<?xml version="1.0" encoding="utf-8"?>
<?xml-stylesheet type="text/xsl" href="/global/feed/rss.xslt" ?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:media="http://search.yahoo.com/mrss/" xmlns:podaccess="https://access.acast.com/schema/1.0/" xmlns:acast="https://schema.acast.com/1.0/">
    <channel>
		<ttl>60</ttl>
		<generator>acast.com</generator>
		<title>The Undiscovered Metric Season 2  - Hosted by Adverity </title>
		<link>https://shows.acast.com/the-undiscovered-metric-season-2</link>
		<atom:link href="https://feeds.acast.com/public/shows/6613eac4d8c7a9001600dba7" rel="self" type="application/rss+xml"/>
		<language>en</language>
		<copyright>Tom Rennell</copyright>
		<itunes:keywords>marketing data,marketing analytics </itunes:keywords>
		<itunes:author>Tom Rennell</itunes:author>
		<itunes:subtitle/>
		<itunes:summary><![CDATA[<p><strong>About The Undiscovered Metric:</strong></p><br><p>The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p><strong>About The Undiscovered Metric:</strong></p><br><p>The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
		<itunes:explicit>false</itunes:explicit>
		<itunes:owner>
			<itunes:name>Tom Rennell</itunes:name>
			<itunes:email>info+6613eac4d8c7a9001600dba7@mg-eu.acast.com</itunes:email>
		</itunes:owner>
		<acast:showId>6613eac4d8c7a9001600dba7</acast:showId>
		<acast:showUrl>the-undiscovered-metric-season-2</acast:showUrl>
		<acast:signature key="EXAMPLE" algorithm="aes-256-cbc"><![CDATA[wbG1Z7+6h9QOi+CR1Dv0uQ==]]></acast:signature>
		<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmTHg2/BXqPr07kkpFZ5JfhvEZqggcpunI6E1w81XpUaBscFc3skEQ0jWG4GCmQYJ66w6pH6P/aGd3DnpJN6h/CD4icd8kZVl4HZn12KicA2k]]></acast:settings>
        <acast:network id="63f774d9cef8ec0011d4fb78" slug="tom-rennell"><![CDATA[Tom Rennell]]></acast:network>
		<itunes:type>episodic</itunes:type>
			<itunes:image href="https://assets.pippa.io/shows/cover/1712581307151-337e893768ebbdd3962b05090da10bae.jpeg"/>
			<image>
				<url>https://assets.pippa.io/shows/cover/1712581307151-337e893768ebbdd3962b05090da10bae.jpeg</url>
				<link>https://shows.acast.com/the-undiscovered-metric-season-2</link>
				<title>The Undiscovered Metric Season 2  - Hosted by Adverity </title>
			</image>
		<item>
			<title>The Undiscovered Metric S2 - Ep 2  - Creating Brand Momentum - Tamsin James, CMO at MSQ Partners</title>
			<itunes:title>The Undiscovered Metric S2 - Ep 2  - Creating Brand Momentum - Tamsin James, CMO at MSQ Partners</itunes:title>
			<pubDate>Thu, 23 May 2024 13:45:22 GMT</pubDate>
			<itunes:duration>31:14</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/6613eac4d8c7a9001600dba7/e/664f4872dcb5d300122d70a2/media.mp3" length="45099000" type="audio/mpeg"/>
			<guid isPermaLink="false">664f4872dcb5d300122d70a2</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://www.adverity.com/blog/heres-how-new-cmos-can-create-brand-momentum-by-taking-a-pause?hs_preview=paFrkcKE-168277420136</link>
			<acast:episodeId>664f4872dcb5d300122d70a2</acast:episodeId>
			<acast:showId>6613eac4d8c7a9001600dba7</acast:showId>
			<acast:episodeUrl>the-undiscovered-metric-s2-ep-2-creating-brand-momentum-tams</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsH8uPLeypl48fEWNPW9PIjpwh6kFs3pb+CmVzDwbthP7FqFEklG+OgyykdoDgknXuvmVqnMUrPcGHpqqZLZfLzlCkIAo5eaVZQEjUQGyprfdWSxCphXqRM2luMK+r/UUC]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>2</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6613eac4d8c7a9001600dba7/1716471917509-ff4e5167757aceb26a0e55beff51c237.jpeg"/>
			<description><![CDATA[In this episode of The Undiscovered Metric, we speak with Tamsin James, the new and first CMO at MSQ Partners, a next-gen group of creative, media, tech, and data agencies. In her 18 years in marketing and media, Tamsin has worked for some of the UK’s most respected creative and media agencies, including Maxus and Wavemaker.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode of The Undiscovered Metric, we speak with Tamsin James, the new and first CMO at MSQ Partners, a next-gen group of creative, media, tech, and data agencies. In her 18 years in marketing and media, Tamsin has worked for some of the UK’s most respected creative and media agencies, including Maxus and Wavemaker.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Undiscovered Metric S2 - Episode one - Gen AI - Thomas Hirschmann, CEO CoreCortex</title>
			<itunes:title>The Undiscovered Metric S2 - Episode one - Gen AI - Thomas Hirschmann, CEO CoreCortex</itunes:title>
			<pubDate>Mon, 08 Apr 2024 13:23:26 GMT</pubDate>
			<itunes:duration>34:12</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/6613eac4d8c7a9001600dba7/e/6613efce7b1c270016b8572b/media.mp3" length="32687346" type="audio/mpeg"/>
			<guid isPermaLink="false">6613efce7b1c270016b8572b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/the-undiscovered-metric-season-2/episodes/the-undiscovered-metric-s2-episode-one-gen-ai-thomas-hirschm</link>
			<acast:episodeId>6613efce7b1c270016b8572b</acast:episodeId>
			<acast:showId>6613eac4d8c7a9001600dba7</acast:showId>
			<acast:episodeUrl>the-undiscovered-metric-s2-episode-one-gen-ai-thomas-hirschm</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsH8uPLeypl48fEWNPW9PIjpwh6kFs3pb+CmVzDwbthP5l7vwiZ+KsfOX0Rxhhmr2zwKkpjx6XAeUVOPnfhpFzPy72H74ce1d6ETsxxR4e8Ch8Sb6ekPd+rWkejZdNHN9m]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6613eac4d8c7a9001600dba7/1712582268495-bc89da1176fe3a824285d10dce9f4a26.jpeg"/>
			<description><![CDATA[<p>Join Thomas Hirschmann CEO CoreCortex, where he discusses whether Gen AI is worth the hype for marketers, why you can't take shortcuts to strategy, and why you must have strong data foundations to make sure that Gen AI truly works for your business.</p><br><p>About The Undiscovered Metric:</p><br><p>The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.</p><br><p>Find out more at www.adverity.com/blog</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Join Thomas Hirschmann CEO CoreCortex, where he discusses whether Gen AI is worth the hype for marketers, why you can't take shortcuts to strategy, and why you must have strong data foundations to make sure that Gen AI truly works for your business.</p><br><p>About The Undiscovered Metric:</p><br><p>The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.</p><br><p>Find out more at www.adverity.com/blog</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
    	<itunes:category text="Technology"/>
		<itunes:category text="Business">
			<itunes:category text="Marketing"/>
		</itunes:category>
    </channel>
</rss>
