The Bones of Advertising

Rogue Office Parties

Fri, 30 Jun 2023 07:45:11 GMT

AI. Is it a good thing? A bad thing ? Or a completely made up thing? We look at virtual fun and check in on the realities of what it means. Or doesn't. Maybe it's all a dream. Or not. What do you think, Mr Anderson?

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Simplicity is Key

Fri, 30 Jun 2023 05:54:00 GMT

This week, grab a Maccas coffee and join our Fearless Foursome as we discuss the big yellow rainbow’s latest cafe claim. Then answer a simple question that may be too simple. Or is it. Or not. Hmmm. It all seems to make sense in the end. Or does it? You tell us!!!

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Confusing Much?

Fri, 30 Jun 2023 05:44:19 GMT

This week we're knee deep in kids and questions. We revisit an old favourite and consider cookie jars, classrooms and chicken sandwiches. Then we compare children and animals. It's as much fun as a pillow fight in a playground. Join in the story...

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BA-NA-NA-NA-NAHHH-NAHHH

Fri, 30 Jun 2023 05:32:28 GMT

This week on The Glittery Bones we compare old favourites with new versions and ask, "Which one did it better?" And we look at the power of music. Then ask, "Which came first - the slogan or the jingle?" There's a lot of laughter - and a great backing track.

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So Stylish. So Sandy

Wed, 28 Jun 2023 11:01:17 GMT

This week we try and get to the core of luxury goods – and luxury goods advertising. The answer is as easy as a walk in an inhospitable desert surrounded by expensive luggage and small children. And we question the existence of bad ads. It’s either sheer genius or a complete shit show. You be the judge.

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Overdog vs Underdog

Wed, 28 Jun 2023 10:50:08 GMT

This week. Is “Different” Good? We introduce the public to the concept of overdogs. And we get knee deep in chips. Real chips. It’s a gloriously ramshackle ride. Find a friend and join us down the rabbit hole.

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Homelessness

Wed, 28 Jun 2023 10:40:57 GMT

This week. Homelessness. And a challenge. Watch the pod. Use the content as a conversation starter. Try and then get the conversation to stop. Then make a donation to your favourite charity.

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Is Good Beer For Everyone?

Fri, 19 May 2023 06:05:58 GMT

This week we ask ourselves “Is good beer for everyone?”. From the glitter to the bone, and a cameo from someone who is years off drinking, we’re kind of in agreement. We then ponder one of the hardest questions in advertising – Is diversity mandatory? Enjoy the circus 🍻

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Is Bigger Better?

Fri, 19 May 2023 05:53:37 GMT

This week, we ask, “Is bigger better?” Settle in, wrap your mitts around your favourite bread filled comestible and watch us supersize this little conundrum. There’s a lot to chew on.

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Cliffhanger

Tue, 02 May 2023 01:58:07 GMT

This week we take a tramp through the world of outdoor brands and marvel at the view from Macpac Mountain. Then we turn our attention to another of the Hardest Questions in Advertising and try and draw a line between “traditional” and “digital” media. Old dogs. New tricks. Who’d have ever thought…

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Masterpiece?

Tue, 02 May 2023 01:46:21 GMT

This week on the Glittery Bones of Advertising we look at Cokes new campaign – is it really a masterpiece? We’ll let you decide. You can also make the call on the creative department – are they elitist or just fabulous? Tune in and warm your eardrums.

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Road Without the Rage

Fri, 28 Apr 2023 07:37:17 GMT

This week on the Glittery Bones of Advertising we look at ideas versus execution. And all agree on a very difficult question that puts some colour around the importance of sound. Something fun to wrap your ears around.

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Down the Rabbit Hole

Thu, 30 Mar 2023 06:07:16 GMT

This week on the Glittery Bones we compare two superbowl ads and ask, which is more super? Then we ask another of advertising’s hardest questions, brand or retail. The answer’s not as clear cut as you might think…

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Snap & Clap Into Super?

Thu, 23 Feb 2023 04:27:20 GMT

This week on The Glittery Bones of Advertising we look at a recent superannuation ad and ask, “Super? Or not so Super?”. And try and answer a question that divides the awesome foursome neatly down the middle. Find a comfortable seat on the fence and press play…

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We're Back & We're Hungry

Fri, 17 Feb 2023 05:29:05 GMT

Welcome back to the Glittery Bones of Advertising. We start the year with the ad that seems to have the whole world raising its eyebrows. And we introduce a whole new segment which starts off attempting to answer one of advertising’s hardest questions and ends with Craig adopting a pet penguin. The madness is back. Please join us to see what the fuss is all about.

Credits: Fancy a McDonald’s? #RaiseYourArches McDonald’s UK

https://www.youtube.com/watch?v=arlXqMg4FO4

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It's The Most Wonderful Time of the Year

Fri, 16 Dec 2022 04:40:58 GMT

Merry Christmas, seasons greetings, happy holidays. This week, we look at an emotional Chrissy tear jerker from England, we get emotional at the plight of the state Liberals and we introduce the very first Glittery Bones Christmas Quiz. Are you smarter than Craig’s Christmas Elves?

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No Talking

Tue, 13 Dec 2022 00:41:25 GMT

This week JD surprises us all and loves an ad. Loves it. "One of the best of the year." We look at the weather and the election and wonder which is more depressing. And we play Guess That Brand - the game they can't play on radio. #Coopers #NoTalkies #ItsWet #RainBabyRain #WhatTheBrand

Ad of the week: www.adnews.com.au/campaigns/coopers-rolls-into-summer-via-taboo

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A Little Place Called LA

Tue, 29 Nov 2022 11:03:28 GMT

This week, we look at massive letdowns. A tourism ad that looked like it was going somewhere, but convinced us to stay home. Another data hack, because one is never enough. And tagline competition that reminds us, there can be only one loser. Join in the fun.

#NowPlayingLA #Alberto #Optus #Medibank #Data #WhosTaglineIsItAnyway

Ad of the week: https://www.adnews.com.au/campaigns/l-a-tourism -launches-now-playing

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What The F*ck

Tue, 29 Nov 2022 10:59:28 GMT

WTF is happening to the Bones? We look at the latest Burberry ad and ask, "WTF?". We look at the Australian Netball sponsorship and ask, "WTF?" and we look at truth in advertising and ask "Really? WTF?" Join us as we map our way through the confusion.

#Burberry #OpenSpace #Netball #DanAndrews #JDQuizTime

Ad of the week: https://clios.com/awards/winner/film/burberry/open-spaces-107780

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Come Say G'day

Tue, 29 Nov 2022 10:55:19 GMT

This week on The Bones we travel all over the country looking for an answer to the question, "Where do unicorns come from?" We draw a big red crayon around the weather. And then it just gets confusing. Join us for a laugh.

#AusTourism #BOM #TheWheelsFallOff

Ads of the week: youtube.com/watch?v=P3PdfWVk7h8&t=2s & https://www.youtube.com/watch?v=DEjgK96R0GA

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Unbreakable

Tue, 29 Nov 2022 10:52:01 GMT

This week on The Bones the gang looks at the continuing greatness of Hilux ads, the power of podcasts and we see if Craig can win a competition. (Spoiler: he doesn't.) Join us for a laugh.

#ToyotaHilux #Unbreakable #Serial #AdnanSyed #GabsOnVocals

Ad of the week: https://www.youtube.com/watch?v=G8mffh0EUqQ

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Funny, Does It Work?

Tue, 29 Nov 2022 10:47:31 GMT

This week, we draw a big red crayon around humour in advertising and ask, "Does it actually work?" We look at the ongoing saga of trial by social media and get dragged into Essendon's latest kerfuffle. And Craig proves we know more about beer than we realise. So crack a coldie. Put your feet up. And press play.

#HCF #UncommonCare #EssendonCEOsaga #BeerLogos #Cheers

Ad of the week: https://www.youtube.com/watch?v=F7O9WytxicI

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Should Have Gone To… The Creative Graveyard

Tue, 29 Nov 2022 10:43:32 GMT

This week what we lack in glamour we make up in witty repartee and red-faced anger. Craig gets angry about his least favourite ad. We all get angry about data security. But we end on Dad jokes. What's not to love. #SpecSavers #Optus #DadJokes

Ad of the week: https://www.youtube.com/watch?=L-4pttARr5I

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The Environmental Ad

Tue, 29 Nov 2022 10:38:12 GMT

This week on The Bones it's all bone and no glitter. We look at brand relevance. Launching a totally Schmidt product. Wondering why the Republican Movement is wallowing in the "Look at me" pages of the internet. And Craig proves JD has not been paying attention. All season. It's not pretty. But it is entertaining.

#SmellyPits #Schmidts #RIPQueenie #FootyJerseys

Ads of the week:

https://www.youtube.com/watch?v=EYQM1WdHjOQ&t=1s

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Accents - Do They Aid Memory?

Fri, 16 Sep 2022 12:31:23 GMT

This week, what you hear is what you get. Do accents make ads better? Does saying a drink has caffeine make it more energising. And football adjacent songs - recognising songs by their lyrics. Wrap your ears around it and let us know your thoughts.

#Accents #AsahiSuperDry #Unusual #SpriteSolo #FootyTeamSongs

Ads of the week:

https://www.youtube.com/watch?v=ZxTd4POOnCY&t=30s

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Bit of a Stretch?

Fri, 16 Sep 2022 12:28:43 GMT

This week we look across the ditch and wonder if a great idea always makes a great ad, we ask "How much for a coffee?!" and draw a big red crayon around brand ambassadors. Why? Because you're worth it.

#BitOfAStretch #7/11 #$2Coffee #BrandAmbassadors

Ads of the week:

https://www.youtube.com/watch?v=BQ3Q9SJDgsE

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Uni Online

Fri, 16 Sep 2022 12:25:40 GMT

This week on The Bones: Australia's university challenge - selling a uni experience online - we ask, "How many hats does one man need" and look at a list of the world's top brand campaigns.

#UniAdvertising #Swinburne #LaTrobe #Scomo #BestAdsOfAllTime

Ads of the week:

https://www.youtube.com/watch?v=bPEbqUHnX9k

https://www.youtube.com/watch?v=N8TXy-Vp6V4

https://www.youtube.com/watch?v=uJMMN3QbzpI

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The Great Ones Keep on Being Great

Fri, 16 Sep 2022 12:20:08 GMT

This week we give a XXXX about brand equity, we ask who gives a XXXX about the Comm Games and draw a big red crayon around brand recognition. It's a XXXXing laugh a minute. 🍻

#XXXX #CommGames #WhatsTheBrand

Ad of the week:

https://www.adnews.com.au/news/the-origin-of-the-give-a-xxxx-campaigns?utm_medium=email&utm_campaign=Thursday%20August%204%202022&utm_content=Thursday%20August%204%202022+CID_a76ed809c766c0602ca8a7b80bb224f6&utm_source=Email%20marketing%20software&utm_term=Hero%20Image

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Meaty

Fri, 16 Sep 2022 12:16:02 GMT

This week, we take a dive into the pool of sincerity and ask, what is fake, what is real and who has the right to swim there? To meat or not to meat. That is the question. (It'll make more sense once you watch it. #Heinz #IWantBeans #WillSmith #Soz #BrandsThatRank

Ad of the week: https://www.adnews.com.au/campaigns/heinz-s-your-tastiest-good-choice-of-the-week-via-reborn

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To Share or Not to Share

Fri, 16 Sep 2022 12:13:06 GMT

This week on The Bones we look at the perils of branding a product people love, but which might be a bit Coon Cheese, if you know what I mean. Also, a look at Splendour in the mud. And a splendid trip down logo alley. #Gaytime #NoSharing #SplendourInTheMud #GuessThatBrand

Ad of the week:

https://www.youtube.com/watch?v=dIx_V7C_Pfc&t=6s

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Selling Summer

Wed, 24 Aug 2022 01:27:05 GMT

This week we draw a big red crayon through the big issues. Selling a summer holiday in winter. Why the poms can't handle the heat. And why does "extra dollop" still make us smile? Join us as we desperately try and find the answers. #NTtourism #HeatWave #MelbourneFreeze #GuessThatBrand

Ad of the week:

https://www.youtube.com/watch?v=jrGwpGw9Wpc

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Brand v Price

Tue, 16 Aug 2022 08:44:31 GMT

This week we look at whether anyone cares about petrol brands v the price at the bowser. We also take a look at the polarising figure that is Nick Kyrgios and how no rankings points were awarded for Wimbledon - WTF?? Plus, put your thinking caps on – we have a brand guessing game to test you with! #Ampol #Petrol #Kyrgios #Tennis #GuessThatBrand

Ad of the week:

https://www.youtube.com/watch?v=ijnBpU352_A&t=44s

https://youtu.be/CTYw7q0UykI

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The Postie

Tue, 16 Aug 2022 08:37:46 GMT

This week we take a look at selling the unsellable, can Australia Post make us love them with a new 45' TVC?. And for something very different we take a look at whether an alcohol business can drive a reduction in the 5G roll out to all corners of Australia. #AusPost #GreatNorthern #5G #Humonics #OrganisedChaos

Ad of the week: https://www.youtube.com/watch?v=Js95IFLj42g

What the F: https://www.greatnorthern.com.au/zerog

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The Remake

Wed, 13 Jul 2022 00:04:25 GMT

This week we take a look at some more serious issues and the fabulous Harry Styles (we think he's a very seriously cool issue) – Could the new Apple Airpods TVC surpass the brilliance of the original one? And we also chat about the extraordinary Roe Vs Wade decision. #AppleAirPods #HarryStyles #RoeVsWade #Humonics #BrandTags

Ad of the week: https://www.youtube.com/watch?v=LkRoRQAkelI

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Men

Tue, 05 Jul 2022 00:20:57 GMT

This week a fun look at some serious issues - males issues - men's stuff - and a man's ad - and then men's behaviour. Then one man's attempt at sound bites. It's fun for the whole family.

#MensHealth #JordanDeGoey #Collingwood #Humonics #BrandTags

Ad of the week: https://campaignbrief.com/mosh-lifts-the-rug-on-mens-health-in-new-campaign-via-sunday-gravy-and-revolver/

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Nostalgia

Tue, 21 Jun 2022 04:42:28 GMT

This week it’s down to the bare bones…A duo takes you on a journey through chocolate nostalgia, detouring through some questionable journalism, then coming to a screeching halt with many failed attempts of humonics. It’s a wild ride…

#Cadbury #GlassAndAHalf #RebelWilson #Humonics #Fail

Ad of the week: https://www.youtube.com/watch?v=2nmtNOLb9Cg&t=22s

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Tourism Ads

Wed, 15 Jun 2022 02:08:40 GMT

This week, we are the only podcast in the world to look at dream beards, nightmare children AND ponder the musical range of the mouth trumpet. Hurry, rush, dash, don't miss out...

#NewZealand #Tourism #GiantKiwi #NaughtyPrince #EvilDisney #Humonics

Ad of the week: https://www.youtube.com/watch?v=fGFkN-COc_Q

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Anti-Gun Ads

Tue, 14 Jun 2022 08:08:44 GMT

This week we bite into a serious bone. Do anti-gun ads work? Then, almost as a remedy, we get silly with knives. Whichever way you slice it, it's good, unless you slice it like a Kardashian! OMG. LOL.

#GunControl #KendallJenner #Cucumber #MeowWhat?

Ads of the week: https://www.youtube.com/watch?v=LORVfnFtcH0 & https://www.youtube.com/watch?v=R5MLBrOdzOA&t=31s

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(Seriously) Lighthearted

Tue, 14 Jun 2022 08:03:15 GMT

This week we look at lighthearted ads that made you think of bigger issues. We also look at monkey sex blisters. So, go figure. And the return of the greatest competition on the internet.

#MaternityLeave #MonkeyPox #HumWhat?

Ad of the week: https://www.youtube.com/watch?v=QNDnQ7x8QlY&t=60s

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Confusion

Thu, 19 May 2022 01:18:58 GMT

This week we attempt to cut through the confusion about things that confuse us. Which takes us from boys on a barbeque to Madonna's, well, um, maybe you just better watch... #TheAxeEffect #Madonna #NFT #Vag #HumWhat

Ad of the week: https://www.youtube.com/watch?v=dr4TGR0pWIc

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Underpants

Wed, 18 May 2022 04:01:58 GMT

This week, our fearless foursome interrogate the bone that is underpants. That’s not a typo. Underpant advertising. It’s funny. And comfortable at the same time.

Ad of the week: https://www.youtube.com/watch?v=fDUjkpiIONA

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Selling The Unsellable

Tue, 17 May 2022 08:17:34 GMT

This week we look at ads that made you want to go places you never wanted to go to. And look sideways at the new Ray-ban sunglasses. Makes you go, "Hmmmmm".

#SouthAustralia #RayBan #Meta #Creep #SoundBites

Ad of the week: https://vimeo.com/89979667

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Sequels

Wed, 11 May 2022 01:00:57 GMT

This week, we look at the value of sequels, meat, fashion and sound bites. And sequels. Or did we already do that?

Ad of the week: https://www.youtube.com/watch?v=PihoSfE13o4

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Mascots

Wed, 11 May 2022 00:55:37 GMT

This week, the perils of bringing cartoon mascots to life. The challenge. The dangers. The “Huh??!!”

Ad of the week: https://www.youtube.com/watch?v=cybzH66SIjQ

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Election Advertising

Fri, 29 Apr 2022 04:41:44 GMT

This week we pick the most current bone of them all, political ads. Are they bad? Or worse? Join us. Have your say. Make a difference. Haha only kidding...

Ad of the week: Labor: https://www.youtube.com/watch?v=UZ8j6WTSs_Q

Liberals: https://www.youtube.com/watch?v=vVOQJZdv76M

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The Fast Cut - Brilliant or a Hot Mess?

Fri, 29 Apr 2022 03:59:20 GMT

This week, a simple bone to chew over, fast cuts. Fast cut ads. Some rapid thinking and speedy responses (not all of which make sense) from the gang. Join us for a quick laugh.

Ad of the week: Supercheap Auto: https://www.youtube.com/watch?v=vr_TxL9fwL4

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Is Bigger Better?

Fri, 29 Apr 2022 03:53:53 GMT

This week we chew on a big bone. The Big Bone. Big ads. Big events. Big laughs. Is bigger better? Join us and see where we end up…

Ad of the week: Qantas: https://www.youtube.com/watch?v=Kwfuo8ESa5E

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Reinvention

Fri, 29 Apr 2022 03:43:59 GMT

This week, we look at reinvention. Reinventing four wheel drive ads. Reinventing logos. Reinventing humming. It’s all a little bit of fun and a little bit of glitter. Ad of the week: Toyota Land Cruiser: https://www.youtube.com/watch?v=SuYuWyWxjUw&t=1s

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Attention!

Thu, 21 Apr 2022 07:22:05 GMT

This week, we shine a sparkly light on the importance of attention, getting the viewer’s attention, keeping their attention and rewarding thei… ooh, look, a rabbit! A laugh and a half in every pod. Enjoy.

Ad of the week:

Rosemary Health: https://www.youtube.com/watch?v=8tHPBAV2DMk

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We're Back Baby!

Thu, 21 Apr 2022 07:11:41 GMT

It’s a new year. It’s a new look. New people. New faces. New perspectives. New segments – yes, we have segments. Settle in. It’s all glittery. All new. Except for the Stadler and Waldorf of advertising. They’re still here. Enjoy.

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Australia Post's Advertising

Tue, 23 Nov 2021 07:10:13 GMT

This week we spread the merry – a fond look at Australia Post’s advertising offerings – Christmas and non-Christmas ads – and ask the most important question of all. Did they deliver?

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Political Advertising

Tue, 23 Nov 2021 07:06:14 GMT

This week, political blah, blah blah blah hah ha ha hah – and a fond look at political ads that were, and what political ads might be to come.

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Bulls#*t Terms And Phrases

Wed, 10 Nov 2021 03:12:14 GMT

This week we take a look at the absolute garbage that comes out of marketing people’s mouths when they’re trying to sell stuff.

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Good Brief, Bad Brief

Wed, 10 Nov 2021 03:10:03 GMT

Join us this week as we explore the campaign/creative brief, the good, the bad and the ugly.

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Outdoor Advertising

Wed, 10 Nov 2021 03:07:40 GMT

Posters, posters and more posters. This week we look at outdoor ads that made their point, made us laugh and made a memory. What’s not to love about that?

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Advertising Lollies To Children

Wed, 10 Nov 2021 03:05:12 GMT

Advertising lollies to children. We look at the advertising not the product. Well, the product, but not the ethics. It’s a little silly. Like giving candy to a baby.

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The Voice of Australia

Fri, 15 Oct 2021 06:31:44 GMT

Join us this week for a look at ads with a uniquely Australian Voice and wonder, why not more?

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Good is Good but Greatness Lasts Longer

Mon, 04 Oct 2021 02:43:03 GMT

Inspired by the potential greatness of the Melbourne Demons we look at the difference between good ads, great ads and the long lasting impact of great campaigns.

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Bone Conversations That Lead to Ideas

Fri, 24 Sep 2021 01:08:51 GMT

This week we discuss the need to sometimes just talk crap and the effect that can have on conjuring great ideas.

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Advertising Clangers

Fri, 24 Sep 2021 01:05:51 GMT

This week, a look at the impact of hubris, ego and arrogance – some ads that should never have run and a sweeping apology. It’s all here. It’s all good.

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The Campaign Palace

Thu, 09 Sep 2021 07:50:03 GMT

The second in our series of Great Australian agencies, we take a look back at the magnificence that was The Campaign Palace. Arguably, the agency that defined advertising in Australia.

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Qantas Ads

Fri, 03 Sep 2021 00:09:40 GMT

Prompted by the latest tear-jerker from Qantas, we look at a potted history of Qantas advertising from the ridiculous to the jingoistic to the sublime.

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The Greatest Ad of All Time?

Fri, 27 Aug 2021 01:40:18 GMT

This week we take a look at some of the greatest ads of all time and ask ourselves, “But which one was the best?” A surprise at #1? You be the judge.

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Science (Of Advertising)

Thu, 19 Aug 2021 08:32:35 GMT

We discuss the release of one of the most well-researched reports into the power of advertising for smaller brands. A must watch for anyone needing to maintain sales.

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Brand Reinvention

Thu, 12 Aug 2021 08:16:54 GMT

A little 20 minute snack on the bone of brand re-invention – looking at some great Aussie brands that have sought to reinvent themselves – or not. Join us. Go on.

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The Economist Advertising

Thu, 05 Aug 2021 04:15:52 GMT

A masterclass for aspiring writers this week. A look back in wonder at The Economist advertising and the genius of simplicity.

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The Good, the Bad and the Ridiculously Good Looking

Fri, 30 Jul 2021 02:04:36 GMT

This week, a 20 minute ramble through a delightful mixed bag – the good, the bad and the ridiculously good looking. And a Matt LeBlanc ad. Join us for the fun.

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Covid Communications

Thu, 22 Jul 2021 04:01:00 GMT

Have you noticed how COVID ads are appearing like a plague? Join us as we look at a couple of COVID related ads and wonder what advertising lessons we can learn from this bunch..

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Australia's Great Advertising Agencies

Thu, 15 Jul 2021 08:12:18 GMT

A return from a mid-year break marked by a look back at one of Australia’s great advertising agencies. Join us for a look at how Mojo gave Aussie advertising its voice.

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Beer Ads

Fri, 25 Jun 2021 01:19:39 GMT

Crack open a coldie and settle in for 25 minutes of beer ads, from the traditional to the humorous to the What Was That? Lots of lovely ads, and a few lessons to pull from the bones and chew over.

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Bernbach - The B in DDB

Fri, 18 Jun 2021 00:24:52 GMT

A special extended episode as we cast a spotlight over the Godfather of Modern Advertising Bill Bernbach, and try and separate the myth from the man.

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Code Free Advertising

Thu, 10 Jun 2021 04:16:02 GMT

A different look at some different ads using different strategies. What can you do without distinct brand assets. Quite a bit as it turns out...

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Does Advertising Lead Culture?

Fri, 04 Jun 2021 00:00:07 GMT

Join us for two minutes of sense and 10 minutes of ranting looking at whether or not “Advertising leads culture”. Warning. Includes cigarette ads – smoking not endorsed by this production.

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Busy...Busy...Busy...

Fri, 28 May 2021 08:00:08 GMT

Busy… busy… busy… then spend fifteen minutes listening to how to deal with being busy… remember to smile… then busy… busy… busy…

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Going Too Far, or Not Going Far Enough

Fri, 28 May 2021 07:51:40 GMT

What’s worse? Going too far and stretching a great campaign beyond good taste or not going far enough and wasting a great brand? Let’s find out…

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Brilliance and Bulldust

Fri, 14 May 2021 01:32:29 GMT

Brilliance and bulldust. The twin pillars of advertising. Join us for some interesting discussions around some very fine advertising.

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Why Big Corporates Are Looking For Smaller Agencies

Thu, 06 May 2021 07:44:48 GMT

This week we look at why big corporates are turning to smaller agencies. Could it be energy? Could it be accountability? Could it be a lack of complacency? Could it be something worth your while? Yes. Yes. Yes. Yes. Yes.

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How Does an Ad Get Made?

Thu, 29 Apr 2021 08:38:57 GMT

This week we answer the age old question, “How does an ad get made?” Apparently not with hope and bits of sticky tape. Join us for an in-depth-ish look behind the magic curtain of adland’s Hollywood.

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Pointless Conversations

Thu, 22 Apr 2021 06:27:05 GMT

A seemingly pointless conversation about football, meat pies and Holden cars, and the value of some pointless conversations. Not all of them. Maybe this one. Maybe.

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Alphas vs Betas

Thu, 15 Apr 2021 04:06:26 GMT

A quiet episode this week. Two overly-confident people celebrating the contribution of the betas in the room. What could possibly go wrong?

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Using Assets Against Brand

Thu, 25 Mar 2021 00:54:14 GMT

The great things about brand assets is they make brands easy to recognise. Which makes them ideal for competitors to reference a brand without referencing a brand. Join us for a lighthearted look at the dark side of brand assets.

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The Wisdom of Youth

Thu, 18 Mar 2021 01:04:18 GMT

Join us and a special guest – the delightful, and much younger, Nicola Mahony – for a different perspective on advertising and what it takes to get a foothold in the business.

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Guess That Brand!

Fri, 12 Mar 2021 01:11:30 GMT

It’s a podcast. It’s a gameshow. It’s a podshow! It’s Guess That Brand! Fifteen minutes of confused looks, brand analysis and stupid laughs from two people who should know better.

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Super Bowl Advertising

Wed, 03 Mar 2021 23:32:52 GMT

It’s Super Bowl Ad-day. After a deep dive into far too many Super Bowl ads, our heroes bring you nine of their favourites. And some stinkers. Grab a beer, and some cheese flavoured snacks and hunker down for 25 minutes. It’ll absolutely be worth it.

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The Patience of Saints

Thu, 25 Feb 2021 04:03:56 GMT

Join us for a rollercoaster ride, with a cast of two and a couple of cats, that swings between the commercial reality of advertising and the wild and crazy ideas people need to get their advertising noticed. And the need to remain calm through it all.

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The Creative Bubble

Fri, 19 Feb 2021 05:24:27 GMT

We’re back! We’re refreshed. We’re starting the year with a light-hearted look at the consequences of living in the marketing bubble. And look at two campaigns which really should not be running at the same time.

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Gender and Advertising

Tue, 12 Jan 2021 05:05:49 GMT

This week we venture into the thorny territory of gender and advertising. Luckily, we have an excellent guide. The very excellent Bec Brideson joins us for a rolicking 20 minutes of educative, carefully considered thoughts. You’ll love it. Hungry for more? Visit: www.becbrideson.com

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The Beyond Mindset

Wed, 23 Dec 2020 01:22:08 GMT

A fantastic episode with Mr Paul Tucker, from Orange Business Services, talking sales and tech, lessons learned during COVID and a note of optimism for all businesses.

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Reining in the Horsepower

Wed, 23 Dec 2020 01:17:08 GMT

This week we have the real pleasure of Bobby Zagame’s company. Join us for a look at how big ideas, and a commitment to the customer, helped a specialist brand overcome some massive COVID challenges. 23 minutes well spent.

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The Story

Wed, 23 Dec 2020 01:00:03 GMT

Head of Football Program at St Kilda, Dave Rath joins the boys for a look at brand story. Battling a dodgy internet, we look at growing an identity and the benefits of establishing a link between culture and strategy.

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Big Business Online

Wed, 23 Dec 2020 00:50:26 GMT

Aleisha McConnell (realestate.com.au) guest stars as Aleisha McConnell! We chew over how a large online business stays a large online business through lockdown. Lessons for everyone. And a few laughs, just because.

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Food for Thought

Wed, 23 Dec 2020 00:46:45 GMT

This week, the magnificent Rabih Yanni from The Botanical Hotel joins the pod talking all things COVID, innovation and the benefits of truly understanding the customer. Not to be missed.

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Not So Normal

Tue, 22 Dec 2020 23:53:35 GMT

Join us for a not-so-normal pod with the fabulous Zoe Carr from Not So Normal Productions bringing a sense of intelligence and perspective to the normal chaos. A great chat about life and business in lockdown and how some people are taking a different approach.

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Simple Human Truths

Tue, 22 Dec 2020 23:49:31 GMT

A simple human exploration about the need for simple human truths. Like why people believe simple promises. How to make them work for you. And why Joe Biden’s dog might win him an election…

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The Art of Account Service

Tue, 22 Dec 2020 23:42:03 GMT

Our first guest! And we needed help for this one! Account management and the joys of structure and the need for lists. Watch as an organisational black belt takes on the unruly chaos of the pod. Grab the popcorn and settle in for the duration.

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Funnels

Tue, 22 Dec 2020 23:41:07 GMT

This week, we disappear down a funnel. The funnel. Looking at how, by understanding what happens when, you can be more effective with your messaging.

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Advertising in Sport

Tue, 22 Dec 2020 23:39:48 GMT

Sport and advertising. Do they go together like peaches and cream? Or peaches and anabolic steroids. Join our dynamic duo as they dauntlessly explore the dangers and benefits of advertising and sport.

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Truth

Tue, 22 Dec 2020 23:38:08 GMT

This week, our fearless friends grapple with the truth. It’s like watching a one-armed man trying to juggle greased bowling balls. 15 minutes of pure entertainment…

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Rumours

Tue, 22 Dec 2020 23:07:36 GMT

I’ve heard a rumour that this is one of the best episodes yet. It’s just a rumour. But there may be a little truth in it. Join us as we chat through, Rumours in Advertising.

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Traditions

Mon, 21 Dec 2020 00:39:38 GMT

Our customary ramble through one of the core ideas that creates cultures and strengthens bonds between staff and clients alike. Tradition! Tradition! (And not one mention of a fiddler on the roof.)

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Productivity

Fri, 18 Dec 2020 01:16:14 GMT

The secrets of productivity and the hidden traps for owners and managers who want to boostproductivity. And tomatoes. Truss me on the tomatoes…

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Commercialism

Fri, 18 Dec 2020 01:15:42 GMT

The right side of the brain and the left side of the brain walk into a bar…some fantastic insights into the money side of the business. And a Clint Eastwood impression.

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Brainstorming

Fri, 18 Dec 2020 01:13:01 GMT

This week, we brainstorm the idea of brainstorming. Why it’s good, and why you should not be afraid of nuns.

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Unorganised & Unprepared

Fri, 18 Dec 2020 01:12:27 GMT

The podcast we were completely unprepared for, ironically, about turning up for a meeting unprepared. Is it possible to add value while totally flying blind? Let’s find out…

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Distinctive Brand Assets

Fri, 18 Dec 2020 01:11:23 GMT

15 entertaining minutes on distinctive brand assets. Like high horses and rabbit holes, we take a 15 minute romp through the landscape of codes in advertising. Two opinions and a bucketload of different perspectives. What could possibly go wrong?

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Optimism

Fri, 18 Dec 2020 01:10:32 GMT

Lockdown 2.0 and the need for optimism. Watch our intrepid duo take what should have been a clear path through a jungle of chaos and confusion and turn it into a superhighway of stupidity. We get there in the end. But only just.

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Deadlines

Fri, 18 Dec 2020 01:08:52 GMT

Two brave souls try to conquer deadlines. We discuss the balance between productivity and fear. The difference between the Manager and the Creator. The glorious tyranny of productivity. All in 16:33 minutes. You can set your watch by that.

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The Big Idea

Fri, 18 Dec 2020 01:06:20 GMT

Join our intrepid adventurers as they journey in search of the big idea: where does it come from, how do you get there and what do you do once you find one. Be warned: there are dangers here. And rabbit holes.

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Arguments in Agencies

Fri, 18 Dec 2020 01:02:19 GMT

Is there an argument for having better arguments? Join us this week as we journey up the River of Insults in search of a better way to reach a better idea. Does hierarchy matter? And what would you know anyway? Come along. It’s a bumpy and enjoyable ride.

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The Free Creative Pitch

Thu, 17 Dec 2020 02:25:11 GMT

An industry bone of contention indeed, this week we open up the conversation on the free creative pitch.This week we pick at:

Is it ludicrous to ask people you’ve never met to work for free?
When did it start?
How effective is the free creative pitch?
To pitch or not to pitch?

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Labels

Tue, 15 Dec 2020 06:32:04 GMT

Please join the King of Possibility and the Clown Prince of Enthusiasm as we take a quick-ish romp through the dangers of dodgy definitions. This week we look at:

The need to look beyond what people claim they can do.
Why “digital” limits your effectiveness
How titles can be sort of right and completely wrong, at the same time
Writers who can’t spel (mispelt on purpose)

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You Are Not Your Customer

Tue, 15 Dec 2020 06:30:51 GMT

Another juicy bone. Join us as we take a shallow dive into the pool labelled, “You are not your customer”.

Conversation starters include:

The need to talk the customer’s language not your own
Your media choices are not your customer’s choices

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Agency Relationships

Tue, 10 Nov 2020 06:21:21 GMT

Another week, another bone. Join us for a juicy mouthful of client/agency relationships, great insights and bad impersonations.

What should you look for in an agency?
What should an agency look for in a client? How to spot the one that’s right for you.
What’s the number one secret to choosing the right agency?

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Research

Mon, 19 Oct 2020 09:46:51 GMT

Join us as we take a few meaty chunks out of the rump of advertising research. 20 slightly manic minutes mingled with some more carefully considered perspectives on the value of research.

Where should research be used?
Where should research be avoided?
How research can make advertising more effective. Or not.

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Perspective

Thu, 15 Oct 2020 23:05:30 GMT

How do you stand out when everyone’s yelling the same thing? Join us for 20 lighthearted minutes on perspective as we chew over:

Triggering senses to encourage re-purchase.
The fourth quadrant of business impact.
Why businesses can profit from doing things 1% better.

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Prospecting in Isolation

Mon, 12 Oct 2020 03:48:05 GMT

Another 20 minutes of banter and observation – chewing over the bone of business prospecting. How do you find new business, and how do you find new business in isolation? We look at:

The two most visible personality types observed at this time.
Is it OK to talk about making money in lock down?
The importance of resilience.
When “No” means “No, not now” not “No, not ever.”

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Marketing and Margin

Fri, 09 Oct 2020 02:49:12 GMT

This week we explore the notion that if you don’t need margin you don’t need marketing. Reducing price leads to reducing margin, reducing margin leads to a business that is no longer viable. The relationship between sales and marketing is so important, if both teams are connected and working from the same data set we see a far greater propensity for business success. Marketing creates the promise, builds value and can deliver the opportunity and sales needs to continue the ‘on brand’, nurtured journey through to the sale. Pipeline and Funnel are the same thing.

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Relevance in Advertising

Fri, 09 Oct 2020 02:01:39 GMT

Why would brands be advertising a message that has nothing to do with their purpose? Sense check, be relevant and think before you advertise! Don’t throw out your marketing plan, don’t think you’re not allowed to make money, and stay the course and aim to influence consumer preference.

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Marketing in Isolation

Thu, 24 Sep 2020 05:42:09 GMT

Marketing in isolation can run the very real risk of your world view becoming ‘the only’ world view. Without colleagues around you to bounce ideas off or to test the sanity of new ideas, brands can become a misaligned extension of yourself.

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