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		<title>Mind Made Up (formerly The Brand Cure)</title>
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		<copyright>Ashley Chymiy</copyright>
		<itunes:keywords>branding, personal branding, brand strategy, marketing strategies, online business, social media,entrepreneur,life purpose</itunes:keywords>
		<itunes:author>Ashley Chymiy</itunes:author>
		<itunes:subtitle><![CDATA[Branding & marketing strategy for the mission-driven entrepreneur]]></itunes:subtitle>
		<itunes:summary><![CDATA[When you make up your mind to pursue a lifelong dream, there’s a whole lot to figure out – and like the rest of us, you'll be making it up as you go! Join Ashley Chymiy, coach for mission-driven entrepreneurs and thought leaders, in exploring the science and spirit of personal growth and evolving into who you’re here to be, so you can make the difference you're here to make.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[When you make up your mind to pursue a lifelong dream, there’s a whole lot to figure out – and like the rest of us, you'll be making it up as you go! Join Ashley Chymiy, coach for mission-driven entrepreneurs and thought leaders, in exploring the science and spirit of personal growth and evolving into who you’re here to be, so you can make the difference you're here to make.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<title>Setting goals that stick, improve performance, and get better results</title>
			<itunes:title>Setting goals that stick, improve performance, and get better results</itunes:title>
			<pubDate>Tue, 23 Aug 2022 18:13:12 GMT</pubDate>
			<itunes:duration>11:48</itunes:duration>
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			<description><![CDATA[We've all heard of so-called "SMART" goals, but what if the science shows they're actually NOT always the most effective at getting results? It turns out that when you're starting a business, SMART goals can actually set us up for procrastination, perfectionism, and disappointment... In this episode we're looking at Goal Orientation Theory and the psychological reasons our goals so often set us up for failure – and how to set better goals that actually improve performance and get better results!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[We've all heard of so-called "SMART" goals, but what if the science shows they're actually NOT always the most effective at getting results? It turns out that when you're starting a business, SMART goals can actually set us up for procrastination, perfectionism, and disappointment... In this episode we're looking at Goal Orientation Theory and the psychological reasons our goals so often set us up for failure – and how to set better goals that actually improve performance and get better results!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Navigating disappointment – and getting back on track</title>
			<itunes:title>Navigating disappointment – and getting back on track</itunes:title>
			<pubDate>Tue, 02 Aug 2022 17:28:30 GMT</pubDate>
			<itunes:duration>12:53</itunes:duration>
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			<itunes:episode>4</itunes:episode>
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			<description><![CDATA[When we mess up, make mistakes, or don't get a result we want, the disappointment can be crushing. Sometimes we blame ourselves, or blame others... we may even consider walking away altogether from our business, our book idea, or passion project. In this episode, we're exploring the neurochemistry of disappointment, and how to allow the feeling to pass, learn from the experience, and move forward with greater clarity, insight, and strength.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[When we mess up, make mistakes, or don't get a result we want, the disappointment can be crushing. Sometimes we blame ourselves, or blame others... we may even consider walking away altogether from our business, our book idea, or passion project. In this episode, we're exploring the neurochemistry of disappointment, and how to allow the feeling to pass, learn from the experience, and move forward with greater clarity, insight, and strength.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Recovering from burnout – when all you want to do is nothing</title>
			<itunes:title>Recovering from burnout – when all you want to do is nothing</itunes:title>
			<pubDate>Tue, 12 Jul 2022 14:49:02 GMT</pubDate>
			<itunes:duration>12:27</itunes:duration>
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			<itunes:season>3</itunes:season>
			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[If you've felt like all you want to do is curl up on the couch and forget your to do list, this episode is for you! Take it from someone who's been there – the last thing you should do right now is push yourself harder. We're talking all about burnout, the neurobiology behind it, and the simple steps you can take to recover, restore, and get back on track towards your goals.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[If you've felt like all you want to do is curl up on the couch and forget your to do list, this episode is for you! Take it from someone who's been there – the last thing you should do right now is push yourself harder. We're talking all about burnout, the neurobiology behind it, and the simple steps you can take to recover, restore, and get back on track towards your goals.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[Why you feel "behind" in life and how to reclaim your confidence]]></title>
			<itunes:title><![CDATA[Why you feel "behind" in life and how to reclaim your confidence]]></itunes:title>
			<pubDate>Thu, 30 Jun 2022 16:47:40 GMT</pubDate>
			<itunes:duration>17:21</itunes:duration>
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			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[We all feel behind at some point – we may tell ourselves we should be "further along by now" compared to our peers, friends, or personal heroes. Even those who seem to have it all figured out may be struggling behind the scenes with an invisible problem and self-doubt – so in this episode, we're exploring what's happening in our brains when we compare ourselves with others, and how we can reclaim our confidence and start loving where we're at, and our own unique path forward.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[We all feel behind at some point – we may tell ourselves we should be "further along by now" compared to our peers, friends, or personal heroes. Even those who seem to have it all figured out may be struggling behind the scenes with an invisible problem and self-doubt – so in this episode, we're exploring what's happening in our brains when we compare ourselves with others, and how we can reclaim our confidence and start loving where we're at, and our own unique path forward.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Outgrowing your business? How to pivot in a new direction</title>
			<itunes:title>Outgrowing your business? How to pivot in a new direction</itunes:title>
			<pubDate>Wed, 29 Jun 2022 14:29:29 GMT</pubDate>
			<itunes:duration>16:21</itunes:duration>
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			<itunes:season>3</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[If you've felt stuck or stagnant in your business – maybe what used to light you up, just isn't doing it for you anymore – this episode is for you! Maybe there's even a new direction you want to grow into, but you've been second-guessing yourself or questioning whether the time is right. Join me in learning how you can trust yourself in stepping into your next chapter with confidence!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[If you've felt stuck or stagnant in your business – maybe what used to light you up, just isn't doing it for you anymore – this episode is for you! Maybe there's even a new direction you want to grow into, but you've been second-guessing yourself or questioning whether the time is right. Join me in learning how you can trust yourself in stepping into your next chapter with confidence!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Goodbye to The Brand Cure – and hello to something new!</title>
			<itunes:title>Goodbye to The Brand Cure – and hello to something new!</itunes:title>
			<pubDate>Tue, 28 Jun 2022 19:32:02 GMT</pubDate>
			<itunes:duration>4:59</itunes:duration>
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			<itunes:episode>7</itunes:episode>
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			<description><![CDATA[Today we're saying a bittersweet (but mostly sweet) farewell to The Brand Cure as we know it – and hello a new chapter, new mission, and a whole new podcast!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Today we're saying a bittersweet (but mostly sweet) farewell to The Brand Cure as we know it – and hello a new chapter, new mission, and a whole new podcast!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Conscious and Ethical Launching and Selling</title>
			<itunes:title>Conscious and Ethical Launching and Selling</itunes:title>
			<pubDate>Mon, 01 Feb 2021 16:17:46 GMT</pubDate>
			<itunes:duration>45:48</itunes:duration>
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			<acast:episodeUrl>conscious-and-ethical-launching-and-selling</acast:episodeUrl>
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			<itunes:subtitle>Guest Episode with Chelsea Wallace</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>6</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5b91ca1cd2d2b89f5b4b228b/1611177497157-8de9364435da9221f67666c86086eea2.jpeg"/>
			<description><![CDATA[If you dread launching new offers because it's draining, overwhelming, or feels "gross" or misaligned with your values... Chelsea Wallace is here to show you another way. Named recently by <em>Yahoo! Finance</em> among the top 10 launch strategists to watch in 2021, Chelsea joins us to talk about a new, more conscious and ethical way to launch. She also shares the behind-the-scenes experience of developing this new concept and finding this niche, and how a season of feeling uncertain and directionless led to some of her best ideas and thought leadership yet.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[If you dread launching new offers because it's draining, overwhelming, or feels "gross" or misaligned with your values... Chelsea Wallace is here to show you another way. Named recently by <em>Yahoo! Finance</em> among the top 10 launch strategists to watch in 2021, Chelsea joins us to talk about a new, more conscious and ethical way to launch. She also shares the behind-the-scenes experience of developing this new concept and finding this niche, and how a season of feeling uncertain and directionless led to some of her best ideas and thought leadership yet.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Build your profitable brand on social *organically*, with Shannon McKinstrie</title>
			<itunes:title>Build your profitable brand on social *organically*, with Shannon McKinstrie</itunes:title>
			<pubDate>Thu, 14 Jan 2021 15:06:03 GMT</pubDate>
			<itunes:duration>43:30</itunes:duration>
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			<acast:episodeUrl>growing-your-brand-organically-on-instagram</acast:episodeUrl>
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			<itunes:subtitle>Guest Episode</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>5</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5b91ca1cd2d2b89f5b4b228b/1610637644521-98ce298dd9da3b8fecf8ff258d35fdfb.jpeg"/>
			<description><![CDATA[I'm so pumped to have Shannon McKinstrie of Boutique Social DC on the pod today! Shannon is my favorite social media guru out there – I've learned so much from her in my business journey, and she's joining me to share introvert-friendly strategies for building an engaged community and selling with heart on Insta. You'll love her authenticity, sense of humor, and genuine passion for helping others!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[I'm so pumped to have Shannon McKinstrie of Boutique Social DC on the pod today! Shannon is my favorite social media guru out there – I've learned so much from her in my business journey, and she's joining me to share introvert-friendly strategies for building an engaged community and selling with heart on Insta. You'll love her authenticity, sense of humor, and genuine passion for helping others!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Self-love and taking courageous action as an entrepreneur, with guest Lea Lester</title>
			<itunes:title>Self-love and taking courageous action as an entrepreneur, with guest Lea Lester</itunes:title>
			<pubDate>Tue, 01 Sep 2020 21:06:02 GMT</pubDate>
			<itunes:duration>42:56</itunes:duration>
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			<link>https://shows.acast.com/thebrandcure/episodes/lea-lester</link>
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			<acast:showId>5b91ca1cd2d2b89f5b4b228b</acast:showId>
			<acast:episodeUrl>lea-lester</acast:episodeUrl>
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			<itunes:subtitle>Guest Episode</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>3</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5b91ca1cd2d2b89f5b4b228b/1598994386779-549dec0b210bedb9a428b663c08801d5.jpeg"/>
			<description><![CDATA[Today's guest is Lea Lester, LPC Associate, CDFW-Candidate, who's passionate about supporting young women with big dreams, who are struggling to make meaningful change. Lea shares how to support yourself through big life and career changes, with compassion and care, and take courageous action to reach your goals. Let's dive into the conversation!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Today's guest is Lea Lester, LPC Associate, CDFW-Candidate, who's passionate about supporting young women with big dreams, who are struggling to make meaningful change. Lea shares how to support yourself through big life and career changes, with compassion and care, and take courageous action to reach your goals. Let's dive into the conversation!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Making an Impact as a Heart-Centered Woman CEO, with guest Sophia Sunwoo</title>
			<itunes:title>Making an Impact as a Heart-Centered Woman CEO, with guest Sophia Sunwoo</itunes:title>
			<pubDate>Mon, 24 Aug 2020 17:48:21 GMT</pubDate>
			<itunes:duration>32:38</itunes:duration>
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			<link>https://shows.acast.com/thebrandcure/episodes/impact-heart-ceo</link>
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			<acast:showId>5b91ca1cd2d2b89f5b4b228b</acast:showId>
			<acast:episodeUrl>impact-heart-ceo</acast:episodeUrl>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>4</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5b91ca1cd2d2b89f5b4b228b/1598291231175-d77215d6fdfe2888adacf164cdf652d0.jpeg"/>
			<description><![CDATA[Today's guest is Sophia Sunwoo, who's been building startups around the world, and helping other women entrepreneurs do the same, for 14 years! She spotlights some of the biggest challenges facing heart-centered entrepreneurs today, and how to move past those obstacles to sell with passion.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Today's guest is Sophia Sunwoo, who's been building startups around the world, and helping other women entrepreneurs do the same, for 14 years! She spotlights some of the biggest challenges facing heart-centered entrepreneurs today, and how to move past those obstacles to sell with passion.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[Finding Your Unique Voice & Message]]></title>
			<itunes:title><![CDATA[Finding Your Unique Voice & Message]]></itunes:title>
			<pubDate>Fri, 31 Jan 2020 23:20:13 GMT</pubDate>
			<itunes:duration>14:48</itunes:duration>
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			<link>https://shows.acast.com/thebrandcure/episodes/finding-your-unique-voice-message</link>
			<acast:episodeId>5e34b62d7a5df9f81e35b077</acast:episodeId>
			<acast:showId>5b91ca1cd2d2b89f5b4b228b</acast:showId>
			<acast:episodeUrl>finding-your-unique-voice-message</acast:episodeUrl>
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			<itunes:subtitle>You have a unique message to share!</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>2</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5b91ca1cd2d2b89f5b4b228b/1656515350935-43a40490837ee53ff9f5e73fc32543cf.jpeg"/>
			<description><![CDATA[We're back for Season 2 of The Brand Cure podcast! You have a unique voice and message that SOMEONE needs to hear today - even if you're still figuring out what you really have to say. Catch this episode to walk through 3 steps to finding what it is that makes you, your voice, and your business unique.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[We're back for Season 2 of The Brand Cure podcast! You have a unique voice and message that SOMEONE needs to hear today - even if you're still figuring out what you really have to say. Catch this episode to walk through 3 steps to finding what it is that makes you, your voice, and your business unique.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Declutter your Business to Amplify Your Brand Voice, with Michelle Meunier</title>
			<itunes:title>Declutter your Business to Amplify Your Brand Voice, with Michelle Meunier</itunes:title>
			<pubDate>Mon, 11 Feb 2019 16:24:50 GMT</pubDate>
			<itunes:duration>25:28</itunes:duration>
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			<acast:episodeId>5c61a1d2611ef27064e656fa</acast:episodeId>
			<acast:showId>5b91ca1cd2d2b89f5b4b228b</acast:showId>
			<acast:episodeUrl>simplify-declutter-and-amplify-your-brand-voice</acast:episodeUrl>
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			<itunes:subtitle>How Decluttering your Business Boosts your Brand</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5b91ca1cd2d2b89f5b4b228b/1656515382067-c0741cbd2761afb47d848781855e846f.jpeg"/>
			<description><![CDATA[<p>Simplifying and decluttering your business can help you create enough mental space to tune into your unique voice and message for the world. It also helps you reduce overwhelm and live more simply, intentionally, and joyfully! Michelle Meunier is an expert in making this happen for your business, and she joins the episode to share tips and strategies for decluttering your business!</p><br><p>Grab her free workbook at www.michellemeuniercompany.com/decluttering</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Simplifying and decluttering your business can help you create enough mental space to tune into your unique voice and message for the world. It also helps you reduce overwhelm and live more simply, intentionally, and joyfully! Michelle Meunier is an expert in making this happen for your business, and she joins the episode to share tips and strategies for decluttering your business!</p><br><p>Grab her free workbook at www.michellemeuniercompany.com/decluttering</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>What are you REALLY selling?</title>
			<itunes:title>What are you REALLY selling?</itunes:title>
			<pubDate>Sun, 06 Jan 2019 21:26:09 GMT</pubDate>
			<itunes:duration>20:00</itunes:duration>
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			<link>https://shows.acast.com/thebrandcure/episodes/what-are-you-really-selling</link>
			<acast:episodeId>5c327271c714397037bd1e47</acast:episodeId>
			<acast:showId>5b91ca1cd2d2b89f5b4b228b</acast:showId>
			<acast:episodeUrl>what-are-you-really-selling</acast:episodeUrl>
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			<itunes:subtitle><![CDATA[It's not what you think!]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>6</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5b91ca1cd2d2b89f5b4b228b/1656515402254-d026036ee23b6ee1b483fa57d69b01ff.jpeg"/>
			<description><![CDATA[If I ask what you're selling, you might tell me about your product or service I can buy from you.. but from a BRANDING standpoint, you're actually selling something MUCH more valuable than that. Let's find out what it is!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[If I ask what you're selling, you might tell me about your product or service I can buy from you.. but from a BRANDING standpoint, you're actually selling something MUCH more valuable than that. Let's find out what it is!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Connect with Your Dream Clients over Shared Values</title>
			<itunes:title>Connect with Your Dream Clients over Shared Values</itunes:title>
			<pubDate>Fri, 09 Nov 2018 21:44:04 GMT</pubDate>
			<itunes:duration>32:24</itunes:duration>
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			<link>https://shows.acast.com/thebrandcure/episodes/connect-with-your-dream-clients-over-shared-values</link>
			<acast:episodeId>5be5ffa4a758d524043f912d</acast:episodeId>
			<acast:showId>5b91ca1cd2d2b89f5b4b228b</acast:showId>
			<acast:episodeUrl>connect-with-your-dream-clients-over-shared-values</acast:episodeUrl>
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			<itunes:subtitle>And why your values might be the most important part of your brand.</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>5</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5b91ca1cd2d2b89f5b4b228b/1656515424229-b04af0bcba482b9956d34789fbc8f4b8.jpeg"/>
			<description><![CDATA[<p>In this episode, we dive into why your core values matter SO much for your brand, how to figure them out in under an hour, and how to leverage them to attract your dream clients to your biz.</p><br><p>Chantel: Find her on Instagram @prettyhustlenation</p><p>Michelle: Find her at www.michellemeuniercompany.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, we dive into why your core values matter SO much for your brand, how to figure them out in under an hour, and how to leverage them to attract your dream clients to your biz.</p><br><p>Chantel: Find her on Instagram @prettyhustlenation</p><p>Michelle: Find her at www.michellemeuniercompany.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Making Your Brand Word-of-Mouth-friendly</title>
			<itunes:title>Making Your Brand Word-of-Mouth-friendly</itunes:title>
			<pubDate>Mon, 08 Oct 2018 13:12:26 GMT</pubDate>
			<itunes:duration>17:12</itunes:duration>
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			<link>https://www.hellohappen.com/episode4</link>
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			<acast:episodeUrl>4</acast:episodeUrl>
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			<itunes:subtitle>Give your customers something cool to tell their friends about!</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>4</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5b91ca1cd2d2b89f5b4b228b/1656515512708-14d6a2a081893fb96b56dade33c4ce6e.jpeg"/>
			<description><![CDATA[In this episode, we look at why it matters to have a word-of-mouth-friendly brand. Then we explore what exactly makes a brand word-of-mouth-friendly, and how to apply it in your own business. So you can be sure your customers can (and want!) to tell their friends about you.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode, we look at why it matters to have a word-of-mouth-friendly brand. Then we explore what exactly makes a brand word-of-mouth-friendly, and how to apply it in your own business. So you can be sure your customers can (and want!) to tell their friends about you.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Choosing Your Niche the Easy Way</title>
			<itunes:title>Choosing Your Niche the Easy Way</itunes:title>
			<pubDate>Tue, 11 Sep 2018 20:25:49 GMT</pubDate>
			<itunes:duration>20:38</itunes:duration>
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			<link>https://shows.acast.com/thebrandcure/episodes/how-to-get-clear-on-your-business-niche</link>
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			<acast:episodeUrl>how-to-get-clear-on-your-business-niche</acast:episodeUrl>
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			<itunes:subtitle>Even if you have commitment issues :)</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>3</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5b91ca1cd2d2b89f5b4b228b/1656515490089-755fd4bf74ed278f9ba3552c371be554.jpeg"/>
			<description><![CDATA[We've all heard it before: You need to choose a niche! For many of us, "niching down" feels counter-intuitive and limiting. But in reality, choosing the right niche opens up way more opportunities than it closes! In this episode, we explore what it means to choose a niche, how to do it, and how to "test drive" a niche without committing before you're ready.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[We've all heard it before: You need to choose a niche! For many of us, "niching down" feels counter-intuitive and limiting. But in reality, choosing the right niche opens up way more opportunities than it closes! In this episode, we explore what it means to choose a niche, how to do it, and how to "test drive" a niche without committing before you're ready.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Boosting Engagement on Social Media</title>
			<itunes:title>Boosting Engagement on Social Media</itunes:title>
			<pubDate>Tue, 11 Sep 2018 19:58:58 GMT</pubDate>
			<itunes:duration>24:26</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/5b91ca1cd2d2b89f5b4b228b/e/5b981e82b759c58049b37b3d/media.mp3" length="29325500" type="audio/mpeg"/>
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			<link>https://shows.acast.com/thebrandcure/episodes/how-to-boost-engagement-on-social-media</link>
			<acast:episodeId>5b981e82b759c58049b37b3d</acast:episodeId>
			<acast:showId>5b91ca1cd2d2b89f5b4b228b</acast:showId>
			<acast:episodeUrl>how-to-boost-engagement-on-social-media</acast:episodeUrl>
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			<itunes:subtitle>My simple formula for building an engaged online presence!</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>2</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5b91ca1cd2d2b89f5b4b228b/1656515470709-f8410387ed6a770d67f4f9e10d2d78cf.jpeg"/>
			<description><![CDATA[Have you ever shared content on social media and gotten crickets? Or maybe not the response you were hoping for? Let's explore a simple method for boosting engagement on social media by serving and supporting your tribe.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Have you ever shared content on social media and gotten crickets? Or maybe not the response you were hoping for? Let's explore a simple method for boosting engagement on social media by serving and supporting your tribe.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>So What is a Brand Anyway?</title>
			<itunes:title>So What is a Brand Anyway?</itunes:title>
			<pubDate>Tue, 11 Sep 2018 19:46:12 GMT</pubDate>
			<itunes:duration>17:57</itunes:duration>
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			<link>https://shows.acast.com/thebrandcure/episodes/what-is-a-brand</link>
			<acast:episodeId>5b981b848a6c9a343cae4ee4</acast:episodeId>
			<acast:showId>5b91ca1cd2d2b89f5b4b228b</acast:showId>
			<acast:episodeUrl>what-is-a-brand</acast:episodeUrl>
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			<itunes:subtitle><![CDATA[Hint: It's not something you can see!]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5b91ca1cd2d2b89f5b4b228b/1656515447170-6d55fa90e92d9aff069e90347acdba6a.jpeg"/>
			<description><![CDATA[In the very first episode of The Brand Cure (!) we explore what a brand is and why it matters for your business, your career, and your life!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In the very first episode of The Brand Cure (!) we explore what a brand is and why it matters for your business, your career, and your life!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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		<itunes:category text="Business">
			<itunes:category text="Entrepreneurship"/>
		</itunes:category>
		<itunes:category text="Business">
			<itunes:category text="Marketing"/>
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