<?xml version="1.0" encoding="utf-8"?>
<?xml-stylesheet type="text/xsl" href="/global/feed/rss.xslt" ?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:media="http://search.yahoo.com/mrss/" xmlns:podaccess="https://access.acast.com/schema/1.0/" xmlns:acast="https://schema.acast.com/1.0/">
    <channel>
		<ttl>60</ttl>
		<generator>acast.com</generator>
		<title>The Ecom Show</title>
		<link>https://www.thebudaimedia.com/podcast</link>
		<atom:link href="https://feeds.acast.com/public/shows/63ad9d57cc3f7e0011681c0c" rel="self" type="application/rss+xml"/>
		<language>en</language>
		<copyright>All rights reserved.</copyright>
		<itunes:keywords>ecommerce, marketing,ecommerce marketing,marketing strategy,entrepreneurship,business,retention marketing,customer retention</itunes:keywords>
		<itunes:author>Daniel Budai</itunes:author>
		<itunes:subtitle>Listen to this podcast if you are interested in e-commerce industry.</itunes:subtitle>
		<itunes:summary><![CDATA[The Ecom Show is the official podcast of Budai Media hosted by Daniel, the founder of our team. Great discussions with the most successful eCommerce people—from owners to digital marketers. Let's learn some e-commerce hacks from industry experts. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[The Ecom Show is the official podcast of Budai Media hosted by Daniel, the founder of our team. Great discussions with the most successful eCommerce people—from owners to digital marketers. Let's learn some e-commerce hacks from industry experts. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
		<itunes:explicit>false</itunes:explicit>
		<itunes:owner>
			<itunes:name>Daniel Budai</itunes:name>
			<itunes:email>info+63ad9d57cc3f7e0011681c0c@mg-eu.acast.com</itunes:email>
		</itunes:owner>
		<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
		<acast:showUrl>theecomshow</acast:showUrl>
		<acast:signature key="EXAMPLE" algorithm="aes-256-cbc"><![CDATA[wbG1Z7+6h9QOi+CR1Dv0uQ==]]></acast:signature>
		<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmQI5cfyaoZT5d8ESYLTxQI+2LiU8dzJDc+LQmjvwfXA5lH3Ep6AQPEsaVyYfaSfeagI8F238BZ+rcV3nYfXxUDnutA9g4uIBFYeUCATcZrm+bQAO1e+6/YNUiffCgitDsw==]]></acast:settings>
        <acast:network id="63ad9d57cc3f7e0011681c16" slug="daniel-budai-1"><![CDATA[Daniel Budai 1]]></acast:network>
		<itunes:type>episodic</itunes:type>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<image>
				<url>https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg</url>
				<link>https://www.thebudaimedia.com/podcast</link>
				<title>The Ecom Show</title>
			</image>
		<item>
			<title>#318 Budai Media Specials: Why Your Meta Budget Is Killing Growth in 2026</title>
			<itunes:title>#318 Budai Media Specials: Why Your Meta Budget Is Killing Growth in 2026</itunes:title>
			<pubDate>Tue, 14 Apr 2026 11:00:00 GMT</pubDate>
			<itunes:duration>18:24</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/69dcdc25f24ed7c15fa3cfc9/media.mp3" length="26535668" type="audio/mpeg"/>
			<guid isPermaLink="false">69dcdc25f24ed7c15fa3cfc9</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/318-budai-media-specials-why-your-meta-budget-is-killing-gro</link>
			<acast:episodeId>69dcdc25f24ed7c15fa3cfc9</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>318-budai-media-specials-why-your-meta-budget-is-killing-gro</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPMSg2RAWrpcs+t3hHu1VoUGvt5z7mW+aVf698j1QxyrIiSJBI9pWrVCnUz0Rg/VDAWJGHXbA+EzUF+N7jJZFen]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>318</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>Most e-commerce brands are pouring 70-80% of their ad budget into a single platform. CPMs are up 20% year-over-year. Account bans are accelerating. And the creative volume required to stay competitive is becoming impossible for most teams to maintain.</p><br><p>Yet the conversation never changes. It's always Meta. It's always creatives. It's always the algorithm.</p><br><p>What nobody is talking about is how to connect Google and Klaviyo together into a system that drives acquisition, retention, and compounding revenue growth. We scaled a Klaviyo account to $3 million in monthly revenue and multiple Google Ads accounts to multi-six-figure monthly numbers doing exactly this.</p><br><p>The brands quietly hitting seven and eight figures right now are not Meta-first. They're Google-first, and they've built a retention flywheel on top of it.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>Why Meta's dominance is becoming its biggest liability for e-commerce brands in 2026</li><li>The 40-50% of e-commerce niches where Google should be your primary acquisition channel</li><li>How to connect Klaviyo and Google Ads in a way most brands completely overlook</li><li>The audience signal strategy inside PMAX that saves budget and accelerates optimization</li><li>How the Google-first model pushes returning customer rates from 5-10% to 40-60% over time</li><li>The two real-world case studies that show what this system looks like at scale</li><li>When and how to layer in top-of-funnel Google campaigns to push toward eight figures</li></ul><p><br></p><p>If you're over-indexed on Meta, running lean email marketing, or wondering why your retention rate won't budge, this episode gives you a different model worth paying attention to.</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>Most e-commerce brands are pouring 70-80% of their ad budget into a single platform. CPMs are up 20% year-over-year. Account bans are accelerating. And the creative volume required to stay competitive is becoming impossible for most teams to maintain.</p><br><p>Yet the conversation never changes. It's always Meta. It's always creatives. It's always the algorithm.</p><br><p>What nobody is talking about is how to connect Google and Klaviyo together into a system that drives acquisition, retention, and compounding revenue growth. We scaled a Klaviyo account to $3 million in monthly revenue and multiple Google Ads accounts to multi-six-figure monthly numbers doing exactly this.</p><br><p>The brands quietly hitting seven and eight figures right now are not Meta-first. They're Google-first, and they've built a retention flywheel on top of it.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>Why Meta's dominance is becoming its biggest liability for e-commerce brands in 2026</li><li>The 40-50% of e-commerce niches where Google should be your primary acquisition channel</li><li>How to connect Klaviyo and Google Ads in a way most brands completely overlook</li><li>The audience signal strategy inside PMAX that saves budget and accelerates optimization</li><li>How the Google-first model pushes returning customer rates from 5-10% to 40-60% over time</li><li>The two real-world case studies that show what this system looks like at scale</li><li>When and how to layer in top-of-funnel Google campaigns to push toward eight figures</li></ul><p><br></p><p>If you're over-indexed on Meta, running lean email marketing, or wondering why your retention rate won't budge, this episode gives you a different model worth paying attention to.</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#317 Budai Media Specials: The $400K Health Ecommerce Google ads account</title>
			<itunes:title>#317 Budai Media Specials: The $400K Health Ecommerce Google ads account</itunes:title>
			<pubDate>Thu, 19 Mar 2026 12:24:38 GMT</pubDate>
			<itunes:duration>13:54</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/69bbeb09c84d1d6996465e6a/media.mp3" length="13346502" type="audio/mpeg"/>
			<guid isPermaLink="false">69bbeb09c84d1d6996465e6a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/317-budai-media-specials-the-400k-health-ecommerce-google-ad</link>
			<acast:episodeId>69bbeb09c84d1d6996465e6a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>317-budai-media-specials-the-400k-health-ecommerce-google-ad</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoON0MuyyxDHA/0um02Bu0+nCXieQtVbNPnqeMWs9o6b15rXldrQGuxY2nW3TkXKslXU25aXxWI/h2pJ2RmUSIE6x]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm walking you through the exact optimizations we made to a $2.4 million per year Google Ads account for a brand preparing to exit to a major U.S. conglomerate - and the profit leaks we found that were costing them six figures.</p><br><p>This wasn't about aggressive scaling. This was about proving operational excellence, eliminating waste, and showing incremental improvements that buyers pay premiums for during due diligence.</p><br><p>We found competitor campaigns with 200+ keywords stuffed into one ad group, a PMAX campaign bleeding $110,000 on a landing page that wasn't even in the setup, and budget scaling mistakes that sent $22,000 per week to YouTube with zero return.</p><br><p>It's not about spending more on Google Ads. It's not about letting the algorithm run wild.</p><p>It's about auditing what's actually happening, fixing the leaks, and documenting sustainable growth before you scale or exit.</p><br><p>This is a full account breakdown with real numbers and tactical fixes you can implement today.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>The competitor campaign restructure that dropped CPC by 17.9% and increased quality scores from 3 to 7</li><li>How Final URL Expansion in PMAX secretly wasted six figures on the wrong landing pages</li><li>Why scaling PMAX budget too fast resets the algorithm and floods YouTube with wasted spend</li><li>The exact budget scaling rule Google reps recommend for accounts spending six figures monthly</li><li>Why controlling your video creative in PMAX matters for brand consistency and exit valuation</li><li>The channel performance report that shows exactly where Google is burning your budget</li></ul><p><br></p><p>If you're running Google Ads at scale, preparing for an exit, or wondering why your PMAX campaigns aren't performing like they should, this episode reveals the hidden settings and mistakes costing you the most.</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>Thanks for tuning in!</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm walking you through the exact optimizations we made to a $2.4 million per year Google Ads account for a brand preparing to exit to a major U.S. conglomerate - and the profit leaks we found that were costing them six figures.</p><br><p>This wasn't about aggressive scaling. This was about proving operational excellence, eliminating waste, and showing incremental improvements that buyers pay premiums for during due diligence.</p><br><p>We found competitor campaigns with 200+ keywords stuffed into one ad group, a PMAX campaign bleeding $110,000 on a landing page that wasn't even in the setup, and budget scaling mistakes that sent $22,000 per week to YouTube with zero return.</p><br><p>It's not about spending more on Google Ads. It's not about letting the algorithm run wild.</p><p>It's about auditing what's actually happening, fixing the leaks, and documenting sustainable growth before you scale or exit.</p><br><p>This is a full account breakdown with real numbers and tactical fixes you can implement today.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>The competitor campaign restructure that dropped CPC by 17.9% and increased quality scores from 3 to 7</li><li>How Final URL Expansion in PMAX secretly wasted six figures on the wrong landing pages</li><li>Why scaling PMAX budget too fast resets the algorithm and floods YouTube with wasted spend</li><li>The exact budget scaling rule Google reps recommend for accounts spending six figures monthly</li><li>Why controlling your video creative in PMAX matters for brand consistency and exit valuation</li><li>The channel performance report that shows exactly where Google is burning your budget</li></ul><p><br></p><p>If you're running Google Ads at scale, preparing for an exit, or wondering why your PMAX campaigns aren't performing like they should, this episode reveals the hidden settings and mistakes costing you the most.</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>Thanks for tuning in!</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#316 Budai Media Specials: The TOP 5 Klaviyo Metrics to Follow (Ecommerce 2026)</title>
			<itunes:title>#316 Budai Media Specials: The TOP 5 Klaviyo Metrics to Follow (Ecommerce 2026)</itunes:title>
			<pubDate>Tue, 03 Mar 2026 12:00:00 GMT</pubDate>
			<itunes:duration>18:41</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/699ee7d21eb5ccf456159bff/media.mp3" length="20304735" type="audio/mpeg"/>
			<guid isPermaLink="false">699ee7d21eb5ccf456159bff</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/316-budai-media-specials-the-top-5-klaviyo-metrics-to-follow</link>
			<acast:episodeId>699ee7d21eb5ccf456159bff</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>316-budai-media-specials-the-top-5-klaviyo-metrics-to-follow</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOK0n+jAh3dZOv+GuECIF61BjFN5lleC75HykRKoRs/u4f3vTmwFbo60tRuKU2UZOYTYN+4o1cDAZXdqmhULNhU]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>316</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm calling out the vanity metrics that are lying to you about your email performance - and revealing the five numbers that actually matter if you want to scale to seven or eight figures.</p><br><p>If you're tracking open rate as a primary KPI, if you're judging success by the percentage of revenue from email, or if you think total subscribers is what matters most - I've got bad news.</p><br><p>Those numbers are masking your real performance, and they're keeping you stuck.</p><br><p>It's not about how many people open your emails. It's not about what Klaviyo tells you in the deliverability tab.</p><br><p>It's about tracking the metrics that directly correlate with revenue growth and inbox placement - metrics most brands completely ignore.</p><br><p>This is a technical, no-fluff breakdown of what to measure and why.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>The four vanity metrics you need to stop obsessing over immediately</li><li>The five metrics that actually predict email revenue growth and scalability</li><li>Why you need a third-party tool to measure inbox rate (and which one we use)&nbsp;</li><li>The RPR (revenue per recipient) benchmarks that separate efficient accounts from inefficient ones</li><li>How to diagnose your account health by pairing total revenue with RPR</li><li>The click rate thresholds that determine whether you're headed for the spam folder</li></ul><p><br></p><p>If you're making revenue from email but wondering why you're not scaling faster, or if your click rates are low and you don't know why, this episode will change how you evaluate performance.</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm calling out the vanity metrics that are lying to you about your email performance - and revealing the five numbers that actually matter if you want to scale to seven or eight figures.</p><br><p>If you're tracking open rate as a primary KPI, if you're judging success by the percentage of revenue from email, or if you think total subscribers is what matters most - I've got bad news.</p><br><p>Those numbers are masking your real performance, and they're keeping you stuck.</p><br><p>It's not about how many people open your emails. It's not about what Klaviyo tells you in the deliverability tab.</p><br><p>It's about tracking the metrics that directly correlate with revenue growth and inbox placement - metrics most brands completely ignore.</p><br><p>This is a technical, no-fluff breakdown of what to measure and why.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>The four vanity metrics you need to stop obsessing over immediately</li><li>The five metrics that actually predict email revenue growth and scalability</li><li>Why you need a third-party tool to measure inbox rate (and which one we use)&nbsp;</li><li>The RPR (revenue per recipient) benchmarks that separate efficient accounts from inefficient ones</li><li>How to diagnose your account health by pairing total revenue with RPR</li><li>The click rate thresholds that determine whether you're headed for the spam folder</li></ul><p><br></p><p>If you're making revenue from email but wondering why you're not scaling faster, or if your click rates are low and you don't know why, this episode will change how you evaluate performance.</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#315 Budai Media Specials: Why 7-Figure Brands Plateau (And How We Fix It)</title>
			<itunes:title>#315 Budai Media Specials: Why 7-Figure Brands Plateau (And How We Fix It)</itunes:title>
			<pubDate>Tue, 17 Feb 2026 18:00:00 GMT</pubDate>
			<itunes:duration>11:21</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/69949fde6415006ed226b97c/media.mp3" length="10872024" type="audio/mpeg"/>
			<guid isPermaLink="false">69949fde6415006ed226b97c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/315-budai-media-specials-why-7-figure-brands-plateau-and-how</link>
			<acast:episodeId>69949fde6415006ed226b97c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>315-budai-media-specials-why-7-figure-brands-plateau-and-how</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMXGo87gI9EX1TZTyW56cAfxzzP+r1Q9h21zP+gTm2gPtA6D+5TcHazHAlMkCd0qtKZN0+4PrPk7F5mh0AzuVEv]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm breaking down the single biggest difference between brands stuck at six or seven figures and the ones scaling to eight - and it's probably not what you think.</p><br><p>It's not your targeting. It's not the algorithm. It's not your media buying strategy.</p><p>If you're spending more than two hours on a single creative angle, you're already behind. Eight-figure brands have a creative output that is ten times higher than most seven-figure brands - and in this episode, I'm showing you the exact system to copy it.</p><br><p>This is an actionable breakdown you can start implementing this week.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>The three things separating six and seven-figure brands from eight-figure ones</li><li>Why you don't have an ads problem - and what your real bottleneck actually is</li><li>The weekly creative structure eight-figure brands use to stay ahead</li><li>How many concepts and variations you should be producing based on your ad spend</li><li>The three decisions to make every Monday that keep your growth predictable and your revenue stable</li><li>Why becoming a media company is now the only way to win on Meta</li></ul><p>If you're scaling on Meta and relying on one or two winning ads to carry your revenue, this episode will change how you think about creative forever.</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm breaking down the single biggest difference between brands stuck at six or seven figures and the ones scaling to eight - and it's probably not what you think.</p><br><p>It's not your targeting. It's not the algorithm. It's not your media buying strategy.</p><p>If you're spending more than two hours on a single creative angle, you're already behind. Eight-figure brands have a creative output that is ten times higher than most seven-figure brands - and in this episode, I'm showing you the exact system to copy it.</p><br><p>This is an actionable breakdown you can start implementing this week.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>The three things separating six and seven-figure brands from eight-figure ones</li><li>Why you don't have an ads problem - and what your real bottleneck actually is</li><li>The weekly creative structure eight-figure brands use to stay ahead</li><li>How many concepts and variations you should be producing based on your ad spend</li><li>The three decisions to make every Monday that keep your growth predictable and your revenue stable</li><li>Why becoming a media company is now the only way to win on Meta</li></ul><p>If you're scaling on Meta and relying on one or two winning ads to carry your revenue, this episode will change how you think about creative forever.</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#314 Budai Media Specials: Should You Hire a Marketing Agency for Your Ecom Brand? (Honest Advice)</title>
			<itunes:title>#314 Budai Media Specials: Should You Hire a Marketing Agency for Your Ecom Brand? (Honest Advice)</itunes:title>
			<pubDate>Tue, 03 Feb 2026 12:00:00 GMT</pubDate>
			<itunes:duration>18:31</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/697b5ef7fbdedf64045fea55/media.mp3" length="17737512" type="audio/mpeg"/>
			<guid isPermaLink="false">697b5ef7fbdedf64045fea55</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/314-budai-media-specials-should-you-hire-a-marketing-agency</link>
			<acast:episodeId>697b5ef7fbdedf64045fea55</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>314-budai-media-specials-should-you-hire-a-marketing-agency</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONDSaMs22cz8kIKBQuP1b0lFWwtq2nWBI7Zbbix+NgHNhxcyVoYZzb9yvnJyauVLxkrNrWd1+HqeD5Dz/hYPSRa]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>314</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm giving you the honest truth about hiring a marketing agency for your e-commerce brand - the seven red flags that scream "don't work with us," the five questions you need to ask yourself before hiring anyone, and the three scenarios where an agency actually makes sense.</p><br><p>Most agencies are built on a volume-based model: 50+ clients, junior employees managing 10-20 accounts each, and an average client lifetime of less than three months.</p><br><p>It's not about finding the cheapest retainer. It's not about expecting miracles from someone who doesn't know your business.</p><br><p>It's about knowing when you're ready for an agency, what to look for, and what red flags mean you should walk away immediately.</p><br><p>This is straight talk from someone who's run an agency for nearly a decade and worked with over 200 e-commerce brands.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>The five questions to ask yourself before hiring any agency&nbsp;</li><li>Seven red flags that tell you to run</li><li>Why most agencies fail</li><li>The three scenarios when hiring an agency makes sense</li><li>Why agencies are multipliers, not miracle workers - and what they can and cannot fix in your business</li><li>The agency model we use</li></ul><p><br></p><p>If you're considering hiring a marketing agency or you've been burned by one before and want to know what actually works, this episode gives you the framework to make the right decision.</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update!</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://thebudaimedia.com/podcasts/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/podcasts/</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm giving you the honest truth about hiring a marketing agency for your e-commerce brand - the seven red flags that scream "don't work with us," the five questions you need to ask yourself before hiring anyone, and the three scenarios where an agency actually makes sense.</p><br><p>Most agencies are built on a volume-based model: 50+ clients, junior employees managing 10-20 accounts each, and an average client lifetime of less than three months.</p><br><p>It's not about finding the cheapest retainer. It's not about expecting miracles from someone who doesn't know your business.</p><br><p>It's about knowing when you're ready for an agency, what to look for, and what red flags mean you should walk away immediately.</p><br><p>This is straight talk from someone who's run an agency for nearly a decade and worked with over 200 e-commerce brands.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>The five questions to ask yourself before hiring any agency&nbsp;</li><li>Seven red flags that tell you to run</li><li>Why most agencies fail</li><li>The three scenarios when hiring an agency makes sense</li><li>Why agencies are multipliers, not miracle workers - and what they can and cannot fix in your business</li><li>The agency model we use</li></ul><p><br></p><p>If you're considering hiring a marketing agency or you've been burned by one before and want to know what actually works, this episode gives you the framework to make the right decision.</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update!</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://thebudaimedia.com/podcasts/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/podcasts/</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#313 Budai Media Specials: How We Scale Ecommerce Brands to $10M (Step-by-Step Process)</title>
			<itunes:title>#313 Budai Media Specials: How We Scale Ecommerce Brands to $10M (Step-by-Step Process)</itunes:title>
			<pubDate>Tue, 20 Jan 2026 12:00:00 GMT</pubDate>
			<itunes:duration>14:41</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/69691786a3b74ba76b326935/media.mp3" length="14064159" type="audio/mpeg"/>
			<guid isPermaLink="false">69691786a3b74ba76b326935</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/313-budai-media-specials-how-we-scale-ecommerce-brands-to-10</link>
			<acast:episodeId>69691786a3b74ba76b326935</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>313-budai-media-specials-how-we-scale-ecommerce-brands-to-10</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPD+/5MLNytErn/mnA6mNESvPdjDnbLLIenHc/v1bjQo0Rba7jBidwGJuvQLzfGnB3WQNSNR6yRosK3U0vbJBOj]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>313</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand.</p><br><p>I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's episode, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm going over how we scale ecommerce brands to $10M step-by-step. This includes a three-stage framework that we use for this exact process. The first stage involves auditing marketing channels, such as email, Google Ads, and Meta Ads, to find low-hanging fruit. The second stage focuses on conversion rate optimization (CRO) through deep market research and AB testing. The third stage involves diversifying marketing channels, such as adding Google Ads or YouTube videos, after achieving benchmarks in other areas.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>The three-stage framework we use for scaling e-commerce brands from six to eight figures</li><li>The importance of identifying and addressing structural and systemic issues rather than just focusing on traffic or conversion problems</li><li>The importance of logistics and product manufacturing in achieving long-term growth</li></ul><p><br></p><p>If you're an e-commerce brand looking to scale to 8 figures, this episode is exactly for you. Whether you’re currently doing six figures or seven, this is the exact playbook you’d need to help you get there in 2026!</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://thebudaimedia.com/podcasts/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/podcasts/</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand.</p><br><p>I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's episode, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm going over how we scale ecommerce brands to $10M step-by-step. This includes a three-stage framework that we use for this exact process. The first stage involves auditing marketing channels, such as email, Google Ads, and Meta Ads, to find low-hanging fruit. The second stage focuses on conversion rate optimization (CRO) through deep market research and AB testing. The third stage involves diversifying marketing channels, such as adding Google Ads or YouTube videos, after achieving benchmarks in other areas.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>The three-stage framework we use for scaling e-commerce brands from six to eight figures</li><li>The importance of identifying and addressing structural and systemic issues rather than just focusing on traffic or conversion problems</li><li>The importance of logistics and product manufacturing in achieving long-term growth</li></ul><p><br></p><p>If you're an e-commerce brand looking to scale to 8 figures, this episode is exactly for you. Whether you’re currently doing six figures or seven, this is the exact playbook you’d need to help you get there in 2026!</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://thebudaimedia.com/podcasts/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/podcasts/</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#312 Budai Media Specials: How We Made $760K in 3 Months With SMS Marketing</title>
			<itunes:title>#312 Budai Media Specials: How We Made $760K in 3 Months With SMS Marketing</itunes:title>
			<pubDate>Tue, 06 Jan 2026 12:00:00 GMT</pubDate>
			<itunes:duration>11:51</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/695be0ac3edf36b790ff128c/media.mp3" length="11400251" type="audio/mpeg"/>
			<guid isPermaLink="false">695be0ac3edf36b790ff128c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/312-budai-media-specials-how-we-made-760k-in-3-months-with-s</link>
			<acast:episodeId>695be0ac3edf36b790ff128c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>312-budai-media-specials-how-we-made-760k-in-3-months-with-s</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOP54PQPyi7p3pM5oB9U2RFTfrqCcxEEeGYS1o77z1WWtu27q0kFhk4zXWbFC2lVsZLjU9JvJXojLsIagu/ca10C]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>312</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand.</p><br><p>I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm pulling up the actual dashboard and walking you through the exact SMS strategy we used to generate $760,000 in three months for a home decor brand - starting from zero.</p><br><p>We're talking $152,000 from automations alone in January, 16% conversion rates on flows, and campaigns that printed $24,000 in a single month.</p><br><p>This wasn't a small brand figuring things out. This was a 7-figure brand doing over a million per month that had zero SMS infrastructure and contacted us in late October - right before Black Friday.</p><br><p>It's not about blasting your list with promotions. It's about building the automation foundation first, layering strategic campaigns on top, and coordinating both channels so they grow together instead of competing.</p><br><p>This is a full case study breakdown with real numbers, real flows, and real takeaways you can implement.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>The exact five SMS automations that generated $152,000 in January alone (and why the Mobile popup flow crushed $119K)</li><li>How we grew SMS from zero to 19% of total revenue in three months without killing email performance</li><li>The campaign strategy that added $24,000 per month: 10 campaigns monthly with SMS-exclusive offers to train engagement</li><li>Why automations drove 86% of SMS revenue while campaigns drove 14% - and what this means for your priority order</li><li>The flash sale model that generated $93,000 in 48-72 hours using discount ladders and coordinated email/SMS urgency</li><li>How to coordinate SMS and email as complementary channels instead of competitors</li></ul><p><br></p><p>If you're a 7-figure brand with strong email revenue but no SMS strategy, or if you're worried SMS will harm your existing channels, this episode shows you exactly how to build it the right way.</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://thebudaimedia.com/podcasts/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/podcasts/</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand.</p><br><p>I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm pulling up the actual dashboard and walking you through the exact SMS strategy we used to generate $760,000 in three months for a home decor brand - starting from zero.</p><br><p>We're talking $152,000 from automations alone in January, 16% conversion rates on flows, and campaigns that printed $24,000 in a single month.</p><br><p>This wasn't a small brand figuring things out. This was a 7-figure brand doing over a million per month that had zero SMS infrastructure and contacted us in late October - right before Black Friday.</p><br><p>It's not about blasting your list with promotions. It's about building the automation foundation first, layering strategic campaigns on top, and coordinating both channels so they grow together instead of competing.</p><br><p>This is a full case study breakdown with real numbers, real flows, and real takeaways you can implement.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12" rel="noopener noreferrer" target="_blank">https://calendly.com/budai-media/consultation-daniel?utm_source=Klaviyo&amp;utm_medium=email&amp;_kx=DnOat8XGMDRSe5oKVXr4kw.JJnqNk&amp;month=2025-12</a></p><br><p>💡 What You'll Learn:</p><p><br></p><ul><li>The exact five SMS automations that generated $152,000 in January alone (and why the Mobile popup flow crushed $119K)</li><li>How we grew SMS from zero to 19% of total revenue in three months without killing email performance</li><li>The campaign strategy that added $24,000 per month: 10 campaigns monthly with SMS-exclusive offers to train engagement</li><li>Why automations drove 86% of SMS revenue while campaigns drove 14% - and what this means for your priority order</li><li>The flash sale model that generated $93,000 in 48-72 hours using discount ladders and coordinated email/SMS urgency</li><li>How to coordinate SMS and email as complementary channels instead of competitors</li></ul><p><br></p><p>If you're a 7-figure brand with strong email revenue but no SMS strategy, or if you're worried SMS will harm your existing channels, this episode shows you exactly how to build it the right way.</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://thebudaimedia.com/podcasts/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/podcasts/</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#311 Budai Media Specials: Give Me 13 Minutes, And I’ll Improve Your ROAS by 237%</title>
			<itunes:title>#311 Budai Media Specials: Give Me 13 Minutes, And I’ll Improve Your ROAS by 237%</itunes:title>
			<pubDate>Tue, 23 Dec 2025 12:00:00 GMT</pubDate>
			<itunes:duration>14:29</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6943ed919a763d41f197d7dd/media.mp3" length="13876509" type="audio/mpeg"/>
			<guid isPermaLink="false">6943ed919a763d41f197d7dd</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/311-budai-media-specials-give-me-13-minutes-and-ill-improve</link>
			<acast:episodeId>6943ed919a763d41f197d7dd</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>311-budai-media-specials-give-me-13-minutes-and-ill-improve</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoON9E+WcQ28kxXaqfTeLrq3H/QeoVlVpinmdg4d1iAsFnQU+ShwecUiLjwVwQjmhXJYY+ipXCkm0gv+qXOOrSlvO]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>311</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm breaking down the exact Meta ad structure that can increase your ROAS in the next 30 days.</p><br><p>Most brands are bleeding money because they're running one or two campaigns with everything thrown together - scaling ads, testing ads, retargeting, and retention all mixed up in the same place.</p><br><p>It's not about spending more. It's not about creative volume alone.</p><br><p>It's about structure - separating what works from what's being tested, and giving Meta the framework to scale your winners without killing them with poor performers.</p><br><p>This is a tactical, step-by-step breakdown of the four-campaign structure we use to maximize profitability.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><br><p>💡 What You'll Learn:</p><ul><li>The four essential campaign types every Meta ad account needs (and why most brands only use one or two)</li><li>How to properly structure your scaling campaign to spend 60-70% of your budget profitably</li><li>The graduation system: how to test new creatives in prospecting and move winners to scaling every week</li><li>Why retargeting and retention campaigns need to be separate (and the conversion rate differences that prove it)</li><li>How to do micro-optimizations by platform, placement, and day of week to squeeze 20-30% more ROI</li><li>The 80/20 principle applied to Meta ads - bet big on what works, test small on everything else</li></ul><p><br></p><p>If you're spending on Meta but not seeing consistent ROAS, or if you're stuck trying to scale without a clear testing-to-scaling system, this episode gives you the exact structure to fix it.</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://thebudaimedia.com/podcasts/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/podcasts/</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm breaking down the exact Meta ad structure that can increase your ROAS in the next 30 days.</p><br><p>Most brands are bleeding money because they're running one or two campaigns with everything thrown together - scaling ads, testing ads, retargeting, and retention all mixed up in the same place.</p><br><p>It's not about spending more. It's not about creative volume alone.</p><br><p>It's about structure - separating what works from what's being tested, and giving Meta the framework to scale your winners without killing them with poor performers.</p><br><p>This is a tactical, step-by-step breakdown of the four-campaign structure we use to maximize profitability.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><br><p>💡 What You'll Learn:</p><ul><li>The four essential campaign types every Meta ad account needs (and why most brands only use one or two)</li><li>How to properly structure your scaling campaign to spend 60-70% of your budget profitably</li><li>The graduation system: how to test new creatives in prospecting and move winners to scaling every week</li><li>Why retargeting and retention campaigns need to be separate (and the conversion rate differences that prove it)</li><li>How to do micro-optimizations by platform, placement, and day of week to squeeze 20-30% more ROI</li><li>The 80/20 principle applied to Meta ads - bet big on what works, test small on everything else</li></ul><p><br></p><p>If you're spending on Meta but not seeing consistent ROAS, or if you're stuck trying to scale without a clear testing-to-scaling system, this episode gives you the exact structure to fix it.</p><br><p>Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://thebudaimedia.com/podcasts/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/podcasts/</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#310 Budai Media Specials: I Made $2.8M in 30 Days with a DTC Brand!</title>
			<itunes:title>#310 Budai Media Specials: I Made $2.8M in 30 Days with a DTC Brand!</itunes:title>
			<pubDate>Tue, 09 Dec 2025 12:00:00 GMT</pubDate>
			<itunes:duration>20:03</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/69304c8dd6bc23eda249d958/media.mp3" length="19212858" type="audio/mpeg"/>
			<guid isPermaLink="false">69304c8dd6bc23eda249d958</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/310-budai-media-specials-i-made-28m-in-30-days-with-a-dtc-br</link>
			<acast:episodeId>69304c8dd6bc23eda249d958</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>310-budai-media-specials-i-made-28m-in-30-days-with-a-dtc-br</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPYJSCtmhPXn/oGTjG17mcwHEzsiXSQVHIU5W6pkp5uCerOR+sjB4to8tk0fpAXgz+WgZjIKJeViRJx+SVoVtG0]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>310</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm pulling back the curtain on our best case study ever: $2.8M in 30 days for a US based electronics brand - without using a single discount.</p><br><p>This is a real eight-figure brand that went from $1.8M to $8.5M per month in just six months, with email and SMS hitting nearly $3 million in attributed revenue.</p><br><p>It's not magic, it's not luck, and it's not some secret hack.</p><br><p>It's a three-pillar system that ties together flows, list growth, and audience expansion - and it works whether you're at six, seven, or eight figures.</p><br><p>This is a full case study breakdown packed with actionable insights you can implement today.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>💡 What You'll Learn:</p><ul><li>The exact three-pillar retention strategy that generated $2.8M in 30 days</li><li>How to set up high-converting flows (browse abandonment, post-purchase, win-back) that print money</li><li>Why single opt-in beats double opt-in</li><li>The biggest scaling lever most brands ignore: finding new audiences for the same product</li><li>How to tie together paid acquisition (Meta/Google) with owned channels (email/SMS) for maximum impact</li><li>Why creative output on the backend is just as critical as the frontend</li></ul><p><br></p><p>If you're stuck scaling past seven figures or want to hit eight-figure months, this episode shows you the exact playbook we used to take a brand from $1.8M to $8.5M per month.</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update!</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;&nbsp;</p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click here to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://thebudaimedia.com/podcasts/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/podcasts/</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I'm pulling back the curtain on our best case study ever: $2.8M in 30 days for a US based electronics brand - without using a single discount.</p><br><p>This is a real eight-figure brand that went from $1.8M to $8.5M per month in just six months, with email and SMS hitting nearly $3 million in attributed revenue.</p><br><p>It's not magic, it's not luck, and it's not some secret hack.</p><br><p>It's a three-pillar system that ties together flows, list growth, and audience expansion - and it works whether you're at six, seven, or eight figures.</p><br><p>This is a full case study breakdown packed with actionable insights you can implement today.</p><br><p>👉 Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>💡 What You'll Learn:</p><ul><li>The exact three-pillar retention strategy that generated $2.8M in 30 days</li><li>How to set up high-converting flows (browse abandonment, post-purchase, win-back) that print money</li><li>Why single opt-in beats double opt-in</li><li>The biggest scaling lever most brands ignore: finding new audiences for the same product</li><li>How to tie together paid acquisition (Meta/Google) with owned channels (email/SMS) for maximum impact</li><li>Why creative output on the backend is just as critical as the frontend</li></ul><p><br></p><p>If you're stuck scaling past seven figures or want to hit eight-figure months, this episode shows you the exact playbook we used to take a brand from $1.8M to $8.5M per month.</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update!</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;&nbsp;</p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click here to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://thebudaimedia.com/podcasts/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/podcasts/</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#309 Budai Media Specials: The #1 Reason Why Most Ecommerce Brands Die Before Making 7 Figures</title>
			<itunes:title>#309 Budai Media Specials: The #1 Reason Why Most Ecommerce Brands Die Before Making 7 Figures</itunes:title>
			<pubDate>Tue, 25 Nov 2025 12:00:00 GMT</pubDate>
			<itunes:duration>11:05</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/69258076365dc3dd9c627c30/media.mp3" length="10627662" type="audio/mpeg"/>
			<guid isPermaLink="false">69258076365dc3dd9c627c30</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/309-budai-media-specials-the-1-reason-why-most-ecommerce-bra</link>
			<acast:episodeId>69258076365dc3dd9c627c30</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>309-budai-media-specials-the-1-reason-why-most-ecommerce-bra</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONEtfUKMWtYZertWQXupLKvVrdOwyDTvRJ807g0+O0G2TOfAU9f2s3hA+VBitGDm/sQO+eY9QCMS0WM7mbE0OFE]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>309</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I’m your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today’s conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don’t run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I break down the single biggest reason why <strong>80% of e-commerce brands never make it past six figures</strong> and why only <strong>0.5% hit eight figures</strong> in the U.S.</p><p>It’s not your email flows, it’s not your CRO, and it’s not even your media buying.</p><br><p>The difference between brands that die and those that scale comes down to one thing:</p><p> 👉 <strong>Creative Output</strong>.</p><br><p>This is a no-fluff, straight-to-the-point episode packed with actionable insights.&nbsp;</p><br><p>👉Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;&nbsp;&nbsp;</p><br><p>💡 What You’ll Learn:</p><p><br></p><ul><li>The <strong>Einstein-level formula</strong> for scaling e-com: <strong>TAM × Offer × Creative Output</strong></li><li>How to build and test a <strong>winning offer</strong> using the Hormozi equation</li><li>The difference between <strong>running ads</strong> and <strong>scaling with creative</strong></li><li>Why <strong>algorithm updates</strong> and <strong>media buying hacks</strong> are distractions</li><li>How to systemize high-volume <strong>creative testing</strong> to drive revenue</li></ul><p><br></p><p>If you're stuck under 7 figures or want to hit 8, <strong>creative output is the single biggest driver</strong> of success. Get obsessed with volume, testing, and iteration.</p><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I’m your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.</p><br><p>Before we jump into today’s conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don’t run ads and rely solely on organic growth, so your support means the world.</p><br><p>In this episode, I break down the single biggest reason why <strong>80% of e-commerce brands never make it past six figures</strong> and why only <strong>0.5% hit eight figures</strong> in the U.S.</p><p>It’s not your email flows, it’s not your CRO, and it’s not even your media buying.</p><br><p>The difference between brands that die and those that scale comes down to one thing:</p><p> 👉 <strong>Creative Output</strong>.</p><br><p>This is a no-fluff, straight-to-the-point episode packed with actionable insights.&nbsp;</p><br><p>👉Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;&nbsp;&nbsp;</p><br><p>💡 What You’ll Learn:</p><p><br></p><ul><li>The <strong>Einstein-level formula</strong> for scaling e-com: <strong>TAM × Offer × Creative Output</strong></li><li>How to build and test a <strong>winning offer</strong> using the Hormozi equation</li><li>The difference between <strong>running ads</strong> and <strong>scaling with creative</strong></li><li>Why <strong>algorithm updates</strong> and <strong>media buying hacks</strong> are distractions</li><li>How to systemize high-volume <strong>creative testing</strong> to drive revenue</li></ul><p><br></p><p>If you're stuck under 7 figures or want to hit 8, <strong>creative output is the single biggest driver</strong> of success. Get obsessed with volume, testing, and iteration.</p><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#308 Leon Van Der Laan from Remode: Don’t F*CK Up Your Culture! The Main Reason E-Com Businesses Fail</title>
			<itunes:title>#308 Leon Van Der Laan from Remode: Don’t F*CK Up Your Culture! The Main Reason E-Com Businesses Fail</itunes:title>
			<pubDate>Wed, 12 Nov 2025 12:00:00 GMT</pubDate>
			<itunes:duration>46:24</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/69145ce8830e2623bfb0d902/media.mp3" length="44545191" type="audio/mpeg"/>
			<guid isPermaLink="false">69145ce8830e2623bfb0d902</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/308-leon-van-der-laan-from-remode-dont-fck-up-your-culture</link>
			<acast:episodeId>69145ce8830e2623bfb0d902</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>308-leon-van-der-laan-from-remode-dont-fck-up-your-culture</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOw2VZqb+p2Jy/iW+U6XV+m1WlIPRqoAgjnJnKbdsbFv0YEy4PHEbm4hz82yfF/UkZ/PiYyX94+6YNvAbh4s0RL]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>308</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I’m your host, <strong>Daniel Budai</strong>, e-commerce retention marketing expert and founder of Budai Media.</p><p>Before we jump into today’s conversation, just a quick reminder, if you enjoy the show, <strong>subscribe</strong> and <strong>share it with at least one friend</strong>. We don’t run ads and rely solely on organic growth, so your support means the world.</p><br><p>🚀 <strong>Today’s guest is Leon van der Laan</strong>, a leadership architect and founder of a high-ticket coaching business dedicated to helping 7–8 figure e-commerce founders escape “founder mode” and step into real leadership. He’s been working in the e-com space for over six years, guiding overwhelmed operators toward building self-managing teams and operational clarity using his <strong>REMOTE framework</strong>.</p><br><p>Check out his agency to learn more about him:</p><p><a href="https://remode.company/" rel="noopener noreferrer" target="_blank">https://remode.company/</a>&nbsp;</p><br><p>🧠 <strong>In this episode, we explore:</strong></p><ul><li>Why so many 7–8 figure founders struggle to scale beyond their current plateau</li><li>The REMOTE framework: mission, goals, execution systems, delegation, and accountability</li><li>How to attract A-players</li><li>Why having fewer people can actually <em>increase</em> your profitability</li><li>The role of AI in team performance and leadership, and what the future of work might look like</li></ul><p><br></p><p>📍 <strong>Connect with Leon:</strong></p><p>Youtube: <a href="https://www.youtube.com/@leonvanderlaan" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@leonvanderlaan</a> </p><p>X:<a href="https://x.com/Leon_vd_Laan" rel="noopener noreferrer" target="_blank">https://x.com/Leon_vd_Laan</a> </p><p>Instagram: <a href="https://www.instagram.com/leon.van.der.laan/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/leon.van.der.laan/</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@remode.leon" rel="noopener noreferrer" target="_blank">https://www.tiktok.com/@remode.leon</a> </p><p>LinkedIn: <a href="https://www.linkedin.com/in/leon-van-der-laan/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/leon-van-der-laan/</a> </p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!</p><p>👉Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I’m your host, <strong>Daniel Budai</strong>, e-commerce retention marketing expert and founder of Budai Media.</p><p>Before we jump into today’s conversation, just a quick reminder, if you enjoy the show, <strong>subscribe</strong> and <strong>share it with at least one friend</strong>. We don’t run ads and rely solely on organic growth, so your support means the world.</p><br><p>🚀 <strong>Today’s guest is Leon van der Laan</strong>, a leadership architect and founder of a high-ticket coaching business dedicated to helping 7–8 figure e-commerce founders escape “founder mode” and step into real leadership. He’s been working in the e-com space for over six years, guiding overwhelmed operators toward building self-managing teams and operational clarity using his <strong>REMOTE framework</strong>.</p><br><p>Check out his agency to learn more about him:</p><p><a href="https://remode.company/" rel="noopener noreferrer" target="_blank">https://remode.company/</a>&nbsp;</p><br><p>🧠 <strong>In this episode, we explore:</strong></p><ul><li>Why so many 7–8 figure founders struggle to scale beyond their current plateau</li><li>The REMOTE framework: mission, goals, execution systems, delegation, and accountability</li><li>How to attract A-players</li><li>Why having fewer people can actually <em>increase</em> your profitability</li><li>The role of AI in team performance and leadership, and what the future of work might look like</li></ul><p><br></p><p>📍 <strong>Connect with Leon:</strong></p><p>Youtube: <a href="https://www.youtube.com/@leonvanderlaan" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@leonvanderlaan</a> </p><p>X:<a href="https://x.com/Leon_vd_Laan" rel="noopener noreferrer" target="_blank">https://x.com/Leon_vd_Laan</a> </p><p>Instagram: <a href="https://www.instagram.com/leon.van.der.laan/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/leon.van.der.laan/</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@remode.leon" rel="noopener noreferrer" target="_blank">https://www.tiktok.com/@remode.leon</a> </p><p>LinkedIn: <a href="https://www.linkedin.com/in/leon-van-der-laan/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/leon-van-der-laan/</a> </p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!</p><p>👉Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#307 Budai Media Specials: How to Legally Send SMS in Regulated Industries (CBD, THC, Firearms & More)]]></title>
			<itunes:title><![CDATA[#307 Budai Media Specials: How to Legally Send SMS in Regulated Industries (CBD, THC, Firearms & More)]]></itunes:title>
			<pubDate>Tue, 28 Oct 2025 12:00:00 GMT</pubDate>
			<itunes:duration>9:12</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/68ef76b651a2f46134a6713b/media.mp3" length="8834979" type="audio/mpeg"/>
			<guid isPermaLink="false">68ef76b651a2f46134a6713b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/307-budai-media-specials-how-to-legally-send-sms-in-regulate</link>
			<acast:episodeId>68ef76b651a2f46134a6713b</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>307-budai-media-specials-how-to-legally-send-sms-in-regulate</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPA7lHdqnyp4ehOz2iU5PeAjk9Zo0NfiKyUWTiCtAxmLGBPNl6I9GKHcpk5qkoZBgcB2Qjv3SVvYbTTBVvD/W0w]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>🎙️ Welcome back, Budai Nation! You're listening to The Ecom Show, the go-to podcast for e-commerce entrepreneurs, marketers, and agencies who want to grow their online stores with real-world strategies and tactics. I'm your host, Daniel Budai, and each week we bring you actionable insights straight from the trenches of the e-com world. Before we dive in, don’t forget to subscribe to the podcast and share it with just one friend, it helps us grow organically and means the world to us!</p><br><p>If you're in a regulated industry like CBD, THC, tobacco, firearms, gambling, or sexual wellness, you've probably been told by traditional platforms that SMS marketing isn't an option. But what if I told you... it is?</p><br><p>In this episode,I’m going to review Springbig, a platform specifically designed to enable compliant SMS marketing for businesses in regulated industries across North America.</p><br><p>🔥 What You’ll Learn:</p><br><p>👉Why most major platforms like Klaviyo can’t support SMS for regulated industries</p><p>👉How Springbig’s compliant infrastructure bypasses TCPA limitations</p><p>👉The trade-offs: less control, but full compliance and access to SMS subscribers</p><p>👉How SMS marketing still delivers the highest ROI in eCommerce</p><p>👉Features of Springbig: loyalty programs, VIP memberships, QR-based signups, segmentation, reporting, and more</p><p>👉Real-world results: 51% lift in LTV and 44% increase in monthly visits from VIP subscribers</p><p>👉Pricing breakdown and contract expectations</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!</p><br><p>👉Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>👉 Check out Springbig and explore how it can elevate your retention game.</p><p><a href="https://springbig.com/" rel="noopener noreferrer" target="_blank">https://springbig.com/</a> </p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>🎙️ Welcome back, Budai Nation! You're listening to The Ecom Show, the go-to podcast for e-commerce entrepreneurs, marketers, and agencies who want to grow their online stores with real-world strategies and tactics. I'm your host, Daniel Budai, and each week we bring you actionable insights straight from the trenches of the e-com world. Before we dive in, don’t forget to subscribe to the podcast and share it with just one friend, it helps us grow organically and means the world to us!</p><br><p>If you're in a regulated industry like CBD, THC, tobacco, firearms, gambling, or sexual wellness, you've probably been told by traditional platforms that SMS marketing isn't an option. But what if I told you... it is?</p><br><p>In this episode,I’m going to review Springbig, a platform specifically designed to enable compliant SMS marketing for businesses in regulated industries across North America.</p><br><p>🔥 What You’ll Learn:</p><br><p>👉Why most major platforms like Klaviyo can’t support SMS for regulated industries</p><p>👉How Springbig’s compliant infrastructure bypasses TCPA limitations</p><p>👉The trade-offs: less control, but full compliance and access to SMS subscribers</p><p>👉How SMS marketing still delivers the highest ROI in eCommerce</p><p>👉Features of Springbig: loyalty programs, VIP memberships, QR-based signups, segmentation, reporting, and more</p><p>👉Real-world results: 51% lift in LTV and 44% increase in monthly visits from VIP subscribers</p><p>👉Pricing breakdown and contract expectations</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!</p><br><p>👉Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>👉 Check out Springbig and explore how it can elevate your retention game.</p><p><a href="https://springbig.com/" rel="noopener noreferrer" target="_blank">https://springbig.com/</a> </p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#306 Budai Media Specials: Email, SMS, Ads, Offers: The Complete BFCM Strategy for DTC Brands</title>
			<itunes:title>#306 Budai Media Specials: Email, SMS, Ads, Offers: The Complete BFCM Strategy for DTC Brands</itunes:title>
			<pubDate>Tue, 14 Oct 2025 15:31:09 GMT</pubDate>
			<itunes:duration>25:19</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/68ee6cbeead096a610b3b2f8/media.mp3" length="24313602" type="audio/mpeg"/>
			<guid isPermaLink="false">68ee6cbeead096a610b3b2f8</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/306-budai-media-specials-email-sms-ads-offers-the-complete-b</link>
			<acast:episodeId>68ee6cbeead096a610b3b2f8</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>306-budai-media-specials-email-sms-ads-offers-the-complete-b</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOO7J3lSrW5QdeNtmLU/x9Y0Tsfc5yQtIWvCwmdoWkJZ7d19sxy7ivy8P7yi3qigtH5ODUjV86WB5gpO7Z7nd9Wd]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>306</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>🎙️ Welcome back, Budai Nation, to The Ecom Show! Your go-to podcast where we chat with e-commerce entrepreneurs, marketers, and agencies about the best strategies and tactics to grow your online store. I’m your host, Daniel Budai, and each week we break down actionable insights you can implement in your own e-com brand.</p><br><p>In today’s episode, I’m sharing our most comprehensive Black Friday strategy yet. This isn’t just another list of random tips. I break down the full stack: media buying, email and SMS flows, offer planning, inventory management, and campaign execution. Whether you're a six-figure brand or scaling into eight figures, this episode gives you a complete roadmap to win Black Friday and Cyber Monday in 2025.</p><br><p>🎯 <strong>What You’ll Learn in This Episode:</strong></p><ul><li>How to <strong>plan Q4 in Q3</strong> (what to do before October hits)</li><li>Why <strong>simple, stacked offers</strong> outperform complex discount</li><li>The <strong>early bird strategy</strong> that drives VIP sales weeks before BFCM</li><li>The biggest <strong>Black Friday mistakes</strong> (and how to avoid them)</li><li>How to use <strong>Meta, Google, YouTube, email &amp; SMS</strong> together for maximum ROI</li><li>A proven email &amp; SMS content calendar that drives urgency and sales</li><li>Ad tactics for both <strong>top-of-funnel education and bottom-of-funnel conversion</strong></li></ul><p><br></p><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!</p><br><p>👉Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>Before you go, download our BFCM 2025 Guide:</p><br><p><a href="https://docs.google.com/presentation/d/1Ww3aGGGHamD4hidrSBADD10qHIp0u7aE/edit?slide=id.g30d9df2b7bf_0_554#slide=id.g30d9df2b7bf_0_554" rel="noopener noreferrer" target="_blank">https://docs.google.com/presentation/d/1Ww3aGGGHamD4hidrSBADD10qHIp0u7aE/edit?slide=id.g30d9df2b7bf_0_554#slide=id.g30d9df2b7bf_0_554</a>&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>🎙️ Welcome back, Budai Nation, to The Ecom Show! Your go-to podcast where we chat with e-commerce entrepreneurs, marketers, and agencies about the best strategies and tactics to grow your online store. I’m your host, Daniel Budai, and each week we break down actionable insights you can implement in your own e-com brand.</p><br><p>In today’s episode, I’m sharing our most comprehensive Black Friday strategy yet. This isn’t just another list of random tips. I break down the full stack: media buying, email and SMS flows, offer planning, inventory management, and campaign execution. Whether you're a six-figure brand or scaling into eight figures, this episode gives you a complete roadmap to win Black Friday and Cyber Monday in 2025.</p><br><p>🎯 <strong>What You’ll Learn in This Episode:</strong></p><ul><li>How to <strong>plan Q4 in Q3</strong> (what to do before October hits)</li><li>Why <strong>simple, stacked offers</strong> outperform complex discount</li><li>The <strong>early bird strategy</strong> that drives VIP sales weeks before BFCM</li><li>The biggest <strong>Black Friday mistakes</strong> (and how to avoid them)</li><li>How to use <strong>Meta, Google, YouTube, email &amp; SMS</strong> together for maximum ROI</li><li>A proven email &amp; SMS content calendar that drives urgency and sales</li><li>Ad tactics for both <strong>top-of-funnel education and bottom-of-funnel conversion</strong></li></ul><p><br></p><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!</p><br><p>👉Book a FREE audit to scale your ecommerce store: <a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>Before you go, download our BFCM 2025 Guide:</p><br><p><a href="https://docs.google.com/presentation/d/1Ww3aGGGHamD4hidrSBADD10qHIp0u7aE/edit?slide=id.g30d9df2b7bf_0_554#slide=id.g30d9df2b7bf_0_554" rel="noopener noreferrer" target="_blank">https://docs.google.com/presentation/d/1Ww3aGGGHamD4hidrSBADD10qHIp0u7aE/edit?slide=id.g30d9df2b7bf_0_554#slide=id.g30d9df2b7bf_0_554</a>&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#305 Budai Media Specials: How We Generated $3.7M for a Luxury Sauna Brand With Just Email & SMS]]></title>
			<itunes:title><![CDATA[#305 Budai Media Specials: How We Generated $3.7M for a Luxury Sauna Brand With Just Email & SMS]]></itunes:title>
			<pubDate>Tue, 30 Sep 2025 11:30:00 GMT</pubDate>
			<itunes:duration>13:00</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/68da61d7099369ce421294b0/media.mp3" length="12482895" type="audio/mpeg"/>
			<guid isPermaLink="false">68da61d7099369ce421294b0</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/305-budai-media-specials-how-we-generated-37m-for-a-luxury-s</link>
			<acast:episodeId>68da61d7099369ce421294b0</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>305-budai-media-specials-how-we-generated-37m-for-a-luxury-s</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPqpionsdE5NR7YiFxwNadauZS88NF1fruzvgQF/IAjsQJgVWGb4sh/Ci67gWWVr6CaS6CYZ6tp4P3LXjTUzkIU]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>305</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome back, Budai Nation, to The Ecom Show! Your go-to podcast where we chat with e-commerce entrepreneurs, marketers, and agencies about the best strategies and tactics to grow your online store. I'm your host, Daniel Budai, and every week we break down actionable insights you can implement in your own e-com brand.</p><br><p>👉 Before we dive in, make sure to hit that subscribe button! If you enjoy the episode, share it with a fellow e-com founder or marketer.</p><br><p>In today’s episode, I’m walking you through <strong>a case study that generated $3.7M</strong> for a luxury sauna brand, <strong>without any paid ads.</strong> Just email and SMS marketing.</p><p>Most brands think of email and SMS as pure retention channels, but if you're selling high-ticket products with long purchase cycles, it’s a whole different game. It's not about impulsive buying– it's about education, nurturing, storytelling, and staying top of mind.</p><br><p>This brand was already doing 7 figures when they came to us–but had <strong>zero</strong> email or SMS setup. We implemented a full strategy from scratch: from <strong>welcome flows</strong> to <strong>post-purchase</strong>, <strong>pop-up optimization</strong>, and <strong>campaign planning</strong> focused on storytelling, social proof, and handling objections.</p><br><p>Click on the link below to visit our website:</p><p><a href="https://thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/</a>&nbsp;</p><br><p><strong>🎯 What You'll Learn in This Episode:</strong></p><p>👉How we helped a luxury brand generate $3.7M in extra revenue in just 2 years</p><p>👉Why email &amp; SMS aren’t just retention tools—especially for high AOV products</p><p>👉The exact flows and campaigns we implemented (and why they worked)</p><p>👉How to grow a profitable list even with just a few thousand subscribers</p><p>👉Behind the scenes of their record-breaking Black Friday campaign</p><p>👉Why SMS marketing works shockingly well even for $25K products</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><p>Check out the full case-study here:</p><p><a href="https://thebudaimedia.com/case-studies/how-we-helped-a-sauna-brand-generate-over-3-7-million-in-one-year-through-email-and-sms-marketing/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/case-studies/how-we-helped-a-sauna-brand-generate-over-3-7-million-in-one-year-through-email-and-sms-marketing/</a>&nbsp;</p><br><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome back, Budai Nation, to The Ecom Show! Your go-to podcast where we chat with e-commerce entrepreneurs, marketers, and agencies about the best strategies and tactics to grow your online store. I'm your host, Daniel Budai, and every week we break down actionable insights you can implement in your own e-com brand.</p><br><p>👉 Before we dive in, make sure to hit that subscribe button! If you enjoy the episode, share it with a fellow e-com founder or marketer.</p><br><p>In today’s episode, I’m walking you through <strong>a case study that generated $3.7M</strong> for a luxury sauna brand, <strong>without any paid ads.</strong> Just email and SMS marketing.</p><p>Most brands think of email and SMS as pure retention channels, but if you're selling high-ticket products with long purchase cycles, it’s a whole different game. It's not about impulsive buying– it's about education, nurturing, storytelling, and staying top of mind.</p><br><p>This brand was already doing 7 figures when they came to us–but had <strong>zero</strong> email or SMS setup. We implemented a full strategy from scratch: from <strong>welcome flows</strong> to <strong>post-purchase</strong>, <strong>pop-up optimization</strong>, and <strong>campaign planning</strong> focused on storytelling, social proof, and handling objections.</p><br><p>Click on the link below to visit our website:</p><p><a href="https://thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/</a>&nbsp;</p><br><p><strong>🎯 What You'll Learn in This Episode:</strong></p><p>👉How we helped a luxury brand generate $3.7M in extra revenue in just 2 years</p><p>👉Why email &amp; SMS aren’t just retention tools—especially for high AOV products</p><p>👉The exact flows and campaigns we implemented (and why they worked)</p><p>👉How to grow a profitable list even with just a few thousand subscribers</p><p>👉Behind the scenes of their record-breaking Black Friday campaign</p><p>👉Why SMS marketing works shockingly well even for $25K products</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><p>Check out the full case-study here:</p><p><a href="https://thebudaimedia.com/case-studies/how-we-helped-a-sauna-brand-generate-over-3-7-million-in-one-year-through-email-and-sms-marketing/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/case-studies/how-we-helped-a-sauna-brand-generate-over-3-7-million-in-one-year-through-email-and-sms-marketing/</a>&nbsp;</p><br><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#304 Budai Media Specials: How We Helped a Pet CBD Brand Improve Subscriptions with One Audit</title>
			<itunes:title>#304 Budai Media Specials: How We Helped a Pet CBD Brand Improve Subscriptions with One Audit</itunes:title>
			<pubDate>Tue, 16 Sep 2025 12:00:00 GMT</pubDate>
			<itunes:duration>19:52</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/68c92933adde612b0e2aa2b8/media.mp3" length="19036050" type="audio/mpeg"/>
			<guid isPermaLink="false">68c92933adde612b0e2aa2b8</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/304-budai-media-specials-how-we-helped-a-pet-cbd-brand-impro</link>
			<acast:episodeId>68c92933adde612b0e2aa2b8</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>304-budai-media-specials-how-we-helped-a-pet-cbd-brand-impro</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOO9x/7W2iVPmghsfg1AJgLcUYvQrlI1Dl1BoH0KmgEgQ+n+5RVXtRRqKTk5KPzfT8C7qNrkV0yDIoUxdKEN6YUm]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>304</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>🎙️Hey Budai Nation, welcome back to The Ecom Show! I’m your host, Daniel Budai, and every week we dive deep into the minds of e-commerce entrepreneurs, marketers, and agencies to unpack what’s actually working in the world of online retail. If you find this episode valuable, don’t forget to subscribe and share it with at least one friend. We don’t run ads—our growth is 100% organic, and your support means everything.</p><br><p>In this episode, I’m sharing how we revamped the <strong>subscription strategy of a pet CBD brand</strong> and turned a leaky system into a powerful retention engine. This brand was already doing $200–300K/month, but their churn between month 1 and 3 was killing their growth—and most of their revenue was walking out the door.</p><br><p>So we rolled up our sleeves, ran a full audit, and helped them outline a new strategy built to <strong>prevent churn, boost AOV, and educate customers at the right moments</strong>. If you’re running a consumable product brand, this episode is a masterclass in <strong>subscription-first retention marketing.</strong></p><br><p><strong>Check out the full episode to see exactly how we helped them reduce churn, boost loyalty, and maximize subscriptions.</strong></p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!</p><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster.)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>Before you go, we've got a special resource for you – Email Marketing Checklist. This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><p><a href="https://thebudaimedia.com/email-cheatsheet/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/email-cheatsheet/</a>&nbsp;</p><br><p>Check out the full audit here: <a href="https://docs.google.com/document/d/1gQPL-ClzeCjxRMLJ7AOHrz_VwqkMhoKlzmf5wCDCnC8/edit?tab=t.0" rel="noopener noreferrer" target="_blank">https://docs.google.com/document/d/1gQPL-ClzeCjxRMLJ7AOHrz_VwqkMhoKlzmf5wCDCnC8/edit?tab=t.0</a>&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>🎙️Hey Budai Nation, welcome back to The Ecom Show! I’m your host, Daniel Budai, and every week we dive deep into the minds of e-commerce entrepreneurs, marketers, and agencies to unpack what’s actually working in the world of online retail. If you find this episode valuable, don’t forget to subscribe and share it with at least one friend. We don’t run ads—our growth is 100% organic, and your support means everything.</p><br><p>In this episode, I’m sharing how we revamped the <strong>subscription strategy of a pet CBD brand</strong> and turned a leaky system into a powerful retention engine. This brand was already doing $200–300K/month, but their churn between month 1 and 3 was killing their growth—and most of their revenue was walking out the door.</p><br><p>So we rolled up our sleeves, ran a full audit, and helped them outline a new strategy built to <strong>prevent churn, boost AOV, and educate customers at the right moments</strong>. If you’re running a consumable product brand, this episode is a masterclass in <strong>subscription-first retention marketing.</strong></p><br><p><strong>Check out the full episode to see exactly how we helped them reduce churn, boost loyalty, and maximize subscriptions.</strong></p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!</p><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster.)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>Before you go, we've got a special resource for you – Email Marketing Checklist. This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><p><a href="https://thebudaimedia.com/email-cheatsheet/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/email-cheatsheet/</a>&nbsp;</p><br><p>Check out the full audit here: <a href="https://docs.google.com/document/d/1gQPL-ClzeCjxRMLJ7AOHrz_VwqkMhoKlzmf5wCDCnC8/edit?tab=t.0" rel="noopener noreferrer" target="_blank">https://docs.google.com/document/d/1gQPL-ClzeCjxRMLJ7AOHrz_VwqkMhoKlzmf5wCDCnC8/edit?tab=t.0</a>&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#303 Budai Media Specials: How We Grew This Brand From $1.7M to $9M With One Simple Change!</title>
			<itunes:title>#303 Budai Media Specials: How We Grew This Brand From $1.7M to $9M With One Simple Change!</itunes:title>
			<pubDate>Tue, 26 Aug 2025 12:00:00 GMT</pubDate>
			<itunes:duration>10:17</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/68ac9ff9982c36846e880a97/media.mp3" length="9877062" type="audio/mpeg"/>
			<guid isPermaLink="false">68ac9ff9982c36846e880a97</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/303-budai-media-specials-how-we-grew-this-brand-from-17m-to</link>
			<acast:episodeId>68ac9ff9982c36846e880a97</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>303-budai-media-specials-how-we-grew-this-brand-from-17m-to</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOrxCDJb+zBf+GQD+yiPgC/XprvtE/+K8DoAdoTDDwB3H/cqhAn13M6HK41PcpY8xdSjFIAzcdA9zDVuhB52cgL]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>303</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<h1>#303 Budai Media Specials: How We Grew This Brand From $1.7M to $9M With One Simple Change!</h1><p><br></p><p>🎙️Hey Budai Nation, welcome back to The Ecom Show! I’m your host, Daniel Budai, and every week we dive deep into the minds of e-commerce entrepreneurs, marketers, and agencies to unpack what’s actually working in the world of online retail. If you find this episode valuable, don’t forget to subscribe and share it with at least one friend. We don’t run ads–our growth is 100% organic, and your support means everything.</p><br><p>Email can help you make millions of dollars even for industries where ads are banned! Check out this episode to see how my team and I helped a high-ticket ammo brand generate $9.4 million in 24 months using only email and SMS marketing.</p><br><p>We tripled their open rates, built 20+ high-performing flows, and turned content-driven emails into $30K–$100K campaigns, without spending a dime on Meta or Google Ads.</p><p>👉See the full playbook we used here:</p><p>https://thebudaimedia.com/case-studies/how-we-helped-an-ammo-brand-generate-9-million-usd-with-email-marketing/&nbsp;</p><br><p>Now, ammo is one of the toughest product categories to scale online. With ad restrictions across Meta and Google, brands like this can’t rely on paid traffic. That means email isn’t just important—it’s everything.</p><p>When they came to us, their email setup was barebones: one abandoned cart flow, no segmentation, no strategy, and a list that wasn’t being used to its full potential.</p><p>Over the last three years, we changed that.</p><br><p>Here’s what I’ll walk you through:</p><ul><li>How we built their entire email marketing ecosystem from the ground up—including 20+ automated flows that reflect how their customers actually shop</li><li>The surprising success of content-based campaigns that outperformed sales promos and brought in up to $35K per send</li><li>How we improved open rates from 18% to nearly 50%, and click rates up to 7.7%, just by segmenting smarter and sending better emails</li><li>And why email now drives over 58% of their store’s total revenue</li></ul><p><br></p><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)&nbsp;</p><p>https://calendly.com/budaimedia/strategy-call-with-daniel</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><p>https://www.thebudaimedia.com/</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#303 Budai Media Specials: How We Grew This Brand From $1.7M to $9M With One Simple Change!</h1><p><br></p><p>🎙️Hey Budai Nation, welcome back to The Ecom Show! I’m your host, Daniel Budai, and every week we dive deep into the minds of e-commerce entrepreneurs, marketers, and agencies to unpack what’s actually working in the world of online retail. If you find this episode valuable, don’t forget to subscribe and share it with at least one friend. We don’t run ads–our growth is 100% organic, and your support means everything.</p><br><p>Email can help you make millions of dollars even for industries where ads are banned! Check out this episode to see how my team and I helped a high-ticket ammo brand generate $9.4 million in 24 months using only email and SMS marketing.</p><br><p>We tripled their open rates, built 20+ high-performing flows, and turned content-driven emails into $30K–$100K campaigns, without spending a dime on Meta or Google Ads.</p><p>👉See the full playbook we used here:</p><p>https://thebudaimedia.com/case-studies/how-we-helped-an-ammo-brand-generate-9-million-usd-with-email-marketing/&nbsp;</p><br><p>Now, ammo is one of the toughest product categories to scale online. With ad restrictions across Meta and Google, brands like this can’t rely on paid traffic. That means email isn’t just important—it’s everything.</p><p>When they came to us, their email setup was barebones: one abandoned cart flow, no segmentation, no strategy, and a list that wasn’t being used to its full potential.</p><p>Over the last three years, we changed that.</p><br><p>Here’s what I’ll walk you through:</p><ul><li>How we built their entire email marketing ecosystem from the ground up—including 20+ automated flows that reflect how their customers actually shop</li><li>The surprising success of content-based campaigns that outperformed sales promos and brought in up to $35K per send</li><li>How we improved open rates from 18% to nearly 50%, and click rates up to 7.7%, just by segmenting smarter and sending better emails</li><li>And why email now drives over 58% of their store’s total revenue</li></ul><p><br></p><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)&nbsp;</p><p>https://calendly.com/budaimedia/strategy-call-with-daniel</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><p>https://www.thebudaimedia.com/</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#302 Budai Media Specials: You Can't Scale to 8-Figures Without This In Your Offer  ]]></title>
			<itunes:title><![CDATA[#302 Budai Media Specials: You Can't Scale to 8-Figures Without This In Your Offer  ]]></itunes:title>
			<pubDate>Tue, 12 Aug 2025 12:00:00 GMT</pubDate>
			<itunes:duration>13:44</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6899c50ac952cf59784815f1/media.mp3" length="13189293" type="audio/mpeg"/>
			<guid isPermaLink="false">6899c50ac952cf59784815f1</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/ecommerceoffer</link>
			<acast:episodeId>6899c50ac952cf59784815f1</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>ecommerceoffer</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOGbV/5DMAoewcVrZ9WfScrg95LWGI1rlI0Wj5QUQeQqQMKRW/jBOQoRIzmS7n9wS+NIjPSd/I3QDWXaLdTC1qf]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>302</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>🎙️ <strong>Welcome back to The Ecom Show</strong> – your go-to podcast for actionable insights to grow and scale your eCommerce brand! Hosted by <strong>Daniel Budai</strong>, founder of Budai Media, we dive into high-impact strategies used by today’s top-performing DTC brands.</p><p>💥 In this episode, we’re unpacking one of the most overlooked tools in the CRO arsenal: <strong>urgency</strong>. If you're ready to turn casual browsers into loyal buyers, faster—this episode is for you.</p><br><p>🎯 <strong>Here’s what we cover:</strong></p><ul><li>Why urgency is one of the most underused conversion tactics today</li><li>How even luxury brands create urgency without discounting their value</li><li>5 proven offer styles that drive purchases now</li><li>How to rotate urgency-driven offers without exhausting your email list</li></ul><p><br></p><p>Whether you're in beauty, apparel, supplements, or tech—this episode is your roadmap to building high-converting, sustainable offers.</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>🚀 Want to craft offers that scale without burning out your brand?</p><br><p>Grab our free <strong>$10M Offer Guide</strong> 👉<a href="https://thebudaimedia.com/the-immutable-laws-of-10m-ecommerce-offers" rel="noopener noreferrer" target="_blank"> thebudaimedia.com/the-immutable-laws-of-10m-ecommerce-offers</a></p><br><p>🛠️ Explore more free resources:</p><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>🎙️ <strong>Welcome back to The Ecom Show</strong> – your go-to podcast for actionable insights to grow and scale your eCommerce brand! Hosted by <strong>Daniel Budai</strong>, founder of Budai Media, we dive into high-impact strategies used by today’s top-performing DTC brands.</p><p>💥 In this episode, we’re unpacking one of the most overlooked tools in the CRO arsenal: <strong>urgency</strong>. If you're ready to turn casual browsers into loyal buyers, faster—this episode is for you.</p><br><p>🎯 <strong>Here’s what we cover:</strong></p><ul><li>Why urgency is one of the most underused conversion tactics today</li><li>How even luxury brands create urgency without discounting their value</li><li>5 proven offer styles that drive purchases now</li><li>How to rotate urgency-driven offers without exhausting your email list</li></ul><p><br></p><p>Whether you're in beauty, apparel, supplements, or tech—this episode is your roadmap to building high-converting, sustainable offers.</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>🚀 Want to craft offers that scale without burning out your brand?</p><br><p>Grab our free <strong>$10M Offer Guide</strong> 👉<a href="https://thebudaimedia.com/the-immutable-laws-of-10m-ecommerce-offers" rel="noopener noreferrer" target="_blank"> thebudaimedia.com/the-immutable-laws-of-10m-ecommerce-offers</a></p><br><p>🛠️ Explore more free resources:</p><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#301 Budai Media Specials: Klaviyo vs Omnisend Comparison for Your Online Store in 2025</title>
			<itunes:title>#301 Budai Media Specials: Klaviyo vs Omnisend Comparison for Your Online Store in 2025</itunes:title>
			<pubDate>Tue, 29 Jul 2025 11:57:00 GMT</pubDate>
			<itunes:duration>17:57</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/687dea38498abee41644d2e4/media.mp3" length="17247120" type="audio/mpeg"/>
			<guid isPermaLink="false">687dea38498abee41644d2e4</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/301-budai-media-specials-klaviyo-vs-omnisend-comparison-for</link>
			<acast:episodeId>687dea38498abee41644d2e4</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>301-budai-media-specials-klaviyo-vs-omnisend-comparison-for</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOPtqxqi7ay5GlTpjyTT6QNczEg4hqyHMnRsYkpECcMCzCGoBBpAR9CUHCkz4v8Rfv+L08TZ2HsVL+13kT456BG]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>301</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>🎙️ Welcome back to The Ecom Show, Budai Nation! I’m your host, Daniel Budai, and today we’re doing something a bit different–but incredibly useful.</p><br><p>If you’re running email marketing for your e-com store and can’t decide between Klaviyo and Omnisend, this episode is for you. I’m comparing both tools across 12 essential features–from automation and campaign builders to analytics, integrations, pop-ups, and more.</p><br><p><strong>👀 Listen to learn more about:</strong></p><br><p>👉Which platform is better for scaling brands vs. small stores?</p><br><p>👉The pros and cons of each tool.</p><br><p>👉How to pick the right one for your team and budget.</p><br><p>If you’re stuck between these two platforms–or just want to level up your retention game–this episode is a must-listen.</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>🎙️ Welcome back to The Ecom Show, Budai Nation! I’m your host, Daniel Budai, and today we’re doing something a bit different–but incredibly useful.</p><br><p>If you’re running email marketing for your e-com store and can’t decide between Klaviyo and Omnisend, this episode is for you. I’m comparing both tools across 12 essential features–from automation and campaign builders to analytics, integrations, pop-ups, and more.</p><br><p><strong>👀 Listen to learn more about:</strong></p><br><p>👉Which platform is better for scaling brands vs. small stores?</p><br><p>👉The pros and cons of each tool.</p><br><p>👉How to pick the right one for your team and budget.</p><br><p>If you’re stuck between these two platforms–or just want to level up your retention game–this episode is a must-listen.</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#300 Budai Media Specials: Top 10 Ecommerce Takeaways from the last 12 months</title>
			<itunes:title>#300 Budai Media Specials: Top 10 Ecommerce Takeaways from the last 12 months</itunes:title>
			<pubDate>Tue, 22 Jul 2025 12:00:00 GMT</pubDate>
			<itunes:duration>31:26</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/687de95d498abee41644ad21/media.mp3" length="30188298" type="audio/mpeg"/>
			<guid isPermaLink="false">687de95d498abee41644ad21</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/300-budai-media-specials-top-10-ecommerce-takeaways-from-the</link>
			<acast:episodeId>687de95d498abee41644ad21</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>300-budai-media-specials-top-10-ecommerce-takeaways-from-the</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPIdhWze1nKC1Xst0J+gK3UI8JCNSd7CwfWygl0ztwwWCzGyKUYni3NbBoX1HFI9sxSyJguReZNjFjVXxxlBTy4]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>300</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p><strong>Welcome to the 300th episode of The Ecom Show! </strong>Yes, it’s a big one, and I couldn’t be more excited to celebrate this milestone with you.</p><br><p>I want to take a moment to <strong>thank each and every one of you</strong>, our amazing listeners, loyal subscribers, and incredible guests who’ve shared their insights and stories over the years. Your support has helped grow this show from a passion project into something much bigger.</p><p>Over the years, it’s been amazing to see this show grow not just in numbers, but in real relationships. Many of our <strong>listeners and guests have gone on to become clients, collaborators, and trusted partners</strong>. What started as conversations on a podcast have evolved into long-term partnerships that are helping shape the future of ecommerce.</p><p>To celebrate this milestone, I’m sharing my <strong>Top 10 Personal Takeaways</strong> from the ecommerce industry over the past 12 months, insights you won’t find on Google or ChatGPT. These come from 8 years of hands-on experience, 200+ ecommerce clients, and over 1,000 deep conversations with founders and marketing teams.</p><p>👉 In this episode:</p><ul><li>Why AI needs senior-level strategy, not shortcuts</li><li>Narrative-driven marketing that actually converts</li><li>The #1 metric to track for CRO</li><li>Building your own AI cloud</li><li>A $2.9M case study using email &amp; SMS</li><li>And plenty more actionable takeaways for your brand</li></ul><p><br></p><p>If you enjoy the episode, <strong>subscribe and share it with a friend</strong>. As always, there are no ads ,just value, and your support means everything.</p><p>Here’s to the next 300! 🥂</p><br><p>👥 Special Offer: Got an ecommerce store generating over $100K a month? Book a free strategy call with me for actionable insights to boost your retention marketing, paid ads, and CRO strategy:</p><br><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><br><p>Before you go, we've got a special resource for you – ‘The Immutable Laws of $10M+ Ecommerce Offers.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><br><p><a href="https://thebudaimedia.com/the-immutable-laws-of-10m-ecommerce-offers/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/the-immutable-laws-of-10m-ecommerce-offers/</a>&nbsp;</p><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>Welcome to the 300th episode of The Ecom Show! </strong>Yes, it’s a big one, and I couldn’t be more excited to celebrate this milestone with you.</p><br><p>I want to take a moment to <strong>thank each and every one of you</strong>, our amazing listeners, loyal subscribers, and incredible guests who’ve shared their insights and stories over the years. Your support has helped grow this show from a passion project into something much bigger.</p><p>Over the years, it’s been amazing to see this show grow not just in numbers, but in real relationships. Many of our <strong>listeners and guests have gone on to become clients, collaborators, and trusted partners</strong>. What started as conversations on a podcast have evolved into long-term partnerships that are helping shape the future of ecommerce.</p><p>To celebrate this milestone, I’m sharing my <strong>Top 10 Personal Takeaways</strong> from the ecommerce industry over the past 12 months, insights you won’t find on Google or ChatGPT. These come from 8 years of hands-on experience, 200+ ecommerce clients, and over 1,000 deep conversations with founders and marketing teams.</p><p>👉 In this episode:</p><ul><li>Why AI needs senior-level strategy, not shortcuts</li><li>Narrative-driven marketing that actually converts</li><li>The #1 metric to track for CRO</li><li>Building your own AI cloud</li><li>A $2.9M case study using email &amp; SMS</li><li>And plenty more actionable takeaways for your brand</li></ul><p><br></p><p>If you enjoy the episode, <strong>subscribe and share it with a friend</strong>. As always, there are no ads ,just value, and your support means everything.</p><p>Here’s to the next 300! 🥂</p><br><p>👥 Special Offer: Got an ecommerce store generating over $100K a month? Book a free strategy call with me for actionable insights to boost your retention marketing, paid ads, and CRO strategy:</p><br><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><br><p>Before you go, we've got a special resource for you – ‘The Immutable Laws of $10M+ Ecommerce Offers.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><br><p><a href="https://thebudaimedia.com/the-immutable-laws-of-10m-ecommerce-offers/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/the-immutable-laws-of-10m-ecommerce-offers/</a>&nbsp;</p><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#299 Budai Media Specials: How We Generated $2.84M+ for a high-ticket electronics brand using just email + SMS </title>
			<itunes:title>#299 Budai Media Specials: How We Generated $2.84M+ for a high-ticket electronics brand using just email + SMS </itunes:title>
			<pubDate>Tue, 01 Jul 2025 11:25:00 GMT</pubDate>
			<itunes:duration>10:31</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6863c58dd9fe1412181fd903/media.mp3" length="10100991" type="audio/mpeg"/>
			<guid isPermaLink="false">6863c58dd9fe1412181fd903</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/299-budai-media-specials-how-we-grew-this-brand-from-17m-to</link>
			<acast:episodeId>6863c58dd9fe1412181fd903</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>299-budai-media-specials-how-we-grew-this-brand-from-17m-to</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoON8PEN7xWmUOZh+Q7BpJ3pD0BiaC7JIVZ++oCV57piqgP1sMxb19/oWps7nU8vYab+z8I4i3HpxrPyNj8xqKNdu]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>299</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>🎙️Hey Budai Nation, welcome back to The Ecom Show! I’m your host, Daniel Budai, and every week we dive deep into the minds of e-commerce entrepreneurs, marketers, and agencies to unpack what’s actually working in the world of online retail. If you find this episode valuable, don’t forget to subscribe and share it with at least one friend. We don’t run ads–our growth is 100% organic, and your support means everything.</p><br><p>In this episode, I’ll break down how we helped a high-ticket electronics brand generate $2.84M in just 30 days using nothing but email and SMS. No crazy offers. No sitewide sales. Just solid strategy, full-funnel thinking, and clean execution.</p><br><p>Listen to the entire episode to see exactly how we rebuilt their retention system from scratch, starting with automations, growing a high-intent subscriber base, and launching story-driven campaigns that made people actually want to read their emails.</p><br><p>If you're running an e-commerce store (or managing one) and want to see what's really possible with the right setup in Klaviyo + SMS, this case study will give you the playbook.</p><br><p>Here’s what we did:</p><p>👉 Rebuilt and expanded their flow strategy (including product-specific and transactional automations)</p><p>👉 Launched a compliant lead capture system that brought in 150K+ engaged email &amp; SMS subscribers</p><p>👉 Created high-converting campaigns like “Frequency Fridays” to drive consistent revenue</p><p>👉 Segmented their list based on buyer personas—from hunters to parents to preppers</p><p>👉 Optimized every step of the funnel to increase LTV and brand maturity</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><p>Check out the full case study here:</p><p><a href="https://thebudaimedia.com/case-studies/how-we-made-2842348-usd-for-this-ecommerce-client-in-30-days/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/case-studies/how-we-made-2842348-usd-for-this-ecommerce-client-in-30-days/</a>&nbsp;</p><br><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>🎙️Hey Budai Nation, welcome back to The Ecom Show! I’m your host, Daniel Budai, and every week we dive deep into the minds of e-commerce entrepreneurs, marketers, and agencies to unpack what’s actually working in the world of online retail. If you find this episode valuable, don’t forget to subscribe and share it with at least one friend. We don’t run ads–our growth is 100% organic, and your support means everything.</p><br><p>In this episode, I’ll break down how we helped a high-ticket electronics brand generate $2.84M in just 30 days using nothing but email and SMS. No crazy offers. No sitewide sales. Just solid strategy, full-funnel thinking, and clean execution.</p><br><p>Listen to the entire episode to see exactly how we rebuilt their retention system from scratch, starting with automations, growing a high-intent subscriber base, and launching story-driven campaigns that made people actually want to read their emails.</p><br><p>If you're running an e-commerce store (or managing one) and want to see what's really possible with the right setup in Klaviyo + SMS, this case study will give you the playbook.</p><br><p>Here’s what we did:</p><p>👉 Rebuilt and expanded their flow strategy (including product-specific and transactional automations)</p><p>👉 Launched a compliant lead capture system that brought in 150K+ engaged email &amp; SMS subscribers</p><p>👉 Created high-converting campaigns like “Frequency Fridays” to drive consistent revenue</p><p>👉 Segmented their list based on buyer personas—from hunters to parents to preppers</p><p>👉 Optimized every step of the funnel to increase LTV and brand maturity</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><p>Check out the full case study here:</p><p><a href="https://thebudaimedia.com/case-studies/how-we-made-2842348-usd-for-this-ecommerce-client-in-30-days/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/case-studies/how-we-made-2842348-usd-for-this-ecommerce-client-in-30-days/</a>&nbsp;</p><br><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#298 Jen Oliver from Aurion: How We Helped a Supplement Brand Move Beyond Discounts</title>
			<itunes:title>#298 Jen Oliver from Aurion: How We Helped a Supplement Brand Move Beyond Discounts</itunes:title>
			<pubDate>Tue, 17 Jun 2025 12:00:00 GMT</pubDate>
			<itunes:duration>9:32</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6824a0930dd8f99ce2231c31/media.mp3" length="9158988" type="audio/mpeg"/>
			<guid isPermaLink="false">6824a0930dd8f99ce2231c31</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/298-jen-oliver-from-aurion-how-we-helped-a-supplement-brand-</link>
			<acast:episodeId>6824a0930dd8f99ce2231c31</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>298-jen-oliver-from-aurion-how-we-helped-a-supplement-brand-</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONWWs0pbYU550oTwkGQ7wL8Yn1jsgs0nOQWLh04uDPuy5yF1f62LnIdowgbPqvM2eWkT6q+Ypy3nTVPYUZLTKdT]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>298</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation, welcome back to The Ecom Show!</p><br><p>I’m Daniel Budai, your host, and every week I sit down with ecommerce entrepreneurs, marketers, and agency pros to unpack the winning strategies behind successful online brands. If you're finding value here, please subscribe and share this episode with at least one friend. We don’t run ads—our growth is 100% organic, and your support means the world.</p><br><p>In today’s episode, I sat down with Jen Oliver from Aurion, one of our trusted partner agencies. Together, we’ve been working on Vegetology, a UK-based plant-based supplement brand, to level up their email marketing and retention strategy.</p><br><p>Like many scaling e-commerce brands, Vegetology was heavily reliant on discounts—specifically a 3-for-2 model—to drive sales. It worked… until it didn’t.</p><br><p>In this conversation, Jen and I talk about how we helped the brand escape the discount trap and transition toward a more sustainable, conversion-focused strategy. That meant:</p><br><p>👉Better customer segmentation</p><br><p>👉Value-driven content</p><br><p>👉Smarter email flows</p><br><p>👉And a real focus on customer lifetime value (LTV) instead of short-term wins</p><br><p>You’ll also hear the full backstory of how this partnership came together, the challenges we faced, and how our combined approach led to lasting growth—without racing to the lowest price.</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><br><p>📌Resources and Downloads:</p><br><p>💌 Top 100 Email Templates – </p><p><a href="https://thebudaimedia.com/top100-emails/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/top100-emails/</a></p><p>🌐Visit Aurion’s website:<a href="https://auriondigital.com/" rel="noopener noreferrer" target="_blank">https://auriondigital.com/</a></p><br><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation, welcome back to The Ecom Show!</p><br><p>I’m Daniel Budai, your host, and every week I sit down with ecommerce entrepreneurs, marketers, and agency pros to unpack the winning strategies behind successful online brands. If you're finding value here, please subscribe and share this episode with at least one friend. We don’t run ads—our growth is 100% organic, and your support means the world.</p><br><p>In today’s episode, I sat down with Jen Oliver from Aurion, one of our trusted partner agencies. Together, we’ve been working on Vegetology, a UK-based plant-based supplement brand, to level up their email marketing and retention strategy.</p><br><p>Like many scaling e-commerce brands, Vegetology was heavily reliant on discounts—specifically a 3-for-2 model—to drive sales. It worked… until it didn’t.</p><br><p>In this conversation, Jen and I talk about how we helped the brand escape the discount trap and transition toward a more sustainable, conversion-focused strategy. That meant:</p><br><p>👉Better customer segmentation</p><br><p>👉Value-driven content</p><br><p>👉Smarter email flows</p><br><p>👉And a real focus on customer lifetime value (LTV) instead of short-term wins</p><br><p>You’ll also hear the full backstory of how this partnership came together, the challenges we faced, and how our combined approach led to lasting growth—without racing to the lowest price.</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><br><p>📌Resources and Downloads:</p><br><p>💌 Top 100 Email Templates – </p><p><a href="https://thebudaimedia.com/top100-emails/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/top100-emails/</a></p><p>🌐Visit Aurion’s website:<a href="https://auriondigital.com/" rel="noopener noreferrer" target="_blank">https://auriondigital.com/</a></p><br><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#297 Budai Media Specials: What The Top 1% Of Ecommerce Brands Do Differently</title>
			<itunes:title>#297 Budai Media Specials: What The Top 1% Of Ecommerce Brands Do Differently</itunes:title>
			<pubDate>Tue, 03 Jun 2025 12:00:00 GMT</pubDate>
			<itunes:duration>9:45</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/68249fe7571d171f048ad0c8/media.mp3" length="9364986" type="audio/mpeg"/>
			<guid isPermaLink="false">68249fe7571d171f048ad0c8</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/297-budai-media-specials-what-the-top-1-of-ecommerce-brands-</link>
			<acast:episodeId>68249fe7571d171f048ad0c8</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>297-budai-media-specials-what-the-top-1-of-ecommerce-brands-</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOP9OQM7kdtXBEonW7nJ8udNbDtJOhioMHVx3A6J+dLsZyruHxGpG/OXMV1D+fjVS4o3oRTtvJfnfn5C1mdZTQH+]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>297</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation, welcome back to The Ecom Show!</p><br><p>I’m Daniel Budai, your host, and every week I sit down with e-commerce entrepreneurs, marketers, and agency leaders to unpack the exact strategies that help grow and scale online stores. If you’re serious about staying ahead of your competition, make sure to subscribe to the podcast and share it with your network.</p><br><p>In today’s solo episode, I’m diving into what separates the top 1% of eCommerce brands from the rest. Did you know that only 4% of businesses in the U.S. hit a 7-figure annual run rate—and just 0.4% ever break into 8 figures? In this episode, I’m breaking down what winning 8- and 9-figure brands are doing right now to stay on top—and how you can apply those same strategies.</p><br><p>🎯 Here’s what I cover in this episode:</p><br><p>👉<strong>Content:</strong> Why it’s still king—and how to create scroll-stopping, high-quality content that actually converts.</p><br><p><strong>👉Email Marketing:</strong> The most profitable channel for established brands. I share how we helped one client scale from $1.7M to $9M/month with smarter email and SMS.</p><br><p><strong>👉Your Website: </strong>It’s your digital storefront. I walk through how to optimize for speed, UX, mobile, and conversion.</p><br><p><strong>👉TikTok Shop</strong>: A massive, underutilized opportunity with low fees, Amazon integration, and an explosive growth window—don’t miss it.</p><br><p><strong>👉Google Ads: </strong>Still the most profitable ad platform when done right. I explain how to leverage it for bottom-of-funnel and retargeting, and how to integrate with Klaviyo for powerful segmentation.</p><br><p>If all of this sounds like a lot—I get it. That’s why I emphasize the need for someone who can oversee your entire marketing strategy. Whether that’s you, someone in-house, or an experienced agency partner, you need a strategic mind pulling it all together.</p><br><p>If you want someone to take a look at your marketing channels, strategy, and performance, scroll down to the description and book a call with me through my Calendly link.&nbsp;</p><p>My agency works with a limited number of clients and we pair each brand with a dedicated strategist—no juniors, no overloaded teams. Everyone on my team has at least 5 years of experience, and we only work with brands we know we can help.</p><p>Let’s talk—and let’s get you into that top 1%.</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">BOOK YOUR FREE STRATEGY CALL</a></p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation, welcome back to The Ecom Show!</p><br><p>I’m Daniel Budai, your host, and every week I sit down with e-commerce entrepreneurs, marketers, and agency leaders to unpack the exact strategies that help grow and scale online stores. If you’re serious about staying ahead of your competition, make sure to subscribe to the podcast and share it with your network.</p><br><p>In today’s solo episode, I’m diving into what separates the top 1% of eCommerce brands from the rest. Did you know that only 4% of businesses in the U.S. hit a 7-figure annual run rate—and just 0.4% ever break into 8 figures? In this episode, I’m breaking down what winning 8- and 9-figure brands are doing right now to stay on top—and how you can apply those same strategies.</p><br><p>🎯 Here’s what I cover in this episode:</p><br><p>👉<strong>Content:</strong> Why it’s still king—and how to create scroll-stopping, high-quality content that actually converts.</p><br><p><strong>👉Email Marketing:</strong> The most profitable channel for established brands. I share how we helped one client scale from $1.7M to $9M/month with smarter email and SMS.</p><br><p><strong>👉Your Website: </strong>It’s your digital storefront. I walk through how to optimize for speed, UX, mobile, and conversion.</p><br><p><strong>👉TikTok Shop</strong>: A massive, underutilized opportunity with low fees, Amazon integration, and an explosive growth window—don’t miss it.</p><br><p><strong>👉Google Ads: </strong>Still the most profitable ad platform when done right. I explain how to leverage it for bottom-of-funnel and retargeting, and how to integrate with Klaviyo for powerful segmentation.</p><br><p>If all of this sounds like a lot—I get it. That’s why I emphasize the need for someone who can oversee your entire marketing strategy. Whether that’s you, someone in-house, or an experienced agency partner, you need a strategic mind pulling it all together.</p><br><p>If you want someone to take a look at your marketing channels, strategy, and performance, scroll down to the description and book a call with me through my Calendly link.&nbsp;</p><p>My agency works with a limited number of clients and we pair each brand with a dedicated strategist—no juniors, no overloaded teams. Everyone on my team has at least 5 years of experience, and we only work with brands we know we can help.</p><p>Let’s talk—and let’s get you into that top 1%.</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">BOOK YOUR FREE STRATEGY CALL</a></p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#296 Budai Media Specials: How To Optimize Your Email Campaigns with A/B Testing</title>
			<itunes:title>#296 Budai Media Specials: How To Optimize Your Email Campaigns with A/B Testing</itunes:title>
			<pubDate>Tue, 20 May 2025 12:00:00 GMT</pubDate>
			<itunes:duration>11:52</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/680f805d175ad6271031c51a/media.mp3" length="11407452" type="audio/mpeg"/>
			<guid isPermaLink="false">680f805d175ad6271031c51a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/296-budai-media-specials-how-to-optimize-your-email-campaign</link>
			<acast:episodeId>680f805d175ad6271031c51a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>296-budai-media-specials-how-to-optimize-your-email-campaign</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOO3KGdSxoI+MqXOT6DbkUxCHorXXlPQheIJasr1phlkwY8if8GDAnlzlbei5Jamxiw86fGGDwfbLX5bPen6c+VP]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation, welcome back to The Ecom Show!</p><br><p>This is a Budai Media Special, where I, Daniel Budai, break down practical ecommerce strategies you can implement right now to grow your store. No ads, no fluff—just proven tactics that actually move the needle.</p><br><p>Deciding how to share your content with the world—what subject line to use, which image to pick, when to hit send—isn’t always easy.</p><br><p>But that’s exactly where A/B testing comes in.</p><br><p>In this episode, I’ll walk you through how to run effective A/B tests for your email campaigns. From picking the right KPI, to setting up your test in Klaviyo, choosing the right audience segments, and using Klaviyo’s built-in statistical significance tool to know exactly when the results are clear—it’s all here</p><br><p>📩 Here’s what you’ll learn in this episode:</p><br><p>👉How to pick the right KPI and avoid guessing what to track</p><p>👉A step-by-step walkthrough of setting up A/B tests inside Klaviyo</p><p>👉How to choose the right audience segments for your test</p><p>👉What statistical significance really means (without the nerdy math)</p><p>👉Best practices for testing—what to do, what to avoid, and how to stay focused</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><br><p><strong>📌Resources and Downloads:</strong></p><p>💌 Top 100 Email Templates –&nbsp;</p><p><a href="https://thebudaimedia.com/top100-emails/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/top100-emails/</a></p><p>🧪 A/B Test Tracker &amp; Ideas</p><p><a href="https://docs.google.com/spreadsheets/d/1t5lUi76QOVi2LGrzMgNLoPwPWS36piuN/edit?gid=2056355019#gid=2056355019" rel="noopener noreferrer" target="_blank">https://docs.google.com/spreadsheets/d/1t5lUi76QOVi2LGrzMgNLoPwPWS36piuN/edit?gid=2056355019#gid=2056355019</a>&nbsp;</p><p>✉️ AB Testing Guide&nbsp;</p><p><a href="https://drive.google.com/file/d/1Us1f5_VmIAtULufMZytg_SMRYqOXtrnJ/view" rel="noopener noreferrer" target="_blank">https://drive.google.com/file/d/1Us1f5_VmIAtULufMZytg_SMRYqOXtrnJ/view</a>&nbsp;</p><br><p>👥 Special Offer: Got an ecommerce store generating over $100K a month? Book a free strategy call with me for actionable insights to boost your retention marketing, paid ads, and CRO strategy:</p><br><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation, welcome back to The Ecom Show!</p><br><p>This is a Budai Media Special, where I, Daniel Budai, break down practical ecommerce strategies you can implement right now to grow your store. No ads, no fluff—just proven tactics that actually move the needle.</p><br><p>Deciding how to share your content with the world—what subject line to use, which image to pick, when to hit send—isn’t always easy.</p><br><p>But that’s exactly where A/B testing comes in.</p><br><p>In this episode, I’ll walk you through how to run effective A/B tests for your email campaigns. From picking the right KPI, to setting up your test in Klaviyo, choosing the right audience segments, and using Klaviyo’s built-in statistical significance tool to know exactly when the results are clear—it’s all here</p><br><p>📩 Here’s what you’ll learn in this episode:</p><br><p>👉How to pick the right KPI and avoid guessing what to track</p><p>👉A step-by-step walkthrough of setting up A/B tests inside Klaviyo</p><p>👉How to choose the right audience segments for your test</p><p>👉What statistical significance really means (without the nerdy math)</p><p>👉Best practices for testing—what to do, what to avoid, and how to stay focused</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><br><p><strong>📌Resources and Downloads:</strong></p><p>💌 Top 100 Email Templates –&nbsp;</p><p><a href="https://thebudaimedia.com/top100-emails/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/top100-emails/</a></p><p>🧪 A/B Test Tracker &amp; Ideas</p><p><a href="https://docs.google.com/spreadsheets/d/1t5lUi76QOVi2LGrzMgNLoPwPWS36piuN/edit?gid=2056355019#gid=2056355019" rel="noopener noreferrer" target="_blank">https://docs.google.com/spreadsheets/d/1t5lUi76QOVi2LGrzMgNLoPwPWS36piuN/edit?gid=2056355019#gid=2056355019</a>&nbsp;</p><p>✉️ AB Testing Guide&nbsp;</p><p><a href="https://drive.google.com/file/d/1Us1f5_VmIAtULufMZytg_SMRYqOXtrnJ/view" rel="noopener noreferrer" target="_blank">https://drive.google.com/file/d/1Us1f5_VmIAtULufMZytg_SMRYqOXtrnJ/view</a>&nbsp;</p><br><p>👥 Special Offer: Got an ecommerce store generating over $100K a month? Book a free strategy call with me for actionable insights to boost your retention marketing, paid ads, and CRO strategy:</p><br><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#295 Budai Media Specials: What Top DTC Brands Know About Offers That You Don’t</title>
			<itunes:title>#295 Budai Media Specials: What Top DTC Brands Know About Offers That You Don’t</itunes:title>
			<pubDate>Tue, 06 May 2025 12:00:00 GMT</pubDate>
			<itunes:duration>21:06</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/680f7c742e4e0a1b468b9a9c/media.mp3" length="20257026" type="audio/mpeg"/>
			<guid isPermaLink="false">680f7c742e4e0a1b468b9a9c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/295-budai-media-specials-what-top-dtc-brands-know-about-offe</link>
			<acast:episodeId>680f7c742e4e0a1b468b9a9c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>295-budai-media-specials-what-top-dtc-brands-know-about-offe</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPQnQ6JK0ztVZlv9M/Yc0K4EPojG9bG+emjMUTwkwXvA0nxFYw3QHQTNf5Qk82ykPulSoqhrzP2Zw+4/7mprXDZ]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>295</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p><br></p><p>🎙 Welcome back to The Ecom Show, Budai Nation!</p><br><p>This is a Budai Media Special, where our founder Daniel Budai breaks down high-level eCommerce strategies, case studies, and marketing psychology to help you grow your store smarter. On The Ecom Show, we regularly bring in top eCom entrepreneurs, marketers, and agencies—but today, it’s just you and Daniel going deep on one of the most important elements of your business: your offer.</p><br><p>👉 If you find value in this episode, don’t forget to subscribe and share it with a friend. We don’t run ads—our growth is 100% organic, and your support means the world!</p><p><strong>🧠 Today’s Big Idea: Your OFFER matters more than your PRODUCT</strong></p><br><p>Forget what you’ve heard—your offer is <em>king</em>. A mediocre product with a compelling offer will outperform a great product with weak marketing every single time. In this episode, Daniel dives into the psychology behind irresistible offers, why they work, and how small businesses can compete with giants using strategic offer creation.</p><br><p>📘 What You’ll Learn in This Episode:</p><br><p>👉How to build $10M+ e-commerce offers that don’t rely on big budgets or massive teams</p><p>👉The <strong>5 levels of market sophistication</strong>—and where your brand fits</p><p>👉Breakdown of <strong>5 seven to eight figure DTC brands</strong> that are crushing it with bold offers</p><p>👉Why every brand needs a<strong> Big Idea</strong>—and how to come up with one that sticks</p><p>👉The key to building an <strong>offer that converts cold traffic</strong> (even in saturated markets)</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><br><p><strong>📌Resources and Downloads:</strong></p><br><p>📥 Want to Craft a Winning Offer?</p><br><p>I have created a free downloadable guide that breaks down the exact strategies used by top brands. 📑 Get Your FREE Copy to the Immutable Laws of $10M+ Ecommerce Offers Guide 👇</p><p><a href="https://thebudaimedia.com/the-immutable-laws-of-10m-ecommerce-offers/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/the-immutable-laws-of-10m-ecommerce-offers/</a></p><br><p><br></p><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (<em>Because what kind of a marketer would I be, if I didn’t have a killer offer myself </em>😉)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><br></p><p>🎙 Welcome back to The Ecom Show, Budai Nation!</p><br><p>This is a Budai Media Special, where our founder Daniel Budai breaks down high-level eCommerce strategies, case studies, and marketing psychology to help you grow your store smarter. On The Ecom Show, we regularly bring in top eCom entrepreneurs, marketers, and agencies—but today, it’s just you and Daniel going deep on one of the most important elements of your business: your offer.</p><br><p>👉 If you find value in this episode, don’t forget to subscribe and share it with a friend. We don’t run ads—our growth is 100% organic, and your support means the world!</p><p><strong>🧠 Today’s Big Idea: Your OFFER matters more than your PRODUCT</strong></p><br><p>Forget what you’ve heard—your offer is <em>king</em>. A mediocre product with a compelling offer will outperform a great product with weak marketing every single time. In this episode, Daniel dives into the psychology behind irresistible offers, why they work, and how small businesses can compete with giants using strategic offer creation.</p><br><p>📘 What You’ll Learn in This Episode:</p><br><p>👉How to build $10M+ e-commerce offers that don’t rely on big budgets or massive teams</p><p>👉The <strong>5 levels of market sophistication</strong>—and where your brand fits</p><p>👉Breakdown of <strong>5 seven to eight figure DTC brands</strong> that are crushing it with bold offers</p><p>👉Why every brand needs a<strong> Big Idea</strong>—and how to come up with one that sticks</p><p>👉The key to building an <strong>offer that converts cold traffic</strong> (even in saturated markets)</p><br><p>🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!&nbsp;</p><br><p><strong>📌Resources and Downloads:</strong></p><br><p>📥 Want to Craft a Winning Offer?</p><br><p>I have created a free downloadable guide that breaks down the exact strategies used by top brands. 📑 Get Your FREE Copy to the Immutable Laws of $10M+ Ecommerce Offers Guide 👇</p><p><a href="https://thebudaimedia.com/the-immutable-laws-of-10m-ecommerce-offers/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/the-immutable-laws-of-10m-ecommerce-offers/</a></p><br><p><br></p><p>If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (<em>Because what kind of a marketer would I be, if I didn’t have a killer offer myself </em>😉)&nbsp;</p><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#294 Brandon Kim From Brevite: Building the Most Followed Backpack Brand Online</title>
			<itunes:title>#294 Brandon Kim From Brevite: Building the Most Followed Backpack Brand Online</itunes:title>
			<pubDate>Tue, 29 Apr 2025 12:00:00 GMT</pubDate>
			<itunes:duration>20:30</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/680f7aeb92c5c49bd1c22d30/media.mp3" length="19687404" type="audio/mpeg"/>
			<guid isPermaLink="false">680f7aeb92c5c49bd1c22d30</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/294-brandon-kim-from-brevite-building-the-most-followed-back</link>
			<acast:episodeId>680f7aeb92c5c49bd1c22d30</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>294-brandon-kim-from-brevite-building-the-most-followed-back</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOvMQ5M7NMc/A36KuYoImUO6pJ7BI5vOLP/lFRiTfgSM+Cd44nkXrBBabW1HZpR0GbvXCbXdI8RCmE99hlWeGBV]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>294</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome back to The Ecom Show, Budai Nation! Your go-to podcast for all things e-commerce—where we bring you actionable strategies, inspiring founder stories, and fresh insights to grow your DTC brand. I’m your host, Daniel Budai, and as always, I want to remind you to subscribe to the show and share it with at least one friend if you enjoy what you hear. We don’t run ads—our growth is 100% organic, and your support means the world. 🌱</p><br><p>In this episode, I’m joined by Brandon Kim, one of the co-founders of Brevite, a New York-based backpack brand that’s redefining functional, stylish, and surprisingly affordable carry gear. Started as a dorm room project in 2015 with his two brothers, Brevite has grown into a beloved DTC brand with the largest online following of any backpack brand—and it’s still bootstrapped!</p><br><p>Tune in to hear more about:</p><br><p>👉The <strong>Kickstarter launch</strong> that raised $38K and helped kick off the brand</p><p>👉How Brevite found <strong>product-market fit</strong> and grew organically through reinvested cash flow</p><p>👉The shift from side hustle to full-time business and the importance of staying “close to the problem”</p><p>👉Insights on <strong>Meta and Google ads</strong>, <strong>organic marketing</strong>, and why <strong>influencer marketing</strong> didn’t scale for them</p><p>👉Brandon’s thoughts on expanding into <strong>traditional retail</strong> and <strong>corporate gifting</strong> with clients like Apple and Red Bull</p><p>👉Their approach to <strong>email and SMS marketing</strong>—and why many brands are still under-utilizing it</p><p>👉The process behind creating <strong>award-winning products</strong>, including their time spent in Vietnam learning directly from factory craftsmen</p><p>👉A lean, creative-first <strong>team structure</strong> and the pros and cons of agencies vs. in-house talent</p><p>👉Brandon’s #1 piece of advice for new founders: <em>stay close to the problem</em></p><br><p>🛒 Check out Brevite’s backpacks and accessories at <a href="https://brevite.co/" rel="noopener noreferrer" target="_blank">https://brevite.co/</a></p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome back to The Ecom Show, Budai Nation! Your go-to podcast for all things e-commerce—where we bring you actionable strategies, inspiring founder stories, and fresh insights to grow your DTC brand. I’m your host, Daniel Budai, and as always, I want to remind you to subscribe to the show and share it with at least one friend if you enjoy what you hear. We don’t run ads—our growth is 100% organic, and your support means the world. 🌱</p><br><p>In this episode, I’m joined by Brandon Kim, one of the co-founders of Brevite, a New York-based backpack brand that’s redefining functional, stylish, and surprisingly affordable carry gear. Started as a dorm room project in 2015 with his two brothers, Brevite has grown into a beloved DTC brand with the largest online following of any backpack brand—and it’s still bootstrapped!</p><br><p>Tune in to hear more about:</p><br><p>👉The <strong>Kickstarter launch</strong> that raised $38K and helped kick off the brand</p><p>👉How Brevite found <strong>product-market fit</strong> and grew organically through reinvested cash flow</p><p>👉The shift from side hustle to full-time business and the importance of staying “close to the problem”</p><p>👉Insights on <strong>Meta and Google ads</strong>, <strong>organic marketing</strong>, and why <strong>influencer marketing</strong> didn’t scale for them</p><p>👉Brandon’s thoughts on expanding into <strong>traditional retail</strong> and <strong>corporate gifting</strong> with clients like Apple and Red Bull</p><p>👉Their approach to <strong>email and SMS marketing</strong>—and why many brands are still under-utilizing it</p><p>👉The process behind creating <strong>award-winning products</strong>, including their time spent in Vietnam learning directly from factory craftsmen</p><p>👉A lean, creative-first <strong>team structure</strong> and the pros and cons of agencies vs. in-house talent</p><p>👉Brandon’s #1 piece of advice for new founders: <em>stay close to the problem</em></p><br><p>🛒 Check out Brevite’s backpacks and accessories at <a href="https://brevite.co/" rel="noopener noreferrer" target="_blank">https://brevite.co/</a></p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#293 John Cavendish from Seller Candy: What Every Amazon Seller Needs to Know in 2025</title>
			<itunes:title>#293 John Cavendish from Seller Candy: What Every Amazon Seller Needs to Know in 2025</itunes:title>
			<pubDate>Tue, 08 Apr 2025 12:30:00 GMT</pubDate>
			<itunes:duration>24:33</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/67f41e8c0986780463e541de/media.mp3" length="23527557" type="audio/mpeg"/>
			<guid isPermaLink="false">67f41e8c0986780463e541de</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/293-john-cavendish-from-seller-candy-what-every-amazon-selle</link>
			<acast:episodeId>67f41e8c0986780463e541de</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>293-john-cavendish-from-seller-candy-what-every-amazon-selle</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMISyEu915dixufVbs4xJ9w/Znh+g2FjEcKdmmcmtH+dPvrtM0BfyqoDG4ctc3M8HT6YyGFPXtM5uiKCD+H2XXT]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>293</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation! Welcome back to The Ecom Show – your go-to podcast for actionable insights from the world of eCommerce. I’m your host, Daniel Budai, and every week we bring in founders, marketers, and agencies to break down the best strategies you can implement in your own online store.</p><br><p>Before we dive in, make sure to subscribe to the show and share it with a friend if you find value in these episodes. As you know, we don’t run ads – your support helps us grow organically, and it truly means the world to me.</p><br><p>Today’s episode is all about Amazon selling, an area we don’t touch on often, but one that has a huge overlap with our DTC audience. Joining me is John Cavendish, CEO of Seller Candy, a company that takes the pain out of dealing with Amazon Seller Support. Based in Vietnam, John has built a service that helps sellers eliminate the stress of support tickets and backend issues so they can focus on growth.</p><br><p>🔎 In this episode, John shares:</p><br><p>👉His journey from being an Amazon seller to founding Seller Candy</p><p>👉Why Amazon B2B support is so frustrating – and how Seller Candy fixes that</p><p>👉The three most common Amazon issues and how to actually solve them</p><p>👉How his team of ex-Amazon support pros streamline seller success</p><p>👉Why data visibility and a clear offer are key to scaling your agency</p><br><p>We also get into how John built a hands-off agency model, his thoughts on global team building, and his top advice for Amazon sellers in today’s market: know your numbers and have a strategic plan.</p><br><p>🔗 Check out <a href="http://www.sellercandy.com" rel="noopener noreferrer" target="_blank">www.sellercandy.com</a> or download their free guide at <a href="http://www.sellercandy.academy" rel="noopener noreferrer" target="_blank">www.sellercandy.academy</a> to learn more.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p><br></p><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation! Welcome back to The Ecom Show – your go-to podcast for actionable insights from the world of eCommerce. I’m your host, Daniel Budai, and every week we bring in founders, marketers, and agencies to break down the best strategies you can implement in your own online store.</p><br><p>Before we dive in, make sure to subscribe to the show and share it with a friend if you find value in these episodes. As you know, we don’t run ads – your support helps us grow organically, and it truly means the world to me.</p><br><p>Today’s episode is all about Amazon selling, an area we don’t touch on often, but one that has a huge overlap with our DTC audience. Joining me is John Cavendish, CEO of Seller Candy, a company that takes the pain out of dealing with Amazon Seller Support. Based in Vietnam, John has built a service that helps sellers eliminate the stress of support tickets and backend issues so they can focus on growth.</p><br><p>🔎 In this episode, John shares:</p><br><p>👉His journey from being an Amazon seller to founding Seller Candy</p><p>👉Why Amazon B2B support is so frustrating – and how Seller Candy fixes that</p><p>👉The three most common Amazon issues and how to actually solve them</p><p>👉How his team of ex-Amazon support pros streamline seller success</p><p>👉Why data visibility and a clear offer are key to scaling your agency</p><br><p>We also get into how John built a hands-off agency model, his thoughts on global team building, and his top advice for Amazon sellers in today’s market: know your numbers and have a strategic plan.</p><br><p>🔗 Check out <a href="http://www.sellercandy.com" rel="noopener noreferrer" target="_blank">www.sellercandy.com</a> or download their free guide at <a href="http://www.sellercandy.academy" rel="noopener noreferrer" target="_blank">www.sellercandy.academy</a> to learn more.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p><br></p><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>Thanks for tuning in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#292 Marin Istvanic From Inspire Brands Group: Scaling Ecom Brands with $100M in Meta Ad Spend </title>
			<itunes:title>#292 Marin Istvanic From Inspire Brands Group: Scaling Ecom Brands with $100M in Meta Ad Spend </itunes:title>
			<pubDate>Tue, 25 Mar 2025 12:00:00 GMT</pubDate>
			<itunes:duration>34:00</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/67daf153f48da980926feb8c/media.mp3" length="32654019" type="audio/mpeg"/>
			<guid isPermaLink="false">67daf153f48da980926feb8c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/292-marin-istvanic-from-inspire-brands-group-scaling-ecom-br</link>
			<acast:episodeId>67daf153f48da980926feb8c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>292-marin-istvanic-from-inspire-brands-group-scaling-ecom-br</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMubfwJVS+45G9x5gw8RcGEGSpLZbWzmNzQNFa4ytNbJ0eXBt6E8jPqCgki6SB5U9c3UoSuu8JvPlxeSwbWvE/p]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey, Budai Nation! Welcome back to The Ecom Show—the place where e-commerce entrepreneurs, marketers, and agencies share the best strategies to scale online brands. Before we dive in, don’t forget to subscribe and share this episode with a friend. As you know, we don’t run ads, so your support means the world!</p><br><p>In today’s episode, I’m sitting down with Marin Istvanic, founder of Inspire Brands Group, a performance marketing agency that has managed over $100 million in Meta ad spend. Marin has worked with major e-commerce brands like The Oodie, Nick Shackleford, Ford, and Vessi, helping them scale through strategic paid advertising. But before becoming a marketing expert, Marin had a whole other career—playing semi-pro football in Croatia. We’ll dive into his fascinating journey from sports to scaling e-commerce brands.</p><br><p>📌 Key Takeaways:</p><p>✅ How Marin transitioned from football to digital marketing</p><p>✅ His journey from a digital marketing apprentice to running a top ad agency</p><p>✅ How he helped scale The Oodie from $1K/day in ad spend to an eight-figure brand</p><p>✅ Why X became his go-to platform for client acquisition (growing from 400 to 27K followers)</p><p>✅ The most important Meta ad strategies for 2025—what works and what doesn’t</p><p>✅ How his agency keeps a lean, high-performance team while managing major brands</p><p>✅ Marin’s own e-commerce brand that did $31M in revenue in just a few years</p><br><p>Marin shares insider insights on creative strategy, audience targeting, media buying, and setting the right expectations with clients. Whether you’re an ecom founder, media buyer, or agency owner—this episode is packed with practical takeaways to help you scale smarter.</p><br><p>🎧 Tune in now and learn from one of the best in the business!</p><br><p>👉 Follow Marin on X and LinkedIN for daily insights on e-commerce and Meta ads.</p><br><p>X:<a href="https://x.com/IstvanicMarin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="noopener noreferrer" target="_blank">https://x.com/IstvanicMarin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/?originalSubdomain=hr" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/?originalSubdomain=hr</a>&nbsp;</p><br><p>🔗 Subscribe to The Ecom Show for more expert interviews every other week!</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it for free!</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey, Budai Nation! Welcome back to The Ecom Show—the place where e-commerce entrepreneurs, marketers, and agencies share the best strategies to scale online brands. Before we dive in, don’t forget to subscribe and share this episode with a friend. As you know, we don’t run ads, so your support means the world!</p><br><p>In today’s episode, I’m sitting down with Marin Istvanic, founder of Inspire Brands Group, a performance marketing agency that has managed over $100 million in Meta ad spend. Marin has worked with major e-commerce brands like The Oodie, Nick Shackleford, Ford, and Vessi, helping them scale through strategic paid advertising. But before becoming a marketing expert, Marin had a whole other career—playing semi-pro football in Croatia. We’ll dive into his fascinating journey from sports to scaling e-commerce brands.</p><br><p>📌 Key Takeaways:</p><p>✅ How Marin transitioned from football to digital marketing</p><p>✅ His journey from a digital marketing apprentice to running a top ad agency</p><p>✅ How he helped scale The Oodie from $1K/day in ad spend to an eight-figure brand</p><p>✅ Why X became his go-to platform for client acquisition (growing from 400 to 27K followers)</p><p>✅ The most important Meta ad strategies for 2025—what works and what doesn’t</p><p>✅ How his agency keeps a lean, high-performance team while managing major brands</p><p>✅ Marin’s own e-commerce brand that did $31M in revenue in just a few years</p><br><p>Marin shares insider insights on creative strategy, audience targeting, media buying, and setting the right expectations with clients. Whether you’re an ecom founder, media buyer, or agency owner—this episode is packed with practical takeaways to help you scale smarter.</p><br><p>🎧 Tune in now and learn from one of the best in the business!</p><br><p>👉 Follow Marin on X and LinkedIN for daily insights on e-commerce and Meta ads.</p><br><p>X:<a href="https://x.com/IstvanicMarin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="noopener noreferrer" target="_blank">https://x.com/IstvanicMarin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/?originalSubdomain=hr" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/?originalSubdomain=hr</a>&nbsp;</p><br><p>🔗 Subscribe to The Ecom Show for more expert interviews every other week!</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it for free!</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#291 Aaron from Femallay, and Sarah From Desert Does It: Why Smart eCommerce Brands Are Outsourcing Their Marketing</title>
			<itunes:title>#291 Aaron from Femallay, and Sarah From Desert Does It: Why Smart eCommerce Brands Are Outsourcing Their Marketing</itunes:title>
			<pubDate>Tue, 11 Mar 2025 12:00:00 GMT</pubDate>
			<itunes:duration>24:22</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/67ca4cbabaaeff02dcc70122/media.mp3" length="23399955" type="audio/mpeg"/>
			<guid isPermaLink="false">67ca4cbabaaeff02dcc70122</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/why-smart-e-commerce-brands-are-outsourcing-their-marketing</link>
			<acast:episodeId>67ca4cbabaaeff02dcc70122</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>why-smart-e-commerce-brands-are-outsourcing-their-marketing</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOM/4QHCju1OTuyQdbEgcxzguoXjya992+IxFLLs7FaXAorYTWeEpGi9QdVtZQp8M5XENX5Ce6sg4Id0lZD2geMt]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>291</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome back to The Ecom Show! This is the podcast where we bring you insights, strategies, and real-life experiences from e-commerce entrepreneurs, marketers, and agencies. Our goal? To help you grow your e-commerce store with actionable tips and expert advice.</p><br><p>Before we dive into today's episode, make sure to subscribe to the podcast and share it with a friend who would find it valuable. As you know, we don’t run ads—our growth is 100% organic, so your support means the world to us!</p><br><p>🎙️ In Today’s Episode:</p><br><p>We have a special episode featuring two of our e-commerce partners—Femallay and Desert Does It. Both brands have been working with our agency for over a year, starting with email marketing and later expanding to Google Ads and SMS marketing. Today, we’ll take a deep dive into their journeys, challenges, and the results they’ve achieved through strategic partnerships.</p><br><p><strong>💡 Meet Our Guests:</strong></p><br><p><strong>Aaron – CEO &amp; Co-Founder of Femallay</strong></p><br><p>Femallay is a feminine wellness brand dedicated to providing natural, toxin-free alternatives for women’s intimate health. Their product line includes vaginal melts for intimacy, menopause support, and cleansing, all designed to promote comfort and well-being through gentle, eco-friendly solutions. Aaron shares how he and his wife built the brand from the ground up, the struggles they faced managing everything on their own, and why they ultimately partnered with specialized agencies. He also reveals how email marketing continued generating revenue for months—even after they briefly paused the service—leading them to re-engage with our agency.</p><br><p><strong>Sarah – Marketing Manager at Desert Does It</strong></p><br><p>Desert Does It is a US-based brand specializing in patented off-road car accessories. Sarah walks us through their challenges with scaling consistently, improving conversion rates, and maximizing revenue from email marketing. She also shares how working with our team helped double their email marketing revenue in just a couple of months and how testing the right discount strategy led to more profitable conversions.</p><br><p><strong>📌 Key Takeaways:</strong></p><br><p>✅ How <strong>Femallay</strong> continued generating <strong>$8K–$9K per month</strong> from email marketing—<strong>even after they paused it</strong></p><p>✅ How <strong>Desert Does It doubled their email marketing revenue in just two months</strong></p><p>✅ The importance of <strong>Google Ads tracking &amp; optimization</strong> before scaling ad spend</p><p>✅ How trying to DIY every part of your business <strong>can hurt your growth</strong> (and what to do instead)</p><br><p>If you're an e-commerce entrepreneur looking to optimize your marketing strategy and scale your business efficiently, this episode is a must-listen!</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it for free!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome back to The Ecom Show! This is the podcast where we bring you insights, strategies, and real-life experiences from e-commerce entrepreneurs, marketers, and agencies. Our goal? To help you grow your e-commerce store with actionable tips and expert advice.</p><br><p>Before we dive into today's episode, make sure to subscribe to the podcast and share it with a friend who would find it valuable. As you know, we don’t run ads—our growth is 100% organic, so your support means the world to us!</p><br><p>🎙️ In Today’s Episode:</p><br><p>We have a special episode featuring two of our e-commerce partners—Femallay and Desert Does It. Both brands have been working with our agency for over a year, starting with email marketing and later expanding to Google Ads and SMS marketing. Today, we’ll take a deep dive into their journeys, challenges, and the results they’ve achieved through strategic partnerships.</p><br><p><strong>💡 Meet Our Guests:</strong></p><br><p><strong>Aaron – CEO &amp; Co-Founder of Femallay</strong></p><br><p>Femallay is a feminine wellness brand dedicated to providing natural, toxin-free alternatives for women’s intimate health. Their product line includes vaginal melts for intimacy, menopause support, and cleansing, all designed to promote comfort and well-being through gentle, eco-friendly solutions. Aaron shares how he and his wife built the brand from the ground up, the struggles they faced managing everything on their own, and why they ultimately partnered with specialized agencies. He also reveals how email marketing continued generating revenue for months—even after they briefly paused the service—leading them to re-engage with our agency.</p><br><p><strong>Sarah – Marketing Manager at Desert Does It</strong></p><br><p>Desert Does It is a US-based brand specializing in patented off-road car accessories. Sarah walks us through their challenges with scaling consistently, improving conversion rates, and maximizing revenue from email marketing. She also shares how working with our team helped double their email marketing revenue in just a couple of months and how testing the right discount strategy led to more profitable conversions.</p><br><p><strong>📌 Key Takeaways:</strong></p><br><p>✅ How <strong>Femallay</strong> continued generating <strong>$8K–$9K per month</strong> from email marketing—<strong>even after they paused it</strong></p><p>✅ How <strong>Desert Does It doubled their email marketing revenue in just two months</strong></p><p>✅ The importance of <strong>Google Ads tracking &amp; optimization</strong> before scaling ad spend</p><p>✅ How trying to DIY every part of your business <strong>can hurt your growth</strong> (and what to do instead)</p><br><p>If you're an e-commerce entrepreneur looking to optimize your marketing strategy and scale your business efficiently, this episode is a must-listen!</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it for free!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#290 Budai Media Specials: How to Use Social Proof to Skyrocket Your E-Commerce Sales</title>
			<itunes:title>#290 Budai Media Specials: How to Use Social Proof to Skyrocket Your E-Commerce Sales</itunes:title>
			<pubDate>Tue, 25 Feb 2025 12:00:00 GMT</pubDate>
			<itunes:duration>21:08</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/67ab2ce03ef0b176eafc093a/media.mp3" length="20289552" type="audio/mpeg"/>
			<guid isPermaLink="false">67ab2ce03ef0b176eafc093a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/290-budai-media-specials-how-to-use-social-proof-to-skyrocke</link>
			<acast:episodeId>67ab2ce03ef0b176eafc093a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>290-budai-media-specials-how-to-use-social-proof-to-skyrocke</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMhgQYRIwiKZxV39Akg72EheF6EbmKqIzIuuf6G9pmfcE5MOrGVrCmYJ2b1oSqPJ2FWOPsoqSrl+J5W6C0gwr2M]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>290</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Let’s be real—before you buy something online, what’s the first thing you do? You check the <strong>reviews</strong>, ask a friend, or scroll through social media to see what people are saying. Well, guess what? <strong>Your customers do the exact same thing.</strong></p><p>Social proof isn’t just <em>nice to have</em>—it’s a <strong>game-changer</strong>.&nbsp;</p><p>In fact, <strong>88% of consumers trust online reviews as much as personal recommendations</strong>. So if your brand isn’t leveraging social proof the right way, you’re missing out on <strong>serious sales</strong>.</p><p>In this episode of <em>The Ecom Show</em>, we’re breaking down <strong>10 powerful strategies</strong> to seamlessly weave social proof into your business.</p><p>Whether it’s <strong>timing your review requests perfectly</strong>, using <strong>UGC in your ads</strong>, or <strong>turning happy customers into raving fans</strong>, these tactics will <strong>help you boost trust, increase conversions, and grow your brand</strong>—fast.</p><h3>Here’s What You’ll Learn:</h3><p>📢 <strong>How to ask for reviews at the perfect moment (and get more of them)</strong></p><p>📸 <strong>Why video testimonials and UGC crush traditional marketing</strong></p><p>🎁 <strong>Creative ways to reward customers for sharing their experiences</strong></p><p>📩 <strong>How to embed social proof into emails, product pages, and retargeting ads</strong></p><br><p><strong>Meet Your Host</strong></p><p>Hey, I’m <strong>Daniel Budai</strong>, founder of <strong>Budai Media</strong>. My agency has helped <strong>200+ 7- and 8-figure brands</strong> generate over <strong>$100M in extra sales</strong>—without relying on endless ad spend. From <strong>email marketing and CRO to paid ads</strong>, we help e-commerce brands scale in a way that actually works.</p><h3>Want a Free E-Commerce Audit?</h3><p>If your store makes <strong>$100K+ per month</strong>, you qualify for a <strong>free 1:1 strategy call</strong> with me. I’ll personally review your website and marketing strategy, giving you <strong>actionable steps</strong> to improve your marketing setup and revenue. <strong>Book your free call here:</strong></p><p>👉<a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank"> https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><h3>Let’s Grow Together!</h3><p>If you enjoyed this episode, hit <strong>subscribe</strong> and share it with a friend. We don’t run ads—this podcast grows <strong>100% organically</strong>, and your support helps us keep bringing you <strong>top-tier e-commerce insights</strong>.</p><p><strong>Bonus Resource</strong></p><p>Before you go, grab these free resources to <strong>boost your e-commerce sales</strong>:</p><p>📩 <strong>The Top 100 High-Converting Emails of Budai Media</strong> – A must-have guide to improving your email marketing and driving more revenue.</p><p>https://thebudaimedia.com/top100-emails/&nbsp;&nbsp;</p><p><strong>Stay Connected&nbsp;</strong></p><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Subscribe to my YouTube channel: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><p>Sign up for my weekly newsletter packed with the latest e-commerce insights: https://thebudaimedia.com/weekly-newsletter-signup/</p><p><br></p><h3>Let’s Grow Together!</h3><p>If you enjoyed this episode, hit <strong>subscribe</strong> and share it with a friend. We don’t run ads—this podcast grows <strong>100% organically</strong>, and your support helps us keep bringing you <strong>top-tier e-commerce insights</strong>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Let’s be real—before you buy something online, what’s the first thing you do? You check the <strong>reviews</strong>, ask a friend, or scroll through social media to see what people are saying. Well, guess what? <strong>Your customers do the exact same thing.</strong></p><p>Social proof isn’t just <em>nice to have</em>—it’s a <strong>game-changer</strong>.&nbsp;</p><p>In fact, <strong>88% of consumers trust online reviews as much as personal recommendations</strong>. So if your brand isn’t leveraging social proof the right way, you’re missing out on <strong>serious sales</strong>.</p><p>In this episode of <em>The Ecom Show</em>, we’re breaking down <strong>10 powerful strategies</strong> to seamlessly weave social proof into your business.</p><p>Whether it’s <strong>timing your review requests perfectly</strong>, using <strong>UGC in your ads</strong>, or <strong>turning happy customers into raving fans</strong>, these tactics will <strong>help you boost trust, increase conversions, and grow your brand</strong>—fast.</p><h3>Here’s What You’ll Learn:</h3><p>📢 <strong>How to ask for reviews at the perfect moment (and get more of them)</strong></p><p>📸 <strong>Why video testimonials and UGC crush traditional marketing</strong></p><p>🎁 <strong>Creative ways to reward customers for sharing their experiences</strong></p><p>📩 <strong>How to embed social proof into emails, product pages, and retargeting ads</strong></p><br><p><strong>Meet Your Host</strong></p><p>Hey, I’m <strong>Daniel Budai</strong>, founder of <strong>Budai Media</strong>. My agency has helped <strong>200+ 7- and 8-figure brands</strong> generate over <strong>$100M in extra sales</strong>—without relying on endless ad spend. From <strong>email marketing and CRO to paid ads</strong>, we help e-commerce brands scale in a way that actually works.</p><h3>Want a Free E-Commerce Audit?</h3><p>If your store makes <strong>$100K+ per month</strong>, you qualify for a <strong>free 1:1 strategy call</strong> with me. I’ll personally review your website and marketing strategy, giving you <strong>actionable steps</strong> to improve your marketing setup and revenue. <strong>Book your free call here:</strong></p><p>👉<a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank"> https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><h3>Let’s Grow Together!</h3><p>If you enjoyed this episode, hit <strong>subscribe</strong> and share it with a friend. We don’t run ads—this podcast grows <strong>100% organically</strong>, and your support helps us keep bringing you <strong>top-tier e-commerce insights</strong>.</p><p><strong>Bonus Resource</strong></p><p>Before you go, grab these free resources to <strong>boost your e-commerce sales</strong>:</p><p>📩 <strong>The Top 100 High-Converting Emails of Budai Media</strong> – A must-have guide to improving your email marketing and driving more revenue.</p><p>https://thebudaimedia.com/top100-emails/&nbsp;&nbsp;</p><p><strong>Stay Connected&nbsp;</strong></p><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Subscribe to my YouTube channel: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><p>Sign up for my weekly newsletter packed with the latest e-commerce insights: https://thebudaimedia.com/weekly-newsletter-signup/</p><p><br></p><h3>Let’s Grow Together!</h3><p>If you enjoyed this episode, hit <strong>subscribe</strong> and share it with a friend. We don’t run ads—this podcast grows <strong>100% organically</strong>, and your support helps us keep bringing you <strong>top-tier e-commerce insights</strong>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#289 Budai Media Specials: 7 Proven CRO Strategies to Boost Your Shopify Sales</title>
			<itunes:title>#289 Budai Media Specials: 7 Proven CRO Strategies to Boost Your Shopify Sales</itunes:title>
			<pubDate>Tue, 11 Feb 2025 12:00:00 GMT</pubDate>
			<itunes:duration>20:30</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/67ab2c773ef0b176eafbf336/media.mp3" length="19690740" type="audio/mpeg"/>
			<guid isPermaLink="false">67ab2c773ef0b176eafbf336</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/289-budai-media-specials-7-proven-cro-strategies-to-boost-yo</link>
			<acast:episodeId>67ab2c773ef0b176eafbf336</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>289-budai-media-specials-7-proven-cro-strategies-to-boost-yo</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPNLJCoQUgui8l5DtWQ3gbb2TA7a2ylO97RHZlLrfXsfnG0ssG0YJJSzJy0ZBxePsLPed/TMEDl0lOYy8hoYFuG]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>289</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Is your Shopify store converting as well as it should? If you're like most e-commerce brands, you're probably seeing a <strong>2% conversion rate</strong>—and thinking that's normal. But what if I told you that with a few key optimizations, you could <strong>hit 5% or more</strong> without spending extra on traffic?</p><p>Too many brands focus on <strong>ads, SEO, and email marketing</strong>, but they ignore the one thing that actually makes people buy…</p><p><strong>…The website experience</strong>!&nbsp;</p><p>Slow load times, confusing navigation, or a clunky checkout can KILL your sales before they even happen.</p><p>That’s why in this episode of <em>The Ecom Show</em>, we’re diving into <strong>Conversion Rate Optimization (CRO)</strong>—the <strong>secret weapon</strong> that high-growth brands use to scale fast.</p><h3>Here’s What We’ll Cover:</h3><p>🚨 The biggest conversion killers (and quick fixes)</p><p>📊 How to run A/B tests without wasting time</p><p>📱 Why mobile-first design is a game changer</p><p>🛒 7 simple website tweaks that boost revenue per session</p><p>🛠 The best CRO tools to help you get started</p><h3>Meet Your Host</h3><p>Hey, I’m <strong>Daniel Budai</strong>, founder of <strong>Budai Media</strong>, an e-commerce growth agency that has helped <strong>200+ 7- and 8-figure brands</strong> generate over <strong>$100M in extra sales.</strong> My team specializes in <strong>email marketing, SMS, paid ads, and CRO</strong>, helping brands scale profitably and predictably.</p><p>Learn more about Budai Media:</p><p><a href="https://thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/</a></p><p><br></p><h3>Want a Free E-Commerce Audit?</h3><p>If your store makes <strong>$100K+ per month</strong>, you qualify for a <strong>free 1:1 strategy call</strong> with me. I’ll personally review your website and marketing strategy, giving you <strong>actionable steps</strong> to improve your marketing setup and revenue. <strong>Book your free call here:</strong></p><p>👉<a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank"> https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><h3>Let’s Grow Together!</h3><p>If you enjoyed this episode, hit <strong>subscribe</strong> and share it with a friend. We don’t run ads—this podcast grows <strong>100% organically</strong>, and your support helps us keep bringing you <strong>top-tier e-commerce insights</strong>.</p><p><strong>Bonus Resource</strong></p><p>Before you go, grab these free resources to <strong>boost your e-commerce sales</strong>:</p><p>📩 <strong>The Top 100 High-Converting Emails of Budai Media</strong> – A must-have guide to improving your email marketing and driving more revenue.</p><p>https://thebudaimedia.com/top100-emails/&nbsp;&nbsp;</p><p>🚀 <strong>Want to optimize your store’s conversion rate?</strong> Get my free <strong>CRO Audit Checklist</strong> and start turning more visitors into customers today!</p><p><a href="https://thebudaimedia.com/website-cro-audit-cheatsheet/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/website-cro-audit-cheatsheet/</a>&nbsp;</p><p><strong>Stay Connected&nbsp;</strong></p><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Subscribe to my YouTube channel: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><p>Sign up for my weekly newsletter packed with the latest e-commerce insights: https://thebudaimedia.com/weekly-newsletter-signup/</p><p><br></p><h3>Let’s Grow Together!</h3><p>If you enjoyed this episode, hit <strong>subscribe</strong> and share it with a friend. We don’t run ads—this podcast grows <strong>100% organically</strong>, and your support helps us keep bringing you <strong>top-tier e-commerce insights</strong>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Is your Shopify store converting as well as it should? If you're like most e-commerce brands, you're probably seeing a <strong>2% conversion rate</strong>—and thinking that's normal. But what if I told you that with a few key optimizations, you could <strong>hit 5% or more</strong> without spending extra on traffic?</p><p>Too many brands focus on <strong>ads, SEO, and email marketing</strong>, but they ignore the one thing that actually makes people buy…</p><p><strong>…The website experience</strong>!&nbsp;</p><p>Slow load times, confusing navigation, or a clunky checkout can KILL your sales before they even happen.</p><p>That’s why in this episode of <em>The Ecom Show</em>, we’re diving into <strong>Conversion Rate Optimization (CRO)</strong>—the <strong>secret weapon</strong> that high-growth brands use to scale fast.</p><h3>Here’s What We’ll Cover:</h3><p>🚨 The biggest conversion killers (and quick fixes)</p><p>📊 How to run A/B tests without wasting time</p><p>📱 Why mobile-first design is a game changer</p><p>🛒 7 simple website tweaks that boost revenue per session</p><p>🛠 The best CRO tools to help you get started</p><h3>Meet Your Host</h3><p>Hey, I’m <strong>Daniel Budai</strong>, founder of <strong>Budai Media</strong>, an e-commerce growth agency that has helped <strong>200+ 7- and 8-figure brands</strong> generate over <strong>$100M in extra sales.</strong> My team specializes in <strong>email marketing, SMS, paid ads, and CRO</strong>, helping brands scale profitably and predictably.</p><p>Learn more about Budai Media:</p><p><a href="https://thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/</a></p><p><br></p><h3>Want a Free E-Commerce Audit?</h3><p>If your store makes <strong>$100K+ per month</strong>, you qualify for a <strong>free 1:1 strategy call</strong> with me. I’ll personally review your website and marketing strategy, giving you <strong>actionable steps</strong> to improve your marketing setup and revenue. <strong>Book your free call here:</strong></p><p>👉<a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank"> https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><h3>Let’s Grow Together!</h3><p>If you enjoyed this episode, hit <strong>subscribe</strong> and share it with a friend. We don’t run ads—this podcast grows <strong>100% organically</strong>, and your support helps us keep bringing you <strong>top-tier e-commerce insights</strong>.</p><p><strong>Bonus Resource</strong></p><p>Before you go, grab these free resources to <strong>boost your e-commerce sales</strong>:</p><p>📩 <strong>The Top 100 High-Converting Emails of Budai Media</strong> – A must-have guide to improving your email marketing and driving more revenue.</p><p>https://thebudaimedia.com/top100-emails/&nbsp;&nbsp;</p><p>🚀 <strong>Want to optimize your store’s conversion rate?</strong> Get my free <strong>CRO Audit Checklist</strong> and start turning more visitors into customers today!</p><p><a href="https://thebudaimedia.com/website-cro-audit-cheatsheet/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/website-cro-audit-cheatsheet/</a>&nbsp;</p><p><strong>Stay Connected&nbsp;</strong></p><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Subscribe to my YouTube channel: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><p>Sign up for my weekly newsletter packed with the latest e-commerce insights: https://thebudaimedia.com/weekly-newsletter-signup/</p><p><br></p><h3>Let’s Grow Together!</h3><p>If you enjoyed this episode, hit <strong>subscribe</strong> and share it with a friend. We don’t run ads—this podcast grows <strong>100% organically</strong>, and your support helps us keep bringing you <strong>top-tier e-commerce insights</strong>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#288 Budai Media Specials: The 4 Principles of Creating a High-Converting Landing Page</title>
			<itunes:title>#288 Budai Media Specials: The 4 Principles of Creating a High-Converting Landing Page</itunes:title>
			<pubDate>Wed, 29 Jan 2025 14:46:28 GMT</pubDate>
			<itunes:duration>21:51</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/679a3f2c1542fb67e7102438/media.mp3" length="20932566" type="audio/mpeg"/>
			<guid isPermaLink="false">679a3f2c1542fb67e7102438</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/288-budai-media-specials-the-4-principles-of-creating-a-high</link>
			<acast:episodeId>679a3f2c1542fb67e7102438</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>288-budai-media-specials-the-4-principles-of-creating-a-high</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOO8KsyC+ne1cEBQDT0MyiW2smUqym2pES8XdZO9mHbd1D/NQsFAvA8+JahttRasyPXkIvAY86AxP1y3aZalbhx4]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>288</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Have you ever poured your heart into a landing page, only to see it flop with barely any conversions? You’re not alone! Most websites convert somewhere between 1-3%. In fact, many e-commerce brands consider a 3% conversion rate satisfactory.</p><br><p>But the average is <strong>NOT </strong>enough. While regular e-commerce brands may be content with a 3% conversion rate, giants like Amazon and Skyscanner enjoy an average conversion rate of 6-8%!</p><br><p>So, what are companies like Amazon, Skyscanner, Booking.com, Stripe, and Canva doing differently to achieve such high conversion rates? And, more importantly, how can you replicate their success for your brand? That’s exactly what we’ll be discussing in <strong>episode 288 of The Ecom Show.</strong></p><br><p>An irresistible offer, a strong headline, tailored messaging, and relatable images—these are the four key principles behind every high-converting landing page. In this episode, I’ll break down how to optimize these elements to design a landing page that converts from start to finish.</p><br><p>If you’re new here, welcome to The Ecom Show! My name is Daniel Budai, and I’m your host. I’m also the founder of Budai Media, an e-commerce growth agency that has helped over 200+ 7- and 8-figure e-commerce brands generate more than $100M in additional sales. From email marketing to SMS marketing, Google Ads, and landing page optimization, my team specializes in driving rapid growth and tangible results for e-commerce brands.</p><br><p>Learn more about Budai Media:</p><p><a href="https://thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/</a>&nbsp;</p><br><p><strong>Ready to Scale Your Store?</strong></p><br><p>If your store generates more than $100K in monthly sales, you qualify for a free 1:1 strategy call with me. During this one-hour session, I’ll personally audit your e-commerce setup and identify actionable strategies to improve your email, SMS, and ad marketing. Don’t miss this opportunity to take your business to the next level—book your call now!</p><br><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p><strong>Thank You for Tuning In</strong></p><br><p>Thank you for listening to this episode. If you enjoyed it, please hit the subscribe button and leave us a review. Also, share this with your friends to help us grow! We don’t run ads—our growth is 100% organic, and your support allows us to keep creating valuable content and bringing top-tier guests to the show.</p><br><p><strong>Bonus Resource</strong></p><br><p>Before you go, grab a special free resource: The Top 100 High-Converting Emails of Budai Media. This guide is a goldmine for boosting your e-commerce marketing game.</p><br><p><a href="https://thebudaimedia.com/top100-emails/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/top100-emails/</a>&nbsp;</p><br><p><strong>Stay Connected&nbsp;</strong></p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Subscribe to my YouTube channel: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Sign up for my weekly newsletter packed with the latest e-commerce insights: <a href="https://thebudaimedia.com/weekly-newsletter-signup/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/weekly-newsletter-signup/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Have you ever poured your heart into a landing page, only to see it flop with barely any conversions? You’re not alone! Most websites convert somewhere between 1-3%. In fact, many e-commerce brands consider a 3% conversion rate satisfactory.</p><br><p>But the average is <strong>NOT </strong>enough. While regular e-commerce brands may be content with a 3% conversion rate, giants like Amazon and Skyscanner enjoy an average conversion rate of 6-8%!</p><br><p>So, what are companies like Amazon, Skyscanner, Booking.com, Stripe, and Canva doing differently to achieve such high conversion rates? And, more importantly, how can you replicate their success for your brand? That’s exactly what we’ll be discussing in <strong>episode 288 of The Ecom Show.</strong></p><br><p>An irresistible offer, a strong headline, tailored messaging, and relatable images—these are the four key principles behind every high-converting landing page. In this episode, I’ll break down how to optimize these elements to design a landing page that converts from start to finish.</p><br><p>If you’re new here, welcome to The Ecom Show! My name is Daniel Budai, and I’m your host. I’m also the founder of Budai Media, an e-commerce growth agency that has helped over 200+ 7- and 8-figure e-commerce brands generate more than $100M in additional sales. From email marketing to SMS marketing, Google Ads, and landing page optimization, my team specializes in driving rapid growth and tangible results for e-commerce brands.</p><br><p>Learn more about Budai Media:</p><p><a href="https://thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/</a>&nbsp;</p><br><p><strong>Ready to Scale Your Store?</strong></p><br><p>If your store generates more than $100K in monthly sales, you qualify for a free 1:1 strategy call with me. During this one-hour session, I’ll personally audit your e-commerce setup and identify actionable strategies to improve your email, SMS, and ad marketing. Don’t miss this opportunity to take your business to the next level—book your call now!</p><br><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a>&nbsp;</p><br><p><strong>Thank You for Tuning In</strong></p><br><p>Thank you for listening to this episode. If you enjoyed it, please hit the subscribe button and leave us a review. Also, share this with your friends to help us grow! We don’t run ads—our growth is 100% organic, and your support allows us to keep creating valuable content and bringing top-tier guests to the show.</p><br><p><strong>Bonus Resource</strong></p><br><p>Before you go, grab a special free resource: The Top 100 High-Converting Emails of Budai Media. This guide is a goldmine for boosting your e-commerce marketing game.</p><br><p><a href="https://thebudaimedia.com/top100-emails/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/top100-emails/</a>&nbsp;</p><br><p><strong>Stay Connected&nbsp;</strong></p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Subscribe to my YouTube channel: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Sign up for my weekly newsletter packed with the latest e-commerce insights: <a href="https://thebudaimedia.com/weekly-newsletter-signup/" rel="noopener noreferrer" target="_blank">https://thebudaimedia.com/weekly-newsletter-signup/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#287 Budai Media Specials: How We Made $2,842,348 USD For Our Ecommerce Client in Just 30 Days</title>
			<itunes:title>#287 Budai Media Specials: How We Made $2,842,348 USD For Our Ecommerce Client in Just 30 Days</itunes:title>
			<pubDate>Tue, 14 Jan 2025 13:42:40 GMT</pubDate>
			<itunes:duration>21:18</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/677adb63539aba773da564cd/media.mp3" length="20453016" type="audio/mpeg"/>
			<guid isPermaLink="false">677adb63539aba773da564cd</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/287-budai-media-specials-how-we-made-2842348-usd-for-our-eco</link>
			<acast:episodeId>677adb63539aba773da564cd</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>287-budai-media-specials-how-we-made-2842348-usd-for-our-eco</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOeN0hf5KbW5BUvn874YMsbYcMDZMJvjLA0Rr7TBbx71yGEtKmZFnqysL8JYvbhziZCr5EHFCORdtJSodehgWw4]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>287</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to episode 287 of The E-Com Show! Your go-to podcast for all things ecommerce. Join us as we delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads!&nbsp;</p><br><p>In today’s episode, I’m joined by Sofia, our Senior Account Manager at Budai Media, who’ll reveal how we helped a US-based electronics brand scale their email marketing to nearly $3 million in just one month.</p><br><p>Before working with us, this brand was seeing around $300,000 in monthly email revenue, with only $30,000 generated from campaigns. After a comprehensive audit and a fully customized email strategy, we helped them increase their monthly email revenue to an incredible $2,842,348—a 9.47x jump compared to just one month!</p><br><p>In this episode, we unpack:</p><p>👉 The transformation from basic email flows to a robust retention marketing strategy</p><p>👉 How SMS marketing contributed $770k+ in additional revenue</p><p>👉 The secrets behind our “Frequency Friday” campaigns</p><p>👉 Why content-driven emails often outperform promotional emails</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to episode 287 of The E-Com Show! Your go-to podcast for all things ecommerce. Join us as we delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads!&nbsp;</p><br><p>In today’s episode, I’m joined by Sofia, our Senior Account Manager at Budai Media, who’ll reveal how we helped a US-based electronics brand scale their email marketing to nearly $3 million in just one month.</p><br><p>Before working with us, this brand was seeing around $300,000 in monthly email revenue, with only $30,000 generated from campaigns. After a comprehensive audit and a fully customized email strategy, we helped them increase their monthly email revenue to an incredible $2,842,348—a 9.47x jump compared to just one month!</p><br><p>In this episode, we unpack:</p><p>👉 The transformation from basic email flows to a robust retention marketing strategy</p><p>👉 How SMS marketing contributed $770k+ in additional revenue</p><p>👉 The secrets behind our “Frequency Friday” campaigns</p><p>👉 Why content-driven emails often outperform promotional emails</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#286 Thomas Gleeson from StoreHero: How to Scale Your Ecommerce Brand Profitably</title>
			<itunes:title>#286 Thomas Gleeson from StoreHero: How to Scale Your Ecommerce Brand Profitably</itunes:title>
			<pubDate>Tue, 17 Dec 2024 12:30:00 GMT</pubDate>
			<itunes:duration>36:40</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/67614f6dd9cd65ec1e47d4c3/media.mp3" length="35212314" type="audio/mpeg"/>
			<guid isPermaLink="false">67614f6dd9cd65ec1e47d4c3</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/286-thomas-gleeson-from-storehero-how-to-scale-your-ecommerc</link>
			<acast:episodeId>67614f6dd9cd65ec1e47d4c3</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>286-thomas-gleeson-from-storehero-how-to-scale-your-ecommerc</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPbQOebA8P3jXaT78V4J4FoSB1evA/QAszH2eEma//SKYEYaHN0GGrnT4ZLdT3TA0iWmeIjzlbSmWq6ZnYA8l+d]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>286</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hi there, and welcome to The Ecom Show! I’m your host, Daniel Budai, and I’m so glad you’ve joined us for another exciting conversation about growing and scaling your ecommerce business. Each week, we bring you actionable insights from industry experts, so you can take your brand to the next level.</p><br><p>If you haven’t already, please subscribe and share this episode with a friend—it helps us keep bringing you these amazing conversations!</p><br><p>In today’s episode, I sit down with Thomas Gleeson, the CEO and Co-Founder of StoreHero, an innovative platform helping over 400 ecommerce brands gain clear financial visibility and maximize their profitability. Thomas draws on his extensive experience at Shopify, where he worked with ecommerce brands from six to nine figures, and shares incredible insights on improving your bottom line.</p><br><p>Tune in to discover:</p><br><p>✅ The hidden financial pitfalls of ecommerce businesses and how to solve them.</p><p>✅ The importance of contribution margin vs. gross and net margins—and why it’s a game-changer.</p><p>✅ How brands can avoid overspending on ads while maintaining healthy growth.</p><p>✅ Why discounts should be used sparingly—and how to do it strategically.</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review.</p><br><p>Learn more about Thomas and StoreHero:</p><br><p>LinkedIn:<a href="https://www.linkedin.com/in/thomas-gleeson-%F0%9F%A6%B8-74255b96/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/thomas-gleeson</a></p><p>StoreHero: <a href="https://storehero.ai/" rel="noopener noreferrer" target="_blank">https://storehero.ai/</a>&nbsp;</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game.Click on the link below to get your free copy: 👇</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hi there, and welcome to The Ecom Show! I’m your host, Daniel Budai, and I’m so glad you’ve joined us for another exciting conversation about growing and scaling your ecommerce business. Each week, we bring you actionable insights from industry experts, so you can take your brand to the next level.</p><br><p>If you haven’t already, please subscribe and share this episode with a friend—it helps us keep bringing you these amazing conversations!</p><br><p>In today’s episode, I sit down with Thomas Gleeson, the CEO and Co-Founder of StoreHero, an innovative platform helping over 400 ecommerce brands gain clear financial visibility and maximize their profitability. Thomas draws on his extensive experience at Shopify, where he worked with ecommerce brands from six to nine figures, and shares incredible insights on improving your bottom line.</p><br><p>Tune in to discover:</p><br><p>✅ The hidden financial pitfalls of ecommerce businesses and how to solve them.</p><p>✅ The importance of contribution margin vs. gross and net margins—and why it’s a game-changer.</p><p>✅ How brands can avoid overspending on ads while maintaining healthy growth.</p><p>✅ Why discounts should be used sparingly—and how to do it strategically.</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review.</p><br><p>Learn more about Thomas and StoreHero:</p><br><p>LinkedIn:<a href="https://www.linkedin.com/in/thomas-gleeson-%F0%9F%A6%B8-74255b96/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/thomas-gleeson</a></p><p>StoreHero: <a href="https://storehero.ai/" rel="noopener noreferrer" target="_blank">https://storehero.ai/</a>&nbsp;</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game.Click on the link below to get your free copy: 👇</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#285 Budai Media Specials: SMS vs Email Marketing: What’s best for your ecommerce store?</title>
			<itunes:title>#285 Budai Media Specials: SMS vs Email Marketing: What’s best for your ecommerce store?</itunes:title>
			<pubDate>Tue, 03 Dec 2024 10:41:43 GMT</pubDate>
			<itunes:duration>14:37</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/674ee065897529b48da2cdae/media.mp3" length="14037888" type="audio/mpeg"/>
			<guid isPermaLink="false">674ee065897529b48da2cdae</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/285-budai-media-specials-sms-vs-email-marketing-whats-best-f</link>
			<acast:episodeId>674ee065897529b48da2cdae</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>285-budai-media-specials-sms-vs-email-marketing-whats-best-f</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPxbweRhpfYOVPB3fTrGB7ZzFHfNI1ZNmtYPtiAHQC8hmPTs0kWL6y5lIjvMTCAPaIssODpqUYYDJC3pE0QCo7y]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>285</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome back to another episode of The Ecom Show, the podcast where we dive deep into all things e-commerce! From Google Ads and selling on Amazon to email and SMS marketing, we’ve got it all covered. This show is brought to you by Budai Media, a leading e-commerce growth agency that’s helped over 200 brands generate $100M+ in additional revenue.</p><br><p>Click on the link below to visit Budai Media:</p><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>In today’s Budai Media Special, we’re putting email and SMS marketing head-to-head in the ultimate showdown! Both channels are powerful tools for e-commerce brands, but which one should you prioritize?</p><br><p>I’ll be your referee as we compare these marketing giants across key areas like:</p><br><p>👉Conversion rates</p><p>👉Attribution</p><p>👉Cost per impression/list size</p><p>👉Audience engagement</p><p>👉Nurturing sales</p><p>👉The competitive landscape</p><br><p>But here’s the twist: by the end of this episode, you’ll see it’s not about email vs. SMS—it’s about using email and SMS together for maximum impact!</p><br><p>Tune in to discover how to leverage both strategies to build stronger customer relationships, boost engagement, and drive more sales.</p><br><p>If you enjoy this episode, don’t forget to subscribe and leave a review! We release two new episodes every month packed with insights to help you scale your e-commerce brand.</p><br><p>Before you go, check out our free resource, The Top 100 High-Converting Emails of Budai Media. It’s a must-have guide to take your email marketing game to the next level.</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome back to another episode of The Ecom Show, the podcast where we dive deep into all things e-commerce! From Google Ads and selling on Amazon to email and SMS marketing, we’ve got it all covered. This show is brought to you by Budai Media, a leading e-commerce growth agency that’s helped over 200 brands generate $100M+ in additional revenue.</p><br><p>Click on the link below to visit Budai Media:</p><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>In today’s Budai Media Special, we’re putting email and SMS marketing head-to-head in the ultimate showdown! Both channels are powerful tools for e-commerce brands, but which one should you prioritize?</p><br><p>I’ll be your referee as we compare these marketing giants across key areas like:</p><br><p>👉Conversion rates</p><p>👉Attribution</p><p>👉Cost per impression/list size</p><p>👉Audience engagement</p><p>👉Nurturing sales</p><p>👉The competitive landscape</p><br><p>But here’s the twist: by the end of this episode, you’ll see it’s not about email vs. SMS—it’s about using email and SMS together for maximum impact!</p><br><p>Tune in to discover how to leverage both strategies to build stronger customer relationships, boost engagement, and drive more sales.</p><br><p>If you enjoy this episode, don’t forget to subscribe and leave a review! We release two new episodes every month packed with insights to help you scale your e-commerce brand.</p><br><p>Before you go, check out our free resource, The Top 100 High-Converting Emails of Budai Media. It’s a must-have guide to take your email marketing game to the next level.</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#284 Erin Weigel, Author of Design for Impact: Mastering Conversion Design</title>
			<itunes:title>#284 Erin Weigel, Author of Design for Impact: Mastering Conversion Design</itunes:title>
			<pubDate>Tue, 19 Nov 2024 13:33:37 GMT</pubDate>
			<itunes:duration>36:59</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/673c93b2b1e4e2505ac0e71f/media.mp3" length="35517141" type="audio/mpeg"/>
			<guid isPermaLink="false">673c93b2b1e4e2505ac0e71f</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/284-erin-weigel-author-of-design-for-impact-mastering-conver</link>
			<acast:episodeId>673c93b2b1e4e2505ac0e71f</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>284-erin-weigel-author-of-design-for-impact-mastering-conver</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoON6TjCvPDqIanI65XLPhZF0Jq/DBq7BcU64qwfzdLNnTkKXj8hERrTmPHzhAthMG+X8mUHXIYZ3waNqax1KwSCA]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hi there, and welcome to The Ecom Show! I’m your host, Daniel Budai, and I’m so glad you’ve joined us for another exciting conversation about growing and scaling your ecommerce business. Each week, we bring you actionable insights from industry experts, so you can take your brand to the next level.</p><br><p>If you haven’t already, please subscribe and share this episode with a friend—it helps us keep bringing you these amazing conversations!</p><br><p>Today, I’m joined by Erin Weigel, a UX and design expert who spent nearly a decade at Booking.com, leading a team of designers and running thousands of experiments. Erin recently released her book, Design for Impact, which introduces her Conversion Design Process, a game-changing framework for creating customer-centric, data-driven designs that drive results.</p><br><p>Visit Erin’s website:</p><p><a href="https://erindoesthings.com/" rel="noopener noreferrer" target="_blank">https://erindoesthings.com/</a></p><br><p>Tune in to this episode to learn more about:</p><br><p>✅ Erin’s journey from art school to managing UX at Booking.com.</p><p>✅ Why overconfidence in CRO and UX design can be a red flag—and what to focus on instead.</p><p>✅ The seven phases of her Conversion Design Process and how to apply them in your business.</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review.</p><br><p>Grab a copy of Erin’s latest book, Design for Impact:</p><p><a href="https://erindoesthings.com/design-for-impact/" rel="noopener noreferrer" target="_blank">https://erindoesthings.com/design-for-impact/</a>&nbsp;</p><br><p>Follow Erin on LinkedIn to learn more about her work:</p><p><a href="https://www.linkedin.com/in/erindoesthings/?originalSubdomain=nl" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/erindoesthings/?originalSubdomain=nl</a>&nbsp;</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game.Click on the link below to get your free copy: 👇</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hi there, and welcome to The Ecom Show! I’m your host, Daniel Budai, and I’m so glad you’ve joined us for another exciting conversation about growing and scaling your ecommerce business. Each week, we bring you actionable insights from industry experts, so you can take your brand to the next level.</p><br><p>If you haven’t already, please subscribe and share this episode with a friend—it helps us keep bringing you these amazing conversations!</p><br><p>Today, I’m joined by Erin Weigel, a UX and design expert who spent nearly a decade at Booking.com, leading a team of designers and running thousands of experiments. Erin recently released her book, Design for Impact, which introduces her Conversion Design Process, a game-changing framework for creating customer-centric, data-driven designs that drive results.</p><br><p>Visit Erin’s website:</p><p><a href="https://erindoesthings.com/" rel="noopener noreferrer" target="_blank">https://erindoesthings.com/</a></p><br><p>Tune in to this episode to learn more about:</p><br><p>✅ Erin’s journey from art school to managing UX at Booking.com.</p><p>✅ Why overconfidence in CRO and UX design can be a red flag—and what to focus on instead.</p><p>✅ The seven phases of her Conversion Design Process and how to apply them in your business.</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review.</p><br><p>Grab a copy of Erin’s latest book, Design for Impact:</p><p><a href="https://erindoesthings.com/design-for-impact/" rel="noopener noreferrer" target="_blank">https://erindoesthings.com/design-for-impact/</a>&nbsp;</p><br><p>Follow Erin on LinkedIn to learn more about her work:</p><p><a href="https://www.linkedin.com/in/erindoesthings/?originalSubdomain=nl" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/erindoesthings/?originalSubdomain=nl</a>&nbsp;</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game.Click on the link below to get your free copy: 👇</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#283 Leonardo Caracas of Jump Ventures: How to Scale Your Ecommerce Brand to $50M</title>
			<itunes:title>#283 Leonardo Caracas of Jump Ventures: How to Scale Your Ecommerce Brand to $50M</itunes:title>
			<pubDate>Tue, 05 Nov 2024 12:00:00 GMT</pubDate>
			<itunes:duration>38:33</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6729e6ba975d4c310080e629/media.mp3" length="36925350" type="audio/mpeg"/>
			<guid isPermaLink="false">6729e6ba975d4c310080e629</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/283-leonardo-caracas-of-jump-ventures-how-to-scale-your-ecom</link>
			<acast:episodeId>6729e6ba975d4c310080e629</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>283-leonardo-caracas-of-jump-ventures-how-to-scale-your-ecom</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONeTsVhBUBqKNdsNIareDn2a3maAml/9SZu1qY3Hdkk57c8k/A0nkyZBX5nFVAJXpPGSRkmkTo3yczvhecm0I+W]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>283</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hello, and welcome to another exciting episode of The Ecom Show, your go-to podcast for all things ecommerce! I'm your host, Daniel Budai, and I'm so glad you're here. Each episode, we dive deep into strategies, tactics, and insider insights to help you grow your ecommerce business. Before we get started, please take a moment to subscribe, and if you find this episode helpful, share it with a friend. We rely on organic support from listeners like you!</p><br><p>Today on the show, we’re joined by Leonardo Caracas, one of the masterminds behind Go Case, a brand that scaled from $0 to $50 million in revenue within seven years. Now, Leonardo is helping other ecommerce founders achieve similar success through Jump Ventures, his latest project that’s already supported over 100 brands worldwide. From product-market fit to scaling strategies, Leonardo brings a unique playbook for growth that any ecommerce entrepreneur can learn from.</p><br><p>Click on the link below to know more about him:</p><p><a href="https://www.linkedin.com/in/leonardocaracas/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/leonardocaracas/</a>&nbsp;</p><br><p>Tune in to this episode to learn more about:</p><br><p>✅ How Leonardo scaled Go Case from $0 to $50 million in revenue in just seven years through bold product customization and international expansion.</p><p>✅ The four KPIs that determine how successful your product is.&nbsp;&nbsp;</p><p>✅How to scale quickly with a “move fast and break things” approach while managing sustainable growth.</p><p>✅ How Jump Ventures has helped over 100 ecommerce brands globally with tailored mentorship and growth strategies.</p><p>✅ How to use AI to analyze customer feedback and fine-tune your brand’s product offerings and positioning.</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review.&nbsp;</p><br><p>Check out Leonardo’s businesses Go Case, and Jump Ventures:</p><br><p>Go case:<a href="https://gocase.gupy.io/" rel="noopener noreferrer" target="_blank">https://gocase.gupy.io/</a>&nbsp;</p><p>Jump Ventures:<a href="https://www.linkedin.com/company/jump-ventures-vc/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/jump-ventures-vc/</a>&nbsp;</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hello, and welcome to another exciting episode of The Ecom Show, your go-to podcast for all things ecommerce! I'm your host, Daniel Budai, and I'm so glad you're here. Each episode, we dive deep into strategies, tactics, and insider insights to help you grow your ecommerce business. Before we get started, please take a moment to subscribe, and if you find this episode helpful, share it with a friend. We rely on organic support from listeners like you!</p><br><p>Today on the show, we’re joined by Leonardo Caracas, one of the masterminds behind Go Case, a brand that scaled from $0 to $50 million in revenue within seven years. Now, Leonardo is helping other ecommerce founders achieve similar success through Jump Ventures, his latest project that’s already supported over 100 brands worldwide. From product-market fit to scaling strategies, Leonardo brings a unique playbook for growth that any ecommerce entrepreneur can learn from.</p><br><p>Click on the link below to know more about him:</p><p><a href="https://www.linkedin.com/in/leonardocaracas/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/leonardocaracas/</a>&nbsp;</p><br><p>Tune in to this episode to learn more about:</p><br><p>✅ How Leonardo scaled Go Case from $0 to $50 million in revenue in just seven years through bold product customization and international expansion.</p><p>✅ The four KPIs that determine how successful your product is.&nbsp;&nbsp;</p><p>✅How to scale quickly with a “move fast and break things” approach while managing sustainable growth.</p><p>✅ How Jump Ventures has helped over 100 ecommerce brands globally with tailored mentorship and growth strategies.</p><p>✅ How to use AI to analyze customer feedback and fine-tune your brand’s product offerings and positioning.</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review.&nbsp;</p><br><p>Check out Leonardo’s businesses Go Case, and Jump Ventures:</p><br><p>Go case:<a href="https://gocase.gupy.io/" rel="noopener noreferrer" target="_blank">https://gocase.gupy.io/</a>&nbsp;</p><p>Jump Ventures:<a href="https://www.linkedin.com/company/jump-ventures-vc/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/jump-ventures-vc/</a>&nbsp;</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#282 Budai Media Specials: Dominate BFCM 2024 and scale your Shopify store using these proven BFCM tactics</title>
			<itunes:title>#282 Budai Media Specials: Dominate BFCM 2024 and scale your Shopify store using these proven BFCM tactics</itunes:title>
			<pubDate>Tue, 22 Oct 2024 11:30:00 GMT</pubDate>
			<itunes:duration>18:40</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6717746d07c991f259ef3ea5/media.mp3" length="17885130" type="audio/mpeg"/>
			<guid isPermaLink="false">6717746d07c991f259ef3ea5</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/282-budai-media-specials-dominate-bfcm-2024-and-scale-your-s</link>
			<acast:episodeId>6717746d07c991f259ef3ea5</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>282-budai-media-specials-dominate-bfcm-2024-and-scale-your-s</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMre1cFVM7ARe1zYiRgTgIqdVtRqy0w363xZRfO1nuPZyXOu0BmsZcTkkCJ15jjOn+QYifilqWZZPGtKHaSk7o7]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>282</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome back to The Ecom Show, where we dive deep into everything eCommerce—from Google Ads, and selling on Amazon, to email and SMS marketing. This show is sponsored by Budai Media, a leading eCommerce growth agency that’s helped over 200 brands generate more than $80M+ in revenue over the last six years.</p><br><p>Click on the link below to visit Budai Media:</p><br><p><a href="https://www.thebudaimedia.com" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>Today, we’re diving into one of the most important times of the year for eCommerce businesses: Black Friday and Cyber Monday. Are you ready to make this your biggest Black Friday yet? Whether you’re just starting out or already scaling, this episode will help you get ahead.</p><br><p>We’re going to break down the exact strategies you need to crush it during the busiest shopping season of the year. From crafting irresistible offers, optimizing your email campaigns, and getting the most out of your ads, I’m here to show you how to maximize your sales and stand out in a crowded market.</p><br><p>Listen to this episode to learn more about:</p><br><p>✅How to build excitement and anticipation leading up to BFCM</p><p>✅Common Black Friday challenges and how to overcome them</p><p>✅Crafting irresistible offers that convert</p><p>✅Optimizing your email and ad campaigns for maximum impact</p><p>✅Preparing your website and infrastructure for high traffic</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release two new episodes every month, so stay tuned for more insights and stories from the world of ecommerce.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome back to The Ecom Show, where we dive deep into everything eCommerce—from Google Ads, and selling on Amazon, to email and SMS marketing. This show is sponsored by Budai Media, a leading eCommerce growth agency that’s helped over 200 brands generate more than $80M+ in revenue over the last six years.</p><br><p>Click on the link below to visit Budai Media:</p><br><p><a href="https://www.thebudaimedia.com" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>Today, we’re diving into one of the most important times of the year for eCommerce businesses: Black Friday and Cyber Monday. Are you ready to make this your biggest Black Friday yet? Whether you’re just starting out or already scaling, this episode will help you get ahead.</p><br><p>We’re going to break down the exact strategies you need to crush it during the busiest shopping season of the year. From crafting irresistible offers, optimizing your email campaigns, and getting the most out of your ads, I’m here to show you how to maximize your sales and stand out in a crowded market.</p><br><p>Listen to this episode to learn more about:</p><br><p>✅How to build excitement and anticipation leading up to BFCM</p><p>✅Common Black Friday challenges and how to overcome them</p><p>✅Crafting irresistible offers that convert</p><p>✅Optimizing your email and ad campaigns for maximum impact</p><p>✅Preparing your website and infrastructure for high traffic</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release two new episodes every month, so stay tuned for more insights and stories from the world of ecommerce.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><br><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#281 Budai Media Specials: How to create an Advanced High-Converting Abandoned Cart Flow </title>
			<itunes:title>#281 Budai Media Specials: How to create an Advanced High-Converting Abandoned Cart Flow </itunes:title>
			<pubDate>Tue, 08 Oct 2024 12:00:00 GMT</pubDate>
			<itunes:duration>23:12</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6704d8bbaa9d704b1eae4c88/media.mp3" length="22278225" type="audio/mpeg"/>
			<guid isPermaLink="false">6704d8bbaa9d704b1eae4c88</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/how-to-create-an-advanced-high-converting-email-flow</link>
			<acast:episodeId>6704d8bbaa9d704b1eae4c88</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>how-to-create-an-advanced-high-converting-email-flow</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPd6FXvr4YeVM4gt2T70G+aOTSBZ36Cq8Jzl9njqp2k1w+BOwBlAdTTlQsurppPrOAe7hvPK29XDDQNTX05yDCX]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>281</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome back to another episode of The Ecom Show, a podcast where we cover all things e-commerce from Google Ads, and selling on Amazon, to email and sms marketing. This show is sponsored by Budai Media. A leading ecommerce growth agency that’s generated over $101M+ extra revenue for 200+ e-commerce brands.</p><br><p>Click on the link below to visit Budai Media:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Did you know that 60-80% of the people that visit your website abandon their carts and leave without ever making it to the checkout page?&nbsp;</p><br><p>This is why an abandoned cart flow is one of the most important email automations you can set up.</p><br><p>There are already thousands of videos and podcasts out there showing you how to create an abandoned cart flow. I’m not going to share the same basic steps of what to do with you.&nbsp;</p><br><p>Instead, I’m going to reveal what 7-8 figure brands are doing differently to generate more revenue than the rest. From deciding how many emails to send out, to knowing when’s the best time to send your emails, this episode will guide you to make all the right calls, and help you recover all that money you’re leaving behind from lost sales.&nbsp;</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release two new episodes every month, so stay tuned for more insights and stories from the world of ecommerce.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome back to another episode of The Ecom Show, a podcast where we cover all things e-commerce from Google Ads, and selling on Amazon, to email and sms marketing. This show is sponsored by Budai Media. A leading ecommerce growth agency that’s generated over $101M+ extra revenue for 200+ e-commerce brands.</p><br><p>Click on the link below to visit Budai Media:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Did you know that 60-80% of the people that visit your website abandon their carts and leave without ever making it to the checkout page?&nbsp;</p><br><p>This is why an abandoned cart flow is one of the most important email automations you can set up.</p><br><p>There are already thousands of videos and podcasts out there showing you how to create an abandoned cart flow. I’m not going to share the same basic steps of what to do with you.&nbsp;</p><br><p>Instead, I’m going to reveal what 7-8 figure brands are doing differently to generate more revenue than the rest. From deciding how many emails to send out, to knowing when’s the best time to send your emails, this episode will guide you to make all the right calls, and help you recover all that money you’re leaving behind from lost sales.&nbsp;</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release two new episodes every month, so stay tuned for more insights and stories from the world of ecommerce.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Click on the link below to learn more about us:</p><p>https://www.thebudaimedia.com/&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#280 Soma Tóth from Recart: How Recart Became the #1 SMS Marketing Platform for Shopify Brands</title>
			<itunes:title>#280 Soma Tóth from Recart: How Recart Became the #1 SMS Marketing Platform for Shopify Brands</itunes:title>
			<pubDate>Wed, 18 Sep 2024 19:15:03 GMT</pubDate>
			<itunes:duration>42:12</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/66e8964e3e30463a2d0db272/media.mp3" length="40426899" type="audio/mpeg"/>
			<guid isPermaLink="false">66e8964e3e30463a2d0db272</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/280-soma-toth-from-recart-how-recart-became-the-1-sms-market</link>
			<acast:episodeId>66e8964e3e30463a2d0db272</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>280-soma-toth-from-recart-how-recart-became-the-1-sms-market</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONnZMfo5ivuBFSCCK6jTSJ6CbaFLkUfgeMjakGpYgZQ2UAVSj6iq31FpzZnrfrqjWu7UNGWOzC73e0IvFI/L23y]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>280</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to episode 280 of The Ecom Show! Today, I’m joined by Soma Tóth, founder and CEO of Recart, a platform that’s helping Shopify brands scale their SMS marketing efforts. What began in 2016 as a tool to solve WooCommerce’s cart abandonment issues has evolved into one of the top-rated SMS marketing platforms on Shopify, boasting a 4.8-star rating and over 5000+ positive reviews.</p><br><p>In this episode, Soma takes us through Recart’s journey—from its early days as a small tool to its current status as the go-to SMS app for Shopify brands. We dive into the key decisions that led to the platform’s success, why they pivoted from WooCommerce to Shopify, and how AI and pop-ups are transforming SMS marketing.</p><br><p>Click on the link below to book a free demo with Recart:</p><p><a href="https://recart.com/shopify-app" rel="noopener noreferrer" target="_blank">https://recart.com/shopify-app</a>&nbsp;</p><br><p>In this episode, we’ll cover:</p><br><p>✅ How Recart evolved from a WooCommerce tool into the #1 SMS platform for Shopify.</p><p>✅ Why Shopify brands are turning to SMS marketing to increase conversions.</p><p>✅ How AI-powered pop-ups are helping brands capture more leads.</p><p>✅ Strategies that the top 1000 Shopify stores use to grow their SMS lists.</p><p>✅ Soma’s journey as a founder and the key decisions that shaped Recart’s success.</p><br><p>Thank you for tuning into The E-Com Show! We appreciate your support, and if you enjoyed this episode, don’t forget to subscribe and leave us a review.</p><br><p>Visit Budai Media’s website to learn more about us:</p><p>https://www.thebudaimedia.com/</p><p>&nbsp;&nbsp;&nbsp;</p><p>👥 Special Offer: Running an e-commerce store with over $50,000 monthly revenue? Book a free consultation with me to get a complete audit of your performance and retention marketing strategy.</p><br><p>https://calendly.com/budaimedia/strategy-call-with-daniel?month=2024-09</p><br><p>Before you go, don’t miss our free resource – the ‘Top 100 High-Converting Emails of Budai Media.’ It’s packed with invaluable marketing strategies that can boost your ecommerce business. Click the link below to grab your copy:</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce trends: https://www.thebudaimedia.com/weekly-newsletter-signup</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to episode 280 of The Ecom Show! Today, I’m joined by Soma Tóth, founder and CEO of Recart, a platform that’s helping Shopify brands scale their SMS marketing efforts. What began in 2016 as a tool to solve WooCommerce’s cart abandonment issues has evolved into one of the top-rated SMS marketing platforms on Shopify, boasting a 4.8-star rating and over 5000+ positive reviews.</p><br><p>In this episode, Soma takes us through Recart’s journey—from its early days as a small tool to its current status as the go-to SMS app for Shopify brands. We dive into the key decisions that led to the platform’s success, why they pivoted from WooCommerce to Shopify, and how AI and pop-ups are transforming SMS marketing.</p><br><p>Click on the link below to book a free demo with Recart:</p><p><a href="https://recart.com/shopify-app" rel="noopener noreferrer" target="_blank">https://recart.com/shopify-app</a>&nbsp;</p><br><p>In this episode, we’ll cover:</p><br><p>✅ How Recart evolved from a WooCommerce tool into the #1 SMS platform for Shopify.</p><p>✅ Why Shopify brands are turning to SMS marketing to increase conversions.</p><p>✅ How AI-powered pop-ups are helping brands capture more leads.</p><p>✅ Strategies that the top 1000 Shopify stores use to grow their SMS lists.</p><p>✅ Soma’s journey as a founder and the key decisions that shaped Recart’s success.</p><br><p>Thank you for tuning into The E-Com Show! We appreciate your support, and if you enjoyed this episode, don’t forget to subscribe and leave us a review.</p><br><p>Visit Budai Media’s website to learn more about us:</p><p>https://www.thebudaimedia.com/</p><p>&nbsp;&nbsp;&nbsp;</p><p>👥 Special Offer: Running an e-commerce store with over $50,000 monthly revenue? Book a free consultation with me to get a complete audit of your performance and retention marketing strategy.</p><br><p>https://calendly.com/budaimedia/strategy-call-with-daniel?month=2024-09</p><br><p>Before you go, don’t miss our free resource – the ‘Top 100 High-Converting Emails of Budai Media.’ It’s packed with invaluable marketing strategies that can boost your ecommerce business. Click the link below to grab your copy:</p><br><p>https://www.thebudaimedia.com/top100-emails</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce trends: https://www.thebudaimedia.com/weekly-newsletter-signup</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title> #279 David from Mito Group: How AI is Revolutionizing Performance Marketing</title>
			<itunes:title> #279 David from Mito Group: How AI is Revolutionizing Performance Marketing</itunes:title>
			<pubDate>Tue, 20 Aug 2024 12:00:00 GMT</pubDate>
			<itunes:duration>32:54</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/66c439e9c657d26e5d2af50b/media.mp3" length="31594005" type="audio/mpeg"/>
			<guid isPermaLink="false">66c439e9c657d26e5d2af50b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/279-david-from-mito-group-how-ai-is-revolutionizing-performa</link>
			<acast:episodeId>66c439e9c657d26e5d2af50b</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>279-david-from-mito-group-how-ai-is-revolutionizing-performa</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOWCudZ77NuuQNjuDGjzw4IMl/TKArdBLYAIf3sOHis8d7dGDxAmoWEI23nJVQurJR1CiQXKhBlNktwRWidLJUX]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>279</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to episode 279 of The E-Com Show, your go-to podcast for everything ecommerce! If you’re looking to scale your business, learn cutting-edge strategies, and hear expert advice from the leaders in the field, you’re in the right place. We don’t run ads on this show, so your support means the world to us. Be sure to subscribe and share with a friend to keep the momentum going!</p><br><p>Today, we’re thrilled to introduce David Minorics, Head of Performance Technologies at Mito Group. David brings a wealth of knowledge in AI and performance marketing, with a particular focus on industries like ecommerce, retail, and aviation.</p><br><p>Mito Group is a powerhouse of experts coming from four, interconnected fields serving enterprise clients across sectors and regions. They are working with major brands like Decathlon, and Deichmanns.&nbsp;</p><br><p>Visit Mito Group’s website to learn more:</p><p><a href="https://mito.group/performance" rel="noopener noreferrer" target="_blank">https://mito.group/performance</a>&nbsp;</p><br><p>In this episode, we’ll cover:</p><br><p>✅ How AI is transforming performance marketing and advertising.</p><p>✅ Why small businesses might need to think twice before relying solely on AI for ads.</p><p>✅ The role of AI in ecommerce and omnichannel retail strategies.</p><p>✅ AI’s impact on the aviation industry, including fuel optimization and sustainable marketing.</p><p>✅ Changes in data privacy laws and what it means for performance marketers.</p><br><p>Thank you for tuning into The E-Com Show! We appreciate your support, and if you enjoyed this episode, don’t forget to subscribe and leave us a review.&nbsp;</p><br><p>Connect with David Minorics:</p><p><a href="https://www.linkedin.com/in/davidminorics/?originalSubdomain=hu" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/davidminorics/?originalSubdomain=hu</a></p><p>&nbsp;</p><p>Learn more about Mito Group:</p><p><a href="https://mito.group/" rel="noopener noreferrer" target="_blank">https://mito.group/</a></p><br><p>Visit Budai Media’s website to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><p>&nbsp;&nbsp;&nbsp;</p><p>👥 Special Offer: Running an e-commerce store with over $50,000 monthly revenue? Book a free consultation with me to get a complete audit of your performance and retention marketing strategy.</p><br><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel?month=2024-08" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel?month=2024-08</a></p><br><p>Before you go, don’t miss our free resource – the ‘Top 100 High-Converting Emails of Budai Media.’ It’s packed with invaluable marketing strategies that can boost your ecommerce business. Click the link below to grab your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce trends: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out previous episodes and learn more about us here: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to episode 279 of The E-Com Show, your go-to podcast for everything ecommerce! If you’re looking to scale your business, learn cutting-edge strategies, and hear expert advice from the leaders in the field, you’re in the right place. We don’t run ads on this show, so your support means the world to us. Be sure to subscribe and share with a friend to keep the momentum going!</p><br><p>Today, we’re thrilled to introduce David Minorics, Head of Performance Technologies at Mito Group. David brings a wealth of knowledge in AI and performance marketing, with a particular focus on industries like ecommerce, retail, and aviation.</p><br><p>Mito Group is a powerhouse of experts coming from four, interconnected fields serving enterprise clients across sectors and regions. They are working with major brands like Decathlon, and Deichmanns.&nbsp;</p><br><p>Visit Mito Group’s website to learn more:</p><p><a href="https://mito.group/performance" rel="noopener noreferrer" target="_blank">https://mito.group/performance</a>&nbsp;</p><br><p>In this episode, we’ll cover:</p><br><p>✅ How AI is transforming performance marketing and advertising.</p><p>✅ Why small businesses might need to think twice before relying solely on AI for ads.</p><p>✅ The role of AI in ecommerce and omnichannel retail strategies.</p><p>✅ AI’s impact on the aviation industry, including fuel optimization and sustainable marketing.</p><p>✅ Changes in data privacy laws and what it means for performance marketers.</p><br><p>Thank you for tuning into The E-Com Show! We appreciate your support, and if you enjoyed this episode, don’t forget to subscribe and leave us a review.&nbsp;</p><br><p>Connect with David Minorics:</p><p><a href="https://www.linkedin.com/in/davidminorics/?originalSubdomain=hu" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/davidminorics/?originalSubdomain=hu</a></p><p>&nbsp;</p><p>Learn more about Mito Group:</p><p><a href="https://mito.group/" rel="noopener noreferrer" target="_blank">https://mito.group/</a></p><br><p>Visit Budai Media’s website to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><p>&nbsp;&nbsp;&nbsp;</p><p>👥 Special Offer: Running an e-commerce store with over $50,000 monthly revenue? Book a free consultation with me to get a complete audit of your performance and retention marketing strategy.</p><br><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel?month=2024-08" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel?month=2024-08</a></p><br><p>Before you go, don’t miss our free resource – the ‘Top 100 High-Converting Emails of Budai Media.’ It’s packed with invaluable marketing strategies that can boost your ecommerce business. Click the link below to grab your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce trends: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out previous episodes and learn more about us here: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#278 Wayne from IP International: Taking Dan Bilzerian’s Ignite to the Next Level in Europe</title>
			<itunes:title>#278 Wayne from IP International: Taking Dan Bilzerian’s Ignite to the Next Level in Europe</itunes:title>
			<pubDate>Tue, 06 Aug 2024 12:14:47 GMT</pubDate>
			<itunes:duration>36:55</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/66ad4c52c6ff02525ddb9b3a/media.mp3" length="35451672" type="audio/mpeg"/>
			<guid isPermaLink="false">66ad4c52c6ff02525ddb9b3a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/278-wayne-from-ip-international-taking-dan-bilzerians-ignite</link>
			<acast:episodeId>66ad4c52c6ff02525ddb9b3a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>278-wayne-from-ip-international-taking-dan-bilzerians-ignite</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOONvPQvm376RlixHbJey+osi+ZtmiaEzRWOT74Fsch196l2UskS48egrrh0TRnx8jxim2oeaH5lrRQOFFuCFea8]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>278</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hello and welcome to episode 278 of The Ecom Show, your go-to podcast for all things ecommerce! I'm your host, Daniel Budai, and I'm thrilled to have you join us today. As always, we're here to delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads!</p><br><p>Joining us today is Wayne Smith, founder of IP International and a renowned global speaker on Amazon business growth. Wayne's agency has achieved impressive success in the Nordic region. He's also instrumental in expanding Dan Bilzerian's lifestyle brand, Ignite, across Europe.&nbsp;</p><br><p>Join us in this episode as we discuss:&nbsp;</p><br><p>✅ Wayne's incredible journey from South Africa to becoming an entrepreneur in Europe.</p><br><p>✅ How he built and grew his agency, IP International, into one of the largest in the Nordics.</p><br><p>✅ The story behind his partnership with Dan Bilzerian's Ignite and their strategies for expanding in Europe.</p><br><p>✅How to promote vaping products and alcohol when you can't run ads?&nbsp;</p><br><p>✅How they use Instagram and micro influencers to get more customers.</p><br><p>If you enjoyed this episode, please make sure to subscribe and leave us a review so we can continue bringing you more great content.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Follow Wayne on LinkedIn:</p><p><a href="https://www.linkedin.com/in/wayne-smith-a75b09137/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/wayne-smith-a75b09137/</a>&nbsp;</p><br><p>Visit Ignite’s store:</p><p><a href="https://ignite.co/" rel="noopener noreferrer" target="_blank">https://ignite.co/</a>&nbsp;</p><p>&nbsp;</p><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hello and welcome to episode 278 of The Ecom Show, your go-to podcast for all things ecommerce! I'm your host, Daniel Budai, and I'm thrilled to have you join us today. As always, we're here to delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads!</p><br><p>Joining us today is Wayne Smith, founder of IP International and a renowned global speaker on Amazon business growth. Wayne's agency has achieved impressive success in the Nordic region. He's also instrumental in expanding Dan Bilzerian's lifestyle brand, Ignite, across Europe.&nbsp;</p><br><p>Join us in this episode as we discuss:&nbsp;</p><br><p>✅ Wayne's incredible journey from South Africa to becoming an entrepreneur in Europe.</p><br><p>✅ How he built and grew his agency, IP International, into one of the largest in the Nordics.</p><br><p>✅ The story behind his partnership with Dan Bilzerian's Ignite and their strategies for expanding in Europe.</p><br><p>✅How to promote vaping products and alcohol when you can't run ads?&nbsp;</p><br><p>✅How they use Instagram and micro influencers to get more customers.</p><br><p>If you enjoyed this episode, please make sure to subscribe and leave us a review so we can continue bringing you more great content.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Follow Wayne on LinkedIn:</p><p><a href="https://www.linkedin.com/in/wayne-smith-a75b09137/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/wayne-smith-a75b09137/</a>&nbsp;</p><br><p>Visit Ignite’s store:</p><p><a href="https://ignite.co/" rel="noopener noreferrer" target="_blank">https://ignite.co/</a>&nbsp;</p><p>&nbsp;</p><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#277 Liza Roeser from Fifty Flowers: Building an 8-Figure Floral Empire</title>
			<itunes:title>#277 Liza Roeser from Fifty Flowers: Building an 8-Figure Floral Empire</itunes:title>
			<pubDate>Tue, 23 Jul 2024 12:30:00 GMT</pubDate>
			<itunes:duration>34:43</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/669f71b782b4e4eb3d827312/media.mp3" length="33335814" type="audio/mpeg"/>
			<guid isPermaLink="false">669f71b782b4e4eb3d827312</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/277-liza-roeser-from-fifty-flowers-building-an-8-figure-flor</link>
			<acast:episodeId>669f71b782b4e4eb3d827312</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>277-liza-roeser-from-fifty-flowers-building-an-8-figure-flor</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONnJjshDt9l8XVEy1Gkgbk2nFI4mZWg3HQCPguh63fly/NAIuvKC1jRWu6u+rnpxcnmMwpOC/yoh6zi2xkZIULe]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>277</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p><br></p><p>Hello and welcome to episode 277 of The Ecom Show, your go-to podcast for all things ecommerce! I'm your host, Daniel Budai, and I'm thrilled to have you join us today. As always, we're here to delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads!</p><br><p>On today's episode, we're joined by Liza Roeser, the CEO of FiftyFlowers.com. Liza discovered her love for the floral industry in Ecuador in the 90s and has since built an impressive 8-figure business that ships flowers to nearly every corner of the world.&nbsp;</p><br><p>Visit their website to learn more about Fifty Flowers:</p><br><p>https://fiftyflowers.com/</p><br><p>In this episode, we’ll cover:</p><br><p>✅ How Liza made a million dollars in her first year.</p><p>✅ The strategies behind setting up a successful wholesale and B2C business online.</p><p>✅ How FiftyFlowers.com hit 8-figure annual revenue by selling flowers.</p><p>✅ The role of email marketing in driving their business growth.</p><p>✅ Insights on finding the right people and building a strong A-team.</p><br><p>This is the second floral business we have on the show this month! In a previous episode, we had an insightful conversation with Anita from Pink Clover Flowers, where we discussed the challenges and strategies behind managing a flower business, especially during peak seasons like Valentine's Day.</p><br><p><a href="https://podcasts.apple.com/hu/podcast/276-anita-from-pink-clover-flowers-inside-the/id1516804075?i=1000662400525" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/hu/podcast/276-anita-from-pink-clover-flowers-inside-the/id1516804075?i=1000662400525</a>&nbsp;</p><br><p>If you enjoyed this episode, please make sure to subscribe and leave us a review. We release new episodes every Tuesday, so stay tuned for more insights and stories from the world of ecommerce.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><br></p><p>Hello and welcome to episode 277 of The Ecom Show, your go-to podcast for all things ecommerce! I'm your host, Daniel Budai, and I'm thrilled to have you join us today. As always, we're here to delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads!</p><br><p>On today's episode, we're joined by Liza Roeser, the CEO of FiftyFlowers.com. Liza discovered her love for the floral industry in Ecuador in the 90s and has since built an impressive 8-figure business that ships flowers to nearly every corner of the world.&nbsp;</p><br><p>Visit their website to learn more about Fifty Flowers:</p><br><p>https://fiftyflowers.com/</p><br><p>In this episode, we’ll cover:</p><br><p>✅ How Liza made a million dollars in her first year.</p><p>✅ The strategies behind setting up a successful wholesale and B2C business online.</p><p>✅ How FiftyFlowers.com hit 8-figure annual revenue by selling flowers.</p><p>✅ The role of email marketing in driving their business growth.</p><p>✅ Insights on finding the right people and building a strong A-team.</p><br><p>This is the second floral business we have on the show this month! In a previous episode, we had an insightful conversation with Anita from Pink Clover Flowers, where we discussed the challenges and strategies behind managing a flower business, especially during peak seasons like Valentine's Day.</p><br><p><a href="https://podcasts.apple.com/hu/podcast/276-anita-from-pink-clover-flowers-inside-the/id1516804075?i=1000662400525" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/hu/podcast/276-anita-from-pink-clover-flowers-inside-the/id1516804075?i=1000662400525</a>&nbsp;</p><br><p>If you enjoyed this episode, please make sure to subscribe and leave us a review. We release new episodes every Tuesday, so stay tuned for more insights and stories from the world of ecommerce.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#276 Anita from Pink Clover Flowers: Inside the Challenges of Running a Flower Business</title>
			<itunes:title>#276 Anita from Pink Clover Flowers: Inside the Challenges of Running a Flower Business</itunes:title>
			<pubDate>Tue, 16 Jul 2024 11:39:02 GMT</pubDate>
			<itunes:duration>24:16</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/66965bd725c65be436bd8964/media.mp3" length="23305296" type="audio/mpeg"/>
			<guid isPermaLink="false">66965bd725c65be436bd8964</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/inside-the-challenges-of-running-a-flower-business</link>
			<acast:episodeId>66965bd725c65be436bd8964</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>inside-the-challenges-of-running-a-flower-business</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoON8fqxttu7J0AZe1FgGpK+uQE9oCWf4FxtUz9Tz08PR2WqIFrIwQ8EE6FCgGNOEpczC2R3iAa2yRiCJ81yRbCR8]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>276</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p><br></p><p>Welcome to episode 276 of The E-Com Show! Your go-to podcast for all things ecommerce. Join us as we delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads! Today, we're excited to introduce Anita, the operational executive of Pink Clover Flowers, a flourishing flower company based in Los Angeles.</p><br><p>Anita has been managing the operations at Pink Clover for over a year and a half, overseeing everything from hiring and marketing to expanding their influence in the LA market. She's currently spearheading their efforts to open new franchises and manage daily operations, including finances and customer service.</p><br><p>Visit their website to learn more about Pink Clover Flowers: https://pinkcloverla.com/</p><br><p>In this episode, we’ll cover:</p><br><p>✅ The unique positioning of Pink Clover’s floral arrangements in the US market.</p><p>✅ How Pink Clover’s extensive customer support and same-day delivery up to 6 PM sets them apart.</p><p>✅ The challenges and strategies behind managing a flower business, especially during peak seasons like Valentine's Day.</p><p>✅ Insights into Pink Clover’s marketing strategies, including the use of freelancers vs. agencies.</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release new episodes every Tuesday, so stay tuned for more insights and stories from the world of ecommerce.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><br></p><p>Welcome to episode 276 of The E-Com Show! Your go-to podcast for all things ecommerce. Join us as we delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads! Today, we're excited to introduce Anita, the operational executive of Pink Clover Flowers, a flourishing flower company based in Los Angeles.</p><br><p>Anita has been managing the operations at Pink Clover for over a year and a half, overseeing everything from hiring and marketing to expanding their influence in the LA market. She's currently spearheading their efforts to open new franchises and manage daily operations, including finances and customer service.</p><br><p>Visit their website to learn more about Pink Clover Flowers: https://pinkcloverla.com/</p><br><p>In this episode, we’ll cover:</p><br><p>✅ The unique positioning of Pink Clover’s floral arrangements in the US market.</p><p>✅ How Pink Clover’s extensive customer support and same-day delivery up to 6 PM sets them apart.</p><p>✅ The challenges and strategies behind managing a flower business, especially during peak seasons like Valentine's Day.</p><p>✅ Insights into Pink Clover’s marketing strategies, including the use of freelancers vs. agencies.</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release new episodes every Tuesday, so stay tuned for more insights and stories from the world of ecommerce.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#275 Tomas Cervenka from MTBiker: Building a 20 Million Euro Bike Empire</title>
			<itunes:title>#275 Tomas Cervenka from MTBiker: Building a 20 Million Euro Bike Empire</itunes:title>
			<pubDate>Tue, 09 Jul 2024 14:56:17 GMT</pubDate>
			<itunes:duration>30:21</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/668d4f5cc4d72731df2efc57/media.mp3" length="29081997" type="audio/mpeg"/>
			<guid isPermaLink="false">668d4f5cc4d72731df2efc57</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/275-tomas-cervenka-from-mtbiker-building-a-20-million-euro-b</link>
			<acast:episodeId>668d4f5cc4d72731df2efc57</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>275-tomas-cervenka-from-mtbiker-building-a-20-million-euro-b</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPL7hZ796DZebP7xJb0jiEXLk5p0YYMPQwHMtzooBqZdrJleGHeyq8HPS2dOZisAeoq0khBaLrJ38jgfYpIFYSi]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>275</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to episode 275 of The E-Com Show! Your go-to podcast for all things ecommerce. Join us as we delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads! Today, we're thrilled to have Tomas Cervenka, the visionary founder of MTBiker, join us to share his remarkable journey.</p><p>Tomas Cervenka started his entrepreneurial journey by programming an app for bikers as a teenager. Ten years ago, he launched an ecommerce store selling cycling products, which he has grown to generate an impressive 20 million euros in annual revenue. Tomas shares his path from university student to full-time business owner, highlighting the strategic decisions that propelled his brand forward.</p><p>Visit his website to learn more about MTBiker:</p><br><p>Slovakian Website: <a href="https://www.mtbiker.sk/" rel="noopener noreferrer" target="_blank">https://www.mtbiker.sk/</a></p><p>International Store: <a href="https://www.mtbiker.shop/" rel="noopener noreferrer" target="_blank">https://www.mtbiker.shop/</a></p><br><p>In this episode we’ll talk about:</p><br><p>✅ Entrepreneurship, E-commerce, and biking with a 25-year industry veteran.</p><br><p>✅ Whether university education is necessary for entrepreneurship.</p><br><p>✅E-commerce business growth, technology, and independence.</p><br><p>✅ Branding and performance marketing strategies for e-commerce businesses.</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release new episodes every Tuesday, so stay tuned for more insights and stories from the world of ecommerce.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to episode 275 of The E-Com Show! Your go-to podcast for all things ecommerce. Join us as we delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads! Today, we're thrilled to have Tomas Cervenka, the visionary founder of MTBiker, join us to share his remarkable journey.</p><p>Tomas Cervenka started his entrepreneurial journey by programming an app for bikers as a teenager. Ten years ago, he launched an ecommerce store selling cycling products, which he has grown to generate an impressive 20 million euros in annual revenue. Tomas shares his path from university student to full-time business owner, highlighting the strategic decisions that propelled his brand forward.</p><p>Visit his website to learn more about MTBiker:</p><br><p>Slovakian Website: <a href="https://www.mtbiker.sk/" rel="noopener noreferrer" target="_blank">https://www.mtbiker.sk/</a></p><p>International Store: <a href="https://www.mtbiker.shop/" rel="noopener noreferrer" target="_blank">https://www.mtbiker.shop/</a></p><br><p>In this episode we’ll talk about:</p><br><p>✅ Entrepreneurship, E-commerce, and biking with a 25-year industry veteran.</p><br><p>✅ Whether university education is necessary for entrepreneurship.</p><br><p>✅E-commerce business growth, technology, and independence.</p><br><p>✅ Branding and performance marketing strategies for e-commerce businesses.</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release new episodes every Tuesday, so stay tuned for more insights and stories from the world of ecommerce.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#274 Roy Kirchner from Ultimate 3D Printing Store: The Business of 3D Printing Explained</title>
			<itunes:title>#274 Roy Kirchner from Ultimate 3D Printing Store: The Business of 3D Printing Explained</itunes:title>
			<pubDate>Tue, 02 Jul 2024 12:14:05 GMT</pubDate>
			<itunes:duration>30:33</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/667e9b04482fca9c1b4868de/media.mp3" length="29269230" type="audio/mpeg"/>
			<guid isPermaLink="false">667e9b04482fca9c1b4868de</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/274-roy-kirchner-from-ultimate-3d-printing-store-the-busines</link>
			<acast:episodeId>667e9b04482fca9c1b4868de</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>274-roy-kirchner-from-ultimate-3d-printing-store-the-busines</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoON7xORrKfUCrrE/m2DRBSAoxLAQAZbWg9l3zsQOxY7GPjqTePeBKnvxlwz30soaFeXIebtQRIBWd91HFmh+uztv]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>274</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation! Welcome to The Ecom Show, where we bring you the best strategies, tactics, and insights from top ecommerce entrepreneurs, marketers, and agencies to help you elevate your own ecommerce store. I'm Daniel, your host, and the founder of Budai Media, a retention marketing agency that's generated over $80 million in additional sales for our clients.</p><br><p>Visit our website to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>In today's episode, we're thrilled to have Roy Kirchner, co-founder of Ultimate 3D Printing Store, join us. Roy's company serves a diverse range of clients from hobbyists to Fortune 500 companies with cutting-edge 3D printing technology. They have an inspiring story of growth and innovation, especially during the challenging times of COVID-19.</p><br><p>We delve into Roy's journey from a marketing and advertising background to discovering and mastering the world of 3D printing. He shares how he started his business in his home, expanded rapidly, and overcame the initial challenges of a niche market.</p><br><p>Key Insights from the Episode:</p><br><p>👉 The Early Days: Learn about Roy's transition from automotive marketing to 3D printing, the initial struggles, and how he found his first customers through organic growth and Reddit.</p><p>👉 Business Growth During COVID: Discover how Ultimate 3D Printing Store scaled from a small operation to a 65,000 square foot facility with 38 employees in just 90 days.</p><p>👉 The Power of Mentorship: Roy emphasizes the importance of finding mentors and building a network to guide you through the entrepreneurial journey.</p><p>👉 Technological Innovation: Explore the advancements in 3D printing, including the creation of a 3D printed supercar and the role of 3D printing in the dental industry.</p><br><p>Visit Ultimate 3D Printing Store to learn more about their products and services: <a href="https://www.u3dps.com/" rel="noopener noreferrer" target="_blank">https://www.u3dps.com/</a>&nbsp;</p><br><p>Thank you for tuning in to this episode of The Ecom Show. If you found it helpful, please share it with a friend, and make sure to leave us a review. We release new episodes every Tuesday, so don’t forget to hit the subscribe button to keep up with our latest insights.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><p>Connect with Roy on LinkedIn:&nbsp;</p><p><a href="https://www.linkedin.com/in/roykirchner/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/roykirchner/</a>&nbsp;</p><br><p>Connect with me on social media:&nbsp;</p><br><p>LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation! Welcome to The Ecom Show, where we bring you the best strategies, tactics, and insights from top ecommerce entrepreneurs, marketers, and agencies to help you elevate your own ecommerce store. I'm Daniel, your host, and the founder of Budai Media, a retention marketing agency that's generated over $80 million in additional sales for our clients.</p><br><p>Visit our website to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>In today's episode, we're thrilled to have Roy Kirchner, co-founder of Ultimate 3D Printing Store, join us. Roy's company serves a diverse range of clients from hobbyists to Fortune 500 companies with cutting-edge 3D printing technology. They have an inspiring story of growth and innovation, especially during the challenging times of COVID-19.</p><br><p>We delve into Roy's journey from a marketing and advertising background to discovering and mastering the world of 3D printing. He shares how he started his business in his home, expanded rapidly, and overcame the initial challenges of a niche market.</p><br><p>Key Insights from the Episode:</p><br><p>👉 The Early Days: Learn about Roy's transition from automotive marketing to 3D printing, the initial struggles, and how he found his first customers through organic growth and Reddit.</p><p>👉 Business Growth During COVID: Discover how Ultimate 3D Printing Store scaled from a small operation to a 65,000 square foot facility with 38 employees in just 90 days.</p><p>👉 The Power of Mentorship: Roy emphasizes the importance of finding mentors and building a network to guide you through the entrepreneurial journey.</p><p>👉 Technological Innovation: Explore the advancements in 3D printing, including the creation of a 3D printed supercar and the role of 3D printing in the dental industry.</p><br><p>Visit Ultimate 3D Printing Store to learn more about their products and services: <a href="https://www.u3dps.com/" rel="noopener noreferrer" target="_blank">https://www.u3dps.com/</a>&nbsp;</p><br><p>Thank you for tuning in to this episode of The Ecom Show. If you found it helpful, please share it with a friend, and make sure to leave us a review. We release new episodes every Tuesday, so don’t forget to hit the subscribe button to keep up with our latest insights.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><p>Connect with Roy on LinkedIn:&nbsp;</p><p><a href="https://www.linkedin.com/in/roykirchner/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/roykirchner/</a>&nbsp;</p><br><p>Connect with me on social media:&nbsp;</p><br><p>LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#273 Natalya Bondole From Loomlan: Building a Sustainable Furniture Business</title>
			<itunes:title>#273 Natalya Bondole From Loomlan: Building a Sustainable Furniture Business</itunes:title>
			<pubDate>Tue, 25 Jun 2024 12:39:41 GMT</pubDate>
			<itunes:duration>41:27</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/667a743c80efbb2b370d2aa0/media.mp3" length="39795144" type="audio/mpeg"/>
			<guid isPermaLink="false">667a743c80efbb2b370d2aa0</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/273-natalya-bondole-from-loomlan-building-a-sustainable-furn</link>
			<acast:episodeId>667a743c80efbb2b370d2aa0</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>273-natalya-bondole-from-loomlan-building-a-sustainable-furn</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOzI2h4Tqixe208KM+N51KKoUV5FpRKfBonp0pq4EgD1QymggwqB8lI9oIgYFMg7BRUmKY+CFzgb+yS9Tvx0Ejl]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>273</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation! Welcome back to The E-Comm Show, presented by Budai Media, where we delve into the world of ecommerce through the stories of entrepreneurs, marketers, and industry experts. Today, we are joined by Natalya Bondole, a versatile entrepreneur originally from Ukraine, now living in the US. She's not only the founder of Loomlan but also a publisher and author of the book "The Triangle of Prosperity." Her journey from Ukraine to the US and her passion for sustainability have shaped Loomlan into a thriving premium furniture business that prioritizes eco-friendly practices.</p><br><p>Before we dive into this episode, don't forget to subscribe to this podcast and share it with at least one friend. We don't run ads, and our growth is purely organic, so your support means the world to us. Now, let's jump into the episode!</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Key Insights from the Episode:</p><br><p>✅ Natalya’s Entrepreneurial Journey: The challenges and triumphs of building a sustainable business from scratch.</p><br><p>✅ The Importance of Cultural Diversity: The value having a culturally diverse team brings to your business.</p><br><p>✅ Sustainability and Giving Back: Natalya talks about her commitment to sustainability and how Loomlan contributes to environmental projects, such as reforestation. She explains how these initiatives are not only beneficial for the planet but also create a sense of purpose and fulfillment for her and her team.</p><br><p>✅ The Triangle of Prosperity: Natalya introduces her book, co-authored with her husband, which provides high-level insights into entrepreneurship, marketing strategies, and the importance of flexibility in business. She shares the motivation behind writing the book and how it serves as a guide for aspiring entrepreneurs.</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release new episodes every Tuesday, so stay tuned for more insights and stories from the world of ecommerce.</p><br><p>Get your copy of Natalia’s latest book, "The Triangle of Prosperity," today: <a href="https://a.co/d/00XEADNM" rel="noopener noreferrer" target="_blank">https://a.co/d/00XEADNM</a>&nbsp;</p><p>Visit Loomlan’s Website:<a href="https://tinadavies.com/" rel="noopener noreferrer" target="_blank"> https://</a><a href="http://loomlan.com" rel="noopener noreferrer" target="_blank">loomlan.com</a></p><p>Follow Natalya’s Entrepreneurial Journey on LinkedIn:<a href="https://www.linkedin.com/in/natalya-bondole/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/natalya-bondole/</a></p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation! Welcome back to The E-Comm Show, presented by Budai Media, where we delve into the world of ecommerce through the stories of entrepreneurs, marketers, and industry experts. Today, we are joined by Natalya Bondole, a versatile entrepreneur originally from Ukraine, now living in the US. She's not only the founder of Loomlan but also a publisher and author of the book "The Triangle of Prosperity." Her journey from Ukraine to the US and her passion for sustainability have shaped Loomlan into a thriving premium furniture business that prioritizes eco-friendly practices.</p><br><p>Before we dive into this episode, don't forget to subscribe to this podcast and share it with at least one friend. We don't run ads, and our growth is purely organic, so your support means the world to us. Now, let's jump into the episode!</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Key Insights from the Episode:</p><br><p>✅ Natalya’s Entrepreneurial Journey: The challenges and triumphs of building a sustainable business from scratch.</p><br><p>✅ The Importance of Cultural Diversity: The value having a culturally diverse team brings to your business.</p><br><p>✅ Sustainability and Giving Back: Natalya talks about her commitment to sustainability and how Loomlan contributes to environmental projects, such as reforestation. She explains how these initiatives are not only beneficial for the planet but also create a sense of purpose and fulfillment for her and her team.</p><br><p>✅ The Triangle of Prosperity: Natalya introduces her book, co-authored with her husband, which provides high-level insights into entrepreneurship, marketing strategies, and the importance of flexibility in business. She shares the motivation behind writing the book and how it serves as a guide for aspiring entrepreneurs.</p><br><p>Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release new episodes every Tuesday, so stay tuned for more insights and stories from the world of ecommerce.</p><br><p>Get your copy of Natalia’s latest book, "The Triangle of Prosperity," today: <a href="https://a.co/d/00XEADNM" rel="noopener noreferrer" target="_blank">https://a.co/d/00XEADNM</a>&nbsp;</p><p>Visit Loomlan’s Website:<a href="https://tinadavies.com/" rel="noopener noreferrer" target="_blank"> https://</a><a href="http://loomlan.com" rel="noopener noreferrer" target="_blank">loomlan.com</a></p><p>Follow Natalya’s Entrepreneurial Journey on LinkedIn:<a href="https://www.linkedin.com/in/natalya-bondole/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/natalya-bondole/</a></p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#272: Luke Davies from Tina Davies: Building a Global Brand in the Permanent Makeup Industry</title>
			<itunes:title>#272: Luke Davies from Tina Davies: Building a Global Brand in the Permanent Makeup Industry</itunes:title>
			<pubDate>Tue, 18 Jun 2024 12:20:35 GMT</pubDate>
			<itunes:duration>33:35</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/667179dee9a74e10c47710fd/media.mp3" length="32177388" type="audio/mpeg"/>
			<guid isPermaLink="false">667179dee9a74e10c47710fd</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/272-luke-davis-from-tina-davies-building-a-global-brand-in-t</link>
			<acast:episodeId>667179dee9a74e10c47710fd</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>272-luke-davis-from-tina-davies-building-a-global-brand-in-t</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOM+xaX7VkZUkluEqOV9SS36cI17cadnF5TrPqrPDHEwBh/CEIOHK+jqHGdfGY0yaKmPtaku7COo85BbJFQES72P]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>272</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation! Welcome to The Ecom Show, where we bring you the best strategies, tactics, and insights from top ecommerce entrepreneurs, marketers, and agencies to help you elevate your own ecommerce store. I'm Daniel, your host, and the founder of Budai Media, a retention marketing agency that's generated over $80 million in additional sales for our clients.</p><br><p>Visit our website to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>In today's special episode, we're excited to have Luke Davies, the co-founder of Tina Davies, join us. Tina Davies is a leading brand in the Permanent Cosmetics industry, designing and distributing high-quality tools and products for permanent makeup artists worldwide. They have a strong presence in over 40 countries and have been instrumental in shaping the niche market of permanent cosmetics.</p><br><p>We'll be discussing the journey of Tina Davies, exploring how they expanded globally, the unique challenges they faced, and their innovative approach to product development and marketing. Luke shares his insights on building a successful brand, the importance of quality in niche markets, and their plans for the future.</p><br><p>Visit Tina Davies to learn more about them:</p><p>https://tinadavies.com/</p><br><p><strong>Key Insights from the Episode:</strong></p><br><p>👉 <strong>Starting a Successful eCommerce Business in the Beauty Industry</strong>: Learn how Luke and Tina Davies leveraged their expertise and passion to create a niche product line that met the specific needs of permanent makeup artists.</p><p>👉 <strong>The Email Strategy</strong>: Discover how Tina Davies used a Harry’s Razors-inspired email strategy to build an extensive email list and engage with their target audience effectively.</p><p>👉 <strong>Future Plans</strong>: Get insights into Tina Davies' future goals, including certification programs, professionalizing customer experiences, and expanding their product line to meet evolving market demands.</p><br><p>Thank you for listening to this episode of The Ecom Show. If you found it helpful, please share it with a friend, and make sure to leave us a review. We release new episodes every Tuesday, so don’t forget to hit the subscribe button to keep up with our latest insights.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Follow and connect with Luke Davies on LinkedIn: <a href="https://www.linkedin.com/in/lukedavies1/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/lukedavies1/</a></p><br><p>Connect with me:&nbsp;</p><br><p>LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation! Welcome to The Ecom Show, where we bring you the best strategies, tactics, and insights from top ecommerce entrepreneurs, marketers, and agencies to help you elevate your own ecommerce store. I'm Daniel, your host, and the founder of Budai Media, a retention marketing agency that's generated over $80 million in additional sales for our clients.</p><br><p>Visit our website to learn more about us: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>In today's special episode, we're excited to have Luke Davies, the co-founder of Tina Davies, join us. Tina Davies is a leading brand in the Permanent Cosmetics industry, designing and distributing high-quality tools and products for permanent makeup artists worldwide. They have a strong presence in over 40 countries and have been instrumental in shaping the niche market of permanent cosmetics.</p><br><p>We'll be discussing the journey of Tina Davies, exploring how they expanded globally, the unique challenges they faced, and their innovative approach to product development and marketing. Luke shares his insights on building a successful brand, the importance of quality in niche markets, and their plans for the future.</p><br><p>Visit Tina Davies to learn more about them:</p><p>https://tinadavies.com/</p><br><p><strong>Key Insights from the Episode:</strong></p><br><p>👉 <strong>Starting a Successful eCommerce Business in the Beauty Industry</strong>: Learn how Luke and Tina Davies leveraged their expertise and passion to create a niche product line that met the specific needs of permanent makeup artists.</p><p>👉 <strong>The Email Strategy</strong>: Discover how Tina Davies used a Harry’s Razors-inspired email strategy to build an extensive email list and engage with their target audience effectively.</p><p>👉 <strong>Future Plans</strong>: Get insights into Tina Davies' future goals, including certification programs, professionalizing customer experiences, and expanding their product line to meet evolving market demands.</p><br><p>Thank you for listening to this episode of The Ecom Show. If you found it helpful, please share it with a friend, and make sure to leave us a review. We release new episodes every Tuesday, so don’t forget to hit the subscribe button to keep up with our latest insights.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Follow and connect with Luke Davies on LinkedIn: <a href="https://www.linkedin.com/in/lukedavies1/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/lukedavies1/</a></p><br><p>Connect with me:&nbsp;</p><br><p>LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title> #271: Norbert Krizsan from Mito Group: How AI Is Reshaping The Future of Design </title>
			<itunes:title> #271: Norbert Krizsan from Mito Group: How AI Is Reshaping The Future of Design </itunes:title>
			<pubDate>Tue, 11 Jun 2024 11:56:00 GMT</pubDate>
			<itunes:duration>37:04</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/66683b303484e000121735ca/media.mp3" length="35514639" type="audio/mpeg"/>
			<guid isPermaLink="false">66683b303484e000121735ca</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/271-norbert-krizsam-from-mito-group-how-ai-is-reshaping-the-</link>
			<acast:episodeId>66683b303484e000121735ca</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>271-norbert-krizsam-from-mito-group-how-ai-is-reshaping-the-</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOP3RJspiIdvnqzkab24DkMnlnO3lxmH3wKMCfhZFYFQcalQrbdaJHrBuQW+R56QNojmogkQmUguOtY4ldamHym9]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>271</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation! Welcome to The Ecom Show, where we bring you the best strategies, tactics, and insights from top ecommerce entrepreneurs, marketers, and agencies to help you elevate your own ecommerce store. I'm Daniel, your host, and the founder of Budai Media, a retention marketing agency that's generated over $80 million in additional sales for our clients.</p><p>Visit our website to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>In today's special episode, we're thrilled to record from a real studio for the first time, moving away from our usual online setup.Our guest today is Norbert Krizsan, the Design Strategy Advisor at Mito Group. Mito Group is a powerhouse of experts coming from four, interconnected fields serving enterprise clients across sectors and regions. They are working with major brands like Burger King and Mastercard.</p><p>We'll be discussing AI's impact on design, exploring questions such as whether AI will replace designers and how it transforms the industry. Norbert shares his insights on the limitations and potential of AI in creative fields, and we delve into how AI is reshaping decision-making and problem-solving.</p><p>Key Insights from the Episode:</p><p>👉AI and Design: Understand how AI tools like Midjourney and ChatGPT are influencing the design landscape and what it means for the future of creative industries.</p><p>👉Decision Making: Learn about the connection between AI, decision-making, and human cognitive abilities.</p><p>👉Implementation Strategies: Discover whether a top-down or bottom-up approach is more effective for integrating AI in a company.</p><p>👉Practical Applications: Hear examples of how AI is currently used in design for concept creation and summarizing extensive documents.</p><p>Thank you for listening to this episode of The Ecom Show. If you found it helpful, please share it with a friend, and make sure to leave us a review. We release new episodes every Tuesday, so don’t forget to hit the subscribe button to keep up with our latest insights.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>&nbsp;Follow and connect with Mito Group and Norbert Krizsan:&nbsp;</p><p><a href="https://mito.hu/" rel="noopener noreferrer" target="_blank">https://mito.hu/</a></p><p><a href="https://www.linkedin.com/company/hellowearemito/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/hellowearemito/</a></p><p>Norbert:<a href="https://www.linkedin.com/in/norbertkrizsan/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/norbertkrizsan/</a></p><br><p>Connect with me:&nbsp;</p><br><p>LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation! Welcome to The Ecom Show, where we bring you the best strategies, tactics, and insights from top ecommerce entrepreneurs, marketers, and agencies to help you elevate your own ecommerce store. I'm Daniel, your host, and the founder of Budai Media, a retention marketing agency that's generated over $80 million in additional sales for our clients.</p><p>Visit our website to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>In today's special episode, we're thrilled to record from a real studio for the first time, moving away from our usual online setup.Our guest today is Norbert Krizsan, the Design Strategy Advisor at Mito Group. Mito Group is a powerhouse of experts coming from four, interconnected fields serving enterprise clients across sectors and regions. They are working with major brands like Burger King and Mastercard.</p><p>We'll be discussing AI's impact on design, exploring questions such as whether AI will replace designers and how it transforms the industry. Norbert shares his insights on the limitations and potential of AI in creative fields, and we delve into how AI is reshaping decision-making and problem-solving.</p><p>Key Insights from the Episode:</p><p>👉AI and Design: Understand how AI tools like Midjourney and ChatGPT are influencing the design landscape and what it means for the future of creative industries.</p><p>👉Decision Making: Learn about the connection between AI, decision-making, and human cognitive abilities.</p><p>👉Implementation Strategies: Discover whether a top-down or bottom-up approach is more effective for integrating AI in a company.</p><p>👉Practical Applications: Hear examples of how AI is currently used in design for concept creation and summarizing extensive documents.</p><p>Thank you for listening to this episode of The Ecom Show. If you found it helpful, please share it with a friend, and make sure to leave us a review. We release new episodes every Tuesday, so don’t forget to hit the subscribe button to keep up with our latest insights.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>&nbsp;Follow and connect with Mito Group and Norbert Krizsan:&nbsp;</p><p><a href="https://mito.hu/" rel="noopener noreferrer" target="_blank">https://mito.hu/</a></p><p><a href="https://www.linkedin.com/company/hellowearemito/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/hellowearemito/</a></p><p>Norbert:<a href="https://www.linkedin.com/in/norbertkrizsan/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/norbertkrizsan/</a></p><br><p>Connect with me:&nbsp;</p><br><p>LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#270 Budai Media Specials: How to Use AI to Create High Converting Email Campaigns</title>
			<itunes:title>#270 Budai Media Specials: How to Use AI to Create High Converting Email Campaigns</itunes:title>
			<pubDate>Tue, 04 Jun 2024 12:30:00 GMT</pubDate>
			<itunes:duration>25:09</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/665e66b69b516d0011012e9b/media.mp3" length="24098847" type="audio/mpeg"/>
			<guid isPermaLink="false">665e66b69b516d0011012e9b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/270how-to-use-ai-to-create-high-converting-emails</link>
			<acast:episodeId>665e66b69b516d0011012e9b</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>270how-to-use-ai-to-create-high-converting-emails</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPWxXSEugyYstg3k2hPZOuq/ohpQS31SEPSk2+8Y3NwBiAJy7kgBsJJtxQazB6fM7AIIrlTfEsgeINE7L1LgYAF]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>270</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to another one of our Budai Media Specials, a series where I share the latest tips, insights, and strategies that have been tried and tested at my own agency to help you grow your ecommerce brand. I'm Daniel, your host and the founder of Budai Media, a retention marketing agency that's generated over $80 million in additional sales for our clients. In today's episode, I'm going to show you how you can use AI to create high-converting email campaigns.</p><br><p>Visit our website to learn more:<a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">&nbsp;</a></p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p><strong>Key Insights from the Episode:</strong></p><br><p>✅ <strong>AI-Powered Email Campaigns:</strong> Learn how to use AI for copywriting, design, data interpretation, and segmentation in your email marketing efforts.&nbsp;</p><br><p>✅ <strong>Effective Copywriting with AI:</strong> Explore the practical applications of AI tools like ChatGPT for research, content summarization, generating buyer personas, and creating compelling subject lines, hooks, and CTAs.</p><br><p>✅ <strong>Design with AI:</strong> See how AI tools like Midjourney and Booth.ai can enhance your email visuals, creating high-quality hero images and product-specific images tailored to your target audience.</p><br><p>✅ <strong>Predictive Analytics in Klaviyo:</strong> Uncover the power of predictive analytics for segmentation and personalized email campaigns. Learn how to utilize metrics like customer lifetime value, predicted gender, and estimated date of next order to optimize your email marketing strategy.</p><br><p>✅ <strong>Best Practices and Case Studies:</strong> Gain insights from real-world examples and case studies demonstrating the effectiveness of AI in email marketing, highlighting the success of AI-generated content in driving engagement and revenue.</p><br><p>Thank you for listening to this episode of The Ecom Show. If you found it helpful, please share it with a friend, and make sure to leave us a review. We release new episodes every Tuesday, so don’t forget to hit the subscribe button to keep up with our latest insights.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Connect with me:&nbsp;</p><br><p>LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to another one of our Budai Media Specials, a series where I share the latest tips, insights, and strategies that have been tried and tested at my own agency to help you grow your ecommerce brand. I'm Daniel, your host and the founder of Budai Media, a retention marketing agency that's generated over $80 million in additional sales for our clients. In today's episode, I'm going to show you how you can use AI to create high-converting email campaigns.</p><br><p>Visit our website to learn more:<a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">&nbsp;</a></p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p><strong>Key Insights from the Episode:</strong></p><br><p>✅ <strong>AI-Powered Email Campaigns:</strong> Learn how to use AI for copywriting, design, data interpretation, and segmentation in your email marketing efforts.&nbsp;</p><br><p>✅ <strong>Effective Copywriting with AI:</strong> Explore the practical applications of AI tools like ChatGPT for research, content summarization, generating buyer personas, and creating compelling subject lines, hooks, and CTAs.</p><br><p>✅ <strong>Design with AI:</strong> See how AI tools like Midjourney and Booth.ai can enhance your email visuals, creating high-quality hero images and product-specific images tailored to your target audience.</p><br><p>✅ <strong>Predictive Analytics in Klaviyo:</strong> Uncover the power of predictive analytics for segmentation and personalized email campaigns. Learn how to utilize metrics like customer lifetime value, predicted gender, and estimated date of next order to optimize your email marketing strategy.</p><br><p>✅ <strong>Best Practices and Case Studies:</strong> Gain insights from real-world examples and case studies demonstrating the effectiveness of AI in email marketing, highlighting the success of AI-generated content in driving engagement and revenue.</p><br><p>Thank you for listening to this episode of The Ecom Show. If you found it helpful, please share it with a friend, and make sure to leave us a review. We release new episodes every Tuesday, so don’t forget to hit the subscribe button to keep up with our latest insights.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Connect with me:&nbsp;</p><br><p>LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#269 Budai Media Specials: How To Audit Your Ecommerce Email Marketing Setup Like a Pro</title>
			<itunes:title>#269 Budai Media Specials: How To Audit Your Ecommerce Email Marketing Setup Like a Pro</itunes:title>
			<pubDate>Wed, 29 May 2024 16:01:58 GMT</pubDate>
			<itunes:duration>30:32</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/66575176800ae10012ce8d5f/media.mp3" length="29245461" type="audio/mpeg"/>
			<guid isPermaLink="false">66575176800ae10012ce8d5f</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/269-budai-media-specials-how-to-audit-your-ecommerce-email</link>
			<acast:episodeId>66575176800ae10012ce8d5f</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>269-budai-media-specials-how-to-audit-your-ecommerce-email</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPnT5MsJ2ymf3Sw6VN6lbYPoGkYyAtECZEt6i1yD0W0+GETcpWvXFF0IStxrsxt6TYjKvPXjNfoEEgu2BMn9Ynl]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation, </p><br><p>Welcome back to The Ecom Show, presented by Budai Media, where we share the latest tips, strategies, and ecommerce insights to help you grow your brand. I'm Daniel Budai, your podcast host and the founder of Budai Media. Budai Media is a leading ecommerce marketing agency that’s generated more than $80 million in additional sales over the last seven years with the help of email, SMS, and Google Ads marketing.&nbsp;</p><br><p>Visit our website to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In today's special episode, I'm going to share with you my 50-point email marketing checklist. This is a powerful tool I've used to audit the email marketing strategies of over 200 ecommerce brands. This checklist helps you analyze each aspect of your email marketing setup and gives you a detailed and actionable plan to improve your strategy. We’ve got pointers to help you audit your email strategy, flows, creatives, and more, ensuring every part of your email marketing is performing at its best.&nbsp;</p><br><p><strong>Key Insights from the Episode:</strong></p><br><p>✅I ntroduction to the 50-Point Checklist: Learn why this checklist is essential for six to seven-figure ecommerce brands and how it can improve your email marketing efficiency.</p><br><p>✅ The Need for Email Marketing Audits: Understand the importance of regular email marketing audits to keep your strategy up-to-date and effective.</p><br><p>✅ How to Use Our 50-Point Checklist: Step-by-step guidance on using the checklist to audit and optimize your email marketing strategy, covering areas like strategy, Klaviyo flows, website popups, email campaigns, email creatives, and key performance indicators (KPIs).</p><br><p>Download the checklist:</p><br><p><a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>Thank you for listening to this episode of The Ecom Show. If you found it helpful, please share it with a friend, and make sure to leave us a review. We release new episodes every Tuesday, so don’t forget to hit the subscribe button to keep up with our latest insights.</p><br><p>Connect with me:&nbsp;</p><br><p>LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation, </p><br><p>Welcome back to The Ecom Show, presented by Budai Media, where we share the latest tips, strategies, and ecommerce insights to help you grow your brand. I'm Daniel Budai, your podcast host and the founder of Budai Media. Budai Media is a leading ecommerce marketing agency that’s generated more than $80 million in additional sales over the last seven years with the help of email, SMS, and Google Ads marketing.&nbsp;</p><br><p>Visit our website to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In today's special episode, I'm going to share with you my 50-point email marketing checklist. This is a powerful tool I've used to audit the email marketing strategies of over 200 ecommerce brands. This checklist helps you analyze each aspect of your email marketing setup and gives you a detailed and actionable plan to improve your strategy. We’ve got pointers to help you audit your email strategy, flows, creatives, and more, ensuring every part of your email marketing is performing at its best.&nbsp;</p><br><p><strong>Key Insights from the Episode:</strong></p><br><p>✅I ntroduction to the 50-Point Checklist: Learn why this checklist is essential for six to seven-figure ecommerce brands and how it can improve your email marketing efficiency.</p><br><p>✅ The Need for Email Marketing Audits: Understand the importance of regular email marketing audits to keep your strategy up-to-date and effective.</p><br><p>✅ How to Use Our 50-Point Checklist: Step-by-step guidance on using the checklist to audit and optimize your email marketing strategy, covering areas like strategy, Klaviyo flows, website popups, email campaigns, email creatives, and key performance indicators (KPIs).</p><br><p>Download the checklist:</p><br><p><a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>Thank you for listening to this episode of The Ecom Show. If you found it helpful, please share it with a friend, and make sure to leave us a review. We release new episodes every Tuesday, so don’t forget to hit the subscribe button to keep up with our latest insights.</p><br><p>Connect with me:&nbsp;</p><br><p>LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#268 Sabir Semerkant From Growth by Sabir: Scaling Ecommerce Brands to 7, 8, and 9 Figures with the 8-D Method</title>
			<itunes:title>#268 Sabir Semerkant From Growth by Sabir: Scaling Ecommerce Brands to 7, 8, and 9 Figures with the 8-D Method</itunes:title>
			<pubDate>Tue, 21 May 2024 11:30:00 GMT</pubDate>
			<itunes:duration>44:02</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/664c4b032cecde0012c4539c/media.mp3" length="42179550" type="audio/mpeg"/>
			<guid isPermaLink="false">664c4b032cecde0012c4539c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/268-sabir-semerkant-from-growth-by-sabir-scaling-ecommerce-b</link>
			<acast:episodeId>664c4b032cecde0012c4539c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>268-sabir-semerkant-from-growth-by-sabir-scaling-ecommerce-b</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoON1jZ9uXi7H2/QUPK4a0552+L8P2r5VW065qYErhQsleymleplV0T3wiNNge6zOuIqE553HNKldbEr3d6rc6hak]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome back to The E-Comm Show, where we explore the cutting edge of ecommerce through the eyes of industry leaders. In this episode, we have the pleasure of hosting Sabir Semerkant, the founder of Growth by Sabir, who has over 25 years of experience helping brands achieve extraordinary growth. Sabir has worked with renowned figures like Gary Vaynerchuk and Neil Patel, and has developed a unique 8-D Method to help brands scale from seven to nine figures and beyond.</p><br><p>For our new listeners, here's a quick brief about Budai Media:</p><br><p>Budai Media is a Klaviyo Platinum Partner retention marketing agency that helps e-commerce brands boost their revenue with the help of email, and SMS marketing. In the last five years, we’ve worked with 200+ D2C brands and over $80 million in additional sales for them. Click on the link below to learn more about our services:</p><br><p>https://www.thebudaimedia.com/</p><br><p>Key Insights from the Episode:</p><br><p>✅ <strong>Sabir's Diverse Journey: </strong>From his early obsession with computers at the age of six to becoming a software engineer and eventually a growth strategist, Sabir shares his unique path and the power of saying "yes" to opportunities that led to his success.</p><br><p>✅ <strong>The 8-D Method Explained: </strong>Sabir breaks down his 8-D Method, a comprehensive framework that addresses performance optimization, customer journey, pricing and promotion, marketing through storytelling, product positioning, brand building, tech and logistics, and team training. He explains how this method ensures sustainable and profitable growth for ecommerce brands.</p><br><p>✅ <strong>Real-World Success Stories:</strong> Sabir provides examples of brands that have significantly benefited from his 8-D Method, including a fashion brand that grew from $1 million to $6.5 million in just 12 weeks. He also emphasizes the importance of journaling and documenting successes and failures to continuously improve.</p><br><p><strong>✅ Upcoming Live Workshop: </strong>Sabir invites our listeners to join his next live workshop to gain deeper insights into the 8-D Method and learn actionable strategies to grow their ecommerce businesses. This free workshop includes case studies and an interactive Q&amp;A session.</p><br><p>Check out Growth by Sabir and explore the range of services they offer:</p><br><p><a href="https://www.growthbysabir.com/" rel="noopener noreferrer" target="_blank">https://www.growthbysabir.com/</a></p><br><p><br></p><p>Register for Sabir’s next live workshop:</p><p><a href="https://www.growthbysabir.com/workshop" rel="noopener noreferrer" target="_blank">https://www.growthbysabir.com/workshop</a></p><br><p>Follow Sabir on social media for more updates about his ecommerce journey:</p><p><a href="https://www.linkedin.com/in/sabir-semerkant/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/sabir-semerkant/</a></p><br><p>Thanks for tuning in to this enlightening episode. Your support powers us forward, so please subscribe, share, and help us reach more ecommerce enthusiasts.</p><br><p>Before you go, we have a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome back to The E-Comm Show, where we explore the cutting edge of ecommerce through the eyes of industry leaders. In this episode, we have the pleasure of hosting Sabir Semerkant, the founder of Growth by Sabir, who has over 25 years of experience helping brands achieve extraordinary growth. Sabir has worked with renowned figures like Gary Vaynerchuk and Neil Patel, and has developed a unique 8-D Method to help brands scale from seven to nine figures and beyond.</p><br><p>For our new listeners, here's a quick brief about Budai Media:</p><br><p>Budai Media is a Klaviyo Platinum Partner retention marketing agency that helps e-commerce brands boost their revenue with the help of email, and SMS marketing. In the last five years, we’ve worked with 200+ D2C brands and over $80 million in additional sales for them. Click on the link below to learn more about our services:</p><br><p>https://www.thebudaimedia.com/</p><br><p>Key Insights from the Episode:</p><br><p>✅ <strong>Sabir's Diverse Journey: </strong>From his early obsession with computers at the age of six to becoming a software engineer and eventually a growth strategist, Sabir shares his unique path and the power of saying "yes" to opportunities that led to his success.</p><br><p>✅ <strong>The 8-D Method Explained: </strong>Sabir breaks down his 8-D Method, a comprehensive framework that addresses performance optimization, customer journey, pricing and promotion, marketing through storytelling, product positioning, brand building, tech and logistics, and team training. He explains how this method ensures sustainable and profitable growth for ecommerce brands.</p><br><p>✅ <strong>Real-World Success Stories:</strong> Sabir provides examples of brands that have significantly benefited from his 8-D Method, including a fashion brand that grew from $1 million to $6.5 million in just 12 weeks. He also emphasizes the importance of journaling and documenting successes and failures to continuously improve.</p><br><p><strong>✅ Upcoming Live Workshop: </strong>Sabir invites our listeners to join his next live workshop to gain deeper insights into the 8-D Method and learn actionable strategies to grow their ecommerce businesses. This free workshop includes case studies and an interactive Q&amp;A session.</p><br><p>Check out Growth by Sabir and explore the range of services they offer:</p><br><p><a href="https://www.growthbysabir.com/" rel="noopener noreferrer" target="_blank">https://www.growthbysabir.com/</a></p><br><p><br></p><p>Register for Sabir’s next live workshop:</p><p><a href="https://www.growthbysabir.com/workshop" rel="noopener noreferrer" target="_blank">https://www.growthbysabir.com/workshop</a></p><br><p>Follow Sabir on social media for more updates about his ecommerce journey:</p><p><a href="https://www.linkedin.com/in/sabir-semerkant/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/sabir-semerkant/</a></p><br><p>Thanks for tuning in to this enlightening episode. Your support powers us forward, so please subscribe, share, and help us reach more ecommerce enthusiasts.</p><br><p>Before you go, we have a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#267 Anton Anhammer from Ovolin: A 30 Year Old Swedish Paint Store's Shift to the Digital Marketplace]]></title>
			<itunes:title><![CDATA[#267 Anton Anhammer from Ovolin: A 30 Year Old Swedish Paint Store's Shift to the Digital Marketplace]]></itunes:title>
			<pubDate>Thu, 16 May 2024 11:30:14 GMT</pubDate>
			<itunes:duration>31:07</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/664537824f61540012c192f7/media.mp3" length="29883054" type="audio/mpeg"/>
			<guid isPermaLink="false">664537824f61540012c192f7</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/267-anton-anhammer-from-ovolin-a-30-year-old-swedish-paint-s</link>
			<acast:episodeId>664537824f61540012c192f7</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>267-anton-anhammer-from-ovolin-a-30-year-old-swedish-paint-s</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPSfL4XlbQtyM1f6qW2l0cYVxdY+dTdrVxx8mWCMxeCQH4Oo2eGqrhnXJFj5RXu5yLuv0b0XBS5dv0iYxv2/WUq]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>267</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to episode 267 of The Ecom Show! Your go-to podcast for all things ecommerce. Join us as we explore strategies, tactics, and insider tips to bolster your ecommerce store. If you enjoy our discussions, don't forget to subscribe and share with a friend – we rely on our listeners like you to grow, as we don’t run ads! Today, we're pleased to host Anton Anhammer, the ecommerce manager at Ovolin, a company with over three decades in the paint industry.</p><br><p>Visit Ovolin to learn more:&nbsp;</p><p><a href="https://ovolin.se/" rel="noopener noreferrer" target="_blank">https://ovolin.se/</a></p><br><p>Tune into this episode to learn more about:</p><br><p>✅ Ovolin’s Transition to Ecommerce: Explore how Ovolin has navigated the shift from a brick-and-mortar setup to an online business model, addressing the unique challenges and opportunities that come with modernizing a longstanding company.</p><br><p>✅ Ovolin’s Approach To Digital Marketing: In this episode, we discuss Ovolin’s approach to online marketing, including their success with Google Ads and Meta Ads, and why TikTok hasn't worked well for them. We also cover how SEO and email marketing are important parts of their strategy to attract and retain customers.</p><br><p>✅ Expanding Product Lines: Discover how Ovolin has expanded its offerings to include a variety of home preservation products, meeting the needs of today’s consumers and extending their market reach beyond just paint.</p><br><p>Thank you for tuning in to this episode. If you found it informative, please subscribe to our channel, leave a review on your favorite podcasting platform, and share this episode with a friend to help us reach more listeners.</p><br><p>Click on the link below to download a free copy of Budai Media’s Top 100 High-Converting Emails:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to episode 267 of The Ecom Show! Your go-to podcast for all things ecommerce. Join us as we explore strategies, tactics, and insider tips to bolster your ecommerce store. If you enjoy our discussions, don't forget to subscribe and share with a friend – we rely on our listeners like you to grow, as we don’t run ads! Today, we're pleased to host Anton Anhammer, the ecommerce manager at Ovolin, a company with over three decades in the paint industry.</p><br><p>Visit Ovolin to learn more:&nbsp;</p><p><a href="https://ovolin.se/" rel="noopener noreferrer" target="_blank">https://ovolin.se/</a></p><br><p>Tune into this episode to learn more about:</p><br><p>✅ Ovolin’s Transition to Ecommerce: Explore how Ovolin has navigated the shift from a brick-and-mortar setup to an online business model, addressing the unique challenges and opportunities that come with modernizing a longstanding company.</p><br><p>✅ Ovolin’s Approach To Digital Marketing: In this episode, we discuss Ovolin’s approach to online marketing, including their success with Google Ads and Meta Ads, and why TikTok hasn't worked well for them. We also cover how SEO and email marketing are important parts of their strategy to attract and retain customers.</p><br><p>✅ Expanding Product Lines: Discover how Ovolin has expanded its offerings to include a variety of home preservation products, meeting the needs of today’s consumers and extending their market reach beyond just paint.</p><br><p>Thank you for tuning in to this episode. If you found it informative, please subscribe to our channel, leave a review on your favorite podcasting platform, and share this episode with a friend to help us reach more listeners.</p><br><p>Click on the link below to download a free copy of Budai Media’s Top 100 High-Converting Emails:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#266 Budai Media Specials: The 10 Commandments of High-Converting Email Campaigns </title>
			<itunes:title>#266 Budai Media Specials: The 10 Commandments of High-Converting Email Campaigns </itunes:title>
			<pubDate>Tue, 07 May 2024 12:30:21 GMT</pubDate>
			<itunes:duration>31:28</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/663a1edba91ea400124028cc/media.mp3" length="30149934" type="audio/mpeg"/>
			<guid isPermaLink="false">663a1edba91ea400124028cc</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/the-10-commandments-of-high-converting-emails</link>
			<acast:episodeId>663a1edba91ea400124028cc</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>the-10-commandments-of-high-converting-emails</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMR9ZSpZ4JlvdrKgU6mqiCRSVa7m0bDHqczze5quwYTAk93WBOm30uDosg1P3CwWcd4tJaDz5HRLAbcp7K45VcU]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>266</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome back to The Ecom Show, your go-to podcast for all things ecommerce. I'm Daniel Budai, your host and the founder of Budai Media. Our agency has helped over 200 ecommerce brands grow, generating more than $80 million in sales through email and SMS marketing.</p><br><p>In the last seven years, my team and I have sent out over 500 million emails for our clients gleaning invaluable insights into what works consistently, despite changing trends. Today, I’m excited to share with you the "10 Commandments of High-Converting Email Campaigns." These are time-tested strategies designed to enhance your email marketing and ensure you see substantial returns on your efforts.</p><br><p>Here’s what we’ll cover:</p><p><br></p><ul><li>The importance of creating an email campaign calendar</li><li>Why and How to segment your email audience for the best results&nbsp;</li><li>What email metrics you should be focusing on</li><li>Strategies to design engaging email campaigns that keep subscribers coming back for more.</li></ul><p><br></p><p>Thank you for listening to this episode. If you found it helpful, please leave us a review, as our growth is fueled by organic support like yours.</p><br><p>We release new episodes every Tuesday, so don’t forget to hit the subscribe button if you haven’t already to keep up with our latest insights.</p><br><p>Interested in taking your email campaigns to the next level? Download your free guide to "The Top 100 High-Converting Emails of Budai Media" from the link below. This guide includes 100 high-converting email templates across different niches and is perfect for anyone looking to enhance their email marketing game.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome back to The Ecom Show, your go-to podcast for all things ecommerce. I'm Daniel Budai, your host and the founder of Budai Media. Our agency has helped over 200 ecommerce brands grow, generating more than $80 million in sales through email and SMS marketing.</p><br><p>In the last seven years, my team and I have sent out over 500 million emails for our clients gleaning invaluable insights into what works consistently, despite changing trends. Today, I’m excited to share with you the "10 Commandments of High-Converting Email Campaigns." These are time-tested strategies designed to enhance your email marketing and ensure you see substantial returns on your efforts.</p><br><p>Here’s what we’ll cover:</p><p><br></p><ul><li>The importance of creating an email campaign calendar</li><li>Why and How to segment your email audience for the best results&nbsp;</li><li>What email metrics you should be focusing on</li><li>Strategies to design engaging email campaigns that keep subscribers coming back for more.</li></ul><p><br></p><p>Thank you for listening to this episode. If you found it helpful, please leave us a review, as our growth is fueled by organic support like yours.</p><br><p>We release new episodes every Tuesday, so don’t forget to hit the subscribe button if you haven’t already to keep up with our latest insights.</p><br><p>Interested in taking your email campaigns to the next level? Download your free guide to "The Top 100 High-Converting Emails of Budai Media" from the link below. This guide includes 100 high-converting email templates across different niches and is perfect for anyone looking to enhance their email marketing game.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#265 Chris Kanik from Smart Cups: How the World's First Printable Beverage Technology Is Transforming the Food Industry]]></title>
			<itunes:title><![CDATA[#265 Chris Kanik from Smart Cups: How the World's First Printable Beverage Technology Is Transforming the Food Industry]]></itunes:title>
			<pubDate>Tue, 30 Apr 2024 12:06:05 GMT</pubDate>
			<itunes:duration>29:37</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6630deabcff31b0012a5144b/media.mp3" length="28375599" type="audio/mpeg"/>
			<guid isPermaLink="false">6630deabcff31b0012a5144b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/265-chris-kanik-from-smart-cups-how-the-worlds-first-printab</link>
			<acast:episodeId>6630deabcff31b0012a5144b</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>265-chris-kanik-from-smart-cups-how-the-worlds-first-printab</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOP8FWFZ792Z6CilUP8N6xDQynr4TyQ+FbQKCc3tPsM2wA/ekUH18XxUL1HvuEVbb5gLh5kuYuEVSovEKhuRjarH]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>265</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to episode 265 of The Ecom Show! Your go-to podcast for all things ecommerce. Today, we're excited to welcome Chris Kanik, CEO and founder of Smart Cups, the company that’s created the world's first printed beverage.</p><br><p>Smart Cups uses a sustainability-driven printing technology that completely eliminates the need for bottling and shipping liquids. But that’s just the beginning—this technology has the potential to print edible ingredients on any surface. In this episode, we'll explore how Chris plans to extend this innovative approach to the pet industry and beyond. Join us to discover how Smart Cups are setting the stage for a major shift in manufacturing and sustainability.</p><br><p>Visit Smart Cups to learn more: </p><p><a href="https://smartcups.com/" rel="noopener noreferrer" target="_blank">https://smartcups.com/</a>&nbsp;</p><br><p>Tune into this episode to learn more about:&nbsp;</p><br><p><strong>✅ Smart Cups' Beginnings: </strong>Uncover how Chris Kanik discovered the concept of printable food. From scientific experiments to an unexpected idea at a taco night, learn how this moment of inspiration led to the creation of Smart Cups.</p><br><p><strong>✅ Smart Cups’ Win on Gordon Ramsay's Food Stars: </strong>Find out how Smart Cups secured a $250,000 investment on the popular TV show hosted by Gordon Ramsay. Chris discusses the challenges they faced on the show and how it amplified their brand's visibility.</p><br><p><strong>✅ Focus on B2B Strategy: </strong>Find out why Chris chose to steer Smart Cups away from direct-to-consumer sales towards a white-labeling and licensing model. This segment explores the strategic reasoning behind leveraging their unique technology to enhance other companies’ offerings, rather than competing in the crowded consumer marketplace.</p><br><p><strong>✅ Expansion into the Pet Industry: </strong>Explore how Smart Cups plans to apply their innovative printing technology to the pet industry, potentially revolutionizing how pet products are manufactured and distributed, further showcasing the versatility and broad application of their sustainable technology.</p><br><p>Thanks for tuning in to this episode. As you may already know, our growth is purely organic so if you liked this episode please subscribe to our channel, leave a review on your favorite podcasting platform, and share this episode with a friend to help us reach more listeners.</p><br><p>Click on the link below to download a free copy of Budai Media’s Top 100 High-Converting Emails:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to episode 265 of The Ecom Show! Your go-to podcast for all things ecommerce. Today, we're excited to welcome Chris Kanik, CEO and founder of Smart Cups, the company that’s created the world's first printed beverage.</p><br><p>Smart Cups uses a sustainability-driven printing technology that completely eliminates the need for bottling and shipping liquids. But that’s just the beginning—this technology has the potential to print edible ingredients on any surface. In this episode, we'll explore how Chris plans to extend this innovative approach to the pet industry and beyond. Join us to discover how Smart Cups are setting the stage for a major shift in manufacturing and sustainability.</p><br><p>Visit Smart Cups to learn more: </p><p><a href="https://smartcups.com/" rel="noopener noreferrer" target="_blank">https://smartcups.com/</a>&nbsp;</p><br><p>Tune into this episode to learn more about:&nbsp;</p><br><p><strong>✅ Smart Cups' Beginnings: </strong>Uncover how Chris Kanik discovered the concept of printable food. From scientific experiments to an unexpected idea at a taco night, learn how this moment of inspiration led to the creation of Smart Cups.</p><br><p><strong>✅ Smart Cups’ Win on Gordon Ramsay's Food Stars: </strong>Find out how Smart Cups secured a $250,000 investment on the popular TV show hosted by Gordon Ramsay. Chris discusses the challenges they faced on the show and how it amplified their brand's visibility.</p><br><p><strong>✅ Focus on B2B Strategy: </strong>Find out why Chris chose to steer Smart Cups away from direct-to-consumer sales towards a white-labeling and licensing model. This segment explores the strategic reasoning behind leveraging their unique technology to enhance other companies’ offerings, rather than competing in the crowded consumer marketplace.</p><br><p><strong>✅ Expansion into the Pet Industry: </strong>Explore how Smart Cups plans to apply their innovative printing technology to the pet industry, potentially revolutionizing how pet products are manufactured and distributed, further showcasing the versatility and broad application of their sustainable technology.</p><br><p>Thanks for tuning in to this episode. As you may already know, our growth is purely organic so if you liked this episode please subscribe to our channel, leave a review on your favorite podcasting platform, and share this episode with a friend to help us reach more listeners.</p><br><p>Click on the link below to download a free copy of Budai Media’s Top 100 High-Converting Emails:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#264 Anthony from Arctic Grey: Secrets to Building a Successful Shopify Agency</title>
			<itunes:title>#264 Anthony from Arctic Grey: Secrets to Building a Successful Shopify Agency</itunes:title>
			<pubDate>Tue, 23 Apr 2024 12:14:05 GMT</pubDate>
			<itunes:duration>28:41</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6627a5dafd63ca001260f0b7/media.mp3" length="27489057" type="audio/mpeg"/>
			<guid isPermaLink="false">6627a5dafd63ca001260f0b7</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/264-anthony-from-arctic-grey-secrets-to-building-a-successfu</link>
			<acast:episodeId>6627a5dafd63ca001260f0b7</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>264-anthony-from-arctic-grey-secrets-to-building-a-successfu</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMb/xF53Oh9XF+Au1U/3X4oIBBXwQ7oEsQfnkI/ZBs88K6r+aMJNjRxSvMj0ICb9iKo+2iaKwrdNQoqhx0/6io3]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>264</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to The E-Com Show. In today's episode, we've got Anthony, the co-founder of Arctic Grey, here to share with us his expert insights on how to build a standout Shopify website. Arctic Grey is a well-established agency specializing in Shopify Plus websites, providing tailored web design and conversion rate optimization services to enhance online stores. He'll discuss the importance of design and functionality in e-commerce and how they drive success, and share his experiences running an e-commerce agency.</p><br><p>About Budai Media:</p><br><p>We're a Klaviyo Platinum Partner retention marketing agency dedicated to helping e-commerce brands grow with the help of email and SMS marketing. Over the past five years, we've worked with over 200 D2C brands, and generated more than $80 million in additional sales. Click on the link below to learn more about us:</p><br><p>Tune in to this episode to learn more about:&nbsp;</p><br><p><strong>✅ Starting Arctic Grey: </strong>Anthony describes how he and his partner manage a remote workforce of over 80 people, spread across different continents, and their decision to work exclusively with Shopify stores.&nbsp;</p><br><p><strong>✅ Why Shopify is the #1 E-commerce Platform: </strong>Dive into the reasons why Anthony and his team at Arctic Grey believe Shopify stands out as the top choice for e-commerce businesses, focusing on its extensive features and scalability.</p><br><p><strong>✅ Tips for Optimizing Your E-commerce Website: </strong>Anthony shares his insights on enhancing user experience and interface. Learn practical strategies to improve website functionality and design for better customer engagement and increased conversions.</p><br><p>For help transforming your Shopify store, check out Arctic Grey's website.</p><br><p><a href="https://arcticgrey.com/" rel="noopener noreferrer" target="_blank">https://arcticgrey.com/</a></p><br><p>Thanks for tuning in to this episode. As you may already know, our growth is purely organic so if you liked this episode please subscribe to our channel, leave a review on your favorite podcasting platform, and share this episode with a friend to help us reach more listeners.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The E-Com Show. In today's episode, we've got Anthony, the co-founder of Arctic Grey, here to share with us his expert insights on how to build a standout Shopify website. Arctic Grey is a well-established agency specializing in Shopify Plus websites, providing tailored web design and conversion rate optimization services to enhance online stores. He'll discuss the importance of design and functionality in e-commerce and how they drive success, and share his experiences running an e-commerce agency.</p><br><p>About Budai Media:</p><br><p>We're a Klaviyo Platinum Partner retention marketing agency dedicated to helping e-commerce brands grow with the help of email and SMS marketing. Over the past five years, we've worked with over 200 D2C brands, and generated more than $80 million in additional sales. Click on the link below to learn more about us:</p><br><p>Tune in to this episode to learn more about:&nbsp;</p><br><p><strong>✅ Starting Arctic Grey: </strong>Anthony describes how he and his partner manage a remote workforce of over 80 people, spread across different continents, and their decision to work exclusively with Shopify stores.&nbsp;</p><br><p><strong>✅ Why Shopify is the #1 E-commerce Platform: </strong>Dive into the reasons why Anthony and his team at Arctic Grey believe Shopify stands out as the top choice for e-commerce businesses, focusing on its extensive features and scalability.</p><br><p><strong>✅ Tips for Optimizing Your E-commerce Website: </strong>Anthony shares his insights on enhancing user experience and interface. Learn practical strategies to improve website functionality and design for better customer engagement and increased conversions.</p><br><p>For help transforming your Shopify store, check out Arctic Grey's website.</p><br><p><a href="https://arcticgrey.com/" rel="noopener noreferrer" target="_blank">https://arcticgrey.com/</a></p><br><p>Thanks for tuning in to this episode. As you may already know, our growth is purely organic so if you liked this episode please subscribe to our channel, leave a review on your favorite podcasting platform, and share this episode with a friend to help us reach more listeners.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#263 Steve and Sara from Desert Does It: Crafting the Future of On-Road Comfort with the Seat Jacker </title>
			<itunes:title>#263 Steve and Sara from Desert Does It: Crafting the Future of On-Road Comfort with the Seat Jacker </itunes:title>
			<pubDate>Tue, 09 Apr 2024 12:50:54 GMT</pubDate>
			<itunes:duration>36:16</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/661539ae9dd3d000161cefa0/media.mp3" length="34736517" type="audio/mpeg"/>
			<guid isPermaLink="false">661539ae9dd3d000161cefa0</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/263-steve-and-sarah-from-desert-does-it-crafting-the-future-</link>
			<acast:episodeId>661539ae9dd3d000161cefa0</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>263-steve-and-sarah-from-desert-does-it-crafting-the-future-</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMLjz6V1WivydmsohpWBgMc+OF7sCHMDeboC92ZWNVjpfA6jfAAnHp0WaG1SxZdeqALUTYipFqhzszaLID5gCt2]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>263</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome back to The E-Com Show. Today, we're speaking with Steve, the founder of Desert Does It, and Sara, their CMO. They're here to share their experience developing the Seat Jacker, a patented solution to a common problem many drivers face. Based in the US, this small team has created a product that enhances vehicle comfort by adjusting the angle of car seats, making long drives more comfortable.</p><br><p>About Budai Media:</p><br><p>We're a Klaviyo Platinum Partner retention marketing agency dedicated to helping e-commerce brands grow with the help of email and SMS marketing. Over the past five years, we've worked with over 200 D2C brands, and generated more than $80 million in additional sales. Click on the link below to learn more about us:</p><br><p>Tune in to this episode to learn more about:&nbsp;</p><br><p>✅ The inspiration behind the brand: Steve recounts the humble beginnings of their company, which started as a side hustle in a garage. The initial concept was born from a personal need for more comfortable seating in a Toyota Tacoma, leading to the creation of their flagship product.</p><br><p>✅How to fight off product knock-offs: From navigating the world of e-commerce to fighting off knockoffs, Steve and Sara discuss the trials they've faced and the strategies that have helped them protect their brand and grow their business.</p><br><p>✅ Marketing strategies for automotive accessories: Learn how Desert Does It leverages SEO, partnerships with enthusiasts, and trade shows to educate potential customers about their innovative product. The team shares insights into their marketing journey and the importance of brand building in a niche market.</p><br><p>Check out their range of vehicle comfort products at Desert Does It and experience the difference for yourself.</p><br><p><a href="https://desertdoesit.com/" rel="noopener noreferrer" target="_blank">https://desertdoesit.com/</a></p><br><p>Thanks for tuning in to this episode. As you may already know, our growth is purely organic so if you liked this episode please subscribe to our channel, leave a review on your favorite podcasting platform, and share this episode with a friend to help us reach more listeners.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome back to The E-Com Show. Today, we're speaking with Steve, the founder of Desert Does It, and Sara, their CMO. They're here to share their experience developing the Seat Jacker, a patented solution to a common problem many drivers face. Based in the US, this small team has created a product that enhances vehicle comfort by adjusting the angle of car seats, making long drives more comfortable.</p><br><p>About Budai Media:</p><br><p>We're a Klaviyo Platinum Partner retention marketing agency dedicated to helping e-commerce brands grow with the help of email and SMS marketing. Over the past five years, we've worked with over 200 D2C brands, and generated more than $80 million in additional sales. Click on the link below to learn more about us:</p><br><p>Tune in to this episode to learn more about:&nbsp;</p><br><p>✅ The inspiration behind the brand: Steve recounts the humble beginnings of their company, which started as a side hustle in a garage. The initial concept was born from a personal need for more comfortable seating in a Toyota Tacoma, leading to the creation of their flagship product.</p><br><p>✅How to fight off product knock-offs: From navigating the world of e-commerce to fighting off knockoffs, Steve and Sara discuss the trials they've faced and the strategies that have helped them protect their brand and grow their business.</p><br><p>✅ Marketing strategies for automotive accessories: Learn how Desert Does It leverages SEO, partnerships with enthusiasts, and trade shows to educate potential customers about their innovative product. The team shares insights into their marketing journey and the importance of brand building in a niche market.</p><br><p>Check out their range of vehicle comfort products at Desert Does It and experience the difference for yourself.</p><br><p><a href="https://desertdoesit.com/" rel="noopener noreferrer" target="_blank">https://desertdoesit.com/</a></p><br><p>Thanks for tuning in to this episode. As you may already know, our growth is purely organic so if you liked this episode please subscribe to our channel, leave a review on your favorite podcasting platform, and share this episode with a friend to help us reach more listeners.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#262 Alexandra Frazer from EquiNurtitive: Revolutionizing Equestrian Wellness with Natural Supplements</title>
			<itunes:title>#262 Alexandra Frazer from EquiNurtitive: Revolutionizing Equestrian Wellness with Natural Supplements</itunes:title>
			<pubDate>Tue, 02 Apr 2024 12:30:38 GMT</pubDate>
			<itunes:duration>26:06</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/660a882e5fd6f900170ffc0e/media.mp3" length="25065453" type="audio/mpeg"/>
			<guid isPermaLink="false">660a882e5fd6f900170ffc0e</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/262-alexandra-frazer-from-equinurtitive-revolutionizing-eque</link>
			<acast:episodeId>660a882e5fd6f900170ffc0e</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>262-alexandra-frazer-from-equinurtitive-revolutionizing-eque</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONIyWc4kJ2v4ifwPtY+uLEveRbZnHCH+rUr6mo6bA+efhx6VNGV2/PHb9+07FSt19vch0Q20tU6OGVLaRq3b1//]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>262</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>#262 Alexandra Frazer from EquiNurtitive: Revolutionizing Equestrian Wellness with Natural Supplements</p><br><p>Welcome to The E-Comm Show, presented by Budai Media, where we delve into the pulse of the ecommerce industry. Joining us in this episode is Alexandra Frazer from EquiNutritive. Alexandra and her team are at the forefront of the equestrian and pet care sector, offering top-quality, natural supplements through a dynamic ecommerce platform, and catering to the specialized needs of horses and pets alike across the UK, Ireland, and Australia.</p><br><p>For our newcomers, here's a quick overview of Budai Media:</p><br><p>Budai Media is a Klaviyo Platinum Partner retention marketing agency, specializing in elevating ecommerce brands through strategic email and SMS marketing. Over the past five years, our expertise has benefited 200+ D2C brands, contributing to over $80 million in additional sales.&nbsp;</p><br><p>Click on the link below to learn more about how we can boost your brand:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p><strong>Key Takeaways from the Episode:</strong></p><br><p>✅ Alexandra's Entrepreneurial Journey: From her foundations as an equine scientist to creating EquiNutritive, Alexandra walks us through her path to ecommerce excellence.&nbsp;</p><br><p>✅ ecommerce Mastery: Alexandra highlights the importance of customer reviews, the decision to focus on ecommerce over traditional retail, and the effective use of digital marketing to connect with a global customer base.</p><br><p>✅ Building Community and Value: Beyond EquiNutritive's commercial success, Alexandra shares her commitment to education and community within the equestrian world. Discover how EquiNutritive leverages content and product innovation to solve real-world problems for animals and their owners.</p><br><p>Explore EquiNutritive and the exceptional range of products they offer for your horses and dogs:</p><p><a href="https://equinutritive.com" rel="noopener noreferrer" target="_blank">https://equinutritive.com</a></p><br><p>Follow Alexandra on social media for more insights into her ecommerce journey:</p><p><a href="https://www.linkedin.com/in/alexandra-frazer/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/alexandra-frazer/</a></p><br><p>Thank you for tuning in to this enlightening episode. Your support fuels our mission, so please subscribe, share, and help us connect with more ecommerce enthusiasts.</p><br><p>Before you go, make sure to grab your free copy to the Top 100 HIgh-Converting Emails of Budai Media:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Stay connected with us on LinkedIn:&nbsp;</p><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Follow us on YouTube for the ecommerce tips and tutorials: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to our weekly newsletter for the latest in ecommerce: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>For more episodes like this, check out:<a href="https://podcasts.apple.com/hu/podcast/the-ecom-show/id1516804075" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/hu/podcast/the-ecom-show/id1516804075</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#262 Alexandra Frazer from EquiNurtitive: Revolutionizing Equestrian Wellness with Natural Supplements</p><br><p>Welcome to The E-Comm Show, presented by Budai Media, where we delve into the pulse of the ecommerce industry. Joining us in this episode is Alexandra Frazer from EquiNutritive. Alexandra and her team are at the forefront of the equestrian and pet care sector, offering top-quality, natural supplements through a dynamic ecommerce platform, and catering to the specialized needs of horses and pets alike across the UK, Ireland, and Australia.</p><br><p>For our newcomers, here's a quick overview of Budai Media:</p><br><p>Budai Media is a Klaviyo Platinum Partner retention marketing agency, specializing in elevating ecommerce brands through strategic email and SMS marketing. Over the past five years, our expertise has benefited 200+ D2C brands, contributing to over $80 million in additional sales.&nbsp;</p><br><p>Click on the link below to learn more about how we can boost your brand:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p><strong>Key Takeaways from the Episode:</strong></p><br><p>✅ Alexandra's Entrepreneurial Journey: From her foundations as an equine scientist to creating EquiNutritive, Alexandra walks us through her path to ecommerce excellence.&nbsp;</p><br><p>✅ ecommerce Mastery: Alexandra highlights the importance of customer reviews, the decision to focus on ecommerce over traditional retail, and the effective use of digital marketing to connect with a global customer base.</p><br><p>✅ Building Community and Value: Beyond EquiNutritive's commercial success, Alexandra shares her commitment to education and community within the equestrian world. Discover how EquiNutritive leverages content and product innovation to solve real-world problems for animals and their owners.</p><br><p>Explore EquiNutritive and the exceptional range of products they offer for your horses and dogs:</p><p><a href="https://equinutritive.com" rel="noopener noreferrer" target="_blank">https://equinutritive.com</a></p><br><p>Follow Alexandra on social media for more insights into her ecommerce journey:</p><p><a href="https://www.linkedin.com/in/alexandra-frazer/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/alexandra-frazer/</a></p><br><p>Thank you for tuning in to this enlightening episode. Your support fuels our mission, so please subscribe, share, and help us connect with more ecommerce enthusiasts.</p><br><p>Before you go, make sure to grab your free copy to the Top 100 HIgh-Converting Emails of Budai Media:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Stay connected with us on LinkedIn:&nbsp;</p><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Follow us on YouTube for the ecommerce tips and tutorials: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to our weekly newsletter for the latest in ecommerce: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>For more episodes like this, check out:<a href="https://podcasts.apple.com/hu/podcast/the-ecom-show/id1516804075" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/hu/podcast/the-ecom-show/id1516804075</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#261 Laura McCann from Adora Therapy: Combining Ecommerce with In-Store Wellness Experiences</title>
			<itunes:title>#261 Laura McCann from Adora Therapy: Combining Ecommerce with In-Store Wellness Experiences</itunes:title>
			<pubDate>Tue, 26 Mar 2024 12:30:00 GMT</pubDate>
			<itunes:duration>27:52</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6602b44bc808910017ef0a81/media.mp3" length="26763532" type="audio/mpeg"/>
			<guid isPermaLink="false">6602b44bc808910017ef0a81</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/261-laura-mccann-from-adora-therapy-combining-ecommerce-with</link>
			<acast:episodeId>6602b44bc808910017ef0a81</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>261-laura-mccann-from-adora-therapy-combining-ecommerce-with</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONXxyg71Sxk+0OFK4UMuj1D6uVrKVRcjCrXzNZSC1n3o0UvxUJbxOWo2GGhHBM7SO8v7Kok6GSLosSMpQZTILOJ]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>261</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation! Welcome back to The E-Comm Show where we dive deep into the thriving world of ecommerce, shedding light on the strategies that lead to business success. Today, we're thrilled to have a truly unique guest, Laura McCann, the founder and CEO of ADORATherapy. Laura's journey merges the worlds of physical retail, ecommerce, and the intriguing realm of aura readings, creating a business model that's as innovative as it is captivating.</p><br><p>For those new around here, a little bit about us:</p><br><p>Budai Media is a Klaviyo Platinum Partner retention marketing agency dedicated to elevating e-commerce brands through the strategic use of email and SMS marketing. Having collaborated with over 200 D2C brands, we've driven more than $80 million in additional sales. Discover how we can ignite your brand's potential at:</p><br><p>https://www.thebudaimedia.com/</p><br><p>In this episode, Laura shares her entrepreneurial journey, from the inception of ADORATherapy in 2015 as a wholesaler of physical products, through its evolution into a multifaceted brand encompassing both physical and online retail, as well as unique in-store experiences like aura readings. With locations in Asheville and the upcoming vibrant area of Wynwood in Miami, ADORATherapy stands at the forefront of a new retail era.</p><br><p>Tune into this episode to learn more about:</p><br><p>✅Pivoting a business from wholesale to ecommerce and physical retail.</p><p>✅ADORATherapy’s personalized aura readings and how they help customers enhance their wellness journey.&nbsp;</p><p>✅The strategic balance between retail, wholesale, ecommerce, and Amazon in building a resilient business model.</p><p>✅The challenges and opportunities in tracking customer engagement across multiple sales channels.</p><br><p>To explore ADORATherapy's products and learn more about their aura readings, visit:</p><br><p><a href="https://adoratherapy.com/" rel="noopener noreferrer" target="_blank">https://adoratherapy.com/</a>&nbsp;</p><br><p>And if you find yourself in Asheville or Miami, be sure to drop by their stores for a truly unique experience.</p><br><p>Thank you for joining us for another enlightening episode. Your engagement fuels our passion, so don't forget to subscribe, share, and help us reach more ecommerce enthusiasts.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation! Welcome back to The E-Comm Show where we dive deep into the thriving world of ecommerce, shedding light on the strategies that lead to business success. Today, we're thrilled to have a truly unique guest, Laura McCann, the founder and CEO of ADORATherapy. Laura's journey merges the worlds of physical retail, ecommerce, and the intriguing realm of aura readings, creating a business model that's as innovative as it is captivating.</p><br><p>For those new around here, a little bit about us:</p><br><p>Budai Media is a Klaviyo Platinum Partner retention marketing agency dedicated to elevating e-commerce brands through the strategic use of email and SMS marketing. Having collaborated with over 200 D2C brands, we've driven more than $80 million in additional sales. Discover how we can ignite your brand's potential at:</p><br><p>https://www.thebudaimedia.com/</p><br><p>In this episode, Laura shares her entrepreneurial journey, from the inception of ADORATherapy in 2015 as a wholesaler of physical products, through its evolution into a multifaceted brand encompassing both physical and online retail, as well as unique in-store experiences like aura readings. With locations in Asheville and the upcoming vibrant area of Wynwood in Miami, ADORATherapy stands at the forefront of a new retail era.</p><br><p>Tune into this episode to learn more about:</p><br><p>✅Pivoting a business from wholesale to ecommerce and physical retail.</p><p>✅ADORATherapy’s personalized aura readings and how they help customers enhance their wellness journey.&nbsp;</p><p>✅The strategic balance between retail, wholesale, ecommerce, and Amazon in building a resilient business model.</p><p>✅The challenges and opportunities in tracking customer engagement across multiple sales channels.</p><br><p>To explore ADORATherapy's products and learn more about their aura readings, visit:</p><br><p><a href="https://adoratherapy.com/" rel="noopener noreferrer" target="_blank">https://adoratherapy.com/</a>&nbsp;</p><br><p>And if you find yourself in Asheville or Miami, be sure to drop by their stores for a truly unique experience.</p><br><p>Thank you for joining us for another enlightening episode. Your engagement fuels our passion, so don't forget to subscribe, share, and help us reach more ecommerce enthusiasts.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#260 Zach Schubert From Qerā Marketing: How Zach Generated 120m+ Usd Extra Revenue For Their Ecommerce Clients With Seo</title>
			<itunes:title>#260 Zach Schubert From Qerā Marketing: How Zach Generated 120m+ Usd Extra Revenue For Their Ecommerce Clients With Seo</itunes:title>
			<pubDate>Tue, 19 Mar 2024 12:53:23 GMT</pubDate>
			<itunes:duration>33:09</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65f98ac37012ab0018345728/media.mp3" length="31757886" type="audio/mpeg"/>
			<guid isPermaLink="false">65f98ac37012ab0018345728</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/260-zach-schubert-from-qer-marketing-how-zach-generated-120m</link>
			<acast:episodeId>65f98ac37012ab0018345728</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>260-zach-schubert-from-qer-marketing-how-zach-generated-120m</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOPUL9dkFcJX3Ikw9HIcHm75ysHrgsczuEikMgzJaiVwx9ojZ/qotWcphqAVnh7GVEmYmGGeemTZoTz8kIPWUIX]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>260</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation! Welcome back to The E-Comm Show, presented by Budai Media, where we explore the cutting-edge of ecommerce through the eyes of industry leaders. In this episode, we're excited to introduce Zack Schubert, the founder and CEO of Qerā Marketing, an agency that's making waves in the SEO and Amazon marketing space. In just two years, Zack and his team have scaled Qerā Marketing to remarkable success, generating over $120 million in revenue for their clients.</p><br><p><strong>For our new listeners, here's a quick brief about Budai Media:</strong></p><br><p>Budai Media is a Klaviyo Platinum Partner retention marketing agency that helps e-commerce brands boost their revenue with the help of email, and SMS marketing. In the last five years, we’ve worked with 200+ D2C brands and over $80 million in additional sales for them. Click on the link below to learn more about our services:&nbsp;</p><br><p>https://www.thebudaimedia.com/&nbsp;</p><br><p><strong>Key Insights from the Episode:</strong></p><br><p><strong>✅ Zack's Unconventional Path</strong>: From his early days working with NGOs in South America to the growing Qerā Marketing to $120 million in additional sales in the span of 2 short years, Zack shares his unique journey into the world of digital marketing and e-commerce.</p><br><p><strong>✅ Innovative Strategies for E-Commerce Success: </strong>Zack provides an in-depth look at Qerā Marketing's approach to SEO and Amazon marketing, emphasizing the importance of high-quality backlinks, labor-intensive optimization, and a keen focus on rapid results. Learn how Qerā Marketing guarantees significant keyword ranking improvements within just 90 days.</p><br><p><strong>✅ Community Building and Philanthropy:</strong> Beyond the success of Qerā Marketing, Zack is passionate about building communities and giving back. He talks about creating Agency Domain, a space for agency owners to connect, learn, and grow together, and shares his plans for launching a nonprofit focused on education in South America.</p><br><p><strong>Check out Qerā Marketing and explore the range of services they offer:</strong></p><br><p><a href="https://qeramarketing.com/" rel="noopener noreferrer" target="_blank">https://qeramarketing.com/</a></p><br><p>Follow Zach on social media for more updates about his ecommerce journey:&nbsp;</p><p><a href="https://www.linkedin.com/in/heyzachschubert/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/heyzachschubert/</a></p><br><p><strong>Check out Capital Club to learn more from Zach and his team:</strong></p><br><p>Capital Club:<a href="https://www.capital.club/" rel="noopener noreferrer" target="_blank"> https://www.capital.club/</a></p><br><p><br></p><p>Thanks for tuning in to this electrifying episode. Your support is what powers us forward, so please subscribe, share, and help us reach more ecommerce aficionados.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation! Welcome back to The E-Comm Show, presented by Budai Media, where we explore the cutting-edge of ecommerce through the eyes of industry leaders. In this episode, we're excited to introduce Zack Schubert, the founder and CEO of Qerā Marketing, an agency that's making waves in the SEO and Amazon marketing space. In just two years, Zack and his team have scaled Qerā Marketing to remarkable success, generating over $120 million in revenue for their clients.</p><br><p><strong>For our new listeners, here's a quick brief about Budai Media:</strong></p><br><p>Budai Media is a Klaviyo Platinum Partner retention marketing agency that helps e-commerce brands boost their revenue with the help of email, and SMS marketing. In the last five years, we’ve worked with 200+ D2C brands and over $80 million in additional sales for them. Click on the link below to learn more about our services:&nbsp;</p><br><p>https://www.thebudaimedia.com/&nbsp;</p><br><p><strong>Key Insights from the Episode:</strong></p><br><p><strong>✅ Zack's Unconventional Path</strong>: From his early days working with NGOs in South America to the growing Qerā Marketing to $120 million in additional sales in the span of 2 short years, Zack shares his unique journey into the world of digital marketing and e-commerce.</p><br><p><strong>✅ Innovative Strategies for E-Commerce Success: </strong>Zack provides an in-depth look at Qerā Marketing's approach to SEO and Amazon marketing, emphasizing the importance of high-quality backlinks, labor-intensive optimization, and a keen focus on rapid results. Learn how Qerā Marketing guarantees significant keyword ranking improvements within just 90 days.</p><br><p><strong>✅ Community Building and Philanthropy:</strong> Beyond the success of Qerā Marketing, Zack is passionate about building communities and giving back. He talks about creating Agency Domain, a space for agency owners to connect, learn, and grow together, and shares his plans for launching a nonprofit focused on education in South America.</p><br><p><strong>Check out Qerā Marketing and explore the range of services they offer:</strong></p><br><p><a href="https://qeramarketing.com/" rel="noopener noreferrer" target="_blank">https://qeramarketing.com/</a></p><br><p>Follow Zach on social media for more updates about his ecommerce journey:&nbsp;</p><p><a href="https://www.linkedin.com/in/heyzachschubert/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/heyzachschubert/</a></p><br><p><strong>Check out Capital Club to learn more from Zach and his team:</strong></p><br><p>Capital Club:<a href="https://www.capital.club/" rel="noopener noreferrer" target="_blank"> https://www.capital.club/</a></p><br><p><br></p><p>Thanks for tuning in to this electrifying episode. Your support is what powers us forward, so please subscribe, share, and help us reach more ecommerce aficionados.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#259 Budai Media Specials: How to create winning ecommerce product bundles</title>
			<itunes:title>#259 Budai Media Specials: How to create winning ecommerce product bundles</itunes:title>
			<pubDate>Tue, 12 Mar 2024 12:30:00 GMT</pubDate>
			<itunes:duration>8:46</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65f00adaf3a18f00162b3d84/media.mp3" length="8420898" type="audio/mpeg"/>
			<guid isPermaLink="false">65f00adaf3a18f00162b3d84</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/259-budai-media-specials-how-to-create-winning-ecommerce-pro</link>
			<acast:episodeId>65f00adaf3a18f00162b3d84</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>259-budai-media-specials-how-to-create-winning-ecommerce-pro</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPJW6v2v9fyqsyDmQQqpiJQxBnADCrPMK8T0LJxGMXJMq4Ja4kiyIAbgTWteyhuR2Eovzsef7dQHPzcE4UNYDpu]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>259</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Want to get your customers to spend more? In this episode I’m going to show you how you can increase your average order value by product bundling. Product bundles are an excellent way for your customers to discover and test out a range of your products. Tune in to learn how you can leverage customer data to suggest more relevant product bundles like Amazon, create product bundles from scratch using Klaviyo and Shopify, and zero down on the right discounts and price ranges to maximize your average order value.</p><br><p>Before we get started, I’d like to welcome you to the 259th episode of The Ecom Show. For all the new listeners out there, I’m Daniel Budai, your retention marketing friend and the founder of Budai Media, a customer-obsessed retention marketing agency that’s helped more than 200 6-7 figure e-commerce brands scale their revenue by 30-40%, and build a strong online community with the help of email and SMS marketing.</p><br><p>In the last five years, my team and I have added more than $70M in aggregate revenue for our clients, and in this podcast series, I share the strategies that have helped us achieve these results. Along with sharing our top strategies and success stories, I also invite other successful marketers and e-commerce business owners to share their experiences. So make sure to subscribe to The Ecom Show to discover more about the top brands to watch out for in the world of e-commerce.</p><br><p>Click on the link below to learn more about my agency:</p><p>https://www.thebudaimedia.com/</p><br><p>Tune in to this episode to learn more about:</p><br><p>✅How to create product bundles using Klaviyo/Shopify</p><p>✅Real-life examples of why you should consider bundling your products</p><p>✅Discounts, price ranges, seasonality, and other factors to consider when creating product bundles</p><br><p>Thanks for tuning in to this episode. Your support is what powers us forward, so please subscribe, share, and help us reach more e-commerce aficionados.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Want to get your customers to spend more? In this episode I’m going to show you how you can increase your average order value by product bundling. Product bundles are an excellent way for your customers to discover and test out a range of your products. Tune in to learn how you can leverage customer data to suggest more relevant product bundles like Amazon, create product bundles from scratch using Klaviyo and Shopify, and zero down on the right discounts and price ranges to maximize your average order value.</p><br><p>Before we get started, I’d like to welcome you to the 259th episode of The Ecom Show. For all the new listeners out there, I’m Daniel Budai, your retention marketing friend and the founder of Budai Media, a customer-obsessed retention marketing agency that’s helped more than 200 6-7 figure e-commerce brands scale their revenue by 30-40%, and build a strong online community with the help of email and SMS marketing.</p><br><p>In the last five years, my team and I have added more than $70M in aggregate revenue for our clients, and in this podcast series, I share the strategies that have helped us achieve these results. Along with sharing our top strategies and success stories, I also invite other successful marketers and e-commerce business owners to share their experiences. So make sure to subscribe to The Ecom Show to discover more about the top brands to watch out for in the world of e-commerce.</p><br><p>Click on the link below to learn more about my agency:</p><p>https://www.thebudaimedia.com/</p><br><p>Tune in to this episode to learn more about:</p><br><p>✅How to create product bundles using Klaviyo/Shopify</p><p>✅Real-life examples of why you should consider bundling your products</p><p>✅Discounts, price ranges, seasonality, and other factors to consider when creating product bundles</p><br><p>Thanks for tuning in to this episode. Your support is what powers us forward, so please subscribe, share, and help us reach more e-commerce aficionados.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#258 Parker Larson from Zapps Cycles: Building a Successful Online Store for Electric Motorbikes</title>
			<itunes:title>#258 Parker Larson from Zapps Cycles: Building a Successful Online Store for Electric Motorbikes</itunes:title>
			<pubDate>Tue, 05 Mar 2024 12:23:03 GMT</pubDate>
			<itunes:duration>31:12</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65e70ea6ccd9aa0015a348a5/media.mp3" length="29886807" type="audio/mpeg"/>
			<guid isPermaLink="false">65e70ea6ccd9aa0015a348a5</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/building-a-successful-online-store-for-electricmotoikes</link>
			<acast:episodeId>65e70ea6ccd9aa0015a348a5</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>building-a-successful-online-store-for-electricmotoikes</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOsZa+gRhsAYWvUBkCg6pThNJHQti9+cTzh83ipWJk3tlTP6hoc0MZUUQ3KugAJw01Lae7llkrzPytuAnF+meDp]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>258</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation! Welcome back to The Ecom Show, your go-to podcast for all things ecommerce. Today, we're venturing into a unique and electrifying niche within the ecommerce world with Parker Larson, the founder and CEO of Zapps Cycles. Specializing in electric motorbikes, Zapps Cycles is pioneering in a market that's ripe with potential and innovation.</p><br><p>In episode 258, Parker gives us an inside look at the journey of launching and scaling an ecommerce store in a highly specialized niche. From overcoming the challenges of selecting the right products to mastering the art of online sales and marketing, this episode is packed with insights that every ecommerce enthusiast will appreciate.</p><br><p>Listen in to learn more about:</p><br><p>✅ Parker's journey from concept to creation with Zapps Cycles</p><p>✅ The challenges and rewards of selling high-ticket items online</p><p>✅ Strategies for finding and partnering with the right suppliers</p><p>✅ The importance of targeted marketing and finding the right sales channels</p><p>✅ Insights into customer service and handling logistics for high-value products</p><p>✅ Parker's personal growth as an entrepreneur and advice for aspiring ecommerce business owners</p><br><p>Check out Zapps Cycles and explore their range of electric motorbikes:</p><p><a href="https://www.zappscycles.com/" rel="noopener noreferrer" target="_blank">https://www.zappscycles.com/</a>&nbsp;</p><br><p>Thanks for tuning in to this electrifying episode. Your support is what powers us forward, so please subscribe, share, and help us reach more ecommerce aficionados.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation! Welcome back to The Ecom Show, your go-to podcast for all things ecommerce. Today, we're venturing into a unique and electrifying niche within the ecommerce world with Parker Larson, the founder and CEO of Zapps Cycles. Specializing in electric motorbikes, Zapps Cycles is pioneering in a market that's ripe with potential and innovation.</p><br><p>In episode 258, Parker gives us an inside look at the journey of launching and scaling an ecommerce store in a highly specialized niche. From overcoming the challenges of selecting the right products to mastering the art of online sales and marketing, this episode is packed with insights that every ecommerce enthusiast will appreciate.</p><br><p>Listen in to learn more about:</p><br><p>✅ Parker's journey from concept to creation with Zapps Cycles</p><p>✅ The challenges and rewards of selling high-ticket items online</p><p>✅ Strategies for finding and partnering with the right suppliers</p><p>✅ The importance of targeted marketing and finding the right sales channels</p><p>✅ Insights into customer service and handling logistics for high-value products</p><p>✅ Parker's personal growth as an entrepreneur and advice for aspiring ecommerce business owners</p><br><p>Check out Zapps Cycles and explore their range of electric motorbikes:</p><p><a href="https://www.zappscycles.com/" rel="noopener noreferrer" target="_blank">https://www.zappscycles.com/</a>&nbsp;</p><br><p>Thanks for tuning in to this electrifying episode. Your support is what powers us forward, so please subscribe, share, and help us reach more ecommerce aficionados.</p><br><p>Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#257 Barton O’Brien from Baydog: From Brick-and-Mortar Roots to Ecommerce Growth</title>
			<itunes:title>#257 Barton O’Brien from Baydog: From Brick-and-Mortar Roots to Ecommerce Growth</itunes:title>
			<pubDate>Tue, 27 Feb 2024 12:30:00 GMT</pubDate>
			<itunes:duration>39:38</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65ddbfd14c52130016d294c5/media.mp3" length="37968267" type="audio/mpeg"/>
			<guid isPermaLink="false">65ddbfd14c52130016d294c5</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/257-barton-obrien-from-baydog-from-brick-and-mortar-roots-to</link>
			<acast:episodeId>65ddbfd14c52130016d294c5</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>257-barton-obrien-from-baydog-from-brick-and-mortar-roots-to</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOU9j/K2wzvaxhH3yIGgTTQYQ/Ec7c/r+05R2p3+jCsJppGw2n31cBzNtZDmuz4SN+9QjpsoOD6g6Qjy9uoz0qY]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>257</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p><br></p><p>Hey Budai Nation! Welcome back to The Ecom Show, your go-to podcast for ecommerce trends, insights, and success stories. Today, we're diving deep into the world of pet gear with Barton O'Brien, the innovative founder and CEO of Baydog, a company that's making waves in both brick-and-mortar and ecommerce spaces.&nbsp;</p><br><p>In this episode, Barton shares the inspiring story of Baydog, from winning the FedEx Small Business Grant to mastering the art of brick-and-mortar sales and venturing into the ecommerce realm. Baydog, known for its high-quality pet accessories and a strong commitment to supporting small, independent businesses, is now navigating the challenges and opportunities of expanding online.</p><br><p>Listen to this episode to know more about:</p><br><p>✅ Baydog's journey and Barton's entrepreneurial spirit</p><p>✅ Transitioning from brick-and-mortar to ecommerce</p><p>✅ The significance of the FedEx Small Business Grant and its impact</p><p>✅ Baydog's approach to product development and customer satisfaction</p><p>✅ Insights into Baydog's future ecommerce plans and ambitions</p><br><p>Click on the link below to learn more about his brand:</p><p><a href="https://baydog.com/" rel="noopener noreferrer" target="_blank">https://baydog.com/</a></p><br><p>Thanks for tuning in to this captivating episode. Your support is instrumental in our journey, so please subscribe, share, and help us reach more ecommerce enthusiasts.</p><br><p>Before you leave, don't miss out on the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is packed with actionable tips to enhance your marketing strategy. Grab your copy here.</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><br></p><p>Hey Budai Nation! Welcome back to The Ecom Show, your go-to podcast for ecommerce trends, insights, and success stories. Today, we're diving deep into the world of pet gear with Barton O'Brien, the innovative founder and CEO of Baydog, a company that's making waves in both brick-and-mortar and ecommerce spaces.&nbsp;</p><br><p>In this episode, Barton shares the inspiring story of Baydog, from winning the FedEx Small Business Grant to mastering the art of brick-and-mortar sales and venturing into the ecommerce realm. Baydog, known for its high-quality pet accessories and a strong commitment to supporting small, independent businesses, is now navigating the challenges and opportunities of expanding online.</p><br><p>Listen to this episode to know more about:</p><br><p>✅ Baydog's journey and Barton's entrepreneurial spirit</p><p>✅ Transitioning from brick-and-mortar to ecommerce</p><p>✅ The significance of the FedEx Small Business Grant and its impact</p><p>✅ Baydog's approach to product development and customer satisfaction</p><p>✅ Insights into Baydog's future ecommerce plans and ambitions</p><br><p>Click on the link below to learn more about his brand:</p><p><a href="https://baydog.com/" rel="noopener noreferrer" target="_blank">https://baydog.com/</a></p><br><p>Thanks for tuning in to this captivating episode. Your support is instrumental in our journey, so please subscribe, share, and help us reach more ecommerce enthusiasts.</p><br><p>Before you leave, don't miss out on the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is packed with actionable tips to enhance your marketing strategy. Grab your copy here.</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#256 Aaron Argueta from Bailey’s CBD: Transforming pet care with CBD products</title>
			<itunes:title>#256 Aaron Argueta from Bailey’s CBD: Transforming pet care with CBD products</itunes:title>
			<pubDate>Tue, 20 Feb 2024 12:30:00 GMT</pubDate>
			<itunes:duration>39:21</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65d47cbe934cb50016232da4/media.mp3" length="37690962" type="audio/mpeg"/>
			<guid isPermaLink="false">65d47cbe934cb50016232da4</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/transforming-pet-care-with-cbd</link>
			<acast:episodeId>65d47cbe934cb50016232da4</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>transforming-pet-care-with-cbd</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONzCj9cMcr4kub+Ziv/GTnrz7WS20wWs9tx4Zye88emlkYvzq4X6ZwLpWQFFJr0cGecJiNvxkDpXsm0Pwry2qW3]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>256</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation! Welcome back to The Ecom Show, your go-to podcast for ecommerce trends, insights, and success stories. Today, we're thrilled to have Aaron, the visionary founder of Bailey’s CBD, joining us to explore the market of CBD products for pets. It's our first chat with a pet CBD brand in over 250 episodes, so don't miss out.</p><br><p>In this episode, Aaron shares the remarkable journey of Bailey’s CBD, a company that saw the potential in CBD for pets early on and has been at the forefront of this trend ever since. Starting from humble beginnings in 2016, Bailey’s CBD has grown into a beloved brand among pet owners, offering a range of CBD products from treats, and topicals to oils for dogs, cats, and even horses.</p><br><p>Aaron delves into the challenges and triumphs of building a brand in a rapidly evolving market, the importance of quality and transparency, and how Bailey’s CBD has navigated the complex legal landscape of marketing CBD products online.&nbsp;</p><br><p>Listen to this episode to know more about:&nbsp;</p><br><p>✅The brand’s origin story and vision behind Bailey’s CBD</p><p>✅Tackling legal and market challenges in the CBD space</p><p>✅Emphasis on product quality and transparency</p><p>✅Driving growth with SEO and content marketing</p><p>✅Aaron’s take on the future of the pet CBD market</p><br><p>Click on the link below to learn more about his brand:</p><p><a href="https://baileyscbd.com/" rel="noopener noreferrer" target="_blank">https://baileyscbd.com/</a></p><br><p>Thanks for tuning in to this insightful episode. Your support is crucial for our organic growth, so please subscribe, share, and help us spread the word.&nbsp;</p><br><p>Before you leave, don't miss out on the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is packed with actionable tips to enhance your marketing strategy. Grab your copy here.</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation! Welcome back to The Ecom Show, your go-to podcast for ecommerce trends, insights, and success stories. Today, we're thrilled to have Aaron, the visionary founder of Bailey’s CBD, joining us to explore the market of CBD products for pets. It's our first chat with a pet CBD brand in over 250 episodes, so don't miss out.</p><br><p>In this episode, Aaron shares the remarkable journey of Bailey’s CBD, a company that saw the potential in CBD for pets early on and has been at the forefront of this trend ever since. Starting from humble beginnings in 2016, Bailey’s CBD has grown into a beloved brand among pet owners, offering a range of CBD products from treats, and topicals to oils for dogs, cats, and even horses.</p><br><p>Aaron delves into the challenges and triumphs of building a brand in a rapidly evolving market, the importance of quality and transparency, and how Bailey’s CBD has navigated the complex legal landscape of marketing CBD products online.&nbsp;</p><br><p>Listen to this episode to know more about:&nbsp;</p><br><p>✅The brand’s origin story and vision behind Bailey’s CBD</p><p>✅Tackling legal and market challenges in the CBD space</p><p>✅Emphasis on product quality and transparency</p><p>✅Driving growth with SEO and content marketing</p><p>✅Aaron’s take on the future of the pet CBD market</p><br><p>Click on the link below to learn more about his brand:</p><p><a href="https://baileyscbd.com/" rel="noopener noreferrer" target="_blank">https://baileyscbd.com/</a></p><br><p>Thanks for tuning in to this insightful episode. Your support is crucial for our organic growth, so please subscribe, share, and help us spread the word.&nbsp;</p><br><p>Before you leave, don't miss out on the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is packed with actionable tips to enhance your marketing strategy. Grab your copy here.</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title> #255 Joanna Walters from Wish Rock Relaxation: How to Sell, Market, and Dropship High-Ticket Products </title>
			<itunes:title> #255 Joanna Walters from Wish Rock Relaxation: How to Sell, Market, and Dropship High-Ticket Products </itunes:title>
			<pubDate>Tue, 13 Feb 2024 12:30:00 GMT</pubDate>
			<itunes:duration>34:59</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65cb35cfaca6b300176b35dc/media.mp3" length="33598941" type="audio/mpeg"/>
			<guid isPermaLink="false">65cb35cfaca6b300176b35dc</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/255-joanna-walters-from-wish-rock-relaxation-how-to-sell-mar</link>
			<acast:episodeId>65cb35cfaca6b300176b35dc</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>255-joanna-walters-from-wish-rock-relaxation-how-to-sell-mar</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOM7Z0hX4t1jjr5jE+Zj6yHVemeMYnzhXPI8+QXqy5z30qeZe74BMzblzfS5HkSVjdlz57YlQwWrcXz3YGPAGnrJ]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>255</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p><br></p><p>Welcome to the 255th episode of The Ecom Show – your go to destination for all things ecommerce. I'm your host, Daniel Budai, and today, we're in conversation with Joanna Walters, the founder of Wish Rock Relaxation. For seven years, Wish Rock Relaxation has been a premier destination for high-end massage chairs, offering an impressive range of products priced between $1,000 and $15,000. Their commitment to quality and customer satisfaction has set them apart in the luxury wellness market.</p><br><p>In this episode, Joanna shares the origins of Wish Rock Relaxation, detailing how a personal quest for the ultimate relaxation experience led to the creation of a brand that epitomizes luxury and comfort. From humble beginnings to becoming a coveted name in homes across the country, Joanna's journey is nothing short of inspiring.</p><br><p>And as&nbsp; a special treat for our listeners, Joanna is offering an exclusive 10% discount on your next purchase from Wish Rock Relaxation. Just use the code <strong>BUDAI10 </strong>at checkout to enjoy this generous offer:&nbsp;</p><br><p><a href="https://www.wishrockrelaxation.com/" rel="noopener noreferrer" target="_blank">https://www.wishrockrelaxation.com/</a></p><br><p>Join us in this episode as we discuss:</p><br><p>✅Her journey growing Wish Rock Relaxation the last seven years</p><p>✅The ins and outs of dropshipping a high-ticket product</p><p>✅The challenges of selling luxury furniture online and how Joanna overcame it</p><p>✅How customer service can set your brand apart from the rest.&nbsp;</p><br><p>Thank you for joining us on The Ecom Show. As always, we encourage our listeners to subscribe and share this podcast.&nbsp;</p><br><p>For our new listeners, here's a bit about us at Budai Media. As a Klaviyo Platinum Partner and a retention marketing agency, we specialize in enhancing e-commerce brands' customer lifetime value through strategic email and SMS marketing. Over the past six years, we've partnered with more than 200 e-commerce brands, generating over $70 million in additional sales for them.</p><br><p>Click on the link below to learn more about our services:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Before we wrap up, don't forget to grab your copy of ‘Top 100 High-Converting Emails of Budai Media.’ This guide is filled with our exclusive insights, proven tips, and ready-to-use templates from our 100 highest converting emails, designed to boost your retention marketing strategies.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><br></p><p>Welcome to the 255th episode of The Ecom Show – your go to destination for all things ecommerce. I'm your host, Daniel Budai, and today, we're in conversation with Joanna Walters, the founder of Wish Rock Relaxation. For seven years, Wish Rock Relaxation has been a premier destination for high-end massage chairs, offering an impressive range of products priced between $1,000 and $15,000. Their commitment to quality and customer satisfaction has set them apart in the luxury wellness market.</p><br><p>In this episode, Joanna shares the origins of Wish Rock Relaxation, detailing how a personal quest for the ultimate relaxation experience led to the creation of a brand that epitomizes luxury and comfort. From humble beginnings to becoming a coveted name in homes across the country, Joanna's journey is nothing short of inspiring.</p><br><p>And as&nbsp; a special treat for our listeners, Joanna is offering an exclusive 10% discount on your next purchase from Wish Rock Relaxation. Just use the code <strong>BUDAI10 </strong>at checkout to enjoy this generous offer:&nbsp;</p><br><p><a href="https://www.wishrockrelaxation.com/" rel="noopener noreferrer" target="_blank">https://www.wishrockrelaxation.com/</a></p><br><p>Join us in this episode as we discuss:</p><br><p>✅Her journey growing Wish Rock Relaxation the last seven years</p><p>✅The ins and outs of dropshipping a high-ticket product</p><p>✅The challenges of selling luxury furniture online and how Joanna overcame it</p><p>✅How customer service can set your brand apart from the rest.&nbsp;</p><br><p>Thank you for joining us on The Ecom Show. As always, we encourage our listeners to subscribe and share this podcast.&nbsp;</p><br><p>For our new listeners, here's a bit about us at Budai Media. As a Klaviyo Platinum Partner and a retention marketing agency, we specialize in enhancing e-commerce brands' customer lifetime value through strategic email and SMS marketing. Over the past six years, we've partnered with more than 200 e-commerce brands, generating over $70 million in additional sales for them.</p><br><p>Click on the link below to learn more about our services:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Before we wrap up, don't forget to grab your copy of ‘Top 100 High-Converting Emails of Budai Media.’ This guide is filled with our exclusive insights, proven tips, and ready-to-use templates from our 100 highest converting emails, designed to boost your retention marketing strategies.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#254 Feras Khouri from Manssion and Make Waves: E-Commerce Strategies from an 8 Figure Jewelry Brand </title>
			<itunes:title>#254 Feras Khouri from Manssion and Make Waves: E-Commerce Strategies from an 8 Figure Jewelry Brand </itunes:title>
			<pubDate>Tue, 06 Feb 2024 20:11:26 GMT</pubDate>
			<itunes:duration>34:48</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65c2926f73ba2f0016ead5e6/media.mp3" length="33415461" type="audio/mpeg"/>
			<guid isPermaLink="false">65c2926f73ba2f0016ead5e6</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/254-feras-khouri-from-manssion-and-make-waves</link>
			<acast:episodeId>65c2926f73ba2f0016ead5e6</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>254-feras-khouri-from-manssion-and-make-waves</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMFZu+VqAvZTs5NYd6ietYZAcrHqOIH9+mNRkSo+YQrF4mWLOM0GkLWXEcvLBMOo06EwljcwbsHtsuzV4sruVcW]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>254</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1707249299680-d8584a45aea9929ace458bca60726160.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation, </p><br><p>How do you retain customers when you’re selling long lasting items like jewelry? Find out directly from the CEO of an 8 figure jewelry brand. Welcome back to our podcast, today we’re joined by Feras Khouri, the CEO of Manssion – a premium jewelry brand for men.</p><br><p>In this episode, he is going to share with us how he grew his brand to an 8-figure success, e-commerce strategies on how to price your products and grow in the jewelry space, and the challenges and strategies for this niche. He is also going to take us through his decision behind joining an e-commerce agency six months ago along with some tips and strategies to boost your personal learning.</p><br><p>Click on the link below to visit his website:&nbsp;</p><p><a href="https://manssion.com/" rel="noopener noreferrer" target="_blank">https://manssion.com/</a>&nbsp;</p><br><p>Before we jump right in, here’s a quick intro about us at Budai Media. We’re a Klaviyo Platinum Partner retention marketing agency; our expertise lies in boosting e-commerce brands' customer lifetime value through strategic email and SMS marketing. Over the last five years, we’ve worked with 200+ e-commerce brands and generated upwards of $70 million in additional sales for them.</p><br><p>Click on the link below to know more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p><strong>Episode Highlights&nbsp;</strong></p><br><p>✅ Feras shares the journey of scaling Manssion to eight figures, detailing the strategic decisions that fueled their success.</p><p>✅ The art of pricing products in the competitive jewelry market.</p><p>✅ Unique challenges of the men's jewelry niche and how they navigated them.</p><p>✅ Tips on retaining customers in a market where products are built to last.</p><p>✅ His perspective on starting and growing an e-commerce brand vs an e-commerce agency.</p><br><p>Thank you for tuning in to this episode! We greatly appreciate your support in helping our show grow organically. If you enjoyed this episode, please take a moment to like, leave a review, and subscribe for new episodes.</p><br><p>As a token of our gratitude, we have a special gift for you. Click on the link below to download your free copy of our 'Top 100 High-Converting Emails from our guide.&nbsp; Inside, you'll find a treasure trove of exclusive insights, proven tips, and ready-to-use templates from our 100 highest converting emails, all designed to supercharge your retention marketing strategies.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation, </p><br><p>How do you retain customers when you’re selling long lasting items like jewelry? Find out directly from the CEO of an 8 figure jewelry brand. Welcome back to our podcast, today we’re joined by Feras Khouri, the CEO of Manssion – a premium jewelry brand for men.</p><br><p>In this episode, he is going to share with us how he grew his brand to an 8-figure success, e-commerce strategies on how to price your products and grow in the jewelry space, and the challenges and strategies for this niche. He is also going to take us through his decision behind joining an e-commerce agency six months ago along with some tips and strategies to boost your personal learning.</p><br><p>Click on the link below to visit his website:&nbsp;</p><p><a href="https://manssion.com/" rel="noopener noreferrer" target="_blank">https://manssion.com/</a>&nbsp;</p><br><p>Before we jump right in, here’s a quick intro about us at Budai Media. We’re a Klaviyo Platinum Partner retention marketing agency; our expertise lies in boosting e-commerce brands' customer lifetime value through strategic email and SMS marketing. Over the last five years, we’ve worked with 200+ e-commerce brands and generated upwards of $70 million in additional sales for them.</p><br><p>Click on the link below to know more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p><strong>Episode Highlights&nbsp;</strong></p><br><p>✅ Feras shares the journey of scaling Manssion to eight figures, detailing the strategic decisions that fueled their success.</p><p>✅ The art of pricing products in the competitive jewelry market.</p><p>✅ Unique challenges of the men's jewelry niche and how they navigated them.</p><p>✅ Tips on retaining customers in a market where products are built to last.</p><p>✅ His perspective on starting and growing an e-commerce brand vs an e-commerce agency.</p><br><p>Thank you for tuning in to this episode! We greatly appreciate your support in helping our show grow organically. If you enjoyed this episode, please take a moment to like, leave a review, and subscribe for new episodes.</p><br><p>As a token of our gratitude, we have a special gift for you. Click on the link below to download your free copy of our 'Top 100 High-Converting Emails from our guide.&nbsp; Inside, you'll find a treasure trove of exclusive insights, proven tips, and ready-to-use templates from our 100 highest converting emails, all designed to supercharge your retention marketing strategies.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#253 Skip Stone from Stashlogix: Navigating the Highs and Lows of Surviving in the Cannabis Industry </title>
			<itunes:title>#253 Skip Stone from Stashlogix: Navigating the Highs and Lows of Surviving in the Cannabis Industry </itunes:title>
			<pubDate>Tue, 30 Jan 2024 21:56:07 GMT</pubDate>
			<itunes:duration>30:06</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65b970786764420017027ce3/media.mp3" length="36105174" type="audio/mpeg"/>
			<guid isPermaLink="false">65b970786764420017027ce3</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/253-skip-stone-from-stashlogix-navigating-the-highs-and-lows</link>
			<acast:episodeId>65b970786764420017027ce3</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>253-skip-stone-from-stashlogix-navigating-the-highs-and-lows</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONbpkTzEKnRepbw3XJhxtdMrBcNUdPHjQzvv1NtbIolf4BslKAIU/1KuBDg526ZvLouVh7XVkeuwbE4j8nj+A4S]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>253</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1706651573717-55604016128aec3d9e7f09256aa02e94.jpeg"/>
			<description><![CDATA[<p>Welcome to the 253rd episode of The Ecom Show – your go-to podcast for everything e-commerce. I'm your host, Daniel Budai, and today we're diving into the origins of Stashlogix. A first of its kind Colorado based company that keeps your cannabis stash safe and secure with their discreet stash kits.&nbsp;</p><br><p>For our new listeners, here's a bit about us at Budai Media. We’re a Klaviyo Platinum Partner retention marketing agency, our expertise lies in boosting e-commerce brands' customer lifetime value through strategic email and SMS marketing. Over the last five years we’ve worked with 200+ e-commerce brands and generated upwards of $70 million in additional sales for them.&nbsp;</p><br><p>Click on the link below to learn more about our services:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In this episode, Skip shares how his concern for his children's safety around his medicine, particularly during family trips and camping adventures in the Colorado mountains inspired him to create a discreet and secure stash bag. A solution that quickly garnered the interest of friends and led to a successful Indiegogo campaign, marking the launch of a groundbreaking company.</p><br><p>Join us in this episode as we discuss:</p><p>✅ The personal motivation behind the creation of Stashlogix and its first product.</p><p>✅ How Stashlogix evolved from a simple idea to a successful Indiegogo campaign and a thriving business.</p><p>✅ Bad PR is good PR: How Skip got his products into Forbes, The Wash. Post, and The New York Times</p><p>✅Innovative strategies for marketing a cannabis brand.</p><br><p>Thank you for joining us on The Ecom Show. As always, we encourage our listeners to subscribe and share this podcast. For more information about Stashlogix and to view their range of products, visit their website linked in the podcast description:</p><br><p><a href="https://stashlogix.co/" rel="noopener noreferrer" target="_blank">https://stashlogix.co/</a>&nbsp;</p><br><p>Before we close, don't forget to grab your copy of ‘Top 100 High-Converting Emails of Budai Media.’ This comprehensive guide is brimming with our exclusive insights, proven tips, and ready-to-use templates from our 100 highest converting emails that are guaranteed to elevate your retention marketing strategies.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to the 253rd episode of The Ecom Show – your go-to podcast for everything e-commerce. I'm your host, Daniel Budai, and today we're diving into the origins of Stashlogix. A first of its kind Colorado based company that keeps your cannabis stash safe and secure with their discreet stash kits.&nbsp;</p><br><p>For our new listeners, here's a bit about us at Budai Media. We’re a Klaviyo Platinum Partner retention marketing agency, our expertise lies in boosting e-commerce brands' customer lifetime value through strategic email and SMS marketing. Over the last five years we’ve worked with 200+ e-commerce brands and generated upwards of $70 million in additional sales for them.&nbsp;</p><br><p>Click on the link below to learn more about our services:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In this episode, Skip shares how his concern for his children's safety around his medicine, particularly during family trips and camping adventures in the Colorado mountains inspired him to create a discreet and secure stash bag. A solution that quickly garnered the interest of friends and led to a successful Indiegogo campaign, marking the launch of a groundbreaking company.</p><br><p>Join us in this episode as we discuss:</p><p>✅ The personal motivation behind the creation of Stashlogix and its first product.</p><p>✅ How Stashlogix evolved from a simple idea to a successful Indiegogo campaign and a thriving business.</p><p>✅ Bad PR is good PR: How Skip got his products into Forbes, The Wash. Post, and The New York Times</p><p>✅Innovative strategies for marketing a cannabis brand.</p><br><p>Thank you for joining us on The Ecom Show. As always, we encourage our listeners to subscribe and share this podcast. For more information about Stashlogix and to view their range of products, visit their website linked in the podcast description:</p><br><p><a href="https://stashlogix.co/" rel="noopener noreferrer" target="_blank">https://stashlogix.co/</a>&nbsp;</p><br><p>Before we close, don't forget to grab your copy of ‘Top 100 High-Converting Emails of Budai Media.’ This comprehensive guide is brimming with our exclusive insights, proven tips, and ready-to-use templates from our 100 highest converting emails that are guaranteed to elevate your retention marketing strategies.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#252 Jared Schrieber bestselling author of Breakout Brands: What winning brands are doing differently</title>
			<itunes:title>#252 Jared Schrieber bestselling author of Breakout Brands: What winning brands are doing differently</itunes:title>
			<pubDate>Tue, 23 Jan 2024 12:30:00 GMT</pubDate>
			<itunes:duration>34:29</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65af76ff1427a40016f11907/media.mp3" length="41384682" type="audio/mpeg"/>
			<guid isPermaLink="false">65af76ff1427a40016f11907</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/what-winning-brands-do-differently</link>
			<acast:episodeId>65af76ff1427a40016f11907</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>what-winning-brands-do-differently</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOP41n43Ld/pCJmxaagoXCdIscnbacsCpM1Ak+9DU4ajxEyewsce2Wo0WmL7L9tYjPGMkipooN3KVSdsXI5wsd0h]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>252</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1705998100860-9b3146545fc518a129d630af04b7f483.jpeg"/>
			<description><![CDATA[<p>Welcome back to The Ecom Show, your go-to podcast for everything e-commerce. I’m your host, Daniel Budai, and in today’s episode we’re going to dissect what sets businesses that achieve breakout million dollar success apart from their competitors who fail.&nbsp;</p><br><p>Before diving in, a quick introduction for our new listeners about Budai Media, a Klaviyo Platinum Partner retention marketing agency. We specialize in helping e-commerce brands elevate their customer lifetime value through expert email and SMS marketing. Over the past five years, we've worked with over 200 e-commerce brands, generating over $70 million in additional sales.&nbsp;</p><br><p>Learn more about our services here:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In this episode, we're joined by Jared Schrieber, the author of the bestselling book "Breakout Brands." For five years, Jared has been deep-diving into the daily purchasing decisions of over 25,000 brands, figuring out what makes some soar while others just don't take off. He's a whiz at consumer intelligence, helping brands get the lowdown on what consumers really want for over 20 years.&nbsp;</p><br><p>Before he got around to writing his hit book, Jared was the brains behind Numerator and also led the charge as the head of products and services at Retail Solutions, two trailblazing startups that have been all about boosting brand growth with smart data.</p><br><p>Click on the link below to get your hands on his masterful book:</p><p><a href="https://breakout-brands.com/" rel="noopener noreferrer" target="_blank">https://breakout-brands.com/</a></p><br><p>Tune in to learn more about:</p><p>✅ Jared's transition from sports to ecommerce.</p><p>✅ What winning brands do differently&nbsp;</p><p>✅Brand success and data analysis&nbsp;</p><p>✅What success metrics do brands need to be looking at&nbsp;</p><p>✅ Jared's unique perspective on consumer behavior and market trends.</p><br><p>Thank you for joining us on The Ecom Show. If you found this podcast insightful, please make sure to subscribe and share this with your friends so that we can continue to bring more helpful content your way.</p><br><p>Before we wrap up, remember to check out the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is full of our secrets, tips, and templates to boost your retention marketing. Get your copy here: Top 100 High-Converting Emails.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome back to The Ecom Show, your go-to podcast for everything e-commerce. I’m your host, Daniel Budai, and in today’s episode we’re going to dissect what sets businesses that achieve breakout million dollar success apart from their competitors who fail.&nbsp;</p><br><p>Before diving in, a quick introduction for our new listeners about Budai Media, a Klaviyo Platinum Partner retention marketing agency. We specialize in helping e-commerce brands elevate their customer lifetime value through expert email and SMS marketing. Over the past five years, we've worked with over 200 e-commerce brands, generating over $70 million in additional sales.&nbsp;</p><br><p>Learn more about our services here:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In this episode, we're joined by Jared Schrieber, the author of the bestselling book "Breakout Brands." For five years, Jared has been deep-diving into the daily purchasing decisions of over 25,000 brands, figuring out what makes some soar while others just don't take off. He's a whiz at consumer intelligence, helping brands get the lowdown on what consumers really want for over 20 years.&nbsp;</p><br><p>Before he got around to writing his hit book, Jared was the brains behind Numerator and also led the charge as the head of products and services at Retail Solutions, two trailblazing startups that have been all about boosting brand growth with smart data.</p><br><p>Click on the link below to get your hands on his masterful book:</p><p><a href="https://breakout-brands.com/" rel="noopener noreferrer" target="_blank">https://breakout-brands.com/</a></p><br><p>Tune in to learn more about:</p><p>✅ Jared's transition from sports to ecommerce.</p><p>✅ What winning brands do differently&nbsp;</p><p>✅Brand success and data analysis&nbsp;</p><p>✅What success metrics do brands need to be looking at&nbsp;</p><p>✅ Jared's unique perspective on consumer behavior and market trends.</p><br><p>Thank you for joining us on The Ecom Show. If you found this podcast insightful, please make sure to subscribe and share this with your friends so that we can continue to bring more helpful content your way.</p><br><p>Before we wrap up, remember to check out the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is full of our secrets, tips, and templates to boost your retention marketing. Get your copy here: Top 100 High-Converting Emails.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#251 Budai Media Specials: How to start a digital marketing agency in 2024</title>
			<itunes:title>#251 Budai Media Specials: How to start a digital marketing agency in 2024</itunes:title>
			<pubDate>Tue, 16 Jan 2024 12:30:00 GMT</pubDate>
			<itunes:duration>20:00</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65a6569657697a0017816248/media.mp3" length="24010956" type="audio/mpeg"/>
			<guid isPermaLink="false">65a6569657697a0017816248</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/budai-media-specials-how-to-start-a-digital-marketing-agency</link>
			<acast:episodeId>65a6569657697a0017816248</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>budai-media-specials-how-to-start-a-digital-marketing-agency</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONrsbPfZOngSYpv0CrE0RNOLs79+SICq/M4bqsJXzWbYJOa/YU1zpHjBPz031pjxyDPnkOWQ168r6gtY/pe9kGs]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>251</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1705399934991-1df6230af58754546d14110f0cdfdb43.jpeg"/>
			<description><![CDATA[<p>Welcome to The Ecom Show, the go-to podcast for insights into the dynamic world of e-commerce and digital marketing. Today, we're thrilled to bring you a special episode from Budai Media. Our host, Daniel, is set to delve into the comprehensive guide on starting and scaling a digital marketing agency from the ground up.</p><br><p>In this exciting episode, Daniel will cover everything from the advantages and challenges of running a digital marketing agency, to essential resources and a diverse range of services that can be offered. Drawing from his rich experience of over five years, he will share invaluable insights and industry secrets that have helped him scale his own agency, Budai Media.</p><br><p>For our new listeners, here's a quick brief about Budai Media:</p><p>Budai Media is a Klaviyo Platinum Partner retention marketing agency that helps e-commerce brands boost their revenue with the help of email, and SMS marketing. In the last five years, we’ve worked with 200+ D2C brands and over $70 million in additional sales for them. Click on the link below to learn more about our services:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Tune in to this episode to learn more about:</p><br><p>✅Why start an agency</p><p>✅What services to offer</p><p>✅How to find clients</p><p>✅How to deliver and keep your clients happy&nbsp;</p><br><p>Thank you for tuning in to The Ecom Show. I hope you enjoyed this episode. Don't forget to subscribe and share your thoughts on this episode!&nbsp;</p><br><p>Before you go make sure to grab your copy of ‘Top 100 High-Converting Emails of Budai Media.’ This comprehensive guide is brimming with our exclusive insights, proven tips, and ready-to-use templates from our 100 highest converting emails that are guaranteed to elevate your retention marketing strategies.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p><br></p><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Ecom Show, the go-to podcast for insights into the dynamic world of e-commerce and digital marketing. Today, we're thrilled to bring you a special episode from Budai Media. Our host, Daniel, is set to delve into the comprehensive guide on starting and scaling a digital marketing agency from the ground up.</p><br><p>In this exciting episode, Daniel will cover everything from the advantages and challenges of running a digital marketing agency, to essential resources and a diverse range of services that can be offered. Drawing from his rich experience of over five years, he will share invaluable insights and industry secrets that have helped him scale his own agency, Budai Media.</p><br><p>For our new listeners, here's a quick brief about Budai Media:</p><p>Budai Media is a Klaviyo Platinum Partner retention marketing agency that helps e-commerce brands boost their revenue with the help of email, and SMS marketing. In the last five years, we’ve worked with 200+ D2C brands and over $70 million in additional sales for them. Click on the link below to learn more about our services:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Tune in to this episode to learn more about:</p><br><p>✅Why start an agency</p><p>✅What services to offer</p><p>✅How to find clients</p><p>✅How to deliver and keep your clients happy&nbsp;</p><br><p>Thank you for tuning in to The Ecom Show. I hope you enjoyed this episode. Don't forget to subscribe and share your thoughts on this episode!&nbsp;</p><br><p>Before you go make sure to grab your copy of ‘Top 100 High-Converting Emails of Budai Media.’ This comprehensive guide is brimming with our exclusive insights, proven tips, and ready-to-use templates from our 100 highest converting emails that are guaranteed to elevate your retention marketing strategies.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p><br></p><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#250 Budai Media Specials: 11 Best Takeaways And Insights From The Last 250 Episodes</title>
			<itunes:title>#250 Budai Media Specials: 11 Best Takeaways And Insights From The Last 250 Episodes</itunes:title>
			<pubDate>Tue, 09 Jan 2024 12:30:00 GMT</pubDate>
			<itunes:duration>1:07:31</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/659cf903aa30cd00162d15d3/media.mp3" length="80958546" type="audio/mpeg"/>
			<guid isPermaLink="false">659cf903aa30cd00162d15d3</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/250-budai-media-specials-11-best-takeaways-and-insights-from</link>
			<acast:episodeId>659cf903aa30cd00162d15d3</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>250-budai-media-specials-11-best-takeaways-and-insights-from</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONN0Kb7ibqtZY5p1SfHfI/JhaNJgNoHWd0eWdTzlLhwtW0jgvJs4XacJuzecp4zxxKF1on/dxRYtmB13zMLqozs]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>250</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1704810138658-c821b977dab056bed6d375aeabcfc389.jpeg"/>
			<description><![CDATA[<p><br></p><p>Hello, and welcome to the 250th episode of The Ecom Show! I can’t believe it’s been three and a half years since we began this podcasting adventure. I want to extend a heartfelt thanks to all the amazing individuals I've had the honor of meeting and interviewing, to the wealth of knowledge we've gathered, and most importantly, to you, our supportive listeners, who have been instrumental in our journey.</p><br><p>From our humble beginnings to this milestone episode, we've embarked on a truly remarkable journey. In today's special episode, rather than our usual guest interview format, I'd like to take a moment to reflect on our past episodes. Join me as we delve into the 11 best takeaways and insights from our last 250 episodes.</p><br><p>If you're new here, a warm welcome to The Ecom Show! I'm Daniel Budai, your podcast host and the founder of Budai Media, a customer-focused retention marketing agency. Over the past five years, we've helped more than 200 e-commerce brands generate over $200M in additional revenue. This podcast serves as a platform for e-commerce brands, marketers, and my own team members to share their success stories, lessons learned, and insights, all aimed at fostering growth.</p><br><p>To discover more about me and my agency, check out the link below:</p><br><p>In this episode packed with value, we're highlighting key moments from our interviews with a stellar lineup of guests:</p><br><p>✅ Aaron Coote, CEO and founder of Bausele Watches</p><p>✅ Raj De Datta, author of the bestselling book "The Digital Seeker"</p><p>✅ Erik Huberman from Hawke Media </p><p>✅ Benton Crane, CEO of Harmon Brothers</p><p>✅ Cale Owen, CEO of Gym Launch</p><p>✅ Ezra Firestone of Boom, Zipify, and Smart Marketer</p><p>✅ Brian Kurtz, author of the bestselling book "Overdeliver: 3 Golden Rules of Direct Marketing"</p><p>✅ Eric Bandholz, founder of BeardBrand</p><p>✅ Molly Pittman, author of "Click Happy" and co-founder of Smart Marketer</p><p>✅ Nick Shackelford, co-founder of Geek Ex</p><p>✅ Steven Sashen, co-founder of Xero Shoes</p><br><p>Interested in listening to all of these episodes? Explore our 250-episode special playlist for all the interviews featured in this episode:</p><p><a href="https://open.spotify.com/playlist/5cmClTG8pddMDHMc20AmQg?si=bobNuNeARmqZKFrTDLn1bA" rel="noopener noreferrer" target="_blank">https://open.spotify.com/playlist/5cmClTG8pddMDHMc20AmQg?si=bobNuNeARmqZKFrTDLn1bA</a>&nbsp;</p><br><p>Apple: <a href="https://podcasts.apple.com/us/podcast/the-ecom-show/id1516804075" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/the-ecom-show/id1516804075</a>&nbsp;</p><br><p>Spotify: <a href="https://open.spotify.com/show/0Fh9kJAckRdhgIFtSCGVRT" rel="noopener noreferrer" target="_blank">https://open.spotify.com/show/0Fh9kJAckRdhgIFtSCGVRT</a>&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><br></p><p>Hello, and welcome to the 250th episode of The Ecom Show! I can’t believe it’s been three and a half years since we began this podcasting adventure. I want to extend a heartfelt thanks to all the amazing individuals I've had the honor of meeting and interviewing, to the wealth of knowledge we've gathered, and most importantly, to you, our supportive listeners, who have been instrumental in our journey.</p><br><p>From our humble beginnings to this milestone episode, we've embarked on a truly remarkable journey. In today's special episode, rather than our usual guest interview format, I'd like to take a moment to reflect on our past episodes. Join me as we delve into the 11 best takeaways and insights from our last 250 episodes.</p><br><p>If you're new here, a warm welcome to The Ecom Show! I'm Daniel Budai, your podcast host and the founder of Budai Media, a customer-focused retention marketing agency. Over the past five years, we've helped more than 200 e-commerce brands generate over $200M in additional revenue. This podcast serves as a platform for e-commerce brands, marketers, and my own team members to share their success stories, lessons learned, and insights, all aimed at fostering growth.</p><br><p>To discover more about me and my agency, check out the link below:</p><br><p>In this episode packed with value, we're highlighting key moments from our interviews with a stellar lineup of guests:</p><br><p>✅ Aaron Coote, CEO and founder of Bausele Watches</p><p>✅ Raj De Datta, author of the bestselling book "The Digital Seeker"</p><p>✅ Erik Huberman from Hawke Media </p><p>✅ Benton Crane, CEO of Harmon Brothers</p><p>✅ Cale Owen, CEO of Gym Launch</p><p>✅ Ezra Firestone of Boom, Zipify, and Smart Marketer</p><p>✅ Brian Kurtz, author of the bestselling book "Overdeliver: 3 Golden Rules of Direct Marketing"</p><p>✅ Eric Bandholz, founder of BeardBrand</p><p>✅ Molly Pittman, author of "Click Happy" and co-founder of Smart Marketer</p><p>✅ Nick Shackelford, co-founder of Geek Ex</p><p>✅ Steven Sashen, co-founder of Xero Shoes</p><br><p>Interested in listening to all of these episodes? Explore our 250-episode special playlist for all the interviews featured in this episode:</p><p><a href="https://open.spotify.com/playlist/5cmClTG8pddMDHMc20AmQg?si=bobNuNeARmqZKFrTDLn1bA" rel="noopener noreferrer" target="_blank">https://open.spotify.com/playlist/5cmClTG8pddMDHMc20AmQg?si=bobNuNeARmqZKFrTDLn1bA</a>&nbsp;</p><br><p>Apple: <a href="https://podcasts.apple.com/us/podcast/the-ecom-show/id1516804075" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/the-ecom-show/id1516804075</a>&nbsp;</p><br><p>Spotify: <a href="https://open.spotify.com/show/0Fh9kJAckRdhgIFtSCGVRT" rel="noopener noreferrer" target="_blank">https://open.spotify.com/show/0Fh9kJAckRdhgIFtSCGVRT</a>&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#249  Chloë Thomas from Ecommerce Tech: Top E-commerce Trends To Watch Out For In 2024</title>
			<itunes:title>#249  Chloë Thomas from Ecommerce Tech: Top E-commerce Trends To Watch Out For In 2024</itunes:title>
			<pubDate>Tue, 26 Dec 2023 12:30:00 GMT</pubDate>
			<itunes:duration>43:27</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/658a6d8b1aa0fc00165fb983/media.mp3" length="52146756" type="audio/mpeg"/>
			<guid isPermaLink="false">658a6d8b1aa0fc00165fb983</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/top-e-commerce-trends-2024</link>
			<acast:episodeId>658a6d8b1aa0fc00165fb983</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>top-e-commerce-trends-2024</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMYq0bRj5ruJOZmvB8go6Ya/BQZaeuV9z+VAHpGJz+MMxnh2Y1106OREOJvuWqpaxIyQM4aJmSXl+evNXNIoP2R]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>249</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hello and a warm welcome to a special year-end episode of The Ecom Show! I'm your host, Daniel Budai, and I'm thrilled to share that we have a fantastic returning guest with us today – the incredible Chloe Thomas!</p><br><p>In case you missed Chloe's last visit, you can catch up by clicking the link below.</p><br><p><a href="https://podcasts.apple.com/us/podcast/88-chlo%C3%AB-thomas-from-ecommerce-masterplan-5-trends/id1516804075?i=1000549973567" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/88-chlo%C3%AB-thomas-from-ecommerce-masterplan-5-trends/id1516804075?i=1000549973567</a>&nbsp;</p><br><p>Chloe is a seasoned pro in the e-commerce world – hosting two podcasts, authoring a bestselling book, and offering tech advice on her website. Today, Chloe is back to share some valuable insights about e-commerce as we wrap up 2023.</p><br><p>But before we dive into the conversation, let's give a big shoutout to our sponsor, Budai Media. As a Klaviyo Platinum Partner, Budai Media is an e-commerce powerhouse, specializing in retention marketing. They've helped over 160 brands significantly increase sales, contributing to an impressive $60 million in revenue. To explore how Budai Media can elevate your brand, click the link below.</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Now, back to our conversation with Chloe Thomas. Here's a glimpse of what we'll be diving into:</p><br><p>✅ Chloe's expert advice on choosing the right tech for your online store.</p><p>✅ The importance of building a strong brand and how to do it.</p><p>✅ A sneak peek into 2024 with Chloe, discussing the big e-commerce trends.</p><p>✅ Discover how affiliate and influencer marketing can give your brand a boost.</p><br><p>Thank you for being part of The Ecom Show community. If you liked this episode make sure to subscribe and share this podcast with a friend. Remember, our growth is organic, and your support means the world to us.</p><br><p>Before you go make sure to grab a FREE copy of our ‘Top 100 High-Converting Emails of Budai Media.’ This guide is packed with secrets, tips, and templates from 100 of our highest converting emails from different niches, and is designed to help you skyrocket your retention marketing game.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p>Enjoyed listening to Chloë? Check out her podcasts and website to gain more valuable e-commerce updates:</p><p><a href="https://keepoptimising.com/" rel="noopener noreferrer" target="_blank">https://keepoptimising.com/</a>&nbsp;</p><p><a href="https://podcasts.apple.com/us/podcast/ecommerce-masterplan/id1005744797" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/ecommerce-masterplan/id1005744797</a>&nbsp;</p><p> <a href="https://ecommercetech.io/" rel="noopener noreferrer" target="_blank">https://ecommercetech.io/</a>&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hello and a warm welcome to a special year-end episode of The Ecom Show! I'm your host, Daniel Budai, and I'm thrilled to share that we have a fantastic returning guest with us today – the incredible Chloe Thomas!</p><br><p>In case you missed Chloe's last visit, you can catch up by clicking the link below.</p><br><p><a href="https://podcasts.apple.com/us/podcast/88-chlo%C3%AB-thomas-from-ecommerce-masterplan-5-trends/id1516804075?i=1000549973567" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/88-chlo%C3%AB-thomas-from-ecommerce-masterplan-5-trends/id1516804075?i=1000549973567</a>&nbsp;</p><br><p>Chloe is a seasoned pro in the e-commerce world – hosting two podcasts, authoring a bestselling book, and offering tech advice on her website. Today, Chloe is back to share some valuable insights about e-commerce as we wrap up 2023.</p><br><p>But before we dive into the conversation, let's give a big shoutout to our sponsor, Budai Media. As a Klaviyo Platinum Partner, Budai Media is an e-commerce powerhouse, specializing in retention marketing. They've helped over 160 brands significantly increase sales, contributing to an impressive $60 million in revenue. To explore how Budai Media can elevate your brand, click the link below.</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Now, back to our conversation with Chloe Thomas. Here's a glimpse of what we'll be diving into:</p><br><p>✅ Chloe's expert advice on choosing the right tech for your online store.</p><p>✅ The importance of building a strong brand and how to do it.</p><p>✅ A sneak peek into 2024 with Chloe, discussing the big e-commerce trends.</p><p>✅ Discover how affiliate and influencer marketing can give your brand a boost.</p><br><p>Thank you for being part of The Ecom Show community. If you liked this episode make sure to subscribe and share this podcast with a friend. Remember, our growth is organic, and your support means the world to us.</p><br><p>Before you go make sure to grab a FREE copy of our ‘Top 100 High-Converting Emails of Budai Media.’ This guide is packed with secrets, tips, and templates from 100 of our highest converting emails from different niches, and is designed to help you skyrocket your retention marketing game.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p>Enjoyed listening to Chloë? Check out her podcasts and website to gain more valuable e-commerce updates:</p><p><a href="https://keepoptimising.com/" rel="noopener noreferrer" target="_blank">https://keepoptimising.com/</a>&nbsp;</p><p><a href="https://podcasts.apple.com/us/podcast/ecommerce-masterplan/id1005744797" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/ecommerce-masterplan/id1005744797</a>&nbsp;</p><p> <a href="https://ecommercetech.io/" rel="noopener noreferrer" target="_blank">https://ecommercetech.io/</a>&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#248 Budai Media Specials: How much does an email marketing agency cost? </title>
			<itunes:title>#248 Budai Media Specials: How much does an email marketing agency cost? </itunes:title>
			<pubDate>Tue, 19 Dec 2023 12:30:00 GMT</pubDate>
			<itunes:duration>24:54</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/658178a8ea70170016aefb98/media.mp3" length="29893374" type="audio/mpeg"/>
			<guid isPermaLink="false">658178a8ea70170016aefb98</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/248-budai-media-specials-how-much-does-an-email-marketing-ag</link>
			<acast:episodeId>658178a8ea70170016aefb98</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>248-budai-media-specials-how-much-does-an-email-marketing-ag</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMLz7EBW/XFk0JZYFSwZNbqzEVv4tVisP2GP91sQ5tvZzP49/NP+MYLMacTwFRcT9HYay1nE/T2BdZ8IPr4wWGT]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>248</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1702983821431-774eb201064a387af8ca1a47ecce8742.jpeg"/>
			<description><![CDATA[<p><br></p><p>Welcome to The Ecom Show. I’m Daniel, your retention marketing friend and podcast host, and in this episode, we're going to dive into the costs associated with hiring a retention marketing agency and the logic behind these costs. This episode is perfect for marketers and agency owners who are trying to figure out how to price their services, as well as businesses seeking guidance before hiring their next marketing agency.</p><br><p>For all the new listeners out there, here's a brief intro: The Ecom Show is an e-commerce podcast where I share insights and experiences that I’ve gained over the past five years of&nbsp; running Budai Media, a retention marketing agency that's partnered with close to 200 e-commerce stores and generated more than $70 million in additional sales revenue. Besides my own stories, I also bring in e-com owners, agency heads, and top marketers to share their success stories and lessons. Click the link below to check out my agency:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>In this episode, you'll learn about:</p><br><p>✅ Popular pricing structures in retention marketing</p><p>✅ The ideal team size for effective retention marketing</p><p>✅ Standard agency costs in the US</p><p>✅ A detailed look at our own pricing structure</p><p>✅ Tips for selecting the right pricing model for your needs</p><p>✅ Guidance on budgeting for email and SMS marketing</p><br><p>Thanks for tuning in to this episode. If you liked listening to this episode please click on the subscribe button, leave us a review, and share this episode with at least one of your friends. Our growth is purely organic and your likes and support help us grow and continue doing what we love.&nbsp;</p><br><p>Before you go, make sure that you grab a FREE copy of our ‘Top 100 High-Converting Emails of Budai Media.’ This comprehensive guide is brimming with our exclusive insights, proven tips, and ready-to-use templates from our 100 highest converting emails that are guaranteed to elevate your retention marketing strategies.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><br></p><p>Welcome to The Ecom Show. I’m Daniel, your retention marketing friend and podcast host, and in this episode, we're going to dive into the costs associated with hiring a retention marketing agency and the logic behind these costs. This episode is perfect for marketers and agency owners who are trying to figure out how to price their services, as well as businesses seeking guidance before hiring their next marketing agency.</p><br><p>For all the new listeners out there, here's a brief intro: The Ecom Show is an e-commerce podcast where I share insights and experiences that I’ve gained over the past five years of&nbsp; running Budai Media, a retention marketing agency that's partnered with close to 200 e-commerce stores and generated more than $70 million in additional sales revenue. Besides my own stories, I also bring in e-com owners, agency heads, and top marketers to share their success stories and lessons. Click the link below to check out my agency:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>In this episode, you'll learn about:</p><br><p>✅ Popular pricing structures in retention marketing</p><p>✅ The ideal team size for effective retention marketing</p><p>✅ Standard agency costs in the US</p><p>✅ A detailed look at our own pricing structure</p><p>✅ Tips for selecting the right pricing model for your needs</p><p>✅ Guidance on budgeting for email and SMS marketing</p><br><p>Thanks for tuning in to this episode. If you liked listening to this episode please click on the subscribe button, leave us a review, and share this episode with at least one of your friends. Our growth is purely organic and your likes and support help us grow and continue doing what we love.&nbsp;</p><br><p>Before you go, make sure that you grab a FREE copy of our ‘Top 100 High-Converting Emails of Budai Media.’ This comprehensive guide is brimming with our exclusive insights, proven tips, and ready-to-use templates from our 100 highest converting emails that are guaranteed to elevate your retention marketing strategies.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#247 Garrett Peters from Duncan & Stone: How to Run a Family Business in the E-Commerce Era]]></title>
			<itunes:title><![CDATA[#247 Garrett Peters from Duncan & Stone: How to Run a Family Business in the E-Commerce Era]]></itunes:title>
			<pubDate>Thu, 14 Dec 2023 13:17:53 GMT</pubDate>
			<itunes:duration>39:49</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/657c19ab7a6eb70016daaab7/media.mp3" length="47759346" type="audio/mpeg"/>
			<guid isPermaLink="false">657c19ab7a6eb70016daaab7</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/how-to-run-a-family-business-in-the-ecom-era</link>
			<acast:episodeId>657c19ab7a6eb70016daaab7</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>how-to-run-a-family-business-in-the-ecom-era</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPGdLyz/RxDQN7FGx0mYj7ppxK0BJjYyKKufR071H939KaVvJBdX2Vb6oQic/KNrQz83bcBXs4rHDvkQpirm7RQ]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>247</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to The Ecom Show, your go-to podcast for everything e-commerce. I’m your host, Daniel Budai, and today we're delving into how family relationships can shape and drive business success.&nbsp;</p><br><p>Before we get started, here’s a quick note about us:</p><br><p>The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Over the past five years, I’ve collaborated with over 160 brands, helping them generate in excess of $60 million in additional sales revenue. This journey has been incredibly enlightening, with each partnership offering unique insights and profoundly shaping my perspective on e-commerce. I launched this podcast as a platform to spotlight e-commerce success stories and foster a community where budding e-commerce owners and marketers can exchange experiences, learn, and grow together.</p><br><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>In today's episode, we're joined by Garrett Peters, one of the four co-founders of Duncan and Stone Paper Company, a family-run stationery brand that has made a significant mark in the e-commerce industry. Garrett will share the origin story of Duncan and Stone, revealing how they've successfully navigated the complexities of running a family business with partners in the digital age. He'll also dive into their focus on organic growth and the strategies that have helped them stand out in a crowded market.</p><br><p>Click on the link below to check them out:&nbsp;</p><p><a href="https://www.duncanandstone.com/" rel="noopener noreferrer" target="_blank">https://www.duncanandstone.com/</a>&nbsp;</p><br><p>Join us as we discuss:</p><br><p>✅The dynamics and challenges of mixing family with business in e-commerce.</p><p>✅The role of organic growth and marketing strategies in building Duncan and Stone.</p><p>✅Insights into navigating the e-commerce landscape as a family business.</p><br><p><br></p><p>Thank you for tuning in to The Ecom Show. Don't forget to subscribe and share this podcast with a friend. Your support helps us grow organically and continue bringing valuable content to the e-commerce community.</p><br><p>Also, be sure to grab your copy of the ‘Top 100 High-Converting Emails of Budai Media’ before you leave. Packed with our trade secrets, expert advice, and practical templates, this guide is your key to mastering the art of retention marketing.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Ecom Show, your go-to podcast for everything e-commerce. I’m your host, Daniel Budai, and today we're delving into how family relationships can shape and drive business success.&nbsp;</p><br><p>Before we get started, here’s a quick note about us:</p><br><p>The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Over the past five years, I’ve collaborated with over 160 brands, helping them generate in excess of $60 million in additional sales revenue. This journey has been incredibly enlightening, with each partnership offering unique insights and profoundly shaping my perspective on e-commerce. I launched this podcast as a platform to spotlight e-commerce success stories and foster a community where budding e-commerce owners and marketers can exchange experiences, learn, and grow together.</p><br><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>In today's episode, we're joined by Garrett Peters, one of the four co-founders of Duncan and Stone Paper Company, a family-run stationery brand that has made a significant mark in the e-commerce industry. Garrett will share the origin story of Duncan and Stone, revealing how they've successfully navigated the complexities of running a family business with partners in the digital age. He'll also dive into their focus on organic growth and the strategies that have helped them stand out in a crowded market.</p><br><p>Click on the link below to check them out:&nbsp;</p><p><a href="https://www.duncanandstone.com/" rel="noopener noreferrer" target="_blank">https://www.duncanandstone.com/</a>&nbsp;</p><br><p>Join us as we discuss:</p><br><p>✅The dynamics and challenges of mixing family with business in e-commerce.</p><p>✅The role of organic growth and marketing strategies in building Duncan and Stone.</p><p>✅Insights into navigating the e-commerce landscape as a family business.</p><br><p><br></p><p>Thank you for tuning in to The Ecom Show. Don't forget to subscribe and share this podcast with a friend. Your support helps us grow organically and continue bringing valuable content to the e-commerce community.</p><br><p>Also, be sure to grab your copy of the ‘Top 100 High-Converting Emails of Budai Media’ before you leave. Packed with our trade secrets, expert advice, and practical templates, this guide is your key to mastering the art of retention marketing.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#246 Jay and Aaron from Peared Creation: Organic Marketing Insights from a Brand with 80,000+ Customers.</title>
			<itunes:title>#246 Jay and Aaron from Peared Creation: Organic Marketing Insights from a Brand with 80,000+ Customers.</itunes:title>
			<pubDate>Tue, 12 Dec 2023 13:11:36 GMT</pubDate>
			<itunes:duration>33:07</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65785c087a12a800122dff93/media.mp3" length="39745080" type="audio/mpeg"/>
			<guid isPermaLink="false">65785c087a12a800122dff93</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/246-jay-and-aaron-from-peared-creation-organic-marketing-ins</link>
			<acast:episodeId>65785c087a12a800122dff93</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>246-jay-and-aaron-from-peared-creation-organic-marketing-ins</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOctNh9w2wBMXAnwxwLdlSIcfe3ArO3WjmQKY+FQFyqpaKaWDMkQnILop4QXchBoffomm2l79971y/vIBXzA4at]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>246</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1702386639132-3b9c9f4fa26dce8626efa53e947e5437.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation! We're thrilled to have you tune in to The Ecom Show, the ultimate platform where e-commerce entrepreneurs, marketers, and agencies share invaluable insights and strategies. I'm your host, Daniel Budai, and today we're venturing into the artistic and innovative world of designer lighting with our guests from Peared Creation. Their journey from a startup in a garage to a leading e-commerce brand is nothing short of inspiring.</p><br><p>A quick introduction for our new listeners:</p><br><p>Budai Media is a Klaviyo Platinum Partner and a powerhouse in retention marketing for e-commerce. Our expertise in email and SMS marketing has helped over 160 brands significantly increase their sales, contributing to more than $60 million in revenue. To learn how we can help your brand shine, click the link below.</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Now, let's focus our spotlight on today's guests. Jay, the innovative founder of Peared Creation, and Aaron, the dedicated Trade Manager, are here to share their remarkable decade-long journey. Join us as we explore how they transitioned from selling in Jay’s grandmother's garage&nbsp;</p><p>to scaling up to a multifaceted designer lighting brand, delighting over 80,000 customers.</p><br><p>Click on the link below to visit Peared Creation:</p><br><p><a href="https://www.pearedcreation.com/" rel="noopener noreferrer" target="_blank">https://www.pearedcreation.com/</a>&nbsp;</p><br><p>&nbsp;Join us as we discuss:&nbsp;</p><br><p>✅The challenges and successes in building an e-commerce brand.</p><p>✅Why failing on Amazon was one of the best things to happen to their brand</p><p>✅Strategies for achieving organic traction and customer satisfaction.</p><p>✅The role of customization in their product offerings.</p><br><p>Thanks for tuning in to this episode. Don't forget to subscribe and share this podcast with a friend. Remember, our growth is organic, and your support means the world to us.</p><br><p>Before you go make sure to check out the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is packed with our secrets, tips, and templates, designed to help you skyrocket your retention marketing game.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation! We're thrilled to have you tune in to The Ecom Show, the ultimate platform where e-commerce entrepreneurs, marketers, and agencies share invaluable insights and strategies. I'm your host, Daniel Budai, and today we're venturing into the artistic and innovative world of designer lighting with our guests from Peared Creation. Their journey from a startup in a garage to a leading e-commerce brand is nothing short of inspiring.</p><br><p>A quick introduction for our new listeners:</p><br><p>Budai Media is a Klaviyo Platinum Partner and a powerhouse in retention marketing for e-commerce. Our expertise in email and SMS marketing has helped over 160 brands significantly increase their sales, contributing to more than $60 million in revenue. To learn how we can help your brand shine, click the link below.</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Now, let's focus our spotlight on today's guests. Jay, the innovative founder of Peared Creation, and Aaron, the dedicated Trade Manager, are here to share their remarkable decade-long journey. Join us as we explore how they transitioned from selling in Jay’s grandmother's garage&nbsp;</p><p>to scaling up to a multifaceted designer lighting brand, delighting over 80,000 customers.</p><br><p>Click on the link below to visit Peared Creation:</p><br><p><a href="https://www.pearedcreation.com/" rel="noopener noreferrer" target="_blank">https://www.pearedcreation.com/</a>&nbsp;</p><br><p>&nbsp;Join us as we discuss:&nbsp;</p><br><p>✅The challenges and successes in building an e-commerce brand.</p><p>✅Why failing on Amazon was one of the best things to happen to their brand</p><p>✅Strategies for achieving organic traction and customer satisfaction.</p><p>✅The role of customization in their product offerings.</p><br><p>Thanks for tuning in to this episode. Don't forget to subscribe and share this podcast with a friend. Remember, our growth is organic, and your support means the world to us.</p><br><p>Before you go make sure to check out the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is packed with our secrets, tips, and templates, designed to help you skyrocket your retention marketing game.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#245 Budai Media Specials: Revealing Our Email & SMS Strategy for Premium Products: $800K Boost for a Sauna Brand in Six Months]]></title>
			<itunes:title><![CDATA[#245 Budai Media Specials: Revealing Our Email & SMS Strategy for Premium Products: $800K Boost for a Sauna Brand in Six Months]]></itunes:title>
			<pubDate>Tue, 05 Dec 2023 12:57:08 GMT</pubDate>
			<itunes:duration>21:41</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/656de8d5de25a00012671c21/media.mp3" length="26020656" type="audio/mpeg"/>
			<guid isPermaLink="false">656de8d5de25a00012671c21</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/245-budai-media-specials-revealing-our-email-sms-strategy-fo</link>
			<acast:episodeId>656de8d5de25a00012671c21</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>245-budai-media-specials-revealing-our-email-sms-strategy-fo</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMUNjl0cZ3Hng4hkOkZ8vnEZDYbWp/H9JXBySBdL2wtMjhZXAYZK091jz0CLwfFVajLRvL2YH/p5TBjBSbZv7Dz]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>245</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1701701793512-e30c6c651b6aff297f647422204cef93.jpeg"/>
			<description><![CDATA[<p>Welcome to The Ecom Show. Your trusted source for uncovering the latest news, strategies, and success stories in the world of e-commerce one brand at a time. I’m your host Daniel Budai, and this episode is a part of our ‘Budai Media Specials,’ a series where we share the retention marketing strategy behind some of our biggest client wins.&nbsp;</p><br><p>Before we get started, I’d like to quickly introduce my agency for all the new listeners out there. Budai Media is a Klaviyo Platinum Partner retention marketing agency that helps e-commerce brands boost their revenue with the help of email, and SMS marketing. In the last five years, we’ve worked with 160+ D2C brands and over $60 million in additional sales for them. Click on the link below to learn more about our services:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Today, I’m sitting down with Kushan, one of the lead customer success managers at Budai Media to discuss<strong> how our setup helped a luxury sauna brand generate $800k extra revenue in just six months. </strong>In this episode Kushan will guide us through the entire strategy, and share tips on how to approach email and SMS marketing for luxury products.</p><br><p>Join us as we talk about:</p><p>✅The initial email flows we established and their impact</p><p>✅Why content emails worked better than promotional emails for this sauna brand</p><p>✅The journey to generating $800k in six months.</p><br><p>Thank you for tuning in to The Ecom Show. I hope you enjoyed this episode. Don’t forget to subscribe and share this podcast.</p><br><p>Before we close, don't forget to grab your copy of ‘Top 100 High-Converting Emails of Budai Media.’ This comprehensive guide is brimming with our exclusive insights, proven tips, and ready-to-use templates from our 100 highest converting emails that are guaranteed to elevate your retention marketing strategies.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Ecom Show. Your trusted source for uncovering the latest news, strategies, and success stories in the world of e-commerce one brand at a time. I’m your host Daniel Budai, and this episode is a part of our ‘Budai Media Specials,’ a series where we share the retention marketing strategy behind some of our biggest client wins.&nbsp;</p><br><p>Before we get started, I’d like to quickly introduce my agency for all the new listeners out there. Budai Media is a Klaviyo Platinum Partner retention marketing agency that helps e-commerce brands boost their revenue with the help of email, and SMS marketing. In the last five years, we’ve worked with 160+ D2C brands and over $60 million in additional sales for them. Click on the link below to learn more about our services:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Today, I’m sitting down with Kushan, one of the lead customer success managers at Budai Media to discuss<strong> how our setup helped a luxury sauna brand generate $800k extra revenue in just six months. </strong>In this episode Kushan will guide us through the entire strategy, and share tips on how to approach email and SMS marketing for luxury products.</p><br><p>Join us as we talk about:</p><p>✅The initial email flows we established and their impact</p><p>✅Why content emails worked better than promotional emails for this sauna brand</p><p>✅The journey to generating $800k in six months.</p><br><p>Thank you for tuning in to The Ecom Show. I hope you enjoyed this episode. Don’t forget to subscribe and share this podcast.</p><br><p>Before we close, don't forget to grab your copy of ‘Top 100 High-Converting Emails of Budai Media.’ This comprehensive guide is brimming with our exclusive insights, proven tips, and ready-to-use templates from our 100 highest converting emails that are guaranteed to elevate your retention marketing strategies.</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#244 Matthew Charles from TidyBoard: From Prototype to 65,000 Sales and $1 Million in Crowdfunding</title>
			<itunes:title>#244 Matthew Charles from TidyBoard: From Prototype to 65,000 Sales and $1 Million in Crowdfunding</itunes:title>
			<pubDate>Tue, 28 Nov 2023 16:12:28 GMT</pubDate>
			<itunes:duration>35:06</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6566116df7e6aa00126ef9c4/media.mp3" length="42084684" type="audio/mpeg"/>
			<guid isPermaLink="false">6566116df7e6aa00126ef9c4</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/244-matthew-charles-from-tidyboard</link>
			<acast:episodeId>6566116df7e6aa00126ef9c4</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>244-matthew-charles-from-tidyboard</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOKJ2gcrfx/L1FVs7ZyqHNDkS7A/BcKQUy3ubTdtHA0QAijwtdjhUB+YQ4vrj0SkNsOvjZWuDTjsB2S+HjWt5Co]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>244</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1701187900243-6860291e7fd1d27fadd2a5fca1b7cd4e.jpeg"/>
			<description><![CDATA[<p>Welcome back to The Ecom Show, your go-to podcast for everything e-commerce. I’m your host, Daniel Budai, and I’m excited to bring you today’s episode where we dive into the innovative world of kitchen tools and the exciting journey of crowdfunding.</p><br><p>Before we get started, I’d like to take a quick minute to introduce my agency, Budai Media, to all the new listeners out there:</p><br><p>Budai Media is a Klaviyo Platinum Partner retention marketing agency that helps e-commerce brands increase their customers lifetime value with the help of email, and SMS marketing. In the last five years, we’ve worked with more than 160 e-commerce brands and generated more than $60 million in additional sales for them. Click on the link below to learn more about our services:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In this episode, we have the pleasure of talking with Matthew, the founder of Tidy Board, a revolutionary meal prep system that started with a cutting board and has now expanded into a range of kitchen utensils. With over 65,000 TidyBoards sold and over $1 million raised on Kickstarter and Indiegogo, Matthew's story is a testament to innovation and effective marketing in the crowded space of kitchenware.&nbsp;</p><br><p>Click on the link below to learn more about TidyBoard:&nbsp;</p><p><a href="https://tidyboard.com/" rel="noopener noreferrer" target="_blank">https://tidyboard.com/</a></p><br><p>Today, we'll explore:</p><p>✅ The inception and evolution of TidyBoard.</p><p>✅How LaunchBoom helps brands reach their Kickstarter/Indiegogo goal.&nbsp;</p><p>✅Tidy Board’s secret to creating click worthy ads.&nbsp;</p><p>✅Hiring full-time vs working with agencies.&nbsp;</p><p>✅ Matthew’s personal insights and tips on crowdfunding.&nbsp;</p><br><p>Thank you for tuning in to The Ecom Show. Don’t forget to subscribe and share this podcast. Stay tuned for more episodes as we continue to explore the dynamic world of e-commerce.</p><br><p>As we wrap up, remember to check out the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is packed with our secrets, tips, and templates, designed to help you skyrocket your retention marketing game.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p><br></p><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome back to The Ecom Show, your go-to podcast for everything e-commerce. I’m your host, Daniel Budai, and I’m excited to bring you today’s episode where we dive into the innovative world of kitchen tools and the exciting journey of crowdfunding.</p><br><p>Before we get started, I’d like to take a quick minute to introduce my agency, Budai Media, to all the new listeners out there:</p><br><p>Budai Media is a Klaviyo Platinum Partner retention marketing agency that helps e-commerce brands increase their customers lifetime value with the help of email, and SMS marketing. In the last five years, we’ve worked with more than 160 e-commerce brands and generated more than $60 million in additional sales for them. Click on the link below to learn more about our services:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In this episode, we have the pleasure of talking with Matthew, the founder of Tidy Board, a revolutionary meal prep system that started with a cutting board and has now expanded into a range of kitchen utensils. With over 65,000 TidyBoards sold and over $1 million raised on Kickstarter and Indiegogo, Matthew's story is a testament to innovation and effective marketing in the crowded space of kitchenware.&nbsp;</p><br><p>Click on the link below to learn more about TidyBoard:&nbsp;</p><p><a href="https://tidyboard.com/" rel="noopener noreferrer" target="_blank">https://tidyboard.com/</a></p><br><p>Today, we'll explore:</p><p>✅ The inception and evolution of TidyBoard.</p><p>✅How LaunchBoom helps brands reach their Kickstarter/Indiegogo goal.&nbsp;</p><p>✅Tidy Board’s secret to creating click worthy ads.&nbsp;</p><p>✅Hiring full-time vs working with agencies.&nbsp;</p><p>✅ Matthew’s personal insights and tips on crowdfunding.&nbsp;</p><br><p>Thank you for tuning in to The Ecom Show. Don’t forget to subscribe and share this podcast. Stay tuned for more episodes as we continue to explore the dynamic world of e-commerce.</p><br><p>As we wrap up, remember to check out the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is packed with our secrets, tips, and templates, designed to help you skyrocket your retention marketing game.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;&nbsp;</p><br><p><br></p><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#243 Jason Sealand from Mad Viking Beard Co: From Beard Competitions to a Million-Dollar Business</title>
			<itunes:title>#243 Jason Sealand from Mad Viking Beard Co: From Beard Competitions to a Million-Dollar Business</itunes:title>
			<pubDate>Tue, 21 Nov 2023 12:30:00 GMT</pubDate>
			<itunes:duration>31:33</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/655c82db0020990012cd9497/media.mp3" length="37877364" type="audio/mpeg"/>
			<guid isPermaLink="false">655c82db0020990012cd9497</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/from-beard-competitions-to-a-million-dollar-brand</link>
			<acast:episodeId>655c82db0020990012cd9497</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>from-beard-competitions-to-a-million-dollar-brand</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONwbsPBiU/oUajnUtK1zj64dQGkQcBu6u+0sIt6BcVOSI72s7QZYh2aUlQY/Lt0R7OyF6/39fsWE/FkwMDJLFhp]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>243</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1700561571770-dd05b63592a0d581225893521d8d0b16.jpeg"/>
			<description><![CDATA[<p>Welcome to another episode of The Ecom Show, where we delve into the fascinating world of e-commerce, bringing you stories from leading agencies, brands, and entrepreneurs. I’m Daniel Budai, your host, and the founder of Budai Media. A retention marketing agency that helps e-commerce brands increase their customer lifetime value with the help of email and SMS marketing. Having collaborated with over 160 brands, we've successfully generated more than $60 million in additional revenue for them.&nbsp;</p><br><p>Click on the link below to learn more about our work:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Today's episode features Jason Sealand, the co-founder of Mad Viking Beard, a men's grooming brand that started as a casual get-together among friends and grew into a community of over 1 million customers. Jason shares his journey from organizing a simple beard competition to launching a successful business, emphasizing the importance of community, persistence, and market adaptation.</p><br><p>For more insights and to check out Mad Viking Beard's unique products, click on the link to their website.</p><p><a href="https://madvikingbeard.com/" rel="noopener noreferrer" target="_blank">https://madvikingbeard.com/</a>&nbsp;</p><br><p>In this episode we’ll discuss:</p><br><p>✅Their origin story</p><p>✅How Jason built his brand around a community</p><p>✅Balancing in-house and agency efforts.</p><p>✅Adapting to market changes.</p><p>✅The role of charity work and social values in Mad Viking Beard's brand identity.</p><p>✅Jason's personal lessons and advice for aspiring e-commerce entrepreneurs.</p><br><p>And that’s a wrap on today’s episode. Thanks for tuning in! If you enjoyed listening to this episode please consider leaving a review on your favorite podcast platform.&nbsp;</p><br><p>Your feedback is invaluable in helping us spread the word.</p><br><p>Stay tuned for more episodes, and join us as we continue to explore the exciting world of e-commerce.</p><br><p>Subscribe to The Ecom Show for the latest insights and stories from the front lines of the industry.</p><br><p>P.S. Don’t forget to grab your FREE copy to, "The Ultimate 100 Email Guide." I personally went through the 450,000,000 emails my team and I have sent out through the years, and compiled the Top 100 highest converting ones into this value-packed document which contains all our secrets, tips, and templates.&nbsp;</p><br><p>Download here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to another episode of The Ecom Show, where we delve into the fascinating world of e-commerce, bringing you stories from leading agencies, brands, and entrepreneurs. I’m Daniel Budai, your host, and the founder of Budai Media. A retention marketing agency that helps e-commerce brands increase their customer lifetime value with the help of email and SMS marketing. Having collaborated with over 160 brands, we've successfully generated more than $60 million in additional revenue for them.&nbsp;</p><br><p>Click on the link below to learn more about our work:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Today's episode features Jason Sealand, the co-founder of Mad Viking Beard, a men's grooming brand that started as a casual get-together among friends and grew into a community of over 1 million customers. Jason shares his journey from organizing a simple beard competition to launching a successful business, emphasizing the importance of community, persistence, and market adaptation.</p><br><p>For more insights and to check out Mad Viking Beard's unique products, click on the link to their website.</p><p><a href="https://madvikingbeard.com/" rel="noopener noreferrer" target="_blank">https://madvikingbeard.com/</a>&nbsp;</p><br><p>In this episode we’ll discuss:</p><br><p>✅Their origin story</p><p>✅How Jason built his brand around a community</p><p>✅Balancing in-house and agency efforts.</p><p>✅Adapting to market changes.</p><p>✅The role of charity work and social values in Mad Viking Beard's brand identity.</p><p>✅Jason's personal lessons and advice for aspiring e-commerce entrepreneurs.</p><br><p>And that’s a wrap on today’s episode. Thanks for tuning in! If you enjoyed listening to this episode please consider leaving a review on your favorite podcast platform.&nbsp;</p><br><p>Your feedback is invaluable in helping us spread the word.</p><br><p>Stay tuned for more episodes, and join us as we continue to explore the exciting world of e-commerce.</p><br><p>Subscribe to The Ecom Show for the latest insights and stories from the front lines of the industry.</p><br><p>P.S. Don’t forget to grab your FREE copy to, "The Ultimate 100 Email Guide." I personally went through the 450,000,000 emails my team and I have sent out through the years, and compiled the Top 100 highest converting ones into this value-packed document which contains all our secrets, tips, and templates.&nbsp;</p><br><p>Download here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Follow us on social media to get more retention marketing tips and insights:&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#242 D’Shawn Russell from Southern Elegance Candle Company: How To Turn Your Side Hustle Into A Million Dollar Business</title>
			<itunes:title>#242 D’Shawn Russell from Southern Elegance Candle Company: How To Turn Your Side Hustle Into A Million Dollar Business</itunes:title>
			<pubDate>Tue, 14 Nov 2023 12:30:00 GMT</pubDate>
			<itunes:duration>36:13</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65535c44e74ec700122d3085/media.mp3" length="43463286" type="audio/mpeg"/>
			<guid isPermaLink="false">65535c44e74ec700122d3085</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/how-to-turn-your-side-hustle-into-a-million-dollar-business</link>
			<acast:episodeId>65535c44e74ec700122d3085</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>how-to-turn-your-side-hustle-into-a-million-dollar-business</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOOkkSix3xSFymXlaDaXwUzM118gnKipOw4UI9cFjQICoGLHdci8pDqsuRZYoWtw85tyTOQHKxV9cvsDHZ/7fOU]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>242</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1699961839797-a7e666b7130e1474b81980806e433c3e.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, a podcast where top e-commerce agencies, businesses, and entrepreneurs share their success stories, challenges, insights, and experiences of hustling in the world of e-commerce. I’m Daniel Budai, your host for today’s show and the brains behind Budai Media.</p><br><p>A customer-obsessed retention marketing agency that’s generated more than $60 million in additional revenue through email and SMS marketing. In the last five years I’ve worked with more than 160+ e-commerce brands and helped them increase their customer lifetime value by 20-50%.&nbsp;</p><br><p>Click on the link below to learn more about us:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>I’m joined today by D'Shawn Russell, the founder of Southern Elegance Candles. D'Shawn shares her incredible story of starting as a side hustle and growing into a multi-million dollar business. She candidly discusses the challenges of scaling up, the impact of COVID-19, and the tough decisions involved in streamlining her business. This episode is not just about success but also about the realistic challenges and hard decisions that come with running a business.&nbsp;</p><br><p>Click on the link below to visit her website:</p><p><a href="https://www.secandleco.com/%5C" rel="noopener noreferrer" target="_blank">https://www.secandleco.com/</a></p><br><p>In addition to running a multi-million dollar business, D'Shawn also offers her expertise to other budding entrepreneurs. Click on the link below to learn more about her mentorship program:</p><p><a href="https://www.linkedin.com/in/dshawnrussell/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/dshawnrussell/</a>&nbsp;</p><br><p>Coming back to this episode, here are some key highlights from this episode:</p><br><p>✅ D'Shawn journey from her basement to a 4000 sq feet manufacturing unit&nbsp;</p><p>✅ Pros and cons of influencer marketing</p><p>✅ The importance of valuing profitability over vanity metrics</p><p>✅ D'Shawn's personal challenges and learnings as a first-time entrepreneur.</p><br><p>That's a wrap on today's insightful episode! Thanks for tuning in. If our show resonated with you, please consider leaving a review on your podcast platform of choice. Your feedback is invaluable and helps spread the word about our show.</p><br><p>P.S. Want to elevate your email strategies? Get your hands on our complimentary e-book, "The Ultimate 100 Email Guide." Dive into a treasure of industry secrets, expert recommendations,&nbsp;</p><p>and a collection of 100 email templates.</p><br><p>Download here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>To keep up with the latest in e-commerce, join my agency and me on social media.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Check out our website:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, a podcast where top e-commerce agencies, businesses, and entrepreneurs share their success stories, challenges, insights, and experiences of hustling in the world of e-commerce. I’m Daniel Budai, your host for today’s show and the brains behind Budai Media.</p><br><p>A customer-obsessed retention marketing agency that’s generated more than $60 million in additional revenue through email and SMS marketing. In the last five years I’ve worked with more than 160+ e-commerce brands and helped them increase their customer lifetime value by 20-50%.&nbsp;</p><br><p>Click on the link below to learn more about us:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>I’m joined today by D'Shawn Russell, the founder of Southern Elegance Candles. D'Shawn shares her incredible story of starting as a side hustle and growing into a multi-million dollar business. She candidly discusses the challenges of scaling up, the impact of COVID-19, and the tough decisions involved in streamlining her business. This episode is not just about success but also about the realistic challenges and hard decisions that come with running a business.&nbsp;</p><br><p>Click on the link below to visit her website:</p><p><a href="https://www.secandleco.com/%5C" rel="noopener noreferrer" target="_blank">https://www.secandleco.com/</a></p><br><p>In addition to running a multi-million dollar business, D'Shawn also offers her expertise to other budding entrepreneurs. Click on the link below to learn more about her mentorship program:</p><p><a href="https://www.linkedin.com/in/dshawnrussell/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/dshawnrussell/</a>&nbsp;</p><br><p>Coming back to this episode, here are some key highlights from this episode:</p><br><p>✅ D'Shawn journey from her basement to a 4000 sq feet manufacturing unit&nbsp;</p><p>✅ Pros and cons of influencer marketing</p><p>✅ The importance of valuing profitability over vanity metrics</p><p>✅ D'Shawn's personal challenges and learnings as a first-time entrepreneur.</p><br><p>That's a wrap on today's insightful episode! Thanks for tuning in. If our show resonated with you, please consider leaving a review on your podcast platform of choice. Your feedback is invaluable and helps spread the word about our show.</p><br><p>P.S. Want to elevate your email strategies? Get your hands on our complimentary e-book, "The Ultimate 100 Email Guide." Dive into a treasure of industry secrets, expert recommendations,&nbsp;</p><p>and a collection of 100 email templates.</p><br><p>Download here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>To keep up with the latest in e-commerce, join my agency and me on social media.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Check out our website:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#241 Steven Sashen from Xero Shoes: How This Barefoot Shoe Company Is Revolutionizing The Footwear Industry</title>
			<itunes:title>#241 Steven Sashen from Xero Shoes: How This Barefoot Shoe Company Is Revolutionizing The Footwear Industry</itunes:title>
			<pubDate>Tue, 07 Nov 2023 12:30:00 GMT</pubDate>
			<itunes:duration>48:18</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6549e712ebb4400012e1e058/media.mp3" length="57964968" type="audio/mpeg"/>
			<guid isPermaLink="false">6549e712ebb4400012e1e058</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/241-steven-sashen-from-shark-tank-brand-xero-shoes</link>
			<acast:episodeId>6549e712ebb4400012e1e058</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>241-steven-sashen-from-shark-tank-brand-xero-shoes</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoON3LyhsnSqlW4tvyFIy1U6PUm7A0QRinN4zdWkUZIeU3cG5zIlY/TgVo5y2z0OFq96iuuwVIQV0Wb7h0bAVZugF]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>241</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1699341913974-e5b718a19d48c3ca14ca6fb0e7e0e01b.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, a hub where we gather entrepreneurs, e-commerce marketers, and agency experts to share their stories, strategies, and insights into the ever-evolving world of online commerce. I'm Daniel, your host and the founder of Budai Media, a retention marketing agency that helps e-commerce brands unlock their full potential with the help of email and SMS marketing.</p><br><p>So far, we've helped our clients add a neat $60 million in revenue and been a part of over 160 e-commerce brands journey, guiding them to grow their customer base and increase lifetime value by a sweet 20-50% in just a few months.</p><br><p>If your business is on the up with monthly revenues of $50,000 or more, I'd like to offer you a free 1:1 consultation with me. </p><br><p>Click on the link below to reserve your spot:</p><br><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><br><p>This week, I’m joined by Steven Sashen, the mastermind behind Xero Shoes, whose journey with his wife has reshaped the idea of what shoes can be. Inspired by the bestselling book, ‘Born To Run,’ Steven created his first pair of DIY sandals right at his kitchen table to find a safe and fun way to enjoy the joys of barefoot walking. Impressed by the noticeable results these sandals brought to her stride, Steven’s wife joined in and together they created a one of a kind footwear brand that more than 50,000 happy feet can vouch for. </p><br><p>We'll be chatting about everything from their 'aha' moment and the leap into the Shark Tank, to how they've navigated the twists and turns of branding and marketing in the unique niche of barefoot shoes since the last 14 years. </p><br><p>Here are some highlights from this episode:&nbsp;</p><br><p>✅The initial idea behind Xero Shoes</p><p>✅The ins and outs of their Shark Tank experience</p><p>✅Xero Shoes’ approach to marketing and branding</p><p>✅Smart ways they've grown their community and email list</p><p>✅Their journey to building a nine-figure business</p><br><p>Thanks for joining us today! If you liked this episode, please consider leaving a quick review on your go-to podcast platform. Your feedback not only means a lot to us but also helps others find our show.</p><br><p>P.S. Want to elevate your email strategies? Get your hands on our complimentary e-book, "The Ultimate 100 Email Guide." Dive into a treasure of industry secrets, expert recommendations,&nbsp;</p><p>and a collection of 100 email templates.</p><br><p>Download here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>To keep up with the latest in e-commerce, join my agency and me on social media.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Check out our website:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, a hub where we gather entrepreneurs, e-commerce marketers, and agency experts to share their stories, strategies, and insights into the ever-evolving world of online commerce. I'm Daniel, your host and the founder of Budai Media, a retention marketing agency that helps e-commerce brands unlock their full potential with the help of email and SMS marketing.</p><br><p>So far, we've helped our clients add a neat $60 million in revenue and been a part of over 160 e-commerce brands journey, guiding them to grow their customer base and increase lifetime value by a sweet 20-50% in just a few months.</p><br><p>If your business is on the up with monthly revenues of $50,000 or more, I'd like to offer you a free 1:1 consultation with me. </p><br><p>Click on the link below to reserve your spot:</p><br><p><a href="https://calendly.com/budaimedia/strategy-call-with-daniel" rel="noopener noreferrer" target="_blank">https://calendly.com/budaimedia/strategy-call-with-daniel</a></p><br><p>This week, I’m joined by Steven Sashen, the mastermind behind Xero Shoes, whose journey with his wife has reshaped the idea of what shoes can be. Inspired by the bestselling book, ‘Born To Run,’ Steven created his first pair of DIY sandals right at his kitchen table to find a safe and fun way to enjoy the joys of barefoot walking. Impressed by the noticeable results these sandals brought to her stride, Steven’s wife joined in and together they created a one of a kind footwear brand that more than 50,000 happy feet can vouch for. </p><br><p>We'll be chatting about everything from their 'aha' moment and the leap into the Shark Tank, to how they've navigated the twists and turns of branding and marketing in the unique niche of barefoot shoes since the last 14 years. </p><br><p>Here are some highlights from this episode:&nbsp;</p><br><p>✅The initial idea behind Xero Shoes</p><p>✅The ins and outs of their Shark Tank experience</p><p>✅Xero Shoes’ approach to marketing and branding</p><p>✅Smart ways they've grown their community and email list</p><p>✅Their journey to building a nine-figure business</p><br><p>Thanks for joining us today! If you liked this episode, please consider leaving a quick review on your go-to podcast platform. Your feedback not only means a lot to us but also helps others find our show.</p><br><p>P.S. Want to elevate your email strategies? Get your hands on our complimentary e-book, "The Ultimate 100 Email Guide." Dive into a treasure of industry secrets, expert recommendations,&nbsp;</p><p>and a collection of 100 email templates.</p><br><p>Download here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>To keep up with the latest in e-commerce, join my agency and me on social media.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Check out our website:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#240 Budai Media Specials: Tried and Tested Email Marketing Black Friday Strategies That Work </title>
			<itunes:title>#240 Budai Media Specials: Tried and Tested Email Marketing Black Friday Strategies That Work </itunes:title>
			<pubDate>Thu, 26 Oct 2023 09:49:16 GMT</pubDate>
			<itunes:duration>24:25</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/653a361c5e817300121c1eff/media.mp3" length="29308734" type="audio/mpeg"/>
			<guid isPermaLink="false">653a361c5e817300121c1eff</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/budai-media-specials-tried-and-tested-email-marketing-bfcm</link>
			<acast:episodeId>653a361c5e817300121c1eff</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>budai-media-specials-tried-and-tested-email-marketing-bfcm</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoON4/IH0GpQwiOHQaSvE1mloodTLzwSIstP7cKfMILTc9nWBjBr9X0hqRi58/OU/fuB6oo2sxGF0jeXqUC5OkjfE]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>240</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1698313615562-09bdb199fa1a5d447f31ea2c46d7d869.jpeg"/>
			<description><![CDATA[<p>Welcome back to The Ecom Show! I'm Daniel, your trusted retention marketing friend and podcast host. Today, I'm excited to share some proven Black Friday Cyber Monday (BFCM) strategies that my team and I have used to generate 6-7 figure revenues for our e-commerce clients.</p><br><p>But first, for all you new listeners out there, let me introduce myself. I'm Daniel, your go-to guy for all things retention marketing. I'm also the founder and CEO of Budai Media, a Klaviyo Master Platinum retention marketing agency. Over the past five years, we've helped more than 160 e-commerce stores generate over $60 million in additional sales revenue.</p><br><p>The Ecom Show started a little over two years ago as a platform to explore and share success stories, insights, and learnings from the e-commerce industry. It has since grown into a weekly podcast with over 240 episodes. We've had the pleasure of hosting industry giants like Ezra Firestone, Molly Pittman, and Joey Coleman.</p><br><p>In addition to these insightful interviews, our podcast also features special episodes where I share valuable retention marketing tips and strategies to help fellow Shopify owners thrive.</p><br><p><strong>You can find more about me and my work on our website:&nbsp;</strong></p><p>https://www.thebudaimedia.com/</p><br><p>Now, let's dive into today's episode. With BFCM, the biggest weekend for e-commerce store owners just around the corner, I'm here to provide you with two powerful strategies to make the most of it. These aren't just any strategies; they've already proven their worth by bringing in substantial results for our e-commerce clients.</p><br><p><strong>Throughout the episode, you can expect to learn:</strong></p><br><p>👉 Why you should start BFCM early</p><br><p>👉 How to run a month long BFCM campaign</p><br><p>👉 How to double down on sales during BFCM week</p><br><p><strong>Thank you for listening to this podcast. If you've found value in this episode, I’d greatly appreciate your insights in the form of a review on your preferred podcast platform.&nbsp;</strong></p><br><p>Check out the case studies I discussed in this episode:&nbsp;</p><br><p>👉 https://www.thebudaimedia.com/fashion-brand-black-friday-revenue&nbsp;</p><br><p>👉 https://www.thebudaimedia.com/26kusd-for-outdoor-ecommerce-brand-with-earlybird-blackfriday&nbsp;</p><br><p><strong>Get the exact blueprint for our Black November strategy:</strong></p><br><p>https://docs.google.com/presentation/d/1G0uo7dDIrNrObhxkoOLa1Zqd9luFZPFkS3PhHocooK8/edit#slide=id.g24404d9f024_1_66&nbsp;</p><br><p><strong>Check out our sample campaign calendar to help you plan your next campaign:</strong></p><br><p>https://docs.google.com/spreadsheets/d/1OvDmyEBx-jMm2nTYKSPJ9hgd1dNQ8QQ8/edit#gid=458739784&nbsp;</p><br><p><strong>Subscribe to my weekly newsletter and Youtube for more e-commerce updates:&nbsp;</strong></p><br><p><strong>YouTube</strong>: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p><strong>Newsletter</strong>: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome back to The Ecom Show! I'm Daniel, your trusted retention marketing friend and podcast host. Today, I'm excited to share some proven Black Friday Cyber Monday (BFCM) strategies that my team and I have used to generate 6-7 figure revenues for our e-commerce clients.</p><br><p>But first, for all you new listeners out there, let me introduce myself. I'm Daniel, your go-to guy for all things retention marketing. I'm also the founder and CEO of Budai Media, a Klaviyo Master Platinum retention marketing agency. Over the past five years, we've helped more than 160 e-commerce stores generate over $60 million in additional sales revenue.</p><br><p>The Ecom Show started a little over two years ago as a platform to explore and share success stories, insights, and learnings from the e-commerce industry. It has since grown into a weekly podcast with over 240 episodes. We've had the pleasure of hosting industry giants like Ezra Firestone, Molly Pittman, and Joey Coleman.</p><br><p>In addition to these insightful interviews, our podcast also features special episodes where I share valuable retention marketing tips and strategies to help fellow Shopify owners thrive.</p><br><p><strong>You can find more about me and my work on our website:&nbsp;</strong></p><p>https://www.thebudaimedia.com/</p><br><p>Now, let's dive into today's episode. With BFCM, the biggest weekend for e-commerce store owners just around the corner, I'm here to provide you with two powerful strategies to make the most of it. These aren't just any strategies; they've already proven their worth by bringing in substantial results for our e-commerce clients.</p><br><p><strong>Throughout the episode, you can expect to learn:</strong></p><br><p>👉 Why you should start BFCM early</p><br><p>👉 How to run a month long BFCM campaign</p><br><p>👉 How to double down on sales during BFCM week</p><br><p><strong>Thank you for listening to this podcast. If you've found value in this episode, I’d greatly appreciate your insights in the form of a review on your preferred podcast platform.&nbsp;</strong></p><br><p>Check out the case studies I discussed in this episode:&nbsp;</p><br><p>👉 https://www.thebudaimedia.com/fashion-brand-black-friday-revenue&nbsp;</p><br><p>👉 https://www.thebudaimedia.com/26kusd-for-outdoor-ecommerce-brand-with-earlybird-blackfriday&nbsp;</p><br><p><strong>Get the exact blueprint for our Black November strategy:</strong></p><br><p>https://docs.google.com/presentation/d/1G0uo7dDIrNrObhxkoOLa1Zqd9luFZPFkS3PhHocooK8/edit#slide=id.g24404d9f024_1_66&nbsp;</p><br><p><strong>Check out our sample campaign calendar to help you plan your next campaign:</strong></p><br><p>https://docs.google.com/spreadsheets/d/1OvDmyEBx-jMm2nTYKSPJ9hgd1dNQ8QQ8/edit#gid=458739784&nbsp;</p><br><p><strong>Subscribe to my weekly newsletter and Youtube for more e-commerce updates:&nbsp;</strong></p><br><p><strong>YouTube</strong>: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><br><p><strong>Newsletter</strong>: https://www.thebudaimedia.com/weekly-newsletter-signup</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#239 Ken Enden from Invirox: Branding tips from a pet brand that’s sold more than 100,000 products </title>
			<itunes:title>#239 Ken Enden from Invirox: Branding tips from a pet brand that’s sold more than 100,000 products </itunes:title>
			<pubDate>Tue, 17 Oct 2023 13:59:05 GMT</pubDate>
			<itunes:duration>30:30</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/652e932a2d2e880012b2a7fc/media.mp3" length="36569754" type="audio/mpeg"/>
			<guid isPermaLink="false">652e932a2d2e880012b2a7fc</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/239-ken-enden-from-invirox-branding-tips-from-a-pet-brand-th</link>
			<acast:episodeId>652e932a2d2e880012b2a7fc</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>239-ken-enden-from-invirox-branding-tips-from-a-pet-brand-th</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsoxhINu4Ad7VkAnsB5MGv7TVS9kqKxK+1CanbqCkxdlGdmZDozxzPlxzht7rO0s8QJhuonc817lBhoOJuWgpL0XDNTiriE8dE2FVrmFjD6BQ=]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1697551057281-4693953e9623f58e63aea6d3edec8323.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. A space dedicated to bringing you the latest business stories, burning tips, and tried and tested strategies from the world of e-commerce. I’m Daniel Budai, your retention marketing friend and host for today’s episode. In addition to being your retention marketing friend, I’m also the founder of Budai Media.&nbsp;</p><br><p>Budai Media is an e-commerce retention marketing agency that’s generated more than $60 million in additional revenue by harnessing the power of email and SMS marketing. In the last five years we’ve helped more than 160 six-to-seven figure e-commerce businesses scale, and achieve an average increase in the lifetime value of their customers by 20-50% in just 3 months, and currently we’re on the lookout to help more.&nbsp;</p><br><p>In fact, I've made room in my personal calendar to provide a FREE individual consultation for any business that sees monthly revenues of $50,000 or more.&nbsp;</p><br><p>Click on the link below to secure your spot:</p><br><p><a href="https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1RYqw4B8sWRNL06PbBldQu7A8VMmmMnLIc-NGeFdvtf0kK0HYX_71K-QB9P6Clycec8-fkmqbH" rel="noopener noreferrer" target="_blank">https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1RYqw4B8sWRNL06PbBldQu7A8VMmmMnLIc-NGeFdvtf0kK0HYX_71K-QB9P6Clycec8-fkmqbH</a>&nbsp;</p><br><p>This week I’m joined by Ken Enden, the co-founder of Invirox, a brand that simplifies pet training. Invirox designs new age pet collars and harnesses that enable you to communicate with your dog, and make it easier to train for recall at a distance.&nbsp;</p><br><p>What sets them apart? Their product is formulated by two military veterans who have trained countless dogs for search and rescue missions. With more than 100,000+ devices sold, they’re one of the most trusted and loved brands in their niche.&nbsp;</p><br><p>Join us as we discuss the story behind this brand, and learn more about how their exceptional customer service and unique product design helps them stand out.&nbsp;</p><br><p>Click on the link below to visit their website:</p><p><a href="https://www.invirox.com/" rel="noopener noreferrer" target="_blank">https://www.invirox.com/</a>&nbsp;</p><br><p>Here are some highlights from this episode:&nbsp;</p><br><p>✅ How Invirox helps pet owners train their dogs better</p><p>✅ Pricing strategies for pet products&nbsp;</p><p>✅ Why some customers prefer shopping on Amazon vs Shopify&nbsp;</p><p>✅ Tips for building an online community</p><p>Thanks for joining us today! If you liked this episode, please consider leaving a quick review on your go-to podcast platform. Your feedback not only means a lot to us but also helps others find our show.</p><br><p>P.S. Want to elevate your email strategies? Get your hands on our complimentary e-book, "The Ultimate 100 Email Guide." Dive into a treasure of industry secrets, expert recommendations,&nbsp;</p><p>and a collection of 100 email templates.</p><br><p>Download here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>To keep up with the latest in e-commerce, join my agency and me on social media.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. A space dedicated to bringing you the latest business stories, burning tips, and tried and tested strategies from the world of e-commerce. I’m Daniel Budai, your retention marketing friend and host for today’s episode. In addition to being your retention marketing friend, I’m also the founder of Budai Media.&nbsp;</p><br><p>Budai Media is an e-commerce retention marketing agency that’s generated more than $60 million in additional revenue by harnessing the power of email and SMS marketing. In the last five years we’ve helped more than 160 six-to-seven figure e-commerce businesses scale, and achieve an average increase in the lifetime value of their customers by 20-50% in just 3 months, and currently we’re on the lookout to help more.&nbsp;</p><br><p>In fact, I've made room in my personal calendar to provide a FREE individual consultation for any business that sees monthly revenues of $50,000 or more.&nbsp;</p><br><p>Click on the link below to secure your spot:</p><br><p><a href="https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1RYqw4B8sWRNL06PbBldQu7A8VMmmMnLIc-NGeFdvtf0kK0HYX_71K-QB9P6Clycec8-fkmqbH" rel="noopener noreferrer" target="_blank">https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1RYqw4B8sWRNL06PbBldQu7A8VMmmMnLIc-NGeFdvtf0kK0HYX_71K-QB9P6Clycec8-fkmqbH</a>&nbsp;</p><br><p>This week I’m joined by Ken Enden, the co-founder of Invirox, a brand that simplifies pet training. Invirox designs new age pet collars and harnesses that enable you to communicate with your dog, and make it easier to train for recall at a distance.&nbsp;</p><br><p>What sets them apart? Their product is formulated by two military veterans who have trained countless dogs for search and rescue missions. With more than 100,000+ devices sold, they’re one of the most trusted and loved brands in their niche.&nbsp;</p><br><p>Join us as we discuss the story behind this brand, and learn more about how their exceptional customer service and unique product design helps them stand out.&nbsp;</p><br><p>Click on the link below to visit their website:</p><p><a href="https://www.invirox.com/" rel="noopener noreferrer" target="_blank">https://www.invirox.com/</a>&nbsp;</p><br><p>Here are some highlights from this episode:&nbsp;</p><br><p>✅ How Invirox helps pet owners train their dogs better</p><p>✅ Pricing strategies for pet products&nbsp;</p><p>✅ Why some customers prefer shopping on Amazon vs Shopify&nbsp;</p><p>✅ Tips for building an online community</p><p>Thanks for joining us today! If you liked this episode, please consider leaving a quick review on your go-to podcast platform. Your feedback not only means a lot to us but also helps others find our show.</p><br><p>P.S. Want to elevate your email strategies? Get your hands on our complimentary e-book, "The Ultimate 100 Email Guide." Dive into a treasure of industry secrets, expert recommendations,&nbsp;</p><p>and a collection of 100 email templates.</p><br><p>Download here:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>To keep up with the latest in e-commerce, join my agency and me on social media.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#238: 5 Key Takeaways We Learned From 5 Top E-Commerce Brands </title>
			<itunes:title>#238: 5 Key Takeaways We Learned From 5 Top E-Commerce Brands </itunes:title>
			<pubDate>Tue, 10 Oct 2023 12:00:33 GMT</pubDate>
			<itunes:duration>19:01</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65252568e2e00600128ef20b/media.mp3" length="22833324" type="audio/mpeg"/>
			<guid isPermaLink="false">65252568e2e00600128ef20b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/238-5-key-takeaways-we-learned-from-5-top-e-commerce-brands</link>
			<acast:episodeId>65252568e2e00600128ef20b</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>238-5-key-takeaways-we-learned-from-5-top-e-commerce-brands</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsoxhINu4Ad7VkAnsB5MGv7d4KTYXSwTNMUFxEgZdsHomBM0GFsjtq64ePp2NAA4beRJpkjbFPA14uBZ3Ar1U6CEu3SCQSTBawc1+QtrH7jbc=]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>238</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1696933124614-f098db6df27f78a31fa77f55dd34c4f8.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome back to The Ecom Show. A podcast where we uncover the latest success stories, strategies, and news from the world of e-commerce each week. I’m Daniel Budai, your podcast host and the founder of Budai Media.&nbsp;</p><br><p>Budai Media is a customer obsessed retention marketing agency that I started a little over five years ago. Since our inception, my team and I have worked closely with more than 160+ ecommerce brands, and generated more than $60 million+ through the success of our personalized email and SMS marketing strategies.&nbsp;</p><br><p>Interested in working with us?&nbsp;</p><br><p>I've carved out a special slot from my personal schedule to offer a complimentary 1:1 consultation for businesses with monthly revenues exceeding $50,000. Don't miss out!</p><br><p>Click on the link below to reserve your slot before these book out:&nbsp;</p><br><p><a href="https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1RYqw4B8sWRNL06PbBldQu7A8VMmmMnLIc-NGeFdvtf0kK0HYX_71K-QB9P6Clycec8-fkmqbH" rel="noopener noreferrer" target="_blank">https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1RYqw4B8sWRNL06PbBldQu7A8VMmmMnLIc-NGeFdvtf0kK0HYX_71K-QB9P6Clycec8-fkmqbH</a>&nbsp;</p><br><p>Getting back to the episode…&nbsp;</p><br><p>….I just got back from attending the e-commerce expo in London where I got to meet and interact with a lot of interesting entrepreneurs and agencies from around the world. In this episode, I’m going to be sharing with you five key takeaways that I’ve gathered from working or interacting with some of the biggest brands in the game.&nbsp;</p><br><p>Here’s a gist of everything I’ll be going over:</p><br><p>✅ How SuperPayments cash back feature can help you get more repeat customers</p><p>✅ The perks of creating an Early Bird VIP Black Friday List&nbsp;</p><p>✅ How using a spin the wheel popup can affect the quality of your leads&nbsp;</p><p>✅ The importance of zero party data&nbsp;</p><br><p>Thanks for tuning in! I hope you enjoyed this episode. If you did, I would be grateful if you could take a moment to leave a brief review on your favorite podcast platform. Your feedback is essential in helping others discover our show.</p><br><p>Here are the links to the e-commerce tools I mentioned in this podcast:</p><p>Super Payments: <a href="https://www.superpayments.com/" rel="noopener noreferrer" target="_blank">https://www.superpayments.com/</a>&nbsp;</p><p>Insider: <a href="https://useinsider.com/" rel="noopener noreferrer" target="_blank">https://useinsider.com/</a>&nbsp;</p><br><p>P.S. If you need some more ideas to boost your email marketing game, I’m also offering a free copy of our handy e-commerce book, "The Ultimate 100 Email Guide," which is packed with insider secrets, expert advice, and a wealth of 100 email templates.</p><br><p>Click the link below to download your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow my agency and me on social media to get the latest scoop.</p><br><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Check out our website:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome back to The Ecom Show. A podcast where we uncover the latest success stories, strategies, and news from the world of e-commerce each week. I’m Daniel Budai, your podcast host and the founder of Budai Media.&nbsp;</p><br><p>Budai Media is a customer obsessed retention marketing agency that I started a little over five years ago. Since our inception, my team and I have worked closely with more than 160+ ecommerce brands, and generated more than $60 million+ through the success of our personalized email and SMS marketing strategies.&nbsp;</p><br><p>Interested in working with us?&nbsp;</p><br><p>I've carved out a special slot from my personal schedule to offer a complimentary 1:1 consultation for businesses with monthly revenues exceeding $50,000. Don't miss out!</p><br><p>Click on the link below to reserve your slot before these book out:&nbsp;</p><br><p><a href="https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1RYqw4B8sWRNL06PbBldQu7A8VMmmMnLIc-NGeFdvtf0kK0HYX_71K-QB9P6Clycec8-fkmqbH" rel="noopener noreferrer" target="_blank">https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1RYqw4B8sWRNL06PbBldQu7A8VMmmMnLIc-NGeFdvtf0kK0HYX_71K-QB9P6Clycec8-fkmqbH</a>&nbsp;</p><br><p>Getting back to the episode…&nbsp;</p><br><p>….I just got back from attending the e-commerce expo in London where I got to meet and interact with a lot of interesting entrepreneurs and agencies from around the world. In this episode, I’m going to be sharing with you five key takeaways that I’ve gathered from working or interacting with some of the biggest brands in the game.&nbsp;</p><br><p>Here’s a gist of everything I’ll be going over:</p><br><p>✅ How SuperPayments cash back feature can help you get more repeat customers</p><p>✅ The perks of creating an Early Bird VIP Black Friday List&nbsp;</p><p>✅ How using a spin the wheel popup can affect the quality of your leads&nbsp;</p><p>✅ The importance of zero party data&nbsp;</p><br><p>Thanks for tuning in! I hope you enjoyed this episode. If you did, I would be grateful if you could take a moment to leave a brief review on your favorite podcast platform. Your feedback is essential in helping others discover our show.</p><br><p>Here are the links to the e-commerce tools I mentioned in this podcast:</p><p>Super Payments: <a href="https://www.superpayments.com/" rel="noopener noreferrer" target="_blank">https://www.superpayments.com/</a>&nbsp;</p><p>Insider: <a href="https://useinsider.com/" rel="noopener noreferrer" target="_blank">https://useinsider.com/</a>&nbsp;</p><br><p>P.S. If you need some more ideas to boost your email marketing game, I’m also offering a free copy of our handy e-commerce book, "The Ultimate 100 Email Guide," which is packed with insider secrets, expert advice, and a wealth of 100 email templates.</p><br><p>Click the link below to download your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow my agency and me on social media to get the latest scoop.</p><br><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Check out our website:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#237 Sena from Sena Sea: How Sena Wheeler Took Her Family’s Seafood Business Online</title>
			<itunes:title>#237 Sena from Sena Sea: How Sena Wheeler Took Her Family’s Seafood Business Online</itunes:title>
			<pubDate>Tue, 03 Oct 2023 12:00:59 GMT</pubDate>
			<itunes:duration>27:07</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/651aba67fa28bb00110d3c86/media.mp3" length="32513814" type="audio/mpeg"/>
			<guid isPermaLink="false">651aba67fa28bb00110d3c86</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/how-sena-wheeler-took-her-familys-seafood-business-online</link>
			<acast:episodeId>651aba67fa28bb00110d3c86</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>how-sena-wheeler-took-her-familys-seafood-business-online</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsoxhINu4Ad7VkAnsB5MGv7VMN7xJYwCKjDF20D4PXnuP7Borqpg5R9WFrEIkd6UpRgW0qxLbdPXMV3AnCUKKcYJjJfUfMegRwEhVASPVbR70=]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>237</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1696250382907-56652e92455d3fc5fb3d2328c14670c5.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The E-com Show, a podcast that brings you conversations with the top e-commerce entrepreneurs about their achievements, upcoming trends, and invaluable advice that you can apply to scale your own business to new heights.&nbsp;</p><br><p>I’m Daniel, your trusted e-commerce friend, and the founder of a retention marketing agency called Budai Media. Together, my team and I have helped more than 160+ six-to-seven figure e-commerce brands scale their business with the help of SMS and email marketing, and earned more than $60 million in additional sales revenue.&nbsp;</p><br><p>Click on the link below to learn more about my agency, and check out some more value-packed resources to help you grow your business while you’re there:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>This week, we are speaking with Sena Wheeler of Sena Sea about how she took her family's five-generation seafood business online. Sena Seafoods is one of the most trusted retailers of fresh and premium fish. In this episode, Sena Wheeler discusses how her experience and expertise as a food scientist and nutritionist helped her add value to her family's seafood business.</p><p>Click on the link below to learn more about them:&nbsp;</p><p><a href="https://www.senasea.com/" rel="noopener noreferrer" target="_blank">https://www.senasea.com/</a>&nbsp;</p><br><p>Join us as we discuss:&nbsp;</p><br><p>✅The story behind this Alaskan seafood brand</p><p>✅The difference between fresh fish and farm fish</p><p>✅Email marketing and organic growth for online food brands</p><p>✅Sena’s SEO and video first approach to building an online community.&nbsp;&nbsp;</p><p>We appreciate you joining us for today's episode! We hope you enjoyed it. If you did, we would be grateful if you could take a moment to leave a brief review on your favorite podcast platform. Your feedback is essential in helping others discover our show.</p><p>P.S. Interested in getting actionable insights to help you grow your brand? We’re offering a free one-on-one consultation with retention expert Ben, who has audited over 100 six- to seven-figure e-commerce brands to e-commerce brands that generate more than $50,000 per month.</p><br><p>Click on the link below to reserve your spot:</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p><br></p><p>We are also offering a free copy of our handy e-commerce book, "The Ultimate 100 Email Guide," which is packed with insider secrets, expert advice, and a wealth of 100 email templates.</p><p>Click the link below to download your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The E-com Show, a podcast that brings you conversations with the top e-commerce entrepreneurs about their achievements, upcoming trends, and invaluable advice that you can apply to scale your own business to new heights.&nbsp;</p><br><p>I’m Daniel, your trusted e-commerce friend, and the founder of a retention marketing agency called Budai Media. Together, my team and I have helped more than 160+ six-to-seven figure e-commerce brands scale their business with the help of SMS and email marketing, and earned more than $60 million in additional sales revenue.&nbsp;</p><br><p>Click on the link below to learn more about my agency, and check out some more value-packed resources to help you grow your business while you’re there:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>This week, we are speaking with Sena Wheeler of Sena Sea about how she took her family's five-generation seafood business online. Sena Seafoods is one of the most trusted retailers of fresh and premium fish. In this episode, Sena Wheeler discusses how her experience and expertise as a food scientist and nutritionist helped her add value to her family's seafood business.</p><p>Click on the link below to learn more about them:&nbsp;</p><p><a href="https://www.senasea.com/" rel="noopener noreferrer" target="_blank">https://www.senasea.com/</a>&nbsp;</p><br><p>Join us as we discuss:&nbsp;</p><br><p>✅The story behind this Alaskan seafood brand</p><p>✅The difference between fresh fish and farm fish</p><p>✅Email marketing and organic growth for online food brands</p><p>✅Sena’s SEO and video first approach to building an online community.&nbsp;&nbsp;</p><p>We appreciate you joining us for today's episode! We hope you enjoyed it. If you did, we would be grateful if you could take a moment to leave a brief review on your favorite podcast platform. Your feedback is essential in helping others discover our show.</p><p>P.S. Interested in getting actionable insights to help you grow your brand? We’re offering a free one-on-one consultation with retention expert Ben, who has audited over 100 six- to seven-figure e-commerce brands to e-commerce brands that generate more than $50,000 per month.</p><br><p>Click on the link below to reserve your spot:</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p><br></p><p>We are also offering a free copy of our handy e-commerce book, "The Ultimate 100 Email Guide," which is packed with insider secrets, expert advice, and a wealth of 100 email templates.</p><p>Click the link below to download your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#236 Kausambi Manjita from Mason: Customer Acquisition, AI, and Black Friday Strategies </title>
			<itunes:title>#236 Kausambi Manjita from Mason: Customer Acquisition, AI, and Black Friday Strategies </itunes:title>
			<pubDate>Tue, 26 Sep 2023 11:58:06 GMT</pubDate>
			<itunes:duration>35:45</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6512c74e46c78200111530d2/media.mp3" length="42917796" type="audio/mpeg"/>
			<guid isPermaLink="false">6512c74e46c78200111530d2</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/236-kausambi-manjita-from-mason-customer-acquisition-ai-and-</link>
			<acast:episodeId>6512c74e46c78200111530d2</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>236-kausambi-manjita-from-mason-customer-acquisition-ai-and-</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsoxhINu4Ad7VkAnsB5MGv7SA0g0Y2FjYd5HmQa0lCWTRBavmRImrrHsb2kvELGUyl0iaKIii9R3L3jzkXFysA9JPSg+wno9utpl/6v+vblUE=]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>236</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1695728980458-c8cb8bde50a237d3818f6b5ac00205fc.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The E-com Show - an ecommerce podcast where we talk to the sharpest minds in the world of e-com about their journey to success, emerging trends in their niche, and other valuable insights that can help other e-commerce businesses grow.</p><br><p>I’m your host Daniel, and in addition to hosting this podcast I also run a customer-obsessed retention marketing agency that’s worked with more than 160 brands and generated more than&nbsp; $60 million in additional revenue – a testament to the immense potential of retention marketing.&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>This week, we have the pleasure of connecting with Kausambi, the CEO and Co-founder of Mason, a revolutionary AI-powered shopping engine that helps brands acquire more customers with the help of their personalized AI solutions.&nbsp;</p><br><p>Mason empowers ecommerce stores to boost their website conversions through the integration of quizzes, price-drop alerts, and personalized upsells. Click on the link below to learn more about their personalized shopping solutions:</p><p><a href="https://getmason.io/" rel="noopener noreferrer" target="_blank">https://getmason.io/</a>&nbsp;</p><br><p>Here are some highlights from this week’s episodes:&nbsp;</p><br><p>✅BFCM strategies for e-commerce brands&nbsp;</p><p>✅How to decrease your acquisition costs using AI&nbsp;</p><p>✅How Mason.io manages to stay ahead of the curve as a tech business</p><br><p>Thank you for being part of today's episode! We hope you enjoyed it. If you did, we would greatly appreciate it if you could take a moment to leave a brief review on your favorite podcast platform. Your feedback plays a vital role in helping others find our show.</p><br><p>P.S. Book a free 1:1 consultation with retention expert Ben, who's audited 100+ 6-7 figure e-commerce brands. Get actionable insights to improve your strategy.</p><p>Click on the link below if your store generates a minimum of $50,000 per month to book your slot&nbsp;</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>We’re also giving away a free copy of our handy e-commerce book, 'The Ultimate 100 Email Guide,’ which is filled with insider secrets, expert wisdom, and a wealth of 100 email templates.</p><br><p>Click the link below to download your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The E-com Show - an ecommerce podcast where we talk to the sharpest minds in the world of e-com about their journey to success, emerging trends in their niche, and other valuable insights that can help other e-commerce businesses grow.</p><br><p>I’m your host Daniel, and in addition to hosting this podcast I also run a customer-obsessed retention marketing agency that’s worked with more than 160 brands and generated more than&nbsp; $60 million in additional revenue – a testament to the immense potential of retention marketing.&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>This week, we have the pleasure of connecting with Kausambi, the CEO and Co-founder of Mason, a revolutionary AI-powered shopping engine that helps brands acquire more customers with the help of their personalized AI solutions.&nbsp;</p><br><p>Mason empowers ecommerce stores to boost their website conversions through the integration of quizzes, price-drop alerts, and personalized upsells. Click on the link below to learn more about their personalized shopping solutions:</p><p><a href="https://getmason.io/" rel="noopener noreferrer" target="_blank">https://getmason.io/</a>&nbsp;</p><br><p>Here are some highlights from this week’s episodes:&nbsp;</p><br><p>✅BFCM strategies for e-commerce brands&nbsp;</p><p>✅How to decrease your acquisition costs using AI&nbsp;</p><p>✅How Mason.io manages to stay ahead of the curve as a tech business</p><br><p>Thank you for being part of today's episode! We hope you enjoyed it. If you did, we would greatly appreciate it if you could take a moment to leave a brief review on your favorite podcast platform. Your feedback plays a vital role in helping others find our show.</p><br><p>P.S. Book a free 1:1 consultation with retention expert Ben, who's audited 100+ 6-7 figure e-commerce brands. Get actionable insights to improve your strategy.</p><p>Click on the link below if your store generates a minimum of $50,000 per month to book your slot&nbsp;</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>We’re also giving away a free copy of our handy e-commerce book, 'The Ultimate 100 Email Guide,’ which is filled with insider secrets, expert wisdom, and a wealth of 100 email templates.</p><br><p>Click the link below to download your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#235 Chris Manderino from LYFEfuel: From NFL to a Thriving Supplement Brand </title>
			<itunes:title>#235 Chris Manderino from LYFEfuel: From NFL to a Thriving Supplement Brand </itunes:title>
			<pubDate>Thu, 21 Sep 2023 11:59:18 GMT</pubDate>
			<itunes:duration>30:29</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6506bfef1b06280011be8e29/media.mp3" length="36594288" type="audio/mpeg"/>
			<guid isPermaLink="false">6506bfef1b06280011be8e29</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/from-nfl-to-a-thriving-supplement-brand</link>
			<acast:episodeId>6506bfef1b06280011be8e29</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>from-nfl-to-a-thriving-supplement-brand</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsoxhINu4Ad7VkAnsB5MGv7eD+j4YTOwfq07y48pGlR4CKRjJnl7+E5yGDZYGgxpqQqDJhcnQipao5nYJVUpGPvVSVT6STUut0HUa+sRQTqb4=]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>235</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1694940869984-9b5c41a6f3854aaea4842a2936a4b25b.jpeg"/>
			<description><![CDATA[<p>You're listening to The Ecom Show, your go-to source for all things e-commerce. I'm Daniel, the host and the brains behind Budai Media, a Klaviyo Platinum Partner retention marketing agency responsible for over $60 million in extra revenue for 160+ e-commerce brands in the last five years.&nbsp;</p><p>Get ready to explore the e-commerce world with me as I speak to the top agencies, industry leaders, and e-commerce entrepreneurs, to bring you the latest trends, insights, and stories from the industry.</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In this episode we’re speaking with Chris Manderino the founder of LYFEfuel, a whole foods plant based company that helps people meet their nutritional goals with their range of simple, natural and sustainable products.&nbsp;</p><br><p>Chris, a former professional NFL fullback, founded this business in 2015 after his childhood dream of playing professional football came to an end in 2009. He decided to start his own business in the supplement industry after experiencing difficulties maintaining a healthy diet, and has now built a niche range of simple products that pack in all the essential nutrients, and is trusted by over 2000+ customers.&nbsp;</p><br><p>Click on the link below to check out their website:</p><p><a href="https://lyfefuel.com/" rel="noopener noreferrer" target="_blank">https://lyfefuel.com/</a>&nbsp;</p><br><p>Here are some highlights from this episode:</p><p>✅Chris’s journey from the NFL to entrepreneurship</p><p>✅The story behind LYFEfuel and their range of whole foods products </p><p>✅An education based approach to marketing in the health and wellness space</p><p>✅#1 tip for businesses in the health and wellness space&nbsp;</p><br><p>Thank you for being part of today's episode! We hope you enjoyed it. If you did, we would greatly appreciate it if you could take a moment to leave a brief review on your favorite podcast platform. Your feedback plays a vital role in helping others find our show.</p><br><p>PS. We're offering a complimentary 1:1 consultation call with our strategy expert, Ben who will help businesses assess their current retention marketing efforts and provide them with personalized recommendations to improve their processes. </p><br><p>Click on the link below if your store generates a minimum of $50,000 per month to book your slot&nbsp;</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>We also released a guide of our Top 100 emails of all time, click on the link below to get your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You're listening to The Ecom Show, your go-to source for all things e-commerce. I'm Daniel, the host and the brains behind Budai Media, a Klaviyo Platinum Partner retention marketing agency responsible for over $60 million in extra revenue for 160+ e-commerce brands in the last five years.&nbsp;</p><p>Get ready to explore the e-commerce world with me as I speak to the top agencies, industry leaders, and e-commerce entrepreneurs, to bring you the latest trends, insights, and stories from the industry.</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In this episode we’re speaking with Chris Manderino the founder of LYFEfuel, a whole foods plant based company that helps people meet their nutritional goals with their range of simple, natural and sustainable products.&nbsp;</p><br><p>Chris, a former professional NFL fullback, founded this business in 2015 after his childhood dream of playing professional football came to an end in 2009. He decided to start his own business in the supplement industry after experiencing difficulties maintaining a healthy diet, and has now built a niche range of simple products that pack in all the essential nutrients, and is trusted by over 2000+ customers.&nbsp;</p><br><p>Click on the link below to check out their website:</p><p><a href="https://lyfefuel.com/" rel="noopener noreferrer" target="_blank">https://lyfefuel.com/</a>&nbsp;</p><br><p>Here are some highlights from this episode:</p><p>✅Chris’s journey from the NFL to entrepreneurship</p><p>✅The story behind LYFEfuel and their range of whole foods products </p><p>✅An education based approach to marketing in the health and wellness space</p><p>✅#1 tip for businesses in the health and wellness space&nbsp;</p><br><p>Thank you for being part of today's episode! We hope you enjoyed it. If you did, we would greatly appreciate it if you could take a moment to leave a brief review on your favorite podcast platform. Your feedback plays a vital role in helping others find our show.</p><br><p>PS. We're offering a complimentary 1:1 consultation call with our strategy expert, Ben who will help businesses assess their current retention marketing efforts and provide them with personalized recommendations to improve their processes. </p><br><p>Click on the link below if your store generates a minimum of $50,000 per month to book your slot&nbsp;</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>We also released a guide of our Top 100 emails of all time, click on the link below to get your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#234 Daniel Budai from Budai Media: 10 Most Frequently Asked Questions About Retention Marketing</title>
			<itunes:title>#234 Daniel Budai from Budai Media: 10 Most Frequently Asked Questions About Retention Marketing</itunes:title>
			<pubDate>Tue, 19 Sep 2023 12:00:57 GMT</pubDate>
			<itunes:duration>24:18</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6505d109ccb2760011d3e1e9/media.mp3" length="29174058" type="audio/mpeg"/>
			<guid isPermaLink="false">6505d109ccb2760011d3e1e9</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/10-most-frequently-asked-questions-about-retention-marketing</link>
			<acast:episodeId>6505d109ccb2760011d3e1e9</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>10-most-frequently-asked-questions-about-retention-marketing</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsoxhINu4Ad7VkAnsB5MGv7bLnxz9wCC7gQO/7XoBOy0ZgG5aes+BfHBGj5FSLhBfmEx/z2f5+1geEkCE6uJhkmFhozWp6MAQgwxpKFlxWezo=]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>234</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1694879927664-38d54529c4937ea71d9ce72fa844d507.jpeg"/>
			<description><![CDATA[<p><br></p><p>Hey Budai Nation,</p><br><p>Welcome, everyone, to The E-com Show! I'm Daniel, your host and the brains behind Budai Media. Over the last five years, my retention marketing agency has worked its magic with over 160 e-commerce brands, helping them pocket an astounding $60 million in extra revenue, proving the power of retention marketing. My team and I have sent more than 450 million emails and helped countless e-commerce stores set up an omnichannel retention marketing strategy.</p><br><p>In today's episode, we're doing something a bit different. Instead of having a guest, I'm going to tackle the 10 most frequently asked questions I've encountered as a retention marketing expert.&nbsp;</p><br><p>We'll be diving deep into the world of retention marketing and answering questions like, ‘Is email marketing still relevant?, ‘What’s the best SMS marketing tool to use?’&nbsp; and ‘Are pop-ups annoying?’ We’ll also be covering topics like email strategies, website pop-ups, SMS marketing, and push notifications. It's a packed episode with plenty of valuable insights to share, so let's get started!</p><br><p>Click on the link below to check us out:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>Here are some highlights from this episode:&nbsp;</p><br><p>✅Email marketing best practices</p><p>✅SMS marketing: Tools, Best Practices, and ROI</p><p>✅How to use pop ups and push notifications effectively and drive e-commerce success</p><br><p>Thank you for joining us today! We hope you had a great time listening to this episode. If you did, we'd be grateful if you could leave us a quick review on your preferred podcast platform. Your reviews are instrumental in helping others discover our show.</p><br><p>P.S. For those interested in discovering how retention marketing can drive your business to new heights, consider booking a free 1:1 consultation call with our strategy expert, Ben. He's eager to show you how our end-to-end retention marketing solutions can propel your business forward.</p><br><p>Click on the link below if your store generates a minimum of $50,000 per month to book your slot&nbsp;</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>Before you leave, ensure you get our newest Top 88 Subject Lines Guide! Discover 88 attention-grabbing subject lines, along with expert guidance on crafting your own.&nbsp;</p><br><p>Click on the link below to get your guide:</p><p><a href="https://www.thebudaimedia.com/top-88-subject-lines" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top-88-subject-lines</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><br></p><p>Hey Budai Nation,</p><br><p>Welcome, everyone, to The E-com Show! I'm Daniel, your host and the brains behind Budai Media. Over the last five years, my retention marketing agency has worked its magic with over 160 e-commerce brands, helping them pocket an astounding $60 million in extra revenue, proving the power of retention marketing. My team and I have sent more than 450 million emails and helped countless e-commerce stores set up an omnichannel retention marketing strategy.</p><br><p>In today's episode, we're doing something a bit different. Instead of having a guest, I'm going to tackle the 10 most frequently asked questions I've encountered as a retention marketing expert.&nbsp;</p><br><p>We'll be diving deep into the world of retention marketing and answering questions like, ‘Is email marketing still relevant?, ‘What’s the best SMS marketing tool to use?’&nbsp; and ‘Are pop-ups annoying?’ We’ll also be covering topics like email strategies, website pop-ups, SMS marketing, and push notifications. It's a packed episode with plenty of valuable insights to share, so let's get started!</p><br><p>Click on the link below to check us out:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>Here are some highlights from this episode:&nbsp;</p><br><p>✅Email marketing best practices</p><p>✅SMS marketing: Tools, Best Practices, and ROI</p><p>✅How to use pop ups and push notifications effectively and drive e-commerce success</p><br><p>Thank you for joining us today! We hope you had a great time listening to this episode. If you did, we'd be grateful if you could leave us a quick review on your preferred podcast platform. Your reviews are instrumental in helping others discover our show.</p><br><p>P.S. For those interested in discovering how retention marketing can drive your business to new heights, consider booking a free 1:1 consultation call with our strategy expert, Ben. He's eager to show you how our end-to-end retention marketing solutions can propel your business forward.</p><br><p>Click on the link below if your store generates a minimum of $50,000 per month to book your slot&nbsp;</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>Before you leave, ensure you get our newest Top 88 Subject Lines Guide! Discover 88 attention-grabbing subject lines, along with expert guidance on crafting your own.&nbsp;</p><br><p>Click on the link below to get your guide:</p><p><a href="https://www.thebudaimedia.com/top-88-subject-lines" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top-88-subject-lines</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#233 Steve Chou from My Wife Quit Her Job: Finding Work-Life Balance As A Business Owner</title>
			<itunes:title>#233 Steve Chou from My Wife Quit Her Job: Finding Work-Life Balance As A Business Owner</itunes:title>
			<pubDate>Thu, 14 Sep 2023 12:00:00 GMT</pubDate>
			<itunes:duration>29:52</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6502e1a3cebc8c00117632e7/media.mp3" length="35845218" type="audio/mpeg"/>
			<guid isPermaLink="false">6502e1a3cebc8c00117632e7</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/work-life-balance</link>
			<acast:episodeId>6502e1a3cebc8c00117632e7</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>work-life-balance</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsoxhINu4Ad7VkAnsB5MGv7T4E4ZzbFUbs25iaVxgLbRI2OyLc2KzJXkJLKT7ihVKxy+YusyiUWoTBKPtm23Mjl39V4PJ5WlaOHtdu8xMrXaM=]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>233</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1694687608504-ab7ae513ca6190f0c6d066aec1031cec.jpeg"/>
			<description><![CDATA[<p><br></p><p>Hello, and a big welcome to The E-com Show! Your space to keep up with the latest tips, insights, and success stories in the world of e-com.  I'm Daniel, your host, and the founder of Budai Media. Our retention marketing agency has helped over 160 e-commerce brands make a whopping $60 million in extra revenue in the last five years. </p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>Work, family, friends, health – what if you could truly have it all?</p><br><p>Today, we're in conversation with a man who has achieved this incredible balance.&nbsp;</p><br><p>Joining us is Steve Chou – a devoted father, the successful co-founder of a 7-figure e-commerce brand, a renowned podcaster, a dynamic YouTuber, an insightful blogger, a seasoned business coach, and the author of the bestselling book: 'The Family First Entrepreneur.' Steve is here to share his journey and show us that it's possible to excel in every aspect of life.</p><br><p>In this episode, Steve will take us through the captivating story of how he and his wife launched Bumblebee Linens, a venture that raked in an impressive $100,000 in profits in their very first year. We'll also delve into key takeaways from his book and soak in some insightful business advice.</p><br><p>For more on Steve and his work, be sure to visit the following links:</p><br><p>Click on the links below to check out his store and website:</p><p><a href="https://mywifequitherjob.com/" rel="noopener noreferrer" target="_blank">https://mywifequitherjob.com/</a>&nbsp;</p><p><a href="https://bumblebeelinens.com/" rel="noopener noreferrer" target="_blank">https://bumblebeelinens.com/</a></p><br><p>Here are some highlights from this episode:&nbsp;</p><br><p>✅ How Steve and his wife built a 7 figure e-com brand from scratch</p><p>✅ The four burners theory and how to find work life balance</p><p>✅ Steve’s tips on building an online community&nbsp;</p><p>✅ Why brands need to think Omnichannel when it comes to sales and marketing</p><br><p>Thank you for listening! We hope you enjoyed the episode. If you did, we would be grateful if you could leave us a quick review on your podcast platform. It would help us out a lot and let other people know about the show.</p><br><p>P.S. If you're interested in learning more about how you can grow your business with the help of retention marketing, book a free 1:1 consultation call with our strategy expert Ben. He will show you how our end-to-end retention marketing can supercharge your business..</p><br><p>Click the link below if your store generates a minimum of $50,000 per month.to get valuable insights on&nbsp;</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><br></p><p>Hello, and a big welcome to The E-com Show! Your space to keep up with the latest tips, insights, and success stories in the world of e-com.  I'm Daniel, your host, and the founder of Budai Media. Our retention marketing agency has helped over 160 e-commerce brands make a whopping $60 million in extra revenue in the last five years. </p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>Work, family, friends, health – what if you could truly have it all?</p><br><p>Today, we're in conversation with a man who has achieved this incredible balance.&nbsp;</p><br><p>Joining us is Steve Chou – a devoted father, the successful co-founder of a 7-figure e-commerce brand, a renowned podcaster, a dynamic YouTuber, an insightful blogger, a seasoned business coach, and the author of the bestselling book: 'The Family First Entrepreneur.' Steve is here to share his journey and show us that it's possible to excel in every aspect of life.</p><br><p>In this episode, Steve will take us through the captivating story of how he and his wife launched Bumblebee Linens, a venture that raked in an impressive $100,000 in profits in their very first year. We'll also delve into key takeaways from his book and soak in some insightful business advice.</p><br><p>For more on Steve and his work, be sure to visit the following links:</p><br><p>Click on the links below to check out his store and website:</p><p><a href="https://mywifequitherjob.com/" rel="noopener noreferrer" target="_blank">https://mywifequitherjob.com/</a>&nbsp;</p><p><a href="https://bumblebeelinens.com/" rel="noopener noreferrer" target="_blank">https://bumblebeelinens.com/</a></p><br><p>Here are some highlights from this episode:&nbsp;</p><br><p>✅ How Steve and his wife built a 7 figure e-com brand from scratch</p><p>✅ The four burners theory and how to find work life balance</p><p>✅ Steve’s tips on building an online community&nbsp;</p><p>✅ Why brands need to think Omnichannel when it comes to sales and marketing</p><br><p>Thank you for listening! We hope you enjoyed the episode. If you did, we would be grateful if you could leave us a quick review on your podcast platform. It would help us out a lot and let other people know about the show.</p><br><p>P.S. If you're interested in learning more about how you can grow your business with the help of retention marketing, book a free 1:1 consultation call with our strategy expert Ben. He will show you how our end-to-end retention marketing can supercharge your business..</p><br><p>Click the link below if your store generates a minimum of $50,000 per month.to get valuable insights on&nbsp;</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#232 Sam Moore from Pyra: Branding & Marketing Insights from a Luxury Technical Apparel Brand ]]></title>
			<itunes:title><![CDATA[#232 Sam Moore from Pyra: Branding & Marketing Insights from a Luxury Technical Apparel Brand ]]></itunes:title>
			<pubDate>Tue, 12 Sep 2023 12:01:43 GMT</pubDate>
			<itunes:duration>26:33</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64ff0fc212d3b80011ddced4/media.mp3" length="31874364" type="audio/mpeg"/>
			<guid isPermaLink="false">64ff0fc212d3b80011ddced4</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/marketing-insights-from-a-luxury-brand</link>
			<acast:episodeId>64ff0fc212d3b80011ddced4</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>marketing-insights-from-a-luxury-brand</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsoxhINu4Ad7VkAnsB5MGv7U9/n+J9JuFvVigCxz/gewU2RA8xaVnYA+w9z3WMqqCGXBOZoT971/BhH05jD+0EuDEOag9DBlAs4vfQrmYVhkg=]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>232</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1694435326510-622cfbe10171f1c6172ec6f18323a1b1.jpeg"/>
			<description><![CDATA[<p>Hello and welcome to The E-com Show. I'm Daniel, your host for today and the founder of Budai Media, a result-driven retention marketing agency that has generated more than $60 million in additional revenue for over 160 e-commerce brands in the last five years. Join me as I chat with top agencies, brands, and industry leaders about their journey in e-commerce, and gain some invaluable tips and expert insights along the way.&nbsp;</p><p>Hit the link below to check my agency out: 👇</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>In this episode, we are joined by Sam Moore, the founder of Pyra, an Australian apparel brand that combines the unique style and sensibilities of streetwear with athletic functionality to create one-of-a-kind technical apparel. Despite launching a few months before the COVID-19 pandemic, Pyra has managed to grow steadily and expanded their reach through thoughtful branding, and the help of trade-shows and third-party retailers.&nbsp;</p><br><p>Join Sam and me as we discuss his inspiration for starting the brand, learn some insightful lessons about launching a high-end apparel brand, and discuss his plans to grow the brand globally.&nbsp;</p><br><p>Click on the link below to learn more about them:</p><p>https://www.pyraelements.com/</p><br><p>Here are some highlights from this episode:&nbsp;</p><br><p>✅ How he launched Pyra just before Covid&nbsp;</p><p>✅ Branding &amp; Marketing tips for luxury apparel&nbsp;</p><p>✅How tradeshows and retail partners can help you scale your brand</p><p>✅Sam’s advice for working with a lean team</p><p>✅Pyra’s approach to retention marketing and customer acquisition&nbsp;</p><p>✅Sam’s #1 tip for business owners looking to start fresh.&nbsp;</p><br><p>Thanks for listening! If you enjoyed the episode, we'd love it if you could leave us a quick review on your podcast platform. It helps us out a lot and lets other people know about the show.</p><br><p>P.S Interested in learning more about how you can grow your business with the help of retention marketing? Reserve a FREE 1:1 consultation call with our strategy expert Ben and discover how our end-to-end retention marketing can supercharge your business.</p><br><p>Click the link below if your store generates a minimum of $50,000 per month.to get valuable insights on&nbsp;</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>Before you leave, ensure you get our newest Top 88 Subject Lines Guide! Discover 88 attention-grabbing subject lines, along with expert guidance on crafting your own. Click here to download now.</p><br><p><br></p><p>Click on the link below to get your guide:</p><p><a href="https://www.thebudaimedia.com/top-88-subject-lines" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top-88-subject-lines</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hello and welcome to The E-com Show. I'm Daniel, your host for today and the founder of Budai Media, a result-driven retention marketing agency that has generated more than $60 million in additional revenue for over 160 e-commerce brands in the last five years. Join me as I chat with top agencies, brands, and industry leaders about their journey in e-commerce, and gain some invaluable tips and expert insights along the way.&nbsp;</p><p>Hit the link below to check my agency out: 👇</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>In this episode, we are joined by Sam Moore, the founder of Pyra, an Australian apparel brand that combines the unique style and sensibilities of streetwear with athletic functionality to create one-of-a-kind technical apparel. Despite launching a few months before the COVID-19 pandemic, Pyra has managed to grow steadily and expanded their reach through thoughtful branding, and the help of trade-shows and third-party retailers.&nbsp;</p><br><p>Join Sam and me as we discuss his inspiration for starting the brand, learn some insightful lessons about launching a high-end apparel brand, and discuss his plans to grow the brand globally.&nbsp;</p><br><p>Click on the link below to learn more about them:</p><p>https://www.pyraelements.com/</p><br><p>Here are some highlights from this episode:&nbsp;</p><br><p>✅ How he launched Pyra just before Covid&nbsp;</p><p>✅ Branding &amp; Marketing tips for luxury apparel&nbsp;</p><p>✅How tradeshows and retail partners can help you scale your brand</p><p>✅Sam’s advice for working with a lean team</p><p>✅Pyra’s approach to retention marketing and customer acquisition&nbsp;</p><p>✅Sam’s #1 tip for business owners looking to start fresh.&nbsp;</p><br><p>Thanks for listening! If you enjoyed the episode, we'd love it if you could leave us a quick review on your podcast platform. It helps us out a lot and lets other people know about the show.</p><br><p>P.S Interested in learning more about how you can grow your business with the help of retention marketing? Reserve a FREE 1:1 consultation call with our strategy expert Ben and discover how our end-to-end retention marketing can supercharge your business.</p><br><p>Click the link below if your store generates a minimum of $50,000 per month.to get valuable insights on&nbsp;</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>Before you leave, ensure you get our newest Top 88 Subject Lines Guide! Discover 88 attention-grabbing subject lines, along with expert guidance on crafting your own. Click here to download now.</p><br><p><br></p><p>Click on the link below to get your guide:</p><p><a href="https://www.thebudaimedia.com/top-88-subject-lines" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top-88-subject-lines</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#231 Aaron Orendorff from Recart: SMS Marketing, AI Innovations, and Shopify Strategies </title>
			<itunes:title>#231 Aaron Orendorff from Recart: SMS Marketing, AI Innovations, and Shopify Strategies </itunes:title>
			<pubDate>Fri, 08 Sep 2023 10:55:32 GMT</pubDate>
			<itunes:duration>37:03</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64fafda4154f4700114d0282/media.mp3" length="44473356" type="audio/mpeg"/>
			<guid isPermaLink="false">64fafda4154f4700114d0282</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/231-aaron-orendorff-from-recart</link>
			<acast:episodeId>64fafda4154f4700114d0282</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>231-aaron-orendorff-from-recart</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsoxhINu4Ad7VkAnsB5MGv7fKI3o8wjcL1wngx3ZGNcQAD6FNq5UDv6ekwz9DP3TnCWDCnJMfpXBbSxr6e2brCE0p8GNlYxZpXMwyctIR3r8M=]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>231</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1694169899783-9b6ae075e214ede1ff3787daa47f7402.jpeg"/>
			<description><![CDATA[<p>Welcome to The Ecom Show, your go-to destination for the latest success stories, tips, and insights from top brands and e-commerce agencies in the game. I’m Daniel, your retention marketing friend and host for today's episode.</p><br><p>In addition to hosting this podcast, I’m also the founder of Budai Media, a leading retention marketing agency that’s worked with 160 6-7 figure e-commerce businesses, and generated more than 60 million dollars of additional revenue through SMS and email marketing in the last five years.</p><br><p>Click on the link below to learn more about my agency:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>Today, I’m joined by Aaron Orendorff, the Head of Marketing at Recart. Trusted by more than 185,000 merchants, this SMS SaaS tool stands out as one of the leading SMS and Messenger tools for Shopify. Personally, my team and I love the tool, and we’ve used it to help several of our clients boost their SMS strategy and generate more than six figure revenues.&nbsp;</p><br><p><a href="https://recart.com/" rel="noopener noreferrer" target="_blank">https://recart.com/</a>&nbsp;</p><br><p>To learn more about this software, simply click on the link below:</p><br><p>Here are some key highlights from this episode:</p><p>✅ The work culture at Recart vs. Shopify and Common Thread Collective</p><p>✅ What sets his current company apart in the world of SMS and messenger tools</p><p>✅ How this SMS tool has seamlessly integrated AI and future plans</p><p>Thanks for being part of the show.</p><br><p>Click on the links below to follow Aaron and receive more SMS marketing tips:&nbsp;</p><br><p>Linkedin:<a href="https://www.linkedin.com/in/aaronorendorff/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/aaronorendorff/</a></p><p>Twitter:<a href="https://twitter.com/AaronOrendorff" rel="noopener noreferrer" target="_blank"> https://twitter.com/AaronOrendorff</a></p><br><p>If you liked this episode, please show your support by sharing it with a friend and leaving us a review.</p><p>P.S. I’m offering a free 1-1 consultation call with my strategy expert Ben to all e-com stores that make $50,000 USD or more per month, if this is you, click on the link below to reserve your spot. 👇&nbsp;</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>Before you leave, don't forget to grab your copy of our Top 88 Subject Lines. Inside, you'll find 88 of our most attention-grabbing subject lines and the framework you need to create more of your own in the future.</p><p>Click on the link below to get your guide:</p><p><a href="https://www.thebudaimedia.com/top-88-subject-lines" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top-88-subject-lines</a></p><br><p>Curious about the newest e-commerce trends? Stay in the loop by following us on social media.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Ecom Show, your go-to destination for the latest success stories, tips, and insights from top brands and e-commerce agencies in the game. I’m Daniel, your retention marketing friend and host for today's episode.</p><br><p>In addition to hosting this podcast, I’m also the founder of Budai Media, a leading retention marketing agency that’s worked with 160 6-7 figure e-commerce businesses, and generated more than 60 million dollars of additional revenue through SMS and email marketing in the last five years.</p><br><p>Click on the link below to learn more about my agency:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>Today, I’m joined by Aaron Orendorff, the Head of Marketing at Recart. Trusted by more than 185,000 merchants, this SMS SaaS tool stands out as one of the leading SMS and Messenger tools for Shopify. Personally, my team and I love the tool, and we’ve used it to help several of our clients boost their SMS strategy and generate more than six figure revenues.&nbsp;</p><br><p><a href="https://recart.com/" rel="noopener noreferrer" target="_blank">https://recart.com/</a>&nbsp;</p><br><p>To learn more about this software, simply click on the link below:</p><br><p>Here are some key highlights from this episode:</p><p>✅ The work culture at Recart vs. Shopify and Common Thread Collective</p><p>✅ What sets his current company apart in the world of SMS and messenger tools</p><p>✅ How this SMS tool has seamlessly integrated AI and future plans</p><p>Thanks for being part of the show.</p><br><p>Click on the links below to follow Aaron and receive more SMS marketing tips:&nbsp;</p><br><p>Linkedin:<a href="https://www.linkedin.com/in/aaronorendorff/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/aaronorendorff/</a></p><p>Twitter:<a href="https://twitter.com/AaronOrendorff" rel="noopener noreferrer" target="_blank"> https://twitter.com/AaronOrendorff</a></p><br><p>If you liked this episode, please show your support by sharing it with a friend and leaving us a review.</p><p>P.S. I’m offering a free 1-1 consultation call with my strategy expert Ben to all e-com stores that make $50,000 USD or more per month, if this is you, click on the link below to reserve your spot. 👇&nbsp;</p><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>Before you leave, don't forget to grab your copy of our Top 88 Subject Lines. Inside, you'll find 88 of our most attention-grabbing subject lines and the framework you need to create more of your own in the future.</p><p>Click on the link below to get your guide:</p><p><a href="https://www.thebudaimedia.com/top-88-subject-lines" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top-88-subject-lines</a></p><br><p>Curious about the newest e-commerce trends? Stay in the loop by following us on social media.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#230 Jeff Gallagher from Made By Hemp: CBD Industry Insights from A Serial Entrepreneur</title>
			<itunes:title>#230 Jeff Gallagher from Made By Hemp: CBD Industry Insights from A Serial Entrepreneur</itunes:title>
			<pubDate>Tue, 05 Sep 2023 12:00:00 GMT</pubDate>
			<itunes:duration>26:41</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64f6fb3d8ead8400101a6793/media.mp3" length="32021568" type="audio/mpeg"/>
			<guid isPermaLink="false">64f6fb3d8ead8400101a6793</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/cbd-industry-insights-from-a-serial-entrepreneur</link>
			<acast:episodeId>64f6fb3d8ead8400101a6793</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>cbd-industry-insights-from-a-serial-entrepreneur</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPGrLUrP0De0Xf1QO4rQ0c4c9ZH5mCCdExGzEfeEvmr9o5y3yglm+U3YbV/0tTf6eDpGywWV83ell2Y7dDswCwc]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>230</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1693907626210-0782371c28a07e25c53567854c772df2.jpeg"/>
			<description><![CDATA[<p><br></p><p>Welcome to The Ecom Show. I'm Daniel, your guide and the brains behind Budai Media. We're a top-notch retention marketing agency that's turbocharged 160+ e-commerce brands with over $60 million in extra cash in the last five years. Stick around as I pick the brains of top agencies, industry leaders, and e-commerce trailblazers to share their expert insights, and captivating industry tales with me.</p><br><p>Click on the link below to know more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>In this episode, we're diving headfirst into the CBD industry – one of the fastest-growing sectors out there. Our guest is Jeff Gallagher, a serial entrepreneur who took the plunge back in early 2013 when the CBD wave was just starting.</p><br><p>What's the story behind Jeff's leap? Well, after personally reaping the rewards of hemp supplements, he set his sights on sharing the hemp love with at least five people a month. This mission gave birth to MHR Brands in 2013, soon followed by the creation of Made by Hemp. With over a decade in the field, Made by Hemp has become a major player.&nbsp;</p><br><p>Join us as we unravel Jeff's journey, the challenges of this space, ingenious marketing methods, and more. Get ready for a deep dive!</p><br><p>Click on the link below to check out his brand:</p><p><a href="https://madebyhemp.com/" rel="noopener noreferrer" target="_blank">https://madebyhemp.com/</a>&nbsp;</p><br><p>Here are some highlights from this episode:</p><br><p>✅Jeff’s serial entrepreneurial journey&nbsp;</p><p>✅Biggest hurdles in the hemp industry&nbsp;</p><p>✅Common myths about CBD products&nbsp;</p><p>✅Marketing Tips to attract more B2B customers</p><p>✅Why most CBD brands prefer WooCommerce over Shopify</p><p>&nbsp;</p><p>Thanks for being part of the show.</p><br><p>If you enjoyed this episode, show us some love by sharing this episode with one of your friends, and leaving us a review.&nbsp;</p><br><p>P.S. Ready to power up your business with end-to-end retention marketing? If your store is cruising at $50,000 USD per month or more, reserve a FREE consultation call with our strategy expert, Ben. Click the link below and let's rev up your success:</p><br><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>Before you go, don't miss out on our newest guide – Top 88 subject lines. Inside, you'll find 88 of our most attention-grabbing subject lines and the framework to create more on your own in the future.</p><br><p>Click on the link below to get your guide:</p><p><a href="https://www.thebudaimedia.com/top-88-subject-lines" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top-88-subject-lines</a></p><br><p>Curious about the newest e-commerce trends? Stay in the loop by following us on social media.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><br></p><p>Welcome to The Ecom Show. I'm Daniel, your guide and the brains behind Budai Media. We're a top-notch retention marketing agency that's turbocharged 160+ e-commerce brands with over $60 million in extra cash in the last five years. Stick around as I pick the brains of top agencies, industry leaders, and e-commerce trailblazers to share their expert insights, and captivating industry tales with me.</p><br><p>Click on the link below to know more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>In this episode, we're diving headfirst into the CBD industry – one of the fastest-growing sectors out there. Our guest is Jeff Gallagher, a serial entrepreneur who took the plunge back in early 2013 when the CBD wave was just starting.</p><br><p>What's the story behind Jeff's leap? Well, after personally reaping the rewards of hemp supplements, he set his sights on sharing the hemp love with at least five people a month. This mission gave birth to MHR Brands in 2013, soon followed by the creation of Made by Hemp. With over a decade in the field, Made by Hemp has become a major player.&nbsp;</p><br><p>Join us as we unravel Jeff's journey, the challenges of this space, ingenious marketing methods, and more. Get ready for a deep dive!</p><br><p>Click on the link below to check out his brand:</p><p><a href="https://madebyhemp.com/" rel="noopener noreferrer" target="_blank">https://madebyhemp.com/</a>&nbsp;</p><br><p>Here are some highlights from this episode:</p><br><p>✅Jeff’s serial entrepreneurial journey&nbsp;</p><p>✅Biggest hurdles in the hemp industry&nbsp;</p><p>✅Common myths about CBD products&nbsp;</p><p>✅Marketing Tips to attract more B2B customers</p><p>✅Why most CBD brands prefer WooCommerce over Shopify</p><p>&nbsp;</p><p>Thanks for being part of the show.</p><br><p>If you enjoyed this episode, show us some love by sharing this episode with one of your friends, and leaving us a review.&nbsp;</p><br><p>P.S. Ready to power up your business with end-to-end retention marketing? If your store is cruising at $50,000 USD per month or more, reserve a FREE consultation call with our strategy expert, Ben. Click the link below and let's rev up your success:</p><br><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><br><p>Before you go, don't miss out on our newest guide – Top 88 subject lines. Inside, you'll find 88 of our most attention-grabbing subject lines and the framework to create more on your own in the future.</p><br><p>Click on the link below to get your guide:</p><p><a href="https://www.thebudaimedia.com/top-88-subject-lines" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top-88-subject-lines</a></p><br><p>Curious about the newest e-commerce trends? Stay in the loop by following us on social media.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#229 Jared and Alexis from Sprecher Brewery: Sales & Marketing Insights from a brand with 40 Years in the Beverage Industry]]></title>
			<itunes:title><![CDATA[#229 Jared and Alexis from Sprecher Brewery: Sales & Marketing Insights from a brand with 40 Years in the Beverage Industry]]></itunes:title>
			<pubDate>Thu, 31 Aug 2023 13:36:48 GMT</pubDate>
			<itunes:duration>34:29</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64f09771f4be6c0011a46c2d/media.mp3" length="41353884" type="audio/mpeg"/>
			<guid isPermaLink="false">64f09771f4be6c0011a46c2d</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/229-jared-and-alexis-from-sprecher-brewery-sales-marketing-i</link>
			<acast:episodeId>64f09771f4be6c0011a46c2d</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>229-jared-and-alexis-from-sprecher-brewery-sales-marketing-i</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOrWVYRY4OIxx+3J7E9fDqA2kMiydRIyi/ieCgcVQr9f/geAIjeYknEPApuByEkAfuia1rSIn8I+IojNW39oQiE]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>229</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1693488935454-557ff9131307ce9e67914c4e5a386690.jpeg"/>
			<description><![CDATA[<p>Welcome to The Ecom Show, your one-stop shop for all things e-commerce. I'm Daniel, your host and the founder of Budai Media, a Klaviyo Platinum Partner retention marketing agency that has generated more than $60 million in additional revenue for 160+ e-commerce brands in the last five years. Join me as I pick the brains of top agencies, industry leaders, and e-commerce entrepreneurs about the latest trends, expert insights, and captivating stories from all around the industry.</p><br><p>Click on the link below to know more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>This week, I'm excited to have a conversation with the talented team at the oldest craft brewery in Milwaukee. Joining me are not one, but two wonderful guests: Jared and Alexis, who are the sales and marketing managers at Sprecher Brewery.</p><br><p>They kicked off their journey 39 years ago with a simple passion for crafting beer made using handmade equipment assembled with the kind help and support of friends and family. Fast-forward to now, the brand has grown into a homegrown brewing company that supplies a wide range of handcrafted premium beverages in bold and unique flavors nationwide, through their local stores, e-commerce storefront, big box stores like Walmart, Amazon, and various other distribution channels.&nbsp;</p><br><p>Join me as we explore the brand's rich history, delve into their marketing strategy and tech-stack, and discuss their current focus on e-commerce and more.</p><br><p>Click on the link below to learn more about them:</p><p><a href="https://sprecherbrewery.com/" rel="noopener noreferrer" target="_blank">https://sprecherbrewery.com/</a>&nbsp;</p><br><p>And join me as we pop open the story and strategies behind their success! 🍻</p><br><p>Here are some highlights from this episode:</p><p>✅The brand’s origin story and their journey in the last four decades.&nbsp;</p><p>✅Sprecher’s tech stack: Klaviyo, Gorgeous, and Recharge.</p><p>✅Tips for selling on Shopify vs Amazon vs Distributors&nbsp;</p><p>✅ Sprecher’s retention marketing strategy</p><p>✅ Advice for dealing with pricing and stiff competition in the beverage industry.&nbsp;</p><p>&nbsp;</p><p>Thanks for tuning in.&nbsp;</p><br><p>If you enjoyed the episode, we would be grateful if you could take a moment to leave us a review on your podcast platform.&nbsp;</p><br><p>P.S Reserve a FREE consultation call with our strategy expert Ben to see how you can&nbsp; turbocharge your business with end to end retention marketing if your store makes at least 50,000 USD per month by clicking the link below:&nbsp;</p><br><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><p>Before you go, don't miss out on our latest Top 88 subject lines guide. Inside, you'll find 88 of our most attention-grabbing subject lines, and the framework and guidance on how to create more on your own in the future.&nbsp;</p><br><p>Click on the link below to get your guide:</p><p><a href="https://www.thebudaimedia.com/top-88-subject-lines" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top-88-subject-lines</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Ecom Show, your one-stop shop for all things e-commerce. I'm Daniel, your host and the founder of Budai Media, a Klaviyo Platinum Partner retention marketing agency that has generated more than $60 million in additional revenue for 160+ e-commerce brands in the last five years. Join me as I pick the brains of top agencies, industry leaders, and e-commerce entrepreneurs about the latest trends, expert insights, and captivating stories from all around the industry.</p><br><p>Click on the link below to know more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>This week, I'm excited to have a conversation with the talented team at the oldest craft brewery in Milwaukee. Joining me are not one, but two wonderful guests: Jared and Alexis, who are the sales and marketing managers at Sprecher Brewery.</p><br><p>They kicked off their journey 39 years ago with a simple passion for crafting beer made using handmade equipment assembled with the kind help and support of friends and family. Fast-forward to now, the brand has grown into a homegrown brewing company that supplies a wide range of handcrafted premium beverages in bold and unique flavors nationwide, through their local stores, e-commerce storefront, big box stores like Walmart, Amazon, and various other distribution channels.&nbsp;</p><br><p>Join me as we explore the brand's rich history, delve into their marketing strategy and tech-stack, and discuss their current focus on e-commerce and more.</p><br><p>Click on the link below to learn more about them:</p><p><a href="https://sprecherbrewery.com/" rel="noopener noreferrer" target="_blank">https://sprecherbrewery.com/</a>&nbsp;</p><br><p>And join me as we pop open the story and strategies behind their success! 🍻</p><br><p>Here are some highlights from this episode:</p><p>✅The brand’s origin story and their journey in the last four decades.&nbsp;</p><p>✅Sprecher’s tech stack: Klaviyo, Gorgeous, and Recharge.</p><p>✅Tips for selling on Shopify vs Amazon vs Distributors&nbsp;</p><p>✅ Sprecher’s retention marketing strategy</p><p>✅ Advice for dealing with pricing and stiff competition in the beverage industry.&nbsp;</p><p>&nbsp;</p><p>Thanks for tuning in.&nbsp;</p><br><p>If you enjoyed the episode, we would be grateful if you could take a moment to leave us a review on your podcast platform.&nbsp;</p><br><p>P.S Reserve a FREE consultation call with our strategy expert Ben to see how you can&nbsp; turbocharge your business with end to end retention marketing if your store makes at least 50,000 USD per month by clicking the link below:&nbsp;</p><br><p><a href="https://calendar.app.google/CAahLPr1bYdA3C75A" rel="noopener noreferrer" target="_blank">https://calendar.app.google/CAahLPr1bYdA3C75A</a></p><p>Before you go, don't miss out on our latest Top 88 subject lines guide. Inside, you'll find 88 of our most attention-grabbing subject lines, and the framework and guidance on how to create more on your own in the future.&nbsp;</p><br><p>Click on the link below to get your guide:</p><p><a href="https://www.thebudaimedia.com/top-88-subject-lines" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top-88-subject-lines</a></p><br><p>Do you want to be in the know about the latest e-commerce trends? Follow us on social media to get the latest scoop.</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#228 Adam Robinson From Retention.Com: Navigating Email Marketing, Customer Retention, and Beyond</title>
			<itunes:title>#228 Adam Robinson From Retention.Com: Navigating Email Marketing, Customer Retention, and Beyond</itunes:title>
			<pubDate>Tue, 29 Aug 2023 12:17:09 GMT</pubDate>
			<itunes:duration>47:37</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64ede1c65464d5001176844c/media.mp3" length="57140208" type="audio/mpeg"/>
			<guid isPermaLink="false">64ede1c65464d5001176844c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/228-adam-robinson-from-retentioncom-navigating-email-marketi</link>
			<acast:episodeId>64ede1c65464d5001176844c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>228-adam-robinson-from-retentioncom-navigating-email-marketi</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMWi+K4CrBtndQltG3qe5fdm1ZL+CpXvk5BGM0JoaPhaez3uhAtYP8OZP0wJut6kxXksEtALtLrzq3q0cB1QaqV]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>228</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1693313187320-0376031d527cefa87583eef5d614be3e.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, your all-access pass to the world of e-commerce. I'm Daniel Budai, your host, and the founder of Budai Media. A Klaviyo Platinum Partner retention marketing agency that’s generated more than $60 million in additional revenue for 160+ e-commerce brands in the last five years. Join me for a jam-packed session teeming with the latest trends, expert insights, and captivating stories from e-commerce innovators, agencies, and top industry leaders.</p><br><p>Click on the link below to learn more about me and my agency:</p><p><a href="https://www.thebudaimedia.com" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>In today's episode, I'm thrilled to be joined by none other than Adam, the brains behind Retention.com. An identity resolution platform that's using their game-changing tech to help e-commerce stores identify mystery visitors and grow their email database. This secret weapon has helped several e-com brands generate 5-10x more from their cart and browse abandonment flows.&nbsp;</p><br><p>After dominating the retention space, Adam and his team are all set to expand their territory with new solutions set to optimize customer acquisition, and B2B sales processes. Join us for an insightful conversation about this brand’s fascinating journey, as we talk about everything from their origin story, to their pricing, legality, and other big-picture plans.&nbsp;</p><br><p>Click on the link below to check their website out:&nbsp;</p><p><a href="https://retention.com/" rel="noopener noreferrer" target="_blank">https://retention.com/</a></p><br><p>Here are some highlights from this episode:</p><br><p>✅Adam’s entrepreneurial journey.&nbsp;</p><p>✅Why every store needs abandonment flows</p><p>✅How Retention.com helps you grow your email list.&nbsp;</p><p>✅Adam’s plans of expanding into customer acquisition, the B2B space, and more.&nbsp;</p><br><p>Liked the episode? Please take a moment to review us on your podcast platform. Your feedback helps us improve and keep delivering great content. Thanks for your support!</p><p>Hold on, there's something you won't want to miss! Check out "The Ultimate 100 Email Guide" before you head out. Inside, you'll find insider tips, expert insights, and 100 email templates to elevate your email marketing game.</p><br><p>Ready to level up? Don't miss out—click the link below:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Want to stay up-to-date on the latest e-commerce trends? Follow us on social media for the latest buzz.</p><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, your all-access pass to the world of e-commerce. I'm Daniel Budai, your host, and the founder of Budai Media. A Klaviyo Platinum Partner retention marketing agency that’s generated more than $60 million in additional revenue for 160+ e-commerce brands in the last five years. Join me for a jam-packed session teeming with the latest trends, expert insights, and captivating stories from e-commerce innovators, agencies, and top industry leaders.</p><br><p>Click on the link below to learn more about me and my agency:</p><p><a href="https://www.thebudaimedia.com" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>In today's episode, I'm thrilled to be joined by none other than Adam, the brains behind Retention.com. An identity resolution platform that's using their game-changing tech to help e-commerce stores identify mystery visitors and grow their email database. This secret weapon has helped several e-com brands generate 5-10x more from their cart and browse abandonment flows.&nbsp;</p><br><p>After dominating the retention space, Adam and his team are all set to expand their territory with new solutions set to optimize customer acquisition, and B2B sales processes. Join us for an insightful conversation about this brand’s fascinating journey, as we talk about everything from their origin story, to their pricing, legality, and other big-picture plans.&nbsp;</p><br><p>Click on the link below to check their website out:&nbsp;</p><p><a href="https://retention.com/" rel="noopener noreferrer" target="_blank">https://retention.com/</a></p><br><p>Here are some highlights from this episode:</p><br><p>✅Adam’s entrepreneurial journey.&nbsp;</p><p>✅Why every store needs abandonment flows</p><p>✅How Retention.com helps you grow your email list.&nbsp;</p><p>✅Adam’s plans of expanding into customer acquisition, the B2B space, and more.&nbsp;</p><br><p>Liked the episode? Please take a moment to review us on your podcast platform. Your feedback helps us improve and keep delivering great content. Thanks for your support!</p><p>Hold on, there's something you won't want to miss! Check out "The Ultimate 100 Email Guide" before you head out. Inside, you'll find insider tips, expert insights, and 100 email templates to elevate your email marketing game.</p><br><p>Ready to level up? Don't miss out—click the link below:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Want to stay up-to-date on the latest e-commerce trends? Follow us on social media for the latest buzz.</p><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#227 Debra LoFranco from De’Vora: Pet Expos & Other E-Commerce Strategies Beyond Online Ads]]></title>
			<itunes:title><![CDATA[#227 Debra LoFranco from De’Vora: Pet Expos & Other E-Commerce Strategies Beyond Online Ads]]></itunes:title>
			<pubDate>Thu, 24 Aug 2023 15:40:05 GMT</pubDate>
			<itunes:duration>34:52</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64e779d54a6f410011edea8a/media.mp3" length="41810634" type="audio/mpeg"/>
			<guid isPermaLink="false">64e779d54a6f410011edea8a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/227-debra-lofranco-from-devora</link>
			<acast:episodeId>64e779d54a6f410011edea8a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>227-debra-lofranco-from-devora</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONi/pqj/7PopchU8OvqvOUZE2V1WRVtSb9/6K4jlBVuKg9DTuLjGHGiysJC/jNuoyQBoxReeSG9cyHiggiDU7va]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>227</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1692891558941-065b3c20502853cbdf79dcb205319f86.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show! I'm Daniel Budai, and I'm your host. As the founder of Budai Media, a leading retention marketing agency, I've helped over 160 e-commerce brands grow their revenue by a collective $60 million in just five years. This podcast is my way of giving back to the e-commerce community by creating a platform where leading entrepreneurs and marketers come together to share and discuss the latest trends, viewpoints, and learnings in the world of e-com.</p><p>Click on the link below to learn more about me and my agency</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a>&nbsp;</p><br><p>In this episode, I speak with Debra, the founder of the fast-growing pet brand De’Vora. We discuss her journey from launching her brand from the ground up to receiving media coverage from Good Morning America and earning the title of #2 boutique brand award at the Global Pet Expo, and unpack the USP of her scratch squares for dogs and cats that have been going viral for all the right reasons.&nbsp;</p><p>Unlike most other business owners, Debra has a unique approach to marketing and branding. Instead of focusing on fast customer acquisition channels like Facebook ads and Google, she’s invested in building long-term relationships by attending over 200 pet expos in person. This strategy has helped her land big deals with pet stores across the country and organically grow her brand.</p><p>Click on the link below to check her brand out:&nbsp;</p><p><a href="https://devora.us/" rel="noopener noreferrer" target="_blank">https://devora.us/</a>&nbsp;</p><p>Join us in this episode as we talk more about:</p><p>🐶Her inspiration behind starting the brand, and her journey so far.&nbsp;</p><p>🐶How De’Vora got featured on Good Morning America and other pet media outlets&nbsp;</p><p>🐶Debra’s learnings after attending over 200+ pet expos </p><p>🐶Tips on marketing a product that introduces a new product category&nbsp;</p><p>🐶How to deal with copycats &amp; protect your brands intellectual property.&nbsp;</p><br><p>We hope you enjoyed this episode! If you did, we would be grateful if you could leave us a review on your favorite podcast platform. Your feedback helps us to continue providing you with top-notch content.</p><p>And in case you're looking to take your email marketing to the next level, we've got a treat for you. Check out our free ebook, "The Ultimate 100 Email Guide," packed with insider tips, expert insights, and 100 email templates that will help you skyrocket your success.</p><p>Click the link below to grab your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Want to stay up-to-date on the latest e-commerce trends? Follow us on social media for the latest buzz.</p><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show! I'm Daniel Budai, and I'm your host. As the founder of Budai Media, a leading retention marketing agency, I've helped over 160 e-commerce brands grow their revenue by a collective $60 million in just five years. This podcast is my way of giving back to the e-commerce community by creating a platform where leading entrepreneurs and marketers come together to share and discuss the latest trends, viewpoints, and learnings in the world of e-com.</p><p>Click on the link below to learn more about me and my agency</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a>&nbsp;</p><br><p>In this episode, I speak with Debra, the founder of the fast-growing pet brand De’Vora. We discuss her journey from launching her brand from the ground up to receiving media coverage from Good Morning America and earning the title of #2 boutique brand award at the Global Pet Expo, and unpack the USP of her scratch squares for dogs and cats that have been going viral for all the right reasons.&nbsp;</p><p>Unlike most other business owners, Debra has a unique approach to marketing and branding. Instead of focusing on fast customer acquisition channels like Facebook ads and Google, she’s invested in building long-term relationships by attending over 200 pet expos in person. This strategy has helped her land big deals with pet stores across the country and organically grow her brand.</p><p>Click on the link below to check her brand out:&nbsp;</p><p><a href="https://devora.us/" rel="noopener noreferrer" target="_blank">https://devora.us/</a>&nbsp;</p><p>Join us in this episode as we talk more about:</p><p>🐶Her inspiration behind starting the brand, and her journey so far.&nbsp;</p><p>🐶How De’Vora got featured on Good Morning America and other pet media outlets&nbsp;</p><p>🐶Debra’s learnings after attending over 200+ pet expos </p><p>🐶Tips on marketing a product that introduces a new product category&nbsp;</p><p>🐶How to deal with copycats &amp; protect your brands intellectual property.&nbsp;</p><br><p>We hope you enjoyed this episode! If you did, we would be grateful if you could leave us a review on your favorite podcast platform. Your feedback helps us to continue providing you with top-notch content.</p><p>And in case you're looking to take your email marketing to the next level, we've got a treat for you. Check out our free ebook, "The Ultimate 100 Email Guide," packed with insider tips, expert insights, and 100 email templates that will help you skyrocket your success.</p><p>Click the link below to grab your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Want to stay up-to-date on the latest e-commerce trends? Follow us on social media for the latest buzz.</p><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#226 Nick Locascio from Booth.AI: Create High Quality Product Photos Using AI </title>
			<itunes:title>#226 Nick Locascio from Booth.AI: Create High Quality Product Photos Using AI </itunes:title>
			<pubDate>Wed, 23 Aug 2023 17:38:44 GMT</pubDate>
			<itunes:duration>25:50</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64e644255dfc5d0011fba1d4/media.mp3" length="31010454" type="audio/mpeg"/>
			<guid isPermaLink="false">64e644255dfc5d0011fba1d4</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/226-nick-locascio-from-boothai</link>
			<acast:episodeId>64e644255dfc5d0011fba1d4</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>226-nick-locascio-from-boothai</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMsgEuymNmZP55LmmNH9JZ21bjOnXW2mDA1m/VBpLSI3aQL68oh9Q+ggJSs1dAxhRaw29lij9jT5L03q8PV7FiD]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>226</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1692811653658-8edd5c996599ac67cc7d00f4cf992cb3.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, your gateway to the dynamic world of e-commerce. I'm your host, Daniel Budai, and I'm thrilled to be your guide on today's episode. As the brains behind Budai Media, I've steered more than 160 e-commerce brands towards an impressive milestone: a collective $60M surge in revenue over just five years. Get ready for a content-packed session featuring cutting-edge trends, expert nuggets, and enthralling narratives from trailblazing e-commerce entrepreneurs, agencies, and top industry forces.&nbsp;</p><br><p>Click on the link below to learn more about me and my agency:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a>&nbsp;</p><br><p>Join us as we chat with Nick, the CEO of Booth.AI, a pioneering startup transforming content creation using AI. Explore how his startup eliminates the need for costly photoshoots, and empowers small businesses, dropshippers, and marketers to create stunning high-quality product photos for their brand with just a few simple clicks.&nbsp;</p><br><p>Try Booth.AI’s content generation tool for yourself by clicking on the link below:&nbsp;</p><br><p><a href="https://www.booth.ai/" rel="noopener noreferrer" target="_blank">https://www.booth.ai/</a>&nbsp;</p><br><p>Here are some highlights from this episode:</p><p>✅ The inspiration behind Booth.AI</p><p>✅ How this tool helps marketers, small businesses, and dropshippers&nbsp;</p><p>✅ The future of AI in design and copywriting&nbsp;&nbsp;</p><p>✅ Booth vs Midjourney and other AI image generation tools</p><br><p>If you enjoyed this episode, we'd greatly appreciate your support. Could you take a moment to leave us a review on your preferred podcast platform? Your feedback fuels our drive to continue delivering top-notch content to you.</p><br><p>But wait, there's more! Before you head out, we've got a game-changer for your email game. Dive into "The Ultimate 100 Email Guide," a treasure trove of insider tips, expert insights, and a treasure chest of 100 email templates that'll skyrocket your email marketing success.</p><br><p>Ready to level up? Don't miss out—click the link below:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Want to stay up-to-date on the latest e-commerce trends? Follow us on social media for the latest buzz.</p><br><p><br></p><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, your gateway to the dynamic world of e-commerce. I'm your host, Daniel Budai, and I'm thrilled to be your guide on today's episode. As the brains behind Budai Media, I've steered more than 160 e-commerce brands towards an impressive milestone: a collective $60M surge in revenue over just five years. Get ready for a content-packed session featuring cutting-edge trends, expert nuggets, and enthralling narratives from trailblazing e-commerce entrepreneurs, agencies, and top industry forces.&nbsp;</p><br><p>Click on the link below to learn more about me and my agency:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a>&nbsp;</p><br><p>Join us as we chat with Nick, the CEO of Booth.AI, a pioneering startup transforming content creation using AI. Explore how his startup eliminates the need for costly photoshoots, and empowers small businesses, dropshippers, and marketers to create stunning high-quality product photos for their brand with just a few simple clicks.&nbsp;</p><br><p>Try Booth.AI’s content generation tool for yourself by clicking on the link below:&nbsp;</p><br><p><a href="https://www.booth.ai/" rel="noopener noreferrer" target="_blank">https://www.booth.ai/</a>&nbsp;</p><br><p>Here are some highlights from this episode:</p><p>✅ The inspiration behind Booth.AI</p><p>✅ How this tool helps marketers, small businesses, and dropshippers&nbsp;</p><p>✅ The future of AI in design and copywriting&nbsp;&nbsp;</p><p>✅ Booth vs Midjourney and other AI image generation tools</p><br><p>If you enjoyed this episode, we'd greatly appreciate your support. Could you take a moment to leave us a review on your preferred podcast platform? Your feedback fuels our drive to continue delivering top-notch content to you.</p><br><p>But wait, there's more! Before you head out, we've got a game-changer for your email game. Dive into "The Ultimate 100 Email Guide," a treasure trove of insider tips, expert insights, and a treasure chest of 100 email templates that'll skyrocket your email marketing success.</p><br><p>Ready to level up? Don't miss out—click the link below:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Want to stay up-to-date on the latest e-commerce trends? Follow us on social media for the latest buzz.</p><br><p><br></p><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#225 Aaron Nosbisch from BRĒZ & Lucyd: Mastering CBD Branding and Advertising ]]></title>
			<itunes:title><![CDATA[#225 Aaron Nosbisch from BRĒZ & Lucyd: Mastering CBD Branding and Advertising ]]></itunes:title>
			<pubDate>Thu, 17 Aug 2023 12:30:19 GMT</pubDate>
			<itunes:duration>34:35</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64de12de8d03a2001197c608/media.mp3" length="41509962" type="audio/mpeg"/>
			<guid isPermaLink="false">64de12de8d03a2001197c608</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/mastering-cbd-branding-and-advertising</link>
			<acast:episodeId>64de12de8d03a2001197c608</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>mastering-cbd-branding-and-advertising</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOqye8Y3yMZEYmCVkkcEIxhWfoMp2KYXGQ1pKpr1Fua8YHwShtb6+da8xllepoVPRNaTMV1DHADoWVRUWn+xKNl]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>225</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Step into the world of e-commerce with The Ecom Show. Here, you'll find the latest trends, expert advice, and captivating stories from e-commerce entrepreneurs. I'm Daniel Budai, your host for today’s episode and the founder and CEO of Budai Media. With a proven track record of guiding over 160 e-commerce brands to generate a combined $60M in additional revenue over the last five years, I'm here to bring you insights and success stories that will inspire your e-commerce journey.</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a>&nbsp;</p><br><p>Today, I’m joined by a very interesting guest who started his entrepreneurial journey at the tender age of 10.&nbsp;</p><br><p>Meet Aaron Nosbisch, the founder of Lucyd. A social advertising agency that specializes in helping brands in the CBD space grow. With an impressive folio of over 45-50 top brands in the CBD niche and a collective track-record of over $1,000,000,000 in ad spends, Lucyd is one of the most trusted agencies in their niche.</p><br><p>In addition to driving growth for several CBD brands, Aaron is also the mastermind behind BRĒZ, a unique microdosed cannabis and mushrooms social beverage with a host of benefits.&nbsp;</p><br><p>Click on the links below to learn more about Aaron's businesses: </p><br><p><a href="https://www.drinkbrez.com/" rel="noopener noreferrer" target="_blank">https://www.drinkbrez.com/</a></p><br><p><a href="https://www.wearelucyd.com/" rel="noopener noreferrer" target="_blank">https://www.wearelucyd.com/</a></p><br><p>Join us for an exciting conversation about the CBD industry, his journey as a serial entrepreneur, and the nuances of running a social advertising agency.&nbsp;</p><br><p>Here are some highlights from this episode:</p><br><p>✅Aaron’s journey as a serial entrepreneur.&nbsp;</p><p>✅All the different marketing channels CBD brands should focus on</p><p>✅Why Tik-Tok great for organic growth but not paid advertising&nbsp;</p><p>✅How to create ads for CBD ads without getting flagged</p><p>✅Advice on pricing your services as an agency&nbsp;</p><br><p>Your time with us means a lot! If you dug this episode, a quick favor: drop us a review on your favorite podcast platform. Your feedback helps us keep the good stuff coming your way.</p><br><p>Before you go, I’ve got something that’ll help you crush it with emails. Dive into "The Ultimate 100 Email Guide" – it's a goldmine of tricks, expert gems, and a deck of 100 email templates.&nbsp;</p><br><p>Want the scoop? Click on the link below:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Stay plugged into the e-commerce universe and keep your finger on the pulse of emerging trends by connecting with me and my agency across multiple platforms!</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Step into the world of e-commerce with The Ecom Show. Here, you'll find the latest trends, expert advice, and captivating stories from e-commerce entrepreneurs. I'm Daniel Budai, your host for today’s episode and the founder and CEO of Budai Media. With a proven track record of guiding over 160 e-commerce brands to generate a combined $60M in additional revenue over the last five years, I'm here to bring you insights and success stories that will inspire your e-commerce journey.</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a>&nbsp;</p><br><p>Today, I’m joined by a very interesting guest who started his entrepreneurial journey at the tender age of 10.&nbsp;</p><br><p>Meet Aaron Nosbisch, the founder of Lucyd. A social advertising agency that specializes in helping brands in the CBD space grow. With an impressive folio of over 45-50 top brands in the CBD niche and a collective track-record of over $1,000,000,000 in ad spends, Lucyd is one of the most trusted agencies in their niche.</p><br><p>In addition to driving growth for several CBD brands, Aaron is also the mastermind behind BRĒZ, a unique microdosed cannabis and mushrooms social beverage with a host of benefits.&nbsp;</p><br><p>Click on the links below to learn more about Aaron's businesses: </p><br><p><a href="https://www.drinkbrez.com/" rel="noopener noreferrer" target="_blank">https://www.drinkbrez.com/</a></p><br><p><a href="https://www.wearelucyd.com/" rel="noopener noreferrer" target="_blank">https://www.wearelucyd.com/</a></p><br><p>Join us for an exciting conversation about the CBD industry, his journey as a serial entrepreneur, and the nuances of running a social advertising agency.&nbsp;</p><br><p>Here are some highlights from this episode:</p><br><p>✅Aaron’s journey as a serial entrepreneur.&nbsp;</p><p>✅All the different marketing channels CBD brands should focus on</p><p>✅Why Tik-Tok great for organic growth but not paid advertising&nbsp;</p><p>✅How to create ads for CBD ads without getting flagged</p><p>✅Advice on pricing your services as an agency&nbsp;</p><br><p>Your time with us means a lot! If you dug this episode, a quick favor: drop us a review on your favorite podcast platform. Your feedback helps us keep the good stuff coming your way.</p><br><p>Before you go, I’ve got something that’ll help you crush it with emails. Dive into "The Ultimate 100 Email Guide" – it's a goldmine of tricks, expert gems, and a deck of 100 email templates.&nbsp;</p><br><p>Want the scoop? Click on the link below:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Stay plugged into the e-commerce universe and keep your finger on the pulse of emerging trends by connecting with me and my agency across multiple platforms!</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#224 Dileepan Siva from Upscribe: How to create a Subscription Model that people love</title>
			<itunes:title>#224 Dileepan Siva from Upscribe: How to create a Subscription Model that people love</itunes:title>
			<pubDate>Tue, 15 Aug 2023 12:39:13 GMT</pubDate>
			<itunes:duration>28:25</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64db71f1b4d0da0010320b75/media.mp3" length="34078770" type="audio/mpeg"/>
			<guid isPermaLink="false">64db71f1b4d0da0010320b75</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/how-to-create-a-subscription-model-that-people-love</link>
			<acast:episodeId>64db71f1b4d0da0010320b75</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>how-to-create-a-subscription-model-that-people-love</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPPaAV6AEWtT29y+PXrOQJjSLiGLz7pYxH5z1DBuf5+mT5rxOeXV9A15S2tNgd4ugJW+xq3pGvBDR/Y5WWJ7XRH]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>224</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p><br></p><p>Hey Budai Nation,&nbsp;</p><br><p>Are you ready to learn the secrets of e-commerce success? Welcome to The Ecom Show, your one-stop shop for the latest trends, expert advice, and real-world stories from e-commerce entrepreneurs. I'm Daniel Budai, your host for today’s episode and the founder and CEO of Budai Media, a retention marketing agency that's helped over 160 e-commerce brands generate over $60M in revenue in the last five years.</p><br><p>Click on the link below to learn more about us:</p><p>&nbsp;<a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a>&nbsp;</p><br><p>Today, we're excited to have with us the founder and CEO of Upscribe, Dileepan Siva.&nbsp;</p><p>Upscribe is a subscription management platform that helps Shopify merchants grow their businesses by up to 80% each year. In this episode Dilpeen will be sharing his insights on how to build a successful subscription business, tell us about the most common mistakes businesses make and how to avoid them, and share the story behind starting Upscribe.&nbsp;</p><p>Click on the link below to check out the brand:&nbsp;</p><p><a href="https://www.upscribe.io/" rel="noopener noreferrer" target="_blank">https://www.upscribe.io/</a>&nbsp;</p><br><p>Join us as we talk more about:</p><br><p>✅The story behind Upscribe&nbsp;</p><p>✅Upscribe vs Recharge&nbsp;</p><p>✅#1 mistake people make with their subscription strategy&nbsp;</p><p>✅The importance of AB testing your subscription models&nbsp;</p><p>✅How to customize your subscription plans&nbsp;</p><p>✅Selling reorders and subscriptions&nbsp;</p><br><p>A big thank you for being a part of our podcast journey today! If you found value in this episode, we would greatly appreciate your insights in the form of a review on your preferred podcast platform. Your feedback serves as our guiding light to consistently enhance our content.</p><br><p>Hungry to conquer email marketing? Dive into "The Ultimate 100 Email Guide" – a treasure chest of battle-proven strategies, expert wisdom, and a remarkable collection of 100 email templates. Click on the link below to grab your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Stay plugged into the e-commerce universe and keep your finger on the pulse of emerging trends by connecting with me and my agency across multiple platforms!</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><br></p><p>Hey Budai Nation,&nbsp;</p><br><p>Are you ready to learn the secrets of e-commerce success? Welcome to The Ecom Show, your one-stop shop for the latest trends, expert advice, and real-world stories from e-commerce entrepreneurs. I'm Daniel Budai, your host for today’s episode and the founder and CEO of Budai Media, a retention marketing agency that's helped over 160 e-commerce brands generate over $60M in revenue in the last five years.</p><br><p>Click on the link below to learn more about us:</p><p>&nbsp;<a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a>&nbsp;</p><br><p>Today, we're excited to have with us the founder and CEO of Upscribe, Dileepan Siva.&nbsp;</p><p>Upscribe is a subscription management platform that helps Shopify merchants grow their businesses by up to 80% each year. In this episode Dilpeen will be sharing his insights on how to build a successful subscription business, tell us about the most common mistakes businesses make and how to avoid them, and share the story behind starting Upscribe.&nbsp;</p><p>Click on the link below to check out the brand:&nbsp;</p><p><a href="https://www.upscribe.io/" rel="noopener noreferrer" target="_blank">https://www.upscribe.io/</a>&nbsp;</p><br><p>Join us as we talk more about:</p><br><p>✅The story behind Upscribe&nbsp;</p><p>✅Upscribe vs Recharge&nbsp;</p><p>✅#1 mistake people make with their subscription strategy&nbsp;</p><p>✅The importance of AB testing your subscription models&nbsp;</p><p>✅How to customize your subscription plans&nbsp;</p><p>✅Selling reorders and subscriptions&nbsp;</p><br><p>A big thank you for being a part of our podcast journey today! If you found value in this episode, we would greatly appreciate your insights in the form of a review on your preferred podcast platform. Your feedback serves as our guiding light to consistently enhance our content.</p><br><p>Hungry to conquer email marketing? Dive into "The Ultimate 100 Email Guide" – a treasure chest of battle-proven strategies, expert wisdom, and a remarkable collection of 100 email templates. Click on the link below to grab your copy:</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>Stay plugged into the e-commerce universe and keep your finger on the pulse of emerging trends by connecting with me and my agency across multiple platforms!</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#223 Aaron from Color and Light: How this Smart Light Brand Has Transformed 600+ Houses </title>
			<itunes:title>#223 Aaron from Color and Light: How this Smart Light Brand Has Transformed 600+ Houses </itunes:title>
			<pubDate>Thu, 10 Aug 2023 12:42:00 GMT</pubDate>
			<itunes:duration>30:52</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64d4b6660393320011d8fc85/media.mp3" length="37027026" type="audio/mpeg"/>
			<guid isPermaLink="false">64d4b6660393320011d8fc85</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/how-this-smart-light-brand-has-transformed-600-houses</link>
			<acast:episodeId>64d4b6660393320011d8fc85</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>how-this-smart-light-brand-has-transformed-600-houses</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOP2Z2DBNd16N8ETBkFuz/FifCKmK8fK3FSjvyTIU1mA5lhSLKBLwQj1NNW7Cebe4taJVQbiMHm3x/fLgo/OfNDo]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>223</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1692103538587-3292b1ba2a37b478bab66c3a57e5c8d9.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show, a podcast that features interviews with top e-commerce brands, agencies, and business leaders. We discuss the latest trends, learnings, and valuable experiences from the e-commerce industry. I’m Daniel Budai, your host, and this show is sponsored by my agency, Budai Media. We are a leading retention marketing agency that has worked with over 159 e-commerce brands and generated over $50 million in additional revenue.</p><br><p>Click on the link below to learn more about us:</p><p>&nbsp;<a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In this episode I’m joined by Aaron, the co-founder of Color and Light, a smart-light brand that transforms homes with experiential smart lights that look like house plants. Their one-of-a-kind product has brought light to over 600 homes and has powered memorable light installations in Tokyo, Liverpool, California, and other locations around the world. In this episode, Aaron will discuss the inspiration behind this unique brand, their journey from $0 to 600+ orders, and the secret to their wild success on Kickstarter.</p><br><p>Click on the links below to check out his brand:&nbsp;</p><p><a href="https://www.colorandlight.art/" rel="noopener noreferrer" target="_blank">https://www.colorandlight.art/</a>&nbsp;</p><p><a href="https://fluoraplant.com/" rel="noopener noreferrer" target="_blank">https://fluoraplant.com/</a>&nbsp;</p><br><p>Join us in this episode as we talk about:&nbsp;</p><br><p>✅How Aaron and his co-founders bootstrapped the business&nbsp;</p><p>✅How Color and Light lights up your homes and event spaces around the world</p><p>✅Why Pinterest works great for home decor brands</p><p>✅Advice for brands looking to get on crowdfunding platforms</p><br><p>Thank you for listening! We hope you enjoyed the episode. If you did, we would appreciate it if you left us a review on your favorite podcast platform. Your feedback helps us improve and provide the best content possible.</p><br><p>If you are interested in mastering email marketing, check out "The Ultimate 100 Email Guide." This comprehensive resource is packed with proven strategies, expert tips, and 100 email templates to help you supercharge your campaigns. Click on the link below to get your copy today!</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show, a podcast that features interviews with top e-commerce brands, agencies, and business leaders. We discuss the latest trends, learnings, and valuable experiences from the e-commerce industry. I’m Daniel Budai, your host, and this show is sponsored by my agency, Budai Media. We are a leading retention marketing agency that has worked with over 159 e-commerce brands and generated over $50 million in additional revenue.</p><br><p>Click on the link below to learn more about us:</p><p>&nbsp;<a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In this episode I’m joined by Aaron, the co-founder of Color and Light, a smart-light brand that transforms homes with experiential smart lights that look like house plants. Their one-of-a-kind product has brought light to over 600 homes and has powered memorable light installations in Tokyo, Liverpool, California, and other locations around the world. In this episode, Aaron will discuss the inspiration behind this unique brand, their journey from $0 to 600+ orders, and the secret to their wild success on Kickstarter.</p><br><p>Click on the links below to check out his brand:&nbsp;</p><p><a href="https://www.colorandlight.art/" rel="noopener noreferrer" target="_blank">https://www.colorandlight.art/</a>&nbsp;</p><p><a href="https://fluoraplant.com/" rel="noopener noreferrer" target="_blank">https://fluoraplant.com/</a>&nbsp;</p><br><p>Join us in this episode as we talk about:&nbsp;</p><br><p>✅How Aaron and his co-founders bootstrapped the business&nbsp;</p><p>✅How Color and Light lights up your homes and event spaces around the world</p><p>✅Why Pinterest works great for home decor brands</p><p>✅Advice for brands looking to get on crowdfunding platforms</p><br><p>Thank you for listening! We hope you enjoyed the episode. If you did, we would appreciate it if you left us a review on your favorite podcast platform. Your feedback helps us improve and provide the best content possible.</p><br><p>If you are interested in mastering email marketing, check out "The Ultimate 100 Email Guide." This comprehensive resource is packed with proven strategies, expert tips, and 100 email templates to help you supercharge your campaigns. Click on the link below to get your copy today!</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#222 Ralph at Seamless Europe: Bridging Fintech and E-commerce, Unveiling Seamless Europe</title>
			<itunes:title>#222 Ralph at Seamless Europe: Bridging Fintech and E-commerce, Unveiling Seamless Europe</itunes:title>
			<pubDate>Wed, 09 Aug 2023 11:20:38 GMT</pubDate>
			<itunes:duration>37:08</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64d37687a1ec2f00119481ac/media.mp3" length="44564706" type="audio/mpeg"/>
			<guid isPermaLink="false">64d37687a1ec2f00119481ac</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/222-ralph-at-seamless</link>
			<acast:episodeId>64d37687a1ec2f00119481ac</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>222-ralph-at-seamless</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMpzOBxMvkWtEL0z45lxs2qBk6YFZ5mWcPI1k58TShrKQpdHQOqU1bf+QoeFfFNIoXxMhj216SLVywnZe+cX0Vp]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>222</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1691577670590-5fe62e73babc00d0573ee15702f37747.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show, a podcast where we chat with top e-commerce brands, business owners, and agencies about the latest industry trends, growth strategies, and success stories. I'm Daniel Budai, your host and retention marketing friend.</p><br><p>In addition to hosting The Ecom Show, I also run Budai Media, a leading retention marketing agency with a global team of 24 expert copywriters, designers, customer success managers, and Klaviyo experts. </p><br><p>In the last five years my team and I have worked with more than 159 six to eight figure e-commerce stores and generated more than $50 million in additional revenue for them.</p><br><p>Click on the link below to learn more about the services we offer:</p><p>https://www.thebudaimedia.com/</p><br><p>In this episode, join us as we delve into the intertwining realms of fintech and e-commerce with Ralph Burgess, the Project Director at Terrapinn. </p><br><p>Ralph takes us behind the scenes of the renowned 'Seamless Europe' conference, slated to be held in Berlin.</p><br><p>Discover more about the Seamless series: <a href="https://www.terrapinn.com/conference/seamless-europe/index.stm" rel="noopener noreferrer" target="_blank">https://www.terrapinn.com/conference/seamless-europe/index.stm</a></p><br><p>Key takeaways from our conversation include:</p><p>💳 The global reach and dual focus of the Seamless series on both the financial and e-commerce sectors.</p><br><p>💳 The transformational journey of fintech, from payment-centric beginnings to innovative disruptions like Klarna.</p><br><p>💳 Insights on the B2B e-commerce boom and the untapped opportunities it presents.</p><br><p>💳 A sneak peek into what the Seamless conference has in store, from showcasing startups to enlightening demos on digital marketing.</p><br><p>💳 The imminent fusion of e-commerce and fintech, as retailers gear up to offer integrated financial solutions.</p><br><p>Ralph's insights offer a profound understanding of where the future of e-commerce and fintech is headed. Dive in to stay ahead of the curve!</p><br><p>Thank you for listening! If you enjoyed the episode, we would appreciate it if you left us a review on your favorite podcast platform. Your feedback helps us improve and provide the best content possible.</p><br><p>Also, if you are interested in mastering email marketing, check out "The Ultimate 100 Email Guide." It is a comprehensive resource packed with proven strategies, expert tips, and 100 email templates to help you supercharge your campaigns.</p><br><p>Get your copy by clicking on the link below.</p><p>https://www.thebudaimedia.com/top100-emails</p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show, a podcast where we chat with top e-commerce brands, business owners, and agencies about the latest industry trends, growth strategies, and success stories. I'm Daniel Budai, your host and retention marketing friend.</p><br><p>In addition to hosting The Ecom Show, I also run Budai Media, a leading retention marketing agency with a global team of 24 expert copywriters, designers, customer success managers, and Klaviyo experts. </p><br><p>In the last five years my team and I have worked with more than 159 six to eight figure e-commerce stores and generated more than $50 million in additional revenue for them.</p><br><p>Click on the link below to learn more about the services we offer:</p><p>https://www.thebudaimedia.com/</p><br><p>In this episode, join us as we delve into the intertwining realms of fintech and e-commerce with Ralph Burgess, the Project Director at Terrapinn. </p><br><p>Ralph takes us behind the scenes of the renowned 'Seamless Europe' conference, slated to be held in Berlin.</p><br><p>Discover more about the Seamless series: <a href="https://www.terrapinn.com/conference/seamless-europe/index.stm" rel="noopener noreferrer" target="_blank">https://www.terrapinn.com/conference/seamless-europe/index.stm</a></p><br><p>Key takeaways from our conversation include:</p><p>💳 The global reach and dual focus of the Seamless series on both the financial and e-commerce sectors.</p><br><p>💳 The transformational journey of fintech, from payment-centric beginnings to innovative disruptions like Klarna.</p><br><p>💳 Insights on the B2B e-commerce boom and the untapped opportunities it presents.</p><br><p>💳 A sneak peek into what the Seamless conference has in store, from showcasing startups to enlightening demos on digital marketing.</p><br><p>💳 The imminent fusion of e-commerce and fintech, as retailers gear up to offer integrated financial solutions.</p><br><p>Ralph's insights offer a profound understanding of where the future of e-commerce and fintech is headed. Dive in to stay ahead of the curve!</p><br><p>Thank you for listening! If you enjoyed the episode, we would appreciate it if you left us a review on your favorite podcast platform. Your feedback helps us improve and provide the best content possible.</p><br><p>Also, if you are interested in mastering email marketing, check out "The Ultimate 100 Email Guide." It is a comprehensive resource packed with proven strategies, expert tips, and 100 email templates to help you supercharge your campaigns.</p><br><p>Get your copy by clicking on the link below.</p><p>https://www.thebudaimedia.com/top100-emails</p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup</p><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#221 Krish from Do Amore: Swapping Oil Rigs for Diamond Rings, An Inspiring Ecommerce Story</title>
			<itunes:title>#221 Krish from Do Amore: Swapping Oil Rigs for Diamond Rings, An Inspiring Ecommerce Story</itunes:title>
			<pubDate>Fri, 04 Aug 2023 11:49:13 GMT</pubDate>
			<itunes:duration>39:14</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64cce5ba2c5bd60012f128f1/media.mp3" length="47097450" type="audio/mpeg"/>
			<guid isPermaLink="false">64cce5ba2c5bd60012f128f1</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/221-krish-from-do-amore</link>
			<acast:episodeId>64cce5ba2c5bd60012f128f1</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>221-krish-from-do-amore</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOO2w9nmcoEsZraEQxvD/u9JJ8dCpEirNnn3+W4ju5sty9SsL+nrIHygtyX+pw0r3OaagE8KinNwvQWcF03wOVYf]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>221</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1691149196205-d085b10d952dd55f49c3cc66f1c8a68d.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, a podcast where we chat with top e-commerce brands, business owners, and agencies about the latest industry trends, growth strategies, and success stories. I'm Daniel Budai, your host and retention marketing friend.</p><br><p>In addition to hosting The Ecom Show, I also run Budai Media, a leading retention marketing agency with a global team of 24 expert copywriters, designers, customer success managers, and Klaviyo experts. In the last five years my team and I have worked with more than 159 six to eight figure e-commerce stores and generated more than $50 million in additional revenue for them.&nbsp;</p><br><p>Click on the link below to learn more about the services we offer:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In this episode, we're speaking with Krish Himmatramka, the founder and CEO of Do Amore, a company redefining the landscape of jewelry through sustainability. Krish shares with us his unconventional journey from working in the oil industry to establishing a sustainable jewelry brand.</p><br><p>Get to know Do Amore's unique offerings:</p><p><a href="https://www.doamore.com/" rel="noopener noreferrer" target="_blank">https://www.doamore.com/</a></p><br><p>Here are some key points we discuss in this episode:</p><p>💍 Understanding the concept and importance of sustainable jewelry</p><p>💍 Krish's career transition: From the oil industry to jewelry</p><p>💍 The role of storytelling in selling high-value items</p><p>💍 Do Amore's marketing efforts: What worked and what didn't</p><p>💍 Navigating attribution for high AOV stores</p><br><p>This conversation provides an inside look into Do Amore’s mission and Krish’s vision. It also uncovers the intricacies of marketing high-value products and the challenges associated with attribution for high AOV stores.</p><br><p>Thank you for listening! If you enjoyed the episode, we would appreciate it if you left us a review on your favorite podcast platform. Your feedback helps us improve and provide the best content possible.</p><br><p>Also, if you are interested in mastering email marketing, check out "The Ultimate 100 Email Guide." It is a comprehensive resource packed with proven strategies, expert tips, and 100 email templates to help you supercharge your campaigns.</p><br><p>Get your copy by clicking on the link below.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, a podcast where we chat with top e-commerce brands, business owners, and agencies about the latest industry trends, growth strategies, and success stories. I'm Daniel Budai, your host and retention marketing friend.</p><br><p>In addition to hosting The Ecom Show, I also run Budai Media, a leading retention marketing agency with a global team of 24 expert copywriters, designers, customer success managers, and Klaviyo experts. In the last five years my team and I have worked with more than 159 six to eight figure e-commerce stores and generated more than $50 million in additional revenue for them.&nbsp;</p><br><p>Click on the link below to learn more about the services we offer:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In this episode, we're speaking with Krish Himmatramka, the founder and CEO of Do Amore, a company redefining the landscape of jewelry through sustainability. Krish shares with us his unconventional journey from working in the oil industry to establishing a sustainable jewelry brand.</p><br><p>Get to know Do Amore's unique offerings:</p><p><a href="https://www.doamore.com/" rel="noopener noreferrer" target="_blank">https://www.doamore.com/</a></p><br><p>Here are some key points we discuss in this episode:</p><p>💍 Understanding the concept and importance of sustainable jewelry</p><p>💍 Krish's career transition: From the oil industry to jewelry</p><p>💍 The role of storytelling in selling high-value items</p><p>💍 Do Amore's marketing efforts: What worked and what didn't</p><p>💍 Navigating attribution for high AOV stores</p><br><p>This conversation provides an inside look into Do Amore’s mission and Krish’s vision. It also uncovers the intricacies of marketing high-value products and the challenges associated with attribution for high AOV stores.</p><br><p>Thank you for listening! If you enjoyed the episode, we would appreciate it if you left us a review on your favorite podcast platform. Your feedback helps us improve and provide the best content possible.</p><br><p>Also, if you are interested in mastering email marketing, check out "The Ultimate 100 Email Guide." It is a comprehensive resource packed with proven strategies, expert tips, and 100 email templates to help you supercharge your campaigns.</p><br><p>Get your copy by clicking on the link below.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#220 Laina from Raiana’s Vibes: From Zero to 800+ Products with Print on Demand</title>
			<itunes:title>#220 Laina from Raiana’s Vibes: From Zero to 800+ Products with Print on Demand</itunes:title>
			<pubDate>Tue, 01 Aug 2023 13:02:29 GMT</pubDate>
			<itunes:duration>29:37</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64c794cc85617f0011817dc0/media.mp3" length="35559162" type="audio/mpeg"/>
			<guid isPermaLink="false">64c794cc85617f0011817dc0</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/how-to-scale-a-print-on-demand-store</link>
			<acast:episodeId>64c794cc85617f0011817dc0</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>how-to-scale-a-print-on-demand-store</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMTm/jrtmu5eGjFoegsJjNn0EdZpeoF5vTxLEOJeZRlleHJ2/9JlspsX4KXCR7mVDcKbbQCDEp7BEMWOpT8xJcj]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>220</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, a podcast where we chat with top e-commerce brands, business owners, and agencies about the latest industry trends, growth strategies, and success stories. I'm Daniel Budai, your host and retention marketing friend.</p><br><p>In addition to hosting The Ecom Show, I also run Budai Media, a leading retention marketing agency with a global team of 24 expert copywriters, designers, customer success managers, and Klaviyo experts. In the last five years my team and I have worked with more than 159 six to eight figure e-commerce stores and generated more than $50 million in additional revenue for them.&nbsp;</p><br><p>Click on the link below to learn more about the services we offer:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>The greatest business stories start out of a basement…</p><br><p>…Or a bedroom in this case!&nbsp;</p><br><p>Joining me today is Laina, the founder of Raiana’s Vibes, an Australian brand selling a vibrant&nbsp; range of clothing, home-decor items, car accessories and everything groovy under the sun. </p><br><p>She’s here to share her incredible story from how she started this brand with $0 just 2-3 years back, and has managed to scale it to over 800+ products using a print on demand model.</p><br><p>Visit her website to check out their full collection:</p><p><a href="https://raianasvibes.com/" rel="noopener noreferrer" target="_blank">https://raianasvibes.com/</a>&nbsp;</p><br><p>Here’s a brief overview of everything we’ll discuss in this episode:&nbsp;</p><br><p>🌸How Laina built her business from the ground-up</p><p>🌸The benefits of running a print on demand store</p><p>🌸Selling on Etsy vs Shopify vs Amazon</p><p>🌸Raiana’s Vibes strategy for product growth and marketing&nbsp;</p><p>🌸Laina’s #1 advice to new business owners&nbsp;</p><br><p>Thank you for listening! If you enjoyed the episode, we would appreciate it if you left us a review on your favorite podcast platform. Your feedback helps us improve and provide the best content possible.</p><br><p>Also, if you are interested in mastering email marketing, check out "The Ultimate 100 Email Guide." It is a comprehensive resource packed with proven strategies, expert tips, and 100 email templates to help you supercharge your campaigns.</p><br><p><br></p><p>Get your copy by clicking on the link below.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, a podcast where we chat with top e-commerce brands, business owners, and agencies about the latest industry trends, growth strategies, and success stories. I'm Daniel Budai, your host and retention marketing friend.</p><br><p>In addition to hosting The Ecom Show, I also run Budai Media, a leading retention marketing agency with a global team of 24 expert copywriters, designers, customer success managers, and Klaviyo experts. In the last five years my team and I have worked with more than 159 six to eight figure e-commerce stores and generated more than $50 million in additional revenue for them.&nbsp;</p><br><p>Click on the link below to learn more about the services we offer:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>The greatest business stories start out of a basement…</p><br><p>…Or a bedroom in this case!&nbsp;</p><br><p>Joining me today is Laina, the founder of Raiana’s Vibes, an Australian brand selling a vibrant&nbsp; range of clothing, home-decor items, car accessories and everything groovy under the sun. </p><br><p>She’s here to share her incredible story from how she started this brand with $0 just 2-3 years back, and has managed to scale it to over 800+ products using a print on demand model.</p><br><p>Visit her website to check out their full collection:</p><p><a href="https://raianasvibes.com/" rel="noopener noreferrer" target="_blank">https://raianasvibes.com/</a>&nbsp;</p><br><p>Here’s a brief overview of everything we’ll discuss in this episode:&nbsp;</p><br><p>🌸How Laina built her business from the ground-up</p><p>🌸The benefits of running a print on demand store</p><p>🌸Selling on Etsy vs Shopify vs Amazon</p><p>🌸Raiana’s Vibes strategy for product growth and marketing&nbsp;</p><p>🌸Laina’s #1 advice to new business owners&nbsp;</p><br><p>Thank you for listening! If you enjoyed the episode, we would appreciate it if you left us a review on your favorite podcast platform. Your feedback helps us improve and provide the best content possible.</p><br><p>Also, if you are interested in mastering email marketing, check out "The Ultimate 100 Email Guide." It is a comprehensive resource packed with proven strategies, expert tips, and 100 email templates to help you supercharge your campaigns.</p><br><p><br></p><p>Get your copy by clicking on the link below.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#219 Andy from Sartoro: Branding Insights for High-Value Retailers</title>
			<itunes:title>#219 Andy from Sartoro: Branding Insights for High-Value Retailers</itunes:title>
			<pubDate>Thu, 27 Jul 2023 12:30:00 GMT</pubDate>
			<itunes:duration>24:39</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64c22d3e85617f0011a649a8/media.mp3" length="29582262" type="audio/mpeg"/>
			<guid isPermaLink="false">64c22d3e85617f0011a649a8</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/branding-insights-for-high-value-retailers</link>
			<acast:episodeId>64c22d3e85617f0011a649a8</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>branding-insights-for-high-value-retailers</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMHyuXI2lNLu+snOZPP0qz6oTE4IKMZeGjzn+2ghwqmc4+78Fcxjx7fBtNWOuW10xil6xjTL2HiR+Ry2T1WWUcB]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>219</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show. A podcast where we invite ecommerce agencies, business owners, and leading marketing professionals to share their learnings, experiments, and experiences with us.&nbsp;</p><br><p>I’m Daniel Budai, your trusted retention marketing friend, and host for this show. Apart from hosting this podcast, I also run a retention marketing agency called Budai Media which helps e-commerce businesses boost their revenue with email, SMS, and push notification marketing. In the last five years my team and I have worked with 159+ businesses and generated more than $50 million in sales.</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Does the thought of buying a custom-tailored suit make you nervous?&nbsp;</p><br><p>If so, then today's episode is tailor made for you - literally!&nbsp;</p><br><p>I'm talking to Andy Fine, the founder of Sartoro, an online custom suits and formalwear store. Not only does Sartoro provide you with an affordable suit tailored to your body with the comfort of never leaving your home, but they've also made the process of buying a suit online easier, more affordable, and more convenient than ever before.</p><br><p>Click on the link below to visit his website:&nbsp;</p><p><a href="https://sartoro.co/" rel="noopener noreferrer" target="_blank">https://sartoro.co/</a>&nbsp;</p><br><p>Join us as we discuss Andy’s unique approach to measuring and fitting, their customer-centric strategies, and the remarkable story that fuels their passion for tailored perfection.</p><br><p>Here's a quick rundown of what we covered in this episode:</p><br><p>✅How to sell custom-tailored outfits online</p><p>✅Sartoro's unique technology that predicts customer fit</p><p>✅Andy's tips for building customer trust</p><p>✅The value of referral programs for products with low repeat rate</p><p>✅Why a customer-first approach is crucial for high-value businesses</p><br><p>Thanks for tuning in!&nbsp;</p><br><p>If you found today's podcast episode valuable, we'd be thrilled to hear your feedback through a review on your preferred podcast platform. Your insights help us grow and provide the best content for you.</p><br><p>And hey, if you're serious about dominating email marketing, look no further than "The Ultimate 100 Email Guide." Packed with proven strategies, expert tips, and a library of 100 email templates, it's a game-changer for your campaigns.</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show. A podcast where we invite ecommerce agencies, business owners, and leading marketing professionals to share their learnings, experiments, and experiences with us.&nbsp;</p><br><p>I’m Daniel Budai, your trusted retention marketing friend, and host for this show. Apart from hosting this podcast, I also run a retention marketing agency called Budai Media which helps e-commerce businesses boost their revenue with email, SMS, and push notification marketing. In the last five years my team and I have worked with 159+ businesses and generated more than $50 million in sales.</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Does the thought of buying a custom-tailored suit make you nervous?&nbsp;</p><br><p>If so, then today's episode is tailor made for you - literally!&nbsp;</p><br><p>I'm talking to Andy Fine, the founder of Sartoro, an online custom suits and formalwear store. Not only does Sartoro provide you with an affordable suit tailored to your body with the comfort of never leaving your home, but they've also made the process of buying a suit online easier, more affordable, and more convenient than ever before.</p><br><p>Click on the link below to visit his website:&nbsp;</p><p><a href="https://sartoro.co/" rel="noopener noreferrer" target="_blank">https://sartoro.co/</a>&nbsp;</p><br><p>Join us as we discuss Andy’s unique approach to measuring and fitting, their customer-centric strategies, and the remarkable story that fuels their passion for tailored perfection.</p><br><p>Here's a quick rundown of what we covered in this episode:</p><br><p>✅How to sell custom-tailored outfits online</p><p>✅Sartoro's unique technology that predicts customer fit</p><p>✅Andy's tips for building customer trust</p><p>✅The value of referral programs for products with low repeat rate</p><p>✅Why a customer-first approach is crucial for high-value businesses</p><br><p>Thanks for tuning in!&nbsp;</p><br><p>If you found today's podcast episode valuable, we'd be thrilled to hear your feedback through a review on your preferred podcast platform. Your insights help us grow and provide the best content for you.</p><br><p>And hey, if you're serious about dominating email marketing, look no further than "The Ultimate 100 Email Guide." Packed with proven strategies, expert tips, and a library of 100 email templates, it's a game-changer for your campaigns.</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#218 Ruth from Reconvert: The Magic of One-Click Upsells and Cross-Sells</title>
			<itunes:title>#218 Ruth from Reconvert: The Magic of One-Click Upsells and Cross-Sells</itunes:title>
			<pubDate>Tue, 25 Jul 2023 15:10:40 GMT</pubDate>
			<itunes:duration>27:38</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64bf9b6d85617f00113ce49f/media.mp3" length="33177276" type="audio/mpeg"/>
			<guid isPermaLink="false">64bf9b6d85617f00113ce49f</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/the-magic-of-one-click-upsells-and-cross-sells</link>
			<acast:episodeId>64bf9b6d85617f00113ce49f</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>the-magic-of-one-click-upsells-and-cross-sells</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMNjtZFdlduFi2Gkz/476UqrzuY34NKwrLDCiOxaUwMRD+0i87OGnVoEOZioFXijscy6b7N0xw4w4R9x+ZSyLPP]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>218</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1690299607338-97e7f576b07e2c8a46e1568a514a7be5.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show, a podcast show where we invite the brightest and most innovative e-commerce businesses, agencies, and entrepreneurs to share their success stories with us. From customer acquisition to customer retention, find the business expertise you need to grow your business.&nbsp;</p><br><p>I’m Daniel Budai, your podcast host and the founder/CEO of Budai Media. A customer obsessed retention marketing agency that specializes in end-to-end email, SMS, and push-notification marketing services. In the last five years, my team and I have helped generate more than $50 million in additional revenue for over 159 e-commerce brands.&nbsp;</p><br><p>Click on the link below to learn more about us:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Today, we're chatting with Ruth, the co-founder of Stilyo Apps, a Shopify app that helps brands optimize their post-purchase journey with easy features that enable one click upsells and cross-sells.&nbsp;If you've ever been to a Sephora or H&amp;M, you've probably seen those tiny trinkets right by the checkout counter. They're there to tempt you into making an impulse purchase, and they work!&nbsp;</p><br><p>In fact, according to Forbes your existing customers are 60-70% more likely to convert as compared to new customers.&nbsp;So how can you use this knowledge to boost your own sales? Ruth is going to share some tips on how to optimize your website popups, improve your customer conversion rate, and more.&nbsp;We'll also talk about one-click activation and other USPs, as well as the future of retention marketing.</p><br><p>Click on the link below to visit their website:</p><p>https://shorturl.at/txMXY </p><br><p>Upsell &amp; Cross sell:&nbsp;https://shorturl.at/fwVZ3</p><p>Their YouTube channel:&nbsp;https://shorturl.at/byHOS</p><br><p>Here’s a quick overview of everything we’ve covered in this episode:</p><br><p>✅ What’s changed since we last spoke in 2021&nbsp;</p><p>✅ How to optimize your website popups&nbsp;</p><p>✅ Tips for improving your customer conversion rate</p><p>✅ One click activation and other useful features</p><p>✅ AI and the future of retention marketing&nbsp;</p><br><p>Thanks for tuning in! If you enjoyed the episode, please consider leaving us a review on your favorite podcast platform. Your feedback helps us improve and provide the best content possible.</p><br><p>Also, if you're interested in mastering email marketing, check out "The Ultimate 100 Email Guide." It's a comprehensive resource packed with proven strategies, expert tips, and 100 email templates to supercharge your campaigns.&nbsp;</p><br><p>Get your copy by clicking on the link below.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show, a podcast show where we invite the brightest and most innovative e-commerce businesses, agencies, and entrepreneurs to share their success stories with us. From customer acquisition to customer retention, find the business expertise you need to grow your business.&nbsp;</p><br><p>I’m Daniel Budai, your podcast host and the founder/CEO of Budai Media. A customer obsessed retention marketing agency that specializes in end-to-end email, SMS, and push-notification marketing services. In the last five years, my team and I have helped generate more than $50 million in additional revenue for over 159 e-commerce brands.&nbsp;</p><br><p>Click on the link below to learn more about us:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Today, we're chatting with Ruth, the co-founder of Stilyo Apps, a Shopify app that helps brands optimize their post-purchase journey with easy features that enable one click upsells and cross-sells.&nbsp;If you've ever been to a Sephora or H&amp;M, you've probably seen those tiny trinkets right by the checkout counter. They're there to tempt you into making an impulse purchase, and they work!&nbsp;</p><br><p>In fact, according to Forbes your existing customers are 60-70% more likely to convert as compared to new customers.&nbsp;So how can you use this knowledge to boost your own sales? Ruth is going to share some tips on how to optimize your website popups, improve your customer conversion rate, and more.&nbsp;We'll also talk about one-click activation and other USPs, as well as the future of retention marketing.</p><br><p>Click on the link below to visit their website:</p><p>https://shorturl.at/txMXY </p><br><p>Upsell &amp; Cross sell:&nbsp;https://shorturl.at/fwVZ3</p><p>Their YouTube channel:&nbsp;https://shorturl.at/byHOS</p><br><p>Here’s a quick overview of everything we’ve covered in this episode:</p><br><p>✅ What’s changed since we last spoke in 2021&nbsp;</p><p>✅ How to optimize your website popups&nbsp;</p><p>✅ Tips for improving your customer conversion rate</p><p>✅ One click activation and other useful features</p><p>✅ AI and the future of retention marketing&nbsp;</p><br><p>Thanks for tuning in! If you enjoyed the episode, please consider leaving us a review on your favorite podcast platform. Your feedback helps us improve and provide the best content possible.</p><br><p>Also, if you're interested in mastering email marketing, check out "The Ultimate 100 Email Guide." It's a comprehensive resource packed with proven strategies, expert tips, and 100 email templates to supercharge your campaigns.&nbsp;</p><br><p>Get your copy by clicking on the link below.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#217 Ecommerce Secrets: How to take your business from $0 to $50 million in sales </title>
			<itunes:title>#217 Ecommerce Secrets: How to take your business from $0 to $50 million in sales </itunes:title>
			<pubDate>Thu, 20 Jul 2023 12:30:00 GMT</pubDate>
			<itunes:duration>21:28</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64b8e9c9cf6b170011322fcc/media.mp3" length="25776882" type="audio/mpeg"/>
			<guid isPermaLink="false">64b8e9c9cf6b170011322fcc</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/ecommerce-business-strategy-roadmap</link>
			<acast:episodeId>64b8e9c9cf6b170011322fcc</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>ecommerce-business-strategy-roadmap</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOM04qWgTDg7g6vM52BFIMxs8sQjG0V4Oy1QEW74k/FD2X6scM3jINT/8o5WKNB0SO1i5bfiOr0Trd5JLZ3F5wyc]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1689863702932-6789009630a498d1d7e73beef202c016.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation, </p><br><p>Welcome to The Ecom Show, where we share with you the latest tips, actionable insights, and success stories to help you crush it in the world of business. I’m your host Daniel Budai, and today I’m going to share with you the blueprint that I’ve seen several successful brands use to go from $0 to $50 million sales.&nbsp;</p><br><p>But first, how do I know all of this?</p><br><p>Well, apart from being the host of this podcast, I’m also the founder of Budai Media, a retention marketing agency that helps customer obsessed brands exponentially scale their revenue with tools like SMS, email marketing, customer loyalty programs, and more. In the last five years, my team and I have worked hand in hand with 159+ six to eight figure e-commerce brands helping them skyrocket their sales, and now I’ve packed all of these principles, learnings, and observances from my experience into this episode of The Ecom Show.&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Is your business growing up?&nbsp;</p><br><p>Businesses just like humans go through different phases of growing up, which is why the same strategy that works for a 10 figure brand might not gel with a start up.&nbsp;</p><br><p>While there’s no easy way to skip from $0 to $50 million. There are fundamental principles that can be modified and optimized to help you shift gears and reach different levels of success.&nbsp;</p><br><p>This episode in no way gives you a magic key to the glass elevator, I’m not Willy Wonka.&nbsp;</p><br><p>It does, however, give you a better understanding of the crucial concepts of Marketing, Fulfillment, Product, People, and Cash Flow, and guides you on how to use these concepts to take your business to the next level based on the observances and learnings of hundreds of other success brands that have been in your shoes before.&nbsp;</p><br><p>Here’s what I cover in this episode:&nbsp;</p><br><p>✅The 5 things every e-commerce strategy needs&nbsp;</p><p>✅A strategy to hit the $100,000+ sales mark&nbsp;</p><p>✅How to make your first million&nbsp;</p><p>✅A guide to scaling your sales till $10 million&nbsp;</p><p>✅What it takes to scale a business to $50 million&nbsp;</p><br><p>Thanks for tuning in! If you enjoyed the episode, please consider leaving us a review on your favorite podcast platform. Your feedback helps us improve and provide the best content possible.</p><br><p>Also, if you're interested in mastering email marketing, check out "The Ultimate 100 Email Guide." It's a comprehensive resource packed with proven strategies, expert tips, and 100 email templates to supercharge your campaigns.&nbsp;</p><br><p>Get your copy by clicking on the link below.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation, </p><br><p>Welcome to The Ecom Show, where we share with you the latest tips, actionable insights, and success stories to help you crush it in the world of business. I’m your host Daniel Budai, and today I’m going to share with you the blueprint that I’ve seen several successful brands use to go from $0 to $50 million sales.&nbsp;</p><br><p>But first, how do I know all of this?</p><br><p>Well, apart from being the host of this podcast, I’m also the founder of Budai Media, a retention marketing agency that helps customer obsessed brands exponentially scale their revenue with tools like SMS, email marketing, customer loyalty programs, and more. In the last five years, my team and I have worked hand in hand with 159+ six to eight figure e-commerce brands helping them skyrocket their sales, and now I’ve packed all of these principles, learnings, and observances from my experience into this episode of The Ecom Show.&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Is your business growing up?&nbsp;</p><br><p>Businesses just like humans go through different phases of growing up, which is why the same strategy that works for a 10 figure brand might not gel with a start up.&nbsp;</p><br><p>While there’s no easy way to skip from $0 to $50 million. There are fundamental principles that can be modified and optimized to help you shift gears and reach different levels of success.&nbsp;</p><br><p>This episode in no way gives you a magic key to the glass elevator, I’m not Willy Wonka.&nbsp;</p><br><p>It does, however, give you a better understanding of the crucial concepts of Marketing, Fulfillment, Product, People, and Cash Flow, and guides you on how to use these concepts to take your business to the next level based on the observances and learnings of hundreds of other success brands that have been in your shoes before.&nbsp;</p><br><p>Here’s what I cover in this episode:&nbsp;</p><br><p>✅The 5 things every e-commerce strategy needs&nbsp;</p><p>✅A strategy to hit the $100,000+ sales mark&nbsp;</p><p>✅How to make your first million&nbsp;</p><p>✅A guide to scaling your sales till $10 million&nbsp;</p><p>✅What it takes to scale a business to $50 million&nbsp;</p><br><p>Thanks for tuning in! If you enjoyed the episode, please consider leaving us a review on your favorite podcast platform. Your feedback helps us improve and provide the best content possible.</p><br><p>Also, if you're interested in mastering email marketing, check out "The Ultimate 100 Email Guide." It's a comprehensive resource packed with proven strategies, expert tips, and 100 email templates to supercharge your campaigns.&nbsp;</p><br><p>Get your copy by clicking on the link below.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#216 Michael Hodgen from Freedom Rave Wear: The easy way to manage a big inventory  </title>
			<itunes:title>#216 Michael Hodgen from Freedom Rave Wear: The easy way to manage a big inventory  </itunes:title>
			<pubDate>Tue, 18 Jul 2023 12:30:00 GMT</pubDate>
			<itunes:duration>40:41</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64b66428923f190011450632/media.mp3" length="48831012" type="audio/mpeg"/>
			<guid isPermaLink="false">64b66428923f190011450632</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/216-michael-hodgen-from-freedom-rave-wear-the-easy-way-to-ma</link>
			<acast:episodeId>64b66428923f190011450632</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>216-michael-hodgen-from-freedom-rave-wear-the-easy-way-to-ma</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPRLVotbhaJAAwToAiPfqY//zVJDyE1KziSOLXSVAC81nLdvFsGC60h4jb78WXMmWH+f8wxoCZDtvt+kMZfc4//]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>216</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1689685791052-fa3f8c077b2b8d9be4650b4982829322.jpeg"/>
			<description><![CDATA[<p>Welcome to The Ecom Show, a bi-weekly podcast where we interview the leading entrepreneurs, marketers, and agencies from the world of e-commerce. I'm your host, Daniel Budai, a retention marketing expert and the founder of a top retention marketing agency. In the last five years, my team and I have made more than $50M+ in additional sales for over 159 e-commerce stores, and now I’m here to share my knowledge and experience with you on this show.&nbsp;</p><br><p>Visit my website to learn more about my agency:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Managing a store with a dozen products is a challenge. But managing a brand with over 4,500 SKUs is a whole other ballgame.</p><p>In this episode, we talk to Michael Hodgen, one of the co-founders of Freedom Rave Wear, a 10-year-old festival clothing brand with a variety of over 4,500 products.</p><br><p>Click on the link below to visit their website:</p><p><a href="https://freedomravewear.com/" rel="noopener noreferrer" target="_blank">https://freedomravewear.com/</a></p><br><p>We'll discuss how Michael took this brand from a tiny one-bedroom operation to a full factory setup where they release 100 new products each week.</p><br><p>And talk about how to manage a large inventory, stay organized, and keep your sanity in the process.</p><br><p>So if you're looking to scale your business or just want to learn how to manage a large inventory, this episode is for you.</p><p>Tune in to learn more about:</p><br><p>✅Freedom Rave Wear’s journey in the last 10 years.</p><p>✅The pros and cons of dropshipping vs manufacturing your own products.</p><p>✅The challenges of being an early player in the festival clothing niche, and how to overcome them.&nbsp;</p><p>✅How to optimize your supply chain and manage a large inventory</p><p>✅Michael’s approach to omnichannel marketing, and tips on how to leverage UGC content&nbsp;</p><br><p>We hope you enjoyed our podcast! If you did, we would greatly appreciate it if you could leave us a review on your favorite podcast platform. Your feedback helps us improve our content and provide the best possible experience for our listeners.</p><br><p>⭐As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>Links to all the apps mentioned in this episode: 👇</p><br><p>Bounty UGC: <a href="https://apps.shopify.com/bounty-ugc-automation" rel="noopener noreferrer" target="_blank">https://apps.shopify.com/bounty-ugc-automation</a></p><p>Flare: <a href="https://www.theflareapp.com/" rel="noopener noreferrer" target="_blank">https://www.theflareapp.com/</a></p><p>Loud Crowd App: https://loudcrowd.com/</p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Ecom Show, a bi-weekly podcast where we interview the leading entrepreneurs, marketers, and agencies from the world of e-commerce. I'm your host, Daniel Budai, a retention marketing expert and the founder of a top retention marketing agency. In the last five years, my team and I have made more than $50M+ in additional sales for over 159 e-commerce stores, and now I’m here to share my knowledge and experience with you on this show.&nbsp;</p><br><p>Visit my website to learn more about my agency:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Managing a store with a dozen products is a challenge. But managing a brand with over 4,500 SKUs is a whole other ballgame.</p><p>In this episode, we talk to Michael Hodgen, one of the co-founders of Freedom Rave Wear, a 10-year-old festival clothing brand with a variety of over 4,500 products.</p><br><p>Click on the link below to visit their website:</p><p><a href="https://freedomravewear.com/" rel="noopener noreferrer" target="_blank">https://freedomravewear.com/</a></p><br><p>We'll discuss how Michael took this brand from a tiny one-bedroom operation to a full factory setup where they release 100 new products each week.</p><br><p>And talk about how to manage a large inventory, stay organized, and keep your sanity in the process.</p><br><p>So if you're looking to scale your business or just want to learn how to manage a large inventory, this episode is for you.</p><p>Tune in to learn more about:</p><br><p>✅Freedom Rave Wear’s journey in the last 10 years.</p><p>✅The pros and cons of dropshipping vs manufacturing your own products.</p><p>✅The challenges of being an early player in the festival clothing niche, and how to overcome them.&nbsp;</p><p>✅How to optimize your supply chain and manage a large inventory</p><p>✅Michael’s approach to omnichannel marketing, and tips on how to leverage UGC content&nbsp;</p><br><p>We hope you enjoyed our podcast! If you did, we would greatly appreciate it if you could leave us a review on your favorite podcast platform. Your feedback helps us improve our content and provide the best possible experience for our listeners.</p><br><p>⭐As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>Links to all the apps mentioned in this episode: 👇</p><br><p>Bounty UGC: <a href="https://apps.shopify.com/bounty-ugc-automation" rel="noopener noreferrer" target="_blank">https://apps.shopify.com/bounty-ugc-automation</a></p><p>Flare: <a href="https://www.theflareapp.com/" rel="noopener noreferrer" target="_blank">https://www.theflareapp.com/</a></p><p>Loud Crowd App: https://loudcrowd.com/</p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#215 Declan O’ Keeffe from Dec’s Pets: Innovative marketing strategies for pet brands</title>
			<itunes:title>#215 Declan O’ Keeffe from Dec’s Pets: Innovative marketing strategies for pet brands</itunes:title>
			<pubDate>Fri, 14 Jul 2023 13:00:00 GMT</pubDate>
			<itunes:duration>47:40</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64b108055df0030012d47977/media.mp3" length="57214854" type="audio/mpeg"/>
			<guid isPermaLink="false">64b108055df0030012d47977</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/215-declan-o-keeffe-from-decs-pets-innovative-marketing-stra</link>
			<acast:episodeId>64b108055df0030012d47977</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>215-declan-o-keeffe-from-decs-pets-innovative-marketing-stra</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOP+zglxBJ8x+4Shgr9Mrpws4B4mCRCzj4utI/1pS8bCWGLB8jYCsMpBOfDHDmR84+wszIbH2nmv0Fwo2aIBf8fB]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>215</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to The Ecom Show, the podcast where we uncover the secrets of successful e-commerce entrepreneurs, marketers, and agencies. I'm your host, Daniel Budai, founder of Budai Media, a Klaviyo Platinum Partner retention marketing agency that has propelled over 159 e-commerce brands to extraordinary growth, generating a staggering $50 million+ in additional revenue.</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Today, we have a special guest joining us, Declan O'Keeffe, one of the founders of Dec's Pet Ltd, aka the friendliest pet store in Ireland. They’re a family-run specialist pet care retailer that started as a brick and mortar store in 2018 and pivoted to e-commerce during Covid. Declan is here with us to share the story of their transition, along with their commitment to social causes and unconventional marketing strategies that include the groundbreaking concept of pet vending machines scattered across the picturesque landscapes of Ireland.</p><br><p>Click on the link below to learn more about them:&nbsp;</p><p><a href="https://decspets.ie/" rel="noopener noreferrer" target="_blank">https://decspets.ie/</a>&nbsp;</p><br><p>In this episode we talk about:</p><br><p>✅ How they launched the ecommerce webstore after being a physical retailer in Ireland</p><p>✅The dynamics of running a family business</p><p>✅Why a content first approach is the best for&nbsp; brands in the pet niche</p><p>✅ Unique marketing channels from vending machines, to physical pet events&nbsp;</p><p>✅The potential for subscription based products in the pet industry&nbsp;</p><p>✅ Dec’s Pets marketing channels: email, Stamped.io, and other tools they use to increase customer lifetime value</p><br><p>Found this episode tail-waggingly good? We'd be thrilled if you could share your thoughts by leaving a review on your favorite podcast platform. Your feedback fuels our passion to deliver exceptional content!</p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Check out Declan’s go-to digital marketing podcast below:</p><p><a href="https://open.spotify.com/show/4wv672O1RlbOtsGjtKtUYq" rel="noopener noreferrer" target="_blank">https://open.spotify.com/show/4wv672O1RlbOtsGjtKtUYq</a></p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Ecom Show, the podcast where we uncover the secrets of successful e-commerce entrepreneurs, marketers, and agencies. I'm your host, Daniel Budai, founder of Budai Media, a Klaviyo Platinum Partner retention marketing agency that has propelled over 159 e-commerce brands to extraordinary growth, generating a staggering $50 million+ in additional revenue.</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Today, we have a special guest joining us, Declan O'Keeffe, one of the founders of Dec's Pet Ltd, aka the friendliest pet store in Ireland. They’re a family-run specialist pet care retailer that started as a brick and mortar store in 2018 and pivoted to e-commerce during Covid. Declan is here with us to share the story of their transition, along with their commitment to social causes and unconventional marketing strategies that include the groundbreaking concept of pet vending machines scattered across the picturesque landscapes of Ireland.</p><br><p>Click on the link below to learn more about them:&nbsp;</p><p><a href="https://decspets.ie/" rel="noopener noreferrer" target="_blank">https://decspets.ie/</a>&nbsp;</p><br><p>In this episode we talk about:</p><br><p>✅ How they launched the ecommerce webstore after being a physical retailer in Ireland</p><p>✅The dynamics of running a family business</p><p>✅Why a content first approach is the best for&nbsp; brands in the pet niche</p><p>✅ Unique marketing channels from vending machines, to physical pet events&nbsp;</p><p>✅The potential for subscription based products in the pet industry&nbsp;</p><p>✅ Dec’s Pets marketing channels: email, Stamped.io, and other tools they use to increase customer lifetime value</p><br><p>Found this episode tail-waggingly good? We'd be thrilled if you could share your thoughts by leaving a review on your favorite podcast platform. Your feedback fuels our passion to deliver exceptional content!</p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><br><p>Check out Declan’s go-to digital marketing podcast below:</p><p><a href="https://open.spotify.com/show/4wv672O1RlbOtsGjtKtUYq" rel="noopener noreferrer" target="_blank">https://open.spotify.com/show/4wv672O1RlbOtsGjtKtUYq</a></p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title> #214 Budai Media Success Stories: $800,000 through SMS marketing in just 12 months </title>
			<itunes:title> #214 Budai Media Success Stories: $800,000 through SMS marketing in just 12 months </itunes:title>
			<pubDate>Thu, 06 Jul 2023 12:30:00 GMT</pubDate>
			<itunes:duration>26:39</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64a688444c9ff7001103ee12/media.mp3" length="31989204" type="audio/mpeg"/>
			<guid isPermaLink="false">64a688444c9ff7001103ee12</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/how-we-made-800000-through-sms-marketing</link>
			<acast:episodeId>64a688444c9ff7001103ee12</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>how-we-made-800000-through-sms-marketing</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOYCxJW4Lebwf58mmvfXkQru18we/O544giAeL9nbCXEFvLYlVyL2Ola01zqHWr9B0ma3AcsEmwre2y1SstYuaz]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>214</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Thanks for tuning in to The Ecom Show, your go-to podcast for unlocking the latest insights, tips, and industry strategies in the fast-paced world of e-commerce. I'm Daniel, founder of Budai Media, a Klaviyo Platinum Partner retention marketing agency, and your host for the day.&nbsp;</p><br><p>Over the past five years, we've sent over 450 million emails, and worked with 159+ brands to generate over $50 million in additional sales revenue. Join me in this podcast as we unravel the secrets of e-commerce success by interviewing leading businesses and e-commerce professionals and empower you to thrive in the digital marketplace.</p><br><p>In this episode, we're switching things up a bit. Instead of interviewing a brand, I want to share with you the strategy that my team and I used to help a 7 figure kitchenware store boost their SMS revenue to make close to $800,000 in just 12 months. Joining me today is Valentina, a key team member and a driving force behind driving these results.</p><br><p>This brand specializes in handmade knives and targets a specific demographic of 35- to 55-year-olds who enjoy outdoor cooking. While we had been working on their email marketing for over a year by the fourth quarter of 2022, SMS marketing was an untapped opportunity for the brand.</p><br><p>In this episode, we will walk you through our game plan, sharing the strategies and tactics that helped us generate these results.&nbsp;</p><br><p>Join us to learn more about:</p><br><p>✅How we helped them get started with SMS marketing</p><p>✅Why we migrated to Recart&nbsp;</p><p>✅Breakdown of our flow and campaign strategy&nbsp;</p><br><p>Click on the link below to read the full case-study.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/sms-marketing-kitchenware-brand" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/sms-marketing-kitchenware-brand</a>&nbsp;</p><br><p>If you've enjoyed this podcast, we would greatly appreciate your support. Please take a moment to leave us a review on your favorite podcast platform. Your feedback is essential in helping us create content that resonates with our listeners and provides the best possible value.</p><br><p>We also kindly request that you subscribe to this podcast and share it with at least one friend. As an organic growth-driven podcast, your support in spreading the word helps us reach more people who can benefit from our insights and strategies.</p><br><p>⭐As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Thanks for tuning in to The Ecom Show, your go-to podcast for unlocking the latest insights, tips, and industry strategies in the fast-paced world of e-commerce. I'm Daniel, founder of Budai Media, a Klaviyo Platinum Partner retention marketing agency, and your host for the day.&nbsp;</p><br><p>Over the past five years, we've sent over 450 million emails, and worked with 159+ brands to generate over $50 million in additional sales revenue. Join me in this podcast as we unravel the secrets of e-commerce success by interviewing leading businesses and e-commerce professionals and empower you to thrive in the digital marketplace.</p><br><p>In this episode, we're switching things up a bit. Instead of interviewing a brand, I want to share with you the strategy that my team and I used to help a 7 figure kitchenware store boost their SMS revenue to make close to $800,000 in just 12 months. Joining me today is Valentina, a key team member and a driving force behind driving these results.</p><br><p>This brand specializes in handmade knives and targets a specific demographic of 35- to 55-year-olds who enjoy outdoor cooking. While we had been working on their email marketing for over a year by the fourth quarter of 2022, SMS marketing was an untapped opportunity for the brand.</p><br><p>In this episode, we will walk you through our game plan, sharing the strategies and tactics that helped us generate these results.&nbsp;</p><br><p>Join us to learn more about:</p><br><p>✅How we helped them get started with SMS marketing</p><p>✅Why we migrated to Recart&nbsp;</p><p>✅Breakdown of our flow and campaign strategy&nbsp;</p><br><p>Click on the link below to read the full case-study.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/sms-marketing-kitchenware-brand" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/sms-marketing-kitchenware-brand</a>&nbsp;</p><br><p>If you've enjoyed this podcast, we would greatly appreciate your support. Please take a moment to leave us a review on your favorite podcast platform. Your feedback is essential in helping us create content that resonates with our listeners and provides the best possible value.</p><br><p>We also kindly request that you subscribe to this podcast and share it with at least one friend. As an organic growth-driven podcast, your support in spreading the word helps us reach more people who can benefit from our insights and strategies.</p><br><p>⭐As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#213 Jimmy Kim from Sendlane: How to Simplify Your Marketing Workflow </title>
			<itunes:title>#213 Jimmy Kim from Sendlane: How to Simplify Your Marketing Workflow </itunes:title>
			<pubDate>Tue, 04 Jul 2023 11:30:00 GMT</pubDate>
			<itunes:duration>31:39</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64a3d68024e981001133b425/media.mp3" length="37966104" type="audio/mpeg"/>
			<guid isPermaLink="false">64a3d68024e981001133b425</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/jimmy-kim-from-sendlane-streamline-retention-marketing</link>
			<acast:episodeId>64a3d68024e981001133b425</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>jimmy-kim-from-sendlane-streamline-retention-marketing</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMhhC9GJtQMwBzpCJ35g2rqEuodyOmG1zld/cIMrYrhq55IolsS043wKzXIHH2WCP/af6JT3wwP3F47AbI/fand]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>213</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to The Ecom Show, the ultimate destination for e-commerce enthusiasts like YOU! I'm Daniel Budai, your retention marketing friend and guide on this exciting journey. Join me every Tuesday and Thursday as we dive into captivating interviews with leading professionals in the field, and uncover the latest tips, strategies, and success-stories from the industry.&nbsp;</p><br><p>In addition to being your host, I’m also the founder of Budai Media. A leading retention marketing agency that’s generated more than 50 million dollars of additional revenue for over 159 e-commerce businesses, through our personalized SMS and email marketing services.&nbsp;</p><br><p>Click on the link below to learn more about us: 👇</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>Email, SMS, reviews.</p><br><p>How many apps are you subscribed to for your e-commerce marketing?</p><br><p>Wouldn't it be great if you didn't have to remember 7 different logins every time you wanted to run a marketing campaign?</p><br><p>Today, we have someone who has not only experienced this problem firsthand but also took decisive action to solve it.</p><br><p>Meet <strong>Jimmy</strong>, a serial entrepreneur who, after experiencing the frustration of a cluttered tech stack, decided to take action. He invested in a small Las Vegas storefront and grew it to $10 million in just a few years. But he didn't stop there; he channeled his frustration to build <strong>Sendlane</strong>. A tool that solves this problem for other brands by unifying SMS, email, and reviews all under one platform and making it easy for e-commerce businesses to have their retention marketing under one roof.&nbsp;</p><br><p>Use our referral link to get your hands on this all-in-one tool for your business:&nbsp;</p><p><a href="https://www.sendlane.com/?fpr=bnepj" rel="noopener noreferrer" target="_blank">https://www.sendlane.com?fpr=bnepj</a></p><br><p>Join us in this episode as we discuss:</p><br><p>✅ The inspiration behind starting Sendlane</p><p>✅ The benefits of having email, SMS, and reviews all in one place</p><p>✅ Tips for improving your customer reviews and feedback</p><p>✅ Jimmy’s #1 tip for e-commerce businesses after helping hundreds of them</p><br><p>We want to hear from you! Leave a review on your favorite podcast platform and let us know what you think. Your reviews help us shape the future of our podcast and ensure we're meeting your expectations.</p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Ecom Show, the ultimate destination for e-commerce enthusiasts like YOU! I'm Daniel Budai, your retention marketing friend and guide on this exciting journey. Join me every Tuesday and Thursday as we dive into captivating interviews with leading professionals in the field, and uncover the latest tips, strategies, and success-stories from the industry.&nbsp;</p><br><p>In addition to being your host, I’m also the founder of Budai Media. A leading retention marketing agency that’s generated more than 50 million dollars of additional revenue for over 159 e-commerce businesses, through our personalized SMS and email marketing services.&nbsp;</p><br><p>Click on the link below to learn more about us: 👇</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com</a></p><br><p>Email, SMS, reviews.</p><br><p>How many apps are you subscribed to for your e-commerce marketing?</p><br><p>Wouldn't it be great if you didn't have to remember 7 different logins every time you wanted to run a marketing campaign?</p><br><p>Today, we have someone who has not only experienced this problem firsthand but also took decisive action to solve it.</p><br><p>Meet <strong>Jimmy</strong>, a serial entrepreneur who, after experiencing the frustration of a cluttered tech stack, decided to take action. He invested in a small Las Vegas storefront and grew it to $10 million in just a few years. But he didn't stop there; he channeled his frustration to build <strong>Sendlane</strong>. A tool that solves this problem for other brands by unifying SMS, email, and reviews all under one platform and making it easy for e-commerce businesses to have their retention marketing under one roof.&nbsp;</p><br><p>Use our referral link to get your hands on this all-in-one tool for your business:&nbsp;</p><p><a href="https://www.sendlane.com/?fpr=bnepj" rel="noopener noreferrer" target="_blank">https://www.sendlane.com?fpr=bnepj</a></p><br><p>Join us in this episode as we discuss:</p><br><p>✅ The inspiration behind starting Sendlane</p><p>✅ The benefits of having email, SMS, and reviews all in one place</p><p>✅ Tips for improving your customer reviews and feedback</p><p>✅ Jimmy’s #1 tip for e-commerce businesses after helping hundreds of them</p><br><p>We want to hear from you! Leave a review on your favorite podcast platform and let us know what you think. Your reviews help us shape the future of our podcast and ensure we're meeting your expectations.</p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#212 Tellef Lundevall from Accelerated Digital Media: AI, Customer Attribution & Cutting-Edge Strategies in Digital Marketing]]></title>
			<itunes:title><![CDATA[#212 Tellef Lundevall from Accelerated Digital Media: AI, Customer Attribution & Cutting-Edge Strategies in Digital Marketing]]></itunes:title>
			<pubDate>Thu, 29 Jun 2023 11:00:15 GMT</pubDate>
			<itunes:duration>31:32</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/649d643d2aaf1b001117f140/media.mp3" length="37856484" type="audio/mpeg"/>
			<guid isPermaLink="false">649d643d2aaf1b001117f140</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/ai-customer-attribution-and-digital-marketing</link>
			<acast:episodeId>649d643d2aaf1b001117f140</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>ai-customer-attribution-and-digital-marketing</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPL6PyTgLbFqkMayjw+yAOkwAz7gE3z7iMEIv8Y4zWYA8Jyu+/J6X0DQRqGxQQbnKp5xXYU6yzvQaFJx7xRhyoG]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>212</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to The Ecom Show! Join us as we dive deep into the world of viral e-commerce brands and successful businesses. Uncover the strategies, tips, and actionable insights that have helped entrepreneurs achieve extraordinary results with their brands.</p><br><p>This show is proudly sponsored by our host Daniel Budai’s company Budai Media. A leading retention marketing agency that’s helped more than 159+ businesses generate more than $50M+ by harnessing the power of email and SMS marketing.&nbsp;</p><br><p>Find out more about our agency here:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Interested in seeing what’s next in the world of digital marketing?</p><br><p>Join us as we welcome Tellef Lundevall, the CEO and Founder of Accelerated Digital Media. With ADM's expertise in paid marketing, specializing in health and e-commerce brands, they have achieved remarkable success, generating over $250 million in trackable revenue for their clients.&nbsp;</p><br><p>Prior to launching his agency, Tellef mastered his skills working directly with Google’s Accelerated Growth Team, where he assisted global giants in navigating their advertising strategies. And now he's here to spill the beans on what's next in the world of digital marketing.&nbsp;</p><br><p>Dive deep into the world of paid marketing and learn more about:</p><br><p>✅The latest digital marketing trends in AI</p><p>✅How to master cross-channel marketing&nbsp;</p><p>✅Unlocking the power of paid search</p><p>✅Measuring customer attribution&nbsp;</p><p>✅How to price your agency services</p><br><p>Thank you for listening to this episode.</p><br><p>Click on the link below to learn more about ADM: </p><p>https://www.accelerateddigitalmedia.com/  </p><br><p>Click on the links below to check out the case studies we mentioned in this episode:</p><p><a href="https://www.accelerateddigitalmedia.com/insights/case-studies/reaching-revenue-goals-with-a-cross-channel-strategy/" rel="noopener noreferrer" target="_blank">https://www.accelerateddigitalmedia.com/insights/case-studies/reaching-revenue-goals-with-a-cross-channel-strategy/</a>&nbsp;</p><br><p>https://www.accelerateddigitalmedia.com/insights/case-studies/paid-search-strategy-cash-buyer-conversions/</p><br><p>Before we wrap up, we kindly request a moment of your time to share your valuable feedback. </p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>To stay in the loop with the latest e-commerce trends and insights, we invite you to connect with us on various platforms:</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Ecom Show! Join us as we dive deep into the world of viral e-commerce brands and successful businesses. Uncover the strategies, tips, and actionable insights that have helped entrepreneurs achieve extraordinary results with their brands.</p><br><p>This show is proudly sponsored by our host Daniel Budai’s company Budai Media. A leading retention marketing agency that’s helped more than 159+ businesses generate more than $50M+ by harnessing the power of email and SMS marketing.&nbsp;</p><br><p>Find out more about our agency here:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Interested in seeing what’s next in the world of digital marketing?</p><br><p>Join us as we welcome Tellef Lundevall, the CEO and Founder of Accelerated Digital Media. With ADM's expertise in paid marketing, specializing in health and e-commerce brands, they have achieved remarkable success, generating over $250 million in trackable revenue for their clients.&nbsp;</p><br><p>Prior to launching his agency, Tellef mastered his skills working directly with Google’s Accelerated Growth Team, where he assisted global giants in navigating their advertising strategies. And now he's here to spill the beans on what's next in the world of digital marketing.&nbsp;</p><br><p>Dive deep into the world of paid marketing and learn more about:</p><br><p>✅The latest digital marketing trends in AI</p><p>✅How to master cross-channel marketing&nbsp;</p><p>✅Unlocking the power of paid search</p><p>✅Measuring customer attribution&nbsp;</p><p>✅How to price your agency services</p><br><p>Thank you for listening to this episode.</p><br><p>Click on the link below to learn more about ADM: </p><p>https://www.accelerateddigitalmedia.com/  </p><br><p>Click on the links below to check out the case studies we mentioned in this episode:</p><p><a href="https://www.accelerateddigitalmedia.com/insights/case-studies/reaching-revenue-goals-with-a-cross-channel-strategy/" rel="noopener noreferrer" target="_blank">https://www.accelerateddigitalmedia.com/insights/case-studies/reaching-revenue-goals-with-a-cross-channel-strategy/</a>&nbsp;</p><br><p>https://www.accelerateddigitalmedia.com/insights/case-studies/paid-search-strategy-cash-buyer-conversions/</p><br><p>Before we wrap up, we kindly request a moment of your time to share your valuable feedback. </p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>To stay in the loop with the latest e-commerce trends and insights, we invite you to connect with us on various platforms:</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#211: Alex Arkhangelskiy from Brake Free Technologies: How This Shark Tank Brand Helps Motorcyclists Be Seen On The Road </title>
			<itunes:title>#211: Alex Arkhangelskiy from Brake Free Technologies: How This Shark Tank Brand Helps Motorcyclists Be Seen On The Road </itunes:title>
			<pubDate>Tue, 27 Jun 2023 11:36:00 GMT</pubDate>
			<itunes:duration>35:04</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/649aa5f33f1044001101e57e/media.mp3" length="42098778" type="audio/mpeg"/>
			<guid isPermaLink="false">649aa5f33f1044001101e57e</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/alex-arkhangelskiy-from-brake-free-technologies-how-this-sha</link>
			<acast:episodeId>649aa5f33f1044001101e57e</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>alex-arkhangelskiy-from-brake-free-technologies-how-this-sha</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOkEtcanI6wwF6hkkMl5yhsjsH5lKG0mdT1a30Wb5tyuBHlHgC5Rth5YWMH/gMSfO0CrOBuEzOsBfDJdPCk49LT]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>211</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p><br></p><p>Welcome to The Ecom Show. A podcast series where we bring you the latest news, success-stories, and learnings from the world of e-commerce straight from the source. Subscribe to our show to find fresh interviews with the top businesses and agencies in the game every Tuesday and Thursday.&nbsp;</p><br><p>Led by our founder and podcast host, Daniel Budai, The Ecom Show is proudly sponsored by Budai Media. A renowned retention marketing agency that has achieved remarkable success, driving over 150 businesses to generate an impressive $50 million in additional sales revenue.</p><br><p>Click on the link below to learn more about us:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Ever wondered what happens to brands after they appear on Shark Tank?&nbsp;</p><br><p>Join us as we uncover the fascinating journey of our special guest, Alex Arkhangelskiy, and his innovative brand, Brake Free Technologies.</p><br><p>Alex has revolutionized the world of bike safety with his smart helmet technology. With a mission to enhance rider visibility on the road, his company has developed an innovative line of wireless brake lights that turn your ordinary helmet into a smart helmet. Since their memorable appearance on Shark Tank, Brake Free Technologies has sold over 15,000 units of their smart lights.&nbsp;</p><br><p>Click on the link below to learn more about them:&nbsp;</p><p><a href="https://www.brakefreetech.com/" rel="noopener noreferrer" target="_blank">https://www.brakefreetech.com/</a>&nbsp;</p><br><p>Join us in this episode to learn more about:&nbsp;</p><p>✅The inspiration behind starting the brand</p><p>✅How to get on Shark Tank&nbsp;</p><p>✅The Shark Tank effect and the brands evolution since their experience</p><p>✅How influencer marketing to connect with the motorcycle community&nbsp;</p><p>✅Alex’s #1 tip for young business owners&nbsp;</p><br><p>Did you find our podcast helpful? We'd love to hear from you! Please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us provide the best possible content for our listeners.</p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><br></p><p>Welcome to The Ecom Show. A podcast series where we bring you the latest news, success-stories, and learnings from the world of e-commerce straight from the source. Subscribe to our show to find fresh interviews with the top businesses and agencies in the game every Tuesday and Thursday.&nbsp;</p><br><p>Led by our founder and podcast host, Daniel Budai, The Ecom Show is proudly sponsored by Budai Media. A renowned retention marketing agency that has achieved remarkable success, driving over 150 businesses to generate an impressive $50 million in additional sales revenue.</p><br><p>Click on the link below to learn more about us:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Ever wondered what happens to brands after they appear on Shark Tank?&nbsp;</p><br><p>Join us as we uncover the fascinating journey of our special guest, Alex Arkhangelskiy, and his innovative brand, Brake Free Technologies.</p><br><p>Alex has revolutionized the world of bike safety with his smart helmet technology. With a mission to enhance rider visibility on the road, his company has developed an innovative line of wireless brake lights that turn your ordinary helmet into a smart helmet. Since their memorable appearance on Shark Tank, Brake Free Technologies has sold over 15,000 units of their smart lights.&nbsp;</p><br><p>Click on the link below to learn more about them:&nbsp;</p><p><a href="https://www.brakefreetech.com/" rel="noopener noreferrer" target="_blank">https://www.brakefreetech.com/</a>&nbsp;</p><br><p>Join us in this episode to learn more about:&nbsp;</p><p>✅The inspiration behind starting the brand</p><p>✅How to get on Shark Tank&nbsp;</p><p>✅The Shark Tank effect and the brands evolution since their experience</p><p>✅How influencer marketing to connect with the motorcycle community&nbsp;</p><p>✅Alex’s #1 tip for young business owners&nbsp;</p><br><p>Did you find our podcast helpful? We'd love to hear from you! Please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us provide the best possible content for our listeners.</p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#210 The Wall Street Bestseller Author Joey Coleman: How to Retain Your Employees & Keep Your Team Happy ]]></title>
			<itunes:title><![CDATA[#210 The Wall Street Bestseller Author Joey Coleman: How to Retain Your Employees & Keep Your Team Happy ]]></itunes:title>
			<pubDate>Thu, 22 Jun 2023 10:57:00 GMT</pubDate>
			<itunes:duration>44:49</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/649428fd726e710011197b46/media.mp3" length="53735724" type="audio/mpeg"/>
			<guid isPermaLink="false">649428fd726e710011197b46</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/210-joey-coleman-from-design-symphony-how-to-retain-your-emp</link>
			<acast:episodeId>649428fd726e710011197b46</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>210-joey-coleman-from-design-symphony-how-to-retain-your-emp</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOOghVrWVLFy9bWUVLmbsr309HBO7ndnMDZW/Ulo/8pSEu7ruSXaeIQQQlDFSaoPwSgmdW8Gs4hKB5pbPvbPGGx]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>210</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to The Ecom Show, where we invite ecommerce entrepreneurs, marketers, and coaches to talk about the real-life strategies and tactics they’ve used to build and scale brands.&nbsp;</p><br><p>This show is sponsored by our host Daniel Budai's company, Budai Media. A leading retention marketing agency that helps customer obsessed businesses scale their e-com store with personalized email and SMS marketing strategies.&nbsp;</p><br><p>Click here to learn more about our agency:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>I'm thrilled to have a returning guest with us today, the remarkable Joey Coleman!</p><br><p>A bestselling author, and an experienced business coach with an impressive track record of delivering over 1000 speeches and transforming the fortunes of several Fortune 500 brands.</p><br><p>And he's joining us today to talk about something even more exciting – his brand-new book, "Never Lose An Employee Again.”&nbsp;</p><br><p>Drawing from his vast experience and filled with real-world case-studies from several successful businesses, this book offers practical insights and strategies that can transform any workplace into a thriving environment.<em> (It even features a case-study about us!)&nbsp;</em></p><br><p>His new book hits the shelves on 27th June, but meanwhile you could check out his previous bestseller Never Lose A Customer Again by clicking on the link below.&nbsp;</p><br><p><a href="https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=</a>&nbsp;</p><br><p>Join them in this episode as they discuss:&nbsp;</p><p>✅The 8 Phases of an Employee Journey</p><p>✅How to design the perfect day for your new joinees</p><p>✅The key to turning team members into advocates&nbsp;</p><p>✅Tips to manage complacency in the workplace</p><br><p>Thank you for listening to this episode.</p><br><p>If you missed Joey's previous appearance on our show, don't worry! You can catch up by clicking on the link below.  </p><br><p><a href="https://www.thebudaimedia.com/podcast/episode/2400771c/114-joey-coleman-build-lifetime-customer-loyalty-in-100-days" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast/episode/2400771c/114-joey-coleman-build-lifetime-customer-loyalty-in-100-days</a>&nbsp;</p><br><p>If you liked listening to it, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us grow and&nbsp; provide the best possible content for our listeners.</p><br><p>⭐As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><p>You can access it by clicking on the following link:<a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank"> https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to stay up-to-date on the latest trends, be sure to follow us everywhere else!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Check out the rest of our episodes:<a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank"> https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Ecom Show, where we invite ecommerce entrepreneurs, marketers, and coaches to talk about the real-life strategies and tactics they’ve used to build and scale brands.&nbsp;</p><br><p>This show is sponsored by our host Daniel Budai's company, Budai Media. A leading retention marketing agency that helps customer obsessed businesses scale their e-com store with personalized email and SMS marketing strategies.&nbsp;</p><br><p>Click here to learn more about our agency:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>I'm thrilled to have a returning guest with us today, the remarkable Joey Coleman!</p><br><p>A bestselling author, and an experienced business coach with an impressive track record of delivering over 1000 speeches and transforming the fortunes of several Fortune 500 brands.</p><br><p>And he's joining us today to talk about something even more exciting – his brand-new book, "Never Lose An Employee Again.”&nbsp;</p><br><p>Drawing from his vast experience and filled with real-world case-studies from several successful businesses, this book offers practical insights and strategies that can transform any workplace into a thriving environment.<em> (It even features a case-study about us!)&nbsp;</em></p><br><p>His new book hits the shelves on 27th June, but meanwhile you could check out his previous bestseller Never Lose A Customer Again by clicking on the link below.&nbsp;</p><br><p><a href="https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=</a>&nbsp;</p><br><p>Join them in this episode as they discuss:&nbsp;</p><p>✅The 8 Phases of an Employee Journey</p><p>✅How to design the perfect day for your new joinees</p><p>✅The key to turning team members into advocates&nbsp;</p><p>✅Tips to manage complacency in the workplace</p><br><p>Thank you for listening to this episode.</p><br><p>If you missed Joey's previous appearance on our show, don't worry! You can catch up by clicking on the link below.  </p><br><p><a href="https://www.thebudaimedia.com/podcast/episode/2400771c/114-joey-coleman-build-lifetime-customer-loyalty-in-100-days" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast/episode/2400771c/114-joey-coleman-build-lifetime-customer-loyalty-in-100-days</a>&nbsp;</p><br><p>If you liked listening to it, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us grow and&nbsp; provide the best possible content for our listeners.</p><br><p>⭐As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><p>You can access it by clicking on the following link:<a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank"> https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to stay up-to-date on the latest trends, be sure to follow us everywhere else!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Check out the rest of our episodes:<a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank"> https://www.thebudaimedia.com/podcast</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#209 Charles Tichenor From Disruptor School: Creating Facebook Ads That Actually Make Your Business Money</title>
			<itunes:title>#209 Charles Tichenor From Disruptor School: Creating Facebook Ads That Actually Make Your Business Money</itunes:title>
			<pubDate>Tue, 20 Jun 2023 14:36:46 GMT</pubDate>
			<itunes:duration>48:34</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6490739a5c21a9001241638a/media.mp3" length="58294350" type="audio/mpeg"/>
			<guid isPermaLink="false">6490739a5c21a9001241638a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/209-charles-tichenor-from-disruptor-school-creating-facebook</link>
			<acast:episodeId>6490739a5c21a9001241638a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>209-charles-tichenor-from-disruptor-school-creating-facebook</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONJE5hHKbiWfv8aUOASRTM0WtM4L1xx9uAdlXirtuQQ8XLQEBFc427iFDnKKtP51ITlx/DvOgBiqCrpO2wXbC46]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>209</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show! A podcast where we interview entrepreneurs, top marketing professionals, and agencies to bring you the latest tips, strategies, and success blueprints to scale your business.&nbsp;</p><br><p>I’m Daniel Budai, the host for this podcast, and the founder of Budai Media. In the last five years my team and I have helped more than 150+ e-commerce brands make more than $50 million through our email and SMS marketing strategies, and now I’m here to share these strategies and more with you!&nbsp;</p><br><p>Click on the link below to learn more about my agency and how we can work together:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>Have you ever found yourself stuck in the daunting task of finding the perfect person or agency to handle your Facebook ads?&nbsp;</p><br><p>Trust me, you're not alone.&nbsp;</p><br><p>Even ad agencies struggle to find the right media buyer for the job.</p><br><p>All too often, marketers get caught up in metrics like Return on Ad Spend or Cost Per Click. But what truly matters is your bottom line. And that's exactly what we're going to uncover today!</p><br><p>Joining us on this episode is a true expert in the field, Charles Tichenor.&nbsp;</p><br><p>With over 15+ years of disruptive advertising strategies, Charles has trained the top 1% marketers in the world, and worked with over dozens of brands including the likes of Schwarzkopf, Nissan, and CBS. In today’s episode he’s going to walk us through what you need to know before hiring your next media-buying agency/professional.&nbsp;</p><br><p>Click on the link below to learn more about him:</p><br><p><a href="https://www.linkedin.com/in/charleytichenoriv/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/charleytichenoriv/</a>&nbsp;</p><br><p>Here are a few highlights from our today’s episode:</p><p>✅How the top 1% marketers run Facebook ads&nbsp;</p><p>✅Fair media buying agency compensation structures</p><p>✅Common red flags to avoid while hiring a media-buyer</p><p>✅How to run creative tests on Facebook</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show! A podcast where we interview entrepreneurs, top marketing professionals, and agencies to bring you the latest tips, strategies, and success blueprints to scale your business.&nbsp;</p><br><p>I’m Daniel Budai, the host for this podcast, and the founder of Budai Media. In the last five years my team and I have helped more than 150+ e-commerce brands make more than $50 million through our email and SMS marketing strategies, and now I’m here to share these strategies and more with you!&nbsp;</p><br><p>Click on the link below to learn more about my agency and how we can work together:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>Have you ever found yourself stuck in the daunting task of finding the perfect person or agency to handle your Facebook ads?&nbsp;</p><br><p>Trust me, you're not alone.&nbsp;</p><br><p>Even ad agencies struggle to find the right media buyer for the job.</p><br><p>All too often, marketers get caught up in metrics like Return on Ad Spend or Cost Per Click. But what truly matters is your bottom line. And that's exactly what we're going to uncover today!</p><br><p>Joining us on this episode is a true expert in the field, Charles Tichenor.&nbsp;</p><br><p>With over 15+ years of disruptive advertising strategies, Charles has trained the top 1% marketers in the world, and worked with over dozens of brands including the likes of Schwarzkopf, Nissan, and CBS. In today’s episode he’s going to walk us through what you need to know before hiring your next media-buying agency/professional.&nbsp;</p><br><p>Click on the link below to learn more about him:</p><br><p><a href="https://www.linkedin.com/in/charleytichenoriv/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/charleytichenoriv/</a>&nbsp;</p><br><p>Here are a few highlights from our today’s episode:</p><p>✅How the top 1% marketers run Facebook ads&nbsp;</p><p>✅Fair media buying agency compensation structures</p><p>✅Common red flags to avoid while hiring a media-buyer</p><p>✅How to run creative tests on Facebook</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#208: Cody & Tyler From Viscap Media: How To Make E-Commerce Ads Stand Out ]]></title>
			<itunes:title><![CDATA[#208: Cody & Tyler From Viscap Media: How To Make E-Commerce Ads Stand Out ]]></itunes:title>
			<pubDate>Thu, 15 Jun 2023 12:19:15 GMT</pubDate>
			<itunes:duration>29:05</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/648b01c3c8235000115ccbae/media.mp3" length="34914492" type="audio/mpeg"/>
			<guid isPermaLink="false">648b01c3c8235000115ccbae</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/208-cody-tyler-from-viscap-media-how-to-make-ecommerce-ads</link>
			<acast:episodeId>648b01c3c8235000115ccbae</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>208-cody-tyler-from-viscap-media-how-to-make-ecommerce-ads</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMFwfWh+gUZKAO8coHSYC/T+uPSbQzzCrbhWJm6y7SC6kIe1bdSktBWMxX7Pcy+XkmwLqCOcrgPJI9WFhUVaVrc]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>208</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, a podcast series where we interview ecommerce entrepreneurs, marketers and agencies to share the best strategies and tactics that you can implement for your brand. I’m Daniel Budai, your host for this series, and the founder of Budai Media. A retention marketing agency that’s made more than $50 million in additional sales revenue for over 150 brands through the power of email and SMS marketing.&nbsp;</p><br><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Let's face it: When it comes to paid-marketing, relying on luck and prayers to the algorithm gods is as good as playing a game of russian roulette.&nbsp;</p><br><p>If you've ever wondered how to make the most out of your spends without relying on luck, this episode is for you.</p><br><p>Joining us today are Tyler and Cody, the co-founders of Viscap Media, a US based powerhouse digital marketing agency. With a background in scaling 8-figure brands and a deep understanding of funnels, conversions, and social media, they are here to help you conquer paid marketing and turn clicks into customers.</p><br><p>Click on the link below to learn more about them:&nbsp;</p><p><a href="https://viscapmedia.com/" rel="noopener noreferrer" target="_blank">https://viscapmedia.com/</a>&nbsp;</p><br><p>Here are a few key highlights from our conversation:&nbsp;</p><br><p><strong>✅ High performing content frameworks for creating ads:</strong> We’ll cover everything from which content formats work best, to the ideal duration of your videos, and the best strategies for positioning your product.&nbsp;</p><br><p><strong>✅ Actor vs customer UGC content: </strong>Answering the dilemma of should you depend on your actual customers for user generated content, or turn to professional actors for a more controlled outcome. We’ll also discuss why actors can work better than influencers in some cases.&nbsp;</p><br><p><strong>✅ How to optimize and save money on ads: </strong>From using voice-overs to give your pet content more direction, to figuring out ways to make your content more modular, we’ll give you an overview of where and how to cut-costs on your advertisement.</p><br><p><br></p><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, a podcast series where we interview ecommerce entrepreneurs, marketers and agencies to share the best strategies and tactics that you can implement for your brand. I’m Daniel Budai, your host for this series, and the founder of Budai Media. A retention marketing agency that’s made more than $50 million in additional sales revenue for over 150 brands through the power of email and SMS marketing.&nbsp;</p><br><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Let's face it: When it comes to paid-marketing, relying on luck and prayers to the algorithm gods is as good as playing a game of russian roulette.&nbsp;</p><br><p>If you've ever wondered how to make the most out of your spends without relying on luck, this episode is for you.</p><br><p>Joining us today are Tyler and Cody, the co-founders of Viscap Media, a US based powerhouse digital marketing agency. With a background in scaling 8-figure brands and a deep understanding of funnels, conversions, and social media, they are here to help you conquer paid marketing and turn clicks into customers.</p><br><p>Click on the link below to learn more about them:&nbsp;</p><p><a href="https://viscapmedia.com/" rel="noopener noreferrer" target="_blank">https://viscapmedia.com/</a>&nbsp;</p><br><p>Here are a few key highlights from our conversation:&nbsp;</p><br><p><strong>✅ High performing content frameworks for creating ads:</strong> We’ll cover everything from which content formats work best, to the ideal duration of your videos, and the best strategies for positioning your product.&nbsp;</p><br><p><strong>✅ Actor vs customer UGC content: </strong>Answering the dilemma of should you depend on your actual customers for user generated content, or turn to professional actors for a more controlled outcome. We’ll also discuss why actors can work better than influencers in some cases.&nbsp;</p><br><p><strong>✅ How to optimize and save money on ads: </strong>From using voice-overs to give your pet content more direction, to figuring out ways to make your content more modular, we’ll give you an overview of where and how to cut-costs on your advertisement.</p><br><p><br></p><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#207 Luke Allison From Tooth of The Arrow: Conquering Niche Markets with Micro-Influencers</title>
			<itunes:title>#207 Luke Allison From Tooth of The Arrow: Conquering Niche Markets with Micro-Influencers</itunes:title>
			<pubDate>Tue, 13 Jun 2023 14:37:15 GMT</pubDate>
			<itunes:duration>27:43</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64887f1b8322c50011b0b87e/media.mp3" length="33271236" type="audio/mpeg"/>
			<guid isPermaLink="false">64887f1b8322c50011b0b87e</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/207-luke-allison-from-tooth-of-the-arrow</link>
			<acast:episodeId>64887f1b8322c50011b0b87e</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>207-luke-allison-from-tooth-of-the-arrow</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMDC5MJzdz2UqN5a26wbgM9u3XEoQNcSXKIR+LMoLN6cf0qD+L0sd1J7VROzjryAjWFayDpm0MjRXj7X7GjZ8XL]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>207</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. A podcast series that takes you through all the different facets of running and scaling your e-commerce brand, through the fresh and insightful perspective of entrepreneurs and successful e-commerce professionals.&nbsp;</p><br><p>This show is created by Budai Media. A retention marketing agency that’s helped 150+ e-commerce brands generate over $50M+ in additional sales through email and SMS marketing.&nbsp;</p><br><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>We've all heard the advice to "niche down" at some point,&nbsp;</p><br><p>But let's be real—what does that even mean?</p><br><p>And, more importantly, how do you find the masses within your specific niche?&nbsp;</p><br><p>Well, you're in luck because in this episode, we're diving deep into these questions with our guest, Luke Allison, the founder of Tooth of the Arrow.</p><br><p>One of the key secrets to their success lies in their smart approach to marketing. They've found tremendous value in leveraging channels like email marketing and partnering with micro influencers. A topic we’ll be diving into more in this episode.</p><br><p>Click on the link below to learn more about the brand:</p><br><p><a href="https://www.toothofthearrowbroadheads.com/" rel="noopener noreferrer" target="_blank">https://www.toothofthearrowbroadheads.com/</a>&nbsp;</p><br><p>Join us in this episode as we discuss:</p><br><p>🎯 The challenges of growing a brand in a small niche such as bow hunting</p><p>🎯 How to use micro-influencers and email marketing to grow your niche brand</p><p>🎯 How Luke Used ReferralCandy and Influencer Candy to Propel his Niche Brand</p><br><p>Before we go, we’d like to give a big shoutout to our sponsors for today's episode: ReferralCandy and InfluencerCandy!&nbsp;</p><br><p>These amazing platforms have been essential partners in driving growth for his business. They specialize in helping brands tap into the power of referral marketing and find the right influencers for their niche and budget.&nbsp;</p><br><p>Click on the links below to learn more about them:</p><br><p><a href="https://www.influencercandy.com/" rel="noopener noreferrer" target="_blank">https://www.influencercandy.com/</a>&nbsp;</p><p><a href="https://www.referralcandy.com/" rel="noopener noreferrer" target="_blank">https://www.referralcandy.com/</a></p><br><p>Thank you for listening to this episode. If you liked this episode please make sure to leave us a review.&nbsp;</p><br><p>⭐ Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. A podcast series that takes you through all the different facets of running and scaling your e-commerce brand, through the fresh and insightful perspective of entrepreneurs and successful e-commerce professionals.&nbsp;</p><br><p>This show is created by Budai Media. A retention marketing agency that’s helped 150+ e-commerce brands generate over $50M+ in additional sales through email and SMS marketing.&nbsp;</p><br><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>We've all heard the advice to "niche down" at some point,&nbsp;</p><br><p>But let's be real—what does that even mean?</p><br><p>And, more importantly, how do you find the masses within your specific niche?&nbsp;</p><br><p>Well, you're in luck because in this episode, we're diving deep into these questions with our guest, Luke Allison, the founder of Tooth of the Arrow.</p><br><p>One of the key secrets to their success lies in their smart approach to marketing. They've found tremendous value in leveraging channels like email marketing and partnering with micro influencers. A topic we’ll be diving into more in this episode.</p><br><p>Click on the link below to learn more about the brand:</p><br><p><a href="https://www.toothofthearrowbroadheads.com/" rel="noopener noreferrer" target="_blank">https://www.toothofthearrowbroadheads.com/</a>&nbsp;</p><br><p>Join us in this episode as we discuss:</p><br><p>🎯 The challenges of growing a brand in a small niche such as bow hunting</p><p>🎯 How to use micro-influencers and email marketing to grow your niche brand</p><p>🎯 How Luke Used ReferralCandy and Influencer Candy to Propel his Niche Brand</p><br><p>Before we go, we’d like to give a big shoutout to our sponsors for today's episode: ReferralCandy and InfluencerCandy!&nbsp;</p><br><p>These amazing platforms have been essential partners in driving growth for his business. They specialize in helping brands tap into the power of referral marketing and find the right influencers for their niche and budget.&nbsp;</p><br><p>Click on the links below to learn more about them:</p><br><p><a href="https://www.influencercandy.com/" rel="noopener noreferrer" target="_blank">https://www.influencercandy.com/</a>&nbsp;</p><p><a href="https://www.referralcandy.com/" rel="noopener noreferrer" target="_blank">https://www.referralcandy.com/</a></p><br><p>Thank you for listening to this episode. If you liked this episode please make sure to leave us a review.&nbsp;</p><br><p>⭐ Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#206 Michael Epstein from PostPilot: From Inbox to Mailbox - Unleashing The Power Of Physical Mail </title>
			<itunes:title>#206 Michael Epstein from PostPilot: From Inbox to Mailbox - Unleashing The Power Of Physical Mail </itunes:title>
			<pubDate>Thu, 08 Jun 2023 13:52:46 GMT</pubDate>
			<itunes:duration>28:02</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6481dd2f9833cf0011d29aa4/media.mp3" length="33647076" type="audio/mpeg"/>
			<guid isPermaLink="false">6481dd2f9833cf0011d29aa4</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/206-michael-epstein-from-postpilot-from-inbox-to-mailbox-unl</link>
			<acast:episodeId>6481dd2f9833cf0011d29aa4</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>206-michael-epstein-from-postpilot-from-inbox-to-mailbox-unl</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONOBL2k4wi29Oh5oCwaTfQzipeeqoKZWcvGeaqiHWVOZZQ/Q+sRUmE6tjGGcvd6AcvkGH9naLn0TqC20LfkzH2h]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>206</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, your bi-weekly podcast journey into the world of e-commerce success. This series is sponsored by Budai Media, a leading retention marketing agency that’s collaborated with 150+ e-com brands, and generated over $50 million in additional sales through email and SMS. </p><br><p>Join our host and founder, Daniel Budai, as he brings you the latest stories, insights, and developments from the world of e-commerce, one brand at a time.&nbsp;</p><br><p>Visit our website to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>From film cameras to classic records, everything vintage is making a comeback.&nbsp;</p><br><p>And direct mail is no exception.&nbsp;</p><br><p>Discover how the combination of old-school charm and cutting-edge technology can create a winning formula for your marketing campaigns.</p><br><p>Catch our podcast host Daniel’s latest interview with Michael Epstein, the co-founder of PostPilot to learn more about their innovative marketing channel that integrates with Shopify and Klaviyo, and lets you send physical postcards to your customers&nbsp;</p><br><p>Check out their website to learn more about them:&nbsp;</p><br><p><a href="https://www.postpilot.com/" rel="noopener noreferrer" target="_blank">https://www.postpilot.com/</a>&nbsp;</p><br><p>A few key highlights from this episode:&nbsp;</p><br><p>✅ The story behind PostPilot&nbsp;</p><p>✅ The value of sending physical postcards&nbsp;</p><p>✅ 3 things that cause most marketing campaigns to fail&nbsp;</p><p>✅ How PostPilot integrates with Klaviyo for advanced segmentation&nbsp;</p><p>✅ Tips for optimizing your direct mail campaigns&nbsp;</p><p>✅ Michael’s advice to 7-8 figure businesses&nbsp;</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, your bi-weekly podcast journey into the world of e-commerce success. This series is sponsored by Budai Media, a leading retention marketing agency that’s collaborated with 150+ e-com brands, and generated over $50 million in additional sales through email and SMS. </p><br><p>Join our host and founder, Daniel Budai, as he brings you the latest stories, insights, and developments from the world of e-commerce, one brand at a time.&nbsp;</p><br><p>Visit our website to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>From film cameras to classic records, everything vintage is making a comeback.&nbsp;</p><br><p>And direct mail is no exception.&nbsp;</p><br><p>Discover how the combination of old-school charm and cutting-edge technology can create a winning formula for your marketing campaigns.</p><br><p>Catch our podcast host Daniel’s latest interview with Michael Epstein, the co-founder of PostPilot to learn more about their innovative marketing channel that integrates with Shopify and Klaviyo, and lets you send physical postcards to your customers&nbsp;</p><br><p>Check out their website to learn more about them:&nbsp;</p><br><p><a href="https://www.postpilot.com/" rel="noopener noreferrer" target="_blank">https://www.postpilot.com/</a>&nbsp;</p><br><p>A few key highlights from this episode:&nbsp;</p><br><p>✅ The story behind PostPilot&nbsp;</p><p>✅ The value of sending physical postcards&nbsp;</p><p>✅ 3 things that cause most marketing campaigns to fail&nbsp;</p><p>✅ How PostPilot integrates with Klaviyo for advanced segmentation&nbsp;</p><p>✅ Tips for optimizing your direct mail campaigns&nbsp;</p><p>✅ Michael’s advice to 7-8 figure businesses&nbsp;</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#205 Alicia Esposito from G3 Communications: Niche Marketplaces, Omnichannel Sales, & Other Emerging E-Com Trends ]]></title>
			<itunes:title><![CDATA[#205 Alicia Esposito from G3 Communications: Niche Marketplaces, Omnichannel Sales, & Other Emerging E-Com Trends ]]></itunes:title>
			<pubDate>Thu, 01 Jun 2023 13:52:03 GMT</pubDate>
			<itunes:duration>27:52</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6478a283cac74c0011ca5b9c/media.mp3" length="33444018" type="audio/mpeg"/>
			<guid isPermaLink="false">6478a283cac74c0011ca5b9c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/205-alicia-esposito-from-g3-communications</link>
			<acast:episodeId>6478a283cac74c0011ca5b9c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>205-alicia-esposito-from-g3-communications</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONBtE4urYwX7pxYSFSd59d8VjF1u6QnRF0nk+fhy5jvE5javXHZphCdI7ESzJqgPdZIGZv8CxtdeKVnv1yb1QFz]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>205</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, hosted by Daniel Budai, your retention marketing friend and the founder of Budai Media, a leading agency specializing in retention marketing for e-commerce. With over five years of experience, I've worked with 150+ e-commerce brands and generated an impressive $50M+ in additional sales revenue through effective strategies like email, SMS, and push notifications.</p><br><p>Driven by my passion and curiosity for the world of e-commerce, I created this podcast to bring you new stories, strategies, and lessons directly from the industry's trailblazers. Tune in for two new interviews every week and share this podcast with your friends to help us continue delivering the content you love.</p><br><p>To learn more about Budai Media and our services, visit our website at:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Recently, I had the opportunity to interview Alicia Esposito, the Vice President of G3 Communications. Our conversation covered a range of topics, from the shift of retail giants towards e-commerce to emerging trends in the digital commerce landscape.</p><br><p>She's one of the organizers of the Retail Innovation Conference and Expo, one of the largest retail conventions worldwide with over 5000+ attendees.</p><br><p>If you're interested in attending this conference, you can find more details by clicking the link below: 👇</p><br><p>https://retailinnovationconference.com/</p><br><p>⭐Exclusively for our listeners, use this code to receive a 50% bonus discount on their all-access pass: RICE50PAA</p><br><p>Here are some key highlights from our discussion:</p><br><p>✅ What is RICE Expo?</p><p>✅ How are retail giants adapting to e-commerce?</p><p>✅ Exploring the growing trend of niche e-commerce marketplaces</p><p>✅ Understanding the value of an omnichannel sales funnel</p><p>✅ Tips for successfully building a community around your brand</p><br><p>If you enjoyed this episode, we would greatly appreciate it if you could leave us a review.</p><br><p>⭐ Before you go, we have a special 50-point checklist available to help you audit your Klaviyo setup. Click here to access it: https://www.thebudaimedia.com/email-cheatsheet</p><br><p>Thank you for listening and joining the e-commerce conversation. Stay tuned for more exciting interviews, and don't forget to share this podcast with your friends.</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, hosted by Daniel Budai, your retention marketing friend and the founder of Budai Media, a leading agency specializing in retention marketing for e-commerce. With over five years of experience, I've worked with 150+ e-commerce brands and generated an impressive $50M+ in additional sales revenue through effective strategies like email, SMS, and push notifications.</p><br><p>Driven by my passion and curiosity for the world of e-commerce, I created this podcast to bring you new stories, strategies, and lessons directly from the industry's trailblazers. Tune in for two new interviews every week and share this podcast with your friends to help us continue delivering the content you love.</p><br><p>To learn more about Budai Media and our services, visit our website at:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Recently, I had the opportunity to interview Alicia Esposito, the Vice President of G3 Communications. Our conversation covered a range of topics, from the shift of retail giants towards e-commerce to emerging trends in the digital commerce landscape.</p><br><p>She's one of the organizers of the Retail Innovation Conference and Expo, one of the largest retail conventions worldwide with over 5000+ attendees.</p><br><p>If you're interested in attending this conference, you can find more details by clicking the link below: 👇</p><br><p>https://retailinnovationconference.com/</p><br><p>⭐Exclusively for our listeners, use this code to receive a 50% bonus discount on their all-access pass: RICE50PAA</p><br><p>Here are some key highlights from our discussion:</p><br><p>✅ What is RICE Expo?</p><p>✅ How are retail giants adapting to e-commerce?</p><p>✅ Exploring the growing trend of niche e-commerce marketplaces</p><p>✅ Understanding the value of an omnichannel sales funnel</p><p>✅ Tips for successfully building a community around your brand</p><br><p>If you enjoyed this episode, we would greatly appreciate it if you could leave us a review.</p><br><p>⭐ Before you go, we have a special 50-point checklist available to help you audit your Klaviyo setup. Click here to access it: https://www.thebudaimedia.com/email-cheatsheet</p><br><p>Thank you for listening and joining the e-commerce conversation. Stay tuned for more exciting interviews, and don't forget to share this podcast with your friends.</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#204 Nick Shackelford From GeekEx: Practical Tips For Managing Multiple Businesses</title>
			<itunes:title>#204 Nick Shackelford From GeekEx: Practical Tips For Managing Multiple Businesses</itunes:title>
			<pubDate>Tue, 30 May 2023 16:04:39 GMT</pubDate>
			<itunes:duration>39:15</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64761e985c740a00117dad1b/media.mp3" length="47105802" type="audio/mpeg"/>
			<guid isPermaLink="false">64761e985c740a00117dad1b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/204-nick-shackelford-from-geekex</link>
			<acast:episodeId>64761e985c740a00117dad1b</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>204-nick-shackelford-from-geekex</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPYABPaCWP2lz4rEH5FdeS0jDpna1cW5uAW56p8JBSMklgWMT3eb1/lnwB2Ru7WJ28RjZb6TbqX43beUBiPuZo2]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>204</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Welcome to The Ecom Show, a podcast series where I interview e-commerce owners, agency heads, and experienced professionals each week to bring you the latest tips, success stories, and news from the world of e-com.</p><br><p>For those of you tuning in for the first time, I’m Daniel Budai, the founder and CEO of Budai Media, a top-notch retention marketing agency that has worked with 150+ businesses and helped generate over $50 million in sales through email, SMS, loyalty programs, and end-to-end retention marketing services.</p><br><p>Click on the link below to learn more about my agency:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>I recently had the pleasure of attending GeekEx, an e-commerce convention where the biggest and brightest business minds from around the world all get together for 3 days of uninterrupted learning.</p><br><p>While I couldn’t take you along for the journey with me, I did record an episode with <strong>Nick Shackelford,</strong> one of the masterminds behind this brilliant learning experience.</p><br><p>Aside from being one of the co-founders of GeekEx, Nick also has two other agencies and manages his own CBD beverage brand.</p><br><p>Join us for this conversation as we discuss:</p><br><p>✅ Work-Life balance as a multipreneur</p><p>✅ How to find the right partner for your business</p><p>✅ AI and the future of work</p><p>✅ Tips for scaling your personal brand on social media</p><p>✅ The #1 thing all 7-8 figure businesses need to grow to the next level.</p><br><p>If you enjoyed listening to this conversation, please make sure to leave us a review on your favorite podcast platform and share this with at least one of your friends to help us grow, so we can continue bringing you more such content.</p><br><p>Thanks for listening.</p><br><p>Please click on the links below to follow Nick and learn more about his businesses:</p><br><p><strong>Follow Nick:&nbsp;</strong></p><br><p>LinkedIn</p><p><a href="https://www.linkedin.com/in/nickshackelford/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/nickshackelford/</a>&nbsp;</p><br><p>Twitter:&nbsp;</p><p><a href="https://twitter.com/iamshackelford" rel="noopener noreferrer" target="_blank">https://twitter.com/iamshackelford</a>&nbsp;</p><br><p>Instagram:&nbsp;</p><p><a href="https://www.instagram.com/iamnickshackelford/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/iamnickshackelford/</a>&nbsp;</p><br><p><strong>Click on the links below to connect with my agency and me:&nbsp;</strong></p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: </strong><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p><strong>Check out some previous episodes:</strong> <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Ecom Show, a podcast series where I interview e-commerce owners, agency heads, and experienced professionals each week to bring you the latest tips, success stories, and news from the world of e-com.</p><br><p>For those of you tuning in for the first time, I’m Daniel Budai, the founder and CEO of Budai Media, a top-notch retention marketing agency that has worked with 150+ businesses and helped generate over $50 million in sales through email, SMS, loyalty programs, and end-to-end retention marketing services.</p><br><p>Click on the link below to learn more about my agency:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>I recently had the pleasure of attending GeekEx, an e-commerce convention where the biggest and brightest business minds from around the world all get together for 3 days of uninterrupted learning.</p><br><p>While I couldn’t take you along for the journey with me, I did record an episode with <strong>Nick Shackelford,</strong> one of the masterminds behind this brilliant learning experience.</p><br><p>Aside from being one of the co-founders of GeekEx, Nick also has two other agencies and manages his own CBD beverage brand.</p><br><p>Join us for this conversation as we discuss:</p><br><p>✅ Work-Life balance as a multipreneur</p><p>✅ How to find the right partner for your business</p><p>✅ AI and the future of work</p><p>✅ Tips for scaling your personal brand on social media</p><p>✅ The #1 thing all 7-8 figure businesses need to grow to the next level.</p><br><p>If you enjoyed listening to this conversation, please make sure to leave us a review on your favorite podcast platform and share this with at least one of your friends to help us grow, so we can continue bringing you more such content.</p><br><p>Thanks for listening.</p><br><p>Please click on the links below to follow Nick and learn more about his businesses:</p><br><p><strong>Follow Nick:&nbsp;</strong></p><br><p>LinkedIn</p><p><a href="https://www.linkedin.com/in/nickshackelford/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/nickshackelford/</a>&nbsp;</p><br><p>Twitter:&nbsp;</p><p><a href="https://twitter.com/iamshackelford" rel="noopener noreferrer" target="_blank">https://twitter.com/iamshackelford</a>&nbsp;</p><br><p>Instagram:&nbsp;</p><p><a href="https://www.instagram.com/iamnickshackelford/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/iamnickshackelford/</a>&nbsp;</p><br><p><strong>Click on the links below to connect with my agency and me:&nbsp;</strong></p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: </strong><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p><strong>Check out some previous episodes:</strong> <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#203 Budai Media Success Story: How We Made $1.5 Million In Just 3 Months </title>
			<itunes:title>#203 Budai Media Success Story: How We Made $1.5 Million In Just 3 Months </itunes:title>
			<pubDate>Thu, 25 May 2023 15:34:53 GMT</pubDate>
			<itunes:duration>31:32</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/646f801d58889f0011b5a995/media.mp3" length="37826208" type="audio/mpeg"/>
			<guid isPermaLink="false">646f801d58889f0011b5a995</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/203-budai-media-success-story-how-we-made-15-million</link>
			<acast:episodeId>646f801d58889f0011b5a995</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>203-budai-media-success-story-how-we-made-15-million</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOZ77wqMCqzYSktnrjQoH0u31JTn5PctBMrWprgVnUDzSVEztacdQ2eV9Fe3Uj3Q4/tlalWjMNAhy21ORBNJtuM]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>203</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show. Your go to podcast for uncovering the latest news, tips, and tried and tested strategies from the world of e-commerce. This show is created by Daniel Budai, the founder and CEO of Budai Media. A leading retention marketing agency that helps customer obsessed businesses scale their e-com store with personalized email and SMS marketing strategies.&nbsp;</p><br><p>In this episode we’ve got a valuable member of our team, Santiago Ferrari, joining Daniel to share the story of how we generated $1.5 million in revenue for a home decor brand in just 3 short months.&nbsp;</p><br><p>Our client makes over $1 million each month, and 55% of these sales comes through email, SMS, and push notification marketing. Join us as we delve into the details, dissect the strategies, and reveal the secrets behind this remarkable success.</p><br><p>In this episode we’ll discuss:</p><p>✅ Our process for creating an omnichannel retention marketing plan</p><p>✅ How we prepared their flows and email campaigns (with email reviews)</p><p>✅ The key to our successful SMS strategy that made over $760,000&nbsp;</p><p>✅ Tips for creating your own retention marketing strategy&nbsp;</p><p>✅ Why promoting a loyalty program is crucial</p><br><p><br></p><p>If you enjoyed listening to this podcast please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us provide the best possible content for our listeners.</p><br><p>I would also like to request you to subscribe to this podcast, and share it with at least one friend of yours to help us grow. As you probably know, we don't run ads. Our growth is purely organic. So it would mean the world to me if you could support us.&nbsp;</p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show. Your go to podcast for uncovering the latest news, tips, and tried and tested strategies from the world of e-commerce. This show is created by Daniel Budai, the founder and CEO of Budai Media. A leading retention marketing agency that helps customer obsessed businesses scale their e-com store with personalized email and SMS marketing strategies.&nbsp;</p><br><p>In this episode we’ve got a valuable member of our team, Santiago Ferrari, joining Daniel to share the story of how we generated $1.5 million in revenue for a home decor brand in just 3 short months.&nbsp;</p><br><p>Our client makes over $1 million each month, and 55% of these sales comes through email, SMS, and push notification marketing. Join us as we delve into the details, dissect the strategies, and reveal the secrets behind this remarkable success.</p><br><p>In this episode we’ll discuss:</p><p>✅ Our process for creating an omnichannel retention marketing plan</p><p>✅ How we prepared their flows and email campaigns (with email reviews)</p><p>✅ The key to our successful SMS strategy that made over $760,000&nbsp;</p><p>✅ Tips for creating your own retention marketing strategy&nbsp;</p><p>✅ Why promoting a loyalty program is crucial</p><br><p><br></p><p>If you enjoyed listening to this podcast please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us provide the best possible content for our listeners.</p><br><p>I would also like to request you to subscribe to this podcast, and share it with at least one friend of yours to help us grow. As you probably know, we don't run ads. Our growth is purely organic. So it would mean the world to me if you could support us.&nbsp;</p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#202 Mina Elias From Trivium Group: Selling on Amazon, Building Brands, and Generating $300 Million in Revenue</title>
			<itunes:title>#202 Mina Elias From Trivium Group: Selling on Amazon, Building Brands, and Generating $300 Million in Revenue</itunes:title>
			<pubDate>Tue, 23 May 2023 15:24:10 GMT</pubDate>
			<itunes:duration>44:14</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/646bdd8d2bf39900116729ac/media.mp3" length="53097840" type="audio/mpeg"/>
			<guid isPermaLink="false">646bdd8d2bf39900116729ac</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/202-mina-elias-from-trivium-group</link>
			<acast:episodeId>646bdd8d2bf39900116729ac</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>202-mina-elias-from-trivium-group</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPX1vVq+oq2qF95a+OYpu+3a+hB1aDWXsKf1p8owJwvA0/fXt/sg5gWCVWnRWmisUSls+XLhjvUx2wAtdg1H2+y]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>202</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. A space where we interview ecommerce entrepreneurs, marketers and agencies to share their experiences, learnings, and tried and tested strategies to help other businesses grow.&nbsp;</p><br><p>This show is hosted and created by Daniel Budai, the founder of Budai Media. One of the leading retention marketing agencies for customer obsessed brands. Our email, SMS, and other omnichannel strategies have helped over 150+ e-com brands grow, and generated over $50M+ in additional sales revenue.&nbsp;</p><br><p>Looking to turn your passion into a full fledged business?</p><br><p>Get ready to be inspired by the story of Mina Elias, a self-taught Amazon mogul that’s made over $300 million in sales through PPC, and grown his agency Trivium Group by over 500% in just 3 short years.&nbsp;&nbsp;</p><br><p>Mina’s Amazon journey began with selling supplements from his brand MMA Nutrition on Amazon.&nbsp; Eager to grow his brand he taught himself the A-Z of paid marketing, built a highly successful personal brand, and launched a consultancy service that quickly transitioned into a full-fledged marketing agency.&nbsp;</p><br><p>Join us in this episode as we discuss:</p><br><p>✅ Mina’s inspiring entrepreneurial journey</p><p>✅ The key to building a successful Amazon ad agency and ecommerce brand&nbsp;</p><p>✅ Marketing and sales strategies for selling supplements</p><p>✅ The secret to headhunting for the best candidates</p><p>✅ Personal branding and its impact on business growth</p><br><p>Click on the link below to learn more about his agency:</p><br><p>https://triviumco.com/</p><br><p>Click on the link below to check out his supplement line MMA Nutrition:&nbsp;</p><br><p><a href="https://www.amazon.com/s?k=mma+nutrition&amp;i=hpc&amp;hvadid=616862549229&amp;hvdev=c&amp;hvlocint=1014221&amp;hvlocphy=9063090&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=10882408065825768314&amp;hvtargid=kwd-317817594206&amp;hydadcr=21849_13401778&amp;tag=googhydr-20&amp;ref=pd_sl_3qq3g9qy8m_e" rel="noopener noreferrer" target="_blank">https://www.amazon.com/s?k=mma+nutrition&amp;i=hpc&amp;hvadid=616862549229&amp;hvdev=c&amp;hvlocint=1014221&amp;hvlocphy=9063090&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=10882408065825768314&amp;hvtargid=kwd-317817594206&amp;hydadcr=21849_13401778&amp;tag=googhydr-20&amp;ref=pd_sl_3qq3g9qy8m_e</a>&nbsp;</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. A space where we interview ecommerce entrepreneurs, marketers and agencies to share their experiences, learnings, and tried and tested strategies to help other businesses grow.&nbsp;</p><br><p>This show is hosted and created by Daniel Budai, the founder of Budai Media. One of the leading retention marketing agencies for customer obsessed brands. Our email, SMS, and other omnichannel strategies have helped over 150+ e-com brands grow, and generated over $50M+ in additional sales revenue.&nbsp;</p><br><p>Looking to turn your passion into a full fledged business?</p><br><p>Get ready to be inspired by the story of Mina Elias, a self-taught Amazon mogul that’s made over $300 million in sales through PPC, and grown his agency Trivium Group by over 500% in just 3 short years.&nbsp;&nbsp;</p><br><p>Mina’s Amazon journey began with selling supplements from his brand MMA Nutrition on Amazon.&nbsp; Eager to grow his brand he taught himself the A-Z of paid marketing, built a highly successful personal brand, and launched a consultancy service that quickly transitioned into a full-fledged marketing agency.&nbsp;</p><br><p>Join us in this episode as we discuss:</p><br><p>✅ Mina’s inspiring entrepreneurial journey</p><p>✅ The key to building a successful Amazon ad agency and ecommerce brand&nbsp;</p><p>✅ Marketing and sales strategies for selling supplements</p><p>✅ The secret to headhunting for the best candidates</p><p>✅ Personal branding and its impact on business growth</p><br><p>Click on the link below to learn more about his agency:</p><br><p>https://triviumco.com/</p><br><p>Click on the link below to check out his supplement line MMA Nutrition:&nbsp;</p><br><p><a href="https://www.amazon.com/s?k=mma+nutrition&amp;i=hpc&amp;hvadid=616862549229&amp;hvdev=c&amp;hvlocint=1014221&amp;hvlocphy=9063090&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=10882408065825768314&amp;hvtargid=kwd-317817594206&amp;hydadcr=21849_13401778&amp;tag=googhydr-20&amp;ref=pd_sl_3qq3g9qy8m_e" rel="noopener noreferrer" target="_blank">https://www.amazon.com/s?k=mma+nutrition&amp;i=hpc&amp;hvadid=616862549229&amp;hvdev=c&amp;hvlocint=1014221&amp;hvlocphy=9063090&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=10882408065825768314&amp;hvtargid=kwd-317817594206&amp;hydadcr=21849_13401778&amp;tag=googhydr-20&amp;ref=pd_sl_3qq3g9qy8m_e</a>&nbsp;</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#201 Kristen Haines From MailCon: Klaviyo's Disruption, AI Advancements, and Email Marketing Trends ]]></title>
			<itunes:title><![CDATA[#201 Kristen Haines From MailCon: Klaviyo's Disruption, AI Advancements, and Email Marketing Trends ]]></itunes:title>
			<pubDate>Thu, 18 May 2023 16:58:58 GMT</pubDate>
			<itunes:duration>27:18</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/646659538c9c6a0011475d5f/media.mp3" length="32773248" type="audio/mpeg"/>
			<guid isPermaLink="false">646659538c9c6a0011475d5f</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/201-kristen-haines-from-mailcon</link>
			<acast:episodeId>646659538c9c6a0011475d5f</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>201-kristen-haines-from-mailcon</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPRqY7T6cd8mGmKTCy3rTGtzONF7B1BH6kQ6pGzgd9MDcSIn+5onWCR2mM1yihvjCz39zYirC8PRoKtRfSmX5Bg]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>201</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show - Your go to space for discovering the latest e-commerce news, emerging trends, and inspirational success stories that are disrupting the market with their innovative strategies.&nbsp;</p><br><p>I’m your host and retention marketing friend Daniel Budai. Apart from being the creator of this show, I’m also the founder and CEO of Budai Media. A Klaviyo Platinum Partner Retention Marketing Agency that’s been helping customer-obsessed brands boost their revenue through email, SMS, push-notifications, and more.&nbsp;</p><br><p>Click on the link below to learn more about us:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In the era of Tik-Tok, Instagram, and Messenger, email continues to stand as one of the most powerful revenue drivers for e-commerce brands.&nbsp;</p><br><p>With over 4.3 billion users regularly utilizing email, it's clear that this platform holds significant potential in today's digital landscape.</p><br><p>Email is truly a booming space, and our guest for today is someone at the very core of this growing community.&nbsp;</p><br><p>Joining us today is Kristen Haines, the CEO of the largest email marketing conference in the world. As one of the leading global communities that connects email marketers and brands from across the world, she is at the forefront of the latest technology, trends and strategies shaping this niche industry.&nbsp;</p><br><p>Click on the link below to learn more about this thriving community:&nbsp;</p><p><a href="https://mailcon.com/" rel="noopener noreferrer" target="_blank">https://mailcon.com/</a>&nbsp;</p><br><p>Here are a few key highlights from this episode:</p><br><p>✅ How Klaviyo disrupted the email marketing space</p><p>✅ An overview of the top 3 email service providers&nbsp;</p><p>✅ Emerging trends in the email marketing space in 2023&nbsp;</p><p>✅ Long term changes in the email marketing space</p><p>✅ How Interactive features and AI can help you work better&nbsp;</p><p>✅ What can you expect from attending the MailCon conference?&nbsp;</p><br><p>Thank you for listening to this episode, if you found it helpful please leave us a review on your favorite podcast platform, and share this podcast with just one of your close friends.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show - Your go to space for discovering the latest e-commerce news, emerging trends, and inspirational success stories that are disrupting the market with their innovative strategies.&nbsp;</p><br><p>I’m your host and retention marketing friend Daniel Budai. Apart from being the creator of this show, I’m also the founder and CEO of Budai Media. A Klaviyo Platinum Partner Retention Marketing Agency that’s been helping customer-obsessed brands boost their revenue through email, SMS, push-notifications, and more.&nbsp;</p><br><p>Click on the link below to learn more about us:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>In the era of Tik-Tok, Instagram, and Messenger, email continues to stand as one of the most powerful revenue drivers for e-commerce brands.&nbsp;</p><br><p>With over 4.3 billion users regularly utilizing email, it's clear that this platform holds significant potential in today's digital landscape.</p><br><p>Email is truly a booming space, and our guest for today is someone at the very core of this growing community.&nbsp;</p><br><p>Joining us today is Kristen Haines, the CEO of the largest email marketing conference in the world. As one of the leading global communities that connects email marketers and brands from across the world, she is at the forefront of the latest technology, trends and strategies shaping this niche industry.&nbsp;</p><br><p>Click on the link below to learn more about this thriving community:&nbsp;</p><p><a href="https://mailcon.com/" rel="noopener noreferrer" target="_blank">https://mailcon.com/</a>&nbsp;</p><br><p>Here are a few key highlights from this episode:</p><br><p>✅ How Klaviyo disrupted the email marketing space</p><p>✅ An overview of the top 3 email service providers&nbsp;</p><p>✅ Emerging trends in the email marketing space in 2023&nbsp;</p><p>✅ Long term changes in the email marketing space</p><p>✅ How Interactive features and AI can help you work better&nbsp;</p><p>✅ What can you expect from attending the MailCon conference?&nbsp;</p><br><p>Thank you for listening to this episode, if you found it helpful please leave us a review on your favorite podcast platform, and share this podcast with just one of your close friends.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#200 Scooter and Greg from Isospec Health: Uncovering the Global CBD Market </title>
			<itunes:title>#200 Scooter and Greg from Isospec Health: Uncovering the Global CBD Market </itunes:title>
			<pubDate>Tue, 16 May 2023 17:09:15 GMT</pubDate>
			<itunes:duration>42:41</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6463b8bb1061180011e36da6/media.mp3" length="51223338" type="audio/mpeg"/>
			<guid isPermaLink="false">6463b8bb1061180011e36da6</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/200-scooter-and-greg-from-isospec-health</link>
			<acast:episodeId>6463b8bb1061180011e36da6</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>200-scooter-and-greg-from-isospec-health</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMDRxmfBZZ7sbv4XPr6Yl+BZ7cjeOqXmMBavTl+aOi6j0jq/jzX/jarK+rgLenrLDbqDWmhlaJoilWN6perqUAN]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>200</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to the 200th episode of The Ecom Show!! An e-commerce podcast where we delve into the exhilarating world of e-commerce success. Immerse yourself in the fascinating stories, and insightful lessons about building a successful e-commerce brand from industry experts, and visionary founders.&nbsp;</p><br><p>Before we jump in here’s a quick recap about us:</p><br><p>This show is created and hosted by Daniel Budai, the mastermind behind Budai Media. Budai Media is a renowned retention marketing agency that’s been helping customer-obsessed e-commerce brands grow with their cutting-edge SMS and email marketing strategies. Having partnered with 150+ six and seven figure e-commerce brands, Budai Media has generated an impressive $50 million+ in extra sales revenue in just the last five years.&nbsp;</p><br><p>Click on the link below to learn more about us 👇</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Our special guests for today are Greg Tyshynski and Scooter Vaughan.&nbsp;</p><br><p>The co-founders of Isospec Health, an extraordinary CBD brand revolutionizing the health and wellness industry. With operations spread across the US, Brazil, and Australia, Isospec Health is not only catering to B2B and B2C customers but also collaborating with governments to promote health and well-being. Join us in this episode to learn more about the intricacies of building and scaling a CBD brand.&nbsp;</p><br><p>Click on the link below to learn more about the brand:&nbsp;</p><p><a href="https://isospechealth.com/" rel="noopener noreferrer" target="_blank">https://isospechealth.com/</a>&nbsp;</p><br><p>Here are a few key highlights from this episode:</p><br><p>✅ The brand’s origin story&nbsp;</p><p>✅ Manufacturing CBD products in-house vs white labeling&nbsp;</p><p>✅I mportance of accurate labeling for legal compliance and import/export regulations</p><p>✅ How to build trust with customers in the CBD industry</p><p>✅ Differences in the CBD markets in Brazil, Australia and USA</p><p>✅ Challenges of scaling a CBD business</p><p>✅ Strategies for marketing and selling CBD products to different types of customers (B2C, B2B, government)</p><p>✅ Scooter and Greg’s biggest mentors</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to the 200th episode of The Ecom Show!! An e-commerce podcast where we delve into the exhilarating world of e-commerce success. Immerse yourself in the fascinating stories, and insightful lessons about building a successful e-commerce brand from industry experts, and visionary founders.&nbsp;</p><br><p>Before we jump in here’s a quick recap about us:</p><br><p>This show is created and hosted by Daniel Budai, the mastermind behind Budai Media. Budai Media is a renowned retention marketing agency that’s been helping customer-obsessed e-commerce brands grow with their cutting-edge SMS and email marketing strategies. Having partnered with 150+ six and seven figure e-commerce brands, Budai Media has generated an impressive $50 million+ in extra sales revenue in just the last five years.&nbsp;</p><br><p>Click on the link below to learn more about us 👇</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Our special guests for today are Greg Tyshynski and Scooter Vaughan.&nbsp;</p><br><p>The co-founders of Isospec Health, an extraordinary CBD brand revolutionizing the health and wellness industry. With operations spread across the US, Brazil, and Australia, Isospec Health is not only catering to B2B and B2C customers but also collaborating with governments to promote health and well-being. Join us in this episode to learn more about the intricacies of building and scaling a CBD brand.&nbsp;</p><br><p>Click on the link below to learn more about the brand:&nbsp;</p><p><a href="https://isospechealth.com/" rel="noopener noreferrer" target="_blank">https://isospechealth.com/</a>&nbsp;</p><br><p>Here are a few key highlights from this episode:</p><br><p>✅ The brand’s origin story&nbsp;</p><p>✅ Manufacturing CBD products in-house vs white labeling&nbsp;</p><p>✅I mportance of accurate labeling for legal compliance and import/export regulations</p><p>✅ How to build trust with customers in the CBD industry</p><p>✅ Differences in the CBD markets in Brazil, Australia and USA</p><p>✅ Challenges of scaling a CBD business</p><p>✅ Strategies for marketing and selling CBD products to different types of customers (B2C, B2B, government)</p><p>✅ Scooter and Greg’s biggest mentors</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#199 Patrick Rynne from Waterlust: The secret to making a splash in sustainable fashion</title>
			<itunes:title>#199 Patrick Rynne from Waterlust: The secret to making a splash in sustainable fashion</itunes:title>
			<pubDate>Thu, 11 May 2023 15:10:19 GMT</pubDate>
			<itunes:duration>37:02</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/645d055b62ead30011d1471a/media.mp3" length="44409150" type="audio/mpeg"/>
			<guid isPermaLink="false">645d055b62ead30011d1471a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/199-patrick-ryne-from-waterlust</link>
			<acast:episodeId>645d055b62ead30011d1471a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>199-patrick-ryne-from-waterlust</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOQ4l6qJKvY1gnIXbGZiEXvwUx/xVX2xpkXEl8LyOpvJySnl1v7ORyo1kV6VQnp8jzW6plEGeu3mUYjVN5rnI+/]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>199</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. Your gateway to unlocking the best-kept secrets in the world of e-commerce. Learn all about logistics, marketing, bootstrapping your business, finding investors, and the A-Z of running your brand directly from industry experts, and experienced entrepreneurs.&nbsp;</p><br><p>Before we jump right in, here’s a little backstory about us:</p><br><p>This show is sponsored by Budai Media. The #1 retention marketing agency that helped over 150+ brands grow their customer lifetime value and make millions in additional revenue through retention marketing services such as email and SMS marketing.&nbsp;</p><br><p>Click on the link below to learn more about us and the work that we do:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>The fashion industry has for long been criticized for its negative impact on the environment</p><br><p>But in an ocean full of fast-fashion brands there are a select few dolphins creating huge waves with their sustainable efforts.&nbsp;</p><br><p>And today, we are excited to have one such dolphin on our podcast - Patrick, the founder of Waterlust, an eco-friendly brand that creates beach and water apparel and accessories with a social mission to preserve our marine life.</p><br><p>Click on the link below to view their eclectic collection:&nbsp;</p><p><a href="https://waterlust.com/" rel="noopener noreferrer" target="_blank">https://waterlust.com/</a>&nbsp;</p><br><p>Join us in this episode as we dive deep into the world of sustainability, fashion, and marine biology.&nbsp;</p><br><p>Here are a few key highlights from this episode:</p><br><p>✅ The brand's origin story&nbsp;</p><p>✅Using recycled plastic to create swimwear&nbsp;</p><p>✅ The key to building an eco-friendly brand and tackling greenwashing</p><p>✅ Waterlust’s unique approach to branding&nbsp;</p><p>✅ How quirky copy can help you reach a wider audience</p><p>✅ The key to finding your authentic voice as a brand</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. Your gateway to unlocking the best-kept secrets in the world of e-commerce. Learn all about logistics, marketing, bootstrapping your business, finding investors, and the A-Z of running your brand directly from industry experts, and experienced entrepreneurs.&nbsp;</p><br><p>Before we jump right in, here’s a little backstory about us:</p><br><p>This show is sponsored by Budai Media. The #1 retention marketing agency that helped over 150+ brands grow their customer lifetime value and make millions in additional revenue through retention marketing services such as email and SMS marketing.&nbsp;</p><br><p>Click on the link below to learn more about us and the work that we do:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>The fashion industry has for long been criticized for its negative impact on the environment</p><br><p>But in an ocean full of fast-fashion brands there are a select few dolphins creating huge waves with their sustainable efforts.&nbsp;</p><br><p>And today, we are excited to have one such dolphin on our podcast - Patrick, the founder of Waterlust, an eco-friendly brand that creates beach and water apparel and accessories with a social mission to preserve our marine life.</p><br><p>Click on the link below to view their eclectic collection:&nbsp;</p><p><a href="https://waterlust.com/" rel="noopener noreferrer" target="_blank">https://waterlust.com/</a>&nbsp;</p><br><p>Join us in this episode as we dive deep into the world of sustainability, fashion, and marine biology.&nbsp;</p><br><p>Here are a few key highlights from this episode:</p><br><p>✅ The brand's origin story&nbsp;</p><p>✅Using recycled plastic to create swimwear&nbsp;</p><p>✅ The key to building an eco-friendly brand and tackling greenwashing</p><p>✅ Waterlust’s unique approach to branding&nbsp;</p><p>✅ How quirky copy can help you reach a wider audience</p><p>✅ The key to finding your authentic voice as a brand</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#198 Parm and Tye From MuteMe: How this tech brand made its way from Kickstarter to Shark Tank</title>
			<itunes:title>#198 Parm and Tye From MuteMe: How this tech brand made its way from Kickstarter to Shark Tank</itunes:title>
			<pubDate>Tue, 09 May 2023 16:08:06 GMT</pubDate>
			<itunes:duration>47:02</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/645a6fe6c7168c0011378da9/media.mp3" length="56406276" type="audio/mpeg"/>
			<guid isPermaLink="false">645a6fe6c7168c0011378da9</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/198-parm-and-tye-from-muteme</link>
			<acast:episodeId>645a6fe6c7168c0011378da9</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>198-parm-and-tye-from-muteme</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPJ7l74uWE6ChEn/ExldpMGltcDe6Ka78bIMxTPHYbbjSfff7UirUD+FKpOQz6fToXlU1gQy2w/SZ17A9JmSiUg]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>198</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p><strong>Ready to level up your e-commerce game?</strong> Tune in to The Ecom Show for the latest e-commerce tips, viral marketing strategies, and direct access to success stories from the creative geniuses behind some of your favorite D2C brands.&nbsp;</p><br><p>This show is created by Daniel Budai, the founder and CEO of Budai Media. A leading retention marketing agency that’s helped 150+ customer obsessed brands generate $50M+ additional sales revenue through their laser focused approach to retention marketing.&nbsp;</p><br><p>Visit our website to learn more about our agency:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Do you have trust issues when it comes to the mute button on your video calls?&nbsp;</p><br><p>If yes, our guests for today have a product that’ll save you from spilling secrets at your next Zoom call.&nbsp;</p><br><p><strong>We’d like to extend a warm welcome to Parm the CEO and co-founder, and Tye the co-founder of MuteMe, a one of its kind product that gives you the physical assurance of knowing when your devices are muted so that you can focus more and stress less.&nbsp;</strong></p><br><p>Started by a group of young entrepreneurs, this brand quickly became a Kickstarter favorite, and even found its way to the hit business reality show, Shark Tank. In just 3 short years, this unique product has become a workplace essential at offices like Google, Facebook and Amazon, and created a big splash in both the B2B and D2C industry.&nbsp;</p><br><p><strong>Click on the link below to learn more about MuteMe:&nbsp;</strong></p><p><a href="https://muteme.com/" rel="noopener noreferrer" target="_blank">https://muteme.com/</a>&nbsp;</p><br><p><strong>Join us in this episode as we discuss:</strong></p><br><p>✅ The inspiration behind starting the brand&nbsp;</p><p>✅ Tye and Parm’s personal stories.&nbsp;</p><p>✅ MuteMe USPs and why investors love it&nbsp;</p><p>✅ How this business penetrated both the B2B and D2C market</p><p>✅ Customer acquisition in B2B and B2C markets&nbsp;</p><p>✅ The Shark Tank effect and preparing your business for it</p><p>✅ Tips for using crowdfunding platforms like Kickstarter&nbsp;</p><br><p><br></p><p>Thank you for listening to this episode. If you liked listening to it, please leave us a review so we can continue bringing you more content like this in the future.&nbsp;</p><br><p><strong>⭐ Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: </strong><a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank"><strong>https://www.thebudaimedia.com/email-cheatsheet</strong></a><strong>&nbsp;</strong></p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p><strong>Check out some previous episodes: </strong><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank"><strong>https://www.thebudaimedia.com/podcast</strong></a><strong>&nbsp;</strong></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p><strong>Ready to level up your e-commerce game?</strong> Tune in to The Ecom Show for the latest e-commerce tips, viral marketing strategies, and direct access to success stories from the creative geniuses behind some of your favorite D2C brands.&nbsp;</p><br><p>This show is created by Daniel Budai, the founder and CEO of Budai Media. A leading retention marketing agency that’s helped 150+ customer obsessed brands generate $50M+ additional sales revenue through their laser focused approach to retention marketing.&nbsp;</p><br><p>Visit our website to learn more about our agency:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Do you have trust issues when it comes to the mute button on your video calls?&nbsp;</p><br><p>If yes, our guests for today have a product that’ll save you from spilling secrets at your next Zoom call.&nbsp;</p><br><p><strong>We’d like to extend a warm welcome to Parm the CEO and co-founder, and Tye the co-founder of MuteMe, a one of its kind product that gives you the physical assurance of knowing when your devices are muted so that you can focus more and stress less.&nbsp;</strong></p><br><p>Started by a group of young entrepreneurs, this brand quickly became a Kickstarter favorite, and even found its way to the hit business reality show, Shark Tank. In just 3 short years, this unique product has become a workplace essential at offices like Google, Facebook and Amazon, and created a big splash in both the B2B and D2C industry.&nbsp;</p><br><p><strong>Click on the link below to learn more about MuteMe:&nbsp;</strong></p><p><a href="https://muteme.com/" rel="noopener noreferrer" target="_blank">https://muteme.com/</a>&nbsp;</p><br><p><strong>Join us in this episode as we discuss:</strong></p><br><p>✅ The inspiration behind starting the brand&nbsp;</p><p>✅ Tye and Parm’s personal stories.&nbsp;</p><p>✅ MuteMe USPs and why investors love it&nbsp;</p><p>✅ How this business penetrated both the B2B and D2C market</p><p>✅ Customer acquisition in B2B and B2C markets&nbsp;</p><p>✅ The Shark Tank effect and preparing your business for it</p><p>✅ Tips for using crowdfunding platforms like Kickstarter&nbsp;</p><br><p><br></p><p>Thank you for listening to this episode. If you liked listening to it, please leave us a review so we can continue bringing you more content like this in the future.&nbsp;</p><br><p><strong>⭐ Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: </strong><a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank"><strong>https://www.thebudaimedia.com/email-cheatsheet</strong></a><strong>&nbsp;</strong></p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p><strong>Check out some previous episodes: </strong><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank"><strong>https://www.thebudaimedia.com/podcast</strong></a><strong>&nbsp;</strong></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#197 Molly Pittman from Smart Marketer: An Expert’s Guide to Paid Advertising and Branding </title>
			<itunes:title>#197 Molly Pittman from Smart Marketer: An Expert’s Guide to Paid Advertising and Branding </itunes:title>
			<pubDate>Thu, 04 May 2023 15:57:52 GMT</pubDate>
			<itunes:duration>42:49</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6453d6000a2d9b00112a7b67/media.mp3" length="51395598" type="audio/mpeg"/>
			<guid isPermaLink="false">6453d6000a2d9b00112a7b67</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/197-molly-pittman-from-smart-marketer</link>
			<acast:episodeId>6453d6000a2d9b00112a7b67</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>197-molly-pittman-from-smart-marketer</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMbp7LfjybG7+C1htNyOTtG+2ari9VdGmL8pXqLCDn97Ve+CkZJX1jgLHdN5nLYiElsMf51g5UGKDSy0IH+0InQ]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>197</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show - a bi-weekly e-commerce podcast here to fuel your learning with innovative strategies, inspirational success-stories, and enriching tips. This show is hosted by Daniel Budai, the founder of Budai Media. A renowned retention marketing agency that helps customer obsessed e-commerce businesses grow their customer lifetime value by 20-50% with their personalized omnichannel approach.&nbsp;</p><br><p>Visit our website to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Are you tired of gambling with your paid advertising and not seeing the results you want?&nbsp;</p><br><p>We’ve got one of the leading digital marketers and the CEO of Smart Marketer, Molly Pittman joining us today to show you how you can get more bang for your buck.&nbsp;</p><br><p>Molly's journey from bartender to digital marketing leader is a testament to the power of hard work and determination. Starting as an intern, she quickly rose through the ranks to become Vice President of Marketing at DigitalMarketer before co-founding Smart Marketer with Ezra Firestone. Today, Molly is a successful author, entrepreneur, podcaster with over five million downloads, and educator who has trained over 10,000 digital marketers.</p><br><p>Join Daniel and Molly in this insightful conversation as they discuss customer value velocity, ad-funnels, and more.&nbsp;</p><br><p>Click on the link below to know more about her:</p><p><a href="https://mollypittman.com/" rel="noopener noreferrer" target="_blank">https://mollypittman.com/</a>&nbsp;</p><br><p>Click on the link below to learn more about Smart Marketer:&nbsp;</p><p><a href="https://smartmarketer.com/" rel="noopener noreferrer" target="_blank">https://smartmarketer.com/</a>&nbsp;</p><br><p>Here are a few key highlights from this episode:</p><br><p>✅ Molly’s personal journey as a digital marketer&nbsp;</p><p>&nbsp;&nbsp;&nbsp;&nbsp;✅ 5 traits that make marketers great at paid advertising</p><p>✅ Navigating the intricacies of creating effective paid ad funnels</p><p>✅ How to identify a good average order value for your product&nbsp;</p><p>✅ What is customer value velocity, and how brands can benefit from using it</p><p>✅ The key to creating valuable content for your brand&nbsp;</p><p>✅ How Perpetual Traffic managed to get over 5M+ streams&nbsp;</p><br><p><br></p><p>If you enjoyed the episode, please consider leaving us a review on your favorite podcast platform.</p><br><p><br></p><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show - a bi-weekly e-commerce podcast here to fuel your learning with innovative strategies, inspirational success-stories, and enriching tips. This show is hosted by Daniel Budai, the founder of Budai Media. A renowned retention marketing agency that helps customer obsessed e-commerce businesses grow their customer lifetime value by 20-50% with their personalized omnichannel approach.&nbsp;</p><br><p>Visit our website to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Are you tired of gambling with your paid advertising and not seeing the results you want?&nbsp;</p><br><p>We’ve got one of the leading digital marketers and the CEO of Smart Marketer, Molly Pittman joining us today to show you how you can get more bang for your buck.&nbsp;</p><br><p>Molly's journey from bartender to digital marketing leader is a testament to the power of hard work and determination. Starting as an intern, she quickly rose through the ranks to become Vice President of Marketing at DigitalMarketer before co-founding Smart Marketer with Ezra Firestone. Today, Molly is a successful author, entrepreneur, podcaster with over five million downloads, and educator who has trained over 10,000 digital marketers.</p><br><p>Join Daniel and Molly in this insightful conversation as they discuss customer value velocity, ad-funnels, and more.&nbsp;</p><br><p>Click on the link below to know more about her:</p><p><a href="https://mollypittman.com/" rel="noopener noreferrer" target="_blank">https://mollypittman.com/</a>&nbsp;</p><br><p>Click on the link below to learn more about Smart Marketer:&nbsp;</p><p><a href="https://smartmarketer.com/" rel="noopener noreferrer" target="_blank">https://smartmarketer.com/</a>&nbsp;</p><br><p>Here are a few key highlights from this episode:</p><br><p>✅ Molly’s personal journey as a digital marketer&nbsp;</p><p>&nbsp;&nbsp;&nbsp;&nbsp;✅ 5 traits that make marketers great at paid advertising</p><p>✅ Navigating the intricacies of creating effective paid ad funnels</p><p>✅ How to identify a good average order value for your product&nbsp;</p><p>✅ What is customer value velocity, and how brands can benefit from using it</p><p>✅ The key to creating valuable content for your brand&nbsp;</p><p>✅ How Perpetual Traffic managed to get over 5M+ streams&nbsp;</p><br><p><br></p><p>If you enjoyed the episode, please consider leaving us a review on your favorite podcast platform.</p><br><p><br></p><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#196 Nabeel Ahmed From NAB Leather: Marketing Strategies For Homegrown Brands </title>
			<itunes:title>#196 Nabeel Ahmed From NAB Leather: Marketing Strategies For Homegrown Brands </itunes:title>
			<pubDate>Tue, 02 May 2023 16:26:04 GMT</pubDate>
			<itunes:duration>30:14</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6451399cc2e32900114150e3/media.mp3" length="36292572" type="audio/mpeg"/>
			<guid isPermaLink="false">6451399cc2e32900114150e3</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/196-nabeel-ahmed-from-nab-leather</link>
			<acast:episodeId>6451399cc2e32900114150e3</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>196-nabeel-ahmed-from-nab-leather</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONPXacrk5vLzLCGWxC6cc/lVeFD8+V4giAEhFjo+pHhMOH59CieF+OhYgwieeZf9/uBpILhmvGPgGmbAlRC9KxT]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>196</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. Your bi-weekly dose for discovering new stories, tried and tested business strategies, and gaining valuable tips to help you grow your business. This show is hosted by Daniel Budai. Apart from being our podcast host, he is also the founder of Budai Media - a top notch retention marketing agency that’s made $50M+ for over 150+ brands through their unique and personalized approach to retention marketing.&nbsp;</p><br><p>Click on the link below to visit the website:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><p>&nbsp;</p><p>Our guest today is Nabeel Ahmed, the founder of NAB Leather.</p><br><p>With a commitment to supporting local craftsmen, using the finest materials and processes, and ethically sourced full-grain leathers, this homegrown brand is crafting a truly unique and timeless product that their customers can cherish for years to come. Join us in this episode as we discuss his passion for leather, the challenges of building a luxury homegrown brand, and the future of the industry.</p><br><p>Explore their versatile range of premium belts, wallets, guitar-straps, and handbags:&nbsp;</p><p><a href="https://nableather.com/" rel="noopener noreferrer" target="_blank">https://nableather.com/</a>&nbsp;</p><br><p>Here are a few key highlights from this episode:&nbsp;</p><br><p>✅ The importance of homegrown brands in Canadian Markets&nbsp;</p><p>✅ Nabeel’s personal struggles and learnings from building a brand from scratch</p><p>✅ How Etsy can help you boost your small business</p><p>✅ NAB Leather’s versatile range of products, and plans for the future</p><p>✅ Why businesses need social-proof, and how to generate it</p><p>✅ Power of Omnichannel marketing&nbsp;</p><p>✅ 3 retention marketing tools recommended by Nabeel: Klaviyo, Loox, Aftersell</p><br><p>If you enjoyed listening to this episode, please leave us a review.&nbsp;</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Browse through the tools recommended by Nabeel 👇</p><br><p>Aftersales: <a href="https://apps.shopify.com/aftersell?st_source=autocomplete" rel="noopener noreferrer" target="_blank">https://apps.shopify.com/aftersell</a>&nbsp;</p><p>Loox: <a href="https://apps.shopify.com/loox" rel="noopener noreferrer" target="_blank">https://apps.shopify.com/loox</a>&nbsp;</p><p>Klaviyo: <a href="https://www.klaviyo.com/" rel="noopener noreferrer" target="_blank">https://www.klaviyo.com/</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. Your bi-weekly dose for discovering new stories, tried and tested business strategies, and gaining valuable tips to help you grow your business. This show is hosted by Daniel Budai. Apart from being our podcast host, he is also the founder of Budai Media - a top notch retention marketing agency that’s made $50M+ for over 150+ brands through their unique and personalized approach to retention marketing.&nbsp;</p><br><p>Click on the link below to visit the website:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><p>&nbsp;</p><p>Our guest today is Nabeel Ahmed, the founder of NAB Leather.</p><br><p>With a commitment to supporting local craftsmen, using the finest materials and processes, and ethically sourced full-grain leathers, this homegrown brand is crafting a truly unique and timeless product that their customers can cherish for years to come. Join us in this episode as we discuss his passion for leather, the challenges of building a luxury homegrown brand, and the future of the industry.</p><br><p>Explore their versatile range of premium belts, wallets, guitar-straps, and handbags:&nbsp;</p><p><a href="https://nableather.com/" rel="noopener noreferrer" target="_blank">https://nableather.com/</a>&nbsp;</p><br><p>Here are a few key highlights from this episode:&nbsp;</p><br><p>✅ The importance of homegrown brands in Canadian Markets&nbsp;</p><p>✅ Nabeel’s personal struggles and learnings from building a brand from scratch</p><p>✅ How Etsy can help you boost your small business</p><p>✅ NAB Leather’s versatile range of products, and plans for the future</p><p>✅ Why businesses need social-proof, and how to generate it</p><p>✅ Power of Omnichannel marketing&nbsp;</p><p>✅ 3 retention marketing tools recommended by Nabeel: Klaviyo, Loox, Aftersell</p><br><p>If you enjoyed listening to this episode, please leave us a review.&nbsp;</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Browse through the tools recommended by Nabeel 👇</p><br><p>Aftersales: <a href="https://apps.shopify.com/aftersell?st_source=autocomplete" rel="noopener noreferrer" target="_blank">https://apps.shopify.com/aftersell</a>&nbsp;</p><p>Loox: <a href="https://apps.shopify.com/loox" rel="noopener noreferrer" target="_blank">https://apps.shopify.com/loox</a>&nbsp;</p><p>Klaviyo: <a href="https://www.klaviyo.com/" rel="noopener noreferrer" target="_blank">https://www.klaviyo.com/</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#195 Tom Hollings From Different Drop: How Different Drop Manages Thousands of Wine Products</title>
			<itunes:title>#195 Tom Hollings From Different Drop: How Different Drop Manages Thousands of Wine Products</itunes:title>
			<pubDate>Fri, 28 Apr 2023 13:07:32 GMT</pubDate>
			<itunes:duration>32:48</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/644bc021d0f6e200128398cf/media.mp3" length="39366630" type="audio/mpeg"/>
			<guid isPermaLink="false">644bc021d0f6e200128398cf</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/195-tom-hollings-from-different-drop</link>
			<acast:episodeId>644bc021d0f6e200128398cf</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>195-tom-hollings-from-different-drop</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOO47s4hYqywJn0qyEEUHDfNx62ffBHYDinLY1G0Jni8z1/eJluWZUfy550cy4pvlj90knQmoG8UEdorMpb9UeFl]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>195</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. From expert tips, to real-life success stories, our podcast is the ultimate destination for aspiring entrepreneurs looking to upskill themselves. This show is sponsored by Budai Media, a leading retention marketing agency that’s helped over 150+ customer obsessed brands grow. Our founder Daniel, created the podcast to share the unique perspective and learnings experienced business owners have with the rest of the world.</p><br><p>Visit our website to discover more about the expansive world of retention marketing.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>If you've ever felt like you're drowning in a sea of inventory, you're not alone.</p><br><p>Inventory management can be a challenging task,</p><br><p>But it can also take your business to a whole new league if done masterfully.&nbsp;</p><br><p>And that’s where our guest for today, Tom Hollings comes in. As the co-founder of one of&nbsp; Australia’s biggest wine retail outlets, he’s no stranger to the world of inventory management.&nbsp;</p><br><p>His brand Different Drop works with over 1400 wineries, spread across 200+ regions from around the globe, and they’ve sold over 1 million + wines.&nbsp;</p><br><p>Click on the link below to learn more about the brand:</p><p><a href="https://www.differentdrop.com/" rel="noopener noreferrer" target="_blank">https://www.differentdrop.com/</a>&nbsp;</p><br><p>So get your glasses ready, and join us as we uncork Tom’s secret to success in this episode of The Ecom Show.</p><br><p>Here are a few highlights from this episode:</p><br><p>🍷Different Drops journey as a brand in the last 10 years</p><p>🍷Strategies to manage an e-com store with a large inventory</p><p>🍷The key to working with hundreds of suppliers</p><p>🍷Advertising landscape in the alcohol industry&nbsp;</p><p>🍷Tips to differentiate yourself as a retailer&nbsp;</p><p>🍷How to creatively showcase your products.&nbsp;</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. From expert tips, to real-life success stories, our podcast is the ultimate destination for aspiring entrepreneurs looking to upskill themselves. This show is sponsored by Budai Media, a leading retention marketing agency that’s helped over 150+ customer obsessed brands grow. Our founder Daniel, created the podcast to share the unique perspective and learnings experienced business owners have with the rest of the world.</p><br><p>Visit our website to discover more about the expansive world of retention marketing.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>If you've ever felt like you're drowning in a sea of inventory, you're not alone.</p><br><p>Inventory management can be a challenging task,</p><br><p>But it can also take your business to a whole new league if done masterfully.&nbsp;</p><br><p>And that’s where our guest for today, Tom Hollings comes in. As the co-founder of one of&nbsp; Australia’s biggest wine retail outlets, he’s no stranger to the world of inventory management.&nbsp;</p><br><p>His brand Different Drop works with over 1400 wineries, spread across 200+ regions from around the globe, and they’ve sold over 1 million + wines.&nbsp;</p><br><p>Click on the link below to learn more about the brand:</p><p><a href="https://www.differentdrop.com/" rel="noopener noreferrer" target="_blank">https://www.differentdrop.com/</a>&nbsp;</p><br><p>So get your glasses ready, and join us as we uncork Tom’s secret to success in this episode of The Ecom Show.</p><br><p>Here are a few highlights from this episode:</p><br><p>🍷Different Drops journey as a brand in the last 10 years</p><p>🍷Strategies to manage an e-com store with a large inventory</p><p>🍷The key to working with hundreds of suppliers</p><p>🍷Advertising landscape in the alcohol industry&nbsp;</p><p>🍷Tips to differentiate yourself as a retailer&nbsp;</p><p>🍷How to creatively showcase your products.&nbsp;</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#194 Johnpaul Manning From INSULATION4LESS LTD: Transforming The Way Builders Shop Online</title>
			<itunes:title>#194 Johnpaul Manning From INSULATION4LESS LTD: Transforming The Way Builders Shop Online</itunes:title>
			<pubDate>Thu, 27 Apr 2023 12:36:45 GMT</pubDate>
			<itunes:duration>35:16</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/644a6c5d37f22500113358a0/media.mp3" length="42327936" type="audio/mpeg"/>
			<guid isPermaLink="false">644a6c5d37f22500113358a0</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/194-johnpaul-manning-from-insulation4less</link>
			<acast:episodeId>644a6c5d37f22500113358a0</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>194-johnpaul-manning-from-insulation4less</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONuNw7ou/tO3U9VXxr4FcT7whiSXMUZFHF81ROwVrbsy6F2SaGg2KUZuCi6X+yqUiWHde7VT1tW5M6mLNNa9Qv8]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>194</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/show-cover.jpg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. Get real-life lessons, tips, and insights into the e-commerce industry from homegrown brands that have paved their way to success across all niches. Hosted by Daniel Budai, the founder of Budai Media - a top retention marketing agency, this podcast is one of his many efforts in creating an engaging business community for thriving entrepreneurs.&nbsp;</p><br><p>Click the link below to learn more about our agency:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>When it comes to things like building supplies, most people still think of just local brick-and-mortar stores.</p><br><p>But like everything else, even this traditional industry has moved online.&nbsp;</p><br><p>Hear more about thriving in this industry from our guest: Johnpaul Manning.&nbsp;</p><br><p>He’s the founder of six different e-commerce stores that provide building materials, and the cheapest insulation materials, to both the US and UK markets. As one of the leading online suppliers in this niche, he provides a unique insight into what it takes to succeed in this industry, and lends us his expertise on dropshipping, customer-satisfaction, and customer retention.</p><br><p>Join us in this episode to learn more about:&nbsp;</p><p>✅ How INUSLATION4LESS launched its way to success after the 2008 crash</p><p>✅ Challenges of building a building supplies store online</p><p>✅ Johnpaul’s secret to running six successful websites</p><p>✅ The key differences between US and European markets</p><p>✅ Tips for maintaining high customer satisfaction with the dropshipping model</p><p>✅Customer Retention and email marketing in the e-commerce construction space</p><br><p>Visit Johnpaul Manning’s websites to learn more about his businesses:&nbsp;</p><p><br></p><ul><li><a href="http://www.insulation4us.com" rel="noopener noreferrer" target="_blank">www.insulation4us.com</a>&nbsp;</li><li><a href="http://www.roofing4us.com" rel="noopener noreferrer" target="_blank">www.roofing4us.com</a></li><li><a href="http://www.insulation4less.co.uk" rel="noopener noreferrer" target="_blank">www.insulation4less.co.uk</a></li><li><a href="http://www.build4less.co.uk" rel="noopener noreferrer" target="_blank">www.build4less.co.uk</a></li><li><a href="http://www.tiles4less.co.uk" rel="noopener noreferrer" target="_blank">www.tiles4less.co.uk</a></li><li><a href="http://www.building-supplies-online.co.uk" rel="noopener noreferrer" target="_blank">www.building-supplies-online.co.uk</a></li></ul><p><br></p><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. Get real-life lessons, tips, and insights into the e-commerce industry from homegrown brands that have paved their way to success across all niches. Hosted by Daniel Budai, the founder of Budai Media - a top retention marketing agency, this podcast is one of his many efforts in creating an engaging business community for thriving entrepreneurs.&nbsp;</p><br><p>Click the link below to learn more about our agency:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>When it comes to things like building supplies, most people still think of just local brick-and-mortar stores.</p><br><p>But like everything else, even this traditional industry has moved online.&nbsp;</p><br><p>Hear more about thriving in this industry from our guest: Johnpaul Manning.&nbsp;</p><br><p>He’s the founder of six different e-commerce stores that provide building materials, and the cheapest insulation materials, to both the US and UK markets. As one of the leading online suppliers in this niche, he provides a unique insight into what it takes to succeed in this industry, and lends us his expertise on dropshipping, customer-satisfaction, and customer retention.</p><br><p>Join us in this episode to learn more about:&nbsp;</p><p>✅ How INUSLATION4LESS launched its way to success after the 2008 crash</p><p>✅ Challenges of building a building supplies store online</p><p>✅ Johnpaul’s secret to running six successful websites</p><p>✅ The key differences between US and European markets</p><p>✅ Tips for maintaining high customer satisfaction with the dropshipping model</p><p>✅Customer Retention and email marketing in the e-commerce construction space</p><br><p>Visit Johnpaul Manning’s websites to learn more about his businesses:&nbsp;</p><p><br></p><ul><li><a href="http://www.insulation4us.com" rel="noopener noreferrer" target="_blank">www.insulation4us.com</a>&nbsp;</li><li><a href="http://www.roofing4us.com" rel="noopener noreferrer" target="_blank">www.roofing4us.com</a></li><li><a href="http://www.insulation4less.co.uk" rel="noopener noreferrer" target="_blank">www.insulation4less.co.uk</a></li><li><a href="http://www.build4less.co.uk" rel="noopener noreferrer" target="_blank">www.build4less.co.uk</a></li><li><a href="http://www.tiles4less.co.uk" rel="noopener noreferrer" target="_blank">www.tiles4less.co.uk</a></li><li><a href="http://www.building-supplies-online.co.uk" rel="noopener noreferrer" target="_blank">www.building-supplies-online.co.uk</a></li></ul><p><br></p><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#193 Michael Jackness From Ecom Crew: Scaling Multiple Business Using Amazon FBA</title>
			<itunes:title>#193 Michael Jackness From Ecom Crew: Scaling Multiple Business Using Amazon FBA</itunes:title>
			<pubDate>Tue, 25 Apr 2023 15:09:52 GMT</pubDate>
			<itunes:duration>41:41</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6447ed40d2be4f0011b72534/media.mp3" length="49993506" type="audio/mpeg"/>
			<guid isPermaLink="false">6447ed40d2be4f0011b72534</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/193-michael-jackness-from-ecom-crew</link>
			<acast:episodeId>6447ed40d2be4f0011b72534</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>193-michael-jackness-from-ecom-crew</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOONV0Fn34xi3Q4ZlbRUjAvLAce3i/g9X3d06MQuR6v1vuowqhJ4pm4NLdi9TB3qudJxXM/bbbk0otoReqN0FJ/q]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>193</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1682435213998-ea2359032ce1de4ea62fc8d1d84f8de3.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Ready to uncover the secrets successful businesses use, to scale your own e-commerce brand to all new heights? Tune in to The Ecom Show, an e-commerce podcast, dedicated to bringing you real-world tips, strategies, and success stories from some of the coolest brands in the game.&nbsp;</p><br><p>This show is created and hosted by Daniel Budai, the founder of Budai Media. A top retention marketing agency that helps e-commerce brands fuel their business with personalized SMS and email marketing strategies. Budai Media has worked with 150+ happy e-commerce brands, and made over $50M+ in additional sales revenue.&nbsp;</p><br><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>We’ve got the king of all trades - Michael Jackness, here with us today to share with us his secret to successfully scaling 5 businesses.&nbsp;</p><br><p>With over 20+ years of experience under his belt, he is a true e-commerce expert who has sold tens of millions of dollars worth of products and hundreds of thousands of individual items. He co-created Ecom Crew, a thriving e-commerce community that provides invaluable insights through their active blog, and widely-successful podcast with over 500+ episodes.</p><br><p>Click on the link below to learn more about him:&nbsp;</p><br><p><a href="https://www.ecomcrew.com/" rel="noopener noreferrer" target="_blank">https://www.ecomcrew.com/</a></p><br><p>Join us in this episode to learn more about:</p><br><p>✅ Michael’s e-commerce success stories</p><p>✅ Amazon FBA strategies to grow your e-com brand</p><p>✅ Digital marketing tips for e-commerce brands</p><p>✅ Challenges of scaling a brand and how to overcome them</p><p>✅ Emerging e-commerce trends such as AI.</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Ready to uncover the secrets successful businesses use, to scale your own e-commerce brand to all new heights? Tune in to The Ecom Show, an e-commerce podcast, dedicated to bringing you real-world tips, strategies, and success stories from some of the coolest brands in the game.&nbsp;</p><br><p>This show is created and hosted by Daniel Budai, the founder of Budai Media. A top retention marketing agency that helps e-commerce brands fuel their business with personalized SMS and email marketing strategies. Budai Media has worked with 150+ happy e-commerce brands, and made over $50M+ in additional sales revenue.&nbsp;</p><br><p>Click on the link below to learn more about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>We’ve got the king of all trades - Michael Jackness, here with us today to share with us his secret to successfully scaling 5 businesses.&nbsp;</p><br><p>With over 20+ years of experience under his belt, he is a true e-commerce expert who has sold tens of millions of dollars worth of products and hundreds of thousands of individual items. He co-created Ecom Crew, a thriving e-commerce community that provides invaluable insights through their active blog, and widely-successful podcast with over 500+ episodes.</p><br><p>Click on the link below to learn more about him:&nbsp;</p><br><p><a href="https://www.ecomcrew.com/" rel="noopener noreferrer" target="_blank">https://www.ecomcrew.com/</a></p><br><p>Join us in this episode to learn more about:</p><br><p>✅ Michael’s e-commerce success stories</p><p>✅ Amazon FBA strategies to grow your e-com brand</p><p>✅ Digital marketing tips for e-commerce brands</p><p>✅ Challenges of scaling a brand and how to overcome them</p><p>✅ Emerging e-commerce trends such as AI.</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#192 Yong-Soo Chung from Urban EDC: How Urban EDC Stands Out in a Crowded Market of Everyday Carry Brands</title>
			<itunes:title>#192 Yong-Soo Chung from Urban EDC: How Urban EDC Stands Out in a Crowded Market of Everyday Carry Brands</itunes:title>
			<pubDate>Mon, 24 Apr 2023 17:24:33 GMT</pubDate>
			<itunes:duration>37:36</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6446bb514561b100110eef0d/media.mp3" length="45132120" type="audio/mpeg"/>
			<guid isPermaLink="false">6446bb514561b100110eef0d</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/192-yong-soo-chung-from-urban-edc</link>
			<acast:episodeId>6446bb514561b100110eef0d</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>192-yong-soo-chung-from-urban-edc</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONgbSzkTmAKL3bRr/hObfDfGe0P2cj66emZ472PG99knjGh4FNp3NOOV/dCtLveCi+DKiLxxrG3hJYl+5eJY4oD]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>192</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1682357063499-3bd1c83d0ded312cb2c7f0df37a1759e.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Curious about how viral e-commerce brands, and successful businesses run their e-commerce stores? Tune in to The Ecom Show. Your go-to destination for uncovering the strategies, tips, and learnings that have helped real-world entrepreneurs make it big with their brand.</p><br><p>This show is sponsored by our host Daniel Budai’s company, Budai Media. A leading retention marketing agency that helps customer obsessed businesses scale their e-com store with personalized email and SMS marketing strategies.&nbsp;</p><br><p>Click here to learn more about our agency:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>From wallets and fidget-toys, to notebooks and pocket-knives,&nbsp;</p><br><p>You can find everything you need to shoot your next what’s in my bag video at our guest’s e-com store.&nbsp;</p><br><p>We’d like to extend a warm welcome to Yong-Soo Chung, the man behind Urban EDC, the brand that creates viral everyday products. Short for Urban Everyday Carry, this brand carries a versatile and diverse range of everyday items like flashlights, knives, wallets, bottle-openers and more.&nbsp;</p><br><p>With a focus on design and aesthetics, they’ve managed to create a thriving community of 169k+ followers on Instagram. Join us in this episode as we discuss how this brand uses exclusive weekly social media gear drops, and other creative strategies to create buzz around their products.</p><br><p>Visit their website to learn more about their products:&nbsp;</p><br><p>Here are a few key highlights from this episode:&nbsp;</p><br><p>✅Yong-Soo Chung’s motivation for starting Urban EDC</p><p>✅Importance of building a strong brand identity</p><p>✅Branding tips for brands with an extensive product line</p><p>✅How to leverage social media for product launches</p><p>✅Tips for driving social media traffic to emails.&nbsp;</p><br><p>Did you find our podcast helpful? We'd love to hear from you! Please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us provide the best possible content for our listeners.</p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Curious about how viral e-commerce brands, and successful businesses run their e-commerce stores? Tune in to The Ecom Show. Your go-to destination for uncovering the strategies, tips, and learnings that have helped real-world entrepreneurs make it big with their brand.</p><br><p>This show is sponsored by our host Daniel Budai’s company, Budai Media. A leading retention marketing agency that helps customer obsessed businesses scale their e-com store with personalized email and SMS marketing strategies.&nbsp;</p><br><p>Click here to learn more about our agency:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>From wallets and fidget-toys, to notebooks and pocket-knives,&nbsp;</p><br><p>You can find everything you need to shoot your next what’s in my bag video at our guest’s e-com store.&nbsp;</p><br><p>We’d like to extend a warm welcome to Yong-Soo Chung, the man behind Urban EDC, the brand that creates viral everyday products. Short for Urban Everyday Carry, this brand carries a versatile and diverse range of everyday items like flashlights, knives, wallets, bottle-openers and more.&nbsp;</p><br><p>With a focus on design and aesthetics, they’ve managed to create a thriving community of 169k+ followers on Instagram. Join us in this episode as we discuss how this brand uses exclusive weekly social media gear drops, and other creative strategies to create buzz around their products.</p><br><p>Visit their website to learn more about their products:&nbsp;</p><br><p>Here are a few key highlights from this episode:&nbsp;</p><br><p>✅Yong-Soo Chung’s motivation for starting Urban EDC</p><p>✅Importance of building a strong brand identity</p><p>✅Branding tips for brands with an extensive product line</p><p>✅How to leverage social media for product launches</p><p>✅Tips for driving social media traffic to emails.&nbsp;</p><br><p>Did you find our podcast helpful? We'd love to hear from you! Please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us provide the best possible content for our listeners.</p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.&nbsp;</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#191 Carlo Edoardo Ferraris From Rolling Square: The Secret To This Minimal Tech Company’s Design Success</title>
			<itunes:title>#191 Carlo Edoardo Ferraris From Rolling Square: The Secret To This Minimal Tech Company’s Design Success</itunes:title>
			<pubDate>Fri, 21 Apr 2023 12:07:15 GMT</pubDate>
			<itunes:duration>34:34</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64427c748aa57e001152e0aa/media.mp3" length="41462460" type="audio/mpeg"/>
			<guid isPermaLink="false">64427c748aa57e001152e0aa</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/191-carlo-edoardo-ferraris-from-rolling-square</link>
			<acast:episodeId>64427c748aa57e001152e0aa</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>191-carlo-edoardo-ferraris-from-rolling-square</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPWdKAWEfBPeEIArG2/hCtrBD5VnGhDy29NI8yywL4Li7SmlouoP1lX6q9jeWlouSV9Qr8Vu9VYfVt/9dxs0yO8]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>191</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1682078677993-7e8b46a4ebe9c368ef7bef3a7cea9df9.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show- the ultimate destination for discovering the latest news, tips, and trends from the world of e-commerce.</p><br><p>This show was created by Daniel Budai, the founder of Budai Media. A leading retention marketing agency that’s generated $50M+ additional sales revenue for 150+ brands through their personalized email and SMS marketing strategies.</p><br><p>This podcast aims to share inspiring stories and actionable tips from brands across the world with other aspiring e-commerce enthusiasts.</p><br><p>Visit our website to learn more about the agency:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>Tired of tangled wires and bulky tech gadgets cluttering your workspace?</p><br><p>Meet Rolling Square - a minimalist tech company that designs gadgets that solve your everyday tech issues. They’re the company behind the world’s smallest keychain power bank Tau, which has also been recognized by CES Innovator Awards 2021 for its sleek and functional design. Aside from this, the Swiss company also boasts a wide variety of other functional tech products like cables, chargers, and phone holders that help you organize and get more out of your workspace.</p><br><p>Founded in 2014, this brand is one of the early innovators in the minimalist tech space. By using crowdfunding as a means to gauge customer needs and interest, Rolling Square has been able to understand design and innovate in a way that truly resonates with their audience. Join us in this episode as we speak to the co-founder of the brand - Carlo Edoardo Ferraris, about everything from crowdfunding to innovative design.</p><br><p>Visit their website to learn more about them:&nbsp;</p><p><a href="https://rollingsquare.com/" rel="noopener noreferrer" target="_blank">https://rollingsquare.com/</a>&nbsp;</p><br><p>Join Daniel and Carlo as they discuss:</p><br><p>✅Inspiration behind starting the brand</p><p>✅How to use crowdfunding to pioneer a customer-first approach</p><p>✅An overview of their past product launches, and plans for the future</p><p>✅The brand’s design process and mission&nbsp;</p><p>✅How to deal with competitors imitation&nbsp;</p><p>✅Carlo’s advice to other entrepreneurs</p><br><p>We hope you enjoyed this episode. If you found it helpful, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us provide you with the best possible content.</p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;&nbsp;</p><br><p>Subscribe to my weekly newsletter: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show- the ultimate destination for discovering the latest news, tips, and trends from the world of e-commerce.</p><br><p>This show was created by Daniel Budai, the founder of Budai Media. A leading retention marketing agency that’s generated $50M+ additional sales revenue for 150+ brands through their personalized email and SMS marketing strategies.</p><br><p>This podcast aims to share inspiring stories and actionable tips from brands across the world with other aspiring e-commerce enthusiasts.</p><br><p>Visit our website to learn more about the agency:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;&nbsp;</p><br><p>Tired of tangled wires and bulky tech gadgets cluttering your workspace?</p><br><p>Meet Rolling Square - a minimalist tech company that designs gadgets that solve your everyday tech issues. They’re the company behind the world’s smallest keychain power bank Tau, which has also been recognized by CES Innovator Awards 2021 for its sleek and functional design. Aside from this, the Swiss company also boasts a wide variety of other functional tech products like cables, chargers, and phone holders that help you organize and get more out of your workspace.</p><br><p>Founded in 2014, this brand is one of the early innovators in the minimalist tech space. By using crowdfunding as a means to gauge customer needs and interest, Rolling Square has been able to understand design and innovate in a way that truly resonates with their audience. Join us in this episode as we speak to the co-founder of the brand - Carlo Edoardo Ferraris, about everything from crowdfunding to innovative design.</p><br><p>Visit their website to learn more about them:&nbsp;</p><p><a href="https://rollingsquare.com/" rel="noopener noreferrer" target="_blank">https://rollingsquare.com/</a>&nbsp;</p><br><p>Join Daniel and Carlo as they discuss:</p><br><p>✅Inspiration behind starting the brand</p><p>✅How to use crowdfunding to pioneer a customer-first approach</p><p>✅An overview of their past product launches, and plans for the future</p><p>✅The brand’s design process and mission&nbsp;</p><p>✅How to deal with competitors imitation&nbsp;</p><p>✅Carlo’s advice to other entrepreneurs</p><br><p>We hope you enjoyed this episode. If you found it helpful, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us provide you with the best possible content.</p><br><p>As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.</p><br><p>You can access it by clicking on the following link: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms!</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;&nbsp;</p><br><p>Subscribe to my weekly newsletter: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#190 Tanner Leatherstein From Pegai: How Pegai Turns Customers Into Lifelong Community Members</title>
			<itunes:title>#190 Tanner Leatherstein From Pegai: How Pegai Turns Customers Into Lifelong Community Members</itunes:title>
			<pubDate>Thu, 20 Apr 2023 16:07:46 GMT</pubDate>
			<itunes:duration>35:19</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/644163524561b1001112d99c/media.mp3" length="42386400" type="audio/mpeg"/>
			<guid isPermaLink="false">644163524561b1001112d99c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/190-tanner-leatherstein-from-pegai</link>
			<acast:episodeId>644163524561b1001112d99c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>190-tanner-leatherstein-from-pegai</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMsXsHmVPg0/+9fzp/uik3e0vdc0YdMUGZ99oqyVGBS0reJ8fSXnI3bSLfZNGmMzG56Pp+f3CnQLB56qPbUawxs]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>190</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1682006851090-b70dd097e88bec15b4f370d27c722f41.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show! Your all access pass to everything e-commerce. Uncover the latest tips, strategies, and insights about e-commerce from the best of the best in the industry. This show is sponsored by Budai Media - #1 e-commerce retention marketing agency.</p><br><p>Our host and founder Daniel launched this podcast as a way to share real-world e-com success stories with other e-com enthusiasts.&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Ever wondered what that $2,000 bag from your favorite high-end brand is actually worth?&nbsp;</p><br><p>When it comes to leather, high-end doesn’t always translate to high quality.&nbsp;</p><br><p>Fortunately, we have craftsman: Tanner Leatherstein here with us to help us uncover what high-end brands are hiding about their hide products.&nbsp;</p><br><p>Tanner is the founder of Pegai. An authentic leather brand that crafts premium quality leather goods. He crafted his first bag at the young age of 5, and he’s been spreading the joy and knowledge of leather goods ever since. In fact, his Tik-Tok videos have over 700,000+ views!&nbsp;</p><br><p>He also has a community called the Tanner’s Club, where he shares his wealth of knowledge about the leather industry with other enthusiasts in the industry, and helps them learn how to distinguish between high-end and high-quality leather.&nbsp;</p><br><p>Click on the link below to learn more about him:&nbsp;</p><p><a href="https://www.tannerleatherstein.com" rel="noopener noreferrer" target="_blank">https://www.tannerleatherstein.com</a>&nbsp;</p><br><p>Shop from collection:&nbsp;</p><p><a href="https://www.pegai.com/" rel="noopener noreferrer" target="_blank">https://www.pegai.com/</a>&nbsp;</p><br><p>Join us in this episode to learn more about Tanner’s inspiration behind starting Pegai, his approach to social-entrepreneurship, and the markers to differentiate between high-quality and high-end leather.&nbsp;</p><br><p>Here are some key highlights from today’s episode:</p><br><p>✅Pegai’s origin story&nbsp;</p><br><p>✅The importance of high-quality leather, and how to identify it</p><br><p>✅Pegai’s secret to creating a loyal community</p><br><p>✅The brand’s social mission</p><br><p>✅Tanner’s advice to new business owners.&nbsp;</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: https://www.thebudaimedia.com/email-cheatsheet&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show! Your all access pass to everything e-commerce. Uncover the latest tips, strategies, and insights about e-commerce from the best of the best in the industry. This show is sponsored by Budai Media - #1 e-commerce retention marketing agency.</p><br><p>Our host and founder Daniel launched this podcast as a way to share real-world e-com success stories with other e-com enthusiasts.&nbsp;</p><br><p>Click on the link below to learn more about us:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Ever wondered what that $2,000 bag from your favorite high-end brand is actually worth?&nbsp;</p><br><p>When it comes to leather, high-end doesn’t always translate to high quality.&nbsp;</p><br><p>Fortunately, we have craftsman: Tanner Leatherstein here with us to help us uncover what high-end brands are hiding about their hide products.&nbsp;</p><br><p>Tanner is the founder of Pegai. An authentic leather brand that crafts premium quality leather goods. He crafted his first bag at the young age of 5, and he’s been spreading the joy and knowledge of leather goods ever since. In fact, his Tik-Tok videos have over 700,000+ views!&nbsp;</p><br><p>He also has a community called the Tanner’s Club, where he shares his wealth of knowledge about the leather industry with other enthusiasts in the industry, and helps them learn how to distinguish between high-end and high-quality leather.&nbsp;</p><br><p>Click on the link below to learn more about him:&nbsp;</p><p><a href="https://www.tannerleatherstein.com" rel="noopener noreferrer" target="_blank">https://www.tannerleatherstein.com</a>&nbsp;</p><br><p>Shop from collection:&nbsp;</p><p><a href="https://www.pegai.com/" rel="noopener noreferrer" target="_blank">https://www.pegai.com/</a>&nbsp;</p><br><p>Join us in this episode to learn more about Tanner’s inspiration behind starting Pegai, his approach to social-entrepreneurship, and the markers to differentiate between high-quality and high-end leather.&nbsp;</p><br><p>Here are some key highlights from today’s episode:</p><br><p>✅Pegai’s origin story&nbsp;</p><br><p>✅The importance of high-quality leather, and how to identify it</p><br><p>✅Pegai’s secret to creating a loyal community</p><br><p>✅The brand’s social mission</p><br><p>✅Tanner’s advice to new business owners.&nbsp;</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: https://www.thebudaimedia.com/email-cheatsheet&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><br><p>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><p>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#189 Toby From Pony Jet: From Social Media to Sales: The Secrets of Pony Jet’s Viral Marketing Success</title>
			<itunes:title>#189 Toby From Pony Jet: From Social Media to Sales: The Secrets of Pony Jet’s Viral Marketing Success</itunes:title>
			<pubDate>Tue, 18 Apr 2023 18:28:18 GMT</pubDate>
			<itunes:duration>24:33</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/643ee142c9ba5a00112e3c4c/media.mp3" length="29444976" type="audio/mpeg"/>
			<guid isPermaLink="false">643ee142c9ba5a00112e3c4c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/189-toby-from-pony-jet</link>
			<acast:episodeId>643ee142c9ba5a00112e3c4c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>189-toby-from-pony-jet</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONFMRLYiCItTsHVtBKIP31C8hqQjQkBslh1w/zszym91n5ela9i/lAklAtlGkYhrz84rvsmR1/zMReEoXULBEnw]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>189</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1681842467062-c162585d09dfa0b41275913815ef6871.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. An e-commerce enthusiast's safe space for discovering the latest news, updates, and stories from the industry. This show is sponsored by Budai Media - a leading e-commerce retention marketing agency that’s helped over 150 brands generate a whopping $50M+ in additional sales revenue through their personalized email and SMS marketing strategies. Hosted by our founder Daniel Budai, this show provides a platform for e-com specialists and brands to share their unique experiences and learnings with the rest of the world.&nbsp;</p><br><p>Learn more about our brand by clicking on the link below:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Did you know that 2 out of 3 users are likely to buy something when they’re on TikTok? Users on this popular platform are also twice as likely as users of traditional social platforms to recommend a product or service they’ve discovered on the app.&nbsp;&nbsp;</p><br><p>Giddy up, because we’ve got Toby Gilbey, the founder of Pony Jet, here with us today to talk about the secrets to TikTok marketing.&nbsp;</p><br><p>Pony Jet is a pet care brand that creates convenient spray-on shampoos for horses and dogs. With over 20,000 shining reviews, 2 million+ TikTok views, and over 20 million Instagram views, this brand has galloped its way to success and found its way into the hearts of the equestrian community in the short span of 2.5 years. Do you want to know something even more impressive? Founder Toby Gilbey has accomplished all of this at the tender age of 19.&nbsp;</p><br><p>Try out their unique range of products at 10% off with the code: <strong>DANIEL10</strong></p><br><p>Click on the link below to claim your special discount and learn more about Pony Jet’s viral success:</p><p>&nbsp;</p><p><a href="https://theponyjet.com/" rel="noopener noreferrer" target="_blank">https://theponyjet.com/</a>&nbsp;</p><br><p>Join us in this episode to learn more about the heartfelt story behind Toby’s inspiration for starting Pony Jet, and the secret to his TikTok and social media success.&nbsp;</p><br><p>Here are a few key highlights from today’s episode:&nbsp;</p><br><p>✅Toby's inspiration behind starting Pony Jet</p><p>✅Achieving viral success on social media</p><p>✅The key to building a successful ecommerce brand</p><p>✅How affiliate marketing helps pet brands stand out</p><p>✅Toby’s advice to other young entrepreneurs looking to venture into the world of e-commerce&nbsp;</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it:<a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank"> https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz:<a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank"> https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes:<a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank"> https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show. An e-commerce enthusiast's safe space for discovering the latest news, updates, and stories from the industry. This show is sponsored by Budai Media - a leading e-commerce retention marketing agency that’s helped over 150 brands generate a whopping $50M+ in additional sales revenue through their personalized email and SMS marketing strategies. Hosted by our founder Daniel Budai, this show provides a platform for e-com specialists and brands to share their unique experiences and learnings with the rest of the world.&nbsp;</p><br><p>Learn more about our brand by clicking on the link below:</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Did you know that 2 out of 3 users are likely to buy something when they’re on TikTok? Users on this popular platform are also twice as likely as users of traditional social platforms to recommend a product or service they’ve discovered on the app.&nbsp;&nbsp;</p><br><p>Giddy up, because we’ve got Toby Gilbey, the founder of Pony Jet, here with us today to talk about the secrets to TikTok marketing.&nbsp;</p><br><p>Pony Jet is a pet care brand that creates convenient spray-on shampoos for horses and dogs. With over 20,000 shining reviews, 2 million+ TikTok views, and over 20 million Instagram views, this brand has galloped its way to success and found its way into the hearts of the equestrian community in the short span of 2.5 years. Do you want to know something even more impressive? Founder Toby Gilbey has accomplished all of this at the tender age of 19.&nbsp;</p><br><p>Try out their unique range of products at 10% off with the code: <strong>DANIEL10</strong></p><br><p>Click on the link below to claim your special discount and learn more about Pony Jet’s viral success:</p><p>&nbsp;</p><p><a href="https://theponyjet.com/" rel="noopener noreferrer" target="_blank">https://theponyjet.com/</a>&nbsp;</p><br><p>Join us in this episode to learn more about the heartfelt story behind Toby’s inspiration for starting Pony Jet, and the secret to his TikTok and social media success.&nbsp;</p><br><p>Here are a few key highlights from today’s episode:&nbsp;</p><br><p>✅Toby's inspiration behind starting Pony Jet</p><p>✅Achieving viral success on social media</p><p>✅The key to building a successful ecommerce brand</p><p>✅How affiliate marketing helps pet brands stand out</p><p>✅Toby’s advice to other young entrepreneurs looking to venture into the world of e-commerce&nbsp;</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it:<a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank"> https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz:<a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank"> https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes:<a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank"> https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#188 Cody Soodeen From Kara Water: This Brand Creates Water Out Of Thin Air </title>
			<itunes:title>#188 Cody Soodeen From Kara Water: This Brand Creates Water Out Of Thin Air </itunes:title>
			<pubDate>Mon, 17 Apr 2023 13:07:11 GMT</pubDate>
			<itunes:duration>32:35</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/643d4480272eed00113a125b/media.mp3" length="39107718" type="audio/mpeg"/>
			<guid isPermaLink="false">643d4480272eed00113a125b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/188-cody-soodeen-from-kara-water</link>
			<acast:episodeId>643d4480272eed00113a125b</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>188-cody-soodeen-from-kara-water</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOlAQNe0oSfLJfgnDyYl7vSXn5NOGuLgpOCu8+FnWTqP0qy1tNof3nsiSBjonn0UAUvi3mWCAPJ+rjHepCht+RJ]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>188</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1681733781562-5644cadba695050ea8c5bd21caa8dec2.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show - your oasis for enriching yourself with the latest tips, learnings, and hacks from the unique experiences of e-commerce experts, and brand stories.&nbsp;</p><br><p>Speaking of oasis, our guest for today has a very interesting product that can create water out of air. But before we get to that, we’d like to take a hot minute to introduce ourselves.</p><br><p>The Ecom Show is created and sponsored by Budai Media. A leading retention marketing agency that’s worked with 150+ e-commerce brands to grow their customer lifetime value through personalized email and SMS marketing strategies. In the last five years, Budai Media has generated over $50M+ in additional sales revenue for their clients. Hosted by Daniel Budai, The Ecom Show is one of Budai Media’s many ventures focused at helping e-commerce entrepreneurs grow.&nbsp;</p><br><p>Visit Budai Media to learn more about our agency:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>The water you’re drinking could be more toxic than the people you’re meeting!&nbsp;</p><br><p>It’s sad but with all the chemicals, toxins, and other pollutants tap water isn’t what it used to be.&nbsp;</p><p>And while other water dispenser companies are scrambling to filter out all of these harmful elements from your precious water.&nbsp;</p><br><p>Kara is doing something completely revolutionary, they’re creating water out of thin air.&nbsp;</p><br><p>Founded by Cody Soodeen, Kara Water is the world’s first brand to create air-to-water dispensers with mineral-rich 9.2pH alkaline water. With just a simple plug-in, this product can produce up to 10 liters of pure, healthy, and great-tasting water every day. And that’s not all. Their water is infused with 7 rare minerals that not only purify your water, but also enhances it with minerals that promote healthy bones, cleaner skin, and an alkaline diet.&nbsp;</p><br><p>Their innovative and cutting-edge technology has raised over 1M+ Euros through Indiegogo, and garnered praise and recognition on The Today Show. Join us in this episode to learn more about the origins of this unique brand, and their journey to viral success.&nbsp;</p><br><p>Click on the link below to learn more about Kara Water 👇</p><p><a href="https://www.karawater.com/" rel="noopener noreferrer" target="_blank">https://www.karawater.com/</a>&nbsp;</p><br><p>Here are a few highlights from today’s episode:&nbsp;</p><br><p>✅How you can make your own water&nbsp;</p><p>✅The story of how this brand raised 1M Euros through Indiegogo</p><p>✅The science behind the seven rare minerals</p><p>✅The Today Show Feature: Kara Water's Rise to Fame</p><p>✅The brand's expansion into the Japanese Markets and plans for the future&nbsp;</p><br><p>Thank you for tuning in to this episode of our podcast.</p><br><p>If you found this episode valuable, please consider leaving us a review on your preferred podcast platform. Your feedback helps us continue to provide engaging and informative content.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: https://www.thebudaimedia.com/email-cheatsheet&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show - your oasis for enriching yourself with the latest tips, learnings, and hacks from the unique experiences of e-commerce experts, and brand stories.&nbsp;</p><br><p>Speaking of oasis, our guest for today has a very interesting product that can create water out of air. But before we get to that, we’d like to take a hot minute to introduce ourselves.</p><br><p>The Ecom Show is created and sponsored by Budai Media. A leading retention marketing agency that’s worked with 150+ e-commerce brands to grow their customer lifetime value through personalized email and SMS marketing strategies. In the last five years, Budai Media has generated over $50M+ in additional sales revenue for their clients. Hosted by Daniel Budai, The Ecom Show is one of Budai Media’s many ventures focused at helping e-commerce entrepreneurs grow.&nbsp;</p><br><p>Visit Budai Media to learn more about our agency:&nbsp;</p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>The water you’re drinking could be more toxic than the people you’re meeting!&nbsp;</p><br><p>It’s sad but with all the chemicals, toxins, and other pollutants tap water isn’t what it used to be.&nbsp;</p><p>And while other water dispenser companies are scrambling to filter out all of these harmful elements from your precious water.&nbsp;</p><br><p>Kara is doing something completely revolutionary, they’re creating water out of thin air.&nbsp;</p><br><p>Founded by Cody Soodeen, Kara Water is the world’s first brand to create air-to-water dispensers with mineral-rich 9.2pH alkaline water. With just a simple plug-in, this product can produce up to 10 liters of pure, healthy, and great-tasting water every day. And that’s not all. Their water is infused with 7 rare minerals that not only purify your water, but also enhances it with minerals that promote healthy bones, cleaner skin, and an alkaline diet.&nbsp;</p><br><p>Their innovative and cutting-edge technology has raised over 1M+ Euros through Indiegogo, and garnered praise and recognition on The Today Show. Join us in this episode to learn more about the origins of this unique brand, and their journey to viral success.&nbsp;</p><br><p>Click on the link below to learn more about Kara Water 👇</p><p><a href="https://www.karawater.com/" rel="noopener noreferrer" target="_blank">https://www.karawater.com/</a>&nbsp;</p><br><p>Here are a few highlights from today’s episode:&nbsp;</p><br><p>✅How you can make your own water&nbsp;</p><p>✅The story of how this brand raised 1M Euros through Indiegogo</p><p>✅The science behind the seven rare minerals</p><p>✅The Today Show Feature: Kara Water's Rise to Fame</p><p>✅The brand's expansion into the Japanese Markets and plans for the future&nbsp;</p><br><p>Thank you for tuning in to this episode of our podcast.</p><br><p>If you found this episode valuable, please consider leaving us a review on your preferred podcast platform. Your feedback helps us continue to provide engaging and informative content.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: https://www.thebudaimedia.com/email-cheatsheet&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><br><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast&nbsp;</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#187 Chelsea Berman From Blossom Media: Optimize Your Paid Social Media eCom Strategy</title>
			<itunes:title>#187 Chelsea Berman From Blossom Media: Optimize Your Paid Social Media eCom Strategy</itunes:title>
			<pubDate>Fri, 14 Apr 2023 08:45:51 GMT</pubDate>
			<itunes:duration>18:07</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/643912c045431f0011d17d76/media.mp3" length="21742344" type="audio/mpeg"/>
			<guid isPermaLink="false">643912c045431f0011d17d76</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/187-chelsea-berman-from-blossom-media</link>
			<acast:episodeId>643912c045431f0011d17d76</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>187-chelsea-berman-from-blossom-media</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONqPiGPrEXN4GXr7iIvgC3MnDFwZespgaKswgznuEOqZLro9sQ82krJf1f/dpXUN5yOohhGcXX6vzDFpPXrjmCu]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>187</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1681461798575-8e9888950614f2463ee26a55da8f4dc7.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, the podcast where we share the passion and joy of e-commerce with entrepreneurs and businesses around the world. This show is hosted by Daniel Budai, founder of Budai Media, a leading e-commerce retention marketing agency that’s generated over $50M in revenue for 150+ brands through targeted email and SMS marketing strategies.</p><br><p>Are you looking to get more out of your social media ads?&nbsp;</p><br><p>If so, you won't want to miss this episode of The Ecom Show.&nbsp;</p><br><p>Our special guest today is social media expert, podcaster, and digital marketing coach <strong>Chelsea Berman</strong>, the founder of Blossom Media, an Australian digital marketing agency that works with e-commerce brands to help them unlock their full potential through customer acquisition. In addition to running Blossom Media, Chelsea also helps entrepreneurs grow through her digital marketing crash course and her own e-commerce podcast called eCommerce Brand Builders.</p><br><p>Be sure to visit Blossom Media to learn more about the agency and subscribe to Chelsea's podcast for even more valuable insights.</p><br><p>Visit Blossom Media:&nbsp;</p><br><p>https://blossommedia.com.au/</p><br><p>Subscribe to Chelsea's podcast: https://podcasts.apple.com/au/podcast/ecommerce-brand-builders/id1583883933</p><br><p>Join us as Chelsea shares her wealth of knowledge and answers all of our burning questions about paid marketing and customer acquisition. In this episode, we'll be diving into the latest social media trends, as well as discussing best practices to optimize your campaigns.&nbsp;</p><br><p>Tune in to learn more about:&nbsp;</p><br><p>✅How organic and paid social media marketing go hand in hand.</p><p>✅The power of multichannel social media marketing.</p><p>✅How to optimize your Google Ads and Facebook Ads for better results.</p><p>✅The role of organic social media management in growing your e-commerce business.</p><p>✅Best practices for creating engaging TikTok and Pinterest ads for e-commerce.</p><br><p>We hope this episode brings you a step closer to mastering your social media ads and taking your e-commerce business to the next level!</p><br><p>If you enjoyed listening to this episode, please leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: https://www.thebudaimedia.com/email-cheatsheet&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, the podcast where we share the passion and joy of e-commerce with entrepreneurs and businesses around the world. This show is hosted by Daniel Budai, founder of Budai Media, a leading e-commerce retention marketing agency that’s generated over $50M in revenue for 150+ brands through targeted email and SMS marketing strategies.</p><br><p>Are you looking to get more out of your social media ads?&nbsp;</p><br><p>If so, you won't want to miss this episode of The Ecom Show.&nbsp;</p><br><p>Our special guest today is social media expert, podcaster, and digital marketing coach <strong>Chelsea Berman</strong>, the founder of Blossom Media, an Australian digital marketing agency that works with e-commerce brands to help them unlock their full potential through customer acquisition. In addition to running Blossom Media, Chelsea also helps entrepreneurs grow through her digital marketing crash course and her own e-commerce podcast called eCommerce Brand Builders.</p><br><p>Be sure to visit Blossom Media to learn more about the agency and subscribe to Chelsea's podcast for even more valuable insights.</p><br><p>Visit Blossom Media:&nbsp;</p><br><p>https://blossommedia.com.au/</p><br><p>Subscribe to Chelsea's podcast: https://podcasts.apple.com/au/podcast/ecommerce-brand-builders/id1583883933</p><br><p>Join us as Chelsea shares her wealth of knowledge and answers all of our burning questions about paid marketing and customer acquisition. In this episode, we'll be diving into the latest social media trends, as well as discussing best practices to optimize your campaigns.&nbsp;</p><br><p>Tune in to learn more about:&nbsp;</p><br><p>✅How organic and paid social media marketing go hand in hand.</p><p>✅The power of multichannel social media marketing.</p><p>✅How to optimize your Google Ads and Facebook Ads for better results.</p><p>✅The role of organic social media management in growing your e-commerce business.</p><p>✅Best practices for creating engaging TikTok and Pinterest ads for e-commerce.</p><br><p>We hope this episode brings you a step closer to mastering your social media ads and taking your e-commerce business to the next level!</p><br><p>If you enjoyed listening to this episode, please leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: https://www.thebudaimedia.com/email-cheatsheet&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><br><p>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/</p><p>Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ&nbsp;</p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup&nbsp;</p><br><p>Check out some previous episodes: https://www.thebudaimedia.com/podcast </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#186 Jacob Ross From Pebble Post: How to Use Direct Mail to Stand Out, Connect, and Succeed</title>
			<itunes:title>#186 Jacob Ross From Pebble Post: How to Use Direct Mail to Stand Out, Connect, and Succeed</itunes:title>
			<pubDate>Thu, 13 Apr 2023 09:32:05 GMT</pubDate>
			<itunes:duration>31:38</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6437cc1697155e0011311bc2/media.mp3" length="37968192" type="audio/mpeg"/>
			<guid isPermaLink="false">6437cc1697155e0011311bc2</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/186-jacob-ross-from-pebble-post</link>
			<acast:episodeId>6437cc1697155e0011311bc2</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>186-jacob-ross-from-pebble-post</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPNkEwqT9AvwDUS+ECHGh7K9uH8NKJ4uThIIaR4hxeQXZVWt0NV0JubOBg/bNMmarBwys1rVh92pYbv0Arr845g]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>186</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1681378229886-95521fdbad8c471ebdd549f1d6da5660.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Ready to take your e-commerce business to the next level? Join our host and founder, Daniel Budai, as he brings you the latest stories, insights, and developments from the world of e-commerce, one new brand at a time. This show is brought to you by Budai Media, a retention marketing agency that’s helped over 150+ brands thrive and increase their customer lifetime value through email and SMS.&nbsp;</p><br><p>Visit the website to learn more about us:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Is direct mail marketing dead?&nbsp;</p><br><p>Find out with Pebble Post CEO Jacob Ross, on today’s episode of The Ecom Show.</p><br><p>In a world where everything’s moved online, a reminder of something tangible can be one of the best ways for a brand to get noticed. Pebble Post combines the old-school charm of sending physical letters, with the modern-day analytical tools, seamless logistics, and cutting-edge technology needed to thrive in a fast-paced e-com environment. This unique marketing platform helps brands send targeted letters to their customers and earns them a 5-50x ROI on their ad spending.&nbsp;</p><br><p>Click on the link below to learn more about Pebble Post:&nbsp;</p><br><p><a href="https://www.pebblepost.com/" rel="noopener noreferrer" target="_blank">https://www.pebblepost.com/</a>&nbsp;</p><br><p>Here are a few highlights from today’s episode:&nbsp;</p><br><p>✅Jacob’s professional journey before becoming the CEO of Pebble Post</p><p>✅The story of Pebble Post and their approach to programmatic direct mail marketing</p><p>✅Examples of successful direct mail campaigns executed by Pebble Post</p><p>✅How to create a successful direct mail campaign, including targeting, messaging, and design tips </p><p>✅Pebble Post’s data-driven approach to direct mail marketing</p><p>✅Direct mail vs digital marketing: comparing the pros and cons</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Ready to take your e-commerce business to the next level? Join our host and founder, Daniel Budai, as he brings you the latest stories, insights, and developments from the world of e-commerce, one new brand at a time. This show is brought to you by Budai Media, a retention marketing agency that’s helped over 150+ brands thrive and increase their customer lifetime value through email and SMS.&nbsp;</p><br><p>Visit the website to learn more about us:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Is direct mail marketing dead?&nbsp;</p><br><p>Find out with Pebble Post CEO Jacob Ross, on today’s episode of The Ecom Show.</p><br><p>In a world where everything’s moved online, a reminder of something tangible can be one of the best ways for a brand to get noticed. Pebble Post combines the old-school charm of sending physical letters, with the modern-day analytical tools, seamless logistics, and cutting-edge technology needed to thrive in a fast-paced e-com environment. This unique marketing platform helps brands send targeted letters to their customers and earns them a 5-50x ROI on their ad spending.&nbsp;</p><br><p>Click on the link below to learn more about Pebble Post:&nbsp;</p><br><p><a href="https://www.pebblepost.com/" rel="noopener noreferrer" target="_blank">https://www.pebblepost.com/</a>&nbsp;</p><br><p>Here are a few highlights from today’s episode:&nbsp;</p><br><p>✅Jacob’s professional journey before becoming the CEO of Pebble Post</p><p>✅The story of Pebble Post and their approach to programmatic direct mail marketing</p><p>✅Examples of successful direct mail campaigns executed by Pebble Post</p><p>✅How to create a successful direct mail campaign, including targeting, messaging, and design tips </p><p>✅Pebble Post’s data-driven approach to direct mail marketing</p><p>✅Direct mail vs digital marketing: comparing the pros and cons</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#185 Rick Cesari: Master The Art Of Direct Response Advertising </title>
			<itunes:title>#185 Rick Cesari: Master The Art Of Direct Response Advertising </itunes:title>
			<pubDate>Wed, 12 Apr 2023 14:46:54 GMT</pubDate>
			<itunes:duration>32:22</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6436c45f274eea00117adfdf/media.mp3" length="38848806" type="audio/mpeg"/>
			<guid isPermaLink="false">6436c45f274eea00117adfdf</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/185-rick-cesari-master-the-art-of-direct-response</link>
			<acast:episodeId>6436c45f274eea00117adfdf</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>185-rick-cesari-master-the-art-of-direct-response</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOIREJWtQpUyd2SeAUpVXMYRZANrYSeRDq694IK1tZLiPaxsbiKiwyFmv2jzx56ZpNdS0g9LoS2lPjCvqISbXqM]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>185</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1681310588527-ebcd99a2ed0a5d266b2da967f848d853.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, your one stop for discovering exciting stories, valuable insights, and the latest trends in the world of e-commerce. This show is produced by Budai Media, a leading retention marketing agency that’s worked with 150+ e-commerce brands, and generated over 50M+ in additional revenue. Our host and founder, Daniel Budai started The Ecom Show as a means to share his passion for learning and all things e-commerce with the rest of the world.&nbsp;</p><br><p>Visit Budai Media to learn more about about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Our guest today is Rick Cesari, a seasoned e-commerce expert with more than three decades of experience in direct-to-consumer marketing. He's the mastermind behind some of the most successful infomercial campaigns in history, and has worked with dozens of top brands like George Foreman Grill, Juiceman, Sonicare, OxiClean, Clarisonic, Rug Doctor, Momentus Golf, and GoPro. Apart from this, Rick has also successfully authored two very insightful e-commerce books. In this episode, we'll be talking to Rick about his proven strategies for building successful ecommerce brands and driving sales.&nbsp;</p><br><p>So whether you're a seasoned ecommerce pro or just getting started, you won't want to miss this conversation.&nbsp;</p><br><p>Visit Rick’s website to learn more about him:</p><br><p><a href="https://rickcesari.com/" rel="noopener noreferrer" target="_blank">https://rickcesari.com/</a>&nbsp;</p><br><p>Here are some key highlights from this episode:&nbsp;</p><br><p>✅Examples of successful clients Rick Cesari has worked with, including GoPro and skincare brands</p><p>✅The importance of building a strong online foundation for DTC brands</p><p>✅The role of TV ads in driving brand awareness and sales</p><p>✅Other marketing channels that can help DTC brands grow, such as email marketing and remarketing</p><p>✅The importance of trusting analytics when evaluating the success of a marketing campaign</p><p>✅Creative strategies for standing out in a crowded E-commerce market</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, your one stop for discovering exciting stories, valuable insights, and the latest trends in the world of e-commerce. This show is produced by Budai Media, a leading retention marketing agency that’s worked with 150+ e-commerce brands, and generated over 50M+ in additional revenue. Our host and founder, Daniel Budai started The Ecom Show as a means to share his passion for learning and all things e-commerce with the rest of the world.&nbsp;</p><br><p>Visit Budai Media to learn more about about us:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a></p><br><p>Our guest today is Rick Cesari, a seasoned e-commerce expert with more than three decades of experience in direct-to-consumer marketing. He's the mastermind behind some of the most successful infomercial campaigns in history, and has worked with dozens of top brands like George Foreman Grill, Juiceman, Sonicare, OxiClean, Clarisonic, Rug Doctor, Momentus Golf, and GoPro. Apart from this, Rick has also successfully authored two very insightful e-commerce books. In this episode, we'll be talking to Rick about his proven strategies for building successful ecommerce brands and driving sales.&nbsp;</p><br><p>So whether you're a seasoned ecommerce pro or just getting started, you won't want to miss this conversation.&nbsp;</p><br><p>Visit Rick’s website to learn more about him:</p><br><p><a href="https://rickcesari.com/" rel="noopener noreferrer" target="_blank">https://rickcesari.com/</a>&nbsp;</p><br><p>Here are some key highlights from this episode:&nbsp;</p><br><p>✅Examples of successful clients Rick Cesari has worked with, including GoPro and skincare brands</p><p>✅The importance of building a strong online foundation for DTC brands</p><p>✅The role of TV ads in driving brand awareness and sales</p><p>✅Other marketing channels that can help DTC brands grow, such as email marketing and remarketing</p><p>✅The importance of trusting analytics when evaluating the success of a marketing campaign</p><p>✅Creative strategies for standing out in a crowded E-commerce market</p><br><p>Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.</p><br><p>⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: <a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#184 Kat and Phoebe From Ettitude: Balancing Profit and Purpose With Eco Entrepreneurship</title>
			<itunes:title>#184 Kat and Phoebe From Ettitude: Balancing Profit and Purpose With Eco Entrepreneurship</itunes:title>
			<pubDate>Fri, 07 Apr 2023 13:37:06 GMT</pubDate>
			<itunes:duration>26:39</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64301c84cc2bdf00119249fc/media.mp3" length="31995468" type="audio/mpeg"/>
			<guid isPermaLink="false">64301c84cc2bdf00119249fc</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/184-kat-and-phoebe-from-ettitude</link>
			<acast:episodeId>64301c84cc2bdf00119249fc</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>184-kat-and-phoebe-from-ettitude</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOM/VNRCQm/NIGC/h2+RvZgeum161HRI6P9HI8GrO7gkXYGMueU6zS+8Ed5xrJsy0xAmbgNd8V2fpu+oeaTg+F6h]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>184</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1680874376917-22d1026c892589451dd02ce7d1a88504.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Before we start, our guests for today have something very special lined up for YOU!&nbsp;</p><br><p>Experience the comfort and sustainability of our guest’s bedding and loungewear products with a special discount! Use code <strong>BUDAI25 </strong>at checkout to receive $25 off on purchases of $150 or more.</p><br><p>Step into the exciting world of e-commerce with The Ecom Show, and uncover the latest trends, stories, and learnings from some of the most inspiring and unique brands in the game. Hosted by Daniel Budai, the founder of Budai Media, this podcast is an invigorating space to learn more about e-commerce.&nbsp;</p><br><p>For those of you that are new here, Budai Media is a retention marketing agency that helps e-commerce businesses unlock their full potential through email and SMS marketing. &nbsp;</p><br><p>Click on the link below to learn more about Budai Media:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Looking for a brand that will help you sleep better?&nbsp;</p><br><p>Meet Phoebe Yu and Kat De, the co-founders of Ettitude.&nbsp;</p><br><p>Ettitude is a B-Corp-certified fabric innovation company that designs sustainable sleep and bedding accessories. Their unique Clean Bamboo products not only provide luxury comfort but also use 500x less water than cotton. Their range of ultra-luxe and soft products combined with the brand's purpose-driven approach to prioritize the planet and people over profit are guaranteed to help you sleep better.</p><br><p>Tune into this episode to learn more about Phoebe and Kat’s journey of building a sustainable brand from the ground up, and Ettitude’s challenges, achievements, and opportunities across the way.&nbsp;</p><br><p>Visit their website to learn more:&nbsp;</p><br><p><a href="https://www.ettitude.com/" rel="noopener noreferrer" target="_blank">https://www.ettitude.com/</a>&nbsp;</p><br><p>Here are some highlights from today’s episode:</p><br><p>✅Introduction to Ettitude and their focus on environmentally friendly sleeping and bedroom products</p><br><p>✅How Ettitude navigated their fulfillment issue during Covid&nbsp;</p><br><p>✅Ettitude stood out in the sustainable bedding space&nbsp;</p><br><p>✅The landscape of sustainable bedding changed over the last 9 years</p><br><p>✅Challenges and opportunities faced by sustainable companies</p><br><p>✅The role of certifications such as B Corp in showcasing a company's commitment to sustainability</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Before we start, our guests for today have something very special lined up for YOU!&nbsp;</p><br><p>Experience the comfort and sustainability of our guest’s bedding and loungewear products with a special discount! Use code <strong>BUDAI25 </strong>at checkout to receive $25 off on purchases of $150 or more.</p><br><p>Step into the exciting world of e-commerce with The Ecom Show, and uncover the latest trends, stories, and learnings from some of the most inspiring and unique brands in the game. Hosted by Daniel Budai, the founder of Budai Media, this podcast is an invigorating space to learn more about e-commerce.&nbsp;</p><br><p>For those of you that are new here, Budai Media is a retention marketing agency that helps e-commerce businesses unlock their full potential through email and SMS marketing. &nbsp;</p><br><p>Click on the link below to learn more about Budai Media:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Looking for a brand that will help you sleep better?&nbsp;</p><br><p>Meet Phoebe Yu and Kat De, the co-founders of Ettitude.&nbsp;</p><br><p>Ettitude is a B-Corp-certified fabric innovation company that designs sustainable sleep and bedding accessories. Their unique Clean Bamboo products not only provide luxury comfort but also use 500x less water than cotton. Their range of ultra-luxe and soft products combined with the brand's purpose-driven approach to prioritize the planet and people over profit are guaranteed to help you sleep better.</p><br><p>Tune into this episode to learn more about Phoebe and Kat’s journey of building a sustainable brand from the ground up, and Ettitude’s challenges, achievements, and opportunities across the way.&nbsp;</p><br><p>Visit their website to learn more:&nbsp;</p><br><p><a href="https://www.ettitude.com/" rel="noopener noreferrer" target="_blank">https://www.ettitude.com/</a>&nbsp;</p><br><p>Here are some highlights from today’s episode:</p><br><p>✅Introduction to Ettitude and their focus on environmentally friendly sleeping and bedroom products</p><br><p>✅How Ettitude navigated their fulfillment issue during Covid&nbsp;</p><br><p>✅Ettitude stood out in the sustainable bedding space&nbsp;</p><br><p>✅The landscape of sustainable bedding changed over the last 9 years</p><br><p>✅Challenges and opportunities faced by sustainable companies</p><br><p>✅The role of certifications such as B Corp in showcasing a company's commitment to sustainability</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#183 Xi-Huang From Comfort Space Co: From Campus To Start-Up Turning Ideas Into Reality </title>
			<itunes:title>#183 Xi-Huang From Comfort Space Co: From Campus To Start-Up Turning Ideas Into Reality </itunes:title>
			<pubDate>Thu, 06 Apr 2023 14:43:58 GMT</pubDate>
			<itunes:duration>38:01</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/642edab0a5f38c00117316de/media.mp3" length="45635328" type="audio/mpeg"/>
			<guid isPermaLink="false">642edab0a5f38c00117316de</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/183-xi-huang-from-comfort-space-co</link>
			<acast:episodeId>642edab0a5f38c00117316de</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>183-xi-huang-from-comfort-space-co</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOsIn/ZNWSQsivDLDzGKy1jo/Grtt01slYd6mUaDsdkFKcD70kVMp7Xuj9jY3qndcJK70N+q8hlKrDpKJS6gy5Z]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>183</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1680792038810-688d9aca0f2b0af00e340491850cb516.jpeg"/>
			<description><![CDATA[<p>Step into the exciting world of e-commerce with The Ecom Show—a podcast series that features inspiring stories, expert insights, and powerful strategies from the most innovative brands in the game. The Ecom Show is hosted and sponsored by Daniel Budai who is also the&nbsp;founder of a leading retention marketing agency called Budai Media.&nbsp;</p><br><p>Inspired by how much he has personally learned from working closely with 150+ brands, Daniel started The Ecom Show as a way to share e-commerce stories, strategies, and insights with a broader audience. As the founder of the #1 e-commerce retention marketing agency that helps businesses increase their customer lifetime value by 25-50%, Daniel brings a wealth of knowledge and expertise to the show.&nbsp;</p><br><p>Click on the link below to learn more about Budai Media:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Not all great entrepreneurial stories come from college dropouts, some come from talented college students that master the art of business while pursuing their education. Our guest for today is one such inspiring entrepreneur.</p><br><p>We’re thrilled to welcome Xi Huang, the co-founder of Comfort Space Co, to The Ecom Show. Comfort Space Co is an innovative start-up that invented the world’s first cushion designed to help you lie on your stomach The Prone cushion has a unique design that provides support for the neck and chest areas, which helps relieve pressure and prevent soreness.&nbsp;</p><br><p>Visit their website to learn more about the product:&nbsp;</p><p><a href="https://pronecushion.com/" rel="noopener noreferrer" target="_blank">https://pronecushion.com/</a>&nbsp;</p><br><p>Join us in today’s episode as we discuss Xi Huang’s inspiration and journey behind designing the Prone Cushion, along with the challenges and opportunities that come with being a young entrepreneur in college.&nbsp;</p><br><p>Here are some key highlights from today’s episode:&nbsp;</p><br><p>✅The inspiration behind starting Prone Cushion&nbsp;</p><br><p>✅Crowdfunding success story on IndieGoGo and Kickstarter</p><br><p>✅Email marketing strategies to build a successful startup with a low number of products</p><br><p>✅Elon Musk inspired 5-minute approach to higher productivity</p><br><p>✅Xi Huang’s advice to other college students looking to start a business</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Step into the exciting world of e-commerce with The Ecom Show—a podcast series that features inspiring stories, expert insights, and powerful strategies from the most innovative brands in the game. The Ecom Show is hosted and sponsored by Daniel Budai who is also the&nbsp;founder of a leading retention marketing agency called Budai Media.&nbsp;</p><br><p>Inspired by how much he has personally learned from working closely with 150+ brands, Daniel started The Ecom Show as a way to share e-commerce stories, strategies, and insights with a broader audience. As the founder of the #1 e-commerce retention marketing agency that helps businesses increase their customer lifetime value by 25-50%, Daniel brings a wealth of knowledge and expertise to the show.&nbsp;</p><br><p>Click on the link below to learn more about Budai Media:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Not all great entrepreneurial stories come from college dropouts, some come from talented college students that master the art of business while pursuing their education. Our guest for today is one such inspiring entrepreneur.</p><br><p>We’re thrilled to welcome Xi Huang, the co-founder of Comfort Space Co, to The Ecom Show. Comfort Space Co is an innovative start-up that invented the world’s first cushion designed to help you lie on your stomach The Prone cushion has a unique design that provides support for the neck and chest areas, which helps relieve pressure and prevent soreness.&nbsp;</p><br><p>Visit their website to learn more about the product:&nbsp;</p><p><a href="https://pronecushion.com/" rel="noopener noreferrer" target="_blank">https://pronecushion.com/</a>&nbsp;</p><br><p>Join us in today’s episode as we discuss Xi Huang’s inspiration and journey behind designing the Prone Cushion, along with the challenges and opportunities that come with being a young entrepreneur in college.&nbsp;</p><br><p>Here are some key highlights from today’s episode:&nbsp;</p><br><p>✅The inspiration behind starting Prone Cushion&nbsp;</p><br><p>✅Crowdfunding success story on IndieGoGo and Kickstarter</p><br><p>✅Email marketing strategies to build a successful startup with a low number of products</p><br><p>✅Elon Musk inspired 5-minute approach to higher productivity</p><br><p>✅Xi Huang’s advice to other college students looking to start a business</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#182 Russell Alexeev From Diskko: How Diskko Turns Influencers Into Entrepreneurs</title>
			<itunes:title>#182 Russell Alexeev From Diskko: How Diskko Turns Influencers Into Entrepreneurs</itunes:title>
			<pubDate>Tue, 04 Apr 2023 10:42:18 GMT</pubDate>
			<itunes:duration>39:36</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/642bff0b63f9a20011d1d7c6/media.mp3" length="47525490" type="audio/mpeg"/>
			<guid isPermaLink="false">642bff0b63f9a20011d1d7c6</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/182-russell-alexeev-from-diskko</link>
			<acast:episodeId>642bff0b63f9a20011d1d7c6</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>182-russell-alexeev-from-diskko</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONdPxFx8mzHbAwWAlqcuT0c7MCT6JG8XgFpiwJpCS9iTgSM423RQfSmEzaiKoqItEiCXfa0ZD57VF2wwhCzfku+]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>182</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1680604025406-2e1b687b016b29489d5a96c53e7875ae.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show - your go-to podcast for discovering exciting stories, humble people, and innovative lessons from some of the biggest, brightest, and most unique e-commerce brands out there. This show is hosted and sponsored by Daniel Budai, the founder of the #1 e-commerce retention marketing agency Budai Media.&nbsp;</p><br><p>Budai Media has been the go-to retention marketing agency for 150+ e-commerce brands. They have been helping brands increase their customer lifetime value for the past 5 years and can help you hit the ground running with your own tailor-made retention strategy in just 21 days.&nbsp;</p><br><p>Click on the link below to learn more about Budai Media:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>From makeup gurus to fitness coaches, influencers are taking the world by storm with their unique perspectives and loyal followings.&nbsp;</p><br><p>While most entrepreneurs look at influencers as powerful personalities to promote their brand, our guest for today realized that influencers are the brand themselves, which led to him launching Diskko.&nbsp;</p><br><p>We’re very excited to welcome Russell Alexeev, the co-founder of Diskko, to The Ecom Show. Diskko is a brand launchpad that helps influencers create their own merchandise. Russell and his partners provide influencers with the product development and logistical support they need to hit the ground running with their own custom apparel brand. In this episode, Russell shares the story of how he started his entrepreneurial journey at the age of 12 and the behind-the-scenes of running a brand launchpad for influencers.&nbsp;</p><br><p>Visit Diskko to learn more about this custom apparel one-stop shop:&nbsp;</p><br><p><a href="https://www.diskko.com/" rel="noopener noreferrer" target="_blank">https://www.diskko.com/</a>&nbsp;</p><br><p>Here are a few highlights from today’s episode:&nbsp;</p><br><p>✅How Russell Started His First Business at Age 12</p><br><p>✅His Story Behind Launching Diskko</p><br><p>✅How Diskko Helps Influencers Create Their Own Merchandise Line</p><br><p>✅How Russell’s Challenges With Inventory Management Inspired Him Into Custom Apparel&nbsp;</p><br><p>✅Russell’s Plans for Expanding Diskko’s Product Line&nbsp;</p><br><p>✅Russell’s Advice to Influencers Looking To Monetize Their Audience</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show - your go-to podcast for discovering exciting stories, humble people, and innovative lessons from some of the biggest, brightest, and most unique e-commerce brands out there. This show is hosted and sponsored by Daniel Budai, the founder of the #1 e-commerce retention marketing agency Budai Media.&nbsp;</p><br><p>Budai Media has been the go-to retention marketing agency for 150+ e-commerce brands. They have been helping brands increase their customer lifetime value for the past 5 years and can help you hit the ground running with your own tailor-made retention strategy in just 21 days.&nbsp;</p><br><p>Click on the link below to learn more about Budai Media:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>From makeup gurus to fitness coaches, influencers are taking the world by storm with their unique perspectives and loyal followings.&nbsp;</p><br><p>While most entrepreneurs look at influencers as powerful personalities to promote their brand, our guest for today realized that influencers are the brand themselves, which led to him launching Diskko.&nbsp;</p><br><p>We’re very excited to welcome Russell Alexeev, the co-founder of Diskko, to The Ecom Show. Diskko is a brand launchpad that helps influencers create their own merchandise. Russell and his partners provide influencers with the product development and logistical support they need to hit the ground running with their own custom apparel brand. In this episode, Russell shares the story of how he started his entrepreneurial journey at the age of 12 and the behind-the-scenes of running a brand launchpad for influencers.&nbsp;</p><br><p>Visit Diskko to learn more about this custom apparel one-stop shop:&nbsp;</p><br><p><a href="https://www.diskko.com/" rel="noopener noreferrer" target="_blank">https://www.diskko.com/</a>&nbsp;</p><br><p>Here are a few highlights from today’s episode:&nbsp;</p><br><p>✅How Russell Started His First Business at Age 12</p><br><p>✅His Story Behind Launching Diskko</p><br><p>✅How Diskko Helps Influencers Create Their Own Merchandise Line</p><br><p>✅How Russell’s Challenges With Inventory Management Inspired Him Into Custom Apparel&nbsp;</p><br><p>✅Russell’s Plans for Expanding Diskko’s Product Line&nbsp;</p><br><p>✅Russell’s Advice to Influencers Looking To Monetize Their Audience</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#181 David from Madison Style: Madison Style’s Evolution From Luxury Boutique to In-House Luxury Brand</title>
			<itunes:title>#181 David from Madison Style: Madison Style’s Evolution From Luxury Boutique to In-House Luxury Brand</itunes:title>
			<pubDate>Mon, 03 Apr 2023 15:20:39 GMT</pubDate>
			<itunes:duration>33:46</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/642aeec72d9d700011d82631/media.mp3" length="40530690" type="audio/mpeg"/>
			<guid isPermaLink="false">642aeec72d9d700011d82631</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/181-david-from-madison-style-madison-styles-evolution-from-l</link>
			<acast:episodeId>642aeec72d9d700011d82631</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>181-david-from-madison-style-madison-styles-evolution-from-l</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOM0yPl4UJi4ukHscDxxXXH36Wd4hD7UfnQ8mDqWGPCLaTHb2Pj2AlTb/hYLqaG/zQNfm1sA82E9JlUxps91Nnuh]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1680535065484-e214fb417fa62dd98eb0364101c4e879.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, a podcast that gives you an exclusive look into the world of e-commerce through the real-life stories and experiences of entrepreneurs and e-commerce professionals.&nbsp;</p><br><p>This show is hosted and sponsored by the founder of Budai Media, Daniel Budai. With 5+ years of experience, a roster of 150+ happy clients, and over $50M+ in additional sales revenue Budai Media is one of the leading retention marketing agencies for e-commerce brands out there. Visit Budai Media: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Dior, Prada, Louis Vuitton, Gucci, Mui Mui - they’re all names that spring to our mind when someone says luxury.&nbsp;</p><br><p>But there was a time when finding these brands in the US market was a luxury in itself.&nbsp;</p><br><p>Joining us today is the man who introduced US customers to the world of luxury fashion - David Assil.&nbsp;</p><br><p>David is the founder of Madison Style and he’s been in the fashion industry for the last 33 years. Madison Style is one of LA’s oldest luxury resale boutiques. In fact, he was one of the very first people to bring iconic brands like Prada and Dior to the US market. However, as the years went by and the competition got denser, David realized the need to pivot. Today’s episode is all about how David swiftly transformed from luxury retail to in-house manufacturing and direct-to-consumer sales.&nbsp;</p><br><p>Join David and Daniel as they discuss how this shift has helped Madison Style maintain greater control over their products and offer customers a more personalized experience. The challenges of navigating the ever-changing landscape of fashion, and the precision and foresight that goes into building a luxury fashion brand.&nbsp;</p><br><p>Visit their website to learn more about this brand:&nbsp;</p><br><p><a href="https://www.madisonstyle.com/" rel="noopener noreferrer" target="_blank">https://www.madisonstyle.com/</a>&nbsp;</p><br><p>Here are some highlights from today’s episode:</p><br><p>✅History and Evolution of Madison Style as a Fashion Brand</p><br><p>✅Challenges and Opportunities of the Fashion Industry, Both Historically and in the Present Day</p><br><p>✅Decision to Shift From Boutique Retail to In-House Manufacturing and Direct-To-Consumer Sales</p><br><p>✅Importance of Quality Control and Attention to Detail in Fashion Manufacturing</p><br><p>✅Role of Branding, Marketing, and Customer Experience in Building a Successful Luxury Fashion Brand</p><br><p>✅Lessons Learned From Madison Style’s Journey, Including Tips for Aspiring Entrepreneurs in the Fashion Industry</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, a podcast that gives you an exclusive look into the world of e-commerce through the real-life stories and experiences of entrepreneurs and e-commerce professionals.&nbsp;</p><br><p>This show is hosted and sponsored by the founder of Budai Media, Daniel Budai. With 5+ years of experience, a roster of 150+ happy clients, and over $50M+ in additional sales revenue Budai Media is one of the leading retention marketing agencies for e-commerce brands out there. Visit Budai Media: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Dior, Prada, Louis Vuitton, Gucci, Mui Mui - they’re all names that spring to our mind when someone says luxury.&nbsp;</p><br><p>But there was a time when finding these brands in the US market was a luxury in itself.&nbsp;</p><br><p>Joining us today is the man who introduced US customers to the world of luxury fashion - David Assil.&nbsp;</p><br><p>David is the founder of Madison Style and he’s been in the fashion industry for the last 33 years. Madison Style is one of LA’s oldest luxury resale boutiques. In fact, he was one of the very first people to bring iconic brands like Prada and Dior to the US market. However, as the years went by and the competition got denser, David realized the need to pivot. Today’s episode is all about how David swiftly transformed from luxury retail to in-house manufacturing and direct-to-consumer sales.&nbsp;</p><br><p>Join David and Daniel as they discuss how this shift has helped Madison Style maintain greater control over their products and offer customers a more personalized experience. The challenges of navigating the ever-changing landscape of fashion, and the precision and foresight that goes into building a luxury fashion brand.&nbsp;</p><br><p>Visit their website to learn more about this brand:&nbsp;</p><br><p><a href="https://www.madisonstyle.com/" rel="noopener noreferrer" target="_blank">https://www.madisonstyle.com/</a>&nbsp;</p><br><p>Here are some highlights from today’s episode:</p><br><p>✅History and Evolution of Madison Style as a Fashion Brand</p><br><p>✅Challenges and Opportunities of the Fashion Industry, Both Historically and in the Present Day</p><br><p>✅Decision to Shift From Boutique Retail to In-House Manufacturing and Direct-To-Consumer Sales</p><br><p>✅Importance of Quality Control and Attention to Detail in Fashion Manufacturing</p><br><p>✅Role of Branding, Marketing, and Customer Experience in Building a Successful Luxury Fashion Brand</p><br><p>✅Lessons Learned From Madison Style’s Journey, Including Tips for Aspiring Entrepreneurs in the Fashion Industry</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#180 Alex Miller From Baabuk: This Swiss Brand Built a Global Presence With Just 7 People</title>
			<itunes:title>#180 Alex Miller From Baabuk: This Swiss Brand Built a Global Presence With Just 7 People</itunes:title>
			<pubDate>Thu, 30 Mar 2023 16:10:24 GMT</pubDate>
			<itunes:duration>29:24</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6425b472812856001148394c/media.mp3" length="35292420" type="audio/mpeg"/>
			<guid isPermaLink="false">6425b472812856001148394c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/180-alex-miller-from-baabuk</link>
			<acast:episodeId>6425b472812856001148394c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>180-alex-miller-from-baabuk</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPlYMpKDvaL9OS77v6MvtsuQbR3UppK8wjM8AmRVXeMEEC/2U2iyri58K90rJGok5EseNTzTljrQ1h2i3s/HDvH]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>180</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1680192567517-48b53561cbc2f5b981d9f2bf73e99b7e.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The E-com Show! A place where we bring you exciting real-life stories of success from e-commerce businesses from around the world. We release four weekly episodes featuring notable e-commerce professionals and entrepreneurs from different niches to bring you a wide variety of e-commerce-focused content that can help your brand grow. This show is hosted by Daniel Budai, the founder of Budai Media. A leading e-commerce retention marketing agency that provides personalized email and SMS strategies to help brands increase their customer lifetime value by 25-50%.&nbsp;</p><br><p>Visit Budai Media to learn more about the agency:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Speaking of global businesses, we have a unique story lined up for you today.&nbsp;</p><br><p>We’d like to welcome our guest Alex Miller, the head of global e-commerce and digital growth at &nbsp; Baabuk to our show. Baabuk is a unique shoe brand crafting premium and ethical wool sneakers and boots for the last 10 years. The story of how this brand runs its team is just as unique and fascinating as its product itself. Baabuk caters to an international market with a global team of just 7 people. Uncover the story behind how Baabuk created a purpose-driven and sustainable global business with such a lean team in today’s episode of The Ecom Show.</p><br><p>Visit Baabuk’s website to learn more about their products:</p><br><p><a href="https://www.baabuk.com/" rel="noopener noreferrer" target="_blank">https://www.baabuk.com/</a>&nbsp;</p><br><p>Here are some key highlights from today’s episode:&nbsp;</p><br><p>✅How Baabuk Built an International Brand With Just 7 People&nbsp;</p><br><p>✅Marketing Challenges for a Sustainable Brand</p><br><p>✅How Marketing Strategies Differ in the US vs in Europe</p><br><p>✅The Importance of Data Analytics and Surveys in eCommerce&nbsp;</p><br><p>✅Baabuk’s Go-to Tech Stack&nbsp;</p><br><p>✅Baabuk’s Approach to Email and SMS Marketing</p><br><p>✅Alex Miller’s Advice to Other E-Commerce Owners and Marketers&nbsp;</p><br><p>Thanks for listening, if you enjoyed this episode please make sure to leave us a review.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The E-com Show! A place where we bring you exciting real-life stories of success from e-commerce businesses from around the world. We release four weekly episodes featuring notable e-commerce professionals and entrepreneurs from different niches to bring you a wide variety of e-commerce-focused content that can help your brand grow. This show is hosted by Daniel Budai, the founder of Budai Media. A leading e-commerce retention marketing agency that provides personalized email and SMS strategies to help brands increase their customer lifetime value by 25-50%.&nbsp;</p><br><p>Visit Budai Media to learn more about the agency:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Speaking of global businesses, we have a unique story lined up for you today.&nbsp;</p><br><p>We’d like to welcome our guest Alex Miller, the head of global e-commerce and digital growth at &nbsp; Baabuk to our show. Baabuk is a unique shoe brand crafting premium and ethical wool sneakers and boots for the last 10 years. The story of how this brand runs its team is just as unique and fascinating as its product itself. Baabuk caters to an international market with a global team of just 7 people. Uncover the story behind how Baabuk created a purpose-driven and sustainable global business with such a lean team in today’s episode of The Ecom Show.</p><br><p>Visit Baabuk’s website to learn more about their products:</p><br><p><a href="https://www.baabuk.com/" rel="noopener noreferrer" target="_blank">https://www.baabuk.com/</a>&nbsp;</p><br><p>Here are some key highlights from today’s episode:&nbsp;</p><br><p>✅How Baabuk Built an International Brand With Just 7 People&nbsp;</p><br><p>✅Marketing Challenges for a Sustainable Brand</p><br><p>✅How Marketing Strategies Differ in the US vs in Europe</p><br><p>✅The Importance of Data Analytics and Surveys in eCommerce&nbsp;</p><br><p>✅Baabuk’s Go-to Tech Stack&nbsp;</p><br><p>✅Baabuk’s Approach to Email and SMS Marketing</p><br><p>✅Alex Miller’s Advice to Other E-Commerce Owners and Marketers&nbsp;</p><br><p>Thanks for listening, if you enjoyed this episode please make sure to leave us a review.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#179 Malte Ehlers From Hyggins: Tips To Succeed In The Pet Industry</title>
			<itunes:title>#179 Malte Ehlers From Hyggins: Tips To Succeed In The Pet Industry</itunes:title>
			<pubDate>Tue, 28 Mar 2023 11:19:46 GMT</pubDate>
			<itunes:duration>24:05</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6422cd53b87e500011fddbec/media.mp3" length="28910448" type="audio/mpeg"/>
			<guid isPermaLink="false">6422cd53b87e500011fddbec</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/179-malte-ehlers-from-hyggins</link>
			<acast:episodeId>6422cd53b87e500011fddbec</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>179-malte-ehlers-from-hyggins</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOO1coClyAGPoDzcVTBwsftElUDkVZhajuZOI+2IQUmoo5fVyGPEL4/rs+4VZvVoO11dkny4t4UpzRgYSfmbE03y]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>179</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1680001847685-65339acad3468af97cbc559084806f9b.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Before we get started, our guest for today has a special competition for all of our subscribers.&nbsp;</p><br><p>Win FREE pet products by answering this simple question:</p><p>&nbsp;</p><p>“What’s the story behind Malte naming his brand Hyggins?”&nbsp;</p><br><p>Email your answer to service@hyggins.pet to stand a chance to win.&nbsp;</p><br><p>Welcome to The Ecom Show! Your ultimate destination for all things e-commerce. Each week, we bring you four new episodes filled with expert insights and advice by some of the most inspiring e-commerce marketers and entrepreneurs in the world of e-commerce. This show is sponsored by Budai Media, a trusted retention marketing agency that’s worked with over 150 e-commerce brands and generated over $50M+ in additional sales revenue.&nbsp;</p><br><p>Visit Budai Media to learn more about the agency:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Join Daniel, our podcast host, and Malte from pet lifestyle brand Hyggins to discuss what it takes to succeed in the competitive field of pet lifestyle products. Hyggins is a pet brand that creates premium dog beds designed for ultimate comfort and relaxation. Their unique designs and high-quality materials provide a cozy space for your furry friend to rest and rejuvenate.&nbsp;</p><br><p>In this episode, Malte shares his insights on starting an e-commerce business in the pet industry and defines the key roles in building a strong brand identity. He also emphasizes how he differentiated his brand in a competitive market by creating a positive customer experience, and customer retention. Apart from this, the episode also focuses on email marketing strategies, Black Friday sales, and the challenges of selling products for pets.&nbsp;</p><br><p>Click here to visit Hyggins:&nbsp;</p><br><p><a href="https://www.hyggins.pet/" rel="noopener noreferrer" target="_blank">https://www.hyggins.pet/</a>&nbsp;</p><br><p>Here are some highlights for today’s episode:&nbsp;</p><br><p>✅The Brand’s Origin Story&nbsp;</p><br><p>✅Why Micro-Influencers Work Well for the Pet Industry</p><br><p>✅How the Pet Industry Has Been Affected Post-Pandemic&nbsp;</p><br><p>✅Retention Marketing Tips for a Product With a Long Life-Cycle</p><br><p>✅Creating a Positive Customer Experience</p><br><p>✅Malte’s #1 Advice for Aspiring Business Owners</p><br><p>Thanks for listening, if you enjoyed this episode please make sure to leave us a review.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Before we get started, our guest for today has a special competition for all of our subscribers.&nbsp;</p><br><p>Win FREE pet products by answering this simple question:</p><p>&nbsp;</p><p>“What’s the story behind Malte naming his brand Hyggins?”&nbsp;</p><br><p>Email your answer to service@hyggins.pet to stand a chance to win.&nbsp;</p><br><p>Welcome to The Ecom Show! Your ultimate destination for all things e-commerce. Each week, we bring you four new episodes filled with expert insights and advice by some of the most inspiring e-commerce marketers and entrepreneurs in the world of e-commerce. This show is sponsored by Budai Media, a trusted retention marketing agency that’s worked with over 150 e-commerce brands and generated over $50M+ in additional sales revenue.&nbsp;</p><br><p>Visit Budai Media to learn more about the agency:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Join Daniel, our podcast host, and Malte from pet lifestyle brand Hyggins to discuss what it takes to succeed in the competitive field of pet lifestyle products. Hyggins is a pet brand that creates premium dog beds designed for ultimate comfort and relaxation. Their unique designs and high-quality materials provide a cozy space for your furry friend to rest and rejuvenate.&nbsp;</p><br><p>In this episode, Malte shares his insights on starting an e-commerce business in the pet industry and defines the key roles in building a strong brand identity. He also emphasizes how he differentiated his brand in a competitive market by creating a positive customer experience, and customer retention. Apart from this, the episode also focuses on email marketing strategies, Black Friday sales, and the challenges of selling products for pets.&nbsp;</p><br><p>Click here to visit Hyggins:&nbsp;</p><br><p><a href="https://www.hyggins.pet/" rel="noopener noreferrer" target="_blank">https://www.hyggins.pet/</a>&nbsp;</p><br><p>Here are some highlights for today’s episode:&nbsp;</p><br><p>✅The Brand’s Origin Story&nbsp;</p><br><p>✅Why Micro-Influencers Work Well for the Pet Industry</p><br><p>✅How the Pet Industry Has Been Affected Post-Pandemic&nbsp;</p><br><p>✅Retention Marketing Tips for a Product With a Long Life-Cycle</p><br><p>✅Creating a Positive Customer Experience</p><br><p>✅Malte’s #1 Advice for Aspiring Business Owners</p><br><p>Thanks for listening, if you enjoyed this episode please make sure to leave us a review.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#178 Angela Clark From Patagonia: Leadership Lessons From One of the Biggest Socially Conscious Brands</title>
			<itunes:title>#178 Angela Clark From Patagonia: Leadership Lessons From One of the Biggest Socially Conscious Brands</itunes:title>
			<pubDate>Mon, 27 Mar 2023 10:30:20 GMT</pubDate>
			<itunes:duration>28:57</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/641ec3531aec62001100d4f8/media.mp3" length="34758936" type="audio/mpeg"/>
			<guid isPermaLink="false">641ec3531aec62001100d4f8</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/178-angela-clark-from-patagonia</link>
			<acast:episodeId>641ec3531aec62001100d4f8</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>178-angela-clark-from-patagonia</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOK9cVM3SdPhdzS9WUu7BL/Y4IBGAPZUOFhfX+yNv7VhlUZzA3Vdz3X9LBXgr8jZhMsYO4H16025xZtoZozDEaP]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>178</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1681720036608-21db841866cb428e5e0162ea91d3cb99.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>I’m thrilled to announce that we’ll be speaking with Angela Clark from Patagonia on this episode of The Ecom Show. With over 50 years of experience under its belt, this three-billion-dollar brand is one of the biggest names in the outdoor clothing industry.</p><br><p>You may have heard of them back in 2022, when the founder Yvon Chouinard, took the world by surprise by announcing his retirement news. He transferred 98% of the company to a non-profit entity called Holdfast Collective, which will oversee that the company’s annual profit, about $100 million per year, will be used to support the fight against climate change. The other 2% has been retained by Patagonia Purpose Trust, an entity overseen by members of the family, and a group of close advisors to ensure that the company makes good on its decision to be socially responsible. Patagonia’s success can be attributed to its unwavering commitment to social responsibility and thoughtful leadership.&nbsp;</p><br><p>We’re extremely delighted to welcome Angela Clark, the head of the digital studio at Patagonia, to this episode of The Ecom Show. Angela has worked for several iconic American brands like True Religion and Levi Strauss prior to her role at Patagonia. In this episode, we will be discussing her expertise in digital and e-commerce marketing, and explore the leadership approach behind Patagonia’s global success.&nbsp;</p><br><p>Click here to visit Patagonia ⬇️</p><br><p><a href="https://www.patagonia.com/home/" rel="noopener noreferrer" target="_blank">https://www.patagonia.com/home/</a>&nbsp;</p><br><p><em>Before we get started, here’s a quick introduction of us for all the new listeners!&nbsp;</em></p><br><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. In the last 5 years, we have worked with over 150+ companies and generated over 50M+ in additional sales revenue.&nbsp;</p><br><p>Click here to visit Budai Media ⬇️</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>&nbsp;Here are some highlights from today’s episode:&nbsp;</p><br><p>✅ Patagonia’s History and Background as an Outdoor Clothing Brand&nbsp;</p><br><p>✅ Angela Clark’s Experience in Digital and eCommerce Strategy</p><br><p>✅ The Impact of the Pandemic on Patagonia’s Digital Marketing Strategy</p><br><p>✅ Patagonia’s Messaging Around Social Issues</p><br><p>✅ The Role of Mentors and Managers in Encouraging Risk-Taking and Sustainability at Patagonia</p><br><p>✅ Patagonia’s Approach to Creating Engaging Content That Aligns With Their Values</p><br><p>✅ Advice for Other Companies Looking To Build Their Brand Online</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>I’m thrilled to announce that we’ll be speaking with Angela Clark from Patagonia on this episode of The Ecom Show. With over 50 years of experience under its belt, this three-billion-dollar brand is one of the biggest names in the outdoor clothing industry.</p><br><p>You may have heard of them back in 2022, when the founder Yvon Chouinard, took the world by surprise by announcing his retirement news. He transferred 98% of the company to a non-profit entity called Holdfast Collective, which will oversee that the company’s annual profit, about $100 million per year, will be used to support the fight against climate change. The other 2% has been retained by Patagonia Purpose Trust, an entity overseen by members of the family, and a group of close advisors to ensure that the company makes good on its decision to be socially responsible. Patagonia’s success can be attributed to its unwavering commitment to social responsibility and thoughtful leadership.&nbsp;</p><br><p>We’re extremely delighted to welcome Angela Clark, the head of the digital studio at Patagonia, to this episode of The Ecom Show. Angela has worked for several iconic American brands like True Religion and Levi Strauss prior to her role at Patagonia. In this episode, we will be discussing her expertise in digital and e-commerce marketing, and explore the leadership approach behind Patagonia’s global success.&nbsp;</p><br><p>Click here to visit Patagonia ⬇️</p><br><p><a href="https://www.patagonia.com/home/" rel="noopener noreferrer" target="_blank">https://www.patagonia.com/home/</a>&nbsp;</p><br><p><em>Before we get started, here’s a quick introduction of us for all the new listeners!&nbsp;</em></p><br><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. In the last 5 years, we have worked with over 150+ companies and generated over 50M+ in additional sales revenue.&nbsp;</p><br><p>Click here to visit Budai Media ⬇️</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>&nbsp;Here are some highlights from today’s episode:&nbsp;</p><br><p>✅ Patagonia’s History and Background as an Outdoor Clothing Brand&nbsp;</p><br><p>✅ Angela Clark’s Experience in Digital and eCommerce Strategy</p><br><p>✅ The Impact of the Pandemic on Patagonia’s Digital Marketing Strategy</p><br><p>✅ Patagonia’s Messaging Around Social Issues</p><br><p>✅ The Role of Mentors and Managers in Encouraging Risk-Taking and Sustainability at Patagonia</p><br><p>✅ Patagonia’s Approach to Creating Engaging Content That Aligns With Their Values</p><br><p>✅ Advice for Other Companies Looking To Build Their Brand Online</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#177 Jeremiah Curvers From Polysleep: How This Canada-Based Mattress Company Is Changing the Sleep Game</title>
			<itunes:title>#177 Jeremiah Curvers From Polysleep: How This Canada-Based Mattress Company Is Changing the Sleep Game</itunes:title>
			<pubDate>Fri, 24 Mar 2023 15:17:00 GMT</pubDate>
			<itunes:duration>38:08</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/641dbeedc3bc8700115baed4/media.mp3" length="45761130" type="audio/mpeg"/>
			<guid isPermaLink="false">641dbeedc3bc8700115baed4</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/177-jeremiah-curvers-from-polysleep</link>
			<acast:episodeId>641dbeedc3bc8700115baed4</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>177-jeremiah-curvers-from-polysleep</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONEIgxBMTXxE1N60Cf5o+KUUmqeqInk3bIpkVli3Y5dLlNQF/V2+MOk+R2f9N+654PzF1Z/UMAeeoiO/jRfqY7W]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>177</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1679670957080-3ada4ed0dbc8dbfeac1fb4f350ee3931.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show! The ecommerce podcast where we speak to industry experts and entrepreneurs to learn about their successes, struggles, and strategies for building thriving online businesses.</p><br><p>Before we start, we’d like to take a quick minute to introduce our sponsors: Budai Media.</p><br><p>Budai Media is a retention marketing agency founded by our podcast host Daniel Budai. With over 5+ years of industry experience, a global team of email marketing specialists, expert designers, and creative copywriters, it’s the #1 retention marketing agency for e-commerce businesses. They’ve worked with 150+ happy clients and generated over $50M+ in additional revenue, and are one of Klaviyo’s gold partner agencies.&nbsp;</p><br><p>Visit Budai Media to learn more about the agency.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Ever wondered what goes behind creating the dream mattress?&nbsp;</p><br><p>Join our host Daniel Budai and the founder of Canadian Mattress brand Polysleep, Jeremiah Curvers as they discuss the science, cutting-edge technology, and experiments that go behind designing the perfect mattress.&nbsp;</p><br><p>Jeremiah founded Polysleep after enduring a serious injury that put him on bed rest for several months. Frustrated by the discomfort his mattress gave him after spending long hours in bed, he was determined to create a more comfortable, and pleasurable sleep experience for people. Jeremiah conducted research and studied the science behind sleep to create the dream mattress.</p><br><p>Visit Polysleep to learn more about their dream mattresses.</p><br><p><a href="https://polysleep.ca/" rel="noopener noreferrer" target="_blank">https://polysleep.ca/</a>&nbsp;</p><br><p>Tune into this episode to learn more about:&nbsp;</p><br><p>✅Jeremiah’s Journey of Trial and Error</p><br><p>✅How Polysleep Has Grown in the Last Six Years&nbsp;</p><br><p>✅The R&amp;D That Went Behind Creating Polysleeps Mattresses</p><br><p>✅Polysleeps Unique Approach to SEO and Affiliate Marketing</p><br><p>✅The Importance of Creating Valuable Content for Your Brand&nbsp;</p><br><p>✅Retention vs. Referral Marketing for Brands With a Long Product Cycle</p><br><p>✅Top eCommerce Apps Jeremiah and His Team Use&nbsp;</p><br><p>✅Jeremiah’s Advice to Business Owners Selling High-Value Items</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Welcome to The Ecom Show! The ecommerce podcast where we speak to industry experts and entrepreneurs to learn about their successes, struggles, and strategies for building thriving online businesses.</p><br><p>Before we start, we’d like to take a quick minute to introduce our sponsors: Budai Media.</p><br><p>Budai Media is a retention marketing agency founded by our podcast host Daniel Budai. With over 5+ years of industry experience, a global team of email marketing specialists, expert designers, and creative copywriters, it’s the #1 retention marketing agency for e-commerce businesses. They’ve worked with 150+ happy clients and generated over $50M+ in additional revenue, and are one of Klaviyo’s gold partner agencies.&nbsp;</p><br><p>Visit Budai Media to learn more about the agency.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Ever wondered what goes behind creating the dream mattress?&nbsp;</p><br><p>Join our host Daniel Budai and the founder of Canadian Mattress brand Polysleep, Jeremiah Curvers as they discuss the science, cutting-edge technology, and experiments that go behind designing the perfect mattress.&nbsp;</p><br><p>Jeremiah founded Polysleep after enduring a serious injury that put him on bed rest for several months. Frustrated by the discomfort his mattress gave him after spending long hours in bed, he was determined to create a more comfortable, and pleasurable sleep experience for people. Jeremiah conducted research and studied the science behind sleep to create the dream mattress.</p><br><p>Visit Polysleep to learn more about their dream mattresses.</p><br><p><a href="https://polysleep.ca/" rel="noopener noreferrer" target="_blank">https://polysleep.ca/</a>&nbsp;</p><br><p>Tune into this episode to learn more about:&nbsp;</p><br><p>✅Jeremiah’s Journey of Trial and Error</p><br><p>✅How Polysleep Has Grown in the Last Six Years&nbsp;</p><br><p>✅The R&amp;D That Went Behind Creating Polysleeps Mattresses</p><br><p>✅Polysleeps Unique Approach to SEO and Affiliate Marketing</p><br><p>✅The Importance of Creating Valuable Content for Your Brand&nbsp;</p><br><p>✅Retention vs. Referral Marketing for Brands With a Long Product Cycle</p><br><p>✅Top eCommerce Apps Jeremiah and His Team Use&nbsp;</p><br><p>✅Jeremiah’s Advice to Business Owners Selling High-Value Items</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#176 Spencer Rascon From MyRoots: The Business Behind Handmade Wooden Rings</title>
			<itunes:title>#176 Spencer Rascon From MyRoots: The Business Behind Handmade Wooden Rings</itunes:title>
			<pubDate>Thu, 23 Mar 2023 09:25:11 GMT</pubDate>
			<itunes:duration>38:50</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/641c1af8aa7db70011433d54/media.mp3" length="46615122" type="audio/mpeg"/>
			<guid isPermaLink="false">641c1af8aa7db70011433d54</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/176-spencer-rascon-from-myroots</link>
			<acast:episodeId>641c1af8aa7db70011433d54</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>176-spencer-rascon-from-myroots</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONZpzvbT7nMSMxyYA1lcIVaXrMqglQo3wcuiCaaWnS20oLPfSamZwAOE2Cc368drDEIlxySRBtcIspURLnEXbpW]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>176</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1679563472269-f577059b1af5c440dbb745d500bdd5e3.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show - a podcast series that brings you the latest tips, strategies, and insider secrets from the world of e-commerce by getting up and personal with brands. This show is hosted by Daniel Budai, the founder of Budai Media. With a roster of 150+ happy clients and a mind-blowing $50M+ in extra sales, Budai Media is the absolute best at retention marketing for e-commerce brands.&nbsp;</p><br><p>Click on the link below to visit Budai Media:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>We’re joined today by Spencer Rascon, the CEO of MyRoots, a very unique jewelry brand that takes sustainability to another level by creating handmade wooden rings. Spencer first ventured into the art of crafting wooden rings as a DIY project for surprising his then-girlfriend (/now wife). However, what started out as a hobby soon turned into a full-blown profitable jewelry brand.&nbsp;</p><br><p><a href="https://myrootsjewelry.store/" rel="noopener noreferrer" target="_blank">https://myrootsjewelry.store/</a>&nbsp;</p><br><p>Tune into this episode to learn more about:&nbsp;</p><br><p>✅How Spencer Started a Wooden Ring Business From His Bedroom</p><br><p>✅How Entrepreneurship Contests Helped Spencer Get into the Business Mindset&nbsp;</p><br><p>✅MyRoots’ Journey From Squarespace to Etsy to Shopify&nbsp;</p><br><p>✅MyRoots’ Approach to Digital Marketing&nbsp;</p><br><p>✅Spencer’s Biggest Mentors in the eCommerce World&nbsp;</p><br><p>✅Spencer’s Advice to New eCommerce Business Owners</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show - a podcast series that brings you the latest tips, strategies, and insider secrets from the world of e-commerce by getting up and personal with brands. This show is hosted by Daniel Budai, the founder of Budai Media. With a roster of 150+ happy clients and a mind-blowing $50M+ in extra sales, Budai Media is the absolute best at retention marketing for e-commerce brands.&nbsp;</p><br><p>Click on the link below to visit Budai Media:&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>We’re joined today by Spencer Rascon, the CEO of MyRoots, a very unique jewelry brand that takes sustainability to another level by creating handmade wooden rings. Spencer first ventured into the art of crafting wooden rings as a DIY project for surprising his then-girlfriend (/now wife). However, what started out as a hobby soon turned into a full-blown profitable jewelry brand.&nbsp;</p><br><p><a href="https://myrootsjewelry.store/" rel="noopener noreferrer" target="_blank">https://myrootsjewelry.store/</a>&nbsp;</p><br><p>Tune into this episode to learn more about:&nbsp;</p><br><p>✅How Spencer Started a Wooden Ring Business From His Bedroom</p><br><p>✅How Entrepreneurship Contests Helped Spencer Get into the Business Mindset&nbsp;</p><br><p>✅MyRoots’ Journey From Squarespace to Etsy to Shopify&nbsp;</p><br><p>✅MyRoots’ Approach to Digital Marketing&nbsp;</p><br><p>✅Spencer’s Biggest Mentors in the eCommerce World&nbsp;</p><br><p>✅Spencer’s Advice to New eCommerce Business Owners</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#175 Héctor Loyola From Qactus: Using Technology To Build A Zero Waste Corporate Gifting Business</title>
			<itunes:title>#175 Héctor Loyola From Qactus: Using Technology To Build A Zero Waste Corporate Gifting Business</itunes:title>
			<pubDate>Tue, 21 Mar 2023 15:15:32 GMT</pubDate>
			<itunes:duration>34:58</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6419ca1675591e001136bcba/media.mp3" length="41974542" type="audio/mpeg"/>
			<guid isPermaLink="false">6419ca1675591e001136bcba</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/175-hector-loyola-from-qactus</link>
			<acast:episodeId>6419ca1675591e001136bcba</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>175-hector-loyola-from-qactus</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOL4X8eQDplwiJQ1vRUvN6tIQe7LA0Ea76BgvrCaXFfMHieDJNZCW43xpNJPLXNauz5i5n4aj3lZP8QAZK4viXU]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>175</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1679411656803-2efc541a7719f5818bead457cb9fbf96.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Did you know that the world produces over 400 million tonnes of plastic waste each year?&nbsp;</p><br><p>While most products contribute to this growing number, we’ve found a business out there that actually uses all this waste to create something unique and personalized.&nbsp;</p><br><p>Welcome to The Ecom Show, the e-commerce podcast you can't miss, hosted by Daniel Budai, the brains behind Budai Media. With more than 150 happy clients and a whopping $50M in extra sales revenue, Budai Media is your go-to retention marketing agency. Join us as we dive into email and SMS marketing tips to skyrocket your revenue and build amazing customer relationships!</p><br><p>Click on the link below to visit Budai Media:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Our guest for today is the founder of Qactus: Héctor Loyola. Based out of Chile, Qactus is a one-of-a-kind business that uses plastic waste to manufacture 3D plastic filaments. They then use this filament to create a host of unique and personalized corporate gifts made out of 100% recycled plastic.&nbsp;</p><br><p>Click on the link below to visit Qactus:&nbsp;</p><br><p><a href="https://qactus.cl/" rel="noopener noreferrer" target="_blank">https://qactus.cl/</a>&nbsp;</p><br><p>Join our founder, Daniel, and Hector as they discuss:&nbsp;</p><br><p>✅Hector’s Inspiration Behind Starting Qactus&nbsp;</p><br><p>✅How Qactus Uses Recycled Plastic and 3D Printers to Create Customized Products&nbsp;</p><br><p>✅How to Use monday.com and Google Ads to Capture B2B Leads&nbsp;</p><br><p>✅Strategies to Sell Your Gifting Products in Off-Season&nbsp;&nbsp;</p><br><p>✅Qactus’ Digital Marketing Strategy</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Did you know that the world produces over 400 million tonnes of plastic waste each year?&nbsp;</p><br><p>While most products contribute to this growing number, we’ve found a business out there that actually uses all this waste to create something unique and personalized.&nbsp;</p><br><p>Welcome to The Ecom Show, the e-commerce podcast you can't miss, hosted by Daniel Budai, the brains behind Budai Media. With more than 150 happy clients and a whopping $50M in extra sales revenue, Budai Media is your go-to retention marketing agency. Join us as we dive into email and SMS marketing tips to skyrocket your revenue and build amazing customer relationships!</p><br><p>Click on the link below to visit Budai Media:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Our guest for today is the founder of Qactus: Héctor Loyola. Based out of Chile, Qactus is a one-of-a-kind business that uses plastic waste to manufacture 3D plastic filaments. They then use this filament to create a host of unique and personalized corporate gifts made out of 100% recycled plastic.&nbsp;</p><br><p>Click on the link below to visit Qactus:&nbsp;</p><br><p><a href="https://qactus.cl/" rel="noopener noreferrer" target="_blank">https://qactus.cl/</a>&nbsp;</p><br><p>Join our founder, Daniel, and Hector as they discuss:&nbsp;</p><br><p>✅Hector’s Inspiration Behind Starting Qactus&nbsp;</p><br><p>✅How Qactus Uses Recycled Plastic and 3D Printers to Create Customized Products&nbsp;</p><br><p>✅How to Use monday.com and Google Ads to Capture B2B Leads&nbsp;</p><br><p>✅Strategies to Sell Your Gifting Products in Off-Season&nbsp;&nbsp;</p><br><p>✅Qactus’ Digital Marketing Strategy</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/&nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#174 Vitalijus Majorovas From Pulsetto: This Company Got Fully Funded On Indiegogo In Just 1 Day</title>
			<itunes:title>#174 Vitalijus Majorovas From Pulsetto: This Company Got Fully Funded On Indiegogo In Just 1 Day</itunes:title>
			<pubDate>Mon, 20 Mar 2023 08:20:17 GMT</pubDate>
			<itunes:duration>36:07</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64181743735632001172caf6/media.mp3" length="86609196" type="audio/mpeg"/>
			<guid isPermaLink="false">64181743735632001172caf6</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/174-vitalijus-majorovas-from-pulsetto</link>
			<acast:episodeId>64181743735632001172caf6</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>174-vitalijus-majorovas-from-pulsetto</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOOM3c+iXy4Y1BerNTucGuHdOzyXi3xIrfU5MOpLr8xuERdW31CF/hmrg8ts5D9D9lijW8MoMNOaR7fgSBVJ5zBK]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>174</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1679300438981-8abbce32020f0c091d727e6a014d262f.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show - your go-to podcast for all things e-commerce. Join us for exclusive interviews with business owners, marketing professionals, and industry experts. This podcast is hosted by Daniel Budai, the founder of Budai Media, the #1 e-commerce retention marketing agency that has helped more than 150+ e-commerce brands achieve over $50 million in additional sales revenue.</p><br><p>Visit Budai Media to learn more about our services: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>We’re joined today by the co-founder of Pulsetto:<strong> Vitalijus Majorovas.&nbsp;</strong></p><br><p>Pulsetto designs wearable technology that uses revolutionary science to activate your parasympathetic nervous system to reduce stress and anxiety. With over 700 happy customers and an Indiegogo campaign that got fully funded in under 24 hours, Vitalijus has some very interesting stories lined up for us in today's episode.&nbsp;</p><br><p>Visit Pulsetto to learn more about their brand: <a href="https://pulsetto.tech/" rel="noopener noreferrer" target="_blank">https://pulsetto.tech/</a>&nbsp;</p><br><p>Here are a few key highlights from today’s episode:</p><br><p>✅Vitalijus’ Journey Before Starting Pulsetto</p><br><p>✅The Importance of Accepting and Pivoting From Failure&nbsp;</p><br><p>✅How Pulsetto Helps You Calm Down and Sleep Better</p><br><p>✅Why Vitalijus Chose to Start With Indiegogo Instead of Building an eCom Store&nbsp;</p><br><p>✅The Story of How Pulsetto Generated a Six-Figure Revenue Through Indiegogo</p><br><p>✅Pulsetto’s Plans to Scale in the Coming Years&nbsp;</p><br><p>✅Pulsetto’s Challenge With Building Credibility and How They Overcame It</p><br><p>✅Vitalijus’s Advice to Businesses Looking To Raise Funds Through Crowdfunding</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p><strong>⭐️Bonus</strong>: Click on the link below to access our special 50-point email marketing cheat sheet for <strong>FREE</strong>.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>We also have over 170+ episodes with guests from around the e-commerce world.&nbsp;</p><br><p>Check these out by clicking on the link below:</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>I’d love to stay in touch with you. Find me on:</p><br><p>LinkedIn:</p><br><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>YouTube:&nbsp;</p><br><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><br><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show - your go-to podcast for all things e-commerce. Join us for exclusive interviews with business owners, marketing professionals, and industry experts. This podcast is hosted by Daniel Budai, the founder of Budai Media, the #1 e-commerce retention marketing agency that has helped more than 150+ e-commerce brands achieve over $50 million in additional sales revenue.</p><br><p>Visit Budai Media to learn more about our services: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>We’re joined today by the co-founder of Pulsetto:<strong> Vitalijus Majorovas.&nbsp;</strong></p><br><p>Pulsetto designs wearable technology that uses revolutionary science to activate your parasympathetic nervous system to reduce stress and anxiety. With over 700 happy customers and an Indiegogo campaign that got fully funded in under 24 hours, Vitalijus has some very interesting stories lined up for us in today's episode.&nbsp;</p><br><p>Visit Pulsetto to learn more about their brand: <a href="https://pulsetto.tech/" rel="noopener noreferrer" target="_blank">https://pulsetto.tech/</a>&nbsp;</p><br><p>Here are a few key highlights from today’s episode:</p><br><p>✅Vitalijus’ Journey Before Starting Pulsetto</p><br><p>✅The Importance of Accepting and Pivoting From Failure&nbsp;</p><br><p>✅How Pulsetto Helps You Calm Down and Sleep Better</p><br><p>✅Why Vitalijus Chose to Start With Indiegogo Instead of Building an eCom Store&nbsp;</p><br><p>✅The Story of How Pulsetto Generated a Six-Figure Revenue Through Indiegogo</p><br><p>✅Pulsetto’s Plans to Scale in the Coming Years&nbsp;</p><br><p>✅Pulsetto’s Challenge With Building Credibility and How They Overcame It</p><br><p>✅Vitalijus’s Advice to Businesses Looking To Raise Funds Through Crowdfunding</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p><strong>⭐️Bonus</strong>: Click on the link below to access our special 50-point email marketing cheat sheet for <strong>FREE</strong>.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a></p><br><p>We also have over 170+ episodes with guests from around the e-commerce world.&nbsp;</p><br><p>Check these out by clicking on the link below:</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>I’d love to stay in touch with you. Find me on:</p><br><p>LinkedIn:</p><br><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a></p><br><p>YouTube:&nbsp;</p><br><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><br><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#173 Franklin Fala From Swiftronics: Combining Digital and Physical Realms</title>
			<itunes:title>#173 Franklin Fala From Swiftronics: Combining Digital and Physical Realms</itunes:title>
			<pubDate>Fri, 17 Mar 2023 15:09:24 GMT</pubDate>
			<itunes:duration>26:49</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/641482a83ff45f00112e5462/media.mp3" length="64310400" type="audio/mpeg"/>
			<guid isPermaLink="false">641482a83ff45f00112e5462</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/173-franklin-fala-from-swiftronics</link>
			<acast:episodeId>641482a83ff45f00112e5462</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>173-franklin-fala-from-swiftronics</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMFuYCW5Uo/R9wf6CFnHhplW/B9v8UdpicnGV7xpgwXwTnpP2OJmofcYVHuAIjjoa1JUeFWCno2y/kV4mjNTCFe]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>173</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1679065711031-3907dcf4f4a360123f544071c1389fb8.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,</p><br><p>Confused whether you should be selling online or offline?</p><br><p>Tune into today’s episode of The Ecom Show to learn all about the power of hybrid selling.&nbsp;</p><br><p>While most businesses struggle to find which platform works best, Swiftronics swiftly uses the power of both channels to boost sales for their tech business.&nbsp;</p><br><p>We’ve got Franklin Fala, the co-founder of Swiftronics Inc joining us for today's episode. With over 10 years of retail and wholesale experience in selling electronics, Swiftronics is one of the leading distributors of consumer technology products in Canada. They offer a wide range of products including smartphones, laptops, and accessories from top brands like Apple, Samsung, and more.&nbsp;</p><br><p>Visit Swiftronics to learn more about their website:</p><br><p><a href="https://swiftronics.ca" rel="noopener noreferrer" target="_blank">https://swiftronics.ca</a></p><br><p>Before we get started, we’d like to take a quick minute to introduce the agency behind The Ecom Show.&nbsp;</p><br><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. Budai Media helps businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 5 years, we have worked with over 150+ companies and generated over 50M+ in additional sales revenue.&nbsp;</p><br><p>Join us as we learn more about how Swiftronics leverages the power of both retail and e-commerce to stand out in the Canadian market.&nbsp;</p><br><p>Here are some quick highlights from today’s episode:&nbsp;</p><br><p>✅The Inspiring Story of Swiftronics' Journey Over the Last 10 Years</p><br><p>✅Why Swiftronics Decided to Venture Into Physical Retail Stores</p><br><p>✅How Swiftronics Leveraged the Curbside Pick-Up Feature to Pivot During COVID-19</p><br><p>✅How Swiftronics Uses Loyalty Programs to Boost Customer Retention</p><br><p>✅Swiftronics Advice to New Entrepreneurs&nbsp;</p><br><p>Thank you for taking the time to listen to this episode.&nbsp;</p><br><p>⭐️Bonus: Click on the link below to access our special 50-point email marketing cheat sheet for FREE.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>We also have over 170+ episodes with guests from around the e-commerce world.&nbsp;</p><br><p>Check these out by clicking on the link below:</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>I’d love to stay in touch with you. Find me on:</p><br><p>LinkedIn:</p><br><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><br><p>YouTube:&nbsp;</p><br><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><br><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><br><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,</p><br><p>Confused whether you should be selling online or offline?</p><br><p>Tune into today’s episode of The Ecom Show to learn all about the power of hybrid selling.&nbsp;</p><br><p>While most businesses struggle to find which platform works best, Swiftronics swiftly uses the power of both channels to boost sales for their tech business.&nbsp;</p><br><p>We’ve got Franklin Fala, the co-founder of Swiftronics Inc joining us for today's episode. With over 10 years of retail and wholesale experience in selling electronics, Swiftronics is one of the leading distributors of consumer technology products in Canada. They offer a wide range of products including smartphones, laptops, and accessories from top brands like Apple, Samsung, and more.&nbsp;</p><br><p>Visit Swiftronics to learn more about their website:</p><br><p><a href="https://swiftronics.ca" rel="noopener noreferrer" target="_blank">https://swiftronics.ca</a></p><br><p>Before we get started, we’d like to take a quick minute to introduce the agency behind The Ecom Show.&nbsp;</p><br><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. Budai Media helps businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 5 years, we have worked with over 150+ companies and generated over 50M+ in additional sales revenue.&nbsp;</p><br><p>Join us as we learn more about how Swiftronics leverages the power of both retail and e-commerce to stand out in the Canadian market.&nbsp;</p><br><p>Here are some quick highlights from today’s episode:&nbsp;</p><br><p>✅The Inspiring Story of Swiftronics' Journey Over the Last 10 Years</p><br><p>✅Why Swiftronics Decided to Venture Into Physical Retail Stores</p><br><p>✅How Swiftronics Leveraged the Curbside Pick-Up Feature to Pivot During COVID-19</p><br><p>✅How Swiftronics Uses Loyalty Programs to Boost Customer Retention</p><br><p>✅Swiftronics Advice to New Entrepreneurs&nbsp;</p><br><p>Thank you for taking the time to listen to this episode.&nbsp;</p><br><p>⭐️Bonus: Click on the link below to access our special 50-point email marketing cheat sheet for FREE.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>We also have over 170+ episodes with guests from around the e-commerce world.&nbsp;</p><br><p>Check these out by clicking on the link below:</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><br><p>I’d love to stay in touch with you. Find me on:</p><br><p>LinkedIn:</p><br><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/budaidaney/</a>&nbsp;</p><br><p>YouTube:&nbsp;</p><br><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</p><br><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><br><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#172 Anna Brakefield From Red Land Cotton: From Cotton Fields To eCommerce</title>
			<itunes:title>#172 Anna Brakefield From Red Land Cotton: From Cotton Fields To eCommerce</itunes:title>
			<pubDate>Thu, 16 Mar 2023 12:53:02 GMT</pubDate>
			<itunes:duration>26:10</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64131132afebe000107e9b54/media.mp3" length="62748576" type="audio/mpeg"/>
			<guid isPermaLink="false">64131132afebe000107e9b54</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/172-anna-brakefield-from-red-land-cotton</link>
			<acast:episodeId>64131132afebe000107e9b54</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>172-anna-brakefield-from-red-land-cotton</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPtFE+TllYOYnhJfv1g1pnVVNxCsOLNgv9FknQq5T5WlESTxTTT3fjWnYgfvPfuC+aQLvJk2tUMpI/raaQj5l7E]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>172</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1678971135245-f2cec57092f2b0b808126c89cb3db38a.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, where we explore the exciting world of e-commerce through the real-life experiences of brands, e-commerce professionals, and business coaches. Today’s episode is special because we’ve got a heartwarming story that comes straight from the roots of America.&nbsp;</p><br><p>We’ve got Anna Brakefield, one of the co-founders of Red Land Cotton. Red Land Cotton is a family-owned business that produces 100% cotton linens made entirely from the cotton produced at their own farm. Tune into this episode to learn more about this heritage family business's journey from cotton fields to e-commerce.&nbsp;</p><br><p>Click here to visit Red Land Cotton's website: <a href="https://www.redlandcotton.com/" rel="noopener noreferrer" target="_blank">https://www.redlandcotton.com/</a>&nbsp;</p><br><p>Before we get started, we’d like to take a hot minute to introduce The Ecom Show for all the new listeners out there:&nbsp;</p><br><p>The Ecom Show is an e-commerce podcast series started by Daniel Budai, the founder of Budai Media. With over 150+ happy clients and $50M+ in additional sales revenue, Budai Media is the #1 retention marketing agency for e-commerce brands. They offer personalized email and SMS marketing services to help brands turbocharge their revenue, and build better customer relationships.&nbsp;</p><br><p>Click here to visit Budai Media's website: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Here are some highlights from today’s episode:</p><br><p>✅The story behind Red Land Cotton’s Family Business.&nbsp;</p><br><p>✅How They Expanded From Manufacturing Cotton To Launching A Home Linen Brand.&nbsp;</p><br><p>✅How They Differentiate Their Product From Cheaper Alternatives.&nbsp;</p><br><p>✅Red Land Cotton's Approach To Digital Marketing.&nbsp;</p><br><p>✅Their Advice To eCom Businesses Looking to Sell High Order Value Items.&nbsp;</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/ &nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to The Ecom Show, where we explore the exciting world of e-commerce through the real-life experiences of brands, e-commerce professionals, and business coaches. Today’s episode is special because we’ve got a heartwarming story that comes straight from the roots of America.&nbsp;</p><br><p>We’ve got Anna Brakefield, one of the co-founders of Red Land Cotton. Red Land Cotton is a family-owned business that produces 100% cotton linens made entirely from the cotton produced at their own farm. Tune into this episode to learn more about this heritage family business's journey from cotton fields to e-commerce.&nbsp;</p><br><p>Click here to visit Red Land Cotton's website: <a href="https://www.redlandcotton.com/" rel="noopener noreferrer" target="_blank">https://www.redlandcotton.com/</a>&nbsp;</p><br><p>Before we get started, we’d like to take a hot minute to introduce The Ecom Show for all the new listeners out there:&nbsp;</p><br><p>The Ecom Show is an e-commerce podcast series started by Daniel Budai, the founder of Budai Media. With over 150+ happy clients and $50M+ in additional sales revenue, Budai Media is the #1 retention marketing agency for e-commerce brands. They offer personalized email and SMS marketing services to help brands turbocharge their revenue, and build better customer relationships.&nbsp;</p><br><p>Click here to visit Budai Media's website: <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/</a>&nbsp;</p><br><p>Here are some highlights from today’s episode:</p><br><p>✅The story behind Red Land Cotton’s Family Business.&nbsp;</p><br><p>✅How They Expanded From Manufacturing Cotton To Launching A Home Linen Brand.&nbsp;</p><br><p>✅How They Differentiate Their Product From Cheaper Alternatives.&nbsp;</p><br><p>✅Red Land Cotton's Approach To Digital Marketing.&nbsp;</p><br><p>✅Their Advice To eCom Businesses Looking to Sell High Order Value Items.&nbsp;</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/email-cheatsheet</a>&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li>Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/ &nbsp;</li><li>Find me on YouTube: <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a>&nbsp;</li></ul><p><br></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a>&nbsp;</p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#171 Jason From Floral Decor Imports: The True Power of Wholesale eCommerce</title>
			<itunes:title>#171 Jason From Floral Decor Imports: The True Power of Wholesale eCommerce</itunes:title>
			<pubDate>Tue, 14 Mar 2023 13:29:12 GMT</pubDate>
			<itunes:duration>34:45</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/641076a9ec411700117a963a/media.mp3" length="83435436" type="audio/mpeg"/>
			<guid isPermaLink="false">641076a9ec411700117a963a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/171-jason-from-floral-decor</link>
			<acast:episodeId>641076a9ec411700117a963a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>171-jason-from-floral-decor</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPNBeZBz9hUpHHP5A5nhxX9zLFiezkvUQ5Ev5CcxDWZpttLDUFhNSlWv1FwQl0H4DSj9U8jlVH6xdX4JvStHYL6]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>171</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1678800480285-3671d17c8a632b4883b8b62b75a864bb.jpeg"/>
			<description><![CDATA[<p>Getting your profit margin crushed by middlemen has to be one of the most frustrating parts of running a wholesale business.&nbsp;</p><br><p>It’s no wonder, business owners like Jason are turning to e-commerce to take matters (and their profit margins) into their own hands.&nbsp;</p><br><p>Welcome to The Ecom Show!&nbsp;</p><br><p>An e-commerce podcast focused on bringing you exclusive interviews with business owners, marketing professionals, and industry experts. This show is sponsored by Budai Media, a leading retention marketing agency that’s worked with over 150+ businesses, and generated over 50M+ in additional sales revenue.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here to learn more about Budai Media.</a>&nbsp;</p><br><p>I’m your host Daniel Budai, and I’m joined today by Jason, the founder of Floral Decor Imports. Floral Decor Imports is a leading manufacturer and importer of pottery goods. With their own manufacturing plant in China, and a global sales and service team the brand has been successfully selling directly to customers for over 10+ years. In this episode, Jason walks us through the journey of being a direct supplier, and the benefits of being able to offer customers factory direct pricing.&nbsp;</p><br><p><a href="https://floraldecorimports.com/" rel="noopener noreferrer" target="_blank">Click here to visit their website.</a>&nbsp;</p><br><p>The internet hasn’t just simplified shopping for retail customers, it’s also opened a whole new world for B2B brands.&nbsp;</p><br><p>In the pre-internet era, a product would go through 4 or even 5 middlemen before reaching the end customer.&nbsp;</p><br><p>Thanks to e-commerce, manufacturers can now bypass the middleman and sell directly to their customers. Tune in to this episode to learn more about:&nbsp;</p><br><p>✅The Business of Wholesale E-Commerce</p><br><p>✅How To Build A Meaningful Relationship With Manufacturers</p><br><p>✅Email Marketing For B2B Businesses</p><br><p>✅Why Facebook Ads Don’t Work For Wholesalers</p><br><p>✅How To Successfully Generate Leads Through Cold-Calling</p><br><p>✅How To Apply The Wabi-Sabi Concept Apply To Your Business and Life</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>If you enjoyed listening to this episode, please spare a moment to leave us a nice review!&nbsp;</p><br><p>Before you go, we've got a special resource for you – the Top 100 High-Converting Emails of Budai Media:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Getting your profit margin crushed by middlemen has to be one of the most frustrating parts of running a wholesale business.&nbsp;</p><br><p>It’s no wonder, business owners like Jason are turning to e-commerce to take matters (and their profit margins) into their own hands.&nbsp;</p><br><p>Welcome to The Ecom Show!&nbsp;</p><br><p>An e-commerce podcast focused on bringing you exclusive interviews with business owners, marketing professionals, and industry experts. This show is sponsored by Budai Media, a leading retention marketing agency that’s worked with over 150+ businesses, and generated over 50M+ in additional sales revenue.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here to learn more about Budai Media.</a>&nbsp;</p><br><p>I’m your host Daniel Budai, and I’m joined today by Jason, the founder of Floral Decor Imports. Floral Decor Imports is a leading manufacturer and importer of pottery goods. With their own manufacturing plant in China, and a global sales and service team the brand has been successfully selling directly to customers for over 10+ years. In this episode, Jason walks us through the journey of being a direct supplier, and the benefits of being able to offer customers factory direct pricing.&nbsp;</p><br><p><a href="https://floraldecorimports.com/" rel="noopener noreferrer" target="_blank">Click here to visit their website.</a>&nbsp;</p><br><p>The internet hasn’t just simplified shopping for retail customers, it’s also opened a whole new world for B2B brands.&nbsp;</p><br><p>In the pre-internet era, a product would go through 4 or even 5 middlemen before reaching the end customer.&nbsp;</p><br><p>Thanks to e-commerce, manufacturers can now bypass the middleman and sell directly to their customers. Tune in to this episode to learn more about:&nbsp;</p><br><p>✅The Business of Wholesale E-Commerce</p><br><p>✅How To Build A Meaningful Relationship With Manufacturers</p><br><p>✅Email Marketing For B2B Businesses</p><br><p>✅Why Facebook Ads Don’t Work For Wholesalers</p><br><p>✅How To Successfully Generate Leads Through Cold-Calling</p><br><p>✅How To Apply The Wabi-Sabi Concept Apply To Your Business and Life</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>If you enjoyed listening to this episode, please spare a moment to leave us a nice review!&nbsp;</p><br><p>Before you go, we've got a special resource for you – the Top 100 High-Converting Emails of Budai Media:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#170 Kimball Ungerman From Optivida: How To Win Over Customers & Get Them To Trust You]]></title>
			<itunes:title><![CDATA[#170 Kimball Ungerman From Optivida: How To Win Over Customers & Get Them To Trust You]]></itunes:title>
			<pubDate>Thu, 09 Mar 2023 15:43:41 GMT</pubDate>
			<itunes:duration>35:46</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6409feafbbc0350011927ed6/media.mp3" length="85875264" type="audio/mpeg"/>
			<guid isPermaLink="false">6409feafbbc0350011927ed6</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/170-kimball-ungerman-from-optivida</link>
			<acast:episodeId>6409feafbbc0350011927ed6</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>170-kimball-ungerman-from-optivida</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONueNjvu7qFTFOqeqPTHO8rfFyV+PoMi7In32B35kZyXkdZACbId72/5MANQL5NCEj109VzSI6A14bEMq2YzEtm]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>170</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1678376548637-f126b3667eeb7ff0fcc0094471bd3edd.jpeg"/>
			<description><![CDATA[<p>Welcome to The Ecom Show!</p><br><p>The health and wellness industry is a multi-billion dollar space because everyone cares about products that can make their lives better.</p><br><p>From vitamins and minerals to herbal remedies and protein powders, there seems to be a supplement for just about everything.&nbsp;</p><br><p>But, building a business in this industry is no joke.</p><br><p>When it comes to health and wellness, customers have a million questions about the ingredients, tests, credibility, claims, and efficacy of the products they’re buying.</p><br><p>This is why brands have to work extra hard to win over their customer’s trust.&nbsp;</p><br><p>I'm your host, Daniel Budai, and I'm thrilled to be joined by Kimball Ungerman, the visionary founder behind the successful health and wellness brand, Optivida.</p><br><p>In this episode, we'll be diving into the fascinating world of health and wellness branding, exploring the ins and outs of building a strong brand identity in this dynamic industry.</p><br><p>With Kimball's vast experience and insights, we'll gain valuable knowledge and personal anecdotes that shed light on the keys to success in the health and wellness space.</p><br><p>Here’s a highlight of what you can expect from today’s episode:&nbsp;</p><br><p>✅The Inspiration Behind Optivida.&nbsp;</p><br><p>✅How Whole Food Nutrition Promotes Holistic Wellness.&nbsp;</p><br><p>✅How To Educate Consumers In The Health Supplement Space.&nbsp;</p><br><p>✅Optivida’s Approach To Marketing.&nbsp;</p><br><p>✅Their Digital Marketing Stack.</p><br><p>✅The Importance of Consistently Optimizing Your Customer Journey.</p><br><p>Thanks for listening!&nbsp;</p><br><p><a href="https://www.optividahealth.com/" rel="noopener noreferrer" target="_blank">Visit Optivida Health</a> to learn more about them: https://www.optividahealth.com/ </p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Find it here: https://www.thebudaimedia.com/email-cheatsheet &nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a>: https://www.linkedin.com/in/budaidaney/ </li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ </li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media: https://www.thebudaimedia.com/ </p><br><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup </p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes</a>: https://www.thebudaimedia.com/podcast </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Ecom Show!</p><br><p>The health and wellness industry is a multi-billion dollar space because everyone cares about products that can make their lives better.</p><br><p>From vitamins and minerals to herbal remedies and protein powders, there seems to be a supplement for just about everything.&nbsp;</p><br><p>But, building a business in this industry is no joke.</p><br><p>When it comes to health and wellness, customers have a million questions about the ingredients, tests, credibility, claims, and efficacy of the products they’re buying.</p><br><p>This is why brands have to work extra hard to win over their customer’s trust.&nbsp;</p><br><p>I'm your host, Daniel Budai, and I'm thrilled to be joined by Kimball Ungerman, the visionary founder behind the successful health and wellness brand, Optivida.</p><br><p>In this episode, we'll be diving into the fascinating world of health and wellness branding, exploring the ins and outs of building a strong brand identity in this dynamic industry.</p><br><p>With Kimball's vast experience and insights, we'll gain valuable knowledge and personal anecdotes that shed light on the keys to success in the health and wellness space.</p><br><p>Here’s a highlight of what you can expect from today’s episode:&nbsp;</p><br><p>✅The Inspiration Behind Optivida.&nbsp;</p><br><p>✅How Whole Food Nutrition Promotes Holistic Wellness.&nbsp;</p><br><p>✅How To Educate Consumers In The Health Supplement Space.&nbsp;</p><br><p>✅Optivida’s Approach To Marketing.&nbsp;</p><br><p>✅Their Digital Marketing Stack.</p><br><p>✅The Importance of Consistently Optimizing Your Customer Journey.</p><br><p>Thanks for listening!&nbsp;</p><br><p><a href="https://www.optividahealth.com/" rel="noopener noreferrer" target="_blank">Visit Optivida Health</a> to learn more about them: https://www.optividahealth.com/ </p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Find it here: https://www.thebudaimedia.com/email-cheatsheet &nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a>: https://www.linkedin.com/in/budaidaney/ </li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ </li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media: https://www.thebudaimedia.com/ </p><br><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup </p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes</a>: https://www.thebudaimedia.com/podcast </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#169 Hasnain Khan From Kollar Clothing: How To Build A Luxury Men’s Fashion Brand</title>
			<itunes:title>#169 Hasnain Khan From Kollar Clothing: How To Build A Luxury Men’s Fashion Brand</itunes:title>
			<pubDate>Tue, 07 Mar 2023 15:01:43 GMT</pubDate>
			<itunes:duration>34:40</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/640751dc0dd20700105117fa/media.mp3" length="30422868" type="audio/mpeg"/>
			<guid isPermaLink="false">640751dc0dd20700105117fa</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/169-hasnain-khan-from-kollar-clothing</link>
			<acast:episodeId>640751dc0dd20700105117fa</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>169-hasnain-khan-from-kollar-clothing</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoON/85LLnlW6sw7DRJBY4gbSyum7LED9D3I+lwhNUDbZtYr9fJTg9P3rJJ4TmJSRIj+MTwuHzdka7NuyG4ZjCwU2]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>169</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1678201257328-161b89bbbabec682bd83bac92f603422.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Fashion is one of the most competitive and crowded ecommerce niches to be in!&nbsp;</p><br><p>However, it also pays well if you can make your mark in it and find an audience that loves your style. We’ve got <a href="https://www.linkedin.com/in/hasnain-khan-013ab1125/" rel="noopener noreferrer" target="_blank">Hasnain Khan</a>, the Customer Experience Manager of the men’s luxury brand Kollar Clothing here with us today to share how this brand carved its way to success in a crowded space.&nbsp;&nbsp;</p><br><p>Kollar Clothing has had very humble beginnings. The founder started in 2016 with just $500, and the design skills he picked up from his grandmother. However, he quickly learned the ropes and found a talented team to help him grow his mission of creating a men’s luxury brand that pays attention to detail and is committed to quality. Currently, the brand makes over $1M+ in annual revenue, and they’ve got a strong community of loyal customers from around the world.&nbsp;</p><br><p><a href="https://kollarclothing.com/" rel="noopener noreferrer" target="_blank">Click here to visit their website.</a>&nbsp;</p><br><p>Here are some highlights from today’s episode:</p><br><p>✅How Kollar Clothing started out with $500 and grew to $1M+ in annual sales revenue.&nbsp;</p><br><p>✅Behind The Scenes of running a global men’s fashion brand.&nbsp;</p><br><p>✅How this brand distinguishes itself in a competitive market.&nbsp;</p><br><p>✅How they use discord to increase referrals.&nbsp;</p><br><p>✅Kollar Clothing’s SMS and email marketing strategy.&nbsp;</p><br><p>✅How Hasnain helps manage a global brand while working remotely.&nbsp;</p><br><p>✅Hasnain’s #1 advice to fashion e-commerce brands and marketers trying to enter the luxury market.</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">here</a> to access it.&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media.&nbsp;</p><br><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Fashion is one of the most competitive and crowded ecommerce niches to be in!&nbsp;</p><br><p>However, it also pays well if you can make your mark in it and find an audience that loves your style. We’ve got <a href="https://www.linkedin.com/in/hasnain-khan-013ab1125/" rel="noopener noreferrer" target="_blank">Hasnain Khan</a>, the Customer Experience Manager of the men’s luxury brand Kollar Clothing here with us today to share how this brand carved its way to success in a crowded space.&nbsp;&nbsp;</p><br><p>Kollar Clothing has had very humble beginnings. The founder started in 2016 with just $500, and the design skills he picked up from his grandmother. However, he quickly learned the ropes and found a talented team to help him grow his mission of creating a men’s luxury brand that pays attention to detail and is committed to quality. Currently, the brand makes over $1M+ in annual revenue, and they’ve got a strong community of loyal customers from around the world.&nbsp;</p><br><p><a href="https://kollarclothing.com/" rel="noopener noreferrer" target="_blank">Click here to visit their website.</a>&nbsp;</p><br><p>Here are some highlights from today’s episode:</p><br><p>✅How Kollar Clothing started out with $500 and grew to $1M+ in annual sales revenue.&nbsp;</p><br><p>✅Behind The Scenes of running a global men’s fashion brand.&nbsp;</p><br><p>✅How this brand distinguishes itself in a competitive market.&nbsp;</p><br><p>✅How they use discord to increase referrals.&nbsp;</p><br><p>✅Kollar Clothing’s SMS and email marketing strategy.&nbsp;</p><br><p>✅How Hasnain helps manage a global brand while working remotely.&nbsp;</p><br><p>✅Hasnain’s #1 advice to fashion e-commerce brands and marketers trying to enter the luxury market.</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">here</a> to access it.&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media.&nbsp;</p><br><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#168 DeShawn Gilles from Summit Ridge Co: How To Leverage Crowdfunding To Expand Your Product Line</title>
			<itunes:title>#168 DeShawn Gilles from Summit Ridge Co: How To Leverage Crowdfunding To Expand Your Product Line</itunes:title>
			<pubDate>Thu, 02 Mar 2023 09:23:50 GMT</pubDate>
			<itunes:duration>38:10</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64006b26a9e3990011860235/media.mp3" length="54989320" type="audio/mpeg"/>
			<guid isPermaLink="false">64006b26a9e3990011860235</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/168-deshawn-gilles-from-summit-ridge</link>
			<acast:episodeId>64006b26a9e3990011860235</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>168-deshawn-gilles-from-summit-ridge</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPjWEjDdXV2SgW6X6NlfrxPm3gfT4kMXnvWWxO1oJ+GXXPEJLQaWxtqEvKZm2qT9AKUPIJMMBKVwZg1jxrw0jI3]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>168</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1677748869730-94ce3ec40bcb8bb9abd22609dbbe7f2a.jpeg"/>
			<description><![CDATA[<h1>#168 DeShawn Gilles from Summit Ridge Co: How To Leverage Crowdfunding To Expand Your Product Line</h1><p><br></p><p>Do you ever dream of starting an e-commerce brand but don’t have the capital to back your idea?&nbsp;</p><br><p>Well then, this episode is for <strong>YOU</strong>!&nbsp;</p><br><p>We’ve got DeShawn Gilles, the founder of Summit Ridge Co joining us today to share the story of how they grew their outdoor apparel brand by unlocking the full potential of crowdfunding.&nbsp;</p><br><p>Discover how you can grow your brand, increase your visibility, get valuable feedback from your ideal audience, <strong>AND </strong>get the funds you need to start selling your products by leveraging the power of crowdfunding platforms like Kickstarter and Indiegogo in today's episode of The Ecom Show.&nbsp;</p><br><p>DeShawn Gilles is a passionate mountain climber, and after spending years on the slopes he knew exactly where all of his hiking gear fell short, motivated to create a better and more well-equipped alternative for himself, and other hikers out there, he co-founded Summit Ridge Co.&nbsp;</p><br><p>Summit Ridge Co. is an outdoor apparel brand that specializes in creating premium outdoor clothing and gear for hiking enthusiasts and mountaineers. Learn more about their origin story and growth by tuning into this episode.&nbsp;</p><br><p><a href="https://www.summitridgeco.com/" rel="noopener noreferrer" target="_blank">Visit Summit Ridge Co to learn more about them.</a>&nbsp;</p><br><p>Here’s a quick overview of what you can expect from this episode:</p><br><p>⛰️How DeShawn’s personal journey as a hiker led to him founding Summit Ridge Co.&nbsp;</p><br><p>⛰️Summit Ridge’s unique strategy to educate customers about their products.&nbsp;</p><br><p>⛰️How Summit Ridge uses Kickstarter and Indiegogo to fund their new product lines.&nbsp;</p><br><p>⛰️How Launch Boom helps small businesses find creative ways to market and raise funds.&nbsp;</p><br><p>⛰️How Email Marketing can help businesses nurture and get more out of their crowdfunding campaigns.</p><br><p>⛰️DeShawn’s #1 Advice for new entrepreneurs.&nbsp;</p><br><p>Thanks for listening!&nbsp;</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">here</a> to access it.&nbsp;</p><br><p><a href="https://www.summitridgeco.com/" rel="noopener noreferrer" target="_blank">Click here to visit Summit Ridge Co</a></p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media.&nbsp;</p><br><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#168 DeShawn Gilles from Summit Ridge Co: How To Leverage Crowdfunding To Expand Your Product Line</h1><p><br></p><p>Do you ever dream of starting an e-commerce brand but don’t have the capital to back your idea?&nbsp;</p><br><p>Well then, this episode is for <strong>YOU</strong>!&nbsp;</p><br><p>We’ve got DeShawn Gilles, the founder of Summit Ridge Co joining us today to share the story of how they grew their outdoor apparel brand by unlocking the full potential of crowdfunding.&nbsp;</p><br><p>Discover how you can grow your brand, increase your visibility, get valuable feedback from your ideal audience, <strong>AND </strong>get the funds you need to start selling your products by leveraging the power of crowdfunding platforms like Kickstarter and Indiegogo in today's episode of The Ecom Show.&nbsp;</p><br><p>DeShawn Gilles is a passionate mountain climber, and after spending years on the slopes he knew exactly where all of his hiking gear fell short, motivated to create a better and more well-equipped alternative for himself, and other hikers out there, he co-founded Summit Ridge Co.&nbsp;</p><br><p>Summit Ridge Co. is an outdoor apparel brand that specializes in creating premium outdoor clothing and gear for hiking enthusiasts and mountaineers. Learn more about their origin story and growth by tuning into this episode.&nbsp;</p><br><p><a href="https://www.summitridgeco.com/" rel="noopener noreferrer" target="_blank">Visit Summit Ridge Co to learn more about them.</a>&nbsp;</p><br><p>Here’s a quick overview of what you can expect from this episode:</p><br><p>⛰️How DeShawn’s personal journey as a hiker led to him founding Summit Ridge Co.&nbsp;</p><br><p>⛰️Summit Ridge’s unique strategy to educate customers about their products.&nbsp;</p><br><p>⛰️How Summit Ridge uses Kickstarter and Indiegogo to fund their new product lines.&nbsp;</p><br><p>⛰️How Launch Boom helps small businesses find creative ways to market and raise funds.&nbsp;</p><br><p>⛰️How Email Marketing can help businesses nurture and get more out of their crowdfunding campaigns.</p><br><p>⛰️DeShawn’s #1 Advice for new entrepreneurs.&nbsp;</p><br><p>Thanks for listening!&nbsp;</p><br><p>If you enjoyed this episode, please leave us a review. It would mean the world to us.&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">here</a> to access it.&nbsp;</p><br><p><a href="https://www.summitridgeco.com/" rel="noopener noreferrer" target="_blank">Click here to visit Summit Ridge Co</a></p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media.&nbsp;</p><br><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#167 FAQ Part 2: Answering Most Commonly Asked Questions About eCom Retention Marketing</title>
			<itunes:title>#167 FAQ Part 2: Answering Most Commonly Asked Questions About eCom Retention Marketing</itunes:title>
			<pubDate>Thu, 23 Feb 2023 14:10:21 GMT</pubDate>
			<itunes:duration>14:30</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/63f773ce1a63070011df255a/media.mp3" length="13921128" type="audio/mpeg"/>
			<guid isPermaLink="false">63f773ce1a63070011df255a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/167-faq-part-2</link>
			<acast:episodeId>63f773ce1a63070011df255a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>167-faq-part-2</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONJd1VqOdb9nzfJTYAcMj1NjIwL0yj0Zi/XVV+qCmsS2m/FHk7Ex3HbDS0PXedf0oQmIrzSafwQbn6fIAArLCTT]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>167</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1677161199533-8ab0d66dc34b2a53bf2c3b458b53f2ef.jpeg"/>
			<description><![CDATA[<p>#167 FAQ Part 2: Answering Most Commonly Asked Questions About eCom Retention Marketing</p><br><p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to Part 2 of our FAQ series - a series where I (Daniel Budai) answer some of your top questions about retention marketing. In <a href="https://www.thebudaimedia.com/podcast/episode/ebe10ee5/166-faq-part-1-answering-most-commonly-asked-questions-about-email-marketing" rel="noopener noreferrer" target="_blank">part 1</a> of this series we covered everything to do with email marketing, in this episode we will be going broader to answer all the questions we get beyond email marketing.&nbsp;</p><br><p>Tune in to this episode to learn more about SMS, pop-ups, push notifications, and loyalty programs.&nbsp;</p><br><p>I’m Daniel Budai, your e-commerce friend, the host of this podcast series, and the founder of Budai Media - a retention marketing agency focused on helping e-commerce brands grow with the power of email and SMS marketing.&nbsp;</p><br><p>Budai Media has been helping e-commerce brands increase their customers’ lifetime value by 20-50% through their personalized retention marketing strategies for the last five years. We’ve worked with over 150+ brands, and generated over 50M+ in additional revenue. My personal goal is to help over 1000 e-commerce brands in the next few years, and I plan to do this by sharing my retention marketing journey as transparently as I can.&nbsp;</p><br><p><a href="https://www.youtube.com/watch?v=eMuHRIRjbKs" rel="noopener noreferrer" target="_blank">Check out how my team and I generated over $40,000 for one of our clients using push notifications.</a></p><br><p>Please feel free to reach out to me with any further questions you have about retention marketing, I’ll make sure to answer them as soon as I can personally.&nbsp;</p><br><p>Here are the links for all the tools I mentioned in the video above:</p><br><p><strong>Recart</strong>: A powerful SMS marketing tool, and one of our partners. <a href="http://affiliate.ghostmonitor.com/affiliate?afmc=5d" rel="noopener noreferrer" target="_blank">Click here to create your Recart account with our affiliate link.</a></p><br><p><strong>SMS Bump</strong>: Another great SMS marketing tool. Find it <a href="https://smsbump.com/" rel="noopener noreferrer" target="_blank">here</a>.</p><br><p><strong>Klaviyo</strong>: A great tool for anyone looking to keep their email and SMS all in one place. <a href="https://www.klaviyo.com/partner/signup?utm_source=0010V00002Ji2d1&amp;utm_medium=partner" rel="noopener noreferrer" target="_blank">Click here to create your Klaviyo account with our affiliate link.</a></p><br><p><strong>PushOwl</strong>: <a href="https://pushowl.com/" rel="noopener noreferrer" target="_blank">Check out PushOwl for push notification marketing.</a>&nbsp;</p><br><p>Here are some additional retention marketing resources you can explore:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to visit our website to learn more about us and our retention marketing services.</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#167 FAQ Part 2: Answering Most Commonly Asked Questions About eCom Retention Marketing</p><br><p>Hey Budai Nation,&nbsp;</p><br><p>Welcome to Part 2 of our FAQ series - a series where I (Daniel Budai) answer some of your top questions about retention marketing. In <a href="https://www.thebudaimedia.com/podcast/episode/ebe10ee5/166-faq-part-1-answering-most-commonly-asked-questions-about-email-marketing" rel="noopener noreferrer" target="_blank">part 1</a> of this series we covered everything to do with email marketing, in this episode we will be going broader to answer all the questions we get beyond email marketing.&nbsp;</p><br><p>Tune in to this episode to learn more about SMS, pop-ups, push notifications, and loyalty programs.&nbsp;</p><br><p>I’m Daniel Budai, your e-commerce friend, the host of this podcast series, and the founder of Budai Media - a retention marketing agency focused on helping e-commerce brands grow with the power of email and SMS marketing.&nbsp;</p><br><p>Budai Media has been helping e-commerce brands increase their customers’ lifetime value by 20-50% through their personalized retention marketing strategies for the last five years. We’ve worked with over 150+ brands, and generated over 50M+ in additional revenue. My personal goal is to help over 1000 e-commerce brands in the next few years, and I plan to do this by sharing my retention marketing journey as transparently as I can.&nbsp;</p><br><p><a href="https://www.youtube.com/watch?v=eMuHRIRjbKs" rel="noopener noreferrer" target="_blank">Check out how my team and I generated over $40,000 for one of our clients using push notifications.</a></p><br><p>Please feel free to reach out to me with any further questions you have about retention marketing, I’ll make sure to answer them as soon as I can personally.&nbsp;</p><br><p>Here are the links for all the tools I mentioned in the video above:</p><br><p><strong>Recart</strong>: A powerful SMS marketing tool, and one of our partners. <a href="http://affiliate.ghostmonitor.com/affiliate?afmc=5d" rel="noopener noreferrer" target="_blank">Click here to create your Recart account with our affiliate link.</a></p><br><p><strong>SMS Bump</strong>: Another great SMS marketing tool. Find it <a href="https://smsbump.com/" rel="noopener noreferrer" target="_blank">here</a>.</p><br><p><strong>Klaviyo</strong>: A great tool for anyone looking to keep their email and SMS all in one place. <a href="https://www.klaviyo.com/partner/signup?utm_source=0010V00002Ji2d1&amp;utm_medium=partner" rel="noopener noreferrer" target="_blank">Click here to create your Klaviyo account with our affiliate link.</a></p><br><p><strong>PushOwl</strong>: <a href="https://pushowl.com/" rel="noopener noreferrer" target="_blank">Check out PushOwl for push notification marketing.</a>&nbsp;</p><br><p>Here are some additional retention marketing resources you can explore:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to visit our website to learn more about us and our retention marketing services.</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#166 FAQ Part 1: Answering Most Commonly Asked Questions About Email Marketing</title>
			<itunes:title>#166 FAQ Part 1: Answering Most Commonly Asked Questions About Email Marketing</itunes:title>
			<pubDate>Thu, 16 Feb 2023 14:22:50 GMT</pubDate>
			<itunes:duration>15:17</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/63ee3c3c61d2bd0011eed1f5/media.mp3" length="22025808" type="audio/mpeg"/>
			<guid isPermaLink="false">63ee3c3c61d2bd0011eed1f5</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/166-faq-part-1</link>
			<acast:episodeId>63ee3c3c61d2bd0011eed1f5</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>166-faq-part-1</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoONUTAUmp4t+s4+SUuvh1gw9qoiLDWYcSmJcH2Gq/NJH7QRM9evC4R4SXQQvvyJ0rDDu8PBYamxFtWW+upQoNM7e]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>166</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1676557117624-ed6d67604fb15f6c0f3b23167f579bc6.jpeg"/>
			<description><![CDATA[<h1>#166 FAQ Part 1: Answering Most Commonly Asked Questions About Email Marketing&nbsp;</h1><p><br></p><p><em>Is email marketing dead?&nbsp;</em></p><br><p><em>How much $$$ can I expect after hiring an email marketing agency?</em></p><br><p><em>How quickly can you help me get started with email marketing?&nbsp;</em></p><br><p>These are just some of the questions I get asked on a daily basis when I tell someone that I run an email marketing agency!&nbsp; Being in the retention marketing space for the last five years, I’ve worked with over 150+ e-commerce brands, and come across several more e-commerce professionals who approach me with similar sets of questions.&nbsp;</p><br><p>For those of you that are new here, I’m Daniel Budai! Your e-commerce friend, the host of this podcast series,&nbsp; and the founder of Budai Media- a retention marketing agency focused on helping e-commerce brands grow with the power of email and SMS marketing.&nbsp;</p><br><p>My team and I realized that these are all natural questions e-commerce business owners have when they think of investing in email marketing, so we decided to collect all these questions, and answer them on The Ecom Show.&nbsp;</p><br><p>This is Part 1 of a two-part series where our content marketing manager Surbhi and I, will be answering questions about email marketing.</p><br><p>Thanks for listening, if you enjoyed this episode please make sure to leave us a review.&nbsp;</p><br><p>We’ll see you back here next week for the second part of our FAQ series.&nbsp;</p><br><p>Meanwhile, we’ve got a lot of retention marketing resources for you to explore:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here to visit our website to learn more about us and our retention marketing services.</a></p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#166 FAQ Part 1: Answering Most Commonly Asked Questions About Email Marketing&nbsp;</h1><p><br></p><p><em>Is email marketing dead?&nbsp;</em></p><br><p><em>How much $$$ can I expect after hiring an email marketing agency?</em></p><br><p><em>How quickly can you help me get started with email marketing?&nbsp;</em></p><br><p>These are just some of the questions I get asked on a daily basis when I tell someone that I run an email marketing agency!&nbsp; Being in the retention marketing space for the last five years, I’ve worked with over 150+ e-commerce brands, and come across several more e-commerce professionals who approach me with similar sets of questions.&nbsp;</p><br><p>For those of you that are new here, I’m Daniel Budai! Your e-commerce friend, the host of this podcast series,&nbsp; and the founder of Budai Media- a retention marketing agency focused on helping e-commerce brands grow with the power of email and SMS marketing.&nbsp;</p><br><p>My team and I realized that these are all natural questions e-commerce business owners have when they think of investing in email marketing, so we decided to collect all these questions, and answer them on The Ecom Show.&nbsp;</p><br><p>This is Part 1 of a two-part series where our content marketing manager Surbhi and I, will be answering questions about email marketing.</p><br><p>Thanks for listening, if you enjoyed this episode please make sure to leave us a review.&nbsp;</p><br><p>We’ll see you back here next week for the second part of our FAQ series.&nbsp;</p><br><p>Meanwhile, we’ve got a lot of retention marketing resources for you to explore:</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here to visit our website to learn more about us and our retention marketing services.</a></p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#165 Eric From Beardbrand: The Key to Building a Brand in the Men’s Grooming Industry</title>
			<itunes:title>#165 Eric From Beardbrand: The Key to Building a Brand in the Men’s Grooming Industry</itunes:title>
			<pubDate>Thu, 09 Feb 2023 09:05:28 GMT</pubDate>
			<itunes:duration>32:27</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/63e4b7592013b7001178a066/media.mp3" length="46747304" type="audio/mpeg"/>
			<guid isPermaLink="false">63e4b7592013b7001178a066</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/165-eric-from-beardbrand</link>
			<acast:episodeId>63e4b7592013b7001178a066</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>165-eric-from-beardbrand</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOO5MAX5GsWeIH2AV4YOWNKiCxWqvv/xgvcCj2RSLWcWyvbQwrIeoSzB1vaGNARR7xmrxmWfnqLB8XovTzDy9jJQ]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>165</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1675933436706-813b759e9b2513a48e3e292d9b542ad7.jpeg"/>
			<description><![CDATA[<h1>#165 Eric From Beardbrand: The Key to Building a Brand in the Men’s Grooming Industry&nbsp;</h1><p><br></p><p>The men’s grooming industry and beard care in particular is a booming space to be in right now. But there was a time when beards were considered unprofessional, and a time when men didn’t have as many options to practice self-care.&nbsp;</p><br><p>Eric founded Beardbrand out of necessity! The necessity for men to have a fulfilling self-care routine that allows them to live life with confidence with or without a beard. In the last 10 years, the brand has grown immensely and has become one of the leading names in the men’s grooming space, it’s even landed a spot on the primetime show Shark Tank.&nbsp;</p><br><p>Beardbrand sells a wide variety of men’s grooming products ranging from beard care products like wax, oil, balms, softeners, and styling paste to styling tools like combs, brushes, tweezers, and all-in-one grooming kits. They’ve even expanded into apparel with their range of original tee shirts.&nbsp;</p><br><p>Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.&nbsp;</p><br><p>In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We’ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">Click here to access it.</a></p><br><p>Here’s a glimpse of what you can expect from this episode of The Ecom Show:</p><br><p>🧔🏻‍♂️Beardbrand’s Origin Story&nbsp;</p><br><p>🧔🏽‍♂️Beardbrand’s Experience on Shark Tank&nbsp;</p><br><p>🧔🏼‍♂️Challenges of Selling on Amazon</p><br><p>🧔🏿‍♂️Building a Community Around Your Brand</p><br><p>🧔‍♂️How Retention Marketing Can Help You With Community Building</p><br><p>Click <a href="https://www.beardbrand.com/" rel="noopener noreferrer" target="_blank">here </a>to learn more about Beardbrand.&nbsp;</p><br><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><br><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn.</a></p><br><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube.</a></p><br><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">Subscribe to my weekly newsletter</a>, packed with the latest e-commerce buzz.</p><br><p>Thanks for tuning in, we release new episodes each Thursday. You can <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">click on this link to check out some of our previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#165 Eric From Beardbrand: The Key to Building a Brand in the Men’s Grooming Industry&nbsp;</h1><p><br></p><p>The men’s grooming industry and beard care in particular is a booming space to be in right now. But there was a time when beards were considered unprofessional, and a time when men didn’t have as many options to practice self-care.&nbsp;</p><br><p>Eric founded Beardbrand out of necessity! The necessity for men to have a fulfilling self-care routine that allows them to live life with confidence with or without a beard. In the last 10 years, the brand has grown immensely and has become one of the leading names in the men’s grooming space, it’s even landed a spot on the primetime show Shark Tank.&nbsp;</p><br><p>Beardbrand sells a wide variety of men’s grooming products ranging from beard care products like wax, oil, balms, softeners, and styling paste to styling tools like combs, brushes, tweezers, and all-in-one grooming kits. They’ve even expanded into apparel with their range of original tee shirts.&nbsp;</p><br><p>Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.&nbsp;</p><br><p>In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We’ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">Click here to access it.</a></p><br><p>Here’s a glimpse of what you can expect from this episode of The Ecom Show:</p><br><p>🧔🏻‍♂️Beardbrand’s Origin Story&nbsp;</p><br><p>🧔🏽‍♂️Beardbrand’s Experience on Shark Tank&nbsp;</p><br><p>🧔🏼‍♂️Challenges of Selling on Amazon</p><br><p>🧔🏿‍♂️Building a Community Around Your Brand</p><br><p>🧔‍♂️How Retention Marketing Can Help You With Community Building</p><br><p>Click <a href="https://www.beardbrand.com/" rel="noopener noreferrer" target="_blank">here </a>to learn more about Beardbrand.&nbsp;</p><br><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><br><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn.</a></p><br><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube.</a></p><br><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">Subscribe to my weekly newsletter</a>, packed with the latest e-commerce buzz.</p><br><p>Thanks for tuning in, we release new episodes each Thursday. You can <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">click on this link to check out some of our previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#164 Michael Veazey From Amazing FBA & 10K Collective: Unlock Your Brand’s Full Potential With Shopify+Amazon]]></title>
			<itunes:title><![CDATA[#164 Michael Veazey From Amazing FBA & 10K Collective: Unlock Your Brand’s Full Potential With Shopify+Amazon]]></itunes:title>
			<pubDate>Thu, 02 Feb 2023 15:47:49 GMT</pubDate>
			<itunes:duration>31:57</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/63dbdb28b767a2001147c32a/media.mp3" length="46050312" type="audio/mpeg"/>
			<guid isPermaLink="false">63dbdb28b767a2001147c32a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/164-michael-veazey-from-amazing-fba-10k-collective</link>
			<acast:episodeId>63dbdb28b767a2001147c32a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>164-michael-veazey-from-amazing-fba-10k-collective</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMYB/umwlIEjHRLrpmURJKdLLKIlLye6WwzTy+5KnMDwGPIC7UTJ/THGsD8xWLwkJQZpi8jCGaxzAPXGYJp68Wk]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>164</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1675352781877-024714932de27d390081cd972c60dfa1.jpeg"/>
			<description><![CDATA[<h1>#164 Michael Veazey From Amazing FBA &amp; 10K Collective: Unlock Your Brand’s Full Potential With Shopify+Amazon&nbsp;</h1><p><br></p><p>Hey Budai Nation,&nbsp;</p><br><p>Are you an e-com owner looking to grow your sales and visibility?&nbsp;</p><br><p>If yes, you need to start selling on Amazon as well!&nbsp;</p><br><p>In 2019, Amazon accounted for 45% of the e-commerce market share in the US alone and this number is only growing as the years go by! Almost everyone uses Amazon to price-check products, and by being omnipresent on both Amazon and Shopify you can maximize your sales.&nbsp;</p><br><p>We’re extremely pleased to share that we’ve got Amazon coach Michael Veazey here with us for today’s episode of The Ecom Show. Michael is the founder of Amazing FBA, an e-commerce consultancy, and 10K Collective, a very informative and well-renowned e-commerce podcast. His podcast and coaching are focused on helping established e-com operators measure, convert, optimize, and scale their business by teaching them the ins and outs of selling on Amazon.&nbsp;</p><br><p><a href="https://amazingfba.com/" rel="noopener noreferrer" target="_blank">Click here to learn more about Amazing FBA.</a>&nbsp;</p><br><p><em>Before we get started, here’s a quick introduction of us for all the new listeners!&nbsp;</em></p><br><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 5 years, we have worked with over 150+ companies and generated over 50M+ in additional sales revenue.&nbsp;</p><br><p>Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Thursday.&nbsp;</p><br><p>We’ve also got a special 50-point checklist to help e-commerce businesses audit their Klaviyo setup. <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">Click here to download it.</a>&nbsp;</p><br><p>Tune in to this episode to hear Daniel and Michael talk about:</p><br><p>✅Perks of Using Amazon FBA</p><br><p>✅Different Ways of Selling on Amazon</p><br><p>✅How to Start Selling on Amazon From Scratch&nbsp;</p><br><p>✅How to Drive Traffic to Your Amazon Listings&nbsp;</p><br><p>✅How Do Amazon Ads Work&nbsp;</p><br><p>✅How Direct Branding Affects Your Sales&nbsp;</p><br><p>✅How to Make the Most Out of Amazon+Shopify&nbsp;</p><br><p>✅Customer Retention on Amazon&nbsp;</p><br><p>✅Michael’s #1 Tip for Shopify Owners Selling on Amazon</p><br><p>✅What’s 10k Collective and How Can You Enroll</p><br><p>Thanks for listening, if you enjoyed this episode please make sure to leave us a review.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here to visit our website to learn more about us.</a>&nbsp;</p><br><p>Click on the links below to connect with us:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">Subscribe to our weekly newsletter packed with the latest e-commerce buzz.</a></p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#164 Michael Veazey From Amazing FBA &amp; 10K Collective: Unlock Your Brand’s Full Potential With Shopify+Amazon&nbsp;</h1><p><br></p><p>Hey Budai Nation,&nbsp;</p><br><p>Are you an e-com owner looking to grow your sales and visibility?&nbsp;</p><br><p>If yes, you need to start selling on Amazon as well!&nbsp;</p><br><p>In 2019, Amazon accounted for 45% of the e-commerce market share in the US alone and this number is only growing as the years go by! Almost everyone uses Amazon to price-check products, and by being omnipresent on both Amazon and Shopify you can maximize your sales.&nbsp;</p><br><p>We’re extremely pleased to share that we’ve got Amazon coach Michael Veazey here with us for today’s episode of The Ecom Show. Michael is the founder of Amazing FBA, an e-commerce consultancy, and 10K Collective, a very informative and well-renowned e-commerce podcast. His podcast and coaching are focused on helping established e-com operators measure, convert, optimize, and scale their business by teaching them the ins and outs of selling on Amazon.&nbsp;</p><br><p><a href="https://amazingfba.com/" rel="noopener noreferrer" target="_blank">Click here to learn more about Amazing FBA.</a>&nbsp;</p><br><p><em>Before we get started, here’s a quick introduction of us for all the new listeners!&nbsp;</em></p><br><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 5 years, we have worked with over 150+ companies and generated over 50M+ in additional sales revenue.&nbsp;</p><br><p>Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Thursday.&nbsp;</p><br><p>We’ve also got a special 50-point checklist to help e-commerce businesses audit their Klaviyo setup. <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">Click here to download it.</a>&nbsp;</p><br><p>Tune in to this episode to hear Daniel and Michael talk about:</p><br><p>✅Perks of Using Amazon FBA</p><br><p>✅Different Ways of Selling on Amazon</p><br><p>✅How to Start Selling on Amazon From Scratch&nbsp;</p><br><p>✅How to Drive Traffic to Your Amazon Listings&nbsp;</p><br><p>✅How Do Amazon Ads Work&nbsp;</p><br><p>✅How Direct Branding Affects Your Sales&nbsp;</p><br><p>✅How to Make the Most Out of Amazon+Shopify&nbsp;</p><br><p>✅Customer Retention on Amazon&nbsp;</p><br><p>✅Michael’s #1 Tip for Shopify Owners Selling on Amazon</p><br><p>✅What’s 10k Collective and How Can You Enroll</p><br><p>Thanks for listening, if you enjoyed this episode please make sure to leave us a review.&nbsp;</p><br><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here to visit our website to learn more about us.</a>&nbsp;</p><br><p>Click on the links below to connect with us:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">Subscribe to our weekly newsletter packed with the latest e-commerce buzz.</a></p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#163 Brett Curry From OMG Commerce: Killer Tips & Strategies To Nail Your E-Com Marketing]]></title>
			<itunes:title><![CDATA[#163 Brett Curry From OMG Commerce: Killer Tips & Strategies To Nail Your E-Com Marketing]]></itunes:title>
			<pubDate>Thu, 26 Jan 2023 06:55:25 GMT</pubDate>
			<itunes:duration>36:55</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/63d223df1cd9e80011e78220/media.mp3" length="53181694" type="audio/mpeg"/>
			<guid isPermaLink="false">63d223df1cd9e80011e78220</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/163-brett-curry-from-omg-commerce</link>
			<acast:episodeId>63d223df1cd9e80011e78220</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>163-brett-curry-from-omg-commerce</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPS3fYkcOhcog6nZ7ikOvyKlCAXjc9KQbnl1bDDuIIXcKvdSDAA/7nYHC2AMxV9c5vqXYcA4MtCOxdDJ1xtcWjS]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>163</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1674716113358-9f520e682ad14352f887505b53c9d9da.jpeg"/>
			<description><![CDATA[<h1>#163 Brett Curry From OMG Commerce: Killer Tips &amp; Strategies To Nail Your E-Com Marketing</h1><p><br></p><p>Hey Budai Nation,&nbsp;</p><br><p>Welcome back to The Ecom Show! I’m your e-commerce friend Daniel Budai, and today I’ve got a fellow e-commerce marketing agency head, Brett Curry from OMG Commerce, here with me to uncover the latest, and biggest trends shaping the industry.&nbsp;</p><br><p>Brett is the founder of OMG Commerce. A result-driven digital marketing agency that specializes in helping e-commerce businesses grow their revenue through Amazon advertising, Youtube marketing, Google ads, and Facebook marketing.&nbsp;</p><br><p>OMG Commerce’s accelerated marketing portfolio offers brands a smarter framework to carry out and measure their marketing efforts. They focus on nurturing leads at every stage by guiding buyers through all four stages of shopping: awareness, consideration, purchase, and loyalty.&nbsp;</p><br><p>Click on the link below to visit their website, and learn more about their marketing services.</p><p>https://www.omgcommerce.com/ </p><p>Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.&nbsp;</p><br><p>In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show.</p><br><p>&nbsp;We’ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">Click here to access it.</a></p><br><p>Join us in this episode as we discuss:&nbsp;</p><br><p>⭐﻿OMG Commerce’s Journey in eCommerce&nbsp;</p><br><p>⭐﻿How YouTube Can Help Brands Increase Their Overall Brand Presence&nbsp;</p><br><p>⭐﻿How Retention Marketing Can Help You Double Down on Your CLV&nbsp;</p><br><p>⭐﻿How to Create a Brand Identity While Selling on Amazon</p><br><p>⭐﻿How OMG Commerce Helped Ezra Firestone’s Brand Generate $5M+ Sales in Just One Year by Leveraging Amazon&nbsp;</p><br><p>⭐﻿How to Identify Your Niche and Bottlenecks as a Business Owner&nbsp;</p><br><p>⭐﻿Brett’s #1 Tip to E-Commerce Businesses in 2023&nbsp;</p><br><p>If you enjoyed listening to this episode, please spare a moment to leave us a nice review!&nbsp;</p><br><p>Before you go, we've got a special resource for you – the Top 100 High-Converting Emails of Budai Media:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#163 Brett Curry From OMG Commerce: Killer Tips &amp; Strategies To Nail Your E-Com Marketing</h1><p><br></p><p>Hey Budai Nation,&nbsp;</p><br><p>Welcome back to The Ecom Show! I’m your e-commerce friend Daniel Budai, and today I’ve got a fellow e-commerce marketing agency head, Brett Curry from OMG Commerce, here with me to uncover the latest, and biggest trends shaping the industry.&nbsp;</p><br><p>Brett is the founder of OMG Commerce. A result-driven digital marketing agency that specializes in helping e-commerce businesses grow their revenue through Amazon advertising, Youtube marketing, Google ads, and Facebook marketing.&nbsp;</p><br><p>OMG Commerce’s accelerated marketing portfolio offers brands a smarter framework to carry out and measure their marketing efforts. They focus on nurturing leads at every stage by guiding buyers through all four stages of shopping: awareness, consideration, purchase, and loyalty.&nbsp;</p><br><p>Click on the link below to visit their website, and learn more about their marketing services.</p><p>https://www.omgcommerce.com/ </p><p>Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.&nbsp;</p><br><p>In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show.</p><br><p>&nbsp;We’ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">Click here to access it.</a></p><br><p>Join us in this episode as we discuss:&nbsp;</p><br><p>⭐﻿OMG Commerce’s Journey in eCommerce&nbsp;</p><br><p>⭐﻿How YouTube Can Help Brands Increase Their Overall Brand Presence&nbsp;</p><br><p>⭐﻿How Retention Marketing Can Help You Double Down on Your CLV&nbsp;</p><br><p>⭐﻿How to Create a Brand Identity While Selling on Amazon</p><br><p>⭐﻿How OMG Commerce Helped Ezra Firestone’s Brand Generate $5M+ Sales in Just One Year by Leveraging Amazon&nbsp;</p><br><p>⭐﻿How to Identify Your Niche and Bottlenecks as a Business Owner&nbsp;</p><br><p>⭐﻿Brett’s #1 Tip to E-Commerce Businesses in 2023&nbsp;</p><br><p>If you enjoyed listening to this episode, please spare a moment to leave us a nice review!&nbsp;</p><br><p>Before you go, we've got a special resource for you – the Top 100 High-Converting Emails of Budai Media:</p><p><a href="https://www.thebudaimedia.com/top100-emails" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/top100-emails</a>&nbsp;</p><br><p>Find me on LinkedIn:<a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><br><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz: <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><br><p>Check out some previous episodes: <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">https://www.thebudaimedia.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#162 Ameka Coleman From Strands of Faith: How Ameka Built a Unique Hair-Care Brand From Scratch</title>
			<itunes:title>#162 Ameka Coleman From Strands of Faith: How Ameka Built a Unique Hair-Care Brand From Scratch</itunes:title>
			<pubDate>Thu, 19 Jan 2023 15:14:00 GMT</pubDate>
			<itunes:duration>24:41</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/63c95e3afcf9f400110f3da1/media.mp3" length="35565190" type="audio/mpeg"/>
			<guid isPermaLink="false">63c95e3afcf9f400110f3da1</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/162-ameka-coleman-from-strands-of-faith</link>
			<acast:episodeId>63c95e3afcf9f400110f3da1</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>162-ameka-coleman-from-strands-of-faith</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMa9CBs7+Ni8ti+0if+vVWsHisd+yybrrx7eiqYXvTtyrl85Fk5hZzKZ0gOiKltwct9h0yLMZMei9BvfGkFeiQD]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>162</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1674137431750-b3971fe97f894af0065acae22e93b9e4.jpeg"/>
			<description><![CDATA[<h1>#162 Ameka Coleman From Strands of Faith: How Ameka Built a Unique Hair-Care Brand From Scratch</h1><p><br></p><p>Hey Budai Nation,&nbsp;</p><br><p>Welcome back to The Ecom Show!&nbsp;</p><br><p>The best business ideas come by finding simple solutions to everyday problems. There’s no better way to get people buying than by finding a way to make life a little less annoying for them, and our guest for today is living proof of that!&nbsp;</p><br><p>Ameka Coleman is the founder of <a href="https://strandsoffaith.com/" rel="noopener noreferrer" target="_blank">Strands of Faith</a>, a haircare brand that helps people with textured hair enjoy the feeling of having a great hair day every single day with their collection of rich, handcrafted, non-toxic products that focus on hydrating, revitalizing, and moisturizing the strands to healthy hair.</p><br><p>Ameka started her journey by bootstrapping the business almost five years ago and has created a thriving community where her customers can find encouragement, and upliftment to live cleaner, happier, and healthier lives. In this episode, she walks us through her journey, inspiration, and struggles she’s overcome along the way.&nbsp;</p><br><p>Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there:</p><br><p>The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Budai Media is a retention marketing agency helping brands grow their revenue with personalized email and SMS marketing strategies. Budai Media has worked with 150+ businesses and generated $50M+ in additional revenue for the clients. This show is hosted by Daniel Budai, the founder and CEO of Budai Media.&nbsp;</p><br><p>Join Daniel and Ameka in this episode as they discuss:&nbsp;</p><br><p>﻿⭐Ameka’s journey With Strands of Faith</p><br><p>﻿⭐﻿The Importance of Diversifying Your Ad Spends&nbsp;</p><br><p>﻿⭐eCommerce Influencers Worth Following&nbsp;&nbsp;</p><br><p>﻿⭐﻿How to Bootstrap Your Business&nbsp;</p><br><p>﻿⭐How Strands of Faith Created a Community Around Their Products&nbsp;</p><br><p>﻿⭐﻿Advice to eCommerce Owners Looking for an Exit Strategy&nbsp;</p><br><p>﻿⭐﻿Ameka’s Advice to eCommerce Business Owners&nbsp;</p><br><p>Thanks for tuning in!&nbsp;</p><p>&nbsp;</p><p>Do leave us a review if you enjoyed listening to this episode!&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">here</a> to access it.&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media.&nbsp;</p><br><p>Subscribe to our <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#162 Ameka Coleman From Strands of Faith: How Ameka Built a Unique Hair-Care Brand From Scratch</h1><p><br></p><p>Hey Budai Nation,&nbsp;</p><br><p>Welcome back to The Ecom Show!&nbsp;</p><br><p>The best business ideas come by finding simple solutions to everyday problems. There’s no better way to get people buying than by finding a way to make life a little less annoying for them, and our guest for today is living proof of that!&nbsp;</p><br><p>Ameka Coleman is the founder of <a href="https://strandsoffaith.com/" rel="noopener noreferrer" target="_blank">Strands of Faith</a>, a haircare brand that helps people with textured hair enjoy the feeling of having a great hair day every single day with their collection of rich, handcrafted, non-toxic products that focus on hydrating, revitalizing, and moisturizing the strands to healthy hair.</p><br><p>Ameka started her journey by bootstrapping the business almost five years ago and has created a thriving community where her customers can find encouragement, and upliftment to live cleaner, happier, and healthier lives. In this episode, she walks us through her journey, inspiration, and struggles she’s overcome along the way.&nbsp;</p><br><p>Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there:</p><br><p>The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Budai Media is a retention marketing agency helping brands grow their revenue with personalized email and SMS marketing strategies. Budai Media has worked with 150+ businesses and generated $50M+ in additional revenue for the clients. This show is hosted by Daniel Budai, the founder and CEO of Budai Media.&nbsp;</p><br><p>Join Daniel and Ameka in this episode as they discuss:&nbsp;</p><br><p>﻿⭐Ameka’s journey With Strands of Faith</p><br><p>﻿⭐﻿The Importance of Diversifying Your Ad Spends&nbsp;</p><br><p>﻿⭐eCommerce Influencers Worth Following&nbsp;&nbsp;</p><br><p>﻿⭐﻿How to Bootstrap Your Business&nbsp;</p><br><p>﻿⭐How Strands of Faith Created a Community Around Their Products&nbsp;</p><br><p>﻿⭐﻿Advice to eCommerce Owners Looking for an Exit Strategy&nbsp;</p><br><p>﻿⭐﻿Ameka’s Advice to eCommerce Business Owners&nbsp;</p><br><p>Thanks for tuning in!&nbsp;</p><p>&nbsp;</p><p>Do leave us a review if you enjoyed listening to this episode!&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">here</a> to access it.&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media.&nbsp;</p><br><p>Subscribe to our <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#161 Scott Moller From Year 5: How to Grow Your eCom Business on Amazon</title>
			<itunes:title>#161 Scott Moller From Year 5: How to Grow Your eCom Business on Amazon</itunes:title>
			<pubDate>Thu, 12 Jan 2023 10:53:47 GMT</pubDate>
			<itunes:duration>43:12</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/63bfe6be65ae3d0011d5d50f/media.mp3" length="62220192" type="audio/mpeg"/>
			<guid isPermaLink="false">63bfe6be65ae3d0011d5d50f</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/161-scott-moller-from-year-5</link>
			<acast:episodeId>63bfe6be65ae3d0011d5d50f</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>161-scott-moller-from-year-5</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOPzwkUJ+9WVLrC5ykFockrRQ0ngVkWFtGDaigviykZhiicvl9kaFnNURfdU/PhKA1WFzg//8uIUeWUx2jNkblGW]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>161</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1673520848571-6cfdb5b55f2ee5dce3dea2eaeaa4e87c.jpeg"/>
			<description><![CDATA[<h1>#161 Scott Moller From Year 5: How to Grow Your eCom Business on Amazon&nbsp;</h1><p><br></p><p>Hey Budai Nation,&nbsp;</p><br><p>With net sales worth $470 billion in 2021, Amazon is the leading e-tailer in the USA. With its global scope and reach, it’s one of the most valuable marketplaces for any brand considering growing their presence.&nbsp;</p><br><p>We’ve got Scott Moller here to walk us through the intricacies of selling on Amazon. Scott is the co-founder of Year 5, a top-notch Amazon management agency that provides brands with unique solutions and helps them maximize their sales on Amazon. Year 5 is the only Amazon Management Agency that doesn’t charge a minimum monthly fee; instead earns once they start delivering you results. Their clever name Year 5 is an invitation to brands that want to experience year 5 results through winning at Amazon within just one year.&nbsp;</p><br><p><a href="https://www.year5now.com/" rel="noopener noreferrer" target="_blank">Visit Year 5</a> and take control of your brand on Amazon.&nbsp;</p><br><p><em>Before we get started, here’s a quick introduction of us for all the new listeners out there:</em></p><br><p>The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Budai Media is a retention marketing agency helping brands grow their revenue with personalized email and SMS marketing strategies. Budai Media has worked with 150+ businesses and generated $50M+ in additional revenue for the clients. This show is hosted by Daniel Budai, the founder and CEO of Budai Media.&nbsp;</p><br><p>Join us in this episode to learn more about:&nbsp;</p><br><p>✅The Story Behind Year 5&nbsp;</p><br><p>✅Selling on Shopify vs. Selling on Amazon</p><br><p>✅Perks of Working With an Amazon Agency</p><br><p>✅How to Deal With Competition on Amazon&nbsp;</p><br><p>✅When Should a Business Expand to Selling on Amazon&nbsp;</p><br><p>✅How Does Amazon’s Attribution Model Work&nbsp;</p><br><p>✅How to Optimize Your Amazon Listing&nbsp;</p><br><p>✅Amazon and Email Marketing&nbsp;</p><br><p>✅Interesting Amazon Updates for 2023&nbsp;</p><br><p>✅Scott’s Advice to Business Owners Looking To Sell on Amazon&nbsp;</p><br><p>Thanks for tuning in!&nbsp;</p><p>&nbsp;</p><p>Do leave us a review if you enjoyed listening to this episode!&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">here</a> to access it.&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media.&nbsp;</p><br><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#161 Scott Moller From Year 5: How to Grow Your eCom Business on Amazon&nbsp;</h1><p><br></p><p>Hey Budai Nation,&nbsp;</p><br><p>With net sales worth $470 billion in 2021, Amazon is the leading e-tailer in the USA. With its global scope and reach, it’s one of the most valuable marketplaces for any brand considering growing their presence.&nbsp;</p><br><p>We’ve got Scott Moller here to walk us through the intricacies of selling on Amazon. Scott is the co-founder of Year 5, a top-notch Amazon management agency that provides brands with unique solutions and helps them maximize their sales on Amazon. Year 5 is the only Amazon Management Agency that doesn’t charge a minimum monthly fee; instead earns once they start delivering you results. Their clever name Year 5 is an invitation to brands that want to experience year 5 results through winning at Amazon within just one year.&nbsp;</p><br><p><a href="https://www.year5now.com/" rel="noopener noreferrer" target="_blank">Visit Year 5</a> and take control of your brand on Amazon.&nbsp;</p><br><p><em>Before we get started, here’s a quick introduction of us for all the new listeners out there:</em></p><br><p>The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Budai Media is a retention marketing agency helping brands grow their revenue with personalized email and SMS marketing strategies. Budai Media has worked with 150+ businesses and generated $50M+ in additional revenue for the clients. This show is hosted by Daniel Budai, the founder and CEO of Budai Media.&nbsp;</p><br><p>Join us in this episode to learn more about:&nbsp;</p><br><p>✅The Story Behind Year 5&nbsp;</p><br><p>✅Selling on Shopify vs. Selling on Amazon</p><br><p>✅Perks of Working With an Amazon Agency</p><br><p>✅How to Deal With Competition on Amazon&nbsp;</p><br><p>✅When Should a Business Expand to Selling on Amazon&nbsp;</p><br><p>✅How Does Amazon’s Attribution Model Work&nbsp;</p><br><p>✅How to Optimize Your Amazon Listing&nbsp;</p><br><p>✅Amazon and Email Marketing&nbsp;</p><br><p>✅Interesting Amazon Updates for 2023&nbsp;</p><br><p>✅Scott’s Advice to Business Owners Looking To Sell on Amazon&nbsp;</p><br><p>Thanks for tuning in!&nbsp;</p><p>&nbsp;</p><p>Do leave us a review if you enjoyed listening to this episode!&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">here</a> to access it.&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media.&nbsp;</p><br><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#160 Paul Farago From Ace Marks: How to Make Your Brand Stand Out in a Saturated Market</title>
			<itunes:title>#160 Paul Farago From Ace Marks: How to Make Your Brand Stand Out in a Saturated Market</itunes:title>
			<pubDate>Tue, 10 Jan 2023 15:11:57 GMT</pubDate>
			<itunes:duration>34:42</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/63bd803ee3986b0011890d31/media.mp3" length="49996122" type="audio/mpeg"/>
			<guid isPermaLink="false">63bd803ee3986b0011890d31</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/160-paul-farago-from-ace-marks</link>
			<acast:episodeId>63bd803ee3986b0011890d31</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>160-paul-farago-from-ace-marks</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMfL+4BVbPLEIPYMfF+g5nI/HQXllemg6fQ8V1RAP5RZhqc9p8Yz88Fu5z/nPx87GziCI5YLzpODc+XP5I8I6Z7]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>160</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1673363582803-5e8d5873db801ff5c217467f7ed73ac2.jpeg"/>
			<description><![CDATA[<h1>#160 Paul Farago From Ace Marks: How to Make Your Brand Stand Out in a Saturated Market&nbsp;</h1><p><br></p><p>Hey Budai Nation,&nbsp;</p><br><p>Welcome back to the E-Com Show!&nbsp;</p><br><p>We’ve got Paul Farago, the founder of an immensely popular and creative footwear company Ace Marks, joining us today to help you put your best foot forward in front of your customers. Paul Farago comes from a footwear legacy family which has over decades of experience in the industry. Ace Marks is his second venture in this space.</p><br><p>Ace Marks is a men’s footwear brand that raised around $3.5M through Kickstarter in their final round of funding. With their focus on customer experience, quality, and innovation this brand has managed to stand out, and create a name for themselves in an extremely saturated market.&nbsp;</p><br><p>Ace Marks aces customer experience by always focusing on how they can overcome the obstacles that stop their customers from making that first purchase. They do this by offering a virtual stylist to help customers shop, providing a flexible and easy returns program, and having an innovative buyback policy that not only incentivizes customers to keep shopping again but also fulfills a greater social initiative by providing shoes to those in need.&nbsp;</p><br><p>Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.&nbsp;</p><br><p>In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We’ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">Click here to access it.</a></p><br><p>Join Daniel and Paul as they talk about:&nbsp;</p><br><p>✅Benefits of DTC Over Wholesale&nbsp;</p><br><p>✅How Ace Marks Stands Out in the Footwear Industry</p><br><p>✅How to Leverage Influencer Marketing to Build Customer Trust</p><br><p>✅Leveraging Your Kickstarter Campaign to Understand Customer Needs&nbsp;</p><br><p>✅Unique Retention Marketing Tips for a High Ticket Product</p><br><p>✅Using Virtual Stylists to Improve Online Customer Experience</p><br><p>✅Paul’s #1 Advice to Fashion eCommerce Brands&nbsp;</p><br><p>If you enjoyed listening to this episode, please spare a moment to leave us a nice review!&nbsp;</p><br><p>Click here to visit <a href="https://www.acemarks.com/" rel="noopener noreferrer" target="_blank">Ace Marks</a>.&nbsp;</p><br><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><br><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn.</a></p><br><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube.</a></p><br><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">Subscribe to my weekly newsletter</a>, packed with the latest e-commerce buzz.</p><br><p>Check out <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">some previous episodes</a>.</p><br><p>Thanks for tuning in.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#160 Paul Farago From Ace Marks: How to Make Your Brand Stand Out in a Saturated Market&nbsp;</h1><p><br></p><p>Hey Budai Nation,&nbsp;</p><br><p>Welcome back to the E-Com Show!&nbsp;</p><br><p>We’ve got Paul Farago, the founder of an immensely popular and creative footwear company Ace Marks, joining us today to help you put your best foot forward in front of your customers. Paul Farago comes from a footwear legacy family which has over decades of experience in the industry. Ace Marks is his second venture in this space.</p><br><p>Ace Marks is a men’s footwear brand that raised around $3.5M through Kickstarter in their final round of funding. With their focus on customer experience, quality, and innovation this brand has managed to stand out, and create a name for themselves in an extremely saturated market.&nbsp;</p><br><p>Ace Marks aces customer experience by always focusing on how they can overcome the obstacles that stop their customers from making that first purchase. They do this by offering a virtual stylist to help customers shop, providing a flexible and easy returns program, and having an innovative buyback policy that not only incentivizes customers to keep shopping again but also fulfills a greater social initiative by providing shoes to those in need.&nbsp;</p><br><p>Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.&nbsp;</p><br><p>In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We’ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">Click here to access it.</a></p><br><p>Join Daniel and Paul as they talk about:&nbsp;</p><br><p>✅Benefits of DTC Over Wholesale&nbsp;</p><br><p>✅How Ace Marks Stands Out in the Footwear Industry</p><br><p>✅How to Leverage Influencer Marketing to Build Customer Trust</p><br><p>✅Leveraging Your Kickstarter Campaign to Understand Customer Needs&nbsp;</p><br><p>✅Unique Retention Marketing Tips for a High Ticket Product</p><br><p>✅Using Virtual Stylists to Improve Online Customer Experience</p><br><p>✅Paul’s #1 Advice to Fashion eCommerce Brands&nbsp;</p><br><p>If you enjoyed listening to this episode, please spare a moment to leave us a nice review!&nbsp;</p><br><p>Click here to visit <a href="https://www.acemarks.com/" rel="noopener noreferrer" target="_blank">Ace Marks</a>.&nbsp;</p><br><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><br><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn.</a></p><br><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube.</a></p><br><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">Subscribe to my weekly newsletter</a>, packed with the latest e-commerce buzz.</p><br><p>Check out <a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">some previous episodes</a>.</p><br><p>Thanks for tuning in.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#159 Juan Garcia Mansilla From Unit 1: Disrupting the Urban Mobility Space With Smart Helmets</title>
			<itunes:title>#159 Juan Garcia Mansilla From Unit 1: Disrupting the Urban Mobility Space With Smart Helmets</itunes:title>
			<pubDate>Thu, 05 Jan 2023 10:50:03 GMT</pubDate>
			<itunes:duration>35:47</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/63b6ab5d8d926b00112e974f/media.mp3" length="51572910" type="audio/mpeg"/>
			<guid isPermaLink="false">63b6ab5d8d926b00112e974f</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/159-juan-garcia-mansilla-from-unit-1</link>
			<acast:episodeId>63b6ab5d8d926b00112e974f</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>159-juan-garcia-mansilla-from-unit-1</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOO+lzcfMoD7MU621nWe+o+pEpm8jXEmaXVDlgmL8jkLvNw5dB47UqE2jL5RsSgjoFK66d5D1VgmcjvqrN0E6MKE]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>159</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1672915707708-dd29bdc6208aa86e9cc32cc4305f87e5.jpeg"/>
			<description><![CDATA[<h1>#159 Juan Garcia Mansilla From Unit 1: Disrupting the Urban Mobility Space With Smart Helmets&nbsp;</h1><p><br></p><p>Hey Budai Nation,</p><br><p>Welcome back to The Ecom Show!&nbsp;</p><br><p>Unit 1 is a smart helmet startup that is disrupting the urban mobility space with its innovative and advanced tech helmets. Apart from protecting your head, these helmets also have integrated LED lights that allow riders to give turn signals and life-saving tech that detects falls and allows for micro-rotations to better protect your head. These smart helmets are a perfect blend of safety and style and are one of the best of their kind.&nbsp;</p><br><p>We’ve got Juan Garcia Mansilla, the co-founder of Unit 1, joining us for today’s episode to walk us through the inspiration behind this innovative startup, its e-commerce journey so far, and the exciting plans they have for the future.&nbsp;</p><br><p>Before we ride off, I’d like to quickly take a moment to introduce myself and the show to any new listeners tuning in. I’m Daniel Budai, your host for the show. The Ecom Show is a bi-weekly podcast sponsored by my agency Budai Media. We have over 150 episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.&nbsp;</p><br><p>In the last 4 years, Budai Media has worked with over 120+ businesses and generated over 35M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. Speaking of helping e-commerce businesses, my team and I have created a special <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">50-point checklist</a> to help e-commerce businesses audit their Klaviyo account.&nbsp;</p><br><p>Join Juan and Daniel as they discuss:&nbsp;</p><br><p>✅The Inspiration Behind Starting Unit 1&nbsp;</p><br><p>✅How Smart Helmets Make Travel Safer&nbsp;</p><br><p>✅How Unit 1 Used Kickstarter to Raise Funds &amp; Test Their Product&nbsp;</p><br><p>✅Unit 1’s Customer Acquisition Strategy&nbsp;</p><br><p>✅Juan’s Advice to Entrepreneurs With Unique Products&nbsp;</p><br><p>If you enjoyed listening to this episode, please spare a moment to leave us a nice review!&nbsp;</p><br><p><a href="https://unit1gear.com/?gclid=CjwKCAiAh9qdBhAOEiwAvxIok3Y_MnVJV8edh2XzKUGzlqfKh8dWk3yHWxbsXJpQYME0F4mLUk5XRhoCIQgQAvD_BwE" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Unit 1.</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media.&nbsp;</p><br><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#159 Juan Garcia Mansilla From Unit 1: Disrupting the Urban Mobility Space With Smart Helmets&nbsp;</h1><p><br></p><p>Hey Budai Nation,</p><br><p>Welcome back to The Ecom Show!&nbsp;</p><br><p>Unit 1 is a smart helmet startup that is disrupting the urban mobility space with its innovative and advanced tech helmets. Apart from protecting your head, these helmets also have integrated LED lights that allow riders to give turn signals and life-saving tech that detects falls and allows for micro-rotations to better protect your head. These smart helmets are a perfect blend of safety and style and are one of the best of their kind.&nbsp;</p><br><p>We’ve got Juan Garcia Mansilla, the co-founder of Unit 1, joining us for today’s episode to walk us through the inspiration behind this innovative startup, its e-commerce journey so far, and the exciting plans they have for the future.&nbsp;</p><br><p>Before we ride off, I’d like to quickly take a moment to introduce myself and the show to any new listeners tuning in. I’m Daniel Budai, your host for the show. The Ecom Show is a bi-weekly podcast sponsored by my agency Budai Media. We have over 150 episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.&nbsp;</p><br><p>In the last 4 years, Budai Media has worked with over 120+ businesses and generated over 35M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. Speaking of helping e-commerce businesses, my team and I have created a special <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">50-point checklist</a> to help e-commerce businesses audit their Klaviyo account.&nbsp;</p><br><p>Join Juan and Daniel as they discuss:&nbsp;</p><br><p>✅The Inspiration Behind Starting Unit 1&nbsp;</p><br><p>✅How Smart Helmets Make Travel Safer&nbsp;</p><br><p>✅How Unit 1 Used Kickstarter to Raise Funds &amp; Test Their Product&nbsp;</p><br><p>✅Unit 1’s Customer Acquisition Strategy&nbsp;</p><br><p>✅Juan’s Advice to Entrepreneurs With Unique Products&nbsp;</p><br><p>If you enjoyed listening to this episode, please spare a moment to leave us a nice review!&nbsp;</p><br><p><a href="https://unit1gear.com/?gclid=CjwKCAiAh9qdBhAOEiwAvxIok3Y_MnVJV8edh2XzKUGzlqfKh8dWk3yHWxbsXJpQYME0F4mLUk5XRhoCIQgQAvD_BwE" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Unit 1.</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media.&nbsp;</p><br><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#158 Kyle Koster from Range Leather: Building a Timeless Leather eCommerce Brand</title>
			<itunes:title>#158 Kyle Koster from Range Leather: Building a Timeless Leather eCommerce Brand</itunes:title>
			<pubDate>Tue, 03 Jan 2023 14:47:19 GMT</pubDate>
			<itunes:duration>38:52</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/63b43ff9132af500113757e7/media.mp3" length="55996486" type="audio/mpeg"/>
			<guid isPermaLink="false">63b43ff9132af500113757e7</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/158-kyle-koster-from-range-leather</link>
			<acast:episodeId>63b43ff9132af500113757e7</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:episodeUrl>158-kyle-koster-from-range-leather</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsPdALsKTDfdIcKJMQciwf3d8xGYlbDHJ/eKzP/mYOoOMZUjDU8sfHirl/r93zqX/VWWciL54mhwkFRAhSihGhjT20SfXeLUlvx/oNU8dLrHZw77B5x0ogAE/PBghP/KNU]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>158</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/1672757268289-e3de3c17c61a3e3a0422830238264a79.jpeg"/>
			<description><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome back to The Ecom Show! It’s the first episode of 2023, and we want to kick things off with some advice for everyone looking to build a timeless brand. Join Kyle Koster, the CEO of Range Leather, and Daniel Budai, podcast host and CEO of Budai Media, as they discuss everything that goes into building a distinctive and long-lasting leather e-commerce brand.&nbsp;</p><br><p>Range Leather is handcrafted leather goods store that crafts premium leather products designed to wear in, not out. What makes them unique is their excellent emphasis on customer experience. They offer a “forever guarantee” on all products sold by offering customers the choice to get anything they purchase replaced, repaired, or fixed. Kyle Koster started Range Leather as a passion project to fuel his interest in making handmade leather wallets, but the brand has grown tenfold since its humble beginning, and now boasts an impressive and diverse line of premium leather goods and accessories.&nbsp;</p><br><p>Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.</p><br><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.&nbsp;</p><br><p>Tune in to this episode to learn more about:</p><br><p>﻿✨How Kyle Built a Handcrafted Leather Brand From Scratch&nbsp;</p><br><p>﻿✨How Range Leather Differentiates Itself From Other Brands&nbsp;</p><br><p>﻿✨How to Identify Good Quality Leather&nbsp;</p><br><p>﻿✨Enhancing Customer Experience Through the Emphasis on Product Innovation and Quality&nbsp;</p><br><p>﻿✨Range Leather Marketing Strategy</p><br><p>﻿✨How to Build a Strong Online and Offline Brand Presence&nbsp;</p><br><p>Do leave us a review if you enjoyed this episode!&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">here</a> to access it.&nbsp;</p><br><p>Visit <a href="https://www.rangeleather.com/" rel="noopener noreferrer" target="_blank">Range Leather</a> to view their collection.&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media.&nbsp;</p><br><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hey Budai Nation,&nbsp;</p><br><p>Welcome back to The Ecom Show! It’s the first episode of 2023, and we want to kick things off with some advice for everyone looking to build a timeless brand. Join Kyle Koster, the CEO of Range Leather, and Daniel Budai, podcast host and CEO of Budai Media, as they discuss everything that goes into building a distinctive and long-lasting leather e-commerce brand.&nbsp;</p><br><p>Range Leather is handcrafted leather goods store that crafts premium leather products designed to wear in, not out. What makes them unique is their excellent emphasis on customer experience. They offer a “forever guarantee” on all products sold by offering customers the choice to get anything they purchase replaced, repaired, or fixed. Kyle Koster started Range Leather as a passion project to fuel his interest in making handmade leather wallets, but the brand has grown tenfold since its humble beginning, and now boasts an impressive and diverse line of premium leather goods and accessories.&nbsp;</p><br><p>Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.</p><br><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.&nbsp;</p><br><p>Tune in to this episode to learn more about:</p><br><p>﻿✨How Kyle Built a Handcrafted Leather Brand From Scratch&nbsp;</p><br><p>﻿✨How Range Leather Differentiates Itself From Other Brands&nbsp;</p><br><p>﻿✨How to Identify Good Quality Leather&nbsp;</p><br><p>﻿✨Enhancing Customer Experience Through the Emphasis on Product Innovation and Quality&nbsp;</p><br><p>﻿✨Range Leather Marketing Strategy</p><br><p>﻿✨How to Build a Strong Online and Offline Brand Presence&nbsp;</p><br><p>Do leave us a review if you enjoyed this episode!&nbsp;</p><br><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet" rel="noopener noreferrer" target="_blank">here</a> to access it.&nbsp;</p><br><p>Visit <a href="https://www.rangeleather.com/" rel="noopener noreferrer" target="_blank">Range Leather</a> to view their collection.&nbsp;</p><br><p>Click on the links below to connect with my agency and me:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube</a>&nbsp;</li></ul><p><br></p><p><a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Click here</a> to learn more about Budai Media.&nbsp;</p><br><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#157 Meg Smith From Love, Lexxi: How This Lingerie Start-Up Nails Marketing & Branding]]></title>
			<itunes:title><![CDATA[#157 Meg Smith From Love, Lexxi: How This Lingerie Start-Up Nails Marketing & Branding]]></itunes:title>
			<pubDate>Thu, 29 Dec 2022 13:35:16 GMT</pubDate>
			<itunes:duration>28:49</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/378053f1-dfcd-4d82-8ad2-0891c2ba2422/media.mp3" length="41510854" type="audio/mpeg"/>
			<guid isPermaLink="false">378053f1-dfcd-4d82-8ad2-0891c2ba2422</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/157</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9ad</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnhZsGQ+B2f9tDwzYYuRH8e]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>157</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9ad.jpg"/>
			<description><![CDATA[<h1>#157 Meg Smith From Love, Lexxi: How This Lingerie Start-Up Nails Marketing &amp; Branding</h1><p>Welcome to the last episode of The Ecom Show for this year! We've got an inspiring story of a lingerie start-up that's built a growing community around its brand using a unique and creative marketing approach headed your way today.</p><p>We're pleased to share that Meg Smith, the founder of <a href="https://lovelexxi.com/">Love, Lexxi,</a> is joining us for today's episode. Meg Smith started her career working for several D2C brands; she then dipped her toes in entrepreneurship by launching a virtual marketing agency. However, she kept finding herself troubled by the lack of options for lingerie that was both comfortable and sexy. Determined to find a fix, Meg decided to take the matter into her own hands and launched <em>Love, Lexxi </em>after conducting a focus group and talking to over 500,000+ women.</p><p>Love, Lexxi is a lingerie brand that aims to empower women by advocating body positivity. The founder Meg's struggles with body positivity fuel the brand's mission. Love, Lexxi has been focused on creating a positive space for women to feel celebrated from Day 1. They've created an online sisterhood through their safe and exclusive community LiveLoveLexxi. Their blog, The Harli Effect, focuses on sharing stories and tips highlighting body positivity, acceptance, and holistic wellness. Join us in this episode to learn more about how small brands can create a great customer experience and build a community from Day 1.</p><p><em>Before we get started, here's a quick introduction of us for all the new listeners!</em></p><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.</p><p>Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs.</p><p>We've also got a special 50-point checklist to help e-commerce businesses audit their Klaviyo setup. <a href="https://www.thebudaimedia.com/email-cheatsheet">Click here</a> to download it.</p><p>Tune in to this episode to learn more about:</p><p>✨ The Inspiration Behind Starting Love, Lexxi</p><p>✨ Love, Lexxi’s Plans for 2023</p><p>✨ How Love, Lexxi Uses Technology to Guide Customers Through the Fit Process Online</p><p>✨ How Love, Lexxi Created an Authentic Community Around Body Positivity</p><p>✨ How Meg Started Love, Lexxi From Scratch</p><p>✨ Meg’s Advice to Entrepreneurs Creating a Fashion Brand</p><p>✨ Love, Lexxi’s Marketing Strategy</p><p>✨ Meg’s Tips for Creating a Strong Brand Community</p><p>Thanks for listening, if you enjoyed this episode please make sure to leave us a review.</p><p>We’ll see you back next year!</p><p><a href="https://www.thebudaimedia.com/">Click here </a>to visit our website to learn more about us.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#157 Meg Smith From Love, Lexxi: How This Lingerie Start-Up Nails Marketing &amp; Branding</h1><p>Welcome to the last episode of The Ecom Show for this year! We've got an inspiring story of a lingerie start-up that's built a growing community around its brand using a unique and creative marketing approach headed your way today.</p><p>We're pleased to share that Meg Smith, the founder of <a href="https://lovelexxi.com/">Love, Lexxi,</a> is joining us for today's episode. Meg Smith started her career working for several D2C brands; she then dipped her toes in entrepreneurship by launching a virtual marketing agency. However, she kept finding herself troubled by the lack of options for lingerie that was both comfortable and sexy. Determined to find a fix, Meg decided to take the matter into her own hands and launched <em>Love, Lexxi </em>after conducting a focus group and talking to over 500,000+ women.</p><p>Love, Lexxi is a lingerie brand that aims to empower women by advocating body positivity. The founder Meg's struggles with body positivity fuel the brand's mission. Love, Lexxi has been focused on creating a positive space for women to feel celebrated from Day 1. They've created an online sisterhood through their safe and exclusive community LiveLoveLexxi. Their blog, The Harli Effect, focuses on sharing stories and tips highlighting body positivity, acceptance, and holistic wellness. Join us in this episode to learn more about how small brands can create a great customer experience and build a community from Day 1.</p><p><em>Before we get started, here's a quick introduction of us for all the new listeners!</em></p><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.</p><p>Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs.</p><p>We've also got a special 50-point checklist to help e-commerce businesses audit their Klaviyo setup. <a href="https://www.thebudaimedia.com/email-cheatsheet">Click here</a> to download it.</p><p>Tune in to this episode to learn more about:</p><p>✨ The Inspiration Behind Starting Love, Lexxi</p><p>✨ Love, Lexxi’s Plans for 2023</p><p>✨ How Love, Lexxi Uses Technology to Guide Customers Through the Fit Process Online</p><p>✨ How Love, Lexxi Created an Authentic Community Around Body Positivity</p><p>✨ How Meg Started Love, Lexxi From Scratch</p><p>✨ Meg’s Advice to Entrepreneurs Creating a Fashion Brand</p><p>✨ Love, Lexxi’s Marketing Strategy</p><p>✨ Meg’s Tips for Creating a Strong Brand Community</p><p>Thanks for listening, if you enjoyed this episode please make sure to leave us a review.</p><p>We’ll see you back next year!</p><p><a href="https://www.thebudaimedia.com/">Click here </a>to visit our website to learn more about us.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#156 Jake Tannenbaum From Craftmix Inc: How This Modern Cocktail Mix Brand Crafted Its Way to Success</title>
			<itunes:title>#156 Jake Tannenbaum From Craftmix Inc: How This Modern Cocktail Mix Brand Crafted Its Way to Success</itunes:title>
			<pubDate>Tue, 27 Dec 2022 15:56:39 GMT</pubDate>
			<itunes:duration>36:45</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/cff69cbf-9c37-46a3-b016-594b5c012acf/media.mp3" length="52930722" type="audio/mpeg"/>
			<guid isPermaLink="false">cff69cbf-9c37-46a3-b016-594b5c012acf</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/156</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9ae</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlJojMV7wLyta/BC4fQtgkO]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>156</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9ae.jpg"/>
			<description><![CDATA[<h1>#156 Jake Tannenbaum From Craftmix Inc: How This Modern Cocktail Mix Brand Crafted Its Way to Success</h1><p>Hey Budai Nation,</p><p>Keeping in tune with the holiday theme we’ve got a brand that’ll help you mix things up at your next house party. We’d like to welcome Jake Tannenbaum, the CEO of Craftmix Inc to The Ecom Show.</p><p>Started by a former bartender, Craftmix is an all-natural cocktail mix that comes in a dry blend! They make cocktails that are delicious, convenient, and guilt-free! Their better-for-you cocktail mixes have only 25 calories and 5g of sugar per drink! Plus Craftmix comes in small packets making it easy to enjoy happy hour anywhere!</p><p>In just two years since its inception, Craftmix has been featured on Amazon, QVC, Wegmans, Kroger, TMZ, and Yahoo Small Business. They also successfully raised over $1.2M in seed funding just two weeks ago. Check out this episode to learn more about their journey to success.</p><p><em>Visit </em><a href="https://www.craftmix.com/"><em>Craftmix </em></a><em>to learn more about them.</em></p><p>Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.</p><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>Join us for happy hour to learn more about:</p><p>🍹﻿The Inspiration Behind Craftmix</p><p>🍹﻿What Makes Craftmix So Unique</p><p>🍹﻿How Craftmix Uses a Subscription Model to Attract More Returning Customers</p><p>🍹﻿how Craftmix’s Happy Hour Strategy Targets Customers Looking For Corporate Gifting</p><p>🍹﻿Craftmix’s Journey to Getting Funded</p><p>🍹﻿Craftmix’s Marketing Strategy</p><p>🍹Jake’s Advice for eCommerce Owners Looking To Raise Funds</p><p>Thanks for listening!</p><p>Do leave us a review if you enjoyed this episode!</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p><a href="https://www.thebudaimedia.com/">Click here</a> to learn more about Budai Media.</p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#156 Jake Tannenbaum From Craftmix Inc: How This Modern Cocktail Mix Brand Crafted Its Way to Success</h1><p>Hey Budai Nation,</p><p>Keeping in tune with the holiday theme we’ve got a brand that’ll help you mix things up at your next house party. We’d like to welcome Jake Tannenbaum, the CEO of Craftmix Inc to The Ecom Show.</p><p>Started by a former bartender, Craftmix is an all-natural cocktail mix that comes in a dry blend! They make cocktails that are delicious, convenient, and guilt-free! Their better-for-you cocktail mixes have only 25 calories and 5g of sugar per drink! Plus Craftmix comes in small packets making it easy to enjoy happy hour anywhere!</p><p>In just two years since its inception, Craftmix has been featured on Amazon, QVC, Wegmans, Kroger, TMZ, and Yahoo Small Business. They also successfully raised over $1.2M in seed funding just two weeks ago. Check out this episode to learn more about their journey to success.</p><p><em>Visit </em><a href="https://www.craftmix.com/"><em>Craftmix </em></a><em>to learn more about them.</em></p><p>Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.</p><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>Join us for happy hour to learn more about:</p><p>🍹﻿The Inspiration Behind Craftmix</p><p>🍹﻿What Makes Craftmix So Unique</p><p>🍹﻿How Craftmix Uses a Subscription Model to Attract More Returning Customers</p><p>🍹﻿how Craftmix’s Happy Hour Strategy Targets Customers Looking For Corporate Gifting</p><p>🍹﻿Craftmix’s Journey to Getting Funded</p><p>🍹﻿Craftmix’s Marketing Strategy</p><p>🍹Jake’s Advice for eCommerce Owners Looking To Raise Funds</p><p>Thanks for listening!</p><p>Do leave us a review if you enjoyed this episode!</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p><a href="https://www.thebudaimedia.com/">Click here</a> to learn more about Budai Media.</p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#155 Jennifer Edmonds From Rx Candles: Building A Business Out Of Your Passion</title>
			<itunes:title>#155 Jennifer Edmonds From Rx Candles: Building A Business Out Of Your Passion</itunes:title>
			<pubDate>Thu, 22 Dec 2022 14:21:59 GMT</pubDate>
			<itunes:duration>26:42</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/7a07e08c-7837-4607-963f-e42aa8eecbe4/media.mp3" length="38466820" type="audio/mpeg"/>
			<guid isPermaLink="false">7a07e08c-7837-4607-963f-e42aa8eecbe4</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/155</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9af</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkm843/hvmMQnOeAX4l5Ywo]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>155</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9af.jpg"/>
			<description><![CDATA[<h1>#155 Jennifer Edmonds From Rx Candles: Building A Business Out Of Your Passion</h1><p>Hey Budai Nation,</p><p>Happy Christmas week! Keeping in tune with the festivities, we’ve got an exciting and inspiring story of an e-commerce brand that sells scented candles headed your way today.</p><p>We’d like to extend a warm and peppermint welcome to Jennifer Edmonds, the co-founder of Rx Candles. Rx Candles is a homegrown candle brand bootstrapped by Jennfier and her sister Jocelyn. Their story begins in 2013, back when Jocelyn started making DIY candles at home as gifts for her loved ones. These quickly gained popularity, and Jocelyn soon began taking and fulfilling orders out of her home. She even managed to raise an initial round of funding through Kickstarter to launch the brand. Jennifer soon joined in, and the two of them made their way up by working the local markets in and around LA and launching their own e-commerce brand. The brand has been going strong ever since and now has both a flourishing B2B and B2C clientele. Rx Candles managed to create a niche within this extremely competitive industry with their line of 100% soy candles designed in unique neutral shades.</p><p>Here’s a quick recap about The Ecom Show before we get started:</p><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>Join Daniel and Jennifer in this episode as they discuss:</p><p>✅ How Joceyln and Jennifer Turned Their Passion Into a Brand</p><p>✅ How to Know if You’re Ready to Quit Your Job to Run Your Brand Full-Time</p><p>✅ How Rx Candles Manages to Stand Out in a Crowded Industry</p><p>✅ Selling on Amazon vs. Etsy vs. Shopify</p><p>✅ Rx Candles Retention Marketing Strategy</p><p>✅ Jennifer’s Advice to Entrepreneurs Looking to Ditch Their 9-5 to Pursue Their Business</p><p>Thanks for tuning in! See you again next week.</p><p>Do leave us a review if you enjoyed listening to this episode!</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p><a href="https://www.rxcandles.com/">Click here</a> to visit Rx Candles.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p><a href="https://www.thebudaimedia.com/">Click here</a> to learn more about Budai Media.</p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#155 Jennifer Edmonds From Rx Candles: Building A Business Out Of Your Passion</h1><p>Hey Budai Nation,</p><p>Happy Christmas week! Keeping in tune with the festivities, we’ve got an exciting and inspiring story of an e-commerce brand that sells scented candles headed your way today.</p><p>We’d like to extend a warm and peppermint welcome to Jennifer Edmonds, the co-founder of Rx Candles. Rx Candles is a homegrown candle brand bootstrapped by Jennfier and her sister Jocelyn. Their story begins in 2013, back when Jocelyn started making DIY candles at home as gifts for her loved ones. These quickly gained popularity, and Jocelyn soon began taking and fulfilling orders out of her home. She even managed to raise an initial round of funding through Kickstarter to launch the brand. Jennifer soon joined in, and the two of them made their way up by working the local markets in and around LA and launching their own e-commerce brand. The brand has been going strong ever since and now has both a flourishing B2B and B2C clientele. Rx Candles managed to create a niche within this extremely competitive industry with their line of 100% soy candles designed in unique neutral shades.</p><p>Here’s a quick recap about The Ecom Show before we get started:</p><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>Join Daniel and Jennifer in this episode as they discuss:</p><p>✅ How Joceyln and Jennifer Turned Their Passion Into a Brand</p><p>✅ How to Know if You’re Ready to Quit Your Job to Run Your Brand Full-Time</p><p>✅ How Rx Candles Manages to Stand Out in a Crowded Industry</p><p>✅ Selling on Amazon vs. Etsy vs. Shopify</p><p>✅ Rx Candles Retention Marketing Strategy</p><p>✅ Jennifer’s Advice to Entrepreneurs Looking to Ditch Their 9-5 to Pursue Their Business</p><p>Thanks for tuning in! See you again next week.</p><p>Do leave us a review if you enjoyed listening to this episode!</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p><a href="https://www.rxcandles.com/">Click here</a> to visit Rx Candles.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p><a href="https://www.thebudaimedia.com/">Click here</a> to learn more about Budai Media.</p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#154 Sadie Redinger From CKK Home Décor: Boost Your eCommerce Sales With a Multi-Channel Approach</title>
			<itunes:title>#154 Sadie Redinger From CKK Home Décor: Boost Your eCommerce Sales With a Multi-Channel Approach</itunes:title>
			<pubDate>Tue, 20 Dec 2022 15:20:34 GMT</pubDate>
			<itunes:duration>28:56</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/d16604b1-bf7e-4a03-9be6-4e7d03d90746/media.mp3" length="41692678" type="audio/mpeg"/>
			<guid isPermaLink="false">d16604b1-bf7e-4a03-9be6-4e7d03d90746</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/154</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9b0</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jktE430iSrgzYyNAiRTu4v4]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>154</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9b0.jpg"/>
			<description><![CDATA[<h1>#154 Sadie Redinger From CKK Home Décor: Boost Your eCommerce Sales With a Multi-Channel Approach</h1><p>Hey Budai Nation,</p><p>Welcome back to The Ecom Show!</p><p>I’m Daniel Budai and I’ve got Sadie Redinger, the Vice President of Online Sales and Marketing of CKK Home Décor here with me today. CKK Home Décor is a home decor brand that designs, distributes, and wholesales home decor products. They have two boutique lines, Top Shelf Barware &amp; Stonebriar Collection, that concentrate on the smaller mom-and-pop stores.</p><p>Top Shelf is CKK Home Décor’s higher-end boutique glassware line that features unique hand-painted glasses. And the Stonebriar Collection is CKK Home Décor’s higher-end boutique line, featuring artisan-style craftsmanship, rich finishes, and bold colors.</p><p>While CKK Home Décor may have initially started out as wholesalers and distributors, they’ve now successfully expanded into the B2C market with their two boutique lines. Their B2C success can be credited to their multichannel sales approach. CKK Home Décor is easily and widely available to customers through popular websites like Target, Home Depot, Walmart, and Amazon. They also have their own Shopify storefront. Join us in today’s episode to learn more about using a multichannel approach to sell your products.</p><p>Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.</p><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>Tune into this episode to learn more about:</p><p>✅﻿Sadie’s Journey Into eCommerce Marketing &amp; Sales</p><p>✅How ﻿CKK Home Décor Expanded From Retail to eCommerce</p><p>✅﻿An Overview of Selling Through Amazon FBA</p><p>✅﻿Tips for Selling on Walmart, Target, &amp; Home Depot</p><p>✅﻿Sadie’s #1 Tip for Professionals Getting Into eCommerce Marketing</p><p>Thanks for joining us, please leave us a review if you enjoyed listening to this episode.</p><p><a href="https://stonebriarcollection.com/">Click here</a> to check out the Stonebriar Collection.</p><p><a href="http://www.topshelfglassware.com/">Click here</a> to check out Top Shelf’s beautiful collection of glassware.</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p>Click on the links below to connect with me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p><a href="https://www.thebudaimedia.com/">Click here</a> to learn more about Budai Media.</p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#154 Sadie Redinger From CKK Home Décor: Boost Your eCommerce Sales With a Multi-Channel Approach</h1><p>Hey Budai Nation,</p><p>Welcome back to The Ecom Show!</p><p>I’m Daniel Budai and I’ve got Sadie Redinger, the Vice President of Online Sales and Marketing of CKK Home Décor here with me today. CKK Home Décor is a home decor brand that designs, distributes, and wholesales home decor products. They have two boutique lines, Top Shelf Barware &amp; Stonebriar Collection, that concentrate on the smaller mom-and-pop stores.</p><p>Top Shelf is CKK Home Décor’s higher-end boutique glassware line that features unique hand-painted glasses. And the Stonebriar Collection is CKK Home Décor’s higher-end boutique line, featuring artisan-style craftsmanship, rich finishes, and bold colors.</p><p>While CKK Home Décor may have initially started out as wholesalers and distributors, they’ve now successfully expanded into the B2C market with their two boutique lines. Their B2C success can be credited to their multichannel sales approach. CKK Home Décor is easily and widely available to customers through popular websites like Target, Home Depot, Walmart, and Amazon. They also have their own Shopify storefront. Join us in today’s episode to learn more about using a multichannel approach to sell your products.</p><p>Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.</p><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>Tune into this episode to learn more about:</p><p>✅﻿Sadie’s Journey Into eCommerce Marketing &amp; Sales</p><p>✅How ﻿CKK Home Décor Expanded From Retail to eCommerce</p><p>✅﻿An Overview of Selling Through Amazon FBA</p><p>✅﻿Tips for Selling on Walmart, Target, &amp; Home Depot</p><p>✅﻿Sadie’s #1 Tip for Professionals Getting Into eCommerce Marketing</p><p>Thanks for joining us, please leave us a review if you enjoyed listening to this episode.</p><p><a href="https://stonebriarcollection.com/">Click here</a> to check out the Stonebriar Collection.</p><p><a href="http://www.topshelfglassware.com/">Click here</a> to check out Top Shelf’s beautiful collection of glassware.</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p>Click on the links below to connect with me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p><a href="https://www.thebudaimedia.com/">Click here</a> to learn more about Budai Media.</p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#153 Zachary Lipari From Superare: How This NY Based Fight Shop Built a Global Brand in the Last 12 Years</title>
			<itunes:title>#153 Zachary Lipari From Superare: How This NY Based Fight Shop Built a Global Brand in the Last 12 Years</itunes:title>
			<pubDate>Fri, 16 Dec 2022 12:35:26 GMT</pubDate>
			<itunes:duration>32:28</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64b9da0e-e609-4c4b-b841-752bcf75a867/media.mp3" length="46793623" type="audio/mpeg"/>
			<guid isPermaLink="false">64b9da0e-e609-4c4b-b841-752bcf75a867</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/153</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9b1</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jm0tXeGvmz4IYgwynhfTgfc]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>153</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9b1.jpg"/>
			<description><![CDATA[<h2>#153 Zachary Lipari From Superare: How This NY Based Fight Shop Built a Global Brand in the Last 12 Years</h2><p>Hey Budai Nation,</p><p>I’m Daniel Budai and I have Zachary Lipari, the founder of Superare joining me for this episode of The Ecom Show.</p><p>Started in 2011 out of love for combat sports and grown into a leader in the industry, Superare has the best gear and apparel for the gym or the streets. They’ve got retail outlets in New York and LA, and they’ve got a killer online presence which makes them the go-to brand for fight apparel for fighters across the world.</p><p>Superare has had a very interesting journey over the last 12 years. They didn’t start out as a brand, they started as a sports shop selling fight gear and apparel. After spending years understanding what their customers love and prefer, they started developing their own product line, and there’s been no looking back ever since. Superare has built a cult following by developing a creative line of fight products and apparel that draw inspiration from pop culture, and athletes. Their excellent customer service, innovative marketing, and versatile range of products have made them a go-to brand for fighters from across the world.</p><p><a href="https://superareshop.com/">Visit Superare</a> to learn more about them.</p><p><em>Before we get started, here’s a quick introduction of us for all the new listeners!</em></p><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.</p><p>Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday.</p><p>Tune in to this episode to learn more about:</p><p>🥊Superare’s Journey Over the Last 12 Years</p><p>🥊How Zachary Transitioned From Retail to Online</p><p>🥊How to Manage Customer Returns and Sizing Issues With an Online Sports Store</p><p>🥊Superare’s Strategy for Building an Online Sports Brand</p><p>🥊Why Hiring Your Customers Is a Great Idea</p><p>🥊Zachary’s Advice to New Business Owners</p><p>Thanks for tuning in! Please leave us a review if you enjoyed listening to this episode.</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p><a href="https://superareshop.com/">Click here</a> to visit Superare.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p><a href="https://www.thebudaimedia.com/">Click here</a> to learn more about Budai Media.</p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h2>#153 Zachary Lipari From Superare: How This NY Based Fight Shop Built a Global Brand in the Last 12 Years</h2><p>Hey Budai Nation,</p><p>I’m Daniel Budai and I have Zachary Lipari, the founder of Superare joining me for this episode of The Ecom Show.</p><p>Started in 2011 out of love for combat sports and grown into a leader in the industry, Superare has the best gear and apparel for the gym or the streets. They’ve got retail outlets in New York and LA, and they’ve got a killer online presence which makes them the go-to brand for fight apparel for fighters across the world.</p><p>Superare has had a very interesting journey over the last 12 years. They didn’t start out as a brand, they started as a sports shop selling fight gear and apparel. After spending years understanding what their customers love and prefer, they started developing their own product line, and there’s been no looking back ever since. Superare has built a cult following by developing a creative line of fight products and apparel that draw inspiration from pop culture, and athletes. Their excellent customer service, innovative marketing, and versatile range of products have made them a go-to brand for fighters from across the world.</p><p><a href="https://superareshop.com/">Visit Superare</a> to learn more about them.</p><p><em>Before we get started, here’s a quick introduction of us for all the new listeners!</em></p><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.</p><p>Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday.</p><p>Tune in to this episode to learn more about:</p><p>🥊Superare’s Journey Over the Last 12 Years</p><p>🥊How Zachary Transitioned From Retail to Online</p><p>🥊How to Manage Customer Returns and Sizing Issues With an Online Sports Store</p><p>🥊Superare’s Strategy for Building an Online Sports Brand</p><p>🥊Why Hiring Your Customers Is a Great Idea</p><p>🥊Zachary’s Advice to New Business Owners</p><p>Thanks for tuning in! Please leave us a review if you enjoyed listening to this episode.</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p><a href="https://superareshop.com/">Click here</a> to visit Superare.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p><a href="https://www.thebudaimedia.com/">Click here</a> to learn more about Budai Media.</p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#152 Itzik Polnauer from Leibish: The Art Of Selling High-End Jewelry Online</title>
			<itunes:title>#152 Itzik Polnauer from Leibish: The Art Of Selling High-End Jewelry Online</itunes:title>
			<pubDate>Thu, 15 Dec 2022 14:32:18 GMT</pubDate>
			<itunes:duration>35:20</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/11517712-483b-4df2-8159-798b976554a8/media.mp3" length="50911076" type="audio/mpeg"/>
			<guid isPermaLink="false">11517712-483b-4df2-8159-798b976554a8</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/152</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9b2</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jk9BPIEbnUwCe16yxNkOSNE]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>152</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9b2.jpg"/>
			<description><![CDATA[<h1>#152 Itzik Polnauer from Leibish: The Art Of Selling High-End Jewelry Online</h1><p>Hey Budai Nation,</p><p>Welcome back to The Ecom Show! This episode is precious and by precious we mean really precious because we’re going to be uncovering the world of luxury e-commerce jewelry.</p><p>We’ve got Itzik (Isaac) Polnauer from the legacy high-end jewelry brand Leibish. This world-renowned jewelry brand was founded back in 1979 and has customers from around the globe. Started by Itzik’s father, this business originally catered to a B2B clientele. However, the business made the brave and innovative move of adopting a B2C strategy by launching an online storefront in 1998. This close-knit family business is a leading supplier of colored diamonds to retailers, distributors, and clients from around the world. In the last 33 years, this business has managed to create a stellar mark for itself.</p><p><a href="https://www.leibish.com/">Click here</a> to visit Leibish and learn more about their story.</p><p>Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.</p><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>Tune in to this episode to learn more about:</p><p>💎How Leibish Entered the World of eCommerce in 1998</p><p>💎How to Add Value to Your Customers</p><p>💎How to Build Trust While Selling a Luxury Product Online</p><p>💎How Does Retention Marketing Work for Luxury Jewelry Brands</p><p>💎The Challenges Leibish Faced While Entering the US Market</p><p>💎Itzik’s Advice to eCom Owners Interested in Selling Luxury Goods</p><p>Thanks for tuning in! Don’t forget we have a brand new episode headed your way tomorrow.</p><p>Do leave us a review if you enjoyed listening to this episode!</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p><a href="https://www.instagram.com/thefancycolorguy/">Click here</a> to follow Itzik’s journey on Instagram.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p><a href="https://www.thebudaimedia.com/">Click here</a> to learn more about Budai Media.</p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#152 Itzik Polnauer from Leibish: The Art Of Selling High-End Jewelry Online</h1><p>Hey Budai Nation,</p><p>Welcome back to The Ecom Show! This episode is precious and by precious we mean really precious because we’re going to be uncovering the world of luxury e-commerce jewelry.</p><p>We’ve got Itzik (Isaac) Polnauer from the legacy high-end jewelry brand Leibish. This world-renowned jewelry brand was founded back in 1979 and has customers from around the globe. Started by Itzik’s father, this business originally catered to a B2B clientele. However, the business made the brave and innovative move of adopting a B2C strategy by launching an online storefront in 1998. This close-knit family business is a leading supplier of colored diamonds to retailers, distributors, and clients from around the world. In the last 33 years, this business has managed to create a stellar mark for itself.</p><p><a href="https://www.leibish.com/">Click here</a> to visit Leibish and learn more about their story.</p><p>Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.</p><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>Tune in to this episode to learn more about:</p><p>💎How Leibish Entered the World of eCommerce in 1998</p><p>💎How to Add Value to Your Customers</p><p>💎How to Build Trust While Selling a Luxury Product Online</p><p>💎How Does Retention Marketing Work for Luxury Jewelry Brands</p><p>💎The Challenges Leibish Faced While Entering the US Market</p><p>💎Itzik’s Advice to eCom Owners Interested in Selling Luxury Goods</p><p>Thanks for tuning in! Don’t forget we have a brand new episode headed your way tomorrow.</p><p>Do leave us a review if you enjoyed listening to this episode!</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p><a href="https://www.instagram.com/thefancycolorguy/">Click here</a> to follow Itzik’s journey on Instagram.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p><a href="https://www.thebudaimedia.com/">Click here</a> to learn more about Budai Media.</p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#151 Clive D’Souza From Vvegano: How Vvegano Is Disrupting India’s Food Industry</title>
			<itunes:title>#151 Clive D’Souza From Vvegano: How Vvegano Is Disrupting India’s Food Industry</itunes:title>
			<pubDate>Tue, 13 Dec 2022 14:27:47 GMT</pubDate>
			<itunes:duration>33:59</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/a2a4004d-9034-4387-adcd-fef450c38c7a/media.mp3" length="48964514" type="audio/mpeg"/>
			<guid isPermaLink="false">a2a4004d-9034-4387-adcd-fef450c38c7a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/151</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9b3</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jms7UGjnrIW8hXQd3/lXtfS]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>151</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9b3.jpg"/>
			<description><![CDATA[<h1>#151 Clive D’Souza From Vvegano: How Vvegano Is Disrupting India’s Food Industry</h1><p>Hey Budai Nation,</p><p>Today we’ve got a food e-commerce store from the land of the food itself! We’d like to extend a warm welcome to Clive D’Souza, the founder of Vvegano. Vvegano is India’s #1 Vegan Marketplace, and in today’s episode, we’re going to uncover more about how the vegan trend is disrupting the Indian food market.</p><p>India’s got a population of over 1.3 billion people, making it a huge market for any business. Clive noticed that there was a growing interest in the vegan lifestyle in India, and he realized that there was a clear need for food businesses that cater to it, which led him to launch Vvegano. Vvegano sells a host of vegan items like protein, mock meat, groceries, and even pet food through its online marketplace. Their goal is to decrease the overall animal consumption in India by providing vegan alternatives to mainstream consumables. Through their marketing initiatives and diverse product line, they’ve been able to appeal to both vegan and flexitarian markets and have created a big mark in India’s growing vegan industry.</p><p>Visit <a href="https://vvegano.com/?utm_source=google&amp;utm_medium=paid&amp;utm_campaign=12501472554&amp;utm_content=119774979540&amp;utm_term=vvegano&amp;gadid=542841127860&amp;gclid=Cj0KCQiA4uCcBhDdARIsAH5jyUn3vsDcrqKByQU9VOxHlingEGSRZH4iG2WCJuY0xqrdDHYQAc0IewYaAj2TEALw_wcB">Vvegano </a>to learn more about them.</p><p>Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.</p><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>Join Daniel and Clive in this episode as they discuss:</p><p>🌱 The Story Behind How Clive Founded Vvegano</p><p>🌱 How Big Is India’s Vegan Market</p><p>🌱 Vvegano’s Plans for the Future</p><p>🌱 How Vvegano Became India’s #1 Vegan Marketplace</p><p>🌱 Clive’s Advice to eCommerce Owners</p><p>Thanks for tuning in! Remember: We now release new episodes every Tuesday, Thursday, and Friday.</p><p>Do leave us a review if you enjoyed listening to this episode!</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p><a href="https://vvegano.com/">Click here</a> to visit VVegano.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p><a href="https://www.thebudaimedia.com/">Click here</a> to learn more about Budai Media.</p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#151 Clive D’Souza From Vvegano: How Vvegano Is Disrupting India’s Food Industry</h1><p>Hey Budai Nation,</p><p>Today we’ve got a food e-commerce store from the land of the food itself! We’d like to extend a warm welcome to Clive D’Souza, the founder of Vvegano. Vvegano is India’s #1 Vegan Marketplace, and in today’s episode, we’re going to uncover more about how the vegan trend is disrupting the Indian food market.</p><p>India’s got a population of over 1.3 billion people, making it a huge market for any business. Clive noticed that there was a growing interest in the vegan lifestyle in India, and he realized that there was a clear need for food businesses that cater to it, which led him to launch Vvegano. Vvegano sells a host of vegan items like protein, mock meat, groceries, and even pet food through its online marketplace. Their goal is to decrease the overall animal consumption in India by providing vegan alternatives to mainstream consumables. Through their marketing initiatives and diverse product line, they’ve been able to appeal to both vegan and flexitarian markets and have created a big mark in India’s growing vegan industry.</p><p>Visit <a href="https://vvegano.com/?utm_source=google&amp;utm_medium=paid&amp;utm_campaign=12501472554&amp;utm_content=119774979540&amp;utm_term=vvegano&amp;gadid=542841127860&amp;gclid=Cj0KCQiA4uCcBhDdARIsAH5jyUn3vsDcrqKByQU9VOxHlingEGSRZH4iG2WCJuY0xqrdDHYQAc0IewYaAj2TEALw_wcB">Vvegano </a>to learn more about them.</p><p>Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.</p><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>Join Daniel and Clive in this episode as they discuss:</p><p>🌱 The Story Behind How Clive Founded Vvegano</p><p>🌱 How Big Is India’s Vegan Market</p><p>🌱 Vvegano’s Plans for the Future</p><p>🌱 How Vvegano Became India’s #1 Vegan Marketplace</p><p>🌱 Clive’s Advice to eCommerce Owners</p><p>Thanks for tuning in! Remember: We now release new episodes every Tuesday, Thursday, and Friday.</p><p>Do leave us a review if you enjoyed listening to this episode!</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p><a href="https://vvegano.com/">Click here</a> to visit VVegano.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p><a href="https://www.thebudaimedia.com/">Click here</a> to learn more about Budai Media.</p><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#150 Frank & Brett From Sheets & Giggles: Branding Tips From an Inc5000 Company]]></title>
			<itunes:title><![CDATA[#150 Frank & Brett From Sheets & Giggles: Branding Tips From an Inc5000 Company]]></itunes:title>
			<pubDate>Fri, 09 Dec 2022 16:57:01 GMT</pubDate>
			<itunes:duration>37:38</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/75093e6b-0885-4fa4-b853-b39b6fef3ab3/media.mp3" length="54251915" type="audio/mpeg"/>
			<guid isPermaLink="false">75093e6b-0885-4fa4-b853-b39b6fef3ab3</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/150</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9b4</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlKJuoLjOErrS10P1v37Qmg]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>150</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9b4.jpg"/>
			<description><![CDATA[<h1>#150 Frank &amp; Brett From Sheets &amp; Giggles: Branding Tips From an Inc5000 Company</h1><p>Hey Budai Nation,</p><p>Welcome to our 150th episode! 🎉</p><p>What better way to celebrate this milestone than with expert tips from two marketers from one of the fastest-growing companies? We’ve got Frank Dorval (VP of Marketing) and Brett Vance (VP of Growth) at <a href="https://sheetsgiggles.com/">Sheets &amp; Giggles</a> joining us for today’s episode.</p><p>Sheets &amp; Giggles is one of the fastest-growing bedding brands, and their secret weapon is humor! Formed on the foundation of great copy, amazing work culture, and a ton of puns, Sheets &amp; Giggles has made its way onto the Inc5000 list.</p><p>We’ve got the vice president’s of their growth and marketing team here with us today to spill the beans on their fast-growing success and to share some expert and proven branding strategies to help small businesses grow.</p><p>Before we get started here’s a quick recap about us for all the new listeners out there.</p><p>The Ecom Show is an e-commerce podcast started by Daniel Budai, the founder of Budai Media. After working with hundreds of e-commerce entrepreneurs, and e-commerce professionals, Daniel realized that everyone has a story to tell, and the best way to learn about something you love is through other people that have been doing what you love as well. He started The Ecom Show to create a space for e-commerce entrepreneurs and professionals to learn, share, and grow through real-life experiences. We’re proud and humbled to have been doing this for 150 episodes and look forward to having all our listeners join us on the journey to the next 150.</p><p>Budai Media is a retention marketing agency that works with e-commerce businesses to help them accelerate their growth by maximizing their customer lifetime value. In the last 4 years, Budai Media has generated over $35M+ in additional sales revenue and ventured into its own content and learning vertical to help individuals interested in e-commerce and retention marketing learn at their own pace.</p><p><a href="https://www.thebudaimedia.com/">Visit our website</a> to learn more about us.</p><p>Join Daniel, Frank, and Brett in this episode to learn more about:</p><p>✅Sheets &amp; Giggles’ Open Team Culture</p><p>✅Sheets &amp; Giggles’ Marketing and Distribution Strategy</p><p>✅Sheets &amp; Giggles’ Retention Marketing Stack</p><p>✅The Secret Behind Sheets &amp; Giggles’ 50% Retention Marketing Rate</p><p>✅The Power of Good Copywriting</p><p>✅Frank &amp; Brett’s #1 Tip for E-Com Marketers</p><p>Thanks for tuning in. If you enjoyed listening to this, please leave us a quick review and help us grow so we can continue doing more of what we love.</p><p><a href="https://www.thebudaimedia.com/">Click on this link</a> to visit our website.</p><p>Click on the links below to connect with Daniel Budai:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p>Subscribe to our <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#150 Frank &amp; Brett From Sheets &amp; Giggles: Branding Tips From an Inc5000 Company</h1><p>Hey Budai Nation,</p><p>Welcome to our 150th episode! 🎉</p><p>What better way to celebrate this milestone than with expert tips from two marketers from one of the fastest-growing companies? We’ve got Frank Dorval (VP of Marketing) and Brett Vance (VP of Growth) at <a href="https://sheetsgiggles.com/">Sheets &amp; Giggles</a> joining us for today’s episode.</p><p>Sheets &amp; Giggles is one of the fastest-growing bedding brands, and their secret weapon is humor! Formed on the foundation of great copy, amazing work culture, and a ton of puns, Sheets &amp; Giggles has made its way onto the Inc5000 list.</p><p>We’ve got the vice president’s of their growth and marketing team here with us today to spill the beans on their fast-growing success and to share some expert and proven branding strategies to help small businesses grow.</p><p>Before we get started here’s a quick recap about us for all the new listeners out there.</p><p>The Ecom Show is an e-commerce podcast started by Daniel Budai, the founder of Budai Media. After working with hundreds of e-commerce entrepreneurs, and e-commerce professionals, Daniel realized that everyone has a story to tell, and the best way to learn about something you love is through other people that have been doing what you love as well. He started The Ecom Show to create a space for e-commerce entrepreneurs and professionals to learn, share, and grow through real-life experiences. We’re proud and humbled to have been doing this for 150 episodes and look forward to having all our listeners join us on the journey to the next 150.</p><p>Budai Media is a retention marketing agency that works with e-commerce businesses to help them accelerate their growth by maximizing their customer lifetime value. In the last 4 years, Budai Media has generated over $35M+ in additional sales revenue and ventured into its own content and learning vertical to help individuals interested in e-commerce and retention marketing learn at their own pace.</p><p><a href="https://www.thebudaimedia.com/">Visit our website</a> to learn more about us.</p><p>Join Daniel, Frank, and Brett in this episode to learn more about:</p><p>✅Sheets &amp; Giggles’ Open Team Culture</p><p>✅Sheets &amp; Giggles’ Marketing and Distribution Strategy</p><p>✅Sheets &amp; Giggles’ Retention Marketing Stack</p><p>✅The Secret Behind Sheets &amp; Giggles’ 50% Retention Marketing Rate</p><p>✅The Power of Good Copywriting</p><p>✅Frank &amp; Brett’s #1 Tip for E-Com Marketers</p><p>Thanks for tuning in. If you enjoyed listening to this, please leave us a quick review and help us grow so we can continue doing more of what we love.</p><p><a href="https://www.thebudaimedia.com/">Click on this link</a> to visit our website.</p><p>Click on the links below to connect with Daniel Budai:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p>Subscribe to our <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#149 Jimmy & Grace From Dwarf Lab: How to Promote Your Crowdfunding Campaign]]></title>
			<itunes:title><![CDATA[#149 Jimmy & Grace From Dwarf Lab: How to Promote Your Crowdfunding Campaign]]></itunes:title>
			<pubDate>Thu, 08 Dec 2022 12:59:24 GMT</pubDate>
			<itunes:duration>24:26</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/5abd3e90-8723-4a0f-997b-67c4a6bbd82f/media.mp3" length="35221008" type="audio/mpeg"/>
			<guid isPermaLink="false">5abd3e90-8723-4a0f-997b-67c4a6bbd82f</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/149</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9b5</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlWU3ZGtg1jp02Y969jQ8JE]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>149</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9b5.jpg"/>
			<description><![CDATA[<h1>#149 Jimmy &amp; Grace From Dwarf Lab: How to Promote Your Crowdfunding Campaign</h1><p>Hey Budai Nation,</p><p>Welcome back to The Ecom Show! This is the first time that we have guests from China joining us on the show. Jimmy and Grace work at Dwarf Lab; an extremely fascinating brand that creates smart telescopes.</p><p>Dwarf Lab is a technology-driven optical team with an obsessive compulsion for innovation. Their journey started four years ago when they created microscopes for mobile phones. Inspired by this success they were keen to innovate further and ventured into the space of creating portable smart telescopes.</p><p>Dwarf Lab has raised over $1.7M+ since they started, and with over 5000+ backers they’ve managed to collect 500% of their initial goal. They’ve not only successfully rolled out their first portable telescope, but they’ve also collected the feedback they’ve received from their first launch to improve their product and released their new and improved second version.</p><p><em>Before we get started, here’s a quick introduction of us for all the new listeners!</em></p><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.</p><p>Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday.</p><p>We’ve also got a special 50-point checklist to help e-commerce businesses audit their Klaviyo setup. <a href="https://www.thebudaimedia.com/email-cheatsheet">Click here</a> to download it.</p><p>Tune in to this episode to learn more about:</p><p>⭐﻿How Dwarf Lab Raised Over $1.7M+ Through Crowdfunding</p><p>⭐﻿Difference Between Indiegogo and Kickstarter</p><p>⭐﻿How to Retain Your Crowdfunding User Base</p><p>⭐﻿How Dwarf Lab Promotes Their Product Campaign on Social Media</p><p>⭐﻿The Biggest Challenge for Technical E-CommerBusinesses</p><p>⭐﻿Dwarf Lab Advise to eCommerce Businesses Looking To Raise Funds Through Crowdfunding</p><p>Thanks for listening, if you enjoyed this episode please make sure to leave us a review.</p><p>We’ll see you back here tomorrow with our super special 150th episode!</p><p><a href="https://dwarflab.com/">Click here</a> to visit Dwarf Lab.</p><p><a href="https://www.thebudaimedia.com/">Click here </a>to visit our website to learn more about us.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#149 Jimmy &amp; Grace From Dwarf Lab: How to Promote Your Crowdfunding Campaign</h1><p>Hey Budai Nation,</p><p>Welcome back to The Ecom Show! This is the first time that we have guests from China joining us on the show. Jimmy and Grace work at Dwarf Lab; an extremely fascinating brand that creates smart telescopes.</p><p>Dwarf Lab is a technology-driven optical team with an obsessive compulsion for innovation. Their journey started four years ago when they created microscopes for mobile phones. Inspired by this success they were keen to innovate further and ventured into the space of creating portable smart telescopes.</p><p>Dwarf Lab has raised over $1.7M+ since they started, and with over 5000+ backers they’ve managed to collect 500% of their initial goal. They’ve not only successfully rolled out their first portable telescope, but they’ve also collected the feedback they’ve received from their first launch to improve their product and released their new and improved second version.</p><p><em>Before we get started, here’s a quick introduction of us for all the new listeners!</em></p><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.</p><p>Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday.</p><p>We’ve also got a special 50-point checklist to help e-commerce businesses audit their Klaviyo setup. <a href="https://www.thebudaimedia.com/email-cheatsheet">Click here</a> to download it.</p><p>Tune in to this episode to learn more about:</p><p>⭐﻿How Dwarf Lab Raised Over $1.7M+ Through Crowdfunding</p><p>⭐﻿Difference Between Indiegogo and Kickstarter</p><p>⭐﻿How to Retain Your Crowdfunding User Base</p><p>⭐﻿How Dwarf Lab Promotes Their Product Campaign on Social Media</p><p>⭐﻿The Biggest Challenge for Technical E-CommerBusinesses</p><p>⭐﻿Dwarf Lab Advise to eCommerce Businesses Looking To Raise Funds Through Crowdfunding</p><p>Thanks for listening, if you enjoyed this episode please make sure to leave us a review.</p><p>We’ll see you back here tomorrow with our super special 150th episode!</p><p><a href="https://dwarflab.com/">Click here</a> to visit Dwarf Lab.</p><p><a href="https://www.thebudaimedia.com/">Click here </a>to visit our website to learn more about us.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#148 Craig Leslie From the Bean Coffee Company: Serial Entrepreneur’s Advice to Selling on Shopify & Amazon]]></title>
			<itunes:title><![CDATA[#148 Craig Leslie From the Bean Coffee Company: Serial Entrepreneur’s Advice to Selling on Shopify & Amazon]]></itunes:title>
			<pubDate>Tue, 06 Dec 2022 10:11:31 GMT</pubDate>
			<itunes:duration>30:34</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/4f8fa510-6891-421c-ba25-17ac71e7ffb1/media.mp3" length="44060632" type="audio/mpeg"/>
			<guid isPermaLink="false">4f8fa510-6891-421c-ba25-17ac71e7ffb1</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/148</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9b6</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlfpOiSJasZ/Jk1iqWuUP0w]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>148</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9b6.jpg"/>
			<description><![CDATA[<p>#148 Craig Leslie From the Bean Coffee Company: Serial Entrepreneur’s Advice to Selling on Shopify &amp; Amazon</p><p>Skincare, Food, Coffee… No, I'm not just naming the three most booming industries in the e-commerce world, I’m actually listing down all the industries that Craig has managed to find success in.</p><p>Welcome to The Ecom Show, our guest for today is Craig Leslie the Director of Ecommerce at San Diego Coffee, Tea, &amp; Spice, the parent company of the brand, The Bean Coffee Company, an e-commerce store that provides organic, micro-roasted coffee beans straight to your doorstep. Craig is a serial entrepreneur that’s started and provided consultancy to several businesses in the food, restaurant, skincare, and now, coffee space. He has experience in building both offline and e-commerce brands. He’s an experienced and proven entrepreneur with a lot of valuable lessons and effective strategies to help startups grow.</p><p>Before we dive right in here’s a quick recap of The Ecom Show for all our new listeners out there.</p><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>Join Daniel and Craig in this episode as they discuss:</p><p>⭐Craig’s Entrepreneurial Journey</p><p>⭐How Social Consciousness Helps Brands Appeal to Customers</p><p>⭐The Nuances of Building a Sustainable Coffee Brand</p><p>⭐Craig’s Advice for Sellers Selling on Both Amazon and Shopify</p><p>⭐Tools That Have Helped Craig Grow His Shopify Store</p><p>⭐Craig’s Advice for New Business Owners</p><p>Thanks for tuning in! Remember: We now release new episodes every Tuesday, Thursday, and Friday.</p><p>Do leave us a review if you enjoyed listening to this episode!</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p><a href="https://www.thebeancoffeecompany.com/">Click here</a> to visit The Bean Coffee Company.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#148 Craig Leslie From the Bean Coffee Company: Serial Entrepreneur’s Advice to Selling on Shopify &amp; Amazon</p><p>Skincare, Food, Coffee… No, I'm not just naming the three most booming industries in the e-commerce world, I’m actually listing down all the industries that Craig has managed to find success in.</p><p>Welcome to The Ecom Show, our guest for today is Craig Leslie the Director of Ecommerce at San Diego Coffee, Tea, &amp; Spice, the parent company of the brand, The Bean Coffee Company, an e-commerce store that provides organic, micro-roasted coffee beans straight to your doorstep. Craig is a serial entrepreneur that’s started and provided consultancy to several businesses in the food, restaurant, skincare, and now, coffee space. He has experience in building both offline and e-commerce brands. He’s an experienced and proven entrepreneur with a lot of valuable lessons and effective strategies to help startups grow.</p><p>Before we dive right in here’s a quick recap of The Ecom Show for all our new listeners out there.</p><p>The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>Join Daniel and Craig in this episode as they discuss:</p><p>⭐Craig’s Entrepreneurial Journey</p><p>⭐How Social Consciousness Helps Brands Appeal to Customers</p><p>⭐The Nuances of Building a Sustainable Coffee Brand</p><p>⭐Craig’s Advice for Sellers Selling on Both Amazon and Shopify</p><p>⭐Tools That Have Helped Craig Grow His Shopify Store</p><p>⭐Craig’s Advice for New Business Owners</p><p>Thanks for tuning in! Remember: We now release new episodes every Tuesday, Thursday, and Friday.</p><p>Do leave us a review if you enjoyed listening to this episode!</p><p>Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click <a href="https://www.thebudaimedia.com/email-cheatsheet">here</a> to access it.</p><p><a href="https://www.thebeancoffeecompany.com/">Click here</a> to visit The Bean Coffee Company.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#147 Steve Appleton From Really Good E-Bikes: How To Start A High Ticket Dropshipping Business</title>
			<itunes:title>#147 Steve Appleton From Really Good E-Bikes: How To Start A High Ticket Dropshipping Business</itunes:title>
			<pubDate>Fri, 02 Dec 2022 18:15:00 GMT</pubDate>
			<itunes:duration>28:10</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/0e22938b-77e1-43ae-81de-e528122b24b9/media.mp3" length="40578058" type="audio/mpeg"/>
			<guid isPermaLink="false">0e22938b-77e1-43ae-81de-e528122b24b9</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/147</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9b7</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnZQjnhOwmjcmSwelO1EYlF]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>147</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9b7.jpg"/>
			<description><![CDATA[<h1>#147 Steve Appleton From Really Good E-Bikes: How To Start A High Ticket Dropshipping Business</h1><p>Hey Budai Nation,</p><p>Welcome back to The Ecom Show! Our guest for today is Steve Appleton, the founder of Really Good E-Bikes. Steve is a living example of how great business ideas can come at any age. Steve left his full-time job in real estate development, and ventured into entrepreneurship in his mid 50’s by starting his very own dropshipping business selling e-bikes!</p><p>Most of our guests on The Ecom Show sell daily consumer products. However, Steve’s business is unique. Steve is in the high-ticket product niche of the e-commerce world as his average order value is over $1500! His business model and approach to e-commerce is very different as his focus is not on volume but rather the value of each sale. Watch this episode to learn more about the nuances of running a high-ticket dropshipping business.</p><p><em>Before we get started, here’s a quick introduction of us for all the new listeners!</em></p><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.</p><p>Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday. Apart from this, check out my <a href="https://www.thebudaimedia.com/cheatsheet">$37M 50-point email marketing cheatsheet</a>, and learn how we helped more than 100 e-commerce businesses make more profit.</p><p>Join Daniel and Steve in this episode as they discuss more:</p><p>✅Steve’s Inspiration Behind Starting Really Good E-Bikes</p><p>✅How to Dropship a High-Ticket Product</p><p>✅How to Set Your Dropshipping E-Com Store Apart</p><p>✅Steve’s Advice to Entrepreneurs Looking To Start a High-Ticket eCommerce Brand</p><p>Thanks for tuning in!</p><p>If you’re keen on learning about retention marketing, we recently released a three-hour mini-course containing all the information you need to get started. This mini-course comes packed with real-life case studies, proven strategies, and many helpful resources from experienced email marketers. Find the mini-course <a href="https://course.thebudaimedia.com/">here</a>.</p><p>Visit <a href="https://reallygoodebikes.com/">Really Good E-Bikes </a>to learn more about Steve’s store.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a>  </li></ul><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#147 Steve Appleton From Really Good E-Bikes: How To Start A High Ticket Dropshipping Business</h1><p>Hey Budai Nation,</p><p>Welcome back to The Ecom Show! Our guest for today is Steve Appleton, the founder of Really Good E-Bikes. Steve is a living example of how great business ideas can come at any age. Steve left his full-time job in real estate development, and ventured into entrepreneurship in his mid 50’s by starting his very own dropshipping business selling e-bikes!</p><p>Most of our guests on The Ecom Show sell daily consumer products. However, Steve’s business is unique. Steve is in the high-ticket product niche of the e-commerce world as his average order value is over $1500! His business model and approach to e-commerce is very different as his focus is not on volume but rather the value of each sale. Watch this episode to learn more about the nuances of running a high-ticket dropshipping business.</p><p><em>Before we get started, here’s a quick introduction of us for all the new listeners!</em></p><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.</p><p>Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday. Apart from this, check out my <a href="https://www.thebudaimedia.com/cheatsheet">$37M 50-point email marketing cheatsheet</a>, and learn how we helped more than 100 e-commerce businesses make more profit.</p><p>Join Daniel and Steve in this episode as they discuss more:</p><p>✅Steve’s Inspiration Behind Starting Really Good E-Bikes</p><p>✅How to Dropship a High-Ticket Product</p><p>✅How to Set Your Dropshipping E-Com Store Apart</p><p>✅Steve’s Advice to Entrepreneurs Looking To Start a High-Ticket eCommerce Brand</p><p>Thanks for tuning in!</p><p>If you’re keen on learning about retention marketing, we recently released a three-hour mini-course containing all the information you need to get started. This mini-course comes packed with real-life case studies, proven strategies, and many helpful resources from experienced email marketers. Find the mini-course <a href="https://course.thebudaimedia.com/">here</a>.</p><p>Visit <a href="https://reallygoodebikes.com/">Really Good E-Bikes </a>to learn more about Steve’s store.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a>  </li></ul><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#146 Justin Frank Polgar From Yes Cacao: Healthy Eating Just Got Tastier With Botanical Chocolates</title>
			<itunes:title>#146 Justin Frank Polgar From Yes Cacao: Healthy Eating Just Got Tastier With Botanical Chocolates</itunes:title>
			<pubDate>Thu, 01 Dec 2022 14:26:24 GMT</pubDate>
			<itunes:duration>52:35</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/9f770888-f619-4d07-b9c8-3a1d19a60e8e/media.mp3" length="75771796" type="audio/mpeg"/>
			<guid isPermaLink="false">9f770888-f619-4d07-b9c8-3a1d19a60e8e</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/146</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9b8</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmtokJ/pbNcojnu3knMmu/j]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>146</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9b8.jpg"/>
			<description><![CDATA[<h1>#146 Justin Frank Polgar From Yes Cacao: Healthy Eating Just Got Tastier With Botanical Chocolates</h1><p>Hey Budai Nation and Willy Wonka Fans,</p><p>We’ve got a super exciting and tasty product that we’ll unravel in today’s episode of The Ecom Show! Justin Frank, the founder of <a href="https://www.yescacao.com/">Yes Cacao</a>, is here with us to talk about how his brand is revolutionizing the chocolate industry.</p><p>Yes Cacao is the world’s first chocolate brand that uses organic, raw, wild-harvested Cacao from Ecuadorian Jungles and infuses it with the goodness of botanicals to create healthy chocolate bars that boost your endurance, increase your brain-power, and help you relax.</p><p><a href="https://www.yescacao.com/discount/BUDAI20">Click here</a> to try their deliciously healthy chocolates at 20% off. Or, copy paste this link in your browser's address bar: <a href="https://www.yescacao.com/discount/BUDAI20">https://www.yescacao.com/discount/BUDAI20</a></p><p>Justin’s always been fascinated by how different kinds of food and herbs can affect specific parts of your body. He got the idea to start Yes Cacao while learning about Chinese medicine. He observed how many people failed to stick to natural medicine because it involved taking multiple pills and was determined to find a more accessible and more fun solution to this problem. That’s when he began experimenting with something that everyone loves- chocolate. The rest was history!</p><p>Justin and his wife are both co-founders of Yes Cacao. Together they’ve managed to get this business crowdfunded through successful Kickstarter campaigns, brought their brand in over 170+ retail stores, and pivoted it in a completely new direction by moving entirely online. Watch this episode to learn more about their journey.</p><p><em>Before we get started, here’s a quick introduction of us for all the new listeners!</em></p><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.</p><p>Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday. Apart from this, we’ve even got a mini-course that teaches you the A-Z of email marketing!</p><p><a href="https://course.thebudaimedia.com/">Click here</a> to sign up for our mini-course.</p><p>✅How Justin Got the Idea Behind Starting a Botanical Chocolate Brand</p><p>✅How to Crowdfund Your Business Using Kickstarter</p><p>✅How Yes Cacao Pivoted From Selling in 170+ Retail Stores to Building Their Own eCommerce Store</p><p>✅Selling on eCommerce vs. Selling in Retail Stores</p><p>✅Yes Cacao’s Marketing Strategy</p><p>✅How Yes Cacao’s Product Range Supports Different Wellness Needs</p><p>Thanks for tuning in. If you enjoyed listening to this, remember we have a new episode headed your way tomorrow!</p><p>If you’re keen on learning about retention marketing, we recently released a three-hour mini-course containing all the information you need to get started. This mini-course comes packed with real-life case studies, proven strategies, and many helpful resources from experienced email marketers. Find the mini-course <a href="https://course.thebudaimedia.com/">here</a>.</p><p>We have a special surprise for all our listeners!</p><p>Get your hands on Yes Cacao’s deliciously healthy chocolate bars at 20% off by using the code: <strong>BUDAI20</strong>.</p><p><a href="https://www.yescacao.com/discount/BUDAI20">Visit YesCacao</a>.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#146 Justin Frank Polgar From Yes Cacao: Healthy Eating Just Got Tastier With Botanical Chocolates</h1><p>Hey Budai Nation and Willy Wonka Fans,</p><p>We’ve got a super exciting and tasty product that we’ll unravel in today’s episode of The Ecom Show! Justin Frank, the founder of <a href="https://www.yescacao.com/">Yes Cacao</a>, is here with us to talk about how his brand is revolutionizing the chocolate industry.</p><p>Yes Cacao is the world’s first chocolate brand that uses organic, raw, wild-harvested Cacao from Ecuadorian Jungles and infuses it with the goodness of botanicals to create healthy chocolate bars that boost your endurance, increase your brain-power, and help you relax.</p><p><a href="https://www.yescacao.com/discount/BUDAI20">Click here</a> to try their deliciously healthy chocolates at 20% off. Or, copy paste this link in your browser's address bar: <a href="https://www.yescacao.com/discount/BUDAI20">https://www.yescacao.com/discount/BUDAI20</a></p><p>Justin’s always been fascinated by how different kinds of food and herbs can affect specific parts of your body. He got the idea to start Yes Cacao while learning about Chinese medicine. He observed how many people failed to stick to natural medicine because it involved taking multiple pills and was determined to find a more accessible and more fun solution to this problem. That’s when he began experimenting with something that everyone loves- chocolate. The rest was history!</p><p>Justin and his wife are both co-founders of Yes Cacao. Together they’ve managed to get this business crowdfunded through successful Kickstarter campaigns, brought their brand in over 170+ retail stores, and pivoted it in a completely new direction by moving entirely online. Watch this episode to learn more about their journey.</p><p><em>Before we get started, here’s a quick introduction of us for all the new listeners!</em></p><p>Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.</p><p>Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday. Apart from this, we’ve even got a mini-course that teaches you the A-Z of email marketing!</p><p><a href="https://course.thebudaimedia.com/">Click here</a> to sign up for our mini-course.</p><p>✅How Justin Got the Idea Behind Starting a Botanical Chocolate Brand</p><p>✅How to Crowdfund Your Business Using Kickstarter</p><p>✅How Yes Cacao Pivoted From Selling in 170+ Retail Stores to Building Their Own eCommerce Store</p><p>✅Selling on eCommerce vs. Selling in Retail Stores</p><p>✅Yes Cacao’s Marketing Strategy</p><p>✅How Yes Cacao’s Product Range Supports Different Wellness Needs</p><p>Thanks for tuning in. If you enjoyed listening to this, remember we have a new episode headed your way tomorrow!</p><p>If you’re keen on learning about retention marketing, we recently released a three-hour mini-course containing all the information you need to get started. This mini-course comes packed with real-life case studies, proven strategies, and many helpful resources from experienced email marketers. Find the mini-course <a href="https://course.thebudaimedia.com/">here</a>.</p><p>We have a special surprise for all our listeners!</p><p>Get your hands on Yes Cacao’s deliciously healthy chocolate bars at 20% off by using the code: <strong>BUDAI20</strong>.</p><p><a href="https://www.yescacao.com/discount/BUDAI20">Visit YesCacao</a>.</p><p>Click on the links below to connect with my agency and me:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a> packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#145 Anthony & Rodney From Munch Addict: Retention Strategies For Subscription Box Owners]]></title>
			<itunes:title><![CDATA[#145 Anthony & Rodney From Munch Addict: Retention Strategies For Subscription Box Owners]]></itunes:title>
			<pubDate>Tue, 29 Nov 2022 15:31:13 GMT</pubDate>
			<itunes:duration>29:38</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/ec6593a4-2914-4cec-ab8a-200e4a8c091f/media.mp3" length="42710418" type="audio/mpeg"/>
			<guid isPermaLink="false">ec6593a4-2914-4cec-ab8a-200e4a8c091f</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/145</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9b9</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmZfNMsZ0rw36BLIoootANM]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>145</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9b9.jpg"/>
			<description><![CDATA[<h1>#145 Anthony &amp; Rodney From Munch Addict: Retention Strategies For Subscription Box Owners</h1><p>Do you love snacking but hate having to stock up? If yes, then you’ll love the guests we have on today’s episode.</p><p>Anthony and Rodney are the founders of Munch Addict --- a snack subscription box service that ensures you’re never left hungry with an empty pantry by sending you a variety of International snacks and candy on the regular. What makes their service even more unique? They also have a store service that lets you order extra units of your favorite snacks.</p><p>In today’s episode, Anthony and Rodney share the story of how they started Munch Addict, and walk us through all the different retention strategies that they’ve used to grow their subscription-based brand.</p><p>Before we get started here’s a quick introduction of us for all the new listeners out there!</p><p>In the last 4 years, Budai Media has worked with over 125+ businesses and generated over 35M+ in additional sales revenue. Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with, in fact, we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs.</p><p>Our founder, Daniel Budai started The Ecom Show to create a platform where e-commerce owners can share their success stories with other founders. We release new episodes every Tuesday, Thursday, and Friday. Apart from this, we’ve even got a mini-course, several case studies, an active Youtube channel, newsletters, and blogs to help anyone and everyone interested in e-commerce retention marketing learn through their preferred channel</p><p>Visit our <a href="https://www.thebudaimedia.com/">website</a> to learn more about us.</p><p>Here are a few highlights from this episode:</p><p>✅How Munch Addict Started</p><p>✅What Are the Challenges of Entering the Food eCommerce Industry</p><p>✅How Munch Addict Subscription Box Stands Out</p><p>✅Navigating Corporate Gifting</p><p>✅How Google Knowledge Panel Can Help Grow Your Reach</p><p>✅Munch Addicts Marketing Strategy</p><p>✅How Email Marketing Boosts Retention for Subscription Boxes</p><p>✅Creating a Rewards Program for Your Subscription Business</p><p>If you’re keen on learning about retention marketing, we recently released a three-hour mini-course that contains all the info you need to get started. This mini-course comes packed with real-life case studies, proven strategies, and a ton of helpful resources from experienced email marketers. Find the mini-course <a href="https://course.thebudaimedia.com/">here</a>.</p><p>Visit <a href="https://munchaddict.com/">Munch Addict</a> to learn more about the brand.</p><p>Click on the links below to connect with me and my agency:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a>, packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><p>Thanks for tuning in.  Please remember we release new episodes every Tuesday, Thursday, and Friday!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#145 Anthony &amp; Rodney From Munch Addict: Retention Strategies For Subscription Box Owners</h1><p>Do you love snacking but hate having to stock up? If yes, then you’ll love the guests we have on today’s episode.</p><p>Anthony and Rodney are the founders of Munch Addict --- a snack subscription box service that ensures you’re never left hungry with an empty pantry by sending you a variety of International snacks and candy on the regular. What makes their service even more unique? They also have a store service that lets you order extra units of your favorite snacks.</p><p>In today’s episode, Anthony and Rodney share the story of how they started Munch Addict, and walk us through all the different retention strategies that they’ve used to grow their subscription-based brand.</p><p>Before we get started here’s a quick introduction of us for all the new listeners out there!</p><p>In the last 4 years, Budai Media has worked with over 125+ businesses and generated over 35M+ in additional sales revenue. Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with, in fact, we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs.</p><p>Our founder, Daniel Budai started The Ecom Show to create a platform where e-commerce owners can share their success stories with other founders. We release new episodes every Tuesday, Thursday, and Friday. Apart from this, we’ve even got a mini-course, several case studies, an active Youtube channel, newsletters, and blogs to help anyone and everyone interested in e-commerce retention marketing learn through their preferred channel</p><p>Visit our <a href="https://www.thebudaimedia.com/">website</a> to learn more about us.</p><p>Here are a few highlights from this episode:</p><p>✅How Munch Addict Started</p><p>✅What Are the Challenges of Entering the Food eCommerce Industry</p><p>✅How Munch Addict Subscription Box Stands Out</p><p>✅Navigating Corporate Gifting</p><p>✅How Google Knowledge Panel Can Help Grow Your Reach</p><p>✅Munch Addicts Marketing Strategy</p><p>✅How Email Marketing Boosts Retention for Subscription Boxes</p><p>✅Creating a Rewards Program for Your Subscription Business</p><p>If you’re keen on learning about retention marketing, we recently released a three-hour mini-course that contains all the info you need to get started. This mini-course comes packed with real-life case studies, proven strategies, and a ton of helpful resources from experienced email marketers. Find the mini-course <a href="https://course.thebudaimedia.com/">here</a>.</p><p>Visit <a href="https://munchaddict.com/">Munch Addict</a> to learn more about the brand.</p><p>Click on the links below to connect with me and my agency:</p><ul><li><a href="https://www.linkedin.com/in/budaidaney/">Find me on LinkedIn</a></li><li><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">Find me on YouTube</a></li></ul><p>Subscribe to <a href="https://www.thebudaimedia.com/weekly-newsletter-signup">my weekly newsletter</a>, packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/podcast">Check out some previous episodes.</a></p><p>Thanks for tuning in.  Please remember we release new episodes every Tuesday, Thursday, and Friday!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#144 Sarah Saputra From Belle Fever: The Key to Keeping Your Customers Happy</title>
			<itunes:title>#144 Sarah Saputra From Belle Fever: The Key to Keeping Your Customers Happy</itunes:title>
			<pubDate>Thu, 24 Nov 2022 12:40:35 GMT</pubDate>
			<itunes:duration>27:08</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65394bf4-195d-413a-b4b6-4bc8535594f5/media.mp3" length="39118140" type="audio/mpeg"/>
			<guid isPermaLink="false">65394bf4-195d-413a-b4b6-4bc8535594f5</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/144</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9ba</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnraSa9JPGJyBJJzsjJUoi1]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>144</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9ba.jpg"/>
			<description><![CDATA[<p>#144 Sarah Saputra From Belle Fever: The Key to Keeping Your Customers Happy</p><p>Did you know that a <a href="https://cdn2.hubspot.net/hubfs/2771217/Content/2018%20Customer%20Service%20Expectations%20Gladly.pdf">study by Hubspot</a> found that over 68% of consumers are willing to pay more for products and services from a brand known to offer good customer service experiences?</p><p>Our guest for today’s podcast knows all about creating great customer experience and she’s got over 22,000+ happy customers that’ll vouch for it. Join Sarah Saputra, the founder of Belle Fever, and our host and founder, Daniel Budai, as they discuss building a successful brand by using customer happiness as a key metric.</p><p>Belle Fever is an Australian personal jewelry brand that uses hypoallergenic metals to create lifetime heirlooms for individuals. Their affordable jewelry and exceptional service have played a huge role in their success over the last ten years. Sarah discusses everything from how she created a product differentiator in a highly competitive space, to how her customer-first approach translates into her brand’s approach to digital and retention marketing as well.</p><p><em>If you’re new here, here’s a quick recap of The Ecom Show.</em></p><p>The Ecom Show is a bi-weekly e-commerce podcast hosted by Daniel Budai. Daniel Budai is also the founder of Budai Media- a retention marketing agency that helps e-commerce brands grow with personalized email and SMS marketing strategies.</p><p>In the last 4 years, Budai Media has worked with over 125+ businesses and generated over 35M+ in additional sales revenue. Budai Media is committed to helping e-commerce business owners grow in every way possible, and this podcast is one of the many initiatives by the agency to work towards this goal.</p><p>Here are a few highlights from this episode:</p><p>✅Sarah’s Inspiration Behind Starting Belle Fever</p><p>✅How to Differentiate Your Brand in a Competitive Market</p><p>✅Belle Fever’s Digital Marketing Strategy</p><p>✅Belle Fever’s Approach to Retention Marketing</p><p>✅What Were the Biggest Challenges Sarah Faced While Building Belle Fever</p><p>✅Sarah’s Advice to Other Business Owners</p><p>Visit Belle Fever to learn more about the brand:</p><p><a href="https://bellefever.com.au/">https://bellefever.com.au/</a></p><p>Follow Sarah on LinkedIn to learn more about her:</p><p><a href="https://www.linkedin.com/in/sarah-saputra/?originalSubdomain=au">https://www.linkedin.com/in/sarah-saputra/</a></p><p>Click on the links below to connect with me and my agency:</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in. We’ll see you back here next Tuesday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#144 Sarah Saputra From Belle Fever: The Key to Keeping Your Customers Happy</p><p>Did you know that a <a href="https://cdn2.hubspot.net/hubfs/2771217/Content/2018%20Customer%20Service%20Expectations%20Gladly.pdf">study by Hubspot</a> found that over 68% of consumers are willing to pay more for products and services from a brand known to offer good customer service experiences?</p><p>Our guest for today’s podcast knows all about creating great customer experience and she’s got over 22,000+ happy customers that’ll vouch for it. Join Sarah Saputra, the founder of Belle Fever, and our host and founder, Daniel Budai, as they discuss building a successful brand by using customer happiness as a key metric.</p><p>Belle Fever is an Australian personal jewelry brand that uses hypoallergenic metals to create lifetime heirlooms for individuals. Their affordable jewelry and exceptional service have played a huge role in their success over the last ten years. Sarah discusses everything from how she created a product differentiator in a highly competitive space, to how her customer-first approach translates into her brand’s approach to digital and retention marketing as well.</p><p><em>If you’re new here, here’s a quick recap of The Ecom Show.</em></p><p>The Ecom Show is a bi-weekly e-commerce podcast hosted by Daniel Budai. Daniel Budai is also the founder of Budai Media- a retention marketing agency that helps e-commerce brands grow with personalized email and SMS marketing strategies.</p><p>In the last 4 years, Budai Media has worked with over 125+ businesses and generated over 35M+ in additional sales revenue. Budai Media is committed to helping e-commerce business owners grow in every way possible, and this podcast is one of the many initiatives by the agency to work towards this goal.</p><p>Here are a few highlights from this episode:</p><p>✅Sarah’s Inspiration Behind Starting Belle Fever</p><p>✅How to Differentiate Your Brand in a Competitive Market</p><p>✅Belle Fever’s Digital Marketing Strategy</p><p>✅Belle Fever’s Approach to Retention Marketing</p><p>✅What Were the Biggest Challenges Sarah Faced While Building Belle Fever</p><p>✅Sarah’s Advice to Other Business Owners</p><p>Visit Belle Fever to learn more about the brand:</p><p><a href="https://bellefever.com.au/">https://bellefever.com.au/</a></p><p>Follow Sarah on LinkedIn to learn more about her:</p><p><a href="https://www.linkedin.com/in/sarah-saputra/?originalSubdomain=au">https://www.linkedin.com/in/sarah-saputra/</a></p><p>Click on the links below to connect with me and my agency:</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in. We’ll see you back here next Tuesday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#143 Kai Klement From Bonaventura: The Secret to Selling Successfully in Different Countries</title>
			<itunes:title>#143 Kai Klement From Bonaventura: The Secret to Selling Successfully in Different Countries</itunes:title>
			<pubDate>Tue, 22 Nov 2022 08:16:53 GMT</pubDate>
			<itunes:duration>27:53</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/64c04def-1e7d-4412-9399-1f2db92979fa/media.mp3" length="40201798" type="audio/mpeg"/>
			<guid isPermaLink="false">64c04def-1e7d-4412-9399-1f2db92979fa</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/143</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9bb</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlUK8qi5iJpI/KHMZbHtsx4]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>143</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9bb.jpg"/>
			<description><![CDATA[<h1>#143 Kai Klement From Bonaventura: The Secret to Selling Successfully in Different Countries</h1><p>Welcome to The Ecom Show!</p><p>Today’s episode is one that will interest all e-com entrepreneurs. We’re going to be diving deep into what it takes to sell your product in a global market. We’ve got Kai Klement, the Managing Director of Bonaventura joining us for this interesting discussion. Bonaventura is an Italian leather store that’s captured the interest of both Asian and European markets. Born in the fashion capital of the world, Bonaventura’s first physical store is based in Milan, Italy. Since then, they’ve launched 10 other physical outlets across Japan, with a huge flagship store as well.</p><p>Before we get started, we’d like to quickly introduce ourselves to all the new listeners out there!</p><p>The Ecom Show is a bi-weekly e-commerce podcast sponsored by the email retention marketing agency, Budai Media. This show is hosted by Daniel Budai, who is also the founder and CEO of Budai Media. The Ecom Show is a place for anyone interested in the world of e-commerce to learn more about the world of e-commerce from leading entrepreneurs, and experienced professionals from the industry.</p><p>If you’re keen on learning about retention marketing, we recently released a three-hour mini-course that contains all the info you need to get started. This mini-course comes packed with real-life case studies, proven strategies, and a ton of helpful resources from experienced email marketers. Find the mini-course <a href="https://course.thebudaimedia.com/">here</a>.</p><p>Join Kai and Daniel as they talk about Bonaventura’s journey from starting out as an artisanal Italian leather brand to building a cult following in the Japanese market. Here’s a preview of what’s to come in this episode:</p><p>✅Kai’s Professional Journey Before Bonaventura</p><p>✅How Kai Started Working as the Managing Director at Bonaventura</p><p>✅Selling in Asia vs Europe</p><p>✅Bonaventura’s Sales Focus: Amazon vs Shopify</p><p>✅Tips for Selling in European Countries</p><p>✅Tips for Selling in Asian Countries</p><p>✅Bonaventura’s Hero Product</p><p>✅Bonaventura’s #1 Marketing Channel</p><p>✅Kai’s Advice to Ecom Entrepreneurs for Crushing It This Black Friday and in 2023</p><p>If you enjoyed listening to this episode, make sure to let me know by leaving an honest review.</p><p>Click here to visit Bonaventura:</p><p><a href="https://eu.bonaventura.shop/">https://eu.bonaventura.shop/</a></p><p>Follow Kai on LinkedIn to learn more from him:</p><p><a href="https://www.linkedin.com/in/kaiklement/">https://www.linkedin.com/in/kaiklement/</a></p><p>You can find my agency and me by clicking on any of the links below.</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in. We’ll see you back here this Thursday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#143 Kai Klement From Bonaventura: The Secret to Selling Successfully in Different Countries</h1><p>Welcome to The Ecom Show!</p><p>Today’s episode is one that will interest all e-com entrepreneurs. We’re going to be diving deep into what it takes to sell your product in a global market. We’ve got Kai Klement, the Managing Director of Bonaventura joining us for this interesting discussion. Bonaventura is an Italian leather store that’s captured the interest of both Asian and European markets. Born in the fashion capital of the world, Bonaventura’s first physical store is based in Milan, Italy. Since then, they’ve launched 10 other physical outlets across Japan, with a huge flagship store as well.</p><p>Before we get started, we’d like to quickly introduce ourselves to all the new listeners out there!</p><p>The Ecom Show is a bi-weekly e-commerce podcast sponsored by the email retention marketing agency, Budai Media. This show is hosted by Daniel Budai, who is also the founder and CEO of Budai Media. The Ecom Show is a place for anyone interested in the world of e-commerce to learn more about the world of e-commerce from leading entrepreneurs, and experienced professionals from the industry.</p><p>If you’re keen on learning about retention marketing, we recently released a three-hour mini-course that contains all the info you need to get started. This mini-course comes packed with real-life case studies, proven strategies, and a ton of helpful resources from experienced email marketers. Find the mini-course <a href="https://course.thebudaimedia.com/">here</a>.</p><p>Join Kai and Daniel as they talk about Bonaventura’s journey from starting out as an artisanal Italian leather brand to building a cult following in the Japanese market. Here’s a preview of what’s to come in this episode:</p><p>✅Kai’s Professional Journey Before Bonaventura</p><p>✅How Kai Started Working as the Managing Director at Bonaventura</p><p>✅Selling in Asia vs Europe</p><p>✅Bonaventura’s Sales Focus: Amazon vs Shopify</p><p>✅Tips for Selling in European Countries</p><p>✅Tips for Selling in Asian Countries</p><p>✅Bonaventura’s Hero Product</p><p>✅Bonaventura’s #1 Marketing Channel</p><p>✅Kai’s Advice to Ecom Entrepreneurs for Crushing It This Black Friday and in 2023</p><p>If you enjoyed listening to this episode, make sure to let me know by leaving an honest review.</p><p>Click here to visit Bonaventura:</p><p><a href="https://eu.bonaventura.shop/">https://eu.bonaventura.shop/</a></p><p>Follow Kai on LinkedIn to learn more from him:</p><p><a href="https://www.linkedin.com/in/kaiklement/">https://www.linkedin.com/in/kaiklement/</a></p><p>You can find my agency and me by clicking on any of the links below.</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in. We’ll see you back here this Thursday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#142 Jeff From the Atomic Bear: How This Survival Gear Brand Built a 7-Figure Business</title>
			<itunes:title>#142 Jeff From the Atomic Bear: How This Survival Gear Brand Built a 7-Figure Business</itunes:title>
			<pubDate>Thu, 17 Nov 2022 12:20:22 GMT</pubDate>
			<itunes:duration>34:11</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/a457886c-b2a1-44b8-b466-be1d7fc6017c/media.mp3" length="49265168" type="audio/mpeg"/>
			<guid isPermaLink="false">a457886c-b2a1-44b8-b466-be1d7fc6017c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/142</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9bc</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jl4vH4ewEGetv7fwRMPlkS5]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>142</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9bc.jpg"/>
			<description><![CDATA[<h2>#142 Jeff From the Atomic Bear: How This Survival Gear Brand Built a 7-Figure Business</h2><p>Hey Budai Nation,</p><p>Welcome back to The Ecom Show. I’m your host Daniel Budai, and today I’ve got serial entrepreneur Jeff from The Atomic Bear joining us for a tell-all about how he managed to bootstrap his survival brand business and scale it to a steady seven-figure money maker.</p><p>The Atomic Bear is an e-commerce store that supplies safety gear ranging from tactical pens to survival bracelets and outdoor survival tools. They specialize in creating portable safety tools that help everyday folks prepare to survive the outdoors.</p><p><em>If you’re new here, here’s a quick recap of The Ecom Show.</em></p><p>The Ecom Show is a bi-weekly e-commerce podcast hosted by Daniel Budai. Daniel Budai is also the founder of Budai Media. (The agency that sponsors The Ecom Show.) Budai Media is a retention marketing agency that helps e-commerce brands grow with personalized email and SMS marketing strategies.</p><p>In the last 4 years, Budai Media has worked with over 125+ businesses and generated over 35M+ in additional sales revenue. Budai Media is committed to helping e-commerce business owners grow in every way possible, and this podcast is one of the many initiatives by the agency to work towards this goal.</p><p>In this episode, Jeff shares what the behind-the-scenes of running a seven-figure survival gear brand looks like. Tune in to learn more about:</p><p>✅Jeff’s Decision to Shut His First Business</p><p>✅The Idea Behind Atomic Bear</p><p>✅Why Jeff Wants to Downsize His SKUs</p><p>✅Atomic Bear’s Acquisition Strategy</p><p>✅How to Educate Customers About a Product in the Survival Gear Space</p><p>✅Jeff’s Advice to eCom Entrepreneurs Looking to Scale Their 6-Figure Business</p><p>If you enjoyed listening to this episode, make sure to let me know by leaving an honest review.</p><p>Visit Atomic Bear to learn more about its products and the story behind them.</p><p><a href="https://www.theatomicbear.com/">https://www.theatomicbear.com/</a></p><p>You can find my agency and me by clicking on any of the links below.</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in. We’ll see you back here next Tuesday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h2>#142 Jeff From the Atomic Bear: How This Survival Gear Brand Built a 7-Figure Business</h2><p>Hey Budai Nation,</p><p>Welcome back to The Ecom Show. I’m your host Daniel Budai, and today I’ve got serial entrepreneur Jeff from The Atomic Bear joining us for a tell-all about how he managed to bootstrap his survival brand business and scale it to a steady seven-figure money maker.</p><p>The Atomic Bear is an e-commerce store that supplies safety gear ranging from tactical pens to survival bracelets and outdoor survival tools. They specialize in creating portable safety tools that help everyday folks prepare to survive the outdoors.</p><p><em>If you’re new here, here’s a quick recap of The Ecom Show.</em></p><p>The Ecom Show is a bi-weekly e-commerce podcast hosted by Daniel Budai. Daniel Budai is also the founder of Budai Media. (The agency that sponsors The Ecom Show.) Budai Media is a retention marketing agency that helps e-commerce brands grow with personalized email and SMS marketing strategies.</p><p>In the last 4 years, Budai Media has worked with over 125+ businesses and generated over 35M+ in additional sales revenue. Budai Media is committed to helping e-commerce business owners grow in every way possible, and this podcast is one of the many initiatives by the agency to work towards this goal.</p><p>In this episode, Jeff shares what the behind-the-scenes of running a seven-figure survival gear brand looks like. Tune in to learn more about:</p><p>✅Jeff’s Decision to Shut His First Business</p><p>✅The Idea Behind Atomic Bear</p><p>✅Why Jeff Wants to Downsize His SKUs</p><p>✅Atomic Bear’s Acquisition Strategy</p><p>✅How to Educate Customers About a Product in the Survival Gear Space</p><p>✅Jeff’s Advice to eCom Entrepreneurs Looking to Scale Their 6-Figure Business</p><p>If you enjoyed listening to this episode, make sure to let me know by leaving an honest review.</p><p>Visit Atomic Bear to learn more about its products and the story behind them.</p><p><a href="https://www.theatomicbear.com/">https://www.theatomicbear.com/</a></p><p>You can find my agency and me by clicking on any of the links below.</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in. We’ll see you back here next Tuesday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#141 Greg Meade From Crossnet: How Crossnet Invented a New Sport & Scaled It Using eCommerce]]></title>
			<itunes:title><![CDATA[#141 Greg Meade From Crossnet: How Crossnet Invented a New Sport & Scaled It Using eCommerce]]></itunes:title>
			<pubDate>Tue, 15 Nov 2022 08:47:29 GMT</pubDate>
			<itunes:duration>19:02</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/f4f16d1d-1000-4748-bfcf-ea736360e3e2/media.mp3" length="27435242" type="audio/mpeg"/>
			<guid isPermaLink="false">f4f16d1d-1000-4748-bfcf-ea736360e3e2</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/141</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9bd</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlUE7ZS64tj1pJIJA0MSPfF]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>141</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9bd.jpg"/>
			<description><![CDATA[<h2>#141 Greg Meade From Crossnet: How Crossnet Invented a New Sport &amp; Scaled It Using eCommerce</h2><p>This is the first time ever in the history of The Ecom Show that we’ve got an inventor of not just a product or a brand but of <strong>a whole new sport</strong> joining us as a guest on the show.</p><p><strong>Crossnet is the world’s first four square Volleyball net.</strong> Crossnet gives a fun spin to the classic beach game Volleyball by splitting the net into four sections. Not only does this allow for more players to participate individually, but it also increases the difficulty of the game by adding an element of surprise as to where the ball will land. Today we’ve got Greg Meade, the co-founder of Crossnet, joining us here to share the idea behind how they got started and their journey ever since.</p><p>The idea behind Crossnet came when brothers Chris and Greg reunited with their childhood best friend Mike and started reminiscing about their favorite childhood memories of playing four square and Volleyball. Drawing inspiration from both games, they decided to create a whole new sport and quickly developed a prototype that was well-received by their friends and family. There’s been no looking back after that. Since then, they’ve expanded into two new verticals of <strong>Crossnet soccer</strong> and a <strong>Crossnet that’s pool compatible</strong>.</p><p><em>Before we get the ball rolling on Crossnet’s story, here’s a little about us:</em></p><p>The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Budai Media is a retention marketing agency helping brands grow their revenue with personalized email and SMS marketing strategies. Budai Media has worked with over 125+ businesses and generated over 35M+ in additional revenue for the clients. The agency is also proud to be associated with Klaviyo as a Platinum Partner. This show is hosted by Daniel Budai, the founder and CEO of Budai Media.</p><p>Join us in this episode as Greg walks us through the following:</p><p>✅The Story Behind How Crossnet Invented a New Sport</p><p>✅How Crossnet Uses eCommerce to Skyrocket Their Sales</p><p>✅Crossnet’s Retention Marketing &amp; Loyalty Program Strategy</p><p>✅The Platforms Crossnet Uses Grow Their Brand</p><p>✅Crossnet’s #1 Customers</p><p>✅Crossnet’s Vision for the Future</p><p>If you enjoyed listening to this episode, make sure to leave us a good review.</p><p>Want to get your hands on Crossnet? Visit their website:</p><p><a href="https://www.crossnetgame.com/">https://www.crossnetgame.com/</a></p><p>You can also follow Greg to know more about their journey:</p><p><a href="https://www.linkedin.com/in/gmeade/">https://www.linkedin.com/in/gmeade/</a></p><p>To learn more about Daniel and Budai Media:</p><p>Find him on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Follow him on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to our weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in. We’ll see you back here this Thursday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h2>#141 Greg Meade From Crossnet: How Crossnet Invented a New Sport &amp; Scaled It Using eCommerce</h2><p>This is the first time ever in the history of The Ecom Show that we’ve got an inventor of not just a product or a brand but of <strong>a whole new sport</strong> joining us as a guest on the show.</p><p><strong>Crossnet is the world’s first four square Volleyball net.</strong> Crossnet gives a fun spin to the classic beach game Volleyball by splitting the net into four sections. Not only does this allow for more players to participate individually, but it also increases the difficulty of the game by adding an element of surprise as to where the ball will land. Today we’ve got Greg Meade, the co-founder of Crossnet, joining us here to share the idea behind how they got started and their journey ever since.</p><p>The idea behind Crossnet came when brothers Chris and Greg reunited with their childhood best friend Mike and started reminiscing about their favorite childhood memories of playing four square and Volleyball. Drawing inspiration from both games, they decided to create a whole new sport and quickly developed a prototype that was well-received by their friends and family. There’s been no looking back after that. Since then, they’ve expanded into two new verticals of <strong>Crossnet soccer</strong> and a <strong>Crossnet that’s pool compatible</strong>.</p><p><em>Before we get the ball rolling on Crossnet’s story, here’s a little about us:</em></p><p>The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Budai Media is a retention marketing agency helping brands grow their revenue with personalized email and SMS marketing strategies. Budai Media has worked with over 125+ businesses and generated over 35M+ in additional revenue for the clients. The agency is also proud to be associated with Klaviyo as a Platinum Partner. This show is hosted by Daniel Budai, the founder and CEO of Budai Media.</p><p>Join us in this episode as Greg walks us through the following:</p><p>✅The Story Behind How Crossnet Invented a New Sport</p><p>✅How Crossnet Uses eCommerce to Skyrocket Their Sales</p><p>✅Crossnet’s Retention Marketing &amp; Loyalty Program Strategy</p><p>✅The Platforms Crossnet Uses Grow Their Brand</p><p>✅Crossnet’s #1 Customers</p><p>✅Crossnet’s Vision for the Future</p><p>If you enjoyed listening to this episode, make sure to leave us a good review.</p><p>Want to get your hands on Crossnet? Visit their website:</p><p><a href="https://www.crossnetgame.com/">https://www.crossnetgame.com/</a></p><p>You can also follow Greg to know more about their journey:</p><p><a href="https://www.linkedin.com/in/gmeade/">https://www.linkedin.com/in/gmeade/</a></p><p>To learn more about Daniel and Budai Media:</p><p>Find him on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Follow him on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to our weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in. We’ll see you back here this Thursday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#140 Jodi and Keri From Prolong Lash: The Story Behind Prolong Lash’s Global Success</title>
			<itunes:title>#140 Jodi and Keri From Prolong Lash: The Story Behind Prolong Lash’s Global Success</itunes:title>
			<pubDate>Thu, 10 Nov 2022 15:29:26 GMT</pubDate>
			<itunes:duration>43:12</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/11e28c69-f97d-47fa-98c1-9328e8118dd2/media.mp3" length="62251744" type="audio/mpeg"/>
			<guid isPermaLink="false">11e28c69-f97d-47fa-98c1-9328e8118dd2</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/140</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9be</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkDJu2i7duujKMol//d9eiX]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>140</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9be.jpg"/>
			<description><![CDATA[<h1>#140 Jodi and Keri From Prolong Lash: The Story Behind Prolong Lash’s Global Success</h1><p>Welcome to The Ecom Show - your space to discover new and exciting real-life e-com success stories. This week we’re diving deep into the world of beauty and personal wellness.</p><p>The personal wellness and beauty industry is one where the scope to go viral and create a global cult following is immense. Today, we’ve got Jodi and Keri, the CEO and founder of Prolong Lash, here with us today to talk about the story behind how they grew Prolong Lash from a small business to a global brand with a presence in over 80+ countries.</p><p>Prolong Lash is a pioneer in the world of lash care. They were the first brand to launch a lash aftercare solution that helps lash professionals maintain the quality of their lash glue. What started with one product has now developed into an extensive line of lash aftercare products. Join us in this episode as Jodi and Keri get candid about the work culture, social media strategies, and business mindset that has helped them grow their global footprint.</p><p>Before we get started, here’s a quick introduction for all the new listeners:</p><p>The Ecom Show is hosted by Daniel Budai, the founder, and CEO of Budai Media. Budai Media is a retention marketing agency that works with e-commerce businesses to help them achieve hyper-growth and better engagement. In the last four years, we’ve helped over 125+ businesses generate over 35M+ in additional sales revenue.</p><p>In this episode, we’re going to talk more about:</p><p>✅Prolong Lash’s Origin Story</p><p>✅How Prolong Lash Created a Global Network for Lash Professionals</p><p>✅Prolong Lash’s Social Media Approach to Targeting a Global Audience</p><p>✅When Should You Hire a CEO to Help You Grow Your Business?</p><p>✅Prolong Lash’s Advice to New eCom Business Owners</p><p>If you enjoyed listening to this episode, make sure to leave us a good review.</p><p>Visit the website to learn more about Prolong Lash.</p><p><a href="https://prolonglash.com/">https://prolonglash.com/</a> </p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in. We’ll see you back here next Tuesday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#140 Jodi and Keri From Prolong Lash: The Story Behind Prolong Lash’s Global Success</h1><p>Welcome to The Ecom Show - your space to discover new and exciting real-life e-com success stories. This week we’re diving deep into the world of beauty and personal wellness.</p><p>The personal wellness and beauty industry is one where the scope to go viral and create a global cult following is immense. Today, we’ve got Jodi and Keri, the CEO and founder of Prolong Lash, here with us today to talk about the story behind how they grew Prolong Lash from a small business to a global brand with a presence in over 80+ countries.</p><p>Prolong Lash is a pioneer in the world of lash care. They were the first brand to launch a lash aftercare solution that helps lash professionals maintain the quality of their lash glue. What started with one product has now developed into an extensive line of lash aftercare products. Join us in this episode as Jodi and Keri get candid about the work culture, social media strategies, and business mindset that has helped them grow their global footprint.</p><p>Before we get started, here’s a quick introduction for all the new listeners:</p><p>The Ecom Show is hosted by Daniel Budai, the founder, and CEO of Budai Media. Budai Media is a retention marketing agency that works with e-commerce businesses to help them achieve hyper-growth and better engagement. In the last four years, we’ve helped over 125+ businesses generate over 35M+ in additional sales revenue.</p><p>In this episode, we’re going to talk more about:</p><p>✅Prolong Lash’s Origin Story</p><p>✅How Prolong Lash Created a Global Network for Lash Professionals</p><p>✅Prolong Lash’s Social Media Approach to Targeting a Global Audience</p><p>✅When Should You Hire a CEO to Help You Grow Your Business?</p><p>✅Prolong Lash’s Advice to New eCom Business Owners</p><p>If you enjoyed listening to this episode, make sure to leave us a good review.</p><p>Visit the website to learn more about Prolong Lash.</p><p><a href="https://prolonglash.com/">https://prolonglash.com/</a> </p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in. We’ll see you back here next Tuesday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#139 Kray Mitchell From Shopify: How Shopify Plus Helps High-Volume Enterprises Grow</title>
			<itunes:title>#139 Kray Mitchell From Shopify: How Shopify Plus Helps High-Volume Enterprises Grow</itunes:title>
			<pubDate>Tue, 08 Nov 2022 15:45:53 GMT</pubDate>
			<itunes:duration>32:07</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/51f91db4-66d2-402a-8d9a-671a6aa6b600/media.mp3" length="46283836" type="audio/mpeg"/>
			<guid isPermaLink="false">51f91db4-66d2-402a-8d9a-671a6aa6b600</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/139</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9bf</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmZj4obv19JMXdF0zoiYDwB]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>139</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9bf.jpg"/>
			<description><![CDATA[<p>Shopify - A word that’s become almost synonymous with e-commerce. Shopify has enabled every entrepreneur the dream of starting their own business with an easy-to-build storefront. However, their work doesn’t stop there. Shopify is a platform that grows with you.</p><p>Welcome to The Ecom Show! This episode is dedicated to Shopify Plus, an enterprise-level solution that enables e-com giants to ditch their legacy platforms for new-age stackable e-com tech. Kray Mitchell from Shopify will be joining Daniel Budai, our podcast host and the founder of Budai Media, for this episode.</p><p>Kray Mitchell joined Shopify in their early days and has been with them for the last six years. He works as a launch engineer at Shopify. He’s a launch consultant that works with plus merchants that are coming onto the platform to help evaluate their tech stacks and basically provide guidance and solutions to get them moving as quickly as possible. Enterprise-level businesses have complicated tech systems and require a lot of money, time, and resources when it comes to shifting their operations. Shopify launch engineers help simplify the onboarding process by cutting down the time it takes them to make this switch down by as much as 50%. Safe to say that there’s no one better than Kray to walk us through how Shopify Plus works.</p><p><em>A little about The Ecom Show.</em></p><p>The Ecom Show is a bi-weekly podcast sponsored by Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses accelerate their growth with personalized email and SMS marketing campaigns. In the last four years, Budai Media has helped over 125+ businesses from across the world grow their e-commerce brand and generated over 35M+ in additional sales revenue for their clients. Our goal is to empower more entrepreneurs to grow their e-com brands by adding value to their lives. The Ecom Show is our way of creating a space for e-com business owners to learn from real-life success stories and proven strategies.</p><p>Now back to the show.</p><p>Tune in to this episode to hear more about:</p><p>⭐How Covid Accelerated The Growth Of Shopify.</p><p>⭐The Core Audience For Shopify Plus.</p><p>⭐How Shopify Fulfillment Can Help Businesses Compete With Amazon’s Prime Shipping.</p><p>⭐The Difference Between Shopify Plus and Shopify.</p><p>⭐How Shopify’s Work Culture Promotes Entrepreneurial Spirit.</p><p>We hope you enjoyed listening to this episode; we come out with new episodes every Tuesday and Thursday!</p><p>Follow Kray Mitchell on LinkedIn to stay in touch with his journey with e-commerce and business:</p><p><a href="https://www.linkedin.com/in/kraymitchell/">https://www.linkedin.com/in/kraymitchell/</a></p><p>Kray also has his own monthly talk show known as FailureTV:</p><p>FailureTV podcast - <a href="https://anchor.fm/failuretv">https://anchor.fm/failuretv</a> </p><p>FailureTV YouTube channel - <a href="https://www.youtube.com/channel/UCpgMHx-U6DtdxzDhH9NxepQ">https://www.youtube.com/channel/UCpgMHx-U6DtdxzDhH9NxepQ</a> </p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Shopify - A word that’s become almost synonymous with e-commerce. Shopify has enabled every entrepreneur the dream of starting their own business with an easy-to-build storefront. However, their work doesn’t stop there. Shopify is a platform that grows with you.</p><p>Welcome to The Ecom Show! This episode is dedicated to Shopify Plus, an enterprise-level solution that enables e-com giants to ditch their legacy platforms for new-age stackable e-com tech. Kray Mitchell from Shopify will be joining Daniel Budai, our podcast host and the founder of Budai Media, for this episode.</p><p>Kray Mitchell joined Shopify in their early days and has been with them for the last six years. He works as a launch engineer at Shopify. He’s a launch consultant that works with plus merchants that are coming onto the platform to help evaluate their tech stacks and basically provide guidance and solutions to get them moving as quickly as possible. Enterprise-level businesses have complicated tech systems and require a lot of money, time, and resources when it comes to shifting their operations. Shopify launch engineers help simplify the onboarding process by cutting down the time it takes them to make this switch down by as much as 50%. Safe to say that there’s no one better than Kray to walk us through how Shopify Plus works.</p><p><em>A little about The Ecom Show.</em></p><p>The Ecom Show is a bi-weekly podcast sponsored by Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses accelerate their growth with personalized email and SMS marketing campaigns. In the last four years, Budai Media has helped over 125+ businesses from across the world grow their e-commerce brand and generated over 35M+ in additional sales revenue for their clients. Our goal is to empower more entrepreneurs to grow their e-com brands by adding value to their lives. The Ecom Show is our way of creating a space for e-com business owners to learn from real-life success stories and proven strategies.</p><p>Now back to the show.</p><p>Tune in to this episode to hear more about:</p><p>⭐How Covid Accelerated The Growth Of Shopify.</p><p>⭐The Core Audience For Shopify Plus.</p><p>⭐How Shopify Fulfillment Can Help Businesses Compete With Amazon’s Prime Shipping.</p><p>⭐The Difference Between Shopify Plus and Shopify.</p><p>⭐How Shopify’s Work Culture Promotes Entrepreneurial Spirit.</p><p>We hope you enjoyed listening to this episode; we come out with new episodes every Tuesday and Thursday!</p><p>Follow Kray Mitchell on LinkedIn to stay in touch with his journey with e-commerce and business:</p><p><a href="https://www.linkedin.com/in/kraymitchell/">https://www.linkedin.com/in/kraymitchell/</a></p><p>Kray also has his own monthly talk show known as FailureTV:</p><p>FailureTV podcast - <a href="https://anchor.fm/failuretv">https://anchor.fm/failuretv</a> </p><p>FailureTV YouTube channel - <a href="https://www.youtube.com/channel/UCpgMHx-U6DtdxzDhH9NxepQ">https://www.youtube.com/channel/UCpgMHx-U6DtdxzDhH9NxepQ</a> </p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#138 Chad Rubin From Profasee: Valuable Business Lessons From a Serial eCom Entrepreneur</title>
			<itunes:title>#138 Chad Rubin From Profasee: Valuable Business Lessons From a Serial eCom Entrepreneur</itunes:title>
			<pubDate>Thu, 03 Nov 2022 14:53:57 GMT</pubDate>
			<itunes:duration>22:40</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/a8164c66-b168-4de1-a610-d5dff4ff96a4/media.mp3" length="32686814" type="audio/mpeg"/>
			<guid isPermaLink="false">a8164c66-b168-4de1-a610-d5dff4ff96a4</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/138</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9c0</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnNuTQIlvSS/to0HQMZwAq9]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>138</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9c0.jpg"/>
			<description><![CDATA[<h1>#138 Chad Rubin From Profasee: Valuable Business Lessons From a Serial eCom Entrepreneur</h1><p>Hey Budai Nation,</p><p>Welcome to The Ecom Show, your friendly neighborhood bi-weekly e-commerce podcast that uncovers new strategies, tips, and stories in the world of e-com. This show is hosted by Daniel Budai, the founder, and CEO of Budai Media.</p><p>Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. This show is sponsored by Budai Media. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>We’ve got the serial e-com entrepreneur Chad Rubin joining us for today’s episode of The Ecom Show. Chad’s journey is really interesting. He ventured into the world of e-commerce by expanding his family business online after he saw a vacuum in the online space in the industry for vacuum cleaners. Taking his online success from his first venture, he decided to pivot into creating services for other e-commerce businesses. His second venture focused on helping businesses seamlessly integrate all their operations with the help of technology. He successfully exited from that a couple of years later and is currently the co-founder of Profassee. Profasee uses data and analytics to predict the perfect price point for businesses looking to sell on Amazon.</p><p>Chad has successfully been involved in over five businesses in the e-commerce space; he’s also the author of a bestselling novel titled “Cheaper, Easier, Direct.” In this episode, Chad shares some valuable lessons for e-commerce entrepreneurs. Join this conversation to learn more about his journey and to gain his advice on how to manage multiple businesses.</p><p>Here’s a glimpse of what this episode covers:</p><p>⭐From eCom Store to eCom Service - Chad’s Serial Entrepreneurial Journey</p><p>⭐How Profasee Helps eCom Businesses Predict the Perfect Price for Selling on Amazon</p><p>⭐How to Find Balance as a Serial Entrepreneur</p><p>⭐How to Distinguish Between a Cash Flow Business and a Business to Sell</p><p>If you enjoyed listening to this episode, make sure to leave us a good review.</p><p>You can also learn everything you need to know about email marketing in just under four hours by checking out my mini-course. This mini-course comes packed with real-life case studies, proven strategies, and a ton of helpful resources from experienced email marketers.</p><p><a href="https://course.thebudaimedia.com/">https://course.thebudaimedia.com/</a> </p><p>Follow Chad to keep up with his entrepreneurial journey:</p><p><a href="https://www.linkedin.com/in/itschadrubin/">https://www.linkedin.com/in/itschadrubin/</a></p><p>Get a copy of Chad’s bestselling novel:</p><p><a href="https://www.amazon.com/Cheaper-Easier-Direct-Marketplace-Commerce-ebook/dp/B01HP76WHU/ref=cm_cr_arp_d_product_top?ie=UTF8">https://www.amazon.com/Cheaper-Easier-Direct-Marketplace-Commerce-ebook/dp/B01HP76WHU/ref=cm_cr_arp_d_product_top?ie=UTF8</a></p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in. We’ll see you back here next Tuesday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#138 Chad Rubin From Profasee: Valuable Business Lessons From a Serial eCom Entrepreneur</h1><p>Hey Budai Nation,</p><p>Welcome to The Ecom Show, your friendly neighborhood bi-weekly e-commerce podcast that uncovers new strategies, tips, and stories in the world of e-com. This show is hosted by Daniel Budai, the founder, and CEO of Budai Media.</p><p>Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. This show is sponsored by Budai Media. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.</p><p>We’ve got the serial e-com entrepreneur Chad Rubin joining us for today’s episode of The Ecom Show. Chad’s journey is really interesting. He ventured into the world of e-commerce by expanding his family business online after he saw a vacuum in the online space in the industry for vacuum cleaners. Taking his online success from his first venture, he decided to pivot into creating services for other e-commerce businesses. His second venture focused on helping businesses seamlessly integrate all their operations with the help of technology. He successfully exited from that a couple of years later and is currently the co-founder of Profassee. Profasee uses data and analytics to predict the perfect price point for businesses looking to sell on Amazon.</p><p>Chad has successfully been involved in over five businesses in the e-commerce space; he’s also the author of a bestselling novel titled “Cheaper, Easier, Direct.” In this episode, Chad shares some valuable lessons for e-commerce entrepreneurs. Join this conversation to learn more about his journey and to gain his advice on how to manage multiple businesses.</p><p>Here’s a glimpse of what this episode covers:</p><p>⭐From eCom Store to eCom Service - Chad’s Serial Entrepreneurial Journey</p><p>⭐How Profasee Helps eCom Businesses Predict the Perfect Price for Selling on Amazon</p><p>⭐How to Find Balance as a Serial Entrepreneur</p><p>⭐How to Distinguish Between a Cash Flow Business and a Business to Sell</p><p>If you enjoyed listening to this episode, make sure to leave us a good review.</p><p>You can also learn everything you need to know about email marketing in just under four hours by checking out my mini-course. This mini-course comes packed with real-life case studies, proven strategies, and a ton of helpful resources from experienced email marketers.</p><p><a href="https://course.thebudaimedia.com/">https://course.thebudaimedia.com/</a> </p><p>Follow Chad to keep up with his entrepreneurial journey:</p><p><a href="https://www.linkedin.com/in/itschadrubin/">https://www.linkedin.com/in/itschadrubin/</a></p><p>Get a copy of Chad’s bestselling novel:</p><p><a href="https://www.amazon.com/Cheaper-Easier-Direct-Marketplace-Commerce-ebook/dp/B01HP76WHU/ref=cm_cr_arp_d_product_top?ie=UTF8">https://www.amazon.com/Cheaper-Easier-Direct-Marketplace-Commerce-ebook/dp/B01HP76WHU/ref=cm_cr_arp_d_product_top?ie=UTF8</a></p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in. We’ll see you back here next Tuesday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#137 Brian Kurtz Author of the Bestselling Novel Overdeliver: 3 Golden Rules of Direct Marketing</title>
			<itunes:title>#137 Brian Kurtz Author of the Bestselling Novel Overdeliver: 3 Golden Rules of Direct Marketing</itunes:title>
			<pubDate>Tue, 01 Nov 2022 14:12:38 GMT</pubDate>
			<itunes:duration>38:21</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/78b94600-4d0d-4449-af6e-04c9dcaa1996/media.mp3" length="55280935" type="audio/mpeg"/>
			<guid isPermaLink="false">78b94600-4d0d-4449-af6e-04c9dcaa1996</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/137</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9c1</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkIRpLOuFb9gIYilADT413u]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>137</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9c1.jpg"/>
			<description><![CDATA[<h1>#137 Brian Kurtz Author of the Bestselling Novel Overdeliver: 3 Golden Rules of Direct Marketing&nbsp;</h1><p><br></p><p>Hello and welcome to The Ecom Show. We’ve got Brian Kurtz, the King of direct marketing joining us for today’s episode.&nbsp;</p><br><p>Started his career with direct mails and letters and implemented those principles into email marketing; he worked at Boardroom between 1981 and 2015 and started his mastermind and consulting company, Titans Marketing in 2015. Brian has sent out more than 1.3 billion direct mails in the last 20 years. He’s even sold over 3 million books via direct-response television. Brian is a direct-response marketing legend who worked with names such as Eugene Schwartz, Perry Marshall, and Dan Kennedy. He's committed to the education of online marketers and is always open to connecting with individuals willing to learn.&nbsp;</p><br><p>His book called Overdeliver: Build A Business For A Lifetime Playing The Long Game In Direct Response Marketing is a must-read for every digital marketer out there.&nbsp;</p><br><p>Before we start, here’s a little about The Ecom Show: An e-commerce podcast sponsored by the e-commerce retention marketing agency, Budai Media. </p><br><p>At Budai Media, we’ve always believed that experience is the best way to teach anyone about e-commerce. The Ecom Show aims to make real-life e-commerce experiences more accessible to all business owners out there. With over 137+ episodes, this show aims to unravel one new and interesting e-commerce story each week. The Ecom Show is hosted by Daniel Budai, the founder and CEO of Budai Media.&nbsp;</p><br><p>Enough about us, now let’s get back to this episode!</p><br><p>Direct marketing is timeless. Every business needs it to survive because it’s the only way to get a specific return on your investment. In this episode, Brian shares with us the golden rules of direct marketing and teaches us about the importance and way to practice measurable marketing.&nbsp;</p><br><p>Join Daniel and Brian as they talk about:</p><br><p>⭐ Brian’s Personal Background</p><br><p>⭐ 3 Golden Rules of Direct Marketing</p><br><p>⭐ The Formula to Finding Your VIP customers: Recency + Frequency + Monetary Value</p><br><p>⭐ The Value of Downselling Your Product</p><br><p>⭐ The Importance of Segmentation</p><br><p>⭐ Testing Your Customer Service with Secret Shoppers</p><br><p>If you enjoyed listening to this episode make sure to leave us a good review.&nbsp;</p><br><p><a href="https://overdeliverbook.com/" rel="noopener noreferrer" target="_blank">Click here to grab a copy of Overdeliver.</a>&nbsp;</p><br><p>To stay in touch with Brian, follow him on <a href="https://www.linkedin.com/in/brian-kurtz-a1934/" rel="noopener noreferrer" target="_blank">LinkedIn</a>.</p><br><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><br><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn.</a></p><br><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube.</a></p><br><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">Subscribe to my weekly newsletter, packed with the latest e-commerce buzz.</a></p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><br><p>Thanks for tuning in.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#137 Brian Kurtz Author of the Bestselling Novel Overdeliver: 3 Golden Rules of Direct Marketing&nbsp;</h1><p><br></p><p>Hello and welcome to The Ecom Show. We’ve got Brian Kurtz, the King of direct marketing joining us for today’s episode.&nbsp;</p><br><p>Started his career with direct mails and letters and implemented those principles into email marketing; he worked at Boardroom between 1981 and 2015 and started his mastermind and consulting company, Titans Marketing in 2015. Brian has sent out more than 1.3 billion direct mails in the last 20 years. He’s even sold over 3 million books via direct-response television. Brian is a direct-response marketing legend who worked with names such as Eugene Schwartz, Perry Marshall, and Dan Kennedy. He's committed to the education of online marketers and is always open to connecting with individuals willing to learn.&nbsp;</p><br><p>His book called Overdeliver: Build A Business For A Lifetime Playing The Long Game In Direct Response Marketing is a must-read for every digital marketer out there.&nbsp;</p><br><p>Before we start, here’s a little about The Ecom Show: An e-commerce podcast sponsored by the e-commerce retention marketing agency, Budai Media. </p><br><p>At Budai Media, we’ve always believed that experience is the best way to teach anyone about e-commerce. The Ecom Show aims to make real-life e-commerce experiences more accessible to all business owners out there. With over 137+ episodes, this show aims to unravel one new and interesting e-commerce story each week. The Ecom Show is hosted by Daniel Budai, the founder and CEO of Budai Media.&nbsp;</p><br><p>Enough about us, now let’s get back to this episode!</p><br><p>Direct marketing is timeless. Every business needs it to survive because it’s the only way to get a specific return on your investment. In this episode, Brian shares with us the golden rules of direct marketing and teaches us about the importance and way to practice measurable marketing.&nbsp;</p><br><p>Join Daniel and Brian as they talk about:</p><br><p>⭐ Brian’s Personal Background</p><br><p>⭐ 3 Golden Rules of Direct Marketing</p><br><p>⭐ The Formula to Finding Your VIP customers: Recency + Frequency + Monetary Value</p><br><p>⭐ The Value of Downselling Your Product</p><br><p>⭐ The Importance of Segmentation</p><br><p>⭐ Testing Your Customer Service with Secret Shoppers</p><br><p>If you enjoyed listening to this episode make sure to leave us a good review.&nbsp;</p><br><p><a href="https://overdeliverbook.com/" rel="noopener noreferrer" target="_blank">Click here to grab a copy of Overdeliver.</a>&nbsp;</p><br><p>To stay in touch with Brian, follow him on <a href="https://www.linkedin.com/in/brian-kurtz-a1934/" rel="noopener noreferrer" target="_blank">LinkedIn</a>.</p><br><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><br><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank">Find me on LinkedIn.</a></p><br><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ" rel="noopener noreferrer" target="_blank">Find me on YouTube.</a></p><br><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup" rel="noopener noreferrer" target="_blank">Subscribe to my weekly newsletter, packed with the latest e-commerce buzz.</a></p><br><p><a href="https://www.thebudaimedia.com/podcast" rel="noopener noreferrer" target="_blank">Check out some previous episodes.</a></p><br><p>Thanks for tuning in.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#136 James Gurd From Digital Juggler: Everything You Need To Know About Migrating Your E-Com Store</title>
			<itunes:title>#136 James Gurd From Digital Juggler: Everything You Need To Know About Migrating Your E-Com Store</itunes:title>
			<pubDate>Thu, 27 Oct 2022 14:04:00 GMT</pubDate>
			<itunes:duration>41:17</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/eebd7b88-7ef4-470b-81a2-2706b40b8405/media.mp3" length="59507335" type="audio/mpeg"/>
			<guid isPermaLink="false">eebd7b88-7ef4-470b-81a2-2706b40b8405</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/136</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9c2</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlkpAevpcJI2hv4mXpqZ+32]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>136</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9c2.jpg"/>
			<description><![CDATA[<p>Starting an e-commerce store is not difficult. Thanks to e-commerce platforms, individuals have all the tools they need to build a website right at their fingertips, making it easy to get up and running. However, scaling your e-com store is a whole different story. As your business grows, your needs from the platform you use will as well, which is when you might consider shifting your e-commerce store to a bigger platform.</p><p>I’m Daniel Budai, the founder of Budai Media and the host of The Ecom Show. I’d like to invite you to join James Gurd, the founder and CEO of Digital Juggler, and me as we discuss everything an e-commerce business owner needs to know about <strong>e-commerce re-platforming</strong>.</p><p>James is an eCommerce strategy and re-platforming consultant with more than 16 years of experience working with B2C and B2B brands, including House of Fraser, Mars, Samsung, The Wine Society, Victoria Beckham, RSPB, and Dr. Barbara Sturm. He helps organizations deliver e-commerce growth based on realistic plans and budgets.</p><p>Before we kick off, I’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 135+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.</p><p>In the last 4 years, Budai Media has worked with over 120+ businesses and generated over 35M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We’ve even released a 3-hour mini-course to help businesses learn everything they need to know about email marketing. This course includes tried and tested strategies, real-life case studies from actual businesses, and a lot of additional learning material.</p><p>Click on the link below to check it out 👇</p><p><a href="https://course.thebudaimedia.com/">https://course.thebudaimedia.com/</a> </p><p>Getting back to the episode, here are the topics we’ll be touching upon in this episode:</p><p>✅James Gurd’s e-commerce journey.</p><p>✅A timeline of how e-commerce platforms have evolved.</p><p>✅Pros and Cons of using Shopify.</p><p>✅Magento vs. BigCommerce vs. Salesforce</p><p>✅What drives businesses to migrate to different platforms?</p><p>✅How to solve your issues without migrating to another platform.</p><p>✅What’s a realistic timeline to migrate to a bigger e-commerce platform?</p><p>✅What do business owners need to consider while building their website?</p><p>✅James’s advice for e-commerce businesses looking to re-platform.</p><p>If you enjoyed listening to this episode, please spare a moment to leave us a nice review!</p><p>To learn more about James,</p><p>Follow him on LinkedIn:</p><p><a href="https://www.linkedin.com/in/jamesgurd-ecommerce-consultant/">https://www.linkedin.com/in/jamesgurd-ecommerce-consultant/</a></p><p>Visit his website:</p><p><a href="https://digitaljuggler.com/">https://digitaljuggler.com/</a></p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Starting an e-commerce store is not difficult. Thanks to e-commerce platforms, individuals have all the tools they need to build a website right at their fingertips, making it easy to get up and running. However, scaling your e-com store is a whole different story. As your business grows, your needs from the platform you use will as well, which is when you might consider shifting your e-commerce store to a bigger platform.</p><p>I’m Daniel Budai, the founder of Budai Media and the host of The Ecom Show. I’d like to invite you to join James Gurd, the founder and CEO of Digital Juggler, and me as we discuss everything an e-commerce business owner needs to know about <strong>e-commerce re-platforming</strong>.</p><p>James is an eCommerce strategy and re-platforming consultant with more than 16 years of experience working with B2C and B2B brands, including House of Fraser, Mars, Samsung, The Wine Society, Victoria Beckham, RSPB, and Dr. Barbara Sturm. He helps organizations deliver e-commerce growth based on realistic plans and budgets.</p><p>Before we kick off, I’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 135+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.</p><p>In the last 4 years, Budai Media has worked with over 120+ businesses and generated over 35M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We’ve even released a 3-hour mini-course to help businesses learn everything they need to know about email marketing. This course includes tried and tested strategies, real-life case studies from actual businesses, and a lot of additional learning material.</p><p>Click on the link below to check it out 👇</p><p><a href="https://course.thebudaimedia.com/">https://course.thebudaimedia.com/</a> </p><p>Getting back to the episode, here are the topics we’ll be touching upon in this episode:</p><p>✅James Gurd’s e-commerce journey.</p><p>✅A timeline of how e-commerce platforms have evolved.</p><p>✅Pros and Cons of using Shopify.</p><p>✅Magento vs. BigCommerce vs. Salesforce</p><p>✅What drives businesses to migrate to different platforms?</p><p>✅How to solve your issues without migrating to another platform.</p><p>✅What’s a realistic timeline to migrate to a bigger e-commerce platform?</p><p>✅What do business owners need to consider while building their website?</p><p>✅James’s advice for e-commerce businesses looking to re-platform.</p><p>If you enjoyed listening to this episode, please spare a moment to leave us a nice review!</p><p>To learn more about James,</p><p>Follow him on LinkedIn:</p><p><a href="https://www.linkedin.com/in/jamesgurd-ecommerce-consultant/">https://www.linkedin.com/in/jamesgurd-ecommerce-consultant/</a></p><p>Visit his website:</p><p><a href="https://digitaljuggler.com/">https://digitaljuggler.com/</a></p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#135 TJ Gamble From Jamersan: How To Choose The Right Tech Stack For Your E-Com Business</title>
			<itunes:title>#135 TJ Gamble From Jamersan: How To Choose The Right Tech Stack For Your E-Com Business</itunes:title>
			<pubDate>Tue, 25 Oct 2022 15:32:40 GMT</pubDate>
			<itunes:duration>31:52</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/bb0aa047-cde4-46a1-ae74-20b15578eb57/media.mp3" length="45925775" type="audio/mpeg"/>
			<guid isPermaLink="false">bb0aa047-cde4-46a1-ae74-20b15578eb57</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/135</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9c3</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlhDb04wF7Z+AnnypjwbUxG]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>135</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9c3.jpg"/>
			<description><![CDATA[<h1>#135 TJ Gamble From Jamersan: How To Choose The Right Tech Stack For Your E-Com Business</h1><p>How’s it going, Budai Nation?</p><p>Welcome to a brand new episode of The Ecom Show. I’m Daniel Budai, the CEO and founder of Budai Media and your host for today’s episode. I’ve got e-commerce tech expert TJ Gamble joining me today to discuss <strong>e-commerce platforms</strong>. This topic forms the very foundation for every e-commerce store.</p><p>TJ Gamble is the Founder &amp; CEO of Jamersan, an e-commerce agency that arms businesses with the tools they need to increase their conversion, optimize their marketing strategies, and ultimately grow their business.</p><p>TJ Gamble has a lot of knowledge and experience working with e-commerce tech stacks like Magento and BigCommerce. In today’s episode, he will share with us everything that an e-commerce business needs to know to choose the right platform to build and scale its store.</p><p>Before we jump in, I’d like to take a quick moment to tell you about The Ecom Show. Budai Media is a retention marketing agency I started about four years ago. Over the years, Budai Media has worked with over 100+ businesses and generated over 30M+ in additional revenue for stores from different niches worldwide.</p><p>This journey has been a great learning experience because I have the privilege to work closely with other motivated and inspirational entrepreneurs. So, I wanted to find a way to give back and share my learnings with other businesses out there. The Ecom Show is my way of sharing my e-com experiences and the wonderful stories I come across with the rest of the world.</p><p>Speaking of sharing my learnings with e-commerce websites. I’d like to invite you to check out my 50-point email marketing cheat sheet to audit your Klaviyo account.</p><p><a href="https://www.thebudaimedia.com/email-cheatsheet">https://www.thebudaimedia.com/email-cheatsheet</a></p><p>Tune in to this episode to learn more about:</p><p>✅TJ Gamble’s journey with the world of e-commerce</p><p>✅How Jamersan helps e-commerce businesses build a scalable business model using Magento and BigCommerce</p><p>✅How to pick the right e-commerce tech stack</p><p>✅Shopify vs. Magento vs. BigCommerce</p><p>✅Pros and Cons of using Shopify</p><p>✅New and Emerging E-Commerce Software Solutions</p><p>Thanks for taking the time to listen to this episode. I come out with new episodes every Tuesday and Thursday!</p><p>To learn more about TJ Gamble,</p><p>Follow him on LinkedIn:</p><p><a href="https://www.linkedin.com/in/tj-gamble-95a8b67/">https://www.linkedin.com/in/tj-gamble-95a8b67/</a></p><p>Visit his website:</p><p><a href="https://jamersan.com/">https://jamersan.com/</a></p><p>We also have over 100+ episodes with guests from around the e-commerce world.</p><p>Check these out by clicking on the link below:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>I’d love to stay in touch with you. Find me on:</p><p>LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Before you go, please take a moment to leave us a review or comment and let us know how you felt about this episode.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#135 TJ Gamble From Jamersan: How To Choose The Right Tech Stack For Your E-Com Business</h1><p>How’s it going, Budai Nation?</p><p>Welcome to a brand new episode of The Ecom Show. I’m Daniel Budai, the CEO and founder of Budai Media and your host for today’s episode. I’ve got e-commerce tech expert TJ Gamble joining me today to discuss <strong>e-commerce platforms</strong>. This topic forms the very foundation for every e-commerce store.</p><p>TJ Gamble is the Founder &amp; CEO of Jamersan, an e-commerce agency that arms businesses with the tools they need to increase their conversion, optimize their marketing strategies, and ultimately grow their business.</p><p>TJ Gamble has a lot of knowledge and experience working with e-commerce tech stacks like Magento and BigCommerce. In today’s episode, he will share with us everything that an e-commerce business needs to know to choose the right platform to build and scale its store.</p><p>Before we jump in, I’d like to take a quick moment to tell you about The Ecom Show. Budai Media is a retention marketing agency I started about four years ago. Over the years, Budai Media has worked with over 100+ businesses and generated over 30M+ in additional revenue for stores from different niches worldwide.</p><p>This journey has been a great learning experience because I have the privilege to work closely with other motivated and inspirational entrepreneurs. So, I wanted to find a way to give back and share my learnings with other businesses out there. The Ecom Show is my way of sharing my e-com experiences and the wonderful stories I come across with the rest of the world.</p><p>Speaking of sharing my learnings with e-commerce websites. I’d like to invite you to check out my 50-point email marketing cheat sheet to audit your Klaviyo account.</p><p><a href="https://www.thebudaimedia.com/email-cheatsheet">https://www.thebudaimedia.com/email-cheatsheet</a></p><p>Tune in to this episode to learn more about:</p><p>✅TJ Gamble’s journey with the world of e-commerce</p><p>✅How Jamersan helps e-commerce businesses build a scalable business model using Magento and BigCommerce</p><p>✅How to pick the right e-commerce tech stack</p><p>✅Shopify vs. Magento vs. BigCommerce</p><p>✅Pros and Cons of using Shopify</p><p>✅New and Emerging E-Commerce Software Solutions</p><p>Thanks for taking the time to listen to this episode. I come out with new episodes every Tuesday and Thursday!</p><p>To learn more about TJ Gamble,</p><p>Follow him on LinkedIn:</p><p><a href="https://www.linkedin.com/in/tj-gamble-95a8b67/">https://www.linkedin.com/in/tj-gamble-95a8b67/</a></p><p>Visit his website:</p><p><a href="https://jamersan.com/">https://jamersan.com/</a></p><p>We also have over 100+ episodes with guests from around the e-commerce world.</p><p>Check these out by clicking on the link below:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>I’d love to stay in touch with you. Find me on:</p><p>LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter, packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Before you go, please take a moment to leave us a review or comment and let us know how you felt about this episode.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#134 Lawrence Ingrassia Author Of Billion Dollar Brand Club: How To Build A Disruptive Business</title>
			<itunes:title>#134 Lawrence Ingrassia Author Of Billion Dollar Brand Club: How To Build A Disruptive Business</itunes:title>
			<pubDate>Thu, 20 Oct 2022 14:41:08 GMT</pubDate>
			<itunes:duration>38:57</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/78441554-02da-495a-92b9-034915e511ee/media.mp3" length="56145599" type="audio/mpeg"/>
			<guid isPermaLink="false">78441554-02da-495a-92b9-034915e511ee</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/134</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9c4</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmw5Krz30mQKHiqTaXHrM3A]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>134</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9c4.jpg"/>
			<description><![CDATA[<h1>#134 Lawrence Ingrassia Author Of Billion Dollar Brand Club: How To Build A Disruptive Business</h1><p>Welcome to The Ecom Show!</p><p>I'm Daniel Budai, and in this episode, I've had the pleasure of interviewing bestselling author and esteemed journalist Lawrence Ingrassia. Lawrence Ingrassia is the author of the famous book Billion Dollar Brand Club. The book talks about how disruptive startups are creating digitally-native consumer products and challenging long-dominant companies to build successful empires.</p><p>In this episode, Lawrence talks about the strategies businesses like Dollar Shave Club, Warby Parker, and other disruptors use to get their consumers' attention in a competitive market. He also gives us insight into the kind of mindset that billion-dollar businesses use to drive success through all their endeavors.</p><p><em>Before we start, here's a little about me and my show.</em></p><p>I'm Daniel, the founder and CEO of a retention marketing agency called Budai Media. My team and I specialize in helping e-commerce brands hyper-scale their revenue, and build better relationships with their clients through personalized email and SMS marketing strategies. We've been doing this for the last four years, and we've worked with over 120+ e-commerce businesses. The Ecom Show is a bi-weekly podcast that talks about e-commerce tips, strategies, and real-life stories of success to inspire our entrepreneurs and creative geniuses.</p><p>Now back to the show.</p><p>Tune in to this episode to hear Lawrence and me talk all about:</p><p>⭐How Dollar Shave Club inspired him to write this book</p><p>⭐How to build a disruptive business in a competitive space</p><p>⭐How to leverage technology to create a competitive advantage</p><p>⭐How to find the "one thing" that attracts customers to buy your products</p><p>⭐How to use data to give customers what they want</p><p>We hope you enjoyed listening to this episode; we come out with new episodes every Tuesday and Thursday!</p><p>Check out Billion Dollar Brand Club by clicking on the link below:</p><p><a href="https://www.amazon.com/Billion-Dollar-Brand-Club-Disruptors-ebook/dp/B07R7KHPH4">https://www.amazon.com/Billion-Dollar-Brand-Club-Disruptors-ebook/dp/B07R7KHPH4</a></p><p>Follow Lawrence on LinkedIn to stay in touch with his journey with e-commerce and business:</p><p><a href="https://www.linkedin.com/in/lawrence-ingrassia-a60659140/">https://www.linkedin.com/in/lawrence-ingrassia-a60659140/</a></p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#134 Lawrence Ingrassia Author Of Billion Dollar Brand Club: How To Build A Disruptive Business</h1><p>Welcome to The Ecom Show!</p><p>I'm Daniel Budai, and in this episode, I've had the pleasure of interviewing bestselling author and esteemed journalist Lawrence Ingrassia. Lawrence Ingrassia is the author of the famous book Billion Dollar Brand Club. The book talks about how disruptive startups are creating digitally-native consumer products and challenging long-dominant companies to build successful empires.</p><p>In this episode, Lawrence talks about the strategies businesses like Dollar Shave Club, Warby Parker, and other disruptors use to get their consumers' attention in a competitive market. He also gives us insight into the kind of mindset that billion-dollar businesses use to drive success through all their endeavors.</p><p><em>Before we start, here's a little about me and my show.</em></p><p>I'm Daniel, the founder and CEO of a retention marketing agency called Budai Media. My team and I specialize in helping e-commerce brands hyper-scale their revenue, and build better relationships with their clients through personalized email and SMS marketing strategies. We've been doing this for the last four years, and we've worked with over 120+ e-commerce businesses. The Ecom Show is a bi-weekly podcast that talks about e-commerce tips, strategies, and real-life stories of success to inspire our entrepreneurs and creative geniuses.</p><p>Now back to the show.</p><p>Tune in to this episode to hear Lawrence and me talk all about:</p><p>⭐How Dollar Shave Club inspired him to write this book</p><p>⭐How to build a disruptive business in a competitive space</p><p>⭐How to leverage technology to create a competitive advantage</p><p>⭐How to find the "one thing" that attracts customers to buy your products</p><p>⭐How to use data to give customers what they want</p><p>We hope you enjoyed listening to this episode; we come out with new episodes every Tuesday and Thursday!</p><p>Check out Billion Dollar Brand Club by clicking on the link below:</p><p><a href="https://www.amazon.com/Billion-Dollar-Brand-Club-Disruptors-ebook/dp/B07R7KHPH4">https://www.amazon.com/Billion-Dollar-Brand-Club-Disruptors-ebook/dp/B07R7KHPH4</a></p><p>Follow Lawrence on LinkedIn to stay in touch with his journey with e-commerce and business:</p><p><a href="https://www.linkedin.com/in/lawrence-ingrassia-a60659140/">https://www.linkedin.com/in/lawrence-ingrassia-a60659140/</a></p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/">https://www.linkedin.com/in/budaidaney/</a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ">https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</a></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup">https://www.thebudaimedia.com/weekly-newsletter-signup</a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast">https://www.thebudaimedia.com/podcast</a></p><p>Thanks for tuning in.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#133 Jitendra Vaswani From DigiExe: SEO Tips That Actually Work</title>
			<itunes:title>#133 Jitendra Vaswani From DigiExe: SEO Tips That Actually Work</itunes:title>
			<pubDate>Tue, 18 Oct 2022 09:07:11 GMT</pubDate>
			<itunes:duration>32:06</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/d9bc4f45-b03d-4319-84f7-37e5356039af/media.mp3" length="46316795" type="audio/mpeg"/>
			<guid isPermaLink="false">d9bc4f45-b03d-4319-84f7-37e5356039af</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/133</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9c5</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jm2Rcskkd/2Np35vKu6SQaM]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>133</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9c5.jpg"/>
			<description><![CDATA[<h1>#133 Jitendra Vaswani From DigiExe: SEO Tips That Actually Work</h1><p>Welcome to a brand new episode of The Ecom Show! Today we’ve got the SEO wizard, serial entrepreneur, international keynote speaker, and bestselling author, Jitendra Vaswani, here with us today.</p><p>Jitendra is an expert at SEO and affiliate marketing, and in this episode, he very graciously shared the strategy that has helped him earn over<strong> 1.5 million clicks</strong> on his website. Jitendra’s journey has been extremely insightful and inspiring as he taught himself SEO from scratch.</p><p>Give this episode a listen if you’re someone interested in learning about how to get started with SEO, affiliate marketing websites, and CRO. This episode also goes beyond the technical learning as Jitendra opens up about his personal journey of being a self-starter.</p><p>Before we get started, here’s a quick recap:</p><p>The Ecom Show is an e-commerce podcast sponsored by Budai Media. We cover everything from e-commerce retention marketing to website optimization, customer engagement, and everything else related to e-commerce. This show is hosted by Daniel Budai, the founder, and CEO of Budai Media. Budai Media is a retention marketing agency that’s helped over 100+ e-commerce stores hyper-scale their business through personalized email and SMS marketing campaigns.</p><p>Join Jitendra and Daniel in this episode of The Ecom Show to learn more about:</p><p>⭐How Jitendra Has Received Over 1M+ Clicks On His Website Using SEO.</p><p>⭐How to learn SEO from scratch.</p><p>⭐SEO and CRO Tips That Actually Work.</p><p>⭐Content Strategy Advice For Creating An Affiliate Marketing Website.</p><p>⭐The Mindset Needed To Build A Successful Empire.</p><p>⭐Jitendra’s biggest business mentor and his advice on how to upskill yourself.</p><p>We hope you enjoyed listening to this episode; we come out with new episodes every Tuesday and Thursday!</p><p>Keep in touch with Jitendra:</p><p>Visit his website: <a href="https://jitendra.co/"><ins>https://jitendra.co/</ins></a>.</p><p>Follow him on LinkedIn: <a href="https://www.linkedin.com/in/jitendravaswaniseo/?originalSubdomain=in"><ins>https://www.linkedin.com/in/jitendravaswaniseo/?originalSubdomain=in</ins></a>.</p><p>Check out his podcast: <a href="https://open.spotify.com/show/34YT8hBIjVFhXCh658TBWO"><ins>https://open.spotify.com/show/34YT8hBIjVFhXCh658TBWO</ins></a>.</p><p>Follow him on YouTube: <a href="https://www.youtube.com/user/jitendravaswani"><ins>https://www.youtube.com/user/jitendravaswani</ins></a>.</p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><p>Thanks for tuning in.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#133 Jitendra Vaswani From DigiExe: SEO Tips That Actually Work</h1><p>Welcome to a brand new episode of The Ecom Show! Today we’ve got the SEO wizard, serial entrepreneur, international keynote speaker, and bestselling author, Jitendra Vaswani, here with us today.</p><p>Jitendra is an expert at SEO and affiliate marketing, and in this episode, he very graciously shared the strategy that has helped him earn over<strong> 1.5 million clicks</strong> on his website. Jitendra’s journey has been extremely insightful and inspiring as he taught himself SEO from scratch.</p><p>Give this episode a listen if you’re someone interested in learning about how to get started with SEO, affiliate marketing websites, and CRO. This episode also goes beyond the technical learning as Jitendra opens up about his personal journey of being a self-starter.</p><p>Before we get started, here’s a quick recap:</p><p>The Ecom Show is an e-commerce podcast sponsored by Budai Media. We cover everything from e-commerce retention marketing to website optimization, customer engagement, and everything else related to e-commerce. This show is hosted by Daniel Budai, the founder, and CEO of Budai Media. Budai Media is a retention marketing agency that’s helped over 100+ e-commerce stores hyper-scale their business through personalized email and SMS marketing campaigns.</p><p>Join Jitendra and Daniel in this episode of The Ecom Show to learn more about:</p><p>⭐How Jitendra Has Received Over 1M+ Clicks On His Website Using SEO.</p><p>⭐How to learn SEO from scratch.</p><p>⭐SEO and CRO Tips That Actually Work.</p><p>⭐Content Strategy Advice For Creating An Affiliate Marketing Website.</p><p>⭐The Mindset Needed To Build A Successful Empire.</p><p>⭐Jitendra’s biggest business mentor and his advice on how to upskill yourself.</p><p>We hope you enjoyed listening to this episode; we come out with new episodes every Tuesday and Thursday!</p><p>Keep in touch with Jitendra:</p><p>Visit his website: <a href="https://jitendra.co/"><ins>https://jitendra.co/</ins></a>.</p><p>Follow him on LinkedIn: <a href="https://www.linkedin.com/in/jitendravaswaniseo/?originalSubdomain=in"><ins>https://www.linkedin.com/in/jitendravaswaniseo/?originalSubdomain=in</ins></a>.</p><p>Check out his podcast: <a href="https://open.spotify.com/show/34YT8hBIjVFhXCh658TBWO"><ins>https://open.spotify.com/show/34YT8hBIjVFhXCh658TBWO</ins></a>.</p><p>Follow him on YouTube: <a href="https://www.youtube.com/user/jitendravaswani"><ins>https://www.youtube.com/user/jitendravaswani</ins></a>.</p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Subscribe to my weekly newsletter packed with the latest e-commerce buzz:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><p>Thanks for tuning in.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#132 Karl Lillrud, Global Gurus Top 30 Speakers: How AI Is Shaping The Future of E-Commerce</title>
			<itunes:title>#132 Karl Lillrud, Global Gurus Top 30 Speakers: How AI Is Shaping The Future of E-Commerce</itunes:title>
			<pubDate>Thu, 13 Oct 2022 13:29:20 GMT</pubDate>
			<itunes:duration>30:56</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/feba01a8-fda9-4218-bab8-76678ab5d3b9/media.mp3" length="44613329" type="audio/mpeg"/>
			<guid isPermaLink="false">feba01a8-fda9-4218-bab8-76678ab5d3b9</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/132</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9c6</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnWtFiK3rJASVairUVyTXBT]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>132</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9c6.jpg"/>
			<description><![CDATA[<h1>#132 Karl Lillrud, Global Gurus Top 30 Speakers: How AI Is Shaping The Future of E-Commerce</h1><p>Hello and welcome to The Ecom Show!</p><p>I’m Daniel Budai, your host and e-commerce buddy, and I’m here to invite you to be a part of today’s episode.</p><p>Come join <a href="https://www.linkedin.com/in/karllillrud/"><ins>Karl Lillrud</ins></a> and me as we talk about how artificial intelligence and technology are changing consumer interaction and reshaping the world of e-commerce. Karl is an e-commerce expert, a well-reputed business advisor, and a professional keynote speaker that’s been voted as one of the top 30 speakers by Global Gurus.</p><p>Follow Karl on LinkedIn to learn more about him:</p><p><a href="https://www.linkedin.com/in/karllillrud/"><ins>https://www.linkedin.com/in/karllillrud/</ins></a></p><p>If you’re new here, here’s a gist of what the Ecom Show is all about:</p><p>The Ecom Show is a bi-weekly e-commerce podcast that uncovers the latest trends, strategies, and inspirational stories in the world of e-commerce each week. This show is sponsored by Budai Media, a leading e-commerce retention marketing agency that’s helped hundreds of eCommerce stores grow with personalized SMS and email marketing campaigns. This show is hosted by Daniel Budai, the CEO, and founder of Budai Media.</p><p>Coming back to the episode now, artificial intelligence has been the buzz in every industry, and it’s already started to change the way we shop online. It’s thanks to AI that we’re able to receive and send out targeted ads, receive personalized product recommendations, and even segment our audiences. However, the future holds a lot more promise.</p><p>AI and machine learning are spaces that are constantly evolving and improving. In this episode, Karl and I talk about how AI will transform e-commerce interactions with a focus on customer experience and internal processes.</p><p>Here are a few of the questions that this episode will answer:</p><p>✅What are Machine Learning and AI?</p><p>✅How will AI change the face of e-commerce in the next five years?</p><p>✅How to navigate business needs based on customer preferences?</p><p>✅How to reduce e-commerce return rate using artificial intelligence?</p><p>✅How to treat each customer differently?</p><p>✅What kind of leadership do e-commerce businesses require to scale?</p><p>If you enjoyed this episode, please take a moment to leave us a review/comment sharing your thoughts. It would genuinely mean the world to me.</p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Subscribe to my weekly newsletter, that’s packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>Check out my $37M 50-point email marketing cheatsheet, and learn how we helped more than 100 e-commerce businesses make more profit:</p><p><a href="https://www.thebudaimedia.com/cheatsheet"><ins>https://www.thebudaimedia.com/cheatsheet</ins></a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><p>Thanks for tuning in.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#132 Karl Lillrud, Global Gurus Top 30 Speakers: How AI Is Shaping The Future of E-Commerce</h1><p>Hello and welcome to The Ecom Show!</p><p>I’m Daniel Budai, your host and e-commerce buddy, and I’m here to invite you to be a part of today’s episode.</p><p>Come join <a href="https://www.linkedin.com/in/karllillrud/"><ins>Karl Lillrud</ins></a> and me as we talk about how artificial intelligence and technology are changing consumer interaction and reshaping the world of e-commerce. Karl is an e-commerce expert, a well-reputed business advisor, and a professional keynote speaker that’s been voted as one of the top 30 speakers by Global Gurus.</p><p>Follow Karl on LinkedIn to learn more about him:</p><p><a href="https://www.linkedin.com/in/karllillrud/"><ins>https://www.linkedin.com/in/karllillrud/</ins></a></p><p>If you’re new here, here’s a gist of what the Ecom Show is all about:</p><p>The Ecom Show is a bi-weekly e-commerce podcast that uncovers the latest trends, strategies, and inspirational stories in the world of e-commerce each week. This show is sponsored by Budai Media, a leading e-commerce retention marketing agency that’s helped hundreds of eCommerce stores grow with personalized SMS and email marketing campaigns. This show is hosted by Daniel Budai, the CEO, and founder of Budai Media.</p><p>Coming back to the episode now, artificial intelligence has been the buzz in every industry, and it’s already started to change the way we shop online. It’s thanks to AI that we’re able to receive and send out targeted ads, receive personalized product recommendations, and even segment our audiences. However, the future holds a lot more promise.</p><p>AI and machine learning are spaces that are constantly evolving and improving. In this episode, Karl and I talk about how AI will transform e-commerce interactions with a focus on customer experience and internal processes.</p><p>Here are a few of the questions that this episode will answer:</p><p>✅What are Machine Learning and AI?</p><p>✅How will AI change the face of e-commerce in the next five years?</p><p>✅How to navigate business needs based on customer preferences?</p><p>✅How to reduce e-commerce return rate using artificial intelligence?</p><p>✅How to treat each customer differently?</p><p>✅What kind of leadership do e-commerce businesses require to scale?</p><p>If you enjoyed this episode, please take a moment to leave us a review/comment sharing your thoughts. It would genuinely mean the world to me.</p><p>Also, you can stay in touch with me by following me on other social media platforms as well!</p><p>Find me on LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Subscribe to my weekly newsletter, that’s packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>Check out my $37M 50-point email marketing cheatsheet, and learn how we helped more than 100 e-commerce businesses make more profit:</p><p><a href="https://www.thebudaimedia.com/cheatsheet"><ins>https://www.thebudaimedia.com/cheatsheet</ins></a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><p>Thanks for tuning in.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#131 Hayden Brass From Zea: How to Create a Brand That Stands Out in a Saturated Market</title>
			<itunes:title>#131 Hayden Brass From Zea: How to Create a Brand That Stands Out in a Saturated Market</itunes:title>
			<pubDate>Tue, 11 Oct 2022 14:41:22 GMT</pubDate>
			<itunes:duration>23:51</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/5bda85fc-1d15-42fa-b6e4-895dcc956a15/media.mp3" length="34413243" type="audio/mpeg"/>
			<guid isPermaLink="false">5bda85fc-1d15-42fa-b6e4-895dcc956a15</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/131</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9c7</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlsU94QcZ8McTSEd4w350jP]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>131</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9c7.jpg"/>
			<description><![CDATA[<h1>#131 Hayden Brass From Zea: How to Create a Brand That Stands Out in a Saturated Market</h1><p>Hey Budai Nation,</p><p>We’re back with another episode of your favorite e-commerce podcast, The Ecom Show!</p><p>Have you ever held yourself back from <strong>starting a business</strong> because you feared how competitive or saturated the market for it is?</p><p>If yes, then you need to tune in to today’s episode. Our guest for today’s episode is <a href="https://www.linkedin.com/in/haydenpbrass/"><ins>Hayden Brass</ins></a>, the founder, and managing director of <a href="https://www.linkedin.com/in/haydenpbrass/"><ins>Zea</ins></a>, a family-owned sustainable health and wellness brand. We promise you that his story will give you all the push you need to persevere through competition.</p><p>Before we dive right in, let me quickly introduce myself and the show. I’m Daniel Budai, the host of The Ecom Show and the founder and CEO of Budai Media, the agency that sponsors this podcast. Budai Media is a retention marketing agency specializing in email and SMS marketing. Over the last five years, we’ve generated <strong>over $35M+ in additional sales revenue for over 100+ e-commerce stores </strong>from across the globe.</p><p>Having worked with several brands in the health, wellness, beauty, and skincare space, we know that sustainability itself isn’t enough of a competitive edge to help a brand stand out from its competition. In this episode, Hayden walks us through <strong>how brands can stand out in a competitive market</strong> through his own personal experiences of growing Zea.</p><p><strong><em>A little about Zea and what makes it so different</em></strong><em>:</em></p><p>Zea is a family-owned Australian health and wellness company founded on a love for Kunzea. Kunzea is a special Australian plant that has several healing properties. Hayden and his family have put in years of research to see how they can make the amazing healing properties of Kunzea readily and easily accessible to the world.</p><p>Their solution was to launch four distinct brands for health, wellness, and lifestyle - Zea Relief, Zea Gourmet, Zea Essentials, and Zea Active that specialize in a diverse range of natural products, including pain management, skincare, 100% pure essential oils, Australian Honey, and sports recovery.</p><p>Visit Zea to learn more about their products and brand story.</p><p><a href="https://www.zea.com.au/"><ins>https://www.zea.com.au/</ins></a></p><p>Tune in to this episode and join Hayden and me as we discuss:</p><p>✅ Hayden’s journey with starting Zea.</p><p>✅ The struggles of establishing a business in a competitive market.</p><p>✅ How to introduce customers to try and test new ingredients.</p><p>✅ Hayden’s advice for entrepreneurs.</p><p>If you enjoyed this episode, please take a moment to support The Ecom Show by leaving a review/comment sharing your thoughts.</p><p>One last thing before you go, make sure that you find and follow me so we can stay in touch!</p><p>Find me on LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Subscribe to my weekly newsletter, that’s packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>Check out my $37M 50-point email marketing cheatsheet, and learn how we helped more than 100 e-commerce businesses make more profit:</p><p><a href="https://www.thebudaimedia.com/cheatsheet"><ins>https://www.thebudaimedia.com/cheatsheet</ins></a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><p>Thanks for tuning in.</p><p>I’ll see you again this Thursday with a brand new episode and a brand new brand story.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#131 Hayden Brass From Zea: How to Create a Brand That Stands Out in a Saturated Market</h1><p>Hey Budai Nation,</p><p>We’re back with another episode of your favorite e-commerce podcast, The Ecom Show!</p><p>Have you ever held yourself back from <strong>starting a business</strong> because you feared how competitive or saturated the market for it is?</p><p>If yes, then you need to tune in to today’s episode. Our guest for today’s episode is <a href="https://www.linkedin.com/in/haydenpbrass/"><ins>Hayden Brass</ins></a>, the founder, and managing director of <a href="https://www.linkedin.com/in/haydenpbrass/"><ins>Zea</ins></a>, a family-owned sustainable health and wellness brand. We promise you that his story will give you all the push you need to persevere through competition.</p><p>Before we dive right in, let me quickly introduce myself and the show. I’m Daniel Budai, the host of The Ecom Show and the founder and CEO of Budai Media, the agency that sponsors this podcast. Budai Media is a retention marketing agency specializing in email and SMS marketing. Over the last five years, we’ve generated <strong>over $35M+ in additional sales revenue for over 100+ e-commerce stores </strong>from across the globe.</p><p>Having worked with several brands in the health, wellness, beauty, and skincare space, we know that sustainability itself isn’t enough of a competitive edge to help a brand stand out from its competition. In this episode, Hayden walks us through <strong>how brands can stand out in a competitive market</strong> through his own personal experiences of growing Zea.</p><p><strong><em>A little about Zea and what makes it so different</em></strong><em>:</em></p><p>Zea is a family-owned Australian health and wellness company founded on a love for Kunzea. Kunzea is a special Australian plant that has several healing properties. Hayden and his family have put in years of research to see how they can make the amazing healing properties of Kunzea readily and easily accessible to the world.</p><p>Their solution was to launch four distinct brands for health, wellness, and lifestyle - Zea Relief, Zea Gourmet, Zea Essentials, and Zea Active that specialize in a diverse range of natural products, including pain management, skincare, 100% pure essential oils, Australian Honey, and sports recovery.</p><p>Visit Zea to learn more about their products and brand story.</p><p><a href="https://www.zea.com.au/"><ins>https://www.zea.com.au/</ins></a></p><p>Tune in to this episode and join Hayden and me as we discuss:</p><p>✅ Hayden’s journey with starting Zea.</p><p>✅ The struggles of establishing a business in a competitive market.</p><p>✅ How to introduce customers to try and test new ingredients.</p><p>✅ Hayden’s advice for entrepreneurs.</p><p>If you enjoyed this episode, please take a moment to support The Ecom Show by leaving a review/comment sharing your thoughts.</p><p>One last thing before you go, make sure that you find and follow me so we can stay in touch!</p><p>Find me on LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Find me on YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Subscribe to my weekly newsletter, that’s packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>Check out my $37M 50-point email marketing cheatsheet, and learn how we helped more than 100 e-commerce businesses make more profit:</p><p><a href="https://www.thebudaimedia.com/cheatsheet"><ins>https://www.thebudaimedia.com/cheatsheet</ins></a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><p>Thanks for tuning in.</p><p>I’ll see you again this Thursday with a brand new episode and a brand new brand story.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#130 Staci L Wells From Zen BooTique: How To Build An International Fashion Brand Through Shopify</title>
			<itunes:title>#130 Staci L Wells From Zen BooTique: How To Build An International Fashion Brand Through Shopify</itunes:title>
			<pubDate>Thu, 06 Oct 2022 15:03:53 GMT</pubDate>
			<itunes:duration>20:05</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/cd6c1a48-cdbc-46e3-98ec-1758083decac/media.mp3" length="28961764" type="audio/mpeg"/>
			<guid isPermaLink="false">cd6c1a48-cdbc-46e3-98ec-1758083decac</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/130</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9c8</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnwK3Eqj44Df647GBUgpu1I]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>130</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9c8.jpg"/>
			<description><![CDATA[<h2>#130 Staci L Wells From Zen BooTique: How To Build An International Fashion Brand Through Shopify</h2><p>Hey Budai Nation, this is your host Daniel Budai and I’d like to welcome you all to a brand new episode of The Ecom Show. If you’re new here, The Ecom Show is a bi-weekly e-commerce podcast where I invite inspirational professionals from different walks of life to share their e-commerce journey and some expert strategies and tips that they’ve picked up on the way.</p><p>This show is sponsored by Budai Media. Budai Media is a leading retention marketing agency that specializes in personalized SMS and email marketing campaigns for e-commerce stores. Budai Media has helped over 150+ businesses generate over 30M+ additional sales revenue through their unique strategies and detailed execution. Visit the website to learn more about the agency.</p><p><a href="https://www.thebudaimedia.com/"><ins>https://www.thebudaimedia.com/</ins></a></p><p>My guest for today is Staci L Wells, the co-owner and CEO of Zen BooTique. Zen BooTique is a sustainable fashion brand with a successful international presence. Staci is the true embodiment of turning your dream into a living and in this episode, she lets us in on her secret to success.</p><p>Staci grew up with the dream of one day owning her own boutique and decided to follow her passion when she stumbled upon a sales listing for an online boutique on Facebook Marketplace. Staci used the customer list from the business she bought to start Zen BooTique, a sustainable fashion brand that now sells to customers in the US, Canada, and Australia. Apart from Zen BooTique, Staci also runs her own lifestyle management course where she helps professionals find the balance between work and their personal life.</p><p>Click on the link below to visit and shop from Staci’s website:</p><p><a href="https://zenbootique.com/"><ins>https://zenbootique.com/</ins></a></p><p>I’d like to invite you to check out this episode to discover more about:</p><p>✅ How Staci turned a brand she bought from Facebook Marketplace into a successful e-commerce business</p><p>✅ The tools and marketing channels Staci uses to manage her e-commerce store</p><p>✅ Starting a business from scratch</p><p>✅ How to grow as an entrepreneur</p><p>Before you go, find and follow me so we can stay in touch!</p><p>Find me on LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Find me on Youtube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Subscribe to my weekly newsletter that’s packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>Check out my $37M 50-point email marketing cheatsheet, and learn how we helped more than 100 e-commerce businesses make more profit:</p><p><a href="https://www.thebudaimedia.com/cheatsheet"><ins>https://www.thebudaimedia.com/cheatsheet</ins></a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><p>Thanks for listening in; don’t forget we come out with new episodes each Tuesday and Thursday!</p><p>If you enjoyed this episode please leave a comment, I’d love to hear from you.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h2>#130 Staci L Wells From Zen BooTique: How To Build An International Fashion Brand Through Shopify</h2><p>Hey Budai Nation, this is your host Daniel Budai and I’d like to welcome you all to a brand new episode of The Ecom Show. If you’re new here, The Ecom Show is a bi-weekly e-commerce podcast where I invite inspirational professionals from different walks of life to share their e-commerce journey and some expert strategies and tips that they’ve picked up on the way.</p><p>This show is sponsored by Budai Media. Budai Media is a leading retention marketing agency that specializes in personalized SMS and email marketing campaigns for e-commerce stores. Budai Media has helped over 150+ businesses generate over 30M+ additional sales revenue through their unique strategies and detailed execution. Visit the website to learn more about the agency.</p><p><a href="https://www.thebudaimedia.com/"><ins>https://www.thebudaimedia.com/</ins></a></p><p>My guest for today is Staci L Wells, the co-owner and CEO of Zen BooTique. Zen BooTique is a sustainable fashion brand with a successful international presence. Staci is the true embodiment of turning your dream into a living and in this episode, she lets us in on her secret to success.</p><p>Staci grew up with the dream of one day owning her own boutique and decided to follow her passion when she stumbled upon a sales listing for an online boutique on Facebook Marketplace. Staci used the customer list from the business she bought to start Zen BooTique, a sustainable fashion brand that now sells to customers in the US, Canada, and Australia. Apart from Zen BooTique, Staci also runs her own lifestyle management course where she helps professionals find the balance between work and their personal life.</p><p>Click on the link below to visit and shop from Staci’s website:</p><p><a href="https://zenbootique.com/"><ins>https://zenbootique.com/</ins></a></p><p>I’d like to invite you to check out this episode to discover more about:</p><p>✅ How Staci turned a brand she bought from Facebook Marketplace into a successful e-commerce business</p><p>✅ The tools and marketing channels Staci uses to manage her e-commerce store</p><p>✅ Starting a business from scratch</p><p>✅ How to grow as an entrepreneur</p><p>Before you go, find and follow me so we can stay in touch!</p><p>Find me on LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Find me on Youtube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Subscribe to my weekly newsletter that’s packed with the latest e-commerce buzz.</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>Check out my $37M 50-point email marketing cheatsheet, and learn how we helped more than 100 e-commerce businesses make more profit:</p><p><a href="https://www.thebudaimedia.com/cheatsheet"><ins>https://www.thebudaimedia.com/cheatsheet</ins></a></p><p>Check out some previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><p>Thanks for listening in; don’t forget we come out with new episodes each Tuesday and Thursday!</p><p>If you enjoyed this episode please leave a comment, I’d love to hear from you.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#128 Brian Roisentul from BSR Digital: Brand Marketing Strategies Using Third-Party Data</title>
			<itunes:title>#128 Brian Roisentul from BSR Digital: Brand Marketing Strategies Using Third-Party Data</itunes:title>
			<pubDate>Thu, 29 Sep 2022 12:48:43 GMT</pubDate>
			<itunes:duration>28:09</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/3f7f2c13-459c-4a4d-949d-c7842ed9af46/media.mp3" length="40605070" type="audio/mpeg"/>
			<guid isPermaLink="false">3f7f2c13-459c-4a4d-949d-c7842ed9af46</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/128</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9ca</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlrx1rPxQLObGJ6lfP9weIf]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>128</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9ca.jpg"/>
			<description><![CDATA[<h1>#128 Brian Roisentul from BSR Digital: Brand Marketing Strategies Using Third-Party Data</h1><p>Hello Budai Nation,</p><p>Today we’re welcoming Brian Roisentul, CEO and founder of BSR Digital, a social media marketing agency specializing in paid ads on Facebook, Instagram, and Google Ads. The successful agency is managing over $3.6M/year worth of ads for different e-commerce brands.</p><p>Besides his position as CEO, he’s also the host of the Fit Growth Machine podcast which treats customer acquisition strategies for e-commerce brands. Brian will share with us his success story and journey in the world of social media marketing, but also some pretty valuable strategies for e-commerce brands to scale their businesses quickly and more effectively.</p><p>Welcome to The Ecom Show! Your go-to weekly e-commerce podcast for uncovering new stories, strategies, secrets, and everything e-commerce. This podcast is sponsored by Budai Media, a retention marketing agency that’s helped 125+ e-commerce businesses generate over $35M+ in additional sales revenue.</p><p>Join Daniel Budai (our host and the founder of Budai Media) and Brian Roisentul in this episode to learn more about:</p><p>✅ Brian’s Success Story in the Digital World</p><p>✅ Marketing Strategies for Fashion and Apparel Brands</p><p>✅ The Use of Third-Party Data to Scale Your Online Business</p><p>Let’s jump right in.</p><h2>Brian’s Success Story in the Digital World</h2><p>Brian comes from a background in computer science. He used to work as a software developer for a software factory, based in the US. During the 2008 recession, they closed their doors, like many other companies in the USA back then, which lead him, along with other partners, to start a brand new venture, with which he will keep working in software development, until 2010. He then started his first solo Software Factory to raise its capital shortly after, evolving into a startup with 40 collaborators.</p><p>A few months of existence later came the “boom” of social media, when everyone was looking to grow their organic prospects online, trading trucks, cars, and all the crazy stuff for fans and followers. That’s when Brian decided to <strong>surf the digital marketing wave</strong> and offer viable solutions to their clients, <strong>generating leads and sales through social media</strong>, shifting from software engineering to leading a pure social media marketing agency, <strong>specializing in scaling e-commerce brands in a specific industry he loves: Fashion and Apparel</strong>.</p><h2>Marketing Strategies for Fashion and Apparel Brands</h2><p>Brian Roisentul, through his own personal experience, breaks down the process of going from the product idea to the end customer into 3 simple, yet very complex phases:</p><p>🔸 <strong>Choosing the right industry</strong>:</p><p>His example is pretty clear, he totally left the Tech world for the Marketing world. It took him passion, and motivation, but mainly knowledge since it was a flourishing discipline back then, and he witnessed the birth of social media marketing, taking the opportunity to put into practice his knowledge in software engineering and transcribing it into Digital Marketing. And then, once again, focusing on what he was comfortable and experienced with the most, the Fashion and Apparel industry.</p><p>In short, do what you know best, get knowledge, try and fail, learn and focus on a niche or two, and give it all you got to make it grow and evolve into a successful business.</p><p>🔸 <strong>Differentiating your brand within the industry</strong>:</p><p>Brian gives a very interesting example of a phone case brand, and how they differentiated themselves from the competition: They helped catch babies’ and toddlers’ attention with fun phone cases that make them look at the camera and smile, making thousands of parents happy, as they take beautiful pictures of their loved ones, thus keeping amazing memories. It was simple, yet ingenious.</p><p>And that’s just one idea among many others. You might sell the same product as everyone, but a single asset can make you stand out from the crowd. For example, selling the same T-Shirt as your competitors, but using special fabric, like organic or recyclable materials. The possibilities are endless.</p><p>🔸 <strong>Acquiring leads and making sales</strong>:</p><p>Probably the hardest phase to reach, but also the most satisfying, once you start making your first sales, and taking off your business. Brian’s experience showed that the best leads are people who previously bought products similar to yours, or showed interest in your industry or niche. And the best way to get those leads is to actually know them.</p><p>And what do you need to be able to know and target them? DATA! There is no marketing as efficient as data-driven marketing, and that’s why everybody’s rushing to gather data about their target audience, they will know what they like, and what they buy, but also their expectations from a specific type of product, making it easy to satisfy their needs.</p><h2>The Use of Third-Party Data to Scale Your Online Business</h2><p>Even though it becomes harder and harder to access Third-Party Data, most notably with the launch of iOs 14, which affected Facebook and other Social Media’s data collection and ad targeting, there are still other ways to gather data to better target your audience and convert them into leads. Brian explains that since 2018, and how the algorithms drastically changed, organic reach is definitely harder than before.</p><p>Today, it’s more time for zero and first-party data, but what if you don’t have your own database, and if you do, is it rich enough for you to reach the expected results in sales and impressions? And that’s where Data Exchange comes into place! Anything from targeted Facebook ads that are still showing great results, to partnerships with notorious influencers with a great audience that includes your target, accessing their behaviors, or, even better an exhaustive e-mail list of organic, real, and active demography of potential leads, future-customers.</p><p>That’s all for this episode of The Ecom Show. If you enjoyed it, make sure to join us again next Thursday for a brand new episode.</p><p>Get our $37M 50-point checklist to take your e-commerce retention marketing to the next level 👇</p><p><a href="https://www.thebudaimedia.com/cheatsheet"><ins>https://www.thebudaimedia.com/cheatsheet</ins></a></p><p>Follow Brian Roisentul to learn more about him:</p><p><a href="https://www.linkedin.com/in/brianroisentul"><ins>https://www.linkedin.com/in/brianroisentul</ins></a></p><p>Visit BSR Digital to learn more about them:</p><p><a href="https://www.bsrdigital.com/"><ins>https://www.bsrdigital.com/</ins></a></p><p>Follow Daniel Budai</p><p>Daniel’s LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s Youtube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#128 Brian Roisentul from BSR Digital: Brand Marketing Strategies Using Third-Party Data</h1><p>Hello Budai Nation,</p><p>Today we’re welcoming Brian Roisentul, CEO and founder of BSR Digital, a social media marketing agency specializing in paid ads on Facebook, Instagram, and Google Ads. The successful agency is managing over $3.6M/year worth of ads for different e-commerce brands.</p><p>Besides his position as CEO, he’s also the host of the Fit Growth Machine podcast which treats customer acquisition strategies for e-commerce brands. Brian will share with us his success story and journey in the world of social media marketing, but also some pretty valuable strategies for e-commerce brands to scale their businesses quickly and more effectively.</p><p>Welcome to The Ecom Show! Your go-to weekly e-commerce podcast for uncovering new stories, strategies, secrets, and everything e-commerce. This podcast is sponsored by Budai Media, a retention marketing agency that’s helped 125+ e-commerce businesses generate over $35M+ in additional sales revenue.</p><p>Join Daniel Budai (our host and the founder of Budai Media) and Brian Roisentul in this episode to learn more about:</p><p>✅ Brian’s Success Story in the Digital World</p><p>✅ Marketing Strategies for Fashion and Apparel Brands</p><p>✅ The Use of Third-Party Data to Scale Your Online Business</p><p>Let’s jump right in.</p><h2>Brian’s Success Story in the Digital World</h2><p>Brian comes from a background in computer science. He used to work as a software developer for a software factory, based in the US. During the 2008 recession, they closed their doors, like many other companies in the USA back then, which lead him, along with other partners, to start a brand new venture, with which he will keep working in software development, until 2010. He then started his first solo Software Factory to raise its capital shortly after, evolving into a startup with 40 collaborators.</p><p>A few months of existence later came the “boom” of social media, when everyone was looking to grow their organic prospects online, trading trucks, cars, and all the crazy stuff for fans and followers. That’s when Brian decided to <strong>surf the digital marketing wave</strong> and offer viable solutions to their clients, <strong>generating leads and sales through social media</strong>, shifting from software engineering to leading a pure social media marketing agency, <strong>specializing in scaling e-commerce brands in a specific industry he loves: Fashion and Apparel</strong>.</p><h2>Marketing Strategies for Fashion and Apparel Brands</h2><p>Brian Roisentul, through his own personal experience, breaks down the process of going from the product idea to the end customer into 3 simple, yet very complex phases:</p><p>🔸 <strong>Choosing the right industry</strong>:</p><p>His example is pretty clear, he totally left the Tech world for the Marketing world. It took him passion, and motivation, but mainly knowledge since it was a flourishing discipline back then, and he witnessed the birth of social media marketing, taking the opportunity to put into practice his knowledge in software engineering and transcribing it into Digital Marketing. And then, once again, focusing on what he was comfortable and experienced with the most, the Fashion and Apparel industry.</p><p>In short, do what you know best, get knowledge, try and fail, learn and focus on a niche or two, and give it all you got to make it grow and evolve into a successful business.</p><p>🔸 <strong>Differentiating your brand within the industry</strong>:</p><p>Brian gives a very interesting example of a phone case brand, and how they differentiated themselves from the competition: They helped catch babies’ and toddlers’ attention with fun phone cases that make them look at the camera and smile, making thousands of parents happy, as they take beautiful pictures of their loved ones, thus keeping amazing memories. It was simple, yet ingenious.</p><p>And that’s just one idea among many others. You might sell the same product as everyone, but a single asset can make you stand out from the crowd. For example, selling the same T-Shirt as your competitors, but using special fabric, like organic or recyclable materials. The possibilities are endless.</p><p>🔸 <strong>Acquiring leads and making sales</strong>:</p><p>Probably the hardest phase to reach, but also the most satisfying, once you start making your first sales, and taking off your business. Brian’s experience showed that the best leads are people who previously bought products similar to yours, or showed interest in your industry or niche. And the best way to get those leads is to actually know them.</p><p>And what do you need to be able to know and target them? DATA! There is no marketing as efficient as data-driven marketing, and that’s why everybody’s rushing to gather data about their target audience, they will know what they like, and what they buy, but also their expectations from a specific type of product, making it easy to satisfy their needs.</p><h2>The Use of Third-Party Data to Scale Your Online Business</h2><p>Even though it becomes harder and harder to access Third-Party Data, most notably with the launch of iOs 14, which affected Facebook and other Social Media’s data collection and ad targeting, there are still other ways to gather data to better target your audience and convert them into leads. Brian explains that since 2018, and how the algorithms drastically changed, organic reach is definitely harder than before.</p><p>Today, it’s more time for zero and first-party data, but what if you don’t have your own database, and if you do, is it rich enough for you to reach the expected results in sales and impressions? And that’s where Data Exchange comes into place! Anything from targeted Facebook ads that are still showing great results, to partnerships with notorious influencers with a great audience that includes your target, accessing their behaviors, or, even better an exhaustive e-mail list of organic, real, and active demography of potential leads, future-customers.</p><p>That’s all for this episode of The Ecom Show. If you enjoyed it, make sure to join us again next Thursday for a brand new episode.</p><p>Get our $37M 50-point checklist to take your e-commerce retention marketing to the next level 👇</p><p><a href="https://www.thebudaimedia.com/cheatsheet"><ins>https://www.thebudaimedia.com/cheatsheet</ins></a></p><p>Follow Brian Roisentul to learn more about him:</p><p><a href="https://www.linkedin.com/in/brianroisentul"><ins>https://www.linkedin.com/in/brianroisentul</ins></a></p><p>Visit BSR Digital to learn more about them:</p><p><a href="https://www.bsrdigital.com/"><ins>https://www.bsrdigital.com/</ins></a></p><p>Follow Daniel Budai</p><p>Daniel’s LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s Youtube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#127 Rasmus Barfred from TheMagic5: Business Lessons From A Shark Tank Brand</title>
			<itunes:title>#127 Rasmus Barfred from TheMagic5: Business Lessons From A Shark Tank Brand</itunes:title>
			<pubDate>Thu, 22 Sep 2022 11:39:16 GMT</pubDate>
			<itunes:duration>22:43</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/103e3188-ec47-444f-9db7-5c90657a7d6e/media.mp3" length="32725484" type="audio/mpeg"/>
			<guid isPermaLink="false">103e3188-ec47-444f-9db7-5c90657a7d6e</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/127</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9cb</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkQLDVMdFzJW2VgnNJxxo1u]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>127</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9cb.jpg"/>
			<description><![CDATA[<h1>#127 Rasmus Barfred from TheMagic5: Business Lessons From A Shark Tank Brand</h1><p>Hey Budai Nation,</p><p>We’ve got a celebrity joining us for this episode of The Ecom Show!</p><p>You may recognize Rasmus Barfred and his company TheMagic5 from the huge splash they created with their show-stealing speech on the popular business reality show, Shark Tank. Their pitch threw all the sharks into a feeding frenzy, and the co-founders walked out of the tank with a deal from Mark Cuban and Robert Herjavec.</p><p>He’s here with us today to share the business lessons that helped him land the deal, and of course to get candid about his experience in and beyond the tank.</p><p>Join Rasmus Barfred and our founder/podcast host Daniel Budai to learn more about:</p><p>✅ The Story Behind TheMagic5</p><p>✅ How To Prepare For Shark Tank</p><p>✅ TheMagic5’s Marketing Strategy</p><p>Let’s dive right in!</p><h2>The Story Behind TheMagic5</h2><p>TheMagic5 is a made-to-measure swimming eyewear brand co-founded by Bo, Niklas, and Rasmus. All three of them were swimmers that struggled with finding a good long-lasting pair of swimming goggles. United by their passion to solve this issue, the three of them set out to create a brand new technology that completely revolutionized this space.</p><p>TheMagic5 uses optimal fitting technology to map a customer's face and then creates a completely customized pair of swimming goggles. Their technology is so precise and advanced that they have a return rate of only 1%.</p><p>TheMagic5 was founded back in 2017, and soon after Rasmus moved to the USA to expand their business further. Magic5 has spent a lot of time researching and developing its product. They started out by surveying over 450 athletes, swimmers, and triathletes to understand the core issues that people faced with swimming goggles. They then purchased all the different kinds of swimming goggles available in the market to understand the design aspect better. After their primary research, they were clear that they needed a <strong>customized product</strong> to solve this issue properly, and hence put all their resources into developing the technology they needed. And all that research paid off well for them as TheMagic5 has successfully sold over 100,000 pairs of their personalized swimwear, and has two wonderful sharks as investors to help them scale their business to newer heights.</p><h2>How To Prepare For Shark Tank</h2><p>It’s impossible to watch Shark Tank without visualizing how you would go about pitching your business to the Sharks. Rasmus got candid about his experience on and beyond the tank. Here are some of the highlights from this episode:</p><p><strong><em>Why did you decide to take your business to Shark Tank for an investment?</em></strong></p><p>There were two things that drove Rasmus and his co-founders to pitch on Shark Tank. The first was <strong>awareness</strong>:</p><p><em>“Our customer base is everyone from top Olympic athletes, to regular swimmers that swim once a week. We wanted to reach that audience through a mass consumer television show that was super interesting.”</em></p><p>The second was the need for a <strong>strategic partner</strong>. The optimal technology TheMagic5 uses can be adapted to work with other products as well, but expanding to new verticals requires some strategic guidance which drove Rasmus and his partners to approach the tank. They were particularly interested in getting a deal with either Mark Cuban or Robert Herjavec for their expertise in technology, and they were fortunate enough to walk out of the tank with investments from both the sharks.</p><p><strong><em>How did you prepare for the tank?</em></strong></p><p>The key thing is to <strong>know your numbers</strong>. If you don’t know your numbers the sharks will see right through you. Secondly, have an explanation to justify any questions that may arise after you share your numbers.</p><p>Prepare and practice your pitch several times before you go in. Run yourself through all the different scenarios before walking in, and make sure that you discuss how low you’re willing to go during negotiations beforehand. This makes you look more decisive.</p><p><strong><em>Who should go into Shark Tank and do you have any advice for them?</em></strong></p><p>Shark Tank gives you access to an audience of 5 million viewers on primetime US television. All the press, tension, and visibility surrounding your business make Shark Tank the ideal show for several businesses. Especially those that have a consumer product, tangible product, something that's easy to relate to and can be easily bought online. But the tank has also worked great for transactional websites, apps, and vending machines in the past.</p><p>The key is to go in if you<strong> know your numbers, strengths, and weaknesses</strong>. You need to know your business in and out before you go in for a pitch because only the first minute of your time on Shark Tank is uninterrupted, post that the sharks question you on all the aspects of your business, and depending on their interest this can last from anywhere between ten minutes to an hour.</p><h2>TheMagic5’s Marketing Strategy</h2><p>TheMagic5’s main focus has been on getting their Facebook, Instagram, and Google PPC ads in order. They focus a lot on SEO and have used their Shark Tank fame to compete for better keywords as well. They’re also very building their social media presence on multiple channels like Pinterest, Tik Tok, Facebook, and Instagram.</p><p>Apart from this, they’re exploring how traditional marketing channels like offline advertising and strategic partnerships with swim clubs can help them gain more visibility. Their main goal is to reach the customers while they’re experiencing issues with their current swimming goggles to drive instant conversion, and in order to do so, they need to increase their visibility and awareness.</p><p>If you enjoyed listening to this episode, make sure to be back here next Thursday for our next episode.</p><p>Meanwhile, you can check out some of our previous episodes of The Ecom Show to uncover other interesting e-commerce stories.</p><p>Visit TheMagic5 to order your own pair of custom swimming glasses:</p><p><a href="https://themagic5.com/"><ins>https://themagic5.com/</ins></a></p><p>Follow Rasmus Barfred to know more about his journey:</p><p><a href="https://www.linkedin.com/in/rasmus-barfred-38a5b636/"><ins>https://www.linkedin.com/in/rasmus-barfred-38a5b636/</ins></a></p><p>Follow Daniel Budai</p><p>Daniel’s LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s YouTube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Daniel’s Newsletter</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#127 Rasmus Barfred from TheMagic5: Business Lessons From A Shark Tank Brand</h1><p>Hey Budai Nation,</p><p>We’ve got a celebrity joining us for this episode of The Ecom Show!</p><p>You may recognize Rasmus Barfred and his company TheMagic5 from the huge splash they created with their show-stealing speech on the popular business reality show, Shark Tank. Their pitch threw all the sharks into a feeding frenzy, and the co-founders walked out of the tank with a deal from Mark Cuban and Robert Herjavec.</p><p>He’s here with us today to share the business lessons that helped him land the deal, and of course to get candid about his experience in and beyond the tank.</p><p>Join Rasmus Barfred and our founder/podcast host Daniel Budai to learn more about:</p><p>✅ The Story Behind TheMagic5</p><p>✅ How To Prepare For Shark Tank</p><p>✅ TheMagic5’s Marketing Strategy</p><p>Let’s dive right in!</p><h2>The Story Behind TheMagic5</h2><p>TheMagic5 is a made-to-measure swimming eyewear brand co-founded by Bo, Niklas, and Rasmus. All three of them were swimmers that struggled with finding a good long-lasting pair of swimming goggles. United by their passion to solve this issue, the three of them set out to create a brand new technology that completely revolutionized this space.</p><p>TheMagic5 uses optimal fitting technology to map a customer's face and then creates a completely customized pair of swimming goggles. Their technology is so precise and advanced that they have a return rate of only 1%.</p><p>TheMagic5 was founded back in 2017, and soon after Rasmus moved to the USA to expand their business further. Magic5 has spent a lot of time researching and developing its product. They started out by surveying over 450 athletes, swimmers, and triathletes to understand the core issues that people faced with swimming goggles. They then purchased all the different kinds of swimming goggles available in the market to understand the design aspect better. After their primary research, they were clear that they needed a <strong>customized product</strong> to solve this issue properly, and hence put all their resources into developing the technology they needed. And all that research paid off well for them as TheMagic5 has successfully sold over 100,000 pairs of their personalized swimwear, and has two wonderful sharks as investors to help them scale their business to newer heights.</p><h2>How To Prepare For Shark Tank</h2><p>It’s impossible to watch Shark Tank without visualizing how you would go about pitching your business to the Sharks. Rasmus got candid about his experience on and beyond the tank. Here are some of the highlights from this episode:</p><p><strong><em>Why did you decide to take your business to Shark Tank for an investment?</em></strong></p><p>There were two things that drove Rasmus and his co-founders to pitch on Shark Tank. The first was <strong>awareness</strong>:</p><p><em>“Our customer base is everyone from top Olympic athletes, to regular swimmers that swim once a week. We wanted to reach that audience through a mass consumer television show that was super interesting.”</em></p><p>The second was the need for a <strong>strategic partner</strong>. The optimal technology TheMagic5 uses can be adapted to work with other products as well, but expanding to new verticals requires some strategic guidance which drove Rasmus and his partners to approach the tank. They were particularly interested in getting a deal with either Mark Cuban or Robert Herjavec for their expertise in technology, and they were fortunate enough to walk out of the tank with investments from both the sharks.</p><p><strong><em>How did you prepare for the tank?</em></strong></p><p>The key thing is to <strong>know your numbers</strong>. If you don’t know your numbers the sharks will see right through you. Secondly, have an explanation to justify any questions that may arise after you share your numbers.</p><p>Prepare and practice your pitch several times before you go in. Run yourself through all the different scenarios before walking in, and make sure that you discuss how low you’re willing to go during negotiations beforehand. This makes you look more decisive.</p><p><strong><em>Who should go into Shark Tank and do you have any advice for them?</em></strong></p><p>Shark Tank gives you access to an audience of 5 million viewers on primetime US television. All the press, tension, and visibility surrounding your business make Shark Tank the ideal show for several businesses. Especially those that have a consumer product, tangible product, something that's easy to relate to and can be easily bought online. But the tank has also worked great for transactional websites, apps, and vending machines in the past.</p><p>The key is to go in if you<strong> know your numbers, strengths, and weaknesses</strong>. You need to know your business in and out before you go in for a pitch because only the first minute of your time on Shark Tank is uninterrupted, post that the sharks question you on all the aspects of your business, and depending on their interest this can last from anywhere between ten minutes to an hour.</p><h2>TheMagic5’s Marketing Strategy</h2><p>TheMagic5’s main focus has been on getting their Facebook, Instagram, and Google PPC ads in order. They focus a lot on SEO and have used their Shark Tank fame to compete for better keywords as well. They’re also very building their social media presence on multiple channels like Pinterest, Tik Tok, Facebook, and Instagram.</p><p>Apart from this, they’re exploring how traditional marketing channels like offline advertising and strategic partnerships with swim clubs can help them gain more visibility. Their main goal is to reach the customers while they’re experiencing issues with their current swimming goggles to drive instant conversion, and in order to do so, they need to increase their visibility and awareness.</p><p>If you enjoyed listening to this episode, make sure to be back here next Thursday for our next episode.</p><p>Meanwhile, you can check out some of our previous episodes of The Ecom Show to uncover other interesting e-commerce stories.</p><p>Visit TheMagic5 to order your own pair of custom swimming glasses:</p><p><a href="https://themagic5.com/"><ins>https://themagic5.com/</ins></a></p><p>Follow Rasmus Barfred to know more about his journey:</p><p><a href="https://www.linkedin.com/in/rasmus-barfred-38a5b636/"><ins>https://www.linkedin.com/in/rasmus-barfred-38a5b636/</ins></a></p><p>Follow Daniel Budai</p><p>Daniel’s LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s YouTube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Daniel’s Newsletter</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Juan Chavez From JMC Equipment: Business Secrets From an Inc.5000 Company</title>
			<itunes:title>Juan Chavez From JMC Equipment: Business Secrets From an Inc.5000 Company</itunes:title>
			<pubDate>Thu, 15 Sep 2022 13:43:38 GMT</pubDate>
			<itunes:duration>18:55</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/4a7bdd3c-ac35-4a74-8cfd-81397be92d64/media.mp3" length="36859637" type="audio/mpeg"/>
			<guid isPermaLink="false">4a7bdd3c-ac35-4a74-8cfd-81397be92d64</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/126</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9cc</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnMHqF37iwlmDuIsjrVCG9G]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>126</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9cc.jpg"/>
			<description><![CDATA[<h1>Juan Chavez From JMC Equipment: Business Secrets From an Inc.5000 Company</h1><p>Hey Budai Nation,</p><p>We’re honored to share that Juan Chavez, the CEO of the successful automotive business JMC equipment, is our guest for today’s episode. JMC equipment has been holding the title of an Inc.5000 company for the past 4 years now. They have a successful B2B e-commerce store that you’ll learn more about in this episode.</p><p>Welcome to The Ecom Show! Your go-to weekly e-commerce podcast for uncovering new stories, strategies, secrets, and everything e-commerce. This podcast is sponsored by Budai Media, a retention marketing agency that’s helped 125+ e-commerce businesses generate over $35M+ in additional sales revenue.</p><p>Join Daniel Budai (our host and the founder of Budai Media) and Juan Chavez in this episode to learn more about:</p><p>✅ Juan’s Journey With Jmc Equipment</p><p>✅ A Business Lesson That Juan Learned the Hard Way</p><p>✅ Juan’s Advice for New eCommerce Owners</p><p>Let’s jump right in.</p><h2>Juan’s Journey With JMC Equipment</h2><p>Juan is the second generation to be leading the team at JMC Equipment. The business was founded by his father, and Juan joined in after he decided to call quits on his first venture. JMC equipment is an automotive parts distributor to repair shops and retail stores. Before Juan stepped in, his father would approach stores in New York one at a time, and find leads door to door.</p><p>Juan helped launch JMC into the world of e-commerce by setting up a website and letting customers approach them instead. JMC is a unique company because their team is based out of Medellin, Colombia, but their sales are focused entirely on the US market.</p><p>Juan E. Chavez is based out of Medellin, Colombia. He has another successful business venture as well. Juan runs his own travel and real estate company that helps clients based out of New York find their dream apartments in Colombia.</p><p>Back to the Inc.5000 company though, JMC equipment has a solid team of skilled professionals that take care of the SEO and e-commerce side of things. They’ve also invested in building a strong team of salespeople, and customer-care executives that make sure that their leads get the information and push they need to purchase.</p><p>JMC Equipment sells high-ticket products with their average orders running anywhere between $2000 and above. In order to close a deal, they’re very active with their email marketing and even go a step beyond by calling their abandoned cart to close the sale. Their paid marketing efforts include a combination of Google ads, Facebook ads, and email marketing. For organic marketing, they also have an enriched library of educational blogs.</p><h2>A Business Lesson That Juan Learned the Hard Way</h2><p>Juan has over a decade of business experience under his belt. We asked him what’s the hardest thing that being in business has taught him, and here’s what he had to say: “The hardest thing I’ve learned goes beyond business, it’s basically about how to pick yourself up from a failure.”</p><p>I have been in that position where I thought that I might have to shut my business down. But the resilience to push forward despite the difficulties is what helped. Every other skill is a skill that you could probably just learn, you know if you put in the work, and if you put in the hours, but actual experience of like, you know, the experience that you go through when you make a mistake, and you lose money, or whatever, maybe you're or you're thinking about quitting is not something easy to understand.</p><p>But if you stick with it, you will eventually come out the other side a lot stronger with tougher skin. So the biggest lesson is not to give up when failure is knocking on your door.</p><h2>Juan’s Advice for New eCommerce Owners</h2><p><strong>The best way to start an e-commerce business is by finding a good product that you have knowledge about</strong>, and that you’re motivated to sell. Ideally, find a way to sell this product without having to start with production. Dropshipping is a great way to escape inventory management. Once you have your e-commerce storefront, and marketing taken care of you can look into expanding into starting your own production. This gives you time to focus on taking your business off. <strong>The second piece of advice would be to know your industry.</strong> Research and talk to your potential customers, it’s the best way to grow your business.</p><p>That’s all for this episode of The Ecom Show. If you enjoyed it please make sure to be back here next Thursday for a brand new episode.</p><p>Click on the link below to subscribe to our weekly newsletter and receive actionable tips, strategies, and resources to help you grow your e-commerce store. 👇</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>By the way, we are giving our email marketing cheatsheet for free, and it has already helped more than 100 companies increase their revenue. Here is the cheatsheet link:</p><p><a href="https://www.thebudaimedia.com/cheatsheet"><ins>https://www.thebudaimedia.com/cheatsheet</ins></a></p><p>Follow Juan E Chavez to learn more about him:</p><p><a href="https://www.linkedin.com/in/jmcequipment/"><ins>https://www.linkedin.com/in/jmcequipment/</ins></a></p><p>Visit JMC Equipment to learn more about them:</p><p><a href="https://jmcautomotiveequipment.com/"><ins>https://jmcautomotiveequipment.com/</ins></a></p><p>Follow Daniel Budai:</p><p>Daniel’s LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s YouTube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Juan Chavez From JMC Equipment: Business Secrets From an Inc.5000 Company</h1><p>Hey Budai Nation,</p><p>We’re honored to share that Juan Chavez, the CEO of the successful automotive business JMC equipment, is our guest for today’s episode. JMC equipment has been holding the title of an Inc.5000 company for the past 4 years now. They have a successful B2B e-commerce store that you’ll learn more about in this episode.</p><p>Welcome to The Ecom Show! Your go-to weekly e-commerce podcast for uncovering new stories, strategies, secrets, and everything e-commerce. This podcast is sponsored by Budai Media, a retention marketing agency that’s helped 125+ e-commerce businesses generate over $35M+ in additional sales revenue.</p><p>Join Daniel Budai (our host and the founder of Budai Media) and Juan Chavez in this episode to learn more about:</p><p>✅ Juan’s Journey With Jmc Equipment</p><p>✅ A Business Lesson That Juan Learned the Hard Way</p><p>✅ Juan’s Advice for New eCommerce Owners</p><p>Let’s jump right in.</p><h2>Juan’s Journey With JMC Equipment</h2><p>Juan is the second generation to be leading the team at JMC Equipment. The business was founded by his father, and Juan joined in after he decided to call quits on his first venture. JMC equipment is an automotive parts distributor to repair shops and retail stores. Before Juan stepped in, his father would approach stores in New York one at a time, and find leads door to door.</p><p>Juan helped launch JMC into the world of e-commerce by setting up a website and letting customers approach them instead. JMC is a unique company because their team is based out of Medellin, Colombia, but their sales are focused entirely on the US market.</p><p>Juan E. Chavez is based out of Medellin, Colombia. He has another successful business venture as well. Juan runs his own travel and real estate company that helps clients based out of New York find their dream apartments in Colombia.</p><p>Back to the Inc.5000 company though, JMC equipment has a solid team of skilled professionals that take care of the SEO and e-commerce side of things. They’ve also invested in building a strong team of salespeople, and customer-care executives that make sure that their leads get the information and push they need to purchase.</p><p>JMC Equipment sells high-ticket products with their average orders running anywhere between $2000 and above. In order to close a deal, they’re very active with their email marketing and even go a step beyond by calling their abandoned cart to close the sale. Their paid marketing efforts include a combination of Google ads, Facebook ads, and email marketing. For organic marketing, they also have an enriched library of educational blogs.</p><h2>A Business Lesson That Juan Learned the Hard Way</h2><p>Juan has over a decade of business experience under his belt. We asked him what’s the hardest thing that being in business has taught him, and here’s what he had to say: “The hardest thing I’ve learned goes beyond business, it’s basically about how to pick yourself up from a failure.”</p><p>I have been in that position where I thought that I might have to shut my business down. But the resilience to push forward despite the difficulties is what helped. Every other skill is a skill that you could probably just learn, you know if you put in the work, and if you put in the hours, but actual experience of like, you know, the experience that you go through when you make a mistake, and you lose money, or whatever, maybe you're or you're thinking about quitting is not something easy to understand.</p><p>But if you stick with it, you will eventually come out the other side a lot stronger with tougher skin. So the biggest lesson is not to give up when failure is knocking on your door.</p><h2>Juan’s Advice for New eCommerce Owners</h2><p><strong>The best way to start an e-commerce business is by finding a good product that you have knowledge about</strong>, and that you’re motivated to sell. Ideally, find a way to sell this product without having to start with production. Dropshipping is a great way to escape inventory management. Once you have your e-commerce storefront, and marketing taken care of you can look into expanding into starting your own production. This gives you time to focus on taking your business off. <strong>The second piece of advice would be to know your industry.</strong> Research and talk to your potential customers, it’s the best way to grow your business.</p><p>That’s all for this episode of The Ecom Show. If you enjoyed it please make sure to be back here next Thursday for a brand new episode.</p><p>Click on the link below to subscribe to our weekly newsletter and receive actionable tips, strategies, and resources to help you grow your e-commerce store. 👇</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>By the way, we are giving our email marketing cheatsheet for free, and it has already helped more than 100 companies increase their revenue. Here is the cheatsheet link:</p><p><a href="https://www.thebudaimedia.com/cheatsheet"><ins>https://www.thebudaimedia.com/cheatsheet</ins></a></p><p>Follow Juan E Chavez to learn more about him:</p><p><a href="https://www.linkedin.com/in/jmcequipment/"><ins>https://www.linkedin.com/in/jmcequipment/</ins></a></p><p>Visit JMC Equipment to learn more about them:</p><p><a href="https://jmcautomotiveequipment.com/"><ins>https://jmcautomotiveequipment.com/</ins></a></p><p>Follow Daniel Budai:</p><p>Daniel’s LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s YouTube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#125 Brandon Higginbotham from Vintage Gentleman: How To Use Social Media To Launch Your Brand</title>
			<itunes:title>#125 Brandon Higginbotham from Vintage Gentleman: How To Use Social Media To Launch Your Brand</itunes:title>
			<pubDate>Thu, 08 Sep 2022 14:26:06 GMT</pubDate>
			<itunes:duration>22:44</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/096ecc44-166e-47c2-8041-b690d68c9ee3/media.mp3" length="44612703" type="audio/mpeg"/>
			<guid isPermaLink="false">096ecc44-166e-47c2-8041-b690d68c9ee3</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/125</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9cd</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jl06PIvdqpMUS7vtrUszrHF]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>125</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9cd.jpg"/>
			<description><![CDATA[<h1>#125 Brandon Higginbotham from Vintage Gentleman: How To Use Social Media To Launch Your Brand</h1><p>It’s no secret that social media applications have taken over the world we live in. Every business owner is now a creator too. In fact, we’ve spoken about how important story-telling and social media can be in creating a strong brand identity in today’s world in several of our previous episodes of The Ecom Show.</p><p>But we’ve turned the tables around for this episode. Join Brandon, the founder of Vintage Gentleman, to learn more about how a social media creator/influencer can use their platform to bootstrap a brand from scratch.</p><p>Before we begin, here's a small recap of what this show is all about for all the new listeners. The Ecom Show is a weekly podcast hosted by Daniel Budai, the founder and CEO of Budai Media. Daniel invites e-commerce business owners from different industries to share their experiences, learnings, and expert tips to highlight the latest trends, hacks, and best practices for all e-commerce stores out there. This show is sponsored by Budai Media, a retention marketing agency that’s helped over 130 businesses scale their e-commerce stores with personalized email and SMS marketing.</p><p>Now that you’re all caught up, let’s continue with the show!</p><p>Tune in to learn more about:</p><p>✅ How Brandon Started the Vintage Gentlemen</p><p>✅ 3 Things That Have Helped Brandon Build a Successful Business</p><p>✅ Brandon’s Advice to Creators Looking To Start Their Own Brand</p><h2>How Brandon Started the Vintage Gentlemen</h2><p>Brandon has benefited from having an early adopter advantage. He began using Instagram in 2015 when he started noticing how the application helped create trends. He noticed an opportunity to build an audience and created the Vintage Gentlemen, which back then was just a simple lifestyle account that offered suggestions for men’s lifestyle products.</p><p>Since men’s lifestyle was a new niche he quickly gained traction and built an engaging community of about 20-30,000 followers. He started getting offers for brand endorsements and became a popular influencer. Brandon knew that there was scope to build something bigger using the community he had created, this is what led to him launching his own e-commerce store.</p><p>Brandon began by dropshipping products from the artisanal brands he had previously done endorsements with. After seeing how well that worked he slowly expanded to creating his own range of products. Currently, about 70-80% of Vintage Gentlemen’s range of products are manufactured in-house.</p><h2>3 Things That Have Helped Brandon Build a Successful Business</h2><p>With a following of over 240,000 followers on Instagram, Vintage Gentlemen has grown immensely since it began. What was once an influencer account is now a fully functional e-commerce store that manufactures most of its in-house products. Here are three key factors that have helped Brandon fuel Vintage Gentlemen’s growth:</p><p><strong>Reinvesting money back into the business</strong>: Despite the success of Vintage Gentlemen, Brandon has still retained his job in the insurance industry. His job allows him to fund his own lifestyle without needing any money from Vintage Gentlemen enabling him to reinvest all the profits into growing the business.</p><p><strong>Leveraging organic social media platforms to build a community</strong>: Vintage Gentlemen might have gone from being a lifestyle social media account to a full-fledged brand but they haven’t forgotten their roots. In fact, Vintage Gentlemen has expanded its social media reach by focusing on TikTok as well. Their strong social media presence and use of other social media creators to aid their growth has helped them build a community.</p><p><strong>Finding a balance between paid and organic content marketing</strong>:Since Vintage Gentlemen already had an existing community of followers that supported the brand from its inception, Brandon spent the first few years focusing on fine-tuning the e-commerce operations. He set up other paid marketing channels like Google Ads to drive more leads, and email marketing to convert/retain these leads. His end goal is to create a brand that has both strong paid marketing as well as an enriched library of content that's engaging enough to build a community in the men’s lifestyle space.</p><h2>Brandon’s Advice to Creators Looking To Start Their Own Brand</h2><p>We asked Brandon what his main advice would be to content creators looking to start their own brand with very little capital. Here’s what they had to say:</p><ul><li>Have a strategic approach to starting your business.</li><li>Consider drop shipping to save initial start-up costs, invest in a basic Shopify plan, and look at low-risk methods of bootstrapping your business.</li><li>Your initial focus needs to be on grabbing user attention and creating a community around your brand.</li><li>The key is to find creative ways to build your business.</li></ul><p>Catch Brandon and Daniel’s entire conversation by listening to this episode.</p><p>To know more about Vintage Gentlemen check out their website:</p><p><a href="https://www.thevintagegentlemen.com/"><ins>https://www.thevintagegentlemen.com/</ins></a></p><p>Follow Brandon on LinkedIn:</p><p><a href="https://www.linkedin.com/in/brandon-higginbotham-031118197/"><ins>https://www.linkedin.com/in/brandon-higginbotham-031118197/</ins></a></p><p>Follow Daniel Budai</p><p>Daniel’s LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s YouTube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Daniel’s Newsletter</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#125 Brandon Higginbotham from Vintage Gentleman: How To Use Social Media To Launch Your Brand</h1><p>It’s no secret that social media applications have taken over the world we live in. Every business owner is now a creator too. In fact, we’ve spoken about how important story-telling and social media can be in creating a strong brand identity in today’s world in several of our previous episodes of The Ecom Show.</p><p>But we’ve turned the tables around for this episode. Join Brandon, the founder of Vintage Gentleman, to learn more about how a social media creator/influencer can use their platform to bootstrap a brand from scratch.</p><p>Before we begin, here's a small recap of what this show is all about for all the new listeners. The Ecom Show is a weekly podcast hosted by Daniel Budai, the founder and CEO of Budai Media. Daniel invites e-commerce business owners from different industries to share their experiences, learnings, and expert tips to highlight the latest trends, hacks, and best practices for all e-commerce stores out there. This show is sponsored by Budai Media, a retention marketing agency that’s helped over 130 businesses scale their e-commerce stores with personalized email and SMS marketing.</p><p>Now that you’re all caught up, let’s continue with the show!</p><p>Tune in to learn more about:</p><p>✅ How Brandon Started the Vintage Gentlemen</p><p>✅ 3 Things That Have Helped Brandon Build a Successful Business</p><p>✅ Brandon’s Advice to Creators Looking To Start Their Own Brand</p><h2>How Brandon Started the Vintage Gentlemen</h2><p>Brandon has benefited from having an early adopter advantage. He began using Instagram in 2015 when he started noticing how the application helped create trends. He noticed an opportunity to build an audience and created the Vintage Gentlemen, which back then was just a simple lifestyle account that offered suggestions for men’s lifestyle products.</p><p>Since men’s lifestyle was a new niche he quickly gained traction and built an engaging community of about 20-30,000 followers. He started getting offers for brand endorsements and became a popular influencer. Brandon knew that there was scope to build something bigger using the community he had created, this is what led to him launching his own e-commerce store.</p><p>Brandon began by dropshipping products from the artisanal brands he had previously done endorsements with. After seeing how well that worked he slowly expanded to creating his own range of products. Currently, about 70-80% of Vintage Gentlemen’s range of products are manufactured in-house.</p><h2>3 Things That Have Helped Brandon Build a Successful Business</h2><p>With a following of over 240,000 followers on Instagram, Vintage Gentlemen has grown immensely since it began. What was once an influencer account is now a fully functional e-commerce store that manufactures most of its in-house products. Here are three key factors that have helped Brandon fuel Vintage Gentlemen’s growth:</p><p><strong>Reinvesting money back into the business</strong>: Despite the success of Vintage Gentlemen, Brandon has still retained his job in the insurance industry. His job allows him to fund his own lifestyle without needing any money from Vintage Gentlemen enabling him to reinvest all the profits into growing the business.</p><p><strong>Leveraging organic social media platforms to build a community</strong>: Vintage Gentlemen might have gone from being a lifestyle social media account to a full-fledged brand but they haven’t forgotten their roots. In fact, Vintage Gentlemen has expanded its social media reach by focusing on TikTok as well. Their strong social media presence and use of other social media creators to aid their growth has helped them build a community.</p><p><strong>Finding a balance between paid and organic content marketing</strong>:Since Vintage Gentlemen already had an existing community of followers that supported the brand from its inception, Brandon spent the first few years focusing on fine-tuning the e-commerce operations. He set up other paid marketing channels like Google Ads to drive more leads, and email marketing to convert/retain these leads. His end goal is to create a brand that has both strong paid marketing as well as an enriched library of content that's engaging enough to build a community in the men’s lifestyle space.</p><h2>Brandon’s Advice to Creators Looking To Start Their Own Brand</h2><p>We asked Brandon what his main advice would be to content creators looking to start their own brand with very little capital. Here’s what they had to say:</p><ul><li>Have a strategic approach to starting your business.</li><li>Consider drop shipping to save initial start-up costs, invest in a basic Shopify plan, and look at low-risk methods of bootstrapping your business.</li><li>Your initial focus needs to be on grabbing user attention and creating a community around your brand.</li><li>The key is to find creative ways to build your business.</li></ul><p>Catch Brandon and Daniel’s entire conversation by listening to this episode.</p><p>To know more about Vintage Gentlemen check out their website:</p><p><a href="https://www.thevintagegentlemen.com/"><ins>https://www.thevintagegentlemen.com/</ins></a></p><p>Follow Brandon on LinkedIn:</p><p><a href="https://www.linkedin.com/in/brandon-higginbotham-031118197/"><ins>https://www.linkedin.com/in/brandon-higginbotham-031118197/</ins></a></p><p>Follow Daniel Budai</p><p>Daniel’s LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s YouTube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Daniel’s Newsletter</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#124 Michael Muscari From NanoNutra: 3 Strategies To Market A Supplement Brand</title>
			<itunes:title>#124 Michael Muscari From NanoNutra: 3 Strategies To Market A Supplement Brand</itunes:title>
			<pubDate>Thu, 01 Sep 2022 14:10:15 GMT</pubDate>
			<itunes:duration>21:31</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/118fd13a-571e-44a7-afd6-006874f39ed0/media.mp3" length="42046679" type="audio/mpeg"/>
			<guid isPermaLink="false">118fd13a-571e-44a7-afd6-006874f39ed0</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/124</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9ce</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmZo2tCCw/5xXgMlE459eCP]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>124</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9ce.jpg"/>
			<description><![CDATA[<h2>#124 Michael Muscari From NanoNutra: 3 Strategies To Market A Supplement Brand</h2><p>Did you know that 77% of Americans take at least one supplement? The supplement industry is booming, it’s valued at over $163 billion in 2022, and it’s predicted to grow at a compounded annual growth rate of 8.4% in the next eight years.</p><p>Supplements are great for your health, and running a supplement business can help you generate immense wealth! In this episode of The Ecom Show, we’re going to be scratching the surface on how you can create a name for yourself in this extremely lucrative and competitive industry.</p><p>Michael Muscari, the founder and CEO of the premium Liposomal Vitamins and Dietary Supplements brand NanoNutra will be joining our podcast host and CEO, Daniel Budai, to share some proven strategies that can help you market a supplement brand.</p><p>Tune in to this episode to learn more about:</p><p>✅ Michael’s Journey With NanoNutra</p><p>✅ 3 Strategies To Market A Supplement Brand</p><p>✅ Michael’s Advice To New Entrepreneurs</p><h2>Michael’s Journey With NanoNutra</h2><p>Michael worked as a financial advisor for a couple of years but he wasn’t too happy working a job where everything depended on the market’s volatility, so he started venturing out and landed a gig with an ad agency. At the same time, he was also working as a freelancer for a supplement company who were in the diet and weight loss space.</p><p>That’s where he got his first introduction to the world of e-commerce. Around the same time he stumbled upon the famous book, The Four Hour Work Week by Tim Ferriss. Determined to live by the four-hour philosophy, Michael decided to take control of his own life and started his own e-commerce venture.</p><p>Michael’s first venture was called ImmunitySport+ where he focused on creating a niche in the supplement market with his single green immunity tablet. By the time he got this brand up and running, he’d become an expert at SEO and selling on Amazon. He then launched his second fitness and wellness brand called Healthy Start. Healthy Start focused on a wider range of products. His business now exhibited over a dozen supplement products. He realized that he had cracked the code with his research on nanotechnology and liposomal supplements, and decided to go all in.</p><p>He sold off all the other assets and moved his sole focus to building NanoNutra.</p><p>NanoNutra is a premium Liposomal Vitamins and Dietary Supplements brand. Most oral supplements are unable to help human bodies retain 80% of the nutrients they consume through the pill. Michael’s research on liposomal technology helped him find a solution to this problem which led to him starting NanoNutra. They now sell a full line of supplements, all using liposomal technology.</p><h2>3 Strategies To Market A Supplement Brand</h2><p>The supplement industry is highly competitive and diluted. There are a ton of new brands springing up everyday and making a name for yourself requires strategic brand positioning and effort. We asked Michael to share the marketing secrets that he’s picked up over the years of working in this industry.</p><p>Here are the three strategies that he’s used to grow NanoNutra:</p><ol><li><strong>Focus on Education</strong>: NanoNutra uses a combination of technology and natural nutrients to create supplements that aid your fitness journey. Since they’re an early adopter of the Liposomal technology they focus heavily on <strong>educating consumers</strong> about the benefits and real life value of their products. They’re <strong>extremely transparent</strong> about what goes into their supplements, the results that customers can expect, and the process of how their supplements work. Michael also sends out a lot of high value emails to his subscribers to share credible information that can help them enhance their fitness and wellness journey.</li><li><strong>Get Endorsements</strong>: NanoNutra focused on getting doctors, nutritionists and fitness coaches to endorse their supplements. They prioritized creating <strong>high-value content</strong> from credible fitness and wellness personalities over spending on influencer outreach. This has helped them build trust.</li><li><strong>Create Subscriptions or Value-Packs</strong>:Supplements are something that you require on a cyclical basis. NanoNutra recognized this and created subscription packs that have helped them create a base of returning customers. They also provide discounted prices on variety packs to encourage customers to test their wide range of supplements.</li></ol><h2>Michael’s Advice To New Entrepreneurs</h2><p>We asked Michael what his advice would be to new entrepreneurs. Here’s what he had to say:</p><p>“<em>You have to have a lot of passion for whatever it is you choose to do or sell. You know, if you're just trying to make easy money, it's going to be very short lived if you find it at all</em>.”</p><p>Find something that aligns with you and your values that you feel comfortable selling to other people. E-commerce has gotten nuanced and you need to be able to completely get behind your product to be able to create a solid brand which is why you should chase something that you’re passionate about.</p><p>Michael even has a free course called, The Purpose Method, that helps individuals find their true calling. You can check it out by clicking <a href="https://thepurposemethod.thinkific.com/courses/the-purpose-method?ref=f13f64#:~:text=The%20Purpose%20Method%20is%20a,'"><ins>here</ins></a>.</p><p>Thanks for tuning in to this episode of The Ecom Show.</p><p>Before we go, here’s a special cheat sheet to help you audit your Klaviyo account.</p><p><a href="https://www.thebudaimedia.com/cheatsheet">https://www.thebudaimedia.com/cheatsheet</a></p><p>Follow Michael on LinkedIN.</p><p><a href="https://www.linkedin.com/in/michaelmuscari/"><ins>https://www.linkedin.com/in/michaelmuscari/</ins></a></p><p>Visit NanoNutra</p><p><a href="https://www.nanonutrausa.com/"><ins>https://www.nanonutrausa.com/</ins></a></p><p>Follow Daniel Budai</p><p>Daniel’s LinkedIN</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s Youtube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Daniel’s Newsletter</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h2>#124 Michael Muscari From NanoNutra: 3 Strategies To Market A Supplement Brand</h2><p>Did you know that 77% of Americans take at least one supplement? The supplement industry is booming, it’s valued at over $163 billion in 2022, and it’s predicted to grow at a compounded annual growth rate of 8.4% in the next eight years.</p><p>Supplements are great for your health, and running a supplement business can help you generate immense wealth! In this episode of The Ecom Show, we’re going to be scratching the surface on how you can create a name for yourself in this extremely lucrative and competitive industry.</p><p>Michael Muscari, the founder and CEO of the premium Liposomal Vitamins and Dietary Supplements brand NanoNutra will be joining our podcast host and CEO, Daniel Budai, to share some proven strategies that can help you market a supplement brand.</p><p>Tune in to this episode to learn more about:</p><p>✅ Michael’s Journey With NanoNutra</p><p>✅ 3 Strategies To Market A Supplement Brand</p><p>✅ Michael’s Advice To New Entrepreneurs</p><h2>Michael’s Journey With NanoNutra</h2><p>Michael worked as a financial advisor for a couple of years but he wasn’t too happy working a job where everything depended on the market’s volatility, so he started venturing out and landed a gig with an ad agency. At the same time, he was also working as a freelancer for a supplement company who were in the diet and weight loss space.</p><p>That’s where he got his first introduction to the world of e-commerce. Around the same time he stumbled upon the famous book, The Four Hour Work Week by Tim Ferriss. Determined to live by the four-hour philosophy, Michael decided to take control of his own life and started his own e-commerce venture.</p><p>Michael’s first venture was called ImmunitySport+ where he focused on creating a niche in the supplement market with his single green immunity tablet. By the time he got this brand up and running, he’d become an expert at SEO and selling on Amazon. He then launched his second fitness and wellness brand called Healthy Start. Healthy Start focused on a wider range of products. His business now exhibited over a dozen supplement products. He realized that he had cracked the code with his research on nanotechnology and liposomal supplements, and decided to go all in.</p><p>He sold off all the other assets and moved his sole focus to building NanoNutra.</p><p>NanoNutra is a premium Liposomal Vitamins and Dietary Supplements brand. Most oral supplements are unable to help human bodies retain 80% of the nutrients they consume through the pill. Michael’s research on liposomal technology helped him find a solution to this problem which led to him starting NanoNutra. They now sell a full line of supplements, all using liposomal technology.</p><h2>3 Strategies To Market A Supplement Brand</h2><p>The supplement industry is highly competitive and diluted. There are a ton of new brands springing up everyday and making a name for yourself requires strategic brand positioning and effort. We asked Michael to share the marketing secrets that he’s picked up over the years of working in this industry.</p><p>Here are the three strategies that he’s used to grow NanoNutra:</p><ol><li><strong>Focus on Education</strong>: NanoNutra uses a combination of technology and natural nutrients to create supplements that aid your fitness journey. Since they’re an early adopter of the Liposomal technology they focus heavily on <strong>educating consumers</strong> about the benefits and real life value of their products. They’re <strong>extremely transparent</strong> about what goes into their supplements, the results that customers can expect, and the process of how their supplements work. Michael also sends out a lot of high value emails to his subscribers to share credible information that can help them enhance their fitness and wellness journey.</li><li><strong>Get Endorsements</strong>: NanoNutra focused on getting doctors, nutritionists and fitness coaches to endorse their supplements. They prioritized creating <strong>high-value content</strong> from credible fitness and wellness personalities over spending on influencer outreach. This has helped them build trust.</li><li><strong>Create Subscriptions or Value-Packs</strong>:Supplements are something that you require on a cyclical basis. NanoNutra recognized this and created subscription packs that have helped them create a base of returning customers. They also provide discounted prices on variety packs to encourage customers to test their wide range of supplements.</li></ol><h2>Michael’s Advice To New Entrepreneurs</h2><p>We asked Michael what his advice would be to new entrepreneurs. Here’s what he had to say:</p><p>“<em>You have to have a lot of passion for whatever it is you choose to do or sell. You know, if you're just trying to make easy money, it's going to be very short lived if you find it at all</em>.”</p><p>Find something that aligns with you and your values that you feel comfortable selling to other people. E-commerce has gotten nuanced and you need to be able to completely get behind your product to be able to create a solid brand which is why you should chase something that you’re passionate about.</p><p>Michael even has a free course called, The Purpose Method, that helps individuals find their true calling. You can check it out by clicking <a href="https://thepurposemethod.thinkific.com/courses/the-purpose-method?ref=f13f64#:~:text=The%20Purpose%20Method%20is%20a,'"><ins>here</ins></a>.</p><p>Thanks for tuning in to this episode of The Ecom Show.</p><p>Before we go, here’s a special cheat sheet to help you audit your Klaviyo account.</p><p><a href="https://www.thebudaimedia.com/cheatsheet">https://www.thebudaimedia.com/cheatsheet</a></p><p>Follow Michael on LinkedIN.</p><p><a href="https://www.linkedin.com/in/michaelmuscari/"><ins>https://www.linkedin.com/in/michaelmuscari/</ins></a></p><p>Visit NanoNutra</p><p><a href="https://www.nanonutrausa.com/"><ins>https://www.nanonutrausa.com/</ins></a></p><p>Follow Daniel Budai</p><p>Daniel’s LinkedIN</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s Youtube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Daniel’s Newsletter</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#123 Matt Edmundson: Scale and Sell Your Business In These 7 Steps</title>
			<itunes:title>#123 Matt Edmundson: Scale and Sell Your Business In These 7 Steps</itunes:title>
			<pubDate>Thu, 25 Aug 2022 15:36:19 GMT</pubDate>
			<itunes:duration>28:24</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/eae08d5b-b442-4cce-bbaa-124bd6f3041e/media.mp3" length="55946278" type="audio/mpeg"/>
			<guid isPermaLink="false">eae08d5b-b442-4cce-bbaa-124bd6f3041e</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/123</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9cf</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jm3hmPD32jNJaFb00Mnklb2]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>123</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9cf.jpg"/>
			<description><![CDATA[<h1>#123 Matt Edmundson: Scale and Sell Your Business In These 7 Steps</h1><p>Hey Budai Nation!</p><p>Welcome to The Ecom Show. If you’re new here, The Ecom Show is a weekly e-commerce podcast series hosted by Daniel Budai where he invites new speakers each week to talk about their experiences and share their expert insights on <strong>trending ecommerce topics</strong>. This show is sponsored by Budai Media, a retention marketing agency that helps customer obsessed e-commerce brands grow with email and SMS marketing.</p><p>If you’re a regular, welcome back! We have an exciting episode lined up for you. We’ve got Matt Edmundson, a serial e-com entrepreneur, founder of a successful e-commerce agency, and e-commerce coach, here with us today to talk about his 7-step strategy to successfully scale and sell a brand.</p><p>Tune in to this episode to learn more about:</p><p>✅ Matt’s eCommerce Adventures</p><p>✅ The 7-Step Guide to Scale and Sell Your Business</p><p>✅ How Livestreaming Can Help You Stand Out</p><p>Let’s jump right in!</p><h2>Matt’s eCommerce Adventures</h2><p>Matt was bitten by the entrepreneurial bug at an early age. His first venture began while he was still in school. He started a candy shop and was so successful that he was asked to stop because his school decided to start their own candy store.</p><p>But it was <strong>back in the last nineties when he properly got into e-commerce</strong>. Matt was working as a salesperson for a company that designed and installed saunas when he was approached by a friend that needed some help with building a website for their church. He offered to help his friend build this website in exchange for his friend sponsoring the software required to launch it.</p><p>Matt taught himself how to code and <strong>built a functioning website using Dreamweaver</strong>. He then thought about <strong>taking his knowledge of building a website to create his own ecommerce store</strong>, but he had one problem, he didn’t have a product to sell.</p><p><strong>Matt approached a business that sold tanning lotions and started selling their product through his ecommerce store. This worked out fairly well, and he ended up selling the website to the business he sourced the products from. That was twenty years ago.</strong></p><p>Currently, he’s the founder and CEO of Aurion Digital, a group of e-commerce services companies dedicated to helping companies grow online. He’s also <strong>an e-commerce coach, serial entrepreneur, an avid podcaster, and a pastor</strong>.</p><h2>The 7-Step Guide to Scale and Sell Your Business</h2><p>Matt Edmundson has <strong>generated over $50,000,000+ in sales revenue</strong> through his combined e-commerce ventures. He’s set up, built, sold, or failed at 19 e-commerce websites in various forms, and has decades of global experience in the world of e-commerce. All his years of mastering the world of e-commerce has helped him devise a 7-step guide to help scale and sell businesses.</p><p><strong>Here are the seven steps</strong>:</p><p><strong>Step 1, The Story</strong>: Before you start your business ask yourself what your brand is all about. Do a thorough research of the market you’re entering, and figure out how you plan to position yourself.</p><p><strong>Step 2, The Product</strong>: Make sure that you understand the product you’re trying to sell before you hit the market. Anticipate the demand for the product you’re trying to create or sell, and ensure that you’re knowledgeable enough to be an expert in that field.</p><p><strong>Step 3, The Website</strong>: Research on which platform fits your needs the best and create a website to start selling your product.</p><p><strong>Step 4, Marketing</strong>: Figure out your go-to strategy for digital marketing and create a presence on platforms that your target audience are the most active on.</p><p><strong>Step 5, Engagement</strong>: This stage focuses on how you can maximize your investment by generating more value out of your leads. How do you get a customer to keep coming back to your brand? It basically talks about how businesses can formulate a strategy to continue selling to their existing customers.</p><p><strong>Step 6, Customer Experience</strong>: One of the most important steps that most big businesses struggle with. In this stage, Matt talks about all the tiny actions that create a lasting impression on customers, and the steps that businesses can take to elevate their customers’ shopping experience.</p><p><strong>Step 7, Growth</strong>: In this stage, Matt shares how businesses can scale and repeat the success they received from the previous six stages to grow their business. He deep dives into what gives successful businesses the cutting edge over the rest in the market.</p><h2>How Livestreaming Can Help You Stand Out</h2><p>Live Streaming is a great way for brands to engage with customers in real-time. Platforms like Facebook, Instagram, and LinkedIn allow businesses to engage with a live audience and are becoming increasingly popular platforms for brands to introduce their new collections, or even address their audience about upcoming news.</p><p>Matt Edmundson’s <strong>number 1 advice to e-commerce businesses this year is to pay attention to live streaming</strong>, and find a way to incorporate it with their website. He believes this could be one of the best ways for brands to stand out in the near future. Live streaming allows business owners to turn their own business into a QVC kind of set up, and has great potential to not only help businesses increase their sales but to also positively impact their engagement.</p><p>That’s all for this episode of The Ecom Show.</p><p>If you enjoyed this episode, you can check out all our previous ones by clicking <a href="https://www.thebudaimedia.com/podcast"><ins>here</ins></a>.</p><p>Follow Matt Edmundson</p><p>Website:</p><p><a href="https://www.mattedmundson.com/"><ins>https://www.mattedmundson.com/</ins></a></p><p>Twitter:</p><p><a href="https://twitter.com/mattedmundson"><ins>https://twitter.com/mattedmundson</ins></a></p><p>Instagram:</p><p><a href="https://www.instagram.com/mattedmundson/"><ins>https://www.instagram.com/mattedmundson/</ins></a></p><p>Youtube:</p><p><a href="https://www.youtube.com/mattedmundson"><ins>https://www.youtube.com/mattedmundson</ins></a></p><p>Visit Aurion Digital:</p><p><a href="https://auriondigital.com/"><ins>https://auriondigital.com/</ins></a></p><p>Follow Daniel Budai</p><p>LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Youtube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Newsletter</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#123 Matt Edmundson: Scale and Sell Your Business In These 7 Steps</h1><p>Hey Budai Nation!</p><p>Welcome to The Ecom Show. If you’re new here, The Ecom Show is a weekly e-commerce podcast series hosted by Daniel Budai where he invites new speakers each week to talk about their experiences and share their expert insights on <strong>trending ecommerce topics</strong>. This show is sponsored by Budai Media, a retention marketing agency that helps customer obsessed e-commerce brands grow with email and SMS marketing.</p><p>If you’re a regular, welcome back! We have an exciting episode lined up for you. We’ve got Matt Edmundson, a serial e-com entrepreneur, founder of a successful e-commerce agency, and e-commerce coach, here with us today to talk about his 7-step strategy to successfully scale and sell a brand.</p><p>Tune in to this episode to learn more about:</p><p>✅ Matt’s eCommerce Adventures</p><p>✅ The 7-Step Guide to Scale and Sell Your Business</p><p>✅ How Livestreaming Can Help You Stand Out</p><p>Let’s jump right in!</p><h2>Matt’s eCommerce Adventures</h2><p>Matt was bitten by the entrepreneurial bug at an early age. His first venture began while he was still in school. He started a candy shop and was so successful that he was asked to stop because his school decided to start their own candy store.</p><p>But it was <strong>back in the last nineties when he properly got into e-commerce</strong>. Matt was working as a salesperson for a company that designed and installed saunas when he was approached by a friend that needed some help with building a website for their church. He offered to help his friend build this website in exchange for his friend sponsoring the software required to launch it.</p><p>Matt taught himself how to code and <strong>built a functioning website using Dreamweaver</strong>. He then thought about <strong>taking his knowledge of building a website to create his own ecommerce store</strong>, but he had one problem, he didn’t have a product to sell.</p><p><strong>Matt approached a business that sold tanning lotions and started selling their product through his ecommerce store. This worked out fairly well, and he ended up selling the website to the business he sourced the products from. That was twenty years ago.</strong></p><p>Currently, he’s the founder and CEO of Aurion Digital, a group of e-commerce services companies dedicated to helping companies grow online. He’s also <strong>an e-commerce coach, serial entrepreneur, an avid podcaster, and a pastor</strong>.</p><h2>The 7-Step Guide to Scale and Sell Your Business</h2><p>Matt Edmundson has <strong>generated over $50,000,000+ in sales revenue</strong> through his combined e-commerce ventures. He’s set up, built, sold, or failed at 19 e-commerce websites in various forms, and has decades of global experience in the world of e-commerce. All his years of mastering the world of e-commerce has helped him devise a 7-step guide to help scale and sell businesses.</p><p><strong>Here are the seven steps</strong>:</p><p><strong>Step 1, The Story</strong>: Before you start your business ask yourself what your brand is all about. Do a thorough research of the market you’re entering, and figure out how you plan to position yourself.</p><p><strong>Step 2, The Product</strong>: Make sure that you understand the product you’re trying to sell before you hit the market. Anticipate the demand for the product you’re trying to create or sell, and ensure that you’re knowledgeable enough to be an expert in that field.</p><p><strong>Step 3, The Website</strong>: Research on which platform fits your needs the best and create a website to start selling your product.</p><p><strong>Step 4, Marketing</strong>: Figure out your go-to strategy for digital marketing and create a presence on platforms that your target audience are the most active on.</p><p><strong>Step 5, Engagement</strong>: This stage focuses on how you can maximize your investment by generating more value out of your leads. How do you get a customer to keep coming back to your brand? It basically talks about how businesses can formulate a strategy to continue selling to their existing customers.</p><p><strong>Step 6, Customer Experience</strong>: One of the most important steps that most big businesses struggle with. In this stage, Matt talks about all the tiny actions that create a lasting impression on customers, and the steps that businesses can take to elevate their customers’ shopping experience.</p><p><strong>Step 7, Growth</strong>: In this stage, Matt shares how businesses can scale and repeat the success they received from the previous six stages to grow their business. He deep dives into what gives successful businesses the cutting edge over the rest in the market.</p><h2>How Livestreaming Can Help You Stand Out</h2><p>Live Streaming is a great way for brands to engage with customers in real-time. Platforms like Facebook, Instagram, and LinkedIn allow businesses to engage with a live audience and are becoming increasingly popular platforms for brands to introduce their new collections, or even address their audience about upcoming news.</p><p>Matt Edmundson’s <strong>number 1 advice to e-commerce businesses this year is to pay attention to live streaming</strong>, and find a way to incorporate it with their website. He believes this could be one of the best ways for brands to stand out in the near future. Live streaming allows business owners to turn their own business into a QVC kind of set up, and has great potential to not only help businesses increase their sales but to also positively impact their engagement.</p><p>That’s all for this episode of The Ecom Show.</p><p>If you enjoyed this episode, you can check out all our previous ones by clicking <a href="https://www.thebudaimedia.com/podcast"><ins>here</ins></a>.</p><p>Follow Matt Edmundson</p><p>Website:</p><p><a href="https://www.mattedmundson.com/"><ins>https://www.mattedmundson.com/</ins></a></p><p>Twitter:</p><p><a href="https://twitter.com/mattedmundson"><ins>https://twitter.com/mattedmundson</ins></a></p><p>Instagram:</p><p><a href="https://www.instagram.com/mattedmundson/"><ins>https://www.instagram.com/mattedmundson/</ins></a></p><p>Youtube:</p><p><a href="https://www.youtube.com/mattedmundson"><ins>https://www.youtube.com/mattedmundson</ins></a></p><p>Visit Aurion Digital:</p><p><a href="https://auriondigital.com/"><ins>https://auriondigital.com/</ins></a></p><p>Follow Daniel Budai</p><p>LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Youtube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Newsletter</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#122 Alex Bortoluzzi From Krakatoa: How to Build an Apparel Brand From Scratch</title>
			<itunes:title>#122 Alex Bortoluzzi From Krakatoa: How to Build an Apparel Brand From Scratch</itunes:title>
			<pubDate>Thu, 18 Aug 2022 11:19:49 GMT</pubDate>
			<itunes:duration>26:07</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/eac7526a-cf96-4ec8-b66f-4e8fbc8ad4ff/media.mp3" length="51116521" type="audio/mpeg"/>
			<guid isPermaLink="false">eac7526a-cf96-4ec8-b66f-4e8fbc8ad4ff</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/122</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9d0</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jndy8sB9wnDgYbZHa5UrlYN]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>122</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9d0.jpg"/>
			<description><![CDATA[<h1>#122 Alex Bortoluzzi From Krakatoa: How to Build an Apparel Brand From Scratch</h1><p>Hey Budai Nation,</p><p>Welcome to The Ecom Show! A place where you can discover a new e-com story each Thursday. This podcast is sponsored by <a href="https://www.thebudaimedia.com/"><ins>Budai Media</ins></a>, a growing retention marketing agency that helps e-commerce businesses boost their sales with email and SMS marketing.</p><p>This week, <strong>chief underwear specialist, </strong><a href="https://www.linkedin.com/in/alexbortoluzzi/"><strong><ins>Alex Bortoluzzi</ins></strong></a>, will be joining our podcast host and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a>. Alex will be getting personal about his personal wear brand Krakatoa’s story. <a href="https://krakatoaunderwear.com/"><strong><ins>Krakatoa</ins></strong></a><strong> is a unique men’s underwear brand</strong> that’s won over customers with its honest approach and attention to detail.</p><p>Tune in to learn more about:</p><p>✅ How Alex Founded Krakatoa</p><p>✅ How to Win Over Customers Without Discounts</p><p>✅ 4 Product Design Takeaways From Krakatoa</p><h2>How Alex Founded Krakatoa</h2><p>Alex’s entrepreneurial journey began after he left college. He studied computer science in Brazil and then got a job working with computer graphics back in the 80s. He was always inclined toward computers, and he started two companies early in his career. First, he had a motion graphics and advertising and broadcasting company. Needing a new challenge, he relocated to the USA and searched for game designing jobs. He worked with several big gaming companies like Treyarch and Activision and even ventured out on his own to create mobile games from scratch.</p><p>However, Alex wanted a change from the tech industry and was looking for a fresh project to dive into. He’d always struggled with finding the perfect pair of underwear and realized there was space for innovation in the men’s personal wear industry. He began researching patterns, fabrics, and the male anatomy and eventually started Krakatoa.</p><p>Krakatoa is named after the world’s most powerful volcano that’s located in Indonesia. Alex connected with the name because he felt that his underwear line was the perfect blend between power and beauty, and he believed that a name that connects with eruptions and loud noises would resonate with his male audience.</p><p>Alex built Krakatoa without any prior experience in the fashion industry. He put a lot of work into finding what the existing market was lacking and created a superior product by testing out various fabrics, cuts, and styles with multiple prototypes. He’s majorly a one-man show that’s done everything from creating the website to photographing his products. He’s very personally involved in the brand’s story and growth which has helped him create a strong bond with all his customers.</p><h2>How to Win Over Customers Without Discounts</h2><p>Krakatoa is a unique brand because they don’t use discounts or sales to attract customers. Alex has always believed in creating a strong brand identity and feels that his community might feel cheated if they see the products they’ve bought go on a clearance sale just a few months after their purchase. This is why he keeps his pricing consistent.</p><p>Alex found his target audience and has designed all his marketing to fit what resonates with them the best. He realized that his core audience were men between the age of 30-60 year old. Everything from his product design to the messaging he uses in his ads and emails is catered to them.</p><p>He developed his product after testing other underwear from brands across the world. Alex approached different manufacturers from different parts of the world and created various samples before landing up with the perfect prototype for his product. His goal from the start has been to create underwear that delivers the ultimate level of comfort.</p><p>His collection consists of solid colors with minimal print because he’s catering to an older audience. His <strong>brand’s advertising and tone of voice have always been educational</strong> to highlight the advantages of shifting to Krakatoa in a straightforward manner, and it’s <strong>worked really well for him because he now has a community of loyal customers</strong>. He frequently engages with this community through weekly email campaigns that he works on himself.</p><p>While Krakatoa doesn’t offer discounts, their products are very competitively priced, which attracts customers all year round. The secret behind Alex’s success with Krakatoa is his attention to detail and commitment to his brand. He’s consistently working towards improving his product and is very personally involved in most aspects of its growth. The way to create a successful brand without relying too much on discounts is through knowing your target audience and personalizing everything to build strong brand loyalty.</p><h2>4 Product Design Takeaways From Krakatoa</h2><p>As we mentioned earlier, Alex has a great eye for detail. He’s managed to successfully create a men’s underwear brand without any prior knowledge or professional experience in the garment industry. This has been possible only through thorough research and unwavering interest in wanting to improve. Here are four product design takeaways from Krakatoa that give it the cutting edge needed to thrive in the fashion industry:</p><ol><li><strong>Experimentation</strong>: Alex isn’t afraid to use products that his competitors haven’t tried. He also prioritizes the quality of fabrics over their price.</li><li><strong>Product testing</strong>: Alex ensures that he personally tests out every new style or fabric that he’s planning to launch. You’re your first customer; if you’re not satisfied with your product, no one else would be. He also gifts samples to people around him to get honest feedback on his products from people across different body shapes.</li><li><strong>Research</strong>: Alex makes it a point to consistently update himself with whatever’s new and trending in the market. He not only researches his competitors but also keeps an eye out for new fabrics, styles, and designs to innovate and inspire his new collections.</li><li><strong>Feedback</strong>: Alex makes it a point to incorporate the feedback he receives from customers. His main goal is to solve the problem of finding comfortable underwear for men, and he’s extremely open to feedback that can help him improve Krakatoa. For instance, he redesigned the underwear pouch in his upcoming collection as some customers requested roomier underwear.</li></ol><p>That’s all for this week’s episode of The Ecom Show. Make sure to check out <a href="https://krakatoaunderwear.com/"><ins>Krakatoa</ins></a>.</p><p>To learn more about Alex, follow him on <a href="https://www.linkedin.com/in/alexbortoluzzi/"><ins>LinkedIn</ins></a>.</p><p>Thanks for tuning in!</p><p>We release new episodes every Thursday. Meanwhile, if you feel like listening to some of our other podcast episodes, <a href="https://www.thebudaimedia.com/podcast"><ins>click here</ins></a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#122 Alex Bortoluzzi From Krakatoa: How to Build an Apparel Brand From Scratch</h1><p>Hey Budai Nation,</p><p>Welcome to The Ecom Show! A place where you can discover a new e-com story each Thursday. This podcast is sponsored by <a href="https://www.thebudaimedia.com/"><ins>Budai Media</ins></a>, a growing retention marketing agency that helps e-commerce businesses boost their sales with email and SMS marketing.</p><p>This week, <strong>chief underwear specialist, </strong><a href="https://www.linkedin.com/in/alexbortoluzzi/"><strong><ins>Alex Bortoluzzi</ins></strong></a>, will be joining our podcast host and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a>. Alex will be getting personal about his personal wear brand Krakatoa’s story. <a href="https://krakatoaunderwear.com/"><strong><ins>Krakatoa</ins></strong></a><strong> is a unique men’s underwear brand</strong> that’s won over customers with its honest approach and attention to detail.</p><p>Tune in to learn more about:</p><p>✅ How Alex Founded Krakatoa</p><p>✅ How to Win Over Customers Without Discounts</p><p>✅ 4 Product Design Takeaways From Krakatoa</p><h2>How Alex Founded Krakatoa</h2><p>Alex’s entrepreneurial journey began after he left college. He studied computer science in Brazil and then got a job working with computer graphics back in the 80s. He was always inclined toward computers, and he started two companies early in his career. First, he had a motion graphics and advertising and broadcasting company. Needing a new challenge, he relocated to the USA and searched for game designing jobs. He worked with several big gaming companies like Treyarch and Activision and even ventured out on his own to create mobile games from scratch.</p><p>However, Alex wanted a change from the tech industry and was looking for a fresh project to dive into. He’d always struggled with finding the perfect pair of underwear and realized there was space for innovation in the men’s personal wear industry. He began researching patterns, fabrics, and the male anatomy and eventually started Krakatoa.</p><p>Krakatoa is named after the world’s most powerful volcano that’s located in Indonesia. Alex connected with the name because he felt that his underwear line was the perfect blend between power and beauty, and he believed that a name that connects with eruptions and loud noises would resonate with his male audience.</p><p>Alex built Krakatoa without any prior experience in the fashion industry. He put a lot of work into finding what the existing market was lacking and created a superior product by testing out various fabrics, cuts, and styles with multiple prototypes. He’s majorly a one-man show that’s done everything from creating the website to photographing his products. He’s very personally involved in the brand’s story and growth which has helped him create a strong bond with all his customers.</p><h2>How to Win Over Customers Without Discounts</h2><p>Krakatoa is a unique brand because they don’t use discounts or sales to attract customers. Alex has always believed in creating a strong brand identity and feels that his community might feel cheated if they see the products they’ve bought go on a clearance sale just a few months after their purchase. This is why he keeps his pricing consistent.</p><p>Alex found his target audience and has designed all his marketing to fit what resonates with them the best. He realized that his core audience were men between the age of 30-60 year old. Everything from his product design to the messaging he uses in his ads and emails is catered to them.</p><p>He developed his product after testing other underwear from brands across the world. Alex approached different manufacturers from different parts of the world and created various samples before landing up with the perfect prototype for his product. His goal from the start has been to create underwear that delivers the ultimate level of comfort.</p><p>His collection consists of solid colors with minimal print because he’s catering to an older audience. His <strong>brand’s advertising and tone of voice have always been educational</strong> to highlight the advantages of shifting to Krakatoa in a straightforward manner, and it’s <strong>worked really well for him because he now has a community of loyal customers</strong>. He frequently engages with this community through weekly email campaigns that he works on himself.</p><p>While Krakatoa doesn’t offer discounts, their products are very competitively priced, which attracts customers all year round. The secret behind Alex’s success with Krakatoa is his attention to detail and commitment to his brand. He’s consistently working towards improving his product and is very personally involved in most aspects of its growth. The way to create a successful brand without relying too much on discounts is through knowing your target audience and personalizing everything to build strong brand loyalty.</p><h2>4 Product Design Takeaways From Krakatoa</h2><p>As we mentioned earlier, Alex has a great eye for detail. He’s managed to successfully create a men’s underwear brand without any prior knowledge or professional experience in the garment industry. This has been possible only through thorough research and unwavering interest in wanting to improve. Here are four product design takeaways from Krakatoa that give it the cutting edge needed to thrive in the fashion industry:</p><ol><li><strong>Experimentation</strong>: Alex isn’t afraid to use products that his competitors haven’t tried. He also prioritizes the quality of fabrics over their price.</li><li><strong>Product testing</strong>: Alex ensures that he personally tests out every new style or fabric that he’s planning to launch. You’re your first customer; if you’re not satisfied with your product, no one else would be. He also gifts samples to people around him to get honest feedback on his products from people across different body shapes.</li><li><strong>Research</strong>: Alex makes it a point to consistently update himself with whatever’s new and trending in the market. He not only researches his competitors but also keeps an eye out for new fabrics, styles, and designs to innovate and inspire his new collections.</li><li><strong>Feedback</strong>: Alex makes it a point to incorporate the feedback he receives from customers. His main goal is to solve the problem of finding comfortable underwear for men, and he’s extremely open to feedback that can help him improve Krakatoa. For instance, he redesigned the underwear pouch in his upcoming collection as some customers requested roomier underwear.</li></ol><p>That’s all for this week’s episode of The Ecom Show. Make sure to check out <a href="https://krakatoaunderwear.com/"><ins>Krakatoa</ins></a>.</p><p>To learn more about Alex, follow him on <a href="https://www.linkedin.com/in/alexbortoluzzi/"><ins>LinkedIn</ins></a>.</p><p>Thanks for tuning in!</p><p>We release new episodes every Thursday. Meanwhile, if you feel like listening to some of our other podcast episodes, <a href="https://www.thebudaimedia.com/podcast"><ins>click here</ins></a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#121 Todd: This Brand Makes Millions By Helping People Breathe Better</title>
			<itunes:title>#121 Todd: This Brand Makes Millions By Helping People Breathe Better</itunes:title>
			<pubDate>Thu, 11 Aug 2022 17:33:25 GMT</pubDate>
			<itunes:duration>22:39</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/c78d8d2d-a338-4fab-90fd-ef4cfb228a14/media.mp3" length="44421217" type="audio/mpeg"/>
			<guid isPermaLink="false">c78d8d2d-a338-4fab-90fd-ef4cfb228a14</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/121</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9d1</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkYms/7CA85EuRAE7837sUp]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>121</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9d1.jpg"/>
			<description><![CDATA[<h1>#121 Todd: This Brand Makes Millions By Helping People Breathe Better</h1><p>Running a business is stressful, Todd Steinberg, the guest of this episode of The Ecom Show is in the business of helping people deal with their stress by helping them breathe better. His business, Komuso, kills anxiety one necklace at a time.</p><p>Komuso has created a huge splash in the health and wellness industry with their wearable breathing tool that’s designed to help individuals cope with their anxiety. In this episode, our founder and podcast host Daniel Budai interviews the co-founder of Komuso, Todd Steinberg, about his <strong>journey to building a million dollar brand in the health and wellness industry</strong>.</p><p>Tune in to this episode to learn more about:</p><p>🧘‍♀️ The Story Behind Komuso</p><p>✅ The Wellness Benefits of Using the Shift</p><p>💸 How to Create a Million Dollar Business From Scratch</p><h2>The Story Behind Komuso</h2><p>Todd has always struggled with anxiety, and his battle against fighting his nerves found him at the doors of a psychotherapist who introduced him to the world of meditation. Todd found it difficult to sit down and meditate in the standard way and almost gave up on it entirely until his therapist offered him with a simple alternative—a straw. He was asked to breathe through the straw for just two minutes, and observe his breathing.</p><p>Within these two minutes, Todd noticed that his body had become calmer and at peace. He was surprised to see such an immediate change by such a simple device, and he went back to share this positive revelation with his wife. His wife Vanessa suggested that this could be implemented more frequently if he had something that he could carry with him easily. Together, they got to the drawing board and tested out various lengths, materials, and shapes until they designed “The Shift”.</p><p><strong>The Shift is a one of a kind, minimalistic necklace that helps people breathe better.</strong> It acts as an anchor in an anxious moment, and gives users the constant reminder to take a moment to breathe better, think better, and feel better.</p><h2>The Wellness Benefits of Using the Shift</h2><p>The average human being has 50,000 thoughts per day and there’s a study done that says 80% of those thoughts are negative. Humans usually get caught up within the noise created by these thoughts and end up getting stressed.</p><p>Breathing is a very natural and involuntary reaction for humans, we don’t usually put too much thought into it, so when we’re stressed our breathing gets affected. When we don’t think about it, we take shallow breaths, which can agitate our nervous system and leave us in fight-or-flight mode. The Shift helps people slow down their breathing by making them conscious of it.</p><p>Slowing down your exhale can help you stop shallow breathing, and lower your anxiety and stress levels. It also helps you sleep and focus better.</p><p>The fact that it comes designed as a wearable tool ensures that users are consciously aware that they have something that can help them feel instantly calmer. This creates a positive habit that helps users calm themselves when they’re on the go.</p><p>Another major advantage of this tool is that it’s a non-tech device which is super easy to use. It gives individuals the much needed downtime from being on the screens, and makes it a suitable product for all ages.</p><h2>How to Create a Million Dollar Business From Scratch</h2><p><strong>Vanessa and Todd Steinberg bootstrapped their business with $30,000 investment, and have managed to grow it to a successful seven-figure business.</strong> They have two different products, and only six SKU’s, yet they’ve managed to make millions of dollars in sales without any funding.</p><p>Here’s how they did it:</p><p>They spent a lot of time researching and developing, “The Switch.” Vanessa Steinberg’s background as a fashion designer helped her in conceptualizing the minimalist and sleek design of the product.</p><p>Next, they focused on their messaging. They realized that they have a very unique product, and worked hard to create a resource library that educates individuals about the problem that they’re trying to solve. They even used the negative comments they received, and turned them into FAQs to address common issues people might have with their product. Their focus on creating a narrative that connects with customers on an individual level is what’s helped them create a brand rather than a trend.</p><p>Their overall approach has been to go slow and focus on growing their business in a steady and sustainable fashion. They have a very lean team with only one content head, and an agency that helps them run their paid marketing funnels working aside them.</p><p>They realized that their main hurdle would be to educate users of their product. Since the product is brand new, they had to be very strategic about the way they introduced it to the market, and that’s why they handle most of their social media commentary themselves.</p><p>To put it simply, Vanessa and Todd Steinberg, have managed to create a booming business in the health and wellness industry by finding a simple and straightforward solution to something that every individual faces on some personal level. And this all started by them seeking to solve this problem for themselves.</p><p>We hope you enjoyed listening to this episode of The Ecom Show!</p><p>You can check out our previous episodes by clicking on the link below:</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><p>Visit Komuso:</p><p><a href="https://www.komusodesign.com/"><ins>https://www.komusodesign.com/</ins></a></p><p>Follow Todd on LinkedIn:</p><p><a href="https://www.linkedin.com/in/todd-steinberg-7740265/"><ins>https://www.linkedin.com/in/todd-steinberg-7740265/</ins></a></p><p><strong>Follow Daniel Budai</strong></p><p>Daniel’s LinkedIN</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s Youtube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Daniel’s Newsletter</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#121 Todd: This Brand Makes Millions By Helping People Breathe Better</h1><p>Running a business is stressful, Todd Steinberg, the guest of this episode of The Ecom Show is in the business of helping people deal with their stress by helping them breathe better. His business, Komuso, kills anxiety one necklace at a time.</p><p>Komuso has created a huge splash in the health and wellness industry with their wearable breathing tool that’s designed to help individuals cope with their anxiety. In this episode, our founder and podcast host Daniel Budai interviews the co-founder of Komuso, Todd Steinberg, about his <strong>journey to building a million dollar brand in the health and wellness industry</strong>.</p><p>Tune in to this episode to learn more about:</p><p>🧘‍♀️ The Story Behind Komuso</p><p>✅ The Wellness Benefits of Using the Shift</p><p>💸 How to Create a Million Dollar Business From Scratch</p><h2>The Story Behind Komuso</h2><p>Todd has always struggled with anxiety, and his battle against fighting his nerves found him at the doors of a psychotherapist who introduced him to the world of meditation. Todd found it difficult to sit down and meditate in the standard way and almost gave up on it entirely until his therapist offered him with a simple alternative—a straw. He was asked to breathe through the straw for just two minutes, and observe his breathing.</p><p>Within these two minutes, Todd noticed that his body had become calmer and at peace. He was surprised to see such an immediate change by such a simple device, and he went back to share this positive revelation with his wife. His wife Vanessa suggested that this could be implemented more frequently if he had something that he could carry with him easily. Together, they got to the drawing board and tested out various lengths, materials, and shapes until they designed “The Shift”.</p><p><strong>The Shift is a one of a kind, minimalistic necklace that helps people breathe better.</strong> It acts as an anchor in an anxious moment, and gives users the constant reminder to take a moment to breathe better, think better, and feel better.</p><h2>The Wellness Benefits of Using the Shift</h2><p>The average human being has 50,000 thoughts per day and there’s a study done that says 80% of those thoughts are negative. Humans usually get caught up within the noise created by these thoughts and end up getting stressed.</p><p>Breathing is a very natural and involuntary reaction for humans, we don’t usually put too much thought into it, so when we’re stressed our breathing gets affected. When we don’t think about it, we take shallow breaths, which can agitate our nervous system and leave us in fight-or-flight mode. The Shift helps people slow down their breathing by making them conscious of it.</p><p>Slowing down your exhale can help you stop shallow breathing, and lower your anxiety and stress levels. It also helps you sleep and focus better.</p><p>The fact that it comes designed as a wearable tool ensures that users are consciously aware that they have something that can help them feel instantly calmer. This creates a positive habit that helps users calm themselves when they’re on the go.</p><p>Another major advantage of this tool is that it’s a non-tech device which is super easy to use. It gives individuals the much needed downtime from being on the screens, and makes it a suitable product for all ages.</p><h2>How to Create a Million Dollar Business From Scratch</h2><p><strong>Vanessa and Todd Steinberg bootstrapped their business with $30,000 investment, and have managed to grow it to a successful seven-figure business.</strong> They have two different products, and only six SKU’s, yet they’ve managed to make millions of dollars in sales without any funding.</p><p>Here’s how they did it:</p><p>They spent a lot of time researching and developing, “The Switch.” Vanessa Steinberg’s background as a fashion designer helped her in conceptualizing the minimalist and sleek design of the product.</p><p>Next, they focused on their messaging. They realized that they have a very unique product, and worked hard to create a resource library that educates individuals about the problem that they’re trying to solve. They even used the negative comments they received, and turned them into FAQs to address common issues people might have with their product. Their focus on creating a narrative that connects with customers on an individual level is what’s helped them create a brand rather than a trend.</p><p>Their overall approach has been to go slow and focus on growing their business in a steady and sustainable fashion. They have a very lean team with only one content head, and an agency that helps them run their paid marketing funnels working aside them.</p><p>They realized that their main hurdle would be to educate users of their product. Since the product is brand new, they had to be very strategic about the way they introduced it to the market, and that’s why they handle most of their social media commentary themselves.</p><p>To put it simply, Vanessa and Todd Steinberg, have managed to create a booming business in the health and wellness industry by finding a simple and straightforward solution to something that every individual faces on some personal level. And this all started by them seeking to solve this problem for themselves.</p><p>We hope you enjoyed listening to this episode of The Ecom Show!</p><p>You can check out our previous episodes by clicking on the link below:</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><p>Visit Komuso:</p><p><a href="https://www.komusodesign.com/"><ins>https://www.komusodesign.com/</ins></a></p><p>Follow Todd on LinkedIn:</p><p><a href="https://www.linkedin.com/in/todd-steinberg-7740265/"><ins>https://www.linkedin.com/in/todd-steinberg-7740265/</ins></a></p><p><strong>Follow Daniel Budai</strong></p><p>Daniel’s LinkedIN</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s Youtube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Daniel’s Newsletter</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#120 Sarah Vezina: How Octopied Mind Grow Their Sales 3X Each Year</title>
			<itunes:title>#120 Sarah Vezina: How Octopied Mind Grow Their Sales 3X Each Year</itunes:title>
			<pubDate>Thu, 04 Aug 2022 07:23:00 GMT</pubDate>
			<itunes:duration>18:46</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/f45ac9d8-d5fb-405a-8895-08d69d15b7dd/media.mp3" length="36744374" type="audio/mpeg"/>
			<guid isPermaLink="false">f45ac9d8-d5fb-405a-8895-08d69d15b7dd</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/120</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9d2</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmzaqe5zA0cp9rwvG9i8OBy]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>120</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9d2.jpg"/>
			<description><![CDATA[<h1>#120 Sarah Vezina: How Octopied Mind Grow Their Sales 3X Each Year</h1><p>Hey Budai Nation!</p><p>Welcome to The Ecom Show, your go-to weekly podcast series for inspiring e-commerce success stories. This week's episode is about Sarah Vezina, the co-founder of the Canadian apparel brand <a href="https://octopiedmind.com/"><ins>Octopied Mind</ins></a>.</p><p>Sarah Vezina got the idea of starting Octopied Mind while working at Shopify. Octopied Mind is a gender-inclusive, ethical apparel brand that creates hand-drawn designs in small batches. In this episode, Sarah shares the story of how this fastly growing apparel brand has managed to grow its sales revenue by 3X each year.</p><p>Tune in to this episode to learn more about:</p><p>✅ Sarah's Journey From Shopify To Octopied Mind</p><p>✅ The Secret Behind Octopied Mind's Steady Growth</p><p>✅ Sarah's #1 Advice For Entrepreneurs</p><h2>Sarah's Journey From Shopify To Octopied Mind</h2><p>Sarah dived straight into the world of e-commerce by landing a job at Shopify. She worked at Shopify for a little over a year, and during that time, she had the chance to speak with hundreds of business owners daily. This motivated her to research and start her own entrepreneurial journey.</p><p>Shopify has an extremely nurturing culture that's perfect for growing entrepreneurs. While Sarah worked at Shopify, she had access to a free website, an extensive resource library to learn, and an allowance of $500 each year to pursue her entrepreneurial journey. She used these resources to start Octopied Mind, and within a year itself, she was able to pursue her vision full time.</p><p>Sarah co-founded Octopied Mind with her best friend, Jill Davis. Their apparel brand focuses on creating meaningful conversations around mental health through hand-drawn art on apparel. Their vision has been to create a community built on acceptance and radical self-responsibility, which they've been able to successfully achieve and grow since their inception in 2018.</p><h2>The Secret Behind Octopied Mind's Steady Growth</h2><p>Octopied Mind started as a homegrown venture started by two best friends. Sarah and Jill would create hand-drawn art on preloved clothing items for each other and wear them to parties and other events. They noticed a lot of positive comments and decided to test selling these graphic shirts in small batches to friends and family. Their word-of-mouth marketing spread like wildfire, and this motivated them to go all in and launch their e-commerce store through Shopify.</p><p>Octopied Mind is now celebrating four years. They've grown their sales revenue by 3x yearly and are now available in multiple countries. Sarah attributes most of this success to their Facebook ad marketing. Facebook marketing has helped them target customers in different parts of the world and helped them discover new markets.</p><p>They also have an extremely high <strong>returning customer rate of 30%</strong>, which they've been able to maintain by creating a community around their brand. <strong>Octopied Mind has several automated email marketing flows that they set up using Klaviyo; these flows alone help them generate $30,000 revenue each month.</strong> Apart from this, they've also successfully created a community through their general brand ethos.</p><p>At its core, Octopied Mind is creating a space for individuals to speak about mental health and positivity through their gender-fluid clothing line. Their commitment to providing fair wages to their workers, ethically producing their shirts in small batches, and attention to detail regarding quality, size, and fit is what's helped them resonate with their customers. In addition, Sarah and Jill actively share their journey with their community through social media.</p><h2>Sarah's #1 Advice For Entrepreneurs</h2><p>Sarah's number one advice for entrepreneurs just starting is to focus on building a website and getting it up and running.</p><p><em>"Don't wait for the perfect website to go live. You can always make changes to keep improving your website once you go live, but it takes time to build a mailing list and get subscribers. Even a simple website is a great start because it allows you to start collecting data."</em></p><p>Her #1 advice for existing business owners is to spend more time working on your business rather than in your business.</p><p><em>"If you're spending too many hours in your business, you need to find somebody and delegate that to them. The faster you delegate, the faster you can just get back to working on your business, and that's where you see growth. That's where you see sales."</em></p><p>Thanks for tuning in to this episode of <a href="https://www.thebudaimedia.com/podcast"><strong><ins>The Ecom Show</ins></strong></a>.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong><ins>Daniel's YouTube</ins></strong></a></p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><strong><ins>Daniel's Newsletter</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#120 Sarah Vezina: How Octopied Mind Grow Their Sales 3X Each Year</h1><p>Hey Budai Nation!</p><p>Welcome to The Ecom Show, your go-to weekly podcast series for inspiring e-commerce success stories. This week's episode is about Sarah Vezina, the co-founder of the Canadian apparel brand <a href="https://octopiedmind.com/"><ins>Octopied Mind</ins></a>.</p><p>Sarah Vezina got the idea of starting Octopied Mind while working at Shopify. Octopied Mind is a gender-inclusive, ethical apparel brand that creates hand-drawn designs in small batches. In this episode, Sarah shares the story of how this fastly growing apparel brand has managed to grow its sales revenue by 3X each year.</p><p>Tune in to this episode to learn more about:</p><p>✅ Sarah's Journey From Shopify To Octopied Mind</p><p>✅ The Secret Behind Octopied Mind's Steady Growth</p><p>✅ Sarah's #1 Advice For Entrepreneurs</p><h2>Sarah's Journey From Shopify To Octopied Mind</h2><p>Sarah dived straight into the world of e-commerce by landing a job at Shopify. She worked at Shopify for a little over a year, and during that time, she had the chance to speak with hundreds of business owners daily. This motivated her to research and start her own entrepreneurial journey.</p><p>Shopify has an extremely nurturing culture that's perfect for growing entrepreneurs. While Sarah worked at Shopify, she had access to a free website, an extensive resource library to learn, and an allowance of $500 each year to pursue her entrepreneurial journey. She used these resources to start Octopied Mind, and within a year itself, she was able to pursue her vision full time.</p><p>Sarah co-founded Octopied Mind with her best friend, Jill Davis. Their apparel brand focuses on creating meaningful conversations around mental health through hand-drawn art on apparel. Their vision has been to create a community built on acceptance and radical self-responsibility, which they've been able to successfully achieve and grow since their inception in 2018.</p><h2>The Secret Behind Octopied Mind's Steady Growth</h2><p>Octopied Mind started as a homegrown venture started by two best friends. Sarah and Jill would create hand-drawn art on preloved clothing items for each other and wear them to parties and other events. They noticed a lot of positive comments and decided to test selling these graphic shirts in small batches to friends and family. Their word-of-mouth marketing spread like wildfire, and this motivated them to go all in and launch their e-commerce store through Shopify.</p><p>Octopied Mind is now celebrating four years. They've grown their sales revenue by 3x yearly and are now available in multiple countries. Sarah attributes most of this success to their Facebook ad marketing. Facebook marketing has helped them target customers in different parts of the world and helped them discover new markets.</p><p>They also have an extremely high <strong>returning customer rate of 30%</strong>, which they've been able to maintain by creating a community around their brand. <strong>Octopied Mind has several automated email marketing flows that they set up using Klaviyo; these flows alone help them generate $30,000 revenue each month.</strong> Apart from this, they've also successfully created a community through their general brand ethos.</p><p>At its core, Octopied Mind is creating a space for individuals to speak about mental health and positivity through their gender-fluid clothing line. Their commitment to providing fair wages to their workers, ethically producing their shirts in small batches, and attention to detail regarding quality, size, and fit is what's helped them resonate with their customers. In addition, Sarah and Jill actively share their journey with their community through social media.</p><h2>Sarah's #1 Advice For Entrepreneurs</h2><p>Sarah's number one advice for entrepreneurs just starting is to focus on building a website and getting it up and running.</p><p><em>"Don't wait for the perfect website to go live. You can always make changes to keep improving your website once you go live, but it takes time to build a mailing list and get subscribers. Even a simple website is a great start because it allows you to start collecting data."</em></p><p>Her #1 advice for existing business owners is to spend more time working on your business rather than in your business.</p><p><em>"If you're spending too many hours in your business, you need to find somebody and delegate that to them. The faster you delegate, the faster you can just get back to working on your business, and that's where you see growth. That's where you see sales."</em></p><p>Thanks for tuning in to this episode of <a href="https://www.thebudaimedia.com/podcast"><strong><ins>The Ecom Show</ins></strong></a>.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong><ins>Daniel's YouTube</ins></strong></a></p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><strong><ins>Daniel's Newsletter</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#119 Tyler McCourt: Wearable NFTs and eCommerce</title>
			<itunes:title>#119 Tyler McCourt: Wearable NFTs and eCommerce</itunes:title>
			<pubDate>Thu, 28 Jul 2022 15:32:21 GMT</pubDate>
			<itunes:duration>22:54</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/29776f8f-8379-46c2-bd32-ef7c98215206/media.mp3" length="44849956" type="audio/mpeg"/>
			<guid isPermaLink="false">29776f8f-8379-46c2-bd32-ef7c98215206</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/119</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9d3</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlQrjqR2mQI7aEkDyOb7r1+]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>119</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9d3.jpg"/>
			<description><![CDATA[<h1>#119 Tyler McCourt: Wearable NFTs and eCommerce</h1><p>Have you hopped onto the NFT bandwagon yet? If not, would the idea of being able to wear your NFT persuade you to purchase one?</p><p>Today’s episode is all about what happens when the internet spills over into the real world. We’ve got Tyler McCourt, the founder of Dott, here with us today to uncover the world of wearable NFTs.</p><p>Dott is an e-commerce company that enables you to create wearable merchandise using the NFTs and GIFs you own. It was founded by Tyler McCourt, who’s a serial e-commerce entrepreneur and visionary.</p><p>This episode is sponsored by Budai Media. Budai Media is a retention marketing agency that helps e-commerce stores increase their customers lifetime value through the power of email and SMS marketing.</p><p>This episode of The Ecom Show talks about:</p><p>✅ Tyler’s Journey As A Serial Entrepreneur</p><p>✅ The Easiest Way To Start A Customized Apparel Store</p><p>✅ NFTs And E-commerce</p><h2>Tyler’s Journey as a Serial Entrepreneur</h2><p>Tyler double majored in college in marketing information systems and finance—and landed straight into a corporate desk job. Realizing that he wasn’t passionate about a career in corporate, he shifted gears and found himself working with a small apparel company that designed clothes for wrestlers. Working there with a small team of just 5 employees helped him discover his interest in e-commerce and marketing technologies, and he left soon after to start his own venture.</p><p>Tyler and a friend of his started a venture called Emblem Athletic, where they helped e-commerce apparel stores automate their systems. They were able to grow this to generate a steady 7-figure revenue in a couple of years, and Tyler then proceeded to sell his shares back to his co-founder to pursue other ventures.</p><p>After exiting this space, Tyler pursued his vision of creating <strong>wearable NFTs and GIFs</strong> and launched his latest venture, Dott. He also launched Teamtime, a fully custom apparel store.</p><h2>The Easiest Way to Start a Customized Apparel Store</h2><p>Starting your own online e-commerce brand can be difficult when you don’t have a big team. Between production, design, inventory management, marketing, sales, and accounting, there are a dozen different hats entrepreneurs need to wear to get the show-up and running.</p><p>Tyler McCourt’s latest venture, Teamtime, helps individuals get started with zero upfront costs. It gives users access to a free online store and custom designs.</p><p>All they need to do is sign-up and fill out a form. Users can even outsource the logistics to Teamtime, as they offer free shipping.</p><p>In short, Teamtime lets users build a fully custom, automated storefront with personal team designers and unlimited customization options.</p><p>How do they achieve these goals? They use a combination of developers, designers, artificial intelligence, and Shopify to create your store and products. This enables them to quickly provide you with a store with up to 10 products. They’re building a massive library of editable templates and an application that allows users to create their basic templatized custom design; users can then directly speak with the in-house designers to modify their products till they’re satisfied. All of this is connected to Shopify using APIs, making it easy to set up and edit the store as the brand scales.</p><h2>NFTs and eCommerce</h2><p><strong>NFTs have been taking the world by storm</strong>. It’s already fusing technology, finance, and art together. Could it also find its place in the world of the apparel industry? Well, it already has! Tyler came up with this idea in college after attending several music festivals; he’d always notice people around him wearing cool shirts, which got him wondering as to why you couldn't wear a GIF.</p><p>He started looking into products that could do the same, and the closest he came to this were bulky LED tee shirts. He saw an opportunity to create a new product that could reinvent wearable technology, but he just didn’t have the funds to start developing it. However, he noticed the rising popularity of NFTs after he cashed out of Emblem Athletic, and he jumped at the opportunity to bring his old idea to life.</p><p>That’s how Dott was born. Dott is an e-commerce apparel store that connects with your wallet and allows you to create a personalized item of clothing with your NFT or GIF on it. Dott gives you the ability to wear your NFT out and then show off your NFT in a way that you couldn't before. It’s also great for artists because they’re able to promote the NFT in a way that they couldn’t before.</p><p>Dott is changing the way that customized e-commerce apparel stores work, and it could open a huge opportunity for artists, designers, and other NFT enthusiasts looking to fuse NFTs with a physical wearable product.</p><p>Listen to this episode of The Ecom Show to learn more about Dott and the world of wearable NFTs. It also contains information on the best automation tools and systems e-commerce stores can use to streamline their operations.</p><p>If you enjoyed this episode, make sure to check out episode 96 of The Ecom Show to know more about another extremely innovative company called Ketonia.</p><p>See you again next Thursday!</p><p>Links for the companies and people mentioned in this podcast:</p><p>Follow Tyler McCourt</p><p><a href="https://www.linkedin.com/in/tyler-mccourt/"><ins>https://www.linkedin.com/in/tyler-mccourt/</ins></a></p><p>Visit Dott</p><p><a href="https://weardott.com/"><ins>https://weardott.com/</ins></a></p><p>Visit Teamtime</p><p><a href="https://teamtime.shop/"><ins>https://teamtime.shop/</ins></a></p><p>Follow Daniel Budai</p><p>LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Youtube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Newsletter</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#119 Tyler McCourt: Wearable NFTs and eCommerce</h1><p>Have you hopped onto the NFT bandwagon yet? If not, would the idea of being able to wear your NFT persuade you to purchase one?</p><p>Today’s episode is all about what happens when the internet spills over into the real world. We’ve got Tyler McCourt, the founder of Dott, here with us today to uncover the world of wearable NFTs.</p><p>Dott is an e-commerce company that enables you to create wearable merchandise using the NFTs and GIFs you own. It was founded by Tyler McCourt, who’s a serial e-commerce entrepreneur and visionary.</p><p>This episode is sponsored by Budai Media. Budai Media is a retention marketing agency that helps e-commerce stores increase their customers lifetime value through the power of email and SMS marketing.</p><p>This episode of The Ecom Show talks about:</p><p>✅ Tyler’s Journey As A Serial Entrepreneur</p><p>✅ The Easiest Way To Start A Customized Apparel Store</p><p>✅ NFTs And E-commerce</p><h2>Tyler’s Journey as a Serial Entrepreneur</h2><p>Tyler double majored in college in marketing information systems and finance—and landed straight into a corporate desk job. Realizing that he wasn’t passionate about a career in corporate, he shifted gears and found himself working with a small apparel company that designed clothes for wrestlers. Working there with a small team of just 5 employees helped him discover his interest in e-commerce and marketing technologies, and he left soon after to start his own venture.</p><p>Tyler and a friend of his started a venture called Emblem Athletic, where they helped e-commerce apparel stores automate their systems. They were able to grow this to generate a steady 7-figure revenue in a couple of years, and Tyler then proceeded to sell his shares back to his co-founder to pursue other ventures.</p><p>After exiting this space, Tyler pursued his vision of creating <strong>wearable NFTs and GIFs</strong> and launched his latest venture, Dott. He also launched Teamtime, a fully custom apparel store.</p><h2>The Easiest Way to Start a Customized Apparel Store</h2><p>Starting your own online e-commerce brand can be difficult when you don’t have a big team. Between production, design, inventory management, marketing, sales, and accounting, there are a dozen different hats entrepreneurs need to wear to get the show-up and running.</p><p>Tyler McCourt’s latest venture, Teamtime, helps individuals get started with zero upfront costs. It gives users access to a free online store and custom designs.</p><p>All they need to do is sign-up and fill out a form. Users can even outsource the logistics to Teamtime, as they offer free shipping.</p><p>In short, Teamtime lets users build a fully custom, automated storefront with personal team designers and unlimited customization options.</p><p>How do they achieve these goals? They use a combination of developers, designers, artificial intelligence, and Shopify to create your store and products. This enables them to quickly provide you with a store with up to 10 products. They’re building a massive library of editable templates and an application that allows users to create their basic templatized custom design; users can then directly speak with the in-house designers to modify their products till they’re satisfied. All of this is connected to Shopify using APIs, making it easy to set up and edit the store as the brand scales.</p><h2>NFTs and eCommerce</h2><p><strong>NFTs have been taking the world by storm</strong>. It’s already fusing technology, finance, and art together. Could it also find its place in the world of the apparel industry? Well, it already has! Tyler came up with this idea in college after attending several music festivals; he’d always notice people around him wearing cool shirts, which got him wondering as to why you couldn't wear a GIF.</p><p>He started looking into products that could do the same, and the closest he came to this were bulky LED tee shirts. He saw an opportunity to create a new product that could reinvent wearable technology, but he just didn’t have the funds to start developing it. However, he noticed the rising popularity of NFTs after he cashed out of Emblem Athletic, and he jumped at the opportunity to bring his old idea to life.</p><p>That’s how Dott was born. Dott is an e-commerce apparel store that connects with your wallet and allows you to create a personalized item of clothing with your NFT or GIF on it. Dott gives you the ability to wear your NFT out and then show off your NFT in a way that you couldn't before. It’s also great for artists because they’re able to promote the NFT in a way that they couldn’t before.</p><p>Dott is changing the way that customized e-commerce apparel stores work, and it could open a huge opportunity for artists, designers, and other NFT enthusiasts looking to fuse NFTs with a physical wearable product.</p><p>Listen to this episode of The Ecom Show to learn more about Dott and the world of wearable NFTs. It also contains information on the best automation tools and systems e-commerce stores can use to streamline their operations.</p><p>If you enjoyed this episode, make sure to check out episode 96 of The Ecom Show to know more about another extremely innovative company called Ketonia.</p><p>See you again next Thursday!</p><p>Links for the companies and people mentioned in this podcast:</p><p>Follow Tyler McCourt</p><p><a href="https://www.linkedin.com/in/tyler-mccourt/"><ins>https://www.linkedin.com/in/tyler-mccourt/</ins></a></p><p>Visit Dott</p><p><a href="https://weardott.com/"><ins>https://weardott.com/</ins></a></p><p>Visit Teamtime</p><p><a href="https://teamtime.shop/"><ins>https://teamtime.shop/</ins></a></p><p>Follow Daniel Budai</p><p>LinkedIn</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Youtube</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Newsletter</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>The Ecom Show</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#118 Steve Dennis - Retail vs. eCommerce</title>
			<itunes:title>#118 Steve Dennis - Retail vs. eCommerce</itunes:title>
			<pubDate>Thu, 21 Jul 2022 11:26:51 GMT</pubDate>
			<itunes:duration>23:44</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/7bfa6c8d-7b82-4a53-9a25-0cde95d908b7/media.mp3" length="46398169" type="audio/mpeg"/>
			<guid isPermaLink="false">7bfa6c8d-7b82-4a53-9a25-0cde95d908b7</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/118</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9d4</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnerwtbKnAJd1li42uc23yN]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>118</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9d4.jpg"/>
			<description><![CDATA[<h1>#118 Steve Dennis - Retail vs. eCommerce</h1><p>Hey Budai Nation!</p><p>Welcome to episode 118 of The Ecom Show. This episode is a showdown between the world of retail and e-commerce. We’ve even got a celebrity guest on board to make things more interesting.</p><p>We’re beyond thrilled to share that the bestselling author, consultant, and keynote speaker, Steve Dennis, will be joining our founder and podcast host, Daniel Budai, for this incredibly stimulating and insightful conversation about the future of shopping in a rapidly evolving digital world.</p><p>So, listen in to learn more about:</p><p>✅ Professional Journey of Steve Dennis</p><p>✅ #1 Reason Why Retail Businesses Fail</p><p>✅ Takeaways From Successful Retail Businesses</p><p>✅ Retail vs. eCommerce</p><h2>Professional Journey of Steve Dennis</h2><p>Steve Dennis is a consultant, keynote speaker, and author specializing in retail and innovation. He made a name for himself in the retail space after climbing up the corporate ladder and becoming a senior executive at two major Fortune 500 retailers. He’s also the writer of the best-selling book—<strong>Remarkable Retail: How to Win &amp; Keep Customers in the Age of Disruption</strong>. He is also an esteemed consultant whose thoughts on the future of shopping are frequently shared in his role as a <strong>Forbes Senior Contributor</strong>.</p><p>Let’s backtrack to the beginning, though. Steve initially set out to pursue an education in law. However, he changed course after starting a small business with marketing guru Seth Godin during their junior year in college. Bitten by the entrepreneurial bug, Steve decided to pursue an education in business.</p><p>After this, he started working for a big consulting firm where he developed a special interest in food companies, so he got a job working in retail for “Sears, Roebuck and Company” in Chicago. Ever since, he’s continued to stay in the world of retail. Fascinated by consumer psychology, Steve has made a flourishing career for himself in the retail industry with over 30+ years of experience.</p><p>He’s currently the president of Sageberry Consulting, a strategic advisory firm that provides consulting services to the retail, fashion, and luxury industries. He’s even got his own podcast called <strong>Remarkable Retail</strong>.</p><h2>#1 Reason Why Retail Businesses Fail</h2><p>We’ve shifted to a more digitally connected world which has greatly affected consumer behavior and the way we shop. In the past, consumers were used to going to a physical store, and you know, having to gather information largely from salespeople, or their friends, or maybe a magazine, but you know, very traditional media, to see what was available. This meant that consumers had to physically run around if they wanted to explore a lot of choices.</p><p><strong>But over the last 15 or 20 years, we’ve shifted to this world of abundance where there are almost infinite choices at the tip of our fingers.</strong> So, in a world of this abundance of choice, the abundance of information to be merely very good is no longer enough. <strong>Retail businesses need to be remarkable to survive.</strong></p><p>The number one reason for retail businesses failing is mediocrity. In other words, businesses that don’t have a competitive edge or differentiating factor that makes them stand out often fail to succeed. This edge comes from offering competitive pricing, exceptional customer service, understanding the blend between the retail and digital world, and using it to enhance consumer interactions.</p><p>Businesses that fail to actualize this and evolve are often stuck in the boring middle and lead to failure.</p><h2>Takeaways From Successful Retail Businesses</h2><p>There are a lot of wildly successful brands that are almost synonymous with the word retail. Here are some quick takeaways and learnings that Steve Dennis shared from observing these real-life retail champions:</p><p><strong>Apple</strong>: One of the most aspirational and popular technology brands in the market, <strong>Apple has succeeded by selling a lifestyle rather than a single product</strong>. They’ve built an entire community around their brand ethos, which shows how important community building is; and they provide excellent customer service, which shows the value of cultivating a nurturing customer experience.</p><p><strong>Restoration Hardware</strong>: They’re not a very digitally driven company, but the lesson from them is to focus on solving problems for a niche. Restoration Hardware is really focused on a fairly narrow set of customers, and they try to meet their needs in a very direct way. This is one of the key ways to be remarkable. When a business can understand their customer and give them what they value, they’re able to retain customers even if they’re charging a premium price.</p><p><strong>Target</strong>: They’re one of those brands that beautifully blend digital and physical in a much more profound way. Not only have they improved their e-commerce capabilities, but they’ve also recognized that there’s really no such thing as the e-commerce channel and the brick-and-mortar channel. It’s all just shopping. So, their focus has always been on how to best take care of the customer across a spectrum of needs and a spectrum of customer journeys.</p><p>One of the main learnings from them is to try and blend both retail and digital as your business grows. This brings us to the last part of our discussion.</p><h2>Retail vs. eCommerce</h2><p>A lot of people say that the future of shopping is e-commerce and that retail is dying. This is only half true. While e-commerce and digital are the future, retail is far from dead! People still love the convenience and instant gratification that comes with shopping from physical stores. The customer experience that’s provided through live shopping cannot be entirely replaced through e-commerce which is why both are essential for a business to grow.</p><p>So, instead of focusing on e-commerce vs. retail, businesses should be asking how e-commerce and retail can work together to enhance the customer’s shopping experience. Customer acquisition becomes challenging after a digitally native brand grows to a certain extent. Post a certain mark; businesses find it difficult to find new customers, which is where entering into retail and physical stores can help them grow further.</p><p>Similarly, purely offline businesses are limited to smaller market sizes. Going online opens up the door to a much wider geographic market and makes it easier for customers to find exactly what they want.</p><p>We hope you enjoyed this episode of The Ecom Show. You can check out some of our previous episodes if you’d like to learn more about e-commerce.</p><p>Thanks for tuning in. See you again next Thursday!</p><p><strong>Follow Steve Dennis</strong>:</p><p>Steve’s LinkedIn:</p><p><a href="https://www.linkedin.com/in/stevenpdennis/"><ins>https://www.linkedin.com/in/stevenpdennis/</ins></a></p><p>Steve’s Website:</p><p><a href="https://stevenpdennis.com/"><ins>https://stevenpdennis.com/</ins></a></p><p>Steve’s Twitter:</p><p><a href="https://twitter.com/stevenpdennis"><ins>https://twitter.com/stevenpdennis</ins></a></p><p>The Remarkable Retail Book:</p><p><a href="https://stevenpdennis.com/remarkable-retail/"><ins>https://stevenpdennis.com/remarkable-retail/</ins></a></p><p>The Remarkable Retail Podcast:</p><p><a href="https://stevenpdennis.com/podcast/"><ins>https://stevenpdennis.com/podcast/</ins></a></p><p><strong>Follow Daniel Budai</strong>:</p><p>Daniel’s LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Daniel’s Newsletter:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>The Ecom Show:</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#118 Steve Dennis - Retail vs. eCommerce</h1><p>Hey Budai Nation!</p><p>Welcome to episode 118 of The Ecom Show. This episode is a showdown between the world of retail and e-commerce. We’ve even got a celebrity guest on board to make things more interesting.</p><p>We’re beyond thrilled to share that the bestselling author, consultant, and keynote speaker, Steve Dennis, will be joining our founder and podcast host, Daniel Budai, for this incredibly stimulating and insightful conversation about the future of shopping in a rapidly evolving digital world.</p><p>So, listen in to learn more about:</p><p>✅ Professional Journey of Steve Dennis</p><p>✅ #1 Reason Why Retail Businesses Fail</p><p>✅ Takeaways From Successful Retail Businesses</p><p>✅ Retail vs. eCommerce</p><h2>Professional Journey of Steve Dennis</h2><p>Steve Dennis is a consultant, keynote speaker, and author specializing in retail and innovation. He made a name for himself in the retail space after climbing up the corporate ladder and becoming a senior executive at two major Fortune 500 retailers. He’s also the writer of the best-selling book—<strong>Remarkable Retail: How to Win &amp; Keep Customers in the Age of Disruption</strong>. He is also an esteemed consultant whose thoughts on the future of shopping are frequently shared in his role as a <strong>Forbes Senior Contributor</strong>.</p><p>Let’s backtrack to the beginning, though. Steve initially set out to pursue an education in law. However, he changed course after starting a small business with marketing guru Seth Godin during their junior year in college. Bitten by the entrepreneurial bug, Steve decided to pursue an education in business.</p><p>After this, he started working for a big consulting firm where he developed a special interest in food companies, so he got a job working in retail for “Sears, Roebuck and Company” in Chicago. Ever since, he’s continued to stay in the world of retail. Fascinated by consumer psychology, Steve has made a flourishing career for himself in the retail industry with over 30+ years of experience.</p><p>He’s currently the president of Sageberry Consulting, a strategic advisory firm that provides consulting services to the retail, fashion, and luxury industries. He’s even got his own podcast called <strong>Remarkable Retail</strong>.</p><h2>#1 Reason Why Retail Businesses Fail</h2><p>We’ve shifted to a more digitally connected world which has greatly affected consumer behavior and the way we shop. In the past, consumers were used to going to a physical store, and you know, having to gather information largely from salespeople, or their friends, or maybe a magazine, but you know, very traditional media, to see what was available. This meant that consumers had to physically run around if they wanted to explore a lot of choices.</p><p><strong>But over the last 15 or 20 years, we’ve shifted to this world of abundance where there are almost infinite choices at the tip of our fingers.</strong> So, in a world of this abundance of choice, the abundance of information to be merely very good is no longer enough. <strong>Retail businesses need to be remarkable to survive.</strong></p><p>The number one reason for retail businesses failing is mediocrity. In other words, businesses that don’t have a competitive edge or differentiating factor that makes them stand out often fail to succeed. This edge comes from offering competitive pricing, exceptional customer service, understanding the blend between the retail and digital world, and using it to enhance consumer interactions.</p><p>Businesses that fail to actualize this and evolve are often stuck in the boring middle and lead to failure.</p><h2>Takeaways From Successful Retail Businesses</h2><p>There are a lot of wildly successful brands that are almost synonymous with the word retail. Here are some quick takeaways and learnings that Steve Dennis shared from observing these real-life retail champions:</p><p><strong>Apple</strong>: One of the most aspirational and popular technology brands in the market, <strong>Apple has succeeded by selling a lifestyle rather than a single product</strong>. They’ve built an entire community around their brand ethos, which shows how important community building is; and they provide excellent customer service, which shows the value of cultivating a nurturing customer experience.</p><p><strong>Restoration Hardware</strong>: They’re not a very digitally driven company, but the lesson from them is to focus on solving problems for a niche. Restoration Hardware is really focused on a fairly narrow set of customers, and they try to meet their needs in a very direct way. This is one of the key ways to be remarkable. When a business can understand their customer and give them what they value, they’re able to retain customers even if they’re charging a premium price.</p><p><strong>Target</strong>: They’re one of those brands that beautifully blend digital and physical in a much more profound way. Not only have they improved their e-commerce capabilities, but they’ve also recognized that there’s really no such thing as the e-commerce channel and the brick-and-mortar channel. It’s all just shopping. So, their focus has always been on how to best take care of the customer across a spectrum of needs and a spectrum of customer journeys.</p><p>One of the main learnings from them is to try and blend both retail and digital as your business grows. This brings us to the last part of our discussion.</p><h2>Retail vs. eCommerce</h2><p>A lot of people say that the future of shopping is e-commerce and that retail is dying. This is only half true. While e-commerce and digital are the future, retail is far from dead! People still love the convenience and instant gratification that comes with shopping from physical stores. The customer experience that’s provided through live shopping cannot be entirely replaced through e-commerce which is why both are essential for a business to grow.</p><p>So, instead of focusing on e-commerce vs. retail, businesses should be asking how e-commerce and retail can work together to enhance the customer’s shopping experience. Customer acquisition becomes challenging after a digitally native brand grows to a certain extent. Post a certain mark; businesses find it difficult to find new customers, which is where entering into retail and physical stores can help them grow further.</p><p>Similarly, purely offline businesses are limited to smaller market sizes. Going online opens up the door to a much wider geographic market and makes it easier for customers to find exactly what they want.</p><p>We hope you enjoyed this episode of The Ecom Show. You can check out some of our previous episodes if you’d like to learn more about e-commerce.</p><p>Thanks for tuning in. See you again next Thursday!</p><p><strong>Follow Steve Dennis</strong>:</p><p>Steve’s LinkedIn:</p><p><a href="https://www.linkedin.com/in/stevenpdennis/"><ins>https://www.linkedin.com/in/stevenpdennis/</ins></a></p><p>Steve’s Website:</p><p><a href="https://stevenpdennis.com/"><ins>https://stevenpdennis.com/</ins></a></p><p>Steve’s Twitter:</p><p><a href="https://twitter.com/stevenpdennis"><ins>https://twitter.com/stevenpdennis</ins></a></p><p>The Remarkable Retail Book:</p><p><a href="https://stevenpdennis.com/remarkable-retail/"><ins>https://stevenpdennis.com/remarkable-retail/</ins></a></p><p>The Remarkable Retail Podcast:</p><p><a href="https://stevenpdennis.com/podcast/"><ins>https://stevenpdennis.com/podcast/</ins></a></p><p><strong>Follow Daniel Budai</strong>:</p><p>Daniel’s LinkedIn:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><ins>https://www.linkedin.com/in/budaidaney/</ins></a></p><p>Daniel’s YouTube:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ</ins></a></p><p>Daniel’s Newsletter:</p><p><a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>https://www.thebudaimedia.com/weekly-newsletter-signup</ins></a></p><p>The Ecom Show:</p><p><a href="https://www.thebudaimedia.com/podcast"><ins>https://www.thebudaimedia.com/podcast</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#117 JB Kellogg: These Tips Have Helped Over 20,000 Small Businesses Grow</title>
			<itunes:title>#117 JB Kellogg: These Tips Have Helped Over 20,000 Small Businesses Grow</itunes:title>
			<pubDate>Thu, 14 Jul 2022 16:35:37 GMT</pubDate>
			<itunes:duration>17:16</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/e48e00cb-32d2-4cf8-90cb-3bbf7f9935fd/media.mp3" length="33894363" type="audio/mpeg"/>
			<guid isPermaLink="false">e48e00cb-32d2-4cf8-90cb-3bbf7f9935fd</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/117</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9d5</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmcLPk3uRzQ3/wrxCV78OO5]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>117</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9d5.jpg"/>
			<description><![CDATA[<h1>#117 JB Kellogg: These Tips Have Helped Over 20,000 Small Businesses Grow</h1><p>Hello Budai Nation!</p><p>Today’s episode of <a href="https://www.thebudaimedia.com/podcast"><strong><ins>The Ecom Show</ins></strong></a> is for all the small business owners out there.</p><p>Running a <strong>small business</strong> is not an easy task; there are always 360 different things you need to do and 360 different directions you’re being pulled in. Which is why, we’ve got the co-founder of Marketing 360 here to give us his expert advice on helping small businesses scale.</p><p><a href="https://www.linkedin.com/in/jb-kellogg/"><strong><ins>JB Kellogg</ins></strong></a> is the Co-Founder &amp; Co-CEO of <a href="https://www.madwire.com/"><strong><ins>Madwire</ins></strong></a>, a tech company that’s helped over 20,000 SMBs grow with this singular tech platform called Marketing 360. He founded Madwire when he was just 28 years old.</p><p>In this episode, JB Kellogg and our founder and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel Budai</ins></strong></a>, will share business tips, real-life success stories, and learning experiences.</p><p>So, tune in and learn more about:</p><p>✅ JB Kellogg’s Entrepreneurial Journey</p><p>✅ #1 Advice For Small Business Owners</p><p>✅ The Most Unique Thing About Madwire’s Company Culture</p><p>✅ One Mistake Every Small Business Should Avoid</p><p>Before we jump right in, we’d like to give a quick shout-out to Raj, the CEO of Bloomreach. He also runs a tech platform that helps small businesses grow. Make sure to check out <a href="https://www.thebudaimedia.com/podcast/episode/21eb897c/62-your-ecommerce-needs-to-address-the-seeker-not-the-customer"><strong><ins>episode 62</ins></strong></a> of The Ecom Show for some additional tips on scaling a small business.</p><p>Let’s dig in.</p><h2>JB Kellogg’s Entrepreneurial Journey</h2><p>Like every good success story, JB Kellogg’s journey starts with a humble beginning. As a young college student with some extra time on his hands, JB Kellogg was on the lookout for new learning opportunities. This is what drove him to approach a travel magazine asking for a job opportunity.</p><p>The magazine needed a website, so JB Kellogg jumped at the opportunity and taught himself everything he needed to know to build a website. This is where he got his first taste of working in the digital world. He continued learning more about digital marketing and running ads and finally took a gamble by starting Madwire.</p><p>In 2009, JB Kellogg teamed up with his father to start Madwire. A tech company that offered businesses help to grow. He founded Madwire when he was 28 years old and helped grow the company to a run-rate of over 100M+ in revenue and 500+ employees in under 10 years.</p><p>Madwire is technically really one company, but they have a number of brands. Marketing 360 is their biggest brand, which enables small businesses to set up an account that takes care of all their business needs under one umbrella. They can have everything from managing their leads and customers with the CRM to sending emails to managing social media and beyond, so everything they need to manage and grow their business can be done through one login.</p><p>However, a lot of these small businesses don't have time to do their own marketing or the resources to keep hiring experts to help them figure it out. This is why Madwire also offers additional services where businesses can hire expert consultants to help them with executing projects as well.</p><h2>#1 Advice For Small Business Owners</h2><p>We asked JB Kellogg what’s the number one advice he would give to small business owners in 2022. Here’s what he had to share:</p><p><em>“I think the most important thing to think about is, </em><strong><em>what is the world going to look like in the next two to three years for your particular industry</em></strong><em>. And, you know, put a lot of thought and counsel into that, you know, get feedback from other people and then try to develop, you know, your vision for the next three years.”</em></p><p>Once you’ve figured that out, you need to reverse engineer your way to build a strategy that helps you reach your mission. Basically, businesses need to figure out how their industry will evolve and find ways to adapt to these changes.</p><p>This involves researching and adopting new systems and processes to help you achieve your goals. So if you’re in e-commerce, you need to ask yourself, what are the new platforms or processes I can work on to improve my payment process? Or, how can I use AI to provide my customers with a better experience?</p><p>This is essential because if you’re not thinking of the future, you will get passed up.</p><h2>The Most Unique Thing About Madwire’s Company Culture</h2><p>Building a business with over 500+ employees teaches a man a thing or two about hiring and people management. We asked JB Kellogg to share the most unique thing that’s helped him create an inclusive and positive work culture at Madwire.</p><p>Here’s what he said:</p><p><em>“Madwire has always lived by the motto, execution excellence. And what this means is that you don't, you know, try to make the same mistake twice; it doesn't mean that you're perfect. But it means that you're constantly trying to get better. And it also means you step outside of that job description.”</em></p><p>So, if there's a piece of trash in the hallway, when you're walking down the hall, pick it up, if the sink is messy, clean it up, if your neighbor's phone's ringing, answer it, and don't let it go to voicemail just because it’s out of the job description. <strong>Execution excellence </strong>basically fights the mindset that convinces employees to be married to their job descriptions.</p><p>In the early days, Madwire didn't even have job descriptions! Everybody's description was the same, which was execution excellence with whatever is put before you. The idea was to hire people that are able to pivot and help the company scale with the same growth-minded attitude.</p><h2>One Mistake Every Small Business Should Avoid</h2><p>Every business owner goes through tough phases that teach them valuable lessons in the journey of entrepreneurship. JB Kellogg shared that the hardest thing that he learned was the realization of when to let people go.</p><p>Firing people is never easy, especially when you’re new to building a team. You want to give people enough opportunities, but it’s important to realize the cost of these opportunities. Give your team members an opportunity, coach them, and give them everything you can.</p><p>But also look at their attitude, effort, and performance. If a team member's performance is weak, but their attitude and effort are strong, keep them on a long leash and let them learn and improve.</p><p>It’s always better to have a team member with the right kind of attitude than a well-performing team member with a poor work attitude. It’s best to let employees go when you notice a poor work attitude that matches a lack of interest in their overall job.</p><p>These were some of the most interesting highlights from today’s episode of The Ecom Show.</p><p>Thanks for tuning in!</p><p>See you again next Thursday.</p><p>Click on the links below to follow and learn more about JB Kellogg and his venture Madwire:</p><p><a href="https://www.madwire.com/"><strong><ins>Madwire</ins></strong></a></p><p><a href="https://www.linkedin.com/in/jb-kellogg/"><strong><ins>JB Kellogg’s LinkedIN</ins></strong></a></p><p><a href="https://jbkellogg.com/"><strong><ins>JB Kellogg’s Website</ins></strong></a></p><p><a href="https://www.youtube.com/c/jbkellogg"><strong><ins>JB Kellogg’s Youtube</ins></strong></a></p><p>Click on the links below to follow and learn more about Daniel Budai:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong><ins>Daniel’s Youtube</ins></strong></a></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><p>Click on the link below to check out some of our previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast"><strong><ins>The Ecom Show</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#117 JB Kellogg: These Tips Have Helped Over 20,000 Small Businesses Grow</h1><p>Hello Budai Nation!</p><p>Today’s episode of <a href="https://www.thebudaimedia.com/podcast"><strong><ins>The Ecom Show</ins></strong></a> is for all the small business owners out there.</p><p>Running a <strong>small business</strong> is not an easy task; there are always 360 different things you need to do and 360 different directions you’re being pulled in. Which is why, we’ve got the co-founder of Marketing 360 here to give us his expert advice on helping small businesses scale.</p><p><a href="https://www.linkedin.com/in/jb-kellogg/"><strong><ins>JB Kellogg</ins></strong></a> is the Co-Founder &amp; Co-CEO of <a href="https://www.madwire.com/"><strong><ins>Madwire</ins></strong></a>, a tech company that’s helped over 20,000 SMBs grow with this singular tech platform called Marketing 360. He founded Madwire when he was just 28 years old.</p><p>In this episode, JB Kellogg and our founder and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel Budai</ins></strong></a>, will share business tips, real-life success stories, and learning experiences.</p><p>So, tune in and learn more about:</p><p>✅ JB Kellogg’s Entrepreneurial Journey</p><p>✅ #1 Advice For Small Business Owners</p><p>✅ The Most Unique Thing About Madwire’s Company Culture</p><p>✅ One Mistake Every Small Business Should Avoid</p><p>Before we jump right in, we’d like to give a quick shout-out to Raj, the CEO of Bloomreach. He also runs a tech platform that helps small businesses grow. Make sure to check out <a href="https://www.thebudaimedia.com/podcast/episode/21eb897c/62-your-ecommerce-needs-to-address-the-seeker-not-the-customer"><strong><ins>episode 62</ins></strong></a> of The Ecom Show for some additional tips on scaling a small business.</p><p>Let’s dig in.</p><h2>JB Kellogg’s Entrepreneurial Journey</h2><p>Like every good success story, JB Kellogg’s journey starts with a humble beginning. As a young college student with some extra time on his hands, JB Kellogg was on the lookout for new learning opportunities. This is what drove him to approach a travel magazine asking for a job opportunity.</p><p>The magazine needed a website, so JB Kellogg jumped at the opportunity and taught himself everything he needed to know to build a website. This is where he got his first taste of working in the digital world. He continued learning more about digital marketing and running ads and finally took a gamble by starting Madwire.</p><p>In 2009, JB Kellogg teamed up with his father to start Madwire. A tech company that offered businesses help to grow. He founded Madwire when he was 28 years old and helped grow the company to a run-rate of over 100M+ in revenue and 500+ employees in under 10 years.</p><p>Madwire is technically really one company, but they have a number of brands. Marketing 360 is their biggest brand, which enables small businesses to set up an account that takes care of all their business needs under one umbrella. They can have everything from managing their leads and customers with the CRM to sending emails to managing social media and beyond, so everything they need to manage and grow their business can be done through one login.</p><p>However, a lot of these small businesses don't have time to do their own marketing or the resources to keep hiring experts to help them figure it out. This is why Madwire also offers additional services where businesses can hire expert consultants to help them with executing projects as well.</p><h2>#1 Advice For Small Business Owners</h2><p>We asked JB Kellogg what’s the number one advice he would give to small business owners in 2022. Here’s what he had to share:</p><p><em>“I think the most important thing to think about is, </em><strong><em>what is the world going to look like in the next two to three years for your particular industry</em></strong><em>. And, you know, put a lot of thought and counsel into that, you know, get feedback from other people and then try to develop, you know, your vision for the next three years.”</em></p><p>Once you’ve figured that out, you need to reverse engineer your way to build a strategy that helps you reach your mission. Basically, businesses need to figure out how their industry will evolve and find ways to adapt to these changes.</p><p>This involves researching and adopting new systems and processes to help you achieve your goals. So if you’re in e-commerce, you need to ask yourself, what are the new platforms or processes I can work on to improve my payment process? Or, how can I use AI to provide my customers with a better experience?</p><p>This is essential because if you’re not thinking of the future, you will get passed up.</p><h2>The Most Unique Thing About Madwire’s Company Culture</h2><p>Building a business with over 500+ employees teaches a man a thing or two about hiring and people management. We asked JB Kellogg to share the most unique thing that’s helped him create an inclusive and positive work culture at Madwire.</p><p>Here’s what he said:</p><p><em>“Madwire has always lived by the motto, execution excellence. And what this means is that you don't, you know, try to make the same mistake twice; it doesn't mean that you're perfect. But it means that you're constantly trying to get better. And it also means you step outside of that job description.”</em></p><p>So, if there's a piece of trash in the hallway, when you're walking down the hall, pick it up, if the sink is messy, clean it up, if your neighbor's phone's ringing, answer it, and don't let it go to voicemail just because it’s out of the job description. <strong>Execution excellence </strong>basically fights the mindset that convinces employees to be married to their job descriptions.</p><p>In the early days, Madwire didn't even have job descriptions! Everybody's description was the same, which was execution excellence with whatever is put before you. The idea was to hire people that are able to pivot and help the company scale with the same growth-minded attitude.</p><h2>One Mistake Every Small Business Should Avoid</h2><p>Every business owner goes through tough phases that teach them valuable lessons in the journey of entrepreneurship. JB Kellogg shared that the hardest thing that he learned was the realization of when to let people go.</p><p>Firing people is never easy, especially when you’re new to building a team. You want to give people enough opportunities, but it’s important to realize the cost of these opportunities. Give your team members an opportunity, coach them, and give them everything you can.</p><p>But also look at their attitude, effort, and performance. If a team member's performance is weak, but their attitude and effort are strong, keep them on a long leash and let them learn and improve.</p><p>It’s always better to have a team member with the right kind of attitude than a well-performing team member with a poor work attitude. It’s best to let employees go when you notice a poor work attitude that matches a lack of interest in their overall job.</p><p>These were some of the most interesting highlights from today’s episode of The Ecom Show.</p><p>Thanks for tuning in!</p><p>See you again next Thursday.</p><p>Click on the links below to follow and learn more about JB Kellogg and his venture Madwire:</p><p><a href="https://www.madwire.com/"><strong><ins>Madwire</ins></strong></a></p><p><a href="https://www.linkedin.com/in/jb-kellogg/"><strong><ins>JB Kellogg’s LinkedIN</ins></strong></a></p><p><a href="https://jbkellogg.com/"><strong><ins>JB Kellogg’s Website</ins></strong></a></p><p><a href="https://www.youtube.com/c/jbkellogg"><strong><ins>JB Kellogg’s Youtube</ins></strong></a></p><p>Click on the links below to follow and learn more about Daniel Budai:</p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong><ins>Daniel’s Youtube</ins></strong></a></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><p>Click on the link below to check out some of our previous episodes:</p><p><a href="https://www.thebudaimedia.com/podcast"><strong><ins>The Ecom Show</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#116 Adam McDonald: 3 Things Every E-Com Business Needs For Success</title>
			<itunes:title>#116 Adam McDonald: 3 Things Every E-Com Business Needs For Success</itunes:title>
			<pubDate>Thu, 07 Jul 2022 15:44:23 GMT</pubDate>
			<itunes:duration>29:57</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/8ca5dc03-65e8-4658-bb51-e189b3abe85b/media.mp3" length="58711558" type="audio/mpeg"/>
			<guid isPermaLink="false">8ca5dc03-65e8-4658-bb51-e189b3abe85b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/116</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9d6</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkXKloR/aW2KGdfeLpxwwJm]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>116</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9d6.jpg"/>
			<description><![CDATA[<h1>#106 Adam McDonald: 3 Things Every E-Com Business Needs For Success </h1><p>Hello Budai Nation! Your favorite e-commerce podcast is back with a brand new episode on <strong>how to create a successful e-com brand</strong>.</p><p>This week we've got serial entrepreneur/growth strategist/angel investor/e-commerce genius <a href="https://www.linkedin.com/in/igrowbusinesses/"><ins>Adam McDonald</ins></a><ins>,</ins> with our founder and podcast host, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a>.</p><p>Adam has successfully sold 4 businesses and is now investing in several e-commerce projects. His achievements include building the largest sport surface advertising company in Australia, producing a TV show that he sold to Disney, building Australia's largest outdoor event company, and investing in several e-commerce projects.</p><p>In this episode, Adam will reveal <strong>the 3 things that every e-com business needs for success</strong>! So, tune in to <a href="https://www.thebudaimedia.com/podcast"><ins>The Ecom Show</ins></a> to find out more about:</p><p>✔ Adam's Entrepreneurial Journey</p><p>✔ How To Grow Your Business Without Returning Customers</p><p>✔ How To Improve Your Customer Experience</p><p>✔How To Nail Organic Marketing</p><h2>Adam's Entrepreneurial Journey</h2><p>Adam's been a serial entrepreneur throughout his life. He first dabbled into selling products online way back in the early 2000s by reselling American shampoo and conditioners in Australia. He did this for a while before the company expanded and decided to take their selling in-house. You couldn't really call this e-commerce, though—it was more of an online brochure to sell the products to other brick-and-mortar stores in Australia.</p><p>Things changed when Adam received a call for help from his dad. Adam's father had run into some taxation issues, which led to him having to sell the business. Adam stepped in and managed to find his father a buyer who owned a big sports advertising agency. As a part of the contract, Adam worked with the buyer to revive the business. However, this contract was short-lived because Adam discovered that the buyer was involved in wrongful business practices and bought back his dad's business and all the equipment.</p><p>He then continued growing the venture for the next 3-4 years. He managed to successfully grow it to an 8-figure valuation. He used his wealth from this venture to produce a TV show, which was acquired by ESPN.</p><p>Since then, Adam has had a successful and colorful business journey, which ranges from building Australia's largest event company centered around fun to acquiring a physical pet collar business and growing it online. He's currently freelancing as a growth strategist, investing in several e-commerce projects, and building his own picnic rug e-commerce store.</p><p>Let's move on to discuss the three things that have helped him find success in all these different ventures.</p><h2>How To Grow Your Business Without Returning Customers</h2><p><strong>CLV (Customer Lifetime Value) and returning customers are pivotal in growing a sustainable marketing plan for your e-commerce brand.</strong> It's what ensures that your brand can survive and scale without solely depending on ad spends. But, what do you do if your product's lifecycle is too long to have returning customers?</p><p>Adam faced this problem with his pet collar business, where his products often outlived the pets themselves! However, he discovered a great alternative to returning customers: <strong>referrals</strong>!</p><p><strong>If you're selling a product that doesn't have the scope of generating returning customers, focus your energy on converting your existing customers into brand advocates!</strong> When you provide an excellent customer experience, your customers are inclined to talk about your brand, which leads to organic word of mouth.</p><p>Both returning customers and brand advocates have one thing in common; they need to be happy customers first! Customers will only trust your brand enough to keep purchasing or advocating for you if they are satisfied. So, focus on your customer journey, engagement, and referral programs to create a strong base of brand advocates.</p><p>You know your brand is on the right path when your customers are willing to sell your product for you!</p><h2>How To Improve Your Customer Experience</h2><p>The one thing that can help every business become a brand is a genuinely strong network of brand advocates, which only comes when a business can provide a good customer experience.</p><p>Between new technology, changing customer preferences, emerging trends, and competition, businesses have to constantly work on redefining their customer journey and experience to ensure that their customers are satisfied.</p><p>Adam strongly advises every business owner to conduct a<strong> self-audit </strong>of their brand to help them consistently improve. He diligently orders through his own business to experience everything from the user experience on the website, to entering the flows, to getting the delivery. This activity helps him discover what needs to be tweaked. After one such audit, Adam realized that their shipping partner provided a terrible delivery experience; this pushed him to find a more reliable shipping service and helped him improve his customer journey.</p><p>Conducting a self-audit even once every quarter can help business owners understand their customers' pain points better! Only if you go through everything will you realize what can annoy your customers.</p><h2>How To Nail Organic Marketing</h2><p>At the start of the podcast, we touched upon building a sustainable marketing plan for your e-commerce brand. This basically refers to finding organic ways to grow a brand. Anyone can generate 10 million in sales revenue when they're pouring in 8 million on ad spends. The skill is in being able to grow your business using a mix of organic and paid marketing efforts.</p><p>This brings us to the third thing every business needs to succeed- <strong>a community</strong>. If you can build a community around your product, your organic side of things gets looked after. Not only because you end up with a big database, but because you have the power to engage with them. Your community can help you create user-generated content, get ideas on product development, and much more.</p><p>The key to building a big community lies in giving. You must keep adding value to your customers' lives to earn that trust and build a community. Having customers sign up to your email list isn't enough. You need to leverage your email list to engage with your customers and work towards creating that sense of community.</p><p>On that note, we'll wrap up this episode of <a href="https://www.thebudaimedia.com/podcast"><ins>The Ecom Show</ins></a>! If you enjoyed this episode, make sure to follow <a href="https://www.linkedin.com/in/igrowbusinesses/"><ins>Adam</ins></a>, and check out <a href="https://www.omniconvert.com/blog/adam-mcdonald-story-ecommerce-growth-stories-ep-1/"><ins>his website</ins></a> for more stories to help you grow your e-commerce brand.</p><p>Thanks for tuning in; we'll see you again next Thursday!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#106 Adam McDonald: 3 Things Every E-Com Business Needs For Success </h1><p>Hello Budai Nation! Your favorite e-commerce podcast is back with a brand new episode on <strong>how to create a successful e-com brand</strong>.</p><p>This week we've got serial entrepreneur/growth strategist/angel investor/e-commerce genius <a href="https://www.linkedin.com/in/igrowbusinesses/"><ins>Adam McDonald</ins></a><ins>,</ins> with our founder and podcast host, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a>.</p><p>Adam has successfully sold 4 businesses and is now investing in several e-commerce projects. His achievements include building the largest sport surface advertising company in Australia, producing a TV show that he sold to Disney, building Australia's largest outdoor event company, and investing in several e-commerce projects.</p><p>In this episode, Adam will reveal <strong>the 3 things that every e-com business needs for success</strong>! So, tune in to <a href="https://www.thebudaimedia.com/podcast"><ins>The Ecom Show</ins></a> to find out more about:</p><p>✔ Adam's Entrepreneurial Journey</p><p>✔ How To Grow Your Business Without Returning Customers</p><p>✔ How To Improve Your Customer Experience</p><p>✔How To Nail Organic Marketing</p><h2>Adam's Entrepreneurial Journey</h2><p>Adam's been a serial entrepreneur throughout his life. He first dabbled into selling products online way back in the early 2000s by reselling American shampoo and conditioners in Australia. He did this for a while before the company expanded and decided to take their selling in-house. You couldn't really call this e-commerce, though—it was more of an online brochure to sell the products to other brick-and-mortar stores in Australia.</p><p>Things changed when Adam received a call for help from his dad. Adam's father had run into some taxation issues, which led to him having to sell the business. Adam stepped in and managed to find his father a buyer who owned a big sports advertising agency. As a part of the contract, Adam worked with the buyer to revive the business. However, this contract was short-lived because Adam discovered that the buyer was involved in wrongful business practices and bought back his dad's business and all the equipment.</p><p>He then continued growing the venture for the next 3-4 years. He managed to successfully grow it to an 8-figure valuation. He used his wealth from this venture to produce a TV show, which was acquired by ESPN.</p><p>Since then, Adam has had a successful and colorful business journey, which ranges from building Australia's largest event company centered around fun to acquiring a physical pet collar business and growing it online. He's currently freelancing as a growth strategist, investing in several e-commerce projects, and building his own picnic rug e-commerce store.</p><p>Let's move on to discuss the three things that have helped him find success in all these different ventures.</p><h2>How To Grow Your Business Without Returning Customers</h2><p><strong>CLV (Customer Lifetime Value) and returning customers are pivotal in growing a sustainable marketing plan for your e-commerce brand.</strong> It's what ensures that your brand can survive and scale without solely depending on ad spends. But, what do you do if your product's lifecycle is too long to have returning customers?</p><p>Adam faced this problem with his pet collar business, where his products often outlived the pets themselves! However, he discovered a great alternative to returning customers: <strong>referrals</strong>!</p><p><strong>If you're selling a product that doesn't have the scope of generating returning customers, focus your energy on converting your existing customers into brand advocates!</strong> When you provide an excellent customer experience, your customers are inclined to talk about your brand, which leads to organic word of mouth.</p><p>Both returning customers and brand advocates have one thing in common; they need to be happy customers first! Customers will only trust your brand enough to keep purchasing or advocating for you if they are satisfied. So, focus on your customer journey, engagement, and referral programs to create a strong base of brand advocates.</p><p>You know your brand is on the right path when your customers are willing to sell your product for you!</p><h2>How To Improve Your Customer Experience</h2><p>The one thing that can help every business become a brand is a genuinely strong network of brand advocates, which only comes when a business can provide a good customer experience.</p><p>Between new technology, changing customer preferences, emerging trends, and competition, businesses have to constantly work on redefining their customer journey and experience to ensure that their customers are satisfied.</p><p>Adam strongly advises every business owner to conduct a<strong> self-audit </strong>of their brand to help them consistently improve. He diligently orders through his own business to experience everything from the user experience on the website, to entering the flows, to getting the delivery. This activity helps him discover what needs to be tweaked. After one such audit, Adam realized that their shipping partner provided a terrible delivery experience; this pushed him to find a more reliable shipping service and helped him improve his customer journey.</p><p>Conducting a self-audit even once every quarter can help business owners understand their customers' pain points better! Only if you go through everything will you realize what can annoy your customers.</p><h2>How To Nail Organic Marketing</h2><p>At the start of the podcast, we touched upon building a sustainable marketing plan for your e-commerce brand. This basically refers to finding organic ways to grow a brand. Anyone can generate 10 million in sales revenue when they're pouring in 8 million on ad spends. The skill is in being able to grow your business using a mix of organic and paid marketing efforts.</p><p>This brings us to the third thing every business needs to succeed- <strong>a community</strong>. If you can build a community around your product, your organic side of things gets looked after. Not only because you end up with a big database, but because you have the power to engage with them. Your community can help you create user-generated content, get ideas on product development, and much more.</p><p>The key to building a big community lies in giving. You must keep adding value to your customers' lives to earn that trust and build a community. Having customers sign up to your email list isn't enough. You need to leverage your email list to engage with your customers and work towards creating that sense of community.</p><p>On that note, we'll wrap up this episode of <a href="https://www.thebudaimedia.com/podcast"><ins>The Ecom Show</ins></a>! If you enjoyed this episode, make sure to follow <a href="https://www.linkedin.com/in/igrowbusinesses/"><ins>Adam</ins></a>, and check out <a href="https://www.omniconvert.com/blog/adam-mcdonald-story-ecommerce-growth-stories-ep-1/"><ins>his website</ins></a> for more stories to help you grow your e-commerce brand.</p><p>Thanks for tuning in; we'll see you again next Thursday!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#115 Rakefet: Outsource Your Marketing With Mayple</title>
			<itunes:title>#115 Rakefet: Outsource Your Marketing With Mayple</itunes:title>
			<pubDate>Thu, 30 Jun 2022 12:11:06 GMT</pubDate>
			<itunes:duration>16:00</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/abb3e81a-8d8c-41fd-8fd2-452ce56476a8/media.mp3" length="31268034" type="audio/mpeg"/>
			<guid isPermaLink="false">abb3e81a-8d8c-41fd-8fd2-452ce56476a8</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/115</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9d7</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmq2F65iJfh+k6lgdVBlo8d]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>115</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9d7.jpg"/>
			<description><![CDATA[<h1>#115 Rakefet: Outsource Your Marketing With Mayple</h1><p>This podcast is about <strong>marketing</strong>, but it isn’t about marketing techniques, SEO, paid ads, or any of that other technical stuff. Instead, it’s about how you can and should <strong>outsource your marketing</strong>.</p><p>Today, we’ve got <a href="https://www.linkedin.com/in/rakefet-yacoby-from/"><ins>Rakefet</ins></a>, the CMO of <a href="https://www.mayple.com/"><ins>Mayple</ins></a>, to talk to us about the easiest way to grow your business.</p><p>Mayple is a vetted professional marketplace that connects marketing experts with businesses looking to build their brands.</p><p>Tune in to this episode to hear our podcast host and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a> and Rakefet discuss:</p><p>✅ Rakefet’s Journey With Marketing</p><p>✅ How To Hire The Right Talent</p><p>✅ Mayple Vs. Other Gig Marketplaces</p><p>So let’s jump right in!</p><h2>Rakefet’s Journey With Marketing</h2><p>Rakefet has always been in the field of marketing. In fact, prior to Mayple, she worked as a marketing consultant for over eight years. She’s assisted over 100+ CEOs, CMOs, and business managers with their business and marketing strategies. In addition, she’s worked with various consulting firms and helped both B2B and B2C businesses grow with her strategies.</p><p>However, Rakefet soon realized that building a strategy is only half the job. It’s usually the execution phase that companies struggle with. She came across Mayple and realized that this business could help bridge that gap between planning and executing. Three and a half years ago, Rakefet took a leap and joined Mayple; the rest is simply history.</p><p>Mayple began with the mission of solving all the trust issues that come with working in the marketing industry. But, they soon realized that this was a very broad statement to follow. So, they focused on one of the most common pain points: <strong>building a brand’s strategy</strong>.</p><p>Mayple connects businesses with marketing experts that build brand strategies and facilitates the team a business would require to execute this to achieve their desired result. They do all the groundwork so that businesses are able to find the perfect expert with the help of a simple click.</p><h2>How To Hire The Right Talent</h2><p>Marketing is a complex field. There are a dozen different platforms, all kinds of data, and a million other things to do, which is why it’s never a one-person job. Businesses that want to grow need to hire a team and get an extra set of hands to help them create and execute strategies flawlessly and, most importantly, to keep up with ever-changing algorithms and trends.</p><p>As a business owner, your execution is based entirely on the people you work with, and finding the right kind of people isn’t the easiest of jobs. The industry is fragmented; with everyone claiming to be <strong>the best freelancer</strong>, <strong>the best agency</strong>, or <strong>the perfect candidate</strong> out of the lot, it becomes difficult to find the right fit. Especially because there’s nothing stopping people from calling themselves an expert. And unfortunately, this leads to many businesses seeing bad results and losing trust in the marketing field.</p><p>Conversely, the vetting process isn’t easy on candidates either. Around 40% of anyone’s time when you’re a freelancer or run an agency goes into managing the account and maintaining your business rather than doing their professional work. So, there are a lot of pains for the marketer side as well.</p><p>Vetting is the most critical process of hiring or finding work. Both professionals and businesses should weigh and assess their opportunities before starting any new project. A robust vetting process can help reduce the number of negative experiences and also streamline work processes. However, vetting can take time and cost businesses a lot of money. Mayple vets the experts so that businesses can get straight to work.</p><h2>Mayple Vs. Other Gig Marketplaces</h2><p>There are plenty of websites that connect businesses with freelancers and experts to help get the job done. What’s so special about Mayple, and how is it different from platforms like Upwork or Fiverr?</p><p>Platforms like LinkedIn, Upwork, and Fiverr connect businesses with freelancers or agencies, but the onus of vetting their work still lies on the business. Mayple isn’t an open platform. They have a network of only 600 expert professionals. This is because they’ve taken the time and energy to interview, assess, and personally handpick the best of the best in marketing.</p><p>Mayple not only offers a curated list of highly trusted and qualified professionals, but also guarantees satisfaction by acting as an intermediary between a business and the professional. Their alliance guarantees that businesses benefit from the strategies that professionals create. Mayple also has a vast network of experts from different fields of marketing, providing businesses with an agency-like roster to <strong>horizontally expand their marketing efforts in a seamless fashion</strong>.</p><p>Interested in learning more about Mayple? Click <a href="https://www.mayple.com/"><ins>here</ins></a> to check out their website.</p><p>You can also follow Rakefet on LinkedIn by clicking <a href="https://www.linkedin.com/in/rakefet-yacoby-from/"><ins>here</ins></a>.</p><p>Thanks for tuning in to this episode of <a href="https://www.thebudaimedia.com/podcast"><strong><ins>The Ecom Show</ins></strong></a><strong>!</strong></p><p>We come out with new episodes every Thursday.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#115 Rakefet: Outsource Your Marketing With Mayple</h1><p>This podcast is about <strong>marketing</strong>, but it isn’t about marketing techniques, SEO, paid ads, or any of that other technical stuff. Instead, it’s about how you can and should <strong>outsource your marketing</strong>.</p><p>Today, we’ve got <a href="https://www.linkedin.com/in/rakefet-yacoby-from/"><ins>Rakefet</ins></a>, the CMO of <a href="https://www.mayple.com/"><ins>Mayple</ins></a>, to talk to us about the easiest way to grow your business.</p><p>Mayple is a vetted professional marketplace that connects marketing experts with businesses looking to build their brands.</p><p>Tune in to this episode to hear our podcast host and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a> and Rakefet discuss:</p><p>✅ Rakefet’s Journey With Marketing</p><p>✅ How To Hire The Right Talent</p><p>✅ Mayple Vs. Other Gig Marketplaces</p><p>So let’s jump right in!</p><h2>Rakefet’s Journey With Marketing</h2><p>Rakefet has always been in the field of marketing. In fact, prior to Mayple, she worked as a marketing consultant for over eight years. She’s assisted over 100+ CEOs, CMOs, and business managers with their business and marketing strategies. In addition, she’s worked with various consulting firms and helped both B2B and B2C businesses grow with her strategies.</p><p>However, Rakefet soon realized that building a strategy is only half the job. It’s usually the execution phase that companies struggle with. She came across Mayple and realized that this business could help bridge that gap between planning and executing. Three and a half years ago, Rakefet took a leap and joined Mayple; the rest is simply history.</p><p>Mayple began with the mission of solving all the trust issues that come with working in the marketing industry. But, they soon realized that this was a very broad statement to follow. So, they focused on one of the most common pain points: <strong>building a brand’s strategy</strong>.</p><p>Mayple connects businesses with marketing experts that build brand strategies and facilitates the team a business would require to execute this to achieve their desired result. They do all the groundwork so that businesses are able to find the perfect expert with the help of a simple click.</p><h2>How To Hire The Right Talent</h2><p>Marketing is a complex field. There are a dozen different platforms, all kinds of data, and a million other things to do, which is why it’s never a one-person job. Businesses that want to grow need to hire a team and get an extra set of hands to help them create and execute strategies flawlessly and, most importantly, to keep up with ever-changing algorithms and trends.</p><p>As a business owner, your execution is based entirely on the people you work with, and finding the right kind of people isn’t the easiest of jobs. The industry is fragmented; with everyone claiming to be <strong>the best freelancer</strong>, <strong>the best agency</strong>, or <strong>the perfect candidate</strong> out of the lot, it becomes difficult to find the right fit. Especially because there’s nothing stopping people from calling themselves an expert. And unfortunately, this leads to many businesses seeing bad results and losing trust in the marketing field.</p><p>Conversely, the vetting process isn’t easy on candidates either. Around 40% of anyone’s time when you’re a freelancer or run an agency goes into managing the account and maintaining your business rather than doing their professional work. So, there are a lot of pains for the marketer side as well.</p><p>Vetting is the most critical process of hiring or finding work. Both professionals and businesses should weigh and assess their opportunities before starting any new project. A robust vetting process can help reduce the number of negative experiences and also streamline work processes. However, vetting can take time and cost businesses a lot of money. Mayple vets the experts so that businesses can get straight to work.</p><h2>Mayple Vs. Other Gig Marketplaces</h2><p>There are plenty of websites that connect businesses with freelancers and experts to help get the job done. What’s so special about Mayple, and how is it different from platforms like Upwork or Fiverr?</p><p>Platforms like LinkedIn, Upwork, and Fiverr connect businesses with freelancers or agencies, but the onus of vetting their work still lies on the business. Mayple isn’t an open platform. They have a network of only 600 expert professionals. This is because they’ve taken the time and energy to interview, assess, and personally handpick the best of the best in marketing.</p><p>Mayple not only offers a curated list of highly trusted and qualified professionals, but also guarantees satisfaction by acting as an intermediary between a business and the professional. Their alliance guarantees that businesses benefit from the strategies that professionals create. Mayple also has a vast network of experts from different fields of marketing, providing businesses with an agency-like roster to <strong>horizontally expand their marketing efforts in a seamless fashion</strong>.</p><p>Interested in learning more about Mayple? Click <a href="https://www.mayple.com/"><ins>here</ins></a> to check out their website.</p><p>You can also follow Rakefet on LinkedIn by clicking <a href="https://www.linkedin.com/in/rakefet-yacoby-from/"><ins>here</ins></a>.</p><p>Thanks for tuning in to this episode of <a href="https://www.thebudaimedia.com/podcast"><strong><ins>The Ecom Show</ins></strong></a><strong>!</strong></p><p>We come out with new episodes every Thursday.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#114 Joey Coleman: Build Lifetime Customer Loyalty In 100 Days</title>
			<itunes:title>#114 Joey Coleman: Build Lifetime Customer Loyalty In 100 Days</itunes:title>
			<pubDate>Thu, 23 Jun 2022 15:48:22 GMT</pubDate>
			<itunes:duration>32:57</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/498c1d35-a70d-44de-a124-4d87ad40cc24/media.mp3" length="64773188" type="audio/mpeg"/>
			<guid isPermaLink="false">498c1d35-a70d-44de-a124-4d87ad40cc24</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/114</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9d8</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlwXnvf+XL6PLcPVa8S06d5]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>114</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9d8.jpg"/>
			<description><![CDATA[<h1>#114 Joey Coleman: Build Lifetime Customer Loyalty In 100 Days</h1><p>We're back, and we're in conversation with <a href="https://www.linkedin.com/in/joeycoleman1/"><ins>Joey Coleman</ins></a>, the famous author of the bestselling novel "<a href="https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr="><ins>Never Lose A Customer Again</ins></a>."</p><p>Behind every successful brand, there's an army of loyal customers, and Joey Coleman is an expert when it comes to turning any sale into lifelong loyalty. Joey has been helping businesses build customer loyalty for almost 20 years now. He's a bestselling writer, teacher, advisor, and incredible speaker.</p><p>Tune in to this episode of The Ecom Show to hear <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a> and Joey talk about:</p><p>✔️ Joey Coleman's Eclectic Career Path</p><p>✔️ The 8 Phases of A Customer Journey</p><p>✔️How to Analyze Customer Feedback</p><h2>Joey Coleman's Eclectic Career Path</h2><p>Joey had a unique career path. He studied international and national security law in college and went on to serve the nation by working in the United States Secret Service. He also worked in the Central Intelligence Agency and eventually made his way up to serving as counsel to the US president himself.</p><p>From working as a salesperson to a criminal defense lawyer to teaching in a postgraduate class and eventually starting his own ad agency, Joey's worn several career hats over the years. But what's interesting is that he found a common thread that connected the experiences he gathered from all his jobs over the years. And the thread that connects all of them is, in each of those positions, the way you advanced or were rewarded was by having a keen understanding of the human condition. <strong>Why do humans do the things they do?</strong> What can we do to convince them or persuade them or encourage them to do the things we'd like them to do? And so as all of those experiences and kind of different career paths meld that together.</p><p>Joey found himself really focusing on <strong>human psychology</strong> as it related in a business context to customers. He applied this to his own ad agency and began researching how he could help his clients retain the customers he worked so hard to acquire for them.</p><p>This search led him on a decade-long journey in uncovering why customers leave and what can be done to convince them to stay. This search has formed the foundations for his book, business consulting, and speeches over the years, and he's now a well-renowned <strong>customer retention expert</strong>.</p><h2>The 8 Phases of A Customer Journey</h2><p>In Joey's bestselling book, "Never Lose A Customer Again," he talks about the 8 phases of a customer journey. These phases show businesses how they can convert any customer into a lifetime buyer. Here's a quick run-through of these phases and how they relate back to e-commerce:</p><p><strong>1. Assess</strong>: This is when a prospect is assessing whether or not they want to become a customer. In common parlance, we think of this as marketing and sales. They're looking at your website and your marketing materials; they're in some sales conversations with you. They're in the decision-making process to figure out if they want to become a customer.</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>E-commerce businesses need to ensure that their website checks all the boxes a customer would look for. Have ample reviews, product information, a variety of photos, links to social media, and helpful resources to make your customer feel comfortable with your website.</p><p><strong>2. Admit</strong>: This is when a prospect admits that they have a problem or a need that they think you can help them solve. They sign on the dotted line, and they hand over their hard-earned cash. This is day one of the first 100 days process.</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>This is where customers are on your checkout page. E-commerce businesses need to focus on providing an easy checkout process. This means giving customers a choice to sign up through social media, providing guest checkout, and making sure there are enough payment options available.</p><p><strong>3. Affirm</strong>: In common parlance, we call this buyer's remorse, where they begin to doubt the decision that they just made to work with you. Now in most businesses, we're celebrating because we got a new client, we're really happy. Meanwhile, at the client's office or at the customer's home, they're saying, Ooh, did I make the right purchase? I was looking at a couple of options. And I chose this one. But what if it's not right? Well, I'd be able to get my money back when I get in trouble. How will I do this? And that difference in our emotional high in the customer's emotional low or uncertainty. If we don't address that, we're in real trouble.</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>This phase involves keeping customers in the loop! It involves sending out order confirmations and shipping updates.</p><p><strong>4. Activate</strong>: This is the first real moment of truth when they receive the product. We want to energize the relationship. We want to let them know that doing business with us is going to be unlike any business experience they've ever had.</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>In this phase, e-commerce businesses need to start thinking of ways to engage with customers who have just received their products.</p><p><strong>5. Acclimate</strong>: This is the phase where most businesses lose their customers. In the acclimate phase, our job is to hold our customers' hands to help them acclimate to our way of doing business to get used to our way of doing business.</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>Find ways to make sure that customers are actually using the product they bought. There are a bunch of ways to do this! You could send them an email showing them how to use your product or even personalize it by sending customers a survey asking them about why they made the purchase.</p><p><strong>6. Accomplish</strong>: This phase is all about helping your customers accomplish the goal that they had in mind when they did business with you.</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>In this phase, e-commerce stores need to check in with their customers and see that their customers are actually making the most out of their purchases. It involves sending out recommendations based on their previous purchase or simply asking for feedback.</p><p><strong>7. Adopt</strong>: This phase is where the customer becomes loyal to us and only us; they're not looking at the competition; they've adopted the relationship, and they're committed to continuing to do business with us in the future. And if and only if we've gotten through all seven of those phases, do we get to the last phase, the final phase, the holy grail Nirvana, the thing everybody's striving for, which is the advocate phase!</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>E-commerce businesses need to continue the conversation and build a long-lasting relationship with their customers by checking in and providing them with value-based content to keep them engaged.</p><p><strong>8. Advocate</strong>: When customers are loyal enough to go and refer your brand to people around them. Most businesses want to jump to that phase eight right away. They want to get the customer signed up and then say, Well, who else do you know that might need our product? Or, hey, there are some other things we want to sell you and have you join up and participate in it as well. We need to pace ourselves and take time to work through each of the eight phases to earn the trust and comfort of the customer before asking them to become brand advocates!</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>This phase comes naturally after a customer passes through the first seven phases! A returning customer is more likely to be a brand advocate as compared to a new customer. They're easier to get referrals from and to upsell. It's important for businesses to value these customers by treating them to discounts and special deals. </p><h2>How to Analyze Customer Feedback</h2><p>Customer feedback is crucial, but it's hard to learn from feedback when your customers aren't being 100% honest. Customers might find it difficult to be critical if they have a personal relationship with your brand. This is why it's important to create honest spaces for customers to freely communicate how they're feeling. Here are Joey's tips for getting customer feedback:</p><ul><li><strong>Provide multiple channels for feedback</strong>: Each customer has their own personal preference when it comes to communicating, which is why businesses should have multiple avenues to receive customer feedback. Give your customers the freedom to choose from sending you a message, filling out a feedback form, or directly speaking to you via a scheduled phone call.</li><li><strong>Ask for feedback at various stages: </strong>This is super important if you have a product that works on a subscription-based model or you deliver an ongoing service. Ask for feedback when you're halfway through your transaction, and at the end, that way, your customers have the opportunity to see how you improve based on their recommendations.</li><li><strong>Acknowledge their feedback:</strong> A lot of companies ask for feedback but don't bother notifying the customers about their next steps. It's important to show your customers that you respect the time that they've taken out to help you improve. Give your customers credit where it's due, and thank them for taking the time to give you feedback.</li><li><strong>Be specific: </strong>Asking broad-ended questions can get confusing and vague. Instead, be specific and ask your customers exactly what you want to know. Giving your customers direction makes it easier for them to collect their thoughts.</li><li><strong>Mix it up:</strong> Don't go fishing for compliments! Feedback consists of both positive and negative observations that can help you better your business. Keep it balanced and make sure to ask your customers what they'd like you to continue doing, what they'd like you to stop doing, and what they'd like your brand to start doing. </li></ul><p>That's all for today's episode. Make sure to check out <a href="https://joeycoleman.com/"><ins>Joey Coleman's website</ins></a> if you'd like to learn more about him.</p><p>You can also check out his book, "<a href="https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr="><ins>Never Lose A Customer Again</ins></a>," to learn more about the 8 phases of a customer journey.</p><p>If you enjoyed this episode, make sure to check out <a href="https://www.thebudaimedia.com/podcast/episode/217ef7dd/109-shep-hyken-building-a-memorable-customer-experience"><ins>episode 109</ins></a>, where Shep Hyken shares some more golden nuggets on creating a memorable customer experience.</p><p>You can also <a href="https://www.thebudaimedia.com/podcast"><ins>click here</ins></a> to check out the rest of our episodes.</p><p>Thanks for tuning in! See you back here next Thursday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#114 Joey Coleman: Build Lifetime Customer Loyalty In 100 Days</h1><p>We're back, and we're in conversation with <a href="https://www.linkedin.com/in/joeycoleman1/"><ins>Joey Coleman</ins></a>, the famous author of the bestselling novel "<a href="https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr="><ins>Never Lose A Customer Again</ins></a>."</p><p>Behind every successful brand, there's an army of loyal customers, and Joey Coleman is an expert when it comes to turning any sale into lifelong loyalty. Joey has been helping businesses build customer loyalty for almost 20 years now. He's a bestselling writer, teacher, advisor, and incredible speaker.</p><p>Tune in to this episode of The Ecom Show to hear <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a> and Joey talk about:</p><p>✔️ Joey Coleman's Eclectic Career Path</p><p>✔️ The 8 Phases of A Customer Journey</p><p>✔️How to Analyze Customer Feedback</p><h2>Joey Coleman's Eclectic Career Path</h2><p>Joey had a unique career path. He studied international and national security law in college and went on to serve the nation by working in the United States Secret Service. He also worked in the Central Intelligence Agency and eventually made his way up to serving as counsel to the US president himself.</p><p>From working as a salesperson to a criminal defense lawyer to teaching in a postgraduate class and eventually starting his own ad agency, Joey's worn several career hats over the years. But what's interesting is that he found a common thread that connected the experiences he gathered from all his jobs over the years. And the thread that connects all of them is, in each of those positions, the way you advanced or were rewarded was by having a keen understanding of the human condition. <strong>Why do humans do the things they do?</strong> What can we do to convince them or persuade them or encourage them to do the things we'd like them to do? And so as all of those experiences and kind of different career paths meld that together.</p><p>Joey found himself really focusing on <strong>human psychology</strong> as it related in a business context to customers. He applied this to his own ad agency and began researching how he could help his clients retain the customers he worked so hard to acquire for them.</p><p>This search led him on a decade-long journey in uncovering why customers leave and what can be done to convince them to stay. This search has formed the foundations for his book, business consulting, and speeches over the years, and he's now a well-renowned <strong>customer retention expert</strong>.</p><h2>The 8 Phases of A Customer Journey</h2><p>In Joey's bestselling book, "Never Lose A Customer Again," he talks about the 8 phases of a customer journey. These phases show businesses how they can convert any customer into a lifetime buyer. Here's a quick run-through of these phases and how they relate back to e-commerce:</p><p><strong>1. Assess</strong>: This is when a prospect is assessing whether or not they want to become a customer. In common parlance, we think of this as marketing and sales. They're looking at your website and your marketing materials; they're in some sales conversations with you. They're in the decision-making process to figure out if they want to become a customer.</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>E-commerce businesses need to ensure that their website checks all the boxes a customer would look for. Have ample reviews, product information, a variety of photos, links to social media, and helpful resources to make your customer feel comfortable with your website.</p><p><strong>2. Admit</strong>: This is when a prospect admits that they have a problem or a need that they think you can help them solve. They sign on the dotted line, and they hand over their hard-earned cash. This is day one of the first 100 days process.</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>This is where customers are on your checkout page. E-commerce businesses need to focus on providing an easy checkout process. This means giving customers a choice to sign up through social media, providing guest checkout, and making sure there are enough payment options available.</p><p><strong>3. Affirm</strong>: In common parlance, we call this buyer's remorse, where they begin to doubt the decision that they just made to work with you. Now in most businesses, we're celebrating because we got a new client, we're really happy. Meanwhile, at the client's office or at the customer's home, they're saying, Ooh, did I make the right purchase? I was looking at a couple of options. And I chose this one. But what if it's not right? Well, I'd be able to get my money back when I get in trouble. How will I do this? And that difference in our emotional high in the customer's emotional low or uncertainty. If we don't address that, we're in real trouble.</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>This phase involves keeping customers in the loop! It involves sending out order confirmations and shipping updates.</p><p><strong>4. Activate</strong>: This is the first real moment of truth when they receive the product. We want to energize the relationship. We want to let them know that doing business with us is going to be unlike any business experience they've ever had.</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>In this phase, e-commerce businesses need to start thinking of ways to engage with customers who have just received their products.</p><p><strong>5. Acclimate</strong>: This is the phase where most businesses lose their customers. In the acclimate phase, our job is to hold our customers' hands to help them acclimate to our way of doing business to get used to our way of doing business.</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>Find ways to make sure that customers are actually using the product they bought. There are a bunch of ways to do this! You could send them an email showing them how to use your product or even personalize it by sending customers a survey asking them about why they made the purchase.</p><p><strong>6. Accomplish</strong>: This phase is all about helping your customers accomplish the goal that they had in mind when they did business with you.</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>In this phase, e-commerce stores need to check in with their customers and see that their customers are actually making the most out of their purchases. It involves sending out recommendations based on their previous purchase or simply asking for feedback.</p><p><strong>7. Adopt</strong>: This phase is where the customer becomes loyal to us and only us; they're not looking at the competition; they've adopted the relationship, and they're committed to continuing to do business with us in the future. And if and only if we've gotten through all seven of those phases, do we get to the last phase, the final phase, the holy grail Nirvana, the thing everybody's striving for, which is the advocate phase!</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>E-commerce businesses need to continue the conversation and build a long-lasting relationship with their customers by checking in and providing them with value-based content to keep them engaged.</p><p><strong>8. Advocate</strong>: When customers are loyal enough to go and refer your brand to people around them. Most businesses want to jump to that phase eight right away. They want to get the customer signed up and then say, Well, who else do you know that might need our product? Or, hey, there are some other things we want to sell you and have you join up and participate in it as well. We need to pace ourselves and take time to work through each of the eight phases to earn the trust and comfort of the customer before asking them to become brand advocates!</p><p><em>What do e-commerce businesses need to look out for in this phase?</em></p><p>This phase comes naturally after a customer passes through the first seven phases! A returning customer is more likely to be a brand advocate as compared to a new customer. They're easier to get referrals from and to upsell. It's important for businesses to value these customers by treating them to discounts and special deals. </p><h2>How to Analyze Customer Feedback</h2><p>Customer feedback is crucial, but it's hard to learn from feedback when your customers aren't being 100% honest. Customers might find it difficult to be critical if they have a personal relationship with your brand. This is why it's important to create honest spaces for customers to freely communicate how they're feeling. Here are Joey's tips for getting customer feedback:</p><ul><li><strong>Provide multiple channels for feedback</strong>: Each customer has their own personal preference when it comes to communicating, which is why businesses should have multiple avenues to receive customer feedback. Give your customers the freedom to choose from sending you a message, filling out a feedback form, or directly speaking to you via a scheduled phone call.</li><li><strong>Ask for feedback at various stages: </strong>This is super important if you have a product that works on a subscription-based model or you deliver an ongoing service. Ask for feedback when you're halfway through your transaction, and at the end, that way, your customers have the opportunity to see how you improve based on their recommendations.</li><li><strong>Acknowledge their feedback:</strong> A lot of companies ask for feedback but don't bother notifying the customers about their next steps. It's important to show your customers that you respect the time that they've taken out to help you improve. Give your customers credit where it's due, and thank them for taking the time to give you feedback.</li><li><strong>Be specific: </strong>Asking broad-ended questions can get confusing and vague. Instead, be specific and ask your customers exactly what you want to know. Giving your customers direction makes it easier for them to collect their thoughts.</li><li><strong>Mix it up:</strong> Don't go fishing for compliments! Feedback consists of both positive and negative observations that can help you better your business. Keep it balanced and make sure to ask your customers what they'd like you to continue doing, what they'd like you to stop doing, and what they'd like your brand to start doing. </li></ul><p>That's all for today's episode. Make sure to check out <a href="https://joeycoleman.com/"><ins>Joey Coleman's website</ins></a> if you'd like to learn more about him.</p><p>You can also check out his book, "<a href="https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr="><ins>Never Lose A Customer Again</ins></a>," to learn more about the 8 phases of a customer journey.</p><p>If you enjoyed this episode, make sure to check out <a href="https://www.thebudaimedia.com/podcast/episode/217ef7dd/109-shep-hyken-building-a-memorable-customer-experience"><ins>episode 109</ins></a>, where Shep Hyken shares some more golden nuggets on creating a memorable customer experience.</p><p>You can also <a href="https://www.thebudaimedia.com/podcast"><ins>click here</ins></a> to check out the rest of our episodes.</p><p>Thanks for tuning in! See you back here next Thursday.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#113 John Burgess: Start Dropshipping With $0</title>
			<itunes:title>#113 John Burgess: Start Dropshipping With $0</itunes:title>
			<pubDate>Thu, 16 Jun 2022 11:27:48 GMT</pubDate>
			<itunes:duration>25:30</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/5c3eefec-ffce-4aac-bb2d-3bfc1a9e2a1d/media.mp3" length="49822568" type="audio/mpeg"/>
			<guid isPermaLink="false">5c3eefec-ffce-4aac-bb2d-3bfc1a9e2a1d</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/113</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9d9</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlMiIowpVnTorwTApC80ZlT]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>113</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9d9.jpg"/>
			<description><![CDATA[<h1>#113 John Burgess: Start Dropshipping With $0</h1><p>Everyone thinks it takes a LOT to start your own <strong>eCommerce business</strong>. And it does take a lot, a lot of effort, creativity, patience, and perseverance! But thanks to dropshipping and businesses like Shine On, what it doesn't take is a lot of money to get started!</p><p><a href="https://www.linkedin.com/in/john-burgess-46927527/"><ins>John Burgess</ins></a>, the head of global accounts at <a href="https://shineon.com/"><ins>Shine On,</ins></a> joins our podcast host and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a>, in an interesting conversation about starting your eCommerce journey through dropshipping.</p><p>Shine On is a dropshipping store that specializes in producing personalized viral accessories. They empower new businesses across the globe with their easy-to-sell platform that allows individuals to start selling with zero upfront payments.</p><p>Tune in to this episode to learn more about:</p><p>✔️ John's Background With Dropshipping.</p><p>✔️ How Shine On Empowers Businesses</p><p>✔️ Scaling A Dropshipping Business</p><p>✔️ Expanding Your E-Commerce Store With Dropshipping.</p><h2>John's Background With Dropshipping</h2><p>John Burgess heads the global accounts team at Shine, a leading dropshipping business that enables thousands of sellers across the globe with their personalized viral line of products and easy-to-use platform.</p><p>But his journey didn't start there! In fact, his story begins in early 2006. Right out of college, and having learned textile design and merchandising, John decided to take a leap and pursue his interest in the internet to see how he could make a career out of it. John combined his knowledge of merchandising with his self-taught skills of C plus to start his own consulting/print shop business.</p><p>John basically helped businesses build their own e-commerce stores using the platform BigCartel, and also doubled up his services by providing them with in-house print-on-demand service to create graphic tee shirts.</p><p>Unfortunately, due to the market crash, John was forced to sell his business. <strong>He then got into digital marketing and learned the ropes of paid advertising, social media marketing, and building e-commerce stores and apps using platforms like Magento</strong>. This experience gave John the exposure to working with brands of different sizes, which helped fine-tune his knowledge of the eCommerce industry.</p><p>John eventually got an offer to join Shine On and decided to jump ship after seeing the potential in dropshipping. When John joined Shine On, they were fairly new and operating with a small team of only five employees. They've now grown and have a team of over 130 employees, with factories in both the USA and Europe.</p><h2>How Shine On Empowers Businesses</h2><p>Shine On is a dropshipping platform that removes the biggest barrier to entering e-commerce: dealing with products! Sellers can simply create an account, connect it to their own website, or sell using the Shine On the marketplace and start selling in under thirty minutes.</p><p>The idea behind Shine On is that there are zero upfront costs. With Shine On, you can start taking orders and pay only once it's time to fulfill them. Basically, Shine On takes care of the manufacturing and supply chain so that you can focus on brand building and selling.</p><p>Shine On attracts two kinds of customers. The first are new customers that need help starting from scratch. The second is existing eCommerce businesses that want to expand their product line or sales revenue. Since Shine On offers personalized accessories, brands can customize items based on their niche and still cater to a whole new audience with virtually no upfront costs for testing a new market.</p><p>Shine On has over 10,000 active sellers in the US market alone, and they've also expanded with a new factory in Europe. Shine On caters to sellers across the globe and has helped generate over $152,500,914 worth of products to date.</p><h2>Scaling A Dropshipping Business</h2><p>There are a lot of people that say that dropshipping is a dead end. However, the truth is far from it! Dropshipping is simply a choice of how you choose to handle your logistics as a business. How well your e-commerce store does still lies in your hand and on how well you treat your customers.</p><p>Dropshipping is a very viable and profitable business model for those that focus on brand building. A big part of this involves picking the right kind of suppliers/platforms to help you dropship. You need to move away from Chinese suppliers like Alibaba and find localized platforms that offer <strong>reliable and timely fulfillment </strong>and quality of products.</p><p>Another important thing is to establish your own USP through your service by doing all the things that a brand does to be successful. This involves building <strong>lifetime value and brand loyalty</strong>.</p><p>Advertising platforms like Google, Tik-Tok, and Facebook all have advanced algorithms that see how legitimate your business is, which is why it's crucial for dropshippers to focus on brand building.</p><p>Another good way of scaling your dropshipping business is through a <strong>horizontal approach</strong>. You've got the products and the content ready. Research how local markets in different countries operate and expand your reach to other countries with similar audiences. You might have to modify your strategy in terms of language and pricing, but expanding your store to different regions opens you up to a wider market. Dropshipping makes testing and expanding to a global market easy since there are no upfront inventory or product development costs.</p><h2>Expanding Your E-Commerce Store With Dropshipping</h2><p>A lot of eCommerce stores that are doing well and have their own products also often have a giant email list. And just like every store out there, they might have times where they don't have products to offer during specific occasions like Mother's Day, for example.</p><p>Here's an example that John shared with us in this episode:</p><p><em>"One of our clients runs a golf shop, and he's got a huge database of emails, but he had nothing to offer them for Mother's Day. So, we spoke to him and convinced him to run an experiment by adding a personalized gift from our dropshipping collection at Shine On. All he had to do was send out one promotional email. He sent out that email and made over $10,000 in revenue. Just like that, he was able to create a bump in his sales on a promotional day that otherwise didn't exist for his store."</em></p><p>The beauty of this is that it requires very little effort for existing eCommerce brands because all they have to do is sign up on an app, add the product to their store, and run ads. Dropshipping allows existing eCommerce stores to tap into the seasonal market and widen their pool with minimal effort. It also makes it easier for existing e-commerce stores to test out new products.</p><p>And with platforms like Shine On, e-commerce stores have the freedom and creativity to customize the product to fit their brand's aesthetic. Check out <a href="https://shineon.com/"><ins>their website</ins></a> to learn more about dropshipping and the services that Shine On offers.</p><p>If you liked this episode, make sure to subscribe because we release new episodes each Tuesday and Thursday.</p><p>Meanwhile, you can binge on our previous episodes by clicking <a href="https://www.thebudaimedia.com/podcast"><ins>here</ins></a>.</p><p>We also send out weekly newsletters with some excellent tips on scaling your eCommerce business. Click <a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>here</ins></a> to subscribe.</p><p>Thanks for tuning in, see you again next week!</p><p><strong>Follow Daniel:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong><ins>Daniel's Youtube</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#113 John Burgess: Start Dropshipping With $0</h1><p>Everyone thinks it takes a LOT to start your own <strong>eCommerce business</strong>. And it does take a lot, a lot of effort, creativity, patience, and perseverance! But thanks to dropshipping and businesses like Shine On, what it doesn't take is a lot of money to get started!</p><p><a href="https://www.linkedin.com/in/john-burgess-46927527/"><ins>John Burgess</ins></a>, the head of global accounts at <a href="https://shineon.com/"><ins>Shine On,</ins></a> joins our podcast host and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a>, in an interesting conversation about starting your eCommerce journey through dropshipping.</p><p>Shine On is a dropshipping store that specializes in producing personalized viral accessories. They empower new businesses across the globe with their easy-to-sell platform that allows individuals to start selling with zero upfront payments.</p><p>Tune in to this episode to learn more about:</p><p>✔️ John's Background With Dropshipping.</p><p>✔️ How Shine On Empowers Businesses</p><p>✔️ Scaling A Dropshipping Business</p><p>✔️ Expanding Your E-Commerce Store With Dropshipping.</p><h2>John's Background With Dropshipping</h2><p>John Burgess heads the global accounts team at Shine, a leading dropshipping business that enables thousands of sellers across the globe with their personalized viral line of products and easy-to-use platform.</p><p>But his journey didn't start there! In fact, his story begins in early 2006. Right out of college, and having learned textile design and merchandising, John decided to take a leap and pursue his interest in the internet to see how he could make a career out of it. John combined his knowledge of merchandising with his self-taught skills of C plus to start his own consulting/print shop business.</p><p>John basically helped businesses build their own e-commerce stores using the platform BigCartel, and also doubled up his services by providing them with in-house print-on-demand service to create graphic tee shirts.</p><p>Unfortunately, due to the market crash, John was forced to sell his business. <strong>He then got into digital marketing and learned the ropes of paid advertising, social media marketing, and building e-commerce stores and apps using platforms like Magento</strong>. This experience gave John the exposure to working with brands of different sizes, which helped fine-tune his knowledge of the eCommerce industry.</p><p>John eventually got an offer to join Shine On and decided to jump ship after seeing the potential in dropshipping. When John joined Shine On, they were fairly new and operating with a small team of only five employees. They've now grown and have a team of over 130 employees, with factories in both the USA and Europe.</p><h2>How Shine On Empowers Businesses</h2><p>Shine On is a dropshipping platform that removes the biggest barrier to entering e-commerce: dealing with products! Sellers can simply create an account, connect it to their own website, or sell using the Shine On the marketplace and start selling in under thirty minutes.</p><p>The idea behind Shine On is that there are zero upfront costs. With Shine On, you can start taking orders and pay only once it's time to fulfill them. Basically, Shine On takes care of the manufacturing and supply chain so that you can focus on brand building and selling.</p><p>Shine On attracts two kinds of customers. The first are new customers that need help starting from scratch. The second is existing eCommerce businesses that want to expand their product line or sales revenue. Since Shine On offers personalized accessories, brands can customize items based on their niche and still cater to a whole new audience with virtually no upfront costs for testing a new market.</p><p>Shine On has over 10,000 active sellers in the US market alone, and they've also expanded with a new factory in Europe. Shine On caters to sellers across the globe and has helped generate over $152,500,914 worth of products to date.</p><h2>Scaling A Dropshipping Business</h2><p>There are a lot of people that say that dropshipping is a dead end. However, the truth is far from it! Dropshipping is simply a choice of how you choose to handle your logistics as a business. How well your e-commerce store does still lies in your hand and on how well you treat your customers.</p><p>Dropshipping is a very viable and profitable business model for those that focus on brand building. A big part of this involves picking the right kind of suppliers/platforms to help you dropship. You need to move away from Chinese suppliers like Alibaba and find localized platforms that offer <strong>reliable and timely fulfillment </strong>and quality of products.</p><p>Another important thing is to establish your own USP through your service by doing all the things that a brand does to be successful. This involves building <strong>lifetime value and brand loyalty</strong>.</p><p>Advertising platforms like Google, Tik-Tok, and Facebook all have advanced algorithms that see how legitimate your business is, which is why it's crucial for dropshippers to focus on brand building.</p><p>Another good way of scaling your dropshipping business is through a <strong>horizontal approach</strong>. You've got the products and the content ready. Research how local markets in different countries operate and expand your reach to other countries with similar audiences. You might have to modify your strategy in terms of language and pricing, but expanding your store to different regions opens you up to a wider market. Dropshipping makes testing and expanding to a global market easy since there are no upfront inventory or product development costs.</p><h2>Expanding Your E-Commerce Store With Dropshipping</h2><p>A lot of eCommerce stores that are doing well and have their own products also often have a giant email list. And just like every store out there, they might have times where they don't have products to offer during specific occasions like Mother's Day, for example.</p><p>Here's an example that John shared with us in this episode:</p><p><em>"One of our clients runs a golf shop, and he's got a huge database of emails, but he had nothing to offer them for Mother's Day. So, we spoke to him and convinced him to run an experiment by adding a personalized gift from our dropshipping collection at Shine On. All he had to do was send out one promotional email. He sent out that email and made over $10,000 in revenue. Just like that, he was able to create a bump in his sales on a promotional day that otherwise didn't exist for his store."</em></p><p>The beauty of this is that it requires very little effort for existing eCommerce brands because all they have to do is sign up on an app, add the product to their store, and run ads. Dropshipping allows existing eCommerce stores to tap into the seasonal market and widen their pool with minimal effort. It also makes it easier for existing e-commerce stores to test out new products.</p><p>And with platforms like Shine On, e-commerce stores have the freedom and creativity to customize the product to fit their brand's aesthetic. Check out <a href="https://shineon.com/"><ins>their website</ins></a> to learn more about dropshipping and the services that Shine On offers.</p><p>If you liked this episode, make sure to subscribe because we release new episodes each Tuesday and Thursday.</p><p>Meanwhile, you can binge on our previous episodes by clicking <a href="https://www.thebudaimedia.com/podcast"><ins>here</ins></a>.</p><p>We also send out weekly newsletters with some excellent tips on scaling your eCommerce business. Click <a href="https://www.thebudaimedia.com/weekly-newsletter-signup"><ins>here</ins></a> to subscribe.</p><p>Thanks for tuning in, see you again next week!</p><p><strong>Follow Daniel:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong><ins>Daniel's Youtube</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#112 Boyuan Zhao: E-Commerce Agency CEOs Share Their Best Tips</title>
			<itunes:title>#112 Boyuan Zhao: E-Commerce Agency CEOs Share Their Best Tips</itunes:title>
			<pubDate>Tue, 14 Jun 2022 11:28:16 GMT</pubDate>
			<itunes:duration>19:51</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/b43d5cc4-573a-4c3f-b256-7321b0c38be7/media.mp3" length="38862428" type="audio/mpeg"/>
			<guid isPermaLink="false">b43d5cc4-573a-4c3f-b256-7321b0c38be7</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/112</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9da</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlBjc5GzYPpWWBUbHHQfOIr]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>112</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9da.jpg"/>
			<description><![CDATA[<h1>#112 Boyuan Zhao: E-Commerce Agency CEOs Share Their Best Tips</h1><p>Welcome back to The Ecom Show! Today's discussion is special for anyone with their own e-commerce store because we've got the founder of not one but two e-commerce agencies to talk about everything Ecom!</p><p>Our guest for today is <a href="https://www.linkedin.com/in/boyuanzhao/">Boyuan Zhao</a>. He is the founder of the e-commerce email marketing agency <a href="https://www.plthora.com/">PLTHORA</a>. Apart from this, he also has his own <a href="https://www.youtube.com/c/BoyuanZhao">Youtube channel</a> where he shares tutorials on how to master Klaviyo, and he's got professional investments in cryptocurrency as well.</p><p>In this episode, Boyuan Zhao and <a href="https://www.linkedin.com/in/budaidaney/">Daniel Budai</a>, podcast host and CEO of Budai Media, will be discussing everything that goes into <strong>growing an e-commerce brand</strong>.</p><p>Tune in to hear more about:</p><p>✔️The Key To Designing A Viral Product</p><p>✔️Be A Content First E-Commerce Brand.</p><p>✔️ Boyuan's Advice For E-Commerce Entrepreneurs.</p><h2>The Key To Designing A Viral Product</h2><p>This one's important for anyone that's looking to enter the e-commerce space or to even expand their product line. There are two things that can make any product go viral. </p><p>The first is <strong>coming up with something quirky</strong>. Take the brand Oodie for instance. Oodie is an apparel brand that creates oversized hoodies that double up as blankets. This Australian apparel brand has built a nine-figure business by creating a unique and quirky product that stands out. In fact, one of our previous guests, Jason Williamson, runs an SMS marketing agency that handles Oodie's SMS flows, and he shed more light on this brand in <a href="https://www.thebudaimedia.com/podcast/episode/3abca3c8/105-jason-k-williamson-from-e2-sms-marketing-can-blow-up-your-e-commerce-sales">episode 105</a>.</p><p>The second is to <strong>create hyper utility</strong>. Products that can find a unique solution to a very specific problem have the potential to go viral. The Shark Tank legacy brand, Scrub Daddy, is a perfect example of this. There is a sponge that helps clean out every corner of a dish. Similarly, any product that solves a specific problem has viral potential because those types of products are <strong>great for ads</strong>. You can create simple direct videos that drive customers to purchase your product.</p><p>If you're looking to enter the e-commerce space with a new product, start by finding a problem and find a unique way to create a solution for it. A lot of people do it the other way round. They create their product and look for a USP after. However, the best way to beat market saturation is by creating a product that can easily stand out.</p><h2>Be A Content First E-Commerce Brand</h2><p>With the explosion of social media, everyone's a content creator! It's no longer enough to just have a good website. In order to create a successful brand, you need to have a great social media presence. This includes being omnipresent on channels like Tik-Tok, Instagram, Facebook, or even Youtube; based on what you sell. Social media platforms help you build a community that can drive your sales even if your website isn't great!</p><p>For example, there's this company called Ancestral Supplements. This company's founder markets himself as the Liver King. Their products sell extremely well despite having a simple website, high prices, and a high shipping fee. This is because they have great marketing in place. Being a content-first brand helps in <strong>building social capital</strong> in the form of trust. The more your customers trust you, the more they're willing to shop from you, despite your brand's shortcomings.</p><h2>Boyuan's Advice For E-Commerce Entrepreneurs</h2><p>E-commerce agencies interact with entrepreneurs from every walk of life and solve problems by coming up with innovative strategies on the regular. We asked Boyuan to share some of his biggest learnings and takeaways from his experience in the industry. Here's what he had to say:</p><p><strong><em>What has been your biggest learning from running a business?</em></strong></p><p>"My biggest learning has been understanding the value of time. People are constantly advertising how they achieved success in very quick timeframes; this can mess with your perception of how well you're doing something. But it's important to understand that things just take some time, especially if you're pursuing more high-leverage activities.</p><p>For example, when I first started out, I was doing cold email outreach. So, it'd be about a two-week delay between me putting in the effort and seeing the return. But then, when I started pivoting towards content, it was actually like a three to a six-month time period before I got my first big client. But the thing is, cold outreach is linear in the sense that you just send the email, and that's it. And it's forgotten about, whereas content is more or less evergreen, so it's higher leverage. So, it took me a while to understand that exponential growth can take time to build."</p><p><strong><em>Hiring is extremely crucial for agencies because, in an agency, you're selling a service. And the quality of your service depends on the people in your team. Could you walk us through your hiring process?</em></strong></p><p>"I'm pretty proud of my team at the moment; I'm working with some really great people. I usually hire from within my own community. I get several inquiries about job openings from my YouTube follower base. The second has been through LinkedIn and extensive interviews. I outsource it to professional recruiters and try to find quality leads by filtering them out with good assignments and a detailed interview process.</p><p>I also keep finding ways to retain my team by incentivizing team members when they accomplish good targets. This is usually done by rewarding them with a bonus when the project they're working on performs extraordinarily well."</p><p>To sum it all up, the key to growing your brand lies in building a viral product, focusing your energy on creating a strong content strategy to market your product, being patient, and most importantly, surrounding yourself with the right kind of team to help your brand grow!</p><p>Thank you for tuning in to this episode of The Ecom Show. We release new episodes every Tuesday and Thursday.</p><p><a href="https://www.thebudaimedia.com/podcast">You can check out our previous episodes here.</a> </p><p><strong>Follow Boyuan:</strong></p><p><a href="https://www.linkedin.com/in/boyuanzhao/"><strong><ins>LinkedIn</ins></strong></a></p><p><a href="https://www.youtube.com/c/BoyuanZhao"><strong><ins>Youtube</ins></strong></a></p><p><a href="https://www.instagram.com/realboyuanzhao/?hl=en"><strong><ins>Instagram</ins></strong></a></p><p><a href="https://mobile.twitter.com/realboyuanzhao"><strong><ins>Twitter</ins></strong></a></p><p><strong>Follow Daniel:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong><ins>Daniel's Youtube</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#112 Boyuan Zhao: E-Commerce Agency CEOs Share Their Best Tips</h1><p>Welcome back to The Ecom Show! Today's discussion is special for anyone with their own e-commerce store because we've got the founder of not one but two e-commerce agencies to talk about everything Ecom!</p><p>Our guest for today is <a href="https://www.linkedin.com/in/boyuanzhao/">Boyuan Zhao</a>. He is the founder of the e-commerce email marketing agency <a href="https://www.plthora.com/">PLTHORA</a>. Apart from this, he also has his own <a href="https://www.youtube.com/c/BoyuanZhao">Youtube channel</a> where he shares tutorials on how to master Klaviyo, and he's got professional investments in cryptocurrency as well.</p><p>In this episode, Boyuan Zhao and <a href="https://www.linkedin.com/in/budaidaney/">Daniel Budai</a>, podcast host and CEO of Budai Media, will be discussing everything that goes into <strong>growing an e-commerce brand</strong>.</p><p>Tune in to hear more about:</p><p>✔️The Key To Designing A Viral Product</p><p>✔️Be A Content First E-Commerce Brand.</p><p>✔️ Boyuan's Advice For E-Commerce Entrepreneurs.</p><h2>The Key To Designing A Viral Product</h2><p>This one's important for anyone that's looking to enter the e-commerce space or to even expand their product line. There are two things that can make any product go viral. </p><p>The first is <strong>coming up with something quirky</strong>. Take the brand Oodie for instance. Oodie is an apparel brand that creates oversized hoodies that double up as blankets. This Australian apparel brand has built a nine-figure business by creating a unique and quirky product that stands out. In fact, one of our previous guests, Jason Williamson, runs an SMS marketing agency that handles Oodie's SMS flows, and he shed more light on this brand in <a href="https://www.thebudaimedia.com/podcast/episode/3abca3c8/105-jason-k-williamson-from-e2-sms-marketing-can-blow-up-your-e-commerce-sales">episode 105</a>.</p><p>The second is to <strong>create hyper utility</strong>. Products that can find a unique solution to a very specific problem have the potential to go viral. The Shark Tank legacy brand, Scrub Daddy, is a perfect example of this. There is a sponge that helps clean out every corner of a dish. Similarly, any product that solves a specific problem has viral potential because those types of products are <strong>great for ads</strong>. You can create simple direct videos that drive customers to purchase your product.</p><p>If you're looking to enter the e-commerce space with a new product, start by finding a problem and find a unique way to create a solution for it. A lot of people do it the other way round. They create their product and look for a USP after. However, the best way to beat market saturation is by creating a product that can easily stand out.</p><h2>Be A Content First E-Commerce Brand</h2><p>With the explosion of social media, everyone's a content creator! It's no longer enough to just have a good website. In order to create a successful brand, you need to have a great social media presence. This includes being omnipresent on channels like Tik-Tok, Instagram, Facebook, or even Youtube; based on what you sell. Social media platforms help you build a community that can drive your sales even if your website isn't great!</p><p>For example, there's this company called Ancestral Supplements. This company's founder markets himself as the Liver King. Their products sell extremely well despite having a simple website, high prices, and a high shipping fee. This is because they have great marketing in place. Being a content-first brand helps in <strong>building social capital</strong> in the form of trust. The more your customers trust you, the more they're willing to shop from you, despite your brand's shortcomings.</p><h2>Boyuan's Advice For E-Commerce Entrepreneurs</h2><p>E-commerce agencies interact with entrepreneurs from every walk of life and solve problems by coming up with innovative strategies on the regular. We asked Boyuan to share some of his biggest learnings and takeaways from his experience in the industry. Here's what he had to say:</p><p><strong><em>What has been your biggest learning from running a business?</em></strong></p><p>"My biggest learning has been understanding the value of time. People are constantly advertising how they achieved success in very quick timeframes; this can mess with your perception of how well you're doing something. But it's important to understand that things just take some time, especially if you're pursuing more high-leverage activities.</p><p>For example, when I first started out, I was doing cold email outreach. So, it'd be about a two-week delay between me putting in the effort and seeing the return. But then, when I started pivoting towards content, it was actually like a three to a six-month time period before I got my first big client. But the thing is, cold outreach is linear in the sense that you just send the email, and that's it. And it's forgotten about, whereas content is more or less evergreen, so it's higher leverage. So, it took me a while to understand that exponential growth can take time to build."</p><p><strong><em>Hiring is extremely crucial for agencies because, in an agency, you're selling a service. And the quality of your service depends on the people in your team. Could you walk us through your hiring process?</em></strong></p><p>"I'm pretty proud of my team at the moment; I'm working with some really great people. I usually hire from within my own community. I get several inquiries about job openings from my YouTube follower base. The second has been through LinkedIn and extensive interviews. I outsource it to professional recruiters and try to find quality leads by filtering them out with good assignments and a detailed interview process.</p><p>I also keep finding ways to retain my team by incentivizing team members when they accomplish good targets. This is usually done by rewarding them with a bonus when the project they're working on performs extraordinarily well."</p><p>To sum it all up, the key to growing your brand lies in building a viral product, focusing your energy on creating a strong content strategy to market your product, being patient, and most importantly, surrounding yourself with the right kind of team to help your brand grow!</p><p>Thank you for tuning in to this episode of The Ecom Show. We release new episodes every Tuesday and Thursday.</p><p><a href="https://www.thebudaimedia.com/podcast">You can check out our previous episodes here.</a> </p><p><strong>Follow Boyuan:</strong></p><p><a href="https://www.linkedin.com/in/boyuanzhao/"><strong><ins>LinkedIn</ins></strong></a></p><p><a href="https://www.youtube.com/c/BoyuanZhao"><strong><ins>Youtube</ins></strong></a></p><p><a href="https://www.instagram.com/realboyuanzhao/?hl=en"><strong><ins>Instagram</ins></strong></a></p><p><a href="https://mobile.twitter.com/realboyuanzhao"><strong><ins>Twitter</ins></strong></a></p><p><strong>Follow Daniel:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><p><a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong><ins>Daniel's Youtube</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#111 Antoine Gagné: Media Buying Secrets To Achieve Hyper-Growth!</title>
			<itunes:title>#111 Antoine Gagné: Media Buying Secrets To Achieve Hyper-Growth!</itunes:title>
			<pubDate>Thu, 09 Jun 2022 15:06:25 GMT</pubDate>
			<itunes:duration>24:48</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/c763ca04-760a-445e-9ef7-099bc54248ec/media.mp3" length="48555739" type="audio/mpeg"/>
			<guid isPermaLink="false">c763ca04-760a-445e-9ef7-099bc54248ec</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/111</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9db</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jm5ZivrwUpg5JWh3+10jDqv]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>111</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9db.jpg"/>
			<description><![CDATA[<h1>#111 Antoine Gagné: Media Buying Secrets To Achieve Hyper-Growth!</h1><p>TGIT! Thank god it’s Thursday because that means it’s time for another new episode of The Ecom Show!</p><p>In this episode, <a href="https://www.linkedin.com/in/antoine-gagn%C3%A9-69a94366/"><ins>Antoine Gagné</ins></a>, the founder and CEO of <a href="https://www.j7media.com/en"><ins>J7 Media</ins></a> and <a href="https://www.purecommerce.co.za/"><ins>Pure Commerce</ins></a>, joins our podcast host and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a>, in an interesting conversation about <strong>media buying</strong>. J7 Media is a Facebook advertising agency that turns companies’ growth into hyper-growth.</p><p>This episode of <a href="https://www.thebudaimedia.com/podcast"><ins>The Ecom Show</ins></a> deep dives into:</p><p>✔ Antoine’s Experience With Media Buying.</p><p>✔ Is Facebook Still Relevant For Media Buying?</p><p>✔ How To Take Your E-Commerce Business International.</p><p>✔ Antoine’s Advice For E-Commerce Entrepreneurs.</p><h2>Antoine’s Experience With Media Buying</h2><p>Antoine started J7 Media almost ten years ago. They started as an agency that helped businesses in the hospitality industry manage their <strong>organic Facebook and Instagram marketing</strong>. The change in the Facebook algorithm in 2017 is what pushed Antoine to shift his agency’s focus on media buying.</p><p>Since then, they’ve positioned themselves to take over media buying and focused on how to scale e-commerce agencies from growth to <strong>hyper-growth</strong>. Currently, J7 Media manages over $30 million a year in Facebook advertising for e-commerce brands and are experts when it comes to creating ad funnels for direct-to-consumer companies.</p><p>J7 Media may have started from Facebook advertising, but they’ve grown immensely ever since. They expanded into Google Ads and other media buying avenues by acquiring a knowledgeable Google Ads agency.</p><p>Antoine has also acquired several e-commerce brands, which has added to his understanding of what e-commerce clients want, as he is now on both ends of the spectrum. Antoine recently launched his second agency, Pure Commerce. Pure Commerce is a specialized e-commerce marketing agency that covers all the marketing needs an e-commerce brand would have.</p><h2>Is Facebook Still Relevant For Media Buying?</h2><p>The world of e-commerce keeps changing, and there are a ton of different avenues that business owners can choose to spend their money on. With the ever-changing Facebook algorithm, it can get hard for e-commerce businesses to nail down a strategy that works for their brand. And with other more economical options like Tik Tok Ads, a lot of e-commerce businesses have been wondering<em> if </em><strong><em>Facebook is still a relevant medium for running ads?</em></strong></p><p>The answer is <strong>yes</strong>. Facebook is still relevant even despite hurdles like their stock going down, the iOS 14 changes, and the emergence of newer ad spaces. Because despite all these factors, <strong>Facebook is still a very powerful tool</strong>.</p><p>The key to nailing your Facebook marketing is to<strong> keep testing</strong>. Facebook keeps changing its algorithm, which is why as an e-commerce business, it’s important that you keep testing different campaigns and adjust your plan based on the results. You should also <strong>diversify your media spending</strong>. Focus on driving business through email marketing, SMS campaigns, TikTok ads, and Facebook. Don’t just rely on one medium to drive your sales! Double down on different avenues to increase your customer’s lifetime value, and use media buying to engage with your customers and build a community.</p><h2>How To Take Your E-Commerce Business International</h2><p>There are two key things that every business should keep in mind before taking their store international. The first is<strong> understanding trends and culture. </strong>It’s easier to expand to countries that have similar trends and cultures. For instance, it’s easy to run ad campaigns in England if you’re already selling in US markets. This is because both countries have native English speakers, and trends hit the US markets first.</p><p>The second is to <strong>align your expectations</strong>. There are several barriers to entry like language, price sensitivity, understanding of the local culture, and more that will affect the success of your campaigns in newer markets. Give your business the time to learn and adjust to newer campaigns. Also, research which markets would be easier for you to expand into. For example, it’s much easier for American brands to enter any other global market, this is because their market is way ahead of the curve. On the other hand, it’s far more difficult for international brands to enter the US market because of how crowded their existing market is.</p><p>So if you’re looking to expand your business globally, ensure that you do your research about different markets, test and adjust your ad campaigns, and align your expectations since expanding into any new space requires persistence and patience.</p><h2>Antoine’s Advice For eCommerce Entrepreneurs</h2><p>We asked Antoine about what his biggest challenge as an entrepreneur has been, and if he could only share one piece of advice for e-commerce business owners, what would it be? Here’s what he had to share:</p><p><strong><em>What was your biggest challenge?</em></strong></p><p><em>“My biggest challenge has been to actually learn what it means to be in business, which I think a lot of people don’t understand. A lot of people think it’s cool to be an entrepreneur. Like, it’s great to put that on your LinkedIn or tell your friends during Happy Hour that you are a business owner, but when it comes down to it, it’s 20 times harder to live the life of a business owner. Because it takes years to reach a point where you can finally start paying yourself a salary, this understanding has been my greatest learning.”</em></p><p><strong><em>What’s your number one advice for eCommerce businesses in 2022?</em></strong></p><p><em>“I would say double down on email acquisition! In the past, you could just run ads and generate conversions straight away. It is not as easy anymore, so double down on running media to acquire more emails. </em><em><ins>Emails are a great way to maintain a community, and my personal experience as an e-commerce business owner has made me realize how valuable email marketing can be.</ins></em><em>”</em></p><p>On that note, let’s conclude this episode of The Ecom Show. We release new episodes every Tuesday and Thursday, so don’t forget to tune in!</p><p>You can also check out <a href="https://www.thebudaimedia.com/"><ins>our website</ins></a> if you’d like to learn more about email marketing. Our <a href="https://course.thebudaimedia.com/"><ins>mini-course</ins></a> is perfect for businesses that are just getting started with email marketing.</p><p>We hope you enjoyed this episode. See you again next week!</p><p><strong>Follow Antoine:</strong></p><p><a href="https://www.linkedin.com/in/antoine-gagn%C3%A9-69a94366/"><strong><ins>LinkedIn</ins></strong></a></p><p><a href="https://www.j7media.com/en"><strong><ins>J7 Media</ins></strong></a></p><p><a href="https://www.purecommerce.co.za/"><strong><ins>Pure Commerce</ins></strong></a></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#111 Antoine Gagné: Media Buying Secrets To Achieve Hyper-Growth!</h1><p>TGIT! Thank god it’s Thursday because that means it’s time for another new episode of The Ecom Show!</p><p>In this episode, <a href="https://www.linkedin.com/in/antoine-gagn%C3%A9-69a94366/"><ins>Antoine Gagné</ins></a>, the founder and CEO of <a href="https://www.j7media.com/en"><ins>J7 Media</ins></a> and <a href="https://www.purecommerce.co.za/"><ins>Pure Commerce</ins></a>, joins our podcast host and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a>, in an interesting conversation about <strong>media buying</strong>. J7 Media is a Facebook advertising agency that turns companies’ growth into hyper-growth.</p><p>This episode of <a href="https://www.thebudaimedia.com/podcast"><ins>The Ecom Show</ins></a> deep dives into:</p><p>✔ Antoine’s Experience With Media Buying.</p><p>✔ Is Facebook Still Relevant For Media Buying?</p><p>✔ How To Take Your E-Commerce Business International.</p><p>✔ Antoine’s Advice For E-Commerce Entrepreneurs.</p><h2>Antoine’s Experience With Media Buying</h2><p>Antoine started J7 Media almost ten years ago. They started as an agency that helped businesses in the hospitality industry manage their <strong>organic Facebook and Instagram marketing</strong>. The change in the Facebook algorithm in 2017 is what pushed Antoine to shift his agency’s focus on media buying.</p><p>Since then, they’ve positioned themselves to take over media buying and focused on how to scale e-commerce agencies from growth to <strong>hyper-growth</strong>. Currently, J7 Media manages over $30 million a year in Facebook advertising for e-commerce brands and are experts when it comes to creating ad funnels for direct-to-consumer companies.</p><p>J7 Media may have started from Facebook advertising, but they’ve grown immensely ever since. They expanded into Google Ads and other media buying avenues by acquiring a knowledgeable Google Ads agency.</p><p>Antoine has also acquired several e-commerce brands, which has added to his understanding of what e-commerce clients want, as he is now on both ends of the spectrum. Antoine recently launched his second agency, Pure Commerce. Pure Commerce is a specialized e-commerce marketing agency that covers all the marketing needs an e-commerce brand would have.</p><h2>Is Facebook Still Relevant For Media Buying?</h2><p>The world of e-commerce keeps changing, and there are a ton of different avenues that business owners can choose to spend their money on. With the ever-changing Facebook algorithm, it can get hard for e-commerce businesses to nail down a strategy that works for their brand. And with other more economical options like Tik Tok Ads, a lot of e-commerce businesses have been wondering<em> if </em><strong><em>Facebook is still a relevant medium for running ads?</em></strong></p><p>The answer is <strong>yes</strong>. Facebook is still relevant even despite hurdles like their stock going down, the iOS 14 changes, and the emergence of newer ad spaces. Because despite all these factors, <strong>Facebook is still a very powerful tool</strong>.</p><p>The key to nailing your Facebook marketing is to<strong> keep testing</strong>. Facebook keeps changing its algorithm, which is why as an e-commerce business, it’s important that you keep testing different campaigns and adjust your plan based on the results. You should also <strong>diversify your media spending</strong>. Focus on driving business through email marketing, SMS campaigns, TikTok ads, and Facebook. Don’t just rely on one medium to drive your sales! Double down on different avenues to increase your customer’s lifetime value, and use media buying to engage with your customers and build a community.</p><h2>How To Take Your E-Commerce Business International</h2><p>There are two key things that every business should keep in mind before taking their store international. The first is<strong> understanding trends and culture. </strong>It’s easier to expand to countries that have similar trends and cultures. For instance, it’s easy to run ad campaigns in England if you’re already selling in US markets. This is because both countries have native English speakers, and trends hit the US markets first.</p><p>The second is to <strong>align your expectations</strong>. There are several barriers to entry like language, price sensitivity, understanding of the local culture, and more that will affect the success of your campaigns in newer markets. Give your business the time to learn and adjust to newer campaigns. Also, research which markets would be easier for you to expand into. For example, it’s much easier for American brands to enter any other global market, this is because their market is way ahead of the curve. On the other hand, it’s far more difficult for international brands to enter the US market because of how crowded their existing market is.</p><p>So if you’re looking to expand your business globally, ensure that you do your research about different markets, test and adjust your ad campaigns, and align your expectations since expanding into any new space requires persistence and patience.</p><h2>Antoine’s Advice For eCommerce Entrepreneurs</h2><p>We asked Antoine about what his biggest challenge as an entrepreneur has been, and if he could only share one piece of advice for e-commerce business owners, what would it be? Here’s what he had to share:</p><p><strong><em>What was your biggest challenge?</em></strong></p><p><em>“My biggest challenge has been to actually learn what it means to be in business, which I think a lot of people don’t understand. A lot of people think it’s cool to be an entrepreneur. Like, it’s great to put that on your LinkedIn or tell your friends during Happy Hour that you are a business owner, but when it comes down to it, it’s 20 times harder to live the life of a business owner. Because it takes years to reach a point where you can finally start paying yourself a salary, this understanding has been my greatest learning.”</em></p><p><strong><em>What’s your number one advice for eCommerce businesses in 2022?</em></strong></p><p><em>“I would say double down on email acquisition! In the past, you could just run ads and generate conversions straight away. It is not as easy anymore, so double down on running media to acquire more emails. </em><em><ins>Emails are a great way to maintain a community, and my personal experience as an e-commerce business owner has made me realize how valuable email marketing can be.</ins></em><em>”</em></p><p>On that note, let’s conclude this episode of The Ecom Show. We release new episodes every Tuesday and Thursday, so don’t forget to tune in!</p><p>You can also check out <a href="https://www.thebudaimedia.com/"><ins>our website</ins></a> if you’d like to learn more about email marketing. Our <a href="https://course.thebudaimedia.com/"><ins>mini-course</ins></a> is perfect for businesses that are just getting started with email marketing.</p><p>We hope you enjoyed this episode. See you again next week!</p><p><strong>Follow Antoine:</strong></p><p><a href="https://www.linkedin.com/in/antoine-gagn%C3%A9-69a94366/"><strong><ins>LinkedIn</ins></strong></a></p><p><a href="https://www.j7media.com/en"><strong><ins>J7 Media</ins></strong></a></p><p><a href="https://www.purecommerce.co.za/"><strong><ins>Pure Commerce</ins></strong></a></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#110 Alvin From Relab Studios: Designing The Perfect Website</title>
			<itunes:title>#110 Alvin From Relab Studios: Designing The Perfect Website</itunes:title>
			<pubDate>Tue, 07 Jun 2022 16:38:53 GMT</pubDate>
			<itunes:duration>25:20</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/1fc2186f-1244-4edf-b9c7-c4d777dc300e/media.mp3" length="49037952" type="audio/mpeg"/>
			<guid isPermaLink="false">1fc2186f-1244-4edf-b9c7-c4d777dc300e</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/110</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9dc</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jljS1f+I2s9qlHvGvsPATvU]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>110</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9dc.jpg"/>
			<description><![CDATA[<h1>#110 Alvin From Relab Studios: Designing The Perfect Website</h1><p>Today's episode of The Ecom Show is special because it's the first time we'll be diving into the intricacies of product design.</p><p>We have <a href="https://www.linkedin.com/in/alvinhermanto/"><ins>Alvin Hermanto</ins></a> from Relab Studios here with us today to talk about everything that goes into <strong>designing the perfect e-commerce store</strong>. Relab Studios is a specialized design agency that helps e-commerce businesses design products like websites and applications by combining design thinking with UI/UX capabilities.</p><p>Daniel and Alvin met through YouTube as they're both YouTube entrepreneurs that share expert tips and strategies specific to their field. Daniel talks about his experience of running Budai Media, an e-commerce retention marketing agency, on his<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins> Youtube channel</ins></a>; he also shares tips and strategies to help other businesses scale. Similarly, Alvin Hermanto also has an active <a href="https://www.youtube.com/c/RelabStudios"><ins>Youtube channel</ins></a><ins>,</ins> where he teaches businesses about design thinking and product design.</p><p>Tune in to this episode to find out more about:</p><p>✔ How Relab Studios Began</p><p>✔ The 6 Stages of Designing A Website</p><p>✔ Design Tips From Alvin</p><h2>How Relab Studios Began</h2><p>Relab Studios is Alvin Hermanto's first business. It's a design consultancy firm that provides digital product design and solves design problems for e-commerce clients. They build and work with websites, applications, and other portals.</p><p>Growing up in Indonesia, Alvin had always been interested in design. Unsure about what to specialize in, he went to Malaysia and studied graphic designing since it was a broader field of study. His university gave him the opportunity to complete his course in Australia, which is where he earned his degree in graphic designing with honors.</p><p>Alvin began offering his services as a graphic designer almost 15 years ago. He worked with several brands and transitioned to becoming a digital designer during the time of the e-commerce boom.</p><p>It's been over nine years since Alvin started his own UI/UX design consultancy firm Relab Studios. They focus on an intersection between business and UX design or user experience design. Alvin's firm designs software websites and applications; they also share their expertise and techniques on their growing Youtube channel.</p><h2>The 6 Stages of Designing A Website</h2><p>Alvin has devised a six-stage design process to create the perfect website for his clients. These stages blend design thinking and agile design methodologies to create a website that truly represents their client's brand. The idea is to pay equal attention to strategy and user empathy to create a user-friendly experience through a collaborative process. Here are the six stages to perfecting your design:</p><ol><li><strong>Understanding: </strong>Stage one is understanding the user, which is the end-user itself. But you're also trying to understand the business. And the way you would do this is by conducting interviews with different stakeholders of the business in the room. You do this to understand the vision of the business, future plans, needs, and expectations from the product. This is the most crucial step, as it forms a base for the rest of your decisions.</li><li><strong>Defining: </strong>You've understood the problem; now it's time to sit and define the goal of the product. This is done by outlining the premise to create a user strategy template, or a set of design principles, success metrics, the value proposition canvas, and solutions that will define all the needs established in the understanding phase.</li><li><strong>Ideating: </strong>This is where you start sketching solutions and start putting down ideas on what you want your product to look like. This stage is the most collaborative as it involves both the clients and the design team sitting together to put down ideas that they'd like to see in the product. It's basically a visual representation of all the thoughts and ideas that will frame the website.</li><li><strong>Deciding:</strong> The ideation phase involves jotting down all the ideas and thoughts that could go into the product. Stage four is where you narrow your focus down and shortlist the solutions you like the most. This stage involves voting on ideas and finding a winning solution. By the end of this stage, you usually have a blueprint of what your website would look like with your website flow and user journey outlined.</li><li><strong>Prototyping: </strong>This is the stage where you create your storyboard by sketching out what your product would look like on different screens. This can be done in a variety of ways. If you're comfortable with Adobe, you can create your entire prototype using tools like Figma or Adobe XD. If you're not a designer, you could use tools like Canva or even Powerpoint to illustrate what each page or part of your website would look like. This step helps you see what your end product will look like, and the perks of using Figma or Adobe XD is that your UI can directly be given to the UX designer to implement.</li><li><strong>Validating: </strong>The last stage is to conduct a round of objective user testing to weed out any kinks in your design. This step allows you to see how smoothly your user journey is in action and is an essential quality assurance step before you release your MVP for the world to use.</li></ol><h2>Design Tips From Alvin</h2><p>Your product design is a true reflection of your brand's identity, and it's one thing that directly affects your relationship with your customers. Your user interface and experience shape the way your customers will interact with your brand as a whole; which is why it's important to remember to ensure that your digital product is in tune with your physical product. Here are some expert tips for Alvin.</p><ul><li><strong>Do your research</strong>: Look at actual products you use in your everyday life, and observe how their digital presence ties back to their physical products. Find brands that you like purchasing from online, and observe how their design is creating a positive experience for you. For instance: Check out Herman Miller. They create high-end office chairs, but more than that, they serve their customers really well, from a customer service point of view. They've done this by creating well-segmented user flows to provide essential content in the form of videos and blogs.</li><li><strong>Create a holistic experience:</strong> Good design is something that goes beyond just looking or feeling good. It's about the holistic experience it creates for everyone that uses the design. So let's say we're designing a portal for a wine company, a wine distributor, then it also needs to work really, really well for their salespeople, customer service people, not just the end-user or their customers. So yeah, good product design is something that works seamlessly for every person that uses it.</li><li><strong>Try to be inclusive</strong>: Design is subjective, which is why it's best to have multiple opinions and make it a collaborative process. The ideal design team involves having a facilitator, a designer, and a decider. The facilitator is the person that holds the compass and navigates the direction in which the product design should be aimed at. The decider is usually someone who has a deep understanding of the brand and oversees all the ideas being suggested by the facilitator; the designer carries out the vision that's been laid out by the facilitator and decider.</li><li><strong>Hire someone who's empathetic:</strong> Ideally, a product designer is an individual who has a strong acumen for design thinking to back their experience in UI/UX design. They fuse their understanding of your business with design principles to create a product that matches the needs of your customers. If you can't afford to hire a product designer or product designing agency, look for user interface designers that have a strong understanding of how to solve problems. They should be able to understand and empathize with the needs of your clients to help you design a product that best caters to your needs.</li></ul><p>If you enjoyed this episode of The Ecom Show, make sure to check out Alvin Hermanto's <a href="https://www.youtube.com/c/RelabStudios"><ins>Youtube channel </ins></a>for more design and user experience expertise.</p><p>You can also check out his latest work on his website<a href="https://www.relab.com.au/"><ins> Relab Studios</ins></a>, or directly connect with him via <a href="https://www.linkedin.com/in/alvinhermanto/"><ins>LinkedIN</ins></a>.</p><p>Thank you for listening! We release new episodes every Tuesday and Thursday, so stay tuned.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#110 Alvin From Relab Studios: Designing The Perfect Website</h1><p>Today's episode of The Ecom Show is special because it's the first time we'll be diving into the intricacies of product design.</p><p>We have <a href="https://www.linkedin.com/in/alvinhermanto/"><ins>Alvin Hermanto</ins></a> from Relab Studios here with us today to talk about everything that goes into <strong>designing the perfect e-commerce store</strong>. Relab Studios is a specialized design agency that helps e-commerce businesses design products like websites and applications by combining design thinking with UI/UX capabilities.</p><p>Daniel and Alvin met through YouTube as they're both YouTube entrepreneurs that share expert tips and strategies specific to their field. Daniel talks about his experience of running Budai Media, an e-commerce retention marketing agency, on his<a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins> Youtube channel</ins></a>; he also shares tips and strategies to help other businesses scale. Similarly, Alvin Hermanto also has an active <a href="https://www.youtube.com/c/RelabStudios"><ins>Youtube channel</ins></a><ins>,</ins> where he teaches businesses about design thinking and product design.</p><p>Tune in to this episode to find out more about:</p><p>✔ How Relab Studios Began</p><p>✔ The 6 Stages of Designing A Website</p><p>✔ Design Tips From Alvin</p><h2>How Relab Studios Began</h2><p>Relab Studios is Alvin Hermanto's first business. It's a design consultancy firm that provides digital product design and solves design problems for e-commerce clients. They build and work with websites, applications, and other portals.</p><p>Growing up in Indonesia, Alvin had always been interested in design. Unsure about what to specialize in, he went to Malaysia and studied graphic designing since it was a broader field of study. His university gave him the opportunity to complete his course in Australia, which is where he earned his degree in graphic designing with honors.</p><p>Alvin began offering his services as a graphic designer almost 15 years ago. He worked with several brands and transitioned to becoming a digital designer during the time of the e-commerce boom.</p><p>It's been over nine years since Alvin started his own UI/UX design consultancy firm Relab Studios. They focus on an intersection between business and UX design or user experience design. Alvin's firm designs software websites and applications; they also share their expertise and techniques on their growing Youtube channel.</p><h2>The 6 Stages of Designing A Website</h2><p>Alvin has devised a six-stage design process to create the perfect website for his clients. These stages blend design thinking and agile design methodologies to create a website that truly represents their client's brand. The idea is to pay equal attention to strategy and user empathy to create a user-friendly experience through a collaborative process. Here are the six stages to perfecting your design:</p><ol><li><strong>Understanding: </strong>Stage one is understanding the user, which is the end-user itself. But you're also trying to understand the business. And the way you would do this is by conducting interviews with different stakeholders of the business in the room. You do this to understand the vision of the business, future plans, needs, and expectations from the product. This is the most crucial step, as it forms a base for the rest of your decisions.</li><li><strong>Defining: </strong>You've understood the problem; now it's time to sit and define the goal of the product. This is done by outlining the premise to create a user strategy template, or a set of design principles, success metrics, the value proposition canvas, and solutions that will define all the needs established in the understanding phase.</li><li><strong>Ideating: </strong>This is where you start sketching solutions and start putting down ideas on what you want your product to look like. This stage is the most collaborative as it involves both the clients and the design team sitting together to put down ideas that they'd like to see in the product. It's basically a visual representation of all the thoughts and ideas that will frame the website.</li><li><strong>Deciding:</strong> The ideation phase involves jotting down all the ideas and thoughts that could go into the product. Stage four is where you narrow your focus down and shortlist the solutions you like the most. This stage involves voting on ideas and finding a winning solution. By the end of this stage, you usually have a blueprint of what your website would look like with your website flow and user journey outlined.</li><li><strong>Prototyping: </strong>This is the stage where you create your storyboard by sketching out what your product would look like on different screens. This can be done in a variety of ways. If you're comfortable with Adobe, you can create your entire prototype using tools like Figma or Adobe XD. If you're not a designer, you could use tools like Canva or even Powerpoint to illustrate what each page or part of your website would look like. This step helps you see what your end product will look like, and the perks of using Figma or Adobe XD is that your UI can directly be given to the UX designer to implement.</li><li><strong>Validating: </strong>The last stage is to conduct a round of objective user testing to weed out any kinks in your design. This step allows you to see how smoothly your user journey is in action and is an essential quality assurance step before you release your MVP for the world to use.</li></ol><h2>Design Tips From Alvin</h2><p>Your product design is a true reflection of your brand's identity, and it's one thing that directly affects your relationship with your customers. Your user interface and experience shape the way your customers will interact with your brand as a whole; which is why it's important to remember to ensure that your digital product is in tune with your physical product. Here are some expert tips for Alvin.</p><ul><li><strong>Do your research</strong>: Look at actual products you use in your everyday life, and observe how their digital presence ties back to their physical products. Find brands that you like purchasing from online, and observe how their design is creating a positive experience for you. For instance: Check out Herman Miller. They create high-end office chairs, but more than that, they serve their customers really well, from a customer service point of view. They've done this by creating well-segmented user flows to provide essential content in the form of videos and blogs.</li><li><strong>Create a holistic experience:</strong> Good design is something that goes beyond just looking or feeling good. It's about the holistic experience it creates for everyone that uses the design. So let's say we're designing a portal for a wine company, a wine distributor, then it also needs to work really, really well for their salespeople, customer service people, not just the end-user or their customers. So yeah, good product design is something that works seamlessly for every person that uses it.</li><li><strong>Try to be inclusive</strong>: Design is subjective, which is why it's best to have multiple opinions and make it a collaborative process. The ideal design team involves having a facilitator, a designer, and a decider. The facilitator is the person that holds the compass and navigates the direction in which the product design should be aimed at. The decider is usually someone who has a deep understanding of the brand and oversees all the ideas being suggested by the facilitator; the designer carries out the vision that's been laid out by the facilitator and decider.</li><li><strong>Hire someone who's empathetic:</strong> Ideally, a product designer is an individual who has a strong acumen for design thinking to back their experience in UI/UX design. They fuse their understanding of your business with design principles to create a product that matches the needs of your customers. If you can't afford to hire a product designer or product designing agency, look for user interface designers that have a strong understanding of how to solve problems. They should be able to understand and empathize with the needs of your clients to help you design a product that best caters to your needs.</li></ul><p>If you enjoyed this episode of The Ecom Show, make sure to check out Alvin Hermanto's <a href="https://www.youtube.com/c/RelabStudios"><ins>Youtube channel </ins></a>for more design and user experience expertise.</p><p>You can also check out his latest work on his website<a href="https://www.relab.com.au/"><ins> Relab Studios</ins></a>, or directly connect with him via <a href="https://www.linkedin.com/in/alvinhermanto/"><ins>LinkedIN</ins></a>.</p><p>Thank you for listening! We release new episodes every Tuesday and Thursday, so stay tuned.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#109 Shep Hyken: Building A Memorable Customer Experience</title>
			<itunes:title>#109 Shep Hyken: Building A Memorable Customer Experience</itunes:title>
			<pubDate>Thu, 02 Jun 2022 16:44:03 GMT</pubDate>
			<itunes:duration>31:41</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/66c028b9-60ba-473e-a5ff-551c4af42190/media.mp3" length="62107399" type="audio/mpeg"/>
			<guid isPermaLink="false">66c028b9-60ba-473e-a5ff-551c4af42190</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/109</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9dd</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnl3735zxLZjpTEx9nuV8OQ]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>109</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9dd.jpg"/>
			<description><![CDATA[<h1>#109 Shep Hyken: Building A Memorable Customer Experience</h1><p>We’ve all heard that the customer is king, but today let’s hear from <strong>the king of customer experience</strong> himself! We’re honored to welcome Shep Hyken as a guest on this episode of The Ecom Show.</p><p>With over 39 years of industry experience and over eight bestselling books under his belt, <a href="https://www.linkedin.com/in/shephyken/"><ins>Shep Hyken</ins></a> is a master at building a <strong>memorable customer experience</strong>, and today he’s going to let us in on some of his bestselling secrets. Make sure to check out <a href="https://hyken.com/"><ins>hyken.com</ins></a> to know more about him and get access to bonus research materials to enhance your knowledge of customer experience.</p><p>This show is sponsored by <a href="https://www.thebudaimedia.com/">Budai media</a> , which is a fully remote eCommerce retention marketing agency. We, at Budai Media, have worked with over 100+ eCommerce clients and generated $30M+ additional store revenue in the last 3 years.</p><p>In this episode, Shep Hyken and <a href="https://www.linkedin.com/in/budaidaney/">Daniel Budai</a>, our podcast host and CEO, will talk about:</p><p>✔️ Shep’s Journey With Customer Experience.</p><p>✔️ How To <strong>Win Your Customer’s Confidence</strong>.</p><p>✔️ Finding Balance With <strong>Customer Automation</strong>.</p><p>✔️ 6 Steps To <strong>Master Customer Experience</strong>.</p><h2>Shep’s Journey With Customer Experience</h2><p>Shep’s story starts just like Harry Potter’s, with a little bit of magic. Young Shep ventured into the world of business as a magician back when he was just 12 years old. He would book gigs performing magic for kids at birthday parties, and that’s where he got his first lesson in customer service. His parents taught him all the basics like sending out thank you notes, following up for feedback and finding out areas of improvement, and basically just everything related to the art of talking to people.</p><p>This art was finessed by a series of odd jobs that he’d picked up during his years in college.</p><p>From nightclubs to corporate events, Shep had done it all. However, his true passion for building a career in the world of customer experience was fuelled by his time working in a gas station.</p><p><em>"I was working in a gas station, and it was a very cold, cold day, and I pumped a woman’s gasoline for her. And a very elderly woman, probably in her 80s, I didn’t want her to get out of the car and get cold. And my manager actually yelled at me for helping her. I learned two things that day that has stuck with me ever since. Number one, people like me are all over the place; we want to take care of people. So when we’re talking to our clients about customer service, and hiring people for the right experience in the right culture, just know that you need to find someone who likes taking care of people.</em></p><p><em>The second thing I learned was that your experience of how to treat your customers comes from the people training you and the people in charge. But just because someone is in a high position doesn’t mean they know how to treat customers right. You need to hire based on qualities that complement the role you’re trying to fill."</em></p><p>Shep started out working in customer service and soon started using the term customer experience to define his role because he was told that it’s just a fancier term for customer service. But, he soon realized that customer experience goes far beyond customer service; it includes every touchpoint of a customer’s journey that affects their perception of the brand.</p><p>With over 39 years of experience, Shep is now a well-known keynote speaker and the bestselling author of several valuable books that talk about customer experience.</p><h2>How To Win Your Customer’s Confidence</h2><p>In e-commerce solutions, you have to recognize that you won’t always have the opportunity to interact and create a relationship with your customers. So, you need to find other ways to make that customer say, they are the ones I want to go back to again and again. Basically, find that one thing that drives your customer to keep returning.</p><p>And that one thing is confidence! <strong>Creating confidence</strong> means the customer will refer to you with the word always followed by something ideally positive. You never want your customers to be confident about having a negative experience. Now, I’m confident when I do business with them; I will love what happens. That’s what we’re looking for.</p><p>And this is what a confident customer would sound like: </p><p><em>“You know what, it’s always there when I log on, it’s always easy. They always have what I want. They always answer my questions; they always get back to me quickly.”</em></p><p>The key to gaining your customers’ confidence is very simple. Focus on how you can create positive experiences for them throughout their customer journey. As long as the customer recognizes that whenever they reach out or interact, they’re always going to have a positive experience, they’ll keep coming back.</p><p><strong>You can create this positive experience by leveraging automation tools, creating self-service resource libraries, having a quick response team in place, and providing a seamless customer journey from pre to post-sales.</strong></p><h2>Finding Balance With Customer Automation</h2><p>Automation is a great tool that can enhance customer experience if implemented in the right manner. Having an <strong>omnichannel customer support</strong> system is the ideal way to provide an excellent customer experience. <strong>The trick is to have a seamless handoff between automation and human experience.</strong> For instance: If your customer asks a question that the chatbot isn’t able to answer, your chatbot should be advanced enough to hand over the customer’s query to a human executive to take over.</p><p>So, automation is really just one part of it. You can create an automated experience by having a smart resource library, a chatbot and by implementing automated flows in place. However, you shouldn’t depend on automation for everything. Tomorrow, if your customer needs to speak to a human, they should have a medium to connect with and receive help from one. All the best companies find a balance between AI-infused technology and humans to create a wholesome customer experience.</p><p>Shep Hyken recently conducted an in-depth survey to find out the ideal way that customers like to resolve their complaints when they run into an issue. This 30-page report gives a detailed outlook on customer preferences; you can check out the entire report <a href="https://hyken.com/research/"><ins>here</ins></a>. This report revealed that 65% of customers would prefer to resolve their problems over a phone call with a customer service agent; now keep in mind that the rest, 35% prefer having a digital self-service solution which is why it’s important to have both in place.</p><h2>6 Steps To Master Customer Experience</h2><p>Shep Hyken had come up with a six-step checklist for brands that are looking to audit and improve their customer experience. This checklist takes you from the entire customer journey to reflecting and learning from competitors and brands that you love and use as an individual. Let’s take a look at the different steps.</p><ol><li><strong>Act like there’s a problem and call and see how hard it is to get your problem resolved: </strong>This helps you figure out how smooth your customer journey is and what your areas of improvement are.</li><li><strong>Ask yourself why somebody chooses to do business with a competitor instead of you: </strong>Don’t try to find your positives to answer this question; instead, focus solely on what your competitors are offering and find out what they’re doing differently. This will automatically lead you to step three.</li><li><strong>What can I do that my competitor is already doing: </strong>Remember that you’re not looking to do things exactly how your competitor does it. The point of this step is to find inspiration and alter it in a way that makes it your own.</li><li><strong>Identify brands that you love as a consumer that are outside your industry: </strong>Every professional is also a customer. Find brands that you love, regardless of their size or industry, and figure out qualities that make you loyal to that brand. Try to observe and understand the behavior of brands that you have a likeness for.</li><li><strong>See how your observations can better your brand: </strong>Say, for instance, you love Amazon because they’re reliable with their deliveries. When you properly observe, you’ll realize that the reason you love Amazon is not that you receive emails; it’s because you receive information that makes you feel confident, which brings us to the final step.</li><li><strong>Take a look at all of the different reasons a customer does business with your competitor or the reasons why you love doing business with somebody even outside of the industry, and implement those: </strong>Once you’ve done that, you’ll automatically find areas that you can improve on.</li></ol><p>If you enjoyed this episode, make sure to check out <a href="https://www.thebudaimedia.com/podcast/episode/1e3dead2/107-steven-van-belleghem-best-customer-experience-strategies-for-e-commerce"><ins>episode 107</ins></a>, where Daniel speaks with Steven Van Belleghem, another customer experience wizard who reveals some of the best customer experience strategies for e-commerce.</p><p>Stay tuned because we come out with new episodes every Tuesday and Thursday! And if you’d like to see more, you can check out some of our earlier episodes <a href="https://www.thebudaimedia.com/podcast"><ins>here</ins></a>.</p><p><strong>Follow Shep Hyken:</strong></p><p><a href="https://www.linkedin.com/in/shephyken/"><strong><ins>LinkedIn</ins></strong></a></p><p><a href="https://hyken.com/"><strong><ins>Website</ins></strong></a></p><p><a href="https://www.amazon.com/Ill-Be-Back-Customers-Again-ebook/dp/B08XBJQTHW"><strong><ins>Latest Book- I’ll be back</ins></strong></a></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#109 Shep Hyken: Building A Memorable Customer Experience</h1><p>We’ve all heard that the customer is king, but today let’s hear from <strong>the king of customer experience</strong> himself! We’re honored to welcome Shep Hyken as a guest on this episode of The Ecom Show.</p><p>With over 39 years of industry experience and over eight bestselling books under his belt, <a href="https://www.linkedin.com/in/shephyken/"><ins>Shep Hyken</ins></a> is a master at building a <strong>memorable customer experience</strong>, and today he’s going to let us in on some of his bestselling secrets. Make sure to check out <a href="https://hyken.com/"><ins>hyken.com</ins></a> to know more about him and get access to bonus research materials to enhance your knowledge of customer experience.</p><p>This show is sponsored by <a href="https://www.thebudaimedia.com/">Budai media</a> , which is a fully remote eCommerce retention marketing agency. We, at Budai Media, have worked with over 100+ eCommerce clients and generated $30M+ additional store revenue in the last 3 years.</p><p>In this episode, Shep Hyken and <a href="https://www.linkedin.com/in/budaidaney/">Daniel Budai</a>, our podcast host and CEO, will talk about:</p><p>✔️ Shep’s Journey With Customer Experience.</p><p>✔️ How To <strong>Win Your Customer’s Confidence</strong>.</p><p>✔️ Finding Balance With <strong>Customer Automation</strong>.</p><p>✔️ 6 Steps To <strong>Master Customer Experience</strong>.</p><h2>Shep’s Journey With Customer Experience</h2><p>Shep’s story starts just like Harry Potter’s, with a little bit of magic. Young Shep ventured into the world of business as a magician back when he was just 12 years old. He would book gigs performing magic for kids at birthday parties, and that’s where he got his first lesson in customer service. His parents taught him all the basics like sending out thank you notes, following up for feedback and finding out areas of improvement, and basically just everything related to the art of talking to people.</p><p>This art was finessed by a series of odd jobs that he’d picked up during his years in college.</p><p>From nightclubs to corporate events, Shep had done it all. However, his true passion for building a career in the world of customer experience was fuelled by his time working in a gas station.</p><p><em>"I was working in a gas station, and it was a very cold, cold day, and I pumped a woman’s gasoline for her. And a very elderly woman, probably in her 80s, I didn’t want her to get out of the car and get cold. And my manager actually yelled at me for helping her. I learned two things that day that has stuck with me ever since. Number one, people like me are all over the place; we want to take care of people. So when we’re talking to our clients about customer service, and hiring people for the right experience in the right culture, just know that you need to find someone who likes taking care of people.</em></p><p><em>The second thing I learned was that your experience of how to treat your customers comes from the people training you and the people in charge. But just because someone is in a high position doesn’t mean they know how to treat customers right. You need to hire based on qualities that complement the role you’re trying to fill."</em></p><p>Shep started out working in customer service and soon started using the term customer experience to define his role because he was told that it’s just a fancier term for customer service. But, he soon realized that customer experience goes far beyond customer service; it includes every touchpoint of a customer’s journey that affects their perception of the brand.</p><p>With over 39 years of experience, Shep is now a well-known keynote speaker and the bestselling author of several valuable books that talk about customer experience.</p><h2>How To Win Your Customer’s Confidence</h2><p>In e-commerce solutions, you have to recognize that you won’t always have the opportunity to interact and create a relationship with your customers. So, you need to find other ways to make that customer say, they are the ones I want to go back to again and again. Basically, find that one thing that drives your customer to keep returning.</p><p>And that one thing is confidence! <strong>Creating confidence</strong> means the customer will refer to you with the word always followed by something ideally positive. You never want your customers to be confident about having a negative experience. Now, I’m confident when I do business with them; I will love what happens. That’s what we’re looking for.</p><p>And this is what a confident customer would sound like: </p><p><em>“You know what, it’s always there when I log on, it’s always easy. They always have what I want. They always answer my questions; they always get back to me quickly.”</em></p><p>The key to gaining your customers’ confidence is very simple. Focus on how you can create positive experiences for them throughout their customer journey. As long as the customer recognizes that whenever they reach out or interact, they’re always going to have a positive experience, they’ll keep coming back.</p><p><strong>You can create this positive experience by leveraging automation tools, creating self-service resource libraries, having a quick response team in place, and providing a seamless customer journey from pre to post-sales.</strong></p><h2>Finding Balance With Customer Automation</h2><p>Automation is a great tool that can enhance customer experience if implemented in the right manner. Having an <strong>omnichannel customer support</strong> system is the ideal way to provide an excellent customer experience. <strong>The trick is to have a seamless handoff between automation and human experience.</strong> For instance: If your customer asks a question that the chatbot isn’t able to answer, your chatbot should be advanced enough to hand over the customer’s query to a human executive to take over.</p><p>So, automation is really just one part of it. You can create an automated experience by having a smart resource library, a chatbot and by implementing automated flows in place. However, you shouldn’t depend on automation for everything. Tomorrow, if your customer needs to speak to a human, they should have a medium to connect with and receive help from one. All the best companies find a balance between AI-infused technology and humans to create a wholesome customer experience.</p><p>Shep Hyken recently conducted an in-depth survey to find out the ideal way that customers like to resolve their complaints when they run into an issue. This 30-page report gives a detailed outlook on customer preferences; you can check out the entire report <a href="https://hyken.com/research/"><ins>here</ins></a>. This report revealed that 65% of customers would prefer to resolve their problems over a phone call with a customer service agent; now keep in mind that the rest, 35% prefer having a digital self-service solution which is why it’s important to have both in place.</p><h2>6 Steps To Master Customer Experience</h2><p>Shep Hyken had come up with a six-step checklist for brands that are looking to audit and improve their customer experience. This checklist takes you from the entire customer journey to reflecting and learning from competitors and brands that you love and use as an individual. Let’s take a look at the different steps.</p><ol><li><strong>Act like there’s a problem and call and see how hard it is to get your problem resolved: </strong>This helps you figure out how smooth your customer journey is and what your areas of improvement are.</li><li><strong>Ask yourself why somebody chooses to do business with a competitor instead of you: </strong>Don’t try to find your positives to answer this question; instead, focus solely on what your competitors are offering and find out what they’re doing differently. This will automatically lead you to step three.</li><li><strong>What can I do that my competitor is already doing: </strong>Remember that you’re not looking to do things exactly how your competitor does it. The point of this step is to find inspiration and alter it in a way that makes it your own.</li><li><strong>Identify brands that you love as a consumer that are outside your industry: </strong>Every professional is also a customer. Find brands that you love, regardless of their size or industry, and figure out qualities that make you loyal to that brand. Try to observe and understand the behavior of brands that you have a likeness for.</li><li><strong>See how your observations can better your brand: </strong>Say, for instance, you love Amazon because they’re reliable with their deliveries. When you properly observe, you’ll realize that the reason you love Amazon is not that you receive emails; it’s because you receive information that makes you feel confident, which brings us to the final step.</li><li><strong>Take a look at all of the different reasons a customer does business with your competitor or the reasons why you love doing business with somebody even outside of the industry, and implement those: </strong>Once you’ve done that, you’ll automatically find areas that you can improve on.</li></ol><p>If you enjoyed this episode, make sure to check out <a href="https://www.thebudaimedia.com/podcast/episode/1e3dead2/107-steven-van-belleghem-best-customer-experience-strategies-for-e-commerce"><ins>episode 107</ins></a>, where Daniel speaks with Steven Van Belleghem, another customer experience wizard who reveals some of the best customer experience strategies for e-commerce.</p><p>Stay tuned because we come out with new episodes every Tuesday and Thursday! And if you’d like to see more, you can check out some of our earlier episodes <a href="https://www.thebudaimedia.com/podcast"><ins>here</ins></a>.</p><p><strong>Follow Shep Hyken:</strong></p><p><a href="https://www.linkedin.com/in/shephyken/"><strong><ins>LinkedIn</ins></strong></a></p><p><a href="https://hyken.com/"><strong><ins>Website</ins></strong></a></p><p><a href="https://www.amazon.com/Ill-Be-Back-Customers-Again-ebook/dp/B08XBJQTHW"><strong><ins>Latest Book- I’ll be back</ins></strong></a></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#108 Jure Knehtl: Growth Hacks for Ecommerce Businesses</title>
			<itunes:title>#108 Jure Knehtl: Growth Hacks for Ecommerce Businesses</itunes:title>
			<pubDate>Tue, 31 May 2022 16:07:09 GMT</pubDate>
			<itunes:duration>30:27</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/5a359334-62dc-4883-bef1-7c6830defd04/media.mp3" length="59905887" type="audio/mpeg"/>
			<guid isPermaLink="false">5a359334-62dc-4883-bef1-7c6830defd04</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/108</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9de</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmofnLUBDALpruAn6xDqGno]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>108</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9de.jpg"/>
			<description><![CDATA[<h1>#108 Jure Knehtl: Growth Hacks for Ecommerce Businesses</h1><p>One episode was nearly not enough to share all the golden growth nuggets that <a href="https://www.linkedin.com/in/jureknehtl/"><ins>Jure Knehtl</ins></a> offers, which is why we’re so excited to have him back on <a href="https://www.thebudaimedia.com/podcast"><ins>The Ecom Show</ins></a>. Jure Knehtl is an expert in <strong>growth hacking</strong>, and he’s the founder of the successful <strong>growth marketing agency</strong>, <a href="https://wescale.agency/"><ins>WeScale</ins></a>.</p><p>In <a href="https://www.thebudaimedia.com/podcast/episode/3b9800d4/49-going-glocal-bringing-a-european-ecommerce-brand-from-0-to-50-million-euros-in-annual-revenue-using-both-vertical-and-horizontal-scaling">episode 49</a>  of The Ecom Show, he walked us through some of the key pointers of <strong>starting and scaling an e-commerce business</strong>. Today, we’re going to dive deeper into strategies to pivot and quickly scale your business in a fast-paced world.</p><p>This show is sponsored by Budai Media. <a href="https://www.thebudaimedia.com/">Budai Media</a> is a fully remote eCommerce retention marketing agency. In the last three years, Budai Media has worked with over 100+ eCommerce clients and generated $30M+ in additional store revenue. If you’re interested in knowing more, check out our <a href="https://www.thebudaimedia.com/"><ins>website</ins></a>, or feel free to directly contact our founder and podcast host, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a><ins>.</ins></p><p>Join us on the latest episode of The Ecom Show to hear more about:</p><p>✔️ Navigating Your Business Through iOS Changes.</p><p>✔️ How To Take Your E-Commerce Business Global.</p><p>✔️ The Formula To Building A Multi-Million Dollar Business.</p><h2>Navigating Your Business Through iOS Changes</h2><p>The <strong>latest iOS privacy changes hit eCommerce stores around the world</strong> like an earthquake—shaking the ground right from beneath them. It’s changed the way businesses advertise; and forced everyone to regroup and find more creative ways to adapt.</p><p>Jure works with multiple e-commerce brands from across Europe, and it’s interesting to note his observations on how different brands were affected to different degrees based on their location, audience demographic, and marketing channels.</p><p>This update hit the US markets much sooner than it started affecting European markets, but European countries started seeing a downfall between May and July. </p><p>You could notice a bigger data loss in countries like Germany and France, where the majority of the population is young and in between 25-34, as compared to countries like the Czech Republic, where the majority of the population uses android phones.</p><p>These new privacy regulations were causing huge data loss and majorly affected the way that applications were reporting their analytics. Jure and his team used their expertise in CRO to pivot out of this situation by changing the way they analyze data. They used a <strong>three-prong strategy</strong> where they’d take data from the Shopify dashboard and the attribution platform that can actually stack all the marketing platforms together. And in some cases, use apps like Iris to have a more visual and real-time view of the performance. <strong>The focus shifted away from numbers and more towards understanding consumer behavior</strong>.</p><p><strong>DIversification of digital marketing efforts</strong> is another tactical strategy that’s helped businesses perform better in these testing times. Utilizing a mix of email, SMS, social media, influencer marketing, and paid advertising diversifies your risk to changes. It also helps in community and brand building <strong>alongside paid marketing</strong>.</p><h2>How To Take Your eCommerce Business Global</h2><p>David Ogilvy, also known as the father of advertising, has famously spoken about <strong>the power of localization</strong>, a philosophy that Jure strongly believes in. The idea is that you need local employees to connect with local communities and customers. Each country you expand to has its own cultures, traditions, and ways of living. <strong>You need local people to bring in their local expertise on customer experience and consumer behavior to successfully operate in a foreign country</strong>.</p><p>Going global also works well when you take your time to understand each market. It’s easier to expand to countries with similar mannerisms; for instance, when you look at English-speaking countries or countries that are neighboring each other and have some similarities in culture.</p><p>The key to taking your business global comes down to finding the right people to help you navigate the new territory, taking time to understand the new culture, and incorporating strategies that are specific to the new countries you’re expanding to. For instance, Tik Tok is huge in the USA, but it’s banned in India and many other Asian countries.</p><h2>The Formula To Building A Multi-Million Dollar Business</h2><p>Jure and his team helped a brand scale their e-commerce business to generate over 42 million euros annually in the span of two years. This isn’t the first multi-million brand he’s helped build. Prior to this, he’s helped scale several other brands to a multi-million dollar empire. Here’s the winning formula he attributes this success to:</p><p><strong>You need to have an amazing product where there’s a high potential for the return customer rate.</strong> Businesses that can generate a return rate of between 30-40% experience a great amount of success. In order to do this, you need to invest a lot of time in actually understanding your customers. Talk to them and understand why they actually want to buy your products, their dislikes, and hopes from your future collections.</p><p>Then you start working on your plan of action,<em> “What are our acquisitions channels? What are our retention channels? How do we implement influencers into that? When do we actually start an ambassador program, and how do you implement all of these in your market?.”</em></p><p>And then, you basically analyze how to grow globally by identifying similar markets. But, nailing down your returning customers is really crucial to growing your brand. When you have 200k customers with a good product behind them and a good returning customer rate, you automatically start getting referrals. You can keep pouring money, but it isn’t a successful brand until customers continue purchasing without needing any additional advertising push. When you have returning customers, you're able to focus your funds on new customer acquisition, with only a small bit going towards retargeting your returning customers.</p><p>Interested in learning more about <strong>growth marketing</strong>? You can directly reach out to <a href="https://www.linkedin.com/in/jureknehtl/"><ins>Jure</ins></a> or check out his company website <a href="https://wescale.agency/"><ins>WeScale</ins></a><ins>.</ins> They’re a growth marketing company that helps e-commerce businesses scale internationally with the power of paid social, direct-response creatives, user-generated content, retention channels, proven growth hacking tactics, and delivering profitable results.</p><p>If you enjoyed this episode, make sure to check out <a href="https://www.thebudaimedia.com/podcast/episode/3b9800d4/49-going-glocal-bringing-a-european-ecommerce-brand-from-0-to-50-million-euros-in-annual-revenue-using-both-vertical-and-horizontal-scaling"><ins>episode 49</ins></a> to hear more from Jure and Daniel.</p><p>We release new episodes every Tuesday and Thursday. You can check out some of our earlier episodes <a href="https://www.thebudaimedia.com/podcast"><ins>here</ins></a>.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#108 Jure Knehtl: Growth Hacks for Ecommerce Businesses</h1><p>One episode was nearly not enough to share all the golden growth nuggets that <a href="https://www.linkedin.com/in/jureknehtl/"><ins>Jure Knehtl</ins></a> offers, which is why we’re so excited to have him back on <a href="https://www.thebudaimedia.com/podcast"><ins>The Ecom Show</ins></a>. Jure Knehtl is an expert in <strong>growth hacking</strong>, and he’s the founder of the successful <strong>growth marketing agency</strong>, <a href="https://wescale.agency/"><ins>WeScale</ins></a>.</p><p>In <a href="https://www.thebudaimedia.com/podcast/episode/3b9800d4/49-going-glocal-bringing-a-european-ecommerce-brand-from-0-to-50-million-euros-in-annual-revenue-using-both-vertical-and-horizontal-scaling">episode 49</a>  of The Ecom Show, he walked us through some of the key pointers of <strong>starting and scaling an e-commerce business</strong>. Today, we’re going to dive deeper into strategies to pivot and quickly scale your business in a fast-paced world.</p><p>This show is sponsored by Budai Media. <a href="https://www.thebudaimedia.com/">Budai Media</a> is a fully remote eCommerce retention marketing agency. In the last three years, Budai Media has worked with over 100+ eCommerce clients and generated $30M+ in additional store revenue. If you’re interested in knowing more, check out our <a href="https://www.thebudaimedia.com/"><ins>website</ins></a>, or feel free to directly contact our founder and podcast host, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a><ins>.</ins></p><p>Join us on the latest episode of The Ecom Show to hear more about:</p><p>✔️ Navigating Your Business Through iOS Changes.</p><p>✔️ How To Take Your E-Commerce Business Global.</p><p>✔️ The Formula To Building A Multi-Million Dollar Business.</p><h2>Navigating Your Business Through iOS Changes</h2><p>The <strong>latest iOS privacy changes hit eCommerce stores around the world</strong> like an earthquake—shaking the ground right from beneath them. It’s changed the way businesses advertise; and forced everyone to regroup and find more creative ways to adapt.</p><p>Jure works with multiple e-commerce brands from across Europe, and it’s interesting to note his observations on how different brands were affected to different degrees based on their location, audience demographic, and marketing channels.</p><p>This update hit the US markets much sooner than it started affecting European markets, but European countries started seeing a downfall between May and July. </p><p>You could notice a bigger data loss in countries like Germany and France, where the majority of the population is young and in between 25-34, as compared to countries like the Czech Republic, where the majority of the population uses android phones.</p><p>These new privacy regulations were causing huge data loss and majorly affected the way that applications were reporting their analytics. Jure and his team used their expertise in CRO to pivot out of this situation by changing the way they analyze data. They used a <strong>three-prong strategy</strong> where they’d take data from the Shopify dashboard and the attribution platform that can actually stack all the marketing platforms together. And in some cases, use apps like Iris to have a more visual and real-time view of the performance. <strong>The focus shifted away from numbers and more towards understanding consumer behavior</strong>.</p><p><strong>DIversification of digital marketing efforts</strong> is another tactical strategy that’s helped businesses perform better in these testing times. Utilizing a mix of email, SMS, social media, influencer marketing, and paid advertising diversifies your risk to changes. It also helps in community and brand building <strong>alongside paid marketing</strong>.</p><h2>How To Take Your eCommerce Business Global</h2><p>David Ogilvy, also known as the father of advertising, has famously spoken about <strong>the power of localization</strong>, a philosophy that Jure strongly believes in. The idea is that you need local employees to connect with local communities and customers. Each country you expand to has its own cultures, traditions, and ways of living. <strong>You need local people to bring in their local expertise on customer experience and consumer behavior to successfully operate in a foreign country</strong>.</p><p>Going global also works well when you take your time to understand each market. It’s easier to expand to countries with similar mannerisms; for instance, when you look at English-speaking countries or countries that are neighboring each other and have some similarities in culture.</p><p>The key to taking your business global comes down to finding the right people to help you navigate the new territory, taking time to understand the new culture, and incorporating strategies that are specific to the new countries you’re expanding to. For instance, Tik Tok is huge in the USA, but it’s banned in India and many other Asian countries.</p><h2>The Formula To Building A Multi-Million Dollar Business</h2><p>Jure and his team helped a brand scale their e-commerce business to generate over 42 million euros annually in the span of two years. This isn’t the first multi-million brand he’s helped build. Prior to this, he’s helped scale several other brands to a multi-million dollar empire. Here’s the winning formula he attributes this success to:</p><p><strong>You need to have an amazing product where there’s a high potential for the return customer rate.</strong> Businesses that can generate a return rate of between 30-40% experience a great amount of success. In order to do this, you need to invest a lot of time in actually understanding your customers. Talk to them and understand why they actually want to buy your products, their dislikes, and hopes from your future collections.</p><p>Then you start working on your plan of action,<em> “What are our acquisitions channels? What are our retention channels? How do we implement influencers into that? When do we actually start an ambassador program, and how do you implement all of these in your market?.”</em></p><p>And then, you basically analyze how to grow globally by identifying similar markets. But, nailing down your returning customers is really crucial to growing your brand. When you have 200k customers with a good product behind them and a good returning customer rate, you automatically start getting referrals. You can keep pouring money, but it isn’t a successful brand until customers continue purchasing without needing any additional advertising push. When you have returning customers, you're able to focus your funds on new customer acquisition, with only a small bit going towards retargeting your returning customers.</p><p>Interested in learning more about <strong>growth marketing</strong>? You can directly reach out to <a href="https://www.linkedin.com/in/jureknehtl/"><ins>Jure</ins></a> or check out his company website <a href="https://wescale.agency/"><ins>WeScale</ins></a><ins>.</ins> They’re a growth marketing company that helps e-commerce businesses scale internationally with the power of paid social, direct-response creatives, user-generated content, retention channels, proven growth hacking tactics, and delivering profitable results.</p><p>If you enjoyed this episode, make sure to check out <a href="https://www.thebudaimedia.com/podcast/episode/3b9800d4/49-going-glocal-bringing-a-european-ecommerce-brand-from-0-to-50-million-euros-in-annual-revenue-using-both-vertical-and-horizontal-scaling"><ins>episode 49</ins></a> to hear more from Jure and Daniel.</p><p>We release new episodes every Tuesday and Thursday. You can check out some of our earlier episodes <a href="https://www.thebudaimedia.com/podcast"><ins>here</ins></a>.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#107 Steven Van Belleghem: Best Customer Experience Strategies For E-Commerce</title>
			<itunes:title>#107 Steven Van Belleghem: Best Customer Experience Strategies For E-Commerce</itunes:title>
			<pubDate>Thu, 26 May 2022 12:13:07 GMT</pubDate>
			<itunes:duration>28:19</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/0a669540-070c-4c3c-b674-608e464ee8ee/media.mp3" length="55741664" type="audio/mpeg"/>
			<guid isPermaLink="false">0a669540-070c-4c3c-b674-608e464ee8ee</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/107</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9df</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jm83ImzFTVK4ilu2avo+kI1]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>107</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9df.jpg"/>
			<description><![CDATA[<h1>#107 Steven Van Belleghem: Best Customer Experience Strategies For E-Commerce</h1><p>We’re delighted to welcome <a href="https://www.linkedin.com/in/stevenvanbelleghem/"><ins>Steven Van Belleghem</ins></a>, bestselling author, <a href="https://www.youtube.com/user/StevenVanBelleghem"><ins>YouTuber</ins></a>, and co-founder of <a href="https://www.nexxworks.com/">nexxworks</a>, to this episode of The Ecom Show.</p><p>Steven is the author of the bestselling book, <a href="https://www.amazon.com/Conversation-Manager-Consumer-Traditional-Advertiser/dp/0749466596"><ins>The Conversation Manager</ins></a>. He also has a very helpful YouTube channel where he speaks about <strong>customer experience strategies</strong>. Steven has successfully founded several ventures like Snack Bites and Nexxworks. In recent years, his primary focus has been towards educating entrepreneurs about customer experience through webinars and YouTube.</p><p>In this episode Steven and <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a><ins>,</ins> our podcast host and CEO, will discuss:</p><p>✔ Steven’s Youtube Journey.</p><p>✔ Building An <strong>Emotional Customer Experience</strong>.</p><p>✔ <strong>Customer Experience Trends</strong> To Watch Out For.</p><p>✔ Why Businesses Need To Deep Dive Into Data.</p><h2>Steven’s Youtube Journey</h2><p>Steven started his Youtube channel back in 2010, back then it was more to promote his newly launched book, The Conversation Manager. He had created an animated infographic video, a style which was really trending back in 2010, and he received over 50,000 views on his first videos.</p><p>Post this, he took a hiatus up until 2014 and realized that he needed consistency to grow. Steven created an entire series of value based videos to help businesses better their customer experience. However, these videos didn’t receive much traction. Instead of getting demotivated, Steven decided to push harder, and he now has a strong and growing community of over 20,000 subscribers.</p><p><em>“It's slow. The hardest thing is the first 1000 subscribers, and then you're starting to have a community you start to feel it. It took me I think two or three years before it really took off. Now, I have a pretty active group of people who watch my content, and I enjoy it myself. I make a few videos each month.”</em></p><p>So, the key learning for anyone looking to start a career in YouTube is to be persistent and patient through the entire journey. It takes time, but eventually it’s worth the payoff.</p><h2>Building An Emotional Customer Experience</h2><p>Customer experience has changed a lot over the past few years. The past 10 years were really about making things very convenient. But after the big digital jump forward from COVID, convenience has become a commodity. It’s no longer a differentiator. We live in a world where there's almost zero tolerance for digital inconvenience, people are not willing to waste their precious time on the digital incompetence of an organization. So, it's no longer a positive differentiator, it's a negative differentiator.</p><p>Being very convenient is very cool, but it’s only creating a transactional relationship. So, the goal to differentiate yourself in the next couple of years will indeed be to make it more emotional and there are two main ways to create a more emotional bond with your customers:</p><ol><li>The first one is what Steven calls, a <strong>partner in life strategy</strong>, where you try to understand the human behind the customer. This involves learning more about the interests, ambitions, and tastes of your customers. The better you understand that from each of your individual customers, the more value you can add to their life. So to become more emotional, it's not about optimizing the customer journey, it's about creating positive change in the life journey of people.</li><li>The second one is about <strong>society</strong>. If you look to the world today, there are a lot of challenges on our plate, we have a fight against racism and discrimination, we have more geopolitical tension than we had in the last seven years, we have a climate crisis that is becoming more and more urgent, and we're still in the biggest healthcare crisis of our generation. And more and more customers expect organizations to make a difference to become part of the solution. Having a strong brand philosophy that works towards making the society a better place is a great way to <strong>emotionally connect with your customers</strong>. Everyone loves to support a brand that’s genuinely trying to do good for people and the world around them. </li></ol><p>This applies to businesses at all levels! If you're a small local company, try not to change the world, try to change your world, look at things in your own local community, where there's a challenge, where there's a problem, and see how you can contribute towards solving it. And if you do so, people will recognize that, and you will build a <strong>stronger emotional relationship</strong>.</p><h2>Customer Experience Trends To Watch Out For</h2><p>There are basically two key evolutions that will play a big role in transforming customer experience: </p><ol><li>The first one is everything related to <strong>technology</strong>. Technology is evolving, and because of that the expectations of customers are evolving. The second dimension is the human part. As technology evolves, what does that mean for human customer service, human customer experience?There are three technology trends that can heavily change the way businesses and customers react. The first is <strong>artificial intelligence</strong>. AI will help us to automate customer relations and make it more personalized, which will in turn lead to <strong>faster interactions</strong>.</li><li>The second technology trend that will change a lot in the next five years is the <strong>hype of cryptocurrency and NFTs</strong>. There's a lot going on now with NFT's  and it could entirely change the way you look at <strong>customer loyalty</strong>. Because if you look at customer loyalty today, it’s still very old fashioned. Let’s take the example of a supermarket, imagine that the supermarket starts with their own coin as a loyalty instrument. Today in Belgium, when you go to the supermarket, you have to have 500 points, to avail a discount of five euros. It's not creating loyalty today, but what if you had a coin from that supermarket, which means that if the supermarket performs well, the value of your coin goes up. So as soon as you invest one euro in that supermarket, you get a coin as a reward system, so every time they perform well, you benefit from that. That means that the more successful they are, the more value you get, which means that there's a chance that you will evolve towards an active ambassador, because you have the same goal. </li></ol><p>And then you have the whole evolution of the <strong>metaverse</strong> that has become a real hype since Mark Zuckerberg rebranded his own company which can have a huge impact in the next 5 to 10 years.</p><p>The other side of the equation is the human part. The more digital the world becomes, the more value customers will find in a human relationship. While the role of humans might change they will always be needed to ace customer experience. Especially, when it comes to adding empathy, creativity, and passion to technology.</p><h2>Why Businesses Need To Deep Dive Into Data?</h2><p>There’s a lot of talk about <strong>data and analytics</strong> being the key factor in driving business decisions, but let’s deep dive into this a little bit more. Let’s look at the Net Promoter Score survey, for instance. As a business owner, you fill out the survey and receive your score. But, what exactly do you do with that data?</p><p>Most companies measure it, and then communicate the score in the organization, let's say you have 26. And then they tell the teams, we want to go to 30. And usually, that's where it ends. If  you want to make NPS or any data work for you, you need to get to the bottom of it! You should be able to answer: what your score means and how a higher score would benefit you more to be able to understand the way to achieve it.</p><p>As a leader it’s important to translate what that data means for every individual employee, where you go to your account manager, for instance, and that you say, hey, look, dear account manager, you got to six. And that's because this small detail that may not be important to you was really crucial to the client. And if there's one thing that really gave or explained his low score, so if you improve that part of your job, you're going to score a 9 or a 10.</p><p>If you can successfully tell your employees how their individual work is affecting the score, it becomes a workable goal that the entire team can work towards achieving. This erases the disconnect between the figures and the day to day activities on the floor.</p><p>This works with customer feedback as well. <strong>Quantitative feedback</strong> is easier to get but it’ll never be as effective as <strong>qualitative feedback</strong>. Instead of just asking for ratings, ask your customers questions to understand their perspective better.</p><p>If you’re keen on knowing more about customer experience make sure to follow Steven Van Belleghem on <a href="https://www.youtube.com/user/StevenVanBelleghem"><ins>Youtube</ins></a>. You can also check out his bestselling novel <a href="https://www.amazon.com/Conversation-Manager-Consumer-Traditional-Advertiser/dp/0749466596"><ins>here</ins></a>, and follow him on <a href="https://www.linkedin.com/in/stevenvanbelleghem/"><ins>LinkedIn</ins></a> for some more expert advice.</p><p>We hope you enjoyed this episode of The Ecom Show. We release new episodes every Tuesday and Thursday. You can check out some of our earlier episodes <a href="https://www.thebudaimedia.com/podcast"><ins>here</ins></a>.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#107 Steven Van Belleghem: Best Customer Experience Strategies For E-Commerce</h1><p>We’re delighted to welcome <a href="https://www.linkedin.com/in/stevenvanbelleghem/"><ins>Steven Van Belleghem</ins></a>, bestselling author, <a href="https://www.youtube.com/user/StevenVanBelleghem"><ins>YouTuber</ins></a>, and co-founder of <a href="https://www.nexxworks.com/">nexxworks</a>, to this episode of The Ecom Show.</p><p>Steven is the author of the bestselling book, <a href="https://www.amazon.com/Conversation-Manager-Consumer-Traditional-Advertiser/dp/0749466596"><ins>The Conversation Manager</ins></a>. He also has a very helpful YouTube channel where he speaks about <strong>customer experience strategies</strong>. Steven has successfully founded several ventures like Snack Bites and Nexxworks. In recent years, his primary focus has been towards educating entrepreneurs about customer experience through webinars and YouTube.</p><p>In this episode Steven and <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a><ins>,</ins> our podcast host and CEO, will discuss:</p><p>✔ Steven’s Youtube Journey.</p><p>✔ Building An <strong>Emotional Customer Experience</strong>.</p><p>✔ <strong>Customer Experience Trends</strong> To Watch Out For.</p><p>✔ Why Businesses Need To Deep Dive Into Data.</p><h2>Steven’s Youtube Journey</h2><p>Steven started his Youtube channel back in 2010, back then it was more to promote his newly launched book, The Conversation Manager. He had created an animated infographic video, a style which was really trending back in 2010, and he received over 50,000 views on his first videos.</p><p>Post this, he took a hiatus up until 2014 and realized that he needed consistency to grow. Steven created an entire series of value based videos to help businesses better their customer experience. However, these videos didn’t receive much traction. Instead of getting demotivated, Steven decided to push harder, and he now has a strong and growing community of over 20,000 subscribers.</p><p><em>“It's slow. The hardest thing is the first 1000 subscribers, and then you're starting to have a community you start to feel it. It took me I think two or three years before it really took off. Now, I have a pretty active group of people who watch my content, and I enjoy it myself. I make a few videos each month.”</em></p><p>So, the key learning for anyone looking to start a career in YouTube is to be persistent and patient through the entire journey. It takes time, but eventually it’s worth the payoff.</p><h2>Building An Emotional Customer Experience</h2><p>Customer experience has changed a lot over the past few years. The past 10 years were really about making things very convenient. But after the big digital jump forward from COVID, convenience has become a commodity. It’s no longer a differentiator. We live in a world where there's almost zero tolerance for digital inconvenience, people are not willing to waste their precious time on the digital incompetence of an organization. So, it's no longer a positive differentiator, it's a negative differentiator.</p><p>Being very convenient is very cool, but it’s only creating a transactional relationship. So, the goal to differentiate yourself in the next couple of years will indeed be to make it more emotional and there are two main ways to create a more emotional bond with your customers:</p><ol><li>The first one is what Steven calls, a <strong>partner in life strategy</strong>, where you try to understand the human behind the customer. This involves learning more about the interests, ambitions, and tastes of your customers. The better you understand that from each of your individual customers, the more value you can add to their life. So to become more emotional, it's not about optimizing the customer journey, it's about creating positive change in the life journey of people.</li><li>The second one is about <strong>society</strong>. If you look to the world today, there are a lot of challenges on our plate, we have a fight against racism and discrimination, we have more geopolitical tension than we had in the last seven years, we have a climate crisis that is becoming more and more urgent, and we're still in the biggest healthcare crisis of our generation. And more and more customers expect organizations to make a difference to become part of the solution. Having a strong brand philosophy that works towards making the society a better place is a great way to <strong>emotionally connect with your customers</strong>. Everyone loves to support a brand that’s genuinely trying to do good for people and the world around them. </li></ol><p>This applies to businesses at all levels! If you're a small local company, try not to change the world, try to change your world, look at things in your own local community, where there's a challenge, where there's a problem, and see how you can contribute towards solving it. And if you do so, people will recognize that, and you will build a <strong>stronger emotional relationship</strong>.</p><h2>Customer Experience Trends To Watch Out For</h2><p>There are basically two key evolutions that will play a big role in transforming customer experience: </p><ol><li>The first one is everything related to <strong>technology</strong>. Technology is evolving, and because of that the expectations of customers are evolving. The second dimension is the human part. As technology evolves, what does that mean for human customer service, human customer experience?There are three technology trends that can heavily change the way businesses and customers react. The first is <strong>artificial intelligence</strong>. AI will help us to automate customer relations and make it more personalized, which will in turn lead to <strong>faster interactions</strong>.</li><li>The second technology trend that will change a lot in the next five years is the <strong>hype of cryptocurrency and NFTs</strong>. There's a lot going on now with NFT's  and it could entirely change the way you look at <strong>customer loyalty</strong>. Because if you look at customer loyalty today, it’s still very old fashioned. Let’s take the example of a supermarket, imagine that the supermarket starts with their own coin as a loyalty instrument. Today in Belgium, when you go to the supermarket, you have to have 500 points, to avail a discount of five euros. It's not creating loyalty today, but what if you had a coin from that supermarket, which means that if the supermarket performs well, the value of your coin goes up. So as soon as you invest one euro in that supermarket, you get a coin as a reward system, so every time they perform well, you benefit from that. That means that the more successful they are, the more value you get, which means that there's a chance that you will evolve towards an active ambassador, because you have the same goal. </li></ol><p>And then you have the whole evolution of the <strong>metaverse</strong> that has become a real hype since Mark Zuckerberg rebranded his own company which can have a huge impact in the next 5 to 10 years.</p><p>The other side of the equation is the human part. The more digital the world becomes, the more value customers will find in a human relationship. While the role of humans might change they will always be needed to ace customer experience. Especially, when it comes to adding empathy, creativity, and passion to technology.</p><h2>Why Businesses Need To Deep Dive Into Data?</h2><p>There’s a lot of talk about <strong>data and analytics</strong> being the key factor in driving business decisions, but let’s deep dive into this a little bit more. Let’s look at the Net Promoter Score survey, for instance. As a business owner, you fill out the survey and receive your score. But, what exactly do you do with that data?</p><p>Most companies measure it, and then communicate the score in the organization, let's say you have 26. And then they tell the teams, we want to go to 30. And usually, that's where it ends. If  you want to make NPS or any data work for you, you need to get to the bottom of it! You should be able to answer: what your score means and how a higher score would benefit you more to be able to understand the way to achieve it.</p><p>As a leader it’s important to translate what that data means for every individual employee, where you go to your account manager, for instance, and that you say, hey, look, dear account manager, you got to six. And that's because this small detail that may not be important to you was really crucial to the client. And if there's one thing that really gave or explained his low score, so if you improve that part of your job, you're going to score a 9 or a 10.</p><p>If you can successfully tell your employees how their individual work is affecting the score, it becomes a workable goal that the entire team can work towards achieving. This erases the disconnect between the figures and the day to day activities on the floor.</p><p>This works with customer feedback as well. <strong>Quantitative feedback</strong> is easier to get but it’ll never be as effective as <strong>qualitative feedback</strong>. Instead of just asking for ratings, ask your customers questions to understand their perspective better.</p><p>If you’re keen on knowing more about customer experience make sure to follow Steven Van Belleghem on <a href="https://www.youtube.com/user/StevenVanBelleghem"><ins>Youtube</ins></a>. You can also check out his bestselling novel <a href="https://www.amazon.com/Conversation-Manager-Consumer-Traditional-Advertiser/dp/0749466596"><ins>here</ins></a>, and follow him on <a href="https://www.linkedin.com/in/stevenvanbelleghem/"><ins>LinkedIn</ins></a> for some more expert advice.</p><p>We hope you enjoyed this episode of The Ecom Show. We release new episodes every Tuesday and Thursday. You can check out some of our earlier episodes <a href="https://www.thebudaimedia.com/podcast"><ins>here</ins></a>.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#106 Hannah Gardner: Etsy Is Like E-Commerce For Beginners</title>
			<itunes:title>#106 Hannah Gardner: Etsy Is Like E-Commerce For Beginners</itunes:title>
			<pubDate>Tue, 24 May 2022 11:46:12 GMT</pubDate>
			<itunes:duration>22:46</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/14674706-2dd7-4049-b7b3-13636e6c4404/media.mp3" length="44217810" type="audio/mpeg"/>
			<guid isPermaLink="false">14674706-2dd7-4049-b7b3-13636e6c4404</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/106</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9e0</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmH/EYokmCSIlqA7Cec4Jvu]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>106</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9e0.jpg"/>
			<description><![CDATA[<h1>#106 Hannah Gardner: Etsy Is Like E-Commerce For Beginners</h1><p>Welcome back to The Ecom Show! Let’s talk about Shopif, no wait! Today, we’re going to focus on the niche marketplace <strong>Etsy</strong> for a change!</p><p>Etsy is a global marketplace for e-commerce businesses focused on handmade or vintage items and craft supplies. In addition, it’s a great platform for individuals looking to start selling online or even expand their online presence by having an <strong>omnichannel presence</strong>.</p><p>In today’s episode, <strong>YouTuber and entrepreneur </strong><a href="https://www.youtube.com/c/HannahGardner1"><strong><ins>Hannah Gardner</ins></strong></a> and our podcast host and CEO, Daniel Budai will deep dive into <strong>the world of Etsy and E-Commerce</strong>. Hannah has built a successful <strong>seven-figure eCommerce business</strong> using Etsy and Shopify. She also has a YouTube channel where she shares her journey and tips to run an Etsy business.</p><p>Tune in to find out more about:</p><p>✔️ Hannah’s E-Commerce Journey.</p><p>✔️Benefits Of Having An Etsy Store.</p><p>✔️Talking About Your Business On Social Media.</p><h2>Hannah’s E-Commerce Journey</h2><p>Hannah’s first real job in the <strong>digital marketing</strong> space was for an electric surfboard start-up. She worked with a small team of three, including herself, and spearheaded the <strong>marketing campaigns</strong> for this company. She picked up various skills like <strong>media buying</strong>, how to create <strong>marketing funnels</strong>, <strong>website optimization</strong>, and much more.</p><p>Encouraged and intrigued by e-commerce, she then started working on her own e-commerce ideas. After several failed experiences in e-commerce, she decided to gain some <strong>agency</strong> experience. After working with several <strong>e-commerce brands</strong>, Hannah was confident about her skills and started her own swimwear line from scratch.</p><p>She started small by sewing her own swimwear pieces but soon expanded into having an entire production line for her collections. Her swimwear Etsy store was successful and thriving. However, she realized that the swimwear business had a very intensive production process which would eat up her profits when she tried to scale. She then steered away from swimwear and aligned her focus with the fashion accessories niche. Currently, Hannah runs a successful seven-figure Etsy and Shopify store.</p><h2>Benefits Of Having An Etsy Store</h2><p><em>“Your cheapest and fastest line of traffic is from third-party platforms.” </em></p><p>If you have a product that fits in the world of Etsy, which means that you’re either making it yourself and designing it, or designing it and then getting it made by somebody else, or if you’re selling a digital product or print on demand product, you need to be selling on Etsy!</p><p>People coming on your website are either directly searching for you or your product, or have found you through your ads. On the other hand, these people visit platforms like Etsy, eBay, or even Amazon to search for products in general. By having a store presence on Etsy, you increase your chances of getting discovered by newer customers.</p><p>Unlike Amazon or Shopify, Etsy is an incredibly easy and straightforward platform to get started with. It’s perfect for people who are just looking to get their feet wet in the world of E-Commerce. Etsy also gives you some wiggle room in building your customer base. The platform has its own customer base that allows you to <strong>advertise your products</strong> with a budget as low as $10 per week. You can also set up <strong>email automations</strong> within Etsy to engage with your Etsy customers.</p><p>Etsy is a great place for eCommerce businesses looking to attract niche customers. Their seller community offers sellers an open forum to interact and collaborate with other Etsy sellers, and overall it’s a simple platform to get started with. However, Etsy is not a scalable marketplace. If you’re looking to build a giant global eCommerce store, you need to be looking at bigger marketplaces like Amazon and Shopify.</p><h2>Talking About Your Business On Social Media</h2><p>Hannah isn’t just an entrepreneur, she’s also a popular YouTuber who documents her entire entrepreneurial journey on this video streaming platform. Her channel covers all her wins and losses, including the story about how she had to start from scratch after getting her YouTube channel banned, and deep dives into real-life strategies that have helped her scale her Shopify and Etsy stores.</p><p>Hannah isn’t using YouTube as a medium to promote her brand. In fact, she doesn’t even reveal her brand name on her channel. This is to protect her content from getting stolen. A lot of competitor brands steal content ideas and assets like product images from brands. She’s instead used her entrepreneurial experience to create a personal brand for herself on YouTube.</p><p>Hannah’s built a growing community of fellow business enthusiasts using YouTube. She’s also got her own TikTok channel called HowToHannah. Seeing the positive response to her value-based YouTube videos, Hannah compiled the best of her learnings and strategies to create an all-inclusive <strong>masterclass on Etsy stores</strong>. If you’re interested in learning all the ins and outs of Etsy, check out her <a href="https://bit.ly/EMasterclass"><ins>Masterclass</ins></a>.</p><p>If you’d like to learn more about <strong>getting started with Etsy</strong>, get your hands on her <a href="https://bit.ly/BosscomFreeGuide"><ins>free beginner’s guide.</ins></a></p><p>If you enjoyed this episode of The Ecom Show, make sure to check out<a href="https://www.thebudaimedia.com/podcast/episode/44755b84/79-chris-and-miriam-bair-form-keto-chow-how-to-build-a-community-focused-keto-brand-in-7-years"><ins> episode 79</ins></a>, where Chris and Miriam, the founders of KetoChow, share their experience with building their brand using Shopify and Etsy.</p><p>We release new episodes every Tuesday and Thursday. Thank you for tuning in!  </p><p><strong>Follow Daniel:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#106 Hannah Gardner: Etsy Is Like E-Commerce For Beginners</h1><p>Welcome back to The Ecom Show! Let’s talk about Shopif, no wait! Today, we’re going to focus on the niche marketplace <strong>Etsy</strong> for a change!</p><p>Etsy is a global marketplace for e-commerce businesses focused on handmade or vintage items and craft supplies. In addition, it’s a great platform for individuals looking to start selling online or even expand their online presence by having an <strong>omnichannel presence</strong>.</p><p>In today’s episode, <strong>YouTuber and entrepreneur </strong><a href="https://www.youtube.com/c/HannahGardner1"><strong><ins>Hannah Gardner</ins></strong></a> and our podcast host and CEO, Daniel Budai will deep dive into <strong>the world of Etsy and E-Commerce</strong>. Hannah has built a successful <strong>seven-figure eCommerce business</strong> using Etsy and Shopify. She also has a YouTube channel where she shares her journey and tips to run an Etsy business.</p><p>Tune in to find out more about:</p><p>✔️ Hannah’s E-Commerce Journey.</p><p>✔️Benefits Of Having An Etsy Store.</p><p>✔️Talking About Your Business On Social Media.</p><h2>Hannah’s E-Commerce Journey</h2><p>Hannah’s first real job in the <strong>digital marketing</strong> space was for an electric surfboard start-up. She worked with a small team of three, including herself, and spearheaded the <strong>marketing campaigns</strong> for this company. She picked up various skills like <strong>media buying</strong>, how to create <strong>marketing funnels</strong>, <strong>website optimization</strong>, and much more.</p><p>Encouraged and intrigued by e-commerce, she then started working on her own e-commerce ideas. After several failed experiences in e-commerce, she decided to gain some <strong>agency</strong> experience. After working with several <strong>e-commerce brands</strong>, Hannah was confident about her skills and started her own swimwear line from scratch.</p><p>She started small by sewing her own swimwear pieces but soon expanded into having an entire production line for her collections. Her swimwear Etsy store was successful and thriving. However, she realized that the swimwear business had a very intensive production process which would eat up her profits when she tried to scale. She then steered away from swimwear and aligned her focus with the fashion accessories niche. Currently, Hannah runs a successful seven-figure Etsy and Shopify store.</p><h2>Benefits Of Having An Etsy Store</h2><p><em>“Your cheapest and fastest line of traffic is from third-party platforms.” </em></p><p>If you have a product that fits in the world of Etsy, which means that you’re either making it yourself and designing it, or designing it and then getting it made by somebody else, or if you’re selling a digital product or print on demand product, you need to be selling on Etsy!</p><p>People coming on your website are either directly searching for you or your product, or have found you through your ads. On the other hand, these people visit platforms like Etsy, eBay, or even Amazon to search for products in general. By having a store presence on Etsy, you increase your chances of getting discovered by newer customers.</p><p>Unlike Amazon or Shopify, Etsy is an incredibly easy and straightforward platform to get started with. It’s perfect for people who are just looking to get their feet wet in the world of E-Commerce. Etsy also gives you some wiggle room in building your customer base. The platform has its own customer base that allows you to <strong>advertise your products</strong> with a budget as low as $10 per week. You can also set up <strong>email automations</strong> within Etsy to engage with your Etsy customers.</p><p>Etsy is a great place for eCommerce businesses looking to attract niche customers. Their seller community offers sellers an open forum to interact and collaborate with other Etsy sellers, and overall it’s a simple platform to get started with. However, Etsy is not a scalable marketplace. If you’re looking to build a giant global eCommerce store, you need to be looking at bigger marketplaces like Amazon and Shopify.</p><h2>Talking About Your Business On Social Media</h2><p>Hannah isn’t just an entrepreneur, she’s also a popular YouTuber who documents her entire entrepreneurial journey on this video streaming platform. Her channel covers all her wins and losses, including the story about how she had to start from scratch after getting her YouTube channel banned, and deep dives into real-life strategies that have helped her scale her Shopify and Etsy stores.</p><p>Hannah isn’t using YouTube as a medium to promote her brand. In fact, she doesn’t even reveal her brand name on her channel. This is to protect her content from getting stolen. A lot of competitor brands steal content ideas and assets like product images from brands. She’s instead used her entrepreneurial experience to create a personal brand for herself on YouTube.</p><p>Hannah’s built a growing community of fellow business enthusiasts using YouTube. She’s also got her own TikTok channel called HowToHannah. Seeing the positive response to her value-based YouTube videos, Hannah compiled the best of her learnings and strategies to create an all-inclusive <strong>masterclass on Etsy stores</strong>. If you’re interested in learning all the ins and outs of Etsy, check out her <a href="https://bit.ly/EMasterclass"><ins>Masterclass</ins></a>.</p><p>If you’d like to learn more about <strong>getting started with Etsy</strong>, get your hands on her <a href="https://bit.ly/BosscomFreeGuide"><ins>free beginner’s guide.</ins></a></p><p>If you enjoyed this episode of The Ecom Show, make sure to check out<a href="https://www.thebudaimedia.com/podcast/episode/44755b84/79-chris-and-miriam-bair-form-keto-chow-how-to-build-a-community-focused-keto-brand-in-7-years"><ins> episode 79</ins></a>, where Chris and Miriam, the founders of KetoChow, share their experience with building their brand using Shopify and Etsy.</p><p>We release new episodes every Tuesday and Thursday. Thank you for tuning in!  </p><p><strong>Follow Daniel:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#105 Jason K Williamson From E2 - SMS Marketing Can Blow Up Your E-Commerce Sales</title>
			<itunes:title>#105 Jason K Williamson From E2 - SMS Marketing Can Blow Up Your E-Commerce Sales</itunes:title>
			<pubDate>Thu, 19 May 2022 14:21:21 GMT</pubDate>
			<itunes:duration>23:58</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/ed5af697-3d9a-42cf-99a0-bb18be05a91c/media.mp3" length="47046401" type="audio/mpeg"/>
			<guid isPermaLink="false">ed5af697-3d9a-42cf-99a0-bb18be05a91c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/105</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9e1</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnVe1iJTTelyTqysVFztq/C]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>105</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9e1.jpg"/>
			<description><![CDATA[<h1>#105 Jason K Williamson From E2 - SMS Marketing Can Blow Up Your E-Commerce Sales</h1><p>We’re beyond thrilled to welcome <a href="https://www.linkedin.com/in/jasonkwilliamson/"><ins>Jason K Williamson</ins></a>, the founder of E2, as our guest for this episode of The Ecom Show.</p><p><a href="https://e2.agency/"><ins>E2</ins></a> is an email and SMS marketing agency that helps Shopify eCommerce brands scale. They create tailored automations to help boost sales and revenue and help businesses profitably scale.</p><p>Today’s episode is special since we’ve got two email and SMS marketing experts, Jason and Daniel Budai, our podcast host and CEO, to break down everything e-commerce businesses need to know about SMS marketing.</p><p>If you’re an eCommerce brand looking to learn more about SMS marketing, tune in to this episode and uncover:</p><p>✔ Jason’s Background In <strong>Digital Marketing</strong>.</p><p>✔ The Crash and Rise Of <strong>SMS Marketing</strong>.</p><p>✔ The Trojan Horse Method Of <strong>SMS Marketing</strong>.</p><p>✔ How SMS Marketing Can Skyrocket Your Sales.</p><h2>Jason’s Background In Digital Marketing</h2><p>Jason’s story starts far from the world of digital marketing. He’d completed his schooling and apprenticeship as an electrician and was just one step away from getting his fully qualified license when he decided to switch gear and start afresh in the world of <strong>sales and marketing</strong>.</p><p>Jason had always been interested in <strong>lead generation</strong>, and he’d been avidly following Russel Brunson, the famous digital marketer, to see how he could apply his learnings to generate more leads as an electrician. Jason poured in all his savings and then some to attend an event where Russel was a speaker. At the event, Jason met several other speakers in the field, and after receiving some advice from one of the speakers, he decided to pursue <strong>email marketing</strong>.</p><p>Jason taught himself email marketing and provided his services to a teeth whitening clinic for free; this helped him kickstart his career. Three months after setting up Klaviyo campaigns and experimenting with <strong>popups</strong> using OptinMonster, Jason was able to generate $60,000 extra revue for his client. Not only did he start getting paid for his services, but he also received several referrals that kickstarted his <strong>email marketing agency</strong>.</p><p>One of Jason’s clients, Joshua Tatum, offered him an incredible opportunity to scale his operations, and that’s the point where everything pivoted in his career. Here’s how he describes his journey taking off: </p><p><em>“So he says to me, 'Look, you can be an electrician for the rest of your life, or you can come work with me; I’ll give you a couple of months to get your stuff together. And then you can go ahead and do your business.' So I threw all my stuff in the back of a bag and drove like 18 hours to Sydney to stay with a guy I’d only met online to start my business. And literally, whilst I was driving to Sydney, I got about four phone calls and landed three or four new clients. So it was kind of like that massive action, I put everything into plan A, and my plan B was to make plan A work, and it just kind of took off from there.”</em></p><h2>The Crash and Rise Of SMS Marketing</h2><p>Jason had several years of email marketing experience under his belt when the founder of Oodie approached him to take over their SMS marketing. Jason helped the brand set up Postscript, which is the SMS marketing equivalent of Klaviyo, and began running campaigns. Oodie already had a large volume of website visitors, and in the early days, they were easily able to capture both phone numbers and email ids.</p><p>In just six months, Oodie was able to capture over 100,000 subscribers and generate $500,000 in sales from abandoned cart recoveries each month. However, SMS marketing keeps changing, with new compliances being frequently introduced. It became increasingly difficult to capture leads as compliance became stricter, and Jason suddenly saw a drop from $500,000 a month to just $50,000.</p><p>New compliances made it compulsory for brands to have the visitors knowingly subscribe to receiving promotional SMS via a separate check inbox; this deliberate extra step is what led to the crash in the growth of SMS marketing. Jason realized they needed a new strategy to pivot out of this situation and fell back on one of the most powerful tools in email marketing - <strong>Pop-ups!</strong></p><p>But there needed to be a careful strategy to execute this because while you want to grow your SMS marketing list, you don’t want it to hurt your email marketing campaigns. And not to forget, phone numbers are far more private than emails. You can’t just walk up to a stranger and ask them for their phone number; chances are they’ll say no! However, people are more open to sharing their email IDs. This is where the Trojan method was born.</p><h2>The Trojan Horse Method of SMS Marketing.</h2><p><em>“I was going through a drive-thru one day to order a regular meal, and the lady at the cash register asked me if I’d like to upgrade for just $1. I agreed without a second thought because my buyers’ resistance was already so low. I realized that because they had broken through that wall by already getting me to spend, upgrading my order was much easier. And that’s the exact same thing we do with upsells. And I thought to myself, How can I take that exact same philosophy or that same mentality into the popup? How can I get the SMS? Whilst also getting the email and thus the Trojan horse was born.”</em></p><p><strong>The Trojan Horse</strong> is basically a method where you entice a visitor by providing them with a discount to sign up on your mailing list; you then include a secondary offer to upsell your SMS list to the same user. Like, say for example, if you provide 10% off for subscribing to your email list, you then give your customers a choice to upgrade because customers love to feel like they’re in control. This could be a secondary banner where you provide 20% off for joining the SMS club.</p><p>It’s a win-win for both you and your customers. Your customers receive a bigger discount, and you receive a new lead on a platform that offers a 98% open rate.</p><p>You can also apply the Trojan horse method by offering your customers convenience in place of a bigger discount. For instance, once a customer opts-in on your email discount banner, you can simply offer to send them the code via text message instead.</p><h2>How SMS Marketing Can Skyrocket Your Sales</h2><p><strong>SMS marketing has 98% open rates.</strong> This automatically increases your <strong>click-through rates</strong> as well. For instance: In a list of 100,000 people, you’re likely to receive a 5-15%. I just did a launch for a conservative US apparel brand where we sent out communication about a limited edition launch to a list of 400,000 people, and we got an open rate of 20 to 25% on the email. However, the click rate was only 0.3%. We also sent out SMS broadcasts to promote this collection. And we saw a click rate of 28% from the 3500 messages we sent out.</p><p>SMS marketing can help boost your eCommerce sales since it’s reaching your audience on a device they spend most of their day on, and unlike emails, your message isn’t getting lost in spam. </p><p>Here are Jason’s top two SMS marketing tips to help you design your next SMS campaign:</p><ol><li><strong>Use Postscript</strong>: This is one of the best SMS marketing tools available to eCommerce stores looking to expand. They offer advanced analytics tools, an easy-to-use interface, and several options to customize your message.</li><li><strong>Optimize Your Popups</strong>: Design your popups to be optimized for mobile users. Also, have a strategy to capture your customers' phone numbers along with their email ids in the popup. Creatively using images with real people using your product works better than just showcasing your product. Sell your customers the lifestyle your product offers; it’ll drive more <strong>engagement</strong>.</li></ol><p>If you’d like to know more about Jason, you can reach out to him on <a href="https://www.linkedin.com/in/jasonkwilliamson/"><ins>LinkedIn</ins></a>.</p><p>If you enjoyed this episode of The Ecom Show, please leave a review, and stay tuned as we release new episodes each Tuesday and Thursday. You can also view our previous episodes by clicking <a href="https://www.thebudaimedia.com/podcast"><ins>here</ins></a>.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#105 Jason K Williamson From E2 - SMS Marketing Can Blow Up Your E-Commerce Sales</h1><p>We’re beyond thrilled to welcome <a href="https://www.linkedin.com/in/jasonkwilliamson/"><ins>Jason K Williamson</ins></a>, the founder of E2, as our guest for this episode of The Ecom Show.</p><p><a href="https://e2.agency/"><ins>E2</ins></a> is an email and SMS marketing agency that helps Shopify eCommerce brands scale. They create tailored automations to help boost sales and revenue and help businesses profitably scale.</p><p>Today’s episode is special since we’ve got two email and SMS marketing experts, Jason and Daniel Budai, our podcast host and CEO, to break down everything e-commerce businesses need to know about SMS marketing.</p><p>If you’re an eCommerce brand looking to learn more about SMS marketing, tune in to this episode and uncover:</p><p>✔ Jason’s Background In <strong>Digital Marketing</strong>.</p><p>✔ The Crash and Rise Of <strong>SMS Marketing</strong>.</p><p>✔ The Trojan Horse Method Of <strong>SMS Marketing</strong>.</p><p>✔ How SMS Marketing Can Skyrocket Your Sales.</p><h2>Jason’s Background In Digital Marketing</h2><p>Jason’s story starts far from the world of digital marketing. He’d completed his schooling and apprenticeship as an electrician and was just one step away from getting his fully qualified license when he decided to switch gear and start afresh in the world of <strong>sales and marketing</strong>.</p><p>Jason had always been interested in <strong>lead generation</strong>, and he’d been avidly following Russel Brunson, the famous digital marketer, to see how he could apply his learnings to generate more leads as an electrician. Jason poured in all his savings and then some to attend an event where Russel was a speaker. At the event, Jason met several other speakers in the field, and after receiving some advice from one of the speakers, he decided to pursue <strong>email marketing</strong>.</p><p>Jason taught himself email marketing and provided his services to a teeth whitening clinic for free; this helped him kickstart his career. Three months after setting up Klaviyo campaigns and experimenting with <strong>popups</strong> using OptinMonster, Jason was able to generate $60,000 extra revue for his client. Not only did he start getting paid for his services, but he also received several referrals that kickstarted his <strong>email marketing agency</strong>.</p><p>One of Jason’s clients, Joshua Tatum, offered him an incredible opportunity to scale his operations, and that’s the point where everything pivoted in his career. Here’s how he describes his journey taking off: </p><p><em>“So he says to me, 'Look, you can be an electrician for the rest of your life, or you can come work with me; I’ll give you a couple of months to get your stuff together. And then you can go ahead and do your business.' So I threw all my stuff in the back of a bag and drove like 18 hours to Sydney to stay with a guy I’d only met online to start my business. And literally, whilst I was driving to Sydney, I got about four phone calls and landed three or four new clients. So it was kind of like that massive action, I put everything into plan A, and my plan B was to make plan A work, and it just kind of took off from there.”</em></p><h2>The Crash and Rise Of SMS Marketing</h2><p>Jason had several years of email marketing experience under his belt when the founder of Oodie approached him to take over their SMS marketing. Jason helped the brand set up Postscript, which is the SMS marketing equivalent of Klaviyo, and began running campaigns. Oodie already had a large volume of website visitors, and in the early days, they were easily able to capture both phone numbers and email ids.</p><p>In just six months, Oodie was able to capture over 100,000 subscribers and generate $500,000 in sales from abandoned cart recoveries each month. However, SMS marketing keeps changing, with new compliances being frequently introduced. It became increasingly difficult to capture leads as compliance became stricter, and Jason suddenly saw a drop from $500,000 a month to just $50,000.</p><p>New compliances made it compulsory for brands to have the visitors knowingly subscribe to receiving promotional SMS via a separate check inbox; this deliberate extra step is what led to the crash in the growth of SMS marketing. Jason realized they needed a new strategy to pivot out of this situation and fell back on one of the most powerful tools in email marketing - <strong>Pop-ups!</strong></p><p>But there needed to be a careful strategy to execute this because while you want to grow your SMS marketing list, you don’t want it to hurt your email marketing campaigns. And not to forget, phone numbers are far more private than emails. You can’t just walk up to a stranger and ask them for their phone number; chances are they’ll say no! However, people are more open to sharing their email IDs. This is where the Trojan method was born.</p><h2>The Trojan Horse Method of SMS Marketing.</h2><p><em>“I was going through a drive-thru one day to order a regular meal, and the lady at the cash register asked me if I’d like to upgrade for just $1. I agreed without a second thought because my buyers’ resistance was already so low. I realized that because they had broken through that wall by already getting me to spend, upgrading my order was much easier. And that’s the exact same thing we do with upsells. And I thought to myself, How can I take that exact same philosophy or that same mentality into the popup? How can I get the SMS? Whilst also getting the email and thus the Trojan horse was born.”</em></p><p><strong>The Trojan Horse</strong> is basically a method where you entice a visitor by providing them with a discount to sign up on your mailing list; you then include a secondary offer to upsell your SMS list to the same user. Like, say for example, if you provide 10% off for subscribing to your email list, you then give your customers a choice to upgrade because customers love to feel like they’re in control. This could be a secondary banner where you provide 20% off for joining the SMS club.</p><p>It’s a win-win for both you and your customers. Your customers receive a bigger discount, and you receive a new lead on a platform that offers a 98% open rate.</p><p>You can also apply the Trojan horse method by offering your customers convenience in place of a bigger discount. For instance, once a customer opts-in on your email discount banner, you can simply offer to send them the code via text message instead.</p><h2>How SMS Marketing Can Skyrocket Your Sales</h2><p><strong>SMS marketing has 98% open rates.</strong> This automatically increases your <strong>click-through rates</strong> as well. For instance: In a list of 100,000 people, you’re likely to receive a 5-15%. I just did a launch for a conservative US apparel brand where we sent out communication about a limited edition launch to a list of 400,000 people, and we got an open rate of 20 to 25% on the email. However, the click rate was only 0.3%. We also sent out SMS broadcasts to promote this collection. And we saw a click rate of 28% from the 3500 messages we sent out.</p><p>SMS marketing can help boost your eCommerce sales since it’s reaching your audience on a device they spend most of their day on, and unlike emails, your message isn’t getting lost in spam. </p><p>Here are Jason’s top two SMS marketing tips to help you design your next SMS campaign:</p><ol><li><strong>Use Postscript</strong>: This is one of the best SMS marketing tools available to eCommerce stores looking to expand. They offer advanced analytics tools, an easy-to-use interface, and several options to customize your message.</li><li><strong>Optimize Your Popups</strong>: Design your popups to be optimized for mobile users. Also, have a strategy to capture your customers' phone numbers along with their email ids in the popup. Creatively using images with real people using your product works better than just showcasing your product. Sell your customers the lifestyle your product offers; it’ll drive more <strong>engagement</strong>.</li></ol><p>If you’d like to know more about Jason, you can reach out to him on <a href="https://www.linkedin.com/in/jasonkwilliamson/"><ins>LinkedIn</ins></a>.</p><p>If you enjoyed this episode of The Ecom Show, please leave a review, and stay tuned as we release new episodes each Tuesday and Thursday. You can also view our previous episodes by clicking <a href="https://www.thebudaimedia.com/podcast"><ins>here</ins></a>.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#104 Paul Cunningham From Notch: How To Create A Socially Responsible E-Commerce Brand</title>
			<itunes:title>#104 Paul Cunningham From Notch: How To Create A Socially Responsible E-Commerce Brand</itunes:title>
			<pubDate>Tue, 17 May 2022 13:42:44 GMT</pubDate>
			<itunes:duration>22:58</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/1a66c387-d725-4044-a426-1712bb09f3b3/media.mp3" length="45046462" type="audio/mpeg"/>
			<guid isPermaLink="false">1a66c387-d725-4044-a426-1712bb09f3b3</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/104</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9e2</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnmngSXy+IdLWXTqFGes4wX]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>104</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9e2.jpg"/>
			<description><![CDATA[<h1>Paul Cunningham From Notch: How To Create A Socially Responsible E-Commerce Brand</h1><p>Welcome back to The Ecom Show! Today, instead of focusing on the world of eCommerce, let’s take a look at the world in general. For example, did you know that globally<strong> over 5.7 million</strong> children under the age of five are at risk of starvation each year? And this number, like our global population, is only increasing!</p><p>As humans, it’s our responsibility to make the world we live in a better place. In this episode, we will explore how businesses can do their part to make a difference with our podcast host and founder, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a> and <a href="https://www.linkedin.com/in/paul-cunningham-84a94368/"><ins>Paul Cunningham</ins></a>, the CEO of <a href="https://notchgear.com/"><ins>Notch</ins></a>, a socially responsible apparel brand.</p><p>Notch is a headwear apparel brand specializing in creating hats that don’t interfere with your glasses. Committed to resolving world hunger, they’ve managed to put food on over 600,000 tables through the revenue from their sales.</p><p>Tune in to hear Paul and our podcast host and CEO Daniel Budai discuss:</p><p>✔ The story behind Notch.</p><p>✔ The key to creating a <strong>socially conscious brand</strong>.</p><p>✔ Paul’s advice for <strong>eCommerce</strong> business owners.</p><h2>The Story Behind Notch</h2><p>If you’re a fan of Shark Tank, you’ve probably noticed that the most successful pitches are by entrepreneurs that identify problems and create a product to solve them. Notch started the same way.</p><p>Paul has always been an inventor. One fine day, as he sat at home watching a game of golf on his television, he stumbled upon a problem that changed several lives along with his own. The need to prevent his eyesight gave him the foresight to create the perfect hat, one with a notch on the side that allows you to comfortably wear your sunglasses along with your headgear.</p><p>After researching, Paul and his wife realized that their product was a one-of-a-kind solution to a very common problem. They perfected their design and immediately applied for a utility patent. After five years of hard work, their patent was finally approved! Notch is now a patented eCommerce headwear apparel brand with a wide global reach.</p><p>Paul and his wife Terra have always believed in <strong>giving back</strong> more than they receive. Hence, since its inception, Notch has been proudly affiliated with <a href="https://childrenshungerfund.org/"><ins>Children’s Hunger Fund</ins></a>, where they contribute to resolving the issue of world hunger with every hat they sell. Let’s explore this more deeply in the next section.</p><h2>The Key to Creating a Socially Conscious Brand</h2><p>Every human has one thing in common: We all live on the same planet. Sharing this planet also gives all of us a sense of shared responsibility to treat it kindly and do our part to make things better. In the last couple of decades, there’s been an increased awareness of creating <strong>socially conscious brands</strong>. <em>But, what are socially conscious brands?</em></p><p>Socially conscious brands are for-profit organizations that provide products or services to consumers while maintaining a not-for-profit objective that aids the welfare of society. These include brands that promote ethical and slow fashion, greener production practices, and brands that contribute a part of their revenue to NPOs.</p><p>Giving back to the community is an act of goodwill that will positively impact your customers. However, it shouldn’t be used as a marketing gimmick. Paul and his wife Terra deeply believe in giving back to the community and hence have donated a part of their revenue towards the Children Hunger Fund. Through the course of their business, they’ve been able to <strong>sponsor over 600,000+ meals to hungry children across the world</strong>. Their purpose has always been to help the children that need these meals the most, and hence their funds go towards sponsoring kids on the brink of starvation.</p><p><strong>Social welfare</strong> is something that should be woven into the culture of a business. While businesses can increase or decrease the amount they choose to contribute towards goodwill, making it a practice from the start is more impactful than waiting for your business to reach a certain level. You can start smaller than you’d like and increase your donations as your brand grows.</p><p><strong>Social entrepreneurs</strong> should also practice transparency. Partnering up with a verified NPO and disclosing your contribution helps your customers know how authentic your cause is. For instance, Notch has partnered up with Children Hunger Fund since they know that this NPO donates most of the proceeds towards the meals themselves. If they contribute $100, they know that $99 will end up towards children’s meals. Sharing this information with their customers not only makes the customers trust Notch more but also incentivizes them to look up more about Children Hunger Fund in general.</p><h2>Paul’s Advice for Ecommerce Business Owners</h2><p>Paul has always been in sales. He started off as a real estate agent and used his savings from real estate to build his eCommerce business from the ground up. As a successful business owner with ten plus years of eCommerce experience, we thought it’d be interesting to get his take on several common hurdles all <strong>eCommerce entrepreneurs</strong> face.</p><p><strong><em>What is your approach to attracting customers?</em></strong></p><p>We realized very early on that we can’t be putting all our eggs in one basket, which is why we diversified from depending solely on Facebook ads as a way to spread brand awareness. Currently, we use a combination of paid ads, you know, Facebook, Instagram, and then a lot of email marketing. We also have a lot of customer affinity. So we have customers, you know, that will take pictures of their product and tag us from all over the world, and so we’ll try to leverage that as well. And we’re always learning about how to engage the customer better on <strong>social media</strong>. So that, you know, we’re not at the mercy of paid ads, but we do use quite a bit of paid traffic. We’re also constantly researching how to improve our SEO.</p><p><strong><em>How did you build a global presence for your brand? And what platform did you use to build your business?</em></strong></p><p>All our business is done through Shopify Plus, 100% of it! About 70% of our revenue is generated from <strong>direct-to-consumer</strong> sales, and the other 30% comes from our wholesale side. We used to sell through Amazon up until early 2021. However, we discontinued this to gain more autonomy over our returns and customer engagement. With Amazon, you lose out on the <strong>customer data</strong>. As a brand, we decided to sell exclusively through our Shopify website and wholesalers.</p><p>We created a global presence by partnering with retailers across the globe. We offer them wholesale prices for reselling our products. And we have dealers in countries like Japan, Thailand, South Korea, the UK, Greece, Germany, and Spain.</p><p><strong><em>How do you approach hiring? And what’s the secret to successfully running a business with your life partner?</em></strong></p><p>So, we have five full-time employees apart from my wife and me. What I’ve learned is we need to <strong>hire the right type of person</strong>, and then we can train him for whatever we need because you can’t teach personality.</p><p>And so we always hire people that are low drama and easy to get along with, and then we fit them into the positions that best fit their qualifications and interests.</p><p>My wife and I have been working together at Notch for the past five years, but because we’ve been married for so long before it started, we have a solid foundation, and we know how to get through disagreements without blowing things up. She’s great with handling the day-to-day operations and systems required to keep Notch running smoothly, and I like to focus more on the other end of the business, so it works out well since we balance each other out.</p><p>That’s all for this episode of The Ecom Show. If you enjoyed this episode, make sure to check out <a href="https://notchgear.com/"><ins>Notch</ins></a> to learn more about the brand, you can also follow <a href="https://www.linkedin.com/in/paul-cunningham-84a94368/"><ins>Paul </ins></a>to keep up with his business journey. And don’t forget to check out <a href="https://childrenshungerfund.org/"><ins>the Children’s Hunger Fund</ins></a> and all the amazing work that they do!</p><p>Stay tuned because we come out with new episodes every Tuesday and Thursday. You can also check out our previous episodes here.</p><p>Before we end this, we’d like to give a shoutout to one of our clients, <a href="https://highdiveapparel.com/"><ins>High Dive Apparel</ins></a>. They’re also an eCommerce apparel brand with a strong global presence. You can read through our <a href="https://www.thebudaimedia.com/how-our-setup-changes-you"><ins>case study</ins></a> to know more about their story.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Paul Cunningham From Notch: How To Create A Socially Responsible E-Commerce Brand</h1><p>Welcome back to The Ecom Show! Today, instead of focusing on the world of eCommerce, let’s take a look at the world in general. For example, did you know that globally<strong> over 5.7 million</strong> children under the age of five are at risk of starvation each year? And this number, like our global population, is only increasing!</p><p>As humans, it’s our responsibility to make the world we live in a better place. In this episode, we will explore how businesses can do their part to make a difference with our podcast host and founder, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a> and <a href="https://www.linkedin.com/in/paul-cunningham-84a94368/"><ins>Paul Cunningham</ins></a>, the CEO of <a href="https://notchgear.com/"><ins>Notch</ins></a>, a socially responsible apparel brand.</p><p>Notch is a headwear apparel brand specializing in creating hats that don’t interfere with your glasses. Committed to resolving world hunger, they’ve managed to put food on over 600,000 tables through the revenue from their sales.</p><p>Tune in to hear Paul and our podcast host and CEO Daniel Budai discuss:</p><p>✔ The story behind Notch.</p><p>✔ The key to creating a <strong>socially conscious brand</strong>.</p><p>✔ Paul’s advice for <strong>eCommerce</strong> business owners.</p><h2>The Story Behind Notch</h2><p>If you’re a fan of Shark Tank, you’ve probably noticed that the most successful pitches are by entrepreneurs that identify problems and create a product to solve them. Notch started the same way.</p><p>Paul has always been an inventor. One fine day, as he sat at home watching a game of golf on his television, he stumbled upon a problem that changed several lives along with his own. The need to prevent his eyesight gave him the foresight to create the perfect hat, one with a notch on the side that allows you to comfortably wear your sunglasses along with your headgear.</p><p>After researching, Paul and his wife realized that their product was a one-of-a-kind solution to a very common problem. They perfected their design and immediately applied for a utility patent. After five years of hard work, their patent was finally approved! Notch is now a patented eCommerce headwear apparel brand with a wide global reach.</p><p>Paul and his wife Terra have always believed in <strong>giving back</strong> more than they receive. Hence, since its inception, Notch has been proudly affiliated with <a href="https://childrenshungerfund.org/"><ins>Children’s Hunger Fund</ins></a>, where they contribute to resolving the issue of world hunger with every hat they sell. Let’s explore this more deeply in the next section.</p><h2>The Key to Creating a Socially Conscious Brand</h2><p>Every human has one thing in common: We all live on the same planet. Sharing this planet also gives all of us a sense of shared responsibility to treat it kindly and do our part to make things better. In the last couple of decades, there’s been an increased awareness of creating <strong>socially conscious brands</strong>. <em>But, what are socially conscious brands?</em></p><p>Socially conscious brands are for-profit organizations that provide products or services to consumers while maintaining a not-for-profit objective that aids the welfare of society. These include brands that promote ethical and slow fashion, greener production practices, and brands that contribute a part of their revenue to NPOs.</p><p>Giving back to the community is an act of goodwill that will positively impact your customers. However, it shouldn’t be used as a marketing gimmick. Paul and his wife Terra deeply believe in giving back to the community and hence have donated a part of their revenue towards the Children Hunger Fund. Through the course of their business, they’ve been able to <strong>sponsor over 600,000+ meals to hungry children across the world</strong>. Their purpose has always been to help the children that need these meals the most, and hence their funds go towards sponsoring kids on the brink of starvation.</p><p><strong>Social welfare</strong> is something that should be woven into the culture of a business. While businesses can increase or decrease the amount they choose to contribute towards goodwill, making it a practice from the start is more impactful than waiting for your business to reach a certain level. You can start smaller than you’d like and increase your donations as your brand grows.</p><p><strong>Social entrepreneurs</strong> should also practice transparency. Partnering up with a verified NPO and disclosing your contribution helps your customers know how authentic your cause is. For instance, Notch has partnered up with Children Hunger Fund since they know that this NPO donates most of the proceeds towards the meals themselves. If they contribute $100, they know that $99 will end up towards children’s meals. Sharing this information with their customers not only makes the customers trust Notch more but also incentivizes them to look up more about Children Hunger Fund in general.</p><h2>Paul’s Advice for Ecommerce Business Owners</h2><p>Paul has always been in sales. He started off as a real estate agent and used his savings from real estate to build his eCommerce business from the ground up. As a successful business owner with ten plus years of eCommerce experience, we thought it’d be interesting to get his take on several common hurdles all <strong>eCommerce entrepreneurs</strong> face.</p><p><strong><em>What is your approach to attracting customers?</em></strong></p><p>We realized very early on that we can’t be putting all our eggs in one basket, which is why we diversified from depending solely on Facebook ads as a way to spread brand awareness. Currently, we use a combination of paid ads, you know, Facebook, Instagram, and then a lot of email marketing. We also have a lot of customer affinity. So we have customers, you know, that will take pictures of their product and tag us from all over the world, and so we’ll try to leverage that as well. And we’re always learning about how to engage the customer better on <strong>social media</strong>. So that, you know, we’re not at the mercy of paid ads, but we do use quite a bit of paid traffic. We’re also constantly researching how to improve our SEO.</p><p><strong><em>How did you build a global presence for your brand? And what platform did you use to build your business?</em></strong></p><p>All our business is done through Shopify Plus, 100% of it! About 70% of our revenue is generated from <strong>direct-to-consumer</strong> sales, and the other 30% comes from our wholesale side. We used to sell through Amazon up until early 2021. However, we discontinued this to gain more autonomy over our returns and customer engagement. With Amazon, you lose out on the <strong>customer data</strong>. As a brand, we decided to sell exclusively through our Shopify website and wholesalers.</p><p>We created a global presence by partnering with retailers across the globe. We offer them wholesale prices for reselling our products. And we have dealers in countries like Japan, Thailand, South Korea, the UK, Greece, Germany, and Spain.</p><p><strong><em>How do you approach hiring? And what’s the secret to successfully running a business with your life partner?</em></strong></p><p>So, we have five full-time employees apart from my wife and me. What I’ve learned is we need to <strong>hire the right type of person</strong>, and then we can train him for whatever we need because you can’t teach personality.</p><p>And so we always hire people that are low drama and easy to get along with, and then we fit them into the positions that best fit their qualifications and interests.</p><p>My wife and I have been working together at Notch for the past five years, but because we’ve been married for so long before it started, we have a solid foundation, and we know how to get through disagreements without blowing things up. She’s great with handling the day-to-day operations and systems required to keep Notch running smoothly, and I like to focus more on the other end of the business, so it works out well since we balance each other out.</p><p>That’s all for this episode of The Ecom Show. If you enjoyed this episode, make sure to check out <a href="https://notchgear.com/"><ins>Notch</ins></a> to learn more about the brand, you can also follow <a href="https://www.linkedin.com/in/paul-cunningham-84a94368/"><ins>Paul </ins></a>to keep up with his business journey. And don’t forget to check out <a href="https://childrenshungerfund.org/"><ins>the Children’s Hunger Fund</ins></a> and all the amazing work that they do!</p><p>Stay tuned because we come out with new episodes every Tuesday and Thursday. You can also check out our previous episodes here.</p><p>Before we end this, we’d like to give a shoutout to one of our clients, <a href="https://highdiveapparel.com/"><ins>High Dive Apparel</ins></a>. They’re also an eCommerce apparel brand with a strong global presence. You can read through our <a href="https://www.thebudaimedia.com/how-our-setup-changes-you"><ins>case study</ins></a> to know more about their story.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#103 Adam Brown from Sircle Media: How To Organically Build Your Brand Using Social Media</title>
			<itunes:title>#103 Adam Brown from Sircle Media: How To Organically Build Your Brand Using Social Media</itunes:title>
			<pubDate>Thu, 12 May 2022 12:28:15 GMT</pubDate>
			<itunes:duration>23:34</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/af77beda-0b5a-4d8d-a3dc-9f245c6ca45d/media.mp3" length="45792263" type="audio/mpeg"/>
			<guid isPermaLink="false">af77beda-0b5a-4d8d-a3dc-9f245c6ca45d</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/103</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9e3</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlARaesiiKbqcrQYJ7hoeXd]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>103</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9e3.jpg"/>
			<description><![CDATA[<h1>#103 Adam Brown from Sircle Media: How To Organically Build Your Brand Using Social Media</h1><p>Social Media is the most powerful tool that businesses have at their disposal. It enables them with the power to go from being a business to a brand. Social media has erased the divide between consumers and brands. Brands can now have conversations with their customers and create a strong and loyal community of like-minded people that resonate with their business.</p><p>Today we’ve got <a href="https://www.linkedin.com/in/adamjbrown23/"><ins>Adam Brown,</ins></a> the CEO of <a href="https://www.sircle.me/our-work#WEGROW"><ins>Sircle Media</ins></a>, here with <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai,</ins></a> our podcast host and CEO, to discuss <strong>how businesses can use organic social media strategies to build their brand</strong>.</p><p>Sircle Media is a <strong>social media agency</strong> that specializes in helping CPG and beverage brands dominate their online and in-store sales through organic social media strategies. They focus on <strong>content creation</strong>, <strong>social media management</strong>, and <strong>community engagement</strong>.</p><p>In this episode, we will discuss:</p><p>✔ Adam’s Social Media Story.</p><p>✔ How To Stand Out On Social Media.</p><p>✔ Social Media Mistakes Brands Need To Stop Making</p><p>So let’s get started!</p><h2>Adam’s Social Media Story</h2><p>The year was 1999, and it was the age of the “.com Boom.” Adam had just finished graduating from college and was starting out life as an early twenty-something in the world of advertising in New York.</p><p>He spent his initial years switching between multiple ad agencies trying to grasp all the knowledge that he could and found himself at 24/7 Media; which was one of the first two ad networks—it was a DoubleClick and 24/7 Media represented websites and sold their advertising for them.</p><p>He also worked at the first pay-per-click search engine called GoTo.com, which predated Google back in 2000. This is where Adam got introduced to the world of <strong>digital marketing</strong>. It took a hiatus from working in the financial sector for Adam to realize that his true passion lies in digital marketing. He founded Sircle Media in 2012, and since then, their focus has been on <strong>brand building</strong> through <strong>organic social media management</strong> and content creation.</p><p>Sircle Media focuses on helping high growth brands in the CPG and beverage niche scale their business through.</p><h2>How To Stand Out On Social Media</h2><p><em>"How can my brand stand out on social media?"</em></p><p>This is one of the most common questions asked by brands when it comes to digital marketing. And the answer is honestly quite simple: <strong>By representing their brand in an authentic way!</strong></p><p>You don’t need to be selling a one-of-a-kind product, you just need to have an approach that’s unique to your brand to <strong>find your USP!</strong> Shoutout to Oatly, an oat-based beverage company, that’s managed to create a cult following through its <strong>humorous social media presence</strong>.</p><p>If you really want to stand out as a brand that’s built to last, like an Oatly, you have to have memorable content that makes people want to share it.</p><p>Nik Sharma, the king of D2C brands very popularly, once tweeted out saying:</p><p><strong>“</strong><strong><em>Create content that makes people want to screenshot and share it in their group chats</em></strong><strong>.”</strong></p><p>When we say <strong>create memorable content</strong>, we mean to create content that’s valuable to your audience! And don’t be afraid to mix it up; focus on a mix of <strong>high-quality photography</strong>, <strong>graphics-based content</strong>, <strong>videos</strong>, and <strong>user-generated content</strong> to keep your social media fun and engaging.</p><p>Engagement is another vital part of building your brand organically on social media. <strong>Social media platforms allow for two-way communication for a reason!</strong></p><p>Your audience won’t feel like they’re a part of your community if you don’t engage with them and create content that is tailored to their interests. The best way to do this is by asking yourself: <strong><em>Would you want to consume the content you create?</em></strong></p><p>Be quick to act! Social media changes by the second, so you need to be quick to act, adapt, and learn to keep up with social media. This involves consistently researching trends, auditing and reworking your strategy, and conducting multiple trial and error campaigns to see what’s working for your brand.</p><p>Creating memorable content, engaging with the audience, and always being on your feet are the foundation of building your brand on a digital platform. If you can crack this code and stay consistent, you’ll see some remarkable results.</p><h2>Social Media Mistakes Brands Need To Stop Making</h2><p>Let’s debunk some of the most popular misconceptions brands have about social media. Here are some of the most common mistakes people make:</p><ul><li><strong>Hiring an expensive social media expert:</strong> If you’re a small business looking to find someone to manage your brand’s social media presence, don’t spend all your money on one resource! Social Media involves a plethora of roles like designing, copywriting, running paid ads, engagement, and management. While you might find a professional who’s experienced in multiple roles, it’s not practically possible to be great at everything. Instead, allocate those funds to hire multiple digital native junior resources with different acumens.</li><li><strong>Trying to be everywhere:</strong> Spreading your brand’s presence is great, but don’t spread yourself too thin by trying to be on multiple platforms at once when you have limited bandwidth. Instead, focus on creating a dominant presence on one platform like Instagram, and then repurpose your branding efforts on LinkedIn.</li><li><strong>Measuring organic social media efforts with ROI: </strong>Organic social media activities aren’t a numbers game! Instead of focusing on quantity, measure your growth by analyzing the quality of the content that your team is publishing, and focus on your brand’s overall messaging. Organic marketing requires patience, as it takes time to build a community that trusts and vouches for your brand.</li><li><strong>Not capitalizing on your story:</strong> Everyone from the founder of a business to its employees are advocates of the brand. Sharing your journey involves showcasing your achievements, failures, and all the little moments in between with your audience. Doing this helps build credibility and makes your brand more appealing to your audience.</li><li><strong>Trying to do it all alone:</strong> Organic social media marketing is all about consistency! If you try to do it all alone, you can’t be consistent with growing your organic social media presence. Having a team or even an additional resource helps you as an entrepreneur to put your focus on other business aspects. This doesn’t mean that you should just completely remove yourself from the picture! Ideally, you should still be involved in important aspects like <strong>setting the tone of your brand’s messaging</strong>.</li></ul><p>We hope you enjoyed this episode of <strong>The Ecom Show</strong>. If you’re a CPG or beverage brand looking to scale your organic social media presence, make sure to check out <a href="https://www.sircle.me/our-work#WEGROW"><ins>Sircle Media.</ins></a></p><p>You can also follow <a href="https://www.linkedin.com/in/adamjbrown23/"><ins>Adam Brown</ins></a> for some more stellar tips on digital marketing.</p><p>We come out with episodes that venture into new avenues in eCommerce every Tuesday and Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#103 Adam Brown from Sircle Media: How To Organically Build Your Brand Using Social Media</h1><p>Social Media is the most powerful tool that businesses have at their disposal. It enables them with the power to go from being a business to a brand. Social media has erased the divide between consumers and brands. Brands can now have conversations with their customers and create a strong and loyal community of like-minded people that resonate with their business.</p><p>Today we’ve got <a href="https://www.linkedin.com/in/adamjbrown23/"><ins>Adam Brown,</ins></a> the CEO of <a href="https://www.sircle.me/our-work#WEGROW"><ins>Sircle Media</ins></a>, here with <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai,</ins></a> our podcast host and CEO, to discuss <strong>how businesses can use organic social media strategies to build their brand</strong>.</p><p>Sircle Media is a <strong>social media agency</strong> that specializes in helping CPG and beverage brands dominate their online and in-store sales through organic social media strategies. They focus on <strong>content creation</strong>, <strong>social media management</strong>, and <strong>community engagement</strong>.</p><p>In this episode, we will discuss:</p><p>✔ Adam’s Social Media Story.</p><p>✔ How To Stand Out On Social Media.</p><p>✔ Social Media Mistakes Brands Need To Stop Making</p><p>So let’s get started!</p><h2>Adam’s Social Media Story</h2><p>The year was 1999, and it was the age of the “.com Boom.” Adam had just finished graduating from college and was starting out life as an early twenty-something in the world of advertising in New York.</p><p>He spent his initial years switching between multiple ad agencies trying to grasp all the knowledge that he could and found himself at 24/7 Media; which was one of the first two ad networks—it was a DoubleClick and 24/7 Media represented websites and sold their advertising for them.</p><p>He also worked at the first pay-per-click search engine called GoTo.com, which predated Google back in 2000. This is where Adam got introduced to the world of <strong>digital marketing</strong>. It took a hiatus from working in the financial sector for Adam to realize that his true passion lies in digital marketing. He founded Sircle Media in 2012, and since then, their focus has been on <strong>brand building</strong> through <strong>organic social media management</strong> and content creation.</p><p>Sircle Media focuses on helping high growth brands in the CPG and beverage niche scale their business through.</p><h2>How To Stand Out On Social Media</h2><p><em>"How can my brand stand out on social media?"</em></p><p>This is one of the most common questions asked by brands when it comes to digital marketing. And the answer is honestly quite simple: <strong>By representing their brand in an authentic way!</strong></p><p>You don’t need to be selling a one-of-a-kind product, you just need to have an approach that’s unique to your brand to <strong>find your USP!</strong> Shoutout to Oatly, an oat-based beverage company, that’s managed to create a cult following through its <strong>humorous social media presence</strong>.</p><p>If you really want to stand out as a brand that’s built to last, like an Oatly, you have to have memorable content that makes people want to share it.</p><p>Nik Sharma, the king of D2C brands very popularly, once tweeted out saying:</p><p><strong>“</strong><strong><em>Create content that makes people want to screenshot and share it in their group chats</em></strong><strong>.”</strong></p><p>When we say <strong>create memorable content</strong>, we mean to create content that’s valuable to your audience! And don’t be afraid to mix it up; focus on a mix of <strong>high-quality photography</strong>, <strong>graphics-based content</strong>, <strong>videos</strong>, and <strong>user-generated content</strong> to keep your social media fun and engaging.</p><p>Engagement is another vital part of building your brand organically on social media. <strong>Social media platforms allow for two-way communication for a reason!</strong></p><p>Your audience won’t feel like they’re a part of your community if you don’t engage with them and create content that is tailored to their interests. The best way to do this is by asking yourself: <strong><em>Would you want to consume the content you create?</em></strong></p><p>Be quick to act! Social media changes by the second, so you need to be quick to act, adapt, and learn to keep up with social media. This involves consistently researching trends, auditing and reworking your strategy, and conducting multiple trial and error campaigns to see what’s working for your brand.</p><p>Creating memorable content, engaging with the audience, and always being on your feet are the foundation of building your brand on a digital platform. If you can crack this code and stay consistent, you’ll see some remarkable results.</p><h2>Social Media Mistakes Brands Need To Stop Making</h2><p>Let’s debunk some of the most popular misconceptions brands have about social media. Here are some of the most common mistakes people make:</p><ul><li><strong>Hiring an expensive social media expert:</strong> If you’re a small business looking to find someone to manage your brand’s social media presence, don’t spend all your money on one resource! Social Media involves a plethora of roles like designing, copywriting, running paid ads, engagement, and management. While you might find a professional who’s experienced in multiple roles, it’s not practically possible to be great at everything. Instead, allocate those funds to hire multiple digital native junior resources with different acumens.</li><li><strong>Trying to be everywhere:</strong> Spreading your brand’s presence is great, but don’t spread yourself too thin by trying to be on multiple platforms at once when you have limited bandwidth. Instead, focus on creating a dominant presence on one platform like Instagram, and then repurpose your branding efforts on LinkedIn.</li><li><strong>Measuring organic social media efforts with ROI: </strong>Organic social media activities aren’t a numbers game! Instead of focusing on quantity, measure your growth by analyzing the quality of the content that your team is publishing, and focus on your brand’s overall messaging. Organic marketing requires patience, as it takes time to build a community that trusts and vouches for your brand.</li><li><strong>Not capitalizing on your story:</strong> Everyone from the founder of a business to its employees are advocates of the brand. Sharing your journey involves showcasing your achievements, failures, and all the little moments in between with your audience. Doing this helps build credibility and makes your brand more appealing to your audience.</li><li><strong>Trying to do it all alone:</strong> Organic social media marketing is all about consistency! If you try to do it all alone, you can’t be consistent with growing your organic social media presence. Having a team or even an additional resource helps you as an entrepreneur to put your focus on other business aspects. This doesn’t mean that you should just completely remove yourself from the picture! Ideally, you should still be involved in important aspects like <strong>setting the tone of your brand’s messaging</strong>.</li></ul><p>We hope you enjoyed this episode of <strong>The Ecom Show</strong>. If you’re a CPG or beverage brand looking to scale your organic social media presence, make sure to check out <a href="https://www.sircle.me/our-work#WEGROW"><ins>Sircle Media.</ins></a></p><p>You can also follow <a href="https://www.linkedin.com/in/adamjbrown23/"><ins>Adam Brown</ins></a> for some more stellar tips on digital marketing.</p><p>We come out with episodes that venture into new avenues in eCommerce every Tuesday and Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel’s LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel’s Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#102 Greg Howlett from Cobblestone Trade: How Logistics & Fulfillment Affect Your Customer Experience]]></title>
			<itunes:title><![CDATA[#102 Greg Howlett from Cobblestone Trade: How Logistics & Fulfillment Affect Your Customer Experience]]></itunes:title>
			<pubDate>Tue, 10 May 2022 14:54:08 GMT</pubDate>
			<itunes:duration>23:18</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/21af68df-170c-484e-9f36-920bfa31e8c7/media.mp3" length="45351862" type="audio/mpeg"/>
			<guid isPermaLink="false">21af68df-170c-484e-9f36-920bfa31e8c7</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/102</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9e4</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnXjshgREleeE3ctAavoNth]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>102</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9e4.jpg"/>
			<description><![CDATA[<h1>#102 Greg Howlett from Cobblestone Trade: How Logistics &amp; Fulfillment Affect Your Customer Experience</h1><p>There’s a lot of talk about <strong>marketing</strong> and <strong>brand building</strong> surrounding eCommerce. However, that’s just one side of things. In today’s podcast, <a href="https://www.linkedin.com/in/greg-howlett-9835873/"><ins>Greg Howlett</ins></a> from <a href="https://cobblestonetrade.com/"><ins>Cobblestone Trade</ins></a> and our podcast host and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a> will unbox the <strong>behind-the-scenes operations of an eCommerce brand</strong>. This episode will highlight the <strong>importance of logistics and fulfillment</strong> in enhancing customer experience.</p><p>Cobblestone Trade is an intelligent logistics company that delivers custom eCommerce solutions like warehousing and logistics, website development, customer service, Amazon specialist services, and end-to-end eCommerce consulting to increase a brand’s <strong>customer lifetime value</strong>.</p><p>This episode of The Ecom Show takes us through:</p><p>✔Greg’s journey into Logistics.</p><p>✔The different kinds of logistical solutions for eCommerce businesses.</p><p>✔How to enhance customer experience through logistics and fulfillment.</p><p>Let’s dive right in!</p><h2>Greg’s Journey Into Logistics</h2><p>Greg started his career as a software guy, working for Delta technology. It didn’t take long for Greg to realize that he didn’t enjoy software, and he quickly made the move to starting his own eCommerce store in 1999. He started by reselling retail products through his own online platform. Over the years, Greg has successfully built and sold multiple companies.</p><p>He also built an eCommerce brand from scratch and successfully exited it within the span of six years. That experience in particular made him realize that his strength lies in logistics and fulfillment, which is what drove him to start Cobblestone Trade.</p><p>Cobblestone Trade is an <strong>intelligent logistics solution</strong> for eCommerce brands that are looking for help in fulfillment and increasing lifetime customer value. They take over the day to day operations of a company by assisting with <strong>inventory management</strong>, <strong>customer service</strong>, <strong>fulfillment</strong>, <strong>brand management</strong>, <strong>price management</strong>, and <strong>advertising</strong>.</p><h2>Different Kinds of Logistical Solutions for eCommerce Businesses</h2><p>Let’s start by discussing how logistics and fulfillment can affect your brand before we jump into the different kinds of solutions available out there. There are several things involved in running your business. While having a good product and great marketing is essential, you can’t miss out on logistics and fulfillment when you look at delivering excellent customer experience.</p><p>Quick deliveries, great customer support both during and after sales, product availability, and brand transparency are qualities that all customers look for when they’re shopping online. This is precisely why Amazon is one of the most famous brands across the world.</p><p>As an eCommerce brand you have three options when you look at outsourcing your logistics and fulfillment:</p><ol><li><strong>Third party logistics</strong>: These are third party brands that offer warehousing and shipping solutions. They usually charge a monthly membership for warehousing, and charge a per order fee for providing shipping solutions. eCommerce brands can easily create an account and get started. This is ideal for brands looking to get their inventory out of their basement, and outsource without heavy investment costs. However, third party logistics often have hidden costs, and brands rely heavily on the service of their third party provider. The brand has to take accountability for order delays, and lost shipments.</li><li><strong>Amazon</strong>: Amazon provides eCommerce brands with a listing spot on one of the busiest websites on the internet. Brands can leverage advertisements to secure higher search volume on the website. They also offer fulfillment and shipping options which make it convenient for sellers to get started in the world of eCommerce. Customer retention is the main issue with Amazon. They don’t provide the sellers with information about the buyer, this means that it is much harder to get repeat customers on Amazon.</li><li><strong>Cobblestone Trade</strong>: Cobblestone Trade goes beyond the traditional duties of logistics and fulfillment. They partner up with businesses and take over the end-to-end operations of an eCommerce brand. They assist with everything from optimizing the website, to setting up systems and processes for scaling eCommerce logistics, and customer service.     </li></ol><h2>How to Enhance Customer Experience Through Logistics and Fulfillment</h2><p>Logistics and fulfillment are the two pillars that all eCommerce businesses rely on for smooth operations. It’s no secret that having smooth daily operations will help you create a trustworthy and credible brand in the long-term. Both of these terms cover a broad range of elements ranging from product availability to deliveries and after sales support.</p><p>It basically comprises all the backend work that goes into providing customers exactly what they need, such as:</p><ul><li><strong>On-time delivery</strong>: If you’re a brick and mortar store shipping out of your basement, handling even 10 orders a day can seem time consuming. This gets even more complicated when you add express deliveries, and returns/exchanges to the mix. Outsourcing logistics and fulfillment enables brands to seamlessly scale the number of orders they ship out, and in turn reduces the order processing time. There’s nothing customers love more than quick shipping.</li><li><strong>Order fill rate</strong>: Order fill rate is the percentage of wholesale orders that are filled. This is a metric that enables eCommerce businesses to calculate how much inventory they have in hand. As a brand you don’t want customers to turn away from your website because 70% of your products are sold out, on the other hand you don’t want to be sitting on a huge pile of unsold inventory as well. Inventory management is a skill that can make or break your eCommerce business.</li><li><strong>Customer support</strong>: There’s nothing customers hate more than a complicated customer service line with too many touchpoints. While automation is great, it’s essential for businesses to know what they should automate, and use human support for customer escalations. For instance: Sending out order confirmation and tracking details can be automated, however, customers would prefer having human assistance if their order gets lost in transition.</li><li><strong>Brand management</strong>: There are a ton of eCommerce brands selling similar products. Infact, the market is flooded with individuals selling counterfeit products from popular brands. As you grow, it becomes increasingly important for you to police the internet and keep a lookout for counterfeit products, or unauthorized retailers that are trying to misrepresent your brand.</li><li><strong>Exposure</strong>: Having an omni-channel presence for your products increases your visibility and makes it easier for customers to buy your products. However, each platform has their own set of regulations and compliances to list products. eCommerce businesses need to have a flexible and strong logistical solution in place to supply to multiple platforms like Amazon, Walmart, Target, etc.     </li></ul><p>Check out <a href="https://cobblestonetrade.com/"><ins>Cobblestone Trade</ins></a> for more expert advice on logistics and fulfillment.</p><p>If you liked this episode of <strong>The Ecom Show</strong>, please feel free to leave any comments you have on our <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>YouTube channel</ins></a>, contact Daniel on <a href="https://www.linkedin.com/in/budaidaney/"><ins>LinkedIn</ins></a>, or check out <a href="https://www.thebudaimedia.com/podcast"><ins>another episode</ins></a>!</p><p>We release new episodes every Tuesday and Thursday.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#102 Greg Howlett from Cobblestone Trade: How Logistics &amp; Fulfillment Affect Your Customer Experience</h1><p>There’s a lot of talk about <strong>marketing</strong> and <strong>brand building</strong> surrounding eCommerce. However, that’s just one side of things. In today’s podcast, <a href="https://www.linkedin.com/in/greg-howlett-9835873/"><ins>Greg Howlett</ins></a> from <a href="https://cobblestonetrade.com/"><ins>Cobblestone Trade</ins></a> and our podcast host and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel Budai</ins></a> will unbox the <strong>behind-the-scenes operations of an eCommerce brand</strong>. This episode will highlight the <strong>importance of logistics and fulfillment</strong> in enhancing customer experience.</p><p>Cobblestone Trade is an intelligent logistics company that delivers custom eCommerce solutions like warehousing and logistics, website development, customer service, Amazon specialist services, and end-to-end eCommerce consulting to increase a brand’s <strong>customer lifetime value</strong>.</p><p>This episode of The Ecom Show takes us through:</p><p>✔Greg’s journey into Logistics.</p><p>✔The different kinds of logistical solutions for eCommerce businesses.</p><p>✔How to enhance customer experience through logistics and fulfillment.</p><p>Let’s dive right in!</p><h2>Greg’s Journey Into Logistics</h2><p>Greg started his career as a software guy, working for Delta technology. It didn’t take long for Greg to realize that he didn’t enjoy software, and he quickly made the move to starting his own eCommerce store in 1999. He started by reselling retail products through his own online platform. Over the years, Greg has successfully built and sold multiple companies.</p><p>He also built an eCommerce brand from scratch and successfully exited it within the span of six years. That experience in particular made him realize that his strength lies in logistics and fulfillment, which is what drove him to start Cobblestone Trade.</p><p>Cobblestone Trade is an <strong>intelligent logistics solution</strong> for eCommerce brands that are looking for help in fulfillment and increasing lifetime customer value. They take over the day to day operations of a company by assisting with <strong>inventory management</strong>, <strong>customer service</strong>, <strong>fulfillment</strong>, <strong>brand management</strong>, <strong>price management</strong>, and <strong>advertising</strong>.</p><h2>Different Kinds of Logistical Solutions for eCommerce Businesses</h2><p>Let’s start by discussing how logistics and fulfillment can affect your brand before we jump into the different kinds of solutions available out there. There are several things involved in running your business. While having a good product and great marketing is essential, you can’t miss out on logistics and fulfillment when you look at delivering excellent customer experience.</p><p>Quick deliveries, great customer support both during and after sales, product availability, and brand transparency are qualities that all customers look for when they’re shopping online. This is precisely why Amazon is one of the most famous brands across the world.</p><p>As an eCommerce brand you have three options when you look at outsourcing your logistics and fulfillment:</p><ol><li><strong>Third party logistics</strong>: These are third party brands that offer warehousing and shipping solutions. They usually charge a monthly membership for warehousing, and charge a per order fee for providing shipping solutions. eCommerce brands can easily create an account and get started. This is ideal for brands looking to get their inventory out of their basement, and outsource without heavy investment costs. However, third party logistics often have hidden costs, and brands rely heavily on the service of their third party provider. The brand has to take accountability for order delays, and lost shipments.</li><li><strong>Amazon</strong>: Amazon provides eCommerce brands with a listing spot on one of the busiest websites on the internet. Brands can leverage advertisements to secure higher search volume on the website. They also offer fulfillment and shipping options which make it convenient for sellers to get started in the world of eCommerce. Customer retention is the main issue with Amazon. They don’t provide the sellers with information about the buyer, this means that it is much harder to get repeat customers on Amazon.</li><li><strong>Cobblestone Trade</strong>: Cobblestone Trade goes beyond the traditional duties of logistics and fulfillment. They partner up with businesses and take over the end-to-end operations of an eCommerce brand. They assist with everything from optimizing the website, to setting up systems and processes for scaling eCommerce logistics, and customer service.     </li></ol><h2>How to Enhance Customer Experience Through Logistics and Fulfillment</h2><p>Logistics and fulfillment are the two pillars that all eCommerce businesses rely on for smooth operations. It’s no secret that having smooth daily operations will help you create a trustworthy and credible brand in the long-term. Both of these terms cover a broad range of elements ranging from product availability to deliveries and after sales support.</p><p>It basically comprises all the backend work that goes into providing customers exactly what they need, such as:</p><ul><li><strong>On-time delivery</strong>: If you’re a brick and mortar store shipping out of your basement, handling even 10 orders a day can seem time consuming. This gets even more complicated when you add express deliveries, and returns/exchanges to the mix. Outsourcing logistics and fulfillment enables brands to seamlessly scale the number of orders they ship out, and in turn reduces the order processing time. There’s nothing customers love more than quick shipping.</li><li><strong>Order fill rate</strong>: Order fill rate is the percentage of wholesale orders that are filled. This is a metric that enables eCommerce businesses to calculate how much inventory they have in hand. As a brand you don’t want customers to turn away from your website because 70% of your products are sold out, on the other hand you don’t want to be sitting on a huge pile of unsold inventory as well. Inventory management is a skill that can make or break your eCommerce business.</li><li><strong>Customer support</strong>: There’s nothing customers hate more than a complicated customer service line with too many touchpoints. While automation is great, it’s essential for businesses to know what they should automate, and use human support for customer escalations. For instance: Sending out order confirmation and tracking details can be automated, however, customers would prefer having human assistance if their order gets lost in transition.</li><li><strong>Brand management</strong>: There are a ton of eCommerce brands selling similar products. Infact, the market is flooded with individuals selling counterfeit products from popular brands. As you grow, it becomes increasingly important for you to police the internet and keep a lookout for counterfeit products, or unauthorized retailers that are trying to misrepresent your brand.</li><li><strong>Exposure</strong>: Having an omni-channel presence for your products increases your visibility and makes it easier for customers to buy your products. However, each platform has their own set of regulations and compliances to list products. eCommerce businesses need to have a flexible and strong logistical solution in place to supply to multiple platforms like Amazon, Walmart, Target, etc.     </li></ul><p>Check out <a href="https://cobblestonetrade.com/"><ins>Cobblestone Trade</ins></a> for more expert advice on logistics and fulfillment.</p><p>If you liked this episode of <strong>The Ecom Show</strong>, please feel free to leave any comments you have on our <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><ins>YouTube channel</ins></a>, contact Daniel on <a href="https://www.linkedin.com/in/budaidaney/"><ins>LinkedIn</ins></a>, or check out <a href="https://www.thebudaimedia.com/podcast"><ins>another episode</ins></a>!</p><p>We release new episodes every Tuesday and Thursday.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#101 Josh Dittrich from Branded Seller: How To Sell Your Business For Millions Of Dollars</title>
			<itunes:title>#101 Josh Dittrich from Branded Seller: How To Sell Your Business For Millions Of Dollars</itunes:title>
			<pubDate>Thu, 05 May 2022 17:21:46 GMT</pubDate>
			<itunes:duration>32:07</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/4bfef80f-9905-45ac-98b1-38892e994a77/media.mp3" length="62857532" type="audio/mpeg"/>
			<guid isPermaLink="false">4bfef80f-9905-45ac-98b1-38892e994a77</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/101</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9e5</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmxZcIcPO+tS8f5OntiviwA]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>101</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9e5.jpg"/>
			<description><![CDATA[<h1><strong>#101 Josh Dittrich from Branded Seller: How To Sell Your Business For Millions Of Dollars</strong></h1><p>Entrepreneurs put in their blood, sweat, and then some to scale their dream business. But, there comes a time and point in every business owner's life when they decide to take the next big step - <strong>cashing in</strong>. However, too many online business owners leave the game too soon and miss out on their big payday because they lack a good <strong>exit strategy</strong>!</p><p>Today we've got<a href="https://www.linkedin.com/in/josh-dittrich-a0688a7/"> <ins>Josh Dittrich</ins></a>, the Founder and VP of<a href="https://brandedseller.com/"> <ins>BrandedSeller</ins></a>, here with<a href="https://www.linkedin.com/in/budaidaney/"> <ins>Daniel Budai,</ins></a> our podcast host, and CEO, to discuss <strong>how businesses can maximize their value before exiting</strong>.</p><p>Branded Seller is full-service management and consulting firm that helps e-commerce businesses grow and plan their exit strategy. Josh Dittrich founded BrandedSeller after successfully selling both his e-commerce ventures for millions of dollars. Josh is also the writer of<a href="https://www.amazon.com/dp/B09V38C6SC"> <ins>"Aggregator Navigator: The Ultimate Playbook for Selling Your Amazon Brand Successfully."</ins></a></p><p>In this episode, we will discuss everything from <strong>why businesses should sell</strong> to <strong>planning your successful exit strategy</strong>. Tune in to find out:</p><p>✔ Josh's multi-million dollar success story.</p><p>✔ Why sell your business.</p><p>✔ When to sell your business.</p><p>✔ How to prepare your business for a sale.</p><h2><strong>Josh's Multi-Million Dollar Success Story</strong></h2><p>Josh's story begins in a sales job where he ran into someone that worked at Amway. Fascinated by the prospect of generating recurring revenue without any glass limit, Josh was determined to get a job at Amway.</p><p>After two/three failed attempts to get a job working at Amway, Josh decided to try an alternate route that led to him dabbling into eCommerce. He started by reselling products he'd purchased from China on channels like Amazon and eBay.</p><p>However, he realized that he wouldn't go too far without a good strategy. Josh then joined forces with a growing startup to get some industry experience before venturing out on his own again. In the short span of three years, he moved his way up the ladder from being a salesperson to managing their business development and advertising. <strong>He helped the company grow from a 3 million dollar business to a 50 million dollar business.</strong></p><p>He achieved this by focusing on <strong>multi-channel growth</strong>. As a result, the business started selling everywhere, from Amazon to eBay. He also onboarded the help of experts to nail down their advertising campaigns and SEO.</p><p>During his time there, he learned eCommerce; end-to-end technology, supply chain inventory management, tech, digital marketing, eCommerce, and the whole nine yards in private label. After seeing what an enterprise-level eCommerce organization looks like, he was inspired to leave and start his brand.</p><p>Josh then started two e-commerce ventures; <strong>Essential Values</strong> and <strong>Sniper's Edge Hockey</strong>. The first business provides a versatile range of liquid homecare products and follows a multi-channel strategy. The second caters to the hockey niche and dominates its sales through specialized Amazon marketing. Within six years, Josh has built and exited both brands with a multi-million dollar valuation.</p><p>While this may appear like a short time to build and exit a company, it took Josh <strong>15 years</strong> to acquire the knowledge and experience that helped him successfully scale both his ventures.</p><h2><strong>Why You Should Consider Selling Your Business</strong></h2><p>Before we jump to how you can sell your business, let's cover why an entrepreneur might want to give up their corporate child. Every entrepreneur is aware of the risk and rewards of running a business. <strong>Cashing out means you eventually reap the rewards of your hard-earned labor.</strong></p><p>Change is the only constant, and every product has its lifecycle. So if you can sense changing regulations or restrictions that will affect your business, it's a smart idea to consider selling out.</p><p>Your personal life is another great reason to consider calling it in. Sometimes the reason to sell can be driven by your personal circumstances. For instance, if you're looking to retire, spend more time with the family, or even if you want a new challenge to chase after.</p><p><strong>Growth is one of the most common reasons entrepreneurs consider selling their business.</strong> There comes a time when you need to stop and ask yourself if you're satisfied with not taking money out of business. If you find yourself in a constant crunch with cash flow each time you try to grow, it's a sign that you should be considering selling your business, especially if it's stopped giving you personal joy and returns.</p><h2><strong>When To Sell Your Business</strong></h2><p>You've decided to sell. That's great! But, how do you actually know when's the right time? There's never a clear perfect time to make these decisions. However, there are certain factors that can help business owners make a more calculated decision.</p><p>You have to start by evaluating and being truthful about yourself and your business. And it's really important because if you cannot answer why you want to sell, your buyers will get skeptical.</p><p>You also need to ask yourself if you have the bandwidth to sell? Once you've got your answer, you work backward and start calculating the value of your business, predict its growth trajectory, and your goals post-exit.</p><h2><strong>How To Prepare Your Business For Selling</strong></h2><p>You need to have all your data points in place and books in order before you consider selling your business. Think of selling your business as a marathon; it requires patience, persistence, and perseverance!</p><p>Once you have decided to sell your business, step back and focus on your exit strategy. You can't be planning for growth if you're constantly occupied with the day-to-day runnings of an office. Every decision post the decision to sell should be focused on how you can maximize your business's current value.</p><p>In order to do this, businesses first need to get their books in order and shift from the cash accounting model to <strong>accrual accounting</strong>.</p><p>Businesses also need to reevaluate their expenses and goals. You need to consider whether an expense will benefit in short-term or long-term growth. If it's a long-term growth benefit, you need to stop and consider how this will affect your profitability at the time of sale. <strong>While selling, the focus needs to be on maintaining profitability, not on product development, unless a business owner is planning to retain their role or maintain some involvement in the business post-sale.</strong></p><p>The last piece of advice would be to analyze your data and identify trends. As a business owner looking to sell, you need to know what your profit, add-backs, and sellers' discretionary earnings are. You should also be able to <strong>identify trends</strong>.</p><p>For instance, your profits for the last 12 months will affect your business's valuation. So if January of the previous year was your least profitable month, you can take that month off your books by waiting until April of the current year since your trailing 12-month period would be February-April.</p><p>There are a lot of resources and help available to business owners looking for assistance with selling their company. If data and negotiating aren't your strong points, you can look into bringing a broker to help you facilitate your deal, do keep in mind that this would be an expensive ordeal. Alternatively, you could also do some more research, network, and consult other business owners that have made a successful exit.</p><p>We hope you enjoyed this episode of The Ecom Show. If you're interested in knowing more about selling your e-commerce business successfully, make sure you check out Josh Dittrich's<a href="https://www.amazon.com/dp/B09V38C6SC"> <ins>playbook</ins></a>.</p><p>You can also check out<a href="https://brandedseller.com/"> <ins>BrandedSeller</ins></a> for more information on selling your business or reach out to<a href="https://www.linkedin.com/in/josh-dittrich-a0688a7/details/experience/"> <ins>Josh Dittrich</ins></a>.</p><p>We come out with episodes that venture into new avenues in eCommerce every Tuesday and Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><strong>#101 Josh Dittrich from Branded Seller: How To Sell Your Business For Millions Of Dollars</strong></h1><p>Entrepreneurs put in their blood, sweat, and then some to scale their dream business. But, there comes a time and point in every business owner's life when they decide to take the next big step - <strong>cashing in</strong>. However, too many online business owners leave the game too soon and miss out on their big payday because they lack a good <strong>exit strategy</strong>!</p><p>Today we've got<a href="https://www.linkedin.com/in/josh-dittrich-a0688a7/"> <ins>Josh Dittrich</ins></a>, the Founder and VP of<a href="https://brandedseller.com/"> <ins>BrandedSeller</ins></a>, here with<a href="https://www.linkedin.com/in/budaidaney/"> <ins>Daniel Budai,</ins></a> our podcast host, and CEO, to discuss <strong>how businesses can maximize their value before exiting</strong>.</p><p>Branded Seller is full-service management and consulting firm that helps e-commerce businesses grow and plan their exit strategy. Josh Dittrich founded BrandedSeller after successfully selling both his e-commerce ventures for millions of dollars. Josh is also the writer of<a href="https://www.amazon.com/dp/B09V38C6SC"> <ins>"Aggregator Navigator: The Ultimate Playbook for Selling Your Amazon Brand Successfully."</ins></a></p><p>In this episode, we will discuss everything from <strong>why businesses should sell</strong> to <strong>planning your successful exit strategy</strong>. Tune in to find out:</p><p>✔ Josh's multi-million dollar success story.</p><p>✔ Why sell your business.</p><p>✔ When to sell your business.</p><p>✔ How to prepare your business for a sale.</p><h2><strong>Josh's Multi-Million Dollar Success Story</strong></h2><p>Josh's story begins in a sales job where he ran into someone that worked at Amway. Fascinated by the prospect of generating recurring revenue without any glass limit, Josh was determined to get a job at Amway.</p><p>After two/three failed attempts to get a job working at Amway, Josh decided to try an alternate route that led to him dabbling into eCommerce. He started by reselling products he'd purchased from China on channels like Amazon and eBay.</p><p>However, he realized that he wouldn't go too far without a good strategy. Josh then joined forces with a growing startup to get some industry experience before venturing out on his own again. In the short span of three years, he moved his way up the ladder from being a salesperson to managing their business development and advertising. <strong>He helped the company grow from a 3 million dollar business to a 50 million dollar business.</strong></p><p>He achieved this by focusing on <strong>multi-channel growth</strong>. As a result, the business started selling everywhere, from Amazon to eBay. He also onboarded the help of experts to nail down their advertising campaigns and SEO.</p><p>During his time there, he learned eCommerce; end-to-end technology, supply chain inventory management, tech, digital marketing, eCommerce, and the whole nine yards in private label. After seeing what an enterprise-level eCommerce organization looks like, he was inspired to leave and start his brand.</p><p>Josh then started two e-commerce ventures; <strong>Essential Values</strong> and <strong>Sniper's Edge Hockey</strong>. The first business provides a versatile range of liquid homecare products and follows a multi-channel strategy. The second caters to the hockey niche and dominates its sales through specialized Amazon marketing. Within six years, Josh has built and exited both brands with a multi-million dollar valuation.</p><p>While this may appear like a short time to build and exit a company, it took Josh <strong>15 years</strong> to acquire the knowledge and experience that helped him successfully scale both his ventures.</p><h2><strong>Why You Should Consider Selling Your Business</strong></h2><p>Before we jump to how you can sell your business, let's cover why an entrepreneur might want to give up their corporate child. Every entrepreneur is aware of the risk and rewards of running a business. <strong>Cashing out means you eventually reap the rewards of your hard-earned labor.</strong></p><p>Change is the only constant, and every product has its lifecycle. So if you can sense changing regulations or restrictions that will affect your business, it's a smart idea to consider selling out.</p><p>Your personal life is another great reason to consider calling it in. Sometimes the reason to sell can be driven by your personal circumstances. For instance, if you're looking to retire, spend more time with the family, or even if you want a new challenge to chase after.</p><p><strong>Growth is one of the most common reasons entrepreneurs consider selling their business.</strong> There comes a time when you need to stop and ask yourself if you're satisfied with not taking money out of business. If you find yourself in a constant crunch with cash flow each time you try to grow, it's a sign that you should be considering selling your business, especially if it's stopped giving you personal joy and returns.</p><h2><strong>When To Sell Your Business</strong></h2><p>You've decided to sell. That's great! But, how do you actually know when's the right time? There's never a clear perfect time to make these decisions. However, there are certain factors that can help business owners make a more calculated decision.</p><p>You have to start by evaluating and being truthful about yourself and your business. And it's really important because if you cannot answer why you want to sell, your buyers will get skeptical.</p><p>You also need to ask yourself if you have the bandwidth to sell? Once you've got your answer, you work backward and start calculating the value of your business, predict its growth trajectory, and your goals post-exit.</p><h2><strong>How To Prepare Your Business For Selling</strong></h2><p>You need to have all your data points in place and books in order before you consider selling your business. Think of selling your business as a marathon; it requires patience, persistence, and perseverance!</p><p>Once you have decided to sell your business, step back and focus on your exit strategy. You can't be planning for growth if you're constantly occupied with the day-to-day runnings of an office. Every decision post the decision to sell should be focused on how you can maximize your business's current value.</p><p>In order to do this, businesses first need to get their books in order and shift from the cash accounting model to <strong>accrual accounting</strong>.</p><p>Businesses also need to reevaluate their expenses and goals. You need to consider whether an expense will benefit in short-term or long-term growth. If it's a long-term growth benefit, you need to stop and consider how this will affect your profitability at the time of sale. <strong>While selling, the focus needs to be on maintaining profitability, not on product development, unless a business owner is planning to retain their role or maintain some involvement in the business post-sale.</strong></p><p>The last piece of advice would be to analyze your data and identify trends. As a business owner looking to sell, you need to know what your profit, add-backs, and sellers' discretionary earnings are. You should also be able to <strong>identify trends</strong>.</p><p>For instance, your profits for the last 12 months will affect your business's valuation. So if January of the previous year was your least profitable month, you can take that month off your books by waiting until April of the current year since your trailing 12-month period would be February-April.</p><p>There are a lot of resources and help available to business owners looking for assistance with selling their company. If data and negotiating aren't your strong points, you can look into bringing a broker to help you facilitate your deal, do keep in mind that this would be an expensive ordeal. Alternatively, you could also do some more research, network, and consult other business owners that have made a successful exit.</p><p>We hope you enjoyed this episode of The Ecom Show. If you're interested in knowing more about selling your e-commerce business successfully, make sure you check out Josh Dittrich's<a href="https://www.amazon.com/dp/B09V38C6SC"> <ins>playbook</ins></a>.</p><p>You can also check out<a href="https://brandedseller.com/"> <ins>BrandedSeller</ins></a> for more information on selling your business or reach out to<a href="https://www.linkedin.com/in/josh-dittrich-a0688a7/details/experience/"> <ins>Josh Dittrich</ins></a>.</p><p>We come out with episodes that venture into new avenues in eCommerce every Tuesday and Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#100 Ezra Firestone from Boom, Zipify, and Smart Marketer: Wealth Strategies for Creating Wildly Successful Businesses</title>
			<itunes:title>#100 Ezra Firestone from Boom, Zipify, and Smart Marketer: Wealth Strategies for Creating Wildly Successful Businesses</itunes:title>
			<pubDate>Thu, 28 Apr 2022 16:07:21 GMT</pubDate>
			<itunes:duration>24:02</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/cc5d6014-01d9-4256-8a40-b91c75fa9c85/media.mp3" length="47219090" type="audio/mpeg"/>
			<guid isPermaLink="false">cc5d6014-01d9-4256-8a40-b91c75fa9c85</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/100</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9e6</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlXbCORNbeBJBGtWtuely9N]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>100</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9e6.jpg"/>
			<description><![CDATA[<h1>#100 Ezra Firestone from Boom, Zipify, and Smart Marketer: Wealth Strategies for Creating Wildly Successful Businesses</h1><p>Welcome back to <strong>The Ecom Show</strong>. We're extremely excited because this marks our <strong>100th episode</strong>, and we've got a special guest, <a href="https://www.linkedin.com/in/ezrafirestone/"><strong><ins>Ezra Firestone</ins></strong></a>, here with us today to celebrate this milestone.</p><p>Ezra is the founder of three highly successful businesses, <strong>Boom</strong>, <strong>Zipify</strong>, and <strong>Smart Marketer</strong>, that generate over $40M+ in annual sales revenue. He specializes in <strong>e-commerce</strong>, <strong>digital marketing</strong>, <strong>flipping businesses</strong>, and <strong>wealth creation</strong>.</p><p>Join our founder and podcast host, <strong>Daniel Budai</strong> and Ezra Firestone in a very interesting conversation where they discuss:</p><p>✔️ Ezra's early years in <strong>online marketing</strong></p><p>✔️The power of <strong>content marketing</strong></p><p>✔️<strong>SMS marketing 101</strong></p><p>✔️ The 3 steps to <strong>creating a wealthy business</strong></p><h2>Ezra's Early Years in Online Marketing</h2><p>Ezra first stumbled upon online marketing in 2005. He began his journey as a <strong>freelance consultant</strong>, offering services he was interested in learning more about to other brands and professionals. His first client was an online life coach who needed assistance with <strong>paid marketing</strong>. Ezra assisted him in <strong>generating millions of dollars</strong> by marketing his <strong>e-books</strong> and <strong>course</strong> through <strong>optimization</strong> of his <strong>landing pages</strong> and <strong>google ads</strong>.</p><p>However, he was more interested in a product that consumers could physically consume, pushing him into the world of e-commerce. So, he started his journey through <strong>drop shipping</strong>, all kinds of things. As this was before the existence of Alibaba, he had to source directly through American manufacturers. His first big success was in 2007 with costume wigs like, Elvis wigs, clown wigs, and troll wigs, which worked out well in the early years.</p><p>Dropshipping was still in its nascent years, and Ezra identified that this model had many problems. For example, there weren't proper systems for tracking inventory, order status, and quality control. So seeing a better business potential in making products on his own, <strong>Ezra founded his e-commerce brand called Boom!</strong></p><h2>The Power of Content Marketing</h2><p>Content marketing is huge in today's world. Social media has given each brand the power to build its own narrative surrounding its products. Let's look at how <strong>Ezra created a cult following for his skincare and makeup brand Boom using content marketing</strong>.</p><p><strong>Ezra launched Boom back in 2010</strong>; however, his business <strong>generated its first multi-million only in 2016</strong>. He partnered up with his friend, who was a makeup artist, to create an organic skincare and makeup line catered to women from every generation. Drawing from his experience of working with the life coaching business, Ezra implemented the <strong>influencer or newsletter business model</strong>.</p><p><em>"The idea behind that is that you are talking to a group of people about a collective experience they're sharing and creating content about an experience that is helpful to them. And then eventually, you're going to say, Hey, if you like me, check out my products and services."</em></p><p>Boom has always been a <strong>philosophy company</strong>. And their philosophy has been:</p><p>"<em>You're right the way you are, you're beautiful, just as you are, you don't need to change, you don't need to try to hide, you don't need to, you know, use cosmetics to cover up. And we have products that support that idea.</em>"</p><p>Boom started a blog back in 2011. And that <strong>blog grew into the reason why they now have a 50% repeat customer rate</strong>. Through their blogs, they've created content that resonates with women of all ages.</p><p>As a D2C brand, you're only going to make it in the long run if you coalesce a community through content to create repeat customers.</p><p>The key takeaways from Ezra's experience would be to leverage content and create a community based around your products. This way, you can engage with your customers.</p><p>And always remember the three C's of creating content: <strong>creativity</strong>, <strong>consistency</strong>, and <strong>composure</strong>. Boom has generated multi-million-dollar revenue in annual sales because they've been consistent and composed with their efforts to produce creative content over the years. It took them six years to establish themselves as a credible brand in the makeup and skincare industry. So if you're an <strong>e-commerce entrepreneur</strong>, be patient and don't lose hope!</p><h2>SMS Marketing 101</h2><p><strong>SMS marketing</strong> is a powerful tool that all e-commerce businesses should be using. <strong>Instant messaging</strong> can help recover sales and push your customers to shop more. It's an essential marketing tool that you should incorporate into your <strong>multichannel strategy</strong>.</p><p>SMS marketing doesn't need to be complicated. You can make the most out of your SMS marketing by following three simple steps.</p><p>⭐ <strong>Build your database</strong>: Add phone numbers in your store pop-ups as a criterion. A two popup approach where you offer additional discounts for signing up with your phone number can help you increase your opt-in popups. Also, make sure to have a popup when customers try to abandon your website or check out while shopping.</p><p>⭐ <strong>Set up automated flows</strong>: Once you've got your database, use a good tool to create automated flows for abandoned cart recovery and post-purchase contact.</p><p>⭐ <strong>Content-based messages</strong>: Send out an SMS sharing the best content or your current sale once every week. This way, you target your list frequently without spamming them. Offering them customer support through instant messaging is also a great way to retain them.</p><p>Following these three fundamentals can help businesses nail down their SMS marketing.</p><h2>3 Steps to Creating a Wealthy Business</h2><p>Besides being a wildly successful <strong>serial entrepreneur</strong>, Ezra Firestone is also a <strong>venture capitalist</strong>. He recently <strong>acquired a $30M/year eCommerce business that's been generating losses for years, and made it profitable in just 90 days</strong>. Take a look at how Ezra's formula for generating wealth.</p><p>There are <strong>three key steps to scaling your business</strong>. The <strong>first is hiring and training</strong>! Ezra Firestone has a team of over 150 people to help manage and run his multiple businesses. Scale comes from outside yourself. </p><p><em>"If you're on the road driving, you can't see what's up and up in the distance. You need to let somebody else drive because you need to get up and navigate. You have to make that shift from driver to the navigator. And if you never make the shift from driver to the navigator, you will not scale your company. It took me seven or eight years of my career to do this, and now I'm in a much better position."</em></p><p>The second involves <strong>setting up systems and processes</strong>. For businesses to function smoothly you need to have, for them to function, you need to have repetitive systems and processes in place that run consistently.</p><p>The last one is <strong>money management</strong>. You need to figure out where and when to scale your business. As businesses start to pick up, they go through a snowball effect. And the most common mistake people make is pulling out of their business when it begins to snowball. And so the snowball can never really pick up steam if they're just pulling money out of business and making unregulated spends.</p><p>"<em>What you should do is get a part-time job that pays your bills, which is what I did as well. And then just reinvest 100% back into your business so the snowball can build. And then eventually, when you start pulling from it, it's big enough that it can sustain that. So many people cut the legs out from under their business because they pull the money out as soon as it begins to make money. Whereas if they had just reinvested 100% Back in, it would have been able to get big."</em></p><p>Another great way to generate wealth is through <strong>asset liquidation</strong>. Build your business to sell it one day. Then, use that money to acquire other valuable assets that you can optimize further and sell. Each profitable business reaches a point where they have enough revenue to grow by either building or buying. Buying is a quicker way to grow your business and achieve your goal.</p><p>We hope you enjoyed this episode of The Ecom Show. To know more about scaling your business, venture capital, and e-commerce, follow Ezra Firestone on <a href="https://www.linkedin.com/in/ezrafirestone/"><ins>LinkedIn</ins></a>.</p><p>Thank you for listening; we release new episodes every Tuesday and Thursday.</p><p><strong>Follow Daniel Budai</strong>:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><p>Learn more about scaling your business:</p><p><a href="https://smartmarketer.com/business-scaling-framework/"><strong><ins>Watch Ezra Firestone's Masterclass</ins></strong></a></p><p>Check out Ezra Firestone's ventures:</p><p><a href="https://www.boombycindyjoseph.com/"><strong><ins>BOOM by Cindy Joseph</ins></strong></a></p><p><a href="https://zipify.com/"><strong><ins>Zipify </ins></strong></a></p><p><a href="https://smartmarketer.com/"><strong><ins>Smart Marketer</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#100 Ezra Firestone from Boom, Zipify, and Smart Marketer: Wealth Strategies for Creating Wildly Successful Businesses</h1><p>Welcome back to <strong>The Ecom Show</strong>. We're extremely excited because this marks our <strong>100th episode</strong>, and we've got a special guest, <a href="https://www.linkedin.com/in/ezrafirestone/"><strong><ins>Ezra Firestone</ins></strong></a>, here with us today to celebrate this milestone.</p><p>Ezra is the founder of three highly successful businesses, <strong>Boom</strong>, <strong>Zipify</strong>, and <strong>Smart Marketer</strong>, that generate over $40M+ in annual sales revenue. He specializes in <strong>e-commerce</strong>, <strong>digital marketing</strong>, <strong>flipping businesses</strong>, and <strong>wealth creation</strong>.</p><p>Join our founder and podcast host, <strong>Daniel Budai</strong> and Ezra Firestone in a very interesting conversation where they discuss:</p><p>✔️ Ezra's early years in <strong>online marketing</strong></p><p>✔️The power of <strong>content marketing</strong></p><p>✔️<strong>SMS marketing 101</strong></p><p>✔️ The 3 steps to <strong>creating a wealthy business</strong></p><h2>Ezra's Early Years in Online Marketing</h2><p>Ezra first stumbled upon online marketing in 2005. He began his journey as a <strong>freelance consultant</strong>, offering services he was interested in learning more about to other brands and professionals. His first client was an online life coach who needed assistance with <strong>paid marketing</strong>. Ezra assisted him in <strong>generating millions of dollars</strong> by marketing his <strong>e-books</strong> and <strong>course</strong> through <strong>optimization</strong> of his <strong>landing pages</strong> and <strong>google ads</strong>.</p><p>However, he was more interested in a product that consumers could physically consume, pushing him into the world of e-commerce. So, he started his journey through <strong>drop shipping</strong>, all kinds of things. As this was before the existence of Alibaba, he had to source directly through American manufacturers. His first big success was in 2007 with costume wigs like, Elvis wigs, clown wigs, and troll wigs, which worked out well in the early years.</p><p>Dropshipping was still in its nascent years, and Ezra identified that this model had many problems. For example, there weren't proper systems for tracking inventory, order status, and quality control. So seeing a better business potential in making products on his own, <strong>Ezra founded his e-commerce brand called Boom!</strong></p><h2>The Power of Content Marketing</h2><p>Content marketing is huge in today's world. Social media has given each brand the power to build its own narrative surrounding its products. Let's look at how <strong>Ezra created a cult following for his skincare and makeup brand Boom using content marketing</strong>.</p><p><strong>Ezra launched Boom back in 2010</strong>; however, his business <strong>generated its first multi-million only in 2016</strong>. He partnered up with his friend, who was a makeup artist, to create an organic skincare and makeup line catered to women from every generation. Drawing from his experience of working with the life coaching business, Ezra implemented the <strong>influencer or newsletter business model</strong>.</p><p><em>"The idea behind that is that you are talking to a group of people about a collective experience they're sharing and creating content about an experience that is helpful to them. And then eventually, you're going to say, Hey, if you like me, check out my products and services."</em></p><p>Boom has always been a <strong>philosophy company</strong>. And their philosophy has been:</p><p>"<em>You're right the way you are, you're beautiful, just as you are, you don't need to change, you don't need to try to hide, you don't need to, you know, use cosmetics to cover up. And we have products that support that idea.</em>"</p><p>Boom started a blog back in 2011. And that <strong>blog grew into the reason why they now have a 50% repeat customer rate</strong>. Through their blogs, they've created content that resonates with women of all ages.</p><p>As a D2C brand, you're only going to make it in the long run if you coalesce a community through content to create repeat customers.</p><p>The key takeaways from Ezra's experience would be to leverage content and create a community based around your products. This way, you can engage with your customers.</p><p>And always remember the three C's of creating content: <strong>creativity</strong>, <strong>consistency</strong>, and <strong>composure</strong>. Boom has generated multi-million-dollar revenue in annual sales because they've been consistent and composed with their efforts to produce creative content over the years. It took them six years to establish themselves as a credible brand in the makeup and skincare industry. So if you're an <strong>e-commerce entrepreneur</strong>, be patient and don't lose hope!</p><h2>SMS Marketing 101</h2><p><strong>SMS marketing</strong> is a powerful tool that all e-commerce businesses should be using. <strong>Instant messaging</strong> can help recover sales and push your customers to shop more. It's an essential marketing tool that you should incorporate into your <strong>multichannel strategy</strong>.</p><p>SMS marketing doesn't need to be complicated. You can make the most out of your SMS marketing by following three simple steps.</p><p>⭐ <strong>Build your database</strong>: Add phone numbers in your store pop-ups as a criterion. A two popup approach where you offer additional discounts for signing up with your phone number can help you increase your opt-in popups. Also, make sure to have a popup when customers try to abandon your website or check out while shopping.</p><p>⭐ <strong>Set up automated flows</strong>: Once you've got your database, use a good tool to create automated flows for abandoned cart recovery and post-purchase contact.</p><p>⭐ <strong>Content-based messages</strong>: Send out an SMS sharing the best content or your current sale once every week. This way, you target your list frequently without spamming them. Offering them customer support through instant messaging is also a great way to retain them.</p><p>Following these three fundamentals can help businesses nail down their SMS marketing.</p><h2>3 Steps to Creating a Wealthy Business</h2><p>Besides being a wildly successful <strong>serial entrepreneur</strong>, Ezra Firestone is also a <strong>venture capitalist</strong>. He recently <strong>acquired a $30M/year eCommerce business that's been generating losses for years, and made it profitable in just 90 days</strong>. Take a look at how Ezra's formula for generating wealth.</p><p>There are <strong>three key steps to scaling your business</strong>. The <strong>first is hiring and training</strong>! Ezra Firestone has a team of over 150 people to help manage and run his multiple businesses. Scale comes from outside yourself. </p><p><em>"If you're on the road driving, you can't see what's up and up in the distance. You need to let somebody else drive because you need to get up and navigate. You have to make that shift from driver to the navigator. And if you never make the shift from driver to the navigator, you will not scale your company. It took me seven or eight years of my career to do this, and now I'm in a much better position."</em></p><p>The second involves <strong>setting up systems and processes</strong>. For businesses to function smoothly you need to have, for them to function, you need to have repetitive systems and processes in place that run consistently.</p><p>The last one is <strong>money management</strong>. You need to figure out where and when to scale your business. As businesses start to pick up, they go through a snowball effect. And the most common mistake people make is pulling out of their business when it begins to snowball. And so the snowball can never really pick up steam if they're just pulling money out of business and making unregulated spends.</p><p>"<em>What you should do is get a part-time job that pays your bills, which is what I did as well. And then just reinvest 100% back into your business so the snowball can build. And then eventually, when you start pulling from it, it's big enough that it can sustain that. So many people cut the legs out from under their business because they pull the money out as soon as it begins to make money. Whereas if they had just reinvested 100% Back in, it would have been able to get big."</em></p><p>Another great way to generate wealth is through <strong>asset liquidation</strong>. Build your business to sell it one day. Then, use that money to acquire other valuable assets that you can optimize further and sell. Each profitable business reaches a point where they have enough revenue to grow by either building or buying. Buying is a quicker way to grow your business and achieve your goal.</p><p>We hope you enjoyed this episode of The Ecom Show. To know more about scaling your business, venture capital, and e-commerce, follow Ezra Firestone on <a href="https://www.linkedin.com/in/ezrafirestone/"><ins>LinkedIn</ins></a>.</p><p>Thank you for listening; we release new episodes every Tuesday and Thursday.</p><p><strong>Follow Daniel Budai</strong>:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><p>Learn more about scaling your business:</p><p><a href="https://smartmarketer.com/business-scaling-framework/"><strong><ins>Watch Ezra Firestone's Masterclass</ins></strong></a></p><p>Check out Ezra Firestone's ventures:</p><p><a href="https://www.boombycindyjoseph.com/"><strong><ins>BOOM by Cindy Joseph</ins></strong></a></p><p><a href="https://zipify.com/"><strong><ins>Zipify </ins></strong></a></p><p><a href="https://smartmarketer.com/"><strong><ins>Smart Marketer</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#99 Cale Owen From Gym Launch & Prestige Labs: The Secret Sauce to Building a Multi-Million Dollar Business]]></title>
			<itunes:title><![CDATA[#99 Cale Owen From Gym Launch & Prestige Labs: The Secret Sauce to Building a Multi-Million Dollar Business]]></itunes:title>
			<pubDate>Thu, 21 Apr 2022 13:09:30 GMT</pubDate>
			<itunes:duration>23:53</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/56b77efd-e53f-4a8c-b867-252616a9f007/media.mp3" length="46866215" type="audio/mpeg"/>
			<guid isPermaLink="false">56b77efd-e53f-4a8c-b867-252616a9f007</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/99</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9e7</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jn5opKkiKJ4eLcXCPuNvnRA]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>99</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9e7.jpg"/>
			<description><![CDATA[<h1>#99 Cale Owen From Gym Launch &amp; Prestige Labs: The Secret Sauce to Building a Multi-Million Dollar Business</h1><p>Everyone starts their business with the dream of it becoming a multi-million dollar empire someday. Today, we’re going to be jumping in on a real-life success story of how you can scale your business to <strong>achieve limitless success</strong>.</p><p>We’re so excited and honored to have <a href="https://www.linkedin.com/in/pcowen7/"><strong><ins>Cale Owen</ins></strong></a>here with us today. Cale is the CEO of <a href="https://gymlaunch.com/"><strong><ins>Gym Launch</ins></strong></a> and the <a href="https://shop.prestigelabs.com/"><strong><ins>Prestige Labs</ins></strong><ins>.</ins></a> Gym Launch is a wildly successful fitness coaching business that simply put, “<em>helps other gyms make an ungodly amount of money.</em>” After transforming the fitness industry one gym at a time, the co-founders of Gym Launch started, Prestige Labs. A business focused on helping gyms provide fitness supplements to their customers.</p><p>Join our founder, <strong>Daniel Budai</strong> and Cale as they discuss:</p><p>✔️ Cale’s Journey to Becoming the CEO of Gym Launch &amp; Prestige Labs</p><p>✔️ The Secret Sauce to <strong>Building a Multi-Million Dollar Business</strong></p><p>✔️ How To <strong>Create Multiple Sources of Revenue</strong> From One Successful Business</p><p>✔️ Advice for Entrepreneurs</p><h2>Cale’s Journey to Becoming the CEO of Gym Launch &amp; Prestige Labs</h2><p>Cale stumbled onto Gym Launch as a client. As a proud owner of two gyms, he approached Gym Launch in 2017 for advice on scaling his business. After spending a year implementing their strategies he realized the value that Gym Launch provides, and joined their team in 2018. Cale has worked his way to the top from the ground up, starting as a salesperson, and graduating to the position of the CEO as of December 2021.</p><p><strong>Gym Launch grew from being a boutique fitness consulting agency in 2017 to a full-scale business with over 30-35 coaches.</strong> Currently, they’re present in both the USA and Canada. After successfully establishing a network of gym distributors, the co-founders Alex and Leila started their second successful venture, Prestige Labs.</p><p><strong>Prestige Labs is a health supplement business that creates premium and GMP-certified supplements.</strong> Prestige Labs was born to provide a healthy alternative to mainstream supplements that use unnecessary fillers, copious amounts of caffeine, and blends that don’t offer any real benefits. Prestige Labs has managed to build a notable presence in the health industry through its wide network of gym owners and affiliate marketing.</p><h2>The Secret Sauce to Building a Multi-Million Dollar Business</h2><p>Creating one widely successful business is not an easy task, creating two is a true work of art. Let’s deep dive into how Gym Launch &amp; Prestige Labs have grown into <strong>multi-million dollar businesses</strong>.</p><p>There are a lot of factors involved in making a business successful. Number one is, of course, having a <strong>passionate founder</strong>. Alex and Leila are two brilliant co-founders who completely understood the game and the industry that they're in. They spent a lot of time flying out to gyms and helping them turn around to become successful. They must have done this over 30 times themselves, before building their wider team.</p><p>Another key thing is <strong>timing</strong>. When you enter an industry it’s important to see where you’re at, and who the key players in the space are. The timing of the industry can massively impact your growth and scale as well.</p><p>The final piece, of course, is <strong>learning</strong>. Both personal and professional. One of Gym Launch’s core tenants is <em>you either grow or die.</em> And personal development is a big piece of that. You can only grow your business if you and all your team members keep upskilling as well.</p><h2>How To Create Multiple Sources of Revenue From One Successful Business</h2><p>Let’s talk about how Gym Launch has taken the success of a <strong>service-led business</strong> that focuses on gym distribution channels and used that to build and navigate into a <strong>successful e-commerce business</strong> that provides fitness supplements.</p><p>So when you look at businesses, and you look at helping clients, you look at things in regards to vertical spinning verticals, basically you find ways to expand into avenues where your existing clients will spend money.</p><p><em>If a client goes into a gym, they're spending money on a service, which is the gym, right? And whether it's access or coaching, whatever it might be, that same client is spending money on other avenues related to working out such as supplements, so they're gonna go buy supplements, which in itself is a multibillion-dollar industry. And then you've got a spending wallet of apparel, right, and then you've got a spending wallet of food. And then you got a spending wall of massages or other things that happen within the health and fitness industry. Our goal is to teach our clients to be able to dip into those spending wallets so that that money isn't going somewhere else, but can stay in house.</em></p><p>Prestige Labs was born by applying that same idea. When Alex created Gym Launch, he created the service side, where gym owners are taught how to increase service revenue and service profit, and then to look at the other spending wallets in the fitness industry.</p><p>Clients often ask gym owners or their trainers for advice on fitness supplements. So Alex designed a supplement brand and company with the idea of creating <strong>the perfect fitness supplements</strong>. Prestige Labs provides gyms with premium high-quality fitness supplements at <strong>no extra affiliate marketing costs</strong>.</p><p>So now, the service-based clientele at Gym Launch also double up as our product ambassadors. They receive a 40% commission on selling the supplements, and in fact, our clients have earned over <strong>$70,000</strong> in just 7/8 months of selling our supplements. Prestige Labs has made over <strong>$17 million</strong> in sales in its first year.</p><p>This is entirely through creating value for the affiliates, as well as the customers that the affiliates will target. Our affiliates are motivated to sell to customers since they’re receiving a 4X higher commission than standard industry rates, they’re also able to incentivize their customers by offering them 40% off on their purchases. The secret sauce to creating a successful business lies in creating <strong>value for everyone</strong> involved with it.</p><h2>Advice for Entrepreneurs</h2><p><strong>Don't be afraid to scale!</strong> There is no timeline to success, so don't be afraid to push harder and scale faster. <em>Especially if you’re cash-flow positive. If you're ROI positive, double down on your profits. If you invest all your time, energy, and focus in finding avenues to scale quickly your efforts will pay off. If you act quickly, aggressively, and quickly you’ll be able to create a wildly successful business.</em></p><p>The key is to keep your focus on growth and not get comfortable or complacent with success.</p><p>Thank you for listening! We hope you enjoyed this episode of the <strong>Ecom show</strong>. Follow <a href="https://www.linkedin.com/in/pcowen7/"><ins>Cale Owen</ins></a>, <a href="https://gymlaunch.com/"><ins>Gym Launch</ins></a>, and <a href="https://shop.prestigelabs.com/"><ins>Prestige Labs</ins></a> to know more about the fitness industry.</p><p>We come out with new episodes every Thursday!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#99 Cale Owen From Gym Launch &amp; Prestige Labs: The Secret Sauce to Building a Multi-Million Dollar Business</h1><p>Everyone starts their business with the dream of it becoming a multi-million dollar empire someday. Today, we’re going to be jumping in on a real-life success story of how you can scale your business to <strong>achieve limitless success</strong>.</p><p>We’re so excited and honored to have <a href="https://www.linkedin.com/in/pcowen7/"><strong><ins>Cale Owen</ins></strong></a>here with us today. Cale is the CEO of <a href="https://gymlaunch.com/"><strong><ins>Gym Launch</ins></strong></a> and the <a href="https://shop.prestigelabs.com/"><strong><ins>Prestige Labs</ins></strong><ins>.</ins></a> Gym Launch is a wildly successful fitness coaching business that simply put, “<em>helps other gyms make an ungodly amount of money.</em>” After transforming the fitness industry one gym at a time, the co-founders of Gym Launch started, Prestige Labs. A business focused on helping gyms provide fitness supplements to their customers.</p><p>Join our founder, <strong>Daniel Budai</strong> and Cale as they discuss:</p><p>✔️ Cale’s Journey to Becoming the CEO of Gym Launch &amp; Prestige Labs</p><p>✔️ The Secret Sauce to <strong>Building a Multi-Million Dollar Business</strong></p><p>✔️ How To <strong>Create Multiple Sources of Revenue</strong> From One Successful Business</p><p>✔️ Advice for Entrepreneurs</p><h2>Cale’s Journey to Becoming the CEO of Gym Launch &amp; Prestige Labs</h2><p>Cale stumbled onto Gym Launch as a client. As a proud owner of two gyms, he approached Gym Launch in 2017 for advice on scaling his business. After spending a year implementing their strategies he realized the value that Gym Launch provides, and joined their team in 2018. Cale has worked his way to the top from the ground up, starting as a salesperson, and graduating to the position of the CEO as of December 2021.</p><p><strong>Gym Launch grew from being a boutique fitness consulting agency in 2017 to a full-scale business with over 30-35 coaches.</strong> Currently, they’re present in both the USA and Canada. After successfully establishing a network of gym distributors, the co-founders Alex and Leila started their second successful venture, Prestige Labs.</p><p><strong>Prestige Labs is a health supplement business that creates premium and GMP-certified supplements.</strong> Prestige Labs was born to provide a healthy alternative to mainstream supplements that use unnecessary fillers, copious amounts of caffeine, and blends that don’t offer any real benefits. Prestige Labs has managed to build a notable presence in the health industry through its wide network of gym owners and affiliate marketing.</p><h2>The Secret Sauce to Building a Multi-Million Dollar Business</h2><p>Creating one widely successful business is not an easy task, creating two is a true work of art. Let’s deep dive into how Gym Launch &amp; Prestige Labs have grown into <strong>multi-million dollar businesses</strong>.</p><p>There are a lot of factors involved in making a business successful. Number one is, of course, having a <strong>passionate founder</strong>. Alex and Leila are two brilliant co-founders who completely understood the game and the industry that they're in. They spent a lot of time flying out to gyms and helping them turn around to become successful. They must have done this over 30 times themselves, before building their wider team.</p><p>Another key thing is <strong>timing</strong>. When you enter an industry it’s important to see where you’re at, and who the key players in the space are. The timing of the industry can massively impact your growth and scale as well.</p><p>The final piece, of course, is <strong>learning</strong>. Both personal and professional. One of Gym Launch’s core tenants is <em>you either grow or die.</em> And personal development is a big piece of that. You can only grow your business if you and all your team members keep upskilling as well.</p><h2>How To Create Multiple Sources of Revenue From One Successful Business</h2><p>Let’s talk about how Gym Launch has taken the success of a <strong>service-led business</strong> that focuses on gym distribution channels and used that to build and navigate into a <strong>successful e-commerce business</strong> that provides fitness supplements.</p><p>So when you look at businesses, and you look at helping clients, you look at things in regards to vertical spinning verticals, basically you find ways to expand into avenues where your existing clients will spend money.</p><p><em>If a client goes into a gym, they're spending money on a service, which is the gym, right? And whether it's access or coaching, whatever it might be, that same client is spending money on other avenues related to working out such as supplements, so they're gonna go buy supplements, which in itself is a multibillion-dollar industry. And then you've got a spending wallet of apparel, right, and then you've got a spending wallet of food. And then you got a spending wall of massages or other things that happen within the health and fitness industry. Our goal is to teach our clients to be able to dip into those spending wallets so that that money isn't going somewhere else, but can stay in house.</em></p><p>Prestige Labs was born by applying that same idea. When Alex created Gym Launch, he created the service side, where gym owners are taught how to increase service revenue and service profit, and then to look at the other spending wallets in the fitness industry.</p><p>Clients often ask gym owners or their trainers for advice on fitness supplements. So Alex designed a supplement brand and company with the idea of creating <strong>the perfect fitness supplements</strong>. Prestige Labs provides gyms with premium high-quality fitness supplements at <strong>no extra affiliate marketing costs</strong>.</p><p>So now, the service-based clientele at Gym Launch also double up as our product ambassadors. They receive a 40% commission on selling the supplements, and in fact, our clients have earned over <strong>$70,000</strong> in just 7/8 months of selling our supplements. Prestige Labs has made over <strong>$17 million</strong> in sales in its first year.</p><p>This is entirely through creating value for the affiliates, as well as the customers that the affiliates will target. Our affiliates are motivated to sell to customers since they’re receiving a 4X higher commission than standard industry rates, they’re also able to incentivize their customers by offering them 40% off on their purchases. The secret sauce to creating a successful business lies in creating <strong>value for everyone</strong> involved with it.</p><h2>Advice for Entrepreneurs</h2><p><strong>Don't be afraid to scale!</strong> There is no timeline to success, so don't be afraid to push harder and scale faster. <em>Especially if you’re cash-flow positive. If you're ROI positive, double down on your profits. If you invest all your time, energy, and focus in finding avenues to scale quickly your efforts will pay off. If you act quickly, aggressively, and quickly you’ll be able to create a wildly successful business.</em></p><p>The key is to keep your focus on growth and not get comfortable or complacent with success.</p><p>Thank you for listening! We hope you enjoyed this episode of the <strong>Ecom show</strong>. Follow <a href="https://www.linkedin.com/in/pcowen7/"><ins>Cale Owen</ins></a>, <a href="https://gymlaunch.com/"><ins>Gym Launch</ins></a>, and <a href="https://shop.prestigelabs.com/"><ins>Prestige Labs</ins></a> to know more about the fitness industry.</p><p>We come out with new episodes every Thursday!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#98 Adam Kitchen from Magnet Monster: Stop Telling Your Customer What To Do</title>
			<itunes:title>#98 Adam Kitchen from Magnet Monster: Stop Telling Your Customer What To Do</itunes:title>
			<pubDate>Thu, 14 Apr 2022 10:34:30 GMT</pubDate>
			<itunes:duration>26:25</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/4c0126d5-7d8b-4a2b-a2a6-8522c0529c00/media.mp3" length="51883497" type="audio/mpeg"/>
			<guid isPermaLink="false">4c0126d5-7d8b-4a2b-a2a6-8522c0529c00</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/98</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9e8</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkFgDI8qUb3N1Ld1gEJ53S5]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>98</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9e8.jpg"/>
			<description><![CDATA[<h1>#98 Adam Kitchen From Magnet Monster: Stop Telling Your Customer What to Do</h1><p>None of us like being told what to do. Especially when we’re shopping! The key to keeping your customers happy is in getting to know them inside out. But, how does one go about that? Do we stop telling customers to sign up, how and where do you listen to what your customers want?</p><p>Find out in today’s episode of the <strong>Ecom show</strong>. Join our founder, <strong>Daniel Budai</strong>, in conversation with <a href="https://www.linkedin.com/in/adamkitchen1/"><ins>Adam Kitchen</ins></a>. Adam Kitchen is the founder of <a href="https://www.magnetmonster.co.uk/"><ins>Magnet Monster</ins></a>, a UK-based agency providing <strong>experiential email marketing</strong> services to e-commerce businesses.</p><p>Tune in to hear <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel </ins></a>and Adam discuss:</p><ul><li>Adam’s journey with Magnet Monster</li><li>The Success of using <strong>Lead Magnets</strong> to attract customers</li><li>Data-driven email marketing</li><li>Effective e-commerce strategies to attract customers</li></ul><h2>Adam’s Journey With Magnet Monster</h2><p>Adam started his e-commerce journey quite young at the tender age of 17. He first ventured into digital marketing and e-commerce by selling nutritional supplements online. Back in the days when everything was custom-coded and built from scratch. And it was still a relatively novel thing.</p><p><em>“I was actually really interested in content marketing and community building. And that was the main focus of my digital marketing experience for the company I was working with in the UK. And email was always involved in the mix, even back then, in fact, it was a power channel, just like it still is today. So I was always doing a little bit of email.”</em></p><p>Ultimately, he gave up his full-time job as a kindergarten teacher and set off to explore the world as a digital nomad at the age of 25. Adam ultimately returned to the UK and started his own nutritional supplement store, however, his partner and he saw more potential in running an agency, and together they started Magnet Monster.</p><p>Magnet Monster started as a company focusing on providing e-commerce businesses with beautiful lead magnets. However, over the years they transitioned into the niche field of providing email marketing to e-commerce businesses using tools like Klaviyo. With a team of 17 people, Magnet Monster is a <strong>boutique agency</strong> focusing on <strong>intricate CRM strategies</strong> to help e-commerce businesses exponentially scale their sales.</p><h2>The Success of Using Lead Magnets to Attract Customers</h2><p>Lead magnets are a strategy where businesses use a gated approach to provide customers with content. For example when businesses make you sign up to receive a discount code. Since Magnet Monster started its e-commerce journey by providing beautiful lead magnets we were curious to know Adam’s opinion on how effective they are in acquiring customers. Here’s what he had to say:</p><p><em>"In my opinion, a lot of them have become obsolete, because gating content for the sake of generating leads, just does not make much sense. Instead, when you give the content out for free, it builds credibility and reaches a broader audience."</em></p><p>This is precisely why we started off this episode by saying you need to stop telling your customers what to do. When you make <strong>valuable content</strong> readily available your customers get curious to know what more you have to say. Hence, they’ll more willingly subscribe to your newsletter. The key here is to chase <strong>qualitative lead generation</strong>.</p><h2>Data-Driven Email Marketing</h2><p>You’ve got your basic setup of flows for new customers, abandoned carts, and various other segments, and you’ve got your monthly campaigns for holidays and promotional products. Is that all there is to email marketing? No, there’s so much more that needs to be done to ensure that your brand is making the most out of email marketing.</p><p>Daniel and Adam discuss the role data plays in understanding <strong>consumer behavior</strong> which in turn affects your <strong>email marketing strategy</strong>.</p><p>It improves the <strong>zero-party data capture fees</strong> and optimizes a brand’s <strong>front-end acquisition strategy</strong>.</p><p>It also helps in automating more <strong>user-generated content</strong>, promoting brand collections, and establishing ambassador programs to build <strong>customer retention</strong>. This entire process works when data is used to create intricate flows and adjust for consumer behavior. You see the value-added when your emails trigger customers to engage in conversation and more frequent interactions with your brand.</p><h2>Effective E-commerce Strategies to Attract Customers</h2><p>Speaking of <strong>holistic e-commerce</strong> strategies let’s take a look at some beyond the world of email marketing. Let's talk about loyalty. How do you make customers more loyal, and keep them coming back to your brand?</p><p>There’s no one formula fits all approach to increasing your customer loyalty, however, there are some best practices you can keep in mind. You need to have a good product that works. You need to have good customer service because these are the main two drivers of encouraging people to come back. Post this, you need to focus on your distribution channels. Email marketing is one, but having an <strong>omnichannel approach</strong> is what ultimately helps brands grow.</p><p>Increase your presence with <strong>messenger marketing</strong>, SMS, WhatsApp, and even retail distribution to truly get your brand noticed.</p><p><em>“So if you look at a brand like Coca-Cola, I'm in South Africa at the moment, I go downstairs, and there’s Coca Cola in the lobby like it's in my mini-bar here, it's in the convenience store. It's the same with Nike and Adidas. The retention and repeat purchase rates are higher because one, it's a good product and second, it's absolutely everywhere and easy to buy.”</em></p><p>That being said, let’s bring our attention back to email for a second and talk about an extremely integral role that email can play that people often overlook. Email plays a huge role in <strong>discovering bottlenecks</strong> as to why someone's not making repeat purchases, It's a touchpoint to get feedback on where the gap between the delivery and expectation of an end-user is and finds out what’s stopping them from making that repeat sale.</p><p>Lastly, your strategy will depend greatly on your content and incentive. Offering your customers a complicated rewards program won’t get them excited, it’ll only confuse or drive them away. However, segmenting and focusing on rewarding your VIP customers will help build loyalty toward your brand. Great content and design also play an important role in <strong>keeping customers hooked</strong>.</p><p>If you’re interested in e-commerce and email marketing, visit <a href="https://www.magnetmonster.co.uk/"><ins>Magnet Monster</ins></a>, and follow Adam Kitchen on <a href="https://www.linkedin.com/in/adamkitchen1/"><ins>LinkedIn</ins></a>.</p><p>Before we close this episode, we’d like to thank you for listening! We come out with new episodes every Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#98 Adam Kitchen From Magnet Monster: Stop Telling Your Customer What to Do</h1><p>None of us like being told what to do. Especially when we’re shopping! The key to keeping your customers happy is in getting to know them inside out. But, how does one go about that? Do we stop telling customers to sign up, how and where do you listen to what your customers want?</p><p>Find out in today’s episode of the <strong>Ecom show</strong>. Join our founder, <strong>Daniel Budai</strong>, in conversation with <a href="https://www.linkedin.com/in/adamkitchen1/"><ins>Adam Kitchen</ins></a>. Adam Kitchen is the founder of <a href="https://www.magnetmonster.co.uk/"><ins>Magnet Monster</ins></a>, a UK-based agency providing <strong>experiential email marketing</strong> services to e-commerce businesses.</p><p>Tune in to hear <a href="https://www.linkedin.com/in/budaidaney/"><ins>Daniel </ins></a>and Adam discuss:</p><ul><li>Adam’s journey with Magnet Monster</li><li>The Success of using <strong>Lead Magnets</strong> to attract customers</li><li>Data-driven email marketing</li><li>Effective e-commerce strategies to attract customers</li></ul><h2>Adam’s Journey With Magnet Monster</h2><p>Adam started his e-commerce journey quite young at the tender age of 17. He first ventured into digital marketing and e-commerce by selling nutritional supplements online. Back in the days when everything was custom-coded and built from scratch. And it was still a relatively novel thing.</p><p><em>“I was actually really interested in content marketing and community building. And that was the main focus of my digital marketing experience for the company I was working with in the UK. And email was always involved in the mix, even back then, in fact, it was a power channel, just like it still is today. So I was always doing a little bit of email.”</em></p><p>Ultimately, he gave up his full-time job as a kindergarten teacher and set off to explore the world as a digital nomad at the age of 25. Adam ultimately returned to the UK and started his own nutritional supplement store, however, his partner and he saw more potential in running an agency, and together they started Magnet Monster.</p><p>Magnet Monster started as a company focusing on providing e-commerce businesses with beautiful lead magnets. However, over the years they transitioned into the niche field of providing email marketing to e-commerce businesses using tools like Klaviyo. With a team of 17 people, Magnet Monster is a <strong>boutique agency</strong> focusing on <strong>intricate CRM strategies</strong> to help e-commerce businesses exponentially scale their sales.</p><h2>The Success of Using Lead Magnets to Attract Customers</h2><p>Lead magnets are a strategy where businesses use a gated approach to provide customers with content. For example when businesses make you sign up to receive a discount code. Since Magnet Monster started its e-commerce journey by providing beautiful lead magnets we were curious to know Adam’s opinion on how effective they are in acquiring customers. Here’s what he had to say:</p><p><em>"In my opinion, a lot of them have become obsolete, because gating content for the sake of generating leads, just does not make much sense. Instead, when you give the content out for free, it builds credibility and reaches a broader audience."</em></p><p>This is precisely why we started off this episode by saying you need to stop telling your customers what to do. When you make <strong>valuable content</strong> readily available your customers get curious to know what more you have to say. Hence, they’ll more willingly subscribe to your newsletter. The key here is to chase <strong>qualitative lead generation</strong>.</p><h2>Data-Driven Email Marketing</h2><p>You’ve got your basic setup of flows for new customers, abandoned carts, and various other segments, and you’ve got your monthly campaigns for holidays and promotional products. Is that all there is to email marketing? No, there’s so much more that needs to be done to ensure that your brand is making the most out of email marketing.</p><p>Daniel and Adam discuss the role data plays in understanding <strong>consumer behavior</strong> which in turn affects your <strong>email marketing strategy</strong>.</p><p>It improves the <strong>zero-party data capture fees</strong> and optimizes a brand’s <strong>front-end acquisition strategy</strong>.</p><p>It also helps in automating more <strong>user-generated content</strong>, promoting brand collections, and establishing ambassador programs to build <strong>customer retention</strong>. This entire process works when data is used to create intricate flows and adjust for consumer behavior. You see the value-added when your emails trigger customers to engage in conversation and more frequent interactions with your brand.</p><h2>Effective E-commerce Strategies to Attract Customers</h2><p>Speaking of <strong>holistic e-commerce</strong> strategies let’s take a look at some beyond the world of email marketing. Let's talk about loyalty. How do you make customers more loyal, and keep them coming back to your brand?</p><p>There’s no one formula fits all approach to increasing your customer loyalty, however, there are some best practices you can keep in mind. You need to have a good product that works. You need to have good customer service because these are the main two drivers of encouraging people to come back. Post this, you need to focus on your distribution channels. Email marketing is one, but having an <strong>omnichannel approach</strong> is what ultimately helps brands grow.</p><p>Increase your presence with <strong>messenger marketing</strong>, SMS, WhatsApp, and even retail distribution to truly get your brand noticed.</p><p><em>“So if you look at a brand like Coca-Cola, I'm in South Africa at the moment, I go downstairs, and there’s Coca Cola in the lobby like it's in my mini-bar here, it's in the convenience store. It's the same with Nike and Adidas. The retention and repeat purchase rates are higher because one, it's a good product and second, it's absolutely everywhere and easy to buy.”</em></p><p>That being said, let’s bring our attention back to email for a second and talk about an extremely integral role that email can play that people often overlook. Email plays a huge role in <strong>discovering bottlenecks</strong> as to why someone's not making repeat purchases, It's a touchpoint to get feedback on where the gap between the delivery and expectation of an end-user is and finds out what’s stopping them from making that repeat sale.</p><p>Lastly, your strategy will depend greatly on your content and incentive. Offering your customers a complicated rewards program won’t get them excited, it’ll only confuse or drive them away. However, segmenting and focusing on rewarding your VIP customers will help build loyalty toward your brand. Great content and design also play an important role in <strong>keeping customers hooked</strong>.</p><p>If you’re interested in e-commerce and email marketing, visit <a href="https://www.magnetmonster.co.uk/"><ins>Magnet Monster</ins></a>, and follow Adam Kitchen on <a href="https://www.linkedin.com/in/adamkitchen1/"><ins>LinkedIn</ins></a>.</p><p>Before we close this episode, we’d like to thank you for listening! We come out with new episodes every Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#97 Andriy Boychuk from Flowium: Using Email Marketing to Boost Customer Loyalty</title>
			<itunes:title>#97 Andriy Boychuk from Flowium: Using Email Marketing to Boost Customer Loyalty</itunes:title>
			<pubDate>Thu, 07 Apr 2022 09:00:00 GMT</pubDate>
			<itunes:duration>21:46</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/7965626a-57e1-4e27-bd75-0a4a7336cd20/media.mp3" length="42371289" type="audio/mpeg"/>
			<guid isPermaLink="false">7965626a-57e1-4e27-bd75-0a4a7336cd20</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/97</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9e9</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jng6xLtc74incEVF1cZaMq7]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>97</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9e9.jpg"/>
			<description><![CDATA[<h1>#97 Andriy Boychuk from Flowium: Using Email Marketing to Boost Customer Loyalty</h1><p>This month our focus has been on the best email marketing practices. Keeping in tune with the theme, we’ve got an exciting episode for you. Join our founder, Daniel Budai, in conversation with <a href="https://www.linkedin.com/in/andriyboychuk/"><ins>Andriy Boychuk</ins></a>, founder of <a href="https://flowium.com/"><ins>Flowium</ins></a>.</p><p>Who better to talk about <strong>customer retention</strong> and <strong>loyalty strategies</strong>, than two email marketing experts that are captains of their leading email marketing agencies.</p><p>In this episode <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a> and Andriy will uncover:</p><p>✔️ Andriy’s email marketing venture</p><p>✔️ Best marketing practices for e-commerce businesses</p><p>✔️ Effective strategies for customer retention</p><h2>Andriy’s email marketing venture</h2><p>Originally from Ukraine, Andriy’s journey began with running a website for Ukrainian immigrants. His curiosity to find innovative and <strong>cost-efficient ways to promote</strong> this blog landed him in his early experiments with email marketing. Most of his early knowledge came from listening to podcasts.</p><p>After spending three years as an engineer in a tech company, Andriy realized that he wasn’t passionate about his job. Determined to find where his passion lies, he quit and began to <strong>explore the opportunities</strong> that Upwork had to offer. He soon realized the untapped potential in email marketing and dove right in, to focus on providing these services for all kinds of businesses and professionals.</p><p>Enamored by the result-oriented, and data-driven approach used in email marketing for e-commerce businesses, Andriy found his niche. Starting as a solopreneur charging on an hourly basis, he experimented with various payment models and structures, before landing on <strong>starting an agency with a retainership customer model</strong>.</p><p><strong>Flowium </strong>is now a full-scale email marketing agency with over 40 employees. Similar to Budai Media, they offer specialized email marketing campaigns and strategies to e-commerce businesses across the globe.</p><h2>Best marketing practices for e-commerce businesses</h2><p>Having worked closely with<strong> various e-commerce entrepreneurs</strong>, both Daniel and Andriy are here to share their two cents on marketing practices that can help e-commerce businesses succeed.</p><p>We asked Andriy if there is any piece of advice he’d like to give e-commerce businesses.</p><p>Here’s what he had to share:</p><p><em>“A lot of business owners try to act as marketing directors, but they have so many more responsibilities. Having a project manager for all their marketing can help provide direction and help agencies align with the company goals because we can deliver, but we need to know what the needs of the company are.”</em></p><p>As an e-commerce expert, Andriy has rightfully identified how customer loyalty programs help boost sales and<strong> increase customer lifetime value</strong>. However, email marketing is just one part of this strategy, a marketing director helps enforce an overall strategy ensuring that landing pages, SEO practices, and advertisements all align with the email campaigns.</p><p>In order to succeed, e-commerce businesses need to <strong>outline their goals and objectives</strong>.</p><h2>Effective strategies for customer retention</h2><p>Running an email marketing agency, one of the most common questions we get is about customer conversion and retention.</p><p><em>“Businesses want us to focus on converting those </em><strong><em>one-time buyers to two-time buyers</em></strong><em>, two-time buyers to three buyers, and so on to continue increasing the lifetime value of the customers. One of the most effective retention strategies to do so is a customer loyalty program.”</em></p><p>After conducting a case study analyzing <strong>25,000 email subscribers</strong>, Andriy found that loyalty members spent $400 on average, whereas regular customers spent only $90. His experiment revealed that the lifetime value of loyalty members was 4X more than that of regular customers.</p><p>This observation has led him to focus on enhancing customer loyalty programs through email marketing.<strong> Loyalty software </strong>like <a href="https://smile.io/"><ins>Smile</ins></a> enables businesses to track loyalty points. E-commerce businesses can then segment their customers to personalize email campaigns giving marketing a more targeted and goal-oriented approach.</p><p>Email marketing is all about understanding your customers. Loyalty programs allow you to incentivize them as you learn more about them. To know more about<strong> best practices for email marketing</strong> do check out our previous podcasts, and case studies. On that note, we’d like to bring this episode to a close.</p><p>Thank you for listening! We come out with new episodes every Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#97 Andriy Boychuk from Flowium: Using Email Marketing to Boost Customer Loyalty</h1><p>This month our focus has been on the best email marketing practices. Keeping in tune with the theme, we’ve got an exciting episode for you. Join our founder, Daniel Budai, in conversation with <a href="https://www.linkedin.com/in/andriyboychuk/"><ins>Andriy Boychuk</ins></a>, founder of <a href="https://flowium.com/"><ins>Flowium</ins></a>.</p><p>Who better to talk about <strong>customer retention</strong> and <strong>loyalty strategies</strong>, than two email marketing experts that are captains of their leading email marketing agencies.</p><p>In this episode <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a> and Andriy will uncover:</p><p>✔️ Andriy’s email marketing venture</p><p>✔️ Best marketing practices for e-commerce businesses</p><p>✔️ Effective strategies for customer retention</p><h2>Andriy’s email marketing venture</h2><p>Originally from Ukraine, Andriy’s journey began with running a website for Ukrainian immigrants. His curiosity to find innovative and <strong>cost-efficient ways to promote</strong> this blog landed him in his early experiments with email marketing. Most of his early knowledge came from listening to podcasts.</p><p>After spending three years as an engineer in a tech company, Andriy realized that he wasn’t passionate about his job. Determined to find where his passion lies, he quit and began to <strong>explore the opportunities</strong> that Upwork had to offer. He soon realized the untapped potential in email marketing and dove right in, to focus on providing these services for all kinds of businesses and professionals.</p><p>Enamored by the result-oriented, and data-driven approach used in email marketing for e-commerce businesses, Andriy found his niche. Starting as a solopreneur charging on an hourly basis, he experimented with various payment models and structures, before landing on <strong>starting an agency with a retainership customer model</strong>.</p><p><strong>Flowium </strong>is now a full-scale email marketing agency with over 40 employees. Similar to Budai Media, they offer specialized email marketing campaigns and strategies to e-commerce businesses across the globe.</p><h2>Best marketing practices for e-commerce businesses</h2><p>Having worked closely with<strong> various e-commerce entrepreneurs</strong>, both Daniel and Andriy are here to share their two cents on marketing practices that can help e-commerce businesses succeed.</p><p>We asked Andriy if there is any piece of advice he’d like to give e-commerce businesses.</p><p>Here’s what he had to share:</p><p><em>“A lot of business owners try to act as marketing directors, but they have so many more responsibilities. Having a project manager for all their marketing can help provide direction and help agencies align with the company goals because we can deliver, but we need to know what the needs of the company are.”</em></p><p>As an e-commerce expert, Andriy has rightfully identified how customer loyalty programs help boost sales and<strong> increase customer lifetime value</strong>. However, email marketing is just one part of this strategy, a marketing director helps enforce an overall strategy ensuring that landing pages, SEO practices, and advertisements all align with the email campaigns.</p><p>In order to succeed, e-commerce businesses need to <strong>outline their goals and objectives</strong>.</p><h2>Effective strategies for customer retention</h2><p>Running an email marketing agency, one of the most common questions we get is about customer conversion and retention.</p><p><em>“Businesses want us to focus on converting those </em><strong><em>one-time buyers to two-time buyers</em></strong><em>, two-time buyers to three buyers, and so on to continue increasing the lifetime value of the customers. One of the most effective retention strategies to do so is a customer loyalty program.”</em></p><p>After conducting a case study analyzing <strong>25,000 email subscribers</strong>, Andriy found that loyalty members spent $400 on average, whereas regular customers spent only $90. His experiment revealed that the lifetime value of loyalty members was 4X more than that of regular customers.</p><p>This observation has led him to focus on enhancing customer loyalty programs through email marketing.<strong> Loyalty software </strong>like <a href="https://smile.io/"><ins>Smile</ins></a> enables businesses to track loyalty points. E-commerce businesses can then segment their customers to personalize email campaigns giving marketing a more targeted and goal-oriented approach.</p><p>Email marketing is all about understanding your customers. Loyalty programs allow you to incentivize them as you learn more about them. To know more about<strong> best practices for email marketing</strong> do check out our previous podcasts, and case studies. On that note, we’d like to bring this episode to a close.</p><p>Thank you for listening! We come out with new episodes every Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#96 John Terry from Ketonia: Diving into the Deep End of E-Commerce</title>
			<itunes:title>#96 John Terry from Ketonia: Diving into the Deep End of E-Commerce</itunes:title>
			<pubDate>Thu, 31 Mar 2022 09:00:00 GMT</pubDate>
			<itunes:duration>27:26</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/8b5fae39-3847-4f6d-9e4f-686f086fad89/media.mp3" length="53638029" type="audio/mpeg"/>
			<guid isPermaLink="false">8b5fae39-3847-4f6d-9e4f-686f086fad89</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/96</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9ea</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlFoil0Ri3OSf+eZloogizi]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>96</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9ea.jpg"/>
			<description><![CDATA[<h1>#96 John Terry from Ketonia: Diving into the Deep End of E-Commerce</h1><p>We loved chatting to <a href="https://www.linkedin.com/in/chris-bair-ketochow/"><strong><ins>Chris</ins></strong></a> and Miriam from <a href="https://www.ketochow.xyz/"><strong><ins>Keto Chow</ins></strong></a> so much that we’re back in the Ketogenic E-Commerce niche!</p><p>Today, we’re delighted to welcome the Co-Founder of <a href="https://ketoniafoods.com/"><strong><ins>Ketonia</ins></strong></a>, <a href="https://www.linkedin.com/in/the-john-terry/"><strong><ins>John Terry</ins></strong></a>, to The Ecom Show. Ketonia is a bakery dedicated to followers of the ketogenic diet with low carb high fat baked goods. John runs Ketonia with his Mom and Co-Founder, Geri.</p><p>Now, that’s wholesome.</p><p>Tune in to hear <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a> and John discuss:</p><p>✔️ John’s Ketogenic Journey</p><p>✔️ Diving into the Deep End of E-Commerce</p><p>✔️ Product Strategy</p><h2>John’s Ketogenic Journey</h2><p>Growing up with what John describes as delicious Texan comfort food that was ‘not always health centered’, John and his parents have had their struggles with weight.</p><p>Until John finished university and began working for a pharmaceutical company in the diabetes field. That’s when John discovered the science behind low-carb dieting and ketosis. Five years later, John convinced Geri to try keto. She lost 60 pounds and began making some really delicious keto food.</p><p><em>“Eventually I just told her, ‘Hey, I’m gonna quit my job, you quit your job, and let’s start a small business.”</em></p><p>John and Gerry began by selling out of the back of their car at farmers' markets, selling out every single weekend. Then they began selling to local vendors who - you guessed it - started selling out every week. They had to look for new ways to scale the business.</p><p>Amazon’s Prime Day coincided very well with a large keto convention John and Geri attended to launch a new product. Their coconut macaroons went to number one. These tasty treats quickly got Ketonoia picked up by Walmart.</p><p>While John describes the e-commerce keto space as ‘brutally difficult’, it’s well worth proving your right to be in one of the most competitive spaces online.</p><p><em>“Me and my Mom beat out this company that has $30 million worth of funding and 45 employees.”</em></p><h2>Diving into the Deep End of E-Commerce</h2><p>Ketonia sources its revenue from a number of online spaces. Amazon, Walmat.com, and Shopify.</p><p>John and Geri also use Shopify to get a verified account on Pinterest, where Ketonia has around <strong>5000 </strong>followers. On Facebook, they have <strong>over 31,000</strong>.</p><p>So why did Ketonia start on Amazon? John always likes to do tackle the hardest project first.</p><p><em>“It’s one of my strategies in pretty much everything in life. If you try to knock out the most difficult task first, then it makes the rest a little easier.”</em></p><p>This strategy certainly worked out for Ketonia, they’re now brand-registered on Amazon. Unsurprisingly, Amazon makes delivery a breeze.</p><h2>Product Strategy</h2><p>Ketonia currently sells 2 products. One more is in the pipeline, and 15 more are waiting in recipe form.</p><p>Bringing a new food product into the market is expensive. So John has to be pretty strategic about it. John and Geri leverage their relationships with different buyers and say, “This is our catalog, what are you interested in seeing.”</p><p>Asking the buyers directly want they want is a great way to cut out the middle man and save your store a ton of money.</p><p>Visit <a href="https://ketoniafonoods.com/"><strong><ins>Ketonia </ins></strong></a>and followJohn on <a href="https://www.linkedin.com/in/the-john-terry/"><strong><ins>LinkedIn</ins></strong></a> to find out more about Keto E-Commerce and entrepreneurship.</p><p>Ketonia’s delicious coconut macaroons and super handy Keto Bread Mix are available on <a href="https://www.amazon.com/stores/Ketonia/page/147E3247-21C0-47DE-92A8-5AA3302798DF?maas=maas_adg_677C8B07AA8C0B5E0CF1308D5AF4B563_afap_abs&amp;utm_source=Ketonia&amp;utm_campaign=3d28be8033-EMAIL_CAMPAIGN_2021_10_18_01_11_COPY_02&amp;utm_medium=email&amp;utm_term=0_b1d6709129-3d28be8033-&amp;goal=0_b1d6709129-3d28be8033-&amp;mc_cid=3d28be8033&amp;mc_eid=UNIQID&amp;linkCode=sl2&amp;tag=ketoniafoods-20&amp;linkId=a00a20e5403721d7634d25aba29a8891&amp;language=en_US&amp;ref_=as_li_ss_tl"><strong><ins>Amazon</ins></strong></a> and <a href="https://www.walmart.com/search?q=ketonia"><strong><ins>Walmart</ins></strong></a></p><p>Thank you for listening! We come out with new episodes every Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#96 John Terry from Ketonia: Diving into the Deep End of E-Commerce</h1><p>We loved chatting to <a href="https://www.linkedin.com/in/chris-bair-ketochow/"><strong><ins>Chris</ins></strong></a> and Miriam from <a href="https://www.ketochow.xyz/"><strong><ins>Keto Chow</ins></strong></a> so much that we’re back in the Ketogenic E-Commerce niche!</p><p>Today, we’re delighted to welcome the Co-Founder of <a href="https://ketoniafoods.com/"><strong><ins>Ketonia</ins></strong></a>, <a href="https://www.linkedin.com/in/the-john-terry/"><strong><ins>John Terry</ins></strong></a>, to The Ecom Show. Ketonia is a bakery dedicated to followers of the ketogenic diet with low carb high fat baked goods. John runs Ketonia with his Mom and Co-Founder, Geri.</p><p>Now, that’s wholesome.</p><p>Tune in to hear <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a> and John discuss:</p><p>✔️ John’s Ketogenic Journey</p><p>✔️ Diving into the Deep End of E-Commerce</p><p>✔️ Product Strategy</p><h2>John’s Ketogenic Journey</h2><p>Growing up with what John describes as delicious Texan comfort food that was ‘not always health centered’, John and his parents have had their struggles with weight.</p><p>Until John finished university and began working for a pharmaceutical company in the diabetes field. That’s when John discovered the science behind low-carb dieting and ketosis. Five years later, John convinced Geri to try keto. She lost 60 pounds and began making some really delicious keto food.</p><p><em>“Eventually I just told her, ‘Hey, I’m gonna quit my job, you quit your job, and let’s start a small business.”</em></p><p>John and Gerry began by selling out of the back of their car at farmers' markets, selling out every single weekend. Then they began selling to local vendors who - you guessed it - started selling out every week. They had to look for new ways to scale the business.</p><p>Amazon’s Prime Day coincided very well with a large keto convention John and Geri attended to launch a new product. Their coconut macaroons went to number one. These tasty treats quickly got Ketonoia picked up by Walmart.</p><p>While John describes the e-commerce keto space as ‘brutally difficult’, it’s well worth proving your right to be in one of the most competitive spaces online.</p><p><em>“Me and my Mom beat out this company that has $30 million worth of funding and 45 employees.”</em></p><h2>Diving into the Deep End of E-Commerce</h2><p>Ketonia sources its revenue from a number of online spaces. Amazon, Walmat.com, and Shopify.</p><p>John and Geri also use Shopify to get a verified account on Pinterest, where Ketonia has around <strong>5000 </strong>followers. On Facebook, they have <strong>over 31,000</strong>.</p><p>So why did Ketonia start on Amazon? John always likes to do tackle the hardest project first.</p><p><em>“It’s one of my strategies in pretty much everything in life. If you try to knock out the most difficult task first, then it makes the rest a little easier.”</em></p><p>This strategy certainly worked out for Ketonia, they’re now brand-registered on Amazon. Unsurprisingly, Amazon makes delivery a breeze.</p><h2>Product Strategy</h2><p>Ketonia currently sells 2 products. One more is in the pipeline, and 15 more are waiting in recipe form.</p><p>Bringing a new food product into the market is expensive. So John has to be pretty strategic about it. John and Geri leverage their relationships with different buyers and say, “This is our catalog, what are you interested in seeing.”</p><p>Asking the buyers directly want they want is a great way to cut out the middle man and save your store a ton of money.</p><p>Visit <a href="https://ketoniafonoods.com/"><strong><ins>Ketonia </ins></strong></a>and followJohn on <a href="https://www.linkedin.com/in/the-john-terry/"><strong><ins>LinkedIn</ins></strong></a> to find out more about Keto E-Commerce and entrepreneurship.</p><p>Ketonia’s delicious coconut macaroons and super handy Keto Bread Mix are available on <a href="https://www.amazon.com/stores/Ketonia/page/147E3247-21C0-47DE-92A8-5AA3302798DF?maas=maas_adg_677C8B07AA8C0B5E0CF1308D5AF4B563_afap_abs&amp;utm_source=Ketonia&amp;utm_campaign=3d28be8033-EMAIL_CAMPAIGN_2021_10_18_01_11_COPY_02&amp;utm_medium=email&amp;utm_term=0_b1d6709129-3d28be8033-&amp;goal=0_b1d6709129-3d28be8033-&amp;mc_cid=3d28be8033&amp;mc_eid=UNIQID&amp;linkCode=sl2&amp;tag=ketoniafoods-20&amp;linkId=a00a20e5403721d7634d25aba29a8891&amp;language=en_US&amp;ref_=as_li_ss_tl"><strong><ins>Amazon</ins></strong></a> and <a href="https://www.walmart.com/search?q=ketonia"><strong><ins>Walmart</ins></strong></a></p><p>Thank you for listening! We come out with new episodes every Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#95 Josh from LampHouse Films: How to Sell with Commercial Filmmaking</title>
			<itunes:title>#95 Josh from LampHouse Films: How to Sell with Commercial Filmmaking</itunes:title>
			<pubDate>Thu, 24 Mar 2022 09:00:00 GMT</pubDate>
			<itunes:duration>26:38</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/bdb86036-d9f1-4908-82af-ac247ab11b7f/media.mp3" length="52265675" type="audio/mpeg"/>
			<guid isPermaLink="false">bdb86036-d9f1-4908-82af-ac247ab11b7f</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/95</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9eb</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmm97eYGd3J6CsGbmzH2037]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>93</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9eb.jpg"/>
			<description><![CDATA[<h1>#95 Josh from LampHouse Films: How to Sell with Commercial Filmmaking</h1><p>We’re no strangers to the art of storytelling. A few episodes ago, Daniel chatted to the master of video advertising campaigns, <a href="https://www.linkedin.com/in/bentoncrane/"><strong><ins>Benton Crane</ins></strong></a> from <a href="https://harmonbrothers.com/home"><strong><ins>Harmon Brothers</ins></strong></a>. Today, we’re delighted to welcome renowned commercial filmmaker and video marketer, <a href="https://www.linkedin.com/in/josh-henry-7353a8a2/"><strong><ins>Josh Henry</ins></strong></a>, to The Ecom Show!</p><p><strong>Josh</strong> is the Owner, Producer, and Director of <a href="https://lamphousefilms.com/"><strong><ins>LampHouse Films</ins></strong></a> and host of the <a href="https://www.youtube.com/channel/UCU5DIzYFJ5YAT4tw9VTUVvA"><strong><ins>Marketing Conversations podcast</ins></strong></a>. LampHouse Films specializes in film-driven marketing campaigns that sell with storytelling. If you want to get into top-tier video marketing, you don’t want to miss this episode!</p><p>Tune in to hear <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a> and Josh discuss:</p><p>✔️ How Josh Became a Commercial Filmmaker</p><p>✔️ Josh’s Approach to Video Advertising</p><p>✔️ The Difference Between TV Ads and Social Media Ads</p><p>✔️ Common Misconceptions About Video Marketing</p><h2>How Josh Became a Commercial Filmmaker</h2><p>Surprisingly, Josh didn’t grow up watching a ton of movies. He did however grow up <strong>telling stories</strong>. The first instance he remembers occurred in elementary school. Josh was riding his bike down a hill when he fell and scraped his knee. A minor injury, but a great story.</p><p><em>“I remember the next day telling and retelling the story of me falling off my bike 10 times or more, realizing where I would get reactions and finessing the way I controlled the narrative to make it more surprising or funny. I was just addicted to the adrenaline of telling people stories and capturing their imagination.”</em></p><p>In high school, Josh discovered film as the medium that he could tell stories most effectively. He was doing a weekly YouTube comedy show when he met <a href="https://www.linkedin.com/in/michael-schmucker-85495531/"><strong><ins>Michael Schmucker</ins></strong></a>, a commercial filmmaker. They partnered up 8 years ago and founded LampHouse Films - now they’re thriving together in the commercial film industry.</p><h2>Josh’s Approach to Video Advertising</h2><p>LampHouse Film primarily focuses on commercial film. Increasingly, much of this has been in ‘cultural videos’. Over the past two years, many companies have been struggling with growth, often finding it difficult to retain or find new employees. Increasingly, CEOs are turning to films to explain company culture.</p><p>So what’s the approach to these kinds of videos?</p><p>For any type of video, Josh says, you must <strong>know your audience</strong>. Who are you talking to? Imagine you’re in the room while your audience is watching your video. Are there parts you’re going to cringe at? Read your script out loud - are there parts you hate saying?</p><p>The challenge is with ‘culture videos’ is that your audience is people who know the company. Unlike a product promotion, you’re not introducing yourself the first time. You cannot stretch the truth at all. Josh sees this as a great exercise in video marketing, ‘culture videos’ suggest a new level of scrutiny you have to rise to.</p><h2>The Difference Between TV Ads &amp; Social Media Ads </h2><p>Generally, Josh’s clients with the biggest ROI are the ones who are running their ads on TV. However, these ads cost millions of dollars. Marketers with a lower budget of 100s of 1000s or 10s of 1000s are going to get a much better ROI online. It only really makes sense to go to TV, Josh explains, if you’re trying to spend a <em>lot </em>of money.</p><p>One of the biggest differences between TV ads and social media ads is that people can’t skip a TV ad. In a social media ad, the marketer has 3 - 5 seconds to hook their audience. While Josh finds it a ‘fun challenge’, he also finds it ‘creatively stifling’. TV ads give him the freedom to explore a long setup and reveal.</p><p>You also have to make sure that your video advertisement belongs on its respective platforms. TikTok, Facebook, and Instagram and very distinct styles of video advertising. TikTok, for example, is very heavy on user-generated content (UGC) and vertical video. Putting a high production style ad on TikTok will seem rather intrusive.</p><p>Whatever platform he’s advertising on, Josh is passionate about making LampHouse ads as authentic and honest as possible. Manufacturing some controversy around your product could go viral on TikTok, or it could alienate consumers.</p><p><em>“With LampHouse we’re not trying to create ads that don’t look like ads, ads that are tricking you into thinking that it’s organic content. We make ads that feel like ads, they’re not pretending that they’re not trying to sell you something. They feel like they belong where they are.”</em></p><h2>Common Misconceptions About Video Marketing </h2><p>Josh has met a few clients who believe that a good video advert can be spliced together with footage all around the same idea. You need to know your goals before you start filming. Understand your core need. This is integral to creating a clear video marketing campaign that your audience will understand and love.</p><p>If you’re interested in filmmaking and video marketing, visit <a href="https://lamphousefilms.com/"><strong><ins>LampHouse Films</ins></strong></a>, follow Josh on <a href="https://www.linkedin.com/in/theclvlady/"><strong><ins>LinkedIn</ins></strong></a>, and check out the <a href="https://www.youtube.com/channel/UCU5DIzYFJ5YAT4tw9VTUVvA"><strong><ins>Marketing Conversations podcast</ins></strong></a>!</p><p>Thank you for listening! We come out with new episodes every Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#95 Josh from LampHouse Films: How to Sell with Commercial Filmmaking</h1><p>We’re no strangers to the art of storytelling. A few episodes ago, Daniel chatted to the master of video advertising campaigns, <a href="https://www.linkedin.com/in/bentoncrane/"><strong><ins>Benton Crane</ins></strong></a> from <a href="https://harmonbrothers.com/home"><strong><ins>Harmon Brothers</ins></strong></a>. Today, we’re delighted to welcome renowned commercial filmmaker and video marketer, <a href="https://www.linkedin.com/in/josh-henry-7353a8a2/"><strong><ins>Josh Henry</ins></strong></a>, to The Ecom Show!</p><p><strong>Josh</strong> is the Owner, Producer, and Director of <a href="https://lamphousefilms.com/"><strong><ins>LampHouse Films</ins></strong></a> and host of the <a href="https://www.youtube.com/channel/UCU5DIzYFJ5YAT4tw9VTUVvA"><strong><ins>Marketing Conversations podcast</ins></strong></a>. LampHouse Films specializes in film-driven marketing campaigns that sell with storytelling. If you want to get into top-tier video marketing, you don’t want to miss this episode!</p><p>Tune in to hear <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a> and Josh discuss:</p><p>✔️ How Josh Became a Commercial Filmmaker</p><p>✔️ Josh’s Approach to Video Advertising</p><p>✔️ The Difference Between TV Ads and Social Media Ads</p><p>✔️ Common Misconceptions About Video Marketing</p><h2>How Josh Became a Commercial Filmmaker</h2><p>Surprisingly, Josh didn’t grow up watching a ton of movies. He did however grow up <strong>telling stories</strong>. The first instance he remembers occurred in elementary school. Josh was riding his bike down a hill when he fell and scraped his knee. A minor injury, but a great story.</p><p><em>“I remember the next day telling and retelling the story of me falling off my bike 10 times or more, realizing where I would get reactions and finessing the way I controlled the narrative to make it more surprising or funny. I was just addicted to the adrenaline of telling people stories and capturing their imagination.”</em></p><p>In high school, Josh discovered film as the medium that he could tell stories most effectively. He was doing a weekly YouTube comedy show when he met <a href="https://www.linkedin.com/in/michael-schmucker-85495531/"><strong><ins>Michael Schmucker</ins></strong></a>, a commercial filmmaker. They partnered up 8 years ago and founded LampHouse Films - now they’re thriving together in the commercial film industry.</p><h2>Josh’s Approach to Video Advertising</h2><p>LampHouse Film primarily focuses on commercial film. Increasingly, much of this has been in ‘cultural videos’. Over the past two years, many companies have been struggling with growth, often finding it difficult to retain or find new employees. Increasingly, CEOs are turning to films to explain company culture.</p><p>So what’s the approach to these kinds of videos?</p><p>For any type of video, Josh says, you must <strong>know your audience</strong>. Who are you talking to? Imagine you’re in the room while your audience is watching your video. Are there parts you’re going to cringe at? Read your script out loud - are there parts you hate saying?</p><p>The challenge is with ‘culture videos’ is that your audience is people who know the company. Unlike a product promotion, you’re not introducing yourself the first time. You cannot stretch the truth at all. Josh sees this as a great exercise in video marketing, ‘culture videos’ suggest a new level of scrutiny you have to rise to.</p><h2>The Difference Between TV Ads &amp; Social Media Ads </h2><p>Generally, Josh’s clients with the biggest ROI are the ones who are running their ads on TV. However, these ads cost millions of dollars. Marketers with a lower budget of 100s of 1000s or 10s of 1000s are going to get a much better ROI online. It only really makes sense to go to TV, Josh explains, if you’re trying to spend a <em>lot </em>of money.</p><p>One of the biggest differences between TV ads and social media ads is that people can’t skip a TV ad. In a social media ad, the marketer has 3 - 5 seconds to hook their audience. While Josh finds it a ‘fun challenge’, he also finds it ‘creatively stifling’. TV ads give him the freedom to explore a long setup and reveal.</p><p>You also have to make sure that your video advertisement belongs on its respective platforms. TikTok, Facebook, and Instagram and very distinct styles of video advertising. TikTok, for example, is very heavy on user-generated content (UGC) and vertical video. Putting a high production style ad on TikTok will seem rather intrusive.</p><p>Whatever platform he’s advertising on, Josh is passionate about making LampHouse ads as authentic and honest as possible. Manufacturing some controversy around your product could go viral on TikTok, or it could alienate consumers.</p><p><em>“With LampHouse we’re not trying to create ads that don’t look like ads, ads that are tricking you into thinking that it’s organic content. We make ads that feel like ads, they’re not pretending that they’re not trying to sell you something. They feel like they belong where they are.”</em></p><h2>Common Misconceptions About Video Marketing </h2><p>Josh has met a few clients who believe that a good video advert can be spliced together with footage all around the same idea. You need to know your goals before you start filming. Understand your core need. This is integral to creating a clear video marketing campaign that your audience will understand and love.</p><p>If you’re interested in filmmaking and video marketing, visit <a href="https://lamphousefilms.com/"><strong><ins>LampHouse Films</ins></strong></a>, follow Josh on <a href="https://www.linkedin.com/in/theclvlady/"><strong><ins>LinkedIn</ins></strong></a>, and check out the <a href="https://www.youtube.com/channel/UCU5DIzYFJ5YAT4tw9VTUVvA"><strong><ins>Marketing Conversations podcast</ins></strong></a>!</p><p>Thank you for listening! We come out with new episodes every Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#94 Juliana from CXL: We Need to Rethink Customer Lifetime Value</title>
			<itunes:title>#94 Juliana from CXL: We Need to Rethink Customer Lifetime Value</itunes:title>
			<pubDate>Thu, 17 Mar 2022 09:00:00 GMT</pubDate>
			<itunes:duration>29:27</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/e90eb57c-40c1-4d61-b5ce-02900eb79c03/media.mp3" length="57910344" type="audio/mpeg"/>
			<guid isPermaLink="false">e90eb57c-40c1-4d61-b5ce-02900eb79c03</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/94</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9ec</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnYArgRsCBedr7NKpuoOD0J]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>93</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9ec.jpg"/>
			<description><![CDATA[<h1>#94 Juliana from CXL: We Need to Rethink Customer Lifetime Value</h1><p><a href="https://www.linkedin.com/in/theclvlady/"><strong><ins>Juliana</ins></strong></a> is the Product Growth Manager for <a href="https://cxl.com/"><strong><ins>CXL</ins></strong></a>, a Digital Marketing  Training center with up-to-date marketing courses taught by the best practitioners in the world.</p><p>At CXL, Juliana handles all-things lifecycle marketing. Onboarding, post-purchase communication, user guidance, the works!</p><p>Known as ‘The CLV Lady’, Juliana fell in love with Customer Lifetime Value (CLV) during her time as Head of Growth and Product Marketing at <a href="https://www.omniconvert.com/"><strong><ins>Omniconvert</ins></strong></a>, a software as a service (SaaS) for e-commerce conversion and retention.</p><p>So what wisdom does Juliana have to share from over 10 years in SaaS and e-commerce?</p><p>Tune in to hear <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a> and Juliana discuss:</p><p>✔️ Are There 4 Levers of E-Commerce?</p><p>✔️ The 4 ‘P’s of Marketing</p><p>✔️ Being Real About Customer Loyalty</p><p>✔️ The RFM Model</p><h2>The 4 Levers of E-Commerce</h2><p>Daniel posits that there are 4 levers of e-commerce:</p><ol><li>Customer acquisition cost</li><li>Conversion rate</li><li>Average order value (AOV)</li><li>Customer lifetime value (CLV) </li></ol><h3>What are Juliana’s thoughts?</h3><p>Juliana says that it’s really important to be aware of all your metrics. Your focus, however, varies according to what stage you’re at with your e-commerce business. If you’re just starting out, you’re going to be more focused on customer acquisition and conversion rate than CLV because you don’t have any CLV in the first year of your business.</p><p>When it comes to AOV, Juliana says that you need to wait until you have enough transactional data to be able to use that average.</p><p>On the other hand, some companies have a ton of data but don’t know how to use it. It’s all very well collecting data, but, as Juliana argues, you need someone (or a team) who knows how to analyze it.</p><p>The 4 Pillars of E-Commerce are crucial to a successful e-commerce business. Each one does not necessarily hold equal weight at any one time. You need to measure and prioritize for whatever stage you’re at in your business.</p><h2>The 4 ‘P’s of Marketing</h2><p>Marketing changes all the time. Through it all, Juliana says, there are <strong>4 ‘P’s of Marketing</strong>:</p><ul><li>Product</li><li>Price</li><li>Placement</li><li>Promotion </li></ul><p>Everything is dictated by these.</p><p>Often e-commerce is not about re-inventing the rule. You have to start with knowing the basics inside out.</p><h2>Being Real About Customer Loyalty</h2><p>In all her experience in retention marketing, Juliana says that you cannot actually grow your retention rate by more than <strong>10% </strong>per year.</p><p>If you have a 25% retention rate average, in a good year you might get 31%, in a bad year you may not get more than 20%. According to Juliana, this has nothing to do with the tools you’re using, or how smart you are, it’s about romanticizing how loyal customers are. People are eager to try new brands.</p><p>Daniel recalls meeting the then CMO of Death Wish Coffee and being surprised to hear them say that their retention rate was “too high”. They were at the stage where they wanted to get back to acquiring new customers.</p><p>Believe it or not, you can have retention rates that are too high. There is no exact formula for all of e-commerce. As Juliana points out, it’s about focusing on doing what’s best for <em>your </em>business.</p><h2>The RFM Model</h2><p>Like all models and formulas, the RFM model doesn’t work for every business. If your e-commerce brand has at least 5 years of transactional data behind it, however, the RFM model is a great methodology to determine customer value</p><p>RFM stands for recency, frequency, and monetary value. If you have millions of customers, these three categories provide good segmentations for buyer behavior.</p><p>Juliana warns against being relying solely on RFM to create your VIP tier system. Segmenting your customers into VIPs when they may not yet be loyal customers can be counter-productive. Smaller e-commerce businesses need to go further than RFM to really understand their data.</p><p>Klaviyo, Juliana and Daniel agree, provide great engagement metrics and segmentation. Email flows that provide open rates, click-through rates, and conversion offer rich data on customer behavior beyond the purchase.</p><p>For anything lifestyle marketing and CLV, go follow Juliana on <a href="https://www.linkedin.com/in/theclvlady/"><strong><ins>LinkedIn</ins></strong></a>!</p><p>Thank you for listening! We come out with new episodes every Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#94 Juliana from CXL: We Need to Rethink Customer Lifetime Value</h1><p><a href="https://www.linkedin.com/in/theclvlady/"><strong><ins>Juliana</ins></strong></a> is the Product Growth Manager for <a href="https://cxl.com/"><strong><ins>CXL</ins></strong></a>, a Digital Marketing  Training center with up-to-date marketing courses taught by the best practitioners in the world.</p><p>At CXL, Juliana handles all-things lifecycle marketing. Onboarding, post-purchase communication, user guidance, the works!</p><p>Known as ‘The CLV Lady’, Juliana fell in love with Customer Lifetime Value (CLV) during her time as Head of Growth and Product Marketing at <a href="https://www.omniconvert.com/"><strong><ins>Omniconvert</ins></strong></a>, a software as a service (SaaS) for e-commerce conversion and retention.</p><p>So what wisdom does Juliana have to share from over 10 years in SaaS and e-commerce?</p><p>Tune in to hear <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a> and Juliana discuss:</p><p>✔️ Are There 4 Levers of E-Commerce?</p><p>✔️ The 4 ‘P’s of Marketing</p><p>✔️ Being Real About Customer Loyalty</p><p>✔️ The RFM Model</p><h2>The 4 Levers of E-Commerce</h2><p>Daniel posits that there are 4 levers of e-commerce:</p><ol><li>Customer acquisition cost</li><li>Conversion rate</li><li>Average order value (AOV)</li><li>Customer lifetime value (CLV) </li></ol><h3>What are Juliana’s thoughts?</h3><p>Juliana says that it’s really important to be aware of all your metrics. Your focus, however, varies according to what stage you’re at with your e-commerce business. If you’re just starting out, you’re going to be more focused on customer acquisition and conversion rate than CLV because you don’t have any CLV in the first year of your business.</p><p>When it comes to AOV, Juliana says that you need to wait until you have enough transactional data to be able to use that average.</p><p>On the other hand, some companies have a ton of data but don’t know how to use it. It’s all very well collecting data, but, as Juliana argues, you need someone (or a team) who knows how to analyze it.</p><p>The 4 Pillars of E-Commerce are crucial to a successful e-commerce business. Each one does not necessarily hold equal weight at any one time. You need to measure and prioritize for whatever stage you’re at in your business.</p><h2>The 4 ‘P’s of Marketing</h2><p>Marketing changes all the time. Through it all, Juliana says, there are <strong>4 ‘P’s of Marketing</strong>:</p><ul><li>Product</li><li>Price</li><li>Placement</li><li>Promotion </li></ul><p>Everything is dictated by these.</p><p>Often e-commerce is not about re-inventing the rule. You have to start with knowing the basics inside out.</p><h2>Being Real About Customer Loyalty</h2><p>In all her experience in retention marketing, Juliana says that you cannot actually grow your retention rate by more than <strong>10% </strong>per year.</p><p>If you have a 25% retention rate average, in a good year you might get 31%, in a bad year you may not get more than 20%. According to Juliana, this has nothing to do with the tools you’re using, or how smart you are, it’s about romanticizing how loyal customers are. People are eager to try new brands.</p><p>Daniel recalls meeting the then CMO of Death Wish Coffee and being surprised to hear them say that their retention rate was “too high”. They were at the stage where they wanted to get back to acquiring new customers.</p><p>Believe it or not, you can have retention rates that are too high. There is no exact formula for all of e-commerce. As Juliana points out, it’s about focusing on doing what’s best for <em>your </em>business.</p><h2>The RFM Model</h2><p>Like all models and formulas, the RFM model doesn’t work for every business. If your e-commerce brand has at least 5 years of transactional data behind it, however, the RFM model is a great methodology to determine customer value</p><p>RFM stands for recency, frequency, and monetary value. If you have millions of customers, these three categories provide good segmentations for buyer behavior.</p><p>Juliana warns against being relying solely on RFM to create your VIP tier system. Segmenting your customers into VIPs when they may not yet be loyal customers can be counter-productive. Smaller e-commerce businesses need to go further than RFM to really understand their data.</p><p>Klaviyo, Juliana and Daniel agree, provide great engagement metrics and segmentation. Email flows that provide open rates, click-through rates, and conversion offer rich data on customer behavior beyond the purchase.</p><p>For anything lifestyle marketing and CLV, go follow Juliana on <a href="https://www.linkedin.com/in/theclvlady/"><strong><ins>LinkedIn</ins></strong></a>!</p><p>Thank you for listening! We come out with new episodes every Thursday, so stay tuned!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#93 Neha and Bryan from SwitchGrocery: Building a Brand from the Ground Up</title>
			<itunes:title>#93 Neha and Bryan from SwitchGrocery: Building a Brand from the Ground Up</itunes:title>
			<pubDate>Thu, 10 Mar 2022 09:00:00 GMT</pubDate>
			<itunes:duration>26:27</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/784c59e3-4fe0-4c15-953a-36b1134ee071/media.mp3" length="51534822" type="audio/mpeg"/>
			<guid isPermaLink="false">784c59e3-4fe0-4c15-953a-36b1134ee071</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/93</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9ed</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkjiYCRx7giymnaNuAeaCt9]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>93</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9ed.jpg"/>
			<description><![CDATA[<h1>#93 Neha and Bryan from SwitchGrocery: Building a Brand from the Ground Up</h1><p>If you’re new to e-commerce, where should your priorities be? <a href="https://www.switchgrocery.com/"><strong><ins>SwitchGrocery</ins></strong></a> is a Canadian online health food store for keto, paleo, vegan, and gluten-free diets. And at just four years old, it’s thriving.</p><p>For this episode of The Ecom Show, <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a> invites the Co-Founders of <strong>SwitchGrocery</strong>, <a href="https://www.linkedin.com/in/neha-charnalia-a1193612/"><strong><ins>Neha Charnalia</ins></strong></a>and <a href="https://www.linkedin.com/in/bryan-horsley/"><strong><ins>Bryan Horsley</ins></strong></a>, to tell us all about their e-commerce journey.</p><p>Shout out to the Co-Founders of  <a href="https://www.ketochow.xyz/"><strong><ins>Keto Chow</ins></strong></a>, <a href="https://www.linkedin.com/in/chris-bair-ketochow/"><strong><ins>Chris</ins></strong></a> and Miriam Bair, for introducing Daniel to Neha and Bryan!</p><p>Tune in to hear <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a>, Neha, and Bryan discuss:</p><p>✔️ How SwitchGrocery Began</p><p>✔️ When to Invest in Email Marketing</p><p>✔️ High Converting Email Campaigns</p><p>✔️ Raising Funds for SwitchGrocery</p><p>✔️ Being Human with Your Customers</p><h2>How SwitchGrocery Began  </h2><p>Neha laughs,</p><p><em>“I don’t think anyone starts a company with a plan, and we fell into that bucket.”</em></p><p>Much like Chris and Miriam from Keto Chow, Neha and Bryan discovered a low-carb lifestyle first. Bryan’s trainer introduced them to the ketogenic diet, and it did wonders for their health. However, at the time, there wasn’t a huge availability of keto, paleo, or gluten-free products.</p><p>Neha and Bryan saw a ‘great need’ for a store that specializes in high-quality keto, paleo, vegan and gluten-free products. A store with founders that are invested in the lifestyle as well as what goes into what they’re selling.</p><p>And so Neha and Bryan founded SwitchGrocery. They’re four years in and as a company that was built on social media, they have a great relationship with their customers and US and Canadian suppliers.</p><h2>When to Invest in Email Marketing</h2><p>Neha and Bryan began heavily investing in email marketing in 2021. Not doing so earlier, Neha says, was a ‘lost opportunity’. In SwitchGrocery’s first two years, Neha and Bryan underestimated and underinvested in email marketing. They weren’t collecting emails via pop ups, and they only launched email campaigns for sales and product promos.</p><p>Investing in email marketing has led to a <strong>‘significant increase’ in revenue</strong>, and strengthened their relationship with their customers. Neha can’t stress enough the importance of email marketing.</p><p><em>“If there’s anything I would say, just stop and invest in today, it’s email. You can either spend 100 bucks a day on ads or you can nurture the customers you have.”</em></p><p>Neha and Bryan now use Klaviyo. They’ve set up the necessary flows, (welcome flows, abandoned cart flows, new customer flows etc), and send three campaigns a week.</p><p><em>“The flows really allow us to customize. We don’t send mass emails anymore, we really customize to our customers.”</em>Their campaign emails now also include <strong>trust </strong>and <strong>content </strong>emails. These will include Neha or Bryan’s favorite piece of user-generated content (UGC) that week, or healthy recipes.</p><h2>High Converting Email Campaigns</h2><p>Bryan says that <strong>‘contextual’ </strong>email campaigns are highly effective. For example, when there was a snowstorm, they sent out a hot chocolate recipe for everyone locked inside. While email campaigns are mostly planned in advance, Klaviyo also allows you to quickly respond to relevant day-to-day events, such as snowstorms.</p><p>For this reason, Bryan and Neha have planned emails as well as space in their campaign schedule to connect with customers in their day-to-day experience. These contextual emails tend to have higher open rates, click rates, and conversion.  As Daniel points out, attribution is a surprisingly underrated topic in e-commerce.</p><p>Neha says that<strong> blog campaigns </strong>also tend to do very well. She recalls an email campaign she wrote titled, ‘What Makes a Good Business’. It had a <strong>44% open rate</strong> and around <strong>23 responses</strong>.</p><p><strong>Founder emails</strong> are especially valuable for increasing <strong>engagement </strong>and strengthening that brand-customer relationship.</p><h2>Raising Funds for SwitchGrocery</h2><p>Bryan and Neha have done a few different things to fund SwitchGrocery over the years.</p><p>The first was using <a href="https://clear.co/en-uk/"><strong><ins>Clearco</ins></strong></a>, a company that provides funding for ads in exchange for revenue royalties. This enabled to SwitchGrocery to grow with ad funding Neha and Bryan otherwise would not have had.</p><p>From there, Bryan and Neha moved to Clearco’s angel investment program. ‘Clear Angel’. This is invested in for longer-term smaller royalty on revenue. Clearco Clear Angel, Bryan allowed SwitchGrocery to scale beyond ads and into inventory.</p><p><em>“Growth is great, but you need the money to order the inventory to then get the growth. It gave us some funds to scale and grow to get to a new kind of level for the business.”</em></p><p>Over the COVID pandemic, Bryan and Neha also were able to take advantage of governmental support. Funding to the Business Development Bank of Canada offered low-interest loans that Bryan and Neha quickly applied for.</p><p>These funds have been used to grow SwitchGrocery’s inventory, build their customer service team, and hire developers.</p><h2>Being Human with Your Customers</h2><p>Neha and Bryan always remind their team and contractors to:</p><p><em>“Treat people like people”</em></p><p>That’s been SwitchGrocery’s approach from the very beginning. Neha wrote their first 100 customers thank you cards. The next 1000 received thank you messages on their invoices.</p><p>Taking the time to write a unique message for every customer became incredibly difficult to maintain as SwitchGrocery grew. Neha and Bryan wanted to maintain a close relationship with their customers, but they had to change their approach.</p><p>So they launched SwitchGrocery’s private Facebook group.</p><p>The Facebook group consists of people that have bought from SwitchGrocery, having been invited in their post-purchase thank you email. As of early 2022, there are over 3000 members. If you’re thinking about starting a private Facebook group for your e-commerce, Neha says that you should go for it.</p><p><em>“I can’t recommend this enough. It just has to be genuine.”</em></p><p>For more incredible community-building ideas and entrepreneurial inspiration, follow <a href="https://www.linkedin.com/in/bryan-horsley/"><strong><ins>Bryan </ins></strong></a>and <a href="https://www.linkedin.com/in/neha-charnalia-a1193612/"><strong><ins>Neha</ins></strong></a> on <a href="https://www.linkedin.com/company/switchgrocerycanada/"><strong><ins>LinkedIn</ins></strong></a>.</p><p>Visit <a href="https://www.switchgrocery.com/"><strong><ins>SwitchGrocery</ins></strong></a>for keto, paleo, vegan, and gluten-free groceries, recipes, and resources.</p><p>Thank you for listening! We come out with new episodes every Thursday, so stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#93 Neha and Bryan from SwitchGrocery: Building a Brand from the Ground Up</h1><p>If you’re new to e-commerce, where should your priorities be? <a href="https://www.switchgrocery.com/"><strong><ins>SwitchGrocery</ins></strong></a> is a Canadian online health food store for keto, paleo, vegan, and gluten-free diets. And at just four years old, it’s thriving.</p><p>For this episode of The Ecom Show, <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a> invites the Co-Founders of <strong>SwitchGrocery</strong>, <a href="https://www.linkedin.com/in/neha-charnalia-a1193612/"><strong><ins>Neha Charnalia</ins></strong></a>and <a href="https://www.linkedin.com/in/bryan-horsley/"><strong><ins>Bryan Horsley</ins></strong></a>, to tell us all about their e-commerce journey.</p><p>Shout out to the Co-Founders of  <a href="https://www.ketochow.xyz/"><strong><ins>Keto Chow</ins></strong></a>, <a href="https://www.linkedin.com/in/chris-bair-ketochow/"><strong><ins>Chris</ins></strong></a> and Miriam Bair, for introducing Daniel to Neha and Bryan!</p><p>Tune in to hear <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a>, Neha, and Bryan discuss:</p><p>✔️ How SwitchGrocery Began</p><p>✔️ When to Invest in Email Marketing</p><p>✔️ High Converting Email Campaigns</p><p>✔️ Raising Funds for SwitchGrocery</p><p>✔️ Being Human with Your Customers</p><h2>How SwitchGrocery Began  </h2><p>Neha laughs,</p><p><em>“I don’t think anyone starts a company with a plan, and we fell into that bucket.”</em></p><p>Much like Chris and Miriam from Keto Chow, Neha and Bryan discovered a low-carb lifestyle first. Bryan’s trainer introduced them to the ketogenic diet, and it did wonders for their health. However, at the time, there wasn’t a huge availability of keto, paleo, or gluten-free products.</p><p>Neha and Bryan saw a ‘great need’ for a store that specializes in high-quality keto, paleo, vegan and gluten-free products. A store with founders that are invested in the lifestyle as well as what goes into what they’re selling.</p><p>And so Neha and Bryan founded SwitchGrocery. They’re four years in and as a company that was built on social media, they have a great relationship with their customers and US and Canadian suppliers.</p><h2>When to Invest in Email Marketing</h2><p>Neha and Bryan began heavily investing in email marketing in 2021. Not doing so earlier, Neha says, was a ‘lost opportunity’. In SwitchGrocery’s first two years, Neha and Bryan underestimated and underinvested in email marketing. They weren’t collecting emails via pop ups, and they only launched email campaigns for sales and product promos.</p><p>Investing in email marketing has led to a <strong>‘significant increase’ in revenue</strong>, and strengthened their relationship with their customers. Neha can’t stress enough the importance of email marketing.</p><p><em>“If there’s anything I would say, just stop and invest in today, it’s email. You can either spend 100 bucks a day on ads or you can nurture the customers you have.”</em></p><p>Neha and Bryan now use Klaviyo. They’ve set up the necessary flows, (welcome flows, abandoned cart flows, new customer flows etc), and send three campaigns a week.</p><p><em>“The flows really allow us to customize. We don’t send mass emails anymore, we really customize to our customers.”</em>Their campaign emails now also include <strong>trust </strong>and <strong>content </strong>emails. These will include Neha or Bryan’s favorite piece of user-generated content (UGC) that week, or healthy recipes.</p><h2>High Converting Email Campaigns</h2><p>Bryan says that <strong>‘contextual’ </strong>email campaigns are highly effective. For example, when there was a snowstorm, they sent out a hot chocolate recipe for everyone locked inside. While email campaigns are mostly planned in advance, Klaviyo also allows you to quickly respond to relevant day-to-day events, such as snowstorms.</p><p>For this reason, Bryan and Neha have planned emails as well as space in their campaign schedule to connect with customers in their day-to-day experience. These contextual emails tend to have higher open rates, click rates, and conversion.  As Daniel points out, attribution is a surprisingly underrated topic in e-commerce.</p><p>Neha says that<strong> blog campaigns </strong>also tend to do very well. She recalls an email campaign she wrote titled, ‘What Makes a Good Business’. It had a <strong>44% open rate</strong> and around <strong>23 responses</strong>.</p><p><strong>Founder emails</strong> are especially valuable for increasing <strong>engagement </strong>and strengthening that brand-customer relationship.</p><h2>Raising Funds for SwitchGrocery</h2><p>Bryan and Neha have done a few different things to fund SwitchGrocery over the years.</p><p>The first was using <a href="https://clear.co/en-uk/"><strong><ins>Clearco</ins></strong></a>, a company that provides funding for ads in exchange for revenue royalties. This enabled to SwitchGrocery to grow with ad funding Neha and Bryan otherwise would not have had.</p><p>From there, Bryan and Neha moved to Clearco’s angel investment program. ‘Clear Angel’. This is invested in for longer-term smaller royalty on revenue. Clearco Clear Angel, Bryan allowed SwitchGrocery to scale beyond ads and into inventory.</p><p><em>“Growth is great, but you need the money to order the inventory to then get the growth. It gave us some funds to scale and grow to get to a new kind of level for the business.”</em></p><p>Over the COVID pandemic, Bryan and Neha also were able to take advantage of governmental support. Funding to the Business Development Bank of Canada offered low-interest loans that Bryan and Neha quickly applied for.</p><p>These funds have been used to grow SwitchGrocery’s inventory, build their customer service team, and hire developers.</p><h2>Being Human with Your Customers</h2><p>Neha and Bryan always remind their team and contractors to:</p><p><em>“Treat people like people”</em></p><p>That’s been SwitchGrocery’s approach from the very beginning. Neha wrote their first 100 customers thank you cards. The next 1000 received thank you messages on their invoices.</p><p>Taking the time to write a unique message for every customer became incredibly difficult to maintain as SwitchGrocery grew. Neha and Bryan wanted to maintain a close relationship with their customers, but they had to change their approach.</p><p>So they launched SwitchGrocery’s private Facebook group.</p><p>The Facebook group consists of people that have bought from SwitchGrocery, having been invited in their post-purchase thank you email. As of early 2022, there are over 3000 members. If you’re thinking about starting a private Facebook group for your e-commerce, Neha says that you should go for it.</p><p><em>“I can’t recommend this enough. It just has to be genuine.”</em></p><p>For more incredible community-building ideas and entrepreneurial inspiration, follow <a href="https://www.linkedin.com/in/bryan-horsley/"><strong><ins>Bryan </ins></strong></a>and <a href="https://www.linkedin.com/in/neha-charnalia-a1193612/"><strong><ins>Neha</ins></strong></a> on <a href="https://www.linkedin.com/company/switchgrocerycanada/"><strong><ins>LinkedIn</ins></strong></a>.</p><p>Visit <a href="https://www.switchgrocery.com/"><strong><ins>SwitchGrocery</ins></strong></a>for keto, paleo, vegan, and gluten-free groceries, recipes, and resources.</p><p>Thank you for listening! We come out with new episodes every Thursday, so stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#92 Jim Moore from OptimizeX Inc: Why We Prioritize Attribution</title>
			<itunes:title>#92 Jim Moore from OptimizeX Inc: Why We Prioritize Attribution</itunes:title>
			<pubDate>Thu, 03 Mar 2022 09:00:00 GMT</pubDate>
			<itunes:duration>27:04</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/344b7eb7-c617-40db-88b6-e4539a726afc/media.mp3" length="53272057" type="audio/mpeg"/>
			<guid isPermaLink="false">344b7eb7-c617-40db-88b6-e4539a726afc</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/92</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9ee</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkDGvQ8woiowJfgv/GDWten]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>92</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9ee.jpg"/>
			<description><![CDATA[<h1><strong>#92 Jim Moore from OptimizeX Inc: Why We Prioritize Attribution</strong></h1><p><a href="https://www.linkedin.com/in/jamesemooreii/"><strong><ins>Jim Moore</ins></strong></a> has been a marketing entrepreneur for over two decades. But 2016 marked his first venture into Shopify and Facebook ads. Quickly falling in love with the world of e-commerce, Jim became the Chief Marketing Officer of Celtic Knot Jewelry the following year. Ever the serial entrepreneur, Jim is now also the CEO of <a href="https://optimizex.io/"><strong><ins>OptimizeX Inc</ins></strong></a>.</p><p><strong>OptimizeX Inc</strong> is a Private Equity group that develops Ad Tech SaaS for real-time reporting, attribution, analytics, automation, and AI, to drive customer acquisition and optimize customer lifetime value (LTV).</p><p>Let’s see what Jim’s eclectic experiences can teach us about attribution and ensuring the best possible customer experience.</p><p>Tune in to hear <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a> and Jim discuss:</p><p>✔️ E-Commerce &amp; Creating a Positive Customer Experience</p><p>✔️ Facebook, iOS, and OptimizeX</p><p>✔️ Why is Attribution so Important?</p><p>E-Commerce and Creating a Positive Customer Experience</p><p>Before getting into Shopify and Facebook ads, Jim ran a 24 hour a day call center of almost 300 employees from 2009 to 2013. What’s his approach to customer support at his e-commerce store, Celtic Knot Jewelry, and within OptimizeX Inc?</p><p><em>“We look at customer support not as an expense, but as a profit center. It’s not so much support as it is creating a positive experience.”</em></p><p>Celtic Knot Jewelry goes the extra mile not only to ensure excellent brand-customer communication, but high-quality products, custom packaging, and gift-giving. Including a small gift bag with every order demonstrates care and attention to detail that shows a dedication to creating a positive customer experience.</p><p>A positive customer experience, Jim continues, goes further than the product you’re selling, the offers you’re promoting, and the creatives you use. All these things are critical, but it’s also about the way you manage a customer experience. Not just replying to social media comments straight away, but also privately messaging them thanking them for their comment, notifying them of your public reply to their comment, and providing further contact details.</p><p><em>“We treat every comment like a potential lead, we treat every engagement like a potential lead. This is how we cultivate the relationship with our audience.”</em></p><p>If a site visitor abandons their cart, they’ll get a phone call from Celtic Knot Jewelry after 15 minutes. The caller will address whatever reason the visitor has for cart abandonment. If, for example, the price seemed too high, they’ll offer a discount. If shipping is too expensive, they’ll offer free shipping.</p><p>Similarly, Celtic Knot Jewelry will also call a customer who has made a purchase. They’ll thank them for the order, verify their address, and confirm their order contents.</p><p>If anyone leaves a positive review, Celtic Knot Jewelry will reach out to the customer thanking them for the review, then offer a discount that they or their friends can use. To further extend their reach, the reviewer can actually earn 10% of whatever purchase their friends make.</p><p>All in all, 40% of Celtic Knot jewelry comes from their call center, 20% comes from email marketing, and 20% comes from SMS marketing.</p><p>Facebook, iOS, and OptimizeX Inc</p><p>When Jim and his team began building Optimize X Inc, it actually wasn’t supposed to be an attribution platform. It was originally conceived as a reporting and analytics platform.</p><p>Then Apple introduced their privacy updates in iOS 14.5, rendering the data inaccurate. This not only affected OptimizeX Inc, but it also affected Jim’s Shopify store. It was time for a new plan. Well, two new plans.</p><p>The first plan was to create a customer call center. Following up with customers via phone calls. These work to resolve issues such as abandoned carts and develop a relationship with the customer.</p><p><em>“Let’s go all-in on customer experience because if I can’t generate predictable results through Facebook, I’ve got to be able to recoup that elsewhere.”</em></p><p>The second plan concerned tracking. Once Apple began restricting third-party data, Jim recognized that it was time for first-party tracking.</p><p>Third-party tracking, Jim explains, means that you’re relying on a third party to track data for you. You use your script on their domain and you just get access to reporting and their dashboard. First-party tracking means that you track data on your own domain. Apple does not interfere with first-party data tracking. If they did, Shopify simply wouldn’t work.</p><p>Jim and his team, therefore, launched a server on their domain, creating a subdomain that tracks site visitor activity: how long they stay for, how far they scroll, what they click on, or if they watch a video. That data is then sent back to Facebook.</p><p>In developing this system, the OptimizeX Inc team realized that in order for all their tools to work, end to end analytics, automation, and AI, they needed to focus on attribution.</p><p><em>“It’s kind of like building a house. Getting the structure up takes no time at all. But it’s once you get the structure, the thing that takes time is finishing the house, getting all the fine details where you want it to make it your home.”</em></p><p>Optimize X Inc will be looking to keep the beta open through the end of March 2022 and make its official launch in April.</p><p>Why is Attribution So Important? (29:31)</p><p>Put simply, attribution identifies the touchpoints towards conversion. What series of actions does a customer take before converting. How important is each step?</p><p>As Daniel points out, attribution is a surprisingly underrated topic in e-commerce.</p><p>Cold audiences need data. The more customer data you can track, the more accurately Facebook can predict who you show your ads to. When you put your first-party data back into Facebook, your retargeting improves.</p><p>Jim advises anyone who is struggling with performance or attribution is to not think of Facebook as the be-all and end-all. It is not the only way to manage customer acquisition.</p><p>Focus on building a community. Engage with your audience. Understand their needs, wants, frustrations, and struggles. Produce products that speak to them a create the best customer experience you can.</p><p><em>“It’s great to get your data back to Facebook so that your ads perform predictably. But if things don’t work, there's always a solution. You just have to dig down and find it.”</em></p><p>Be the first to hear about OptimizeX Inc updates by following Jim on <a href="https://www.linkedin.com/in/jamesemooreii/"><strong><ins>LinkedIn</ins></strong></a>!</p><p>Thank you for listening! We come out with new episodes every Thursday, stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><strong>#92 Jim Moore from OptimizeX Inc: Why We Prioritize Attribution</strong></h1><p><a href="https://www.linkedin.com/in/jamesemooreii/"><strong><ins>Jim Moore</ins></strong></a> has been a marketing entrepreneur for over two decades. But 2016 marked his first venture into Shopify and Facebook ads. Quickly falling in love with the world of e-commerce, Jim became the Chief Marketing Officer of Celtic Knot Jewelry the following year. Ever the serial entrepreneur, Jim is now also the CEO of <a href="https://optimizex.io/"><strong><ins>OptimizeX Inc</ins></strong></a>.</p><p><strong>OptimizeX Inc</strong> is a Private Equity group that develops Ad Tech SaaS for real-time reporting, attribution, analytics, automation, and AI, to drive customer acquisition and optimize customer lifetime value (LTV).</p><p>Let’s see what Jim’s eclectic experiences can teach us about attribution and ensuring the best possible customer experience.</p><p>Tune in to hear <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel</ins></strong></a> and Jim discuss:</p><p>✔️ E-Commerce &amp; Creating a Positive Customer Experience</p><p>✔️ Facebook, iOS, and OptimizeX</p><p>✔️ Why is Attribution so Important?</p><p>E-Commerce and Creating a Positive Customer Experience</p><p>Before getting into Shopify and Facebook ads, Jim ran a 24 hour a day call center of almost 300 employees from 2009 to 2013. What’s his approach to customer support at his e-commerce store, Celtic Knot Jewelry, and within OptimizeX Inc?</p><p><em>“We look at customer support not as an expense, but as a profit center. It’s not so much support as it is creating a positive experience.”</em></p><p>Celtic Knot Jewelry goes the extra mile not only to ensure excellent brand-customer communication, but high-quality products, custom packaging, and gift-giving. Including a small gift bag with every order demonstrates care and attention to detail that shows a dedication to creating a positive customer experience.</p><p>A positive customer experience, Jim continues, goes further than the product you’re selling, the offers you’re promoting, and the creatives you use. All these things are critical, but it’s also about the way you manage a customer experience. Not just replying to social media comments straight away, but also privately messaging them thanking them for their comment, notifying them of your public reply to their comment, and providing further contact details.</p><p><em>“We treat every comment like a potential lead, we treat every engagement like a potential lead. This is how we cultivate the relationship with our audience.”</em></p><p>If a site visitor abandons their cart, they’ll get a phone call from Celtic Knot Jewelry after 15 minutes. The caller will address whatever reason the visitor has for cart abandonment. If, for example, the price seemed too high, they’ll offer a discount. If shipping is too expensive, they’ll offer free shipping.</p><p>Similarly, Celtic Knot Jewelry will also call a customer who has made a purchase. They’ll thank them for the order, verify their address, and confirm their order contents.</p><p>If anyone leaves a positive review, Celtic Knot Jewelry will reach out to the customer thanking them for the review, then offer a discount that they or their friends can use. To further extend their reach, the reviewer can actually earn 10% of whatever purchase their friends make.</p><p>All in all, 40% of Celtic Knot jewelry comes from their call center, 20% comes from email marketing, and 20% comes from SMS marketing.</p><p>Facebook, iOS, and OptimizeX Inc</p><p>When Jim and his team began building Optimize X Inc, it actually wasn’t supposed to be an attribution platform. It was originally conceived as a reporting and analytics platform.</p><p>Then Apple introduced their privacy updates in iOS 14.5, rendering the data inaccurate. This not only affected OptimizeX Inc, but it also affected Jim’s Shopify store. It was time for a new plan. Well, two new plans.</p><p>The first plan was to create a customer call center. Following up with customers via phone calls. These work to resolve issues such as abandoned carts and develop a relationship with the customer.</p><p><em>“Let’s go all-in on customer experience because if I can’t generate predictable results through Facebook, I’ve got to be able to recoup that elsewhere.”</em></p><p>The second plan concerned tracking. Once Apple began restricting third-party data, Jim recognized that it was time for first-party tracking.</p><p>Third-party tracking, Jim explains, means that you’re relying on a third party to track data for you. You use your script on their domain and you just get access to reporting and their dashboard. First-party tracking means that you track data on your own domain. Apple does not interfere with first-party data tracking. If they did, Shopify simply wouldn’t work.</p><p>Jim and his team, therefore, launched a server on their domain, creating a subdomain that tracks site visitor activity: how long they stay for, how far they scroll, what they click on, or if they watch a video. That data is then sent back to Facebook.</p><p>In developing this system, the OptimizeX Inc team realized that in order for all their tools to work, end to end analytics, automation, and AI, they needed to focus on attribution.</p><p><em>“It’s kind of like building a house. Getting the structure up takes no time at all. But it’s once you get the structure, the thing that takes time is finishing the house, getting all the fine details where you want it to make it your home.”</em></p><p>Optimize X Inc will be looking to keep the beta open through the end of March 2022 and make its official launch in April.</p><p>Why is Attribution So Important? (29:31)</p><p>Put simply, attribution identifies the touchpoints towards conversion. What series of actions does a customer take before converting. How important is each step?</p><p>As Daniel points out, attribution is a surprisingly underrated topic in e-commerce.</p><p>Cold audiences need data. The more customer data you can track, the more accurately Facebook can predict who you show your ads to. When you put your first-party data back into Facebook, your retargeting improves.</p><p>Jim advises anyone who is struggling with performance or attribution is to not think of Facebook as the be-all and end-all. It is not the only way to manage customer acquisition.</p><p>Focus on building a community. Engage with your audience. Understand their needs, wants, frustrations, and struggles. Produce products that speak to them a create the best customer experience you can.</p><p><em>“It’s great to get your data back to Facebook so that your ads perform predictably. But if things don’t work, there's always a solution. You just have to dig down and find it.”</em></p><p>Be the first to hear about OptimizeX Inc updates by following Jim on <a href="https://www.linkedin.com/in/jamesemooreii/"><strong><ins>LinkedIn</ins></strong></a>!</p><p>Thank you for listening! We come out with new episodes every Thursday, stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#91 Ronnie Teja from Branzio Watches: Scale Your E-Commerce to 8 Figures with SEO</title>
			<itunes:title>#91 Ronnie Teja from Branzio Watches: Scale Your E-Commerce to 8 Figures with SEO</itunes:title>
			<pubDate>Thu, 24 Feb 2022 09:00:00 GMT</pubDate>
			<itunes:duration>19:53</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/893c0e9f-1f48-4065-b9f0-ace56897d047/media.mp3" length="38811755" type="audio/mpeg"/>
			<guid isPermaLink="false">893c0e9f-1f48-4065-b9f0-ace56897d047</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/91</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9ef</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnqOO6Y7IeVZ5wgTLFSuNF9]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>90</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9ef.jpg"/>
			<description><![CDATA[<h1>#91 Ronnie Teja from Branzio Watches: Scale Your E-Commerce to 8 Figures with SEO</h1><p><a href="https://www.linkedin.com/in/ronniesteja/"><strong><ins>Ronnie Teja</ins></strong></a>is the Founder of <a href="https://branzio.com/"><strong><ins>Branzio Watches</ins></strong></a>. With over 15 years of experience in digital marketing all around the world, Ronnie knows a thing or two about building marketing strategies, building a business, and perseverance.</p><p>Tune in to hear Daniel and Ronnie discuss:</p><p>✔️ Ronnie’s Path to E-Commerce</p><p>✔️ Discovering the Importance of SEO</p><p>✔️ Is SEO Worth the Time?</p><p>✔️ The Value of Email Marketing</p><p>✔️ Advice for Entrepreneurs</p><p>Ronnie’s Path to E-Commerce</p><p>Ronnie is a ‘self-taught’ digital marketer, leading online marketing strategies for businesses around the world. After moving to Canada, Ronnie harnessed his marketing skills in work for HSBC, BestBuy, and SoftwareKing.</p><p>At 29 years old, Ronnie decided to invest his time in the watch market. Once he read that watch profit margins are ‘phenomenal’ he jumped right in!</p><p><em>“My focus from day one was to find the supply chain, the suppliers, the ops, and run a team that is far more efficient than I could be as an individual.”</em></p><p>Branzio Watches hire leading watchmakers and designers from around the world. Ronnie’s job is to harness global talent as efficiently as possible.</p><p><em>“I’m a generalist who is surrounded by extremely capable specialists.”</em></p><p>Discovering the Importance of SEO</p><p>Ronnie learned all about SEO through networking. If you’re in e-commerce, Ronnie highly recommends going to the yearly Chiang Mai SEO Conference in northern Thailand.</p><p><em>“You will be surrounded by some of the best people around and the friendliest people who are happy to talk about SEO.”</em></p><p>The Chiang Mai SEO conference is especially valuable in bringing together so many perspectives on SEO from different spaces in digital marketing. Ronnie’s self-taught SEO knowledge was based entirely on Google Paid ads, but over the last 7 years, he’s acquired several websites in the affiliate space. Learning about SEO in the affiliate space showed Ronnie what he needed to scale.</p><p>Ronnie favors a holistic approach to SEO. Networking with digital marketers across industries to explore how different platforms present different opportunities for SEO.</p><p>Is SEO Worth the Time?</p><p>To put it simply: yes. You just need to be patient.</p><p>Just as you need to have a paid strategy, a social media strategy, or an influencer strategy, you need an SEO strategy.</p><p>And if you’re worried about things taking too long? 4 years ago, Branzio Watches were getting 5000 visits per day, today they have around 2 million. And that's free organic traffic. That’s a lot of revenue. If you want to be an entrepreneur, Ronnie advises, you need to think of the long-term.</p><p>While prioritization varies from store to store, Ronnie says that paid ads, influencers, SEO, and email should be at the foundation of any e-commerce business. No one element of digital marketing (such as paid ads) is a get-rich-quick solution. A lucrative marketing strategy uses multiple channels. And it takes time.</p><p>The Value of Email Marketing</p><p><em>“Email is basically like free sales.”</em></p><p>Like Daniel, Ronnie is in love with Klaviyo. He’s even on their customer advisory board. 12% - 13% of total store revenue in Branzio Watches comes from email.</p><p><em>“So always keep an eye on how to grow your email list.”</em></p><p>A fantastic way to do that is through a quiz. If you’re looking for an example of what a great Shop Quiz looks like, Ronnie recommends checking out <a href="https://www.beardbrand.com/"><strong><ins>Beardbrand</ins></strong></a>. Their quiz recruits 600 - 1000 subscribers a week.</p><p>Advice for Entrepreneurs</p><p><em>“Perseverance, man, you need to persevere, don’t give up.”</em></p><p>Ronnie says that he truly found focus last year. He gave up drinking, started waking up at 5 am, and his life changed. He doesn't work 80 hours, he works a normal 30 - 35 hours a week, but his efficiency has skyrocketed. Ronnie isn’t a fan of the “100 hour working week” hustle culture.</p><p>Ronnie advises that people often make the mistake of thinking that if they follow one golden rule they’ll get there. Everyone is different. Most entrepreneurs have two of three qualities:</p><p>They’re very passionate about their idea.</p><p>They’re in the right place at the right time.</p><p>They put in years of work.</p><p>If you’re truly passionate about your idea, you’ll see it through to the end.</p><p>Check out <a href="https://branzio.com/"><strong><ins>Branzio Watches</ins></strong></a> and follow Ronnie on <a href="https://www.linkedin.com/in/ronniesteja/"><strong><ins>LinkedIn </ins></strong></a>for more great e-commerce advice.</p><p>Thank you for listening! We come out with new episodes every Thursday, stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#91 Ronnie Teja from Branzio Watches: Scale Your E-Commerce to 8 Figures with SEO</h1><p><a href="https://www.linkedin.com/in/ronniesteja/"><strong><ins>Ronnie Teja</ins></strong></a>is the Founder of <a href="https://branzio.com/"><strong><ins>Branzio Watches</ins></strong></a>. With over 15 years of experience in digital marketing all around the world, Ronnie knows a thing or two about building marketing strategies, building a business, and perseverance.</p><p>Tune in to hear Daniel and Ronnie discuss:</p><p>✔️ Ronnie’s Path to E-Commerce</p><p>✔️ Discovering the Importance of SEO</p><p>✔️ Is SEO Worth the Time?</p><p>✔️ The Value of Email Marketing</p><p>✔️ Advice for Entrepreneurs</p><p>Ronnie’s Path to E-Commerce</p><p>Ronnie is a ‘self-taught’ digital marketer, leading online marketing strategies for businesses around the world. After moving to Canada, Ronnie harnessed his marketing skills in work for HSBC, BestBuy, and SoftwareKing.</p><p>At 29 years old, Ronnie decided to invest his time in the watch market. Once he read that watch profit margins are ‘phenomenal’ he jumped right in!</p><p><em>“My focus from day one was to find the supply chain, the suppliers, the ops, and run a team that is far more efficient than I could be as an individual.”</em></p><p>Branzio Watches hire leading watchmakers and designers from around the world. Ronnie’s job is to harness global talent as efficiently as possible.</p><p><em>“I’m a generalist who is surrounded by extremely capable specialists.”</em></p><p>Discovering the Importance of SEO</p><p>Ronnie learned all about SEO through networking. If you’re in e-commerce, Ronnie highly recommends going to the yearly Chiang Mai SEO Conference in northern Thailand.</p><p><em>“You will be surrounded by some of the best people around and the friendliest people who are happy to talk about SEO.”</em></p><p>The Chiang Mai SEO conference is especially valuable in bringing together so many perspectives on SEO from different spaces in digital marketing. Ronnie’s self-taught SEO knowledge was based entirely on Google Paid ads, but over the last 7 years, he’s acquired several websites in the affiliate space. Learning about SEO in the affiliate space showed Ronnie what he needed to scale.</p><p>Ronnie favors a holistic approach to SEO. Networking with digital marketers across industries to explore how different platforms present different opportunities for SEO.</p><p>Is SEO Worth the Time?</p><p>To put it simply: yes. You just need to be patient.</p><p>Just as you need to have a paid strategy, a social media strategy, or an influencer strategy, you need an SEO strategy.</p><p>And if you’re worried about things taking too long? 4 years ago, Branzio Watches were getting 5000 visits per day, today they have around 2 million. And that's free organic traffic. That’s a lot of revenue. If you want to be an entrepreneur, Ronnie advises, you need to think of the long-term.</p><p>While prioritization varies from store to store, Ronnie says that paid ads, influencers, SEO, and email should be at the foundation of any e-commerce business. No one element of digital marketing (such as paid ads) is a get-rich-quick solution. A lucrative marketing strategy uses multiple channels. And it takes time.</p><p>The Value of Email Marketing</p><p><em>“Email is basically like free sales.”</em></p><p>Like Daniel, Ronnie is in love with Klaviyo. He’s even on their customer advisory board. 12% - 13% of total store revenue in Branzio Watches comes from email.</p><p><em>“So always keep an eye on how to grow your email list.”</em></p><p>A fantastic way to do that is through a quiz. If you’re looking for an example of what a great Shop Quiz looks like, Ronnie recommends checking out <a href="https://www.beardbrand.com/"><strong><ins>Beardbrand</ins></strong></a>. Their quiz recruits 600 - 1000 subscribers a week.</p><p>Advice for Entrepreneurs</p><p><em>“Perseverance, man, you need to persevere, don’t give up.”</em></p><p>Ronnie says that he truly found focus last year. He gave up drinking, started waking up at 5 am, and his life changed. He doesn't work 80 hours, he works a normal 30 - 35 hours a week, but his efficiency has skyrocketed. Ronnie isn’t a fan of the “100 hour working week” hustle culture.</p><p>Ronnie advises that people often make the mistake of thinking that if they follow one golden rule they’ll get there. Everyone is different. Most entrepreneurs have two of three qualities:</p><p>They’re very passionate about their idea.</p><p>They’re in the right place at the right time.</p><p>They put in years of work.</p><p>If you’re truly passionate about your idea, you’ll see it through to the end.</p><p>Check out <a href="https://branzio.com/"><strong><ins>Branzio Watches</ins></strong></a> and follow Ronnie on <a href="https://www.linkedin.com/in/ronniesteja/"><strong><ins>LinkedIn </ins></strong></a>for more great e-commerce advice.</p><p>Thank you for listening! We come out with new episodes every Thursday, stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#90 Francis Nayan from Stories & Copy: How to Use Storytelling to Make Your Brand Stand Out]]></title>
			<itunes:title><![CDATA[#90 Francis Nayan from Stories & Copy: How to Use Storytelling to Make Your Brand Stand Out]]></itunes:title>
			<pubDate>Thu, 17 Feb 2022 09:00:00 GMT</pubDate>
			<itunes:duration>28:40</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/5d39cb4c-9f00-43bb-877b-d160820fe836/media.mp3" length="56182476" type="audio/mpeg"/>
			<guid isPermaLink="false">5d39cb4c-9f00-43bb-877b-d160820fe836</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/90</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9f0</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jk90AiknqGzP8Ln/ET0fTFc]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>90</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9f0.jpg"/>
			<description><![CDATA[<h1>#90 Francis Nayan from Stories &amp; Copy: How to Use Storytelling to Make Your Brand Stand Out</h1><p>Copywriting is one of the most important skills of e-commerce marketing. So let’s take a deep dive into high-quality copywriting and how to incorporate effective storytelling into your email marketing.</p><p><a href="https://www.linkedin.com/in/francis-nayan-56284516a/#experience"><strong><ins>Francis Nayan</ins></strong></a> is a Direct Response Email Copywriter and Strategist for 7-8 Figure E-Commerce Companies. Francis specializes in automated behavior-driven emails that provide a steady stream of cash flow for e-commerce businesses around the world.</p><p>Daniel and Francis would like to give a shout-out to <a href="https://www.linkedin.com/in/joshua-chin-jl/?originalSubdomain=sg"><strong><ins>Joshua Chin</ins></strong></a>, <a href="https://www.linkedin.com/in/csababorzasi/?originalSubdomain=hu"><strong><ins>Csaba Borázi</ins></strong></a><strong>, </strong>and the <a href="https://chronos.agency/"><strong><ins>Chronus Creative Agency</ins></strong></a> for helping them get connected. Thanks, folks!</p><p>Tune in to hear Daniel and Francis discuss:</p><p>✔️ How did Francis Get Started in Copywriting?</p><p>✔️ How to Increase Conversions With a Personal Tone of Voice</p><p>✔️ How Do You Tell Stories in Emails?</p><p>✔️ How to Handle Customer Objections</p><p>✔️ How Long Should An Email Be?</p><p>How did Francis Get Started in Copywriting?</p><p>It all began in 2017. At the time, Francis was working as an English teacher in Budapest. He’d been in this role for one and a half years, and he wanted a change. When considering his options, Francis met a copywriter and an international meeting spot. Copywriting appealed to Francis as a career choice that would allow him to work remotely and travel.</p><p>From his first client on Upwork, Francis would take on various projects from emails to blog posts and website content until eventually he was hired by an e-commerce email marketing agency. Francis particularly enjoys the ‘instant gratification' from email marketing - seeing how well your work performs a mere few days after launch. That’s when began ‘niching down’ and taking on e-commerce clients.</p><p>Daniel and Francis agree that taking on feedback and understanding how customers are responding to your copy is crucial to professional development and success.</p><p>How to Improve Conversion with a Personal Tone of Voice</p><p>Authentic marketing has never been more important. Millennials and Gen Zs are particularly receptive to a personal and genuine style tone of voice (TOV).</p><p><em>“Nowadays, the buyers are smart. They know what boring templated jargon build copy looks like. They don’t have to be in marketing to know what that is. We have to give the customers credit.”</em></p><p>It’s important for the customer to feel like they’re having a one-to-one conversation while they’re reading your copy. Francis recalls one of his most important lessons from copywriting expert, John Carlton: pretend as if you’re talking to your friend at a bar. ‘Barroom copy’ reads more like offering advice to a friend rather than hard selling.</p><p>Naturally, this TOV works best with advanced segmentation, personalized automation, and top-notch design. In Francis’s words, that is ‘smart marketing’. Smart marketing for the smart consumer.</p><p>How Do You Tell Stories in Emails?</p><p>It goes without saying that marketing emails are shorter than landing pages. So how do you harness storytelling in such short-form content?</p><p>As Francis points out, e-commerce emails are limited to fewer than 500 words. Above all, stories show the transformation. To incorporate storytelling into your emails, you need to show how your product takes a customer from point A to point B. You don’t even need 300 words to do that. Most of this involves showcasing what makes your product unique and how it works better than that of your competitors. The more you demonstrate this transformation, the more you can simplify the copy.</p><p><em>“When I say storytelling, it’s not necessarily having that long narrative, it’s showing the transformation.”</em></p><p>It’s not just writing emails that promote a 20% discount, it’s showing the customer <em>why</em> they should use your discount code.</p><p>If you are going to go down the narrative route, Francis and Daniel recommend engaging your customers with a story told over a series of emails. AndréChaperon calls this the ‘Soap Opera Sequence’.</p><p>The ‘Soap Opera Sequence’ works best at around 5 emails with a call to action (CTA) on the third email. Customers will lose interest if the sequence is too long.</p><p>How to Handle Customer Objections</p><p>The best way to handle customer objections is to be upfront about them. Don’t hide the fact that there will be certain things your customers face, but that you have a solution to it. For example, “We realize some items will take some time to arrive. That’s why you can track your order every step of the way/we only charge X - amount for shipping.”</p><p>Always mention potential objections in the footer or P.S. Or dedicate an entire email to one. For example, “Worried your item won’t fit? Here’s our exchange policy.” Just make sure that your customers know that their objections are being taken care of.</p><p>How Long Should an Email Be?</p><p>Francis says that this all comes down to testing. Generally, don’t make it too long. Don’t have 300 - 400 words of copy with 10 - 20 product blocks.</p><p>The more expensive a product is, the more copy you’ll need.</p><p>Francis prefers ‘short, punchy copy’.</p><p><em>“People are just scrolling through their emails, and you want to stand out and get the point across pretty quick.”</em></p><p>Use short concise copy that tells a story of transformation.</p><p>For more fantastic advice on copywriting and marketing, be sure to follow Francis on <a href="https://www.linkedin.com/in/francis-nayan-56284516a/#experience"><strong><ins>LinkedIn</ins></strong></a> and check out our episode with <a href="https://www.linkedin.com/in/csababorzasi/?originalSubdomain=hu"><strong><ins>Csaba Borázi</ins></strong></a>, <a href="https://www.thebudaimedia.com/podcast/episode/19cf17df/11-why-copywriting-is-the-number-one-skill-to-ecommerce-marketing"><strong><ins>‘Why Copywriting is the Number One Skill in E-Commerce Marketing’</ins></strong></a>.</p><p>Thank you for listening! We come out with new episodes every Thursday, stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#90 Francis Nayan from Stories &amp; Copy: How to Use Storytelling to Make Your Brand Stand Out</h1><p>Copywriting is one of the most important skills of e-commerce marketing. So let’s take a deep dive into high-quality copywriting and how to incorporate effective storytelling into your email marketing.</p><p><a href="https://www.linkedin.com/in/francis-nayan-56284516a/#experience"><strong><ins>Francis Nayan</ins></strong></a> is a Direct Response Email Copywriter and Strategist for 7-8 Figure E-Commerce Companies. Francis specializes in automated behavior-driven emails that provide a steady stream of cash flow for e-commerce businesses around the world.</p><p>Daniel and Francis would like to give a shout-out to <a href="https://www.linkedin.com/in/joshua-chin-jl/?originalSubdomain=sg"><strong><ins>Joshua Chin</ins></strong></a>, <a href="https://www.linkedin.com/in/csababorzasi/?originalSubdomain=hu"><strong><ins>Csaba Borázi</ins></strong></a><strong>, </strong>and the <a href="https://chronos.agency/"><strong><ins>Chronus Creative Agency</ins></strong></a> for helping them get connected. Thanks, folks!</p><p>Tune in to hear Daniel and Francis discuss:</p><p>✔️ How did Francis Get Started in Copywriting?</p><p>✔️ How to Increase Conversions With a Personal Tone of Voice</p><p>✔️ How Do You Tell Stories in Emails?</p><p>✔️ How to Handle Customer Objections</p><p>✔️ How Long Should An Email Be?</p><p>How did Francis Get Started in Copywriting?</p><p>It all began in 2017. At the time, Francis was working as an English teacher in Budapest. He’d been in this role for one and a half years, and he wanted a change. When considering his options, Francis met a copywriter and an international meeting spot. Copywriting appealed to Francis as a career choice that would allow him to work remotely and travel.</p><p>From his first client on Upwork, Francis would take on various projects from emails to blog posts and website content until eventually he was hired by an e-commerce email marketing agency. Francis particularly enjoys the ‘instant gratification' from email marketing - seeing how well your work performs a mere few days after launch. That’s when began ‘niching down’ and taking on e-commerce clients.</p><p>Daniel and Francis agree that taking on feedback and understanding how customers are responding to your copy is crucial to professional development and success.</p><p>How to Improve Conversion with a Personal Tone of Voice</p><p>Authentic marketing has never been more important. Millennials and Gen Zs are particularly receptive to a personal and genuine style tone of voice (TOV).</p><p><em>“Nowadays, the buyers are smart. They know what boring templated jargon build copy looks like. They don’t have to be in marketing to know what that is. We have to give the customers credit.”</em></p><p>It’s important for the customer to feel like they’re having a one-to-one conversation while they’re reading your copy. Francis recalls one of his most important lessons from copywriting expert, John Carlton: pretend as if you’re talking to your friend at a bar. ‘Barroom copy’ reads more like offering advice to a friend rather than hard selling.</p><p>Naturally, this TOV works best with advanced segmentation, personalized automation, and top-notch design. In Francis’s words, that is ‘smart marketing’. Smart marketing for the smart consumer.</p><p>How Do You Tell Stories in Emails?</p><p>It goes without saying that marketing emails are shorter than landing pages. So how do you harness storytelling in such short-form content?</p><p>As Francis points out, e-commerce emails are limited to fewer than 500 words. Above all, stories show the transformation. To incorporate storytelling into your emails, you need to show how your product takes a customer from point A to point B. You don’t even need 300 words to do that. Most of this involves showcasing what makes your product unique and how it works better than that of your competitors. The more you demonstrate this transformation, the more you can simplify the copy.</p><p><em>“When I say storytelling, it’s not necessarily having that long narrative, it’s showing the transformation.”</em></p><p>It’s not just writing emails that promote a 20% discount, it’s showing the customer <em>why</em> they should use your discount code.</p><p>If you are going to go down the narrative route, Francis and Daniel recommend engaging your customers with a story told over a series of emails. AndréChaperon calls this the ‘Soap Opera Sequence’.</p><p>The ‘Soap Opera Sequence’ works best at around 5 emails with a call to action (CTA) on the third email. Customers will lose interest if the sequence is too long.</p><p>How to Handle Customer Objections</p><p>The best way to handle customer objections is to be upfront about them. Don’t hide the fact that there will be certain things your customers face, but that you have a solution to it. For example, “We realize some items will take some time to arrive. That’s why you can track your order every step of the way/we only charge X - amount for shipping.”</p><p>Always mention potential objections in the footer or P.S. Or dedicate an entire email to one. For example, “Worried your item won’t fit? Here’s our exchange policy.” Just make sure that your customers know that their objections are being taken care of.</p><p>How Long Should an Email Be?</p><p>Francis says that this all comes down to testing. Generally, don’t make it too long. Don’t have 300 - 400 words of copy with 10 - 20 product blocks.</p><p>The more expensive a product is, the more copy you’ll need.</p><p>Francis prefers ‘short, punchy copy’.</p><p><em>“People are just scrolling through their emails, and you want to stand out and get the point across pretty quick.”</em></p><p>Use short concise copy that tells a story of transformation.</p><p>For more fantastic advice on copywriting and marketing, be sure to follow Francis on <a href="https://www.linkedin.com/in/francis-nayan-56284516a/#experience"><strong><ins>LinkedIn</ins></strong></a> and check out our episode with <a href="https://www.linkedin.com/in/csababorzasi/?originalSubdomain=hu"><strong><ins>Csaba Borázi</ins></strong></a>, <a href="https://www.thebudaimedia.com/podcast/episode/19cf17df/11-why-copywriting-is-the-number-one-skill-to-ecommerce-marketing"><strong><ins>‘Why Copywriting is the Number One Skill in E-Commerce Marketing’</ins></strong></a>.</p><p>Thank you for listening! We come out with new episodes every Thursday, stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#89 Dale Bertrand from Fire&Spark: How to Increase Your Reach with Authority First SEO]]></title>
			<itunes:title><![CDATA[#89 Dale Bertrand from Fire&Spark: How to Increase Your Reach with Authority First SEO]]></itunes:title>
			<pubDate>Thu, 10 Feb 2022 19:40:37 GMT</pubDate>
			<itunes:duration>35:24</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/0714c702-83ef-4283-815f-0dfef91dd156/media.mp3" length="30939115" type="audio/mpeg"/>
			<guid isPermaLink="false">0714c702-83ef-4283-815f-0dfef91dd156</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/89</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9f1</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkuLnb76xB5sknSSwGL/JYM]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>89</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9f1.jpg"/>
			<description><![CDATA[<h1>#89 Dale Bertrand from Fire&amp;Spark: How to Increase Your Reach with Authority First SEO</h1><p>Want to increase your organic reach? Let’s talk Authority First SEO.</p><p><a href="https://www.linkedin.com/in/dalebertrand/"><strong><ins>Dale Bertrand </ins></strong></a>is an SEO Strategist, Keynote Speaker, Business Coach, and the Founder of <a href="https://www.fireandspark.com/"><strong><ins>Fire&amp;Spark</ins></strong></a>. Fire&amp;Spark is an SEO firm that helps e-commerce and B2B brands leverage Authority First SEO to double or even triple organic search revenue.</p><p>So, what is Authority First SEO anyway? Tune in to hear Dale and our CEO and podcast host, <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel Budai </ins></strong></a>discuss:</p><p>✔️ Becoming a Founder in Digital Marketing</p><p>✔️ What is Authority SEO?</p><p>✔️ Why Does Authority First SEO Perform Well on Google?</p><p>✔️ Purpose Driven SEO</p><p>✔️ Technical SEO</p><p>✔️ SEO Advice for E-Commerce Owners?</p><h2>Becoming a Founder in Digital Marketing</h2><p>Dale has a very technical background. After graduating from engineering school, Dale worked as a software developer for 20 years.</p><p>In 2008, Dale decided to switch over to digital marketing. He began as a freelancer then founded his SEO agency <strong>Fire&amp;Spark</strong>.</p><p>Fire&amp;Spark began as an office of 20 people in Boston. When the pandemic hit, they went remote and, like many agencies, never looked back. They’re now stretched across many time zones from Europe to the US.</p><p><em>“We focus on SEO. We’re SEO all day, every day.”</em></p><p>And many of Fire&amp;Spark’s clients are in e-commerce. Dale and his employees especially love working with mission-driven e-commerce brands.</p><p>Primarily, Fire&amp;Spark focuses on <strong>Authority First SEO</strong>.</p><h2>What is Authority First SEO?</h2><p>Authority First SEO makes brand authority the <strong>core focus</strong>. This means improving a website’s ability to post high-ranking content. Naturally, Fire&amp;Spark also focuses on the technical aspects of SEO, but the authority side of SEO really moves the needle. Authority First SEO can <strong>double </strong>or even <strong>triple </strong>your organic traffic.</p><p>Dale identifies 3 fundamentals of SEO:</p><ol><li>Building a <strong>high-functioning</strong> website where Google can index your site.</li><li><strong>Keyword visibility</strong>: targeting the right keywords and search intent so that you’re offering information or a product that people are actually looking for.</li><li><strong>Authority</strong>: building authority on Google so that your content is <strong>relevant</strong> to search intent. The reason why Google should choose your piece of content over your competitors' content.  </li></ol><h2>Why Does Authority First SEO Perform Well On Google?</h2><p>Dale says that Google search results used to be far easier to manipulate. When he was just starting in SEO, you could just put lots of keywords in an article or blog, whether they were relevant or not, and your content would be favored in search results.</p><p>Now, those manipulations are useless. Google’s AI is a lot better at understanding search queries. For example, if someone types in ‘3D printing service’, they are looking for someone to manufacture parts for them on a 3D printer. If someone types in ‘3D printer’ into Google, they’re looking to buy a 3D printer. Google’s AI is now really good at discerning between the two. In other words, <strong>understanding search intent</strong> and queries.</p><p><em>“Fundamentally, an AI search engine like Google is about predicting human behavior.”</em></p><p>And the Google search engine is <strong>learning</strong>. It’s not just showing us the best results, it’s learning from what we click on. If we click on a website do we stay there? Or do we come back immediately to Google and click on something else?</p><p>This means that Google is better than ever at classifying web pages and ranking which ones it should show.</p><p><em>“At the end of the day, it’s all about making sure that you’re targeting the right search intent instead of keywords.”</em></p><p>As a marketer, therefore, you need to know what your customers are searching for. Google’s AI is excellent at understanding what people are looking for and finding the right content. That content needs to be good enough to satisfy your customers' queries and make them <strong>stay</strong>.</p><p>Your customers won’t just be looking for your product or service, they’re looking for information related to your product or service. Namely any relevant <strong>pain points</strong> and <strong>problems</strong>. Knowing what your customers are searching for is what Dale calls ‘<strong>customer intimacy</strong>’.</p><p>Essentially, your authority on Google is improved with awesome content that your customers engage with.</p><h2>What is Purpose Driven SEO?</h2><p>Purpose driven SEO takes a top-down approach to SEO. Bottom-up focuses on all the technical signals that Google needs to see. Top-down focuses on your <strong>overarching marketing strategy</strong>.</p><p>This involves a <strong>close examination</strong> of your brand. What is remarkable about your brand? Do you have a story? Do you have a social mission? Stories are very powerful from an SEO perspective. Telling a compelling story makes for a great purpose driven SEO campaign.</p><p>Having a purpose is key to building authority content. It allows you to partner with like-minded individuals and organizations. This, in turn, creates more content via content partnerships and UGC (User Generated Content) because there’s a subject matter that you all care about. UGC is not created because customers want to help you sell more, it's created because they agree with your purpose.</p><p>Google wants to see brands that are either already established or are building momentum. Purpose driven SEO is crucial to establishing your brand.</p><h2>What About Technical SEO?</h2><p>While Dale focuses on Authority First SEO, he also recognizes the importance of technical SEO. The difference today is that platforms like Shopify, WordPress, and HubSpot make the technical aspects of SEO relatively simple.</p><p>The main technical focus, Dale says, should be on page speed. If your pages are too slow, Google can’t crawl or index your website.</p><p>From there, it’s all about establishing <strong>authority </strong>with relevant content that your customers engage with.</p><h2>What Advice Does Dale Have for E-Commerce Owners?</h2><p>Dale acknowledges that there is a lot of competition in e-commerce. So you need to establish whether your website has a <strong>content problem</strong> or an <strong>authority problem</strong>. Sometimes you need to address both, but usually, the emphasis should be on one or the other.</p><p>To establish SEO authority, carve out <strong>longtail keyword niches </strong>where you don’t have a ton of competition. If you already have some authority, make sure that you create content that addresses your customers’ <strong>pain points</strong>.</p><p>Dale also advises against what he terms as ‘inefficient content’. Writing articles is the hardest way to do content. FAQs are very efficient in getting your <strong>keywords </strong>in and satisfying <strong>top-of-the-funnel queries</strong>.</p><p>To learn more about SEO and driving traffic to your store, visit <a href="https://www.fireandspark.com/"><strong><ins>Fire&amp;Spark </ins></strong></a>and connect with Dale on <a href="https://www.linkedin.com/in/dalebertrand/"><strong><ins>LinkedIn</ins></strong></a><strong>.</strong></p><p>Thank you for listening! We come out with new episodes every Thursday, stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#89 Dale Bertrand from Fire&amp;Spark: How to Increase Your Reach with Authority First SEO</h1><p>Want to increase your organic reach? Let’s talk Authority First SEO.</p><p><a href="https://www.linkedin.com/in/dalebertrand/"><strong><ins>Dale Bertrand </ins></strong></a>is an SEO Strategist, Keynote Speaker, Business Coach, and the Founder of <a href="https://www.fireandspark.com/"><strong><ins>Fire&amp;Spark</ins></strong></a>. Fire&amp;Spark is an SEO firm that helps e-commerce and B2B brands leverage Authority First SEO to double or even triple organic search revenue.</p><p>So, what is Authority First SEO anyway? Tune in to hear Dale and our CEO and podcast host, <a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel Budai </ins></strong></a>discuss:</p><p>✔️ Becoming a Founder in Digital Marketing</p><p>✔️ What is Authority SEO?</p><p>✔️ Why Does Authority First SEO Perform Well on Google?</p><p>✔️ Purpose Driven SEO</p><p>✔️ Technical SEO</p><p>✔️ SEO Advice for E-Commerce Owners?</p><h2>Becoming a Founder in Digital Marketing</h2><p>Dale has a very technical background. After graduating from engineering school, Dale worked as a software developer for 20 years.</p><p>In 2008, Dale decided to switch over to digital marketing. He began as a freelancer then founded his SEO agency <strong>Fire&amp;Spark</strong>.</p><p>Fire&amp;Spark began as an office of 20 people in Boston. When the pandemic hit, they went remote and, like many agencies, never looked back. They’re now stretched across many time zones from Europe to the US.</p><p><em>“We focus on SEO. We’re SEO all day, every day.”</em></p><p>And many of Fire&amp;Spark’s clients are in e-commerce. Dale and his employees especially love working with mission-driven e-commerce brands.</p><p>Primarily, Fire&amp;Spark focuses on <strong>Authority First SEO</strong>.</p><h2>What is Authority First SEO?</h2><p>Authority First SEO makes brand authority the <strong>core focus</strong>. This means improving a website’s ability to post high-ranking content. Naturally, Fire&amp;Spark also focuses on the technical aspects of SEO, but the authority side of SEO really moves the needle. Authority First SEO can <strong>double </strong>or even <strong>triple </strong>your organic traffic.</p><p>Dale identifies 3 fundamentals of SEO:</p><ol><li>Building a <strong>high-functioning</strong> website where Google can index your site.</li><li><strong>Keyword visibility</strong>: targeting the right keywords and search intent so that you’re offering information or a product that people are actually looking for.</li><li><strong>Authority</strong>: building authority on Google so that your content is <strong>relevant</strong> to search intent. The reason why Google should choose your piece of content over your competitors' content.  </li></ol><h2>Why Does Authority First SEO Perform Well On Google?</h2><p>Dale says that Google search results used to be far easier to manipulate. When he was just starting in SEO, you could just put lots of keywords in an article or blog, whether they were relevant or not, and your content would be favored in search results.</p><p>Now, those manipulations are useless. Google’s AI is a lot better at understanding search queries. For example, if someone types in ‘3D printing service’, they are looking for someone to manufacture parts for them on a 3D printer. If someone types in ‘3D printer’ into Google, they’re looking to buy a 3D printer. Google’s AI is now really good at discerning between the two. In other words, <strong>understanding search intent</strong> and queries.</p><p><em>“Fundamentally, an AI search engine like Google is about predicting human behavior.”</em></p><p>And the Google search engine is <strong>learning</strong>. It’s not just showing us the best results, it’s learning from what we click on. If we click on a website do we stay there? Or do we come back immediately to Google and click on something else?</p><p>This means that Google is better than ever at classifying web pages and ranking which ones it should show.</p><p><em>“At the end of the day, it’s all about making sure that you’re targeting the right search intent instead of keywords.”</em></p><p>As a marketer, therefore, you need to know what your customers are searching for. Google’s AI is excellent at understanding what people are looking for and finding the right content. That content needs to be good enough to satisfy your customers' queries and make them <strong>stay</strong>.</p><p>Your customers won’t just be looking for your product or service, they’re looking for information related to your product or service. Namely any relevant <strong>pain points</strong> and <strong>problems</strong>. Knowing what your customers are searching for is what Dale calls ‘<strong>customer intimacy</strong>’.</p><p>Essentially, your authority on Google is improved with awesome content that your customers engage with.</p><h2>What is Purpose Driven SEO?</h2><p>Purpose driven SEO takes a top-down approach to SEO. Bottom-up focuses on all the technical signals that Google needs to see. Top-down focuses on your <strong>overarching marketing strategy</strong>.</p><p>This involves a <strong>close examination</strong> of your brand. What is remarkable about your brand? Do you have a story? Do you have a social mission? Stories are very powerful from an SEO perspective. Telling a compelling story makes for a great purpose driven SEO campaign.</p><p>Having a purpose is key to building authority content. It allows you to partner with like-minded individuals and organizations. This, in turn, creates more content via content partnerships and UGC (User Generated Content) because there’s a subject matter that you all care about. UGC is not created because customers want to help you sell more, it's created because they agree with your purpose.</p><p>Google wants to see brands that are either already established or are building momentum. Purpose driven SEO is crucial to establishing your brand.</p><h2>What About Technical SEO?</h2><p>While Dale focuses on Authority First SEO, he also recognizes the importance of technical SEO. The difference today is that platforms like Shopify, WordPress, and HubSpot make the technical aspects of SEO relatively simple.</p><p>The main technical focus, Dale says, should be on page speed. If your pages are too slow, Google can’t crawl or index your website.</p><p>From there, it’s all about establishing <strong>authority </strong>with relevant content that your customers engage with.</p><h2>What Advice Does Dale Have for E-Commerce Owners?</h2><p>Dale acknowledges that there is a lot of competition in e-commerce. So you need to establish whether your website has a <strong>content problem</strong> or an <strong>authority problem</strong>. Sometimes you need to address both, but usually, the emphasis should be on one or the other.</p><p>To establish SEO authority, carve out <strong>longtail keyword niches </strong>where you don’t have a ton of competition. If you already have some authority, make sure that you create content that addresses your customers’ <strong>pain points</strong>.</p><p>Dale also advises against what he terms as ‘inefficient content’. Writing articles is the hardest way to do content. FAQs are very efficient in getting your <strong>keywords </strong>in and satisfying <strong>top-of-the-funnel queries</strong>.</p><p>To learn more about SEO and driving traffic to your store, visit <a href="https://www.fireandspark.com/"><strong><ins>Fire&amp;Spark </ins></strong></a>and connect with Dale on <a href="https://www.linkedin.com/in/dalebertrand/"><strong><ins>LinkedIn</ins></strong></a><strong>.</strong></p><p>Thank you for listening! We come out with new episodes every Thursday, stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong><ins>Daniel's LinkedIn</ins></strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong><ins>Daniel's Facebook</ins></strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#88 Chloë Thomas from eCommerce MasterPlan: 5 Trends to Follow if You Want to Win at E-Commerce</title>
			<itunes:title>#88 Chloë Thomas from eCommerce MasterPlan: 5 Trends to Follow if You Want to Win at E-Commerce</itunes:title>
			<pubDate>Thu, 03 Feb 2022 09:00:00 GMT</pubDate>
			<itunes:duration>34:16</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/42c9f59f-3bfa-435c-ac2e-b3ceda1ec7e1/media.mp3" length="67421138" type="audio/mpeg"/>
			<guid isPermaLink="false">42c9f59f-3bfa-435c-ac2e-b3ceda1ec7e1</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/88</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9f2</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlRMiVETHM40szTzVuFna+e]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>88</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9f2.jpg"/>
			<description><![CDATA[<p>We’re very excited to welcome <a href="https://www.linkedin.com/in/chloethomasecommerce/"><strong>Chloë Thomas</strong></a> to our 88th episode of The Ecom Show. Chloë is a keynote speaker, bestselling author, and Founder of the award-winning <a href="https://ecommercemasterplan.com/podcast/"><strong>eCommerce MasterPlan podcast</strong></a>.</p><p>Tune in to hear Chloë and our CEO and podcast host, <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai </strong></a>discuss:</p><p>✔️ How Did Chloë Begin in E-Commerce?</p><p>✔️ How Has E-Commerce Changed in 20 Years?</p><p>✔️ Trend #1: Zero-Party Data</p><p>✔️ Trend #2 Selling Where the Customer Wants to Buy</p><p>✔️ Trend #3 Why the Message Beats the Medium</p><p>✔️ Trend #4 Partnership Marketing</p><p>✔️ Trend #5 The Path to Net Zero</p><p>How Did Chloë Begin in E-Commerce?</p><p>Chloë’s e-commerce journey when she began working for a UK high street and catalog retailer. Specifically, optimizing their website and digital marketing.</p><p>Back in the early 2000s, Chloë led the e-commerce for a group of mail-order brands. Building their first <strong>website</strong>, implementing their <strong>email campaigns</strong>, setting up <strong>Google ads</strong>, etc. From there, Chloë  created an online marketing agency that she ran for 10 years.</p><p>Now? She’s a globally recognized e-commerce thought leader.</p><p><em>“I am incredibly lucky to get to think, speak, and write, on the subject of e-commerce.”</em></p><p>How Has E-Commerce Changed Over the Last 20 Years?</p><p>Chloë has been in e-commerce for almost <strong>20 years</strong>. So it’s safe to say that she’s seen a lot of changes!</p><p>The biggest change Chloë identifies is that the software has become more <strong>accessible</strong>. While the barriers to entry are lower, this has actually made things more difficult. E-commerce owners need to do a lot more to stand out from the competition.</p><p><em>“The successful people are the ones who work out what they should do and actually deliver on it. So in many ways, nothing’s changed. And in some ways, everything’s changed.”</em></p><p>This year, Chloë predicts that these <strong>5 areas of change</strong> will guide the future of e-commerce.</p><ol><li>Zero Party Data</li><li>Selling Were the Customer Wants to Buy</li><li>Message Beats the Medium</li><li>Partnership Marketing</li><li>Embrace the Path to Net Zero</li></ol><p>Trend 1: Zero-Party Data</p><p>Zero Party Data is data collected directly from the consumer. In other words, <strong>permission-based marketing</strong>. This is usually collected via <strong>shop quizzes</strong> or <strong>surveys</strong>. And Chloë is a big fan.</p><p><em>“It’s marketing done well. As a pure trained marketer, I love it when marketing is done properly.”</em></p><p>Chloë stipulates that zero-party data drives results for two key reasons:</p><ol><li><strong>Personalization</strong></li></ol><p>Zero-party data allows e-commerce owners to send out more <strong>personalized</strong>, <strong>content-driven </strong>marketing that resonates with their customers.</p><ol><li><strong>Engages </strong>the customers</li></ol><p>Quizzes and surveys engage the customers. Neuromarketers have identified that if human beings feel like if they have had some <strong>input </strong>in the creation of something, they are more likely to back it. In the case of zero-party data, backing it is buying it.</p><p>Trend 2: Selling Where the Customer Wants to Buy</p><p>Chloë describes this trend as an amalgamation of several online shopping trends.Consumers are increasingly buying online. In games, on marketplaces, on social media, Messenger chats, WhatsApp. Consumers are making purchases from pretty much anywhere you can think of online.</p><p>This opens up a whole new world of processes. Understanding what it means to sell on TikTok, WhatsApp, or Pinterest, for example, requires a deep understanding of the platforms. Every one of these channels has its process that e-commerce owners need to learn about and integrate into their stores.</p><p>All these marketplaces open up or tap into a new customer niche. Vegan marketplaces are very popular, for example. Net-zero marketplaces are opening up. Recently, Chloë recorded a podcast episode with a company that’s creating a marketplace for disabled consumers. This is a huge untapped market for many online businesses.</p><p>Chloë’s advice for keeping up with this trend is to have a <strong>tech stack</strong> that enables you to adapt quickly. Make sure your product information is in a format that allows you to fire it out to different places quickly. Keep track of your <strong>inventory system</strong>. Have a <strong>marketing team </strong>that's ready to twist and pivot.</p><p><em>“The biggest lesson of 2020 was that if you had the right tech stack, life was a lot easier.”</em></p><p>Trend 3: Message Beats the Medium</p><p>In the world of the smart consumer, your marketing needs to be <strong>creative</strong>.</p><p>Chloë says that there’s a consumer desire for <strong>connection</strong>. They want to know the story behind the product that makes sense to them. To know that their decision to buy aligns with their morals. Secondly, there is huge <strong>competition</strong>. To stand out, you need to be engaging with the consumer and have great creative marketing <strong>across channels</strong>. Your marketing team needs analytical creative people who understand great copy and design.</p><p>Trend 4: Partnership Marketing</p><p>If creative marketing is not your strong suit, Chloë advises investing in <strong>partnership marketing</strong>.</p><p>In influencer marketing, the brand owns the right to use the creative marketing that their influencer creates.</p><p>Anything you can do with someone that your customers trust is very powerful. It enables your brand to get in front of a good audience and get someone else to create creative marketing.</p><p>Affiliate marketing harnesses partners who will promote your brand for a commission.</p><p>You can also turn your <strong>customers into advocates</strong> through a <strong>loyalty program</strong> or a <strong>customer referral incentive scheme</strong>. The start of the year, Chloë, advises, is the best time to do it.</p><p>Trend 5: Getting on the Path to Net Zero</p><p>Increasingly customers are pushing for <strong>sustainability</strong>, government pressure is on, and as Chloë puts it,</p><p><em>“Quite frankly, it’s the right thing to do for the planet.”</em></p><p>E-commerce industries still have a lot of work to do on the path to net-zero. It’s something to start talking about and get excited about. Evaluate the impact your e-commerce has on the environment and work on <strong>reducing waste</strong> and your <strong>carbon footprint </strong>as much as you can.</p><p>For even more fantastic advice on how to win at e-commerce this year, check out Chloë’s <a href="https://ecommercemasterplan.com/podcast/"><strong>eCommerce Master Plan Podcast</strong></a>, her <a href="https://keepoptimising.com/"><strong>Keep Optimizing Marketing Podcast</strong></a>, visit <a href="https://chloethomas.com/"><strong>chloethomas.com</strong></a> or follow Chloë on <a href="https://www.linkedin.com/in/chloethomasecommerce/"><strong>LinkedIn</strong></a>.</p><p>Thank you for listening! We come out with new episodes every Thursday, stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>We’re very excited to welcome <a href="https://www.linkedin.com/in/chloethomasecommerce/"><strong>Chloë Thomas</strong></a> to our 88th episode of The Ecom Show. Chloë is a keynote speaker, bestselling author, and Founder of the award-winning <a href="https://ecommercemasterplan.com/podcast/"><strong>eCommerce MasterPlan podcast</strong></a>.</p><p>Tune in to hear Chloë and our CEO and podcast host, <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai </strong></a>discuss:</p><p>✔️ How Did Chloë Begin in E-Commerce?</p><p>✔️ How Has E-Commerce Changed in 20 Years?</p><p>✔️ Trend #1: Zero-Party Data</p><p>✔️ Trend #2 Selling Where the Customer Wants to Buy</p><p>✔️ Trend #3 Why the Message Beats the Medium</p><p>✔️ Trend #4 Partnership Marketing</p><p>✔️ Trend #5 The Path to Net Zero</p><p>How Did Chloë Begin in E-Commerce?</p><p>Chloë’s e-commerce journey when she began working for a UK high street and catalog retailer. Specifically, optimizing their website and digital marketing.</p><p>Back in the early 2000s, Chloë led the e-commerce for a group of mail-order brands. Building their first <strong>website</strong>, implementing their <strong>email campaigns</strong>, setting up <strong>Google ads</strong>, etc. From there, Chloë  created an online marketing agency that she ran for 10 years.</p><p>Now? She’s a globally recognized e-commerce thought leader.</p><p><em>“I am incredibly lucky to get to think, speak, and write, on the subject of e-commerce.”</em></p><p>How Has E-Commerce Changed Over the Last 20 Years?</p><p>Chloë has been in e-commerce for almost <strong>20 years</strong>. So it’s safe to say that she’s seen a lot of changes!</p><p>The biggest change Chloë identifies is that the software has become more <strong>accessible</strong>. While the barriers to entry are lower, this has actually made things more difficult. E-commerce owners need to do a lot more to stand out from the competition.</p><p><em>“The successful people are the ones who work out what they should do and actually deliver on it. So in many ways, nothing’s changed. And in some ways, everything’s changed.”</em></p><p>This year, Chloë predicts that these <strong>5 areas of change</strong> will guide the future of e-commerce.</p><ol><li>Zero Party Data</li><li>Selling Were the Customer Wants to Buy</li><li>Message Beats the Medium</li><li>Partnership Marketing</li><li>Embrace the Path to Net Zero</li></ol><p>Trend 1: Zero-Party Data</p><p>Zero Party Data is data collected directly from the consumer. In other words, <strong>permission-based marketing</strong>. This is usually collected via <strong>shop quizzes</strong> or <strong>surveys</strong>. And Chloë is a big fan.</p><p><em>“It’s marketing done well. As a pure trained marketer, I love it when marketing is done properly.”</em></p><p>Chloë stipulates that zero-party data drives results for two key reasons:</p><ol><li><strong>Personalization</strong></li></ol><p>Zero-party data allows e-commerce owners to send out more <strong>personalized</strong>, <strong>content-driven </strong>marketing that resonates with their customers.</p><ol><li><strong>Engages </strong>the customers</li></ol><p>Quizzes and surveys engage the customers. Neuromarketers have identified that if human beings feel like if they have had some <strong>input </strong>in the creation of something, they are more likely to back it. In the case of zero-party data, backing it is buying it.</p><p>Trend 2: Selling Where the Customer Wants to Buy</p><p>Chloë describes this trend as an amalgamation of several online shopping trends.Consumers are increasingly buying online. In games, on marketplaces, on social media, Messenger chats, WhatsApp. Consumers are making purchases from pretty much anywhere you can think of online.</p><p>This opens up a whole new world of processes. Understanding what it means to sell on TikTok, WhatsApp, or Pinterest, for example, requires a deep understanding of the platforms. Every one of these channels has its process that e-commerce owners need to learn about and integrate into their stores.</p><p>All these marketplaces open up or tap into a new customer niche. Vegan marketplaces are very popular, for example. Net-zero marketplaces are opening up. Recently, Chloë recorded a podcast episode with a company that’s creating a marketplace for disabled consumers. This is a huge untapped market for many online businesses.</p><p>Chloë’s advice for keeping up with this trend is to have a <strong>tech stack</strong> that enables you to adapt quickly. Make sure your product information is in a format that allows you to fire it out to different places quickly. Keep track of your <strong>inventory system</strong>. Have a <strong>marketing team </strong>that's ready to twist and pivot.</p><p><em>“The biggest lesson of 2020 was that if you had the right tech stack, life was a lot easier.”</em></p><p>Trend 3: Message Beats the Medium</p><p>In the world of the smart consumer, your marketing needs to be <strong>creative</strong>.</p><p>Chloë says that there’s a consumer desire for <strong>connection</strong>. They want to know the story behind the product that makes sense to them. To know that their decision to buy aligns with their morals. Secondly, there is huge <strong>competition</strong>. To stand out, you need to be engaging with the consumer and have great creative marketing <strong>across channels</strong>. Your marketing team needs analytical creative people who understand great copy and design.</p><p>Trend 4: Partnership Marketing</p><p>If creative marketing is not your strong suit, Chloë advises investing in <strong>partnership marketing</strong>.</p><p>In influencer marketing, the brand owns the right to use the creative marketing that their influencer creates.</p><p>Anything you can do with someone that your customers trust is very powerful. It enables your brand to get in front of a good audience and get someone else to create creative marketing.</p><p>Affiliate marketing harnesses partners who will promote your brand for a commission.</p><p>You can also turn your <strong>customers into advocates</strong> through a <strong>loyalty program</strong> or a <strong>customer referral incentive scheme</strong>. The start of the year, Chloë, advises, is the best time to do it.</p><p>Trend 5: Getting on the Path to Net Zero</p><p>Increasingly customers are pushing for <strong>sustainability</strong>, government pressure is on, and as Chloë puts it,</p><p><em>“Quite frankly, it’s the right thing to do for the planet.”</em></p><p>E-commerce industries still have a lot of work to do on the path to net-zero. It’s something to start talking about and get excited about. Evaluate the impact your e-commerce has on the environment and work on <strong>reducing waste</strong> and your <strong>carbon footprint </strong>as much as you can.</p><p>For even more fantastic advice on how to win at e-commerce this year, check out Chloë’s <a href="https://ecommercemasterplan.com/podcast/"><strong>eCommerce Master Plan Podcast</strong></a>, her <a href="https://keepoptimising.com/"><strong>Keep Optimizing Marketing Podcast</strong></a>, visit <a href="https://chloethomas.com/"><strong>chloethomas.com</strong></a> or follow Chloë on <a href="https://www.linkedin.com/in/chloethomasecommerce/"><strong>LinkedIn</strong></a>.</p><p>Thank you for listening! We come out with new episodes every Thursday, stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#87 Daniel Budai from Budai Media: 3 More Tools to Scale Your E-Commerce</title>
			<itunes:title>#87 Daniel Budai from Budai Media: 3 More Tools to Scale Your E-Commerce</itunes:title>
			<pubDate>Thu, 27 Jan 2022 09:00:00 GMT</pubDate>
			<itunes:duration>26:35</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/69ad155b-553b-4db4-8a94-a872b13086d8/media.mp3" length="51969648" type="audio/mpeg"/>
			<guid isPermaLink="false">69ad155b-553b-4db4-8a94-a872b13086d8</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/87</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9f3</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmbNy+EvpN4Ew1Q8n/bB2fL]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>87</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9f3.jpg"/>
			<description><![CDATA[<p>#87 Daniel Budai from Budai Media: 3 More Tools to Scale Your E-Commerce</p><p>We’re building quite the e-commerce toolbox here!</p><p>For episode 87 of The Ecom Show, our CEO and podcast host Daniel Budai takes a look at:</p><p>✔️ 3 More Tools to Scale Your E-Commerce</p><p>✔️ Entrepreneurship</p><p>✔️ Advice from Dan Kennedy and Tim Ferriss</p><p>Let’s dive straight in.</p><p>3 More Tools to Scale Your E-Commerce</p><p><strong>VideoWise</strong></p><p>If you want to keep up with the rise of<strong> social commerce</strong>, <a href="https://www.videowise.com/"><strong>VideoWise</strong></a>should be your go-to software tool.</p><p>VideoWise allows e-commerce owners to connect their Shopify store with TikTok, Instagram, Facebook, and other social media channels to add product review videos and other forms of user-generated content (UGC).</p><p>E-commerce owners are also free to upload videos from their libraries.</p><p>VideoWise significantly increases conversion rates for e-commerce stores on both desktop and mobile. On average, if you have 250,000 website visitors, VideoWise increases your revenue by<strong> $20,000</strong>. That’s almost <strong>10¢ per visitor</strong>.</p><p>As for pricing, they only charge<strong> $49 per month</strong> and 2% of direct video sales. A direct video sale is when a customer converts within your product video. If they watch the video and buy your product elsewhere, this does not constitute a direct sale.</p><p>Their <strong>analytical tools</strong> are also top-notch. On your analytics page, you can see the number of views for each video, average watch times, direct sales, and more.</p><p>The Founder and CEO of VideoWise, <a href="https://www.linkedin.com/in/claudiucioba/"><strong>Claudiu Cioba</strong></a> prides himself on being transparent about conversion. Take a look at what he has to say about honest attribution models in episode #74 of The Ecom Show: <a href="https://www.youtube.com/watch?v=PpgA5M_TWKM&amp;t=185s"><strong>How to Use Video on Your Shopify Store Without Slowing Site Speed</strong></a>.</p><p>VideoWise is an excellent tool for increasing conversions, engagement, and harnessing UGC without slowing down your website.</p><p>Daniel highly recommends <a href="https://www.videowise.com/"><strong>checking it out</strong></a>.</p><p><strong>FreeCashFlow.io </strong>Daniel cannot emphasize enough the importance of having a good accountant for your e-commerce, or even any business.</p><p>If your e-commerce is in the US, Daniel recommends checking out <a href="https://www.freecashflow.io/"><strong>FreeCashFlow.io</strong></a>. FreeCashFlow.io are absolute experts on <strong>bookkeeping</strong> and <strong>tax planning</strong>. Here are just a couple of examples of how you can save money with proper tax planning:</p><p>Startup Cost Deduction This startup cost allows US entrepreneurs to claim a deduction of up to <strong>$5000</strong> for any business cost up until the point their business is created.</p><p>This includes product research, travel, and work with lawyers and accountants. You just need to keep your receipts and documentation.</p><p>Home Office Deduction</p><p>There are two ways you can claim a tax deduction from running your business at home.</p><p>The first way is the Simplified Calculated Method in which the highest deduction available is $1500.</p><p>The second method is more complicated but lucrative: The Actual Expenses Method.</p><p>The actual expense method takes the square footage of your office space as a percentage of your total home. Your tax deduction can then cover whatever cost is included in that percentage. That includes rent, mortgage, or even repair maintenance. The biggest deduction FreeCashFlow.io has claimed for their client using this method is <strong>$14,000</strong>.</p><p>For more tax advice, check out Daniel’s podcast episode with the Co-Founder of FreeCashFlow.io: <a href="https://www.youtube.com/watch?v=-jwkU8rCGOw"><strong>Tax Planning and Deductions All E-Commerce Owners Should Know About</strong></a>.</p><p><strong>OptinMonster</strong></p><p>Daniel is a huge fan of <a href="https://optinmonster.com/"><strong>OptinMonster</strong></a>. When he began his email marketing career in 2018, OptinMonster was the first pop up tool he ever used. And he’s still using it today!</p><p>Despite testing many pop up tools over the years, (Privy, Klaviyo’s pop up feature, OptiMonk), OptinMonster always comes out on top.</p><p>OptinMonster stands out with its<strong> multiple customization </strong>options. Including lightbox pop ups, floating bars, scroll boxes, exit-intent pop ups, and more.</p><p>With its integration with Google Analytics, on-site retargeting and personalization, lead segmentation, exit-intent technology, purchase history, and advanced traffic redirection, OptinMonster is a great tool to use if you want to increase your conversions without spamming your visitors. Returning visitors, for example, will see a different pop up to new visitors. This provides a more <strong>personalized </strong>and <strong>optimized </strong>experience for your customers.</p><p>At Budai Media, we see pop up conversion rates as high as 10 - 20% using OptinMonster.</p><p>Check out our case study: <a href="https://www.thebudaimedia.com/1m-revenue-generated-using-klaviyo-email-marketing"><strong>Over $1.2 Million Generated Using Klaviyo Email Marketing</strong></a> to see how you can use OptinMonster pop ups to generate revenue for your store.</p><p>Some Thoughts on Entrepreneurship</p><p>Last week, Daniel asked his LinkedIn, Facebook, Twitter, and Instagram followers a question:</p><p>How many years ago did you launch your business?</p><p>Over <strong>100 people</strong> responded, many with their own stories to tell. Entrepreneurship is not always easy in the beginning. But once you gain some traction and success, looking back to your humble beginnings can be a beautiful thing.</p><p>Daniel’s question put him in contact with some people he hasn’t spoken to in years. When you look for it, there is a thriving community of business owners ready and willing to help each other out.</p><p>Reflections from Dan Kennedy and Tim Ferriss</p><p><em>“The company that can spend the most to acquire a customer wins.”</em></p><p>- Dan Kennedy</p><p>Dan Kennedy is an absolute legend in direct response marketing, but Daniel believes that there’s more to acquiring customers than money. If you <strong>understand the buyer persona</strong> better than your competitors, you can still win. Even if you have less money.</p><p><strong>Gymshark</strong>, for example, began in 2013 as a relatively tiny competitor to other sports brands such as Nike, Adidas, and Puma. Its Founder and CEO, Ben Francis, identified a niche that his competitors had failed to fit. In other words, he sought to serve his buyer persona. While Gymshark is not as huge as Nike just yet, it grew exponentially over a few short years, valuing at over<strong> $1.45</strong> billion in 2022. It’s safe to say that Gymshark hasn’t been suffocated by its competition.</p><p><em>“What we fear doing most is usually what we most need to do.”</em></p><ul><li>Tim Ferriss</li></ul><p>Now, this is something Daniel agrees with! Take a moment to think about your deepest fears. That’s the first step in addressing them.</p><p>Daniel’s biggest fears are deep water and heights. And guess what he has planned? Deep diving, sky diving, and mountain climbing!</p><p>Feeling the fear and doing it anyway is not only a huge <strong>confidence boost</strong>, it trains you to power through difficult situations.</p><p>If you liked this episode of The Ecom Show, please feel free to leave any comments you have on our <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong>YouTube channel</strong></a>, contact Daniel on <a href="https://www.linkedin.com/in/budaidaney/"><strong>LinkedIn</strong></a>, or check out <a href="https://www.thebudaimedia.com/podcast"><strong>another episode</strong></a>!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#87 Daniel Budai from Budai Media: 3 More Tools to Scale Your E-Commerce</p><p>We’re building quite the e-commerce toolbox here!</p><p>For episode 87 of The Ecom Show, our CEO and podcast host Daniel Budai takes a look at:</p><p>✔️ 3 More Tools to Scale Your E-Commerce</p><p>✔️ Entrepreneurship</p><p>✔️ Advice from Dan Kennedy and Tim Ferriss</p><p>Let’s dive straight in.</p><p>3 More Tools to Scale Your E-Commerce</p><p><strong>VideoWise</strong></p><p>If you want to keep up with the rise of<strong> social commerce</strong>, <a href="https://www.videowise.com/"><strong>VideoWise</strong></a>should be your go-to software tool.</p><p>VideoWise allows e-commerce owners to connect their Shopify store with TikTok, Instagram, Facebook, and other social media channels to add product review videos and other forms of user-generated content (UGC).</p><p>E-commerce owners are also free to upload videos from their libraries.</p><p>VideoWise significantly increases conversion rates for e-commerce stores on both desktop and mobile. On average, if you have 250,000 website visitors, VideoWise increases your revenue by<strong> $20,000</strong>. That’s almost <strong>10¢ per visitor</strong>.</p><p>As for pricing, they only charge<strong> $49 per month</strong> and 2% of direct video sales. A direct video sale is when a customer converts within your product video. If they watch the video and buy your product elsewhere, this does not constitute a direct sale.</p><p>Their <strong>analytical tools</strong> are also top-notch. On your analytics page, you can see the number of views for each video, average watch times, direct sales, and more.</p><p>The Founder and CEO of VideoWise, <a href="https://www.linkedin.com/in/claudiucioba/"><strong>Claudiu Cioba</strong></a> prides himself on being transparent about conversion. Take a look at what he has to say about honest attribution models in episode #74 of The Ecom Show: <a href="https://www.youtube.com/watch?v=PpgA5M_TWKM&amp;t=185s"><strong>How to Use Video on Your Shopify Store Without Slowing Site Speed</strong></a>.</p><p>VideoWise is an excellent tool for increasing conversions, engagement, and harnessing UGC without slowing down your website.</p><p>Daniel highly recommends <a href="https://www.videowise.com/"><strong>checking it out</strong></a>.</p><p><strong>FreeCashFlow.io </strong>Daniel cannot emphasize enough the importance of having a good accountant for your e-commerce, or even any business.</p><p>If your e-commerce is in the US, Daniel recommends checking out <a href="https://www.freecashflow.io/"><strong>FreeCashFlow.io</strong></a>. FreeCashFlow.io are absolute experts on <strong>bookkeeping</strong> and <strong>tax planning</strong>. Here are just a couple of examples of how you can save money with proper tax planning:</p><p>Startup Cost Deduction This startup cost allows US entrepreneurs to claim a deduction of up to <strong>$5000</strong> for any business cost up until the point their business is created.</p><p>This includes product research, travel, and work with lawyers and accountants. You just need to keep your receipts and documentation.</p><p>Home Office Deduction</p><p>There are two ways you can claim a tax deduction from running your business at home.</p><p>The first way is the Simplified Calculated Method in which the highest deduction available is $1500.</p><p>The second method is more complicated but lucrative: The Actual Expenses Method.</p><p>The actual expense method takes the square footage of your office space as a percentage of your total home. Your tax deduction can then cover whatever cost is included in that percentage. That includes rent, mortgage, or even repair maintenance. The biggest deduction FreeCashFlow.io has claimed for their client using this method is <strong>$14,000</strong>.</p><p>For more tax advice, check out Daniel’s podcast episode with the Co-Founder of FreeCashFlow.io: <a href="https://www.youtube.com/watch?v=-jwkU8rCGOw"><strong>Tax Planning and Deductions All E-Commerce Owners Should Know About</strong></a>.</p><p><strong>OptinMonster</strong></p><p>Daniel is a huge fan of <a href="https://optinmonster.com/"><strong>OptinMonster</strong></a>. When he began his email marketing career in 2018, OptinMonster was the first pop up tool he ever used. And he’s still using it today!</p><p>Despite testing many pop up tools over the years, (Privy, Klaviyo’s pop up feature, OptiMonk), OptinMonster always comes out on top.</p><p>OptinMonster stands out with its<strong> multiple customization </strong>options. Including lightbox pop ups, floating bars, scroll boxes, exit-intent pop ups, and more.</p><p>With its integration with Google Analytics, on-site retargeting and personalization, lead segmentation, exit-intent technology, purchase history, and advanced traffic redirection, OptinMonster is a great tool to use if you want to increase your conversions without spamming your visitors. Returning visitors, for example, will see a different pop up to new visitors. This provides a more <strong>personalized </strong>and <strong>optimized </strong>experience for your customers.</p><p>At Budai Media, we see pop up conversion rates as high as 10 - 20% using OptinMonster.</p><p>Check out our case study: <a href="https://www.thebudaimedia.com/1m-revenue-generated-using-klaviyo-email-marketing"><strong>Over $1.2 Million Generated Using Klaviyo Email Marketing</strong></a> to see how you can use OptinMonster pop ups to generate revenue for your store.</p><p>Some Thoughts on Entrepreneurship</p><p>Last week, Daniel asked his LinkedIn, Facebook, Twitter, and Instagram followers a question:</p><p>How many years ago did you launch your business?</p><p>Over <strong>100 people</strong> responded, many with their own stories to tell. Entrepreneurship is not always easy in the beginning. But once you gain some traction and success, looking back to your humble beginnings can be a beautiful thing.</p><p>Daniel’s question put him in contact with some people he hasn’t spoken to in years. When you look for it, there is a thriving community of business owners ready and willing to help each other out.</p><p>Reflections from Dan Kennedy and Tim Ferriss</p><p><em>“The company that can spend the most to acquire a customer wins.”</em></p><p>- Dan Kennedy</p><p>Dan Kennedy is an absolute legend in direct response marketing, but Daniel believes that there’s more to acquiring customers than money. If you <strong>understand the buyer persona</strong> better than your competitors, you can still win. Even if you have less money.</p><p><strong>Gymshark</strong>, for example, began in 2013 as a relatively tiny competitor to other sports brands such as Nike, Adidas, and Puma. Its Founder and CEO, Ben Francis, identified a niche that his competitors had failed to fit. In other words, he sought to serve his buyer persona. While Gymshark is not as huge as Nike just yet, it grew exponentially over a few short years, valuing at over<strong> $1.45</strong> billion in 2022. It’s safe to say that Gymshark hasn’t been suffocated by its competition.</p><p><em>“What we fear doing most is usually what we most need to do.”</em></p><ul><li>Tim Ferriss</li></ul><p>Now, this is something Daniel agrees with! Take a moment to think about your deepest fears. That’s the first step in addressing them.</p><p>Daniel’s biggest fears are deep water and heights. And guess what he has planned? Deep diving, sky diving, and mountain climbing!</p><p>Feeling the fear and doing it anyway is not only a huge <strong>confidence boost</strong>, it trains you to power through difficult situations.</p><p>If you liked this episode of The Ecom Show, please feel free to leave any comments you have on our <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong>YouTube channel</strong></a>, contact Daniel on <a href="https://www.linkedin.com/in/budaidaney/"><strong>LinkedIn</strong></a>, or check out <a href="https://www.thebudaimedia.com/podcast"><strong>another episode</strong></a>!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#86 Daniel Budai from Budai Media: 3 Must-Have Tools to Scale Your E-Commerce</title>
			<itunes:title>#86 Daniel Budai from Budai Media: 3 Must-Have Tools to Scale Your E-Commerce</itunes:title>
			<pubDate>Thu, 20 Jan 2022 09:00:00 GMT</pubDate>
			<itunes:duration>21:20</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/e43fbdbe-ea10-4b1d-b786-663418214ebe/media.mp3" length="41920644" type="audio/mpeg"/>
			<guid isPermaLink="false">e43fbdbe-ea10-4b1d-b786-663418214ebe</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/86</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9f4</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkyV17SfhaSRyx87IJ0vpI/]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>86</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9f4.jpg"/>
			<description><![CDATA[<p>Let’s talk scaling, marketing, and friendship. (It turns out that there <em>are</em> friends in business).</p><p>For episode 86 of The Ecom Show, our CEO and podcast host Daniel Budai takes a deep dive into:</p><p>✔️ 3 Must-Have Tools to Scale Your E-Commerce</p><p>✔️ Friendship in Business</p><p>✔️ What Marketing Channels Should You Try This Year?</p><p>✔️Advice from Jeff Bezos &amp; David Bebee</p><p>Let’s go!</p><p>3 Must-Have Tools to Scale Your E-Commerce </p><p><strong>Recart</strong></p><p><a href="https://recart.com/"><strong>Recart</strong></a> streamlines Facebook Messenger and SMS marketing with <strong>automated flows</strong>, <strong>opt-in tools</strong>, and software <strong>integrations</strong>.</p><p>Take a look at how we made <a href="https://www.thebudaimedia.com/how-we-made-18-of-a-pod-store-s-mon"><strong>18% </strong>of a print-on-demand store’s monthly revenue</a> with Recart. Recart allowed us to connect a Messenger welcome flow with a popup, thus <strong>tripling </strong>our client’s opt-in rate. Generally, opt-in rates tend to be higher on Messenger than with email.</p><p>For our client in pet e-commerce, we used Recart to<a href="https://www.thebudaimedia.com/how-we-doubled-the-worth-of-messeng"> <strong>triple </strong>our client’s <strong>monthly revenue</strong> </a>from Messenger.</p><p>Daniel highly recommends Recart for e-commerce owners, even if you’re just starting out. Their basic plan is very <strong>affordable </strong>and their pricing increases as your business grows.</p><p><strong>Shopify</strong><a href="https://www.shopify.co.uk/"><strong>Shopify </strong></a>doesn’t need a big introduction. As the fastest-growing e-commerce platform in the last six years, over <strong>2 million online</strong> <strong>stores </strong>use Shopify as of 2022.</p><p>Unlike BigCommerce and WooCommerce, Shopify takes care of your website domain. This means that you don’t have to deal with any domain admin, but it also means that your website can be shut down by Shopify if your store inadvertently runs into any legal issues.</p><p>Like Recart, Shopify is also very <strong>affordable</strong>. Its pricing begins at $29 and increases as your e-commerce store grows.</p><p>Plus, Shopify apps allow you to integrate e-commerce software such as Zipify One Click Upsell, Reconvert, Klaviyo, and many more.</p><p><strong>Shopify themes</strong> are also a cheap way to improve <strong>optimization</strong>. They are by no means a single solution to conversion rate optimization, but they are helpful if you’re just starting out with a tight budget.</p><p>We’re proud members of Shopify’s partner program. Take a look at how we can help optimize your Shopify store <a href="https://www.thebudaimedia.com/"><strong>here</strong></a>.</p><p><strong>Octane AI</strong></p><p><a href="https://www.octaneai.com/"><strong>Octane AI</strong></a> began as a Messenger chatbot platform. In 2021, they quickly realized how important <strong>zero-party data</strong> would be to e-commerce, and introduced two new incredible features:1. <strong>Shop Quiz</strong></p><p>Shop Quiz collects zero-party data (data voluntarily given by the customer) to <strong>personalize product recommendations</strong> and build a detailed <strong>buyer persona</strong>. 2. <strong>Conversational Popups</strong> Conversational popups allow you to collect <strong>email</strong>, <strong>SMS</strong>, and <strong>Messenger opt-ins</strong> by asking customers about their needs and preferences. And the personalization doesn’t stop there. Octane AI integrates with <strong>Klaviyo </strong>so that you can not only personalize your welcome flows, but also all future communications with your customers. If you want to learn a <strong>ton</strong> about your customers and drastically improve your SMS and email marketing and their shopping experience, Octane AI is the tool to use. Friendship in Business Business is not all about being cut-throat. <strong>Bob Iger</strong>, who was the CEO of Disney for 15 years talks about the importance of friendship and staying in touch with your emotions in his book, <a href="https://www.amazon.co.uk/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091"><em>The Ride of a Lifetime</em></a>.While conferences are often about serious networking, don’t be afraid to have some fun and make some friends. Thriving in business is a wonderful experience to share.</p><p>Poll: What Marketing Channels Should You Try This Year?</p><p>Last week, Daniel asked his followers: What Marketing Channel Will You Try in 2022? And the results are in!</p><p>Over half of the respondents on LinkedIn said that they would try <strong>TikTok</strong>.</p><p>It’s safe to say that TikTok is really hot right now. In light of the iOS 14 and iOS 15 updates, many e-commerce owners do not trust Facebook as much as they once did. Plus, TikTok is thriving as a <strong>Gen Z </strong>platform. It’s a very different user experience from Facebook and Instagram, and it’s easy to consume a lot of content in a short space of time. Daniel predicts that TikTok will be bigger than any other social media platform in a couple of years.</p><p>Advice from Jeff Bezos and David Beebe </p><p>“It’s hard to find things that won’t sell online.”</p><ul><li>Jeff Bezos, Founder &amp; CEO of Amazon </li></ul><p>If you’re just starting out in e-commerce, take some advice from someone who’s been in the industry for over 25 years. Almost anything can be sold online. It’s about putting in the time and work to learn how.</p><p>“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”</p><ul><li>David Beebe, Founder and CEO of Storified Brands </li></ul><p>Even when advertising your brand, try not to make everything about you. Talk about your <strong>clients </strong>and <strong>partners</strong>, <strong>interview </strong>other people in your field, <strong>engage </strong>with your audience.</p><p>If you liked this episode of The Ecom Show, please feel free to leave any comments you have on our <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong>YouTube channel</strong></a>, contact Daniel on <a href="https://www.linkedin.com/in/budaidaney/"><strong>LinkedIn</strong></a>, or check out <a href="https://www.thebudaimedia.com/podcast"><strong>another episode</strong></a>!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Let’s talk scaling, marketing, and friendship. (It turns out that there <em>are</em> friends in business).</p><p>For episode 86 of The Ecom Show, our CEO and podcast host Daniel Budai takes a deep dive into:</p><p>✔️ 3 Must-Have Tools to Scale Your E-Commerce</p><p>✔️ Friendship in Business</p><p>✔️ What Marketing Channels Should You Try This Year?</p><p>✔️Advice from Jeff Bezos &amp; David Bebee</p><p>Let’s go!</p><p>3 Must-Have Tools to Scale Your E-Commerce </p><p><strong>Recart</strong></p><p><a href="https://recart.com/"><strong>Recart</strong></a> streamlines Facebook Messenger and SMS marketing with <strong>automated flows</strong>, <strong>opt-in tools</strong>, and software <strong>integrations</strong>.</p><p>Take a look at how we made <a href="https://www.thebudaimedia.com/how-we-made-18-of-a-pod-store-s-mon"><strong>18% </strong>of a print-on-demand store’s monthly revenue</a> with Recart. Recart allowed us to connect a Messenger welcome flow with a popup, thus <strong>tripling </strong>our client’s opt-in rate. Generally, opt-in rates tend to be higher on Messenger than with email.</p><p>For our client in pet e-commerce, we used Recart to<a href="https://www.thebudaimedia.com/how-we-doubled-the-worth-of-messeng"> <strong>triple </strong>our client’s <strong>monthly revenue</strong> </a>from Messenger.</p><p>Daniel highly recommends Recart for e-commerce owners, even if you’re just starting out. Their basic plan is very <strong>affordable </strong>and their pricing increases as your business grows.</p><p><strong>Shopify</strong><a href="https://www.shopify.co.uk/"><strong>Shopify </strong></a>doesn’t need a big introduction. As the fastest-growing e-commerce platform in the last six years, over <strong>2 million online</strong> <strong>stores </strong>use Shopify as of 2022.</p><p>Unlike BigCommerce and WooCommerce, Shopify takes care of your website domain. This means that you don’t have to deal with any domain admin, but it also means that your website can be shut down by Shopify if your store inadvertently runs into any legal issues.</p><p>Like Recart, Shopify is also very <strong>affordable</strong>. Its pricing begins at $29 and increases as your e-commerce store grows.</p><p>Plus, Shopify apps allow you to integrate e-commerce software such as Zipify One Click Upsell, Reconvert, Klaviyo, and many more.</p><p><strong>Shopify themes</strong> are also a cheap way to improve <strong>optimization</strong>. They are by no means a single solution to conversion rate optimization, but they are helpful if you’re just starting out with a tight budget.</p><p>We’re proud members of Shopify’s partner program. Take a look at how we can help optimize your Shopify store <a href="https://www.thebudaimedia.com/"><strong>here</strong></a>.</p><p><strong>Octane AI</strong></p><p><a href="https://www.octaneai.com/"><strong>Octane AI</strong></a> began as a Messenger chatbot platform. In 2021, they quickly realized how important <strong>zero-party data</strong> would be to e-commerce, and introduced two new incredible features:1. <strong>Shop Quiz</strong></p><p>Shop Quiz collects zero-party data (data voluntarily given by the customer) to <strong>personalize product recommendations</strong> and build a detailed <strong>buyer persona</strong>. 2. <strong>Conversational Popups</strong> Conversational popups allow you to collect <strong>email</strong>, <strong>SMS</strong>, and <strong>Messenger opt-ins</strong> by asking customers about their needs and preferences. And the personalization doesn’t stop there. Octane AI integrates with <strong>Klaviyo </strong>so that you can not only personalize your welcome flows, but also all future communications with your customers. If you want to learn a <strong>ton</strong> about your customers and drastically improve your SMS and email marketing and their shopping experience, Octane AI is the tool to use. Friendship in Business Business is not all about being cut-throat. <strong>Bob Iger</strong>, who was the CEO of Disney for 15 years talks about the importance of friendship and staying in touch with your emotions in his book, <a href="https://www.amazon.co.uk/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091"><em>The Ride of a Lifetime</em></a>.While conferences are often about serious networking, don’t be afraid to have some fun and make some friends. Thriving in business is a wonderful experience to share.</p><p>Poll: What Marketing Channels Should You Try This Year?</p><p>Last week, Daniel asked his followers: What Marketing Channel Will You Try in 2022? And the results are in!</p><p>Over half of the respondents on LinkedIn said that they would try <strong>TikTok</strong>.</p><p>It’s safe to say that TikTok is really hot right now. In light of the iOS 14 and iOS 15 updates, many e-commerce owners do not trust Facebook as much as they once did. Plus, TikTok is thriving as a <strong>Gen Z </strong>platform. It’s a very different user experience from Facebook and Instagram, and it’s easy to consume a lot of content in a short space of time. Daniel predicts that TikTok will be bigger than any other social media platform in a couple of years.</p><p>Advice from Jeff Bezos and David Beebe </p><p>“It’s hard to find things that won’t sell online.”</p><ul><li>Jeff Bezos, Founder &amp; CEO of Amazon </li></ul><p>If you’re just starting out in e-commerce, take some advice from someone who’s been in the industry for over 25 years. Almost anything can be sold online. It’s about putting in the time and work to learn how.</p><p>“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”</p><ul><li>David Beebe, Founder and CEO of Storified Brands </li></ul><p>Even when advertising your brand, try not to make everything about you. Talk about your <strong>clients </strong>and <strong>partners</strong>, <strong>interview </strong>other people in your field, <strong>engage </strong>with your audience.</p><p>If you liked this episode of The Ecom Show, please feel free to leave any comments you have on our <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong>YouTube channel</strong></a>, contact Daniel on <a href="https://www.linkedin.com/in/budaidaney/"><strong>LinkedIn</strong></a>, or check out <a href="https://www.thebudaimedia.com/podcast"><strong>another episode</strong></a>!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#85 Daniel Budai from Budai Media: Scale Your E-Commerce With These 3 Digital Marketing Tools</title>
			<itunes:title>#85 Daniel Budai from Budai Media: Scale Your E-Commerce With These 3 Digital Marketing Tools</itunes:title>
			<pubDate>Thu, 13 Jan 2022 09:00:00 GMT</pubDate>
			<itunes:duration>30:50</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/33ca1ad9-13d9-4c21-8530-43a86395558b/media.mp3" length="29287699" type="audio/mpeg"/>
			<guid isPermaLink="false">33ca1ad9-13d9-4c21-8530-43a86395558b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/85</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9f5</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmp5Wl55S43VvoPwjK801Vb]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>85</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9f5.jpg"/>
			<description><![CDATA[<p>#85 Daniel Budai from Budai Media: Scale Your E-Commerce With These 3 Digital Marketing Tools</p><p>Our CEO and podcast host Daniel Budai is back with more tips and tricks for scaling your e-commerce in 2022.</p><p>This week, Daniel takes us through:</p><p>✔️ 3 Digital Marketing Software Tools You Need in 2022</p><p>✔️ 3 Marketing Personalities We all Could Learn From</p><p>✔️ An Introduction WhatsApp Marketing</p><p>✔️ Motivational Musings</p><p>Let’s dive right in!</p><p>3 Digital Marketing Software Tools You Need in 2022 </p><p><strong>PushOwl</strong></p><p>PushOwl is the most popular push-notification platform. And for a good reason!</p><p>PushOwl is used by over <strong>20,000</strong> Shopify stores and it’s very budget-friendly. Your first 500 push notifications are <strong>free</strong>. From there, Push Owl is between $19 - $50 a month for up to <strong>30,000 messages </strong>per month. Considering the return on investment (ROI) for push notifications, this is a great deal.</p><p>One limitation of push notifications is that they do not work on iOS and iPhones. If the majority of your visitors are using iPhones (as opposed to desktop or tablets) it may not be worth your while to use PushOwl.</p><p>Push notifications are fantastic for browse abandonments, abandoned carts, and shipping notifications. If using push notifications for sales events, namely flash sales, Daniel recommends only targeting your <strong>engaged customers</strong>. Take care not to spam your visitors, this will decrease your website conversion rate.</p><p>Naturally, you should always ensure your customers have <strong>opted in </strong>for push notifications. PushOwl never sends notifications without your customers’ consent.</p><p>If you have a Shopify store, Daniel highly recommends PushOwl as your push notification platform of choice.</p><p><strong>ReConvert </strong>If you’re looking to really level up your <strong>conversion rate optimization</strong> (CRO), ReConvert is the place to go.</p><p>ReConvert allows e-commerce owners to optimize their post-purchase <strong>‘Thank You’ page</strong>. Features include upsells, time-sensitive offers, product recommendations, and <strong>surveys</strong>. As we know, surveys are invaluable for collecting <strong>zero-party data</strong>. Plus, ReConvert integrates with Klaviyo. This means that you can set up personalized email flows (birthday flows, for example) based on data collected from your ‘Thank You’ page.</p><p>Daniel also recommends filming and uploading up a ‘Thank You’ video to either your ‘Thank You’ page or post-purchase email. Genuinely thanking your customers (don’t use this video to upsell) builds <strong>trust </strong>in your brand.</p><p>Another fantastic thing about ReConvert is its <strong>accessibility</strong>. Its visual builder is fantastic for setting up <strong>sales funnels</strong> and flows. Check out their video on how to set up post-purchase funnels for your e-commerce <a href="https://www.youtube.com/watch?v=bzaz2XYgACM"><strong>here</strong></a>.</p><p><strong>Klaviyo</strong></p><p>Klaviyo is the best tool for e-commerce email marketing. In fact, it’s our <a href="https://www.thebudaimedia.com/million-generated-using-klaviyo"><strong>go-to tool</strong></a>at Budai Media.</p><p>There are a few email marketing platforms out there, but Klaviyo’s<strong> data analytics</strong> sets it apart from its competitors. Its AI is advanced enough to predict not only your customers’ <strong>expected dates of next order</strong> but also their <strong>lifetime value</strong>. The most powerful email marketing is founded on close data analysis and advanced list segmentation.</p><p>So what are the downsides? Klaviyo is expensive. More expensive than its two key competitors, Mailchimp and Drip. In this instance, however, you get what you pay for. Daniel advises that once your store revenue reaches <strong>$10,000 - $20,000</strong> a month Klaviyo is by far your best option.</p><p>Klaviyo’s help center is also very easy to navigate. Check it out <a href="https://help.klaviyo.com/hc/en-us"><strong>here</strong></a>.</p><p>3 Marketing Personalities We All Could Learn From </p><p><strong>Dan Kennedy</strong></p><p>We’re off to a fantastic start with a renowned marketing strategist, Dan Kennedy. Kennedy has authored <strong>32 books</strong>, including his ‘No BS’ series, ‘Why Advertising Fails’, and ‘Speak to Sell’. He has study groups in over <strong>100 cities</strong>.</p><p>When it comes to direct response marketing Dan Kennedy is your man. Check out his work on <a href="https://www.amazon.co.uk/kindle-dbs/entity/author/B000AP7EBS?_encoding=UTF8&amp;offset=0&amp;pageSize=12&amp;searchAlias=stripbooks&amp;sort=author-sidecar-rank&amp;page=2&amp;langFilter=default#formatSelectorHeader"><strong>Amazon</strong></a>.</p><p><strong>David Ogilvy</strong></p><p>What couldn’t we learn from the “<strong>Father of Advertising</strong>” David Ogilvy? Ogilvy is revered for his highly successful advertising campaigns for <strong>Rolls Royce</strong>, <strong>Dove</strong>, and <strong>Shell </strong>in the mid 20th century.</p><p>Ogilvy’s dedication to <strong>customer research </strong>and <strong>measuring market results </strong>led to his incredible success. Failing to measure your results, Ogilvy advised, is one of the worst mistakes you can make. Now that we’re in the digital age, it’s far easier to measure market results than it was in Ogilvy’s heyday. You can never have too much data analysis!</p><p><strong>Gary Halbert</strong></p><p>Gary Helbert is a copywriting celebrity and probably the biggest influencer on direct response copywriting. His AIDA model: attention, interest, desire, and action is to trace the customer journey across marketing channels.</p><p>Helbert wrote a series of enlightening letters to his son on advertising, business, and psychology. They’re available online, and Daniel highly recommends<a href="https://www.thegaryhalbertletter.com/"><strong>checking them out</strong></a>.</p><p>WhatsApp Marketing Last week, Daniel asked his followers a question: Have you ever tried WhatsApp marketing? </p><p>To his surprise, the response was, overwhelmingly, “No”.</p><p>WhatsApp marketing is much like <strong>Messenger marketing</strong>. It’s owned by Facebook, and it’s great for building trust with your customers. Daniel advises against using the same tone for Messenger and WhatsApp as you would for your emails. WhatsApp is for <strong>communication </strong>with your customers - don’t bombard them with sales messages and make sure that you are <strong>quick to reply </strong>to any inquiries they may have.</p><p>Over the coming weeks, Daniel will continue research into the somewhat untapped world of WhatsApp marketing. In the meantime, check out <a href="https://www.superlemon.xyz/"><strong>SuperLemon </strong></a>and <a href="https://www.sirena.app/en-us/"><strong>Sirena</strong></a>to get started on the platform.</p><p>Motivational Musings </p><p>It wouldn’t be a Daniel Budai Master Show without a few of Daniel’s favorite quotations!</p><p><em>“Quality is never an accident. It is always the result of intelligent effort.”</em></p><ul><li>John Ruskin   </li></ul><p>Quality takes time and work. It can take years, sometimes even decades.</p><p><em>“Be so good they can’t ignore you.”</em></p><ul><li>Steve Martin   </li></ul><p>Never take being ignored personally, Just work on getting there.</p><p>If you liked this episode of The Ecom Show, please feel free to leave any comments you have on our <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong>YouTube channel</strong></a>, contact Daniel on <a href="https://www.linkedin.com/in/budaidaney/"><strong>LinkedIn</strong></a>, or check out <a href="https://www.thebudaimedia.com/podcast"><strong>another episode</strong></a>!</p><p>Watch this space for Daniel’s very own <strong>e-commerce playbook for a successful 2022</strong> coming out very soon!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#85 Daniel Budai from Budai Media: Scale Your E-Commerce With These 3 Digital Marketing Tools</p><p>Our CEO and podcast host Daniel Budai is back with more tips and tricks for scaling your e-commerce in 2022.</p><p>This week, Daniel takes us through:</p><p>✔️ 3 Digital Marketing Software Tools You Need in 2022</p><p>✔️ 3 Marketing Personalities We all Could Learn From</p><p>✔️ An Introduction WhatsApp Marketing</p><p>✔️ Motivational Musings</p><p>Let’s dive right in!</p><p>3 Digital Marketing Software Tools You Need in 2022 </p><p><strong>PushOwl</strong></p><p>PushOwl is the most popular push-notification platform. And for a good reason!</p><p>PushOwl is used by over <strong>20,000</strong> Shopify stores and it’s very budget-friendly. Your first 500 push notifications are <strong>free</strong>. From there, Push Owl is between $19 - $50 a month for up to <strong>30,000 messages </strong>per month. Considering the return on investment (ROI) for push notifications, this is a great deal.</p><p>One limitation of push notifications is that they do not work on iOS and iPhones. If the majority of your visitors are using iPhones (as opposed to desktop or tablets) it may not be worth your while to use PushOwl.</p><p>Push notifications are fantastic for browse abandonments, abandoned carts, and shipping notifications. If using push notifications for sales events, namely flash sales, Daniel recommends only targeting your <strong>engaged customers</strong>. Take care not to spam your visitors, this will decrease your website conversion rate.</p><p>Naturally, you should always ensure your customers have <strong>opted in </strong>for push notifications. PushOwl never sends notifications without your customers’ consent.</p><p>If you have a Shopify store, Daniel highly recommends PushOwl as your push notification platform of choice.</p><p><strong>ReConvert </strong>If you’re looking to really level up your <strong>conversion rate optimization</strong> (CRO), ReConvert is the place to go.</p><p>ReConvert allows e-commerce owners to optimize their post-purchase <strong>‘Thank You’ page</strong>. Features include upsells, time-sensitive offers, product recommendations, and <strong>surveys</strong>. As we know, surveys are invaluable for collecting <strong>zero-party data</strong>. Plus, ReConvert integrates with Klaviyo. This means that you can set up personalized email flows (birthday flows, for example) based on data collected from your ‘Thank You’ page.</p><p>Daniel also recommends filming and uploading up a ‘Thank You’ video to either your ‘Thank You’ page or post-purchase email. Genuinely thanking your customers (don’t use this video to upsell) builds <strong>trust </strong>in your brand.</p><p>Another fantastic thing about ReConvert is its <strong>accessibility</strong>. Its visual builder is fantastic for setting up <strong>sales funnels</strong> and flows. Check out their video on how to set up post-purchase funnels for your e-commerce <a href="https://www.youtube.com/watch?v=bzaz2XYgACM"><strong>here</strong></a>.</p><p><strong>Klaviyo</strong></p><p>Klaviyo is the best tool for e-commerce email marketing. In fact, it’s our <a href="https://www.thebudaimedia.com/million-generated-using-klaviyo"><strong>go-to tool</strong></a>at Budai Media.</p><p>There are a few email marketing platforms out there, but Klaviyo’s<strong> data analytics</strong> sets it apart from its competitors. Its AI is advanced enough to predict not only your customers’ <strong>expected dates of next order</strong> but also their <strong>lifetime value</strong>. The most powerful email marketing is founded on close data analysis and advanced list segmentation.</p><p>So what are the downsides? Klaviyo is expensive. More expensive than its two key competitors, Mailchimp and Drip. In this instance, however, you get what you pay for. Daniel advises that once your store revenue reaches <strong>$10,000 - $20,000</strong> a month Klaviyo is by far your best option.</p><p>Klaviyo’s help center is also very easy to navigate. Check it out <a href="https://help.klaviyo.com/hc/en-us"><strong>here</strong></a>.</p><p>3 Marketing Personalities We All Could Learn From </p><p><strong>Dan Kennedy</strong></p><p>We’re off to a fantastic start with a renowned marketing strategist, Dan Kennedy. Kennedy has authored <strong>32 books</strong>, including his ‘No BS’ series, ‘Why Advertising Fails’, and ‘Speak to Sell’. He has study groups in over <strong>100 cities</strong>.</p><p>When it comes to direct response marketing Dan Kennedy is your man. Check out his work on <a href="https://www.amazon.co.uk/kindle-dbs/entity/author/B000AP7EBS?_encoding=UTF8&amp;offset=0&amp;pageSize=12&amp;searchAlias=stripbooks&amp;sort=author-sidecar-rank&amp;page=2&amp;langFilter=default#formatSelectorHeader"><strong>Amazon</strong></a>.</p><p><strong>David Ogilvy</strong></p><p>What couldn’t we learn from the “<strong>Father of Advertising</strong>” David Ogilvy? Ogilvy is revered for his highly successful advertising campaigns for <strong>Rolls Royce</strong>, <strong>Dove</strong>, and <strong>Shell </strong>in the mid 20th century.</p><p>Ogilvy’s dedication to <strong>customer research </strong>and <strong>measuring market results </strong>led to his incredible success. Failing to measure your results, Ogilvy advised, is one of the worst mistakes you can make. Now that we’re in the digital age, it’s far easier to measure market results than it was in Ogilvy’s heyday. You can never have too much data analysis!</p><p><strong>Gary Halbert</strong></p><p>Gary Helbert is a copywriting celebrity and probably the biggest influencer on direct response copywriting. His AIDA model: attention, interest, desire, and action is to trace the customer journey across marketing channels.</p><p>Helbert wrote a series of enlightening letters to his son on advertising, business, and psychology. They’re available online, and Daniel highly recommends<a href="https://www.thegaryhalbertletter.com/"><strong>checking them out</strong></a>.</p><p>WhatsApp Marketing Last week, Daniel asked his followers a question: Have you ever tried WhatsApp marketing? </p><p>To his surprise, the response was, overwhelmingly, “No”.</p><p>WhatsApp marketing is much like <strong>Messenger marketing</strong>. It’s owned by Facebook, and it’s great for building trust with your customers. Daniel advises against using the same tone for Messenger and WhatsApp as you would for your emails. WhatsApp is for <strong>communication </strong>with your customers - don’t bombard them with sales messages and make sure that you are <strong>quick to reply </strong>to any inquiries they may have.</p><p>Over the coming weeks, Daniel will continue research into the somewhat untapped world of WhatsApp marketing. In the meantime, check out <a href="https://www.superlemon.xyz/"><strong>SuperLemon </strong></a>and <a href="https://www.sirena.app/en-us/"><strong>Sirena</strong></a>to get started on the platform.</p><p>Motivational Musings </p><p>It wouldn’t be a Daniel Budai Master Show without a few of Daniel’s favorite quotations!</p><p><em>“Quality is never an accident. It is always the result of intelligent effort.”</em></p><ul><li>John Ruskin   </li></ul><p>Quality takes time and work. It can take years, sometimes even decades.</p><p><em>“Be so good they can’t ignore you.”</em></p><ul><li>Steve Martin   </li></ul><p>Never take being ignored personally, Just work on getting there.</p><p>If you liked this episode of The Ecom Show, please feel free to leave any comments you have on our <a href="https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ"><strong>YouTube channel</strong></a>, contact Daniel on <a href="https://www.linkedin.com/in/budaidaney/"><strong>LinkedIn</strong></a>, or check out <a href="https://www.thebudaimedia.com/podcast"><strong>another episode</strong></a>!</p><p>Watch this space for Daniel’s very own <strong>e-commerce playbook for a successful 2022</strong> coming out very soon!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#84 Valentin Radu from Omniconvert: How to Scale with CRO and Retention Marketing</title>
			<itunes:title>#84 Valentin Radu from Omniconvert: How to Scale with CRO and Retention Marketing</itunes:title>
			<pubDate>Thu, 06 Jan 2022 09:00:00 GMT</pubDate>
			<itunes:duration>36:35</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/3c333717-bc94-46e2-88ea-4673c7e5454c/media.mp3" length="31727314" type="audio/mpeg"/>
			<guid isPermaLink="false">3c333717-bc94-46e2-88ea-4673c7e5454c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/84</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9f6</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmqpSJYuIONllT5JQQ2e/Cw]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>84</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9f6.jpg"/>
			<description><![CDATA[<p>#84 Valentin Radu from Omniconvert: How to Scale with CRO and Retention Marketing</p><p>For our very first episode of 2022, we are delighted to welcome <a href="https://www.linkedin.com/in/valentinradu/"><strong>Valentin Radu</strong></a> to The Ecom Show. Valentin is the Founder and CEO of <a href="https://www.omniconvert.com/"><strong>Omniconvert</strong></a>, a multi-faceted conversion rate optimization (CRO) platform built for data-driven growth.</p><p>When two CRO-obsessed retention marketers meet, we’re gonna learn a lot about scaling. 🚀 Tune in to hear Valentin and our CEO and podcast host, <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai </strong></a>discuss:</p><p>✔️ Valentin’s approach to CRO</p><p>✔️ What is blackhat CRO?</p><p>✔️ Why you shouldn’t spend everything on acquisition</p><p>✔️ How to increase customer lifetime value (CLV)</p><p>Valentin’s Approach to CRO </p><p>Valentin says that the overarching narrative on e-commerce growth is changing. Acquisition marketing used to be the main theme for decades, but now the focus has shifted to <strong>retention marketing</strong>.</p><p><em>“It’s okay to acquire customers, but what about the costs? What about the future revenue from them?”</em></p><p>Essentially, your growth is going to struggle if your acquisition costs are too high. Growth never happens with a single tweak. You need acquisition, you need conversion, and you need retention. <strong>All three pillars</strong> are important.</p><p>Omniconvert’s e-commerce growth focuses on conversion rate and retention rate. Their extensive use of website surveys and A/B testing allows e-commerce merchants to really get to know their site visitors and optimize accordingly.</p><p>Valentin and his colleagues at Omniconvert are strong believers in <strong>interactive content</strong> such as surveys.</p><p><em>“The most convenient and cheap way to understand what you should be changing on your website is to simply ask your customers.”</em></p><p>What is blackhat CRO? Talking of interactive content, is there a bad way to make things interactive? </p><p>Yes. As there is ‘Blackhat SEO’, there is also ‘<strong>Blackhat CRO</strong>’. Essentially, blackhat CRO is conversion rate tactics that are used to mislead the user into clicking or buying. Aside from their unethical implications, they tend not to build <strong>trust </strong>or CLV.</p><p>Both Valentin and Daniel are against having ‘Wheel of Fortune’ on your e-commerce website. This type of conversion trap is not going to help you establish an authentic relationship with your audience.</p><p>As Valentin points out, we are migrating from clicks to <strong>relationships</strong>.</p><p>Clicks mean very little if they come from customers who won’t convert and are not going to stay. Focus on building <strong>trust </strong>and <strong>retention</strong>.</p><p>Why you shouldn’t spend everything on acquisition </p><p>Another reason why people are turning more towards CRO, email marketing, and increasing CLV is due to an incredible increase in <strong>competition</strong>.</p><p>Valentin read recently that<strong> 44% </strong>of all the active e-commerce companies were launched in the last <strong>12 months</strong>. There are <strong>3.8 million new websites </strong>on the market than there were one year ago. Ads and acquisitions are far more expensive than they used to be.</p><p><em>“The CPC [cost per click] on Facebook is 89% higher. The CPA [cost per action] on YouTube is 108% higher.”</em></p><p>Spending all your money on acquisition is going to put you out of business. Building a <strong>relationship </strong>with your customers and increasing CLV has never been more important.</p><p>How to increase your customer lifetime value (CLV) </p><p>Never assume that CLV is guaranteed. Even if you have an amazing product. It’s something you need to focus on and <strong>influence</strong>. Communicate with your customers.</p><p><em>“Email marketing is the most undervalued channel that a brand has at this moment because it is very cheap, and it’s very effective. You have this opportunity to talk with customers that know about you.”</em></p><p>Unlike ads, email marketing communicates with existing customers (or at least potential customers if they’ve signed up for a discount). Most of all, email marketing allows you to show your customers that you <strong>care</strong>. Instead of bombarding customers with discounts, Valentin strongly recommends asking for feedback. Doing so shows your customers that you care about them <strong>post-purchase</strong>.</p><p><em>“You can’t improve what you don’t measure.” </em>Valentin is also a strong believer in <strong>RFM segmentation</strong>: scoring your customers on <strong>recency</strong>, <strong>frequency</strong>, and <strong>monetary </strong>value. Do your surveys on your most valuable customers - find out what they bought and why they bought it. CRO and CLV require both <strong>quantitative </strong>and <strong>qualitative </strong>analysis.</p><p>Don’t forget to monitor your customers’ <strong>Net Promoter Score</strong> (NPS) - how satisfied your customers are.</p><p><em>“If you have issues in your customer journey, fix them. Don’t ignore them.”</em></p><p>Measuring CLV is crucial to your <strong>success</strong>. Understand who your most valuable customers are. Those are the ones you need to retain (and acquire some of their buddies too!) Retention and word of mouth are the cheapest forms of advertising.</p><p>For even more fantastic advice on CRO, customer retention, and improving CLV, visit Valentin on <a href="https://www.linkedin.com/in/valentinradu/"><strong>LinkedIn</strong></a>, or visit <a href="https://www.omniconvert.com/"><strong>Omniconvert</strong></a>.</p><p>Thank you for listening! We come out with new episodes every Thursday, stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#84 Valentin Radu from Omniconvert: How to Scale with CRO and Retention Marketing</p><p>For our very first episode of 2022, we are delighted to welcome <a href="https://www.linkedin.com/in/valentinradu/"><strong>Valentin Radu</strong></a> to The Ecom Show. Valentin is the Founder and CEO of <a href="https://www.omniconvert.com/"><strong>Omniconvert</strong></a>, a multi-faceted conversion rate optimization (CRO) platform built for data-driven growth.</p><p>When two CRO-obsessed retention marketers meet, we’re gonna learn a lot about scaling. 🚀 Tune in to hear Valentin and our CEO and podcast host, <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai </strong></a>discuss:</p><p>✔️ Valentin’s approach to CRO</p><p>✔️ What is blackhat CRO?</p><p>✔️ Why you shouldn’t spend everything on acquisition</p><p>✔️ How to increase customer lifetime value (CLV)</p><p>Valentin’s Approach to CRO </p><p>Valentin says that the overarching narrative on e-commerce growth is changing. Acquisition marketing used to be the main theme for decades, but now the focus has shifted to <strong>retention marketing</strong>.</p><p><em>“It’s okay to acquire customers, but what about the costs? What about the future revenue from them?”</em></p><p>Essentially, your growth is going to struggle if your acquisition costs are too high. Growth never happens with a single tweak. You need acquisition, you need conversion, and you need retention. <strong>All three pillars</strong> are important.</p><p>Omniconvert’s e-commerce growth focuses on conversion rate and retention rate. Their extensive use of website surveys and A/B testing allows e-commerce merchants to really get to know their site visitors and optimize accordingly.</p><p>Valentin and his colleagues at Omniconvert are strong believers in <strong>interactive content</strong> such as surveys.</p><p><em>“The most convenient and cheap way to understand what you should be changing on your website is to simply ask your customers.”</em></p><p>What is blackhat CRO? Talking of interactive content, is there a bad way to make things interactive? </p><p>Yes. As there is ‘Blackhat SEO’, there is also ‘<strong>Blackhat CRO</strong>’. Essentially, blackhat CRO is conversion rate tactics that are used to mislead the user into clicking or buying. Aside from their unethical implications, they tend not to build <strong>trust </strong>or CLV.</p><p>Both Valentin and Daniel are against having ‘Wheel of Fortune’ on your e-commerce website. This type of conversion trap is not going to help you establish an authentic relationship with your audience.</p><p>As Valentin points out, we are migrating from clicks to <strong>relationships</strong>.</p><p>Clicks mean very little if they come from customers who won’t convert and are not going to stay. Focus on building <strong>trust </strong>and <strong>retention</strong>.</p><p>Why you shouldn’t spend everything on acquisition </p><p>Another reason why people are turning more towards CRO, email marketing, and increasing CLV is due to an incredible increase in <strong>competition</strong>.</p><p>Valentin read recently that<strong> 44% </strong>of all the active e-commerce companies were launched in the last <strong>12 months</strong>. There are <strong>3.8 million new websites </strong>on the market than there were one year ago. Ads and acquisitions are far more expensive than they used to be.</p><p><em>“The CPC [cost per click] on Facebook is 89% higher. The CPA [cost per action] on YouTube is 108% higher.”</em></p><p>Spending all your money on acquisition is going to put you out of business. Building a <strong>relationship </strong>with your customers and increasing CLV has never been more important.</p><p>How to increase your customer lifetime value (CLV) </p><p>Never assume that CLV is guaranteed. Even if you have an amazing product. It’s something you need to focus on and <strong>influence</strong>. Communicate with your customers.</p><p><em>“Email marketing is the most undervalued channel that a brand has at this moment because it is very cheap, and it’s very effective. You have this opportunity to talk with customers that know about you.”</em></p><p>Unlike ads, email marketing communicates with existing customers (or at least potential customers if they’ve signed up for a discount). Most of all, email marketing allows you to show your customers that you <strong>care</strong>. Instead of bombarding customers with discounts, Valentin strongly recommends asking for feedback. Doing so shows your customers that you care about them <strong>post-purchase</strong>.</p><p><em>“You can’t improve what you don’t measure.” </em>Valentin is also a strong believer in <strong>RFM segmentation</strong>: scoring your customers on <strong>recency</strong>, <strong>frequency</strong>, and <strong>monetary </strong>value. Do your surveys on your most valuable customers - find out what they bought and why they bought it. CRO and CLV require both <strong>quantitative </strong>and <strong>qualitative </strong>analysis.</p><p>Don’t forget to monitor your customers’ <strong>Net Promoter Score</strong> (NPS) - how satisfied your customers are.</p><p><em>“If you have issues in your customer journey, fix them. Don’t ignore them.”</em></p><p>Measuring CLV is crucial to your <strong>success</strong>. Understand who your most valuable customers are. Those are the ones you need to retain (and acquire some of their buddies too!) Retention and word of mouth are the cheapest forms of advertising.</p><p>For even more fantastic advice on CRO, customer retention, and improving CLV, visit Valentin on <a href="https://www.linkedin.com/in/valentinradu/"><strong>LinkedIn</strong></a>, or visit <a href="https://www.omniconvert.com/"><strong>Omniconvert</strong></a>.</p><p>Thank you for listening! We come out with new episodes every Thursday, stay tuned!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#83 Daniel Budai from Budai Media: 3 More E-Commerce Trends to Look Out for in 2022</title>
			<itunes:title>#83 Daniel Budai from Budai Media: 3 More E-Commerce Trends to Look Out for in 2022</itunes:title>
			<pubDate>Thu, 30 Dec 2021 09:00:00 GMT</pubDate>
			<itunes:duration>31:44</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/18e11415-8fca-4f13-8574-389a36323851/media.mp3" length="30095067" type="audio/mpeg"/>
			<guid isPermaLink="false">18e11415-8fca-4f13-8574-389a36323851</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/83</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9f7</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jl4FG7scVqy9DFdgNAnq68y]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>83</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9f7.jpg"/>
			<description><![CDATA[<p>#83 Daniel Budai from Budai Media: 3 More E-Commerce Trends to Look Out for in 2022</p><p>Last week, our CEO and podcast host Daniel Budai introduced us to 3 upcoming trends to look out for in 2022. And now he’s back with 3 more! Just when you thought you couldn’t get more prepared for next year.</p><p>Join Daniel’s second Master Show for more fantastic advice on:</p><p>✔️ 3 More E-Commerce Trends to Look Out for in 2022</p><p>✔️ Timeless Advertising with David Ogilvy</p><p>✔️ The Best SMS Marketing Tool</p><p>✔️ Advice from the Best in Business</p><p>3 More E-Commerce Trends to Look Out for in 2022<strong>Trend #1: Subscriptions</strong> </p><p>Subscriptions have taken off over the past couple of years, and Daniel predicts an acceleration in this trend next year.</p><p>Subscriptions are already huge in software, SaaS companies make the bulk of their revenue in subscriptions. As of 2021, subscriptions are not quite as prominent in the e-commerce industry, but they’re rapidly rising in popularity.<a href="https://www.linkedin.com/in/parsa/"><strong>Parsa Saljoughian</strong></a>, VP of strategic finance at <a href="https://www.whoop.com/"><strong>WHOOP</strong></a>, states that subscription-based businesses can retain up to 65% of their customers within 12 months.</p><p>So, aside from high customer retention rates, what are the benefits of using a subscription-based model in your e-commerce?</p><p>1. You’ll get to know your customers</p><p>Subscriptions are a great way to collect zero-party data. Collecting zero-party data is the first step towards hyper-personalizing your marketing and product recommendations.</p><p>2. You can build better incentives</p><p>Since subscriptions allow you to really get to know your customers, you’ll collect enough information about their purchase behavior to build an effective VIP tier system, understand what incentives they respond to, and come up with some really solid offers and bundles</p><p>3. Subscriptions are sticky</p><p>In other words, they can be a hassle to cancel. When your subscriptions are low-cost, customers may often not feel the need to cancel their subscription if they take a break from your product or service for a few weeks or even months.</p><p>So what are your next steps?</p><p>If you want to build a subscription-based model for your business, Daniel recommends checking out <a href="https://rechargepayments.com/?utm_term=recharge&amp;utm_campaign=Google-Recharge-Brand-Defence-League-UKI&amp;utm_source=google&amp;utm_medium=cpc&amp;hsa_acc=6660040212&amp;hsa_cam=15625794158&amp;hsa_grp=130022620694&amp;hsa_ad=570408303555&amp;hsa_src=g&amp;hsa_tgt=kwd-10622990&amp;hsa_kw=recharge&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=CjwKCAiAtouOBhA6EiwA2nLKH_Q52poAqMZtZkdDoa3DleYo9izYq6WNYqgq1CEqon0-D1arDoImOxoClXsQAvD_BwE"><strong>Recharge </strong></a>if you have a Shopify store or adding the <a href="https://woocommerce.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=acquisition_search_brand_row&amp;utm_content=woocommerce&amp;gclid=CjwKCAiAtouOBhA6EiwA2nLKH2P158-IF4DtLQt-TiRopa5Jbcd9Pqx2bMOBcnmbBakrOroSdkisNhoCVPsQAvD_BwE"><strong>Woocommerce</strong></a> subscription extension if you’re with Woocommerce. Recharge can also be integrated with Zipify One Click Upsell for when you want to upsell a subscription.</p><p>Daniel advises that thorough data collection and analysis is integral to a subscription-based model. <a href="https://www.metrilo.com/"><strong>Metrilo </strong></a>is a great tool to hook up your subscription-based data with your Google Analytics account.</p><p>Otherwise, if you need any help with data analysis and building a subscription-based model, head over to<a href="https://www.thebudaimedia.com/"> <strong>thebudaimedia.com</strong></a> or email <a href="mailto:contact@thebudaimedia.com"><strong>contact@thebudaimedia.com</strong></a>.</p><p><strong>Trend #2: Personalization</strong></p><p>As the iOS14 and 15 updates shook digital marketing to its core zero-party data and first-party data became incredibly important. And that trend isn’t going anywhere.</p><p>Zero-party data isn’t collected by pixels or third parties. They’re collected through questions: permission-based marketing. Customer information is retrieved through survey questions, quizzes, or popups.</p><p>Zero-party data revolutionizes the customer journey: direct questions collect customer information that third-party data would never be able to obtain. It allows e-commerce owners to hyper-personalize and customize every step of the customer journey.</p><p>Personalized marketing, Daniel advises, is particularly effective with omnichannel marketing. It’s important to ensure that every marketing channel, be it website optimization, email marketing, SMS marketing, ads, etc. is connected. Omnichannel marketing is particularly useful during sales and promos. During Black Friday, for example, your site will direct visitors to email and SMS marketing. In turn, SMS and email marketing are fantastic for promoting Black Friday and creating urgency.</p><p>Daniel highly recommends <a href="https://www.octaneai.com/"><strong>Octane AI </strong></a>for its Shop Quizzes, Conversational Popups, and seamless personalization and product recommendations across marketing channels.</p><p>Thank you emails are also highly effective in optimizing personalization and expressing appreciation to your customers. According to Klaviyo, a post-purchase thank you email has an open rate of over three times the average email. So make sure that your copy is good and you grasp any opportunity for upselling. Klaviyo personalizes the recommended product feed, so do take advantage of that in your email marketing.</p><p><strong>Trend #3 Social Commerce</strong> </p><p>According to Statista, Social Commerce will have $46 billion in sales in 2022. That’s a 20% - 25% increase from last year.</p><p>So what is social commerce?</p><p>Social commerce is the process of selling products directly on social media. When people are scrolling through TikTok, Facebook, or Instagram, they usually don’t want to be taken to a website to buy a product: they want to buy within the platform.</p><p>Keep an eye on your social media and your customers. Use Facebook marketplace if it’s relevant to your audience, or engage with shoppable Instagram or TikTok feeds if you have a Gen Z audience. Daniel advises that Pinterest is one of the fastest-growing selling machines right now, so do check out Pinterest for Shopify.</p><p>Timeless Advertising with David Ogilvy </p><p>Whilst advertising changes all the time, there’s still a lot to learn from David Ogilvy’s 1959 Rolls-Royce advert. We’re sure you’ve seen this one:</p><p>“At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock.”</p><p>This advert has withstood the test of time because Ogilvy did his research on Rolls-Royce customers. The fact that the electric clock is the loudest noise in the car is not relevant to anyone except the target customer. A customer who is highly interested in luxury cars.</p><p>Ogilvy wasn’t a big fan of one-word headlines, but he had to take his hat off to the Volkswagen’s 1959 ‘Lemon. Think Small’ ad. This went completely against the grain in the US car market at the time, therefore promoting a novel perspective that humorously emphasizes functionality and affordability.</p><p>Avis’s 1963 ad ‘Avis can’t afford dirty ashtrays’ is a great example of how you can position your brand next to your competitors. Avis points out that they’re “No. 2” in rent a cars. Unlike the No.1 in rent a cars, they cannot afford to treat their customers poorly. They will always provide a full gas tank, a smile, and a clean ashtray. That was their unique selling point, and it worked very well.</p><p>The Best SMS Marketing Tool - According to You Guys! </p><p>Daniel recently asked his followers on Facebook and Instagram a simple question: “What is your favorite SMS marketing software tool?”</p><p>On LinkedIn, <a href="https://www.klaviyo.com/"><strong>Klaviyo</strong></a> came out on top, but <a href="https://www.postscript.io/"><strong>Postscript </strong></a>and <a href="https://smsbump.com/?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=Search_Brand_SMSbump&amp;utm_term=Brand_SMSBump&amp;utm_content=smsbump&amp;gclid=CjwKCAiAtouOBhA6EiwA2nLKH5qVI31kUoea8hm3YZIbzvNGLMWjWcL5PeRQjTn46OT-hLrGaM3DRxoCeesQAvD_BwE"><strong>SMS Bump</strong></a> also won over a few votes.</p><p>On Facebook, people mentioned Postscript, <a href="https://www.attentivemobile.com/"><strong>Attentive</strong></a>, and Klaviyo.</p><p>At Budai Media, we’ve tried Postscript, Klaviyo, and <a href="https://recart.com/sms"><strong>Recart</strong></a>. Our favorite platform is SMSBump. It can be used in almost every country across the world, its segmentation and data analysis are very advanced, and it integrates seamlessly with Shopify, Klaviyo, Recart, and other fantastic e-commerce tools.</p><p>Advice from the Best in Business Here are a few of Daniel’s favorite quotes from leading figures in e-commerce and marketing. </p><p><strong>Jeff Bezos</strong></p><p>“There are two kinds of companies - those who work to raise the prices and those that work to lower them.”</p><p>Daniel recommends that smaller companies without investors should aim to raise their prices. Larger companies with investors, however, should scale by lowering their prices.</p><p><strong>David Ogilvy</strong></p><p>“On average, five times as many people read the headlines as read the body copy.”</p><p>Daniel recommends spending the same amount of time on your headline as you do on your body copy. Come up with at least 10 different variations of headlines and subject lines, A/B test as much as you can, and find out what works.</p><p>Thank you for joining Daniel’s Master show! If you’d like to learn more about CRO, retention marketing, and scaling your e-commerce, visit <a href="https://www.thebudaimedia.com/"><strong>Budai Media</strong></a> today.</p><p>It won’t be long before Daniel releases his book packed full of actionable tips for scaling your e-commerce in 2022 - watch this space!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#83 Daniel Budai from Budai Media: 3 More E-Commerce Trends to Look Out for in 2022</p><p>Last week, our CEO and podcast host Daniel Budai introduced us to 3 upcoming trends to look out for in 2022. And now he’s back with 3 more! Just when you thought you couldn’t get more prepared for next year.</p><p>Join Daniel’s second Master Show for more fantastic advice on:</p><p>✔️ 3 More E-Commerce Trends to Look Out for in 2022</p><p>✔️ Timeless Advertising with David Ogilvy</p><p>✔️ The Best SMS Marketing Tool</p><p>✔️ Advice from the Best in Business</p><p>3 More E-Commerce Trends to Look Out for in 2022<strong>Trend #1: Subscriptions</strong> </p><p>Subscriptions have taken off over the past couple of years, and Daniel predicts an acceleration in this trend next year.</p><p>Subscriptions are already huge in software, SaaS companies make the bulk of their revenue in subscriptions. As of 2021, subscriptions are not quite as prominent in the e-commerce industry, but they’re rapidly rising in popularity.<a href="https://www.linkedin.com/in/parsa/"><strong>Parsa Saljoughian</strong></a>, VP of strategic finance at <a href="https://www.whoop.com/"><strong>WHOOP</strong></a>, states that subscription-based businesses can retain up to 65% of their customers within 12 months.</p><p>So, aside from high customer retention rates, what are the benefits of using a subscription-based model in your e-commerce?</p><p>1. You’ll get to know your customers</p><p>Subscriptions are a great way to collect zero-party data. Collecting zero-party data is the first step towards hyper-personalizing your marketing and product recommendations.</p><p>2. You can build better incentives</p><p>Since subscriptions allow you to really get to know your customers, you’ll collect enough information about their purchase behavior to build an effective VIP tier system, understand what incentives they respond to, and come up with some really solid offers and bundles</p><p>3. Subscriptions are sticky</p><p>In other words, they can be a hassle to cancel. When your subscriptions are low-cost, customers may often not feel the need to cancel their subscription if they take a break from your product or service for a few weeks or even months.</p><p>So what are your next steps?</p><p>If you want to build a subscription-based model for your business, Daniel recommends checking out <a href="https://rechargepayments.com/?utm_term=recharge&amp;utm_campaign=Google-Recharge-Brand-Defence-League-UKI&amp;utm_source=google&amp;utm_medium=cpc&amp;hsa_acc=6660040212&amp;hsa_cam=15625794158&amp;hsa_grp=130022620694&amp;hsa_ad=570408303555&amp;hsa_src=g&amp;hsa_tgt=kwd-10622990&amp;hsa_kw=recharge&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=CjwKCAiAtouOBhA6EiwA2nLKH_Q52poAqMZtZkdDoa3DleYo9izYq6WNYqgq1CEqon0-D1arDoImOxoClXsQAvD_BwE"><strong>Recharge </strong></a>if you have a Shopify store or adding the <a href="https://woocommerce.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=acquisition_search_brand_row&amp;utm_content=woocommerce&amp;gclid=CjwKCAiAtouOBhA6EiwA2nLKH2P158-IF4DtLQt-TiRopa5Jbcd9Pqx2bMOBcnmbBakrOroSdkisNhoCVPsQAvD_BwE"><strong>Woocommerce</strong></a> subscription extension if you’re with Woocommerce. Recharge can also be integrated with Zipify One Click Upsell for when you want to upsell a subscription.</p><p>Daniel advises that thorough data collection and analysis is integral to a subscription-based model. <a href="https://www.metrilo.com/"><strong>Metrilo </strong></a>is a great tool to hook up your subscription-based data with your Google Analytics account.</p><p>Otherwise, if you need any help with data analysis and building a subscription-based model, head over to<a href="https://www.thebudaimedia.com/"> <strong>thebudaimedia.com</strong></a> or email <a href="mailto:contact@thebudaimedia.com"><strong>contact@thebudaimedia.com</strong></a>.</p><p><strong>Trend #2: Personalization</strong></p><p>As the iOS14 and 15 updates shook digital marketing to its core zero-party data and first-party data became incredibly important. And that trend isn’t going anywhere.</p><p>Zero-party data isn’t collected by pixels or third parties. They’re collected through questions: permission-based marketing. Customer information is retrieved through survey questions, quizzes, or popups.</p><p>Zero-party data revolutionizes the customer journey: direct questions collect customer information that third-party data would never be able to obtain. It allows e-commerce owners to hyper-personalize and customize every step of the customer journey.</p><p>Personalized marketing, Daniel advises, is particularly effective with omnichannel marketing. It’s important to ensure that every marketing channel, be it website optimization, email marketing, SMS marketing, ads, etc. is connected. Omnichannel marketing is particularly useful during sales and promos. During Black Friday, for example, your site will direct visitors to email and SMS marketing. In turn, SMS and email marketing are fantastic for promoting Black Friday and creating urgency.</p><p>Daniel highly recommends <a href="https://www.octaneai.com/"><strong>Octane AI </strong></a>for its Shop Quizzes, Conversational Popups, and seamless personalization and product recommendations across marketing channels.</p><p>Thank you emails are also highly effective in optimizing personalization and expressing appreciation to your customers. According to Klaviyo, a post-purchase thank you email has an open rate of over three times the average email. So make sure that your copy is good and you grasp any opportunity for upselling. Klaviyo personalizes the recommended product feed, so do take advantage of that in your email marketing.</p><p><strong>Trend #3 Social Commerce</strong> </p><p>According to Statista, Social Commerce will have $46 billion in sales in 2022. That’s a 20% - 25% increase from last year.</p><p>So what is social commerce?</p><p>Social commerce is the process of selling products directly on social media. When people are scrolling through TikTok, Facebook, or Instagram, they usually don’t want to be taken to a website to buy a product: they want to buy within the platform.</p><p>Keep an eye on your social media and your customers. Use Facebook marketplace if it’s relevant to your audience, or engage with shoppable Instagram or TikTok feeds if you have a Gen Z audience. Daniel advises that Pinterest is one of the fastest-growing selling machines right now, so do check out Pinterest for Shopify.</p><p>Timeless Advertising with David Ogilvy </p><p>Whilst advertising changes all the time, there’s still a lot to learn from David Ogilvy’s 1959 Rolls-Royce advert. We’re sure you’ve seen this one:</p><p>“At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock.”</p><p>This advert has withstood the test of time because Ogilvy did his research on Rolls-Royce customers. The fact that the electric clock is the loudest noise in the car is not relevant to anyone except the target customer. A customer who is highly interested in luxury cars.</p><p>Ogilvy wasn’t a big fan of one-word headlines, but he had to take his hat off to the Volkswagen’s 1959 ‘Lemon. Think Small’ ad. This went completely against the grain in the US car market at the time, therefore promoting a novel perspective that humorously emphasizes functionality and affordability.</p><p>Avis’s 1963 ad ‘Avis can’t afford dirty ashtrays’ is a great example of how you can position your brand next to your competitors. Avis points out that they’re “No. 2” in rent a cars. Unlike the No.1 in rent a cars, they cannot afford to treat their customers poorly. They will always provide a full gas tank, a smile, and a clean ashtray. That was their unique selling point, and it worked very well.</p><p>The Best SMS Marketing Tool - According to You Guys! </p><p>Daniel recently asked his followers on Facebook and Instagram a simple question: “What is your favorite SMS marketing software tool?”</p><p>On LinkedIn, <a href="https://www.klaviyo.com/"><strong>Klaviyo</strong></a> came out on top, but <a href="https://www.postscript.io/"><strong>Postscript </strong></a>and <a href="https://smsbump.com/?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=Search_Brand_SMSbump&amp;utm_term=Brand_SMSBump&amp;utm_content=smsbump&amp;gclid=CjwKCAiAtouOBhA6EiwA2nLKH5qVI31kUoea8hm3YZIbzvNGLMWjWcL5PeRQjTn46OT-hLrGaM3DRxoCeesQAvD_BwE"><strong>SMS Bump</strong></a> also won over a few votes.</p><p>On Facebook, people mentioned Postscript, <a href="https://www.attentivemobile.com/"><strong>Attentive</strong></a>, and Klaviyo.</p><p>At Budai Media, we’ve tried Postscript, Klaviyo, and <a href="https://recart.com/sms"><strong>Recart</strong></a>. Our favorite platform is SMSBump. It can be used in almost every country across the world, its segmentation and data analysis are very advanced, and it integrates seamlessly with Shopify, Klaviyo, Recart, and other fantastic e-commerce tools.</p><p>Advice from the Best in Business Here are a few of Daniel’s favorite quotes from leading figures in e-commerce and marketing. </p><p><strong>Jeff Bezos</strong></p><p>“There are two kinds of companies - those who work to raise the prices and those that work to lower them.”</p><p>Daniel recommends that smaller companies without investors should aim to raise their prices. Larger companies with investors, however, should scale by lowering their prices.</p><p><strong>David Ogilvy</strong></p><p>“On average, five times as many people read the headlines as read the body copy.”</p><p>Daniel recommends spending the same amount of time on your headline as you do on your body copy. Come up with at least 10 different variations of headlines and subject lines, A/B test as much as you can, and find out what works.</p><p>Thank you for joining Daniel’s Master show! If you’d like to learn more about CRO, retention marketing, and scaling your e-commerce, visit <a href="https://www.thebudaimedia.com/"><strong>Budai Media</strong></a> today.</p><p>It won’t be long before Daniel releases his book packed full of actionable tips for scaling your e-commerce in 2022 - watch this space!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#82 Daniel Budai from Budai Media: 3 E-Commerce Trends to Look Out for in 2022</title>
			<itunes:title>#82 Daniel Budai from Budai Media: 3 E-Commerce Trends to Look Out for in 2022</itunes:title>
			<pubDate>Thu, 23 Dec 2021 09:00:00 GMT</pubDate>
			<itunes:duration>34:27</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/a33baa02-4513-457f-b620-4455cf15d80a/media.mp3" length="31294250" type="audio/mpeg"/>
			<guid isPermaLink="false">a33baa02-4513-457f-b620-4455cf15d80a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/82</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9f8</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmT5MEsMnbgnjZdvWlWXJ1+]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>82</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9f8.jpg"/>
			<description><![CDATA[<p>#82 Daniel Budai from Budai Media: 3 E-Commerce Trends to Look Out for in 2022</p><p>For this episode of the Ecom Show, our CEO and podcast host, Daniel Budai, takes center stage with his advice for scaling your e-commerce in 2022. Let’s dive straight into:</p><p>✔️ 3 E-Commerce Trends to Look Out for in 2022</p><p>✔️ Fond Memories with E-Commerce Powerhouses</p><p>✔️ The Best Email Marketing Software</p><p>✔️ Advice from the Best in Business</p><p>3 E-Commerce Trends to Look Out for in 2022<strong>Trend #1: Being Mobile First</strong></p><p>According to <a href="https://www.statista.com/statistics/806336/mobile-retail-commerce-share-worldwide/">Statista</a> and Neil Patel,<strong> 73%</strong> of all sales online happen through mobile phones. In 2021, the percentage increased by <strong>13%.</strong></p><p>People are shifting towards using apps over websites. They are far more likely to use Facebook, Amazon, Twitter, and Gmail for example, on a mobile app than on a desktop website.</p><p>People want to buy <strong>in the app</strong>, they don’t want to switch platforms.</p><p><strong>Gmail </strong>is the 3rd most popular mobile app. It’s no surprise that, as an email marketer, Daniel is particularly excited about Gmail and optimizing email marketing to a mobile-first approach.</p><p>Daniel’s Tips for Going Mobile First:</p><p>1. Check your <strong>site speed</strong> on mobile</p><p>Speed is absolutely essential to conversion. No one likes anything on their mobile to be slow. Their attention span is short and they want to act fast.</p><p>2. Check the <strong>percentage </strong>of visitors on mobile</p><p>In B2C e-commerce, mobile is the winner. Check where your visitors are coming from to see how crucial it is that you optimize for mobile.</p><p>3. Check <a href="https://try.tapcart.com/demo/?utm_adgroup=Tapcart_EM&amp;utm_keyword=tapcart&amp;utm_campaign=G_Search_Brand_General_USA_BMM&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_term=tapcart&amp;utm_content=415823458475&amp;hsa_kw=tapcart&amp;hsa_net=adwords&amp;hsa_grp=86511605514&amp;hsa_cam=8087478650&amp;hsa_acc=8699600693&amp;hsa_tgt=kwd-843531005718&amp;hsa_ver=3&amp;hsa_ad=415823458475&amp;hsa_mt=p&amp;hsa_src=g&amp;gclid=Cj0KCQiAk4aOBhCTARIsAFWFP9HeZdnKIKu5cIApEdyjBS3ZFbyhz5IReCYpRqcBq7Fyd4_fkMHoqpgaAoNAEALw_wcB"><strong>Tapcart </strong></a></p><p>Tapcart is a fantastic platform for creating apps for your e-commerce store and business. It doesn’t require any complicated coding, it’s affordable, and it’s super easy to use.</p><p><strong>Trend #2: Supply Chain Issues</strong></p><p>This may not have been something you wanted to hear about. But the more you know the more you can do to address the problem. Let’s take a look at Daniel’s advice on how to optimize your supply chains.</p><p>Europe, North America, and Asia - pretty much all over the world are having difficulties finding the right ingredients or materials for their products. These are mostly due to COVID-19 and varying restrictions and regulations between borders.</p><p>According to Statista, <strong>57%</strong> of e-commerce stores don’t fully understand their own supply chain. If you don’t know anything about how your product is made or how it gets to your customers…well, that’s a big problem. You need to be an expert in your supply chain in order to address any potential issues that arise.</p><p>Here are Daniel’s tips for optimizing your supply chain:</p><p>1. Make it possible for customers to <strong>track </strong>their product</p><p>If you have a Shopify store, tracking codes are very simple and easy to use.</p><p>Customers are likely to be more forgiving of delays when they know where their parcel is.</p><p>2. Set expectations around shipping</p><p>Be as transparent as possible about shipping times as cost.</p><p>Put shipping times and costs on both your product page and checkout page. People are more likely to convert when they know what to expect.</p><p>3. Use <strong>SMS </strong>and <strong>Email Marketing</strong></p><p>Keep your customers updated while they wait for their shipping. Lead them to your FAQ pages, consider upsells and discounts. This builds trust and confidence in your brand.</p><p>Honesty is the best policy here.</p><p><strong>Trend #3 Conversion Rate Optimization Will Become More Important Than Ever</strong></p><p>iOS 14 and iOS 15 heavily disrupted Facebook advertising and email marketing analytics. Third-party data is on its way out.</p><p>Daniel recommends keeping an extremely close eye on your data and conducting in-depth <strong>data analysis</strong>. It’s not worth spending lots of money on ads when you don’t know anything about your ROI.</p><p>The best thing about conversion rate optimization (CRO) is that it allows you to track what works and what doesn’t in <strong>Google Analytics</strong>. Usually, the more e-commerce stores spend, the more CRO becomes important. Investing in CRO comes <strong>before </strong>ad investment.</p><p>Fond Memories With E-Commerce Powerhouses</p><p>Now we’ve covered the three trends you need to look out for in 2022, Daniel would love to share some fond memories he’s shared with some awesome friends and partners in e-commerce.</p><p>Daniel’s first photograph is with <a href="https://www.linkedin.com/in/angiemeeker/"><strong>Angie Meeker</strong></a> and the <a href="https://www.linkedin.com/in/angiemeeker/"><strong>Optinmonster </strong></a>team in San Diego, California at the Traffic and Conversion Conference, 2019.</p><p>Optinmonster is a fantastic <strong>popup builder</strong> and <strong>marketing plugin</strong>. We’ve tried out many popup tools at Budai Media but Optinmonster always comes out on top.</p><p>Daniel’s next photograph was also shot in the US, this time in Boston, at the 2019 Klaviyo Conference. Daniel and Budai Media’s account manager, <a href="https://www.linkedin.com/in/benerdelyi/?originalSubdomain=id"><strong>Ben Erdelyi</strong></a> got the chance to chat with<a href="https://www.hustlermarketing.com/"><strong>Hustler Marketing</strong></a> and their CEO <a href="https://www.linkedin.com/in/bostjan-belingar-96aa3a102/?originalSubdomain=uk"><strong>Bostjan Belingar</strong></a>. Daniel sees a lot of brands and competitors in e-commerce that doesn’t even acknowledge each other. He prefers a more civil and collaborative approach. It’s a good thing to share and learn with your competitors.</p><p>Daniel’s last photograph is with <a href="https://www.linkedin.com/in/ezrafirestone/"><strong>Ezra Firestone</strong></a> at the San Diego Traffic and Conversion Conference. Ezra is the Founder of <a href="https://smartmarketer.com/"><strong>Smart Marketer</strong></a>, and the Co-Founder of <a href="https://www.boombycindyjoseph.com/"><strong>BOOM! </strong></a>and <a href="https://zipify.com/"><strong>Zipify Apps</strong></a>. Check out his LinkedIn - Ezra shares a lot of useful advice and resources for e-commerce owners and entrepreneurs. Ezra’s email marketing course was Daniel’s first-ever course in email marketing!</p><p>The Best Email Marketing Software - According to You Guys!</p><p>Daniel recently asked his followers on Facebook and Instagram a simple question: “What is your favorite email marketing platform?”</p><p>On Instagram,<a href="https://convertkit.com/?lmref=9Otljg"><strong>ConvertKit</strong></a> emerged as the preferred choice for bloggers, coaches, and consultants.</p><p>On Facebook, <a href="https://www.klaviyo.com/"><strong>Klaviyo</strong></a> proved to be highly popular for e-commerce owners. If you’re familiar with Budai Media, you’ll know that Klaviyo is our preferred choice too.</p><p>If you’re just starting out in the online space, Daniel recommends <a href="https://mailchimp.com/"><strong>MailChimp</strong></a> as the most affordable option for newbies. If you are in e-commerce and represent a bigger company, Daniel says that Klaviyo is your best option. It’s pricier than MailChimp, but Klaviyo has deep segmentation options, advanced data analysis, and great integration with Shopify. If you’re using MailChimp and you’re ready to move onwards and upwards in customer data and personalization, it’s very easy to move your list to Klaviyo.</p><p>Advice from the Best in Business Daniel looks up to a lot of people in e-commerce and indeed in business generally. Here are a few of his favorite quotes:</p><p><strong>Henry Ford</strong></p><p>“A business that makes nothing but money is a poor business.”</p><p>Daniel has seen a lot of aspiring entrepreneurs who are motivated only by money. These are the ones who burn out. Focus on creating value beyond money. Don’t forget your passions and principles.</p><p><strong>Jeff Bezos</strong></p><p>“If you can’t feed a team with two pizzas it’s too large.”</p><p>When we’re talking about decision-making, Daniel recommends keeping team meetings to 8 members or below. No meeting should last longer than an hour.</p><p>Thank you for joining Daniel’s Master Show! If you’d like to learn more about CRO, retention marketing, and scaling your e-commerce, visit <a href="https://www.thebudaimedia.com/"><strong>Budai Media</strong></a> today.</p><p>It won’t be long before Daniel releases his book packed full of actionable tips for scaling your e-commerce in 2022 - watch this space!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#82 Daniel Budai from Budai Media: 3 E-Commerce Trends to Look Out for in 2022</p><p>For this episode of the Ecom Show, our CEO and podcast host, Daniel Budai, takes center stage with his advice for scaling your e-commerce in 2022. Let’s dive straight into:</p><p>✔️ 3 E-Commerce Trends to Look Out for in 2022</p><p>✔️ Fond Memories with E-Commerce Powerhouses</p><p>✔️ The Best Email Marketing Software</p><p>✔️ Advice from the Best in Business</p><p>3 E-Commerce Trends to Look Out for in 2022<strong>Trend #1: Being Mobile First</strong></p><p>According to <a href="https://www.statista.com/statistics/806336/mobile-retail-commerce-share-worldwide/">Statista</a> and Neil Patel,<strong> 73%</strong> of all sales online happen through mobile phones. In 2021, the percentage increased by <strong>13%.</strong></p><p>People are shifting towards using apps over websites. They are far more likely to use Facebook, Amazon, Twitter, and Gmail for example, on a mobile app than on a desktop website.</p><p>People want to buy <strong>in the app</strong>, they don’t want to switch platforms.</p><p><strong>Gmail </strong>is the 3rd most popular mobile app. It’s no surprise that, as an email marketer, Daniel is particularly excited about Gmail and optimizing email marketing to a mobile-first approach.</p><p>Daniel’s Tips for Going Mobile First:</p><p>1. Check your <strong>site speed</strong> on mobile</p><p>Speed is absolutely essential to conversion. No one likes anything on their mobile to be slow. Their attention span is short and they want to act fast.</p><p>2. Check the <strong>percentage </strong>of visitors on mobile</p><p>In B2C e-commerce, mobile is the winner. Check where your visitors are coming from to see how crucial it is that you optimize for mobile.</p><p>3. Check <a href="https://try.tapcart.com/demo/?utm_adgroup=Tapcart_EM&amp;utm_keyword=tapcart&amp;utm_campaign=G_Search_Brand_General_USA_BMM&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_term=tapcart&amp;utm_content=415823458475&amp;hsa_kw=tapcart&amp;hsa_net=adwords&amp;hsa_grp=86511605514&amp;hsa_cam=8087478650&amp;hsa_acc=8699600693&amp;hsa_tgt=kwd-843531005718&amp;hsa_ver=3&amp;hsa_ad=415823458475&amp;hsa_mt=p&amp;hsa_src=g&amp;gclid=Cj0KCQiAk4aOBhCTARIsAFWFP9HeZdnKIKu5cIApEdyjBS3ZFbyhz5IReCYpRqcBq7Fyd4_fkMHoqpgaAoNAEALw_wcB"><strong>Tapcart </strong></a></p><p>Tapcart is a fantastic platform for creating apps for your e-commerce store and business. It doesn’t require any complicated coding, it’s affordable, and it’s super easy to use.</p><p><strong>Trend #2: Supply Chain Issues</strong></p><p>This may not have been something you wanted to hear about. But the more you know the more you can do to address the problem. Let’s take a look at Daniel’s advice on how to optimize your supply chains.</p><p>Europe, North America, and Asia - pretty much all over the world are having difficulties finding the right ingredients or materials for their products. These are mostly due to COVID-19 and varying restrictions and regulations between borders.</p><p>According to Statista, <strong>57%</strong> of e-commerce stores don’t fully understand their own supply chain. If you don’t know anything about how your product is made or how it gets to your customers…well, that’s a big problem. You need to be an expert in your supply chain in order to address any potential issues that arise.</p><p>Here are Daniel’s tips for optimizing your supply chain:</p><p>1. Make it possible for customers to <strong>track </strong>their product</p><p>If you have a Shopify store, tracking codes are very simple and easy to use.</p><p>Customers are likely to be more forgiving of delays when they know where their parcel is.</p><p>2. Set expectations around shipping</p><p>Be as transparent as possible about shipping times as cost.</p><p>Put shipping times and costs on both your product page and checkout page. People are more likely to convert when they know what to expect.</p><p>3. Use <strong>SMS </strong>and <strong>Email Marketing</strong></p><p>Keep your customers updated while they wait for their shipping. Lead them to your FAQ pages, consider upsells and discounts. This builds trust and confidence in your brand.</p><p>Honesty is the best policy here.</p><p><strong>Trend #3 Conversion Rate Optimization Will Become More Important Than Ever</strong></p><p>iOS 14 and iOS 15 heavily disrupted Facebook advertising and email marketing analytics. Third-party data is on its way out.</p><p>Daniel recommends keeping an extremely close eye on your data and conducting in-depth <strong>data analysis</strong>. It’s not worth spending lots of money on ads when you don’t know anything about your ROI.</p><p>The best thing about conversion rate optimization (CRO) is that it allows you to track what works and what doesn’t in <strong>Google Analytics</strong>. Usually, the more e-commerce stores spend, the more CRO becomes important. Investing in CRO comes <strong>before </strong>ad investment.</p><p>Fond Memories With E-Commerce Powerhouses</p><p>Now we’ve covered the three trends you need to look out for in 2022, Daniel would love to share some fond memories he’s shared with some awesome friends and partners in e-commerce.</p><p>Daniel’s first photograph is with <a href="https://www.linkedin.com/in/angiemeeker/"><strong>Angie Meeker</strong></a> and the <a href="https://www.linkedin.com/in/angiemeeker/"><strong>Optinmonster </strong></a>team in San Diego, California at the Traffic and Conversion Conference, 2019.</p><p>Optinmonster is a fantastic <strong>popup builder</strong> and <strong>marketing plugin</strong>. We’ve tried out many popup tools at Budai Media but Optinmonster always comes out on top.</p><p>Daniel’s next photograph was also shot in the US, this time in Boston, at the 2019 Klaviyo Conference. Daniel and Budai Media’s account manager, <a href="https://www.linkedin.com/in/benerdelyi/?originalSubdomain=id"><strong>Ben Erdelyi</strong></a> got the chance to chat with<a href="https://www.hustlermarketing.com/"><strong>Hustler Marketing</strong></a> and their CEO <a href="https://www.linkedin.com/in/bostjan-belingar-96aa3a102/?originalSubdomain=uk"><strong>Bostjan Belingar</strong></a>. Daniel sees a lot of brands and competitors in e-commerce that doesn’t even acknowledge each other. He prefers a more civil and collaborative approach. It’s a good thing to share and learn with your competitors.</p><p>Daniel’s last photograph is with <a href="https://www.linkedin.com/in/ezrafirestone/"><strong>Ezra Firestone</strong></a> at the San Diego Traffic and Conversion Conference. Ezra is the Founder of <a href="https://smartmarketer.com/"><strong>Smart Marketer</strong></a>, and the Co-Founder of <a href="https://www.boombycindyjoseph.com/"><strong>BOOM! </strong></a>and <a href="https://zipify.com/"><strong>Zipify Apps</strong></a>. Check out his LinkedIn - Ezra shares a lot of useful advice and resources for e-commerce owners and entrepreneurs. Ezra’s email marketing course was Daniel’s first-ever course in email marketing!</p><p>The Best Email Marketing Software - According to You Guys!</p><p>Daniel recently asked his followers on Facebook and Instagram a simple question: “What is your favorite email marketing platform?”</p><p>On Instagram,<a href="https://convertkit.com/?lmref=9Otljg"><strong>ConvertKit</strong></a> emerged as the preferred choice for bloggers, coaches, and consultants.</p><p>On Facebook, <a href="https://www.klaviyo.com/"><strong>Klaviyo</strong></a> proved to be highly popular for e-commerce owners. If you’re familiar with Budai Media, you’ll know that Klaviyo is our preferred choice too.</p><p>If you’re just starting out in the online space, Daniel recommends <a href="https://mailchimp.com/"><strong>MailChimp</strong></a> as the most affordable option for newbies. If you are in e-commerce and represent a bigger company, Daniel says that Klaviyo is your best option. It’s pricier than MailChimp, but Klaviyo has deep segmentation options, advanced data analysis, and great integration with Shopify. If you’re using MailChimp and you’re ready to move onwards and upwards in customer data and personalization, it’s very easy to move your list to Klaviyo.</p><p>Advice from the Best in Business Daniel looks up to a lot of people in e-commerce and indeed in business generally. Here are a few of his favorite quotes:</p><p><strong>Henry Ford</strong></p><p>“A business that makes nothing but money is a poor business.”</p><p>Daniel has seen a lot of aspiring entrepreneurs who are motivated only by money. These are the ones who burn out. Focus on creating value beyond money. Don’t forget your passions and principles.</p><p><strong>Jeff Bezos</strong></p><p>“If you can’t feed a team with two pizzas it’s too large.”</p><p>When we’re talking about decision-making, Daniel recommends keeping team meetings to 8 members or below. No meeting should last longer than an hour.</p><p>Thank you for joining Daniel’s Master Show! If you’d like to learn more about CRO, retention marketing, and scaling your e-commerce, visit <a href="https://www.thebudaimedia.com/"><strong>Budai Media</strong></a> today.</p><p>It won’t be long before Daniel releases his book packed full of actionable tips for scaling your e-commerce in 2022 - watch this space!</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#81 Ben Parr from Octane AI: Zero Party Data - Strategies for Collecting Data and Increasing Sales</title>
			<itunes:title>#81 Ben Parr from Octane AI: Zero Party Data - Strategies for Collecting Data and Increasing Sales</itunes:title>
			<pubDate>Thu, 16 Dec 2021 09:00:00 GMT</pubDate>
			<itunes:duration>34:20</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/0a5fe0c4-9a06-417f-84aa-58d5bb834154/media.mp3" length="27425409" type="audio/mpeg"/>
			<guid isPermaLink="false">0a5fe0c4-9a06-417f-84aa-58d5bb834154</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/81</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9f9</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jknfFh52WhAjrHAwOzYmhat]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>81</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9f9.jpg"/>
			<description><![CDATA[<p>#81 Ben Parr from Octane AI: Zero Party Data - Strategies for Collecting Data and Increasing Sales</p><p>We’re delighted to welcome <a href="https://www.linkedin.com/in/benparr/"><strong>Ben Parr</strong></a>, the President and Co-Founder of <a href="https://www.octaneai.com/"><strong>Octane AI</strong></a>, to a webinar with our podcast host and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai</strong></a>.</p><p>Octane AI is the zero-party data marketing platform for Shopify and Shopify Plus merchants. Its conversational technology enables thousands of merchants to collect zero-party data and use it to optimize conversions, average order value, and customer lifetime value.</p><p>If you want to form a <strong>real </strong>relationship with your customers, tune in to hear Ben teach us everything you need to know about:</p><p>✔️ The Problem: Rented Relationships vs Real Relationships</p><p>✔️  Zero-Party Data Marketing</p><p>✔️  How to Collect Zero-Party Data</p><p>✔️  Personalizing Your Marketing</p><p>The Problem: Rented Relationships vs. Real Relationships</p><p>Ben begins by identifying 2 key problems in eCommerce:1.  Shopify brands have been building their business on top of <strong>rented relationships</strong>.</p><p>2. Apple has recently made a change that has <strong>completely destroyed</strong> the way you were used to doing business.</p><p>Before the iOS 14 update and recent changes in data privacy, Shopify Brands heavily tended towards Facebook Pixel in their marketing strategies. Facebook Pixel tracked user behavior and retargeted ads accordingly.</p><p>The problem with this strategy is that it’s a <strong>rented relationship</strong>. Facebook owns the customer contact information, the Shopify Brand does not. It has to pay Facebook to access contact information, essentially renting the relationship with its own customer.</p><p>Apple broke this relationship. The new iOS14 gives users the opportunity to opt-out of data tracking. Essentially, this makes it impossible for Facebook to run retargeting ads for iOS users.</p><p><strong>96% </strong>of U.S users opted out of data tracking in iOS 14.5. The vast majority of people do not want to be tracked. The world of marketing is changing, and it’s time to adapt.</p><p>Retargeting ads based on third-party data are going away. Now eCommerce owners need to collect data <strong>directly</strong>. This is the era of zero-party data.</p><p>Ben advises against relying on pixel-based ads and third-party data, that is, <strong>rented relationships</strong>. Diversify your channels and find new ways of bringing people to your store. From there, focus on building <strong>real relationships</strong> with your customers using zero-party data. Don’t accept 2% conversion rates in pop-ups, aim for 8%-10% and higher.</p><p>Zero-Party Data Marketing</p><p>Zero-party data marketing uses data directly collected from your customers via questions. The answers to these questions are then used to personalize the entire shopping experience, from emails to SMS, to the website itself.</p><p>Third-party data is collected via several different websites. First-party data is collected on your own website using Google or Shopify analytics. Zero-party is different because it’s collected from data that is voluntarily provided by the customer. This includes information such as size, style, dietary preferences, etc. Such information can only be collected via <strong>direct questions</strong>. Zero-party data is, therefore, the only way to build a hyper-personalized customer journey.</p><p>How to Collect Zero-Party Data</p><p>Ben recommends using product quizzes to build deep relationships with your customers. He likens this to an in-store shopping experience. When a customer goes into a store, an associate may be there to ask questions and guide them towards the best product for them. For example, an associate at a skincare store may ask the customer about their skin type, current skincare routine, skin goals, etc. Zero-party data is about bringing this experience online.</p><p>Product quizzes are generally loved by customers because they often come to websites without knowing exactly what they’re looking for. The answers to the quiz questions build the customer’s <strong>buyer profile</strong> which is then used to lead them to the right product. Further, when the right questions are asked, engaged users are more inclined to provide contact information. From there, you can personalize content and products that you send in your campaigns.</p><p>The conversion rate in product quizzes is significantly higher than standard popups. As people are keen to receive their quiz results, conversion rates can be as high as <strong>20 - 40%</strong>.</p><p>Zero-party data is not only fantastic for initial conversions, it can be stored and leveraged for future product recommendations and campaigns.</p><p>A conversational popup is a very simple but highly effective way to capture email addresses. Instead of “Enter your email to get 10% off”, “Get 10% off by answering this question” gives your customer the opportunity to interact with your brand and receive a decent product recommendation. The conversion rate is 46 times higher in a conversational popup than in a standard popup.</p><p>Personalizing Your Marketing with Zero-Party Data</p><p>Ben describes this as the “bread and butter” of zero-party data marketing. Marketing and remarketing are personalized using quiz data on email, Messenger, SMS, and Facebook ads.</p><p>A personalized welcome series, for example, is far more effective than a generic welcome flow. If a customer visits a haircare eCommerce store and shares that they prefer to wash their hair at night, their welcome flow would recommend overnight hair masks. Octane AI allows Shopify merchants to send Zero-party data to Klaviyo in order to segment personalized flows accordingly.</p><p>The lowdown? The future of eCommerce is in zero-party data: personalized websites, email flows, campaigns, and ads that build a customer journey that <strong>converts</strong>.</p><p>Eager to learn more? Download Octane AI’s <a href="https://www.octaneai.com/playbook"><strong>free playbook</strong></a> for the definitive guide to zero-party data marketing.</p><p>Visit Octane AI:</p><p><a href="https://www.octaneai.com/"><strong>Octane AI </strong></a></p><p>Follow Ben Parr:</p><p><a href="https://www.linkedin.com/in/benparr/"><strong>Ben Parr</strong></a></p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#81 Ben Parr from Octane AI: Zero Party Data - Strategies for Collecting Data and Increasing Sales</p><p>We’re delighted to welcome <a href="https://www.linkedin.com/in/benparr/"><strong>Ben Parr</strong></a>, the President and Co-Founder of <a href="https://www.octaneai.com/"><strong>Octane AI</strong></a>, to a webinar with our podcast host and CEO, <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai</strong></a>.</p><p>Octane AI is the zero-party data marketing platform for Shopify and Shopify Plus merchants. Its conversational technology enables thousands of merchants to collect zero-party data and use it to optimize conversions, average order value, and customer lifetime value.</p><p>If you want to form a <strong>real </strong>relationship with your customers, tune in to hear Ben teach us everything you need to know about:</p><p>✔️ The Problem: Rented Relationships vs Real Relationships</p><p>✔️  Zero-Party Data Marketing</p><p>✔️  How to Collect Zero-Party Data</p><p>✔️  Personalizing Your Marketing</p><p>The Problem: Rented Relationships vs. Real Relationships</p><p>Ben begins by identifying 2 key problems in eCommerce:1.  Shopify brands have been building their business on top of <strong>rented relationships</strong>.</p><p>2. Apple has recently made a change that has <strong>completely destroyed</strong> the way you were used to doing business.</p><p>Before the iOS 14 update and recent changes in data privacy, Shopify Brands heavily tended towards Facebook Pixel in their marketing strategies. Facebook Pixel tracked user behavior and retargeted ads accordingly.</p><p>The problem with this strategy is that it’s a <strong>rented relationship</strong>. Facebook owns the customer contact information, the Shopify Brand does not. It has to pay Facebook to access contact information, essentially renting the relationship with its own customer.</p><p>Apple broke this relationship. The new iOS14 gives users the opportunity to opt-out of data tracking. Essentially, this makes it impossible for Facebook to run retargeting ads for iOS users.</p><p><strong>96% </strong>of U.S users opted out of data tracking in iOS 14.5. The vast majority of people do not want to be tracked. The world of marketing is changing, and it’s time to adapt.</p><p>Retargeting ads based on third-party data are going away. Now eCommerce owners need to collect data <strong>directly</strong>. This is the era of zero-party data.</p><p>Ben advises against relying on pixel-based ads and third-party data, that is, <strong>rented relationships</strong>. Diversify your channels and find new ways of bringing people to your store. From there, focus on building <strong>real relationships</strong> with your customers using zero-party data. Don’t accept 2% conversion rates in pop-ups, aim for 8%-10% and higher.</p><p>Zero-Party Data Marketing</p><p>Zero-party data marketing uses data directly collected from your customers via questions. The answers to these questions are then used to personalize the entire shopping experience, from emails to SMS, to the website itself.</p><p>Third-party data is collected via several different websites. First-party data is collected on your own website using Google or Shopify analytics. Zero-party is different because it’s collected from data that is voluntarily provided by the customer. This includes information such as size, style, dietary preferences, etc. Such information can only be collected via <strong>direct questions</strong>. Zero-party data is, therefore, the only way to build a hyper-personalized customer journey.</p><p>How to Collect Zero-Party Data</p><p>Ben recommends using product quizzes to build deep relationships with your customers. He likens this to an in-store shopping experience. When a customer goes into a store, an associate may be there to ask questions and guide them towards the best product for them. For example, an associate at a skincare store may ask the customer about their skin type, current skincare routine, skin goals, etc. Zero-party data is about bringing this experience online.</p><p>Product quizzes are generally loved by customers because they often come to websites without knowing exactly what they’re looking for. The answers to the quiz questions build the customer’s <strong>buyer profile</strong> which is then used to lead them to the right product. Further, when the right questions are asked, engaged users are more inclined to provide contact information. From there, you can personalize content and products that you send in your campaigns.</p><p>The conversion rate in product quizzes is significantly higher than standard popups. As people are keen to receive their quiz results, conversion rates can be as high as <strong>20 - 40%</strong>.</p><p>Zero-party data is not only fantastic for initial conversions, it can be stored and leveraged for future product recommendations and campaigns.</p><p>A conversational popup is a very simple but highly effective way to capture email addresses. Instead of “Enter your email to get 10% off”, “Get 10% off by answering this question” gives your customer the opportunity to interact with your brand and receive a decent product recommendation. The conversion rate is 46 times higher in a conversational popup than in a standard popup.</p><p>Personalizing Your Marketing with Zero-Party Data</p><p>Ben describes this as the “bread and butter” of zero-party data marketing. Marketing and remarketing are personalized using quiz data on email, Messenger, SMS, and Facebook ads.</p><p>A personalized welcome series, for example, is far more effective than a generic welcome flow. If a customer visits a haircare eCommerce store and shares that they prefer to wash their hair at night, their welcome flow would recommend overnight hair masks. Octane AI allows Shopify merchants to send Zero-party data to Klaviyo in order to segment personalized flows accordingly.</p><p>The lowdown? The future of eCommerce is in zero-party data: personalized websites, email flows, campaigns, and ads that build a customer journey that <strong>converts</strong>.</p><p>Eager to learn more? Download Octane AI’s <a href="https://www.octaneai.com/playbook"><strong>free playbook</strong></a> for the definitive guide to zero-party data marketing.</p><p>Visit Octane AI:</p><p><a href="https://www.octaneai.com/"><strong>Octane AI </strong></a></p><p>Follow Ben Parr:</p><p><a href="https://www.linkedin.com/in/benparr/"><strong>Ben Parr</strong></a></p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#80 Florens from Monkeys.Digital: Unlocking Your Growth with Data-Driven Conversion Rate Optimization</title>
			<itunes:title>#80 Florens from Monkeys.Digital: Unlocking Your Growth with Data-Driven Conversion Rate Optimization</itunes:title>
			<pubDate>Thu, 09 Dec 2021 09:00:00 GMT</pubDate>
			<itunes:duration>39:44</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/8f07aff5-b4a5-4ab7-ab3a-614519bd495e/media.mp3" length="32917647" type="audio/mpeg"/>
			<guid isPermaLink="false">8f07aff5-b4a5-4ab7-ab3a-614519bd495e</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/80</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9fa</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnuIB9Y8fWvZixJ6haawUd6]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>80</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9fa.jpg"/>
			<description><![CDATA[<p>#80 Florens from Monkeys.Digital: Unlocking Your Growth with Data-Driven Conversion Rate Optimization</p><p>You’re not in e-commerce if you’re not thinking about conversion rate optimization (CRO). The world of CRO and omnichannel marketing is often overwhelming, but <a href="https://www.instagram.com/florensbach/?hl=en"><strong>Florens Bach</strong></a> is here to change that.</p><p>Florens is responsible for performance marketing, Google Ads Management, and PPC (pay per click) marketing at <a href="https://monkeys.digital/en/"><strong>Monkeys.Digital</strong></a>. <strong>Monkeys.Digital </strong>generates an average of <strong>271% ROI</strong> for its clients in e-commerce through Google PPC, CRO, and Facebook and Instagram ads. When it comes to racking up those numbers, Florens knows what he’s doing.</p><p>Tune in to hear Florens, and our podcast host and CEO <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai</strong></a> discuss:</p><p>✔️ Florens’s Foray into Digital Marketing</p><p>✔️ Conversion Rate Optimization: Where do I begin?</p><p>✔️ Does Google or Facebook Prefer Bigger or Smaller Businesses?</p><p>✔️Florens’s Digital Marketing Mentors</p><p>Florens’s Foray into the Digital Marketing World</p><p>Florens first entered digital marketing in late 2015. As an engineering student, digital marketing was a world of mystery. An old friend of his floated around the idea of getting into digital marketing so that they could enjoy the freedom of working anywhere in the world. Soon enough, Florens was hooked.</p><p><em>“I really enjoyed working with numbers. I got sucked in and I really like it.”</em></p><p>Starting with Amazon PPC, Florens quickly came to realize the importance of knowing how to spend your money. Fully understanding <strong>AdWords</strong>, <strong>budgets</strong>, how and when to purchase <strong>keywords</strong>, and place <strong>bids</strong>. Florens and his friend became more interested in understanding how PPC works and fits into the bigger advertising picture than actually selling their own products. That’s what made them switch to Google AdWords.</p><p>Florens’s first clients were people on Amazon who wished to expand to Google. Google emerged as a better business model to work on as a PPC agency, as Google clients need maintenance almost every week. Amazon PPC sometimes only requires a one-time optimization.</p><p><em>“We’re just number freaks. We love working with money, numbers, digits, and graphs. Google ads were a perfect fit.”</em></p><p>Every company, according to Florens, needs advertising marketing.</p><p>Conversion Rate Optimization: Where Do I Begin?</p><p>Before you even begin working on your advertising campaigns, Florens advises, make sure that your website works. Work on driving traffic via ad campaigns from there. Driving traffic to a sub-par website isn’t profitable - your customers won’t convert on a bad website.</p><p>Once you have a user-optimized website, advertising will do wonders for your conversion rates. Florens highly recommends using an omnichannel marketing strategy. Don’t just start and stop with Google ads, branch out to Facebook, Instagram, or TikTok and influencer marketing.</p><p>CRO is not just about recognizing the final decision to buy, it’s about understanding the full customer journey.</p><p><em>“E-commerce is really driven by data. You can analyze almost anything from its data”</em></p><p>When an e-commerce store has €10 - 15,000 in Google ad spend per month, transferring to 500-1000 clicks a day from Google ads, it then has a critical mass of data from which its owner can understand the leverage of CRO.</p><p><em>“If you have more than 500 to 700 clicks a day with your Google campaigns, have a deep look at where the conversion rate is dropping off or what might be those essential blocks where you can see a difference.”</em></p><p>Does Google or Facebook Prefer Bigger or Smaller Businesses?</p><p>In Florens’s experience, the bigger the client is, the more premium the support from Facebook. One of the thresholds for Google is 100k ad spend a month. Google recognizes that once you have a certain amount of ad spend your business must be in a very good space.</p><p>Google knows how to make a six-figure business into a seven-figure business. If you are a four-figure business aiming for five figures, it’s much harder to make a profit via Google ads. Unfortunately, there are too many stores to allow for a totally unique selling point.</p><p>However, Florens continues, Google will help people who have the potential to grow. A focus on growth is essentially where they make their money.</p><p>Florens’s Mentors in Digital Marketing</p><p>Florens is a big fan of Robert Cialdini, author of <a href="https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X"><strong><em>Influence: The Psychology of Persuasion</em></strong></a>. Florens highly recommends this book to digital marketers as a comprehensive guide to the six principles of influence and persuasion.</p><p>Visit <a href="https://monkeys.digital/en/"><strong>Monkeys.Digital</strong></a> or check out their <a href="https://anchor.fm/monkeysdigital"><strong>podcast</strong></a> to see what you can do to unlock your growth potential. They’re very happy to respond to any questions and comments. Florens is also on Instagram <a href="https://www.instagram.com/florensbach/?hl=en"><strong>@florensbach</strong></a>.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#80 Florens from Monkeys.Digital: Unlocking Your Growth with Data-Driven Conversion Rate Optimization</p><p>You’re not in e-commerce if you’re not thinking about conversion rate optimization (CRO). The world of CRO and omnichannel marketing is often overwhelming, but <a href="https://www.instagram.com/florensbach/?hl=en"><strong>Florens Bach</strong></a> is here to change that.</p><p>Florens is responsible for performance marketing, Google Ads Management, and PPC (pay per click) marketing at <a href="https://monkeys.digital/en/"><strong>Monkeys.Digital</strong></a>. <strong>Monkeys.Digital </strong>generates an average of <strong>271% ROI</strong> for its clients in e-commerce through Google PPC, CRO, and Facebook and Instagram ads. When it comes to racking up those numbers, Florens knows what he’s doing.</p><p>Tune in to hear Florens, and our podcast host and CEO <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai</strong></a> discuss:</p><p>✔️ Florens’s Foray into Digital Marketing</p><p>✔️ Conversion Rate Optimization: Where do I begin?</p><p>✔️ Does Google or Facebook Prefer Bigger or Smaller Businesses?</p><p>✔️Florens’s Digital Marketing Mentors</p><p>Florens’s Foray into the Digital Marketing World</p><p>Florens first entered digital marketing in late 2015. As an engineering student, digital marketing was a world of mystery. An old friend of his floated around the idea of getting into digital marketing so that they could enjoy the freedom of working anywhere in the world. Soon enough, Florens was hooked.</p><p><em>“I really enjoyed working with numbers. I got sucked in and I really like it.”</em></p><p>Starting with Amazon PPC, Florens quickly came to realize the importance of knowing how to spend your money. Fully understanding <strong>AdWords</strong>, <strong>budgets</strong>, how and when to purchase <strong>keywords</strong>, and place <strong>bids</strong>. Florens and his friend became more interested in understanding how PPC works and fits into the bigger advertising picture than actually selling their own products. That’s what made them switch to Google AdWords.</p><p>Florens’s first clients were people on Amazon who wished to expand to Google. Google emerged as a better business model to work on as a PPC agency, as Google clients need maintenance almost every week. Amazon PPC sometimes only requires a one-time optimization.</p><p><em>“We’re just number freaks. We love working with money, numbers, digits, and graphs. Google ads were a perfect fit.”</em></p><p>Every company, according to Florens, needs advertising marketing.</p><p>Conversion Rate Optimization: Where Do I Begin?</p><p>Before you even begin working on your advertising campaigns, Florens advises, make sure that your website works. Work on driving traffic via ad campaigns from there. Driving traffic to a sub-par website isn’t profitable - your customers won’t convert on a bad website.</p><p>Once you have a user-optimized website, advertising will do wonders for your conversion rates. Florens highly recommends using an omnichannel marketing strategy. Don’t just start and stop with Google ads, branch out to Facebook, Instagram, or TikTok and influencer marketing.</p><p>CRO is not just about recognizing the final decision to buy, it’s about understanding the full customer journey.</p><p><em>“E-commerce is really driven by data. You can analyze almost anything from its data”</em></p><p>When an e-commerce store has €10 - 15,000 in Google ad spend per month, transferring to 500-1000 clicks a day from Google ads, it then has a critical mass of data from which its owner can understand the leverage of CRO.</p><p><em>“If you have more than 500 to 700 clicks a day with your Google campaigns, have a deep look at where the conversion rate is dropping off or what might be those essential blocks where you can see a difference.”</em></p><p>Does Google or Facebook Prefer Bigger or Smaller Businesses?</p><p>In Florens’s experience, the bigger the client is, the more premium the support from Facebook. One of the thresholds for Google is 100k ad spend a month. Google recognizes that once you have a certain amount of ad spend your business must be in a very good space.</p><p>Google knows how to make a six-figure business into a seven-figure business. If you are a four-figure business aiming for five figures, it’s much harder to make a profit via Google ads. Unfortunately, there are too many stores to allow for a totally unique selling point.</p><p>However, Florens continues, Google will help people who have the potential to grow. A focus on growth is essentially where they make their money.</p><p>Florens’s Mentors in Digital Marketing</p><p>Florens is a big fan of Robert Cialdini, author of <a href="https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X"><strong><em>Influence: The Psychology of Persuasion</em></strong></a>. Florens highly recommends this book to digital marketers as a comprehensive guide to the six principles of influence and persuasion.</p><p>Visit <a href="https://monkeys.digital/en/"><strong>Monkeys.Digital</strong></a> or check out their <a href="https://anchor.fm/monkeysdigital"><strong>podcast</strong></a> to see what you can do to unlock your growth potential. They’re very happy to respond to any questions and comments. Florens is also on Instagram <a href="https://www.instagram.com/florensbach/?hl=en"><strong>@florensbach</strong></a>.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#79 Chris and Miriam Bair form Keto Chow: How to Build a Community Focused Keto Brand in 7 Years</title>
			<itunes:title>#79 Chris and Miriam Bair form Keto Chow: How to Build a Community Focused Keto Brand in 7 Years</itunes:title>
			<pubDate>Thu, 02 Dec 2021 09:00:00 GMT</pubDate>
			<itunes:duration>39:36</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/9a6af5fe-2835-4ef0-a065-1afc2e7cca6e/media.mp3" length="34991180" type="audio/mpeg"/>
			<guid isPermaLink="false">9a6af5fe-2835-4ef0-a065-1afc2e7cca6e</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/79</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9fb</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkfO2gKMGtz0mHrBu1wROn5]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>79</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9fb.jpg"/>
			<description><![CDATA[<p>#79 Chris and Miriam Bair form Keto Chow: How to Build a Community Focused Keto Brand in 7 Years</p><p>Obsessed with building a <strong>community-based</strong> brand? Look no further than Keto Chow.</p><p>Keto Chow began in 2014 as a personal experiment in <a href="https://www.linkedin.com/in/chris-bair-ketochow/"><strong>Chris </strong></a>and Miriam’s kitchen. Their experiment? To create a keto meal replacement shake that tastes good.</p><p>As friends and family became increasingly interested in Keto-Chow, Chris and Miriam began shipping batches to fellow keto-ers across the country. Keto Chow rapidly grew into a thriving community-focused brand with well <strong>over 30,000</strong> happy customers.</p><p>Tune in to hear Chris, Miriam, and our podcast host and CEO <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai</strong></a> discuss:✔️ The Keto Chow Story: From the Kitchen to Over 30,000 Happy Customers</p><p>✔️ Building a Community on Different Platforms</p><p>✔️ The Evolution of Keto Chow’s Recipe and Production</p><p>✔️ COVID-19 and Fulfilment</p><p>✔️ Can the Online World Replace Trade Shows and Live Events?</p><p>✔️ What’s the Secret to Customer Loyalty?</p><p>The Keto-Chow Story: From  the Kitchen to Over 30,000 Happy Customers</p><p>It all began when Chris first visited the ketogenic lifestyle. A weight-loss diet with high fat, very low carbohydrates, and moderate protein. Chris tried out some keto shakes he found online, but they tasted horrible.</p><p><em>“He’s like, ‘I can’t do this. It’s horrible. There’s got to be a better way. And so he just made it up. That’s how we started.”</em></p><p>Their number one focus for Keto Chow: <strong>Taste</strong>.</p><p><em>“That’s one of the reasons we have so many positive reviews. It tastes really good. It tastes like melted ice cream.”</em></p><p>Keto Chow doesn’t actually have any fat in it. To accommodate for different body types and sizes, Chris and Miriam made every shake customizable: you’re free to add whatever fat suits your taste and body type best.</p><p>Along with that, Chris and Miriam have built a <strong>vibrant community</strong> of people who are looking for a way to make their keto journey easier. Keto Chow has a very active Facebook group and subreddit. Usually, a fellow customer steps in and answers any questions before a customer service rep has even seen them.</p><p>Building a Community on Different Platforms</p><p>Aside from Facebook and its subreddit, Keto Chow runs a highly popular YouTube channel with almost <strong>18,000 subscribers</strong>. They run a live stream every day: from 15- 45 minutes on a Sunday and an hour on Tuesdays. Tuesday’s live stream is all about directly addressing customer questions and pain points.</p><p>This is a fantastic session not only for receiving feedback but also for building brand-customer trust and loyalty.</p><p>The Evolution of Keto Chow’s Recipe and Production</p><p>Keto Chow’s original recipe is still on their website. Chris made it using ingredients you can buy from Amazon. Originally, Chris just posted his recipe for fun for people to use. A lot of people began requesting samples to save the hassle of buying the ingredients. From there, the demand for full meal packages came pouring in. Chris added a WooCommerce shopping cart to the website and Keto Chow grew from there.</p><p><em>“It got to the point where we had to find a contract manufacturer.”</em></p><p>Chris and Miriam tell the contractor how many shakes they need, provide them with what they need, and they do all the mixing and packaging and bring it back to them.</p><p>It took a year and a half for Chris and Miriam to find the right person to work with. Initially, their biggest pain point was meeting the contractor’s required minimums. Looking back, Miriam wishes that she aimed for larger minimums.</p><p><em>“We’ve learned a lot about advertising and how to make things move in addition to just being able to not have the fear to put that money down and just go for it.”</em></p><p>COVID-19 and Fulfilment</p><p>So what effect did COVID-19 have on Keto Chow’s fulfillment process?</p><p>While Chris and Miriam send some products to Amazon, Keto Chow primarily handles its own fulfillment. They told their employees that if they had to close, they would. Luckily, they never had to.</p><p>One of the biggest COVID-19 challenges Keto Chow faced was the cancellation of Trade Shows. Chris and Miriam go to a lot of Trade Shows to sell, give away free samples, and organize community meetups. Fortunately, Chris and Miriam had prepared for the possibility of excess inventory and were able to offer giveaways to their customers.</p><p>As of November 2021, Keto Chow cannot ship to Australia or New Zealand as the US postal service is not accepting packages for either destination. They’ve also run into some issues with getting stuck in Europe en route to the UK due to Brexit.</p><p>Chris and Miriam were, however, able to find a fantastic partner in Canada, <a href="https://www.switchgrocery.com/"><strong>Switch Grocery</strong></a>.</p><p><em>“They’re doing a great job up in Canada. And we love working with them.”</em></p><p>Can the Online World Replace Trade Shows and Live Events?</p><p>Miriam says that in some ways they can. Online events reach a much larger audience because they save money and time on travel.</p><p>One downside, however, is that Keto Chow cannot be tasted online. A taste test cannot be replaced. Online events are great for nurturing their existing community, but Keto Chow’s greatest selling point is its taste.</p><p>Chris and Miriam often ask their customers what flavors they would like. It’s a great community-building experience and hub for ideas.</p><p>What’s the Secret to Customer Loyalty?</p><p>Chris says that it comes down to <strong>treating your customers well</strong> and having a<strong> good product </strong>that you believe in.</p><p><em>“We made the product because it was something that we needed. It just so happens that it’s something that other people needed as well.”</em></p><p><strong>Honest marketing</strong> has been integral to building Keto Chow’s community. In short: start with a <strong>great product</strong>, be <strong>honest</strong>, and <strong>treat your customers well</strong>.</p><p>If you’re interested in what it means to build a brand community, visitKeto Chow’s<a href="http://www.ketochow.xyz/"><strong>website</strong></a>, <a href="https://www.youtube.com/c/KetoChowYoutube"><strong>YouTube</strong></a>channel, <a href="https://www.reddit.com/r/ketochow/"><strong>subreddit</strong></a>, or follow <strong>Chris </strong>on <a href="https://www.linkedin.com/in/chris-bair-ketochow/"><strong>LinkedIn</strong></a>.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#79 Chris and Miriam Bair form Keto Chow: How to Build a Community Focused Keto Brand in 7 Years</p><p>Obsessed with building a <strong>community-based</strong> brand? Look no further than Keto Chow.</p><p>Keto Chow began in 2014 as a personal experiment in <a href="https://www.linkedin.com/in/chris-bair-ketochow/"><strong>Chris </strong></a>and Miriam’s kitchen. Their experiment? To create a keto meal replacement shake that tastes good.</p><p>As friends and family became increasingly interested in Keto-Chow, Chris and Miriam began shipping batches to fellow keto-ers across the country. Keto Chow rapidly grew into a thriving community-focused brand with well <strong>over 30,000</strong> happy customers.</p><p>Tune in to hear Chris, Miriam, and our podcast host and CEO <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai</strong></a> discuss:✔️ The Keto Chow Story: From the Kitchen to Over 30,000 Happy Customers</p><p>✔️ Building a Community on Different Platforms</p><p>✔️ The Evolution of Keto Chow’s Recipe and Production</p><p>✔️ COVID-19 and Fulfilment</p><p>✔️ Can the Online World Replace Trade Shows and Live Events?</p><p>✔️ What’s the Secret to Customer Loyalty?</p><p>The Keto-Chow Story: From  the Kitchen to Over 30,000 Happy Customers</p><p>It all began when Chris first visited the ketogenic lifestyle. A weight-loss diet with high fat, very low carbohydrates, and moderate protein. Chris tried out some keto shakes he found online, but they tasted horrible.</p><p><em>“He’s like, ‘I can’t do this. It’s horrible. There’s got to be a better way. And so he just made it up. That’s how we started.”</em></p><p>Their number one focus for Keto Chow: <strong>Taste</strong>.</p><p><em>“That’s one of the reasons we have so many positive reviews. It tastes really good. It tastes like melted ice cream.”</em></p><p>Keto Chow doesn’t actually have any fat in it. To accommodate for different body types and sizes, Chris and Miriam made every shake customizable: you’re free to add whatever fat suits your taste and body type best.</p><p>Along with that, Chris and Miriam have built a <strong>vibrant community</strong> of people who are looking for a way to make their keto journey easier. Keto Chow has a very active Facebook group and subreddit. Usually, a fellow customer steps in and answers any questions before a customer service rep has even seen them.</p><p>Building a Community on Different Platforms</p><p>Aside from Facebook and its subreddit, Keto Chow runs a highly popular YouTube channel with almost <strong>18,000 subscribers</strong>. They run a live stream every day: from 15- 45 minutes on a Sunday and an hour on Tuesdays. Tuesday’s live stream is all about directly addressing customer questions and pain points.</p><p>This is a fantastic session not only for receiving feedback but also for building brand-customer trust and loyalty.</p><p>The Evolution of Keto Chow’s Recipe and Production</p><p>Keto Chow’s original recipe is still on their website. Chris made it using ingredients you can buy from Amazon. Originally, Chris just posted his recipe for fun for people to use. A lot of people began requesting samples to save the hassle of buying the ingredients. From there, the demand for full meal packages came pouring in. Chris added a WooCommerce shopping cart to the website and Keto Chow grew from there.</p><p><em>“It got to the point where we had to find a contract manufacturer.”</em></p><p>Chris and Miriam tell the contractor how many shakes they need, provide them with what they need, and they do all the mixing and packaging and bring it back to them.</p><p>It took a year and a half for Chris and Miriam to find the right person to work with. Initially, their biggest pain point was meeting the contractor’s required minimums. Looking back, Miriam wishes that she aimed for larger minimums.</p><p><em>“We’ve learned a lot about advertising and how to make things move in addition to just being able to not have the fear to put that money down and just go for it.”</em></p><p>COVID-19 and Fulfilment</p><p>So what effect did COVID-19 have on Keto Chow’s fulfillment process?</p><p>While Chris and Miriam send some products to Amazon, Keto Chow primarily handles its own fulfillment. They told their employees that if they had to close, they would. Luckily, they never had to.</p><p>One of the biggest COVID-19 challenges Keto Chow faced was the cancellation of Trade Shows. Chris and Miriam go to a lot of Trade Shows to sell, give away free samples, and organize community meetups. Fortunately, Chris and Miriam had prepared for the possibility of excess inventory and were able to offer giveaways to their customers.</p><p>As of November 2021, Keto Chow cannot ship to Australia or New Zealand as the US postal service is not accepting packages for either destination. They’ve also run into some issues with getting stuck in Europe en route to the UK due to Brexit.</p><p>Chris and Miriam were, however, able to find a fantastic partner in Canada, <a href="https://www.switchgrocery.com/"><strong>Switch Grocery</strong></a>.</p><p><em>“They’re doing a great job up in Canada. And we love working with them.”</em></p><p>Can the Online World Replace Trade Shows and Live Events?</p><p>Miriam says that in some ways they can. Online events reach a much larger audience because they save money and time on travel.</p><p>One downside, however, is that Keto Chow cannot be tasted online. A taste test cannot be replaced. Online events are great for nurturing their existing community, but Keto Chow’s greatest selling point is its taste.</p><p>Chris and Miriam often ask their customers what flavors they would like. It’s a great community-building experience and hub for ideas.</p><p>What’s the Secret to Customer Loyalty?</p><p>Chris says that it comes down to <strong>treating your customers well</strong> and having a<strong> good product </strong>that you believe in.</p><p><em>“We made the product because it was something that we needed. It just so happens that it’s something that other people needed as well.”</em></p><p><strong>Honest marketing</strong> has been integral to building Keto Chow’s community. In short: start with a <strong>great product</strong>, be <strong>honest</strong>, and <strong>treat your customers well</strong>.</p><p>If you’re interested in what it means to build a brand community, visitKeto Chow’s<a href="http://www.ketochow.xyz/"><strong>website</strong></a>, <a href="https://www.youtube.com/c/KetoChowYoutube"><strong>YouTube</strong></a>channel, <a href="https://www.reddit.com/r/ketochow/"><strong>subreddit</strong></a>, or follow <strong>Chris </strong>on <a href="https://www.linkedin.com/in/chris-bair-ketochow/"><strong>LinkedIn</strong></a>.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#78 Roshelle from Yotpo Talks Engagement - The New Way to Improve Customer Lifetime Value</title>
			<itunes:title>#78 Roshelle from Yotpo Talks Engagement - The New Way to Improve Customer Lifetime Value</itunes:title>
			<pubDate>Thu, 25 Nov 2021 09:00:00 GMT</pubDate>
			<itunes:duration>28:40</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/0a83a8b3-8d76-4204-9c3e-44d5f5585122/media.mp3" length="26257822" type="audio/mpeg"/>
			<guid isPermaLink="false">0a83a8b3-8d76-4204-9c3e-44d5f5585122</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/78</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9fc</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jm1xOgsneu6d7RmLdb/hDYd]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>78</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9fc.jpg"/>
			<description><![CDATA[<p>#78  Roshelle from Yotpo Talks Engagement - The New Way to Improve Customer Lifetime Value</p><p>Is your brand-customer communication a bit lackluster? Are you struggling to build a close relationship with your customers? This episode is all about customer retention: establishing, building, and maintaining trust.</p><p><a href="https://www.linkedin.com/in/roshelle-savdie-lechter/"><strong>Roshelle Savdie</strong></a> is the Associate Product Marketing Manager of <a href="https://www.yotpo.com/?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=UK_Brand_Yotpo&amp;utm_term=Brand_Yotpo&amp;utm_content=yotpo&amp;gclid=CjwKCAiAp8iMBhAqEiwAJb94z2AcqEsng_WmI9UlceBuN55UOB6-xBRIXXK1G47IDVyhs-YijV9MHhoChC0QAvD_BwE"><strong>Yotpo</strong></a>, an e-commerce marketing platform that offers a full suite of solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. Following a Bachelor’s degree in Psychology and a Master’s in Economics, Roshelle sought a role in the study of human behavior. She found her calling at Yotpo. As a specialist in loyalty and referrals, Roshelle knows what customers care about.</p><p>Tune in to hear Roshelle and our podcast host and CEO <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai</strong></a> discuss:✔️ Zero-Party Data: What is it and why is it important?</p><p>✔️ Why do e-commerce brands need engagement-based programs?</p><p>✔️ How to create a VIP program</p><p>✔️ Roshelle’s advice for Q4</p><p>✔️ Roshelle’s marketing idols</p><p>Zero-Party Data: What is it and why is it important?</p><p>Zero-party data (otherwise known as <strong>permission-based marketing</strong>) refers to data that customers voluntarily give brands about themselves. It’s not information that brands can acquire from different sources.</p><p>Roshelle identifies two advantages to using zero-party data:</p><ol><li>Brands don’t have to guess</li></ol><p>Collecting data directly from the source means that targeted marketing does not have to be based on assumptions or guesses. This allows brands to better communicate with their customers and personalize their shopping journey.</p><p>2. Develops trust in your brand</p><p>No one likes it when their data is collected and used without their explicit permission. Being clear about data collection and opting for zero-party data is great for building trust.</p><p><em>“You may ask yourself, ‘Why do they give this information so freely?’ It’s because they want to be part of your brand, and they trust your brand.”</em></p><p>Zero-party data reject invasive marketing tactics and instead focuses on creating a better experience for the customer.</p><p>Why do e-commerce brands need engagement-based programs?</p><p>Engagement-based programs are evolving. Roshelle stresses that engagement-based programs differ from rewards-based programs in that they’re <strong>not transactional</strong>.</p><p>Instead, <strong>engagement-based programs</strong> focus on relationships. It’s not enough to give away discount codes once in a while. Customers want <strong>experiences</strong> that make them feel part of the brand.</p><p>Gen Z consumers in particular engage with <strong>emotional </strong>rewards. Princess Polly, one of Yotpo’s clients created a VIP tier system. If a customer is in a certain tier and buys a certain amount, they’re featured in Princess Polly’s social media. Another reward included exclusive access to a VIP Facebook group, encouraging customers to buy further into the brand. Their best reward so far was backstage tickets to a music festival.</p><p>Roshelle recalls another brand that gives customers in their highest VIP tier early access to products and sales. This is great for building that brand-customer bond and providing an exclusivity incentive.</p><p>How to create a VIP program</p><p>So when should e-commerce owners begin setting up VIP tiers? Roshelle says “early on”, even if they’re not going to implement it right away. VIP tiers and loyalty programs require a lot of strategic planning.</p><p>Consider:</p><ul><li>What do your incentives mean to your customers?</li><li>What does it mean for your brand to give away these incentives?</li><li>Do your incentives make financial sense?</li><li>How are you going to make sure that your customers feel valued?</li><li>How are your incentives going to develop an emotional customer-brand connection?</li></ul><p>VIP tiers are fantastic for increasing engagement, brand community, and customer lifetime value (CTV). Therefore:</p><p><em>“It’s never too early to have VIP tiers. They power your business much faster than if you don’t have them.”</em></p><p>Roshelle’s advice for Q4</p><p>Roshelle’s number one piece of advice is: Build a strategy for Q1.</p><p>You’re going to acquire lots of new customers during Q4, that’s great. Now you need to focus on <strong>retention</strong>.</p><p>Roshelle’s marketing idols</p><p>In two words: authentic marketers.</p><p><em>“I really admire anyone who is on top of all the new trends, people, technology, but are keeping the essence of their brand and who they are. Anyone who has figured that out has all my respect. It’s really, really hard.”</em></p><p>Follow Roshelle on <a href="https://www.linkedin.com/in/roshelle-savdie-lechter/"><strong>LinkedIn </strong></a>and visit <a href="https://www.yotpo.com/?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=UK_Brand_Yotpo&amp;utm_term=Brand_Yotpo&amp;utm_content=yotpo&amp;gclid=CjwKCAiAp8iMBhAqEiwAJb94z2AcqEsng_WmI9UlceBuN55UOB6-xBRIXXK1G47IDVyhs-YijV9MHhoChC0QAvD_BwE"><strong>Yotpo.com</strong></a>for more advice on increasing customer lifetime value and taking your brand to the next level.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#78  Roshelle from Yotpo Talks Engagement - The New Way to Improve Customer Lifetime Value</p><p>Is your brand-customer communication a bit lackluster? Are you struggling to build a close relationship with your customers? This episode is all about customer retention: establishing, building, and maintaining trust.</p><p><a href="https://www.linkedin.com/in/roshelle-savdie-lechter/"><strong>Roshelle Savdie</strong></a> is the Associate Product Marketing Manager of <a href="https://www.yotpo.com/?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=UK_Brand_Yotpo&amp;utm_term=Brand_Yotpo&amp;utm_content=yotpo&amp;gclid=CjwKCAiAp8iMBhAqEiwAJb94z2AcqEsng_WmI9UlceBuN55UOB6-xBRIXXK1G47IDVyhs-YijV9MHhoChC0QAvD_BwE"><strong>Yotpo</strong></a>, an e-commerce marketing platform that offers a full suite of solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. Following a Bachelor’s degree in Psychology and a Master’s in Economics, Roshelle sought a role in the study of human behavior. She found her calling at Yotpo. As a specialist in loyalty and referrals, Roshelle knows what customers care about.</p><p>Tune in to hear Roshelle and our podcast host and CEO <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai</strong></a> discuss:✔️ Zero-Party Data: What is it and why is it important?</p><p>✔️ Why do e-commerce brands need engagement-based programs?</p><p>✔️ How to create a VIP program</p><p>✔️ Roshelle’s advice for Q4</p><p>✔️ Roshelle’s marketing idols</p><p>Zero-Party Data: What is it and why is it important?</p><p>Zero-party data (otherwise known as <strong>permission-based marketing</strong>) refers to data that customers voluntarily give brands about themselves. It’s not information that brands can acquire from different sources.</p><p>Roshelle identifies two advantages to using zero-party data:</p><ol><li>Brands don’t have to guess</li></ol><p>Collecting data directly from the source means that targeted marketing does not have to be based on assumptions or guesses. This allows brands to better communicate with their customers and personalize their shopping journey.</p><p>2. Develops trust in your brand</p><p>No one likes it when their data is collected and used without their explicit permission. Being clear about data collection and opting for zero-party data is great for building trust.</p><p><em>“You may ask yourself, ‘Why do they give this information so freely?’ It’s because they want to be part of your brand, and they trust your brand.”</em></p><p>Zero-party data reject invasive marketing tactics and instead focuses on creating a better experience for the customer.</p><p>Why do e-commerce brands need engagement-based programs?</p><p>Engagement-based programs are evolving. Roshelle stresses that engagement-based programs differ from rewards-based programs in that they’re <strong>not transactional</strong>.</p><p>Instead, <strong>engagement-based programs</strong> focus on relationships. It’s not enough to give away discount codes once in a while. Customers want <strong>experiences</strong> that make them feel part of the brand.</p><p>Gen Z consumers in particular engage with <strong>emotional </strong>rewards. Princess Polly, one of Yotpo’s clients created a VIP tier system. If a customer is in a certain tier and buys a certain amount, they’re featured in Princess Polly’s social media. Another reward included exclusive access to a VIP Facebook group, encouraging customers to buy further into the brand. Their best reward so far was backstage tickets to a music festival.</p><p>Roshelle recalls another brand that gives customers in their highest VIP tier early access to products and sales. This is great for building that brand-customer bond and providing an exclusivity incentive.</p><p>How to create a VIP program</p><p>So when should e-commerce owners begin setting up VIP tiers? Roshelle says “early on”, even if they’re not going to implement it right away. VIP tiers and loyalty programs require a lot of strategic planning.</p><p>Consider:</p><ul><li>What do your incentives mean to your customers?</li><li>What does it mean for your brand to give away these incentives?</li><li>Do your incentives make financial sense?</li><li>How are you going to make sure that your customers feel valued?</li><li>How are your incentives going to develop an emotional customer-brand connection?</li></ul><p>VIP tiers are fantastic for increasing engagement, brand community, and customer lifetime value (CTV). Therefore:</p><p><em>“It’s never too early to have VIP tiers. They power your business much faster than if you don’t have them.”</em></p><p>Roshelle’s advice for Q4</p><p>Roshelle’s number one piece of advice is: Build a strategy for Q1.</p><p>You’re going to acquire lots of new customers during Q4, that’s great. Now you need to focus on <strong>retention</strong>.</p><p>Roshelle’s marketing idols</p><p>In two words: authentic marketers.</p><p><em>“I really admire anyone who is on top of all the new trends, people, technology, but are keeping the essence of their brand and who they are. Anyone who has figured that out has all my respect. It’s really, really hard.”</em></p><p>Follow Roshelle on <a href="https://www.linkedin.com/in/roshelle-savdie-lechter/"><strong>LinkedIn </strong></a>and visit <a href="https://www.yotpo.com/?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=UK_Brand_Yotpo&amp;utm_term=Brand_Yotpo&amp;utm_content=yotpo&amp;gclid=CjwKCAiAp8iMBhAqEiwAJb94z2AcqEsng_WmI9UlceBuN55UOB6-xBRIXXK1G47IDVyhs-YijV9MHhoChC0QAvD_BwE"><strong>Yotpo.com</strong></a>for more advice on increasing customer lifetime value and taking your brand to the next level.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#77 What Do 26 Years of Digital Marketing Teach You? Steve from SiteGeek Shares His Wisdom</title>
			<itunes:title>#77 What Do 26 Years of Digital Marketing Teach You? Steve from SiteGeek Shares His Wisdom</itunes:title>
			<pubDate>Thu, 18 Nov 2021 09:00:00 GMT</pubDate>
			<itunes:duration>44:27</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/c2594fa3-1b40-4ab0-a8e8-b2aea4930506/media.mp3" length="39714629" type="audio/mpeg"/>
			<guid isPermaLink="false">c2594fa3-1b40-4ab0-a8e8-b2aea4930506</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/77</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9fd</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkqHuw6F5wErKXqOTtsfGsH]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>77</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9fd.jpg"/>
			<description><![CDATA[<p><strong>#77 What Do 26 Years of Digital Marketing Teach You? Steve from SiteGeek Shares His Wisdom</strong>  </p><p>In e-commerce and need some advice? Let’s hear what someone with 26 years of experience has to say.</p><p><a href="https://www.linkedin.com/in/stevehoopercoach/?originalSubdomain=uk"><strong>Steve Hooper</strong></a> is the Managing Director of <a href="https://sitegeek.co.uk/"><strong>SiteGeek</strong></a>, a multiple award-winning Digital Marketing Agency. SiteGeek helps companies develop omnichannel marketing strategies and build their in-house marketing team. If that isn’t impressive enough, Steve has <strong>over 20 years</strong> of digital marketing experience to share.</p><p>Tune in to hear Steve and our podcast host and CEO <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai</strong></a> discuss:✔️ The Biggest Turning Points in Digital Marketing</p><p>✔️ The Best Tools to Use in E-commerce</p><p>✔️ Why Shopify Themes Alone Won’t Fix CRO</p><p>✔️ Advice for Brexit</p><p>✔️ Mentors in Digital Marketing</p><p>The Biggest Turning Points in Digital Marketing </p><p>In 1994, Steve’s boss at the time, Chris, sent him out to buy a modem. Steve remembers Chris saying, “Hey, this internet thing, I think we better look into that, because I think it might catch on.” Very few people had email addresses, and very few even knew what the internet was. But Steve and his company were way ahead of the game:</p><p><em>“I designed my first website back in late 1995. I think that makes me somewhat of a veteran when it comes to website design.”</em></p><p>So what’s changed and what hasn’t?</p><p>Steve sites the introductions of tools such as <a href="https://wordpress.com/"><strong>WordPress</strong></a> as significant turning points in internet history. While it was initially rather complex to set up a WordPress website, the arrival of Software as a Service (SaaS), Shopify, and WooCommerce made it possible for anyone to set up an online store.</p><p>One thing that hasn’t changed? Us. Human nature.</p><p><em>“A lot of e-commerce companies forget that they’re still selling to people. They’re not numbers that come through a website, there’s a person at the end of it.”</em></p><p>One of Steve’s top pieces of advice is “Don’t sell, educate.” If someone is educated on what your product is and how to use it, they’re not just more likely to buy, they’re going to come back again.</p><p>The Best Tools to Use in E-commerce </p><p>Steve is a huge fan of <a href="https://www.shopify.co.uk/free-trial?&amp;term=shopify&amp;Network=Search&amp;SiteTarget=&amp;mt=e&amp;adid=326832419456&amp;adpos=&amp;CampaignId=1681994799&amp;branded_enterprise=1&amp;BOID=brand&amp;gclid=Cj0KCQiA-K2MBhC-ARIsAMtLKRtablTyCmngjYbYkUtADP_qM5Sywao6gosuSsq4A2cEAMKpzl8T10waAu0SEALw_wcB&amp;gclsrc=aw.ds"><strong>Shopify</strong></a>. Once you have the resources to get <a href="https://www.shopify.co.uk/plus/enterprise-ecommerce"><strong>Shopify Plus</strong></a>, Steve highly recommends doing so. He’s particularly impressed by its security. Its security budget is probably equal to one of the top 10 military budgets in the world.</p><p>If you’re using <a href="https://woocommerce.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=acquisition_search_brand_row&amp;utm_content=woocommerce&amp;gclid=Cj0KCQiA-K2MBhC-ARIsAMtLKRsOFzqKuqC2f-7L8esgaFdZD2Ni7GopF2rytdyJbi9RRPDQp80btywaAkAyEALw_wcB#"><strong>WooCommerce</strong></a>, Steve advises total compliance to their PCI questions. Don’t just tick ‘Yes’, make sure that you have the appropriate SSL certificate and everything in place to ensure your security.</p><p>For inventory management, Steve uses <a href="https://www.cin7.com/?utm_campaign=Adwords&amp;utm_source=ppc&amp;utm_term=cin7-branded&amp;gclid=Cj0KCQiA-K2MBhC-ARIsAMtLKRs6sQe4CchW6wQzjkioF5fSbFmIsnGbR9k_B_iZUxM6tCVjyfIsl-4aAtz6EALw_wcB"><strong>Cin7</strong></a>. Cin7 links to Shopify and makes it easy to raise purchase orders and track information inside and outside of Shopify. Cin7 further allows building on several channels, including Amazon and eBay for an omnichannel marketing strategy. It also has its own B2B (business to business) portal, which makes things very easy for wholesalers.</p><p>Why Shopify Themes Alone Won’t Fix CRO </p><p>While Steve cannot praise Shopify highly enough, he advises against the idea that getting a new Shopify theme is going to fix your conversion rates. First and foremost, you need to understand the <strong>data</strong>.</p><p>Set up split tests where you can and make a list of possible factors that could be affecting your conversion rates. Is your menu structure easy to follow? How easy is it to find products? Are you following up with your abandoned carts? Are you upselling? Above all, make sure that you have a good <strong>customer journey</strong> and make it mobile-friendly. That’s where your conversion rates will rise.</p><p>Advice for Brexit </p><p>It’s no secret that Brexit has had a huge impact on e-commerce, especially for UK merchants. Steve recalls his recent meeting with DHL in Germany. They revealed that about 70% of deliveries from the EU to the UK have ceased. There is a big stop on what’s going across the channel right now.</p><p>Steve’s advice to e-commerce owners struggling with Brexit is to explore your various options as thoroughly as possible. Talk to your local department trading industry and the department of international trade. If you find that your biggest market is in the EU, consider third-party logistic warehouses. This allows you to avoid all the current distribution issues in the UK.</p><p>Mentors in Digital Marketing </p><p>Steve’s first ever boss, Chris, remains a good friend and mentor to this day. Chris gives him great advice on digital marketing and where it’s headed.</p><p>He was also friends with Andy Jenkins, none other than the executive producer on <em>The</em> <em>Blair Witch Project</em>. That was where Andy got started in digital marketing: 284 of the 286 websites about <em>The Blair Witch Project</em> at the time of release were registered in his name.</p><p>Steve also turns to his friend <a href="https://www.linkedin.com/in/domcummins/"><strong>Dominic Cummins</strong> </a>in California (not the British politician) for business advice.</p><p>The takeaway? You’re never too experienced to have a mentor.</p><p>Follow Steve on <a href="https://www.linkedin.com/in/stevehoopercoach/?originalSubdomain=uk"><strong>LinkedIn</strong></a> and visit <a href="https://sitegeek.co.uk/about-us/"><strong>SiteGeek</strong></a>if you’d like to find out more about digital marketing and e-commerce. Steve says he’s more than happy to ask any questions you may have.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>#77 What Do 26 Years of Digital Marketing Teach You? Steve from SiteGeek Shares His Wisdom</strong>  </p><p>In e-commerce and need some advice? Let’s hear what someone with 26 years of experience has to say.</p><p><a href="https://www.linkedin.com/in/stevehoopercoach/?originalSubdomain=uk"><strong>Steve Hooper</strong></a> is the Managing Director of <a href="https://sitegeek.co.uk/"><strong>SiteGeek</strong></a>, a multiple award-winning Digital Marketing Agency. SiteGeek helps companies develop omnichannel marketing strategies and build their in-house marketing team. If that isn’t impressive enough, Steve has <strong>over 20 years</strong> of digital marketing experience to share.</p><p>Tune in to hear Steve and our podcast host and CEO <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai</strong></a> discuss:✔️ The Biggest Turning Points in Digital Marketing</p><p>✔️ The Best Tools to Use in E-commerce</p><p>✔️ Why Shopify Themes Alone Won’t Fix CRO</p><p>✔️ Advice for Brexit</p><p>✔️ Mentors in Digital Marketing</p><p>The Biggest Turning Points in Digital Marketing </p><p>In 1994, Steve’s boss at the time, Chris, sent him out to buy a modem. Steve remembers Chris saying, “Hey, this internet thing, I think we better look into that, because I think it might catch on.” Very few people had email addresses, and very few even knew what the internet was. But Steve and his company were way ahead of the game:</p><p><em>“I designed my first website back in late 1995. I think that makes me somewhat of a veteran when it comes to website design.”</em></p><p>So what’s changed and what hasn’t?</p><p>Steve sites the introductions of tools such as <a href="https://wordpress.com/"><strong>WordPress</strong></a> as significant turning points in internet history. While it was initially rather complex to set up a WordPress website, the arrival of Software as a Service (SaaS), Shopify, and WooCommerce made it possible for anyone to set up an online store.</p><p>One thing that hasn’t changed? Us. Human nature.</p><p><em>“A lot of e-commerce companies forget that they’re still selling to people. They’re not numbers that come through a website, there’s a person at the end of it.”</em></p><p>One of Steve’s top pieces of advice is “Don’t sell, educate.” If someone is educated on what your product is and how to use it, they’re not just more likely to buy, they’re going to come back again.</p><p>The Best Tools to Use in E-commerce </p><p>Steve is a huge fan of <a href="https://www.shopify.co.uk/free-trial?&amp;term=shopify&amp;Network=Search&amp;SiteTarget=&amp;mt=e&amp;adid=326832419456&amp;adpos=&amp;CampaignId=1681994799&amp;branded_enterprise=1&amp;BOID=brand&amp;gclid=Cj0KCQiA-K2MBhC-ARIsAMtLKRtablTyCmngjYbYkUtADP_qM5Sywao6gosuSsq4A2cEAMKpzl8T10waAu0SEALw_wcB&amp;gclsrc=aw.ds"><strong>Shopify</strong></a>. Once you have the resources to get <a href="https://www.shopify.co.uk/plus/enterprise-ecommerce"><strong>Shopify Plus</strong></a>, Steve highly recommends doing so. He’s particularly impressed by its security. Its security budget is probably equal to one of the top 10 military budgets in the world.</p><p>If you’re using <a href="https://woocommerce.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=acquisition_search_brand_row&amp;utm_content=woocommerce&amp;gclid=Cj0KCQiA-K2MBhC-ARIsAMtLKRsOFzqKuqC2f-7L8esgaFdZD2Ni7GopF2rytdyJbi9RRPDQp80btywaAkAyEALw_wcB#"><strong>WooCommerce</strong></a>, Steve advises total compliance to their PCI questions. Don’t just tick ‘Yes’, make sure that you have the appropriate SSL certificate and everything in place to ensure your security.</p><p>For inventory management, Steve uses <a href="https://www.cin7.com/?utm_campaign=Adwords&amp;utm_source=ppc&amp;utm_term=cin7-branded&amp;gclid=Cj0KCQiA-K2MBhC-ARIsAMtLKRs6sQe4CchW6wQzjkioF5fSbFmIsnGbR9k_B_iZUxM6tCVjyfIsl-4aAtz6EALw_wcB"><strong>Cin7</strong></a>. Cin7 links to Shopify and makes it easy to raise purchase orders and track information inside and outside of Shopify. Cin7 further allows building on several channels, including Amazon and eBay for an omnichannel marketing strategy. It also has its own B2B (business to business) portal, which makes things very easy for wholesalers.</p><p>Why Shopify Themes Alone Won’t Fix CRO </p><p>While Steve cannot praise Shopify highly enough, he advises against the idea that getting a new Shopify theme is going to fix your conversion rates. First and foremost, you need to understand the <strong>data</strong>.</p><p>Set up split tests where you can and make a list of possible factors that could be affecting your conversion rates. Is your menu structure easy to follow? How easy is it to find products? Are you following up with your abandoned carts? Are you upselling? Above all, make sure that you have a good <strong>customer journey</strong> and make it mobile-friendly. That’s where your conversion rates will rise.</p><p>Advice for Brexit </p><p>It’s no secret that Brexit has had a huge impact on e-commerce, especially for UK merchants. Steve recalls his recent meeting with DHL in Germany. They revealed that about 70% of deliveries from the EU to the UK have ceased. There is a big stop on what’s going across the channel right now.</p><p>Steve’s advice to e-commerce owners struggling with Brexit is to explore your various options as thoroughly as possible. Talk to your local department trading industry and the department of international trade. If you find that your biggest market is in the EU, consider third-party logistic warehouses. This allows you to avoid all the current distribution issues in the UK.</p><p>Mentors in Digital Marketing </p><p>Steve’s first ever boss, Chris, remains a good friend and mentor to this day. Chris gives him great advice on digital marketing and where it’s headed.</p><p>He was also friends with Andy Jenkins, none other than the executive producer on <em>The</em> <em>Blair Witch Project</em>. That was where Andy got started in digital marketing: 284 of the 286 websites about <em>The Blair Witch Project</em> at the time of release were registered in his name.</p><p>Steve also turns to his friend <a href="https://www.linkedin.com/in/domcummins/"><strong>Dominic Cummins</strong> </a>in California (not the British politician) for business advice.</p><p>The takeaway? You’re never too experienced to have a mentor.</p><p>Follow Steve on <a href="https://www.linkedin.com/in/stevehoopercoach/?originalSubdomain=uk"><strong>LinkedIn</strong></a> and visit <a href="https://sitegeek.co.uk/about-us/"><strong>SiteGeek</strong></a>if you’d like to find out more about digital marketing and e-commerce. Steve says he’s more than happy to ask any questions you may have.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#76 Alan Chen from FreeCashFlow.io Shares The Top 3 Tax Deductions All E-commerce Owners Should Know About</title>
			<itunes:title>#76 Alan Chen from FreeCashFlow.io Shares The Top 3 Tax Deductions All E-commerce Owners Should Know About</itunes:title>
			<pubDate>Thu, 11 Nov 2021 09:00:00 GMT</pubDate>
			<itunes:duration>21:48</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/d9b0e7d0-ebe4-4877-9646-6703f4aeff99/media.mp3" length="34756025" type="audio/mpeg"/>
			<guid isPermaLink="false">d9b0e7d0-ebe4-4877-9646-6703f4aeff99</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/76</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9fe</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmxWXyHHDVU9tkabv6h/fSe]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>76</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9fe.jpg"/>
			<description><![CDATA[<p>#76 Alan Chen from FreeCashFlow.io Shares the Top 3 Tax Deductions All E-commerce Owners Should Know About</p><p>When store revenue is collected as tax, does it still count as a profit? <a href="https://www.linkedin.com/in/alan-chen-cpa-fcf/"><strong>Alan Chen </strong></a>doesn’t think so. We’re doing something a little different for this episode of The Eccom Show: let’s take a look at <strong>tax </strong>and what you need to know about maximizing <strong>real profit</strong>.</p><p><a href="https://www.linkedin.com/in/alan-chen-cpa-fcf/"><strong>Alan</strong></a> is the Founder of <a href="https://www.freecashflow.io/"><strong>FreeCashFlow.io</strong></a>, a company that helps e-commerce and online businesses with US tax laws, planning, sales, filing, threshold strategies, and cloud-based bookkeeping. According to Alan, tax planning is the <strong>highest ROI activity </strong>you can do in your business.</p><p>Tune in to hear Alan and our podcast host and CEO <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai</strong></a> discuss how e-commerce brands can minimize their tax bill and:✔️ When to Hand Over Tax Planning to an Expert</p><p>✔️ The Biggest Pitfalls in Business Tax</p><p>✔️ Nexus Sales Tax</p><p>✔️ The Top 3 Tax Deductions E-commerce Owners Should Know About</p><p>✔️ Alan’s Advice for Q4</p><p>When Should You Hand Over Tax Planning to an Expert? </p><p>Alan recommends that you seek expert tax advice when your business is making <strong>350k to 400k annual revenue</strong>. That’s the stage where there are enough deductions to give you a decent ROI on what you’ve paid to get the service done.</p><p>FreeCashFlow.io draws up a monthly or quarterly plan for their clients and calculates what deduction they can take. When April 15 rolls around, they’re going to pay a lot less money.</p><p><em>“I just want people to know that having proper tax planning just equals more money for you. Real measurable value that you see in your bank account that you don’t pay out.”</em></p><p>When Alan says he doesn’t think you should be worried about tax, he doesn’t mean put it on the backburner. He means to hand it over to the experts. Daniel recalls digital marketer Roland Frasier’s advice: spend time with what you’re best at and invest your money into your weak spots.</p><p>The Biggest Pitfalls in Business Tax </p><p>Sales tax is one of the biggest problem areas right now. E-commerce sellers face particularly strong state scrutiny for this. And this isn’t exclusive to US sellers - Shopify just rolled out a sales tax dashboard reminding its users that they’re responsible for sales tax liabilities for 45 US states.</p><p>The higher your revenue, the more you are affected by sales tax. Alan wants businesses to understand that as they take off, they need someone taking care of sales tax. To complicate matters further, every state has its own sales tax. Some states require payment in a matter of days once a business crosses a tax threshold, others wait until the next calendar year.</p><p>That’s why it’s so important to have visibility on when your business is and isn’t going to cross tax thresholds. It’s crucial to be prepared, stay compliant, and avoid paying anything you don’t have to. No matter how much your Shopify store makes, revenue is about net profit and your bank account. Tax payments, Alan argues, are not in your profit.</p><p>What is Nexus Sales Tax? </p><p>Nexus = affiliation, or a connection to something. So if you have an office and a warehouse somewhere, that’s your physical nexus to that location. 5 to 6 years ago Nexus sales tax was great for businesses and drop shippers that had no physical location. There was no way for sales tax to be enforced on a location that didn’t exist.</p><p>That all changed following the 2018 South Dakota vs Wayfair court case. This changed the game for e-commerce and online businesses because its ruling introduced an <strong>economic nexus</strong>. An economic nexus is triggered by a concentration of customers in a certain state. If a business ships products work $100,000 to a particular state they are liable to pay sales tax to that state. Now there are two types of nexuses sales tax: <strong>physical </strong>and <strong>economic</strong>.</p><p>Moreover, e-commerce owners using Shopify are fully responsible for their sales tax. It often is not automatically deducted.</p><p>The Top 3 Tax Deductions E-commerce Owners Should Know About </p><ol><li><strong>The Home Office Deduction </strong> </li></ol><p>This skyrocketed during 2020 when more and more people began working from home. Alan reveals that there are two ways of calculating this deduction.</p><p>The first calculation is the simplest but also the most limited. The highest tax deduction possible is only $1500. The second calculation is more complicated but lucrative. The <strong>actual expense method</strong>. This takes the square footage of your office space as a percentage of your total home. You can take a tax deduction from that percentage. This includes rent, mortgage, or even repair maintenance. The biggest deduction Alan saw from this method is $14,000 - his client runs a phone case business and basically uses half their home as office space.</p><p>If you’re operating out of your home, Alan advises, take advantage of the <strong>actual expense method</strong>.</p><p><strong>2. Startup Cost Deduction</strong></p><p>The startup cost allows entrepreneurs to claim a<strong> $5000 </strong>deduction for any cost made up until the point their business is created. This includes product research, travel, work with lawyers or accountants - the deduction rewards entrepreneurs for even thinking about starting a business. Just make sure that you keep documentation.</p><p><em>“So for people thinking about starting a business but are still unsure, now you know that there is a $5000 deduction waiting for you."</em></p><p><strong>3. Celebrate Your Expenses</strong></p><p>Paying for expenses in advance significantly increases your tax deductions. Cash coming in is revenue, cash going out is expenses. So prepay for software and take out yearly subscriptions.</p><p>Alan also sees businesses pre-purchase inventory to sell in the next tax year. The expense deductible is higher if the revenue hasn’t yet been generated. This takes a lot of planning and <strong>forecasting </strong>to ensure that business owners don’t end up with dead inventory. Above all else, they need to know that they can sell their inventory.</p><p>Alan cannot stress enough how important it is to understand and track your business’s selling trends, profits, inventory, and problem areas.</p><p><em>“Bookkeeping is the lifeblood of any business.”</em></p><p>Alan’s Advice for Q4 </p><p>Alan advises that the next two months (November and December) are your last chance to play catch up on tax planning. This is the biggest time of year, the top lines look great, but be aware of your net profit. Collect as many emails as you can, but don’t give away too much. Watch your <strong>bottom line</strong>.</p><p>Follow Alan on <a href="https://www.linkedin.com/in/alan-chen-cpa-fcf/"><strong>LinkedIn</strong> </a>visit <a href="https://www.freecashflow.io/"><strong>FreeCashFlow.io</strong> </a>to see how your business can make a <strong>real profit</strong>.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#76 Alan Chen from FreeCashFlow.io Shares the Top 3 Tax Deductions All E-commerce Owners Should Know About</p><p>When store revenue is collected as tax, does it still count as a profit? <a href="https://www.linkedin.com/in/alan-chen-cpa-fcf/"><strong>Alan Chen </strong></a>doesn’t think so. We’re doing something a little different for this episode of The Eccom Show: let’s take a look at <strong>tax </strong>and what you need to know about maximizing <strong>real profit</strong>.</p><p><a href="https://www.linkedin.com/in/alan-chen-cpa-fcf/"><strong>Alan</strong></a> is the Founder of <a href="https://www.freecashflow.io/"><strong>FreeCashFlow.io</strong></a>, a company that helps e-commerce and online businesses with US tax laws, planning, sales, filing, threshold strategies, and cloud-based bookkeeping. According to Alan, tax planning is the <strong>highest ROI activity </strong>you can do in your business.</p><p>Tune in to hear Alan and our podcast host and CEO <a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel Budai</strong></a> discuss how e-commerce brands can minimize their tax bill and:✔️ When to Hand Over Tax Planning to an Expert</p><p>✔️ The Biggest Pitfalls in Business Tax</p><p>✔️ Nexus Sales Tax</p><p>✔️ The Top 3 Tax Deductions E-commerce Owners Should Know About</p><p>✔️ Alan’s Advice for Q4</p><p>When Should You Hand Over Tax Planning to an Expert? </p><p>Alan recommends that you seek expert tax advice when your business is making <strong>350k to 400k annual revenue</strong>. That’s the stage where there are enough deductions to give you a decent ROI on what you’ve paid to get the service done.</p><p>FreeCashFlow.io draws up a monthly or quarterly plan for their clients and calculates what deduction they can take. When April 15 rolls around, they’re going to pay a lot less money.</p><p><em>“I just want people to know that having proper tax planning just equals more money for you. Real measurable value that you see in your bank account that you don’t pay out.”</em></p><p>When Alan says he doesn’t think you should be worried about tax, he doesn’t mean put it on the backburner. He means to hand it over to the experts. Daniel recalls digital marketer Roland Frasier’s advice: spend time with what you’re best at and invest your money into your weak spots.</p><p>The Biggest Pitfalls in Business Tax </p><p>Sales tax is one of the biggest problem areas right now. E-commerce sellers face particularly strong state scrutiny for this. And this isn’t exclusive to US sellers - Shopify just rolled out a sales tax dashboard reminding its users that they’re responsible for sales tax liabilities for 45 US states.</p><p>The higher your revenue, the more you are affected by sales tax. Alan wants businesses to understand that as they take off, they need someone taking care of sales tax. To complicate matters further, every state has its own sales tax. Some states require payment in a matter of days once a business crosses a tax threshold, others wait until the next calendar year.</p><p>That’s why it’s so important to have visibility on when your business is and isn’t going to cross tax thresholds. It’s crucial to be prepared, stay compliant, and avoid paying anything you don’t have to. No matter how much your Shopify store makes, revenue is about net profit and your bank account. Tax payments, Alan argues, are not in your profit.</p><p>What is Nexus Sales Tax? </p><p>Nexus = affiliation, or a connection to something. So if you have an office and a warehouse somewhere, that’s your physical nexus to that location. 5 to 6 years ago Nexus sales tax was great for businesses and drop shippers that had no physical location. There was no way for sales tax to be enforced on a location that didn’t exist.</p><p>That all changed following the 2018 South Dakota vs Wayfair court case. This changed the game for e-commerce and online businesses because its ruling introduced an <strong>economic nexus</strong>. An economic nexus is triggered by a concentration of customers in a certain state. If a business ships products work $100,000 to a particular state they are liable to pay sales tax to that state. Now there are two types of nexuses sales tax: <strong>physical </strong>and <strong>economic</strong>.</p><p>Moreover, e-commerce owners using Shopify are fully responsible for their sales tax. It often is not automatically deducted.</p><p>The Top 3 Tax Deductions E-commerce Owners Should Know About </p><ol><li><strong>The Home Office Deduction </strong> </li></ol><p>This skyrocketed during 2020 when more and more people began working from home. Alan reveals that there are two ways of calculating this deduction.</p><p>The first calculation is the simplest but also the most limited. The highest tax deduction possible is only $1500. The second calculation is more complicated but lucrative. The <strong>actual expense method</strong>. This takes the square footage of your office space as a percentage of your total home. You can take a tax deduction from that percentage. This includes rent, mortgage, or even repair maintenance. The biggest deduction Alan saw from this method is $14,000 - his client runs a phone case business and basically uses half their home as office space.</p><p>If you’re operating out of your home, Alan advises, take advantage of the <strong>actual expense method</strong>.</p><p><strong>2. Startup Cost Deduction</strong></p><p>The startup cost allows entrepreneurs to claim a<strong> $5000 </strong>deduction for any cost made up until the point their business is created. This includes product research, travel, work with lawyers or accountants - the deduction rewards entrepreneurs for even thinking about starting a business. Just make sure that you keep documentation.</p><p><em>“So for people thinking about starting a business but are still unsure, now you know that there is a $5000 deduction waiting for you."</em></p><p><strong>3. Celebrate Your Expenses</strong></p><p>Paying for expenses in advance significantly increases your tax deductions. Cash coming in is revenue, cash going out is expenses. So prepay for software and take out yearly subscriptions.</p><p>Alan also sees businesses pre-purchase inventory to sell in the next tax year. The expense deductible is higher if the revenue hasn’t yet been generated. This takes a lot of planning and <strong>forecasting </strong>to ensure that business owners don’t end up with dead inventory. Above all else, they need to know that they can sell their inventory.</p><p>Alan cannot stress enough how important it is to understand and track your business’s selling trends, profits, inventory, and problem areas.</p><p><em>“Bookkeeping is the lifeblood of any business.”</em></p><p>Alan’s Advice for Q4 </p><p>Alan advises that the next two months (November and December) are your last chance to play catch up on tax planning. This is the biggest time of year, the top lines look great, but be aware of your net profit. Collect as many emails as you can, but don’t give away too much. Watch your <strong>bottom line</strong>.</p><p>Follow Alan on <a href="https://www.linkedin.com/in/alan-chen-cpa-fcf/"><strong>LinkedIn</strong> </a>visit <a href="https://www.freecashflow.io/"><strong>FreeCashFlow.io</strong> </a>to see how your business can make a <strong>real profit</strong>.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#75 Audio Marketing is Changing the Game for Small Business Owners. Here’s How.</title>
			<itunes:title>#75 Audio Marketing is Changing the Game for Small Business Owners. Here’s How.</itunes:title>
			<pubDate>Thu, 04 Nov 2021 09:00:00 GMT</pubDate>
			<itunes:duration>30:27</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/02d48ebb-25d0-4c02-82f6-d8d7735065f8/media.mp3" length="30751258" type="audio/mpeg"/>
			<guid isPermaLink="false">02d48ebb-25d0-4c02-82f6-d8d7735065f8</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/75</link>
			<acast:episodeId>63ad9d5cf64ef1001142f9ff</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlis53F9+XlQiIhhjpyDEh6]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>75</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142f9ff.jpg"/>
			<description><![CDATA[<p><strong>#75 Audio Marketing is Changing the Game for Small Business Owners. Here’s How.</strong></p><p>Audio marketing relies on (you guessed it!) audio for its output. It’s not a new medium, we’ve all heard radio ads, but with the rise of<strong> smart speakers </strong>and apps such as <strong>Clubhouse</strong>, it is <strong>blowing up</strong>. If there’s any time to dive into audio marketing, it’s now.</p><p><a href="https://www.linkedin.com/in/arjunrai/"><strong>Arjun Rai</strong></a> is the Founder and CEO of <a href="https://hellowoofy.com/"><strong>Hello Woofy</strong></a>, an AI driven social audio, media, blogging, and smart speaker marketing platform. Arjun is committed to making it easy for small business owners to automate their marketing strategy and access audio marketing.</p><p>Tune in to hear Arjun and our podcast host and CEO <strong>Daniel Budai </strong>to discuss:</p><p>✔️ Smart Speakers: Where Are We At?</p><p>✔️ How Do Small Ecommerce Owners Get Started with Smart Speaker Marketing?</p><p>✔️ Social Audio and Clubhouse</p><p>✔️ Hello Woofy and Its Integrations</p><p>Smart Speakers: Where Are We At?</p><p>Arjun predicts an exponential increase in audio devices. There are projected to be around <strong>half a billion smart devices </strong>around the world. Marketing studies show that the audio device industry grew between 30% to 50% in a single year.</p><p>It’s safe to say that the audio device industry is huge. And it’s getting bigger. Habits are changing and people are now used to getting what they need <strong>on demand</strong>.</p><p><em>“The core of the issue is that we need to let the underdogs, the small businesses, be a part of this infrastructure that I’m talking about.”</em></p><p>Arjun believes that the coffee shop down the block should have the same infrastructure to deliver coffee when someone wants to order one on the TV, as well as the ability to stream content to customers. Hello Woofy is all about giving small businesses the same capabilities and opportunities as big companies.</p><p>How do Small Ecommerce Owners Get Started With Smart Speaker Marketing?</p><p>When ecommerce owners join the Hello Woofy platform, they create an app. Business owners choose their app background, logo, description etc. and Hello Woofy submits it to Amazon for approval.</p><p>Once Amazon approves their app, ecommerce owners are able to upload products and services they want to sell, <strong>schedule video and audio content</strong>, and <strong>ping those all-important smart speakers</strong>. Customers can access your products and site with a simple mobile scan of their smart speaker or TV.</p><p><em>“You’ll be a part of a broadcasting network, a network that is only going to get bigger and bigger. And then you have the opportunity to collaborate with other small businesses within the Hello Woofy network. 2022 is going to be very exciting for small businesses.”</em></p><p>Social Audio and Clubhouse</p><p>Social audio, that is, social media that uses audio as their primary means of communication, really skyrocketed during 2020. What are Anjun’s thoughts about social audio and the rise of social audio platforms such as Clubhouse?</p><p><em>“You’re going to have this massive adoption and then you’re going to have normalisation. I’m on Clubhouse every single day.”</em></p><p>A lot has changed in a short space of time. Two years ago we did not have the <strong>prolific social audio capabilities</strong> as we do today. Before 2020, there wasn’t the same demand we have now for online conferences, meetups, workshops, and masterclasses. Clubhouse is a fantastic platform for entrepreneurs, coaches, and marketers to run their classes and promote themselves.</p><p>Hello Woofy and Its Integrations</p><p>Hello Woofy began as a social media platform before expanding to include blogging and audio marketing. Its social media scheduler uses AI to help users complete an optimized post. As soon as you start typing your post, Hello Woofy’s AI completes the post with hashtag recommendations, emojis, and keywords.</p><p>The same principle applies to blogs: Hello Woofy can autocomplete an entire blog article and schedule it like a social media post to blogging platforms such as WordPress.</p><p>When Arjun and his team realised the extent to which audio marketing was going to take off, they expanded into the field.</p><p>And they’re not stopping there! Anjun revealed that Hello Woofy is looking into augmented reality.</p><p><strong><em>“Audio is here to stay. It’s not just about speaking on Club, it’s not just broadcasting on smart speakers, it’s really about driving revenue.”</em></strong></p><p>Hello Woofy’s smart speaker technology, content scheduling, and scannable conversions give ecommerce owners a <strong>direct connection</strong> to their customers in their living rooms, allowing them to build a DTC relationship.</p><p>Visit <a href="https://hellowoofy.com/meet-the-team/"><strong>Hello Woofy</strong></a> or follow Arjun on <a href="https://www.linkedin.com/in/arjunrai/"><strong>LinkedIn</strong></a> to find out more about audio marketing and what it can do for your business. Arjun’s <a href="mailto:arjun@hellowoofy.com"><strong>inbox</strong></a> is open for any suggestions on what Hello Woofy can do for the underdogs of ecommerce. If you’re interested in owning a piece of Hello Woofy, invest for as little as $100 <a href="https://wefunder.com/hellowoofy"><strong>here</strong></a>.</p><p>Something for the bookshelf? Daniel and Arjun highly recommend <a href="https://www.amazon.co.uk/22-Immutable-Laws-Marketing/dp/1861976100/ref=asc_df_1861976100/?tag=googshopuk-21&amp;linkCode=df0&amp;hvadid=310737150369&amp;hvpos=&amp;hvnetw=g&amp;hvrand=2651354679417563818&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9046887&amp;hvtargid=pla-404289635190&amp;psc=1&amp;th=1&amp;psc=1"><em>The 22 Immutable Laws of Marketing</em></a>by Al Ries and Jack Trout.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>#75 Audio Marketing is Changing the Game for Small Business Owners. Here’s How.</strong></p><p>Audio marketing relies on (you guessed it!) audio for its output. It’s not a new medium, we’ve all heard radio ads, but with the rise of<strong> smart speakers </strong>and apps such as <strong>Clubhouse</strong>, it is <strong>blowing up</strong>. If there’s any time to dive into audio marketing, it’s now.</p><p><a href="https://www.linkedin.com/in/arjunrai/"><strong>Arjun Rai</strong></a> is the Founder and CEO of <a href="https://hellowoofy.com/"><strong>Hello Woofy</strong></a>, an AI driven social audio, media, blogging, and smart speaker marketing platform. Arjun is committed to making it easy for small business owners to automate their marketing strategy and access audio marketing.</p><p>Tune in to hear Arjun and our podcast host and CEO <strong>Daniel Budai </strong>to discuss:</p><p>✔️ Smart Speakers: Where Are We At?</p><p>✔️ How Do Small Ecommerce Owners Get Started with Smart Speaker Marketing?</p><p>✔️ Social Audio and Clubhouse</p><p>✔️ Hello Woofy and Its Integrations</p><p>Smart Speakers: Where Are We At?</p><p>Arjun predicts an exponential increase in audio devices. There are projected to be around <strong>half a billion smart devices </strong>around the world. Marketing studies show that the audio device industry grew between 30% to 50% in a single year.</p><p>It’s safe to say that the audio device industry is huge. And it’s getting bigger. Habits are changing and people are now used to getting what they need <strong>on demand</strong>.</p><p><em>“The core of the issue is that we need to let the underdogs, the small businesses, be a part of this infrastructure that I’m talking about.”</em></p><p>Arjun believes that the coffee shop down the block should have the same infrastructure to deliver coffee when someone wants to order one on the TV, as well as the ability to stream content to customers. Hello Woofy is all about giving small businesses the same capabilities and opportunities as big companies.</p><p>How do Small Ecommerce Owners Get Started With Smart Speaker Marketing?</p><p>When ecommerce owners join the Hello Woofy platform, they create an app. Business owners choose their app background, logo, description etc. and Hello Woofy submits it to Amazon for approval.</p><p>Once Amazon approves their app, ecommerce owners are able to upload products and services they want to sell, <strong>schedule video and audio content</strong>, and <strong>ping those all-important smart speakers</strong>. Customers can access your products and site with a simple mobile scan of their smart speaker or TV.</p><p><em>“You’ll be a part of a broadcasting network, a network that is only going to get bigger and bigger. And then you have the opportunity to collaborate with other small businesses within the Hello Woofy network. 2022 is going to be very exciting for small businesses.”</em></p><p>Social Audio and Clubhouse</p><p>Social audio, that is, social media that uses audio as their primary means of communication, really skyrocketed during 2020. What are Anjun’s thoughts about social audio and the rise of social audio platforms such as Clubhouse?</p><p><em>“You’re going to have this massive adoption and then you’re going to have normalisation. I’m on Clubhouse every single day.”</em></p><p>A lot has changed in a short space of time. Two years ago we did not have the <strong>prolific social audio capabilities</strong> as we do today. Before 2020, there wasn’t the same demand we have now for online conferences, meetups, workshops, and masterclasses. Clubhouse is a fantastic platform for entrepreneurs, coaches, and marketers to run their classes and promote themselves.</p><p>Hello Woofy and Its Integrations</p><p>Hello Woofy began as a social media platform before expanding to include blogging and audio marketing. Its social media scheduler uses AI to help users complete an optimized post. As soon as you start typing your post, Hello Woofy’s AI completes the post with hashtag recommendations, emojis, and keywords.</p><p>The same principle applies to blogs: Hello Woofy can autocomplete an entire blog article and schedule it like a social media post to blogging platforms such as WordPress.</p><p>When Arjun and his team realised the extent to which audio marketing was going to take off, they expanded into the field.</p><p>And they’re not stopping there! Anjun revealed that Hello Woofy is looking into augmented reality.</p><p><strong><em>“Audio is here to stay. It’s not just about speaking on Club, it’s not just broadcasting on smart speakers, it’s really about driving revenue.”</em></strong></p><p>Hello Woofy’s smart speaker technology, content scheduling, and scannable conversions give ecommerce owners a <strong>direct connection</strong> to their customers in their living rooms, allowing them to build a DTC relationship.</p><p>Visit <a href="https://hellowoofy.com/meet-the-team/"><strong>Hello Woofy</strong></a> or follow Arjun on <a href="https://www.linkedin.com/in/arjunrai/"><strong>LinkedIn</strong></a> to find out more about audio marketing and what it can do for your business. Arjun’s <a href="mailto:arjun@hellowoofy.com"><strong>inbox</strong></a> is open for any suggestions on what Hello Woofy can do for the underdogs of ecommerce. If you’re interested in owning a piece of Hello Woofy, invest for as little as $100 <a href="https://wefunder.com/hellowoofy"><strong>here</strong></a>.</p><p>Something for the bookshelf? Daniel and Arjun highly recommend <a href="https://www.amazon.co.uk/22-Immutable-Laws-Marketing/dp/1861976100/ref=asc_df_1861976100/?tag=googshopuk-21&amp;linkCode=df0&amp;hvadid=310737150369&amp;hvpos=&amp;hvnetw=g&amp;hvrand=2651354679417563818&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9046887&amp;hvtargid=pla-404289635190&amp;psc=1&amp;th=1&amp;psc=1"><em>The 22 Immutable Laws of Marketing</em></a>by Al Ries and Jack Trout.</p><p>Follow Daniel Budai:</p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#74 How to Increase Conversion Rates Using Embedded Videos - Without Slowing Down Your Website</title>
			<itunes:title>#74 How to Increase Conversion Rates Using Embedded Videos - Without Slowing Down Your Website</itunes:title>
			<pubDate>Thu, 28 Oct 2021 09:00:00 GMT</pubDate>
			<itunes:duration>40:08</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/17e4e432-1e8a-467f-a649-f0d40abb461a/media.mp3" length="40498356" type="audio/mpeg"/>
			<guid isPermaLink="false">17e4e432-1e8a-467f-a649-f0d40abb461a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/74</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa00</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jn/FPR5+wFKrgkXbCJCPLM4]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>74</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa00.jpg"/>
			<description><![CDATA[<p>#74 How to Increase Conversion Rates Using Embedded Videos - Without Slowing Down Your Website</p><p>Video marketing is one of the most powerful tools out there. But this episode is not going to be about brand awareness and reach. Our guest is more interested in hard <strong>conversion </strong>and <strong>revenue</strong>.</p><p><a href="https://www.linkedin.com/in/claudiucioba/"><strong>Claudiu Cioba</strong></a> is the Founder and CEO of <a href="https://www.linkedin.com/in/claudiucioba/"><strong>VideoWise</strong></a>, a video shopping app on Shopify that helps brands sell more through the power of video. Claudiu describes VideoWise as more of a video <em>shopping</em> product, not a marketing product. Video marketing, Claudiu explains, is more about increasing or reaching your audience, video <em>shopping</em> is about generating revenue.</p><p>For this episode of The Ecom Show, Claudiu joins our podcast host and CEO <strong>Daniel Budai </strong>to discuss:</p><p>✔️ How Claudiu Became a Founder and the Ethos Behind VideoWise</p><p>✔️ How VideoWise Increases Conversion Rates</p><p>✔️ Honest Attribution Models and Tracking Conversion</p><p>How Claudiu Became a Founder and the Ethos Behind VideoWise</p><p>Claudiu’s journey into marketing began when he was 20 years old. He left his hometown, Transylvania, to pursue a design internship in New York. Starting from branding and web design, ecommerce companies did not yet have terms such as ‘user experience' or ‘user interface design’.</p><p>Claudiu started with HTML and CSS and grew from there, taking every opportunity to work with different startups and companies all over the world. Usually, Claudiu was hired for one particular project, designing or redesigning a single product for conversion, so he never stayed at one company for longer than three years.</p><p>When Claudiu was offered a full-time position as a human interface designer at Apple, he politely declined,</p><p><em>“I really preferred my freedom, I was traveling a lot over the past six years. And I prefer that Nomad sort of lifestyle, where you can work from anywhere, enjoy life to its fullest.”</em></p><p>Claudiu brought his love of freedom into VideoWise. With over a decade of design experience, Claudiu founded a company that truly values the work/life balance of its employees. They’re a fully remote company, offer unlimited mental health days, and are very generous with vacations.</p><p>That said, the actual product that is VideoWise is somewhat different to how it was in its early days. Its first name was actually ‘V Star’, because of its direct relation to video reviews. The idea first came to Claudiu when he was heading over to YouTube to watch a video review of a product he was interested in. Wait a minute,</p><p><em>“Why isn’t anyone using all this content?”</em></p><p>Businesses should be using this social proof, right? Once V Star was born, it wasn’t long before it evolved into VideoWise. ‘Video’ to make it crystal clear that the company deals with video, ‘Wise’ because they’re very proud of their <strong>complex analytics</strong>.</p><p>VideoWise allows Shopify merchants to find video reviews for all their products, <strong>track </strong>new videos about their brand, <strong>automate </strong>video embedding on all product pages, and offer <strong>in-video purchases</strong>.</p><p>How VideoWise Increases Conversion</p><p>VideoWise is not the type of company that sells what Claudiu describes as ‘hope conversion’.</p><p><em>“We take a lot of pride in showing real and true ROI for companies only when videos actually sell.”</em></p><p>VideoWise cares about the entire shopper journey. From the moment they’re a visitor when they watch the video and show <strong>true engagement</strong>, the add to cart, and the moment of <strong>real conversion</strong>.</p><p>VideoWise allows ecommerce owners to import product videos across platforms, from YouTube to TikTok to Instagram, and manage them all in one place. From there VideoWise turns these into <strong>shoppable</strong> videos. This allows the customer to purchase directly inside the video.</p><p>With strict adherence to YouTube terms and conditions and Google’s privacy policy, VideoWise eliminates the risk of copyright infringement. The app is deeply integrated into Shopify and its checkout process, and every video player and widget is <strong>customizable </strong>according to brand design.</p><p>As for PageSpeed? VideoWise takes every precaution to ensure that their videos do not slow down your website. Rather than bluntly add a video to a page, they use ‘<strong>lite video embedding</strong>’. Bluntly adding a video, Claudiu explains, is one of the worst things one can do for PageSpeed. The video will load with the page and revert to autoplay. Instead, VideoWise embeds a thumbnail, compresses the image, and compresses the video itself. As the video doesn’t load when your page loads, your site continues to load quickly. Only when a user clicks on a video does the player open into a full-screen immersive experience.</p><p><em>“Once you put those videos to work, they’re just going to work for you while you sleep.”</em></p><p>Attribution Models and Tracking Conversion</p><p>Claudiu is very transparent about <strong>attribution </strong>and <strong>ROI</strong>. VideoWise has two attribution models for tracking points of conversion, stemming from:</p><ol><li>Influence orders</li><li>Direct orders </li></ol><p>For influence orders, VideoWise tracks what orders are being made after a shopper engages with the video content in the same browser session. If a shopper watches the video then immediately buys the product, their purchase is defined as an influence order.</p><p>VideoWise considers video engagement to be at least <strong>5 seconds</strong> of watch time. If a shopper doesn’t watch at least 5 seconds of the video, VideoWise doesn’t consider that to be engagement and doesn’t track it in attribution.</p><p>Direct orders, or direct attribution, occur when a customer makes an order <strong>inside the video</strong>. That's what's so important about shoppable videos. Generally, VideoWise sees most direct orders coming from mobile with a 70% / 30% ratio on mobile vs desktop.</p><p>It’s safe to say that when it comes to conversion rates, Claudiu values honest data above all else.</p><p><em>“We’re honest because we see that these videos work.”</em></p><p>Visit <a href="https://otter.ai/u/H3wK0whyTodAr3Cr-LDf_aI8Mog"><strong>VideoWise </strong></a>or follow Claudiu on <a href="https://www.linkedin.com/in/claudiucioba/"><strong>LinkedIn</strong></a> and <a href="https://twitter.com/claudiucioba?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"><strong>Twitter </strong></a>to find out more about boosting your revenue with video.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>#74 How to Increase Conversion Rates Using Embedded Videos - Without Slowing Down Your Website</p><p>Video marketing is one of the most powerful tools out there. But this episode is not going to be about brand awareness and reach. Our guest is more interested in hard <strong>conversion </strong>and <strong>revenue</strong>.</p><p><a href="https://www.linkedin.com/in/claudiucioba/"><strong>Claudiu Cioba</strong></a> is the Founder and CEO of <a href="https://www.linkedin.com/in/claudiucioba/"><strong>VideoWise</strong></a>, a video shopping app on Shopify that helps brands sell more through the power of video. Claudiu describes VideoWise as more of a video <em>shopping</em> product, not a marketing product. Video marketing, Claudiu explains, is more about increasing or reaching your audience, video <em>shopping</em> is about generating revenue.</p><p>For this episode of The Ecom Show, Claudiu joins our podcast host and CEO <strong>Daniel Budai </strong>to discuss:</p><p>✔️ How Claudiu Became a Founder and the Ethos Behind VideoWise</p><p>✔️ How VideoWise Increases Conversion Rates</p><p>✔️ Honest Attribution Models and Tracking Conversion</p><p>How Claudiu Became a Founder and the Ethos Behind VideoWise</p><p>Claudiu’s journey into marketing began when he was 20 years old. He left his hometown, Transylvania, to pursue a design internship in New York. Starting from branding and web design, ecommerce companies did not yet have terms such as ‘user experience' or ‘user interface design’.</p><p>Claudiu started with HTML and CSS and grew from there, taking every opportunity to work with different startups and companies all over the world. Usually, Claudiu was hired for one particular project, designing or redesigning a single product for conversion, so he never stayed at one company for longer than three years.</p><p>When Claudiu was offered a full-time position as a human interface designer at Apple, he politely declined,</p><p><em>“I really preferred my freedom, I was traveling a lot over the past six years. And I prefer that Nomad sort of lifestyle, where you can work from anywhere, enjoy life to its fullest.”</em></p><p>Claudiu brought his love of freedom into VideoWise. With over a decade of design experience, Claudiu founded a company that truly values the work/life balance of its employees. They’re a fully remote company, offer unlimited mental health days, and are very generous with vacations.</p><p>That said, the actual product that is VideoWise is somewhat different to how it was in its early days. Its first name was actually ‘V Star’, because of its direct relation to video reviews. The idea first came to Claudiu when he was heading over to YouTube to watch a video review of a product he was interested in. Wait a minute,</p><p><em>“Why isn’t anyone using all this content?”</em></p><p>Businesses should be using this social proof, right? Once V Star was born, it wasn’t long before it evolved into VideoWise. ‘Video’ to make it crystal clear that the company deals with video, ‘Wise’ because they’re very proud of their <strong>complex analytics</strong>.</p><p>VideoWise allows Shopify merchants to find video reviews for all their products, <strong>track </strong>new videos about their brand, <strong>automate </strong>video embedding on all product pages, and offer <strong>in-video purchases</strong>.</p><p>How VideoWise Increases Conversion</p><p>VideoWise is not the type of company that sells what Claudiu describes as ‘hope conversion’.</p><p><em>“We take a lot of pride in showing real and true ROI for companies only when videos actually sell.”</em></p><p>VideoWise cares about the entire shopper journey. From the moment they’re a visitor when they watch the video and show <strong>true engagement</strong>, the add to cart, and the moment of <strong>real conversion</strong>.</p><p>VideoWise allows ecommerce owners to import product videos across platforms, from YouTube to TikTok to Instagram, and manage them all in one place. From there VideoWise turns these into <strong>shoppable</strong> videos. This allows the customer to purchase directly inside the video.</p><p>With strict adherence to YouTube terms and conditions and Google’s privacy policy, VideoWise eliminates the risk of copyright infringement. The app is deeply integrated into Shopify and its checkout process, and every video player and widget is <strong>customizable </strong>according to brand design.</p><p>As for PageSpeed? VideoWise takes every precaution to ensure that their videos do not slow down your website. Rather than bluntly add a video to a page, they use ‘<strong>lite video embedding</strong>’. Bluntly adding a video, Claudiu explains, is one of the worst things one can do for PageSpeed. The video will load with the page and revert to autoplay. Instead, VideoWise embeds a thumbnail, compresses the image, and compresses the video itself. As the video doesn’t load when your page loads, your site continues to load quickly. Only when a user clicks on a video does the player open into a full-screen immersive experience.</p><p><em>“Once you put those videos to work, they’re just going to work for you while you sleep.”</em></p><p>Attribution Models and Tracking Conversion</p><p>Claudiu is very transparent about <strong>attribution </strong>and <strong>ROI</strong>. VideoWise has two attribution models for tracking points of conversion, stemming from:</p><ol><li>Influence orders</li><li>Direct orders </li></ol><p>For influence orders, VideoWise tracks what orders are being made after a shopper engages with the video content in the same browser session. If a shopper watches the video then immediately buys the product, their purchase is defined as an influence order.</p><p>VideoWise considers video engagement to be at least <strong>5 seconds</strong> of watch time. If a shopper doesn’t watch at least 5 seconds of the video, VideoWise doesn’t consider that to be engagement and doesn’t track it in attribution.</p><p>Direct orders, or direct attribution, occur when a customer makes an order <strong>inside the video</strong>. That's what's so important about shoppable videos. Generally, VideoWise sees most direct orders coming from mobile with a 70% / 30% ratio on mobile vs desktop.</p><p>It’s safe to say that when it comes to conversion rates, Claudiu values honest data above all else.</p><p><em>“We’re honest because we see that these videos work.”</em></p><p>Visit <a href="https://otter.ai/u/H3wK0whyTodAr3Cr-LDf_aI8Mog"><strong>VideoWise </strong></a>or follow Claudiu on <a href="https://www.linkedin.com/in/claudiucioba/"><strong>LinkedIn</strong></a> and <a href="https://twitter.com/claudiucioba?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"><strong>Twitter </strong></a>to find out more about boosting your revenue with video.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#73 How to Scale Your Ecommerce Quickly and Safely</title>
			<itunes:title>#73 How to Scale Your Ecommerce Quickly and Safely</itunes:title>
			<pubDate>Thu, 21 Oct 2021 09:00:00 GMT</pubDate>
			<itunes:duration>36:28</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/8f8ef86a-ecf3-4701-a666-51dbf9cdf9cd/media.mp3" length="32704178" type="audio/mpeg"/>
			<guid isPermaLink="false">8f8ef86a-ecf3-4701-a666-51dbf9cdf9cd</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/73</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa01</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnmm+WtX7+GjKQkcmKHUT1S]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>73</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa01.jpg"/>
			<description><![CDATA[<p><strong>#73 How to Scale Your Ecommerce Quickly and Safely  </strong>  </p><p>The top piece of advice you’ll hear from ecommerce experts is: know your tools. And, boy, there is a heck of a lot of them! Let’s talk about turning your business into an <strong>automated scaling machine</strong>.</p><p><a href="https://www.linkedin.com/in/limtrevor/?originalSubdomain=sg"><strong>Trevor Lim</strong></a>is the CEO of <a href="https://www.atomatic.co/"><strong>Atomatic</strong></a><strong>, </strong>an agency that synchronizes ecommerce tools to optimize efficiency and allow business owners to focus on what’s important: growth.</p><p>Tune in to hear Trevor and our podcast host and CEO <strong>Daniel Budai </strong>discuss systemizing your business, scaling your ecommerce, and:</p><p>✔️ Making Your Customer Support Team Your Sales Team</p><p>✔️ The 4 Levels of Company Autonomy</p><p>✔️ Tools to Manage Company Growth</p><p>✔️ Hiring Great Team Members</p><p>✔️ 3 Ways of Tackling Q4 While Managing Growth</p><p>Making Your Customer Support Team Your Sales Team </p><p>Marketing is all very well and good, but if your ecommerce has bad customer support, your customers aren’t coming back. And they’re going to discourage others from doing the same.</p><p><strong>So how do we create a customer support system?</strong></p><p>Trevor says that many companies turn to scripts and create a Standard Operating Procedure (SOP) to do this. Scripts are fantastic - but Trevor advises against relying <strong>solely </strong>on strict scripts and SOP. This puts your company at risk of focusing more on the following SOP than actually resolving their customers’ problems.</p><p>Team members should not just be trained how to follow SOPs word for word, they need to know how to use them in the <strong>right </strong>way, equipped with the tools to address individual problems.</p><p>Take this a step further to train your customer service team in sales. A good customer experience is an ideal opportunity to <strong>upsell</strong>. When a problem or request is solved, train your customer service team to suggest complementary products or subscriptions.</p><p>The 4 Levels of Company Autonomy </p><p>Before we dive into Trevor’s Autonomy principles, let’s talk about what company autonomy actually is.</p><p>Trevor defines company autonomy as a company’s ability to fully function without excessive input from management. That is, every single team member has the initiative to make the right decisions for their company’s growth.</p><p>Let’s dive in:</p><ul><li>Level 0: Zero Autonomy. Everything is done manually.</li><li>Level 1: This is a step up from level 0. This is where a company begins making use of tools and software to help automate parts of its business.</li><li>Level 2: Semi autonomous. When your team members are following a set of systems or SOPs to operate tools and software for basic processes.</li><li>Level 3: Fully autonomous. Team members are able to respond to given situations quickly and efficiently using tools, software, and SOPs. They also have some understanding as to how their company will function differently in the future. </li></ul><p>Achieving autonomy, Trevor says, is ultimately about <strong>synchronising software</strong> and <strong>company systems</strong> to achieve <strong>optimal efficiency</strong>.</p><p>Tools to Manage Company Growth </p><p>Trevor warns against over-automation. It’s easy to get so carried away with all these different company tools that you forget the most important thing about using them: <strong>synchronization</strong>.</p><p><a href="https://www.atomatic.co/"><strong>Atomatic</strong></a> is all about getting everything smoothly running together in harmony.</p><p>So what ecommerce tools does Trevor recommend?</p><p>Start with a project management tool. This could be <strong>ClickUp</strong>, <strong>Trello</strong>, or <strong>Monday</strong>.<strong>com</strong>. Plotting your processes in line for your team members to see is crucial to running a business. Project management tools make it easy to see clearly which team member is doing what.</p><p>In terms of team communication - there’s no need to make this complicated. <strong>Slack </strong>and <strong>WhatsApp </strong>work perfectly well.</p><p>Trevor is a strong advocate for <a href="https://www.gorgias.com/"><strong>Gorgias </strong></a>- a customer service software designed purely for ecommerce. With Q4 quickly approaching, it’s good to think about automating some of those customer service replies the right way. Gorgias makes use of AI and machine learning to not only respond to queries in a relevant way, but even upsell in the process.</p><p><strong>Klaviyo</strong>, of course, a Budai Media favorite, is a fantastic tool for email marketing.</p><p><strong>Trevor’s top tip? Know your tools, and keep it simple.</strong></p><p>Hiring Great Team Members </p><p>If you’re thinking about hiring, both Trevor and Daniel recommend beginning the hiring process before Q4. This will allow for enough time for training before your business’s busiest season.</p><p>Do bear in mind that things will calm down in Q1 and make sure to hire people with a varied skill set. This means that they can continue to help your company grow beyond hard sales at the end of the year.</p><p>3 Ways to Tackle Q4 While Managing Company Growth </p><ol><li>If you’re a dropshipper, do as much <strong>product research</strong> as possible before Q4 officially begins. This is so you don’t waste precious time on product research during such a critical period for your business. This is a time for <strong>scaling </strong>ads, efforts, and handling the increased number of customers.</li><li>Look for <strong>partners. </strong>Look towards multiple suppliers in case communication breaks down or product fulfilment slows down. Have a few<strong> back up plans</strong> so that products reach your customers on time.</li><li>Automate Customer Service as much as possible. The less time your team members need to work on the customer service side of things, the faster problems will be resolved. Make sure that all your tools are verified and <strong>tested </strong>to minimize the possibility of technical issues. </li></ol><p><strong>TL;DR: Know how to automate your ecommerce as much as possible. Keep it simple, and make sure you’re prepared for Q4!</strong></p><p>Visit <a href="https://www.atomatic.co/"><strong>Atomatic </strong></a>or connect with Trevor on <a href="https://www.linkedin.com/in/limtrevor/?originalSubdomain=sg"><strong>LinkedIn</strong></a> or <a href="https://www.facebook.com/trevor.limsenghong"><strong>Facebook </strong></a>to find out more about turning your ecom systems into a fully optimized scaling machine.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>#73 How to Scale Your Ecommerce Quickly and Safely  </strong>  </p><p>The top piece of advice you’ll hear from ecommerce experts is: know your tools. And, boy, there is a heck of a lot of them! Let’s talk about turning your business into an <strong>automated scaling machine</strong>.</p><p><a href="https://www.linkedin.com/in/limtrevor/?originalSubdomain=sg"><strong>Trevor Lim</strong></a>is the CEO of <a href="https://www.atomatic.co/"><strong>Atomatic</strong></a><strong>, </strong>an agency that synchronizes ecommerce tools to optimize efficiency and allow business owners to focus on what’s important: growth.</p><p>Tune in to hear Trevor and our podcast host and CEO <strong>Daniel Budai </strong>discuss systemizing your business, scaling your ecommerce, and:</p><p>✔️ Making Your Customer Support Team Your Sales Team</p><p>✔️ The 4 Levels of Company Autonomy</p><p>✔️ Tools to Manage Company Growth</p><p>✔️ Hiring Great Team Members</p><p>✔️ 3 Ways of Tackling Q4 While Managing Growth</p><p>Making Your Customer Support Team Your Sales Team </p><p>Marketing is all very well and good, but if your ecommerce has bad customer support, your customers aren’t coming back. And they’re going to discourage others from doing the same.</p><p><strong>So how do we create a customer support system?</strong></p><p>Trevor says that many companies turn to scripts and create a Standard Operating Procedure (SOP) to do this. Scripts are fantastic - but Trevor advises against relying <strong>solely </strong>on strict scripts and SOP. This puts your company at risk of focusing more on the following SOP than actually resolving their customers’ problems.</p><p>Team members should not just be trained how to follow SOPs word for word, they need to know how to use them in the <strong>right </strong>way, equipped with the tools to address individual problems.</p><p>Take this a step further to train your customer service team in sales. A good customer experience is an ideal opportunity to <strong>upsell</strong>. When a problem or request is solved, train your customer service team to suggest complementary products or subscriptions.</p><p>The 4 Levels of Company Autonomy </p><p>Before we dive into Trevor’s Autonomy principles, let’s talk about what company autonomy actually is.</p><p>Trevor defines company autonomy as a company’s ability to fully function without excessive input from management. That is, every single team member has the initiative to make the right decisions for their company’s growth.</p><p>Let’s dive in:</p><ul><li>Level 0: Zero Autonomy. Everything is done manually.</li><li>Level 1: This is a step up from level 0. This is where a company begins making use of tools and software to help automate parts of its business.</li><li>Level 2: Semi autonomous. When your team members are following a set of systems or SOPs to operate tools and software for basic processes.</li><li>Level 3: Fully autonomous. Team members are able to respond to given situations quickly and efficiently using tools, software, and SOPs. They also have some understanding as to how their company will function differently in the future. </li></ul><p>Achieving autonomy, Trevor says, is ultimately about <strong>synchronising software</strong> and <strong>company systems</strong> to achieve <strong>optimal efficiency</strong>.</p><p>Tools to Manage Company Growth </p><p>Trevor warns against over-automation. It’s easy to get so carried away with all these different company tools that you forget the most important thing about using them: <strong>synchronization</strong>.</p><p><a href="https://www.atomatic.co/"><strong>Atomatic</strong></a> is all about getting everything smoothly running together in harmony.</p><p>So what ecommerce tools does Trevor recommend?</p><p>Start with a project management tool. This could be <strong>ClickUp</strong>, <strong>Trello</strong>, or <strong>Monday</strong>.<strong>com</strong>. Plotting your processes in line for your team members to see is crucial to running a business. Project management tools make it easy to see clearly which team member is doing what.</p><p>In terms of team communication - there’s no need to make this complicated. <strong>Slack </strong>and <strong>WhatsApp </strong>work perfectly well.</p><p>Trevor is a strong advocate for <a href="https://www.gorgias.com/"><strong>Gorgias </strong></a>- a customer service software designed purely for ecommerce. With Q4 quickly approaching, it’s good to think about automating some of those customer service replies the right way. Gorgias makes use of AI and machine learning to not only respond to queries in a relevant way, but even upsell in the process.</p><p><strong>Klaviyo</strong>, of course, a Budai Media favorite, is a fantastic tool for email marketing.</p><p><strong>Trevor’s top tip? Know your tools, and keep it simple.</strong></p><p>Hiring Great Team Members </p><p>If you’re thinking about hiring, both Trevor and Daniel recommend beginning the hiring process before Q4. This will allow for enough time for training before your business’s busiest season.</p><p>Do bear in mind that things will calm down in Q1 and make sure to hire people with a varied skill set. This means that they can continue to help your company grow beyond hard sales at the end of the year.</p><p>3 Ways to Tackle Q4 While Managing Company Growth </p><ol><li>If you’re a dropshipper, do as much <strong>product research</strong> as possible before Q4 officially begins. This is so you don’t waste precious time on product research during such a critical period for your business. This is a time for <strong>scaling </strong>ads, efforts, and handling the increased number of customers.</li><li>Look for <strong>partners. </strong>Look towards multiple suppliers in case communication breaks down or product fulfilment slows down. Have a few<strong> back up plans</strong> so that products reach your customers on time.</li><li>Automate Customer Service as much as possible. The less time your team members need to work on the customer service side of things, the faster problems will be resolved. Make sure that all your tools are verified and <strong>tested </strong>to minimize the possibility of technical issues. </li></ol><p><strong>TL;DR: Know how to automate your ecommerce as much as possible. Keep it simple, and make sure you’re prepared for Q4!</strong></p><p>Visit <a href="https://www.atomatic.co/"><strong>Atomatic </strong></a>or connect with Trevor on <a href="https://www.linkedin.com/in/limtrevor/?originalSubdomain=sg"><strong>LinkedIn</strong></a> or <a href="https://www.facebook.com/trevor.limsenghong"><strong>Facebook </strong></a>to find out more about turning your ecom systems into a fully optimized scaling machine.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#72 Authentic Marketing and Why it Matters: LoudCrowd and UGC</title>
			<itunes:title>#72 Authentic Marketing and Why it Matters: LoudCrowd and UGC</itunes:title>
			<pubDate>Thu, 14 Oct 2021 09:00:00 GMT</pubDate>
			<itunes:duration>34:49</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/95fb076e-82d0-40e2-b2ed-c55115363c31/media.mp3" length="27847544" type="audio/mpeg"/>
			<guid isPermaLink="false">95fb076e-82d0-40e2-b2ed-c55115363c31</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/72</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa02</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jk+OJdjiN0EvIeB1p+LlQnl]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>72</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa02.jpg"/>
			<description><![CDATA[<p><strong>#72 Authentic Marketing and Why it Matters: LoudCrowd and UGC  </strong> </p><p>Social Media floods us with marketing every single day. How are you gonna stand out in the sea of Instagram and TikTok ads? <strong>Authentic marketing</strong>. And how do we keep it authentic? Three words: User Generated Content (UGC).</p><p><a href="https://www.linkedin.com/in/alex-johnson319/"><strong>Alex Johnson </strong></a>is the Head of Strategic Partnerships at <a href="https://loudcrowd.com/"><strong>LoudCrowd</strong></a>. LoudCrowd empowers ecommerce owners to connect with their most valuable customers to generate UGC that works. LoudCrowd is trusted by leading brands including <strong>GymShark</strong>, <strong>Revolution Beauty London</strong>, and <strong>Verb </strong>for getting customers beyond the purchase and into marketing. Tune in to hear Alex and our podcast host and CEO <strong>Daniel Budai </strong>discuss:</p><p>✔️ What Brought Alex into Marketing</p><p>✔️ What’s So Important About UGC?</p><p>✔️ Influencer Marketing</p><p>✔️ LoudCrowd’s Approach</p><p>✔️ The Best Platforms for UGC</p><p>✔️ Tips and Tricks for UGC</p><p>What Brought Alex into Marketing?</p><p>Alex actually started out in the sports world. A huge fan of football and basketball, Alex became good friends with a marketing grad assistant who was working for the sports department at their college. Soon enough, Alex was getting involved with game day promos and campaigns, event ticketing, and sponsorships: diving into all things sports marketing and keeping it up all through college. Alex was in the marketing world for a while before transitioning into sales, actually working with the CEO and Co-Founder of LoudCrowd, Gary, at a different company, years before LoudCrowd got started.</p><p>Alex’s work in live sports events took a turn last year during the COVID-19 pandemic. But Alex was able to make the transition - all the way from marketing, through sales, into media, and eventually into marketing with LoudCrowd.</p><p>What’s So Important About UGC?</p><p>Alex assured Daniel that around <strong>90% </strong>of the social media content comes from brand customers. The top 1% of a brand’s social advocates typically create between 15% to 20% of their content. It’s powerful stuff.</p><p>UGC is the most authentic and engaging content out there. It’s going to outperform anything and a brand curates and posts on their own due to social media platforms gating their content.</p><p>As a brand gets more and more followers, it becomes harder to reach them. The same goes for influencer marketers. As they become increasingly popular, their content is perceived to be less engaging and authentic.</p><p>That’s where UGC comes in. Customers sharing their love for a brand via social media stands out as authentic as it gets. Most of the smart marketers are saying that 90% of customers trust <strong>earned media</strong> i.e. referrals from friends and family that’s coming through social media. Ads with UGC typically see around <strong>four times</strong> higher click through rates.</p><p>When Apple and Google changed their privacy policies, it became a lot more difficult for smaller direct to consumer (D2C) brands to make returns on their ad spend. LoudCrowd’s solution? Turn your customers into advertisers to build a long-term marketing strategy.</p><p>Influencer Marketing</p><p><strong>So what’s Alex’s opinion on influencer marketing?</strong></p><p>If you have the budget, influencer marketing has certainly been shown to be effective. But Alex believes that influencer marketing is losing its effectiveness. You can only follow so many people that you have no idea why they’re famous and watch them push products. Understandably, most of us assume that influencers are getting paid a ton of money to advertise a certain product. A referral from a customer, especially if from a friend or family member, is going to be a lot more powerful.</p><p><strong>“The future of marketing is customer-led”</strong></p><p>You’re going to trust a friend, family member, or somebody that you follow on social media more than an empty review. LoudCrowd heavily focuses on incentivising customers to post content on Instagram and TikTok for this very reason.</p><p>If you do want to dabble in influencer marketing, Daniel and Alex both recommend beginning with micro-influencers, seeing how that goes, and scaling up.</p><p>What’s LoudCrowd’s Approach?</p><p>LoudCrowd is, first and foremost, a customer-led growth platform, ultimately helping ecom owners <strong>measure </strong>and <strong>scale UGC</strong>. LoudCrowd isn’t an influencer platform and is not focused on finding new people that have never interacted with your brand and creating a ‘follower persona’.</p><p>Instead, LoudCrowd creates unique <strong>Ambassador programmes</strong> for people who have tagged your brand on Instagram and TikTok.</p><p>1. Exclusive Ambassador Programme</p><p>High-value super fans with a good following, and very engaging content. These are invited to exclusive reward programmes where they get access to <strong>high-value credit free products</strong>, <strong>early access </strong>to product releases and content, <strong>event tickets</strong>, <strong>calls with the founder</strong>, etc.</p><p>2. Loyalty Ambassador Programme</p><p>These are for all customers engaged with your brand on social media. LoudCrowd offers spending incentives such as <strong>discounts</strong> and store <strong>credit</strong>. This builds a <strong>community </strong>around your brand and turns your customers into nano influencers that produce <strong>authentic </strong>content. This creates an entire marketing <strong>cycle </strong>that encourages customers to continue engaging with and buying from your brand.</p><p>LoudCrowd takes on a data-driven approach to incentives. Rewards are based on a <strong>tier system</strong>, offering greater rewards to those who generate the most valuable content. This increases their <strong>lifetime value</strong> <em>and </em><strong>optimizes conversion </strong>rates.</p><p>What Platforms Work Best for UGC?</p><p>LoudCrowd has seen incredible success with <strong>Instagram</strong>. It’s become <em>the </em>ecommerce social media platform. Watchwear brand MVMT became a billion-dollar brand just from Instagram ads.</p><p>While Instagram is LoudCrowd’s ‘bread and butter’, they’re also now jumping onto <strong>TikTok</strong>.</p><p><strong>So is Alex concerned about migration to TikTok?</strong></p><p>Alex considers Instagram and TikTok to be two strong, but different platforms. TikTok is more music and video-based; Instagram relies more on more static posts - but this is changing with the introduction of ‘reels’ - short videos similar to the TikTok format. Alex certainly isn’t concerned about Instagram dwindling with its <strong>billions </strong>of users and the response evoked during its 6-hour shutdown. The response wasn’t so much, “Thank God we have TikTok”, it was more so upset at not having access to Instagram.</p><p>LoudCrowd enjoys the<strong> best of both worlds</strong> with rewards for customer engagement on both Instagram and TikTok.</p><p>Alex’s Tips and Tricks for UGC</p><p>Often, it’s as simple as asking customers to tag your <strong>handle </strong>to be featured on your Instagram and TikTok. And make sure to actually feature people that do. If you don’t feature your customers, your post instantly loses validity and comprises trust in your brand.</p><p>Hashtag data is great, but as Instagram doesn’t consider anyone to own hashtags, it can get messy. So focus on the handle.</p><p>When your customer has finished an order, remind them to join your<strong> VIP rewards programme </strong>on your landing page.</p><p><strong>Contests </strong>are also great. You’ll see a lot of brands posting “Tag 3 friends to win such-and-such a product”. LoudCrowd goes a step further by launching a photo of customers: to enter, customers post a picture of them with their product with a hashtag or handle that the brand can use to track entries. That way you’re getting hundreds of engaging individual posts - you’re not just tagging three people that will see your post for a second or two.</p><p>TL;DR: <strong>UGC </strong>is fantastic marketing. Use <strong>Instagram </strong>and <strong>TikTok</strong>. Test <strong>competitions</strong>, and check out <strong>LoudCrowd</strong>!</p><p>Visit <a href="https://loudcrowd.com/"><strong>LoudCrowd </strong></a>or connect with Alex on <a href="https://www.linkedin.com/in/alex-johnson319/"><strong>LinkedIn </strong></a>to find out more about scaling your brand with UGC.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>#72 Authentic Marketing and Why it Matters: LoudCrowd and UGC  </strong> </p><p>Social Media floods us with marketing every single day. How are you gonna stand out in the sea of Instagram and TikTok ads? <strong>Authentic marketing</strong>. And how do we keep it authentic? Three words: User Generated Content (UGC).</p><p><a href="https://www.linkedin.com/in/alex-johnson319/"><strong>Alex Johnson </strong></a>is the Head of Strategic Partnerships at <a href="https://loudcrowd.com/"><strong>LoudCrowd</strong></a>. LoudCrowd empowers ecommerce owners to connect with their most valuable customers to generate UGC that works. LoudCrowd is trusted by leading brands including <strong>GymShark</strong>, <strong>Revolution Beauty London</strong>, and <strong>Verb </strong>for getting customers beyond the purchase and into marketing. Tune in to hear Alex and our podcast host and CEO <strong>Daniel Budai </strong>discuss:</p><p>✔️ What Brought Alex into Marketing</p><p>✔️ What’s So Important About UGC?</p><p>✔️ Influencer Marketing</p><p>✔️ LoudCrowd’s Approach</p><p>✔️ The Best Platforms for UGC</p><p>✔️ Tips and Tricks for UGC</p><p>What Brought Alex into Marketing?</p><p>Alex actually started out in the sports world. A huge fan of football and basketball, Alex became good friends with a marketing grad assistant who was working for the sports department at their college. Soon enough, Alex was getting involved with game day promos and campaigns, event ticketing, and sponsorships: diving into all things sports marketing and keeping it up all through college. Alex was in the marketing world for a while before transitioning into sales, actually working with the CEO and Co-Founder of LoudCrowd, Gary, at a different company, years before LoudCrowd got started.</p><p>Alex’s work in live sports events took a turn last year during the COVID-19 pandemic. But Alex was able to make the transition - all the way from marketing, through sales, into media, and eventually into marketing with LoudCrowd.</p><p>What’s So Important About UGC?</p><p>Alex assured Daniel that around <strong>90% </strong>of the social media content comes from brand customers. The top 1% of a brand’s social advocates typically create between 15% to 20% of their content. It’s powerful stuff.</p><p>UGC is the most authentic and engaging content out there. It’s going to outperform anything and a brand curates and posts on their own due to social media platforms gating their content.</p><p>As a brand gets more and more followers, it becomes harder to reach them. The same goes for influencer marketers. As they become increasingly popular, their content is perceived to be less engaging and authentic.</p><p>That’s where UGC comes in. Customers sharing their love for a brand via social media stands out as authentic as it gets. Most of the smart marketers are saying that 90% of customers trust <strong>earned media</strong> i.e. referrals from friends and family that’s coming through social media. Ads with UGC typically see around <strong>four times</strong> higher click through rates.</p><p>When Apple and Google changed their privacy policies, it became a lot more difficult for smaller direct to consumer (D2C) brands to make returns on their ad spend. LoudCrowd’s solution? Turn your customers into advertisers to build a long-term marketing strategy.</p><p>Influencer Marketing</p><p><strong>So what’s Alex’s opinion on influencer marketing?</strong></p><p>If you have the budget, influencer marketing has certainly been shown to be effective. But Alex believes that influencer marketing is losing its effectiveness. You can only follow so many people that you have no idea why they’re famous and watch them push products. Understandably, most of us assume that influencers are getting paid a ton of money to advertise a certain product. A referral from a customer, especially if from a friend or family member, is going to be a lot more powerful.</p><p><strong>“The future of marketing is customer-led”</strong></p><p>You’re going to trust a friend, family member, or somebody that you follow on social media more than an empty review. LoudCrowd heavily focuses on incentivising customers to post content on Instagram and TikTok for this very reason.</p><p>If you do want to dabble in influencer marketing, Daniel and Alex both recommend beginning with micro-influencers, seeing how that goes, and scaling up.</p><p>What’s LoudCrowd’s Approach?</p><p>LoudCrowd is, first and foremost, a customer-led growth platform, ultimately helping ecom owners <strong>measure </strong>and <strong>scale UGC</strong>. LoudCrowd isn’t an influencer platform and is not focused on finding new people that have never interacted with your brand and creating a ‘follower persona’.</p><p>Instead, LoudCrowd creates unique <strong>Ambassador programmes</strong> for people who have tagged your brand on Instagram and TikTok.</p><p>1. Exclusive Ambassador Programme</p><p>High-value super fans with a good following, and very engaging content. These are invited to exclusive reward programmes where they get access to <strong>high-value credit free products</strong>, <strong>early access </strong>to product releases and content, <strong>event tickets</strong>, <strong>calls with the founder</strong>, etc.</p><p>2. Loyalty Ambassador Programme</p><p>These are for all customers engaged with your brand on social media. LoudCrowd offers spending incentives such as <strong>discounts</strong> and store <strong>credit</strong>. This builds a <strong>community </strong>around your brand and turns your customers into nano influencers that produce <strong>authentic </strong>content. This creates an entire marketing <strong>cycle </strong>that encourages customers to continue engaging with and buying from your brand.</p><p>LoudCrowd takes on a data-driven approach to incentives. Rewards are based on a <strong>tier system</strong>, offering greater rewards to those who generate the most valuable content. This increases their <strong>lifetime value</strong> <em>and </em><strong>optimizes conversion </strong>rates.</p><p>What Platforms Work Best for UGC?</p><p>LoudCrowd has seen incredible success with <strong>Instagram</strong>. It’s become <em>the </em>ecommerce social media platform. Watchwear brand MVMT became a billion-dollar brand just from Instagram ads.</p><p>While Instagram is LoudCrowd’s ‘bread and butter’, they’re also now jumping onto <strong>TikTok</strong>.</p><p><strong>So is Alex concerned about migration to TikTok?</strong></p><p>Alex considers Instagram and TikTok to be two strong, but different platforms. TikTok is more music and video-based; Instagram relies more on more static posts - but this is changing with the introduction of ‘reels’ - short videos similar to the TikTok format. Alex certainly isn’t concerned about Instagram dwindling with its <strong>billions </strong>of users and the response evoked during its 6-hour shutdown. The response wasn’t so much, “Thank God we have TikTok”, it was more so upset at not having access to Instagram.</p><p>LoudCrowd enjoys the<strong> best of both worlds</strong> with rewards for customer engagement on both Instagram and TikTok.</p><p>Alex’s Tips and Tricks for UGC</p><p>Often, it’s as simple as asking customers to tag your <strong>handle </strong>to be featured on your Instagram and TikTok. And make sure to actually feature people that do. If you don’t feature your customers, your post instantly loses validity and comprises trust in your brand.</p><p>Hashtag data is great, but as Instagram doesn’t consider anyone to own hashtags, it can get messy. So focus on the handle.</p><p>When your customer has finished an order, remind them to join your<strong> VIP rewards programme </strong>on your landing page.</p><p><strong>Contests </strong>are also great. You’ll see a lot of brands posting “Tag 3 friends to win such-and-such a product”. LoudCrowd goes a step further by launching a photo of customers: to enter, customers post a picture of them with their product with a hashtag or handle that the brand can use to track entries. That way you’re getting hundreds of engaging individual posts - you’re not just tagging three people that will see your post for a second or two.</p><p>TL;DR: <strong>UGC </strong>is fantastic marketing. Use <strong>Instagram </strong>and <strong>TikTok</strong>. Test <strong>competitions</strong>, and check out <strong>LoudCrowd</strong>!</p><p>Visit <a href="https://loudcrowd.com/"><strong>LoudCrowd </strong></a>or connect with Alex on <a href="https://www.linkedin.com/in/alex-johnson319/"><strong>LinkedIn </strong></a>to find out more about scaling your brand with UGC.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/"><strong>Daniel's LinkedIn</strong></a></p><p><a href="https://www.facebook.com/ambigiuous2"><strong>Daniel's Facebook</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#71 Looking to the Future of Ecommerce: What to Expect</title>
			<itunes:title>#71 Looking to the Future of Ecommerce: What to Expect</itunes:title>
			<pubDate>Thu, 07 Oct 2021 09:00:00 GMT</pubDate>
			<itunes:duration>32:50</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/f1b76b64-834f-423f-9c31-6e6764daee8b/media.mp3" length="26130576" type="audio/mpeg"/>
			<guid isPermaLink="false">f1b76b64-834f-423f-9c31-6e6764daee8b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/71</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa03</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmxnFCgX9LYbgm8L+Jy787B]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>71</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa03.jpg"/>
			<description><![CDATA[<p><strong>#71 Looking to the Future of Ecommerce: What to Expect</strong> </p><p>Ecommerce has never just been about selling. With ever-evolving digital technology, emerging social platforms, and changes in data privacy, ecommerce has always been about <strong>adaptability</strong>. </p><p><a href="https://www.linkedin.com/in/casey-roeder/">Casey Roeder</a> is the Founder and Chief Executive Officer of <a href="https://www.skylabmediallc.com/">Skylab Media</a>, an omnichannel marketing agency that looks to the future of ecommerce. Skylab media not only covers lifecycle marketing, SMS, paid social, and paid search, it strategizes <strong>crypto advertising campaigns</strong>, <strong>NFT marketing</strong>, <strong>podcast marketing</strong>, and <strong>more</strong>. </p><p>Tune in to hear Casey and our podcast host and CEO <strong>Daniel Budai</strong> discuss: </p><p>✔️ Casey’s Journey into Entrepreneurship</p><p>✔️ Casey’s Business Approach</p><p>✔️ New and Emerging Marketing Channels </p><p>✔️ The Future of Ecommerce </p><p>✔️ Casey’s Tips for Q4</p><p>Casey’s Journey into Entrepreneurship </p><p>Casey began <strong>working in marketing</strong> in 2013. In 2016-2027, Casey worked at Hawke Media, one of the biggest names in D2C (direct to consumer) marketing. Casey and his team oversaw Hawke Media’s growth into the company it is today.  </p><p>At the forefront of management services and advertising, Casey worked in email, paid search, SMS, and collaboration with <strong>Octane AI</strong> for Facebook Messenger Marketing. </p><p>Fast forward to three years later, Casey was working at <strong>MuteSix </strong>when he was approached by another agency on LinkedIn with a VP Marketing job offer in Hollywood. At that time, Casey was watching a lot of Dave Ramsey videos on getting rid of debt, developing financial literacy skills, and learning how to be financially independent. One of Ramsey’s pieces of advice was to ask for a raise and/or get a second job if you’re not making as much as you’d want to. Casey, however, didn’t want to leave his job at MuteSix, so offered to become VP of Marketing only on a freelance basis.</p><p>Over the course of the following year and a half, Casey dived into the hustle. One of his co-workers said that he was surprised that Casey <strong>wasn’t running his own business</strong>. </p><p><strong>“That’s where the wheels started turning. I’m like, maybe I can do this. Because in order to be an entrepreneur, you have to have the hustle, you have to be able to work under pressure, you need that grind.”</strong></p><p>Having that foundation and skillset, Casey took a leap of faith and founded Skylab Media. Two years later, Skylab Media is thriving as an omnichannel marketing agency that offers futuristic services in <strong>NFT</strong>, <strong>cryptocurrency</strong>, and podcast <strong>marketing</strong>.</p><p>Casey’s Business Approach  </p><p>So now that Casey’s running an entire agency, what’s his <strong>approach</strong>? </p><p>In terms of the hiring process, Casey is all about <strong>transparency</strong>. He makes it very clear that his employees and potential employees shouldn’t expect an average 9 - 5 workday. But hard work will be rewarded. </p><p>The most important thing for Casey is not entry or senior levels, it’s about who’s willing to put in the work. </p><p>New and Emerging Marketing Channels  </p><p>Social search, lifestyle, and influencer marketing are what Casey describes as the “new age” of print and <strong>TV marketing</strong>. </p><p>Skylab Media offers services in paid socials, paid search, SMS Marketing, and Email Marketing. But what sets <strong>Skylab Media</strong> apart from its competitors lies in its services in newer (and very hot) markets: cryptocurrency, NFT, podcast marketing, Spotify. Well beyond what your average DTC agency provides. </p><p><strong>“It’s cool, it’s new, it’s something that people aren’t doing. And it’s really fun. And why not enter that market as one of the leaders?”</strong></p><p>A lot of investors right now know that cryptocurrency is something that should be taken very seriously, especially when we think about the rollout of <strong>5G </strong>and new technologies. </p><p>Casey believes that most marketing agencies also aren’t thinking about AR, VR, and Oculus. When these innovations become increasingly present in our everyday lives over the next couple of decades, customers will want to bring them into their digital experiences. Casey is already thinking about this - pointing out that AR and VR will give so many more opportunities for <strong>brand-customer interaction</strong> than the 2D realm.  </p><p>The Future of Ecommerce </p><p>So what does Casey expect to see in <strong>the future of ecommerce</strong>?</p><p>As many of us know, the <strong>iOS15 </strong>update is taking a huge hit on many small business owners. Enterprise accounts are not as affected because they have an entire plethora of different services going for them. It’s really hitting home for those who are just starting out and mid-sized agencies that rely on advertising longer than a seven-day window period.</p><p>Casey advises diving into <strong>TikTok</strong>, <strong>influencer email marketing</strong>, and <strong>SMS marketing</strong>. When done well, these should offset the dip in performance on longer attribution window cycles that used to be available on Facebook and Instagram. SMS Marketing especially, Casey assures, is your “best friend”. What other advertising platform can reach the palm of your customer’s hand with a 90 open rate and a return on average greater than 10x? Nothing other than SMS has the ability to do that.  </p><p>And TikTok?  </p><p>TikTok is a fantastic platform for <strong>going viral</strong> - you’re more likely to go viral on TikTok than Facebook and Instagram. TikTok isn’t as moderated and CPM rates (cost per mille - price of 1000 advertisement impressions) are under $3 on average. TikTok is also rolling out a lot of advertising features very similar to Facebook, such as a storefront and tagging your products for sales. </p><p>A lot of big players are now advertising on TikTok. If you’re not on it, Casey advises, to hop right on it. Its algorithm is fantastic and you can get returns from day one. Just make sure that you are as organic as possible and stay very mindful of how you portray your brand. Brand loyalty, identity, and perception on TikTok are very different from how they are on Facebook and Instagram. The two main demographics on TikTok are <strong>Gen Z</strong> and <strong>millennials</strong>. The way Gen Z will interact with a brand is completely different from that of any other demographic, including older millennials.</p><p>As for other advertising avenues? </p><p>Casey says that <strong>Snapchat </strong>is a very <strong>underrated </strong>platform and well worth exploring. </p><p>Podcast marketing is key to building and growing a dedicated audience that will listen to your brand. In terms of <strong>influencer marketing</strong>, getting your ads on podcasts you know your audience would be interested in is a fantastic way to get through to them. </p><p>Casey’s Tips for Q4  </p><p>Plan ahead. You don’t want to be scrambling at the last minute to approve Adsense or <strong>creatives</strong>. If you’re a small to midsize business, make sure all your Black Friday plans are planned by October. </p><p>If you're a <strong>Gen Z brand</strong>, consider donating some of your profits to a charity or a cause - your audience will really gravitate towards that. </p><p>Take a holistic approach: what platforms are going to work for your brand? If you don’t have the budget for a huge omnichannel marketing venture, think outside the box. Can you give influencers a product in exchange for content? How can you encourage <strong>UGC</strong>? </p><p>Whatever you do, <strong>don’t miss the opportunity</strong>. November and December will be your best time for profit. </p><p>TL;DR: Look to the future of ecommerce. Use <strong>TikTok </strong>and <strong>SMS marketing</strong>, prepare, prepare, and prepare some more for Q4. </p><p>Visit <a href="https://www.skylabmediallc.com/">Skylab Media</a> or follow them on <a href="https://twitter.com/skylabmediallc">Twitter</a>, <a href="https://www.facebook.com/skylabmediallc/">Facebook, </a>or <a href="https://www.instagram.com/skylabmediallc/">Instagram </a>to take your advertising light years ahead of everyone else. </p><p><a href="https://www.linkedin.com/in/casey-roeder/">Connect with Casey on LinkedIn</a> for all things startups, growth, and omnichannel marketing. </p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/">Daniel's LinkedIn</a> </p><p><a href="https://www.facebook.com/ambigiuous2">Daniel's Facebook</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>#71 Looking to the Future of Ecommerce: What to Expect</strong> </p><p>Ecommerce has never just been about selling. With ever-evolving digital technology, emerging social platforms, and changes in data privacy, ecommerce has always been about <strong>adaptability</strong>. </p><p><a href="https://www.linkedin.com/in/casey-roeder/">Casey Roeder</a> is the Founder and Chief Executive Officer of <a href="https://www.skylabmediallc.com/">Skylab Media</a>, an omnichannel marketing agency that looks to the future of ecommerce. Skylab media not only covers lifecycle marketing, SMS, paid social, and paid search, it strategizes <strong>crypto advertising campaigns</strong>, <strong>NFT marketing</strong>, <strong>podcast marketing</strong>, and <strong>more</strong>. </p><p>Tune in to hear Casey and our podcast host and CEO <strong>Daniel Budai</strong> discuss: </p><p>✔️ Casey’s Journey into Entrepreneurship</p><p>✔️ Casey’s Business Approach</p><p>✔️ New and Emerging Marketing Channels </p><p>✔️ The Future of Ecommerce </p><p>✔️ Casey’s Tips for Q4</p><p>Casey’s Journey into Entrepreneurship </p><p>Casey began <strong>working in marketing</strong> in 2013. In 2016-2027, Casey worked at Hawke Media, one of the biggest names in D2C (direct to consumer) marketing. Casey and his team oversaw Hawke Media’s growth into the company it is today.  </p><p>At the forefront of management services and advertising, Casey worked in email, paid search, SMS, and collaboration with <strong>Octane AI</strong> for Facebook Messenger Marketing. </p><p>Fast forward to three years later, Casey was working at <strong>MuteSix </strong>when he was approached by another agency on LinkedIn with a VP Marketing job offer in Hollywood. At that time, Casey was watching a lot of Dave Ramsey videos on getting rid of debt, developing financial literacy skills, and learning how to be financially independent. One of Ramsey’s pieces of advice was to ask for a raise and/or get a second job if you’re not making as much as you’d want to. Casey, however, didn’t want to leave his job at MuteSix, so offered to become VP of Marketing only on a freelance basis.</p><p>Over the course of the following year and a half, Casey dived into the hustle. One of his co-workers said that he was surprised that Casey <strong>wasn’t running his own business</strong>. </p><p><strong>“That’s where the wheels started turning. I’m like, maybe I can do this. Because in order to be an entrepreneur, you have to have the hustle, you have to be able to work under pressure, you need that grind.”</strong></p><p>Having that foundation and skillset, Casey took a leap of faith and founded Skylab Media. Two years later, Skylab Media is thriving as an omnichannel marketing agency that offers futuristic services in <strong>NFT</strong>, <strong>cryptocurrency</strong>, and podcast <strong>marketing</strong>.</p><p>Casey’s Business Approach  </p><p>So now that Casey’s running an entire agency, what’s his <strong>approach</strong>? </p><p>In terms of the hiring process, Casey is all about <strong>transparency</strong>. He makes it very clear that his employees and potential employees shouldn’t expect an average 9 - 5 workday. But hard work will be rewarded. </p><p>The most important thing for Casey is not entry or senior levels, it’s about who’s willing to put in the work. </p><p>New and Emerging Marketing Channels  </p><p>Social search, lifestyle, and influencer marketing are what Casey describes as the “new age” of print and <strong>TV marketing</strong>. </p><p>Skylab Media offers services in paid socials, paid search, SMS Marketing, and Email Marketing. But what sets <strong>Skylab Media</strong> apart from its competitors lies in its services in newer (and very hot) markets: cryptocurrency, NFT, podcast marketing, Spotify. Well beyond what your average DTC agency provides. </p><p><strong>“It’s cool, it’s new, it’s something that people aren’t doing. And it’s really fun. And why not enter that market as one of the leaders?”</strong></p><p>A lot of investors right now know that cryptocurrency is something that should be taken very seriously, especially when we think about the rollout of <strong>5G </strong>and new technologies. </p><p>Casey believes that most marketing agencies also aren’t thinking about AR, VR, and Oculus. When these innovations become increasingly present in our everyday lives over the next couple of decades, customers will want to bring them into their digital experiences. Casey is already thinking about this - pointing out that AR and VR will give so many more opportunities for <strong>brand-customer interaction</strong> than the 2D realm.  </p><p>The Future of Ecommerce </p><p>So what does Casey expect to see in <strong>the future of ecommerce</strong>?</p><p>As many of us know, the <strong>iOS15 </strong>update is taking a huge hit on many small business owners. Enterprise accounts are not as affected because they have an entire plethora of different services going for them. It’s really hitting home for those who are just starting out and mid-sized agencies that rely on advertising longer than a seven-day window period.</p><p>Casey advises diving into <strong>TikTok</strong>, <strong>influencer email marketing</strong>, and <strong>SMS marketing</strong>. When done well, these should offset the dip in performance on longer attribution window cycles that used to be available on Facebook and Instagram. SMS Marketing especially, Casey assures, is your “best friend”. What other advertising platform can reach the palm of your customer’s hand with a 90 open rate and a return on average greater than 10x? Nothing other than SMS has the ability to do that.  </p><p>And TikTok?  </p><p>TikTok is a fantastic platform for <strong>going viral</strong> - you’re more likely to go viral on TikTok than Facebook and Instagram. TikTok isn’t as moderated and CPM rates (cost per mille - price of 1000 advertisement impressions) are under $3 on average. TikTok is also rolling out a lot of advertising features very similar to Facebook, such as a storefront and tagging your products for sales. </p><p>A lot of big players are now advertising on TikTok. If you’re not on it, Casey advises, to hop right on it. Its algorithm is fantastic and you can get returns from day one. Just make sure that you are as organic as possible and stay very mindful of how you portray your brand. Brand loyalty, identity, and perception on TikTok are very different from how they are on Facebook and Instagram. The two main demographics on TikTok are <strong>Gen Z</strong> and <strong>millennials</strong>. The way Gen Z will interact with a brand is completely different from that of any other demographic, including older millennials.</p><p>As for other advertising avenues? </p><p>Casey says that <strong>Snapchat </strong>is a very <strong>underrated </strong>platform and well worth exploring. </p><p>Podcast marketing is key to building and growing a dedicated audience that will listen to your brand. In terms of <strong>influencer marketing</strong>, getting your ads on podcasts you know your audience would be interested in is a fantastic way to get through to them. </p><p>Casey’s Tips for Q4  </p><p>Plan ahead. You don’t want to be scrambling at the last minute to approve Adsense or <strong>creatives</strong>. If you’re a small to midsize business, make sure all your Black Friday plans are planned by October. </p><p>If you're a <strong>Gen Z brand</strong>, consider donating some of your profits to a charity or a cause - your audience will really gravitate towards that. </p><p>Take a holistic approach: what platforms are going to work for your brand? If you don’t have the budget for a huge omnichannel marketing venture, think outside the box. Can you give influencers a product in exchange for content? How can you encourage <strong>UGC</strong>? </p><p>Whatever you do, <strong>don’t miss the opportunity</strong>. November and December will be your best time for profit. </p><p>TL;DR: Look to the future of ecommerce. Use <strong>TikTok </strong>and <strong>SMS marketing</strong>, prepare, prepare, and prepare some more for Q4. </p><p>Visit <a href="https://www.skylabmediallc.com/">Skylab Media</a> or follow them on <a href="https://twitter.com/skylabmediallc">Twitter</a>, <a href="https://www.facebook.com/skylabmediallc/">Facebook, </a>or <a href="https://www.instagram.com/skylabmediallc/">Instagram </a>to take your advertising light years ahead of everyone else. </p><p><a href="https://www.linkedin.com/in/casey-roeder/">Connect with Casey on LinkedIn</a> for all things startups, growth, and omnichannel marketing. </p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/">Daniel's LinkedIn</a> </p><p><a href="https://www.facebook.com/ambigiuous2">Daniel's Facebook</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#70 It’s Not All About the First Click: Maximizing AOV the Right Way</title>
			<itunes:title>#70 It’s Not All About the First Click: Maximizing AOV the Right Way</itunes:title>
			<pubDate>Thu, 30 Sep 2021 09:00:00 GMT</pubDate>
			<itunes:duration>31:37</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/3e22d04c-64b8-484e-b0d3-5a3fe96621cf/media.mp3" length="29073431" type="audio/mpeg"/>
			<guid isPermaLink="false">3e22d04c-64b8-484e-b0d3-5a3fe96621cf</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/70</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa04</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmLaCNtkKRTzCvRDvge3vFw]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>70</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa04.jpg"/>
			<description><![CDATA[<h1><strong>#70 It’s Not All About the First Click: Maximizing AOV the Right Way</strong></h1><p>Sometimes we can get so obsessed with lead generation and conversion we actually forget that one of the most lucrative channels for return on investment (<strong>ROI</strong>) lies in average order value (<strong>AOV</strong>).</p><p><a href="https://www.linkedin.com/in/iamkiril/" target="_blank"><strong>Kiril Kirilov</strong></a> is the CEO and Co-Founder of <a href="https://apps.shopify.com/rush-app" target="_blank">Rush</a>, a Shopify shipment software company that automates the shipment process, allows ecommerce store owners to create <strong>branded tracking pages</strong>, and integrates with Klaviyo, Reviews.io, Loox, and more to guarantee <strong>6 times more revenue</strong> from post-purchase flows.</p><p>Tune in to hear Kiril and our podcast host and CEO Daniel Budai discuss:&nbsp;</p><p>✔️ Kiril’s adventure into digital marketing</p><p>✔️ What problems does Rush address?</p><p>✔️ What does it mean to have a branded tracking page?</p><p>✔️ Going beyond the first click</p><h2>Kiril’s adventure into digital marketing</h2><p>Kiril has actually been a track and field athlete for most of his life. In 2008, he found himself needing an income stream to support his sports endeavors.&nbsp;</p><p>Like many ecommerce entrepreneurs, Kiril began exploring <strong>eBay</strong>, then started looking into Amazon. This, Kiril believes, led to a ‘natural progression’ into Shopify. In 2016, Kiril saw an opportunity in Facebook ads, and worked on those before entering the world of dropshipping three or so years later.&nbsp;</p><p>So it’s safe to say that Kiril has a well-rounded resume in digital marketing. He’s familiar with customer pain points, and, indeed, those of the business owner. In particular, Kiril identified a gap in brand-customer communication: from order to unboxing. This led to dissatisfaction for the customer and frustration for business owners losing customers after their first purchase. With his partner taking care of the technical side of things, Kiril co-founded Rush, an app designed to improve the customer experience post-purchase, therefore significantly increasing AOV and customer retention.</p><p><strong>“We want to help businesses grow and retain their customers for as long as humanly possible.”</strong></p><h2>What problems does Rush address?</h2><p>Rush was founded to address knowledge gaps. Kiril says he didn’t set out to <strong>reinvent the wheel</strong>, but to create a better one.&nbsp;</p><p>Before he started Rush, Kiril was running a dropshipping store in the pet niche. He scaled a product from zero to almost half a million in a matter of 45 days. Great, right? Well, Kiril faced the challenge of very angry customers who weren’t being notified of their order because the store and its dropshippers had become <strong>completely overwhelmed</strong>.&nbsp;</p><p>This led to Kiril and his partner sitting down with a pen and paper to figure out how to provide clarity to shipping carriers and customers. Kiril decided that customers needed to be notified on every step of their product’s journey, including delays. Knowing <strong>what to expect</strong> is crucial to customer satisfaction.&nbsp;</p><h3>And these order updates get opened! So why not use them for upselling and brand communication?&nbsp;</h3><p>That’s where Rush came in. Rush supports brand-customer communication throughout the entire shipment process - not only making ecommerce store owners more money in the short term but <strong>dramatically increasing AOV and customer satisfaction</strong>.&nbsp;</p><h3>What does it mean to have a branded tracking page?</h3><p>A single buyer is going to go back to their tracking page at least 3 or 4 times <strong>before their parcel gets delivered</strong>.&nbsp;</p><p>This is therefore a fantastic page to display brand banners, call to action (CTA) buttons, social proof from review apps, and showcase complementary products for their purchase. Branded tracking pages are possibly the best place for upselling. Kiril asserts that <strong>click-through rates on upsells are between 20% to 30% on order status pages</strong>. Now that’s a heck of a lot of extra revenue.&nbsp;</p><h2>Going beyond the first click&nbsp;</h2><p>Acquisition, conversion, and retention go <strong>way beyond your customers’ first click</strong>. Kiril warns against focusing solely on the first click your customer makes and ignoring the dozen or so clicks after that.</p><p>Focus on your <strong>knowledge gaps</strong>, and make sure you understand your customer persona inside and out. What songs do they like? What do they like to eat? What kind of content do they consume online? Once you understandeverything about your customer persona, you fill those knowledge gaps.&nbsp;</p><p>Kiril also advocated strongly for tone of voice (<strong>TOV</strong>) consistency. When they read your offer, it has to connect with what they’re going to see after the click. Provide social proof both on your ad and product page. As so many of us read emails on mobile, make sure to really make use of the 40% of space you have above the fold (what’s visible without scrolling).&nbsp;</p><p><strong>“It’s about making sure that you provide as much information as humanly possible to push people to your cart.”</strong></p><p><em>TL;DR Focus on the entirety of your customer journey, and provide as much clarity as possible, and use that order update journey! </em></p><p>Download <a href="https://apps.shopify.com/rush-app" target="_blank">Rush</a> to increase your AOV by 25% and follow Kiril on <a href="https://www.linkedin.com/in/iamkiril/" target="_blank">LinkedIn</a> for more fantastic advice for maximizing your ROI.&nbsp;</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><strong>#70 It’s Not All About the First Click: Maximizing AOV the Right Way</strong></h1><p>Sometimes we can get so obsessed with lead generation and conversion we actually forget that one of the most lucrative channels for return on investment (<strong>ROI</strong>) lies in average order value (<strong>AOV</strong>).</p><p><a href="https://www.linkedin.com/in/iamkiril/" target="_blank"><strong>Kiril Kirilov</strong></a> is the CEO and Co-Founder of <a href="https://apps.shopify.com/rush-app" target="_blank">Rush</a>, a Shopify shipment software company that automates the shipment process, allows ecommerce store owners to create <strong>branded tracking pages</strong>, and integrates with Klaviyo, Reviews.io, Loox, and more to guarantee <strong>6 times more revenue</strong> from post-purchase flows.</p><p>Tune in to hear Kiril and our podcast host and CEO Daniel Budai discuss:&nbsp;</p><p>✔️ Kiril’s adventure into digital marketing</p><p>✔️ What problems does Rush address?</p><p>✔️ What does it mean to have a branded tracking page?</p><p>✔️ Going beyond the first click</p><h2>Kiril’s adventure into digital marketing</h2><p>Kiril has actually been a track and field athlete for most of his life. In 2008, he found himself needing an income stream to support his sports endeavors.&nbsp;</p><p>Like many ecommerce entrepreneurs, Kiril began exploring <strong>eBay</strong>, then started looking into Amazon. This, Kiril believes, led to a ‘natural progression’ into Shopify. In 2016, Kiril saw an opportunity in Facebook ads, and worked on those before entering the world of dropshipping three or so years later.&nbsp;</p><p>So it’s safe to say that Kiril has a well-rounded resume in digital marketing. He’s familiar with customer pain points, and, indeed, those of the business owner. In particular, Kiril identified a gap in brand-customer communication: from order to unboxing. This led to dissatisfaction for the customer and frustration for business owners losing customers after their first purchase. With his partner taking care of the technical side of things, Kiril co-founded Rush, an app designed to improve the customer experience post-purchase, therefore significantly increasing AOV and customer retention.</p><p><strong>“We want to help businesses grow and retain their customers for as long as humanly possible.”</strong></p><h2>What problems does Rush address?</h2><p>Rush was founded to address knowledge gaps. Kiril says he didn’t set out to <strong>reinvent the wheel</strong>, but to create a better one.&nbsp;</p><p>Before he started Rush, Kiril was running a dropshipping store in the pet niche. He scaled a product from zero to almost half a million in a matter of 45 days. Great, right? Well, Kiril faced the challenge of very angry customers who weren’t being notified of their order because the store and its dropshippers had become <strong>completely overwhelmed</strong>.&nbsp;</p><p>This led to Kiril and his partner sitting down with a pen and paper to figure out how to provide clarity to shipping carriers and customers. Kiril decided that customers needed to be notified on every step of their product’s journey, including delays. Knowing <strong>what to expect</strong> is crucial to customer satisfaction.&nbsp;</p><h3>And these order updates get opened! So why not use them for upselling and brand communication?&nbsp;</h3><p>That’s where Rush came in. Rush supports brand-customer communication throughout the entire shipment process - not only making ecommerce store owners more money in the short term but <strong>dramatically increasing AOV and customer satisfaction</strong>.&nbsp;</p><h3>What does it mean to have a branded tracking page?</h3><p>A single buyer is going to go back to their tracking page at least 3 or 4 times <strong>before their parcel gets delivered</strong>.&nbsp;</p><p>This is therefore a fantastic page to display brand banners, call to action (CTA) buttons, social proof from review apps, and showcase complementary products for their purchase. Branded tracking pages are possibly the best place for upselling. Kiril asserts that <strong>click-through rates on upsells are between 20% to 30% on order status pages</strong>. Now that’s a heck of a lot of extra revenue.&nbsp;</p><h2>Going beyond the first click&nbsp;</h2><p>Acquisition, conversion, and retention go <strong>way beyond your customers’ first click</strong>. Kiril warns against focusing solely on the first click your customer makes and ignoring the dozen or so clicks after that.</p><p>Focus on your <strong>knowledge gaps</strong>, and make sure you understand your customer persona inside and out. What songs do they like? What do they like to eat? What kind of content do they consume online? Once you understandeverything about your customer persona, you fill those knowledge gaps.&nbsp;</p><p>Kiril also advocated strongly for tone of voice (<strong>TOV</strong>) consistency. When they read your offer, it has to connect with what they’re going to see after the click. Provide social proof both on your ad and product page. As so many of us read emails on mobile, make sure to really make use of the 40% of space you have above the fold (what’s visible without scrolling).&nbsp;</p><p><strong>“It’s about making sure that you provide as much information as humanly possible to push people to your cart.”</strong></p><p><em>TL;DR Focus on the entirety of your customer journey, and provide as much clarity as possible, and use that order update journey! </em></p><p>Download <a href="https://apps.shopify.com/rush-app" target="_blank">Rush</a> to increase your AOV by 25% and follow Kiril on <a href="https://www.linkedin.com/in/iamkiril/" target="_blank">LinkedIn</a> for more fantastic advice for maximizing your ROI.&nbsp;</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#69 Maximize Your ROI with Facebook, Google, and User Generated Content</title>
			<itunes:title>#69 Maximize Your ROI with Facebook, Google, and User Generated Content</itunes:title>
			<pubDate>Thu, 23 Sep 2021 09:00:00 GMT</pubDate>
			<itunes:duration>26:35</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/1f9cbd63-f902-4ee3-b70a-bf7e60704059/media.mp3" length="26868179" type="audio/mpeg"/>
			<guid isPermaLink="false">1f9cbd63-f902-4ee3-b70a-bf7e60704059</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/69</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa05</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnxUblJq5+m9oHFTVpBSAw7]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>69</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa05.jpg"/>
			<description><![CDATA[<h1>Maximize Your ROI with Facebook, Google, and User Generated Content</h1><p>Maximizing your ROI is all about knowing how to use your digital marketing tools. And there are a lot of them! We’re going to keep it simple this week by focusing on <strong>Facebook</strong>, <strong>Google</strong>, <strong>User Generated Content</strong> (UGC).</p><p>Well...and a little bit of <strong>Tik Tok</strong>.&nbsp;</p><p>As the Founder of OXG Media, <a href="https://www.linkedin.com/in/jonathan-pemp/" target="_blank"><strong>Jonathan</strong></a> has increased the ROI for a ton of brands, including Hollywood Mirrors, EATs, SKYN.io, and many, many more. Jonathan’s MO is getting a baseline income of $50 - $500k a month for his clients.&nbsp;</p><p>We’re very excited to welcome Jonathan to the Ecom Show. Tune in to hear Jonathan and our podcast host and CEO,<strong> Daniel Budai</strong> discuss:</p><p>✔️ Making a <strong>Facebook Ad That Converts</strong></p><p>✔️ Collecting <strong>UGC </strong></p><p>✔️ What Does a <strong>High Converting Google Ad</strong> Look Like?</p><p>✔️ How to Advertise on <strong>TikTok</strong></p><p>✔️ Jonathan’s Advice for the <strong>Rest of the Year</strong></p><h2>Making a Facebook Ad That Converts&nbsp;</h2><p><strong>Jonathan’s advice: “Tell people what they want to hear.”</strong></p><p>The first step is conveying clearly <strong>how your product will meet their needs</strong>. The second step is removing the risk of disappointment. Finally, end your offer with a guarantee. Sounds simple right? It’s all about making your offer as strong as it can be. As Jonathan points out, basic and vague photo or even video ads simply don’t cut it any more.&nbsp;</p><p>Jonathan favors <strong>longer story-based copy</strong>. If you’re telling a story, you’re selling on emotion. Try not to rely solely on product features alone. No one can quantify a price on emotion or experience, so this is an especially useful tactic for products that are on the more expensive side of things.&nbsp;</p><p>And if you can launch a video ad, do it! Video is a very important part of ecommerce because people want to see the product they’re buying and hear reviews and testimonials for themselves. A video with 6 - 7 customer testimonials is a <strong>fantastic way to utilize UGC</strong>. Not only do you sell powerful experiences or emotive stories, you provide proof that your product delivers results.&nbsp;&nbsp;</p><p>Jonathan recommends using <strong>snippets of several testimonials</strong> on your Facebook ads, and putting the complete video with every testimonial in full on your landing page.&nbsp;</p><h2>Collecting UGC</h2><p>So how do you go about collecting customer testimonials?&nbsp;</p><p>Jonathan says to hit that email list! Sort by<strong> customer lifetime value</strong>, and reach out to your repeat customers for a recorded testimonial. Make sure to provide incentives such as a discount or giveaways to really sweeten the deal. As these are your most loyal customers, they’ll probably be more than happy to provide a testimonial.&nbsp;</p><p>Even better, <strong>organize a Zoom call with the customer</strong> and company Founder. Not only does this show respect to your best customers, it gives you a lot of video material to work with.&nbsp;</p><h2>What Does a High Converting Google Ad Look Like?</h2><p>You don’t need to reinvent the wheel to <strong>create a successful Google Ad</strong>. Again it’s all about differentiating yourself from the competition. Make sure to research data and trends, but keep that irresistible offer.&nbsp;</p><p>Jonathan’s best advice is to take<strong> full advantage of Display Remarketing</strong>. Google’s remarketing feature lets you customize your ad campaigns for people who have previously visited your site but have not yet converted. This is invaluable for building brand familiarity and reminding potential customers of the pain point or need that drove them to your site in the first place.&nbsp;</p><h2>How to Advertise on TikTok&nbsp;&nbsp;</h2><p>Now we can’t talk about video marketing without mentioning <strong>TikTok</strong>. Heck, we can’t even talk about the internet generally without talking about TikTok! Jonathan reasons that while the traffic on TikTok is super cheap, not every product is going to be a hit.&nbsp;</p><p>Products that work best on TikTok tend to be <strong>direct to consumer</strong> (DTC), and very visually appealing. DTC products that tend to do well on Facebook tend to work well on TikTok. If this applies to your brand, head on over there!&nbsp;</p><p>If your product is <strong>expensive </strong>and <strong>difficult </strong>to explain, TikTok may not be the platform for you.&nbsp;</p><h2>So, What’s Jonathan’s Advice for the Rest of the Year?</h2><p>Facebook continues to be <strong>the best social media platform for driving traffic</strong> to your brand, so don’t be afraid to use it.</p><p>And, “you better do email!” <strong>Email is the best way to analyse customer behaviour </strong>and get to that all-important customer lifetime value. Figure out your value ladder, what people will buy, how much they’ll buy, and what your next upsell is. Generate organic traffic as much as you can.&nbsp;&nbsp;</p><p><strong>TL;DR Collect UGC, sell stories and emotions, and know your customer! </strong></p><p>Follow Jonathan on <a href="https://www.linkedin.com/in/jonathan-pemp/" target="_blank">LinkedIn</a> and visit <a href="https://oxg-media.com/" target="_blank">OXG Media</a> to find out more about taking your ROI to the next level.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Maximize Your ROI with Facebook, Google, and User Generated Content</h1><p>Maximizing your ROI is all about knowing how to use your digital marketing tools. And there are a lot of them! We’re going to keep it simple this week by focusing on <strong>Facebook</strong>, <strong>Google</strong>, <strong>User Generated Content</strong> (UGC).</p><p>Well...and a little bit of <strong>Tik Tok</strong>.&nbsp;</p><p>As the Founder of OXG Media, <a href="https://www.linkedin.com/in/jonathan-pemp/" target="_blank"><strong>Jonathan</strong></a> has increased the ROI for a ton of brands, including Hollywood Mirrors, EATs, SKYN.io, and many, many more. Jonathan’s MO is getting a baseline income of $50 - $500k a month for his clients.&nbsp;</p><p>We’re very excited to welcome Jonathan to the Ecom Show. Tune in to hear Jonathan and our podcast host and CEO,<strong> Daniel Budai</strong> discuss:</p><p>✔️ Making a <strong>Facebook Ad That Converts</strong></p><p>✔️ Collecting <strong>UGC </strong></p><p>✔️ What Does a <strong>High Converting Google Ad</strong> Look Like?</p><p>✔️ How to Advertise on <strong>TikTok</strong></p><p>✔️ Jonathan’s Advice for the <strong>Rest of the Year</strong></p><h2>Making a Facebook Ad That Converts&nbsp;</h2><p><strong>Jonathan’s advice: “Tell people what they want to hear.”</strong></p><p>The first step is conveying clearly <strong>how your product will meet their needs</strong>. The second step is removing the risk of disappointment. Finally, end your offer with a guarantee. Sounds simple right? It’s all about making your offer as strong as it can be. As Jonathan points out, basic and vague photo or even video ads simply don’t cut it any more.&nbsp;</p><p>Jonathan favors <strong>longer story-based copy</strong>. If you’re telling a story, you’re selling on emotion. Try not to rely solely on product features alone. No one can quantify a price on emotion or experience, so this is an especially useful tactic for products that are on the more expensive side of things.&nbsp;</p><p>And if you can launch a video ad, do it! Video is a very important part of ecommerce because people want to see the product they’re buying and hear reviews and testimonials for themselves. A video with 6 - 7 customer testimonials is a <strong>fantastic way to utilize UGC</strong>. Not only do you sell powerful experiences or emotive stories, you provide proof that your product delivers results.&nbsp;&nbsp;</p><p>Jonathan recommends using <strong>snippets of several testimonials</strong> on your Facebook ads, and putting the complete video with every testimonial in full on your landing page.&nbsp;</p><h2>Collecting UGC</h2><p>So how do you go about collecting customer testimonials?&nbsp;</p><p>Jonathan says to hit that email list! Sort by<strong> customer lifetime value</strong>, and reach out to your repeat customers for a recorded testimonial. Make sure to provide incentives such as a discount or giveaways to really sweeten the deal. As these are your most loyal customers, they’ll probably be more than happy to provide a testimonial.&nbsp;</p><p>Even better, <strong>organize a Zoom call with the customer</strong> and company Founder. Not only does this show respect to your best customers, it gives you a lot of video material to work with.&nbsp;</p><h2>What Does a High Converting Google Ad Look Like?</h2><p>You don’t need to reinvent the wheel to <strong>create a successful Google Ad</strong>. Again it’s all about differentiating yourself from the competition. Make sure to research data and trends, but keep that irresistible offer.&nbsp;</p><p>Jonathan’s best advice is to take<strong> full advantage of Display Remarketing</strong>. Google’s remarketing feature lets you customize your ad campaigns for people who have previously visited your site but have not yet converted. This is invaluable for building brand familiarity and reminding potential customers of the pain point or need that drove them to your site in the first place.&nbsp;</p><h2>How to Advertise on TikTok&nbsp;&nbsp;</h2><p>Now we can’t talk about video marketing without mentioning <strong>TikTok</strong>. Heck, we can’t even talk about the internet generally without talking about TikTok! Jonathan reasons that while the traffic on TikTok is super cheap, not every product is going to be a hit.&nbsp;</p><p>Products that work best on TikTok tend to be <strong>direct to consumer</strong> (DTC), and very visually appealing. DTC products that tend to do well on Facebook tend to work well on TikTok. If this applies to your brand, head on over there!&nbsp;</p><p>If your product is <strong>expensive </strong>and <strong>difficult </strong>to explain, TikTok may not be the platform for you.&nbsp;</p><h2>So, What’s Jonathan’s Advice for the Rest of the Year?</h2><p>Facebook continues to be <strong>the best social media platform for driving traffic</strong> to your brand, so don’t be afraid to use it.</p><p>And, “you better do email!” <strong>Email is the best way to analyse customer behaviour </strong>and get to that all-important customer lifetime value. Figure out your value ladder, what people will buy, how much they’ll buy, and what your next upsell is. Generate organic traffic as much as you can.&nbsp;&nbsp;</p><p><strong>TL;DR Collect UGC, sell stories and emotions, and know your customer! </strong></p><p>Follow Jonathan on <a href="https://www.linkedin.com/in/jonathan-pemp/" target="_blank">LinkedIn</a> and visit <a href="https://oxg-media.com/" target="_blank">OXG Media</a> to find out more about taking your ROI to the next level.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#68 How To Turn Your Brand Into A Household Name</title>
			<itunes:title>#68 How To Turn Your Brand Into A Household Name</itunes:title>
			<pubDate>Thu, 16 Sep 2021 09:00:00 GMT</pubDate>
			<itunes:duration>42:34</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/26025ee0-1e55-4d5f-b80a-3b76418bf92d/media.mp3" length="34681877" type="audio/mpeg"/>
			<guid isPermaLink="false">26025ee0-1e55-4d5f-b80a-3b76418bf92d</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/68</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa06</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkVUo2jBm1t8gvsQVh6g7hn]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>68</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa06.jpg"/>
			<description><![CDATA[<h1>#68 How To Turn Your Brand Into A Household Name</h1><p>Becoming a household name is all about building an emotional connection with your customers. And <strong>the best way to do that</strong>? Storytelling.&nbsp;</p><p><a href="https://www.linkedin.com/in/bentoncrane/" target="_blank">Benton Crane</a> is the CEO of the <a href="https://harmonbrothers.com/home" target="_blank">Harmon Brothers</a>, the multiple award-winning marketing agency behind groundbreaking ad campaigns for Squatty Potty, FiberFix, and Orabrush, and many more! Their ads have been seen over 1.4 billion times and driven over <strong>$500 million in sales</strong>.</p><p>We’re honored to welcome Benton to The Ecom Show for a fantastic conversation with our CEO and podcast host, <strong>Daniel Budai</strong> about:</p><p>✔️ The Harmon Brothers: What’s Their Story?</p><p>✔️ Which Ad Formats Work?&nbsp;&nbsp;</p><p>✔️ Effective Storytelling</p><p>✔️ The Best Ads Out There&nbsp;</p><p>✔️ What You Need for Video Advertising</p><p>✔️ Turning Your Brand into a Household Name - Benton’s Advice&nbsp;</p><h2>The Harmon Brothers: What’s Their Story?</h2><p>Benton says that the Harmon Brothers’ “Genesis event” occurred in 2006, when <strong>Google </strong>bought <strong>YouTube</strong>. Prior to 2006, YouTube lacked any business application. Google, of course, had visions for turning YouTube into an advertising platform.</p><p>Benton’s partners, in particular, <strong>Jeffrey Harmon</strong>, was one of the very first creators to put an ad on YouTube.&nbsp;</p><p>When Jeffrey was working on an ad for Orabrush, he chose what his colleagues considered to be a really odd ad length: <strong>two and a half minutes long</strong>. At the time this was unheard of: TV spots were usually 30 - 60 seconds and infomercial spots were 20 - 30 minutes long. But Jeffrey persisted. He reached out to YouTube and asked them if they could give him a “Skip Ad” button, so that those who want to watch the ad could do so and those who didn’t, well...they can skip it!</p><p>No one knew what a big deal the “Skip Ad” button was at the time. It was a <strong>giant shift in power from advertisers to viewers</strong>. Since the viewer was first given this choice 15 years ago, Facebook, Instagram, and TikTok news feeds evolved and continue to operate on the same principle: if you don’t want to watch something, you scroll right past it.&nbsp;</p><p><em>“Everything we’ve ever done since then has been all based on the principle of giving the viewer something that they actually want and something that they can really enjoy.”</em></p><p>As Benton points out, a lot of people have not heard of the Harmon brothers, but almost everyone has heard of their clients. After Orabrush came Poo-Pourri, which, with help from the Harmon Brothers, <strong>grew from about $7 million per year to $30 million per year</strong>. Then came Squatty Potty which grew from $4 million per year to $30 million per year. Then Purple Mattresses which grew from $3 million per year to over $100 million per year, then Chatbooks, then FiberFix. The Harmon Brother’s most recent client is Lume Deodorant, starting off with $1.5 million earnings in 2018 to breaking $40 million in 2021.</p><p>It’s safe to say that the Harmon Brothers know how to scale. Every campaign operates on the same principle of adding value to viewers. This helps brands on their journey from what Benton calls their “poop to gold journey”. Taking them from obscurity where all entrepreneurs start, and <strong>helping to build trust over time to turn them into a household name</strong>.&nbsp;</p><h3>Which Ad Formats Work?&nbsp;</h3><p>Benton advises that ads need to be “as long as it needs to be, but not a second longer.” <strong>The Harmon Brothers are very careful about getting rid of fluff</strong>. It’s all about getting the rhythm right. When it’s a good ad, your viewer could watch a five minute long ad without even realizing how long it is. A 30 second ad, however, if lazily done, can drag on and on because it’s boring.&nbsp;</p><p>The longest ad the Harmon brothers have ever created was 11 minutes, and their ads range all the way down from there. They also make shorter 15 to 30 to 60 second versions of two to four to five-minute ads. On average, Benton says <strong>a successful ad usually runs from two to four minutes</strong>.&nbsp;</p><h3>Great, that’s the timing down, so what about the formats?&nbsp;</h3><p>One of the most effective but easiest to implement ad formats is what Benton refers to as the “explainer testimonial ad”. <strong>It starts with your elevator pitch</strong>: one - two sentences about what your product is and why it’s different, or why it matters to the customer. Then it’s a very simple case of providing five - eight customer reviews. Your customers essentially write the ad for you! You just need to go in and find ones that are compelling, entertaining, and make sure to include some variety.&nbsp;</p><p>This can be as simple as <strong>putting dynamic typography over images</strong>, or product shots. Or product shots while a narrator is reading your reviews. Or, if you want to make things really authentic, you may want to feature your customers actually giving their reviews on camera.&nbsp;</p><p>An explainer testimonial ad the Harmon Brothers created for Lume Deodorant was phenomenally successful, <strong>driving $3 million in direct trackable sales</strong>.&nbsp;</p><p>Another simple but fantastic ad format is a <strong>product demonstration video</strong>. A stop motion video of a product in use is a creative but clear way to convey value to the customer.&nbsp;</p><h2>Effective Storytelling</h2><h3>So at what level do you need to start on your storytelling?</h3><p>Benton advises that in the early stages of startup, all investment needs to go into making sales. It doesn’t make too much sense to focus on storytelling investments and character development before sales are coming in. Once you’ve grown your business to $1 to $2 million a year then you should start thinking about storytelling, character development and <strong>building a brand universe</strong>.</p><h3>As for the Harmon Brothers?&nbsp;</h3><p><em>“We believe that we’re an organisation of storytellers. And we’ve become famous for the ads that we make.”</em></p><p><strong>Storytelling is so important to advertising</strong> because humans are wired to transmit knowledge through storytelling. We remember stories, and we connect with stories. So when a brand taps into that, it makes the brand more memorable and trustworthy.&nbsp;</p><p>Essentially, Benton argues, <strong>a brand would be crazy not to be thinking about storytelling</strong> and making it a core part of who they are.&nbsp;</p><h2>The Best Ads Out There&nbsp;</h2><p>Benton's favorite advertising series of all time is <strong>Apple’s “Get a Mac”</strong>, or <strong>“Mac Vs PC” ad campaign</strong>. The video series follows a standard but highly effective template: two men appear in a minimalist all-white background. The young man in casual clothes introduces himself as a Mac and the other, wearing a more formal suit and tie introduces himself as a PC. The PC is more of an “old timey” nerd, often frustrated with the Mac’s creative but effortless abilities. The series solidified Apple’s “cool”, “artistic” and “young” branding.&nbsp;</p><p>Of course, Benton holds many Harmon Brothers video ad campaigns close to his heart. <strong>One of his all-time favorites</strong> was their campaign for ‘FiberFix’, which involved throwing cars off a cliff (yes, really, check it out on <a href="https://www.youtube.com/watch?v=haPvuhznuyI" target="_blank">YouTube</a>!).</p><h2>What You Need for Video Advertising&nbsp;</h2><p>Benton confirms that yes,<strong> picture quality</strong>, <strong>lighting</strong>, and <strong>resolution </strong>are needed for great cinematography. So yes, having the right equipment does make a difference.&nbsp;</p><p>However, in the storytelling world, the story comes first, and art comes second. <strong>If you don’t have a great story</strong>, or even a great sales pitch, none of the expensive gear matters. Benton recommends starting by experimenting with cell phone footage. It’s a great way to experiment with your stories and learn what works and what doesn’t work. Remember: an expensive camera can shoot bad footage and a lackluster story.&nbsp;</p><h2>From Obscurity to Household Name: Benton’s Advice&nbsp;</h2><p>Benton advises that <strong>every entrepreneur should have a roadmap on how to become a household brand</strong> that people love and trust. Having a holistic picture is going to be very valuable on what you need to prioritize and identify.&nbsp;</p><p><strong>Knowing your strategy</strong> will help you identify your toolkit. You may need Instagram, TikTok, Twitter, or you may find that social media does not actually suit your personality and skill set. It all depends on your brand and strategy.&nbsp;</p><p><strong>TL;DR - Nail your story, cut down the fluff, and make an ad your viewer wants to watch. </strong></p><p>Join the <a href="https://harmonbrothersuniversity.com/start-home" target="_blank">Harmon Brothers University</a>  to get the knowledge you need to create ads that brand and sell, connect with Benton on <a href="https://www.linkedin.com/in/bentoncrane/" target="_blank">LinkedIn</a> , or visit the <a href="https://harmonbrothers.com/home" target="_blank">Harmon Brothers</a>  to get a crap-ton of eyes on your ads.&nbsp;</p><h3>Follow Daniel Budai:</h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>#68 How To Turn Your Brand Into A Household Name</h1><p>Becoming a household name is all about building an emotional connection with your customers. And <strong>the best way to do that</strong>? Storytelling.&nbsp;</p><p><a href="https://www.linkedin.com/in/bentoncrane/" target="_blank">Benton Crane</a> is the CEO of the <a href="https://harmonbrothers.com/home" target="_blank">Harmon Brothers</a>, the multiple award-winning marketing agency behind groundbreaking ad campaigns for Squatty Potty, FiberFix, and Orabrush, and many more! Their ads have been seen over 1.4 billion times and driven over <strong>$500 million in sales</strong>.</p><p>We’re honored to welcome Benton to The Ecom Show for a fantastic conversation with our CEO and podcast host, <strong>Daniel Budai</strong> about:</p><p>✔️ The Harmon Brothers: What’s Their Story?</p><p>✔️ Which Ad Formats Work?&nbsp;&nbsp;</p><p>✔️ Effective Storytelling</p><p>✔️ The Best Ads Out There&nbsp;</p><p>✔️ What You Need for Video Advertising</p><p>✔️ Turning Your Brand into a Household Name - Benton’s Advice&nbsp;</p><h2>The Harmon Brothers: What’s Their Story?</h2><p>Benton says that the Harmon Brothers’ “Genesis event” occurred in 2006, when <strong>Google </strong>bought <strong>YouTube</strong>. Prior to 2006, YouTube lacked any business application. Google, of course, had visions for turning YouTube into an advertising platform.</p><p>Benton’s partners, in particular, <strong>Jeffrey Harmon</strong>, was one of the very first creators to put an ad on YouTube.&nbsp;</p><p>When Jeffrey was working on an ad for Orabrush, he chose what his colleagues considered to be a really odd ad length: <strong>two and a half minutes long</strong>. At the time this was unheard of: TV spots were usually 30 - 60 seconds and infomercial spots were 20 - 30 minutes long. But Jeffrey persisted. He reached out to YouTube and asked them if they could give him a “Skip Ad” button, so that those who want to watch the ad could do so and those who didn’t, well...they can skip it!</p><p>No one knew what a big deal the “Skip Ad” button was at the time. It was a <strong>giant shift in power from advertisers to viewers</strong>. Since the viewer was first given this choice 15 years ago, Facebook, Instagram, and TikTok news feeds evolved and continue to operate on the same principle: if you don’t want to watch something, you scroll right past it.&nbsp;</p><p><em>“Everything we’ve ever done since then has been all based on the principle of giving the viewer something that they actually want and something that they can really enjoy.”</em></p><p>As Benton points out, a lot of people have not heard of the Harmon brothers, but almost everyone has heard of their clients. After Orabrush came Poo-Pourri, which, with help from the Harmon Brothers, <strong>grew from about $7 million per year to $30 million per year</strong>. Then came Squatty Potty which grew from $4 million per year to $30 million per year. Then Purple Mattresses which grew from $3 million per year to over $100 million per year, then Chatbooks, then FiberFix. The Harmon Brother’s most recent client is Lume Deodorant, starting off with $1.5 million earnings in 2018 to breaking $40 million in 2021.</p><p>It’s safe to say that the Harmon Brothers know how to scale. Every campaign operates on the same principle of adding value to viewers. This helps brands on their journey from what Benton calls their “poop to gold journey”. Taking them from obscurity where all entrepreneurs start, and <strong>helping to build trust over time to turn them into a household name</strong>.&nbsp;</p><h3>Which Ad Formats Work?&nbsp;</h3><p>Benton advises that ads need to be “as long as it needs to be, but not a second longer.” <strong>The Harmon Brothers are very careful about getting rid of fluff</strong>. It’s all about getting the rhythm right. When it’s a good ad, your viewer could watch a five minute long ad without even realizing how long it is. A 30 second ad, however, if lazily done, can drag on and on because it’s boring.&nbsp;</p><p>The longest ad the Harmon brothers have ever created was 11 minutes, and their ads range all the way down from there. They also make shorter 15 to 30 to 60 second versions of two to four to five-minute ads. On average, Benton says <strong>a successful ad usually runs from two to four minutes</strong>.&nbsp;</p><h3>Great, that’s the timing down, so what about the formats?&nbsp;</h3><p>One of the most effective but easiest to implement ad formats is what Benton refers to as the “explainer testimonial ad”. <strong>It starts with your elevator pitch</strong>: one - two sentences about what your product is and why it’s different, or why it matters to the customer. Then it’s a very simple case of providing five - eight customer reviews. Your customers essentially write the ad for you! You just need to go in and find ones that are compelling, entertaining, and make sure to include some variety.&nbsp;</p><p>This can be as simple as <strong>putting dynamic typography over images</strong>, or product shots. Or product shots while a narrator is reading your reviews. Or, if you want to make things really authentic, you may want to feature your customers actually giving their reviews on camera.&nbsp;</p><p>An explainer testimonial ad the Harmon Brothers created for Lume Deodorant was phenomenally successful, <strong>driving $3 million in direct trackable sales</strong>.&nbsp;</p><p>Another simple but fantastic ad format is a <strong>product demonstration video</strong>. A stop motion video of a product in use is a creative but clear way to convey value to the customer.&nbsp;</p><h2>Effective Storytelling</h2><h3>So at what level do you need to start on your storytelling?</h3><p>Benton advises that in the early stages of startup, all investment needs to go into making sales. It doesn’t make too much sense to focus on storytelling investments and character development before sales are coming in. Once you’ve grown your business to $1 to $2 million a year then you should start thinking about storytelling, character development and <strong>building a brand universe</strong>.</p><h3>As for the Harmon Brothers?&nbsp;</h3><p><em>“We believe that we’re an organisation of storytellers. And we’ve become famous for the ads that we make.”</em></p><p><strong>Storytelling is so important to advertising</strong> because humans are wired to transmit knowledge through storytelling. We remember stories, and we connect with stories. So when a brand taps into that, it makes the brand more memorable and trustworthy.&nbsp;</p><p>Essentially, Benton argues, <strong>a brand would be crazy not to be thinking about storytelling</strong> and making it a core part of who they are.&nbsp;</p><h2>The Best Ads Out There&nbsp;</h2><p>Benton's favorite advertising series of all time is <strong>Apple’s “Get a Mac”</strong>, or <strong>“Mac Vs PC” ad campaign</strong>. The video series follows a standard but highly effective template: two men appear in a minimalist all-white background. The young man in casual clothes introduces himself as a Mac and the other, wearing a more formal suit and tie introduces himself as a PC. The PC is more of an “old timey” nerd, often frustrated with the Mac’s creative but effortless abilities. The series solidified Apple’s “cool”, “artistic” and “young” branding.&nbsp;</p><p>Of course, Benton holds many Harmon Brothers video ad campaigns close to his heart. <strong>One of his all-time favorites</strong> was their campaign for ‘FiberFix’, which involved throwing cars off a cliff (yes, really, check it out on <a href="https://www.youtube.com/watch?v=haPvuhznuyI" target="_blank">YouTube</a>!).</p><h2>What You Need for Video Advertising&nbsp;</h2><p>Benton confirms that yes,<strong> picture quality</strong>, <strong>lighting</strong>, and <strong>resolution </strong>are needed for great cinematography. So yes, having the right equipment does make a difference.&nbsp;</p><p>However, in the storytelling world, the story comes first, and art comes second. <strong>If you don’t have a great story</strong>, or even a great sales pitch, none of the expensive gear matters. Benton recommends starting by experimenting with cell phone footage. It’s a great way to experiment with your stories and learn what works and what doesn’t work. Remember: an expensive camera can shoot bad footage and a lackluster story.&nbsp;</p><h2>From Obscurity to Household Name: Benton’s Advice&nbsp;</h2><p>Benton advises that <strong>every entrepreneur should have a roadmap on how to become a household brand</strong> that people love and trust. Having a holistic picture is going to be very valuable on what you need to prioritize and identify.&nbsp;</p><p><strong>Knowing your strategy</strong> will help you identify your toolkit. You may need Instagram, TikTok, Twitter, or you may find that social media does not actually suit your personality and skill set. It all depends on your brand and strategy.&nbsp;</p><p><strong>TL;DR - Nail your story, cut down the fluff, and make an ad your viewer wants to watch. </strong></p><p>Join the <a href="https://harmonbrothersuniversity.com/start-home" target="_blank">Harmon Brothers University</a>  to get the knowledge you need to create ads that brand and sell, connect with Benton on <a href="https://www.linkedin.com/in/bentoncrane/" target="_blank">LinkedIn</a> , or visit the <a href="https://harmonbrothers.com/home" target="_blank">Harmon Brothers</a>  to get a crap-ton of eyes on your ads.&nbsp;</p><h3>Follow Daniel Budai:</h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#67 iOS 15 Will Drastically Change Email Marketing: Here’s What to Do</title>
			<itunes:title>#67 iOS 15 Will Drastically Change Email Marketing: Here’s What to Do</itunes:title>
			<pubDate>Thu, 09 Sep 2021 09:00:00 GMT</pubDate>
			<itunes:duration>38:29</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/32c803ff-b3af-4d7b-aa19-fe8e763cd80a/media.mp3" length="28879878" type="audio/mpeg"/>
			<guid isPermaLink="false">32c803ff-b3af-4d7b-aa19-fe8e763cd80a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/67</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa07</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnIU9H+1KVsKrC+vUkdmNL0]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>70</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa07.jpg"/>
			<description><![CDATA[<h1><strong>#67 iOS 15 Will Drastically Change Email Marketing. Here’s What to Do. </strong></h1><p>Apple’s upcoming <strong>iOS 15 update is going to change the way in which ecommerce owners communicate with their customers</strong>. And us email marketers need a change of strategy.&nbsp;</p><p><strong>Valentina Rasello</strong> is an absolute champion at email marketing. With extensive experience in outreach strategy, lead generation, content creation, building marketing campaigns, and more, we’re very fortunate to have her as an Account Manager at Budai Media. Valentina always has her eye on the ever-changing world of ecommerce, so has she done her research on the upcoming iOS changes.&nbsp;</p><p>We’re delighted to welcome Valentina to <strong>The Ecom Show</strong> for an expert’s guide to iOS15 and how it affects email marketing. Valentina and our CEO and podcast host, Daniel Budai discuss:&nbsp;</p><p>✔️ Valentina’s <strong>Psychological Approach to Marketing</strong>&nbsp;</p><p>✔️ What is the <strong>iOS 15 Update</strong></p><p>✔️ How Should Ecommerce <strong>Owners Prepare for this Update</strong></p><h2>Valentina’s Psychological Approach to Marketing&nbsp;</h2><p>Aside from her <strong>linguistic interest and prowess in Italian</strong>, <strong>Spanish</strong>, <strong>English</strong>, and <strong>Chinese</strong>, Valentina has always been interested in psychology. How the brain works, and why people make some choices and not others.&nbsp;</p><p>This evolved into an exploration into <strong>why people choose to buy </strong>and why they don’t. Always one for learning new things, Valentina took a deep dive into the world of marketing, taking online courses on content creation, lead generation, outreach…you name it! So began Valentina’s journey into marketing,  eventually leading to her current position as Account Manager at Budai Media.&nbsp;</p><p>Valentina loves what she describes as her “dynamic” job, especially <strong>enjoying the many opportunities</strong> it provides to analyze customer behaviour.</p><h2>What is the iOS 15 Update?</h2><p>Apple’s<strong> iOS 15 update is set to be released this Fall</strong>. It’s going to impact two main areas: email marketing and ecommerce.&nbsp;</p><p><strong>iOS 15’s Mail Privacy Protection</strong> feature will allow users to hide their IP address. This means that senders will not be able to see whether Apple Mail users have opened their email or not, impacting the effectiveness of A/B testing in all areas.&nbsp;</p><p>Valentina <strong>warns against catastrophizing</strong>, however. This change only applies to those with Apple devices, who use Apple Mail, and have decided to opt in to Mail Privacy Protection. Mail Privacy will not be in effect on other email apps, such as Google Mail, even if accessed on an Apple device.&nbsp;</p><p>The next iOS feature to think about is ‘Hide My Email’. Users can use ‘Hide My Email’ to <strong>direct marketing emails</strong> to an Apple generated randomized email. In other words they can create a ‘burner’ email.&nbsp;&nbsp;</p><h2>So How Should Ecommerce Owners Prepare for this Update?</h2><p>Focus especially on open rates, as they will be most affected by iOS 15’s Mail Privacy Protection Feature. Also test <strong>subject lines</strong>, <strong>previews</strong>, <strong>send times</strong>, <strong>pretty much everything before the update is implemented</strong>.&nbsp;</p><p><strong>A/B test like there’s no tomorrow. </strong></p><p>Also make sure to <strong>clean that email list</strong>! When the iOS 15 updates arrive, it will be more difficult to know who is opening emails and who isn’t. We generally recommend list cleaning once a month, but now is a better time than any to remove unengaged customers from your list.&nbsp;</p><p>Following A/B tests and list cleaning, ecommerce owners need to begin <strong>shifting their focus to other metrics</strong>. Valentina recommends closely analyzing click rate and shipping recency and frequency. Get a microscope on customer behaviour. How often they buy, how they interact with your brand, what their favourite products are. All the good stuff. This will be instrumental in creating targeted campaign plans</p><p><strong>TL;DR - Don’t panic! But make sure to A/B test, clean your list, and focus on click-through rate and customer behaviour. </strong></p><p>Connect with https://www.linkedin.com/in/valentina-rasello-770954168/<a href="https://www.linkedin.com/in/valentina-rasello-770954168/" target="_blank">Valentina on LinkedIn</a> if you’re looking for digital marketing or linguistic expertise.&nbsp;</p><h3>Follow Daniel Budai:</h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><strong>#67 iOS 15 Will Drastically Change Email Marketing. Here’s What to Do. </strong></h1><p>Apple’s upcoming <strong>iOS 15 update is going to change the way in which ecommerce owners communicate with their customers</strong>. And us email marketers need a change of strategy.&nbsp;</p><p><strong>Valentina Rasello</strong> is an absolute champion at email marketing. With extensive experience in outreach strategy, lead generation, content creation, building marketing campaigns, and more, we’re very fortunate to have her as an Account Manager at Budai Media. Valentina always has her eye on the ever-changing world of ecommerce, so has she done her research on the upcoming iOS changes.&nbsp;</p><p>We’re delighted to welcome Valentina to <strong>The Ecom Show</strong> for an expert’s guide to iOS15 and how it affects email marketing. Valentina and our CEO and podcast host, Daniel Budai discuss:&nbsp;</p><p>✔️ Valentina’s <strong>Psychological Approach to Marketing</strong>&nbsp;</p><p>✔️ What is the <strong>iOS 15 Update</strong></p><p>✔️ How Should Ecommerce <strong>Owners Prepare for this Update</strong></p><h2>Valentina’s Psychological Approach to Marketing&nbsp;</h2><p>Aside from her <strong>linguistic interest and prowess in Italian</strong>, <strong>Spanish</strong>, <strong>English</strong>, and <strong>Chinese</strong>, Valentina has always been interested in psychology. How the brain works, and why people make some choices and not others.&nbsp;</p><p>This evolved into an exploration into <strong>why people choose to buy </strong>and why they don’t. Always one for learning new things, Valentina took a deep dive into the world of marketing, taking online courses on content creation, lead generation, outreach…you name it! So began Valentina’s journey into marketing,  eventually leading to her current position as Account Manager at Budai Media.&nbsp;</p><p>Valentina loves what she describes as her “dynamic” job, especially <strong>enjoying the many opportunities</strong> it provides to analyze customer behaviour.</p><h2>What is the iOS 15 Update?</h2><p>Apple’s<strong> iOS 15 update is set to be released this Fall</strong>. It’s going to impact two main areas: email marketing and ecommerce.&nbsp;</p><p><strong>iOS 15’s Mail Privacy Protection</strong> feature will allow users to hide their IP address. This means that senders will not be able to see whether Apple Mail users have opened their email or not, impacting the effectiveness of A/B testing in all areas.&nbsp;</p><p>Valentina <strong>warns against catastrophizing</strong>, however. This change only applies to those with Apple devices, who use Apple Mail, and have decided to opt in to Mail Privacy Protection. Mail Privacy will not be in effect on other email apps, such as Google Mail, even if accessed on an Apple device.&nbsp;</p><p>The next iOS feature to think about is ‘Hide My Email’. Users can use ‘Hide My Email’ to <strong>direct marketing emails</strong> to an Apple generated randomized email. In other words they can create a ‘burner’ email.&nbsp;&nbsp;</p><h2>So How Should Ecommerce Owners Prepare for this Update?</h2><p>Focus especially on open rates, as they will be most affected by iOS 15’s Mail Privacy Protection Feature. Also test <strong>subject lines</strong>, <strong>previews</strong>, <strong>send times</strong>, <strong>pretty much everything before the update is implemented</strong>.&nbsp;</p><p><strong>A/B test like there’s no tomorrow. </strong></p><p>Also make sure to <strong>clean that email list</strong>! When the iOS 15 updates arrive, it will be more difficult to know who is opening emails and who isn’t. We generally recommend list cleaning once a month, but now is a better time than any to remove unengaged customers from your list.&nbsp;</p><p>Following A/B tests and list cleaning, ecommerce owners need to begin <strong>shifting their focus to other metrics</strong>. Valentina recommends closely analyzing click rate and shipping recency and frequency. Get a microscope on customer behaviour. How often they buy, how they interact with your brand, what their favourite products are. All the good stuff. This will be instrumental in creating targeted campaign plans</p><p><strong>TL;DR - Don’t panic! But make sure to A/B test, clean your list, and focus on click-through rate and customer behaviour. </strong></p><p>Connect with https://www.linkedin.com/in/valentina-rasello-770954168/<a href="https://www.linkedin.com/in/valentina-rasello-770954168/" target="_blank">Valentina on LinkedIn</a> if you’re looking for digital marketing or linguistic expertise.&nbsp;</p><h3>Follow Daniel Budai:</h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#66 Crack the Code: Facebook Video Ads</title>
			<itunes:title>#66 Crack the Code: Facebook Video Ads</itunes:title>
			<pubDate>Thu, 02 Sep 2021 09:00:00 GMT</pubDate>
			<itunes:duration>40:47</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/1567d722-feb9-4a7b-82ae-6a7a4e3ac113/media.mp3" length="40816125" type="audio/mpeg"/>
			<guid isPermaLink="false">1567d722-feb9-4a7b-82ae-6a7a4e3ac113</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/66</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa08</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnrZqp454PcALbSbZhPyQ5B]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>66</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa08.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 26pt;font-family: Arial;">#66 Crack the Code: Facebook Video Ads </span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Facebook is changing. The emergence and rapid growth of TikTok and the disappearance of 3rd party data calls for a shift in marketing strategy. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">The CEO of </span><a href="https://blitzmetrics.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>BlitzMetrics</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, </span><a href="https://www.linkedin.com/in/dennisyu/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Dennis Yu</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, argues that there’s no better time to run Facebook ads than now. It’s just about putting out the right content. As an internationally recognised lecturer in digital marketing with over 20 years of web analytics experience, Dennis knows ecommerce, and he knows how to teach it. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re very excited to welcome Dennis to the Ecom Show for a deep dive into Facebook Video Ads and what makes them successful. Dennis and our CEO and podcast host, Daniel Budai discuss: </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Dennis’s Unusual Introduction to Ecommerce </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ The Rise of TikTok and Why it Matters to Ecommerce </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ How to Advertise Successfully on Facebook </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ The Importance of Storytelling to Customer Acquisition and Retention</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Dennis’s Unusual Introduction into Ecommerce</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Dennis describes himself as a “maths person”. Web analytics have been an integral part of Dennis’s career development. Over 20 years ago, Dennis built Yahoo’s internal analytics. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">“Behind business, success, and the algorithm, there’s always maths to figure out what’s going on.” </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">And in an ecommerce world of marketing, sales, and business people, Dennis brought a different perspective to the table. Dennis works to bring the connection between maths and human psychology to the heart of marketing. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">The Rise of TikTok and Why it Matters to Ecommerce </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So why has TikTok seen such a rapid rise of popularity over the last few years? Short answer - its highly sophisticated algorithm.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Dennis says that while TikTok engineers won’t reveal their algorithm, it’s clear that they’re willing to collect a lot more data based on user activity, including image recognition. Dennis recalls a TikTok made at YouTuber Jake Paul’s house. TikTok recognised Paul’s house and showed the video to his fans. Facebook and Instagram, Dennis points out, are not going to get to that level of image recognition anytime soon. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Beyond this, TikTok recognises when a user watches a video multiple times, collecting data even on where they stop watching their current video and return to previously viewed content. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">TikTok has incredible potential for ecommerce owners. The traffic is cheap and conversion is great if you have the right kind of content. TikTok adverts are all about entertainment and personality based selling.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">How to Advertise Successfully on Facebook </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Facebook is one of many social media channels, including not only TikTok, but also Twitter, Instagram, and Snapchat. If we’re talking about video ads, ecommerce owners also have YouTube to contend with. </span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So why Facebook?</span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Facebook is the number 1 online platform for generating sales. Advertising on Facebook is simply a different ballpark to what it used to be. Brands can no longer rely on 3rd party data, so their video content has to be primed for conversion. </span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Dennis advises:</span></h3><ul><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Use a short form ad structure. The average watch time on Facebook is 6 seconds. So make those first 6 seconds captivating and keep your ad 15 seconds to a minute long.</span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Repurpose your Facebook content. If you keep your ad short, you can use it on TikTok, Snapchat and Instagram.</span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Use vertical video.</span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Don’t use your phone’s built in microphone. Make sure your speaker is properly miced up. </span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Add captions.</span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Only batch test 3 - 4 ads at a time. When you find a ‘winning’ ad, it’s time to pump more money into that rather than waste your budget on new ads. When a winning ad works, it works time and time again. Spend 80% of your budget testing and improving your winner.  </span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Have a storyline: what’s the hook, what’s the pain you’re reigniting, how do you introduce your solution, and what’s your CTA? </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">And Dennis’s number one piece of advice? Collect customer stories. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">“Customers write the best copy.”</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Your number one job with Facebook ads is to collect user-generated content (UGC) and fine tune it into an ad.  </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">The Importance of Storytelling to Customer Retention and Acquisition </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Dennis cannot emphasise enough the power of customer storytelling. To put it simply, a good Facebook ad is a video featuring your customers. It isn’t a testimonial, it’s a story about how they <em>feel </em>about your product. People convert because of the <em>why</em>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">When reaching out to your customers, ask their story via video. Find out what inspired them to buy and how your product made them feel. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Dennis maintains that if you’re the face of the company that you need to personally collect UGC from your best customers. In a video interview you build rapport, create more energy, and have the freedom for follow-up questions.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you have thousands and thousands of customers, it is not, of course, possible to get on the phone with every single one, but you can do it with a few hundred and have virtual assistants help you out with the rest. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Consider sending your customers fun gifts with hand written notes. This will encourage them to create their own content and engage with their brand. It’s simply a case of being receptive and fine-tuning their content. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">TL;DR - The best Facebook ad is a customer story. Collect as much UGC as you can. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">For all things branding, scaling, and digital marketing, follow Dennis on </span><a href="https://www.linkedin.com/in/dennisyu/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, </span><a href="https://twitter.com/dennisyu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Twitter</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, </span><a href="https://www.facebook.com/getfound/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Facebook</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, or </span><a href="https://www.instagram.com/dennis.yu/?hl=en" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Instagram</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">. </span></p><h3><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 26pt;font-family: Arial;">#66 Crack the Code: Facebook Video Ads </span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Facebook is changing. The emergence and rapid growth of TikTok and the disappearance of 3rd party data calls for a shift in marketing strategy. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">The CEO of </span><a href="https://blitzmetrics.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>BlitzMetrics</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, </span><a href="https://www.linkedin.com/in/dennisyu/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Dennis Yu</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, argues that there’s no better time to run Facebook ads than now. It’s just about putting out the right content. As an internationally recognised lecturer in digital marketing with over 20 years of web analytics experience, Dennis knows ecommerce, and he knows how to teach it. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re very excited to welcome Dennis to the Ecom Show for a deep dive into Facebook Video Ads and what makes them successful. Dennis and our CEO and podcast host, Daniel Budai discuss: </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Dennis’s Unusual Introduction to Ecommerce </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ The Rise of TikTok and Why it Matters to Ecommerce </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ How to Advertise Successfully on Facebook </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ The Importance of Storytelling to Customer Acquisition and Retention</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Dennis’s Unusual Introduction into Ecommerce</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Dennis describes himself as a “maths person”. Web analytics have been an integral part of Dennis’s career development. Over 20 years ago, Dennis built Yahoo’s internal analytics. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">“Behind business, success, and the algorithm, there’s always maths to figure out what’s going on.” </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">And in an ecommerce world of marketing, sales, and business people, Dennis brought a different perspective to the table. Dennis works to bring the connection between maths and human psychology to the heart of marketing. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">The Rise of TikTok and Why it Matters to Ecommerce </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So why has TikTok seen such a rapid rise of popularity over the last few years? Short answer - its highly sophisticated algorithm.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Dennis says that while TikTok engineers won’t reveal their algorithm, it’s clear that they’re willing to collect a lot more data based on user activity, including image recognition. Dennis recalls a TikTok made at YouTuber Jake Paul’s house. TikTok recognised Paul’s house and showed the video to his fans. Facebook and Instagram, Dennis points out, are not going to get to that level of image recognition anytime soon. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Beyond this, TikTok recognises when a user watches a video multiple times, collecting data even on where they stop watching their current video and return to previously viewed content. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">TikTok has incredible potential for ecommerce owners. The traffic is cheap and conversion is great if you have the right kind of content. TikTok adverts are all about entertainment and personality based selling.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">How to Advertise Successfully on Facebook </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Facebook is one of many social media channels, including not only TikTok, but also Twitter, Instagram, and Snapchat. If we’re talking about video ads, ecommerce owners also have YouTube to contend with. </span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So why Facebook?</span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Facebook is the number 1 online platform for generating sales. Advertising on Facebook is simply a different ballpark to what it used to be. Brands can no longer rely on 3rd party data, so their video content has to be primed for conversion. </span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Dennis advises:</span></h3><ul><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Use a short form ad structure. The average watch time on Facebook is 6 seconds. So make those first 6 seconds captivating and keep your ad 15 seconds to a minute long.</span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Repurpose your Facebook content. If you keep your ad short, you can use it on TikTok, Snapchat and Instagram.</span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Use vertical video.</span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Don’t use your phone’s built in microphone. Make sure your speaker is properly miced up. </span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Add captions.</span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Only batch test 3 - 4 ads at a time. When you find a ‘winning’ ad, it’s time to pump more money into that rather than waste your budget on new ads. When a winning ad works, it works time and time again. Spend 80% of your budget testing and improving your winner.  </span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Have a storyline: what’s the hook, what’s the pain you’re reigniting, how do you introduce your solution, and what’s your CTA? </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">And Dennis’s number one piece of advice? Collect customer stories. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">“Customers write the best copy.”</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Your number one job with Facebook ads is to collect user-generated content (UGC) and fine tune it into an ad.  </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">The Importance of Storytelling to Customer Retention and Acquisition </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Dennis cannot emphasise enough the power of customer storytelling. To put it simply, a good Facebook ad is a video featuring your customers. It isn’t a testimonial, it’s a story about how they <em>feel </em>about your product. People convert because of the <em>why</em>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">When reaching out to your customers, ask their story via video. Find out what inspired them to buy and how your product made them feel. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Dennis maintains that if you’re the face of the company that you need to personally collect UGC from your best customers. In a video interview you build rapport, create more energy, and have the freedom for follow-up questions.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you have thousands and thousands of customers, it is not, of course, possible to get on the phone with every single one, but you can do it with a few hundred and have virtual assistants help you out with the rest. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Consider sending your customers fun gifts with hand written notes. This will encourage them to create their own content and engage with their brand. It’s simply a case of being receptive and fine-tuning their content. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">TL;DR - The best Facebook ad is a customer story. Collect as much UGC as you can. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">For all things branding, scaling, and digital marketing, follow Dennis on </span><a href="https://www.linkedin.com/in/dennisyu/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, </span><a href="https://twitter.com/dennisyu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Twitter</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, </span><a href="https://www.facebook.com/getfound/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Facebook</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, or </span><a href="https://www.instagram.com/dennis.yu/?hl=en" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Instagram</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">. </span></p><h3><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#65 Facebook Advertising - What’s the Key to Success?</title>
			<itunes:title>#65 Facebook Advertising - What’s the Key to Success?</itunes:title>
			<pubDate>Thu, 26 Aug 2021 09:00:00 GMT</pubDate>
			<itunes:duration>38:00</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/3134aefb-1031-4ca0-b59d-81ce25f5359e/media.mp3" length="34584339" type="audio/mpeg"/>
			<guid isPermaLink="false">3134aefb-1031-4ca0-b59d-81ce25f5359e</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/65</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa09</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlyOiRWkWyo+aar56seTuqc]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>65</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa09.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 26pt;font-family: Arial;"><strong>Facebook Advertising - What’s the Key to Success? </strong></span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Facebook Advertising is changing. At a time when data analytics are becoming increasingly uncertain due to the upcoming <strong>iOS15 update</strong>, the quality of creatives (creative advertising) is more important than ever. </span></p><p><a href="https://www.linkedin.com/in/sufianasghar/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>Sufian Asghar</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"> is the Founder of </span><a href="https://szn-media.co/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>SZN Media</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">, an agency that boosts ecommerce growth with ROI (Return on Investment) driven advertising. Its team of Facebook specialists dramatically scale their clients' customer acquisition through creative advertising. Sufian has a <em>lot </em>of wisdom to share about <strong>Facebook creatives</strong>!</span><br><br><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">We’re delighted to hear <strong>Sufian </strong>and our CEO and podcast host <strong>Daniel Budai</strong> discuss:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ How Sufian Became a Founder</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ The iOS15 Data Changes </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Branding That Works</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ The Key to Facebook Advertising Success  </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">How Sufian Became a Founder</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Sufian began looking for new ways to make money in his final year of university as a newly married man. As he was starting out with no capital, a business model that required as <strong>little start-up investment</strong> as possible made the most sense. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So Sufian began offering marketing services to local businesses. Initially working for free, a make-up brand started paying once they saw his amazing CRO (conversion rate optimization) results. This turned into a <strong>string of referrals</strong> to Sufian, which enabled him to start hiring. To this day SZN acquires clients almost solely from referrals and social proof.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">The iOS15 Data Changes</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Now you can’t work in Facebook advertising without being acutely aware of the upcoming <strong>iOS15 changes</strong>. Sufian points out that Facebook is pretty quiet about the data they own because they don’t want to raise concern, but the reality is they currently have data on several million people. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So how are the iOS15 data changes going to affect this? The question remains as to the long-term implications for the iOS changes, but the update could entail a huge loss of data for Facebook if its users<strong> opt-out of data tracking</strong>. This means the Facebook algorithm will get a lot less sophisticated at finding relevant customers for its ads. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">The solution? Daniel and Sufian agree that the quality of creatives needs to be amped up more than ever before. As ecommerce has to rely less and less on Facebook data tracking, marketers need to<strong> really take advantage of the creative control </strong>they have over their own branding. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Branding that Works </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">A key problem that Sufian finds in ecommerce and <strong>Facebook advertising</strong> is a lack of congruency. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Sufian cannot stress enough the importance of having a consistent brand voice across ads, your website, emails, and <strong>customer communication</strong>. If you have several different voices for multiple channels, it will become near impossible for your customers to connect with your brand because they will not know what to expect from you.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Branding is not an entity in itself, it's the feeling your customers get when they resonate with your brand because their principles align with yours. GymShark, Sufian provides as an example, was founded on the basis of providing <strong>high-quality and stylish gym clothes</strong>. Even with their huge expansion, they haven’t lost touch with their initial incentive. And that’s been key to their success. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So know your brand principles. Without them, it will be difficult to communicate effectively with your employees, partners, and customers. They may gradually evolve over time but make sure that <strong>your brand stands clearly for something</strong>.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">The Key to Facebook Advertising Success</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So aside from consistent and confident branding, <strong>what’s the key to Facebook advertising success</strong>?</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Sufian shares a research technique SZN uses that he recommends <strong>anyone who wants to get into Facebook advertising to do</strong>:</span></p><ul><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Every day SZN’s in-house designers do at least one hour of Facebook ad library research. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Use <strong>keyword research</strong> to see what your competitors are doing. Then scroll through Facebook’s ad library to see what active ads have been running for a long time. If you see an ad that has been running for at least 2 months, you know that it’s effective. That ad will provide great inspiration for your ads and content. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>After conducting this research</strong>, SZN’s in-house designers share their concepts with the team to get feedback. This means that the entire team learns more every day about what makes a good Facebook ad and designers get to make tons of content to test and qualify.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">TL;DR: Consistent branding + competitor research + good creatives = <strong>successful Facebook Advertising</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">For more fantastic advice on Facebook Advertising, reach out to Sufian on </span><a href="https://www.linkedin.com/in/stephen-rector/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, follow him on Instagram </span><a href="https://www.instagram.com/sufian.asg/?hl=en-gb" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>@sufian.asg</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, or visit </span><a href="https://szn-media.co/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>https://szn-media.co/</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">.</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 26pt;font-family: Arial;"><strong>Facebook Advertising - What’s the Key to Success? </strong></span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Facebook Advertising is changing. At a time when data analytics are becoming increasingly uncertain due to the upcoming <strong>iOS15 update</strong>, the quality of creatives (creative advertising) is more important than ever. </span></p><p><a href="https://www.linkedin.com/in/sufianasghar/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>Sufian Asghar</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"> is the Founder of </span><a href="https://szn-media.co/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>SZN Media</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">, an agency that boosts ecommerce growth with ROI (Return on Investment) driven advertising. Its team of Facebook specialists dramatically scale their clients' customer acquisition through creative advertising. Sufian has a <em>lot </em>of wisdom to share about <strong>Facebook creatives</strong>!</span><br><br><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">We’re delighted to hear <strong>Sufian </strong>and our CEO and podcast host <strong>Daniel Budai</strong> discuss:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ How Sufian Became a Founder</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ The iOS15 Data Changes </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Branding That Works</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ The Key to Facebook Advertising Success  </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">How Sufian Became a Founder</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Sufian began looking for new ways to make money in his final year of university as a newly married man. As he was starting out with no capital, a business model that required as <strong>little start-up investment</strong> as possible made the most sense. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So Sufian began offering marketing services to local businesses. Initially working for free, a make-up brand started paying once they saw his amazing CRO (conversion rate optimization) results. This turned into a <strong>string of referrals</strong> to Sufian, which enabled him to start hiring. To this day SZN acquires clients almost solely from referrals and social proof.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">The iOS15 Data Changes</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Now you can’t work in Facebook advertising without being acutely aware of the upcoming <strong>iOS15 changes</strong>. Sufian points out that Facebook is pretty quiet about the data they own because they don’t want to raise concern, but the reality is they currently have data on several million people. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So how are the iOS15 data changes going to affect this? The question remains as to the long-term implications for the iOS changes, but the update could entail a huge loss of data for Facebook if its users<strong> opt-out of data tracking</strong>. This means the Facebook algorithm will get a lot less sophisticated at finding relevant customers for its ads. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">The solution? Daniel and Sufian agree that the quality of creatives needs to be amped up more than ever before. As ecommerce has to rely less and less on Facebook data tracking, marketers need to<strong> really take advantage of the creative control </strong>they have over their own branding. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Branding that Works </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">A key problem that Sufian finds in ecommerce and <strong>Facebook advertising</strong> is a lack of congruency. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Sufian cannot stress enough the importance of having a consistent brand voice across ads, your website, emails, and <strong>customer communication</strong>. If you have several different voices for multiple channels, it will become near impossible for your customers to connect with your brand because they will not know what to expect from you.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Branding is not an entity in itself, it's the feeling your customers get when they resonate with your brand because their principles align with yours. GymShark, Sufian provides as an example, was founded on the basis of providing <strong>high-quality and stylish gym clothes</strong>. Even with their huge expansion, they haven’t lost touch with their initial incentive. And that’s been key to their success. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So know your brand principles. Without them, it will be difficult to communicate effectively with your employees, partners, and customers. They may gradually evolve over time but make sure that <strong>your brand stands clearly for something</strong>.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">The Key to Facebook Advertising Success</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So aside from consistent and confident branding, <strong>what’s the key to Facebook advertising success</strong>?</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Sufian shares a research technique SZN uses that he recommends <strong>anyone who wants to get into Facebook advertising to do</strong>:</span></p><ul><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Every day SZN’s in-house designers do at least one hour of Facebook ad library research. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Use <strong>keyword research</strong> to see what your competitors are doing. Then scroll through Facebook’s ad library to see what active ads have been running for a long time. If you see an ad that has been running for at least 2 months, you know that it’s effective. That ad will provide great inspiration for your ads and content. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>After conducting this research</strong>, SZN’s in-house designers share their concepts with the team to get feedback. This means that the entire team learns more every day about what makes a good Facebook ad and designers get to make tons of content to test and qualify.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">TL;DR: Consistent branding + competitor research + good creatives = <strong>successful Facebook Advertising</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">For more fantastic advice on Facebook Advertising, reach out to Sufian on </span><a href="https://www.linkedin.com/in/stephen-rector/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, follow him on Instagram </span><a href="https://www.instagram.com/sufian.asg/?hl=en-gb" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>@sufian.asg</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, or visit </span><a href="https://szn-media.co/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>https://szn-media.co/</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">.</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#64 Ecommerce and Retail - Can You Do Both?</title>
			<itunes:title>#64 Ecommerce and Retail - Can You Do Both?</itunes:title>
			<pubDate>Thu, 19 Aug 2021 09:00:00 GMT</pubDate>
			<itunes:duration>29:56</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/d948a777-6291-4523-b98c-c85bc08b7b48/media.mp3" length="30357807" type="audio/mpeg"/>
			<guid isPermaLink="false">d948a777-6291-4523-b98c-c85bc08b7b48</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/64</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa0a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkVj3pCBx7xn3T8Ah6wlx+Q]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>64</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa0a.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Ecommerce and Retail - Can You Do Both? </strong></span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">It’s no secret that <strong>ecommerce has absolutely skyrocketed</strong> over the last couple of years. But what about retail? As shops are opening up again, more and more customers are craving that in-person shopping experience. </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">International retail executive and consultant, </span><a href="https://www.linkedin.com/in/stephen-rector/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>Stephen Rector</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">, has extensive experience leading merchandise strategies in both retail <em>and </em>ecommerce. In 2017, Stephen helped establish Macy’s supply chain in China, creating a <strong>multimillion-dollar international expansion business</strong>. Now he works with several startups to accelerate growth for digital and in-store businesses. It’s safe to say that Stephen knows how to scale!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re very excited to welcome Stephen to <strong>The Ecom Show</strong>. Our CEO and podcast host Daniel Budai chats to Stephen about: </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Stephen’s Journey into Retail and Ecommerce</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Ecommerce Retail </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Building Brand Awareness  </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Breaking Into Retail </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Stephen’s Journey into Retail and Ecommerce</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Like many marketers, Stephen didn’t study digital strategy and marketing at university. Instead, he studied Political Science and International Relations at the University of Missouri - Columbia. Writing papers and preparing and delivering presentations, although unrelated to retail and ecommerce, proved invaluable to Stephen’s communication skills. Stephen says that he’s been utilizing the skills he acquired at university throughout his entire career. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Whilst in university, Stephen worked full time in retail as a Manager in a music store. When he graduated, his experience attracted companies in...you guessed it, <strong>retail</strong>! </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Since then, Stephen has worked in <strong>merchandising</strong>, <strong>branding</strong>, <strong>sourcing</strong>, and <strong>pricing</strong>, swiftly honing his skills in retail to ecommerce in the 2000s </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Ecommerce Retail</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Huge ecommerce stores have an <strong>interesting relationship with retail</strong>. Amazon, for example, implements ecommerce tactics for data collection in all their physical stores. Cameras and shelf stock collect buyer data, behaviour, and conversion rates. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Stephen also points out that many <strong>Amazon </strong>stores across the US don’t have a checkout. Instead, customers are automatically charged when they add items to their basket. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Amazon isn’t alone in its efforts to <strong>enter the world of retail</strong>. The Founder of Gymshark, Ben Francis, speaks openly on his YouTube channel about opening physical stores with gyms where customers can work out and try on clothing. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you’re thinking about moving your ecommerce store to retail, make sure to continue using all that <strong>valuable data</strong> you’ve been collecting!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Building Brand Awareness </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Stephen points out that it’s harder to get <strong>brand awareness in-store</strong> than it is online because retail is saturated with brands that so many people are familiar with. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Stephen advises that the <strong>vast majority of sellers need to build brand awareness </strong>online before even thinking about trying to get into a retail store. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">And brand awareness building doesn’t stop once you get to retail. Stephen praises Casper Mattresses for <strong>having a fantastic ecommerce strategy</strong> <em>and</em> partnering with Target and Bed, Bath and Beyond. In order to scale, it’s clear that you need as many eyes on you as possible both online and offline. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Breaking Into Retail</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Daniel and Stephen agree that building brand awareness online is <strong>the first step towards breaking into retail</strong>. Other than this, Stephen identifies the 2 biggest challenges of doing business with retailers: </span></p><ol><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Breaking through the wall to get through to them</span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Managing costs correctly</span></li></ol><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Getting through to retailers <strong>isn’t a walk in the park</strong>. Aside from online branding, use your network as much as you can. If you have anyone with retail connections - get in touch! You can also find specialists on how to enter retail relationships or partnerships on LinkedIn. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Evaluate how much it costs to <strong>make your merchandise before meeting your retailer</strong>. Your retailer will be aggressively pushing down costs on their end as much as possible. Know your stuff, and know your profit margin. Take a look at your competitors in your chosen store, their price point and category. What’s your differentiation? It’s all about presentation and profit. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">TL;DR - If you’re thinking about going into in-store retail, <strong>your first step is ecommerce</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">For more advice on retail, ecommerce, and merchandising strategy, reach out to Stephen on </span><a href="https://www.linkedin.com/in/stephen-rector/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">.</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Ecommerce and Retail - Can You Do Both? </strong></span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">It’s no secret that <strong>ecommerce has absolutely skyrocketed</strong> over the last couple of years. But what about retail? As shops are opening up again, more and more customers are craving that in-person shopping experience. </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">International retail executive and consultant, </span><a href="https://www.linkedin.com/in/stephen-rector/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>Stephen Rector</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">, has extensive experience leading merchandise strategies in both retail <em>and </em>ecommerce. In 2017, Stephen helped establish Macy’s supply chain in China, creating a <strong>multimillion-dollar international expansion business</strong>. Now he works with several startups to accelerate growth for digital and in-store businesses. It’s safe to say that Stephen knows how to scale!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re very excited to welcome Stephen to <strong>The Ecom Show</strong>. Our CEO and podcast host Daniel Budai chats to Stephen about: </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Stephen’s Journey into Retail and Ecommerce</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Ecommerce Retail </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Building Brand Awareness  </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Breaking Into Retail </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Stephen’s Journey into Retail and Ecommerce</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Like many marketers, Stephen didn’t study digital strategy and marketing at university. Instead, he studied Political Science and International Relations at the University of Missouri - Columbia. Writing papers and preparing and delivering presentations, although unrelated to retail and ecommerce, proved invaluable to Stephen’s communication skills. Stephen says that he’s been utilizing the skills he acquired at university throughout his entire career. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Whilst in university, Stephen worked full time in retail as a Manager in a music store. When he graduated, his experience attracted companies in...you guessed it, <strong>retail</strong>! </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Since then, Stephen has worked in <strong>merchandising</strong>, <strong>branding</strong>, <strong>sourcing</strong>, and <strong>pricing</strong>, swiftly honing his skills in retail to ecommerce in the 2000s </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Ecommerce Retail</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Huge ecommerce stores have an <strong>interesting relationship with retail</strong>. Amazon, for example, implements ecommerce tactics for data collection in all their physical stores. Cameras and shelf stock collect buyer data, behaviour, and conversion rates. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Stephen also points out that many <strong>Amazon </strong>stores across the US don’t have a checkout. Instead, customers are automatically charged when they add items to their basket. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Amazon isn’t alone in its efforts to <strong>enter the world of retail</strong>. The Founder of Gymshark, Ben Francis, speaks openly on his YouTube channel about opening physical stores with gyms where customers can work out and try on clothing. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you’re thinking about moving your ecommerce store to retail, make sure to continue using all that <strong>valuable data</strong> you’ve been collecting!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Building Brand Awareness </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Stephen points out that it’s harder to get <strong>brand awareness in-store</strong> than it is online because retail is saturated with brands that so many people are familiar with. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Stephen advises that the <strong>vast majority of sellers need to build brand awareness </strong>online before even thinking about trying to get into a retail store. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">And brand awareness building doesn’t stop once you get to retail. Stephen praises Casper Mattresses for <strong>having a fantastic ecommerce strategy</strong> <em>and</em> partnering with Target and Bed, Bath and Beyond. In order to scale, it’s clear that you need as many eyes on you as possible both online and offline. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Breaking Into Retail</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Daniel and Stephen agree that building brand awareness online is <strong>the first step towards breaking into retail</strong>. Other than this, Stephen identifies the 2 biggest challenges of doing business with retailers: </span></p><ol><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Breaking through the wall to get through to them</span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Managing costs correctly</span></li></ol><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Getting through to retailers <strong>isn’t a walk in the park</strong>. Aside from online branding, use your network as much as you can. If you have anyone with retail connections - get in touch! You can also find specialists on how to enter retail relationships or partnerships on LinkedIn. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Evaluate how much it costs to <strong>make your merchandise before meeting your retailer</strong>. Your retailer will be aggressively pushing down costs on their end as much as possible. Know your stuff, and know your profit margin. Take a look at your competitors in your chosen store, their price point and category. What’s your differentiation? It’s all about presentation and profit. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">TL;DR - If you’re thinking about going into in-store retail, <strong>your first step is ecommerce</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">For more advice on retail, ecommerce, and merchandising strategy, reach out to Stephen on </span><a href="https://www.linkedin.com/in/stephen-rector/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">.</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#63 Follow These 3 Steps to Succeed in Ecommerce</title>
			<itunes:title>#63 Follow These 3 Steps to Succeed in Ecommerce</itunes:title>
			<pubDate>Thu, 12 Aug 2021 09:00:00 GMT</pubDate>
			<itunes:duration>34:31</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/df17f60b-ef9e-4b07-a303-b914b269b166/media.mp3" length="26885236" type="audio/mpeg"/>
			<guid isPermaLink="false">df17f60b-ef9e-4b07-a303-b914b269b166</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/63</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa0b</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmesxrWyl2gQCTcLJAFHHtj]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>63</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa0b.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow These 3 Steps to Succeed in Ecommerce </span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Innovation is the go-to word in ecommerce. Not only do ecommerce brands have to adapt to changing marketing trends, they also need to stay up to date with <strong>rapid technological progress</strong>. </span></p><p><a href="https://www.linkedin.com/in/damianor/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Damiano Raveenthiran</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"> knows a thing or two about innovation. As the Founder and CEO of </span><a href="https://startupslang.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Startup Slang</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, Damiano has worked with design development services for over 2000 merchants including brands such as Dyson, Panasonic, and Glu. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We are delighted to welcome <strong>Damiano </strong>to The Ecom Show. Tune into episode 63 to hear our podcast host and CEO, <strong>Daniel Budai</strong>, and Damiano discuss:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Damiano’s Entrepreneurial Journey </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Choosing the Right Marketing Agency </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Using Innovative Technology </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Startup Slang’s Checkout Boosters </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ 3 Steps You Need to Succeed in Ecommerce</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Damiano’s Entrepreneurial Journey </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Like most entrepreneurs, Damiano began <strong>freelancing</strong>. He’s always been interested in websites and technology, but it was only after he finished school that he began seeing how he could create a career in ecommerce.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">After Damiano describes it as a ‘lot of trial and error’, he joined </span><a href="https://www.fiverr.com/?utm_source=google&utm_medium=cpc-brand&utm_campaign=G_UK_Brand_Desktop&utm_term=one-fiverr_(exact)&utm_content=AdID%5e474078414382%5eKeyword%5efiverr%5ePlacement%5e%5eDevice%5ec&caid=383151209&agid=25262972609&ad_id=474078414382&kw=fiverr&lpcat=&show_join=true&gclid=Cj0KCQjwu7OIBhCsARIsALxCUaPsoPOOrAqhxTrJYFI_AKItYgmIWqt5nRYmrOgPBS4kGPBYaaKqProaAhvzEALw_wcB&gclsrc=aw.ds" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Fiverr </ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">as a freelancer in 2016. From learning how to build <strong>Shopify stores</strong> on YouTube, to developing his skills and experience on Fiverr, Damiano began earning 6 figures in his first year of joining the platform. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Damiano says he’s very grateful to Fiverr for getting him to where he is today. In 2017, he founded <strong>Startup Slang</strong>. What began as a design services platform evolved into the ‘full stack’ ecommerce agency it is today. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Choosing the Right Marketing Agency</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">There is a heck of a lot of <strong>marketing agencies out there</strong>. There are pros and cons of those who offer more specific services and those who have a more generalist approach.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Damiano says that any agency that has the full ecommerce supply chain will have some services that are better than others. Startup Slang, for example, began with design and development, so naturally, their design and development is the strongest in their stack. Coupled with Damiano’s focus on <strong>automation</strong>, Startup Slang had strong foundations for its evolution into a growth package for startups.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Damiano’s advice is to look at company structure. It’s not about knowing if something is ‘better’ or ‘worse’, it’s more about discerning whether their <strong>strengths </strong>are channeled towards the processes you’re looking for. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Using Innovative Technology</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">One of Damiano’s proudest ventures involves a <strong>furniture store</strong>. Furniture ecommerce, Damiano explains, is one of Startup Slang’s strengths. Once you solve problems for one store, you’ve solved most of the problems for the others. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Startup Slang connected one of their furniture stores in the US with a mobile game where users can design their own home decor. This allowed players to purchase in-game furniture using <strong>in-game currency</strong>. The app has about 3 million players per day, so it’s been a fantastic extra source of revenue for Startup Slang’s client.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Damiano’s case study gives a clear message to any merchants looking for agencies: look for agencies who have an innovative approach. Thinking outside the box in terms of marketing channels and <strong>technology really pays off</strong>. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Startup Slang’s Checkout Boosters</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Talking of <strong>innovation</strong>, Damiano chats to Daniel about Startup Slang’s new checkout boosters. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">When you run a marketing campaign, you’re going to have a lot of people that don’t go <strong>through the entire funnel</strong>. That is, there are a lot of abandoned carts. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Damiano noticed that many of his clients had millions of dollars waiting in abandoned carts. An ecommerce store has the option to send out abandoned cart flows via email and SMS, but that’s usually where the <strong>touchpoints stop</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Startup Slang experimented with calling up customers who abandoned their carts. <strong>An abandoned cart call generally had 3 outcomes</strong>: </span></p><ol><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Return to cart and completion of the transaction </span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Customer is upselled</span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">The customer doesn’t wish to complete their transaction but they offer a reason for doing so.</span></li></ol><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Even if a customer <strong>didn’t complete their transaction</strong>, their reason for not doing so offered great data for sales funnel improvement. Startup Slang saw fantastic results for their merchants, even doubling conversion rates in many cases. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Watch this space for StartupSlang’s upcoming <strong>Abandoned Cart Caller app</strong>! </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">3 Steps You Need to Succeed in Ecommerce</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Over the last 3, Damiano has worked with <strong>over 2000 merchants</strong>. It’s safe to say he knows startups, and he knows ecommerce. Damiano advices that failed ecommerce startups miss 3 crucial steps:</span></p><h3><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Knowing Your Product </span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you don’t figure your product out, you’re doing a disservice to your brand and customers. <strong>Don’t start with anything else</strong>, not even your website, until you know your product.</span></p><h3><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Content </span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Once you know your product. Make sure your content - videos, photographs, text, design etc is <strong>top-notch</strong>. Use everything necessary to talk to your audience.</span></p><h3><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Conversion </span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Now <strong>we could talk about CRO until the cows come home</strong>. Once you’ve done the initial work of making sure that your customer/product experience is perfect and the content is really speaking to your audience then you’ll have a much higher success rate. Also - never forget good customer service.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Thank you so much for joining us, <strong>Damiano</strong>. If you want to find out more about ecommerce and web development, connect with Damiano on </span><a href="https://www.linkedin.com/in/damianor/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"> or visit </span><a href="https://startupslang.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>https://startupslang.com/</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">.</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow These 3 Steps to Succeed in Ecommerce </span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Innovation is the go-to word in ecommerce. Not only do ecommerce brands have to adapt to changing marketing trends, they also need to stay up to date with <strong>rapid technological progress</strong>. </span></p><p><a href="https://www.linkedin.com/in/damianor/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Damiano Raveenthiran</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"> knows a thing or two about innovation. As the Founder and CEO of </span><a href="https://startupslang.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Startup Slang</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, Damiano has worked with design development services for over 2000 merchants including brands such as Dyson, Panasonic, and Glu. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We are delighted to welcome <strong>Damiano </strong>to The Ecom Show. Tune into episode 63 to hear our podcast host and CEO, <strong>Daniel Budai</strong>, and Damiano discuss:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Damiano’s Entrepreneurial Journey </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Choosing the Right Marketing Agency </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Using Innovative Technology </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Startup Slang’s Checkout Boosters </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ 3 Steps You Need to Succeed in Ecommerce</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Damiano’s Entrepreneurial Journey </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Like most entrepreneurs, Damiano began <strong>freelancing</strong>. He’s always been interested in websites and technology, but it was only after he finished school that he began seeing how he could create a career in ecommerce.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">After Damiano describes it as a ‘lot of trial and error’, he joined </span><a href="https://www.fiverr.com/?utm_source=google&utm_medium=cpc-brand&utm_campaign=G_UK_Brand_Desktop&utm_term=one-fiverr_(exact)&utm_content=AdID%5e474078414382%5eKeyword%5efiverr%5ePlacement%5e%5eDevice%5ec&caid=383151209&agid=25262972609&ad_id=474078414382&kw=fiverr&lpcat=&show_join=true&gclid=Cj0KCQjwu7OIBhCsARIsALxCUaPsoPOOrAqhxTrJYFI_AKItYgmIWqt5nRYmrOgPBS4kGPBYaaKqProaAhvzEALw_wcB&gclsrc=aw.ds" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Fiverr </ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">as a freelancer in 2016. From learning how to build <strong>Shopify stores</strong> on YouTube, to developing his skills and experience on Fiverr, Damiano began earning 6 figures in his first year of joining the platform. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Damiano says he’s very grateful to Fiverr for getting him to where he is today. In 2017, he founded <strong>Startup Slang</strong>. What began as a design services platform evolved into the ‘full stack’ ecommerce agency it is today. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Choosing the Right Marketing Agency</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">There is a heck of a lot of <strong>marketing agencies out there</strong>. There are pros and cons of those who offer more specific services and those who have a more generalist approach.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Damiano says that any agency that has the full ecommerce supply chain will have some services that are better than others. Startup Slang, for example, began with design and development, so naturally, their design and development is the strongest in their stack. Coupled with Damiano’s focus on <strong>automation</strong>, Startup Slang had strong foundations for its evolution into a growth package for startups.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Damiano’s advice is to look at company structure. It’s not about knowing if something is ‘better’ or ‘worse’, it’s more about discerning whether their <strong>strengths </strong>are channeled towards the processes you’re looking for. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Using Innovative Technology</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">One of Damiano’s proudest ventures involves a <strong>furniture store</strong>. Furniture ecommerce, Damiano explains, is one of Startup Slang’s strengths. Once you solve problems for one store, you’ve solved most of the problems for the others. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Startup Slang connected one of their furniture stores in the US with a mobile game where users can design their own home decor. This allowed players to purchase in-game furniture using <strong>in-game currency</strong>. The app has about 3 million players per day, so it’s been a fantastic extra source of revenue for Startup Slang’s client.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Damiano’s case study gives a clear message to any merchants looking for agencies: look for agencies who have an innovative approach. Thinking outside the box in terms of marketing channels and <strong>technology really pays off</strong>. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Startup Slang’s Checkout Boosters</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Talking of <strong>innovation</strong>, Damiano chats to Daniel about Startup Slang’s new checkout boosters. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">When you run a marketing campaign, you’re going to have a lot of people that don’t go <strong>through the entire funnel</strong>. That is, there are a lot of abandoned carts. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Damiano noticed that many of his clients had millions of dollars waiting in abandoned carts. An ecommerce store has the option to send out abandoned cart flows via email and SMS, but that’s usually where the <strong>touchpoints stop</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Startup Slang experimented with calling up customers who abandoned their carts. <strong>An abandoned cart call generally had 3 outcomes</strong>: </span></p><ol><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Return to cart and completion of the transaction </span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Customer is upselled</span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">The customer doesn’t wish to complete their transaction but they offer a reason for doing so.</span></li></ol><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Even if a customer <strong>didn’t complete their transaction</strong>, their reason for not doing so offered great data for sales funnel improvement. Startup Slang saw fantastic results for their merchants, even doubling conversion rates in many cases. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Watch this space for StartupSlang’s upcoming <strong>Abandoned Cart Caller app</strong>! </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">3 Steps You Need to Succeed in Ecommerce</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Over the last 3, Damiano has worked with <strong>over 2000 merchants</strong>. It’s safe to say he knows startups, and he knows ecommerce. Damiano advices that failed ecommerce startups miss 3 crucial steps:</span></p><h3><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Knowing Your Product </span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you don’t figure your product out, you’re doing a disservice to your brand and customers. <strong>Don’t start with anything else</strong>, not even your website, until you know your product.</span></p><h3><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Content </span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Once you know your product. Make sure your content - videos, photographs, text, design etc is <strong>top-notch</strong>. Use everything necessary to talk to your audience.</span></p><h3><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Conversion </span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Now <strong>we could talk about CRO until the cows come home</strong>. Once you’ve done the initial work of making sure that your customer/product experience is perfect and the content is really speaking to your audience then you’ll have a much higher success rate. Also - never forget good customer service.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Thank you so much for joining us, <strong>Damiano</strong>. If you want to find out more about ecommerce and web development, connect with Damiano on </span><a href="https://www.linkedin.com/in/damianor/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"> or visit </span><a href="https://startupslang.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>https://startupslang.com/</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">.</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#62 Your Ecommerce Needs to Address the Seeker, Not the Customer</title>
			<itunes:title>#62 Your Ecommerce Needs to Address the Seeker, Not the Customer</itunes:title>
			<pubDate>Thu, 05 Aug 2021 09:00:00 GMT</pubDate>
			<itunes:duration>31:29</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/d0c8b500-c10c-4fa8-b087-008ecf66357c/media.mp3" length="29216474" type="audio/mpeg"/>
			<guid isPermaLink="false">d0c8b500-c10c-4fa8-b087-008ecf66357c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/62</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa0c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlUUR6N/rhQGyz+WcUKaWFq]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>62</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa0c.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Your Ecommerce Needs to Address the Seeker, Not the Customer </strong></span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">In the <strong>ever-evolving world of ecommerce</strong>, it’s time to go beyond customer satisfaction. You need to understand what your customer is <em>seeking</em>.  </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">This is the philosophy behind </span><a href="https://www.linkedin.com/in/rdedatta/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>Raj De Datta</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">’s best-selling book, ‘</span><a href="https://www.amazon.co.uk/Digital-Seeker-Guide-Winning-Experiences/dp/0231202202" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">’. Raj is the Co Founder and CEO of </span><a href="https://www.bloomreach.com/en?utm_source=adwords-search&utm_medium=paid&utm_campaign=BOFU-EMEA-Brand-ENT~Bloomreach&utm_term=bloomreach&utm_term=bloomreach&utm_campaign=BOFU+EMEA+Brand+ENT&utm_source=adwords&utm_medium=ppc&hsa_acc=6989952547&hsa_cam=1393306446&hsa_grp=99347623613&hsa_ad=523899088764&hsa_src=g&hsa_tgt=kwd-316394725153&hsa_kw=bloomreach&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=CjwKCAjwo4mIBhBsEiwAKgzXOLu4mNuzEJfgzZ4BIAgBrCCubxVd0S7iZ68C4G2YhcwJxs7_z5OFmhoCT9sQAvD_BwE" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>Bloomreach</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">, a leading Digital Experience Platform for ecommerce. <strong>Bloomreach </strong>combines unified customer data with AI predictive decisions to create a winning digital experience for ecommerce customers, or should we say, <em>seekers</em>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re very excited to hear <strong>Raj </strong>and our podcast host Daniel Budai discuss:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️Bloomreach </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️Understanding What the Customer is <em>Seeking</em></span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️The Effect of COVID-19 on Ecommerce </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️Using Customer Data Effectively and Responsibly </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">What is Bloomreach?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Raj <strong>Co-Founded Bloomreach</strong> in 2009. What began as a data-driven search engine evolved into a platform that utilizes the full spectrum of ecommerce data and customer personalization. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Raj splits Bloomreach’s multiple features into <strong>three pillars</strong> of the customer journey: </span></p><ol><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Engagement </span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Inspiration </span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Discovery</span></li></ol><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">The engagement pillar focuses on <strong>personalized marketing campaigns</strong>. Bloomreach uses first-party data to personalize every email, SMS, and brand-customer interaction.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Next comes inspiration. Bloomreach <strong><em>inspires</em></strong><strong> </strong>customers to buy. This is all about content - creating beautiful creative ads that seek to address deeper customer motivation.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">The third pillar, discovery, is aimed at <strong>navigation</strong>. Once a customer has decided to buy a particular product, a couch, for example, Bloomreach helps them discover the right one for them.  </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Essentially, Bloomreach addresses what the customer is <strong><em>seeking</em></strong>. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Understanding What the Customer is Seeking  </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">As a CEO of a company that powers <strong>nearly 25% of all ecommerce</strong> in the US and UK, Raj often has digital entrepreneurs call him and ask, “So what makes the winners win, and what makes the losers lose.”</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So he wrote a book about it! <strong><em>The Digital Seeker</em></strong></span><strong> </strong><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">is number 4 on The Wallstreet Journal’s business bestseller list. It’s safe to say that it's fantastic insight into what it takes to win at ecommerce.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Its thesis? <strong>Successful ecommerce</strong> and the best digital experiences are built for the <em>seeker, </em>not the customer. Winners don’t stop at customer satisfaction, they ask the question, “What is the customer <em>seeking</em>?”.</span>&nbsp;</p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">People don’t buy dresses for the sake of buying dresses, they’re interested in expressing their style. If someone wants to <strong>buy some wood</strong>, it’s not for the sake of owning wood. Among many reasons, it could be to build a deck to entertain their friends, for example.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ecommerce winners, Raj argues, study the underlying motivations behind customer conversion and build their <strong>digital experiences around them</strong>. <em>The Digital Seeker</em> is a guide on how to do exactly that. And of course, Bloomreach designs the customer experience around these principles.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">The Effect of COVID - 19 on Ecommerce</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">It’s no secret that the COVID -19 pandemic has had a huge impact on ecommerce. Daniel and Raj discuss both its <strong>immediate impact</strong> and long term implications for ecommerce. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Raj describes the first few months of the outbreak as an era of ‘complete panic’ for ecommerce. People were worried about team members getting COVID, supply chains were breaking down, <strong>websites were crashing</strong>, international deliveries were seriously delayed, and ecommerce owners began to wonder what was going to happen to their cash flow.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">In late Spring to earlier Summer 2020, Raj observed that people were beginning to realize that ecommerce was really taking off. Everyone was <strong>going online</strong> and ecommerce was struggling to keep up with this burst of customer interest and conversion.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">As the pandemic continued, consumer behavior changed rather rapidly. At one phase, for example, everyone seemed to be interested in toilet paper, at another phase, it was egg and milk, at another, it was hair cutting equipment. The rapidly shifting spurts of interest were somewhat difficult to track. Two things seemed to define ecommerce during 2020: <strong>growth and unpredictability</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Daniel and Raj believe that the COVID-19 pandemic pushed ecommerce forward by 5 - 7 years. As of <strong>Summer 2021</strong>, we still don’t know when things will return to normal. One thing we can be sure of, however, is that ecommerce is here to stay. Not only has the industry seen incredible growth, but its sustainability has been well and truly established. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Using Customer Data Effectively and Responsibility</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Now we can’t talk about ecommerce change without talking about Apple’s upcoming <strong>iOS 15 update</strong>. Raj for one is very excited about it. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Raj points out that the new update is not forbidding ecommerce stores to collect data, they’re stopping them from collecting data <strong>without permission</strong> and using it for spam. In other words, the iOS 15 update is one element in an ecommerce future that relies almost wholly on 1st party data. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Daniel and Raj agree that third party data is ineffective data. People don’t want to hear from stores they haven’t signed up to or even heard of. If anything, collecting data in this way is detrimental to <strong>brand reputation</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Another interesting point Raj raises is that generally Facebook users have a strong aversion to the data being collected. Spotify users, however, do not. The difference? Facebook uses its data collection to run ads; Spotify uses its data collection to recommend its users some <strong>fantastic music</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Spotify is a shining example of how customers are comfortable with data collection and usage as long as: </span></p><ol><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">It’s collected with their <strong>permission</strong></span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">It’s used to create a <strong>good digital experience</strong></span></li></ol><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">The rundown? If you’re not using predictive <strong>AI technology</strong> in your ecommerce business you’re probably out of date. The scale of its reach has the potential to offer personalization to millions of customers. At the core of your ecommerce, you need to ask yourself, “What is my customer <em>seeking</em>?” and use that to choose an AI-driven platform that creates the best possible digital experience for your customer. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you want to learn more about delivering a <strong>magical customer experience</strong>, connect with Raj on </span><a href="https://www.linkedin.com/in/rdedatta/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, visit </span><a href="http://www.bloomreach.com" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>www.bloomreach.com</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, and check out his book, </span><a href="https://www.amazon.co.uk/Digital-Seeker-Guide-Winning-Experiences/dp/0231202202" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>‘The Digital Experience’</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Your Ecommerce Needs to Address the Seeker, Not the Customer </strong></span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">In the <strong>ever-evolving world of ecommerce</strong>, it’s time to go beyond customer satisfaction. You need to understand what your customer is <em>seeking</em>.  </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">This is the philosophy behind </span><a href="https://www.linkedin.com/in/rdedatta/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>Raj De Datta</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">’s best-selling book, ‘</span><a href="https://www.amazon.co.uk/Digital-Seeker-Guide-Winning-Experiences/dp/0231202202" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">’. Raj is the Co Founder and CEO of </span><a href="https://www.bloomreach.com/en?utm_source=adwords-search&utm_medium=paid&utm_campaign=BOFU-EMEA-Brand-ENT~Bloomreach&utm_term=bloomreach&utm_term=bloomreach&utm_campaign=BOFU+EMEA+Brand+ENT&utm_source=adwords&utm_medium=ppc&hsa_acc=6989952547&hsa_cam=1393306446&hsa_grp=99347623613&hsa_ad=523899088764&hsa_src=g&hsa_tgt=kwd-316394725153&hsa_kw=bloomreach&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=CjwKCAjwo4mIBhBsEiwAKgzXOLu4mNuzEJfgzZ4BIAgBrCCubxVd0S7iZ68C4G2YhcwJxs7_z5OFmhoCT9sQAvD_BwE" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>Bloomreach</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">, a leading Digital Experience Platform for ecommerce. <strong>Bloomreach </strong>combines unified customer data with AI predictive decisions to create a winning digital experience for ecommerce customers, or should we say, <em>seekers</em>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re very excited to hear <strong>Raj </strong>and our podcast host Daniel Budai discuss:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️Bloomreach </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️Understanding What the Customer is <em>Seeking</em></span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️The Effect of COVID-19 on Ecommerce </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️Using Customer Data Effectively and Responsibly </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">What is Bloomreach?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Raj <strong>Co-Founded Bloomreach</strong> in 2009. What began as a data-driven search engine evolved into a platform that utilizes the full spectrum of ecommerce data and customer personalization. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Raj splits Bloomreach’s multiple features into <strong>three pillars</strong> of the customer journey: </span></p><ol><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Engagement </span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Inspiration </span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Discovery</span></li></ol><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">The engagement pillar focuses on <strong>personalized marketing campaigns</strong>. Bloomreach uses first-party data to personalize every email, SMS, and brand-customer interaction.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Next comes inspiration. Bloomreach <strong><em>inspires</em></strong><strong> </strong>customers to buy. This is all about content - creating beautiful creative ads that seek to address deeper customer motivation.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">The third pillar, discovery, is aimed at <strong>navigation</strong>. Once a customer has decided to buy a particular product, a couch, for example, Bloomreach helps them discover the right one for them.  </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Essentially, Bloomreach addresses what the customer is <strong><em>seeking</em></strong>. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Understanding What the Customer is Seeking  </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">As a CEO of a company that powers <strong>nearly 25% of all ecommerce</strong> in the US and UK, Raj often has digital entrepreneurs call him and ask, “So what makes the winners win, and what makes the losers lose.”</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So he wrote a book about it! <strong><em>The Digital Seeker</em></strong></span><strong> </strong><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">is number 4 on The Wallstreet Journal’s business bestseller list. It’s safe to say that it's fantastic insight into what it takes to win at ecommerce.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Its thesis? <strong>Successful ecommerce</strong> and the best digital experiences are built for the <em>seeker, </em>not the customer. Winners don’t stop at customer satisfaction, they ask the question, “What is the customer <em>seeking</em>?”.</span>&nbsp;</p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">People don’t buy dresses for the sake of buying dresses, they’re interested in expressing their style. If someone wants to <strong>buy some wood</strong>, it’s not for the sake of owning wood. Among many reasons, it could be to build a deck to entertain their friends, for example.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ecommerce winners, Raj argues, study the underlying motivations behind customer conversion and build their <strong>digital experiences around them</strong>. <em>The Digital Seeker</em> is a guide on how to do exactly that. And of course, Bloomreach designs the customer experience around these principles.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">The Effect of COVID - 19 on Ecommerce</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">It’s no secret that the COVID -19 pandemic has had a huge impact on ecommerce. Daniel and Raj discuss both its <strong>immediate impact</strong> and long term implications for ecommerce. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Raj describes the first few months of the outbreak as an era of ‘complete panic’ for ecommerce. People were worried about team members getting COVID, supply chains were breaking down, <strong>websites were crashing</strong>, international deliveries were seriously delayed, and ecommerce owners began to wonder what was going to happen to their cash flow.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">In late Spring to earlier Summer 2020, Raj observed that people were beginning to realize that ecommerce was really taking off. Everyone was <strong>going online</strong> and ecommerce was struggling to keep up with this burst of customer interest and conversion.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">As the pandemic continued, consumer behavior changed rather rapidly. At one phase, for example, everyone seemed to be interested in toilet paper, at another phase, it was egg and milk, at another, it was hair cutting equipment. The rapidly shifting spurts of interest were somewhat difficult to track. Two things seemed to define ecommerce during 2020: <strong>growth and unpredictability</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Daniel and Raj believe that the COVID-19 pandemic pushed ecommerce forward by 5 - 7 years. As of <strong>Summer 2021</strong>, we still don’t know when things will return to normal. One thing we can be sure of, however, is that ecommerce is here to stay. Not only has the industry seen incredible growth, but its sustainability has been well and truly established. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Using Customer Data Effectively and Responsibility</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Now we can’t talk about ecommerce change without talking about Apple’s upcoming <strong>iOS 15 update</strong>. Raj for one is very excited about it. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Raj points out that the new update is not forbidding ecommerce stores to collect data, they’re stopping them from collecting data <strong>without permission</strong> and using it for spam. In other words, the iOS 15 update is one element in an ecommerce future that relies almost wholly on 1st party data. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Daniel and Raj agree that third party data is ineffective data. People don’t want to hear from stores they haven’t signed up to or even heard of. If anything, collecting data in this way is detrimental to <strong>brand reputation</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Another interesting point Raj raises is that generally Facebook users have a strong aversion to the data being collected. Spotify users, however, do not. The difference? Facebook uses its data collection to run ads; Spotify uses its data collection to recommend its users some <strong>fantastic music</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Spotify is a shining example of how customers are comfortable with data collection and usage as long as: </span></p><ol><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">It’s collected with their <strong>permission</strong></span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">It’s used to create a <strong>good digital experience</strong></span></li></ol><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">The rundown? If you’re not using predictive <strong>AI technology</strong> in your ecommerce business you’re probably out of date. The scale of its reach has the potential to offer personalization to millions of customers. At the core of your ecommerce, you need to ask yourself, “What is my customer <em>seeking</em>?” and use that to choose an AI-driven platform that creates the best possible digital experience for your customer. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you want to learn more about delivering a <strong>magical customer experience</strong>, connect with Raj on </span><a href="https://www.linkedin.com/in/rdedatta/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, visit </span><a href="http://www.bloomreach.com" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>www.bloomreach.com</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, and check out his book, </span><a href="https://www.amazon.co.uk/Digital-Seeker-Guide-Winning-Experiences/dp/0231202202" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>‘The Digital Experience’</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#61 Choosing the Right Attribution Model for Your Ecommerce Store</title>
			<itunes:title>#61 Choosing the Right Attribution Model for Your Ecommerce Store</itunes:title>
			<pubDate>Thu, 29 Jul 2021 09:00:00 GMT</pubDate>
			<itunes:duration>31:53</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/93ec0d55-fcd0-4756-b68d-d16e36f3b375/media.mp3" length="30294404" type="audio/mpeg"/>
			<guid isPermaLink="false">93ec0d55-fcd0-4756-b68d-d16e36f3b375</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/61</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa0d</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnMmXtvFa53PA+BJD84Pm+9]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>61</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa0d.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Choosing the Right Attribution Model for Your Ecommerce Store </span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Attribution Models</strong> are becoming an increasingly popular way to track the customer journey and conversion rates. Due to the upcoming changes in data privacy, it’s crucial to understand and implement every tool in your digital marketing arsenal.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re delighted to welcome </span><a href="https://www.linkedin.com/in/sof%C3%ADa-vargas-sandoval/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Sof</ins></span><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>ía Vargas Sandoval</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"> onto <strong>The Ecom Show</strong> podcast to tell us all about Attribution Models and how to use them. </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">With over <strong>7 years of experience as a Digital Marketing Consultant</strong>, Sofía has managed digital marketing strategies for teams all over Latin America, the US, and Australia. We’re very happy to say that Sofía is also Budai Media’s Senior Account Manager! </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Join Sofía and our CEO, <strong>Daniel Budai</strong>, for episode 61 of The Ecom Show for a discussion on:</span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">✔️Attribution Models</span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">✔️Google Analytics</span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">✔️ Understanding Email Marketing and Conversion</span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">✔️ Facebook Messenger Marketing </span>&nbsp;</p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">So What Exactly is an Attribution Model? </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">An <strong>Attribution Model is a rule or set of rules</strong> that determine the customer touchpoint for conversion. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">For example, if you’re using Klaviyo and a customer arrives at your store within 5 days of opening an email campaign or flow, their conversion is credited to Klaviyo. <strong>Every Attribution Model is of course adaptable</strong>; some businesses will attribute conversion to Klaviyo when a customer arrives at their store up to 60 after opening their email. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Sof</span><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">ía advises that narrowing attribution windows does not make your conversion data more accurate. <strong>It’s unusual for a customer to convert as soon as they see one form of advertisement</strong>. It’s likely that they’ve seen your product or brand across several different channels before arriving at your store. </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Daniel and Sofía agree that choosing the right attribution model for your ecommerce store is an ‘art’. Unfortunately, <strong>we can’t always attribute conversion to your customer’s ‘last click’</strong>, nor can you simply choose a random model and stick with it. </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Take a deep dive into your data and analytics across your marketing channels before trying out <strong>different Attribution Models</strong>. It’s a long process, but it’s worth it. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Talking of analytics…</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Tracking Omnichannel Marketing on Google Analytics</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Google Analytics</strong> supports most ecommerce apps and cross-channel data tracking, making them a fantastic resource for understanding assisted conversions. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Sof</span><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">ía observes that when people monitor conversions on Google Analytics they go to their Conversion Tab without noticing that there’s an option called ‘<strong>Assisted Conversion</strong>’, where you can set up and test different Attribution Models.</span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Here you can play with different scenarios, compare your customer’s first click with their last click, evaluate time decay, and more. There are tonnes of options available for <strong>tracking customer data</strong> and analyzing their journey. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Understanding Email Marketing and Conversion</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Now, it’s been made very clear that <strong>we can’t get enough of email marketing and Klaviyo at Budai Media</strong>. But that doesn’t mean that we don’t take a holistic approach to digital marketing. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you <em>only </em>use Klaviyo analytics, you’re not going to get a full picture of your customer journey which won’t help you select <strong>the right attribution model</strong>. Still use Klaviyo analytics - they’re great! But take a look at your other traffic sources too. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Sof</span><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">ía observes that a few years ago the conversation around marketing revolved around <strong>inbound </strong>vs <strong>outbound marketing</strong>. Now, the conversation is about how you merge and sync outbound traffic strategies and sources for a holistic retention marketing strategy. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Facebook Messenger Marketing </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">With the upcoming <strong>iOS 15 update</strong> and data protection changes, Sof</span><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">ía highly recommends Facebook Messenger Marketing and ReCart. </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Sofía says that the open rates for <strong>Facebook Marketing Messages</strong> are “amazing”. It’s easy for customers to subscribe with a simple click, and what’s more, Instagram will start allowing sponsored messages this year. If you want to maximize your conversion rates, keep your finger on the pulse for this one.</span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">And the best part is? <strong>ReCart </strong>integrates with <strong>SMSBump </strong>and <strong>Klaviyo </strong>for that all-important holistic approach. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Connect with Sof</span><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">ía on </span><a href="https://www.linkedin.com/in/sof%C3%ADa-vargas-sandoval/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>LinkedIn </ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">or visit her </span><a href="https://www.sofiavargas.digital/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>website </ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">to find out more about Attribution Models and understanding conversion rates. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Choosing the Right Attribution Model for Your Ecommerce Store </span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Attribution Models</strong> are becoming an increasingly popular way to track the customer journey and conversion rates. Due to the upcoming changes in data privacy, it’s crucial to understand and implement every tool in your digital marketing arsenal.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re delighted to welcome </span><a href="https://www.linkedin.com/in/sof%C3%ADa-vargas-sandoval/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Sof</ins></span><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>ía Vargas Sandoval</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"> onto <strong>The Ecom Show</strong> podcast to tell us all about Attribution Models and how to use them. </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">With over <strong>7 years of experience as a Digital Marketing Consultant</strong>, Sofía has managed digital marketing strategies for teams all over Latin America, the US, and Australia. We’re very happy to say that Sofía is also Budai Media’s Senior Account Manager! </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Join Sofía and our CEO, <strong>Daniel Budai</strong>, for episode 61 of The Ecom Show for a discussion on:</span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">✔️Attribution Models</span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">✔️Google Analytics</span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">✔️ Understanding Email Marketing and Conversion</span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">✔️ Facebook Messenger Marketing </span>&nbsp;</p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">So What Exactly is an Attribution Model? </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">An <strong>Attribution Model is a rule or set of rules</strong> that determine the customer touchpoint for conversion. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">For example, if you’re using Klaviyo and a customer arrives at your store within 5 days of opening an email campaign or flow, their conversion is credited to Klaviyo. <strong>Every Attribution Model is of course adaptable</strong>; some businesses will attribute conversion to Klaviyo when a customer arrives at their store up to 60 after opening their email. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Sof</span><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">ía advises that narrowing attribution windows does not make your conversion data more accurate. <strong>It’s unusual for a customer to convert as soon as they see one form of advertisement</strong>. It’s likely that they’ve seen your product or brand across several different channels before arriving at your store. </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Daniel and Sofía agree that choosing the right attribution model for your ecommerce store is an ‘art’. Unfortunately, <strong>we can’t always attribute conversion to your customer’s ‘last click’</strong>, nor can you simply choose a random model and stick with it. </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Take a deep dive into your data and analytics across your marketing channels before trying out <strong>different Attribution Models</strong>. It’s a long process, but it’s worth it. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Talking of analytics…</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Tracking Omnichannel Marketing on Google Analytics</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Google Analytics</strong> supports most ecommerce apps and cross-channel data tracking, making them a fantastic resource for understanding assisted conversions. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Sof</span><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">ía observes that when people monitor conversions on Google Analytics they go to their Conversion Tab without noticing that there’s an option called ‘<strong>Assisted Conversion</strong>’, where you can set up and test different Attribution Models.</span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Here you can play with different scenarios, compare your customer’s first click with their last click, evaluate time decay, and more. There are tonnes of options available for <strong>tracking customer data</strong> and analyzing their journey. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Understanding Email Marketing and Conversion</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Now, it’s been made very clear that <strong>we can’t get enough of email marketing and Klaviyo at Budai Media</strong>. But that doesn’t mean that we don’t take a holistic approach to digital marketing. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you <em>only </em>use Klaviyo analytics, you’re not going to get a full picture of your customer journey which won’t help you select <strong>the right attribution model</strong>. Still use Klaviyo analytics - they’re great! But take a look at your other traffic sources too. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Sof</span><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">ía observes that a few years ago the conversation around marketing revolved around <strong>inbound </strong>vs <strong>outbound marketing</strong>. Now, the conversation is about how you merge and sync outbound traffic strategies and sources for a holistic retention marketing strategy. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Facebook Messenger Marketing </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">With the upcoming <strong>iOS 15 update</strong> and data protection changes, Sof</span><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">ía highly recommends Facebook Messenger Marketing and ReCart. </span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Sofía says that the open rates for <strong>Facebook Marketing Messages</strong> are “amazing”. It’s easy for customers to subscribe with a simple click, and what’s more, Instagram will start allowing sponsored messages this year. If you want to maximize your conversion rates, keep your finger on the pulse for this one.</span></p><p><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">And the best part is? <strong>ReCart </strong>integrates with <strong>SMSBump </strong>and <strong>Klaviyo </strong>for that all-important holistic approach. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Connect with Sof</span><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">ía on </span><a href="https://www.linkedin.com/in/sof%C3%ADa-vargas-sandoval/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>LinkedIn </ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">or visit her </span><a href="https://www.sofiavargas.digital/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;"><ins>website </ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">to find out more about Attribution Models and understanding conversion rates. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#60 Supercharge Your CRO With Octane AI</title>
			<itunes:title>#60 Supercharge Your CRO With Octane AI</itunes:title>
			<pubDate>Thu, 22 Jul 2021 09:00:00 GMT</pubDate>
			<itunes:duration>30:44</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/1a556209-3e1c-4396-ad96-00ced3bb8e69/media.mp3" length="28185524" type="audio/mpeg"/>
			<guid isPermaLink="false">1a556209-3e1c-4396-ad96-00ced3bb8e69</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/60</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa0e</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jk/qD2P9VkaBQe45eTOaJBb]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>60</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa0e.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Supercharge Your CRO With Octane AI</strong></span></h1><p>&nbsp;<span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ecommerce is changing. Recent changes in data privacy, such as the upcoming iOS 15 update, mean that ecommerce store owners need to adapt quickly to <strong>keep up to date with their customers</strong>. </span></p><p>&nbsp;<span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Introducing </span><a href="https://www.octaneai.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Octane AI</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">. The all-in-one platform for direct data collection and CRO via </span><a href="https://www.octaneai.com/platform/quiz" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Shop Quiz</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, personalized Messenger and SMS automation, and Opt in tools. Octane AI is transforming the customer <em>and </em>merchant journey. </span></p><p>&nbsp;<a href="https://www.linkedin.com/in/benparr/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Ben Parr</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"> is the <strong>President and Co-Founder of Octane AI</strong>. Thousands of Shopify and Shopify plus merchants use Octane AI to engage, convert, and retain customers through innovative data collection and a personalized shopping experience. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re delighted to hear Ben and our podcast host Daniel Budai discuss CRO, personalizing your customer journey and:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Octane AI’s Origins </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Octane AI’s Key Features</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Engaging Quizzes for your Ecommerce Store </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Getting Attention to your Ecommerce Store </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Where did Octane AI Begin? </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ben Co-Founded Octane AI in 2016. Initially, Octane AI was primarily concerned with Messenger chatbots. Five years down the line, Octane AI’s main <strong>focus is now Zero Party Data</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ben maintains that Octane AI’s founding principles remain the same:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">“Helping customers and brand owners communicate is at the core of everything we do.” </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Messenger Chatbots are still very important to Octane AI, but so are Shop Quizzes, <strong>personalized SMS automation</strong>, and omnichannel marketing. Like any digital entrepreneur, Ben is all about adaptability and evolution. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">What does Octane AI do?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Octane AI does <strong>two main things</strong>: </span></p><ol><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Collects Data </span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Leverages Data </span></li></ol><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Octane AI uses Zero Party Data. That is, it collects data directly from customers via Shop Quiz, <strong>Messenger</strong>, and <strong>SMS communication</strong>. Ben warns against relying on third-party data. You don’t own third-party data, and it could be taken from you at any time. When you quiz customers on what products they’re looking for, you engage them in brand communication <em>and </em>collect direct data.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Octane AI then leverages this data to <strong>personalize the customer experience</strong>. Octane AI works perfectly with Klaviyo to segment your customers according to Octane AI’s data collection. This allows you to run targeted marketing campaigns.  </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ben and Daniel agree that retaining customers is even more valuable than gaining customers. In Ben’s experience, the lifetime value (LTV) of customers who take quizzes usually <strong>goes up anywhere between 10 - 50% depending on the brand</strong>.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Shop Quiz Sounds Amazing - How do I Make My Questions Engaging?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Both Daniel and Ben say: <strong>Keep it Simple</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Your Shop Quiz doesn’t need to be 10 - 15 questions long. Keep it short and sweet. Ben’s advice is to imagine your ecommerce store as a physical store. When a customer walks in, what are they going to ask? </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you own a shoe shop, for example, it’s likely that your customers will ask about shoe size, width, material, or brands. So if you own an ecommerce shore store, it makes sense to quiz your customers on what shoe size, width, material, or brand they’re looking for. It’s really as simple as that!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Just one question can make all the difference. Ben gives another example of an ecommerce pet store asking its site visitors, “Cat or Dog?”. Just that one question drastically <strong>streamlines the customer’s journey towards conversion</strong>.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Getting Attention to Your Ecommerce Store</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ben has written an entire book about the science and psychology of capturing people’s attention: </span><a href="https://www.amazon.co.uk/gp/product/B00KVI9D04/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Captivology</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">. So if you want a deep dive into grabbing your customer’s attention, we recommend checking it out!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Unfortunately, there’s no silver bullet for capturing attention. But Ben does have <strong>a couple of tips</strong> for us:</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Know what attention stage you’re at</span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you’re just starting out in your ecommerce business, capturing attention is a different ballpark to someone who already has brand attention and wants to cast their net wider. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If your aim is to attract new customers, your strategy will be different to the aim of capturing and keeping the attention of existing customers. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Capturing attention will also vary according to different sub-sects of customers. That’s why it’s so important to segment your marketing strategy using detailed customer data.</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Know your product </span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Your marketing will vary according to your product and buyer persona. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Beauty brands, for example, tend to really benefit from influencer marketing. If you’re selling high-end furniture, on the other hand, your focus would be better honed in on SEO and online ads. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Don’t try to capture attention from everywhere. Know where you’re going to get it first. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">So What’s Next for Octane AI? </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ben is always alert to new trends in ecommerce. He says it’s not long before we see the end of 3rd party cookies. Octane AI is paving the way for Zero Party Data and innovative data collection and customer personalization tools.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Octane AI is always evolving. On the 14th of July 2021, Octane AI announced a brand new feature: <strong>Conversational Pop-ups</strong>. These integrate with Octane AI’s Shop Quiz tool to create an interactive pop-up that gathers additional customer data and recommends products. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">It’s really no surprise that the Shopify Team voted Octane AI as the Best Store Front App. And that was <em>before </em>Conversational Pop-Ups!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Connect with Ben on </span><a href="https://www.linkedin.com/in/benparr/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, </span><a href="https://www.facebook.com/BenParr" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Facebook</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, and </span><a href="https://twitter.com/benparr?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Twitter</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">; and visit </span><a href="https://www.octaneai.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Octane AI</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"> to supercharge your conversion rates.  </span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Supercharge Your CRO With Octane AI</strong></span></h1><p>&nbsp;<span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ecommerce is changing. Recent changes in data privacy, such as the upcoming iOS 15 update, mean that ecommerce store owners need to adapt quickly to <strong>keep up to date with their customers</strong>. </span></p><p>&nbsp;<span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Introducing </span><a href="https://www.octaneai.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Octane AI</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">. The all-in-one platform for direct data collection and CRO via </span><a href="https://www.octaneai.com/platform/quiz" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Shop Quiz</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, personalized Messenger and SMS automation, and Opt in tools. Octane AI is transforming the customer <em>and </em>merchant journey. </span></p><p>&nbsp;<a href="https://www.linkedin.com/in/benparr/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Ben Parr</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"> is the <strong>President and Co-Founder of Octane AI</strong>. Thousands of Shopify and Shopify plus merchants use Octane AI to engage, convert, and retain customers through innovative data collection and a personalized shopping experience. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re delighted to hear Ben and our podcast host Daniel Budai discuss CRO, personalizing your customer journey and:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Octane AI’s Origins </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Octane AI’s Key Features</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Engaging Quizzes for your Ecommerce Store </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Getting Attention to your Ecommerce Store </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Where did Octane AI Begin? </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ben Co-Founded Octane AI in 2016. Initially, Octane AI was primarily concerned with Messenger chatbots. Five years down the line, Octane AI’s main <strong>focus is now Zero Party Data</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ben maintains that Octane AI’s founding principles remain the same:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">“Helping customers and brand owners communicate is at the core of everything we do.” </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Messenger Chatbots are still very important to Octane AI, but so are Shop Quizzes, <strong>personalized SMS automation</strong>, and omnichannel marketing. Like any digital entrepreneur, Ben is all about adaptability and evolution. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">What does Octane AI do?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Octane AI does <strong>two main things</strong>: </span></p><ol><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Collects Data </span></li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">Leverages Data </span></li></ol><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Octane AI uses Zero Party Data. That is, it collects data directly from customers via Shop Quiz, <strong>Messenger</strong>, and <strong>SMS communication</strong>. Ben warns against relying on third-party data. You don’t own third-party data, and it could be taken from you at any time. When you quiz customers on what products they’re looking for, you engage them in brand communication <em>and </em>collect direct data.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Octane AI then leverages this data to <strong>personalize the customer experience</strong>. Octane AI works perfectly with Klaviyo to segment your customers according to Octane AI’s data collection. This allows you to run targeted marketing campaigns.  </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ben and Daniel agree that retaining customers is even more valuable than gaining customers. In Ben’s experience, the lifetime value (LTV) of customers who take quizzes usually <strong>goes up anywhere between 10 - 50% depending on the brand</strong>.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Shop Quiz Sounds Amazing - How do I Make My Questions Engaging?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Both Daniel and Ben say: <strong>Keep it Simple</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Your Shop Quiz doesn’t need to be 10 - 15 questions long. Keep it short and sweet. Ben’s advice is to imagine your ecommerce store as a physical store. When a customer walks in, what are they going to ask? </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you own a shoe shop, for example, it’s likely that your customers will ask about shoe size, width, material, or brands. So if you own an ecommerce shore store, it makes sense to quiz your customers on what shoe size, width, material, or brand they’re looking for. It’s really as simple as that!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Just one question can make all the difference. Ben gives another example of an ecommerce pet store asking its site visitors, “Cat or Dog?”. Just that one question drastically <strong>streamlines the customer’s journey towards conversion</strong>.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Getting Attention to Your Ecommerce Store</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ben has written an entire book about the science and psychology of capturing people’s attention: </span><a href="https://www.amazon.co.uk/gp/product/B00KVI9D04/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Captivology</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">. So if you want a deep dive into grabbing your customer’s attention, we recommend checking it out!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Unfortunately, there’s no silver bullet for capturing attention. But Ben does have <strong>a couple of tips</strong> for us:</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Know what attention stage you’re at</span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If you’re just starting out in your ecommerce business, capturing attention is a different ballpark to someone who already has brand attention and wants to cast their net wider. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">If your aim is to attract new customers, your strategy will be different to the aim of capturing and keeping the attention of existing customers. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Capturing attention will also vary according to different sub-sects of customers. That’s why it’s so important to segment your marketing strategy using detailed customer data.</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Know your product </span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Your marketing will vary according to your product and buyer persona. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Beauty brands, for example, tend to really benefit from influencer marketing. If you’re selling high-end furniture, on the other hand, your focus would be better honed in on SEO and online ads. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Don’t try to capture attention from everywhere. Know where you’re going to get it first. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">So What’s Next for Octane AI? </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ben is always alert to new trends in ecommerce. He says it’s not long before we see the end of 3rd party cookies. Octane AI is paving the way for Zero Party Data and innovative data collection and customer personalization tools.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Octane AI is always evolving. On the 14th of July 2021, Octane AI announced a brand new feature: <strong>Conversational Pop-ups</strong>. These integrate with Octane AI’s Shop Quiz tool to create an interactive pop-up that gathers additional customer data and recommends products. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">It’s really no surprise that the Shopify Team voted Octane AI as the Best Store Front App. And that was <em>before </em>Conversational Pop-Ups!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Connect with Ben on </span><a href="https://www.linkedin.com/in/benparr/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, </span><a href="https://www.facebook.com/BenParr" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Facebook</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, and </span><a href="https://twitter.com/benparr?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Twitter</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">; and visit </span><a href="https://www.octaneai.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Octane AI</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"> to supercharge your conversion rates.  </span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#59 ReConvert: The Best App for Post-Purchase CRO</title>
			<itunes:title>#59 ReConvert: The Best App for Post-Purchase CRO</itunes:title>
			<pubDate>Thu, 15 Jul 2021 09:00:00 GMT</pubDate>
			<itunes:duration>30:29</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/b4e91b3b-14d6-41f4-a3e2-ba45c0852018/media.mp3" length="28742945" type="audio/mpeg"/>
			<guid isPermaLink="false">b4e91b3b-14d6-41f4-a3e2-ba45c0852018</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/59</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa0f</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnQvgflx5xWXnNVnWUH6fnP]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>59</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa0f.jpg"/>
			<description><![CDATA[<h1>ReConvert: The Best App for Post-Purchase CRO</h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Shopify’s post-purchase thank you page has a <strong>100% open rate</strong>. Not only that, it doubles up as an order update page. That means that your customer is very likely to return to this page several times to check their order status. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">A great page right? Imagine all the <strong>post-purchase optimization</strong> you can do on that! The trouble is, that you can’t edit this page on Shopify by default.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">That’s where <strong>ReConvert </strong>comes in. </span></p><p><a href="https://www.linkedin.com/in/ruth-even-haim-b81b7269/?originalSubdomain=il" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Ruth Even Haim</ins></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">is the Co-Founder of </span><a href="https://www.stilyoapps.info/reconvert" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>StilyoApps</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"> and Creator of </span><a href="https://apps.shopify.com/reconvert-upsell-cross-sell" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>ReConvert</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, an app that allows you to customize your thank you page for personalized post-purchase optimization. Ruth has revolutionized the way we think about customer retention. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re very excited to hear Ruth and our podcast host Daniel Budai discuss <strong>customer retention</strong>, <strong>upselling</strong>, and: </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ ReConvert’s Origins </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ ReConvert’s Key Features </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Using Pop-Ups Correctly </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Maximizing Multiple Marketing Channels </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Ruth’s upcoming projects </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Where did ReConvert Begin? </span></h2><p><a href="https://www.stilyoapps.info/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>StilyoApps </ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">began as a <strong>small family business</strong> at the end of 2018. Ruth, and her brother Eric, both had their own Shopify store and noticed something: their thank you pages weren’t being optimized. As Shopify thank you pages are also used as order-update pages, they saw a lot of wasted potentials.  </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">They decided to change this. In comes <strong>ReConvert</strong>. Ruth and Eric created an app that allows you to edit your post-purchase page any way you like. Add upsells, product recommendations, pop-ups, post-purchase surveys, and even videos!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">It’s no surprise that Shopify quickly picked ReConvert as one of its star picks. The rest, as they say, is history! Ruth says that <strong>every happy customer is another great milestone</strong> for ReConvert. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">ReConvert’s Features: Let’s Break it Down</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">ReConvert’s features fall into <strong>three categories</strong></span></p><h3><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">1. Communication with Customers </span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">These include text, images, and videos. These act as branding tools to build customer trust and retention. You’re free to add <strong>personalized thank you messages</strong> and creative ads.</span></p><h3><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">2. Receiving Information from Customers</span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Here you can collect <strong>customer data</strong>. Add a post-purchase and product comment widget for immediate feedback. You’re also able to collect customer birthdays and sync this data to Klaviyo, SMSbump, and a range of different marketing platforms.</span></p><h3><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">3. Upselling </span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">This is by far ReConvert’s <strong>most popular feature</strong>. Upsell and cross-sell with recommended products, customizable Call-To-Action buttons, and pop-up discounts with timers.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Talking of PopUps - How do I Use Them?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ruth and Daniel both love a good popup - when they’re done well.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Getting too carried away with upselling and popups can ruin your customer’s experience</strong> and put them off your brand entirely. Ruth says that whilst you don’t want a popup every second you also don’t want to waste their potential. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Daniel ran a popup A/B test</strong> with one of his clients last year. He found that if a customer sees a popup immediately upon arriving at your site, they’re not going to be receptive to your offer. If a pop-up appears, later on, they’re far more likely to check it out. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ruth and Daniel agree that <strong>finding out the average time a customer spends on your website is a great way to figure out when your popup should appear</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">As for <strong>exit-intent popups</strong>? They’re a no-brainer: go for it. Your customer is leaving your site anyway so there’s nothing to lose from giving them one last chance to convert. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Maximizing Multiple Channels</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So if you’re using ReConvert, do you need to bother with <strong>Email</strong>, <strong>SMS</strong>, and Facebook <strong>Messenger </strong>Marketing?</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ruth and Daniel couldn’t be more confident with this one: YES. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ruth says that customer retention is crucial to brand success. So you shouldn’t limit yourself to one marketing channel. <strong>ReConvert isn’t a replacement for Email</strong>, SMS, and Facebook Messenger Marketing, it is a fantastic addition. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">It’s very rare to <strong>make a sale from one channel</strong>. People use multiple devices and platforms. Your customer may have converted at your website because they saw your brand in social media ads, emails, SMS, and Facebook Messenger. Successful branding is all about creating patterns of familiarity. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Don’t rely on one channel: <strong>concentrate on integration</strong>. Omnichannel marketing is your best friend. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">So What’s Next for Ruth? </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ruth doesn’t want to stop at ReConvert. Now she wants an app for the <strong>top of the funnel</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">This will run complementary to ReConvert to <strong>complete your sales funnel</strong>. Its focus? Upselling <em>before</em> that thank you page. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">And boy does Ruth know her popups and <strong>upselling</strong>! We’re definitely keeping an eye out for this one. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">ReConvert is a powerful yet easy-to-use tool that does wonders for your conversion rates. We couldn’t recommend this app enough. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">On the next episode of The Ecom Show, we’re welcoming another fantastic guest to tell us all about <strong>Octane AI</strong>. So stay tuned!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">In the meantime, check out our other episodes to find out more about branding, conversion, <strong>omnichannel marketing</strong>, and much much more.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Connect with Ruth on </span><a href="https://www.linkedin.com/in/ruth-even-haim-b81b7269/detail/recent-activity/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"> and download </span><a href="https://apps.shopify.com/reconvert-upsell-cross-sell" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>ReConvert </ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">to revolutionize your CRO.</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>ReConvert: The Best App for Post-Purchase CRO</h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Shopify’s post-purchase thank you page has a <strong>100% open rate</strong>. Not only that, it doubles up as an order update page. That means that your customer is very likely to return to this page several times to check their order status. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">A great page right? Imagine all the <strong>post-purchase optimization</strong> you can do on that! The trouble is, that you can’t edit this page on Shopify by default.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">That’s where <strong>ReConvert </strong>comes in. </span></p><p><a href="https://www.linkedin.com/in/ruth-even-haim-b81b7269/?originalSubdomain=il" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Ruth Even Haim</ins></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">is the Co-Founder of </span><a href="https://www.stilyoapps.info/reconvert" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>StilyoApps</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"> and Creator of </span><a href="https://apps.shopify.com/reconvert-upsell-cross-sell" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>ReConvert</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">, an app that allows you to customize your thank you page for personalized post-purchase optimization. Ruth has revolutionized the way we think about customer retention. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re very excited to hear Ruth and our podcast host Daniel Budai discuss <strong>customer retention</strong>, <strong>upselling</strong>, and: </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ ReConvert’s Origins </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ ReConvert’s Key Features </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Using Pop-Ups Correctly </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Maximizing Multiple Marketing Channels </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Ruth’s upcoming projects </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Where did ReConvert Begin? </span></h2><p><a href="https://www.stilyoapps.info/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>StilyoApps </ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">began as a <strong>small family business</strong> at the end of 2018. Ruth, and her brother Eric, both had their own Shopify store and noticed something: their thank you pages weren’t being optimized. As Shopify thank you pages are also used as order-update pages, they saw a lot of wasted potentials.  </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">They decided to change this. In comes <strong>ReConvert</strong>. Ruth and Eric created an app that allows you to edit your post-purchase page any way you like. Add upsells, product recommendations, pop-ups, post-purchase surveys, and even videos!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">It’s no surprise that Shopify quickly picked ReConvert as one of its star picks. The rest, as they say, is history! Ruth says that <strong>every happy customer is another great milestone</strong> for ReConvert. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">ReConvert’s Features: Let’s Break it Down</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">ReConvert’s features fall into <strong>three categories</strong></span></p><h3><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">1. Communication with Customers </span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">These include text, images, and videos. These act as branding tools to build customer trust and retention. You’re free to add <strong>personalized thank you messages</strong> and creative ads.</span></p><h3><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">2. Receiving Information from Customers</span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Here you can collect <strong>customer data</strong>. Add a post-purchase and product comment widget for immediate feedback. You’re also able to collect customer birthdays and sync this data to Klaviyo, SMSbump, and a range of different marketing platforms.</span></p><h3><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 14pt;font-family: Arial;">3. Upselling </span></h3><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">This is by far ReConvert’s <strong>most popular feature</strong>. Upsell and cross-sell with recommended products, customizable Call-To-Action buttons, and pop-up discounts with timers.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Talking of PopUps - How do I Use Them?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ruth and Daniel both love a good popup - when they’re done well.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Getting too carried away with upselling and popups can ruin your customer’s experience</strong> and put them off your brand entirely. Ruth says that whilst you don’t want a popup every second you also don’t want to waste their potential. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Daniel ran a popup A/B test</strong> with one of his clients last year. He found that if a customer sees a popup immediately upon arriving at your site, they’re not going to be receptive to your offer. If a pop-up appears, later on, they’re far more likely to check it out. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ruth and Daniel agree that <strong>finding out the average time a customer spends on your website is a great way to figure out when your popup should appear</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">As for <strong>exit-intent popups</strong>? They’re a no-brainer: go for it. Your customer is leaving your site anyway so there’s nothing to lose from giving them one last chance to convert. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Maximizing Multiple Channels</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">So if you’re using ReConvert, do you need to bother with <strong>Email</strong>, <strong>SMS</strong>, and Facebook <strong>Messenger </strong>Marketing?</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ruth and Daniel couldn’t be more confident with this one: YES. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ruth says that customer retention is crucial to brand success. So you shouldn’t limit yourself to one marketing channel. <strong>ReConvert isn’t a replacement for Email</strong>, SMS, and Facebook Messenger Marketing, it is a fantastic addition. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">It’s very rare to <strong>make a sale from one channel</strong>. People use multiple devices and platforms. Your customer may have converted at your website because they saw your brand in social media ads, emails, SMS, and Facebook Messenger. Successful branding is all about creating patterns of familiarity. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Don’t rely on one channel: <strong>concentrate on integration</strong>. Omnichannel marketing is your best friend. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">So What’s Next for Ruth? </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Ruth doesn’t want to stop at ReConvert. Now she wants an app for the <strong>top of the funnel</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">This will run complementary to ReConvert to <strong>complete your sales funnel</strong>. Its focus? Upselling <em>before</em> that thank you page. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">And boy does Ruth know her popups and <strong>upselling</strong>! We’re definitely keeping an eye out for this one. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">ReConvert is a powerful yet easy-to-use tool that does wonders for your conversion rates. We couldn’t recommend this app enough. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">On the next episode of The Ecom Show, we’re welcoming another fantastic guest to tell us all about <strong>Octane AI</strong>. So stay tuned!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">In the meantime, check out our other episodes to find out more about branding, conversion, <strong>omnichannel marketing</strong>, and much much more.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Connect with Ruth on </span><a href="https://www.linkedin.com/in/ruth-even-haim-b81b7269/detail/recent-activity/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"> and download </span><a href="https://apps.shopify.com/reconvert-upsell-cross-sell" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>ReConvert </ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">to revolutionize your CRO.</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 14pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#58 Selling on Amazon in 2021. What’s Changed?</title>
			<itunes:title>#58 Selling on Amazon in 2021. What’s Changed?</itunes:title>
			<pubDate>Thu, 08 Jul 2021 09:00:00 GMT</pubDate>
			<itunes:duration>44:28</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/34d8ee98-15b7-44df-bf6a-afe4621d5ca3/media.mp3" length="44196829" type="audio/mpeg"/>
			<guid isPermaLink="false">34d8ee98-15b7-44df-bf6a-afe4621d5ca3</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/58</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa10</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmx1QwEgJJjoRmB7NpvwCit]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>58</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa10.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 26pt;font-family: Arial;"><strong>Selling on Amazon in 2021. What’s Changed? </strong></span>&nbsp;</h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Amazon is <strong><em>the </em></strong><strong>largest online marketplace</strong>. According to Statistica, Amazon reached 200 million paying Prime members in the first quarter of this year. With 1.6 million active sellers, selling on Amazon is a whole different ballpark to <strong>Shopify</strong>, <strong>BigCommerce</strong>, or <strong>WooCommerce</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">What can we learn from someone who’s earned millions of dollars for several ecommerce brands on Amazon? </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Liran Hirschkorn</strong> is the <strong>Founder and CEO of Incrementum Digital</strong>, an Amazon Focused Marketing Agency. He’s been working closely with Amazon for the past 7 years. A lot has changed since 2014, and Liran has a lot of wisdom to impart.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re delighted to hear Liran and our podcast host <strong>Daniel Budai</strong> discuss the importance of data-driven selling, adapting quickly to changes in ecommerce, as well as:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ How Amazon <strong>has changed</strong></span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ How to stand out in <strong>Amazon </strong></span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Using <strong>other ecommerce stores</strong> with Amazon</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Developing a <strong>connection with Amazon customers</strong></span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Amazon’s Fast-Paced Changes</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Liran says that the Amazon sellers of today are a heck of a lot more sophisticated and knowledgeable than those of 2014. While advertising on Amazon <strong>wasn’t really important in 2014</strong>, you can’t do without it now. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">In 2016 Amazon stopped allowing incentivized reviews. Even if your customer states that they received your product for free in exchange for their honest review, Amazon simply doesn’t allow it. This really mixed things up for Amazon marketers, because, as Liran points out, <strong>reviews are fundamental</strong> to making sales.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We all saw how Amazon sales absolutely sky-rocketed with the onset of COVID-19. Amazon <strong>gained 50 million new Prime customers</strong> and ecommerce soared.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">It’s no surprise that Liran can’t overstate the importance of <strong>adaptability </strong>and knowing your data. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Reviews on Amazon: Are They Everything?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Short answer: <strong>Not quite, but they are important</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">The more positive reviews you have, the more protection you have over your competitors. Of course, this depends on what you’re selling. If you have lots of competitors selling similar products to yours, reviews are going to be a lot more important than those for an <strong>original product</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">But there are other ways to stand out. Liran says that creatives - specifically good images with infographics - are great for sales. Customers are unlikely to read a wall of text about your product, so highlight (in a few <strong>keywords</strong>) its best features in your images.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Talking of keywords that sell - make sure you know them. And we’re not just talking about one or two here, Liran wants an extensive list. Daniel and Liran strongly agree that Amazon is used as a search platform much like <strong>Google</strong>, so SEO couldn’t be more crucial. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Knowing Your Goals</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">When you decide to sell on Amazon, your 1st goal should <strong>not be to generate profit </strong><strong><em>immediately</em></strong>. It should be maximizing sales velocity, engaging your customers, and working to generate enough reviews for people to consider your product. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">A fantastic way to develop a relationship with your Amazon customers is to put inserts in their products thanking them for their purchase and providing incentive for them to leave a good review and/or head to your landing page. This could be an email or text sign-up to a <strong>coupon</strong>, giveaway, or a limited-time offer, whatever works best for your brand.  </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Selling Your Product on Multiple Channels</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">If you’re a Shopify seller, you might feel worried about launching a product on Amazon. Don’t be. You just need to do your research. <strong>Some products won’t do as well</strong> on Amazon as they do on Shopify, some will do even better! It’s just a matter of knowing which. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">There are <strong>200</strong></span><strong> </strong><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"><strong>million Prime</strong> <strong>customers </strong>who do most of their shopping on Amazon. At the same time, there are lots of people who don’t shop at Amazon at all. Being on multiple channels gives you the opportunity to appeal to different customer bases. With the right strategy, this will do wonders for your sales. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Selling on Amazon in 2021</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Amazon favors new products. So make your <strong>first sale count</strong>. Liran cannot emphasize enough the importance of product research and knowing your data. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Liran recommends <strong>Helium 10’s tool X-Ray</strong> for checking branded traffic, understanding the best keywords to use, and digging into competitor data. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">There’s still so much to learn about Amazon. Liran’s podcast, <strong>Ecommerce Mindset</strong> is filled to the brim with fantastic advice for succeeding on Amazon and Shopify. Check it out on Spotify and iTunes.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">And while you’re on a podcasting kick, why not take a look at our other episodes for more expert advice on ecommerce? The Ecom Show has well <strong>over 50 episodes now</strong>, so you’re certain to find something perfectly suited to your business goals.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Connect with Liran on </span><a href="https://www.linkedin.com/in/liranhirschkorn/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Linkedin</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"> and visit </span><a href="https://incrementumdigital.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Incrementum Digital</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"> to keep up to date with Amazon’s latest advertising strategies. </span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 26pt;font-family: Arial;"><strong>Selling on Amazon in 2021. What’s Changed? </strong></span>&nbsp;</h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Amazon is <strong><em>the </em></strong><strong>largest online marketplace</strong>. According to Statistica, Amazon reached 200 million paying Prime members in the first quarter of this year. With 1.6 million active sellers, selling on Amazon is a whole different ballpark to <strong>Shopify</strong>, <strong>BigCommerce</strong>, or <strong>WooCommerce</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">What can we learn from someone who’s earned millions of dollars for several ecommerce brands on Amazon? </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;"><strong>Liran Hirschkorn</strong> is the <strong>Founder and CEO of Incrementum Digital</strong>, an Amazon Focused Marketing Agency. He’s been working closely with Amazon for the past 7 years. A lot has changed since 2014, and Liran has a lot of wisdom to impart.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We’re delighted to hear Liran and our podcast host <strong>Daniel Budai</strong> discuss the importance of data-driven selling, adapting quickly to changes in ecommerce, as well as:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ How Amazon <strong>has changed</strong></span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ How to stand out in <strong>Amazon </strong></span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Using <strong>other ecommerce stores</strong> with Amazon</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">✔️ Developing a <strong>connection with Amazon customers</strong></span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Amazon’s Fast-Paced Changes</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Liran says that the Amazon sellers of today are a heck of a lot more sophisticated and knowledgeable than those of 2014. While advertising on Amazon <strong>wasn’t really important in 2014</strong>, you can’t do without it now. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">In 2016 Amazon stopped allowing incentivized reviews. Even if your customer states that they received your product for free in exchange for their honest review, Amazon simply doesn’t allow it. This really mixed things up for Amazon marketers, because, as Liran points out, <strong>reviews are fundamental</strong> to making sales.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">We all saw how Amazon sales absolutely sky-rocketed with the onset of COVID-19. Amazon <strong>gained 50 million new Prime customers</strong> and ecommerce soared.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">It’s no surprise that Liran can’t overstate the importance of <strong>adaptability </strong>and knowing your data. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Reviews on Amazon: Are They Everything?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Short answer: <strong>Not quite, but they are important</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">The more positive reviews you have, the more protection you have over your competitors. Of course, this depends on what you’re selling. If you have lots of competitors selling similar products to yours, reviews are going to be a lot more important than those for an <strong>original product</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">But there are other ways to stand out. Liran says that creatives - specifically good images with infographics - are great for sales. Customers are unlikely to read a wall of text about your product, so highlight (in a few <strong>keywords</strong>) its best features in your images.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 14pt;font-family: Arial;">Talking of keywords that sell - make sure you know them. And we’re not just talking about one or two here, Liran wants an extensive list. Daniel and Liran strongly agree that Amazon is used as a search platform much like <strong>Google</strong>, so SEO couldn’t be more crucial. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Knowing Your Goals</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">When you decide to sell on Amazon, your 1st goal should <strong>not be to generate profit </strong><strong><em>immediately</em></strong>. It should be maximizing sales velocity, engaging your customers, and working to generate enough reviews for people to consider your product. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">A fantastic way to develop a relationship with your Amazon customers is to put inserts in their products thanking them for their purchase and providing incentive for them to leave a good review and/or head to your landing page. This could be an email or text sign-up to a <strong>coupon</strong>, giveaway, or a limited-time offer, whatever works best for your brand.  </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Selling Your Product on Multiple Channels</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">If you’re a Shopify seller, you might feel worried about launching a product on Amazon. Don’t be. You just need to do your research. <strong>Some products won’t do as well</strong> on Amazon as they do on Shopify, some will do even better! It’s just a matter of knowing which. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">There are <strong>200</strong></span><strong> </strong><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"><strong>million Prime</strong> <strong>customers </strong>who do most of their shopping on Amazon. At the same time, there are lots of people who don’t shop at Amazon at all. Being on multiple channels gives you the opportunity to appeal to different customer bases. With the right strategy, this will do wonders for your sales. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16pt;font-family: Arial;">Selling on Amazon in 2021</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Amazon favors new products. So make your <strong>first sale count</strong>. Liran cannot emphasize enough the importance of product research and knowing your data. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Liran recommends <strong>Helium 10’s tool X-Ray</strong> for checking branded traffic, understanding the best keywords to use, and digging into competitor data. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">There’s still so much to learn about Amazon. Liran’s podcast, <strong>Ecommerce Mindset</strong> is filled to the brim with fantastic advice for succeeding on Amazon and Shopify. Check it out on Spotify and iTunes.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">And while you’re on a podcasting kick, why not take a look at our other episodes for more expert advice on ecommerce? The Ecom Show has well <strong>over 50 episodes now</strong>, so you’re certain to find something perfectly suited to your business goals.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Connect with Liran on </span><a href="https://www.linkedin.com/in/liranhirschkorn/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Linkedin</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"> and visit </span><a href="https://incrementumdigital.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Incrementum Digital</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"> to keep up to date with Amazon’s latest advertising strategies. </span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#57 Think Small to Think Big: Developing a Growth Strategy that Works</title>
			<itunes:title>#57 Think Small to Think Big: Developing a Growth Strategy that Works</itunes:title>
			<pubDate>Thu, 01 Jul 2021 09:00:00 GMT</pubDate>
			<itunes:duration>40:26</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/01772c5c-bd18-442b-993f-2d5cc0a0fd07/media.mp3" length="37965509" type="audio/mpeg"/>
			<guid isPermaLink="false">01772c5c-bd18-442b-993f-2d5cc0a0fd07</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/57</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa11</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlKCxypvPSUUCna4jC2AobL]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>57</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa11.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 26pt;font-family: Arial;">Think Small to Think Big: Developing a Growth Strategy that Works</span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">To say Aistis is an expert in ecommerce growth would be an understatement.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"><strong>Aistis Matulaitis</strong>, the Co-Founder and CEO of</span> <a href="https://www.kandyforscale.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Kandy Agency</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">, got into digital marketing when he was just 15 years old. What began as a side hustle turned into a passion. He now channels his digital marketing expertise into Kandy Agency. Kandy Agency helps ecommerce businesses diversify their streams of income, improve customer retention, and <strong>increase their revenue to 7 and 8 figures</strong>!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">We’re very excited to hear Aistis and our podcast host Daniel Budai discuss how <strong>to build an effective ecommerce campaign</strong> using:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">✔️Cost-efficient creative video marketing</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">✔️Offer testing </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">✔️Competitor research</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">✔️A good product-market fit </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Research and Brainstorming </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Kandy Agency is all about research. Data mining, review mining, competitor mining, the works. This is crucial to those <strong>all-important brainstorming sessions </strong>where marketing strategists propose different ideas and strategies for their client’s video ad. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Then comes the fun part - the shoot! Kandy Agency chooses their locations, models, color palette - everything, with the client’s buyer persona in mind. When it comes to the final cut, Kandy Agency hones in its focus by referring back to <strong>their proposed strategies</strong> for edits and re-edits.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Test, test, and test again!</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Putting out different video ads is <strong>essential to A/B testing</strong>. When you don’t know what works best, you’re not going to be able to scale your ecommerce, simple as that. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Kandy Agency A/B tests several video ads per client. When they see what works best, it’s back to brainstorming.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Aistis says the biggest challenge in video marketing is not the shoot itself, or even the editing, it’s entering the first step of the marketing funnel: research. Once you’ve mined your data, narrowed your focus and come up with the best ideas for your videos, the rest is relatively simple. <strong>If you’re advertising on Facebook</strong>, you’ll get some great data on what works and what doesn’t that you can use to advance your digital marketing strategy.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">TikTok vs Facebook</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">We’re all aware that <strong>TikTok </strong>is a massively expanding platform. With 1 billion users, it’s no surprise that Kandy Agency has started launching TikTok ads for their clients.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Aistis notes that creating TikTok ads requires a different approach to creating video content on <strong>Facebook</strong>. For starters, you have more stylistic freedom in Facebook video ads. TikTok ads, on the other hand, have a very distinct style. Keeping up with music trends, for example, is far more important to getting noticed on TikTok ads than it is to Facebook ads. If an ad works on Facebook it’s not going to necessarily work on TikTok, and vice versa.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">The plus side to running video ads on TikTok is that all you really need is an iPhone. TikTok favors <strong>simple editing already</strong> built into the platform.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">The Blue Ocean Strategy </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Both Daniel and Aistis are massive fans of the <strong>Blue Ocean Strategy</strong> - creating an uncontested marketing space. Creating and capturing new demand is one of the most effective ways to scale your ecommerce. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">One of Aistis’s favorite examples of a product that utilized the Blue Ocean Strategy is the false magnetic eyelash. Magnetic false eyelashes took a popular product (false eyelashes that are glued on) and <strong>modified its features</strong>. It appeals to people who already wear false eyelashes <em>and </em>to those who don’t because they find them difficult to glue on. By modifying one feature of an already popular product a whole new product was made - one that not only appeals to an existing audience, but also creates an entirely new one. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Aistis and Daniel agree that <strong>your product needs to be unique</strong>; it needs to be a problem solver, and it needs that ‘wow’ factor for your buyer persona. Kandy Agency it’s all about narrowing focus so that their clients are presented with exactly what works. Your ecommerce strategy should be no different. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Daniel’s best advice? “Dig into your niche as much as you can.” If you try appealing to everyone, you’ll appeal to no one. In other words, <strong>scaling your ecommerce is about narrowing your focus</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Digital marketing can seem like an <strong>absolute maze of emails</strong>, video content, and website optimization, but Aistis assures that these are all strongly grounded in three principles:</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"><em>“When you have a good product, good content, and a good offer, you have every piece in place.”</em></span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">We couldn’t have put it better ourselves Aistis! </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Make sure to connect with Aistis on </span><a href="https://www.linkedin.com/in/aistis-matulaitis/?originalSubdomain=lt" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>LinkedIn </ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">and check out </span><a href="https://www.kandyforscale.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Kandy Agency</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"> to discover even more ways to scale your ecommerce.</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 26pt;font-family: Arial;">Think Small to Think Big: Developing a Growth Strategy that Works</span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">To say Aistis is an expert in ecommerce growth would be an understatement.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"><strong>Aistis Matulaitis</strong>, the Co-Founder and CEO of</span> <a href="https://www.kandyforscale.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Kandy Agency</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">, got into digital marketing when he was just 15 years old. What began as a side hustle turned into a passion. He now channels his digital marketing expertise into Kandy Agency. Kandy Agency helps ecommerce businesses diversify their streams of income, improve customer retention, and <strong>increase their revenue to 7 and 8 figures</strong>!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">We’re very excited to hear Aistis and our podcast host Daniel Budai discuss how <strong>to build an effective ecommerce campaign</strong> using:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">✔️Cost-efficient creative video marketing</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">✔️Offer testing </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">✔️Competitor research</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">✔️A good product-market fit </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Research and Brainstorming </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Kandy Agency is all about research. Data mining, review mining, competitor mining, the works. This is crucial to those <strong>all-important brainstorming sessions </strong>where marketing strategists propose different ideas and strategies for their client’s video ad. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Then comes the fun part - the shoot! Kandy Agency chooses their locations, models, color palette - everything, with the client’s buyer persona in mind. When it comes to the final cut, Kandy Agency hones in its focus by referring back to <strong>their proposed strategies</strong> for edits and re-edits.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Test, test, and test again!</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Putting out different video ads is <strong>essential to A/B testing</strong>. When you don’t know what works best, you’re not going to be able to scale your ecommerce, simple as that. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Kandy Agency A/B tests several video ads per client. When they see what works best, it’s back to brainstorming.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Aistis says the biggest challenge in video marketing is not the shoot itself, or even the editing, it’s entering the first step of the marketing funnel: research. Once you’ve mined your data, narrowed your focus and come up with the best ideas for your videos, the rest is relatively simple. <strong>If you’re advertising on Facebook</strong>, you’ll get some great data on what works and what doesn’t that you can use to advance your digital marketing strategy.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">TikTok vs Facebook</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">We’re all aware that <strong>TikTok </strong>is a massively expanding platform. With 1 billion users, it’s no surprise that Kandy Agency has started launching TikTok ads for their clients.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Aistis notes that creating TikTok ads requires a different approach to creating video content on <strong>Facebook</strong>. For starters, you have more stylistic freedom in Facebook video ads. TikTok ads, on the other hand, have a very distinct style. Keeping up with music trends, for example, is far more important to getting noticed on TikTok ads than it is to Facebook ads. If an ad works on Facebook it’s not going to necessarily work on TikTok, and vice versa.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">The plus side to running video ads on TikTok is that all you really need is an iPhone. TikTok favors <strong>simple editing already</strong> built into the platform.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">The Blue Ocean Strategy </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Both Daniel and Aistis are massive fans of the <strong>Blue Ocean Strategy</strong> - creating an uncontested marketing space. Creating and capturing new demand is one of the most effective ways to scale your ecommerce. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">One of Aistis’s favorite examples of a product that utilized the Blue Ocean Strategy is the false magnetic eyelash. Magnetic false eyelashes took a popular product (false eyelashes that are glued on) and <strong>modified its features</strong>. It appeals to people who already wear false eyelashes <em>and </em>to those who don’t because they find them difficult to glue on. By modifying one feature of an already popular product a whole new product was made - one that not only appeals to an existing audience, but also creates an entirely new one. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Aistis and Daniel agree that <strong>your product needs to be unique</strong>; it needs to be a problem solver, and it needs that ‘wow’ factor for your buyer persona. Kandy Agency it’s all about narrowing focus so that their clients are presented with exactly what works. Your ecommerce strategy should be no different. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Daniel’s best advice? “Dig into your niche as much as you can.” If you try appealing to everyone, you’ll appeal to no one. In other words, <strong>scaling your ecommerce is about narrowing your focus</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Digital marketing can seem like an <strong>absolute maze of emails</strong>, video content, and website optimization, but Aistis assures that these are all strongly grounded in three principles:</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"><em>“When you have a good product, good content, and a good offer, you have every piece in place.”</em></span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">We couldn’t have put it better ourselves Aistis! </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Make sure to connect with Aistis on </span><a href="https://www.linkedin.com/in/aistis-matulaitis/?originalSubdomain=lt" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>LinkedIn </ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">and check out </span><a href="https://www.kandyforscale.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Kandy Agency</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;"> to discover even more ways to scale your ecommerce.</span></p><h3><span style="color: rgb(0,0,0);background-color: transparent;font-size: 15pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 15pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#56 Branding: What It Is, What It Isn’t, and Cultivating Sustainable Growth</title>
			<itunes:title>#56 Branding: What It Is, What It Isn’t, and Cultivating Sustainable Growth</itunes:title>
			<pubDate>Thu, 24 Jun 2021 09:00:00 GMT</pubDate>
			<itunes:duration>52:12</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/d90c23de-e481-4f4b-8999-8bfe611ba4e0/media.mp3" length="39005386" type="audio/mpeg"/>
			<guid isPermaLink="false">d90c23de-e481-4f4b-8999-8bfe611ba4e0</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/56</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa12</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkFoyaZYlbSMlSMgTsILLvq]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>56</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa12.jpg"/>
			<description><![CDATA[<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Branding is fundamental to marketing yourself and your business. For this episode of The Ecom Show join Graphic Designer and Design Consultant Jerry Bravo and Daniel Budai to hear all about: </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;">✔️ What branding is</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;">✔️ What branding isn’t </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;">✔️ Branding elements</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;">✔️ Strategizing long-term brand growth</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">The Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.” </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Jerry disagrees. This may have cut it two years ago, but as branding develops, so does its definition. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">That’s why Jerry prefers Tom Goodwin’s definition of branding:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">“Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.” </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Branding is not about logos, jingles, and slogans - it’s about what the customer feels when all these elements and more come together.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Map out your best branding marketing strategy with Jerry’s best advice on: </span></p><h2><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Brand Substance - The Essence of the Brand </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Purpose</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Why the brand or the product exists</span><br></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Vision</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Image of the brand for the future</span><br></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Mission </span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">What the brand is known for</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">The purpose, vision, and mission are the core assets for any brand. </span></p><h2><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Brand Positioning - How the Brand is Positioned in the Market and for the Consumer </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Values</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Guiding the behavior of the brand - its speech, marketing, and morals</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Audience Persona</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Creating the most detailed audience persona. This will guide every aspect of your brand development.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Brands can have multiple audience personas. If they sell multiple products, for example, they may want to develop different personas for each product.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Competitor Research</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This is crucial to positioning your brand. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">It’s very important to understand what your competitors are doing and where they are in your industry. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Differentiation</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This comes hand in hand with competitor research. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Differentiating yourself from your competitors. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Creating a unique brand affirms your position in the market. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Positioning Statement</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This goes hand in hand with your vision, mission, and statement.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">A concise statement that gives the brand direction.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Archetypes</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Based on Carl Jung’s 12 personality archetypes. Jung created 12 archetypes to describe innate models of personality that guide behaviors and human identity. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Every brand will fall into one of these archetypes and use it to guide its brand substance and positioning. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Disney, for example, uses the ‘magic’ archetype. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Nike uses the ‘hero’ archetype in <em>all </em>its marketing. They address the consumer as a ‘hero’, the main character.</span></li></ul><h2><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Brand Persona </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Personality</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Comes hand in hand with archetypes. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How your brand speaks and behaves in the market.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How your brand addresses its consumers.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Defining the personality of the brand enables you to use all its assets effectively.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Language</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Formal or informal</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This should be consistent with your brand. If you have an informal brand, you don’t want a formal voice, and vice versa. This creates a dissonance in the minds of your audience persona and your brand.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Tone of Voice </span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This speaks to the core of your audience persona. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Are you playful or serious? Poetic or blunt? The tone of voice is very important to developing a close relationship with your audience. </span></li></ul><h2><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Brand Communication </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Name</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Your front-line. Your name is the first thing your consumers will see and memorize the more they’re exposed to it.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This has to be memorable and consistent with your branding assets.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Tagline</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Not all brands use taglines, but this is a good element to consider. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Much like a catch-phrase. For example, Nike’s ‘Just Do It’.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">The more you use your tagline, the more your target audience will associate it with your brand without even needing your logo or your name.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Key Messages </span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Define your key messages and how you will be using all your brand assets.</span></li></ul><h2><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Brand Identity </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Storytelling</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">One of the most useful assets for constructing your brand - it creates an experience for your audience.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Your brand’s journey.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Storytelling to engage your audience persona. Its genre depends on your audience persona and your brand’s communication style. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Logo</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This is not a synonym of branding.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">A graphic <em>representation of the</em> brand.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Based on your audience persona. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Typography </span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Formal or informal.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Very important to define as this will be in every aspect of your brand. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This will influence your brand’s character and image. </span></li></ul><h2><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Brand Persona </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Color</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Often influenced by Color Theory - the theory that certain colors evoke certain emotions.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">If you put all brands into a color spectrum, you’ll often find that they’re grouped into certain colors in accordance with their brand substance and identity. For example, medical brands often fall into the blue spectrum, and this color is associated with cleanliness, formality, and trust.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Color is very important to consider, as using an unusual color for your brand puts it at risk of being associated with a different industry.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Image Style</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Establishing an image style for every representation of your brand establishes consistency. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Branding is all about consistency so as to make your brand familiar and memorable to your target audience. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Iconography</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Creating a brand experience through cohesiveness. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Establishing icons that you will be using throughout your brand.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">If you’re not consistent with your iconography, you’re not allowing your audience to create patterns of familiarity.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Graphic Illustrations </span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Graphic representation of the brand.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">It’s crucial to stay consistent. As always, not staying consistent damages your brand in the minds of your consumers. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This doesn’t mean you have to keep the same graphic illustrations indefinitely, but make sure to keep any changes within your brand strategy as it evolves. If you change your graphic illustrations every couple of months, you’re not allowing your customer to associate certain graphics with your brand. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Presence</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How your brand behaves in the media - what values does it represent in blogs, podcasts, and shows, for example?</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">For example, if your brand does a lot of charity work, it will begin to build an association with certain values.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Website</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Having a website is essential.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">In 2021, if your brand doesn’t have a website, you’re telling your consumer that you’re not 100% on the market.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">A portal of information for your brand. Where people can consult, see, and buy your product or service.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Social Channels</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How your brand behaves in social media.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Very useful for establishing your brand image. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Make sure that your social channels are consistent with your website.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Content</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Your marketing strategy.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">You must create a marketing strategy for your brand. If you do not create a strategy it will be impossible to define consistency.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Just by defining your brand assets, you will start to see a marketing strategy.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Physical Space</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Not all companies have a physical space, but if yours does, you need to create a unique and tangible experience for your consumer.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Your customer service must be top-notch. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Consider using scent in your space. The smell is one of the closest senses to memory. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Fundamentally, creating a successful brand is about applying these elements well and applying them consistently. This allows your customer to experience those all-important patterns of familiarity and fondness - you just have to know the difference between being consistent and being static. That’s why Jerry and Daniel are so focused on brand development.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Developing your brand is developing your business. So make sure to </span><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;">connect with Jerry on </span><a href="https://www.linkedin.com/in/gerardo-bravo-rodriguez/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;"> for more wisdom on branding and graphic design.</span></p><p><a href="https://drive.google.com/file/d/1dQX_7ChIs4EOGmnAeWmCmRLy3Lugram6/view?usp=sharing" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;">Jerry's presentation</span></a>&nbsp;</p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel’s LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel’s Facebook </ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Branding is fundamental to marketing yourself and your business. For this episode of The Ecom Show join Graphic Designer and Design Consultant Jerry Bravo and Daniel Budai to hear all about: </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;">✔️ What branding is</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;">✔️ What branding isn’t </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;">✔️ Branding elements</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;">✔️ Strategizing long-term brand growth</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">The Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.” </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Jerry disagrees. This may have cut it two years ago, but as branding develops, so does its definition. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">That’s why Jerry prefers Tom Goodwin’s definition of branding:</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">“Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.” </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Branding is not about logos, jingles, and slogans - it’s about what the customer feels when all these elements and more come together.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Map out your best branding marketing strategy with Jerry’s best advice on: </span></p><h2><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Brand Substance - The Essence of the Brand </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Purpose</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Why the brand or the product exists</span><br></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Vision</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Image of the brand for the future</span><br></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Mission </span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">What the brand is known for</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">The purpose, vision, and mission are the core assets for any brand. </span></p><h2><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Brand Positioning - How the Brand is Positioned in the Market and for the Consumer </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Values</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Guiding the behavior of the brand - its speech, marketing, and morals</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Audience Persona</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Creating the most detailed audience persona. This will guide every aspect of your brand development.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Brands can have multiple audience personas. If they sell multiple products, for example, they may want to develop different personas for each product.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Competitor Research</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This is crucial to positioning your brand. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">It’s very important to understand what your competitors are doing and where they are in your industry. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Differentiation</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This comes hand in hand with competitor research. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Differentiating yourself from your competitors. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Creating a unique brand affirms your position in the market. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Positioning Statement</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This goes hand in hand with your vision, mission, and statement.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">A concise statement that gives the brand direction.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Archetypes</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Based on Carl Jung’s 12 personality archetypes. Jung created 12 archetypes to describe innate models of personality that guide behaviors and human identity. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Every brand will fall into one of these archetypes and use it to guide its brand substance and positioning. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Disney, for example, uses the ‘magic’ archetype. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Nike uses the ‘hero’ archetype in <em>all </em>its marketing. They address the consumer as a ‘hero’, the main character.</span></li></ul><h2><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Brand Persona </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Personality</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Comes hand in hand with archetypes. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How your brand speaks and behaves in the market.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How your brand addresses its consumers.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Defining the personality of the brand enables you to use all its assets effectively.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Language</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Formal or informal</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This should be consistent with your brand. If you have an informal brand, you don’t want a formal voice, and vice versa. This creates a dissonance in the minds of your audience persona and your brand.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Tone of Voice </span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This speaks to the core of your audience persona. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Are you playful or serious? Poetic or blunt? The tone of voice is very important to developing a close relationship with your audience. </span></li></ul><h2><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Brand Communication </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Name</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Your front-line. Your name is the first thing your consumers will see and memorize the more they’re exposed to it.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This has to be memorable and consistent with your branding assets.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Tagline</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Not all brands use taglines, but this is a good element to consider. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Much like a catch-phrase. For example, Nike’s ‘Just Do It’.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">The more you use your tagline, the more your target audience will associate it with your brand without even needing your logo or your name.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Key Messages </span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Define your key messages and how you will be using all your brand assets.</span></li></ul><h2><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Brand Identity </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Storytelling</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">One of the most useful assets for constructing your brand - it creates an experience for your audience.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Your brand’s journey.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Storytelling to engage your audience persona. Its genre depends on your audience persona and your brand’s communication style. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Logo</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This is not a synonym of branding.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">A graphic <em>representation of the</em> brand.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Based on your audience persona. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Typography </span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Formal or informal.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Very important to define as this will be in every aspect of your brand. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This will influence your brand’s character and image. </span></li></ul><h2><span style="color: rgb(67,67,67);background-color: transparent;font-size: 14pt;font-family: Arial;">Brand Persona </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Color</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Often influenced by Color Theory - the theory that certain colors evoke certain emotions.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">If you put all brands into a color spectrum, you’ll often find that they’re grouped into certain colors in accordance with their brand substance and identity. For example, medical brands often fall into the blue spectrum, and this color is associated with cleanliness, formality, and trust.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Color is very important to consider, as using an unusual color for your brand puts it at risk of being associated with a different industry.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Image Style</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Establishing an image style for every representation of your brand establishes consistency. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Branding is all about consistency so as to make your brand familiar and memorable to your target audience. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Iconography</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Creating a brand experience through cohesiveness. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Establishing icons that you will be using throughout your brand.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">If you’re not consistent with your iconography, you’re not allowing your audience to create patterns of familiarity.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Graphic Illustrations </span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Graphic representation of the brand.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">It’s crucial to stay consistent. As always, not staying consistent damages your brand in the minds of your consumers. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This doesn’t mean you have to keep the same graphic illustrations indefinitely, but make sure to keep any changes within your brand strategy as it evolves. If you change your graphic illustrations every couple of months, you’re not allowing your customer to associate certain graphics with your brand. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Presence</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How your brand behaves in the media - what values does it represent in blogs, podcasts, and shows, for example?</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">For example, if your brand does a lot of charity work, it will begin to build an association with certain values.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Website</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Having a website is essential.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">In 2021, if your brand doesn’t have a website, you’re telling your consumer that you’re not 100% on the market.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">A portal of information for your brand. Where people can consult, see, and buy your product or service.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Social Channels</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How your brand behaves in social media.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Very useful for establishing your brand image. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Make sure that your social channels are consistent with your website.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Content</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Your marketing strategy.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">You must create a marketing strategy for your brand. If you do not create a strategy it will be impossible to define consistency.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Just by defining your brand assets, you will start to see a marketing strategy.</span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Physical Space</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Not all companies have a physical space, but if yours does, you need to create a unique and tangible experience for your consumer.</span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Your customer service must be top-notch. </span></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Consider using scent in your space. The smell is one of the closest senses to memory. </span></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Fundamentally, creating a successful brand is about applying these elements well and applying them consistently. This allows your customer to experience those all-important patterns of familiarity and fondness - you just have to know the difference between being consistent and being static. That’s why Jerry and Daniel are so focused on brand development.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Developing your brand is developing your business. So make sure to </span><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;">connect with Jerry on </span><a href="https://www.linkedin.com/in/gerardo-bravo-rodriguez/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;"> for more wisdom on branding and graphic design.</span></p><p><a href="https://drive.google.com/file/d/1dQX_7ChIs4EOGmnAeWmCmRLy3Lugram6/view?usp=sharing" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;">Jerry's presentation</span></a>&nbsp;</p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel’s LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel’s Facebook </ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#55 Agile and Adaptable Ecommerce: The Power of Omnichannel Marketing and the Nurturing of Customers Across a Variety of Platforms</title>
			<itunes:title>#55 Agile and Adaptable Ecommerce: The Power of Omnichannel Marketing and the Nurturing of Customers Across a Variety of Platforms</itunes:title>
			<pubDate>Thu, 17 Jun 2021 09:00:00 GMT</pubDate>
			<itunes:duration>34:18</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/77bbb25a-0431-4db2-b177-7dbdafe43e61/media.mp3" length="31891821" type="audio/mpeg"/>
			<guid isPermaLink="false">77bbb25a-0431-4db2-b177-7dbdafe43e61</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/55</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa13</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jk/vVFB1LmMSFCGhTgyyu4t]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>55</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa13.jpg"/>
			<description><![CDATA[<h1>Agile and Adaptable Ecommerce: The Power of Omnichannel Marketing and the Nurturing of Customers Across a Variety of Platforms</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">What can we work from the marketing genius behind one of <strong>America’s fastest-growing cosmetics brands</strong>?</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Margaux Vallino Reese</strong> has helped her company, <strong>Colorescience</strong>, reach new heights over the last few years, masterfully navigating through the perils of COVID in 2020 to not only stay afloat but thrive as well!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re thrilled to hear from both Margaux and our podcast host <strong>Daniel Budai</strong> to discuss the importance of adapting to circumstances that are out of our control, as well as:</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The effects of COVID in ecommerce</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Shopify vs. custom websites</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Consistency in an omnichannel strategy</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  When to use an agency vs. when to hire in-house</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Succeeding in the second half of 2021</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">The Rise of Ecommerce</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">For most online brands, COVID-19 brought with it a wave of new customers, including millions of first-time shoppers who were completely new to online shopping. Due to the nature of </span><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Colorescience</span><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">’s business model, it was tougher to <strong>make things work despite having an online presence</strong>.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Colorescience sells many dermatological products with the help of physicians they partner up with, which was obviously disrupted with more and more people confined to their homes. Margaux explained <strong>the importance of “staying agile”</strong> and adapting to the circumstances, which was why they chose to pivot into more online sales during 2020 while still supporting their partners and giving them access to the same deals.</span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Choose Your Website</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">With the rise of platforms like <strong>BigCommerce </strong>or <strong>Shopify</strong>, brands no longer need to expend endless time, money, and other resources to maintain their website. Margaux realized that switching over from a custom website to Shopify would ultimately save time, make it easier to add integrations, and address the costly bottleneck of website issues that often occur with custom websites.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Now </span><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Colorescience</span><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"> is in <strong>complete control with their new Shopify website</strong>, which allows them to allocate their time for better use elsewhere on the creative side instead of fretting about website issues. Shopify also makes it a whole lot easier to optimize for mobile, which is essential when brands like </span><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Colorescience</span><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"> receive upwards of 80% of all traffic on mobile.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Omnichannel Consistency</span></h2><p><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Colorescience</span><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> is unique in that it has various channels, including offline partnerships with doctor’s practices across the United States. It’s a careful walk along the razor’s edge to<strong> keep these partners happy</strong> when prioritizing the growth of their online presence and not cannibalize the business of these doctors helping sell their products.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Maintaining consistency in voice</strong>, style, and deals across all channels is crucial for big ecommerce brands, especially if you want to hold the trust of your community and partners.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Agency vs. In-House</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Aside from <strong>media buying</strong>, Margaux and her team prefer to keep all reactive marketing in-house. A company needs to take ownership over its voice, brand, and creatives because, ultimately, no one knows the brand better than them.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can hire for specific channels and <strong>use agencies to scale accordingly</strong>, but the true essence of a company comes from within!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Thrive in 2021</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We’ve heard it before, but it never gets old… <strong>knowing your customer is the most important thing you can do as a business</strong>. If you don’t take the time to learn about your customers, you can expect they will eventually jump to other brands.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>With the rise of customer acquisition</strong>, it’s more important than ever to focus on retention. Run surveys, give incentives, and never be afraid to ask the customer what they expect and want from your brand. The answers will make or break you!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Reach out to Margaux on </span><a href="https://www.linkedin.com/in/mvallino/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Linkedin</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, or check out </span><a href="https://www.colorescience.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Colorescience</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> for incredible skincare products!</span></p><h3><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Agile and Adaptable Ecommerce: The Power of Omnichannel Marketing and the Nurturing of Customers Across a Variety of Platforms</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">What can we work from the marketing genius behind one of <strong>America’s fastest-growing cosmetics brands</strong>?</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Margaux Vallino Reese</strong> has helped her company, <strong>Colorescience</strong>, reach new heights over the last few years, masterfully navigating through the perils of COVID in 2020 to not only stay afloat but thrive as well!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re thrilled to hear from both Margaux and our podcast host <strong>Daniel Budai</strong> to discuss the importance of adapting to circumstances that are out of our control, as well as:</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The effects of COVID in ecommerce</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Shopify vs. custom websites</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Consistency in an omnichannel strategy</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  When to use an agency vs. when to hire in-house</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Succeeding in the second half of 2021</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">The Rise of Ecommerce</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">For most online brands, COVID-19 brought with it a wave of new customers, including millions of first-time shoppers who were completely new to online shopping. Due to the nature of </span><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Colorescience</span><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">’s business model, it was tougher to <strong>make things work despite having an online presence</strong>.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Colorescience sells many dermatological products with the help of physicians they partner up with, which was obviously disrupted with more and more people confined to their homes. Margaux explained <strong>the importance of “staying agile”</strong> and adapting to the circumstances, which was why they chose to pivot into more online sales during 2020 while still supporting their partners and giving them access to the same deals.</span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Choose Your Website</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">With the rise of platforms like <strong>BigCommerce </strong>or <strong>Shopify</strong>, brands no longer need to expend endless time, money, and other resources to maintain their website. Margaux realized that switching over from a custom website to Shopify would ultimately save time, make it easier to add integrations, and address the costly bottleneck of website issues that often occur with custom websites.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Now </span><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Colorescience</span><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"> is in <strong>complete control with their new Shopify website</strong>, which allows them to allocate their time for better use elsewhere on the creative side instead of fretting about website issues. Shopify also makes it a whole lot easier to optimize for mobile, which is essential when brands like </span><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Colorescience</span><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"> receive upwards of 80% of all traffic on mobile.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Omnichannel Consistency</span></h2><p><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Colorescience</span><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> is unique in that it has various channels, including offline partnerships with doctor’s practices across the United States. It’s a careful walk along the razor’s edge to<strong> keep these partners happy</strong> when prioritizing the growth of their online presence and not cannibalize the business of these doctors helping sell their products.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Maintaining consistency in voice</strong>, style, and deals across all channels is crucial for big ecommerce brands, especially if you want to hold the trust of your community and partners.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Agency vs. In-House</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Aside from <strong>media buying</strong>, Margaux and her team prefer to keep all reactive marketing in-house. A company needs to take ownership over its voice, brand, and creatives because, ultimately, no one knows the brand better than them.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can hire for specific channels and <strong>use agencies to scale accordingly</strong>, but the true essence of a company comes from within!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Thrive in 2021</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We’ve heard it before, but it never gets old… <strong>knowing your customer is the most important thing you can do as a business</strong>. If you don’t take the time to learn about your customers, you can expect they will eventually jump to other brands.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>With the rise of customer acquisition</strong>, it’s more important than ever to focus on retention. Run surveys, give incentives, and never be afraid to ask the customer what they expect and want from your brand. The answers will make or break you!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Reach out to Margaux on </span><a href="https://www.linkedin.com/in/mvallino/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Linkedin</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, or check out </span><a href="https://www.colorescience.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Colorescience</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> for incredible skincare products!</span></p><h3><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;">Follow Daniel Budai:</span></h3><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#54 Immutable Management Principles to Grow a Team of 80</title>
			<itunes:title>#54 Immutable Management Principles to Grow a Team of 80</itunes:title>
			<pubDate>Thu, 10 Jun 2021 09:00:00 GMT</pubDate>
			<itunes:duration>36:41</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/990e176c-da35-4799-9fb8-4a5ec878faa6/media.mp3" length="32074910" type="audio/mpeg"/>
			<guid isPermaLink="false">990e176c-da35-4799-9fb8-4a5ec878faa6</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/54</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa14</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnLfCIeE+5IWT/6E1rrXvGO]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>54</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa14.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Immutable Management Principles to Grow a Team of 80</span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’ve spoken to plenty of ad buyers and agency owners, but never before have we gotten such good insight into team building!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re blessed to welcome <strong>Scott Seward</strong> into the mix this week as he sits down with our Budai Media CEO and podcast host <strong>Daniel Budai</strong>!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From poker player to ecommerce brand owner to master marketer and co-founder of Right Hook Media, there is plenty we can learn from a talented person like Scott like:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>How ecommerce has changed</strong> over the last decade</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Unconventional paths</strong> to ecommerce</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Finding <strong>Talent</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Figuring out who is and isn’t <strong>suitable for your team</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Advice for ecommerce for <strong>the rest of 2021</strong></span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">2011 vs 2021</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Scott has been around for ages, so he’s got enough experience to recognize the ever-changing <strong>landscape of ecommerce</strong>. Back in the day, Facebook Ads were just creative posts checked for basic stats by savvy marketing minds; Engagement was driven before data could be attributed. Email marketing was also crucial for building lists of leads and bringing in traffic.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Now things have come full circle, at <strong>least with email marketing</strong>! Despite the constant worries that email marketing is dying, this media channel hangs around! Now it’s more important than ever to get on multiple channels instead of just buying Facebook Ads.</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">How to Get Started</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">A common theme in ecommerce is that there are lots of bold, <strong>savvy entrepreneurs starting businesses</strong>. Scott got his start after linking up with some poker friends into affiliate marketing and studying it early in the morning before heading to work.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">That studying has <strong>paid off for Scott</strong>, but there is no reason why more people can’t follow in his footsteps. Now he is a significant marketing maverick at a lucratively successful company, so don’t lose sight of your goals and never rest until you see progress.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Talent Acquisition</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>We always talk about customer acquisition</strong>, but no one ever talks about finding talent! Both Scott and Daniel agree that you shouldn’t just post job openings as they roll in. Instead, see what they can do and judge accordingly.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Suppose you find someone with undeniable talent (especially somewhere where there isn’t much intelligence, bring them in. You can also make room and see how it goes <strong>if you want to add someone truly special</strong>, but there is a time and a place for everything.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Team Limitations</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Got a <strong>Head of Culture</strong>? That’s great! It pays to set a great working culture within the company, but what should you do if you’ve hired the wrong person for a position?</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Hire slow and fire quickly</strong> is the conventional advice! You can tell a lot by someone based on their work ethic, learning abilities, etc. Still, there is one thing that is important among all companies, and that is being motivated and free enough to achieve your goal without taking energy from your boss. If Scott doesn’t see that, it’s likely they won’t be with Right Hook Digital for too long.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Rest of the Year</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">IOS is changing the landscape this year thanks to Apple, and with a renewed focus on security, people want to complain about how hopeless the project will be. Finally, Scott believes you shouldn’t grow too obsessive over the past data, because there is no need for you to get the whole picture from a limited data pet. <strong>Don’t ever be too proud to take advice or listen</strong>!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Reach out to Scott Seward and Right Hook Media on both </span><a href="https://www.facebook.com/righthookdigital/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Facebook</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> and </span><a href="https://righthookdigital.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">their own website</span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">!</span></p><p><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Immutable Management Principles to Grow a Team of 80</span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’ve spoken to plenty of ad buyers and agency owners, but never before have we gotten such good insight into team building!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re blessed to welcome <strong>Scott Seward</strong> into the mix this week as he sits down with our Budai Media CEO and podcast host <strong>Daniel Budai</strong>!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From poker player to ecommerce brand owner to master marketer and co-founder of Right Hook Media, there is plenty we can learn from a talented person like Scott like:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>How ecommerce has changed</strong> over the last decade</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Unconventional paths</strong> to ecommerce</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Finding <strong>Talent</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Figuring out who is and isn’t <strong>suitable for your team</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Advice for ecommerce for <strong>the rest of 2021</strong></span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">2011 vs 2021</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Scott has been around for ages, so he’s got enough experience to recognize the ever-changing <strong>landscape of ecommerce</strong>. Back in the day, Facebook Ads were just creative posts checked for basic stats by savvy marketing minds; Engagement was driven before data could be attributed. Email marketing was also crucial for building lists of leads and bringing in traffic.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Now things have come full circle, at <strong>least with email marketing</strong>! Despite the constant worries that email marketing is dying, this media channel hangs around! Now it’s more important than ever to get on multiple channels instead of just buying Facebook Ads.</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">How to Get Started</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">A common theme in ecommerce is that there are lots of bold, <strong>savvy entrepreneurs starting businesses</strong>. Scott got his start after linking up with some poker friends into affiliate marketing and studying it early in the morning before heading to work.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">That studying has <strong>paid off for Scott</strong>, but there is no reason why more people can’t follow in his footsteps. Now he is a significant marketing maverick at a lucratively successful company, so don’t lose sight of your goals and never rest until you see progress.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Talent Acquisition</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>We always talk about customer acquisition</strong>, but no one ever talks about finding talent! Both Scott and Daniel agree that you shouldn’t just post job openings as they roll in. Instead, see what they can do and judge accordingly.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Suppose you find someone with undeniable talent (especially somewhere where there isn’t much intelligence, bring them in. You can also make room and see how it goes <strong>if you want to add someone truly special</strong>, but there is a time and a place for everything.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Team Limitations</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Got a <strong>Head of Culture</strong>? That’s great! It pays to set a great working culture within the company, but what should you do if you’ve hired the wrong person for a position?</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Hire slow and fire quickly</strong> is the conventional advice! You can tell a lot by someone based on their work ethic, learning abilities, etc. Still, there is one thing that is important among all companies, and that is being motivated and free enough to achieve your goal without taking energy from your boss. If Scott doesn’t see that, it’s likely they won’t be with Right Hook Digital for too long.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Rest of the Year</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">IOS is changing the landscape this year thanks to Apple, and with a renewed focus on security, people want to complain about how hopeless the project will be. Finally, Scott believes you shouldn’t grow too obsessive over the past data, because there is no need for you to get the whole picture from a limited data pet. <strong>Don’t ever be too proud to take advice or listen</strong>!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Reach out to Scott Seward and Right Hook Media on both </span><a href="https://www.facebook.com/righthookdigital/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Facebook</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> and </span><a href="https://righthookdigital.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">their own website</span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">!</span></p><p><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#53 Evolution of Ecommerce Platforms: From the Early Days of the Internet and Bespoke Websites to Easy to Use Software like BigCommerce</title>
			<itunes:title>#53 Evolution of Ecommerce Platforms: From the Early Days of the Internet and Bespoke Websites to Easy to Use Software like BigCommerce</itunes:title>
			<pubDate>Thu, 03 Jun 2021 09:00:00 GMT</pubDate>
			<itunes:duration>32:16</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/39db6503-c10d-4c38-abbb-12a2a2850573/media.mp3" length="25940306" type="audio/mpeg"/>
			<guid isPermaLink="false">39db6503-c10d-4c38-abbb-12a2a2850573</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/53</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa15</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmAHry6wLgxkdU85eZwQxj/]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>53</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa15.jpg"/>
			<description><![CDATA[<h1>Evolution of Ecommerce Platforms: From the Early Days of the Internet and Bespoke Websites to Easy to Use Software like BigCommerce</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Ever wonder what the early days of ecommerce looked like?</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Jim Herbert</strong> from </span><a href="https://www.bigcommerce.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>BigCommerce</ins></span></a><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"> is one of the original online marketers from back in the day when bespoke ecommerce websites were the only way for merchants to establish a web presence!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From coding as a youngster to studying computer science in university to owning an agency and becoming the <strong>Vice President at BigCommerce</strong> for the entire Europe and Middle East regions, it’s safe to say there aren’t many people more qualified in the world to discuss the nuances of ecommerce.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Join our loveable podcast host and CEO, Daniel Budai, and our fantastic guest Jim as they <strong>discuss topics like</strong>:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Evolution of ecommerce</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ BigCommerce origin story</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ The <strong>difference between ecommerce platforms</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Importance of partnerships and integrations</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  What’s next for BigCommerce</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Then and Now</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Back when the internet was relatively new, Jim Herbert was already working on the bleeding edge of ecommerce! Without ecommerce platforms readymade for shop owners, early “digital marketers” were more like coders.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Today’s marketers stand tall on top of the shoulders of these early internet pioneers like Jim, allocating a lot less time on tech and focusing <strong>more energy on building their brand</strong>. Now, the price of hosting and building an online ecommerce shop is a tiny fraction of what it once costed, leveling the playing field and making the dream of owning an online business that much more accessible.</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Birth of BigCommerce</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">In 2009, Eddie Machalaani and Mitch Harper saw a need for an all-encompassing platform that would enable business owners and merchants to run their stores online. Since then, <strong>BigCommerce has grown into a multi-national company</strong>, moved its headquarters to Texas in the USA, grown its team to over a thousand people worldwide, and flourished in the ecommerce space!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Aside from helping countless merchants establish their brand online and giving them the tools to succeed, BigCommerce had its IPO back in 2020 to become publicly listed, all but guaranteeing it’s here for the long haul.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">BigCommerce vs. Competitors</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">When it comes to “competitors,” Jim has a <strong>unique thought process</strong>. While Shopify is a household name and admittedly larger than BigCommerce, there is no need to compete with one another in the classical sense.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Shopify is fantastic with great software and easy to use interface for customers, which is why BigCommerce has <strong>opted to go in a different direction</strong>. They’ve managed to keep the process as simple as possible while still providing tons of freedom and options to choose their payment methods, apps, and other features for their store.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Integrations and Partnerships</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">One of the main differences between BigCommerce and Shopify? <strong>The amount of available third-party apps</strong>. BigCommerce believes in a more closed ecosystem with heavily vetted, high-quality apps for its users to choose from. Only the best tools and additions can be leveraged on BigCommerce, while Shopify allows its users to choose from an endless array of apps with varying levels of quality.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It might sound like an advantage to have a wide variety, but Shopify doesn’t guarantee the quality of all the third-party apps available. At the same time, BigCommerce makes the decision as <strong>pain-free as possible</strong>.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What Lies Ahead?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The world is constantly changing, so it’s impossible to map out the next 5 years or a major company, but Jim and his team have their eyes on the future of ecommerce. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">That means <strong>better understanding how users interact with online platforms</strong>, figuring out what technology will be relevant in a few years, offering more native language services in different countries, and improving core features like SEO or UI/UX so customers can improve their conversion and average order rates.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’re eager to start your brand off on the right foot or switch to a different platform, check out </span><a href="https://www.bigcommerce.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>BigCommerce</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> or reach out directly to Jim via email at Jim.Herbert@bigcommerce.com!</span></p><p><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Evolution of Ecommerce Platforms: From the Early Days of the Internet and Bespoke Websites to Easy to Use Software like BigCommerce</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Ever wonder what the early days of ecommerce looked like?</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Jim Herbert</strong> from </span><a href="https://www.bigcommerce.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>BigCommerce</ins></span></a><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"> is one of the original online marketers from back in the day when bespoke ecommerce websites were the only way for merchants to establish a web presence!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From coding as a youngster to studying computer science in university to owning an agency and becoming the <strong>Vice President at BigCommerce</strong> for the entire Europe and Middle East regions, it’s safe to say there aren’t many people more qualified in the world to discuss the nuances of ecommerce.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Join our loveable podcast host and CEO, Daniel Budai, and our fantastic guest Jim as they <strong>discuss topics like</strong>:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Evolution of ecommerce</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ BigCommerce origin story</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ The <strong>difference between ecommerce platforms</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Importance of partnerships and integrations</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  What’s next for BigCommerce</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Then and Now</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Back when the internet was relatively new, Jim Herbert was already working on the bleeding edge of ecommerce! Without ecommerce platforms readymade for shop owners, early “digital marketers” were more like coders.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Today’s marketers stand tall on top of the shoulders of these early internet pioneers like Jim, allocating a lot less time on tech and focusing <strong>more energy on building their brand</strong>. Now, the price of hosting and building an online ecommerce shop is a tiny fraction of what it once costed, leveling the playing field and making the dream of owning an online business that much more accessible.</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Birth of BigCommerce</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">In 2009, Eddie Machalaani and Mitch Harper saw a need for an all-encompassing platform that would enable business owners and merchants to run their stores online. Since then, <strong>BigCommerce has grown into a multi-national company</strong>, moved its headquarters to Texas in the USA, grown its team to over a thousand people worldwide, and flourished in the ecommerce space!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Aside from helping countless merchants establish their brand online and giving them the tools to succeed, BigCommerce had its IPO back in 2020 to become publicly listed, all but guaranteeing it’s here for the long haul.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">BigCommerce vs. Competitors</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">When it comes to “competitors,” Jim has a <strong>unique thought process</strong>. While Shopify is a household name and admittedly larger than BigCommerce, there is no need to compete with one another in the classical sense.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Shopify is fantastic with great software and easy to use interface for customers, which is why BigCommerce has <strong>opted to go in a different direction</strong>. They’ve managed to keep the process as simple as possible while still providing tons of freedom and options to choose their payment methods, apps, and other features for their store.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Integrations and Partnerships</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">One of the main differences between BigCommerce and Shopify? <strong>The amount of available third-party apps</strong>. BigCommerce believes in a more closed ecosystem with heavily vetted, high-quality apps for its users to choose from. Only the best tools and additions can be leveraged on BigCommerce, while Shopify allows its users to choose from an endless array of apps with varying levels of quality.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It might sound like an advantage to have a wide variety, but Shopify doesn’t guarantee the quality of all the third-party apps available. At the same time, BigCommerce makes the decision as <strong>pain-free as possible</strong>.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What Lies Ahead?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The world is constantly changing, so it’s impossible to map out the next 5 years or a major company, but Jim and his team have their eyes on the future of ecommerce. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">That means <strong>better understanding how users interact with online platforms</strong>, figuring out what technology will be relevant in a few years, offering more native language services in different countries, and improving core features like SEO or UI/UX so customers can improve their conversion and average order rates.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’re eager to start your brand off on the right foot or switch to a different platform, check out </span><a href="https://www.bigcommerce.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>BigCommerce</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> or reach out directly to Jim via email at Jim.Herbert@bigcommerce.com!</span></p><p><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#52 The Secrets of Scaling an Ecommerce Business and the Three Most Important Metrics to Focus on</title>
			<itunes:title>#52 The Secrets of Scaling an Ecommerce Business and the Three Most Important Metrics to Focus on</itunes:title>
			<pubDate>Thu, 27 May 2021 09:00:00 GMT</pubDate>
			<itunes:duration>34:22</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6e104a17-a42a-4cc2-9abc-3c8f7bdbcc8c/media.mp3" length="35681383" type="audio/mpeg"/>
			<guid isPermaLink="false">6e104a17-a42a-4cc2-9abc-3c8f7bdbcc8c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/52</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa16</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkIJRefnf2gxIPvBHKxxjUa]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>52</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa16.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>The Secrets of Scaling an Ecommerce Business and the Three Most Important Metrics to Focus on</strong></span>&nbsp;</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">He’s been in scaling up companies in the ecommerce space for years now, and we’re thrilled to welcome <strong>Chase Clymer</strong> on to <strong>The Ecom Show</strong>!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From marketing agency to ecommerce agency, to Shopify specific ecommerce agency, </span><a href="https://electriceye.io/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Electric Eye</ins></span></a> <span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">has been growth hacking brands for long enough to know the secrets to unlock <strong>maximum potential</strong> and raking in more dough in a sustainable way.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">You can hear all about the <strong>origins of Shopify</strong> over twenty years ago, or the three pillars of scaling straight from our company founder and podcast host Daniel Budai, and our esteemed guest Chase in addition to:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The <strong>secrets of scaling</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  When to <strong>focus on acquisition</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The importance of a <strong>strong conversion rate</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Building a <strong>Content Machine</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Most <strong>important metrics</strong> to focus on</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Three Pillars of Scaling Up</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">At <strong>Electric Eye</strong>, they aren’t afraid to tell the customer they’re wrong. After all, why would you hire an expert only to say to them what to do?</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Often times Chase and his team <strong>are given instructions</strong>, and they’re used to telling their clients no. Using the Socratic Method, you can quickly uncover the motivations and ambitions of a brand owner and deduce what they are after. The answer is usually always the same: to make more money!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s essential to make sure all <strong>your affairs are in order </strong>before you even considering bringing in a marketing agency, so be sure to take care of that low-hanging fruit first!</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Is it Time?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Chase has heard it all before… Especially clients begging to push the “<strong>magic button</strong>” and help bring lots of traffic to their store. The thing is, focusing on the acquisition of customers is a lot like setting your cash on fire if your store isn’t equipped to deal with the customer’s needs!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Chase recommends <strong>fine-tuning the website </strong>and improving the customer experience before you ever purchase a single social media ad because that money won’t be put to good use otherwise. Waiting until the opportune moment is the move, and at that point, your website is poised to take off into the stratosphere.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Convert, Convert, Convert</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you <strong>think of your website as a machine</strong>, and your conversion rate as your output for a given amount of time, would it make sense to keep giving that machine more to do when it’s clearly broken?</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you can’t manage to find a healthy conversion rate for your ecommerce brand, new customer acquisition should take a backseat! Focus on low-hanging fruit like website speed, layout, graphics, photos, and other simple ways to improve the customer experience. <strong>You can theoretically double your business size</strong> just by doubling that conversion rate, so every business owner should be focusing on that!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Start From Scratch</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’re starting from nothing at the v<strong>ery beginning of your ecommerce journey</strong>, Chase has a simple piece of advice for you.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Pump out high-quality content regularly, depending on your size. A small company can afford to release monthly content that is <strong>engaging and trust-building</strong>, while significant brands should be doing this daily!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">That means <strong>high-quality creatives</strong>, advertisements, articles, and other engaging content to bring more value to customers. Building content on a repeatable cadence is a lot of work, but it’s more than worth it. The brands refreshing their creatives and pumping out 20x more content are making a heck of a lot more money than the brands neglecting to do so.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Fewer Words, More Meaning</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">AOV, <strong>Conversion Rate</strong>, and Sessions are critical indicators for success in ecommerce, and we also can’t forget about Lifetime Customer Value either. Average order value is a fantastic barometer for success, while lifetime customer value hets you know how much you should be spending on advertising and acquisition.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you can manage to rein <strong>these items</strong> in, there’s no telling what you can achieve with an influx of traffic spurred on by some Facebook or Google ads.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Check out more on Chase’s </span><a href="https://www.linkedin.com/in/chaseclymer/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> or his podcast, </span><a href="https://honestecommerce.co/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Honest Ecommerce</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">.</span></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>The Secrets of Scaling an Ecommerce Business and the Three Most Important Metrics to Focus on</strong></span>&nbsp;</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">He’s been in scaling up companies in the ecommerce space for years now, and we’re thrilled to welcome <strong>Chase Clymer</strong> on to <strong>The Ecom Show</strong>!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From marketing agency to ecommerce agency, to Shopify specific ecommerce agency, </span><a href="https://electriceye.io/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Electric Eye</ins></span></a> <span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">has been growth hacking brands for long enough to know the secrets to unlock <strong>maximum potential</strong> and raking in more dough in a sustainable way.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">You can hear all about the <strong>origins of Shopify</strong> over twenty years ago, or the three pillars of scaling straight from our company founder and podcast host Daniel Budai, and our esteemed guest Chase in addition to:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The <strong>secrets of scaling</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  When to <strong>focus on acquisition</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The importance of a <strong>strong conversion rate</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Building a <strong>Content Machine</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Most <strong>important metrics</strong> to focus on</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Three Pillars of Scaling Up</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">At <strong>Electric Eye</strong>, they aren’t afraid to tell the customer they’re wrong. After all, why would you hire an expert only to say to them what to do?</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Often times Chase and his team <strong>are given instructions</strong>, and they’re used to telling their clients no. Using the Socratic Method, you can quickly uncover the motivations and ambitions of a brand owner and deduce what they are after. The answer is usually always the same: to make more money!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s essential to make sure all <strong>your affairs are in order </strong>before you even considering bringing in a marketing agency, so be sure to take care of that low-hanging fruit first!</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Is it Time?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Chase has heard it all before… Especially clients begging to push the “<strong>magic button</strong>” and help bring lots of traffic to their store. The thing is, focusing on the acquisition of customers is a lot like setting your cash on fire if your store isn’t equipped to deal with the customer’s needs!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Chase recommends <strong>fine-tuning the website </strong>and improving the customer experience before you ever purchase a single social media ad because that money won’t be put to good use otherwise. Waiting until the opportune moment is the move, and at that point, your website is poised to take off into the stratosphere.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Convert, Convert, Convert</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you <strong>think of your website as a machine</strong>, and your conversion rate as your output for a given amount of time, would it make sense to keep giving that machine more to do when it’s clearly broken?</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you can’t manage to find a healthy conversion rate for your ecommerce brand, new customer acquisition should take a backseat! Focus on low-hanging fruit like website speed, layout, graphics, photos, and other simple ways to improve the customer experience. <strong>You can theoretically double your business size</strong> just by doubling that conversion rate, so every business owner should be focusing on that!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Start From Scratch</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’re starting from nothing at the v<strong>ery beginning of your ecommerce journey</strong>, Chase has a simple piece of advice for you.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Pump out high-quality content regularly, depending on your size. A small company can afford to release monthly content that is <strong>engaging and trust-building</strong>, while significant brands should be doing this daily!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">That means <strong>high-quality creatives</strong>, advertisements, articles, and other engaging content to bring more value to customers. Building content on a repeatable cadence is a lot of work, but it’s more than worth it. The brands refreshing their creatives and pumping out 20x more content are making a heck of a lot more money than the brands neglecting to do so.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Fewer Words, More Meaning</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">AOV, <strong>Conversion Rate</strong>, and Sessions are critical indicators for success in ecommerce, and we also can’t forget about Lifetime Customer Value either. Average order value is a fantastic barometer for success, while lifetime customer value hets you know how much you should be spending on advertising and acquisition.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you can manage to rein <strong>these items</strong> in, there’s no telling what you can achieve with an influx of traffic spurred on by some Facebook or Google ads.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Check out more on Chase’s </span><a href="https://www.linkedin.com/in/chaseclymer/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> or his podcast, </span><a href="https://honestecommerce.co/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Honest Ecommerce</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">.</span></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#51 Multilayered Marketing: How to Solve Algorithms, Track Data, Listen to Your Audience, and Combine the Magic of Online Marketing with Offline Marketing</title>
			<itunes:title>#51 Multilayered Marketing: How to Solve Algorithms, Track Data, Listen to Your Audience, and Combine the Magic of Online Marketing with Offline Marketing</itunes:title>
			<pubDate>Thu, 20 May 2021 09:00:00 GMT</pubDate>
			<itunes:duration>46:20</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/bf29f8f9-23d1-4f7c-abab-6b1108af5b1b/media.mp3" length="36534733" type="audio/mpeg"/>
			<guid isPermaLink="false">bf29f8f9-23d1-4f7c-abab-6b1108af5b1b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/51</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa17</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlbYAbm5lxme8U8AmP3q7es]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>51</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa17.jpg"/>
			<description><![CDATA[<h1><strong>Multilayered Marketing: How to Solve Algorithms, Track Data, Listen to Your Audience, and Combine the Magic of Online Marketing with Offline Marketing</strong></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">What’s better than <strong>one brilliant digital marketer</strong> with a podcast?</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Two brilliant digital marketers</strong> with a podcast having an epic discussion that you get to hear for free!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">On the latest episode of <strong>The Ecom Show</strong> with our beloved host and company founder, Daniel Budai, we’re extending a warm welcome to <strong>Ciaran Rogers</strong> from the Isle of Wight in the United Kingdom.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Ciaran spent a great deal of his life working for non-profits and in sales positions before he found his true calling as a marketing master, and we’re so thankful for that! It’s an honor to hear Ciaran and Daniel <strong>sit down and focus on</strong>:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Going <strong>with the flow</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ The <strong>multilayered marketing approach</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Winning with <strong>great CRO</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Writing with a <strong>purpose</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ The <strong>marketer’s toolkit</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Stay on Your Toes</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>best marketer</strong> is the marketer that can adapt easily. The industry changes at a breakneck pace and what worked yesterday might (and probably) won’t work tomorrow. Tools change, platforms restructure, and algorithms evolve so staying ahead of the game is a game in itself.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Ciaran noticed that marketing <strong>is coming full circle again</strong>, and with the demise of intrusive tracking programs online, data is becoming more of a mystery which obviously makes it harder to repeat successful strategies of the past since there is no way to attribute it anymore.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Real World vs. Digital World</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Most of the attention these days is placed on digital channels, but you should never neglect the real world. Word of mouth still reigns supreme, and real-life events have a tremendous impact on digital data, like the time <strong>Ciaran saw a client’s rates explode</strong> after one mention in the daily newspaper. Since much of the world is still very much analog, it’s impossible to accurately track traffic across channels, which can be frustrating for those trying to improve.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The best approach, according to Ciaran, is a multilayered approach, supplement <strong>the real-world marketing</strong> you are doing with the web or vice versa. Send out an actual letter campaign in real life to coincide with your online strategy.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Don’t Neglect Conversion Rates</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Conversion rate optimization</strong> is a big deal, or so we’ve been hearing from practically all our guests. If you can manage to double your conversion rates whether you run an ecommerce store or an agency, you will essentially double the size of your business!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Searching for low-hanging fruit is a great starting point, small actionable tips and an overarching hypothesis on <strong>how to improve</strong> are crucial if you’re aiming for success. Ciaran even mentioned Making Websites Win, a favorite book of his and an impactful guide on creating a high-converting masterpiece of a website.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Fewer Words, More Meaning</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Unfortunately, we live in a time <strong>where people hardly read anything</strong>. According to Ciaran, more people listen to podcasts than ever, and fewer people are reading articles or blog posts. That’s why he’s paying more attention to the first few words of everything because if you can’t hook someone’s attention with those, there’s no point in finishing your sentence!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Apps like <strong>Hemingway </strong>and <strong>Grammarly </strong>are invaluable for Ciaran, helping to cut down on unnecessary words that detract from the message to better serve information to those that need it. It also helps to focus on the pain point, agitate the reader a bit, and suggest a solution!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Tools and Tricks of the Trade</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The best advice our guest has to offer: never stop reading or listening or learning and always stay curious. <strong>It doesn’t matter how you learn, but you should never settle</strong>!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’re looking for some other great resources, </span> <a href="https://www.targetinternet.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>https://www.targetinternet.com/</ins></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">has an array of great tools that Ciaran has picked up over his illustrious podcast hosting career. <strong>You can take a test and learn what kind of marketer you are</strong> (along with how to improve), and listen to tons of great podcast episodes while you’re at it!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can also find our friend Ciaran on </span><a href="https://www.linkedin.com/in/ciaranrogers/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">his LinkedIn profile</span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> while you’re at it!</span><br></p><p><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><strong>Multilayered Marketing: How to Solve Algorithms, Track Data, Listen to Your Audience, and Combine the Magic of Online Marketing with Offline Marketing</strong></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">What’s better than <strong>one brilliant digital marketer</strong> with a podcast?</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Two brilliant digital marketers</strong> with a podcast having an epic discussion that you get to hear for free!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">On the latest episode of <strong>The Ecom Show</strong> with our beloved host and company founder, Daniel Budai, we’re extending a warm welcome to <strong>Ciaran Rogers</strong> from the Isle of Wight in the United Kingdom.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Ciaran spent a great deal of his life working for non-profits and in sales positions before he found his true calling as a marketing master, and we’re so thankful for that! It’s an honor to hear Ciaran and Daniel <strong>sit down and focus on</strong>:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Going <strong>with the flow</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ The <strong>multilayered marketing approach</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Winning with <strong>great CRO</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Writing with a <strong>purpose</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ The <strong>marketer’s toolkit</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Stay on Your Toes</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>best marketer</strong> is the marketer that can adapt easily. The industry changes at a breakneck pace and what worked yesterday might (and probably) won’t work tomorrow. Tools change, platforms restructure, and algorithms evolve so staying ahead of the game is a game in itself.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Ciaran noticed that marketing <strong>is coming full circle again</strong>, and with the demise of intrusive tracking programs online, data is becoming more of a mystery which obviously makes it harder to repeat successful strategies of the past since there is no way to attribute it anymore.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Real World vs. Digital World</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Most of the attention these days is placed on digital channels, but you should never neglect the real world. Word of mouth still reigns supreme, and real-life events have a tremendous impact on digital data, like the time <strong>Ciaran saw a client’s rates explode</strong> after one mention in the daily newspaper. Since much of the world is still very much analog, it’s impossible to accurately track traffic across channels, which can be frustrating for those trying to improve.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The best approach, according to Ciaran, is a multilayered approach, supplement <strong>the real-world marketing</strong> you are doing with the web or vice versa. Send out an actual letter campaign in real life to coincide with your online strategy.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Don’t Neglect Conversion Rates</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Conversion rate optimization</strong> is a big deal, or so we’ve been hearing from practically all our guests. If you can manage to double your conversion rates whether you run an ecommerce store or an agency, you will essentially double the size of your business!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Searching for low-hanging fruit is a great starting point, small actionable tips and an overarching hypothesis on <strong>how to improve</strong> are crucial if you’re aiming for success. Ciaran even mentioned Making Websites Win, a favorite book of his and an impactful guide on creating a high-converting masterpiece of a website.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Fewer Words, More Meaning</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Unfortunately, we live in a time <strong>where people hardly read anything</strong>. According to Ciaran, more people listen to podcasts than ever, and fewer people are reading articles or blog posts. That’s why he’s paying more attention to the first few words of everything because if you can’t hook someone’s attention with those, there’s no point in finishing your sentence!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Apps like <strong>Hemingway </strong>and <strong>Grammarly </strong>are invaluable for Ciaran, helping to cut down on unnecessary words that detract from the message to better serve information to those that need it. It also helps to focus on the pain point, agitate the reader a bit, and suggest a solution!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Tools and Tricks of the Trade</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The best advice our guest has to offer: never stop reading or listening or learning and always stay curious. <strong>It doesn’t matter how you learn, but you should never settle</strong>!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’re looking for some other great resources, </span> <a href="https://www.targetinternet.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>https://www.targetinternet.com/</ins></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">has an array of great tools that Ciaran has picked up over his illustrious podcast hosting career. <strong>You can take a test and learn what kind of marketer you are</strong> (along with how to improve), and listen to tons of great podcast episodes while you’re at it!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can also find our friend Ciaran on </span><a href="https://www.linkedin.com/in/ciaranrogers/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">his LinkedIn profile</span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> while you’re at it!</span><br></p><p><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#50 The Compound Effect: How to Scale Up and Find Success with Agencies, Software Companies, or Ecommerce Stores</title>
			<itunes:title>#50 The Compound Effect: How to Scale Up and Find Success with Agencies, Software Companies, or Ecommerce Stores</itunes:title>
			<pubDate>Thu, 13 May 2021 09:00:00 GMT</pubDate>
			<itunes:duration>58:19</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/8aa58f24-d60c-4a49-bb4f-5528b9758bf8/media.mp3" length="56864547" type="audio/mpeg"/>
			<guid isPermaLink="false">8aa58f24-d60c-4a49-bb4f-5528b9758bf8</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/50</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa18</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jngEAw+SiYDWcvAR0wLWVQV]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>50</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa18.jpg"/>
			<description><![CDATA[<h1>The Compound Effect: How to Scale Up and Find Success with Agencies, Software Companies, or Ecommerce Stores</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re thrilled to announce our <strong>50th</strong></span><strong> </strong><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>episode</strong> of The Ecom Show, hosted by none other than Budai Media’s founder and CEO, Daniel Budai!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">To match the excitement of this occasion, we’re lucky to welcome <strong>Martyn Cook</strong> this week on our show. This serial entrepreneur has proven time and time again that he can handle any industry, business model, and marketing strategy, evident by the several successful business ventures he’s launched in his career.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Writing + publishing books, creating traffic, starting software companies, and <strong>running an ecommerce empire</strong>…</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s a pleasure to listen to Daniel and Martyn speak about:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Early days of <strong>Facebook</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Choosing the <strong>right business model</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Expensive lessons</strong> in business</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Conscious and <strong>ethical entrepreneurship</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Legend of the <strong>Compound Effect</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Before Facebook Ads...</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Back when Facebook was in its earliest incarnation, Martyn noticed the potential for something massive. He saw pages with large amounts of engagement and a slowly developing marketplace for proven pages with active communities. Flash forward to 2021, where Facebook Ads are king, and the platform is heavily monetized with countless businesses depending on the traffic they can generate on the <strong>social media site</strong>.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">After pouring in all his hard-earned money and purchasing several Facebook pages, Martyn</span> <span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">realized he <strong>had stumbled on gold</strong> with the ability to drive traffic to any site he pleased.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Agency, Ecommerce, or Sofware?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">He’s done it all, and there are <strong>admitted advantages to pursuing one of these unique business models</strong>, according to Martyn. Agency models are great because they require low overhead, scale relatively quickly, and let you grow at your own pace. These are the people that sell the tools to the ecommerce gold rush participants!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>ecommerce strategy</strong> is a viable one as well, and it allows you to invest in a product that grows in value each day. You have complete autonomy to do what you please and develop a brand, which is why Martyn believes building your own business is the best investment you can make!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Software is competitive, but it’s different in that it’s <strong>all about keeping a customer as opposed to bringing in new customers all the time</strong>.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Biggest Mistakes</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">There’s no rush quite like <strong>hitting major milestones</strong> while owning an ecommerce business, but it pays to set the infrastructure up right before you choose to scale.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Within 90 days of starting, Martyn and one of his companies hit a million dollars in revenue, and with little data available to inform him, he stormed on and scaled aggressively. After being let down by the postal service and high shipping volume, he had to refund a <strong>quarter-million dollars in goods</strong>, which definitely qualifies as learning the hard way!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Good For the World</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We’ve heard this on our show before, but it gets repeated for a reason. You should always have a <strong>goal aside from making money</strong> when you start your business. For Martyn and his nootropic company, Noobru, it’s all about helping malnourished and impoverished people supplement their diets so they can get the nutrients they need.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">In addition to feeling good about yourself, <strong>donating to a cause creates goodwill</strong>, builds loyalty, and gives you an additional value proposition to advertise!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">1% Secret</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Martyn is a <strong>massive believer</strong> in the “Compound Effect,” which is why he wrote his book The 1% Secret. It’s meant to address both personal and business problems with real actionable tips to employ each day.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>Compound Effect is all about doing what you can</strong> <strong>each day with small goals and developing</strong>. You won’t see changes overnight, but the slow, gradual change is the goal. This also rings true for businesses. Don’t worry about the first purchase being lots of revenue. Work on getting them to come back again and again… That’s where the real money is made!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Read </span><a href="https://www.1percentsecret.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>The 1% Secret</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, check out </span><a href="https://noobru.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Noobru</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, learn more at </span><a href="https://smarterdestiny.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Smarterdestiny.com</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> or connect with Martyn on </span><a href="https://www.linkedin.com/in/martyn-cook?originalSubdomain=uk" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">!</span><br></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>The Compound Effect: How to Scale Up and Find Success with Agencies, Software Companies, or Ecommerce Stores</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re thrilled to announce our <strong>50th</strong></span><strong> </strong><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>episode</strong> of The Ecom Show, hosted by none other than Budai Media’s founder and CEO, Daniel Budai!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">To match the excitement of this occasion, we’re lucky to welcome <strong>Martyn Cook</strong> this week on our show. This serial entrepreneur has proven time and time again that he can handle any industry, business model, and marketing strategy, evident by the several successful business ventures he’s launched in his career.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Writing + publishing books, creating traffic, starting software companies, and <strong>running an ecommerce empire</strong>…</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s a pleasure to listen to Daniel and Martyn speak about:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Early days of <strong>Facebook</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Choosing the <strong>right business model</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Expensive lessons</strong> in business</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Conscious and <strong>ethical entrepreneurship</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Legend of the <strong>Compound Effect</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Before Facebook Ads...</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Back when Facebook was in its earliest incarnation, Martyn noticed the potential for something massive. He saw pages with large amounts of engagement and a slowly developing marketplace for proven pages with active communities. Flash forward to 2021, where Facebook Ads are king, and the platform is heavily monetized with countless businesses depending on the traffic they can generate on the <strong>social media site</strong>.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">After pouring in all his hard-earned money and purchasing several Facebook pages, Martyn</span> <span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">realized he <strong>had stumbled on gold</strong> with the ability to drive traffic to any site he pleased.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Agency, Ecommerce, or Sofware?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">He’s done it all, and there are <strong>admitted advantages to pursuing one of these unique business models</strong>, according to Martyn. Agency models are great because they require low overhead, scale relatively quickly, and let you grow at your own pace. These are the people that sell the tools to the ecommerce gold rush participants!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>ecommerce strategy</strong> is a viable one as well, and it allows you to invest in a product that grows in value each day. You have complete autonomy to do what you please and develop a brand, which is why Martyn believes building your own business is the best investment you can make!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Software is competitive, but it’s different in that it’s <strong>all about keeping a customer as opposed to bringing in new customers all the time</strong>.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Biggest Mistakes</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">There’s no rush quite like <strong>hitting major milestones</strong> while owning an ecommerce business, but it pays to set the infrastructure up right before you choose to scale.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Within 90 days of starting, Martyn and one of his companies hit a million dollars in revenue, and with little data available to inform him, he stormed on and scaled aggressively. After being let down by the postal service and high shipping volume, he had to refund a <strong>quarter-million dollars in goods</strong>, which definitely qualifies as learning the hard way!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Good For the World</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We’ve heard this on our show before, but it gets repeated for a reason. You should always have a <strong>goal aside from making money</strong> when you start your business. For Martyn and his nootropic company, Noobru, it’s all about helping malnourished and impoverished people supplement their diets so they can get the nutrients they need.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">In addition to feeling good about yourself, <strong>donating to a cause creates goodwill</strong>, builds loyalty, and gives you an additional value proposition to advertise!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">1% Secret</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Martyn is a <strong>massive believer</strong> in the “Compound Effect,” which is why he wrote his book The 1% Secret. It’s meant to address both personal and business problems with real actionable tips to employ each day.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>Compound Effect is all about doing what you can</strong> <strong>each day with small goals and developing</strong>. You won’t see changes overnight, but the slow, gradual change is the goal. This also rings true for businesses. Don’t worry about the first purchase being lots of revenue. Work on getting them to come back again and again… That’s where the real money is made!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Read </span><a href="https://www.1percentsecret.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>The 1% Secret</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, check out </span><a href="https://noobru.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Noobru</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, learn more at </span><a href="https://smarterdestiny.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Smarterdestiny.com</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> or connect with Martyn on </span><a href="https://www.linkedin.com/in/martyn-cook?originalSubdomain=uk" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">!</span><br></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#49 Going Glocal: Bringing a European Ecommerce Brand from 0 to 50 Million Euros in Annual Revenue Using Both Vertical AND Horizontal Scaling</title>
			<itunes:title>#49 Going Glocal: Bringing a European Ecommerce Brand from 0 to 50 Million Euros in Annual Revenue Using Both Vertical AND Horizontal Scaling</itunes:title>
			<pubDate>Thu, 06 May 2021 09:00:00 GMT</pubDate>
			<itunes:duration>44:27</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/aa35ee26-b0d2-4ebc-8eaf-2d9e2fa1d021/media.mp3" length="38925221" type="audio/mpeg"/>
			<guid isPermaLink="false">aa35ee26-b0d2-4ebc-8eaf-2d9e2fa1d021</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/49</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa19</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jl9xuHQEVd2Phi4Y/9gA53Q]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>49</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa19.jpg"/>
			<description><![CDATA[<h1>Going Glocal: Bringing a European Ecommerce Brand from 0 to 50 Million Euros in Annual Revenue Using Both Vertical AND Horizontal Scaling</h1><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Jure Knehtl</strong> is no stranger to scaling ecommerce brands in Europe, and we’re no strangers here at Budai Media to having exceptional guests with a whole lot to teach us what they know!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">That’s why we’re ecstatic to bring on Jure, who has years of experience starting and <strong>scaling ecommerce companies</strong> and agencies in a multitude of different markets around Europe.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’ve ever wondered how to <strong>grow your business</strong>, or the differences between horizontal and vertical scaling, join us on the latest episode of The Ecom Show with Daniel Budai to hear about:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Scaling in <strong>different markets</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Going <strong>Glocal</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Selecting clients that are a <strong>good fit</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Figuring out <strong>content creation</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Best tools, tricks, and advice for <strong>scaling in 2021</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Choose Your Market!</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Should you start in your own country? Choose a bigger foreign market? Aim for the <strong>United States</strong> or <strong>Europe</strong>?</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Each market has its quirks, and it’s up to you as a business owner to know them <strong>before you launch</strong>. That’s why Jure started in his home country, Slovenia, where he could take advantage of knowing the culture, laws, and language before testing out other markets.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Starting in the <strong>USA </strong>has its advantages because it’s a massive market, and you only need to create content in one language for the most part, but in Europe, it takes time to dip into new markets when you horizontally scale. Just remember to know your market and how to speak to your potential customers!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Go Glocal</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">At the core of Jure’s philosophy is “<strong>going glocal</strong>,” which essentially means taking the localized strategy and appealing to markets worldwide. Suppose you can take that same careful approach, tailor your message to each market, and speak both the literal and figurative language of the customer. In that case, you’ll set yourself up for success in every market you enter.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Going global with a local approach also means <strong>taking your time in each new market</strong> and not being too eager to jump ship to the next. You should build trust and treat every market differently when you scale to becoming a truly global brand.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The Best Clients</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Knowing when to get rid of a client or which sort of customer to take on in the first place is a <strong>valuable skill to have</strong>. You should align not just on the surface but with long-term goals and values for the best results!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Jure and his team constantly change their criteria as the formula for the perfect client doesn’t yet exist. And they will never take on a client that just cares about making money. Knowing if they have plans for years in the future or if they’ve ever worked with an agency are essential questions to ask before you onboard a client, but ultimately <strong>it’s up to you to make that decision</strong>!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The Secret to Content Creation</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">First, they tried <strong>sending products and outsourcing content creation</strong> for ads to companies in the US. It took too long and was highly inefficient, often involving planning a month or more ahead of time. Then they tried to create content in-house, which worked great until it didn’t. Conversion rates went south as content became more formulaic and stale.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Now Jure entrusts his network of <strong>influencers </strong>to help with content creation, giving them free rein to let their creativity out! This has had unbelievable results so far, and it cuts down on the resources needed to produce quality content that sells.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Tips From an Ecommerce Expert in 2021</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Someone like <strong>Jure </strong>could surely talk all day about game-changing strategies to implement and the best tools to use like, but he was able to sum it all up in a few words masterfully…</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Multichannel/omnichannel marketing</strong> is the approach every business should be taking these days because you can never entirely rely on one platform or marketing channel. Expanding to more platforms and taking the time to learn is crucial if you want to succeed!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Get in touch with Jure or work with the <strong>WeScale Agency</strong>, feel free to connect on </span><a href="https://www.linkedin.com/in/jureknehtl/?originalSubdomain=si" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Linkedin</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> or at their </span><a href="https://wescale.agency/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>official agency website</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">!</span></p><h2><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;">Follow Daniel Budai:</span></h2><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Going Glocal: Bringing a European Ecommerce Brand from 0 to 50 Million Euros in Annual Revenue Using Both Vertical AND Horizontal Scaling</h1><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Jure Knehtl</strong> is no stranger to scaling ecommerce brands in Europe, and we’re no strangers here at Budai Media to having exceptional guests with a whole lot to teach us what they know!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">That’s why we’re ecstatic to bring on Jure, who has years of experience starting and <strong>scaling ecommerce companies</strong> and agencies in a multitude of different markets around Europe.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’ve ever wondered how to <strong>grow your business</strong>, or the differences between horizontal and vertical scaling, join us on the latest episode of The Ecom Show with Daniel Budai to hear about:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Scaling in <strong>different markets</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Going <strong>Glocal</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Selecting clients that are a <strong>good fit</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Figuring out <strong>content creation</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Best tools, tricks, and advice for <strong>scaling in 2021</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Choose Your Market!</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Should you start in your own country? Choose a bigger foreign market? Aim for the <strong>United States</strong> or <strong>Europe</strong>?</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Each market has its quirks, and it’s up to you as a business owner to know them <strong>before you launch</strong>. That’s why Jure started in his home country, Slovenia, where he could take advantage of knowing the culture, laws, and language before testing out other markets.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Starting in the <strong>USA </strong>has its advantages because it’s a massive market, and you only need to create content in one language for the most part, but in Europe, it takes time to dip into new markets when you horizontally scale. Just remember to know your market and how to speak to your potential customers!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Go Glocal</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">At the core of Jure’s philosophy is “<strong>going glocal</strong>,” which essentially means taking the localized strategy and appealing to markets worldwide. Suppose you can take that same careful approach, tailor your message to each market, and speak both the literal and figurative language of the customer. In that case, you’ll set yourself up for success in every market you enter.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Going global with a local approach also means <strong>taking your time in each new market</strong> and not being too eager to jump ship to the next. You should build trust and treat every market differently when you scale to becoming a truly global brand.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The Best Clients</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Knowing when to get rid of a client or which sort of customer to take on in the first place is a <strong>valuable skill to have</strong>. You should align not just on the surface but with long-term goals and values for the best results!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Jure and his team constantly change their criteria as the formula for the perfect client doesn’t yet exist. And they will never take on a client that just cares about making money. Knowing if they have plans for years in the future or if they’ve ever worked with an agency are essential questions to ask before you onboard a client, but ultimately <strong>it’s up to you to make that decision</strong>!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The Secret to Content Creation</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">First, they tried <strong>sending products and outsourcing content creation</strong> for ads to companies in the US. It took too long and was highly inefficient, often involving planning a month or more ahead of time. Then they tried to create content in-house, which worked great until it didn’t. Conversion rates went south as content became more formulaic and stale.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Now Jure entrusts his network of <strong>influencers </strong>to help with content creation, giving them free rein to let their creativity out! This has had unbelievable results so far, and it cuts down on the resources needed to produce quality content that sells.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Tips From an Ecommerce Expert in 2021</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Someone like <strong>Jure </strong>could surely talk all day about game-changing strategies to implement and the best tools to use like, but he was able to sum it all up in a few words masterfully…</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Multichannel/omnichannel marketing</strong> is the approach every business should be taking these days because you can never entirely rely on one platform or marketing channel. Expanding to more platforms and taking the time to learn is crucial if you want to succeed!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Get in touch with Jure or work with the <strong>WeScale Agency</strong>, feel free to connect on </span><a href="https://www.linkedin.com/in/jureknehtl/?originalSubdomain=si" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Linkedin</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> or at their </span><a href="https://wescale.agency/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>official agency website</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">!</span></p><h2><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;">Follow Daniel Budai:</span></h2><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#48 Demystifying Conversion Rate Optimization and Data Analysis to Maximize Your Store's Profit and Potential]]></title>
			<itunes:title><![CDATA[#48 Demystifying Conversion Rate Optimization and Data Analysis to Maximize Your Store's Profit and Potential]]></itunes:title>
			<pubDate>Thu, 29 Apr 2021 09:00:00 GMT</pubDate>
			<itunes:duration>40:59</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/f606d3f0-00d4-47b6-bd44-2e310b81d292/media.mp3" length="31716096" type="audio/mpeg"/>
			<guid isPermaLink="false">f606d3f0-00d4-47b6-bd44-2e310b81d292</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/48</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa1a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnocP8TWUYgqs2z4UZMSKh2]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>48</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa1a.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Demystifying Conversion Rate Optimization and Data Analysis to Maximize Your Store's Profit and Potential</strong></span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">All the way from <strong>Kenya</strong>, we’re proud to welcome <strong>Ann Njuguna</strong>, a data analyst, web developer, and conversion rate optimization specialist with a keen eye for detail.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re even more proud to say that Ann is one of our team members at Budai Media, making this episode of <strong>The Ecom Show</strong> a special in-house episode!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">You’d be shocked to know just how many businesses are entirely neglecting <strong>CRO </strong>these days, even though it’s more important than ever to get on board with this ever-growing field.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Sit down and listen in as Budai Media’s founder <strong>Daniel Budai</strong>, and our very own CRO expert weigh in on a variety of topics like:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ How <strong>data collection</strong> and <strong>CRO </strong>have evolved in the last several years</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Which businesses should start thinking about <strong>CRO </strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ <strong>Optimizing </strong>for mobile or desktop</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ The <strong>best tools</strong> for data analysis</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Are there quick <strong>hacks </strong>for better CRO?</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Then and Now</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Before Ann got her start in CRO, she specialized as a web developer. In the six years since she chose to focus on <strong>CRO</strong>, lots have changed!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We see more ecommerce businesses and companies in general focusing on data collection.  Before, it was also quite tricky to find an ideal customer for CRO because not many people understood its value, but Ann has noticed this is rapidly changing. People are starting to <strong>wake up and understand its importance</strong>.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Right for Your Business?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Should my business be focusing on CRO just yet? <strong>That’s an important question to ask</strong> with an easy answer to give: Yes! Regardless of what product you sell, Ann says that any webpage with a goal in mind, whether it’s a video to be watched or a button to click, you should be thinking about CRO.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">To dive deep and figure out what issues plague your <strong>website’s conversion rate</strong>, it’s essential to have enough reliable data to make an informed hypothesis and decision. If you haven’t received enough traffic to your website, you can still make note of trends you see and try to figure out why certain things are or aren’t working.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Desktop vs. Mobile</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Which one should you optimize for? The easy answer is <strong>both</strong>, but that isn’t always feasible for companies depending on money, human resources, and time. The more complicated answer is that you should truly consider the nature of your product and your audience before you make this decision.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ann gives the example of a logo or graphic design company that creates graphics and says that their clients are most likely using desktops due to the nature of their work and the software they will use when they receive their order. On the flipside, fashion brands usually receive <strong>more casual shoppers</strong> on mobile devices, so it pays to think this through!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Right Tools for the Job</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Google Analytics</strong> does a great job delivering a well-rounded arsenal for data analysts and CRO-focused individuals, but it’s hardly the only thing you should be using. For optimization and data collection, Ann recommends Google Optimize for more basic stuff, while Optimizely and Visual Web Optimize are more high-tier tools.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Segment, Heap Analytics, and Mixpanel are also excellent tools to have in your arsenal, while for testing and heat maps, <strong>Hotjar</strong>, Crazy Egg, and Usertesting.com are incredibly useful.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Easy Hacks and Quick Fixes?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It might not be what you wanted to hear, but there are no <strong>quick hacks in CRO</strong>!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The best bet is to <strong>follow the process</strong> because what works for one store might not work for another. Instead, collecting data and identifying leaks in your customer journey is vital, along with testing your theory multiple times.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The thing with CRO is that it is a never-ending process, so don’t get too comfortable if you’ve seen a boost in your numbers. Competition is always <strong>nipping at your heels</strong>, so if you don’t think it’s crucial to improve your user’s experience constantly, other companies will swoop in and take your customers!</span><br></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you would like to <ins>work with Ann</ins> and see how she can help you </span><a href="https://www.thebudaimedia.com//post/how-to-do-conversion-rate-optimization-the-6-steps-of-cro-for-online-businesses" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>fine-tune your website</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> to produce better results, feel free to </span><a href="https://calendly.com/budai-media/daniel" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>contact us</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">!</span><br></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Demystifying Conversion Rate Optimization and Data Analysis to Maximize Your Store's Profit and Potential</strong></span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">All the way from <strong>Kenya</strong>, we’re proud to welcome <strong>Ann Njuguna</strong>, a data analyst, web developer, and conversion rate optimization specialist with a keen eye for detail.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re even more proud to say that Ann is one of our team members at Budai Media, making this episode of <strong>The Ecom Show</strong> a special in-house episode!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">You’d be shocked to know just how many businesses are entirely neglecting <strong>CRO </strong>these days, even though it’s more important than ever to get on board with this ever-growing field.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Sit down and listen in as Budai Media’s founder <strong>Daniel Budai</strong>, and our very own CRO expert weigh in on a variety of topics like:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ How <strong>data collection</strong> and <strong>CRO </strong>have evolved in the last several years</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Which businesses should start thinking about <strong>CRO </strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ <strong>Optimizing </strong>for mobile or desktop</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ The <strong>best tools</strong> for data analysis</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Are there quick <strong>hacks </strong>for better CRO?</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Then and Now</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Before Ann got her start in CRO, she specialized as a web developer. In the six years since she chose to focus on <strong>CRO</strong>, lots have changed!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We see more ecommerce businesses and companies in general focusing on data collection.  Before, it was also quite tricky to find an ideal customer for CRO because not many people understood its value, but Ann has noticed this is rapidly changing. People are starting to <strong>wake up and understand its importance</strong>.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Right for Your Business?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Should my business be focusing on CRO just yet? <strong>That’s an important question to ask</strong> with an easy answer to give: Yes! Regardless of what product you sell, Ann says that any webpage with a goal in mind, whether it’s a video to be watched or a button to click, you should be thinking about CRO.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">To dive deep and figure out what issues plague your <strong>website’s conversion rate</strong>, it’s essential to have enough reliable data to make an informed hypothesis and decision. If you haven’t received enough traffic to your website, you can still make note of trends you see and try to figure out why certain things are or aren’t working.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Desktop vs. Mobile</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Which one should you optimize for? The easy answer is <strong>both</strong>, but that isn’t always feasible for companies depending on money, human resources, and time. The more complicated answer is that you should truly consider the nature of your product and your audience before you make this decision.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ann gives the example of a logo or graphic design company that creates graphics and says that their clients are most likely using desktops due to the nature of their work and the software they will use when they receive their order. On the flipside, fashion brands usually receive <strong>more casual shoppers</strong> on mobile devices, so it pays to think this through!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Right Tools for the Job</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Google Analytics</strong> does a great job delivering a well-rounded arsenal for data analysts and CRO-focused individuals, but it’s hardly the only thing you should be using. For optimization and data collection, Ann recommends Google Optimize for more basic stuff, while Optimizely and Visual Web Optimize are more high-tier tools.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Segment, Heap Analytics, and Mixpanel are also excellent tools to have in your arsenal, while for testing and heat maps, <strong>Hotjar</strong>, Crazy Egg, and Usertesting.com are incredibly useful.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Easy Hacks and Quick Fixes?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It might not be what you wanted to hear, but there are no <strong>quick hacks in CRO</strong>!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The best bet is to <strong>follow the process</strong> because what works for one store might not work for another. Instead, collecting data and identifying leaks in your customer journey is vital, along with testing your theory multiple times.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The thing with CRO is that it is a never-ending process, so don’t get too comfortable if you’ve seen a boost in your numbers. Competition is always <strong>nipping at your heels</strong>, so if you don’t think it’s crucial to improve your user’s experience constantly, other companies will swoop in and take your customers!</span><br></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you would like to <ins>work with Ann</ins> and see how she can help you </span><a href="https://www.thebudaimedia.com//post/how-to-do-conversion-rate-optimization-the-6-steps-of-cro-for-online-businesses" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>fine-tune your website</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> to produce better results, feel free to </span><a href="https://calendly.com/budai-media/daniel" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>contact us</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">!</span><br></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#47 Build Trust, Improve Customer Lifetime Value, and Foster Familiarity with Conversational SMS Marketing and Stellar Customer Support</title>
			<itunes:title>#47 Build Trust, Improve Customer Lifetime Value, and Foster Familiarity with Conversational SMS Marketing and Stellar Customer Support</itunes:title>
			<pubDate>Thu, 22 Apr 2021 17:31:54 GMT</pubDate>
			<itunes:duration>29:20</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/c04bc9ce-1a74-4767-9e08-46a757a3a18c/media.mp3" length="24452858" type="audio/mpeg"/>
			<guid isPermaLink="false">c04bc9ce-1a74-4767-9e08-46a757a3a18c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/47</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa1b</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jl4MJuzugjpn/nwGc0xrRi1]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>47</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa1b.jpg"/>
			<description><![CDATA[<h1 style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-family: Geomanist, sans-serif;"><strong>Build Trust, Improve Customer Lifetime Value, and Foster Familiarity with Conversational SMS Marketing and Stellar Customer Support</strong></span></h1><p style="text-align:start;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">From medical school to ecommerce merchant, to tech startup co-founder…</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">Like most marketers, <strong>Lisa Popovici</strong> has had an interesting career, even before she helped found <strong>Cartloop</strong>. This exceptional up-and-coming company hopes to revolutionize customer service, and the way companies interact with people.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">In this exciting episode of The Ecom Show with Budai Media’s founder Daniel, we get a crash course on <strong>SMS marketing</strong> in addition to:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">✔️ Building <strong>customer relations</strong></span></p><p style="text-align:left;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">✔️ Automation vs.<strong> People Power</strong></span></p><p style="text-align:left;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">✔️ Exciting <strong>Cartloop features</strong></span></p><p style="text-align:left;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">✔️ Integrations</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">✔️ Tips from a <strong>marketing master</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-family: Arial;">It’s All About the Customer</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">Cartloop doesn’t just believe in <strong>customer support</strong> when there is an issue…</span> <span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">They’ve got real people walking shoppers through the entire <strong>buying experience</strong>, giving them tips and advice, so it’s no surprise that this idea is taking off.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">Neither an agency nor an app, this innovative company believes in real-time support and the fact that customer service can be both a <strong>viable channel</strong> and an extension of the sales team at the very same time!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-family: Arial;">Who Does it Better?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">We’ve interviewed and recommended <strong>SMS marketing</strong> providers before on our show, but Cartloop adds an exciting new wrinkle to the mix.</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Instead of sending out automated flows, Lisa and her team have found that hiring and training real <strong>customer-facing professionals</strong> can do a world of good for any ecommerce brand.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">With real people working the phones and interacting with shoppers, they can do a whole lot more than <strong>conveying automated responses</strong> to customers…</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">They can collect real-time feedback and use it to inform <strong>business-wide decision making too</strong>!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-family: Arial;">Special Features</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Like any good <strong>retention marketing tools</strong>, Cartloop has its own robust abandon cart, cart recovery, and other commonly used flows in SMS and email marketing.</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">You can also find <strong>two-way campaigns</strong>, branded links, unique discount codes, popups, dedicated customer service, and lots of other impressive features when utilizing this remarkable platform. </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-family: Arial;">Works Well with Others</span></h2><p style="text-align:start;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">In this industry, the software is only as good as its integrations and Cartloop is well aware of that. They’re planning on integrating with <strong>Shopify</strong>, Woocomerce, and even <strong>Klaviyo </strong>in addition to many others.</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">What does this mean for ecommerce owners? More accessibility and easily shared data between channels. Omni-channel marketing depends on the seamless interaction between channels and linking up your SMS, emails, and online store is all but <strong>essential at this point in time</strong>.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-family: Arial;">What Comes Next?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Lisa’s best advice? Learn who your customers truly are!</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Cartloop was founded on the principle that <strong>listening to your customers is more than necessary</strong> to have a healthy, thriving business. You can have the best product in the industry but if you can’t connect with people, you won’t succeed in selling it!</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Talk to your shoppers, ask them why they shop with you, segment them accordingly, and watch as your <strong>conversion rates</strong> soar (along with your ROI)!</span></p><p style="text-align:start;"><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">If you’d like to work with </span><a href="https://www.cartloop.io/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>Cartloop</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">, or get in touch with Lisa, you can find her on </span><a href="https://twitter.com/LisaPopovici?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>Twitter</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"> or </span><a href="https://www.linkedin.com/in/lisapopovici/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">.</span>&nbsp;</p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 16px;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 16px;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 16px;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1 style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-family: Geomanist, sans-serif;"><strong>Build Trust, Improve Customer Lifetime Value, and Foster Familiarity with Conversational SMS Marketing and Stellar Customer Support</strong></span></h1><p style="text-align:start;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">From medical school to ecommerce merchant, to tech startup co-founder…</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">Like most marketers, <strong>Lisa Popovici</strong> has had an interesting career, even before she helped found <strong>Cartloop</strong>. This exceptional up-and-coming company hopes to revolutionize customer service, and the way companies interact with people.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">In this exciting episode of The Ecom Show with Budai Media’s founder Daniel, we get a crash course on <strong>SMS marketing</strong> in addition to:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">✔️ Building <strong>customer relations</strong></span></p><p style="text-align:left;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">✔️ Automation vs.<strong> People Power</strong></span></p><p style="text-align:left;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">✔️ Exciting <strong>Cartloop features</strong></span></p><p style="text-align:left;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">✔️ Integrations</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">✔️ Tips from a <strong>marketing master</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-family: Arial;">It’s All About the Customer</span></h2><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">Cartloop doesn’t just believe in <strong>customer support</strong> when there is an issue…</span> <span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">They’ve got real people walking shoppers through the entire <strong>buying experience</strong>, giving them tips and advice, so it’s no surprise that this idea is taking off.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 16px;font-family: Arial;">Neither an agency nor an app, this innovative company believes in real-time support and the fact that customer service can be both a <strong>viable channel</strong> and an extension of the sales team at the very same time!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-family: Arial;">Who Does it Better?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">We’ve interviewed and recommended <strong>SMS marketing</strong> providers before on our show, but Cartloop adds an exciting new wrinkle to the mix.</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Instead of sending out automated flows, Lisa and her team have found that hiring and training real <strong>customer-facing professionals</strong> can do a world of good for any ecommerce brand.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">With real people working the phones and interacting with shoppers, they can do a whole lot more than <strong>conveying automated responses</strong> to customers…</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">They can collect real-time feedback and use it to inform <strong>business-wide decision making too</strong>!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-family: Arial;">Special Features</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Like any good <strong>retention marketing tools</strong>, Cartloop has its own robust abandon cart, cart recovery, and other commonly used flows in SMS and email marketing.</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">You can also find <strong>two-way campaigns</strong>, branded links, unique discount codes, popups, dedicated customer service, and lots of other impressive features when utilizing this remarkable platform. </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-family: Arial;">Works Well with Others</span></h2><p style="text-align:start;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">In this industry, the software is only as good as its integrations and Cartloop is well aware of that. They’re planning on integrating with <strong>Shopify</strong>, Woocomerce, and even <strong>Klaviyo </strong>in addition to many others.</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">What does this mean for ecommerce owners? More accessibility and easily shared data between channels. Omni-channel marketing depends on the seamless interaction between channels and linking up your SMS, emails, and online store is all but <strong>essential at this point in time</strong>.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-family: Arial;">What Comes Next?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Lisa’s best advice? Learn who your customers truly are!</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Cartloop was founded on the principle that <strong>listening to your customers is more than necessary</strong> to have a healthy, thriving business. You can have the best product in the industry but if you can’t connect with people, you won’t succeed in selling it!</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Talk to your shoppers, ask them why they shop with you, segment them accordingly, and watch as your <strong>conversion rates</strong> soar (along with your ROI)!</span></p><p style="text-align:start;"><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">If you’d like to work with </span><a href="https://www.cartloop.io/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>Cartloop</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">, or get in touch with Lisa, you can find her on </span><a href="https://twitter.com/LisaPopovici?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>Twitter</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"> or </span><a href="https://www.linkedin.com/in/lisapopovici/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">.</span>&nbsp;</p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 16px;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 16px;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 16px;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#46 How to Build a Diverse Customer Acquisition Strategy, an In-House Marketing Team, and an Incredibly Unique Value Proposition</title>
			<itunes:title>#46 How to Build a Diverse Customer Acquisition Strategy, an In-House Marketing Team, and an Incredibly Unique Value Proposition</itunes:title>
			<pubDate>Thu, 15 Apr 2021 09:00:00 GMT</pubDate>
			<itunes:duration>34:51</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/aa0efbca-da66-499f-9b1b-7b4be6799896/media.mp3" length="28194248" type="audio/mpeg"/>
			<guid isPermaLink="false">aa0efbca-da66-499f-9b1b-7b4be6799896</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/46</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa1c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlva8bIFMyMcrweDIHaAZ+R]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>46</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa1c.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>How to Build a Diverse Customer Acquisition Strategy, an In-House Marketing Team, and an Incredibly Unique Value Proposition</strong></span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Running the marketing for <strong>an entire company</strong> is no easy task, no matter the industry. </span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Steven Krinberg</strong> from Helix started as a one-man marketing machine outsourcing to agencies before reigning it in and building himself a fully-functioning, in-house marketing team.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">So what can we learn from this innovative, <strong>consumer-focused</strong> mattress brand</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">On this episode of <strong>The Ecom Show</strong>, our podcast host and <strong>Budai Media </strong>founder <strong>Daniel </strong>gets a chance to chat 1-on-1 with a true marketing professional to discuss things like:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Finding your <strong>value proposition</strong></span>&nbsp;</p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Building an in-house marketing team from scratch</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Ways to generate <strong>website traffic</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Using <strong>retention marketing</strong> to nurture customers</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ <strong>Significant challenges</strong> for scaling companies</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">What Do You Bring to the Table?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Steven can name dozens of mattress brands and their value propositions, but there isn’t anything quite like <strong>Helix Sleep</strong>. Tailor-made shopping experiences, high-quality materials, eco-friendly mattresses, and a helpful sleep test have all contributed to Helix’s success, which is easy to do once you’ve figured out where your brand fits in.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Customization and customer happiness also play a prominent role, which is why Helix listened to their customers and offered them <strong>more choices</strong> after initially “taking the decision making out of the shopping experience.”</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Building a Super Team</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What are the <strong>benefits of building your marketing division</strong> in-house? You can save money, have more control over your brand’s direction and voice, and have greater transparency!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Relying on some agencies is <strong>nerve-wracking</strong> when you don’t know what to expect, and it can be more challenging to coordinate. Helix tests out agencies for new channels and sees how it goes, and if everything works well, they plan on bringing it in-house to add to their marketing team.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The Best Channels for Acquisition? </span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">No matter the preferred marketing channel of choice, any experienced marketer can tell you that it is wise to diversify your traffic streams. Using <strong>Facebook </strong>or <strong>Google </strong>ads is fine, but don’t get too comfortable with all your “eggs in one basket” if you can help it!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Helix has successfully tried Facebook, Google, <strong>Twitter</strong>, <strong>Youtube</strong>, <strong>Instagram</strong>, <strong>Affiliate programs</strong>, influencer marketing, direct mail, and even TV ads in the quest to bring more customers to their brand. Never stop testing, and don’t be afraid to try new channels!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Changing the Way You Send Emails and SMS </span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Since people don’t buy mattresses very often, Steven figured it doesn’t make much sense to try and “sell to people” via emails or <strong>SMS messages</strong>.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Instead, they’ve changed how they use <strong>retention marketing channels</strong> at Helix and have instead focused on customer nurturing. They realized that people don’t like salesy emails or content, so they refrained from being invasive and merely concentrate on maintaining a relationship with their customers, which lead to people buying more mattresses when the need to do so arose.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What Comes Next?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Marketing for a mattress brand has its <strong>unique challenges</strong>, like establishing Lifetime Customer Value metrics that make sense. Since people only buy mattresses every few years, it doesn’t make sense to sell too much.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Instead, Helix has branched out and used its successful business model in other areas like sofas and other home furniture. Steven also notes that once you hit a certain level, it becomes necessary to <strong>bring your data centralization</strong> and storage in-house to have complete control over it and dictate precisely how you will use it going forwards!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’d like to get in touch with Steven, feel free to drop him a line on his </span><a href="https://www.linkedin.com/in/steven-krinberg/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> or check out </span><a href="https://helixsleep.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Helixsleep.com</ins></span></a><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>!</ins></span><br><br><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>How to Build a Diverse Customer Acquisition Strategy, an In-House Marketing Team, and an Incredibly Unique Value Proposition</strong></span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Running the marketing for <strong>an entire company</strong> is no easy task, no matter the industry. </span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Steven Krinberg</strong> from Helix started as a one-man marketing machine outsourcing to agencies before reigning it in and building himself a fully-functioning, in-house marketing team.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">So what can we learn from this innovative, <strong>consumer-focused</strong> mattress brand</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">On this episode of <strong>The Ecom Show</strong>, our podcast host and <strong>Budai Media </strong>founder <strong>Daniel </strong>gets a chance to chat 1-on-1 with a true marketing professional to discuss things like:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Finding your <strong>value proposition</strong></span>&nbsp;</p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Building an in-house marketing team from scratch</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Ways to generate <strong>website traffic</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Using <strong>retention marketing</strong> to nurture customers</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ <strong>Significant challenges</strong> for scaling companies</span></p><h2 style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">What Do You Bring to the Table?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Steven can name dozens of mattress brands and their value propositions, but there isn’t anything quite like <strong>Helix Sleep</strong>. Tailor-made shopping experiences, high-quality materials, eco-friendly mattresses, and a helpful sleep test have all contributed to Helix’s success, which is easy to do once you’ve figured out where your brand fits in.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Customization and customer happiness also play a prominent role, which is why Helix listened to their customers and offered them <strong>more choices</strong> after initially “taking the decision making out of the shopping experience.”</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Building a Super Team</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What are the <strong>benefits of building your marketing division</strong> in-house? You can save money, have more control over your brand’s direction and voice, and have greater transparency!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Relying on some agencies is <strong>nerve-wracking</strong> when you don’t know what to expect, and it can be more challenging to coordinate. Helix tests out agencies for new channels and sees how it goes, and if everything works well, they plan on bringing it in-house to add to their marketing team.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The Best Channels for Acquisition? </span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">No matter the preferred marketing channel of choice, any experienced marketer can tell you that it is wise to diversify your traffic streams. Using <strong>Facebook </strong>or <strong>Google </strong>ads is fine, but don’t get too comfortable with all your “eggs in one basket” if you can help it!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Helix has successfully tried Facebook, Google, <strong>Twitter</strong>, <strong>Youtube</strong>, <strong>Instagram</strong>, <strong>Affiliate programs</strong>, influencer marketing, direct mail, and even TV ads in the quest to bring more customers to their brand. Never stop testing, and don’t be afraid to try new channels!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Changing the Way You Send Emails and SMS </span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Since people don’t buy mattresses very often, Steven figured it doesn’t make much sense to try and “sell to people” via emails or <strong>SMS messages</strong>.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Instead, they’ve changed how they use <strong>retention marketing channels</strong> at Helix and have instead focused on customer nurturing. They realized that people don’t like salesy emails or content, so they refrained from being invasive and merely concentrate on maintaining a relationship with their customers, which lead to people buying more mattresses when the need to do so arose.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What Comes Next?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Marketing for a mattress brand has its <strong>unique challenges</strong>, like establishing Lifetime Customer Value metrics that make sense. Since people only buy mattresses every few years, it doesn’t make sense to sell too much.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Instead, Helix has branched out and used its successful business model in other areas like sofas and other home furniture. Steven also notes that once you hit a certain level, it becomes necessary to <strong>bring your data centralization</strong> and storage in-house to have complete control over it and dictate precisely how you will use it going forwards!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’d like to get in touch with Steven, feel free to drop him a line on his </span><a href="https://www.linkedin.com/in/steven-krinberg/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>LinkedIn</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> or check out </span><a href="https://helixsleep.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Helixsleep.com</ins></span></a><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>!</ins></span><br><br><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#45 Myths, Tips, and Tricks of SEO: How to Stay Ahead of the Constantly Changing Algorithms</title>
			<itunes:title>#45 Myths, Tips, and Tricks of SEO: How to Stay Ahead of the Constantly Changing Algorithms</itunes:title>
			<pubDate>Thu, 08 Apr 2021 09:00:00 GMT</pubDate>
			<itunes:duration>41:28</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6df7f1e9-d2af-47d7-95e7-184eb62b1fac/media.mp3" length="38404407" type="audio/mpeg"/>
			<guid isPermaLink="false">6df7f1e9-d2af-47d7-95e7-184eb62b1fac</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/45</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa1d</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnGCdYh8gOmR0klZSU7IZHs]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>45</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa1d.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Myths, Tips, and Tricks of SEO: How to Stay Ahead of the Constantly Changing Algorithms</strong></span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Much like football or boxing, <strong>SEO </strong>has changed considerably over the last 20 years while the fundamentals still remain the same. The competition has grown, the algorithms have gotten smarter, and it’s no longer enough to stuff keywords into a page and hope for the best!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In this episode of <strong>The Ecom Show</strong>, Budai Media’s own <strong>Daniel Budai</strong> and <strong>Craig Campbell</strong> discuss the tips, tricks, and myths of SEO and effectively rank on search engines like Google.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Craig is an SEO expert with nearly two decades of experience helping clients catapult their website <strong>to the top of Google’s rankings</strong>, which is why we’re eager to hear him speak about:</span><br></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How SEO has changed </span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Hard coding vs. Apps</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Easy issues to solve in SEO</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Diversifying your platforms</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Building authority</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Evolution of SEO</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Twenty years ago, you could get away with poorly written content stuffed with keywords, and Google’s top spot would go to the one with the most links. Nowadays,<strong> it’s not that simple</strong>!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Craig mentions that much like Football or boxing, SEO’s core fundamentals still remain the same, although certain aspects changed significantly. There is more competition, more strict rules, very advanced algorithms, and more ways than ever to improve your <strong>SEO ranking</strong>.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>If you want to do well</strong>, you’ll have to prioritize quality over quantity these days because search engines prioritize engagement and the same can be said for all social media platforms too.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Automate or Delegate?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>functionality of your brand’s website is also a big part of SEO</strong>, and shaving seconds off your loading speed can be the difference between a 1% and 3% conversion rate. Craig mentions that you shouldn’t obsess too much over your speed, as anything under two seconds is more than enough!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’re in dire need of some website fine-tuning, apps and plugins usually are 10x cheaper and 10x quicker than hiring someone to do it manually. It doesn’t make sense to pay someone for all that work if <strong>you can get an automated program to do it for you</strong>.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Low Hanging Fruit</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Plenty of <strong>things get overlooked in SEO</strong>, like broken links or pages, for example. Simply redirecting traffic for old or outdated products that aren’t in stock can save you lots of headaches in the future. There are different tools you can use to achieve this, like a 301 redirect. If your broken links are being indexed, they will ultimately cannibalize your website traffic.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Google needs to be shown what you want it to see, so don’t waste time or space trying to rank every page. It doesn’t make sense to have a different URL for every shoe size, for example, when you can just <strong>organize it better</strong> in one page to save attention for your product page or main page.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Diversity is Your Friend</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It may sound strange coming from an <strong>SEO expert</strong>, but don’t put all your eggs in the SEO basket! Craig thinks that having a healthy presence on multiple platforms is crucial if you want to be taken seriously because one slip up on your primary platform could be the difference between succeeding or going out of business.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Utilize <strong>Facebook</strong>, <strong>email marketing</strong>, <strong>Tik Tok</strong>, <strong>Bing</strong>, <strong>LinkedIn</strong>. It doesn’t matter, really, as long as you’re pulling in customers from a wide range of places. SEO works best when you have a healthy presence across multiple platforms anyways!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Expertise, Authority, and Trust</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Nowadays, it’s all about <strong>building authority with Google</strong> and having lots of engagement, of course!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The E.A.T. acronym is an <strong>excellent reminder</strong> of how critical it is to establish your brand on multiple channels with external publications, podcasts appearances, and a whole range of other helpful boosters. Google doesn’t want uninformed people telling others about health, such as why it has implemented this system.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you would ever like to speak with Craig or learn from his experience, </span><a href="https://www.craigcampbellseo.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>CraigCampbellSEO.com</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> is an incredible resource for any digital marketers or brand owner. You can also find him on </span><a href="https://www.youtube.com/channel/UCPeOzstGV1FB0cGSBg2piDg" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Youtube</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, where he has <strong>over 500 educational videos</strong>!</span></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Myths, Tips, and Tricks of SEO: How to Stay Ahead of the Constantly Changing Algorithms</strong></span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Much like football or boxing, <strong>SEO </strong>has changed considerably over the last 20 years while the fundamentals still remain the same. The competition has grown, the algorithms have gotten smarter, and it’s no longer enough to stuff keywords into a page and hope for the best!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In this episode of <strong>The Ecom Show</strong>, Budai Media’s own <strong>Daniel Budai</strong> and <strong>Craig Campbell</strong> discuss the tips, tricks, and myths of SEO and effectively rank on search engines like Google.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Craig is an SEO expert with nearly two decades of experience helping clients catapult their website <strong>to the top of Google’s rankings</strong>, which is why we’re eager to hear him speak about:</span><br></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How SEO has changed </span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Hard coding vs. Apps</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Easy issues to solve in SEO</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Diversifying your platforms</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Building authority</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Evolution of SEO</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Twenty years ago, you could get away with poorly written content stuffed with keywords, and Google’s top spot would go to the one with the most links. Nowadays,<strong> it’s not that simple</strong>!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Craig mentions that much like Football or boxing, SEO’s core fundamentals still remain the same, although certain aspects changed significantly. There is more competition, more strict rules, very advanced algorithms, and more ways than ever to improve your <strong>SEO ranking</strong>.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>If you want to do well</strong>, you’ll have to prioritize quality over quantity these days because search engines prioritize engagement and the same can be said for all social media platforms too.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Automate or Delegate?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>functionality of your brand’s website is also a big part of SEO</strong>, and shaving seconds off your loading speed can be the difference between a 1% and 3% conversion rate. Craig mentions that you shouldn’t obsess too much over your speed, as anything under two seconds is more than enough!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’re in dire need of some website fine-tuning, apps and plugins usually are 10x cheaper and 10x quicker than hiring someone to do it manually. It doesn’t make sense to pay someone for all that work if <strong>you can get an automated program to do it for you</strong>.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Low Hanging Fruit</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Plenty of <strong>things get overlooked in SEO</strong>, like broken links or pages, for example. Simply redirecting traffic for old or outdated products that aren’t in stock can save you lots of headaches in the future. There are different tools you can use to achieve this, like a 301 redirect. If your broken links are being indexed, they will ultimately cannibalize your website traffic.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Google needs to be shown what you want it to see, so don’t waste time or space trying to rank every page. It doesn’t make sense to have a different URL for every shoe size, for example, when you can just <strong>organize it better</strong> in one page to save attention for your product page or main page.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Diversity is Your Friend</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It may sound strange coming from an <strong>SEO expert</strong>, but don’t put all your eggs in the SEO basket! Craig thinks that having a healthy presence on multiple platforms is crucial if you want to be taken seriously because one slip up on your primary platform could be the difference between succeeding or going out of business.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Utilize <strong>Facebook</strong>, <strong>email marketing</strong>, <strong>Tik Tok</strong>, <strong>Bing</strong>, <strong>LinkedIn</strong>. It doesn’t matter, really, as long as you’re pulling in customers from a wide range of places. SEO works best when you have a healthy presence across multiple platforms anyways!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Expertise, Authority, and Trust</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Nowadays, it’s all about <strong>building authority with Google</strong> and having lots of engagement, of course!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The E.A.T. acronym is an <strong>excellent reminder</strong> of how critical it is to establish your brand on multiple channels with external publications, podcasts appearances, and a whole range of other helpful boosters. Google doesn’t want uninformed people telling others about health, such as why it has implemented this system.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you would ever like to speak with Craig or learn from his experience, </span><a href="https://www.craigcampbellseo.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>CraigCampbellSEO.com</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> is an incredible resource for any digital marketers or brand owner. You can also find him on </span><a href="https://www.youtube.com/channel/UCPeOzstGV1FB0cGSBg2piDg" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Youtube</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, where he has <strong>over 500 educational videos</strong>!</span></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#44 The Swiss-Army Knife of Digital Marketing: Utilizing Google's Impressive Arsenal With SEO, Shopping Network, and Youtube]]></title>
			<itunes:title><![CDATA[#44 The Swiss-Army Knife of Digital Marketing: Utilizing Google's Impressive Arsenal With SEO, Shopping Network, and Youtube]]></itunes:title>
			<pubDate>Wed, 31 Mar 2021 19:02:43 GMT</pubDate>
			<itunes:duration>39:43</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/17b524cb-db30-4d0a-af1c-6823e82f5da0/media.mp3" length="37368011" type="audio/mpeg"/>
			<guid isPermaLink="false">17b524cb-db30-4d0a-af1c-6823e82f5da0</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/44</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa1e</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlrUtz2MI+yx+6tCWEIJgDR]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>44</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa1e.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">The Swiss-Army Knife of Digital Marketing: Utilizing Google's Impressive Arsenal With SEO, Shopping Network, and Youtube</span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re pleased to announce that we’ve been joined by a real force in the marketing world, <strong>Jarod</strong></span><strong> </strong><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Spiewak</strong>, who has been teaching himself the secrets of marketing since he was 14 years old!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From graduating high school and university early to working in corporate marketing, Jarod was unsure of his career path until the fateful day he joined Upwork and became a <strong>one-man marketing machine</strong>.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Since then, Jarod has mastered <strong>the art of SEO</strong>, <strong>Google Ads</strong>, and a whole arsenal of other <strong>Google-affiliated tools</strong> to deliver an unparalleled experience to his clients, which is precisely why we’re excited to have him on The Ecom Show!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Grab a pen and paper and listen in as podcast host Daniel Budai and Jarod talk about:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Comparing <strong>corporate marketing</strong> and <strong>digital marketing</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ When to start utilizing <strong>Google</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ <strong>Google </strong>vs. <strong>Facebook</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ The great <strong>PPC </strong>&amp; <strong>SEO </strong>debate</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Underutilization of <strong>Youtube</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Old vs. New</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It doesn’t take long listening to Jarod to understand why <strong>he couldn’t stand corporate marketing</strong>. Conventional strategies, toxic work culture, office politics, and a failure to utilize digital marketing strategies all led Jarod to leave the corporate world behind and start his own business.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Going it alone isn’t easy,<strong> but picking up skills</strong> and committing to learning digital marketing is a viable career path now, even for those who never received a college degree.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Is It Right For You?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">When should you hop on the <strong>Google train</strong>? Once you hit six figures? After you’re raking in seven figures? If you’re doing well on your current platforms and want to grow rapidly, Google is the number one search engine on the planet, after all, so you can’t go wrong there.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>The truth is that there is no one-size-fits-all plan for brands</strong>, and it depends entirely on what you are looking for and at what stage of your sales funnel you want to use ads for.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Facebook vs. Google</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>People are quick to choose sides</strong> when talking about online advertising titans, but there can only be one king. Facebook is undoubtedly good for some things, but there is no denying that Google is a powerful force with a whole toolset at its disposal.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Google is also a much <strong>more stable platform than Facebook</strong>, which routinely bans accounts for no reason and has limited analytics. There is nothing wrong with using Facebook for your marketing, but it’s no secret who Jarod prefers!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Choose Your Strategy</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can ask a <strong>hundred marketers about this</strong> and get a hundred different opinions. The ultimate question is how much should you focus on SEO and how much you should spend on PPC?</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">There is no easy way to determine the right answer for your brand, but you shouldn’t feel bad about testing different ways out. <strong>Jarod personally recommends letting your keywords shine</strong> while using PPC for other keywords that don’t necessarily do well for you, creating a well-rounded strategy for your brand.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The Power of Youtube</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Lost in all the mix is the fact that <strong>Youtube </strong>is the world’s second-biggest search engine, and Google also owns it! Youtube is massively underserved because there is a high perceived entry barrier for people who aren’t confident they can make video content.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ironically <strong>the best performing video ads on Youtube</strong> aren’t exactly high quality, which ties in nicely with Jarod’s theory: If it would work as an ad on TV, it won’t work on Youtube! If you can figure out how to segment your audience and connect with them via video, there’s no limit to what you can do!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you would love the opportunity to reach out to Jarod, you can find plenty of information about him on Google, which is quite fitting! You can also check out his agency, </span><a href="http://www.cometfuel.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Cometfuel.com</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, <strong>for more information</strong>!</span><br></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a></p><p><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><strong>Follow Jarod Spiewak:</strong></span></p><p><a href="https://www.linkedin.com/in/jarodspiewak/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Jarod's LinkedIn</span></a>&nbsp;</p><p><a href="https://jarodspiewak.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Jarod's website</span></a>&nbsp;</p><p><a href="https://www.youtube.com/channel/UCcFr-kqTAZdjofyUj21Uppg" target="_blank">Jarod's YoutTube channel</a></p><p><a href="https://www.instagram.com/jarod.spiewak/?hl=en" target="_blank">Jarod's Instagram</a></p><p><a href="https://twitter.com/jarodspiewak?lang=en" target="_blank">Jarod's Twitter</a></p><p><a href="https://www.facebook.com/jarod.spiewak" target="_blank">Jarod's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">The Swiss-Army Knife of Digital Marketing: Utilizing Google's Impressive Arsenal With SEO, Shopping Network, and Youtube</span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re pleased to announce that we’ve been joined by a real force in the marketing world, <strong>Jarod</strong></span><strong> </strong><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Spiewak</strong>, who has been teaching himself the secrets of marketing since he was 14 years old!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From graduating high school and university early to working in corporate marketing, Jarod was unsure of his career path until the fateful day he joined Upwork and became a <strong>one-man marketing machine</strong>.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Since then, Jarod has mastered <strong>the art of SEO</strong>, <strong>Google Ads</strong>, and a whole arsenal of other <strong>Google-affiliated tools</strong> to deliver an unparalleled experience to his clients, which is precisely why we’re excited to have him on The Ecom Show!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Grab a pen and paper and listen in as podcast host Daniel Budai and Jarod talk about:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Comparing <strong>corporate marketing</strong> and <strong>digital marketing</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ When to start utilizing <strong>Google</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ <strong>Google </strong>vs. <strong>Facebook</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ The great <strong>PPC </strong>&amp; <strong>SEO </strong>debate</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Underutilization of <strong>Youtube</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Old vs. New</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It doesn’t take long listening to Jarod to understand why <strong>he couldn’t stand corporate marketing</strong>. Conventional strategies, toxic work culture, office politics, and a failure to utilize digital marketing strategies all led Jarod to leave the corporate world behind and start his own business.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Going it alone isn’t easy,<strong> but picking up skills</strong> and committing to learning digital marketing is a viable career path now, even for those who never received a college degree.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Is It Right For You?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">When should you hop on the <strong>Google train</strong>? Once you hit six figures? After you’re raking in seven figures? If you’re doing well on your current platforms and want to grow rapidly, Google is the number one search engine on the planet, after all, so you can’t go wrong there.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>The truth is that there is no one-size-fits-all plan for brands</strong>, and it depends entirely on what you are looking for and at what stage of your sales funnel you want to use ads for.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Facebook vs. Google</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>People are quick to choose sides</strong> when talking about online advertising titans, but there can only be one king. Facebook is undoubtedly good for some things, but there is no denying that Google is a powerful force with a whole toolset at its disposal.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Google is also a much <strong>more stable platform than Facebook</strong>, which routinely bans accounts for no reason and has limited analytics. There is nothing wrong with using Facebook for your marketing, but it’s no secret who Jarod prefers!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Choose Your Strategy</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can ask a <strong>hundred marketers about this</strong> and get a hundred different opinions. The ultimate question is how much should you focus on SEO and how much you should spend on PPC?</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">There is no easy way to determine the right answer for your brand, but you shouldn’t feel bad about testing different ways out. <strong>Jarod personally recommends letting your keywords shine</strong> while using PPC for other keywords that don’t necessarily do well for you, creating a well-rounded strategy for your brand.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The Power of Youtube</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Lost in all the mix is the fact that <strong>Youtube </strong>is the world’s second-biggest search engine, and Google also owns it! Youtube is massively underserved because there is a high perceived entry barrier for people who aren’t confident they can make video content.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ironically <strong>the best performing video ads on Youtube</strong> aren’t exactly high quality, which ties in nicely with Jarod’s theory: If it would work as an ad on TV, it won’t work on Youtube! If you can figure out how to segment your audience and connect with them via video, there’s no limit to what you can do!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you would love the opportunity to reach out to Jarod, you can find plenty of information about him on Google, which is quite fitting! You can also check out his agency, </span><a href="http://www.cometfuel.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Cometfuel.com</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, <strong>for more information</strong>!</span><br></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a></p><p><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><strong>Follow Jarod Spiewak:</strong></span></p><p><a href="https://www.linkedin.com/in/jarodspiewak/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Jarod's LinkedIn</span></a>&nbsp;</p><p><a href="https://jarodspiewak.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Jarod's website</span></a>&nbsp;</p><p><a href="https://www.youtube.com/channel/UCcFr-kqTAZdjofyUj21Uppg" target="_blank">Jarod's YoutTube channel</a></p><p><a href="https://www.instagram.com/jarod.spiewak/?hl=en" target="_blank">Jarod's Instagram</a></p><p><a href="https://twitter.com/jarodspiewak?lang=en" target="_blank">Jarod's Twitter</a></p><p><a href="https://www.facebook.com/jarod.spiewak" target="_blank">Jarod's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#43 How to Bring in High-Quality Traffic and Figure Out What Marketing Channel Works Best for Your Brand</title>
			<itunes:title>#43 How to Bring in High-Quality Traffic and Figure Out What Marketing Channel Works Best for Your Brand</itunes:title>
			<pubDate>Thu, 25 Mar 2021 09:00:00 GMT</pubDate>
			<itunes:duration>46:23</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/7987ef72-75dd-4c22-9bda-210332417c47/media.mp3" length="33315230" type="audio/mpeg"/>
			<guid isPermaLink="false">7987ef72-75dd-4c22-9bda-210332417c47</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/43</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa1f</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlEODfdWaJEzFqbZomT4KB1]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>43</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa1f.jpg"/>
			<description><![CDATA[<h1><strong>How to Bring in High-Quality Traffic and Figure Out What Marketing Channel Works Best for Your Brand</strong></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re proud to announce another epic panel discussion with some of the brightest minds in marketing on this episode of <strong>The Ecom Show</strong>.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Join in as we answer all your questions about website traffic and customer acquisition with experts from different marketing channels like Facebook, Google, Pinterest, and Youtube like:</span></p><ul><li><span style="color: rgb(47,46,46);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Csaba Borzasi</strong> - Founder of </span><a href="https://gameofconversions.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Game of Conversions</ins></span> </a></li><li><span style="color: rgb(47,46,46);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Sandeep Kumar</strong> - CEO and Founder of </span><a href="https://roiminds.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>ROI Minds</ins></span></a></li><li><span style="color: rgb(47,46,46);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Bryan Fuentes</strong> - Owner of </span><a href="https://www.2dgmedia.com/Application" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>2DG Media</ins></span></a></li><li><span style="color: rgb(47,46,46);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Joanna</strong></span><strong> </strong><span style="color: rgb(47,46,46);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Szewczyk</strong> - Founder and CEO of </span><a href="https://www.google.com/search?q=Pinmeapp&rlz=1C5CHFA_enTH886TH886&sxsrf=ALeKk00GYcUfZ0T0PeisLNn0w03zh2aeZg%3A1616439581744&ei=HelYYIbcLIqR4-EPvr-4-AM&oq=Pinmeapp&gs_lcp=Cgdnd3Mtd2l6EAMyBAgAEAoyBAgAEAoyBAgAEAo6BAgjECc6BQgAEJECOgUIABCxAzoLCC4QsQMQxwEQowI6CAgAELEDEIMBOggILhCxAxCDAToFCC4QsQM6DQgAEIcCELEDEIMBEBQ6AggAOgQILhAKOgcILhCxAxAKOgcIABCxAxAKUNQzWOtCYItEaABwAXgAgAHwAYgB1weSAQU2LjIuMZgBAKABAaoBB2d3cy13aXrAAQE&sclient=gws-wiz&ved=0ahUKEwjG3sfYysTvAhWKyDgGHb4fDj8Q4dUDCA0&uact=5" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>PinMeApp</ins></span></a></li><li><span style="color: rgb(47,46,46);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Daniel Budai</strong> - Founder and CEO of </span><a href="https://www.thebudaimedia.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Budai Media</ins></span></a></li></ul><p><span style="color: rgb(23,43,77);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’ve got a killer product or an exciting brand but you’re struggling to bring people to your site, there’s plenty you could be learning about, such as:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  “<strong>Wild West</strong>” of advertising on <strong>Youtube</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The power of <strong>Google </strong>advertising in ecommerce</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Organic marketing strategies with <strong>Pinterest</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Importance of creatives and testing on <strong>Facebook</strong></span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">The Awareness Funnel and Maximizing Youtube’s Potential</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Our friend <strong>Csaba </strong>says that you’ve only got a few seconds to pull someone’s attention, which is why only the best scriptwriters succeed. Scriptwriting edges out production value in terms of importance, with some of the most successful videos featuring seemingly low value, laidback imagery, and a well-designed script.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you can utilize Csaba’s great <strong>H.E.R.O</strong> technique when marketing, you’ll achieve incredible results too. Since Youtube is an action-based platform where people are already searching for knowledge or solutions to problems, it’s a natural bet for people looking to sell products online!</span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">The World’s Best Search Engine</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Google is also quite powerful, especially when you consider how many people use it and how it works similarly to Youtube. If you’re asking a question on Google, chances are you in some stage of the customer journey, whether you know it or not.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">When specific keywords are entered into Google, it’s captured in the data, and it’s a whole lot easier to target certain people based on their search. If you can figure out who your customers are and find out what buying stage they are in, <strong>Sandeep </strong>thinks it’s simple to pull in large numbers of people to your ecommerce store.</span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Start Slow. Set it Up Right. </span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Pinterest </strong>is massively underutilized to this day, considering it has over <strong>400 million users</strong> and that <strong>30% of people</strong> that go on Pinterest are coming from Google searches. </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Joanna </strong>says it’s essential to start with other channels before you experiment with <strong>Pinterest</strong>, but once you’ve developed a brand identity, you can start tinkering with it. First, you need to start slow and build a page without your product to earn the trust of customers and show them you are a vital resource for their favorite niche.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Once you are established, you can display your products organically and attract a million views based on a few hundred subscribers to your page.</span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">The Power of Creatives</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Bryan </strong>says there are plenty of factors that determine whether a Facebook ad is excellent or not, but one factor takes the cake. Creativity is absolutely necessary if you want eyes on your ads and money in your pocket.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you have less than 1% click-through rates, it isn’t your product that is the problem…</span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s your ad and your offer!</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Well-written copy that pulls at the heartstrings is a fundamental theme no matter the channel, along with testing your ads to inform how you will proceed to advertise going forward. It helps to throw a few bucks into several different ad sets getting started, so you can have “skin in the game” while also learning what works best and what doesn’t work at all.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Bringing in traffic can be done in various ways, but the biggest takeaway is that no one channel should be carrying the load. You must integrate and connect and overlap to make an <strong>omnichannel strategy</strong> so you can flourish on all platforms and confidently pull in new customers all the time.</span></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><strong>How to Bring in High-Quality Traffic and Figure Out What Marketing Channel Works Best for Your Brand</strong></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re proud to announce another epic panel discussion with some of the brightest minds in marketing on this episode of <strong>The Ecom Show</strong>.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Join in as we answer all your questions about website traffic and customer acquisition with experts from different marketing channels like Facebook, Google, Pinterest, and Youtube like:</span></p><ul><li><span style="color: rgb(47,46,46);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Csaba Borzasi</strong> - Founder of </span><a href="https://gameofconversions.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Game of Conversions</ins></span> </a></li><li><span style="color: rgb(47,46,46);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Sandeep Kumar</strong> - CEO and Founder of </span><a href="https://roiminds.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>ROI Minds</ins></span></a></li><li><span style="color: rgb(47,46,46);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Bryan Fuentes</strong> - Owner of </span><a href="https://www.2dgmedia.com/Application" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>2DG Media</ins></span></a></li><li><span style="color: rgb(47,46,46);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Joanna</strong></span><strong> </strong><span style="color: rgb(47,46,46);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Szewczyk</strong> - Founder and CEO of </span><a href="https://www.google.com/search?q=Pinmeapp&rlz=1C5CHFA_enTH886TH886&sxsrf=ALeKk00GYcUfZ0T0PeisLNn0w03zh2aeZg%3A1616439581744&ei=HelYYIbcLIqR4-EPvr-4-AM&oq=Pinmeapp&gs_lcp=Cgdnd3Mtd2l6EAMyBAgAEAoyBAgAEAoyBAgAEAo6BAgjECc6BQgAEJECOgUIABCxAzoLCC4QsQMQxwEQowI6CAgAELEDEIMBOggILhCxAxCDAToFCC4QsQM6DQgAEIcCELEDEIMBEBQ6AggAOgQILhAKOgcILhCxAxAKOgcIABCxAxAKUNQzWOtCYItEaABwAXgAgAHwAYgB1weSAQU2LjIuMZgBAKABAaoBB2d3cy13aXrAAQE&sclient=gws-wiz&ved=0ahUKEwjG3sfYysTvAhWKyDgGHb4fDj8Q4dUDCA0&uact=5" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>PinMeApp</ins></span></a></li><li><span style="color: rgb(47,46,46);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Daniel Budai</strong> - Founder and CEO of </span><a href="https://www.thebudaimedia.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Budai Media</ins></span></a></li></ul><p><span style="color: rgb(23,43,77);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’ve got a killer product or an exciting brand but you’re struggling to bring people to your site, there’s plenty you could be learning about, such as:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  “<strong>Wild West</strong>” of advertising on <strong>Youtube</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The power of <strong>Google </strong>advertising in ecommerce</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Organic marketing strategies with <strong>Pinterest</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Importance of creatives and testing on <strong>Facebook</strong></span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">The Awareness Funnel and Maximizing Youtube’s Potential</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Our friend <strong>Csaba </strong>says that you’ve only got a few seconds to pull someone’s attention, which is why only the best scriptwriters succeed. Scriptwriting edges out production value in terms of importance, with some of the most successful videos featuring seemingly low value, laidback imagery, and a well-designed script.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you can utilize Csaba’s great <strong>H.E.R.O</strong> technique when marketing, you’ll achieve incredible results too. Since Youtube is an action-based platform where people are already searching for knowledge or solutions to problems, it’s a natural bet for people looking to sell products online!</span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">The World’s Best Search Engine</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Google is also quite powerful, especially when you consider how many people use it and how it works similarly to Youtube. If you’re asking a question on Google, chances are you in some stage of the customer journey, whether you know it or not.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">When specific keywords are entered into Google, it’s captured in the data, and it’s a whole lot easier to target certain people based on their search. If you can figure out who your customers are and find out what buying stage they are in, <strong>Sandeep </strong>thinks it’s simple to pull in large numbers of people to your ecommerce store.</span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Start Slow. Set it Up Right. </span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Pinterest </strong>is massively underutilized to this day, considering it has over <strong>400 million users</strong> and that <strong>30% of people</strong> that go on Pinterest are coming from Google searches. </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Joanna </strong>says it’s essential to start with other channels before you experiment with <strong>Pinterest</strong>, but once you’ve developed a brand identity, you can start tinkering with it. First, you need to start slow and build a page without your product to earn the trust of customers and show them you are a vital resource for their favorite niche.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Once you are established, you can display your products organically and attract a million views based on a few hundred subscribers to your page.</span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">The Power of Creatives</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Bryan </strong>says there are plenty of factors that determine whether a Facebook ad is excellent or not, but one factor takes the cake. Creativity is absolutely necessary if you want eyes on your ads and money in your pocket.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you have less than 1% click-through rates, it isn’t your product that is the problem…</span></p><h2><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s your ad and your offer!</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Well-written copy that pulls at the heartstrings is a fundamental theme no matter the channel, along with testing your ads to inform how you will proceed to advertise going forward. It helps to throw a few bucks into several different ad sets getting started, so you can have “skin in the game” while also learning what works best and what doesn’t work at all.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Bringing in traffic can be done in various ways, but the biggest takeaway is that no one channel should be carrying the load. You must integrate and connect and overlap to make an <strong>omnichannel strategy</strong> so you can flourish on all platforms and confidently pull in new customers all the time.</span></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#42 Incorporating SMS Into Your Omnichannel Marketing Strategy and Sharing Data Between Platforms for Maximum Personailzation</title>
			<itunes:title>#42 Incorporating SMS Into Your Omnichannel Marketing Strategy and Sharing Data Between Platforms for Maximum Personailzation</itunes:title>
			<pubDate>Thu, 18 Mar 2021 09:00:00 GMT</pubDate>
			<itunes:duration>41:49</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/10713c0a-6f71-4bca-9f7e-30334f5d1b54/media.mp3" length="41101931" type="audio/mpeg"/>
			<guid isPermaLink="false">10713c0a-6f71-4bca-9f7e-30334f5d1b54</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/42</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa20</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnnrMXVpw7IJ7KD805eeXXf]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>42</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa20.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Incorporating SMS Into Your Omnichannel Marketing Strategy and Sharing Data Between Platforms for Maximum Personalization</strong></span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">SMS marketing is one of the <strong>most overlooked marketing channels</strong> for the time being, but did you know it averages over 40x ROI?</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">On this episode of The Ecom Show with our host Daniel Budai, we get to hear from <strong>Elena Kostova</strong>, one of the marketing masterminds behind <strong>SMSBump</strong>, a company we are proud to partner with!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">SMSBump is part of the <strong>Yotpo ecosystem</strong>, which has great marketing tools like loyalty programs, review apps, and more, which is why it’s more important than ever to make sure your tools are integrated and ready to share data with one another and ensure customers have the most personalized experience possible. </span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Tune in and hear Elena and Daniel discuss:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Implementing <strong>SMS </strong>for the first time</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Collecting <strong>subscribers </strong>from different channels</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ <strong>Mixing channels</strong> together synergetically</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Big things in store for <strong>SMSBump and Yotpo</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Best tips for succeeding with <strong>SMS marketing</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Getting Started</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Unsurprisingly, our knowledgeable guest is quite familiar with getting brands started in SMS. Elena says most people aren’t aware that SMS marketing is a viable channel and one of the most lucrative ones with the <strong>best ROI</strong>. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’re just getting started, it helps to know who you are speaking to, local and national regulations (there are many laws in Europe and the USA), and start with the most successful automation like <strong>Abandon Cart</strong> first.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Build Your SMS Subscriber List</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">“You’re only as successful as the number of customers you can reach,” according to Elena, and this rings true especially for <strong>SMS marketing</strong>. If you put out quality content and highly personalized messages, it won’t matter if your subscriber list is small.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s recommended that you have <strong>several platforms</strong> to bring in SMS subscriptions, pulling in different audiences from TikTok, Instagram, Snapchat, Pinterest, etc. You can use special offers to entice people into signing up and tailor that offer to the average demographic on any given social media channel.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Synergetic Integration</strong></span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">By itself, SMS marketing won’t accomplish much. It works much better alongside several other potent marketing channels like Facebook Ads, loyalty programs, email marketing, etc. Fortunately, <strong>Yotpo </strong>has a whole arsenal of excellent tools that all integrate with <strong>SMSBump</strong>, so you can share data between all of them to learn as much as you can about your customers.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Suppose you can apply what you learn about your audience on SMS and plug it into Shopify or Klaviyo. In that case, you’ll be that <strong>much better at personalizing</strong>, segmenting, and ultimately bringing in more revenue.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What’s Next for SMSBump?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Since SMSBump now operates in the Yotpo ecosystem, it helps them offer a complete “360” all-encompassing tool that allows marketers and brands to succeed in all areas. They are getting better at sharing data and creating strong customer profiles that can be used on any channel. <strong>If you can connect 1-on-1 </strong>with a customer and make them feel appreciated and noticed, there is no limit to what your brand can accomplish!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Best Tips for SMS Marketing</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Elena could indeed talk all day about sharing advice, but she mainly mentions focusing on a few select things. For instance, you should <strong>get comfortable with delivering your messages</strong> with as few words as possible. There is a character limit!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Also, study up the regulations of each country. Some require double opt-in confirmation, and there is a vast cultural difference between the USA and Europe when it comes to receiving <strong>SMS marketing messages</strong>.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The key theme we’re seeing this year with all our guests on <strong>The Ecom Show</strong> is personalization is the next big thing moving forward. Elena mentions that conversion rates <strong>jump up 54% with more personalized messages</strong>, so capturing data and leveraging it between all channels is critical!</span><br></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Feel free to check out more great resources, tips, templates, and content at </span><a href="https://smsbump.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>SMSBump.com</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> or send Elena a message at </span><a href="mailto:elena@smsbump.com" target="_self"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">elena@smsbump.com</span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">.</span><br></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Incorporating SMS Into Your Omnichannel Marketing Strategy and Sharing Data Between Platforms for Maximum Personalization</strong></span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">SMS marketing is one of the <strong>most overlooked marketing channels</strong> for the time being, but did you know it averages over 40x ROI?</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">On this episode of The Ecom Show with our host Daniel Budai, we get to hear from <strong>Elena Kostova</strong>, one of the marketing masterminds behind <strong>SMSBump</strong>, a company we are proud to partner with!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">SMSBump is part of the <strong>Yotpo ecosystem</strong>, which has great marketing tools like loyalty programs, review apps, and more, which is why it’s more important than ever to make sure your tools are integrated and ready to share data with one another and ensure customers have the most personalized experience possible. </span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Tune in and hear Elena and Daniel discuss:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Implementing <strong>SMS </strong>for the first time</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Collecting <strong>subscribers </strong>from different channels</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ <strong>Mixing channels</strong> together synergetically</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Big things in store for <strong>SMSBump and Yotpo</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Best tips for succeeding with <strong>SMS marketing</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Getting Started</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Unsurprisingly, our knowledgeable guest is quite familiar with getting brands started in SMS. Elena says most people aren’t aware that SMS marketing is a viable channel and one of the most lucrative ones with the <strong>best ROI</strong>. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’re just getting started, it helps to know who you are speaking to, local and national regulations (there are many laws in Europe and the USA), and start with the most successful automation like <strong>Abandon Cart</strong> first.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Build Your SMS Subscriber List</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">“You’re only as successful as the number of customers you can reach,” according to Elena, and this rings true especially for <strong>SMS marketing</strong>. If you put out quality content and highly personalized messages, it won’t matter if your subscriber list is small.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s recommended that you have <strong>several platforms</strong> to bring in SMS subscriptions, pulling in different audiences from TikTok, Instagram, Snapchat, Pinterest, etc. You can use special offers to entice people into signing up and tailor that offer to the average demographic on any given social media channel.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Synergetic Integration</strong></span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">By itself, SMS marketing won’t accomplish much. It works much better alongside several other potent marketing channels like Facebook Ads, loyalty programs, email marketing, etc. Fortunately, <strong>Yotpo </strong>has a whole arsenal of excellent tools that all integrate with <strong>SMSBump</strong>, so you can share data between all of them to learn as much as you can about your customers.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Suppose you can apply what you learn about your audience on SMS and plug it into Shopify or Klaviyo. In that case, you’ll be that <strong>much better at personalizing</strong>, segmenting, and ultimately bringing in more revenue.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What’s Next for SMSBump?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Since SMSBump now operates in the Yotpo ecosystem, it helps them offer a complete “360” all-encompassing tool that allows marketers and brands to succeed in all areas. They are getting better at sharing data and creating strong customer profiles that can be used on any channel. <strong>If you can connect 1-on-1 </strong>with a customer and make them feel appreciated and noticed, there is no limit to what your brand can accomplish!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Best Tips for SMS Marketing</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Elena could indeed talk all day about sharing advice, but she mainly mentions focusing on a few select things. For instance, you should <strong>get comfortable with delivering your messages</strong> with as few words as possible. There is a character limit!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Also, study up the regulations of each country. Some require double opt-in confirmation, and there is a vast cultural difference between the USA and Europe when it comes to receiving <strong>SMS marketing messages</strong>.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The key theme we’re seeing this year with all our guests on <strong>The Ecom Show</strong> is personalization is the next big thing moving forward. Elena mentions that conversion rates <strong>jump up 54% with more personalized messages</strong>, so capturing data and leveraging it between all channels is critical!</span><br></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Feel free to check out more great resources, tips, templates, and content at </span><a href="https://smsbump.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>SMSBump.com</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> or send Elena a message at </span><a href="mailto:elena@smsbump.com" target="_self"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">elena@smsbump.com</span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">.</span><br></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#41 Finding a Winning Product, Scaling Up and Adapting to Facebook Ads Updates</title>
			<itunes:title>#41 Finding a Winning Product, Scaling Up and Adapting to Facebook Ads Updates</itunes:title>
			<pubDate>Thu, 11 Mar 2021 09:00:00 GMT</pubDate>
			<itunes:duration>35:05</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/4b5eacd1-e4e5-4fd8-8685-5e2c83529ba8/media.mp3" length="34355908" type="audio/mpeg"/>
			<guid isPermaLink="false">4b5eacd1-e4e5-4fd8-8685-5e2c83529ba8</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/41</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa21</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnnKTqoXqF8RRzYKfQZ1jhZ]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>41</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa21.jpg"/>
			<description><![CDATA[<h1>Finding a Winning Product, Scaling Up and Adapting to Facebook Ads Updates</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">All the way from Scotland is ecommerce growth hacker <strong>Fraser Brien</strong>! In just 3 years, Fraser has gone from an inexperienced marketer to one of the industry’s most knowledgeable accelerated growth marketers, specializing in Facebook Ad buying and <strong>horizontal scaling to other countries throughout Europe</strong>.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It doesn’t matter which country or culture he’s appealing to. Like a real marketer, Fraser can adapt and <strong>find a way to communicate with any audience</strong>.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">On this episode of The Ecom Show, Daniel Budai, our multitalented CEO and podcast host, talks shop with Fraser Brien about:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How to know when you have a winning product<br>✔️  Common problems when scaling too fast<br>✔️  Adapting to the Facebook Ads updates <br>✔️  Knowing your market<br>✔️  The best tips and tools for growing and scaling horizontally</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Finding Your Product and Brand</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Great marketing won’t save you from a bad product or brand. When choosing the item you plan on selling, <strong>you should always consider the lifetime value of each customer</strong>. If they shop with you one time and have anything less than a stellar experience, you can assume they won’t return. Having a problem that allows customers to keep buying is key.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s also essential to give people a powerful brand because all the marketing in the world won’t help if you don’t have a following, an audience, or a soul underneath it all. He can’t choose a product for you, but Fraser does note that if your core concept and product are solid, you’ll make it a lot easier on yourself when you market it!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Growing Pains</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you want to <strong>expand to other countries</strong>, there are plenty of things you need to consider. If you’re going to sell products in Canada, for example, you’ll need to account for the customs and taxes on an item because people won’t leave great reviews if they need to pay expensive fees on top of the money they already spent.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It also helps to know the legality of selling in other countries and do your due diligence when it comes to admin. The “under the road” infrastructure, as Fraser calls it, is the <strong>foundation for a successful move</strong> to another market!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Weighing in on the Apple vs. Facebook War</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The IOS update from Apple was thought to have crippled Facebook Ads, but the <strong>marketers can adapt and overcome</strong>! Ultimately, Fraser doesn’t think the update will be a bad thing, but for now, people have to get used to finding a new way to collect data and track their spending on ads.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You also can’t expect to throw a lot of money at ad buying on Facebook and hope to see results anymore, so it pays to capture your data and know how to use it properly!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Catering to Different Cultures and Countries</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Fraser noted that <strong>expanding into other countries is trickier in some than others</strong>. If you want to hit the Danish or Dutch markets, you can feel it out with English copywriting due to local language proficiency. However, French, German, and Spanish people are less likely to engage, so it helps to have a translated website and copy that isn’t just translated word for word.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s important to know <strong>what the local culture is like</strong>, what social media platform they like best, how they engage, what is ok or not acceptable to say,  and other cultural differences that could come into play. Some cultures are more diverse so studying your market is critical.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Advice for All Marketers</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">With significant IOS changes, it’s more important than ever to learn <strong>how to compile data, form a hypothesis, and test it</strong>. Google Analytics is one of the best tools a marketer can know how to use, and it’s completely free! Knowing how to use this proficiently could make a whole world of difference, especially in the post-IOS update world.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">There are, of course, many platforms at your disposal when it comes to marketing to your audience, but it is necessary to know what roles they can play and where your brand’s customers typically hang out. Some younger brands may resonate more with TikTok, while Pinterest takes longer to grow but pays off with much more quality leads.</span><br><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Find Fraser on LinkedIn:</strong></span><strong><br></strong><br><a href="https://www.linkedin.com/in/fraser-brien/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Fraser’s LinkedIn</ins></span></a></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>You can also follow Daniel Budai here:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Finding a Winning Product, Scaling Up and Adapting to Facebook Ads Updates</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">All the way from Scotland is ecommerce growth hacker <strong>Fraser Brien</strong>! In just 3 years, Fraser has gone from an inexperienced marketer to one of the industry’s most knowledgeable accelerated growth marketers, specializing in Facebook Ad buying and <strong>horizontal scaling to other countries throughout Europe</strong>.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It doesn’t matter which country or culture he’s appealing to. Like a real marketer, Fraser can adapt and <strong>find a way to communicate with any audience</strong>.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">On this episode of The Ecom Show, Daniel Budai, our multitalented CEO and podcast host, talks shop with Fraser Brien about:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How to know when you have a winning product<br>✔️  Common problems when scaling too fast<br>✔️  Adapting to the Facebook Ads updates <br>✔️  Knowing your market<br>✔️  The best tips and tools for growing and scaling horizontally</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Finding Your Product and Brand</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Great marketing won’t save you from a bad product or brand. When choosing the item you plan on selling, <strong>you should always consider the lifetime value of each customer</strong>. If they shop with you one time and have anything less than a stellar experience, you can assume they won’t return. Having a problem that allows customers to keep buying is key.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s also essential to give people a powerful brand because all the marketing in the world won’t help if you don’t have a following, an audience, or a soul underneath it all. He can’t choose a product for you, but Fraser does note that if your core concept and product are solid, you’ll make it a lot easier on yourself when you market it!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Growing Pains</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you want to <strong>expand to other countries</strong>, there are plenty of things you need to consider. If you’re going to sell products in Canada, for example, you’ll need to account for the customs and taxes on an item because people won’t leave great reviews if they need to pay expensive fees on top of the money they already spent.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It also helps to know the legality of selling in other countries and do your due diligence when it comes to admin. The “under the road” infrastructure, as Fraser calls it, is the <strong>foundation for a successful move</strong> to another market!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Weighing in on the Apple vs. Facebook War</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The IOS update from Apple was thought to have crippled Facebook Ads, but the <strong>marketers can adapt and overcome</strong>! Ultimately, Fraser doesn’t think the update will be a bad thing, but for now, people have to get used to finding a new way to collect data and track their spending on ads.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You also can’t expect to throw a lot of money at ad buying on Facebook and hope to see results anymore, so it pays to capture your data and know how to use it properly!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Catering to Different Cultures and Countries</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Fraser noted that <strong>expanding into other countries is trickier in some than others</strong>. If you want to hit the Danish or Dutch markets, you can feel it out with English copywriting due to local language proficiency. However, French, German, and Spanish people are less likely to engage, so it helps to have a translated website and copy that isn’t just translated word for word.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s important to know <strong>what the local culture is like</strong>, what social media platform they like best, how they engage, what is ok or not acceptable to say,  and other cultural differences that could come into play. Some cultures are more diverse so studying your market is critical.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Advice for All Marketers</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">With significant IOS changes, it’s more important than ever to learn <strong>how to compile data, form a hypothesis, and test it</strong>. Google Analytics is one of the best tools a marketer can know how to use, and it’s completely free! Knowing how to use this proficiently could make a whole world of difference, especially in the post-IOS update world.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">There are, of course, many platforms at your disposal when it comes to marketing to your audience, but it is necessary to know what roles they can play and where your brand’s customers typically hang out. Some younger brands may resonate more with TikTok, while Pinterest takes longer to grow but pays off with much more quality leads.</span><br><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Find Fraser on LinkedIn:</strong></span><strong><br></strong><br><a href="https://www.linkedin.com/in/fraser-brien/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Fraser’s LinkedIn</ins></span></a></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>You can also follow Daniel Budai here:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#40 The Importance of Owned Data, Attribution Models and Omnichannel Marketing to Scale Up Your Ecommerce Brand</title>
			<itunes:title>#40 The Importance of Owned Data, Attribution Models and Omnichannel Marketing to Scale Up Your Ecommerce Brand</itunes:title>
			<pubDate>Thu, 04 Mar 2021 09:00:00 GMT</pubDate>
			<itunes:duration>31:05</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6c8f7e03-c899-4beb-9312-4eb770fc6a7a/media.mp3" length="29982688" type="audio/mpeg"/>
			<guid isPermaLink="false">6c8f7e03-c899-4beb-9312-4eb770fc6a7a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/40</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa22</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmre8YJSGPBKY1f9L5+QcfR]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>40</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa22.jpg"/>
			<description><![CDATA[<h1><strong>The Importance of Owned Data, Attribution Models and Omnichannel Marketing to Scale Up Your Ecommerce Brand</strong></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">How does someone who got into ecommerce “by accident” become <strong>one of the most respected and successful</strong> ecommerce business owners in the entire industry?</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">On this episode of The Ecom Show, we have the privilege of hearing from <strong>Colin McGuire</strong>, the CEO of <strong>Boomn</strong>, a phenomenal group of marketers that does whatever it takes to incubate ecommerce brands and accelerate their growth.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Listen in as our agency founder and podcast host Daniel Budai sits in with Colin McGuire as they harken back to the <strong>olden days of ecommerce</strong> and recount how the industry has changed rapidly over the last ten years.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">You can also hear from Colin about:</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Ecommerce in 2011 vs. 2021</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Attribution models and owned data</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Importance of <strong>omnichannel marketing</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  What it takes to go from <strong>7 figures to 8 or 9 figures</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Valuing and purchasing an existing ecommerce brand</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">From Taboo to Dream Job</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Early on, Daniel and Colin discuss the early days of ecommerce, back when “dropshipping” and “print-on-demand” weren’t even a thing yet.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Colin began buying stuff from overseas and shipping it to his apartment, where he would package and send it out himself. Not many respected his line of work, and he says it even felt taboo at times, but now the script has flipped, and everyone wants a piece of the ecommerce pie. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Competition has also <strong>increased dramatically</strong>, but that isn’t a problem for innovators and early adopters like Colin and his company!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Data is Your Friend</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Numbers may not lie, but we sure as heck can misread them! In some instances, you can get away with doing something “good,” but in this case, <strong>good is the enemy of great</strong>, as Colin likes to put it. Big companies crush the competition because they have a profound understanding of their attribution models and have organized it down to a T.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">With recent Facebook updates, it’s harder to track where traffic is coming from, which further adds to the importance of owning your data. If you have to rely on other channels and platforms to keep track of your acquisition numbers, it’s a lot <strong>more complicated</strong>.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Marketing on One Channel is a Thing of the Past</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">There’s no sense in <strong>throwing all your money into one channel these days</strong>. You simply won’t make a splash.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">To compete with the big dogs, you’ll need to <strong>construct a fully-integrated cross channel strategy</strong> on multiple platforms like Instagram, Facebook, Snapchat, etc. Boomn owes a lot of its success to its ability to master any channel with its expert crew of marketers.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s even better if you can build them up alongside one another to complement each channel and <strong>help capture people from vastly differing audiences</strong> and areas of the web.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">How to Grow a Brand Beyond 8 Figures</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Making mistakes is always a big thing in the beginning. How you use these mistakes will guide your future going forward, so <strong>be ready to learn from them and move on</strong>. Again, data is the secret to unlocking extra zeros at the end of your revenue, and you have to get creative when it comes to deploying new strategies.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Colin mentions being one of the early movers innovation-wise over the years, adopting Facebook and Google Ad spend way before anyone else thought to. He even attributes <strong>30 percent of his revenue from SMS marketing</strong> last year, which is quite impressive in its own right! </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Don’t Overpay</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Boomn is planning on buying a few existing brands this year, as it is “easier to get off the ground” if everything is established. Colin prefers <strong>poorly run brands with great winning products </strong>because his team can slip right in and clean it up.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">One thing he warns of is overpaying for a brand. If you are getting into ecommerce and want to buy a brand, make sure to do your <strong>due diligence </strong>and remember that many people are overcharging. Try offering a deal to companies that aren’t for sale, and only go for companies that are a few years old.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It may not be easy to get to the level that Colin is at currently, but it is easy to <strong>reach out to him</strong> on:</span></p><p><a href="https://www.linkedin.com/in/colinvmcguire/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Colin's LinkedIn</ins></span></a></p><p><a href="https://www.instagram.com/colinmcgoo/?hl=en" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Colin's Instagram</ins></span></a><br></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can also <strong>follow Daniel Budai</strong> here:</span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><strong>The Importance of Owned Data, Attribution Models and Omnichannel Marketing to Scale Up Your Ecommerce Brand</strong></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">How does someone who got into ecommerce “by accident” become <strong>one of the most respected and successful</strong> ecommerce business owners in the entire industry?</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">On this episode of The Ecom Show, we have the privilege of hearing from <strong>Colin McGuire</strong>, the CEO of <strong>Boomn</strong>, a phenomenal group of marketers that does whatever it takes to incubate ecommerce brands and accelerate their growth.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Listen in as our agency founder and podcast host Daniel Budai sits in with Colin McGuire as they harken back to the <strong>olden days of ecommerce</strong> and recount how the industry has changed rapidly over the last ten years.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">You can also hear from Colin about:</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Ecommerce in 2011 vs. 2021</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Attribution models and owned data</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Importance of <strong>omnichannel marketing</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  What it takes to go from <strong>7 figures to 8 or 9 figures</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Valuing and purchasing an existing ecommerce brand</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">From Taboo to Dream Job</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Early on, Daniel and Colin discuss the early days of ecommerce, back when “dropshipping” and “print-on-demand” weren’t even a thing yet.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Colin began buying stuff from overseas and shipping it to his apartment, where he would package and send it out himself. Not many respected his line of work, and he says it even felt taboo at times, but now the script has flipped, and everyone wants a piece of the ecommerce pie. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Competition has also <strong>increased dramatically</strong>, but that isn’t a problem for innovators and early adopters like Colin and his company!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Data is Your Friend</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Numbers may not lie, but we sure as heck can misread them! In some instances, you can get away with doing something “good,” but in this case, <strong>good is the enemy of great</strong>, as Colin likes to put it. Big companies crush the competition because they have a profound understanding of their attribution models and have organized it down to a T.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">With recent Facebook updates, it’s harder to track where traffic is coming from, which further adds to the importance of owning your data. If you have to rely on other channels and platforms to keep track of your acquisition numbers, it’s a lot <strong>more complicated</strong>.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Marketing on One Channel is a Thing of the Past</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">There’s no sense in <strong>throwing all your money into one channel these days</strong>. You simply won’t make a splash.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">To compete with the big dogs, you’ll need to <strong>construct a fully-integrated cross channel strategy</strong> on multiple platforms like Instagram, Facebook, Snapchat, etc. Boomn owes a lot of its success to its ability to master any channel with its expert crew of marketers.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s even better if you can build them up alongside one another to complement each channel and <strong>help capture people from vastly differing audiences</strong> and areas of the web.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">How to Grow a Brand Beyond 8 Figures</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Making mistakes is always a big thing in the beginning. How you use these mistakes will guide your future going forward, so <strong>be ready to learn from them and move on</strong>. Again, data is the secret to unlocking extra zeros at the end of your revenue, and you have to get creative when it comes to deploying new strategies.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Colin mentions being one of the early movers innovation-wise over the years, adopting Facebook and Google Ad spend way before anyone else thought to. He even attributes <strong>30 percent of his revenue from SMS marketing</strong> last year, which is quite impressive in its own right! </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Don’t Overpay</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Boomn is planning on buying a few existing brands this year, as it is “easier to get off the ground” if everything is established. Colin prefers <strong>poorly run brands with great winning products </strong>because his team can slip right in and clean it up.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">One thing he warns of is overpaying for a brand. If you are getting into ecommerce and want to buy a brand, make sure to do your <strong>due diligence </strong>and remember that many people are overcharging. Try offering a deal to companies that aren’t for sale, and only go for companies that are a few years old.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It may not be easy to get to the level that Colin is at currently, but it is easy to <strong>reach out to him</strong> on:</span></p><p><a href="https://www.linkedin.com/in/colinvmcguire/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Colin's LinkedIn</ins></span></a></p><p><a href="https://www.instagram.com/colinmcgoo/?hl=en" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Colin's Instagram</ins></span></a><br></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can also <strong>follow Daniel Budai</strong> here:</span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#39 The 10 Commandments of High-Converting Email Campaigns</title>
			<itunes:title>#39 The 10 Commandments of High-Converting Email Campaigns</itunes:title>
			<pubDate>Thu, 25 Feb 2021 09:00:00 GMT</pubDate>
			<itunes:duration>28:22</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/b5a09f04-8fa0-4279-ac03-12306c1b04d7/media.mp3" length="27484937" type="audio/mpeg"/>
			<guid isPermaLink="false">b5a09f04-8fa0-4279-ac03-12306c1b04d7</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/39</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa23</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jna/n3W5WGAQiUh9EpKPbBu]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>39</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa23.jpg"/>
			<description><![CDATA[<h1>The 10 Commandments of High-Converting Email Campaigns</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’ve got a <strong>special guest</strong> lined up for this episode of The Ecom Show, and you might have heard his name before…</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you were hoping for a crash course on <strong>how to build out your email marketing strategy for an ecommerce brand</strong>, you’re in luck!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Our founder and CEO, Daniel Budai, is taking a break from being the podcast host this time around and instead joins us as a <strong>featured guest</strong> with lots to share.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">You can hear the sacred <strong>Ten Commandments of Emails</strong> and other fascinating stuff like:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Automated flows vs. Email campaigns </span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Why <strong>segmentation </strong>is an integral part of ecommerce email marketing</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Defining your <strong>brand’s voice</strong> and <strong>style</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Finding a balance of <strong>content </strong>and sales <strong>promotions</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Winning big</strong> with monthly sales events</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Know the Difference</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>two major types of email categories</strong> are automated flows which are triggered by actions like purchases or abandoning a cart, and email campaigns which can be sent out manually at any time for any reason.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel chose to focus on <strong>campaigns </strong>because brands usually create them on an ongoing basis. Flows are the backbone of your retention marketing strategy, while campaigns raise the ceiling and provide people with relevant information all the time.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Segment! Segment! Segment!</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Segmentation is your best friend</strong>. It doesn’t matter if you are splintering your lists based on language, country, gender, purchase history, email open rate, or anything else.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What does matter is that you know how often to send emails to certain subscribers. Limit yourself to <strong>one email a month</strong> for your least engaged subscribers, and make sure you take note of repeat buyers and include them in special events, deals, and discounts.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Know Your Voice, Find Your Style</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you don’t know your brand, you can’t expect graphic designers and copywriters to know it. The best thing you can do is <strong>figure out what really makes people listen</strong>. Do your customers pay more attention to well-written copy, or do crisp photos of products drive them wild?</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Once you get a <strong>handle on the situation</strong>, keep rolling with whatever voice, content, photos, or anything else resonates with your community! A clearly defined brand guide works wonders, especially if you plan on working with others to build your brand’s marketing strategy!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The Golden Ratio</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Short term or long term? <strong>That is the question</strong>…</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You should <strong>plan according to your budget</strong>, but it usually is advantageous to think ahead and build your brand early. However, most new companies can hardly afford to focus on anything other than sales.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Laying off the sales promotions and offering up content can help warm up your community and build trust, helping in the long run and making you more money. That being said, there is no <strong>real wrong way to do it</strong>, although everyone should be wary of burning out their email lists and scaring off potential customers with too many sales pitches and not enough substance.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Every Month Deserves a Sales Event</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Whether it’s the saturated month of November or the relatively uneventful month of January, there is <strong>always a reason</strong></span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">to</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">have a sale!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We’ve seen brands get pretty creative and hold sales on random holidays, with some companies completely <strong>inventing their own holiday to have an event</strong>. It doesn’t matter why you hold the sale, but it does matter that you build hype and give your community reason to celebrate each month! A happy customer means more revenue down the line, so it’s in your best interest to drum up excitement for your subscribers!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">When Budai Media founder Daniel isn’t busy guiding brands to the retention marketing promise land, he’s happy to <strong>connect on social media:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a></p><p><a href="https://drive.google.com/file/d/13iCNzVE1_rFfEuwb5Lo4IiSfaXjkLTV2/view?usp=sharing" target="_blank"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's presentation</ins></span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>The 10 Commandments of High-Converting Email Campaigns</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’ve got a <strong>special guest</strong> lined up for this episode of The Ecom Show, and you might have heard his name before…</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you were hoping for a crash course on <strong>how to build out your email marketing strategy for an ecommerce brand</strong>, you’re in luck!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Our founder and CEO, Daniel Budai, is taking a break from being the podcast host this time around and instead joins us as a <strong>featured guest</strong> with lots to share.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">You can hear the sacred <strong>Ten Commandments of Emails</strong> and other fascinating stuff like:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Automated flows vs. Email campaigns </span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Why <strong>segmentation </strong>is an integral part of ecommerce email marketing</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Defining your <strong>brand’s voice</strong> and <strong>style</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Finding a balance of <strong>content </strong>and sales <strong>promotions</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Winning big</strong> with monthly sales events</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Know the Difference</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>two major types of email categories</strong> are automated flows which are triggered by actions like purchases or abandoning a cart, and email campaigns which can be sent out manually at any time for any reason.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel chose to focus on <strong>campaigns </strong>because brands usually create them on an ongoing basis. Flows are the backbone of your retention marketing strategy, while campaigns raise the ceiling and provide people with relevant information all the time.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Segment! Segment! Segment!</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Segmentation is your best friend</strong>. It doesn’t matter if you are splintering your lists based on language, country, gender, purchase history, email open rate, or anything else.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What does matter is that you know how often to send emails to certain subscribers. Limit yourself to <strong>one email a month</strong> for your least engaged subscribers, and make sure you take note of repeat buyers and include them in special events, deals, and discounts.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Know Your Voice, Find Your Style</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you don’t know your brand, you can’t expect graphic designers and copywriters to know it. The best thing you can do is <strong>figure out what really makes people listen</strong>. Do your customers pay more attention to well-written copy, or do crisp photos of products drive them wild?</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Once you get a <strong>handle on the situation</strong>, keep rolling with whatever voice, content, photos, or anything else resonates with your community! A clearly defined brand guide works wonders, especially if you plan on working with others to build your brand’s marketing strategy!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The Golden Ratio</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Short term or long term? <strong>That is the question</strong>…</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You should <strong>plan according to your budget</strong>, but it usually is advantageous to think ahead and build your brand early. However, most new companies can hardly afford to focus on anything other than sales.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Laying off the sales promotions and offering up content can help warm up your community and build trust, helping in the long run and making you more money. That being said, there is no <strong>real wrong way to do it</strong>, although everyone should be wary of burning out their email lists and scaring off potential customers with too many sales pitches and not enough substance.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Every Month Deserves a Sales Event</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Whether it’s the saturated month of November or the relatively uneventful month of January, there is <strong>always a reason</strong></span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">to</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">have a sale!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We’ve seen brands get pretty creative and hold sales on random holidays, with some companies completely <strong>inventing their own holiday to have an event</strong>. It doesn’t matter why you hold the sale, but it does matter that you build hype and give your community reason to celebrate each month! A happy customer means more revenue down the line, so it’s in your best interest to drum up excitement for your subscribers!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">When Budai Media founder Daniel isn’t busy guiding brands to the retention marketing promise land, he’s happy to <strong>connect on social media:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a></p><p><a href="https://drive.google.com/file/d/13iCNzVE1_rFfEuwb5Lo4IiSfaXjkLTV2/view?usp=sharing" target="_blank"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's presentation</ins></span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#38 Personal Videos, Connecting with Customers, and Boosting Lifetime Value</title>
			<itunes:title>#38 Personal Videos, Connecting with Customers, and Boosting Lifetime Value</itunes:title>
			<pubDate>Thu, 18 Feb 2021 09:00:00 GMT</pubDate>
			<itunes:duration>40:22</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/02fb8a8c-4ae1-4ae7-866b-d3f78140458a/media.mp3" length="38277461" type="audio/mpeg"/>
			<guid isPermaLink="false">02fb8a8c-4ae1-4ae7-866b-d3f78140458a</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/38</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa24</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jki0nHRJM8A9ymqCVHYjkLV]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>38</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa24.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Personal Videos, Connecting with Customers, and Boosting Lifetime Value</span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">On this episode of <strong>The Ecom Show</strong>, podcast host and <strong>Budai Media </strong>founder Daniel has an intercontinental call with <strong>Matthew Barnett</strong>, the “Papa Bear” over at Bonjoro in Sydney, Australia!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Bonjoro is an innovative SAAS company specializing in personalized videos for customers, which has proven to provide a <strong>massive boost</strong> to all major KPIs in all areas, including <strong>ecommerce</strong>.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s getting more and more competitive in the online world each day. Since Bonjoro has changed the entire industry for ecommerce brands, it made sense to pick Matthews brain and get some helpful insights about:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Connecting with customers <br>✔️  Figuring out which high-value customers to target<br>✔️  Acquiring customers with your reviews<br>✔️  Lifetime value and subscription services<br>✔️  The importance of utilizing your own data</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Keep the Connection!</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Bonjoro works well because it utilizes one obvious principle. <strong>People want to feel special</strong>, and that is exactly what they feel when they receive a personalized video during their customer journey.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Studies have shown that <strong>sending a personalized video</strong> like you can with Bonjoro has tripled conversion rates and lifetime value, thanks to the data they collect and send to their clients. Delivering a stellar customer experience will encourage people to come back again and tell their loved ones about your brand.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Work Smarter Not Harder</span>&nbsp;</h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Despite the success that Bonjoro has found, Matthew acknowledges that <strong>no business can afford the time and energy it would take to send a video to everyone</strong>. If you want to retain that authentic feel, you can target specific customers that bring lots of value, make groups of people to send videos to or even send new videos each day that feel real and special. </span>&nbsp;</p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You don’t even need to mention people’s names or locations in the video to make them feel like they are part of something special. Some companies even hire <strong>video representatives</strong> or pay their warehouse staff to make personalized videos each time an order is placed!</span>&nbsp;</p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Reviews are your Friend</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Personalized videos</strong> don’t just help with making sales. Matthew was kind enough to mention his review platform strategy that helped one client of his become the number one rated men’s fashion brand in Denmark on Trustpilot.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Depending on your <strong>niche </strong>and <strong>location</strong>, some sites work better for others, but you should always encourage happy customers to leave you a review. This will only make it easier and cheaper to bring in new customers down the line!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Focus your attention on a significant site</strong> and try to overcome the odds, or target up and coming, less competitive sites where it is a lot easier to rank higher early on.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Bringing the Value</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Both <strong>Daniel </strong>and <strong>Matthew </strong>notice that too often in ecommerce, attention is given to the wrong KPIs. <strong>Lifetime Value is arguably the most critical for success</strong>.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Understanding that a customer who buys your most expensive item isn’t necessarily better than a customer buying a cheap or mid-tier item is a concept most don’t understand. It makes more sense to<strong> target customers</strong> that will keep buying from you for ten or more years rather than a wealthy customer that will buy one thing and never return.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Your churn rate relates to the fact that any non-repeat customer is essentially a lost customer, which sounds bad when you put it that way. <strong>Figuring out how to not lose customers is half the battle</strong>, but that’s where personalized videos and retention marketing work wonders.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Trust the Math</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Without data, none of Bonjoro’s techniques would be as effective. <strong>The longer you are in business, the better your data gets</strong>. It’s essential to figure out what the numbers are telling you and building your strategy around it!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Listen to the data you gather, and fic wholes in your customer journey or sales funnel accordingly. A customized video can be <strong>the best thing to get it done</strong>!</span></p><p></p><p><strong>Follow Matthew:</strong></p><p style="text-align:justify;"><a href="https://www.bonjoro.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Bonjoro.com</ins></span></a></p><p><a href="https://www.verbate.com/blog" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Verbate.com</ins></span></a></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/mbjbarnett/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Matthew “Papa Bear” Barnett’s LinkedIn</ins></span></a></p><p><strong>Follow Daniel:</strong>&nbsp;</p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Personal Videos, Connecting with Customers, and Boosting Lifetime Value</span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">On this episode of <strong>The Ecom Show</strong>, podcast host and <strong>Budai Media </strong>founder Daniel has an intercontinental call with <strong>Matthew Barnett</strong>, the “Papa Bear” over at Bonjoro in Sydney, Australia!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Bonjoro is an innovative SAAS company specializing in personalized videos for customers, which has proven to provide a <strong>massive boost</strong> to all major KPIs in all areas, including <strong>ecommerce</strong>.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s getting more and more competitive in the online world each day. Since Bonjoro has changed the entire industry for ecommerce brands, it made sense to pick Matthews brain and get some helpful insights about:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Connecting with customers <br>✔️  Figuring out which high-value customers to target<br>✔️  Acquiring customers with your reviews<br>✔️  Lifetime value and subscription services<br>✔️  The importance of utilizing your own data</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Keep the Connection!</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Bonjoro works well because it utilizes one obvious principle. <strong>People want to feel special</strong>, and that is exactly what they feel when they receive a personalized video during their customer journey.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Studies have shown that <strong>sending a personalized video</strong> like you can with Bonjoro has tripled conversion rates and lifetime value, thanks to the data they collect and send to their clients. Delivering a stellar customer experience will encourage people to come back again and tell their loved ones about your brand.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Work Smarter Not Harder</span>&nbsp;</h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Despite the success that Bonjoro has found, Matthew acknowledges that <strong>no business can afford the time and energy it would take to send a video to everyone</strong>. If you want to retain that authentic feel, you can target specific customers that bring lots of value, make groups of people to send videos to or even send new videos each day that feel real and special. </span>&nbsp;</p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You don’t even need to mention people’s names or locations in the video to make them feel like they are part of something special. Some companies even hire <strong>video representatives</strong> or pay their warehouse staff to make personalized videos each time an order is placed!</span>&nbsp;</p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Reviews are your Friend</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Personalized videos</strong> don’t just help with making sales. Matthew was kind enough to mention his review platform strategy that helped one client of his become the number one rated men’s fashion brand in Denmark on Trustpilot.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Depending on your <strong>niche </strong>and <strong>location</strong>, some sites work better for others, but you should always encourage happy customers to leave you a review. This will only make it easier and cheaper to bring in new customers down the line!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Focus your attention on a significant site</strong> and try to overcome the odds, or target up and coming, less competitive sites where it is a lot easier to rank higher early on.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Bringing the Value</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Both <strong>Daniel </strong>and <strong>Matthew </strong>notice that too often in ecommerce, attention is given to the wrong KPIs. <strong>Lifetime Value is arguably the most critical for success</strong>.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Understanding that a customer who buys your most expensive item isn’t necessarily better than a customer buying a cheap or mid-tier item is a concept most don’t understand. It makes more sense to<strong> target customers</strong> that will keep buying from you for ten or more years rather than a wealthy customer that will buy one thing and never return.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Your churn rate relates to the fact that any non-repeat customer is essentially a lost customer, which sounds bad when you put it that way. <strong>Figuring out how to not lose customers is half the battle</strong>, but that’s where personalized videos and retention marketing work wonders.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Trust the Math</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Without data, none of Bonjoro’s techniques would be as effective. <strong>The longer you are in business, the better your data gets</strong>. It’s essential to figure out what the numbers are telling you and building your strategy around it!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Listen to the data you gather, and fic wholes in your customer journey or sales funnel accordingly. A customized video can be <strong>the best thing to get it done</strong>!</span></p><p></p><p><strong>Follow Matthew:</strong></p><p style="text-align:justify;"><a href="https://www.bonjoro.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Bonjoro.com</ins></span></a></p><p><a href="https://www.verbate.com/blog" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Verbate.com</ins></span></a></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/mbjbarnett/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Matthew “Papa Bear” Barnett’s LinkedIn</ins></span></a></p><p><strong>Follow Daniel:</strong>&nbsp;</p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#37 Preaching the Supply Chain Gospel: Winning with Better Products at Cheaper Prices</title>
			<itunes:title>#37 Preaching the Supply Chain Gospel: Winning with Better Products at Cheaper Prices</itunes:title>
			<pubDate>Thu, 11 Feb 2021 09:00:00 GMT</pubDate>
			<itunes:duration>39:14</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/512a146a-bd16-4643-a05b-f5885c2c013d/media.mp3" length="33145507" type="audio/mpeg"/>
			<guid isPermaLink="false">512a146a-bd16-4643-a05b-f5885c2c013d</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/37</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa25</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jn4whNm0BeUFCDHh4BOXTCT]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>37</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa25.jpg"/>
			<description><![CDATA[<h1>Preaching the Supply Chain Gospel: Winning with Better Products at Cheaper Prices</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We were lucky to score a 2-for-1 special for this episode of <strong>The Ecom Show</strong>, with <strong>Nick Christie</strong> and <strong>Nick Andreas</strong> from <strong>Stacked SCMS</strong>, who got their start in ecommerce several years ago when they both operated successful stores on eBay and Amazon.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Now both Nicks leverage their knowledge of <strong>targeted ads</strong>, <strong>customer retention</strong>, and most importantly, the magic of setting up a winning supply chain to rake in money for their own businesses and the ecommerce brands of their clients!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From logistical breakdowns and broken supply chains to vertical integration and a massive network of ecommerce owners, it’s incredible to hear the story of Nick Christie and Nick Andreas.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">These two have lots to share with our The Ecom Show’s host <strong>Daniel</strong>, like:</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  What to focus on once you hit six figures a day in ecommerce</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The power of networking</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Ecommerce trends of 2021</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How supply chains can make or break your business</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Understanding ecommerce from all angles</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">To Each Their Own</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">When you <strong>scale up your revenue</strong>, you also scale up your problems too! One mistake that might cost you a few hundred dollars, in the beginning, could end up costing you a hundred thousand dollars once you grow much larger.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Logistic problems are a nightmare for ecommerce business, which is why both Nicks preach winning through your <strong>supply chain</strong>! At a massive scale, every penny you can save on sourcing products is thousands of dollars in potential profit.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Network = Networth</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Right from the get-go, these guys realized <strong>how important it is to surround yourself with like-minded entrepreneurs</strong>. You can learn a great deal from others doing the same thing after all!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">When both Nicks put their heads together and started living with several other brand owners, they found seemingly obvious solutions to their problems and were able to <strong>grow their businesses more</strong>.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">A <strong>strong network</strong> reaching around the globe also means great connections with manufacturers, suppliers, shippers, and ultimately, happy customers. </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">2021 for Ecommerce</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">With big changes to <strong>Facebook algorithms</strong> and <strong>analytics</strong>, brands have to change the way they advertise. Ultimately though all the headaches of the algorithm changeover, Nick and Nick believe the new Facebook Ads will help better brands reach their warm audiences easier. </span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Since the guys at Stacked SCM have always practiced the “vortex approach” when it comes to the <strong>top </strong>and <strong>bottom </strong>of their <strong>funnels</strong>, they won’t have a painful transition like many other ecommerce businesses. Engaging people on a multitude of channels and tracking their movement between them all is key to targeting and retargeting customers.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">May the Best Supply Chain Win</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s funny how a <strong>logistical nightmare</strong> for the Nicks turned into a business idea. Leverage their combined volume of orders for themselves and others in their network to bring down product sourcing costs. Now they help others dominate their niche with the cheapest, highest quality products. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Once they have found something that <strong>works </strong>and tweaked it, they can scale up and outspend everyone on advertising. Having vertical integration with fulfillment, manufacture, and advertising means lots of success!</span>&nbsp;</p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Knowing the Entire Industry</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Our friends at Stacked SCM have a <strong>massive advantage</strong> with their business since they are also ecommerce brand owners. They understand each facet of the industry so well that they can truly put themselves in their customer’s shoes. </span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">During the pandemic, any logistical supply chain problem has been no sweat for them since they’ve seen it all before and managed to find a solution for most issues plaguing other brands. It goes to show <strong>how important it is to branch out and learn different areas</strong> instead of just sticking to what you are good at.</span></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 16px;font-family: Arial;"><strong>Follow Nick Christie and Nick Andreas:</strong></span>&nbsp;</p><p style="text-align:justify;"><a href="https://www.stackedscm.com/optin" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Stacked SCM</ins></span></a><br>&nbsp;<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Preaching the Supply Chain Gospel: Winning with Better Products at Cheaper Prices</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We were lucky to score a 2-for-1 special for this episode of <strong>The Ecom Show</strong>, with <strong>Nick Christie</strong> and <strong>Nick Andreas</strong> from <strong>Stacked SCMS</strong>, who got their start in ecommerce several years ago when they both operated successful stores on eBay and Amazon.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Now both Nicks leverage their knowledge of <strong>targeted ads</strong>, <strong>customer retention</strong>, and most importantly, the magic of setting up a winning supply chain to rake in money for their own businesses and the ecommerce brands of their clients!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From logistical breakdowns and broken supply chains to vertical integration and a massive network of ecommerce owners, it’s incredible to hear the story of Nick Christie and Nick Andreas.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">These two have lots to share with our The Ecom Show’s host <strong>Daniel</strong>, like:</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  What to focus on once you hit six figures a day in ecommerce</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The power of networking</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Ecommerce trends of 2021</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How supply chains can make or break your business</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Understanding ecommerce from all angles</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">To Each Their Own</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">When you <strong>scale up your revenue</strong>, you also scale up your problems too! One mistake that might cost you a few hundred dollars, in the beginning, could end up costing you a hundred thousand dollars once you grow much larger.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Logistic problems are a nightmare for ecommerce business, which is why both Nicks preach winning through your <strong>supply chain</strong>! At a massive scale, every penny you can save on sourcing products is thousands of dollars in potential profit.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Network = Networth</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Right from the get-go, these guys realized <strong>how important it is to surround yourself with like-minded entrepreneurs</strong>. You can learn a great deal from others doing the same thing after all!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">When both Nicks put their heads together and started living with several other brand owners, they found seemingly obvious solutions to their problems and were able to <strong>grow their businesses more</strong>.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">A <strong>strong network</strong> reaching around the globe also means great connections with manufacturers, suppliers, shippers, and ultimately, happy customers. </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">2021 for Ecommerce</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">With big changes to <strong>Facebook algorithms</strong> and <strong>analytics</strong>, brands have to change the way they advertise. Ultimately though all the headaches of the algorithm changeover, Nick and Nick believe the new Facebook Ads will help better brands reach their warm audiences easier. </span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Since the guys at Stacked SCM have always practiced the “vortex approach” when it comes to the <strong>top </strong>and <strong>bottom </strong>of their <strong>funnels</strong>, they won’t have a painful transition like many other ecommerce businesses. Engaging people on a multitude of channels and tracking their movement between them all is key to targeting and retargeting customers.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">May the Best Supply Chain Win</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s funny how a <strong>logistical nightmare</strong> for the Nicks turned into a business idea. Leverage their combined volume of orders for themselves and others in their network to bring down product sourcing costs. Now they help others dominate their niche with the cheapest, highest quality products. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Once they have found something that <strong>works </strong>and tweaked it, they can scale up and outspend everyone on advertising. Having vertical integration with fulfillment, manufacture, and advertising means lots of success!</span>&nbsp;</p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Knowing the Entire Industry</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Our friends at Stacked SCM have a <strong>massive advantage</strong> with their business since they are also ecommerce brand owners. They understand each facet of the industry so well that they can truly put themselves in their customer’s shoes. </span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">During the pandemic, any logistical supply chain problem has been no sweat for them since they’ve seen it all before and managed to find a solution for most issues plaguing other brands. It goes to show <strong>how important it is to branch out and learn different areas</strong> instead of just sticking to what you are good at.</span></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:justify;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:justify;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:justify;"><span style="color: rgb(10,19,22);background-color: transparent;font-size: 16px;font-family: Arial;"><strong>Follow Nick Christie and Nick Andreas:</strong></span>&nbsp;</p><p style="text-align:justify;"><a href="https://www.stackedscm.com/optin" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Stacked SCM</ins></span></a><br>&nbsp;<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#36 How to Scale Up Your Ecommerce Business in 2021</title>
			<itunes:title>#36 How to Scale Up Your Ecommerce Business in 2021</itunes:title>
			<pubDate>Thu, 04 Feb 2021 09:00:00 GMT</pubDate>
			<itunes:duration>55:37</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/62a83203-9576-4115-91e8-98b1b5c8e8e1/media.mp3" length="40717573" type="audio/mpeg"/>
			<guid isPermaLink="false">62a83203-9576-4115-91e8-98b1b5c8e8e1</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/36</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa26</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnhTt+ApC0lA1JYNbdT07yq]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>36</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa26.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>How to Scale Up Your Ecommerce Business in 2021</strong></span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Our very first <strong>webinar </strong>is also an informative, action-packed episode of <strong>The Ecom Show</strong>, thanks to <strong>Budai Media’s</strong> founder and podcast host Daniel, and his lovely guests:</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Allie Guertin, Channel Customer Success Manager at </span><a href="https://www.klaviyo.com/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>Klaviyo</ins></span></a>&nbsp;</li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Ben Erdelyi, Senior Account Manager at Budai Media</span>&nbsp;</li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Erik Huberman, CEO &amp; Founder of </span><a href="http://hawkemedia.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Hawke Media</ins></span></a></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Kevin Urrutia, Founder of </span><a href="https://voymedia.com/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>Voy Media</ins></span></a>&nbsp;</li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Soma Arnold Toth, CEO &amp; Founder of </span><a href="https://recart.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Recart</ins></span></a></li></ul><p><span style="color: rgb(23,43,77);background-color: transparent;font-size: 11pt;font-family: Arial;">We wanted to host a learning opportunity for all community members and beyond to evolve our understanding and learn new methods that will help us <strong>Scale-up Businesses in 2021</strong>.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 10.5pt;font-family: Arial;">Pull up a seat and listen as we discuss:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  SEO and how it helps you control the brand narrative</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The cost of retaining customers vs. acquiring customers</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Exciting developments with Messenger and other channels in 2021</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The skyrocketing price of ad spend during the rise of ecommerce</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Building a community and getting better lifetime customer value</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What is Your Story?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">As an agency owner, travel luggage merchant, and cleaning company founder (</span><a href="https://www.thebudaimedia.com/podcast/episode/38fa5e04/20-how-to-skyrocket-an-ecommerce-business" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>and a former podcast guest on The Ecom Show</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">), Kevin Urrutia says that SEO is how he is able to find success. Paid Ads can help, but SEO truly puts the power of “<strong>controlling your brand narrative</strong>” in your own hands. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">This goes for Instagram, Google, Youtube, or affiliate bloggers/reviewers too. Put as much content as you can online because people are already searching for your brand, whether you know it or not. Make it easier for them!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Retention is a Theme in 2021</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Allie knows better than most just how important it is to retain customers due to her work at Klaviyo. In 2021 it will be more important than ever to make sure your automations are in place to “make you money overnight.” Got a coffee brand or food product you are selling? Why not send an automated flow after seven days to ask them if they need a refill at 10% OFF?</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You should make your customers feel like more than customers. It costs <strong>7x more to acquire new customers than it does to retain the ones you already have!</strong></span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">More Ways to Engage </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Recart’s CEO, Soma, mentioned some exciting developments happening this year, as the combining of the <strong>Facebook Messenger</strong> and <strong>Instagram DM</strong> platforms along with their potent backend analytics. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">On another note, there are so many new channels to utilize in the coming year, especially for automations, shipping details, and customer service flows, that can be integrated in various ways both on and off your website.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Change the Way You Do Business</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">After the pandemic hit in 2020, Baby Boomers spending online jumped <strong>300%</strong>. Ecommerce is here to stay, and as it gets more competitive, Erik says customer retention grows more important. With ad spend skyrocketing, it is <strong>crucial to focus on merchandising, customer satisfaction, and your business’s foundation</strong>. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Solid companies were able to weather the storm just fine in 2020, while the pandemic crushed lots of bad companies that weren’t set up sustainably. You want people to keep buying with you, so what are you doing to make that happen?</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Convenience and Community</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Our own senior account manager Ben was quick to point out the recurring theme of the webinar. “How can you keep customers coming back for more?”. <strong>Content emails did better than ever</strong> over the last year because, as Allie suggested, people were “inside and bored and willing to read anything.” Ben thinks that building a community has been crucial for email marketing, with some of Budai Media’s most successful clients really thriving with their new content emails.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">He also suggests <strong>utilizing the subscription model</strong>, which all but ensures that customers come back on a monthly basis while using helpful software like Recharge to smooth out the process.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Best in the Industry</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re genuinely proud to call these companies our partners, and we’re excited to see what they have in store for 2021. In the ever-changing, rapidly evolving ecommerce industry, it’s more important than ever to stay on your toes and adapt to the times. Each of our guests gave some solid wisdom for how we can scale up businesses in 2021 and take advantage of the situation rather than just “make do with what we have.”</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Above all, our webinar was a big hit with those that we’re able to RSVP a seat, so we are incredibly excited to promote and organize more in the future!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p><a href="https://en.linkedin.com/in/budaidaney" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel's LinkedIn</span></a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel's Facebook</span></a>&nbsp;</p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Allie from Klaviyo:</strong></span></p><p><a href="https://www.linkedin.com/in/allisonguertin/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Allie's LinkedIn</span></a>&nbsp;</p><p><a href="https://www.klaviyo.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Klaviyo website</span></a>&nbsp;</p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Ben from Budai Media:</strong></span></p><p><a href="https://www.linkedin.com/in/benerdelyi/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ben's LinkedIn</span></a>&nbsp;</p><p><a href="https://www.facebook.com/bendeguzerdelyi" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ben's Facebook</span></a>&nbsp;</p><p><a href="https://www.thebudaimedia.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Budai Media website</span></a>&nbsp;</p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Erik from Hawke Media:</strong></span></p><p><a href="https://www.linkedin.com/in/erikhuberman/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Erik's LinkedIn</span></a>&nbsp;</p><p><a href="http://hawkemedia.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Hawke Media website</span></a>&nbsp;</p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Kevin from Voy Media:</strong></span></p><p><a href="https://www.linkedin.com/in/urrutia/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Kevin's LinkedIn</span></a>&nbsp;</p><p><a href="https://voymedia.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Voy Media website</span></a>&nbsp;</p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Soma from Recart:</strong></span></p><p><a href="https://www.linkedin.com/in/somatoth/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Soma's LinkedIn</span></a>&nbsp;</p><p><a href="https://recart.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Recart website</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>How to Scale Up Your Ecommerce Business in 2021</strong></span></h1><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Our very first <strong>webinar </strong>is also an informative, action-packed episode of <strong>The Ecom Show</strong>, thanks to <strong>Budai Media’s</strong> founder and podcast host Daniel, and his lovely guests:</span></p><ul><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Allie Guertin, Channel Customer Success Manager at </span><a href="https://www.klaviyo.com/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>Klaviyo</ins></span></a>&nbsp;</li><li><span style="color: rgb(0,0,0);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;">Ben Erdelyi, Senior Account Manager at Budai Media</span>&nbsp;</li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Erik Huberman, CEO &amp; Founder of </span><a href="http://hawkemedia.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Hawke Media</ins></span></a></li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 16px;font-family: Arial;">Kevin Urrutia, Founder of </span><a href="https://voymedia.com/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>Voy Media</ins></span></a>&nbsp;</li><li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Soma Arnold Toth, CEO &amp; Founder of </span><a href="https://recart.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>Recart</ins></span></a></li></ul><p><span style="color: rgb(23,43,77);background-color: transparent;font-size: 11pt;font-family: Arial;">We wanted to host a learning opportunity for all community members and beyond to evolve our understanding and learn new methods that will help us <strong>Scale-up Businesses in 2021</strong>.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 10.5pt;font-family: Arial;">Pull up a seat and listen as we discuss:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  SEO and how it helps you control the brand narrative</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The cost of retaining customers vs. acquiring customers</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Exciting developments with Messenger and other channels in 2021</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The skyrocketing price of ad spend during the rise of ecommerce</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Building a community and getting better lifetime customer value</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What is Your Story?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">As an agency owner, travel luggage merchant, and cleaning company founder (</span><a href="https://www.thebudaimedia.com/podcast/episode/38fa5e04/20-how-to-skyrocket-an-ecommerce-business" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>and a former podcast guest on The Ecom Show</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">), Kevin Urrutia says that SEO is how he is able to find success. Paid Ads can help, but SEO truly puts the power of “<strong>controlling your brand narrative</strong>” in your own hands. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">This goes for Instagram, Google, Youtube, or affiliate bloggers/reviewers too. Put as much content as you can online because people are already searching for your brand, whether you know it or not. Make it easier for them!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Retention is a Theme in 2021</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Allie knows better than most just how important it is to retain customers due to her work at Klaviyo. In 2021 it will be more important than ever to make sure your automations are in place to “make you money overnight.” Got a coffee brand or food product you are selling? Why not send an automated flow after seven days to ask them if they need a refill at 10% OFF?</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You should make your customers feel like more than customers. It costs <strong>7x more to acquire new customers than it does to retain the ones you already have!</strong></span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">More Ways to Engage </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Recart’s CEO, Soma, mentioned some exciting developments happening this year, as the combining of the <strong>Facebook Messenger</strong> and <strong>Instagram DM</strong> platforms along with their potent backend analytics. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">On another note, there are so many new channels to utilize in the coming year, especially for automations, shipping details, and customer service flows, that can be integrated in various ways both on and off your website.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Change the Way You Do Business</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">After the pandemic hit in 2020, Baby Boomers spending online jumped <strong>300%</strong>. Ecommerce is here to stay, and as it gets more competitive, Erik says customer retention grows more important. With ad spend skyrocketing, it is <strong>crucial to focus on merchandising, customer satisfaction, and your business’s foundation</strong>. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Solid companies were able to weather the storm just fine in 2020, while the pandemic crushed lots of bad companies that weren’t set up sustainably. You want people to keep buying with you, so what are you doing to make that happen?</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Convenience and Community</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Our own senior account manager Ben was quick to point out the recurring theme of the webinar. “How can you keep customers coming back for more?”. <strong>Content emails did better than ever</strong> over the last year because, as Allie suggested, people were “inside and bored and willing to read anything.” Ben thinks that building a community has been crucial for email marketing, with some of Budai Media’s most successful clients really thriving with their new content emails.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">He also suggests <strong>utilizing the subscription model</strong>, which all but ensures that customers come back on a monthly basis while using helpful software like Recharge to smooth out the process.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Best in the Industry</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re genuinely proud to call these companies our partners, and we’re excited to see what they have in store for 2021. In the ever-changing, rapidly evolving ecommerce industry, it’s more important than ever to stay on your toes and adapt to the times. Each of our guests gave some solid wisdom for how we can scale up businesses in 2021 and take advantage of the situation rather than just “make do with what we have.”</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Above all, our webinar was a big hit with those that we’re able to RSVP a seat, so we are incredibly excited to promote and organize more in the future!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p><a href="https://en.linkedin.com/in/budaidaney" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel's LinkedIn</span></a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel's Facebook</span></a>&nbsp;</p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Allie from Klaviyo:</strong></span></p><p><a href="https://www.linkedin.com/in/allisonguertin/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Allie's LinkedIn</span></a>&nbsp;</p><p><a href="https://www.klaviyo.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Klaviyo website</span></a>&nbsp;</p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Ben from Budai Media:</strong></span></p><p><a href="https://www.linkedin.com/in/benerdelyi/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ben's LinkedIn</span></a>&nbsp;</p><p><a href="https://www.facebook.com/bendeguzerdelyi" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ben's Facebook</span></a>&nbsp;</p><p><a href="https://www.thebudaimedia.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Budai Media website</span></a>&nbsp;</p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Erik from Hawke Media:</strong></span></p><p><a href="https://www.linkedin.com/in/erikhuberman/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Erik's LinkedIn</span></a>&nbsp;</p><p><a href="http://hawkemedia.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Hawke Media website</span></a>&nbsp;</p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Kevin from Voy Media:</strong></span></p><p><a href="https://www.linkedin.com/in/urrutia/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Kevin's LinkedIn</span></a>&nbsp;</p><p><a href="https://voymedia.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Voy Media website</span></a>&nbsp;</p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Soma from Recart:</strong></span></p><p><a href="https://www.linkedin.com/in/somatoth/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Soma's LinkedIn</span></a>&nbsp;</p><p><a href="https://recart.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Recart website</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#35 How to Explore and Make the Most of Ecommerce Email Marketing in 2021</title>
			<itunes:title>#35 How to Explore and Make the Most of Ecommerce Email Marketing in 2021</itunes:title>
			<pubDate>Thu, 28 Jan 2021 09:00:00 GMT</pubDate>
			<itunes:duration>50:10</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/e1eb1a4e-bde8-4c99-a6b5-f5af94f3862c/media.mp3" length="45127240" type="audio/mpeg"/>
			<guid isPermaLink="false">e1eb1a4e-bde8-4c99-a6b5-f5af94f3862c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/35</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa27</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmktKLj2mVIQOhDYE3pNS21]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>35</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa27.jpg"/>
			<description><![CDATA[<h1>How to Explore and Make the Most of Ecommerce Email Marketing in 2021</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">What’s better than hearing from one <strong>retention marketing</strong> and email expert that founded their own agency? Listening to a discussion between <strong>two of them</strong>!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In our latest episode of The Ecom Show, friends and “friendly competitors” <strong>Mark Milutin</strong> and our host<strong> Daniel Budai</strong> talk about how they employ the newest retention marketing methods to drive results and make their clients happy!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Learn the secrets of both <strong>Bread Loaf</strong> and <strong>Budai Media</strong> in addition to:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Running and <strong>organizing an agency</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The most <strong>valuable assets</strong> a business has</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The importance of <strong>client education</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Building <strong>passionate communities</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How to take Q1 from boring to <strong>exciting</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">To Each Their Own</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">While Budai Media and Bread Loaf essentially operates in the same way, there are plenty of <strong>noteworthy differences</strong>. Bread Loaf has both an American office with an in-house creative studio and a European office in Ukraine. At Budai Media, we have people from every continent collaborating remotely.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Both agencies can agree on how to structure each project, with any given client working with a <strong>specialized copywriter</strong>, designer, account manager, Klaviyo expert, and quality assurance agent.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Data is Everything</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you want to sell your business, you have to ask yourself, “What is your biggest asset”? Most people think it’s the product or the personnel, but really <strong>your subscriber list and your data bring the most value</strong>. People don’t care about your logo or copywriting when they are looking to buy. They just want to know what they are getting with your analytics and all the email addresses, phone numbers, and statistics you have fought so hard to collect.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can never predict platforms like <strong>Facebook </strong>or <strong>Google</strong>, so it makes sense to own your own data! Don’t rely on other websites to collect this data. Email is the best channel for this because it lets you control your platform without having to answer to anyone!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">R.E.S.P.E.C.T</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel and Mark have both worked with demanding clients, and while everyone wants to see good results, sometimes <strong>there are disagreements</strong>. Expectations and boundaries should be set in the beginning, and agencies should position themselves as coaches and collaborators instead of servants. Educating clients is half of the job because it’s up to an agency to convince the client that they know what works and what doesn’t, or else they wouldn’t hire you!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Mark also mentions that if he detects a lack of respect for himself or his team, he will quickly cut ties with a client. <strong>There is no room for this</strong>!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Find the Soul and Build a Community</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Large companies with countless shareholders are at a significant disadvantage, and small businesses are starting to <strong>capitalize on it</strong>. When you start small and organically, you can cultivate a community of people and build trust easier. If you sell wetsuits, create a surfing community. Selling offroading parts? Start a Jeep owners community. There is even a way to monetize this if you want people to join an exclusive club tailored to their passion. </span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You always want that passion and soul to shine through in everything you do and in every channel you use. People are taking notice, and this is undoubtedly set to become a <strong>big trend soon</strong>!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Surviving and Thriving in Q1</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Sure the first three months of the year might feel dreary for some, but this is the time to <strong>innovate</strong>, <strong>test</strong>, and <strong>set the foundation for the year</strong>. Even the slower months can provide value down the line, and it’s up to you to build habits and create a strategy for the entire year ahead.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Work harder earlier, and challenge your customers to create a product launch/promo calendar so you can plan with a purpose! Take the opportunity to learn and innovate while you have time to breathe in January!</span></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:left;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:left;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Mark Milutin:</strong></span></p><p><a href="https://webakebread.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Bread Loaf's website</span></a>&nbsp;</p><p style="text-align:left;"><a href="https://www.markmilutin.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Mark's website</span></a>&nbsp;</p><p><a href="https://www.retention-lab.com/homepage" target="_blank">Retention Lab's website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How to Explore and Make the Most of Ecommerce Email Marketing in 2021</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">What’s better than hearing from one <strong>retention marketing</strong> and email expert that founded their own agency? Listening to a discussion between <strong>two of them</strong>!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In our latest episode of The Ecom Show, friends and “friendly competitors” <strong>Mark Milutin</strong> and our host<strong> Daniel Budai</strong> talk about how they employ the newest retention marketing methods to drive results and make their clients happy!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Learn the secrets of both <strong>Bread Loaf</strong> and <strong>Budai Media</strong> in addition to:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Running and <strong>organizing an agency</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The most <strong>valuable assets</strong> a business has</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The importance of <strong>client education</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Building <strong>passionate communities</strong></span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How to take Q1 from boring to <strong>exciting</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">To Each Their Own</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">While Budai Media and Bread Loaf essentially operates in the same way, there are plenty of <strong>noteworthy differences</strong>. Bread Loaf has both an American office with an in-house creative studio and a European office in Ukraine. At Budai Media, we have people from every continent collaborating remotely.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Both agencies can agree on how to structure each project, with any given client working with a <strong>specialized copywriter</strong>, designer, account manager, Klaviyo expert, and quality assurance agent.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Data is Everything</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you want to sell your business, you have to ask yourself, “What is your biggest asset”? Most people think it’s the product or the personnel, but really <strong>your subscriber list and your data bring the most value</strong>. People don’t care about your logo or copywriting when they are looking to buy. They just want to know what they are getting with your analytics and all the email addresses, phone numbers, and statistics you have fought so hard to collect.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can never predict platforms like <strong>Facebook </strong>or <strong>Google</strong>, so it makes sense to own your own data! Don’t rely on other websites to collect this data. Email is the best channel for this because it lets you control your platform without having to answer to anyone!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">R.E.S.P.E.C.T</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel and Mark have both worked with demanding clients, and while everyone wants to see good results, sometimes <strong>there are disagreements</strong>. Expectations and boundaries should be set in the beginning, and agencies should position themselves as coaches and collaborators instead of servants. Educating clients is half of the job because it’s up to an agency to convince the client that they know what works and what doesn’t, or else they wouldn’t hire you!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Mark also mentions that if he detects a lack of respect for himself or his team, he will quickly cut ties with a client. <strong>There is no room for this</strong>!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Find the Soul and Build a Community</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Large companies with countless shareholders are at a significant disadvantage, and small businesses are starting to <strong>capitalize on it</strong>. When you start small and organically, you can cultivate a community of people and build trust easier. If you sell wetsuits, create a surfing community. Selling offroading parts? Start a Jeep owners community. There is even a way to monetize this if you want people to join an exclusive club tailored to their passion. </span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You always want that passion and soul to shine through in everything you do and in every channel you use. People are taking notice, and this is undoubtedly set to become a <strong>big trend soon</strong>!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Surviving and Thriving in Q1</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Sure the first three months of the year might feel dreary for some, but this is the time to <strong>innovate</strong>, <strong>test</strong>, and <strong>set the foundation for the year</strong>. Even the slower months can provide value down the line, and it’s up to you to build habits and create a strategy for the entire year ahead.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Work harder earlier, and challenge your customers to create a product launch/promo calendar so you can plan with a purpose! Take the opportunity to learn and innovate while you have time to breathe in January!</span></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:left;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:left;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Mark Milutin:</strong></span></p><p><a href="https://webakebread.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Bread Loaf's website</span></a>&nbsp;</p><p style="text-align:left;"><a href="https://www.markmilutin.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Mark's website</span></a>&nbsp;</p><p><a href="https://www.retention-lab.com/homepage" target="_blank">Retention Lab's website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#34 Copywriting: Enticing Copy, Irresistible Offer, and Info Product Takeaway for Ecommerce Stores</title>
			<itunes:title>#34 Copywriting: Enticing Copy, Irresistible Offer, and Info Product Takeaway for Ecommerce Stores</itunes:title>
			<pubDate>Thu, 21 Jan 2021 09:00:00 GMT</pubDate>
			<itunes:duration>50:43</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/7fbb889e-10a8-4b11-b5a8-507afbf5ca8b/media.mp3" length="36048616" type="audio/mpeg"/>
			<guid isPermaLink="false">7fbb889e-10a8-4b11-b5a8-507afbf5ca8b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/34</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa28</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmxd8Tv2wGC25yo7hhpl+J8]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>34</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa28.jpg"/>
			<description><![CDATA[<p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Copywriting is one of the core skills associated with marketing, so naturally, we had to invite one of the <strong>best copywriters we know</strong> to The Ecom Show!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Both our host (and Budai Media’s CEO) Daniel, and this episode’s guest, <strong>Dennis Demori</strong>, got their start in copywriting before evolving their skills and adapting to the changing landscape of marketing.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In addition to being a <strong>fantastic copywriter</strong>, Dennis has mastered the art of promotion, engaging his subscribers, selling courses, building strategies for his clients, and picking up new skills every day!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Skip the episode if you don’t want to hear from <strong>two direct response marketing experts</strong> as they discuss:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The key ingredients to <strong>becoming a great copywriter</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How ecommerce brands can build more tempting offers</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The <strong>magic of preselling</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Thinking like a consultant and picking up skills</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Being patient and <strong>thinking strategically</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Do You Have What it Takes?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s a </span><a href="https://www.thebudaimedia.com/podcast/episode/494533e6/27-perfect-copywriting-formulas-for-your-email-marketing" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>recurring theme on our podcast</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, but just about <strong>every copywriter never imagined becoming a copywriter</strong> until they sort of “fall into it,” as Dennis puts it.  Dennis started several years ago in content writing before shifting his focus to the email marketing realm. He never shied away from asking questions, seeking out mentors, or joining Facebook groups to learn from others. </span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">He suggests reading marketing books before you ever think about copywriting. Having that background is so important in the long run. </span><a href="https://www.amazon.com.br/B-S-Direct-Marketing-Non-Direct-Businesses/dp/1599185016" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>No B.S. Marketing</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> by Dan Kennedy and </span><a href="https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>The 1-Page Marketing Plan</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> by Allan Dib are some of his favorite books to recommend to beginners. </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">How Ecommerce Brands Can Improve</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ecommerce brands have <strong>a lot to learn about marketing</strong>, especially from other industries like SAAS, info products, and coaches. When you have a product like sunglasses, you know what you will get when you order a pair, and you are aware of the competition.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you stop relying only on discounts that destroy your margins and instead become more creative with how you present, bundle, and package your product, you can better stand out from the crowd. <strong>Software and ebooks are more abstract</strong>, so you have to market them as such and do a good job representing the value it can bring to people that buy them!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Preselling 101</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Preselling is “just another word for marketing.” Far too often, ecommerce brands <strong>drop a promotion the day before</strong> or the day of a product release, when it’s too late to do anything. You should think more strategically, at least  30 days ahead, to deliberately promote a product and start selling it before it’s even finished!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Authors and Hollywood directors have <strong>no problem promoting a book or movie years before it ever releases</strong>, so why not do the same for new products in your pipeline? </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Don’t Limit Yourself</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you want to succeed in the long haul as a marketer or even a copywriter, you need to <strong>adjust your mindset</strong>. Many people can write basic copy, and AI is already starting to get the hang of subject lines for emails. If you can position yourself as a consultant and handle more than the writing of an email, you will become priceless to a company. Learn to make a strategy, don’t be afraid to ask tough questions, and collaborate with clients instead of just working for them. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Dennis recommends <strong>studying for at least 30 minutes a day</strong> and get used to picking up skills to bring added value to both you and your customers all the time!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Patience is a Virtue</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">One big mistake most brands make is <strong>rushing a sale</strong>. The experience from beginning to the end of a sales funnel is delicate, and sometimes people need time to do their own research, figure out they have a problem, and actively search for a solution. Copywriters who can figure out what stage of the sales process their audience is in will be best at what they do!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">For those interested in learning from, speaking to, or working with Dennis Demori, you can Google him and find him on most social media channels or his website. Be sure to <strong>subscribe to his email list</strong>, an invaluable source of knowledge for everybody!</span></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:left;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:left;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Dennis Demori:</strong></span></p><p><a href="https://dennisdemori.com/newsletter/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Dennis' Newsletter</span></a>&nbsp;</p><p><a href="https://t.me/joinchat/Tyl1TxfoDhlzuuw3" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Dennis' Telegram Channel</span></a>&nbsp;</p><p><a href="https://www.facebook.com/dennis.demori" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Dennis' Facebook</span></a>&nbsp;</p><p><a href="https://www.instagram.com/dennisdemori/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Dennis' Instagram</span></a>&nbsp;</p><p><a href="https://twitter.com/DennisDemori" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Dennis' Twitter</span></a>&nbsp;</p><p><a href="https://dennisdemori.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Dennis' website</span></a>&nbsp;&nbsp;</p><p><a href="https://gumroad.com/dennisdemori" target="_blank">Dennis' books and courses</a>&nbsp;</p><p><a href="https://forms.gle/mnc8FnDbwcYytyiaA" target="_blank">Work with Dennis</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Copywriting is one of the core skills associated with marketing, so naturally, we had to invite one of the <strong>best copywriters we know</strong> to The Ecom Show!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Both our host (and Budai Media’s CEO) Daniel, and this episode’s guest, <strong>Dennis Demori</strong>, got their start in copywriting before evolving their skills and adapting to the changing landscape of marketing.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In addition to being a <strong>fantastic copywriter</strong>, Dennis has mastered the art of promotion, engaging his subscribers, selling courses, building strategies for his clients, and picking up new skills every day!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Skip the episode if you don’t want to hear from <strong>two direct response marketing experts</strong> as they discuss:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The key ingredients to <strong>becoming a great copywriter</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How ecommerce brands can build more tempting offers</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The <strong>magic of preselling</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Thinking like a consultant and picking up skills</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Being patient and <strong>thinking strategically</strong></span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Do You Have What it Takes?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s a </span><a href="https://www.thebudaimedia.com/podcast/episode/494533e6/27-perfect-copywriting-formulas-for-your-email-marketing" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>recurring theme on our podcast</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, but just about <strong>every copywriter never imagined becoming a copywriter</strong> until they sort of “fall into it,” as Dennis puts it.  Dennis started several years ago in content writing before shifting his focus to the email marketing realm. He never shied away from asking questions, seeking out mentors, or joining Facebook groups to learn from others. </span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">He suggests reading marketing books before you ever think about copywriting. Having that background is so important in the long run. </span><a href="https://www.amazon.com.br/B-S-Direct-Marketing-Non-Direct-Businesses/dp/1599185016" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>No B.S. Marketing</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> by Dan Kennedy and </span><a href="https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>The 1-Page Marketing Plan</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> by Allan Dib are some of his favorite books to recommend to beginners. </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">How Ecommerce Brands Can Improve</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ecommerce brands have <strong>a lot to learn about marketing</strong>, especially from other industries like SAAS, info products, and coaches. When you have a product like sunglasses, you know what you will get when you order a pair, and you are aware of the competition.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you stop relying only on discounts that destroy your margins and instead become more creative with how you present, bundle, and package your product, you can better stand out from the crowd. <strong>Software and ebooks are more abstract</strong>, so you have to market them as such and do a good job representing the value it can bring to people that buy them!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Preselling 101</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Preselling is “just another word for marketing.” Far too often, ecommerce brands <strong>drop a promotion the day before</strong> or the day of a product release, when it’s too late to do anything. You should think more strategically, at least  30 days ahead, to deliberately promote a product and start selling it before it’s even finished!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Authors and Hollywood directors have <strong>no problem promoting a book or movie years before it ever releases</strong>, so why not do the same for new products in your pipeline? </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Don’t Limit Yourself</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you want to succeed in the long haul as a marketer or even a copywriter, you need to <strong>adjust your mindset</strong>. Many people can write basic copy, and AI is already starting to get the hang of subject lines for emails. If you can position yourself as a consultant and handle more than the writing of an email, you will become priceless to a company. Learn to make a strategy, don’t be afraid to ask tough questions, and collaborate with clients instead of just working for them. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Dennis recommends <strong>studying for at least 30 minutes a day</strong> and get used to picking up skills to bring added value to both you and your customers all the time!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Patience is a Virtue</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">One big mistake most brands make is <strong>rushing a sale</strong>. The experience from beginning to the end of a sales funnel is delicate, and sometimes people need time to do their own research, figure out they have a problem, and actively search for a solution. Copywriters who can figure out what stage of the sales process their audience is in will be best at what they do!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">For those interested in learning from, speaking to, or working with Dennis Demori, you can Google him and find him on most social media channels or his website. Be sure to <strong>subscribe to his email list</strong>, an invaluable source of knowledge for everybody!</span></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:left;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:left;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Dennis Demori:</strong></span></p><p><a href="https://dennisdemori.com/newsletter/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Dennis' Newsletter</span></a>&nbsp;</p><p><a href="https://t.me/joinchat/Tyl1TxfoDhlzuuw3" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Dennis' Telegram Channel</span></a>&nbsp;</p><p><a href="https://www.facebook.com/dennis.demori" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Dennis' Facebook</span></a>&nbsp;</p><p><a href="https://www.instagram.com/dennisdemori/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Dennis' Instagram</span></a>&nbsp;</p><p><a href="https://twitter.com/DennisDemori" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Dennis' Twitter</span></a>&nbsp;</p><p><a href="https://dennisdemori.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Dennis' website</span></a>&nbsp;&nbsp;</p><p><a href="https://gumroad.com/dennisdemori" target="_blank">Dennis' books and courses</a>&nbsp;</p><p><a href="https://forms.gle/mnc8FnDbwcYytyiaA" target="_blank">Work with Dennis</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#33 TikTok and Pinterest Marketing: Why You Should Care More About These Channels in 2021</title>
			<itunes:title>#33 TikTok and Pinterest Marketing: Why You Should Care More About These Channels in 2021</itunes:title>
			<pubDate>Thu, 14 Jan 2021 09:00:00 GMT</pubDate>
			<itunes:duration>38:35</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/e49e2333-f94b-448e-bece-2e091c1fc111/media.mp3" length="37422117" type="audio/mpeg"/>
			<guid isPermaLink="false">e49e2333-f94b-448e-bece-2e091c1fc111</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/33</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa29</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jk5o84pEoyAEZI+skqpu3MP]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>33</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa29.jpg"/>
			<description><![CDATA[<h1>TikTok and Pinterest Marketing: Why You Should Care More About These Channels in 2021</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Everyone’s heard of Facebook, Youtube, and Instagram, but are there other lucrative channels your ecommerce business is forgetting?</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In this exciting episode of <strong>The Ecom Show</strong>, our friendly host and Budai Media founder Daniel meets with </span><span style="color: rgb(23,43,77);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Joanna Szewczyk</strong>, a brilliant marketing guru from Poland!</span></p><p style="text-align:justify;"><span style="color: rgb(23,43,77);background-color: transparent;font-size: 11pt;font-family: Arial;">Before leaving her job working in IT at a <strong>big bank in New York City</strong>,  Joanna had plenty of free time in her office and not enough work. She searched for side projects and business ideas before realizing just how promising the Pinterest platform could be in the right hands, and she never looked back.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’ve ever wondered about <strong>alternative ways to promote your brand and drive huge web traffic</strong>, you’ll enjoy hearing Daniel and the CEO &amp; Founder of PinMeApp discuss:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The <strong>difference between social media and search engines</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Who should use <strong>Pinterest</strong>, and how it can drive web traffic</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Going viral on <strong>Tik Tok</strong> and why it’s different than the rest</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The <strong>right </strong>and <strong>wrong </strong>time to worry about conversion rates</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Staying <strong>ahead of the curve</strong> and adapting</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Know the Difference</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">To understand <strong>how Pinterest works</strong>, Joanna says it’s critical to change your understanding of the platform. Pinterest works more like a search engine in the vein of Google or Youtube, with incredible search mechanisms and recommendations. Facebook and Instagram are for people to consume media and promote themselves, while Google only shows you what you search for.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Pinterest combines the best of both social media and search engines</strong>, giving you a feed for those you follow, ads, and recommendations for trending media.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Is it for You?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Most people don’t even consider Pinterest when building their brand, but they might not realize how much potential money and exposure they are missing. Joanna was first inspired to work with Pinterest when she saw a travel blogger earning over 100k a month with affiliate marketing and advertisements thanks to a <strong>robust influx of traffic from Pinterest</strong>. </span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you put in the work and post to the right public boards, you can build a following on Pinterest and <strong>leverage it to whatever service</strong>, <strong>coaching</strong>, or <strong>product </strong>you provide. Joanna also mentions that any business can benefit from Pinterest and Tik Tok accounts to build trust and exposure.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s Easier than Ever</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Building a following on Instagram or Facebook can be frustrating, even with top-notch content and some algorithm luck. To even see your content on Instagram, you have to have a <strong>certain amount of followers already</strong>.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Tik Tok has revolutionized the game</strong> according to Joanna, who had a simple video of her apartment go viral despite only having a few hundred followers. Tik Tok is more democratic and allows most people to follow trends and make their mark no matter their audience, which is great for new brands. </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Forget What You Know About KPIs</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Online marketers are <strong>obsessed with their metrics</strong> like conversion rates and impressions, but Joanna says you have to ditch this way of thinking on Pinterest or Tik Tok. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You don’t “walk through a city looking at billboards and go right to the store once you see something you like”. The same might ring true for Pinterest, which is meant to <strong>introduce you to products and build exposure</strong>. Ultimately the conversion rate cannot be truly counted on, so Pinterest and Tik Tok work best to gain exposure and build an audience.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ready to Adapt</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Marketers also know that you need to be <strong>quick on your feet</strong>. You can have Facebook Ads, or Instagram algorithms figured out, and you’re on top of the world, and the next day it all comes crashing down when they tweak some metrics or codes.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Joanna created her own app, <strong>PinMeApp</strong>, to help people automatically build a massive presence on Pinterest, and for a few years, it worked well.  Now Pinterest has excluded third-party apps like hers, so she has morphed her business into a <strong>Pinterest Management firm</strong> that offers courses for those wanting to learn her secrets of the trade.</span></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:left;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:left;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Joanna Szewczyk:</strong></span></p><p style="text-align:left;"><a href="https://www.facebook.com/joanna.szewczyk9000" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Joanna's Facebook</span></a>&nbsp;</p><p><a href="https://pinmeapp.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Joanna's Pinterest firm</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>TikTok and Pinterest Marketing: Why You Should Care More About These Channels in 2021</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Everyone’s heard of Facebook, Youtube, and Instagram, but are there other lucrative channels your ecommerce business is forgetting?</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In this exciting episode of <strong>The Ecom Show</strong>, our friendly host and Budai Media founder Daniel meets with </span><span style="color: rgb(23,43,77);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Joanna Szewczyk</strong>, a brilliant marketing guru from Poland!</span></p><p style="text-align:justify;"><span style="color: rgb(23,43,77);background-color: transparent;font-size: 11pt;font-family: Arial;">Before leaving her job working in IT at a <strong>big bank in New York City</strong>,  Joanna had plenty of free time in her office and not enough work. She searched for side projects and business ideas before realizing just how promising the Pinterest platform could be in the right hands, and she never looked back.</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’ve ever wondered about <strong>alternative ways to promote your brand and drive huge web traffic</strong>, you’ll enjoy hearing Daniel and the CEO &amp; Founder of PinMeApp discuss:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The <strong>difference between social media and search engines</strong></span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Who should use <strong>Pinterest</strong>, and how it can drive web traffic</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Going viral on <strong>Tik Tok</strong> and why it’s different than the rest</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The <strong>right </strong>and <strong>wrong </strong>time to worry about conversion rates</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Staying <strong>ahead of the curve</strong> and adapting</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Know the Difference</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">To understand <strong>how Pinterest works</strong>, Joanna says it’s critical to change your understanding of the platform. Pinterest works more like a search engine in the vein of Google or Youtube, with incredible search mechanisms and recommendations. Facebook and Instagram are for people to consume media and promote themselves, while Google only shows you what you search for.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Pinterest combines the best of both social media and search engines</strong>, giving you a feed for those you follow, ads, and recommendations for trending media.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Is it for You?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Most people don’t even consider Pinterest when building their brand, but they might not realize how much potential money and exposure they are missing. Joanna was first inspired to work with Pinterest when she saw a travel blogger earning over 100k a month with affiliate marketing and advertisements thanks to a <strong>robust influx of traffic from Pinterest</strong>. </span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you put in the work and post to the right public boards, you can build a following on Pinterest and <strong>leverage it to whatever service</strong>, <strong>coaching</strong>, or <strong>product </strong>you provide. Joanna also mentions that any business can benefit from Pinterest and Tik Tok accounts to build trust and exposure.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s Easier than Ever</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Building a following on Instagram or Facebook can be frustrating, even with top-notch content and some algorithm luck. To even see your content on Instagram, you have to have a <strong>certain amount of followers already</strong>.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Tik Tok has revolutionized the game</strong> according to Joanna, who had a simple video of her apartment go viral despite only having a few hundred followers. Tik Tok is more democratic and allows most people to follow trends and make their mark no matter their audience, which is great for new brands. </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Forget What You Know About KPIs</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Online marketers are <strong>obsessed with their metrics</strong> like conversion rates and impressions, but Joanna says you have to ditch this way of thinking on Pinterest or Tik Tok. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You don’t “walk through a city looking at billboards and go right to the store once you see something you like”. The same might ring true for Pinterest, which is meant to <strong>introduce you to products and build exposure</strong>. Ultimately the conversion rate cannot be truly counted on, so Pinterest and Tik Tok work best to gain exposure and build an audience.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ready to Adapt</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Marketers also know that you need to be <strong>quick on your feet</strong>. You can have Facebook Ads, or Instagram algorithms figured out, and you’re on top of the world, and the next day it all comes crashing down when they tweak some metrics or codes.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Joanna created her own app, <strong>PinMeApp</strong>, to help people automatically build a massive presence on Pinterest, and for a few years, it worked well.  Now Pinterest has excluded third-party apps like hers, so she has morphed her business into a <strong>Pinterest Management firm</strong> that offers courses for those wanting to learn her secrets of the trade.</span></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:left;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:left;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Joanna Szewczyk:</strong></span></p><p style="text-align:left;"><a href="https://www.facebook.com/joanna.szewczyk9000" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Joanna's Facebook</span></a>&nbsp;</p><p><a href="https://pinmeapp.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Joanna's Pinterest firm</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#32 How to Build an Elite Team of 50+ Ecommerce Marketers</title>
			<itunes:title>#32 How to Build an Elite Team of 50+ Ecommerce Marketers</itunes:title>
			<pubDate>Thu, 07 Jan 2021 09:00:00 GMT</pubDate>
			<itunes:duration>49:43</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/5555c632-5ad3-4e25-87a3-df18922eb9f4/media.mp3" length="46774818" type="audio/mpeg"/>
			<guid isPermaLink="false">5555c632-5ad3-4e25-87a3-df18922eb9f4</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/32</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa2a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jm0875dIjb3kqyazErgqJpK]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>32</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa2a.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">How to Build an Elite Team of 50+ Ecommerce Marketers</span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In this episode of <strong>The Ecom Show</strong>,</span> <span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel reconnects with <strong>Bostjan Belingar</strong>, a <strong>fellow agency owner</strong> and <strong>master of email marketing</strong>!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Not only is Bostjan a great mind to pick when it comes to <strong>retention marketing</strong> and growing a successful agency…</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel and Bostjan are good friends and former flatmates at the Hustle House since meeting at a <strong>Klaviyo Conference</strong> in Boston a few years back, and now they are “<strong>friendly competitors</strong>.”</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’d like to learn from the respective founders of <strong>Budai Media</strong> and <strong>Hustler Marketing</strong> about how to grow a successful marketing agency of your own, listen in and hear these successful business minds speak about:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Knowing when to build a team</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Where to find the right people</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Creating an efficient hiring system</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Building a healthy work culture and limiting employee turnover</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Questions to ask yourself when you own your own company</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Is it for You?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Both Bostjan and Daniel hardly expected to start their own agencies back when they both got their start as copywriters. They wrote and learned from mentors before feeling the need to take on additional team members to lighten the workload. Before Bostjan knew it, he had 10-15 people working for him and over <strong>60 people currently employed</strong> at Hustler Marketing.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">At a certain point, you have to choose between <strong>scaling up</strong> and <strong>building a company</strong> or charging more money and becoming a highly paid specialist that works alone. Creating an agency is a lot of work, but it pays off in the long run if you are patient enough to wait.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">In Search of Talent</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">After initially recruiting his first hires through Facebook and Instagram, Bostjan moved on to Upwork, where he found limited success. The quality of people on there was all over the place. Linkedin Hiring became his new best friend, and now his appointed “Head of Culture” uses it for <strong>every hire they make</strong>.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Linkedin Hiring</strong> is relatively cheap, and it lets you filter by country, experience, and more when looking for the perfect candidate. It doesn’t hurt to have a handy hiring/HR consultant to help guide you through interviews and the hiring process!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What’s Your Hiring Process?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Bostjan wisely says that “<strong>the quality of your work and employees is directly proportional to the quality of your hiring process</strong>.” You should leave emotion out of it, and don’t show up to an interview without any questions for your potential hire thought out already.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You should implement a <strong>funnel system</strong> and enter candidates into an excel spreadsheet. Ask them questions before you ever speak to them, make them take a competency test, and meet with the 5-10 best candidates that make it that far.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Keep Your Team Happy</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It isn’t enough to <strong>hire the right people</strong>… You want to keep the right people working with you too! Talk to your employees, give them great feedback, see what your team thinks of each other with 360 feedback sessions, and develop a way to keep track of team morale and satisfaction if you can. </span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You should also find a way to track data like hires, resignations, employee turnover, and any other stat you can think of to make your company more efficient. Bostjan even employs a therapist to <strong>run workshops</strong> and help his team cope better during the week, which is quite revolutionary in this day and age. </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What is Important to You?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>most important thing</strong> you can do as a business owner is to keep your goals and your dreams in sight at all times. Would you rather make a modest sum of money each month while working 25 hours a week, or make much more but have no free time and no weekends off?</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Bostjan is happy to offer <strong>equity to his employees</strong> as long as he stays the majority owner. He prioritizes growth over money in his pockets because he is playing the long game. It isn’t all about revenue after all! It’s also essential to </span><a href="https://www.thebudaimedia.com/podcast/episode/26865db1/18-winning-mindset-to-stay-motivated-long-term-as-a-business-owner" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>keep that winning mindset to stay motivated long-term with your business</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Most businesses fail, so take pride in what you are doing, work with the right people, and enjoy what you do. If you can’t enjoy what you do, find something you like to do better!</span></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Bostjan Belingar:</strong></span></p><p style="text-align:start;"><a href="https://www.hustlermarketing.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Bostjan's website</span></a>&nbsp;</p><p style="text-align:start;"><a href="https://www.linkedin.com/in/bostjan-belingar-96aa3a102/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Bostjan's LinkedIn</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">How to Build an Elite Team of 50+ Ecommerce Marketers</span></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In this episode of <strong>The Ecom Show</strong>,</span> <span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel reconnects with <strong>Bostjan Belingar</strong>, a <strong>fellow agency owner</strong> and <strong>master of email marketing</strong>!</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Not only is Bostjan a great mind to pick when it comes to <strong>retention marketing</strong> and growing a successful agency…</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel and Bostjan are good friends and former flatmates at the Hustle House since meeting at a <strong>Klaviyo Conference</strong> in Boston a few years back, and now they are “<strong>friendly competitors</strong>.”</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you’d like to learn from the respective founders of <strong>Budai Media</strong> and <strong>Hustler Marketing</strong> about how to grow a successful marketing agency of your own, listen in and hear these successful business minds speak about:</span></p><p style="text-align:justify;"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Knowing when to build a team</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Where to find the right people</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Creating an efficient hiring system</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Building a healthy work culture and limiting employee turnover</span><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Questions to ask yourself when you own your own company</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Is it for You?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Both Bostjan and Daniel hardly expected to start their own agencies back when they both got their start as copywriters. They wrote and learned from mentors before feeling the need to take on additional team members to lighten the workload. Before Bostjan knew it, he had 10-15 people working for him and over <strong>60 people currently employed</strong> at Hustler Marketing.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">At a certain point, you have to choose between <strong>scaling up</strong> and <strong>building a company</strong> or charging more money and becoming a highly paid specialist that works alone. Creating an agency is a lot of work, but it pays off in the long run if you are patient enough to wait.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">In Search of Talent</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">After initially recruiting his first hires through Facebook and Instagram, Bostjan moved on to Upwork, where he found limited success. The quality of people on there was all over the place. Linkedin Hiring became his new best friend, and now his appointed “Head of Culture” uses it for <strong>every hire they make</strong>.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Linkedin Hiring</strong> is relatively cheap, and it lets you filter by country, experience, and more when looking for the perfect candidate. It doesn’t hurt to have a handy hiring/HR consultant to help guide you through interviews and the hiring process!</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What’s Your Hiring Process?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Bostjan wisely says that “<strong>the quality of your work and employees is directly proportional to the quality of your hiring process</strong>.” You should leave emotion out of it, and don’t show up to an interview without any questions for your potential hire thought out already.</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You should implement a <strong>funnel system</strong> and enter candidates into an excel spreadsheet. Ask them questions before you ever speak to them, make them take a competency test, and meet with the 5-10 best candidates that make it that far.</span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Keep Your Team Happy</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It isn’t enough to <strong>hire the right people</strong>… You want to keep the right people working with you too! Talk to your employees, give them great feedback, see what your team thinks of each other with 360 feedback sessions, and develop a way to keep track of team morale and satisfaction if you can. </span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You should also find a way to track data like hires, resignations, employee turnover, and any other stat you can think of to make your company more efficient. Bostjan even employs a therapist to <strong>run workshops</strong> and help his team cope better during the week, which is quite revolutionary in this day and age. </span></p><h2 style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What is Important to You?</span></h2><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>most important thing</strong> you can do as a business owner is to keep your goals and your dreams in sight at all times. Would you rather make a modest sum of money each month while working 25 hours a week, or make much more but have no free time and no weekends off?</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Bostjan is happy to offer <strong>equity to his employees</strong> as long as he stays the majority owner. He prioritizes growth over money in his pockets because he is playing the long game. It isn’t all about revenue after all! It’s also essential to </span><a href="https://www.thebudaimedia.com/podcast/episode/26865db1/18-winning-mindset-to-stay-motivated-long-term-as-a-business-owner" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>keep that winning mindset to stay motivated long-term with your business</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">!</span></p><p style="text-align:justify;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Most businesses fail, so take pride in what you are doing, work with the right people, and enjoy what you do. If you can’t enjoy what you do, find something you like to do better!</span></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Bostjan Belingar:</strong></span></p><p style="text-align:start;"><a href="https://www.hustlermarketing.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Bostjan's website</span></a>&nbsp;</p><p style="text-align:start;"><a href="https://www.linkedin.com/in/bostjan-belingar-96aa3a102/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Bostjan's LinkedIn</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#31 Everything You Need To Know About Video In Ecommerce</title>
			<itunes:title>#31 Everything You Need To Know About Video In Ecommerce</itunes:title>
			<pubDate>Thu, 31 Dec 2020 09:00:00 GMT</pubDate>
			<itunes:duration>46:02</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/329d604d-1cc5-4284-a36d-75a5aaa23dc2/media.mp3" length="40460374" type="audio/mpeg"/>
			<guid isPermaLink="false">329d604d-1cc5-4284-a36d-75a5aaa23dc2</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/31</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa2b</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jn96yZoYjzFusMJmgkQ+NyN]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>31</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa2b.jpg"/>
			<description><![CDATA[<h1>Everything You Need To Know About Video In Ecommerce</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’ve touched on it before in a previous episode, but video creation for ecommerce is just too important to ignore!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In this episode of The Ecom Show, we’re honored to welcome <strong>Allan Glanfield</strong> from Canada, an accomplished video marketing strategist at Bellwether X.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you take a look at their </span><a href="https://bellwetherx.com" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>website</ins></span></a><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">, you’ll see impressive visuals, engaging content, and top-notch music to go with it as it becomes increasingly more apparent that these guys are damn good at what they do!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Sit in as Daniel and Allan discuss what it takes to <strong>craft a story and everything you need to know about video in ecommerce</strong> in addition to:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The importance of storytelling</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Evolution of video advertising</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The right time to start thinking about videos for your business</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How to get started in the video marketing world</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Subtle differences and helpful hacks for creatives in Q4</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s All About the Story</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We </span><a href="https://www.thebudaimedia.com/podcast/episode/395445c9/28-how-to-create-high-converting-ecommerce-videos-for-different-channels" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>heard it from our good friend Ian Garlic</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> a few weeks back, and Allan drives the point home this time. You can have the best equipment and actors, but <strong>if your product and your story aren’t good you won’t succeed</strong> even with the best in the business. It can even be frustrating when a simple concept out-performs a “million-dollar idea,” but that's the nature of the trade!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Don’t get caught up in the best technology. Just learn lightning basics, help people learn about the product so they can make an informed decision, and above all else, tell a compelling story!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The Times are Changing</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Back in the day, a room full of writers would painstakingly develop a winning idea for a television commercial, with one shot to make it work. These days, it makes more sense to <strong>create lots of videos</strong> and test them to see what performs best.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You could even argue that the conventional advertisement has been completely replaced by “viral videos,” unboxing videos, customer video testimonials, and simple videos. People also think these videos are only suitable for social media, but you can find them on <strong>landing pages</strong>, <strong>product pages</strong>, and even <strong>email flows post-purchase</strong>!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Are You Ready?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">People often wonder when they should start thinking about creating engaging video content or hiring someone to do it for them. Allans says that you should worry about that right out of the gates! <strong>It’s never too early to start thinking about content</strong>, and without beautiful images, captivating videos, and other content, your website will be just an unremarkable framework!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You actually save yourself a headache in the long run if you map out your creatives early on, even if you have a tight budget to start.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Breaking Into the Industry</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Video marketing gurus come from <strong>all different backgrounds</strong>, so there’s no wrong way to get going if you think it might be your calling! Allan mentioned that comedians make for great writers, and having a sense of humor is a must if you want to create compelling advertisements that move people to action!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can also start as a videographer or photographer like Allan and build up years of experience learning strategy, marketing, data analytics, and the other <strong>essential aspects of media buying</strong>, but it takes time.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Q4 vs. Rest of Year</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Surprisingly, the story takes a back seat this time of year to more <strong>concise, simple product-focused videos</strong>. It’s buying and gifting season, so people are more worried about seeing a product and learning about it and less about the brand it comes from.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s also important to <strong>capture attention in the first few seconds of a video </strong>because there is lots of competition during November and December. Use nifty camera angles, engage the audience directly with gestures, and make sure you get some eyes on that video you’ve worked so hard to create!</span></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Allan Glanfield:</strong></span></p><p style="text-align:start;"><a href="https://bellwetherx.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Bellwether X website</span></a></p><p style="text-align:start;"><a href="https://www.instagram.com/bellwetherx/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Bellwether X Instagram</span></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Everything You Need To Know About Video In Ecommerce</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We’ve touched on it before in a previous episode, but video creation for ecommerce is just too important to ignore!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In this episode of The Ecom Show, we’re honored to welcome <strong>Allan Glanfield</strong> from Canada, an accomplished video marketing strategist at Bellwether X.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you take a look at their </span><a href="https://bellwetherx.com" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>website</ins></span></a><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">, you’ll see impressive visuals, engaging content, and top-notch music to go with it as it becomes increasingly more apparent that these guys are damn good at what they do!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Sit in as Daniel and Allan discuss what it takes to <strong>craft a story and everything you need to know about video in ecommerce</strong> in addition to:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The importance of storytelling</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Evolution of video advertising</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The right time to start thinking about videos for your business</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How to get started in the video marketing world</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Subtle differences and helpful hacks for creatives in Q4</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s All About the Story</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We </span><a href="https://www.thebudaimedia.com/podcast/episode/395445c9/28-how-to-create-high-converting-ecommerce-videos-for-different-channels" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 11pt;font-family: Arial;"><ins>heard it from our good friend Ian Garlic</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> a few weeks back, and Allan drives the point home this time. You can have the best equipment and actors, but <strong>if your product and your story aren’t good you won’t succeed</strong> even with the best in the business. It can even be frustrating when a simple concept out-performs a “million-dollar idea,” but that's the nature of the trade!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Don’t get caught up in the best technology. Just learn lightning basics, help people learn about the product so they can make an informed decision, and above all else, tell a compelling story!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The Times are Changing</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Back in the day, a room full of writers would painstakingly develop a winning idea for a television commercial, with one shot to make it work. These days, it makes more sense to <strong>create lots of videos</strong> and test them to see what performs best.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You could even argue that the conventional advertisement has been completely replaced by “viral videos,” unboxing videos, customer video testimonials, and simple videos. People also think these videos are only suitable for social media, but you can find them on <strong>landing pages</strong>, <strong>product pages</strong>, and even <strong>email flows post-purchase</strong>!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Are You Ready?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">People often wonder when they should start thinking about creating engaging video content or hiring someone to do it for them. Allans says that you should worry about that right out of the gates! <strong>It’s never too early to start thinking about content</strong>, and without beautiful images, captivating videos, and other content, your website will be just an unremarkable framework!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You actually save yourself a headache in the long run if you map out your creatives early on, even if you have a tight budget to start.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Breaking Into the Industry</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Video marketing gurus come from <strong>all different backgrounds</strong>, so there’s no wrong way to get going if you think it might be your calling! Allan mentioned that comedians make for great writers, and having a sense of humor is a must if you want to create compelling advertisements that move people to action!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can also start as a videographer or photographer like Allan and build up years of experience learning strategy, marketing, data analytics, and the other <strong>essential aspects of media buying</strong>, but it takes time.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Q4 vs. Rest of Year</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Surprisingly, the story takes a back seat this time of year to more <strong>concise, simple product-focused videos</strong>. It’s buying and gifting season, so people are more worried about seeing a product and learning about it and less about the brand it comes from.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s also important to <strong>capture attention in the first few seconds of a video </strong>because there is lots of competition during November and December. Use nifty camera angles, engage the audience directly with gestures, and make sure you get some eyes on that video you’ve worked so hard to create!</span></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Allan Glanfield:</strong></span></p><p style="text-align:start;"><a href="https://bellwetherx.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Bellwether X website</span></a></p><p style="text-align:start;"><a href="https://www.instagram.com/bellwetherx/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Bellwether X Instagram</span></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#30 How to Retain the Customers you Acquired in 2020</title>
			<itunes:title>#30 How to Retain the Customers you Acquired in 2020</itunes:title>
			<pubDate>Thu, 24 Dec 2020 09:00:00 GMT</pubDate>
			<itunes:duration>45:08</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/04ab35f0-2d74-45c8-88e7-e786bb1b4286/media.mp3" length="35242586" type="audio/mpeg"/>
			<guid isPermaLink="false">04ab35f0-2d74-45c8-88e7-e786bb1b4286</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/30</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa2c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlCK2NVQgQJjeg29VI5dOkT]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>30</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa2c.jpg"/>
			<description><![CDATA[<h1>How to Retain the Customers you Acquired in 2020</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In this episode, Budai Media’s founder Daniel hosts a round table discussion for Budai Media’s 30th Episode of The Ecom Show, featuring some of the <strong>titans of marketing</strong>, including one of our own account managers and some former podcast guests too! Take a listen and hear from some of the best minds in the industry like:</span></p><ul><li><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><strong>Ben Erdelyi</strong>, Senior Account Manager at Budai Media</span></li><li><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><strong>Charlie Lawrance</strong>, Founder &amp; CEO of </span><a href="https://www.geckosquared.co.uk/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><ins>Gecko Squared</ins></span></a></li><li><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><strong>Fiona Stevens</strong>, Head Of Marketing at </span><a href="https://loyaltylion.com/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><ins>LoyaltyLion</ins></span></a></li><li><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><strong>Martina Cronin</strong>, Agency Partnerships Manager at </span><a href="https://www.octaneai.com/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><ins>Octane AI</ins></span></a></li><li><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><strong>Mihail Stoychev</strong>, Founder &amp; CEO at </span><a href="https://smsbump.com/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><ins>SMSBump</ins></span></a></li></ul><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 10.5pt;font-family: Arial;">Join up and take part in a <strong>Retention Marketing Panel</strong> and learn about:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How this year’s Q4 was <strong>different from any other year</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Most and least <strong>successful ecommerce niches of 2020</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  What <strong>ecommerce trends</strong> to expect in 2021</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Tips for <strong>retaining customers</strong> next year</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  What’s next for these<strong> incredible companies</strong>?</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">One of a Kind Year</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Everyone can agree that this year’s Q4 was the strangest in recent memory, with a pandemic affecting the ecommerce landscape. <strong>Black Friday and holiday sales started much earlier</strong>, and brick-and-mortar businesses focused on building an online presence.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Facebook Ads became much more competitive, and people mainly opted to stick with companies they were familiar with rather than jump at the best discounts. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Thrivers and Survivors</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Due to the year’s volatility, companies have had to adapt or risk falling by the wayside. The niches that performed the best this year were <strong>childcare products, household items, health and wellness gear, art/hobby supplies, and home appliances</strong>. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Food, consumables, and skincare products also did quite well this year, but one noteworthy casualty of COVID was the outdoor gear/survivalist industry, which has fallen on hard times. Major companies also took some time to <strong>worry less about sales</strong> and more about their community building and audience engagement!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What’s Happening Next Year?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Aside from obvious developments in 2021, like the subscription model’s continued growth and success, there are some other <strong>trends </strong>you can bank on. Fiona and Martina both agree that the focus on the customer journey will increase, with <strong>personalized messages</strong> and <strong>heavy segmentation</strong> to engage the right people.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Charlie mentioned that Facebook ads would become a lot <strong>less expensive next year </strong>due to becoming a lot more difficult to use! The way Facebook Pixel captures data will shift drastically, so ad agencies are scrambling to get their back-end analytics figured out to brace for the coming changes.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Answering the Biggest Question...</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The reason we rounded up this group of experts was to figure out and share the best ways to keep our hard-earned customers in 2021, and the answers did not disappoint! Ben mentioned that delivering on expectations and promises like shipping times and refund policies was critical if you want to <strong>keep your customers long-term</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Engaging with customers</strong> and asking them what they are looking for or sending them useful content was another helpful tip shared by Mihail. Charlie mentioned cross-selling, upselling, and syncing ads with email campaigns to build brand unity, while Martina kept stressing the importance of personalization. Fiona brought up an interesting point that <strong>being authentic practicing what you preach will attract people who believe in the same causes</strong>.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Cutting Edge Ideas From Our Partners</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Each of the five companies involved has big things in store for their customers in 2021, like Budai Media’s new CRO service, for instance. SMSBump and Octane AI will work on their products and improve their integration with other apps. At the same time, Loyalty Lion has an eye on <strong>building a more comprehensive data analytics system to further help their clients</strong>. Charlie and Gecko Squared are hard at work focusing on in-house creative production and DIY training programs for brands seeking to run their own Facebook ads. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re leaving the <strong>gift of wisdom</strong> and experience under your tree this Christmas, so don’t forget to unwrap it!</span></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How to Retain the Customers you Acquired in 2020</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In this episode, Budai Media’s founder Daniel hosts a round table discussion for Budai Media’s 30th Episode of The Ecom Show, featuring some of the <strong>titans of marketing</strong>, including one of our own account managers and some former podcast guests too! Take a listen and hear from some of the best minds in the industry like:</span></p><ul><li><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><strong>Ben Erdelyi</strong>, Senior Account Manager at Budai Media</span></li><li><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><strong>Charlie Lawrance</strong>, Founder &amp; CEO of </span><a href="https://www.geckosquared.co.uk/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><ins>Gecko Squared</ins></span></a></li><li><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><strong>Fiona Stevens</strong>, Head Of Marketing at </span><a href="https://loyaltylion.com/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><ins>LoyaltyLion</ins></span></a></li><li><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><strong>Martina Cronin</strong>, Agency Partnerships Manager at </span><a href="https://www.octaneai.com/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><ins>Octane AI</ins></span></a></li><li><span style="color: rgb(36,35,35);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><strong>Mihail Stoychev</strong>, Founder &amp; CEO at </span><a href="https://smsbump.com/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 10.5pt;font-family: Arial;"><ins>SMSBump</ins></span></a></li></ul><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 10.5pt;font-family: Arial;">Join up and take part in a <strong>Retention Marketing Panel</strong> and learn about:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How this year’s Q4 was <strong>different from any other year</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Most and least <strong>successful ecommerce niches of 2020</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  What <strong>ecommerce trends</strong> to expect in 2021</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Tips for <strong>retaining customers</strong> next year</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  What’s next for these<strong> incredible companies</strong>?</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">One of a Kind Year</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Everyone can agree that this year’s Q4 was the strangest in recent memory, with a pandemic affecting the ecommerce landscape. <strong>Black Friday and holiday sales started much earlier</strong>, and brick-and-mortar businesses focused on building an online presence.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Facebook Ads became much more competitive, and people mainly opted to stick with companies they were familiar with rather than jump at the best discounts. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Thrivers and Survivors</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Due to the year’s volatility, companies have had to adapt or risk falling by the wayside. The niches that performed the best this year were <strong>childcare products, household items, health and wellness gear, art/hobby supplies, and home appliances</strong>. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Food, consumables, and skincare products also did quite well this year, but one noteworthy casualty of COVID was the outdoor gear/survivalist industry, which has fallen on hard times. Major companies also took some time to <strong>worry less about sales</strong> and more about their community building and audience engagement!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What’s Happening Next Year?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Aside from obvious developments in 2021, like the subscription model’s continued growth and success, there are some other <strong>trends </strong>you can bank on. Fiona and Martina both agree that the focus on the customer journey will increase, with <strong>personalized messages</strong> and <strong>heavy segmentation</strong> to engage the right people.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Charlie mentioned that Facebook ads would become a lot <strong>less expensive next year </strong>due to becoming a lot more difficult to use! The way Facebook Pixel captures data will shift drastically, so ad agencies are scrambling to get their back-end analytics figured out to brace for the coming changes.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Answering the Biggest Question...</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The reason we rounded up this group of experts was to figure out and share the best ways to keep our hard-earned customers in 2021, and the answers did not disappoint! Ben mentioned that delivering on expectations and promises like shipping times and refund policies was critical if you want to <strong>keep your customers long-term</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Engaging with customers</strong> and asking them what they are looking for or sending them useful content was another helpful tip shared by Mihail. Charlie mentioned cross-selling, upselling, and syncing ads with email campaigns to build brand unity, while Martina kept stressing the importance of personalization. Fiona brought up an interesting point that <strong>being authentic practicing what you preach will attract people who believe in the same causes</strong>.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Cutting Edge Ideas From Our Partners</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Each of the five companies involved has big things in store for their customers in 2021, like Budai Media’s new CRO service, for instance. SMSBump and Octane AI will work on their products and improve their integration with other apps. At the same time, Loyalty Lion has an eye on <strong>building a more comprehensive data analytics system to further help their clients</strong>. Charlie and Gecko Squared are hard at work focusing on in-house creative production and DIY training programs for brands seeking to run their own Facebook ads. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We’re leaving the <strong>gift of wisdom</strong> and experience under your tree this Christmas, so don’t forget to unwrap it!</span></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#29 How Successful Dropshipping Companies Grow in the Long Term</title>
			<itunes:title>#29 How Successful Dropshipping Companies Grow in the Long Term</itunes:title>
			<pubDate>Thu, 17 Dec 2020 09:00:00 GMT</pubDate>
			<itunes:duration>39:49</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/12435e45-a49c-41a4-ab1c-229680fd60f6/media.mp3" length="39803877" type="audio/mpeg"/>
			<guid isPermaLink="false">12435e45-a49c-41a4-ab1c-229680fd60f6</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/29</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa2d</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkh6eEzVim+DG85qaMyOHyV]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>29</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa2d.jpg"/>
			<description><![CDATA[<h1>How Succesful Dropshipping Companies Grow in the Long Term</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Anyone can start a dropshipping store online</strong>, but it’s becoming increasingly difficult to stand out in a highly-saturated industry these days…</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Which is where our next guest on <strong>The Ecom Show</strong>, <strong>Joseph Ianni</strong>, comes in!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Joseph is a podcaster extraordinaire from Canada, and a brand ambassador for one of Budai Media’s partners, <strong>Debutify</strong>. Debutify touts itself as the world’s best free Shopify theme, but it’s so much more than that!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Joseph and The Ecom Show’s host Daniel sit down and discuss what it takes to succeed in ecommerce these days along with:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The perks of <strong>using Debutify</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How important it is to <strong>build a community</strong> in any niche/business</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The ever-changing world of Podcasting</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Is Dropshipping dead?</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Long-term goals for dropshippers</strong></span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Debutify = Game Changer</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Debutify is much more than a template, essentially allowing busy ecommerce store owners to focus their attention on marketing while they handle the <strong>conversion rates</strong>. With 28 add-ons and counting, it’s constantly adding more helpful tools to convert better and make more money.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Joseph mentioned that aside from the friendly <strong>free trial</strong> that you can test right now, there are multiple plans, with the most basic costing $19 a month. The highest tier plan gives subscribers access to product research for winning items, a community to bounce ideas off, and a mentor to help you evolve!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Community Building 101</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Whether you are crafting <strong>customized email campaigns</strong> or launching your podcast, Joseph says you need to <strong>cultivate your community</strong>. The best podcasts and brands have in-jokes, community discourse, and audience engagement to let people know they are part of the process.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Aside from that, people in ecommerce and dropshipping come from <strong>all different backgrounds</strong> with even more personal interests, so it’s up to us to figure out our specific audiences and learn how to talk to them.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">How Podcasting has Changed</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Joseph always enjoyed <strong>video game podcasts</strong>, but he never imagined that his love of video games would catapult him towards his true passion: hosting his own podcasts!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Since he first got started several years ago, the landscape in podcasting has changed dramatically. It was once seen as an extension of radio and only audio-centric, but now there are podcast videos, and it has become more mainstream in general. His own podcast for Debutify, </span><a href="https://debutify.com/podcast" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Ecomonics</strong></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">is a fantastic resource for aspiring ecommerce business owners, with knowledgeable guests (like our very own founder Daniel) covering various topics!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Dropshipping is Alive and Well</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">“Is dropshipping still alive?” The answer is an emphatic <strong>YES</strong>. According to Joseph, the only thing that has changed is that dropshipping is more saturated with a lot more competition now, which is why it pays to have services like Debutify on your side.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can still compete these days, but you need to evolve with the industry and <strong>do a better job than your competitors</strong>. He says that nothing really dies. Radio never died despite what others believe, it just adapted and evolved, and that is precisely what we are seeing from dropshipping now.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Life After Dropshipping</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">From everyone Joseph and Daniel have spoken to, it seems that no one ever wants to stay a dropshipper for the rest of their life. Some get burnt-out, some go on to <strong>open marketing agencies</strong> to capitalize on their self-taught skills, and some opt to start ecommerce brands with their own products. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Most people just dropship to raise some capital for future endeavors, while others like to kick back, automate, and travel the world while the money comes in each month! The point is that you can <strong>learn lots from dropshipping and ecommerce</strong>, even if becoming a merchant isn’t your endgame!</span></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a>&nbsp;</p><p><strong>Follow Joseph Ianni:</strong></p><p><a href="https://www.linkedin.com/in/joseph-ianni-22459364?originalSubdomain=ca" target="_blank">Joseph's LinkedIn</a>&nbsp;</p><p><a href="https://debutify.com/podcast" target="_blank">Joseph's podcast</a>&nbsp;</p><p><a href="https://debutify.com/" target="_blank">Joseph's website (Debutify)</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How Succesful Dropshipping Companies Grow in the Long Term</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Anyone can start a dropshipping store online</strong>, but it’s becoming increasingly difficult to stand out in a highly-saturated industry these days…</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Which is where our next guest on <strong>The Ecom Show</strong>, <strong>Joseph Ianni</strong>, comes in!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Joseph is a podcaster extraordinaire from Canada, and a brand ambassador for one of Budai Media’s partners, <strong>Debutify</strong>. Debutify touts itself as the world’s best free Shopify theme, but it’s so much more than that!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Joseph and The Ecom Show’s host Daniel sit down and discuss what it takes to succeed in ecommerce these days along with:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The perks of <strong>using Debutify</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How important it is to <strong>build a community</strong> in any niche/business</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The ever-changing world of Podcasting</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Is Dropshipping dead?</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Long-term goals for dropshippers</strong></span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Debutify = Game Changer</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Debutify is much more than a template, essentially allowing busy ecommerce store owners to focus their attention on marketing while they handle the <strong>conversion rates</strong>. With 28 add-ons and counting, it’s constantly adding more helpful tools to convert better and make more money.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Joseph mentioned that aside from the friendly <strong>free trial</strong> that you can test right now, there are multiple plans, with the most basic costing $19 a month. The highest tier plan gives subscribers access to product research for winning items, a community to bounce ideas off, and a mentor to help you evolve!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Community Building 101</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Whether you are crafting <strong>customized email campaigns</strong> or launching your podcast, Joseph says you need to <strong>cultivate your community</strong>. The best podcasts and brands have in-jokes, community discourse, and audience engagement to let people know they are part of the process.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Aside from that, people in ecommerce and dropshipping come from <strong>all different backgrounds</strong> with even more personal interests, so it’s up to us to figure out our specific audiences and learn how to talk to them.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">How Podcasting has Changed</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Joseph always enjoyed <strong>video game podcasts</strong>, but he never imagined that his love of video games would catapult him towards his true passion: hosting his own podcasts!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Since he first got started several years ago, the landscape in podcasting has changed dramatically. It was once seen as an extension of radio and only audio-centric, but now there are podcast videos, and it has become more mainstream in general. His own podcast for Debutify, </span><a href="https://debutify.com/podcast" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Ecomonics</strong></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">is a fantastic resource for aspiring ecommerce business owners, with knowledgeable guests (like our very own founder Daniel) covering various topics!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Dropshipping is Alive and Well</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">“Is dropshipping still alive?” The answer is an emphatic <strong>YES</strong>. According to Joseph, the only thing that has changed is that dropshipping is more saturated with a lot more competition now, which is why it pays to have services like Debutify on your side.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can still compete these days, but you need to evolve with the industry and <strong>do a better job than your competitors</strong>. He says that nothing really dies. Radio never died despite what others believe, it just adapted and evolved, and that is precisely what we are seeing from dropshipping now.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Life After Dropshipping</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">From everyone Joseph and Daniel have spoken to, it seems that no one ever wants to stay a dropshipper for the rest of their life. Some get burnt-out, some go on to <strong>open marketing agencies</strong> to capitalize on their self-taught skills, and some opt to start ecommerce brands with their own products. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Most people just dropship to raise some capital for future endeavors, while others like to kick back, automate, and travel the world while the money comes in each month! The point is that you can <strong>learn lots from dropshipping and ecommerce</strong>, even if becoming a merchant isn’t your endgame!</span></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a>&nbsp;</p><p><strong>Follow Joseph Ianni:</strong></p><p><a href="https://www.linkedin.com/in/joseph-ianni-22459364?originalSubdomain=ca" target="_blank">Joseph's LinkedIn</a>&nbsp;</p><p><a href="https://debutify.com/podcast" target="_blank">Joseph's podcast</a>&nbsp;</p><p><a href="https://debutify.com/" target="_blank">Joseph's website (Debutify)</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#28 How to Create High-Converting Ecommerce Videos For Different Channels</title>
			<itunes:title>#28 How to Create High-Converting Ecommerce Videos For Different Channels</itunes:title>
			<pubDate>Thu, 10 Dec 2020 09:00:00 GMT</pubDate>
			<itunes:duration>35:47</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/4e9f2dd1-d05e-4ae1-b941-56e90f804610/media.mp3" length="36387305" type="audio/mpeg"/>
			<guid isPermaLink="false">4e9f2dd1-d05e-4ae1-b941-56e90f804610</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/28</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa2e</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlU/nZeioW/qPoLQOcBfxQC]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>28</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa2e.jpg"/>
			<description><![CDATA[<h1>How to Create High-Converting Ecommerce Videos For Different Channels</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">There are many ways to <strong>engage your audience</strong> and build enthusiasm for your brand, but nothing comes close to <strong>videos</strong>!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It doesn’t matter the <strong>audience</strong>, <strong>channel</strong>, or <strong>product</strong>, our next guest on The Ecom Show, <strong>Ian Garlic</strong>, can figure out a way to make a <strong>high-converting marketing video</strong> for anything!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">This video guru from Florida has launched several websites (like </span><a href="https://authenticweb.marketing/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>AuthenticWEB.media</strong></span></a><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">  and </span><a href="https://www.storycrews.com/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Storycrews.com</strong></span></a><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">), and worked with some of the biggest names in marketing, with no sign of slowing down!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Take a seat and listen in with <strong>Budai Media</strong> founder, Daniel, and master “storyteller” Ian to learn about:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Why videos are the most engaging form of marketing</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Hiring and working with video creators.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ The formula for great video ads</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Knowing the different video ad channels</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Q4 advice, tips for beginners, and inspiration </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">A Picture Tells a Thousand Words…</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Even a short video contains hundreds of captured images, and some even say that one minute of video is as good as well <strong>over a million words</strong>. While great copywriting or audio can do the trick, video is still the king (until we have 3D hologram marketing, that is!).</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">According to Ian, color, sounds, movement, and voices all trigger a different part of our brains, and that’s why video remains the most efficient way to tell a story.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Video Creators vs. Videographers </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ian is quick to distinguish between the two terms, noting that videographers can only do their job if they are handed a script, storyboard, and a whole bunch of information. If you are looking to take your agency to the next level, you need a videographer with a <strong>marketing background</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ian has seen some of the most captivating and visually pleasing videos from others, but if it doesn’t call you to do something or buy something, it isn’t doing its job! The world’s best novelist might struggle to write <strong>excellent sales copy</strong> for the same reason, so no matter who you hire or work with, it’s crucial to get someone with a knack for marketing.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Creating the Perfect Video Ad</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Despite what we’ve heard, <strong>the script is not the most essential part of a video</strong>. Ian claims plenty of effective ads don’t have a script, like “man on the street” interview videos or Apple’s famous iPod and iPhone commercials that have no dialogue in them at all.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Instead, the format and the storyboard are critical elements of a great ad. Still, <strong>the ability to tell a story is the single most crucial part of making a high-converting video</strong>. They are the most engaging way to work the algorithms on Facebook or Instagram, and they are much better at keeping attention than any other form of advertising!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Intention vs. Attention</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Not all video channels are the same, according to Ian. For instance, Facebook and Instagram are attention-based, designed to <strong>capture your attention while doing other things</strong>, and reel you in to begin your customer journey. Linkedin or Youtube is more intention-based for people aware of their problem and actively searching for a way to remedy their situation.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Knowing who you are talking to and making videos for them will help you choose the right video length, marketing channel, and format for <strong>maxim success</strong>!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Tricks of the Trade and More</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ian wants to remind people interested in learning the trade <strong>not to stress buying the best camera on the market</strong>. Learn proper lighting, sound, and basics before you get that new camera. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It also pays to <strong>study marketing</strong>, read books, and think like a marketer. For example, in this Q4, people feel isolated more than ever, and he recommends creating hyper-personalized videos for certain buyers or customers to help them feel connected. It will cheer people up and increase conversions!</span></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span><br><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a><br><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Ian:</strong></span><br><a href="https://www.youtube.com/channel/UC4msckj-Thz1qLpYejgMXlg" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Ian's YouTube channel</span></a> <br><a href="https://www.linkedin.com/in/iangarlic/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Ian's LinkedIn</span></a><br><a href="https://authenticweb.marketing/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>Authenticweb.marketing</ins></span></a> <br><a href="https://storycrews.com/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>Storycrews.com</ins></span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How to Create High-Converting Ecommerce Videos For Different Channels</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">There are many ways to <strong>engage your audience</strong> and build enthusiasm for your brand, but nothing comes close to <strong>videos</strong>!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It doesn’t matter the <strong>audience</strong>, <strong>channel</strong>, or <strong>product</strong>, our next guest on The Ecom Show, <strong>Ian Garlic</strong>, can figure out a way to make a <strong>high-converting marketing video</strong> for anything!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">This video guru from Florida has launched several websites (like </span><a href="https://authenticweb.marketing/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>AuthenticWEB.media</strong></span></a><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">  and </span><a href="https://www.storycrews.com/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Storycrews.com</strong></span></a><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">), and worked with some of the biggest names in marketing, with no sign of slowing down!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Take a seat and listen in with <strong>Budai Media</strong> founder, Daniel, and master “storyteller” Ian to learn about:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Why videos are the most engaging form of marketing</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ Hiring and working with video creators.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ The formula for great video ads</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Knowing the different video ad channels</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Q4 advice, tips for beginners, and inspiration </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">A Picture Tells a Thousand Words…</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Even a short video contains hundreds of captured images, and some even say that one minute of video is as good as well <strong>over a million words</strong>. While great copywriting or audio can do the trick, video is still the king (until we have 3D hologram marketing, that is!).</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">According to Ian, color, sounds, movement, and voices all trigger a different part of our brains, and that’s why video remains the most efficient way to tell a story.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Video Creators vs. Videographers </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ian is quick to distinguish between the two terms, noting that videographers can only do their job if they are handed a script, storyboard, and a whole bunch of information. If you are looking to take your agency to the next level, you need a videographer with a <strong>marketing background</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ian has seen some of the most captivating and visually pleasing videos from others, but if it doesn’t call you to do something or buy something, it isn’t doing its job! The world’s best novelist might struggle to write <strong>excellent sales copy</strong> for the same reason, so no matter who you hire or work with, it’s crucial to get someone with a knack for marketing.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Creating the Perfect Video Ad</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Despite what we’ve heard, <strong>the script is not the most essential part of a video</strong>. Ian claims plenty of effective ads don’t have a script, like “man on the street” interview videos or Apple’s famous iPod and iPhone commercials that have no dialogue in them at all.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Instead, the format and the storyboard are critical elements of a great ad. Still, <strong>the ability to tell a story is the single most crucial part of making a high-converting video</strong>. They are the most engaging way to work the algorithms on Facebook or Instagram, and they are much better at keeping attention than any other form of advertising!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Intention vs. Attention</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Not all video channels are the same, according to Ian. For instance, Facebook and Instagram are attention-based, designed to <strong>capture your attention while doing other things</strong>, and reel you in to begin your customer journey. Linkedin or Youtube is more intention-based for people aware of their problem and actively searching for a way to remedy their situation.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Knowing who you are talking to and making videos for them will help you choose the right video length, marketing channel, and format for <strong>maxim success</strong>!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Tricks of the Trade and More</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ian wants to remind people interested in learning the trade <strong>not to stress buying the best camera on the market</strong>. Learn proper lighting, sound, and basics before you get that new camera. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It also pays to <strong>study marketing</strong>, read books, and think like a marketer. For example, in this Q4, people feel isolated more than ever, and he recommends creating hyper-personalized videos for certain buyers or customers to help them feel connected. It will cheer people up and increase conversions!</span></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span><br><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a><br><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Ian:</strong></span><br><a href="https://www.youtube.com/channel/UC4msckj-Thz1qLpYejgMXlg" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Ian's YouTube channel</span></a> <br><a href="https://www.linkedin.com/in/iangarlic/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Ian's LinkedIn</span></a><br><a href="https://authenticweb.marketing/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>Authenticweb.marketing</ins></span></a> <br><a href="https://storycrews.com/" target="_self"><span style="color: rgb(17,85,204);background-color: rgb(255,255,255);font-size: 16px;font-family: Arial;"><ins>Storycrews.com</ins></span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#27 Perfect Copywriting Formulas for Your Email Marketing</title>
			<itunes:title>#27 Perfect Copywriting Formulas for Your Email Marketing</itunes:title>
			<pubDate>Thu, 03 Dec 2020 09:00:00 GMT</pubDate>
			<itunes:duration>35:25</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/4ceb715b-3fbc-44e6-a450-2f1e686cac0c/media.mp3" length="33095575" type="audio/mpeg"/>
			<guid isPermaLink="false">4ceb715b-3fbc-44e6-a450-2f1e686cac0c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/27</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa2f</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jn3x1ltkw6E9ey3NwOv5cEy]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>27</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa2f.jpg"/>
			<description><![CDATA[<h1>Perfect Copywriting Formulas for Your Email Marketing</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">For this episode of our podcast, <strong>The Ecom Show</strong>, we’re focusing on one of the essential cornerstones of great marketing... copywriting!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">This week we’ve got the privilege of speaking with one of our own all-star copywriters at Budai Media, <strong>Nick Marshall</strong> from Bournemouth, England!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From teacher to content writer, and then journalist to copywriter, Nick has plenty to share with aspiring writers. And ecommerce business owners alike. He likes to focus more on <strong>marketing psychology</strong> and how people behave in groups to get great results and perfect his craft. </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Have a listen as Budai Media’s founder, <strong>Daniel</strong>, and self-proclaimed “behavior economist” Nick discuss:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How to <strong>get started</strong> as a copywriter</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  AI and <strong>copywriting automation</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Tried and <strong>true templates</strong> vs. <strong>experimentation </strong>and <strong>creativity</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Who should <strong>hire a copywriter</strong>?</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Great resources for understanding how to <strong>write compelling copy</strong></span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Where to Begin</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ten years ago, Nick had no idea what copywriting even truly was. He didn’t know any of the overused abbreviations like CTA or what a <strong>sales funnel</strong> was! </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">People often misunderstand what it means to be a copywriter, and there is no correct way to set yourself up to become one. Nick spent most of his professional career as a journalist and a <strong>content creator</strong>, which he says often involves presenting information “as clearly as possible.” As a copywriter, he’s learned to shift his focus to evoking an action or response, whether it be a sale or a page visit.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Humans vs. Machines</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">There’s plenty of careers being automated in this day and age, but Nick says that “creativity is the last great advantage we have.” For example, automated software algorithms programmed to scan and replicate content can sometimes strike gold, especially with things like email subject lines. But they will never <strong>understand the deeper context</strong>, according to Daniel, or create something unique and original.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">In a career where you’re supposed to connect on a <strong>human level</strong> with your audience, it feels like copywriter’s jobs are safe for now!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Learn the Rules to Break the Rules</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Nick has read <strong>plenty of books</strong>, taken courses, listened to lectures, but he thinks this will only take you so far. To be a true copywriter, you need to venture off on your own and experiment. If you do what is statistically proven to work every time, you might lose your audience’s attention!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It pays to break the rules once and a while. So long as you stick to the brand’s character and voice, there is truly <strong>no limit to what you can do as a copywriter</strong> or advertiser. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Get Yourself a Copywriter If...</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">People often think they can <strong>write websites or email copy themselves</strong> and are surprised when their conversion rates are awful. It can be hard to relinquish your brand and enlist others to help serve as the “custodian of the brand,” as Nick puts it, but if you have a 5-star restaurant and your menu is riddled with spelling mistakes, will anyone actually take you seriously?</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you manage to have the budget for a copywriter, the product pages and basic email flows are a <strong>top priority</strong>! Leave it to a professional, and don’t assume copywriting is easy, just like you wouldn’t assume graphic design or coding is easy.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Top Resources for Copywriters</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Nick thinks it’s best to have 2-3 resources you check every day, and even if you learn something, you always have to go back and rehash it every so often. He recommends sites like:</span><br></p><ul><li><a href="https://copyhackers.com/" target="_blank">Copy Hackers</a>&nbsp;</li><li><a href="https://www.verygoodcopy.com/" target="_blank">Very Good Copy</a>&nbsp;</li><li><a href="https://marketingexamples.com/" target="_blank">Marketing Examples</a>&nbsp;</li><li><a href="https://have-a-word.com/" target="_blank">Have a Word</a>&nbsp;</li><li><a href="https://gameofconversions.com/" target="_blank">Game of Conversions</a>&nbsp;</li><li><a href="https://davetrott.co.uk/" target="_blank">DaveTrott</a> <br></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The best thing Nick recommends is simply to <strong>become more aware of the copy all around you</strong>. You’re bombarded by advertisements each and every day, and Nick believes you can even learn something by sifting through your spam inbox and picking apart the worst emails you can find!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We try to focus on a <strong>different aspect of ecommerce</strong> and advertising each week, and there is no denying how valuable copywriters like Nick are in this industry!</span></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Nick:</strong></span></p><p><a href="https://www.facebook.com/profile.php?id=100009936037986" target="_blank">Nick's Facebook</a>&nbsp;</p><p><a href="mailto:nick_sxm@yahoo.com" target="_blank">Nick's email </a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Perfect Copywriting Formulas for Your Email Marketing</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">For this episode of our podcast, <strong>The Ecom Show</strong>, we’re focusing on one of the essential cornerstones of great marketing... copywriting!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">This week we’ve got the privilege of speaking with one of our own all-star copywriters at Budai Media, <strong>Nick Marshall</strong> from Bournemouth, England!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From teacher to content writer, and then journalist to copywriter, Nick has plenty to share with aspiring writers. And ecommerce business owners alike. He likes to focus more on <strong>marketing psychology</strong> and how people behave in groups to get great results and perfect his craft. </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Have a listen as Budai Media’s founder, <strong>Daniel</strong>, and self-proclaimed “behavior economist” Nick discuss:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How to <strong>get started</strong> as a copywriter</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  AI and <strong>copywriting automation</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Tried and <strong>true templates</strong> vs. <strong>experimentation </strong>and <strong>creativity</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Who should <strong>hire a copywriter</strong>?</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Great resources for understanding how to <strong>write compelling copy</strong></span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Where to Begin</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ten years ago, Nick had no idea what copywriting even truly was. He didn’t know any of the overused abbreviations like CTA or what a <strong>sales funnel</strong> was! </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">People often misunderstand what it means to be a copywriter, and there is no correct way to set yourself up to become one. Nick spent most of his professional career as a journalist and a <strong>content creator</strong>, which he says often involves presenting information “as clearly as possible.” As a copywriter, he’s learned to shift his focus to evoking an action or response, whether it be a sale or a page visit.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Humans vs. Machines</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">There’s plenty of careers being automated in this day and age, but Nick says that “creativity is the last great advantage we have.” For example, automated software algorithms programmed to scan and replicate content can sometimes strike gold, especially with things like email subject lines. But they will never <strong>understand the deeper context</strong>, according to Daniel, or create something unique and original.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">In a career where you’re supposed to connect on a <strong>human level</strong> with your audience, it feels like copywriter’s jobs are safe for now!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Learn the Rules to Break the Rules</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Nick has read <strong>plenty of books</strong>, taken courses, listened to lectures, but he thinks this will only take you so far. To be a true copywriter, you need to venture off on your own and experiment. If you do what is statistically proven to work every time, you might lose your audience’s attention!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It pays to break the rules once and a while. So long as you stick to the brand’s character and voice, there is truly <strong>no limit to what you can do as a copywriter</strong> or advertiser. </span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Get Yourself a Copywriter If...</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">People often think they can <strong>write websites or email copy themselves</strong> and are surprised when their conversion rates are awful. It can be hard to relinquish your brand and enlist others to help serve as the “custodian of the brand,” as Nick puts it, but if you have a 5-star restaurant and your menu is riddled with spelling mistakes, will anyone actually take you seriously?</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you manage to have the budget for a copywriter, the product pages and basic email flows are a <strong>top priority</strong>! Leave it to a professional, and don’t assume copywriting is easy, just like you wouldn’t assume graphic design or coding is easy.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Top Resources for Copywriters</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Nick thinks it’s best to have 2-3 resources you check every day, and even if you learn something, you always have to go back and rehash it every so often. He recommends sites like:</span><br></p><ul><li><a href="https://copyhackers.com/" target="_blank">Copy Hackers</a>&nbsp;</li><li><a href="https://www.verygoodcopy.com/" target="_blank">Very Good Copy</a>&nbsp;</li><li><a href="https://marketingexamples.com/" target="_blank">Marketing Examples</a>&nbsp;</li><li><a href="https://have-a-word.com/" target="_blank">Have a Word</a>&nbsp;</li><li><a href="https://gameofconversions.com/" target="_blank">Game of Conversions</a>&nbsp;</li><li><a href="https://davetrott.co.uk/" target="_blank">DaveTrott</a> <br></li></ul><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The best thing Nick recommends is simply to <strong>become more aware of the copy all around you</strong>. You’re bombarded by advertisements each and every day, and Nick believes you can even learn something by sifting through your spam inbox and picking apart the worst emails you can find!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">We try to focus on a <strong>different aspect of ecommerce</strong> and advertising each week, and there is no denying how valuable copywriters like Nick are in this industry!</span></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Nick:</strong></span></p><p><a href="https://www.facebook.com/profile.php?id=100009936037986" target="_blank">Nick's Facebook</a>&nbsp;</p><p><a href="mailto:nick_sxm@yahoo.com" target="_blank">Nick's email </a><br>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#26 How has Facebook Advertising Changed During COVID and Further Through Q4</title>
			<itunes:title>#26 How has Facebook Advertising Changed During COVID and Further Through Q4</itunes:title>
			<pubDate>Thu, 26 Nov 2020 11:00:00 GMT</pubDate>
			<itunes:duration>30:56</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/aa4c1832-7822-42c1-bf1b-bddc4c7e756d/media.mp3" length="28541781" type="audio/mpeg"/>
			<guid isPermaLink="false">aa4c1832-7822-42c1-bf1b-bddc4c7e756d</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/26</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa30</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlVmyrwR0lZWNkL8U8+67q3]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>26</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa30.jpg"/>
			<description><![CDATA[<h1>How has Facebook Advertising Changed During COVID and Further Through Q4</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">At The Budai Media, we specialize in retention marketing, but on this episode of The Ecom Show, we get a chance to sit down with an expert in <strong>customer acquisition</strong>!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Just in time for <strong>Black Friday</strong>, we’ve got the scoop from Arthur Freydin, the CEO and Owner of <strong>BASIC Creative</strong>. This impressive Facebook &amp; Instagram Ad agency offers ROI Driven Social Media Advertising for ecommerce brands, with <strong>in-house creatives</strong> for their clients and comprehensive ad strategies to scale them up.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Take a seat and have a listen while The Budai Media founder Daniel and this week’s podcast guest Arthur take on lots of topics and answer your questions about:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How to cope with Facebook Ad shutdowns and account bans</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Latest trends for Creatives</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  What niches are perfect for Facebook and Instagrams Ads and which ones aren’t</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Tools, apps, and automation for ad creation</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Social media advertisements in Q4</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Know the Difference</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Don’t fret if you’ve ever had your Facebook Ads account shutdown. “It’s practically a right of passage” <strong>for ad agencies</strong>, according to Arthur! It’s essential to understand the distinction between having your account shut down vs. banned, with the latter of the two far more severe (and harder to come back from).</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Regardless of what happens, it’s normally Facebook’s mistake 9/10 times, and there is a way to reinstate your account in most instances. Facebook’s customer service is not very helpful or responsive, but there are <strong>ways around even an account ban</strong> (if Facebook doesn’t like your company, business model, or product).</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Creating the Perfect Creative</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s part of Arthur and his company’s job to stay ahead of the <strong>latest trends in creatives</strong>, and he notes that in 2020 video ads have taken a back seat to static images and GIFs. He mentions that 2020 has been a very dynamic year, with new trends surfacing each month. Between the elections in the US and the COVID-19 pandemic, different brands have thrived and suffered at different times of the year depending on lockdowns, shutdowns, and other current events.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>key takeaway</strong> is that every brand has different things that work for them, so it’s important to test everything!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Is Social Media Advertising Right for You?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s really not for everyone, and Arthur will be the first to tell you that certain stuff simply <strong>won’t work on Facebook</strong>, like CBD oil or firearms. Even if your product doesn’t violate Facebook’s terms, you will find that heavily commoditized items won’t ever perform well on Facebook because these sorts of ads work differently than Google Ads.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">On Instagram or Facebook, you disrupt the scrolling experience, so you have to keep it visually appealing and relative. <strong>Food</strong>, <strong>supplements</strong>, <strong>subscription boxes</strong>, and <strong>fashion</strong>; all of these things do quite well!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The best tools for ad creation</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">On the <strong>ad-running side</strong>, Arthur prefers to keep it simple. You can’t truly automate ads because the ever-changing Facebook algorithm is unforgiving. There are a few tools you can use, but Facebook normally buys them out and adds them to their backend anyway.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">On the <strong>creative side</strong>, BASIC Creative uses tools like Canva, Photoshop, Adobe Premiere Pro, and VideoLeap. He even lets us in on the secret that all you need is a dependable phone and great lighting to get high-quality photos and videos for your creatives!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Crushing in in Q4: Advice from the Experts</span></h2><p style="text-align:start;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Arthur isn’t shy about giving his advice for Q4; it’s the most crucial time of the year for him and his team too!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The most important principle he preaches is: <strong>Stay Agile</strong>. Things are constantly changing throughout the year, and even more so during Q4, so you have to be alert and ready to switch it up at a moment’s notice. Pre-approve your ads ahead of time, don’t ever increase or decrease spending by more than 30% in one day, spend according to your previous day’s revenue, and stay flexible with </span></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Arthur:</strong></span></p><p><a href="mailto:arthur@basiccreative.co" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Arthur's email</span></a></p><p><a href="https://www.basiccreative.co/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">BASIC Creative's website</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How has Facebook Advertising Changed During COVID and Further Through Q4</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">At The Budai Media, we specialize in retention marketing, but on this episode of The Ecom Show, we get a chance to sit down with an expert in <strong>customer acquisition</strong>!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Just in time for <strong>Black Friday</strong>, we’ve got the scoop from Arthur Freydin, the CEO and Owner of <strong>BASIC Creative</strong>. This impressive Facebook &amp; Instagram Ad agency offers ROI Driven Social Media Advertising for ecommerce brands, with <strong>in-house creatives</strong> for their clients and comprehensive ad strategies to scale them up.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Take a seat and have a listen while The Budai Media founder Daniel and this week’s podcast guest Arthur take on lots of topics and answer your questions about:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How to cope with Facebook Ad shutdowns and account bans</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Latest trends for Creatives</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  What niches are perfect for Facebook and Instagrams Ads and which ones aren’t</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Tools, apps, and automation for ad creation</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Social media advertisements in Q4</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Know the Difference</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Don’t fret if you’ve ever had your Facebook Ads account shutdown. “It’s practically a right of passage” <strong>for ad agencies</strong>, according to Arthur! It’s essential to understand the distinction between having your account shut down vs. banned, with the latter of the two far more severe (and harder to come back from).</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Regardless of what happens, it’s normally Facebook’s mistake 9/10 times, and there is a way to reinstate your account in most instances. Facebook’s customer service is not very helpful or responsive, but there are <strong>ways around even an account ban</strong> (if Facebook doesn’t like your company, business model, or product).</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Creating the Perfect Creative</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s part of Arthur and his company’s job to stay ahead of the <strong>latest trends in creatives</strong>, and he notes that in 2020 video ads have taken a back seat to static images and GIFs. He mentions that 2020 has been a very dynamic year, with new trends surfacing each month. Between the elections in the US and the COVID-19 pandemic, different brands have thrived and suffered at different times of the year depending on lockdowns, shutdowns, and other current events.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>key takeaway</strong> is that every brand has different things that work for them, so it’s important to test everything!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Is Social Media Advertising Right for You?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It’s really not for everyone, and Arthur will be the first to tell you that certain stuff simply <strong>won’t work on Facebook</strong>, like CBD oil or firearms. Even if your product doesn’t violate Facebook’s terms, you will find that heavily commoditized items won’t ever perform well on Facebook because these sorts of ads work differently than Google Ads.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">On Instagram or Facebook, you disrupt the scrolling experience, so you have to keep it visually appealing and relative. <strong>Food</strong>, <strong>supplements</strong>, <strong>subscription boxes</strong>, and <strong>fashion</strong>; all of these things do quite well!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The best tools for ad creation</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">On the <strong>ad-running side</strong>, Arthur prefers to keep it simple. You can’t truly automate ads because the ever-changing Facebook algorithm is unforgiving. There are a few tools you can use, but Facebook normally buys them out and adds them to their backend anyway.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">On the <strong>creative side</strong>, BASIC Creative uses tools like Canva, Photoshop, Adobe Premiere Pro, and VideoLeap. He even lets us in on the secret that all you need is a dependable phone and great lighting to get high-quality photos and videos for your creatives!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Crushing in in Q4: Advice from the Experts</span></h2><p style="text-align:start;"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Arthur isn’t shy about giving his advice for Q4; it’s the most crucial time of the year for him and his team too!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The most important principle he preaches is: <strong>Stay Agile</strong>. Things are constantly changing throughout the year, and even more so during Q4, so you have to be alert and ready to switch it up at a moment’s notice. Pre-approve your ads ahead of time, don’t ever increase or decrease spending by more than 30% in one day, spend according to your previous day’s revenue, and stay flexible with </span></p><p style="text-align:left;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Arthur:</strong></span></p><p><a href="mailto:arthur@basiccreative.co" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Arthur's email</span></a></p><p><a href="https://www.basiccreative.co/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">BASIC Creative's website</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#25 Why Website Conversion Optimization Is The Hidden Gem Of Ecommerce</title>
			<itunes:title>#25 Why Website Conversion Optimization Is The Hidden Gem Of Ecommerce</itunes:title>
			<pubDate>Thu, 19 Nov 2020 09:00:00 GMT</pubDate>
			<itunes:duration>39:58</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/9434541a-7920-47e2-82b8-f0b3abb7f971/media.mp3" length="37880901" type="audio/mpeg"/>
			<guid isPermaLink="false">9434541a-7920-47e2-82b8-f0b3abb7f971</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/25</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa31</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkwsFrIkelbN9ZWQ7TRC719]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>25</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa31.jpg"/>
			<description><![CDATA[<h1>Why Website Conversion Optimization Is The Hidden Gem Of Ecommerce</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">For this week’s podcast episode, we’re joined by <strong>Conversion Rate Optimization</strong> expert <strong>Justin Christianson</strong> from Texas, who’s been in the digital marketing realm for over 20 years! </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Now he’s a bestselling author and co-founder of his own agency, <strong>Conversion Fanatics</strong>. Despite only offering CRO as a service for the last seven years, he’s truly seen everything there is to see with regards to ecommerce. </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Sit down and listen in to learn about the biggest mistakes business owners make with their websites, so you can skip the suffering and <strong>find your own success</strong> much quicker and much easier!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">You can gain insight into:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The best tools and <strong>apps for CRO</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Qualitative </strong>vs. <strong>Quantitative </strong>approach to Conversion Rate Optimization </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Last-minute <strong>CRO tips</strong> for a successful Q4</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The <strong>best ways to set up your Shopify store</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Avoiding gimmicks</strong>, listening to the customers, and thinking long term</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Tools of the Trade</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Everyone has their preferences, but Justin has been in the game a lot longer than most. Over the years, he’s preferred to use Convert.com as his <strong>primary diagnostic tool</strong>. Google Optimize doesn’t play so nicely with Shopify, so he appreciates Convert.com’s data and its arsenal of tools.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">As far as apps go, Justin thinks simplicity is critical. If he had the time, he would custom code his own programs to avoid the pitfalls of popular apps that overcomplicate things. <strong>Too many apps</strong> can crash a site or do more damage than good, but he does mention that Justuno and Klaivyo are two notable exceptions everyone should use.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">One Size Does Not Fit All</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you own a brand making six-figures annually, you shouldn’t be deep-diving into the data just yet; there simply isn’t enough to study early on! Justin recommends <strong>taking a qualitative approach</strong> early on instead, focusing more on the customer experience. Listening to your customers can be the most valuable thing you ever do. Exit polls, surveys, and heat maps are your best friends!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you are making seven or eight figures per year, you can start thinking about optimizing your website to bring up conversion rates and <strong>increase your Average Order Value</strong>. CRO is only effective for brands with lots of traffic and over 300 orders per month, the bare minimum to start taking a quantitative approach.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">CRO Tips for Q4</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Simply put, <strong>CRO is not like any other form of marketing</strong>. Buyer behavior and buyer experiences change drastically in Q4, so Justin says you can throw everything you know out of the window. Your best bet is to make sure your site is ready to take on heavy traffic, help it run smoothly, and trust in the process. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Justin also notes that if you want to <strong>build trust</strong>, don’t try to make a quick buck with gimmicks or “grey hat” tricks. Customers will be scared off by fake countdown timers and lies about product scarcity.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Simplicity is Better</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Justin stresses<strong> the importance of simplicity</strong>, opting to use powerful imagery rather than wordy texts. When people ask him what the best Shopify theme is, he says the free one you get right out of the box, of course!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel and Justin also mention that <strong>the product page is the most important part of your store</strong>, and it’s where brand owners tend to lose most of their traffic. Since most ecommerce shoppers are browsing on mobile, you really only have six inches of screen to impress them, so don’t waste space with credit card logos, security icons, or other unhelpful items.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Think Long Term</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Conversion Fanatics won’t even work with shortsighted ecommerce owners hellbent on making a quick buck. He rolls his eyes when he sees countdown timers or overused discounts being offered. It’s not easy to see the big picture, but your business will benefit from it if you can<strong> think long-term</strong>. Be patient, trust your product, and above all else, listen to your customers!</span></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Justin:</strong></span></p><p style="text-align:start;"><a href="https://onespotsocial.com/justinchristianson" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Justin's Social Media</span></a>&nbsp;</p><p style="text-align:start;"><a href="https://conversionfanatics.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Justin's website</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Why Website Conversion Optimization Is The Hidden Gem Of Ecommerce</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">For this week’s podcast episode, we’re joined by <strong>Conversion Rate Optimization</strong> expert <strong>Justin Christianson</strong> from Texas, who’s been in the digital marketing realm for over 20 years! </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Now he’s a bestselling author and co-founder of his own agency, <strong>Conversion Fanatics</strong>. Despite only offering CRO as a service for the last seven years, he’s truly seen everything there is to see with regards to ecommerce. </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Sit down and listen in to learn about the biggest mistakes business owners make with their websites, so you can skip the suffering and <strong>find your own success</strong> much quicker and much easier!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">You can gain insight into:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The best tools and <strong>apps for CRO</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Qualitative </strong>vs. <strong>Quantitative </strong>approach to Conversion Rate Optimization </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Last-minute <strong>CRO tips</strong> for a successful Q4</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The <strong>best ways to set up your Shopify store</strong></span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Avoiding gimmicks</strong>, listening to the customers, and thinking long term</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Tools of the Trade</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Everyone has their preferences, but Justin has been in the game a lot longer than most. Over the years, he’s preferred to use Convert.com as his <strong>primary diagnostic tool</strong>. Google Optimize doesn’t play so nicely with Shopify, so he appreciates Convert.com’s data and its arsenal of tools.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">As far as apps go, Justin thinks simplicity is critical. If he had the time, he would custom code his own programs to avoid the pitfalls of popular apps that overcomplicate things. <strong>Too many apps</strong> can crash a site or do more damage than good, but he does mention that Justuno and Klaivyo are two notable exceptions everyone should use.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">One Size Does Not Fit All</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you own a brand making six-figures annually, you shouldn’t be deep-diving into the data just yet; there simply isn’t enough to study early on! Justin recommends <strong>taking a qualitative approach</strong> early on instead, focusing more on the customer experience. Listening to your customers can be the most valuable thing you ever do. Exit polls, surveys, and heat maps are your best friends!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you are making seven or eight figures per year, you can start thinking about optimizing your website to bring up conversion rates and <strong>increase your Average Order Value</strong>. CRO is only effective for brands with lots of traffic and over 300 orders per month, the bare minimum to start taking a quantitative approach.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">CRO Tips for Q4</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Simply put, <strong>CRO is not like any other form of marketing</strong>. Buyer behavior and buyer experiences change drastically in Q4, so Justin says you can throw everything you know out of the window. Your best bet is to make sure your site is ready to take on heavy traffic, help it run smoothly, and trust in the process. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Justin also notes that if you want to <strong>build trust</strong>, don’t try to make a quick buck with gimmicks or “grey hat” tricks. Customers will be scared off by fake countdown timers and lies about product scarcity.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Simplicity is Better</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Justin stresses<strong> the importance of simplicity</strong>, opting to use powerful imagery rather than wordy texts. When people ask him what the best Shopify theme is, he says the free one you get right out of the box, of course!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel and Justin also mention that <strong>the product page is the most important part of your store</strong>, and it’s where brand owners tend to lose most of their traffic. Since most ecommerce shoppers are browsing on mobile, you really only have six inches of screen to impress them, so don’t waste space with credit card logos, security icons, or other unhelpful items.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Think Long Term</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Conversion Fanatics won’t even work with shortsighted ecommerce owners hellbent on making a quick buck. He rolls his eyes when he sees countdown timers or overused discounts being offered. It’s not easy to see the big picture, but your business will benefit from it if you can<strong> think long-term</strong>. Be patient, trust your product, and above all else, listen to your customers!</span></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Justin:</strong></span></p><p style="text-align:start;"><a href="https://onespotsocial.com/justinchristianson" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Justin's Social Media</span></a>&nbsp;</p><p style="text-align:start;"><a href="https://conversionfanatics.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Justin's website</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#24 How to Master Retention Marketing for Q4 Sales Events</title>
			<itunes:title>#24 How to Master Retention Marketing for Q4 Sales Events</itunes:title>
			<pubDate>Thu, 12 Nov 2020 09:00:00 GMT</pubDate>
			<itunes:duration>38:49</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/451f8c48-41fa-46be-8fb5-e68ad5319033/media.mp3" length="36137937" type="audio/mpeg"/>
			<guid isPermaLink="false">451f8c48-41fa-46be-8fb5-e68ad5319033</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/24</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa32</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlNDYT1otF/ujyWbNi0Q2mO]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>24</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa32.jpg"/>
			<description><![CDATA[<h1>How to Master Retention Marketing for Q4 Sales Events</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Q4 is here, and we wanted to dedicate <strong>a whole podcast episode to it</strong>!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Join in on the fun as <strong>Budai Media</strong> founder <strong>Daniel </strong>discusses various topics with two of our own agencies’ rising stars, giving us the lowdown on how to maximize potential profits during November and December!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We can’t help but get excited for this week’s episode of The Ecom Show with our hard-working, superstar account managers </span><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Zsófi </strong>and </span><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Ben</strong>. These two have already been featured before, but they always have some valuable information to contribute!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Tune in and learn about:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Key differences between<strong> Black Friday</strong>/Cyber Monday and <strong>Christmas</strong> promotions</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Pre-launch email campaign series</strong> for Black Friday and Cyber Monday</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Figuring out<strong> the best time</strong> to have your Q4 sales events</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Taking charge of your <strong>retention marketing using the 80/20</strong> principle</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ <strong> Subscription business models</strong> and the best Shopify apps for it</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Knowing the Difference </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Dan, Ben, and Zsófi spend a decent chunk of time differentiating between the <strong>different holiday promotions</strong> and shopping opportunities you have probably heard of by now. Ben notes that Black Friday and Cyber Monday promotions usually only occur for one day because these days are known for their discounts in anticipating the holiday season.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">On the other hand, <strong>Christmas </strong>promotions can be held anywhere between Black Friday and the end of December, depending on your product, shipping times, and strategy. You can also opt to have two sales during December for Christmas!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Preparing for Success in Q4</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Both Zsófi and Ben highlight a few <strong>excellent ways to warm up your audience</strong> and get them ready for the shopping season. One technique is to let your best customers know a day early that you are holding a promotion or extending it by one day. People love to feel like insiders, and this is a tried-and-true tenant of marketing psychology.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">This time of year also allows businesses to use scarcity to their advantage because it is entirely believable that inventory could possibly run low with so many potential shoppers. Letting customers know that they shouldn’t put off shopping for another day and miss out on an item they want is a powerful incentive. Zsófi also mentions that <strong>you should be offering a better discount</strong> than you usually do during Black Friday or Cyber Monday to highlight how special the occasion is.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Choosing the Right Time to Strike</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ben, Zsófi, and Daniel know quite well by now <strong>when to hold holiday promotions</strong>, after years of studying, testing, and perfecting the art of holding sales events. If you have a product with a ten-day shipping period, you should be offering your best discounts more than ten days before Christmas, so people get their gifts on time! You don’t want to disappoint your customers or have them leave for more reliable companies.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Zsófi even recommends <strong>adding a week for delayed shipping times</strong> because logistics companies are overloaded with shipments during November and December.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Take Charge and Utilize the Pareto Principle</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ben is a massive fan of the <strong>Pareto Principle</strong>, which basically states that 80 percent of the consequences come from 20 percent of the causes. If you aren’t already working with a retention marketing agency like Budai Media, you can still take matters into your own hands for now!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">By putting in a little work and making some simple <strong>email campaigns for Q4</strong>, you can see significant results. You can use </span><a href="https://www.klaviyo.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Klaviyo</span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> to send out 3-4 emails between Black Friday and Cyber Monday, at least until you can afford to hire professionals to handle it for you!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Is the Subscription Model Right for You?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The subscription model is the next big thing, and with a little creativity and </span><a href="https://apps.shopify.com/subscription-payments" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Recharge app Subscriptions</strong></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, you can upgrade your bus iness to utilize this strategy. Daniel suggests combining your product with some sort of service that you can offer as a subscription, pointing to the massive success of Amazon Prime.</span><br></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you are serious about making money during Q4 of 2020, take our advice and reap the benefits down the road!</span></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Ben:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/benerdelyi/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Ben's LinkedIn</span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/benerdelyiofficial" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Ben's Facebook</span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Zsófie:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/zsofiamata/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Zsófi's LinkedIn</span></a></p><p style="text-align:start;"><a href="https://www.instagram.com/hellozsofi/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Zsófi's Instagram</span></a>&nbsp;</p><p style="text-align:start;"><a href="http://thehellomedia.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Zsófi's website</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How to Master Retention Marketing for Q4 Sales Events</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Q4 is here, and we wanted to dedicate <strong>a whole podcast episode to it</strong>!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Join in on the fun as <strong>Budai Media</strong> founder <strong>Daniel </strong>discusses various topics with two of our own agencies’ rising stars, giving us the lowdown on how to maximize potential profits during November and December!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We can’t help but get excited for this week’s episode of The Ecom Show with our hard-working, superstar account managers </span><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Zsófi </strong>and </span><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Ben</strong>. These two have already been featured before, but they always have some valuable information to contribute!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Tune in and learn about:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Key differences between<strong> Black Friday</strong>/Cyber Monday and <strong>Christmas</strong> promotions</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  <strong>Pre-launch email campaign series</strong> for Black Friday and Cyber Monday</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Figuring out<strong> the best time</strong> to have your Q4 sales events</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Taking charge of your <strong>retention marketing using the 80/20</strong> principle</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️ <strong> Subscription business models</strong> and the best Shopify apps for it</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Knowing the Difference </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Dan, Ben, and Zsófi spend a decent chunk of time differentiating between the <strong>different holiday promotions</strong> and shopping opportunities you have probably heard of by now. Ben notes that Black Friday and Cyber Monday promotions usually only occur for one day because these days are known for their discounts in anticipating the holiday season.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">On the other hand, <strong>Christmas </strong>promotions can be held anywhere between Black Friday and the end of December, depending on your product, shipping times, and strategy. You can also opt to have two sales during December for Christmas!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Preparing for Success in Q4</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Both Zsófi and Ben highlight a few <strong>excellent ways to warm up your audience</strong> and get them ready for the shopping season. One technique is to let your best customers know a day early that you are holding a promotion or extending it by one day. People love to feel like insiders, and this is a tried-and-true tenant of marketing psychology.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">This time of year also allows businesses to use scarcity to their advantage because it is entirely believable that inventory could possibly run low with so many potential shoppers. Letting customers know that they shouldn’t put off shopping for another day and miss out on an item they want is a powerful incentive. Zsófi also mentions that <strong>you should be offering a better discount</strong> than you usually do during Black Friday or Cyber Monday to highlight how special the occasion is.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Choosing the Right Time to Strike</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ben, Zsófi, and Daniel know quite well by now <strong>when to hold holiday promotions</strong>, after years of studying, testing, and perfecting the art of holding sales events. If you have a product with a ten-day shipping period, you should be offering your best discounts more than ten days before Christmas, so people get their gifts on time! You don’t want to disappoint your customers or have them leave for more reliable companies.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Zsófi even recommends <strong>adding a week for delayed shipping times</strong> because logistics companies are overloaded with shipments during November and December.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Take Charge and Utilize the Pareto Principle</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ben is a massive fan of the <strong>Pareto Principle</strong>, which basically states that 80 percent of the consequences come from 20 percent of the causes. If you aren’t already working with a retention marketing agency like Budai Media, you can still take matters into your own hands for now!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">By putting in a little work and making some simple <strong>email campaigns for Q4</strong>, you can see significant results. You can use </span><a href="https://www.klaviyo.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Klaviyo</span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> to send out 3-4 emails between Black Friday and Cyber Monday, at least until you can afford to hire professionals to handle it for you!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Is the Subscription Model Right for You?</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The subscription model is the next big thing, and with a little creativity and </span><a href="https://apps.shopify.com/subscription-payments" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Recharge app Subscriptions</strong></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">, you can upgrade your bus iness to utilize this strategy. Daniel suggests combining your product with some sort of service that you can offer as a subscription, pointing to the massive success of Amazon Prime.</span><br></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you are serious about making money during Q4 of 2020, take our advice and reap the benefits down the road!</span></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Ben:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/benerdelyi/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Ben's LinkedIn</span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/benerdelyiofficial" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Ben's Facebook</span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Zsófie:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/zsofiamata/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Zsófi's LinkedIn</span></a></p><p style="text-align:start;"><a href="https://www.instagram.com/hellozsofi/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Zsófi's Instagram</span></a>&nbsp;</p><p style="text-align:start;"><a href="http://thehellomedia.com/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Zsófi's website</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#23 How to Build a Subscription-Based Fashion Business from Scratch</title>
			<itunes:title>#23 How to Build a Subscription-Based Fashion Business from Scratch</itunes:title>
			<pubDate>Thu, 05 Nov 2020 09:00:00 GMT</pubDate>
			<itunes:duration>37:06</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/8b423590-4ecf-4982-ae63-b6e5e44eb8bd/media.mp3" length="35098569" type="audio/mpeg"/>
			<guid isPermaLink="false">8b423590-4ecf-4982-ae63-b6e5e44eb8bd</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/23</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa33</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlQMhEoSilCd+eJc2HlJg9L]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>23</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa33.jpg"/>
			<description><![CDATA[<h1>How to Build a Subscription-Based Fashion Business from Scratch</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We don’t want to brag, but this is one of our best episodes yet on <strong>The Ecom Show</strong>!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">This week our new friend <strong>Matt Bird</strong> from the UK dishes out some helpful secrets while telling us his story and how it helped him develop his formula for success in the fashion industry!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From moderately successful ecommerce menswear brand to a <strong>massively successful subscription-based fashion company</strong>, you can listen in and learn about Matt Bird and the success of his company <strong>The Shirt Society</strong> while he sits down with Budai media founder Daniel to discuss:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Building a fashion brand from scratch</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The beauty of subscription-based businesses</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Learning from your customers</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Finding loyal customers for life</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  When to look for outside investors</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What it Takes to Make it in Fashion</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Although Matt has seven years of experience in the men’s fashion space, he says anyone can develop an idea and run with it. Sure it helps to have the experience, but in the world of ecommerce, <strong>anything is possible</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Matt never had aspirations to own a physical retail shop for men’s clothing. Ecommerce and online shopping have enabled him to become a business owner with almost nothing to start with (aside from an idea, a basic Shopify store, a logo, and a <strong>well-written organic post on Linkedin</strong>).</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Subscription Models are the Future</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel and Matt both agree that <strong>subscriptions give you the peace of mind</strong> and stability you won’t find with regular ecommerce shops. Matt first dreamed up The Shirt Society when he realized that people were only buying shirts one or two times a year, so sales were not consistent enough.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">He thinks it’s better to have 3000 customers paying 20 pounds a month for a new shirt than having 10,000 customers purchasing a shirt one time and never returning. It helps to <strong>plan for the future and scale up accordingly</strong>.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Customers are the Key</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It might come as a surprise that <strong>The Shirt Society</strong> was the brainchild of Matt and his first businesses’ customers. After reaching out to people who purchased shirts from him, he realized people’s pain points in the industry. Men don’t want to shop for shirts, they don’t like figuring out where to shop, and they were the ones to suggest a subscription model!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If Matt hadn’t listened to his customers, he would have never known how to improve his services and <strong>retain his customers longer</strong>! You should never be too stubborn to listen to the people supporting your business because you would have nothing without them.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Customer Lifetime Value vs. Revenue</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Everyone has their favorite metrics to serve as a barometer for their business, but Matt is a keen advocate for <strong>Customer Lifetime Value</strong>. You can have months with big revenue, but the next month you might disappear. Some brands look tremendous and fall apart in the blink of an eye because they aren’t inconsistent.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Matt’s business isn’t just about selling shirts. They seek to make their customer experience better, listen to what they have to say, and <strong>keep them engaged</strong>, so they stick around. That’s the real product!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Finding Investors that are a Good Fit</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Once you have proof of concept and you organically grow your business, you might attract investors. Matt says that after a twenty-minute meeting, he secured an agreement to inject capital into his business and help with connections and expertise. Having <strong>passion</strong>, <strong>enthusiasm</strong>, and a <strong>multi-year vision</strong> for where you want to go is essential if you dream of bringing in investors.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It is also important to note that you shouldn’t do this lightly and sell too much equity right off the bat to raise funds. <strong>You are better growing slowly and taking your time</strong>!</span><br></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Matt:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/matt-bird-44858373/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Matt's LinkedIn</span></a><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"> </span></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How to Build a Subscription-Based Fashion Business from Scratch</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">We don’t want to brag, but this is one of our best episodes yet on <strong>The Ecom Show</strong>!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">This week our new friend <strong>Matt Bird</strong> from the UK dishes out some helpful secrets while telling us his story and how it helped him develop his formula for success in the fashion industry!</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">From moderately successful ecommerce menswear brand to a <strong>massively successful subscription-based fashion company</strong>, you can listen in and learn about Matt Bird and the success of his company <strong>The Shirt Society</strong> while he sits down with Budai media founder Daniel to discuss:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Building a fashion brand from scratch</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The beauty of subscription-based businesses</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Learning from your customers</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Finding loyal customers for life</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  When to look for outside investors</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What it Takes to Make it in Fashion</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Although Matt has seven years of experience in the men’s fashion space, he says anyone can develop an idea and run with it. Sure it helps to have the experience, but in the world of ecommerce, <strong>anything is possible</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Matt never had aspirations to own a physical retail shop for men’s clothing. Ecommerce and online shopping have enabled him to become a business owner with almost nothing to start with (aside from an idea, a basic Shopify store, a logo, and a <strong>well-written organic post on Linkedin</strong>).</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Subscription Models are the Future</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel and Matt both agree that <strong>subscriptions give you the peace of mind</strong> and stability you won’t find with regular ecommerce shops. Matt first dreamed up The Shirt Society when he realized that people were only buying shirts one or two times a year, so sales were not consistent enough.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">He thinks it’s better to have 3000 customers paying 20 pounds a month for a new shirt than having 10,000 customers purchasing a shirt one time and never returning. It helps to <strong>plan for the future and scale up accordingly</strong>.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Customers are the Key</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">It might come as a surprise that <strong>The Shirt Society</strong> was the brainchild of Matt and his first businesses’ customers. After reaching out to people who purchased shirts from him, he realized people’s pain points in the industry. Men don’t want to shop for shirts, they don’t like figuring out where to shop, and they were the ones to suggest a subscription model!</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If Matt hadn’t listened to his customers, he would have never known how to improve his services and <strong>retain his customers longer</strong>! You should never be too stubborn to listen to the people supporting your business because you would have nothing without them.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Customer Lifetime Value vs. Revenue</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Everyone has their favorite metrics to serve as a barometer for their business, but Matt is a keen advocate for <strong>Customer Lifetime Value</strong>. You can have months with big revenue, but the next month you might disappear. Some brands look tremendous and fall apart in the blink of an eye because they aren’t inconsistent.</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Matt’s business isn’t just about selling shirts. They seek to make their customer experience better, listen to what they have to say, and <strong>keep them engaged</strong>, so they stick around. That’s the real product!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Finding Investors that are a Good Fit</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Once you have proof of concept and you organically grow your business, you might attract investors. Matt says that after a twenty-minute meeting, he secured an agreement to inject capital into his business and help with connections and expertise. Having <strong>passion</strong>, <strong>enthusiasm</strong>, and a <strong>multi-year vision</strong> for where you want to go is essential if you dream of bringing in investors.</span><br><br><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">It is also important to note that you shouldn’t do this lightly and sell too much equity right off the bat to raise funds. <strong>You are better growing slowly and taking your time</strong>!</span><br></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Matt:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/matt-bird-44858373/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Matt's LinkedIn</span></a><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"> </span></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#22 How to Design Your Shopify Store to Make It High-Converting</title>
			<itunes:title>#22 How to Design Your Shopify Store to Make It High-Converting</itunes:title>
			<pubDate>Thu, 29 Oct 2020 09:00:00 GMT</pubDate>
			<itunes:duration>40:39</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/f1dd912a-76b1-40ef-a414-07e9c599d61c/media.mp3" length="38636304" type="audio/mpeg"/>
			<guid isPermaLink="false">f1dd912a-76b1-40ef-a414-07e9c599d61c</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/22</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa34</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jnBjIMSdtdVH767KLWFsZjC]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>22</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa34.jpg"/>
			<description><![CDATA[<h1>How to Design Your Shopify Store to Make It High-Converting</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In this episode of The Ecom Show hosted by our own Daniel Budai, we get a chance to learn from another master of retention marketing in the ecommerce world!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Blended Commerce</strong> co-founder and CEO <strong>Adam Pearce</strong> tells us of his journey, bouncing around between management, consultant, and even teaching jobs before realizing he was interested in ecommerce (and pretty great at figuring it out too!).</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Both ecommerce shop owners and marketers can learn a whole lot from Daniel and Adam this episode, with great topics like:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The best Shopify apps</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Expert design tips for ecommerce stores</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Beautiful aesthetics vs. conversion rates</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️   Latest Shopify design trends</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  When you should consult a design expert</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>The Tools Experts Trust</strong></span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Every great marketer has their trusted apps, and Adam is no exception. He mentions </span><a href="https://www.klaviyo.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Klaviyo</strong></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">taking the crown from </span><a href="https://mailchimp.com/?gclid=Cj0KCQjwreT8BRDTARIsAJLI0KLJsDA53bKbH_HzFx6yeLwMsp1UdGswJ6lKfLsBR7Eu5I80cjbVuuYaAnDdEALw_wcB&gclsrc=aw.ds" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Mailchimp</strong></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">a few years back to become one of the very best apps you can use. It does much more than set up email campaigns, essentially giving business owners complete control over their valuable data!</span></p><p><a href="https://www.recharge.com/pt" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Recharge</strong></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">is another prominent app, great for recurring purchases and subscriptions. </span><a href="https://www.octaneai.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Octane AI</strong></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> is an exciting quiz app for ecommerce shops to personalize the experience and pitch specific products to shoppers. At the same time, </span><a href="https://www.reviews.io/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Reviews.io</strong></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">is the perfect way to get user-generated video reviews, which can boost your sales!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Three Crucial Design Tips </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What Adam and Blend Commerce can be pretty complicated at times, but he gave us a few simple tips for all businesses to utilize. While getting started, he recommends having a large budget for product photos and videos, as quality videos and 360-degree photos can <strong>up your conversion rate by</strong></span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>70%</strong>!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Being <strong>consistent </strong>with <strong>color</strong>, <strong>shapes</strong>, <strong>fonts</strong>, and <strong>photos </strong>goes a long way to build trust with prospective customers. Having your “Call to Action” prominently displayed at the top of the landing page is more effective than a large, flashy hero image or text. Be sure to put social proof, mentions of free shipping, and other vital information close to the CTA to make a choice even easier.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Beauty Does Not Equal Sales</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If it were just about making beautiful ecommerce landing pages, it would be a piece of cake for Adam and his agency. But he says knowing your audience is <strong>the most critical part of owning an ecommerce brand</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Some of the top-performing pages are quite ugly, while some of the sleekest, futuristic designs yield hardly any sales! Both Daniel and Adam mention websites catered towards older crowds needing to be <strong>less flashy</strong>, more informational, and less distracting. In contrast, sites catered towards younger demographics can go with more aesthetic designs. “Make it beautiful for the type of people you want to attract!”</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ecommerce Trends of 2020</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ecommerce is exploding right now, with 54% of traffic attributed to new shoppers since COVID-19 started.</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Although the traffic was once evenly distributed between desktop and mobile users, Adam says that <strong>around 80% of traffic comes from mobile these days</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">People are also prioritizing web speed more lately, with studies showing that <strong>improving your loading speed by just 1 second can net you 7% higher conversion rates</strong>! There has even been an increase in Shopify stores with digital products as well.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Do it Yourself or Ask an Expert?</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Lots of the stuff Blended Commerce does for their clients, you can also do for yourself. Adam says, don’t worry about hiring someone when you have<strong> less than 1000 visitors per month</strong> because there simply isn’t enough data to sift through and come to a conclusion.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">You can use <strong>design templates</strong>, <strong>Google Analytics</strong>, </span><a href="https://www.hotjar.com/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Hotjar</strong></span></a> <span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"> (a helpful heatmap to analyze your site), and more before consulting an expert. It is a lot more useful to tell them precisely what you want rather than saying, “make my shop beautiful, please.”</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel's LinkedIn</span></a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel's Facebook</span></a>&nbsp;</p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Adam:</strong></span></p><p><a href="https://www.linkedin.com/in/adampearceblendcommerce/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Adam's LinkedIn</span></a>&nbsp;</p><p><a href="https://blendcommerce.com/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Adam's website </span></a>&nbsp;</p><p><a href="https://shopifyacrossthepond.simplecast.com/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Adam's podcast </span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How to Design Your Shopify Store to Make It High-Converting</h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">In this episode of The Ecom Show hosted by our own Daniel Budai, we get a chance to learn from another master of retention marketing in the ecommerce world!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Blended Commerce</strong> co-founder and CEO <strong>Adam Pearce</strong> tells us of his journey, bouncing around between management, consultant, and even teaching jobs before realizing he was interested in ecommerce (and pretty great at figuring it out too!).</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Both ecommerce shop owners and marketers can learn a whole lot from Daniel and Adam this episode, with great topics like:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The best Shopify apps</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Expert design tips for ecommerce stores</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Beautiful aesthetics vs. conversion rates</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️   Latest Shopify design trends</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  When you should consult a design expert</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>The Tools Experts Trust</strong></span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Every great marketer has their trusted apps, and Adam is no exception. He mentions </span><a href="https://www.klaviyo.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Klaviyo</strong></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">taking the crown from </span><a href="https://mailchimp.com/?gclid=Cj0KCQjwreT8BRDTARIsAJLI0KLJsDA53bKbH_HzFx6yeLwMsp1UdGswJ6lKfLsBR7Eu5I80cjbVuuYaAnDdEALw_wcB&gclsrc=aw.ds" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Mailchimp</strong></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">a few years back to become one of the very best apps you can use. It does much more than set up email campaigns, essentially giving business owners complete control over their valuable data!</span></p><p><a href="https://www.recharge.com/pt" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Recharge</strong></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">is another prominent app, great for recurring purchases and subscriptions. </span><a href="https://www.octaneai.com/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Octane AI</strong></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"> is an exciting quiz app for ecommerce shops to personalize the experience and pitch specific products to shoppers. At the same time, </span><a href="https://www.reviews.io/" target="_blank"><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Reviews.io</strong></span></a> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">is the perfect way to get user-generated video reviews, which can boost your sales!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Three Crucial Design Tips </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">What Adam and Blend Commerce can be pretty complicated at times, but he gave us a few simple tips for all businesses to utilize. While getting started, he recommends having a large budget for product photos and videos, as quality videos and 360-degree photos can <strong>up your conversion rate by</strong></span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>70%</strong>!</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Being <strong>consistent </strong>with <strong>color</strong>, <strong>shapes</strong>, <strong>fonts</strong>, and <strong>photos </strong>goes a long way to build trust with prospective customers. Having your “Call to Action” prominently displayed at the top of the landing page is more effective than a large, flashy hero image or text. Be sure to put social proof, mentions of free shipping, and other vital information close to the CTA to make a choice even easier.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Beauty Does Not Equal Sales</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If it were just about making beautiful ecommerce landing pages, it would be a piece of cake for Adam and his agency. But he says knowing your audience is <strong>the most critical part of owning an ecommerce brand</strong>. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Some of the top-performing pages are quite ugly, while some of the sleekest, futuristic designs yield hardly any sales! Both Daniel and Adam mention websites catered towards older crowds needing to be <strong>less flashy</strong>, more informational, and less distracting. In contrast, sites catered towards younger demographics can go with more aesthetic designs. “Make it beautiful for the type of people you want to attract!”</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ecommerce Trends of 2020</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Ecommerce is exploding right now, with 54% of traffic attributed to new shoppers since COVID-19 started.</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Although the traffic was once evenly distributed between desktop and mobile users, Adam says that <strong>around 80% of traffic comes from mobile these days</strong>.</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">People are also prioritizing web speed more lately, with studies showing that <strong>improving your loading speed by just 1 second can net you 7% higher conversion rates</strong>! There has even been an increase in Shopify stores with digital products as well.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Do it Yourself or Ask an Expert?</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Lots of the stuff Blended Commerce does for their clients, you can also do for yourself. Adam says, don’t worry about hiring someone when you have<strong> less than 1000 visitors per month</strong> because there simply isn’t enough data to sift through and come to a conclusion.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">You can use <strong>design templates</strong>, <strong>Google Analytics</strong>, </span><a href="https://www.hotjar.com/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Hotjar</strong></span></a> <span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"> (a helpful heatmap to analyze your site), and more before consulting an expert. It is a lot more useful to tell them precisely what you want rather than saying, “make my shop beautiful, please.”</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel's LinkedIn</span></a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Daniel's Facebook</span></a>&nbsp;</p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Follow Adam:</strong></span></p><p><a href="https://www.linkedin.com/in/adampearceblendcommerce/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Adam's LinkedIn</span></a>&nbsp;</p><p><a href="https://blendcommerce.com/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Adam's website </span></a>&nbsp;</p><p><a href="https://shopifyacrossthepond.simplecast.com/" target="_blank"><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Adam's podcast </span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#21 The Secret Sauce of Salesgenomics to Grow an Ecommerce Brand from Zero to Hero</title>
			<itunes:title>#21 The Secret Sauce of Salesgenomics to Grow an Ecommerce Brand from Zero to Hero</itunes:title>
			<pubDate>Thu, 22 Oct 2020 09:00:00 GMT</pubDate>
			<itunes:duration>41:21</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/f1f34269-1d91-4116-a9c9-69f7f1affa77/media.mp3" length="37828063" type="audio/mpeg"/>
			<guid isPermaLink="false">f1f34269-1d91-4116-a9c9-69f7f1affa77</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/21</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa35</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkC2hHFDFVrbrL2ldk7Ut73]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>21</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa35.jpg"/>
			<description><![CDATA[<h1><strong>The Secret Sauce of Salesgenomics to Grow an Ecommerce Brand from Zero to Hero</strong></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">October is rolling along, and <strong>The Ecom Show</strong> is staying strong!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">For our 21st episode, we welcome <strong>SalesGenomics co-founder Matt Panek</strong> for a sit-down.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Despite wanting to be a scientist who would one day discover a cure for aging, fate had other plans for Matt. Now he heads an <strong>Ecommerce Growth Hacking Agency</strong> that works with brands to maximize their potential, eliminate costly inefficiencies, and scale up to become a significant force in the digital marketplace!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Cozy up with a cup of coffee and listen in as Matt and Budai Media’s founder Daniel talk about:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Holistic business model approaches</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How to scale efficiently scale your ecommerce business up </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Choosing the right time to hire and the best possible people</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The best performing creatives for ecommerce brands</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Learning to crunch the numbers before making a strategy</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Everything is Connected</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">SalesGenomics brings a holistic approach to every client they take on. What works for one business might not necessarily be the best for another. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Matt’s agency has worked with <strong>Facebook Ads</strong>, <strong>Google Ads</strong>, <strong>email marketing</strong>, <strong>SMS</strong>, <strong>social media influencers</strong>, <strong>creatives</strong>, and they have lots of other tools at their disposal. After screening a potential client and auditing their business, Matt can figure out how to address pressing issues and scale up the company quickly using any of the channels and tools available to his team.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Grow Your Ecommerce Brand </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you have an ecommerce business making 4 or 5 figures per month, what are <strong>the best ways to grow your revenue</strong>?</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Matt says there is no one-size-fits-all approach to this question, but the first thing one should consider is the amount and quality of website traffic. If most of your traffic is organic, you are poised to do well and scale considerably. Focusing on product development, delegating to the right people or agencies, and budgeting the right amount of money to scale up are crucial parts of any ecommerce journey.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Surrounding Yourself With the Best</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Finding the right people for a company is vastly important for any business owner. Matt mentions the <strong>two main questions he asks himself when hiring</strong>: “Do they have the right attitude to be part of this team?” and “Do they have the aptitude for learning quickly and growing as part of this team?”. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can even hire an HR representative or a consultant to advise you, or as <strong>SalesGenomic </strong>calls it, a Head of People and Cultures. Cultivating the right atmosphere for your team to mesh together and bring innovation from every level is key.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Create the Perfect Creatives</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>four essential components</strong> to making the ultimate creatives are organic, uniqueness, virality, and the principle of</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">direct response. Your ad should look as if it is just an average social media post, so people will let their guard down and willingly look at the advertisement. The creative should also stand out while fitting in, so it remains memorable. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Each advertisement should have the potential to go viral</strong>, whether that means it tells a great story, offers helpful information, makes people feel like insiders, or is newsworthy. Finally, you need a strong call to action, ownership benefits, and information on how the product is used to make the ideal ad!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Dive Into the Data</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">SalesGenomics doesn’t just offer to dive into the data for their clients; they make it a non-negotiable part of their contract. </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you ignore the treasure chest of data at your disposal, you won’t succeed in the ecommerce game. Matt also says it helps that he has started three ecommerce companies to understand how it feels to manage an entire brand. During the height of the COVID-19 pandemic, his company even made <strong>1.6 dollars in 56 days </strong>selling face masks!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">This fascinating discussion is full to the brim with musings from an ecommerce expert who knows the industry from all angles.</span></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Matt:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/matt-panek/?locale=en_US" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Matt's LinkedIn</span></a>&nbsp;</p><p style="text-align:start;"><a href="https://www.facebook.com/matt.panek.172" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Matt's Facebook</span></a>&nbsp;</p><p style="text-align:start;"><a href="https://www.facebook.com/groups/salesgenomics/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">SalesGenomics Facebook group</span></a>&nbsp;</p><p><a href="https://www.youtube.com/channel/UC0c3nYPDdd9zZVh7OAv42Sw" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">SalesGenomics YouTube channel</span></a>&nbsp;</p><p><a href="https://salesgenomics.co.uk/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">SalesGenomics website</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><strong>The Secret Sauce of Salesgenomics to Grow an Ecommerce Brand from Zero to Hero</strong></h1><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">October is rolling along, and <strong>The Ecom Show</strong> is staying strong!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">For our 21st episode, we welcome <strong>SalesGenomics co-founder Matt Panek</strong> for a sit-down.</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Despite wanting to be a scientist who would one day discover a cure for aging, fate had other plans for Matt. Now he heads an <strong>Ecommerce Growth Hacking Agency</strong> that works with brands to maximize their potential, eliminate costly inefficiencies, and scale up to become a significant force in the digital marketplace!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">Cozy up with a cup of coffee and listen in as Matt and Budai Media’s founder Daniel talk about:</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Holistic business model approaches</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  How to scale efficiently scale your ecommerce business up </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Choosing the right time to hire and the best possible people</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  The best performing creatives for ecommerce brands</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">✔️  Learning to crunch the numbers before making a strategy</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Everything is Connected</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">SalesGenomics brings a holistic approach to every client they take on. What works for one business might not necessarily be the best for another. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Matt’s agency has worked with <strong>Facebook Ads</strong>, <strong>Google Ads</strong>, <strong>email marketing</strong>, <strong>SMS</strong>, <strong>social media influencers</strong>, <strong>creatives</strong>, and they have lots of other tools at their disposal. After screening a potential client and auditing their business, Matt can figure out how to address pressing issues and scale up the company quickly using any of the channels and tools available to his team.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Grow Your Ecommerce Brand </span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">If you have an ecommerce business making 4 or 5 figures per month, what are <strong>the best ways to grow your revenue</strong>?</span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Matt says there is no one-size-fits-all approach to this question, but the first thing one should consider is the amount and quality of website traffic. If most of your traffic is organic, you are poised to do well and scale considerably. Focusing on product development, delegating to the right people or agencies, and budgeting the right amount of money to scale up are crucial parts of any ecommerce journey.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Surrounding Yourself With the Best</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Finding the right people for a company is vastly important for any business owner. Matt mentions the <strong>two main questions he asks himself when hiring</strong>: “Do they have the right attitude to be part of this team?” and “Do they have the aptitude for learning quickly and growing as part of this team?”. </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">You can even hire an HR representative or a consultant to advise you, or as <strong>SalesGenomic </strong>calls it, a Head of People and Cultures. Cultivating the right atmosphere for your team to mesh together and bring innovation from every level is key.</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Create the Perfect Creatives</span></h2><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">The <strong>four essential components</strong> to making the ultimate creatives are organic, uniqueness, virality, and the principle of</span> <span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">direct response. Your ad should look as if it is just an average social media post, so people will let their guard down and willingly look at the advertisement. The creative should also stand out while fitting in, so it remains memorable. </span></p><p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;"><strong>Each advertisement should have the potential to go viral</strong>, whether that means it tells a great story, offers helpful information, makes people feel like insiders, or is newsworthy. Finally, you need a strong call to action, ownership benefits, and information on how the product is used to make the ideal ad!</span></p><h2><span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-family: Arial;">Dive Into the Data</span></h2><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">SalesGenomics doesn’t just offer to dive into the data for their clients; they make it a non-negotiable part of their contract. </span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">If you ignore the treasure chest of data at your disposal, you won’t succeed in the ecommerce game. Matt also says it helps that he has started three ecommerce companies to understand how it feels to manage an entire brand. During the height of the COVID-19 pandemic, his company even made <strong>1.6 dollars in 56 days </strong>selling face masks!</span></p><p><span style="color: rgb(36,35,35);background-color: transparent;font-size: 11pt;font-family: Arial;">This fascinating discussion is full to the brim with musings from an ecommerce expert who knows the industry from all angles.</span></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Daniel Budai:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's LinkedIn</ins></span></a></p><p style="text-align:start;"><a href="https://www.facebook.com/ambigiuous2" target="_self"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><ins>Daniel's Facebook</ins></span></a></p><p style="text-align:start;"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><strong>Follow Matt:</strong></span></p><p style="text-align:start;"><a href="https://www.linkedin.com/in/matt-panek/?locale=en_US" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Matt's LinkedIn</span></a>&nbsp;</p><p style="text-align:start;"><a href="https://www.facebook.com/matt.panek.172" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">Matt's Facebook</span></a>&nbsp;</p><p style="text-align:start;"><a href="https://www.facebook.com/groups/salesgenomics/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">SalesGenomics Facebook group</span></a>&nbsp;</p><p><a href="https://www.youtube.com/channel/UC0c3nYPDdd9zZVh7OAv42Sw" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">SalesGenomics YouTube channel</span></a>&nbsp;</p><p><a href="https://salesgenomics.co.uk/" target="_blank"><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;">SalesGenomics website</span></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#20 How to Skyrocket an Ecommerce Business</title>
			<itunes:title>#20 How to Skyrocket an Ecommerce Business</itunes:title>
			<pubDate>Thu, 15 Oct 2020 09:00:00 GMT</pubDate>
			<itunes:duration>40:42</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/cc3bb70e-71a1-4e2b-bb4b-0b04238cf3b5/media.mp3" length="33536272" type="audio/mpeg"/>
			<guid isPermaLink="false">cc3bb70e-71a1-4e2b-bb4b-0b04238cf3b5</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/20</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa36</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmKYszhPUeVHyPd9gLXw2i2]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>20</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa36.jpg"/>
			<description><![CDATA[<h1>How to Skyrocket an Ecommerce Business</h1><p>We are proud to welcome the founder of several companies this week on the <strong>20th episode of The Ecom Show</strong>.</p><p>From New York City, <strong>Kevin Urrutia</strong> started as a programmer, moved to Silicon Valley, started several ecommerce businesses, developed his own marketing skills, and now runs a marketing agency and several successful brands!</p><p>Gather round and listen in as Budai Media founder <strong>Daniel </strong>and Voy Media founder Kevin discuss a wide variety of topics like:</p><p>✔️ Getting started in ecommerce</p><p>✔️  The link between product development and marketing</p><p>✔️  Becoming more than a one-product ecommerce store</p><p>✔️  Importance of organic marketing strategies</p><p>✔️  Learning from your setbacks and failures</p><h2><strong>Build An Ecommerce Brand From the Ground Up</strong></h2><p>It can be tricky in an already saturated online marketplace to get started, but the product is what you should focus on first. Kevin says he came up with his company Chester Travels, just by <strong>researching popular keywords on Google</strong>.</p><p>By letting the market tell him what it wanted, he was able to create a popular luggage company for travelers even though he never considered selling luggage bags before. It is also crucial to <strong>have a strategy from the beginning</strong>, whether that means Facebook Ads, Amazon listings, or collaborations with social media influencers.</p><h2><strong>The Evolving Connection Between Product Development and Marketing</strong></h2><p>“I used to think that if you made an <strong>awesome product</strong>, people would somehow find it eventually,” says Kevin.</p><p>He now knows this couldn’t be further from the truth. In fact, he has come up with several solid business ideas only to see them fall apart due to a <strong>lack of digital marketing strategy</strong>. You can have the best product in the world, but you can’t sell a thing if no one knows about it!</p><p>Now you can piggyback off marketing and figure out your <strong>next product idea</strong> based on what other people are searching for, so never before has product development and marketing been so closely linked together.</p><h2><strong>From One-Product Shop to Ecommerce Empire</strong></h2><p>Most ecommerce brands start out with one tried and <strong>tested</strong> product. It is so rare to find success if you stay a one-product shop that leans too heavily on your “hero product.” Never stop innovating and questioning how you can improve or make more revenue.</p><p>Kevin pitches some great ideas, like <strong>creating online content</strong> such as classes or loyalty programs, to keep money flowing in. If you can have recurring payments or subscriptions, it’s even better! Remember that Amazon started selling books, and now they have a listing for every object you could possibly imagine!</p><h2><strong>Organic Marketing 101</strong></h2><p>If you think Facebook Ads or Google Ads will do all the heavy lifting for you from the getgo, think again! Kevin mentions excellent tips like contacting influential bloggers and reviewers to send them your product for review or reaching out to influencers and giving away products in exchange for brand awareness photos (which really come in handy down the line!).</p><p><strong>Reviews are the most important thing you can have </strong>initially, so start the conversation about your product as early as you can!</p><h2><strong>Every Mistake is a Lesson Learned</strong></h2><p>Don’t ever be afraid to fail. Kevin started <strong>several businesses</strong> before he got one to stick, but he learned some valuable information to begin future business endeavors each time.</p><p>Experience truly is the best teacher, and that’s how Kevin has learned <strong>how to market</strong>, what products sell the best, or why you should always have someone working during the holidays in case a website goes down (Don’t lose out on millions in sales during Black Friday Sales!)</p><p>If you are looking for an <strong>intellectually stimulating interview</strong> jampacked with goodies, don’t forget to take in the latest episode of The Ecom Show.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Kevin:</strong></p><p><a href="https://www.linkedin.com/in/urrutia/" target="_blank">Kevin's LinkedIn</a>&nbsp;</p><p><a href="https://twitter.com/danest" target="_blank">Kevin's Twitter</a>&nbsp;</p><p><a href="mailto:kevin@voymedia.com" target="_blank">Kevin's email</a>&nbsp;</p><p><a href="http://Voymedia.com" target="_blank"><ins>Kevin's website</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How to Skyrocket an Ecommerce Business</h1><p>We are proud to welcome the founder of several companies this week on the <strong>20th episode of The Ecom Show</strong>.</p><p>From New York City, <strong>Kevin Urrutia</strong> started as a programmer, moved to Silicon Valley, started several ecommerce businesses, developed his own marketing skills, and now runs a marketing agency and several successful brands!</p><p>Gather round and listen in as Budai Media founder <strong>Daniel </strong>and Voy Media founder Kevin discuss a wide variety of topics like:</p><p>✔️ Getting started in ecommerce</p><p>✔️  The link between product development and marketing</p><p>✔️  Becoming more than a one-product ecommerce store</p><p>✔️  Importance of organic marketing strategies</p><p>✔️  Learning from your setbacks and failures</p><h2><strong>Build An Ecommerce Brand From the Ground Up</strong></h2><p>It can be tricky in an already saturated online marketplace to get started, but the product is what you should focus on first. Kevin says he came up with his company Chester Travels, just by <strong>researching popular keywords on Google</strong>.</p><p>By letting the market tell him what it wanted, he was able to create a popular luggage company for travelers even though he never considered selling luggage bags before. It is also crucial to <strong>have a strategy from the beginning</strong>, whether that means Facebook Ads, Amazon listings, or collaborations with social media influencers.</p><h2><strong>The Evolving Connection Between Product Development and Marketing</strong></h2><p>“I used to think that if you made an <strong>awesome product</strong>, people would somehow find it eventually,” says Kevin.</p><p>He now knows this couldn’t be further from the truth. In fact, he has come up with several solid business ideas only to see them fall apart due to a <strong>lack of digital marketing strategy</strong>. You can have the best product in the world, but you can’t sell a thing if no one knows about it!</p><p>Now you can piggyback off marketing and figure out your <strong>next product idea</strong> based on what other people are searching for, so never before has product development and marketing been so closely linked together.</p><h2><strong>From One-Product Shop to Ecommerce Empire</strong></h2><p>Most ecommerce brands start out with one tried and <strong>tested</strong> product. It is so rare to find success if you stay a one-product shop that leans too heavily on your “hero product.” Never stop innovating and questioning how you can improve or make more revenue.</p><p>Kevin pitches some great ideas, like <strong>creating online content</strong> such as classes or loyalty programs, to keep money flowing in. If you can have recurring payments or subscriptions, it’s even better! Remember that Amazon started selling books, and now they have a listing for every object you could possibly imagine!</p><h2><strong>Organic Marketing 101</strong></h2><p>If you think Facebook Ads or Google Ads will do all the heavy lifting for you from the getgo, think again! Kevin mentions excellent tips like contacting influential bloggers and reviewers to send them your product for review or reaching out to influencers and giving away products in exchange for brand awareness photos (which really come in handy down the line!).</p><p><strong>Reviews are the most important thing you can have </strong>initially, so start the conversation about your product as early as you can!</p><h2><strong>Every Mistake is a Lesson Learned</strong></h2><p>Don’t ever be afraid to fail. Kevin started <strong>several businesses</strong> before he got one to stick, but he learned some valuable information to begin future business endeavors each time.</p><p>Experience truly is the best teacher, and that’s how Kevin has learned <strong>how to market</strong>, what products sell the best, or why you should always have someone working during the holidays in case a website goes down (Don’t lose out on millions in sales during Black Friday Sales!)</p><p>If you are looking for an <strong>intellectually stimulating interview</strong> jampacked with goodies, don’t forget to take in the latest episode of The Ecom Show.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Kevin:</strong></p><p><a href="https://www.linkedin.com/in/urrutia/" target="_blank">Kevin's LinkedIn</a>&nbsp;</p><p><a href="https://twitter.com/danest" target="_blank">Kevin's Twitter</a>&nbsp;</p><p><a href="mailto:kevin@voymedia.com" target="_blank">Kevin's email</a>&nbsp;</p><p><a href="http://Voymedia.com" target="_blank"><ins>Kevin's website</ins></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#19 How to Beat Your Competition in the Facebook Ads Game</title>
			<itunes:title>#19 How to Beat Your Competition in the Facebook Ads Game</itunes:title>
			<pubDate>Thu, 08 Oct 2020 09:00:00 GMT</pubDate>
			<itunes:duration>53:42</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/d4b8f228-d8d0-45b3-98b3-1d027f800830/media.mp3" length="48383088" type="audio/mpeg"/>
			<guid isPermaLink="false">d4b8f228-d8d0-45b3-98b3-1d027f800830</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/19</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa37</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlBprVX9zYA/T5ZZhg+mnqd]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>19</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa37.jpg"/>
			<description><![CDATA[<h1>How to Beat Your Competition in the Facebook Ads Game</h1><p>Charlie joins us from the UK, sharing with us all the most significant secrets of Facebook Ad Strategy, and how you can make or break your ecommerce business.</p><p>This week <strong>Budai Media</strong> founder <strong>Daniel </strong>and <a href="https://www.geckosquared.co.uk/" target="_blank">Gecko Squared</a> founder <strong>Charlie Lawrance </strong>talk about fascinating topics, such as:</p><p>✔️ Questions that all ecommerce business owners should ask themselves</p><p>✔️  The four temperatures of audiences</p><p>✔️  Ad testing and avoiding ad fatigue</p><p>✔️  The two most important facets of a great Facebook Ad</p><p>✔️  Focusing on brand awareness vs. revenue</p><p>Let's dive further into this.</p><h2><strong>What You Need to Know Before You Spend on Ads</strong></h2><p>Don’t just dive in without knowing your objective, audience, or budget. These variables are so crucial to consider because you can blow all your hard-earned money without a strategy.</p><p>Charlie’s agency, Gecko Squared, has a brilliant <a href="https://www.geckosquared.co.uk/start-here" target="_self"><ins>quiz for prospective customers</ins></a> to figure out the quality of their website traffic, what part of the funnel they should focus on, and the best strategy for ad spending going forward.</p><h2><strong>Are They Cold, Warm, Hot, or Super Hot?</strong></h2><p>Charlie says that knowing the four possible temperatures of an audience is vital in figuring out what to do next. If you are a small business just starting, chances are you have a cold audience and not much engagement. That’s ok! You can begin from scratch and build brand recognition and pull in customers with “cold ads.”</p><p>Suppose you have an<strong> engaged audience</strong> and website traffic (hot leads) and repeat customers (super hot leads). In that case, you can focus more on retargeting and retention rather than pulling in cold leads like a freshly started ecommerce brand.</p><h2><strong>Keep on Testing to Succeed</strong></h2><p>Lots of companies get impatient, and they either don’t test their audience out before launching an ad campaign, or they don’t stick with it long enough to get any<strong> clear information about how to improve</strong>.</p><p>Figuring out your target CPA and your budget is crucial, and it is also essential to keep successful ads running until they <strong>start to decline</strong>. Don’t switch up your ads with new ones until you need to, but be sure to steer clear of ad fatigue by running the same tired ads for more than six months.</p><p>The T.O.C.C.O method is an excellent way to remember the <strong>five most commonly tested facets of an ad</strong>.</p><h2><strong>High-Quality Creatives and an Unbeatable Offer</strong></h2><p>Charlie says that having high-quality imagery, videos, and creatives are underrated. You can scale up and spend on ads all you want, if the quality of the copy, images, and videos aren’t right, <strong>you’ll waste your money</strong>.</p><p>Gecko Squared started to make creatives in-house because it realized that an ad’s success was intertwined with the creatives’ quality so that he would rather build the brand image and control everything for better results. Charlie also mentions there is no clear cut best ad type, but carousels, short videos, and clear lifestyle imagery are the best (no more boring images with white backgrounds). The <strong>offer is the most critical part of an ad, and without a strong ad, the best creatives can still fail!</strong>.</p><h2><strong>Revenue vs. Brand Awareness</strong></h2><p>Any marketer knows that they should strike the right balance between focusing on sales and brand awareness. Charlie says it’s all about “<strong>putting the right message in front of the right people at the right time!</strong>”</p><p>Gecko Squared is happy to build brand awareness, but the explicit goal is to have tangible results (money in the bank!).</p><p>If you want to talk to the Facebook Ad guru himself, work with his agency, or learn from him on his excellent blog, check Charlie's social media and website below!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Charlie:</strong></p><p><a href="https://www.linkedin.com/in/charlie-lawrance-facebook-ads-strategist-1a950956/" target="_blank">Charlie's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/charlie.lawrance.9" target="_blank">Charlie's Facebook</a>&nbsp;</p><p><a href="https://www.geckosquared.co.uk/" target="_blank">Charlie's website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How to Beat Your Competition in the Facebook Ads Game</h1><p>Charlie joins us from the UK, sharing with us all the most significant secrets of Facebook Ad Strategy, and how you can make or break your ecommerce business.</p><p>This week <strong>Budai Media</strong> founder <strong>Daniel </strong>and <a href="https://www.geckosquared.co.uk/" target="_blank">Gecko Squared</a> founder <strong>Charlie Lawrance </strong>talk about fascinating topics, such as:</p><p>✔️ Questions that all ecommerce business owners should ask themselves</p><p>✔️  The four temperatures of audiences</p><p>✔️  Ad testing and avoiding ad fatigue</p><p>✔️  The two most important facets of a great Facebook Ad</p><p>✔️  Focusing on brand awareness vs. revenue</p><p>Let's dive further into this.</p><h2><strong>What You Need to Know Before You Spend on Ads</strong></h2><p>Don’t just dive in without knowing your objective, audience, or budget. These variables are so crucial to consider because you can blow all your hard-earned money without a strategy.</p><p>Charlie’s agency, Gecko Squared, has a brilliant <a href="https://www.geckosquared.co.uk/start-here" target="_self"><ins>quiz for prospective customers</ins></a> to figure out the quality of their website traffic, what part of the funnel they should focus on, and the best strategy for ad spending going forward.</p><h2><strong>Are They Cold, Warm, Hot, or Super Hot?</strong></h2><p>Charlie says that knowing the four possible temperatures of an audience is vital in figuring out what to do next. If you are a small business just starting, chances are you have a cold audience and not much engagement. That’s ok! You can begin from scratch and build brand recognition and pull in customers with “cold ads.”</p><p>Suppose you have an<strong> engaged audience</strong> and website traffic (hot leads) and repeat customers (super hot leads). In that case, you can focus more on retargeting and retention rather than pulling in cold leads like a freshly started ecommerce brand.</p><h2><strong>Keep on Testing to Succeed</strong></h2><p>Lots of companies get impatient, and they either don’t test their audience out before launching an ad campaign, or they don’t stick with it long enough to get any<strong> clear information about how to improve</strong>.</p><p>Figuring out your target CPA and your budget is crucial, and it is also essential to keep successful ads running until they <strong>start to decline</strong>. Don’t switch up your ads with new ones until you need to, but be sure to steer clear of ad fatigue by running the same tired ads for more than six months.</p><p>The T.O.C.C.O method is an excellent way to remember the <strong>five most commonly tested facets of an ad</strong>.</p><h2><strong>High-Quality Creatives and an Unbeatable Offer</strong></h2><p>Charlie says that having high-quality imagery, videos, and creatives are underrated. You can scale up and spend on ads all you want, if the quality of the copy, images, and videos aren’t right, <strong>you’ll waste your money</strong>.</p><p>Gecko Squared started to make creatives in-house because it realized that an ad’s success was intertwined with the creatives’ quality so that he would rather build the brand image and control everything for better results. Charlie also mentions there is no clear cut best ad type, but carousels, short videos, and clear lifestyle imagery are the best (no more boring images with white backgrounds). The <strong>offer is the most critical part of an ad, and without a strong ad, the best creatives can still fail!</strong>.</p><h2><strong>Revenue vs. Brand Awareness</strong></h2><p>Any marketer knows that they should strike the right balance between focusing on sales and brand awareness. Charlie says it’s all about “<strong>putting the right message in front of the right people at the right time!</strong>”</p><p>Gecko Squared is happy to build brand awareness, but the explicit goal is to have tangible results (money in the bank!).</p><p>If you want to talk to the Facebook Ad guru himself, work with his agency, or learn from him on his excellent blog, check Charlie's social media and website below!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Charlie:</strong></p><p><a href="https://www.linkedin.com/in/charlie-lawrance-facebook-ads-strategist-1a950956/" target="_blank">Charlie's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/charlie.lawrance.9" target="_blank">Charlie's Facebook</a>&nbsp;</p><p><a href="https://www.geckosquared.co.uk/" target="_blank">Charlie's website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#18 Winning Mindset to Stay Motivated Long-Term as a Business Owner</title>
			<itunes:title>#18 Winning Mindset to Stay Motivated Long-Term as a Business Owner</itunes:title>
			<pubDate>Thu, 01 Oct 2020 09:00:00 GMT</pubDate>
			<itunes:duration>39:32</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/65c105a3-afb3-4a3e-955d-58cc1b39f9e2/media.mp3" length="35911623" type="audio/mpeg"/>
			<guid isPermaLink="false">65c105a3-afb3-4a3e-955d-58cc1b39f9e2</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/18</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa38</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmXGECbFbuG4w7cI5fyepcI]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>18</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa38.jpg"/>
			<description><![CDATA[<h1>Winning Mindset to Stay Motivated Long-Term as a Business Owner</h1><p>The Peak Performance coach Killian Markert is back again for the second of a two-part episode of The Ecom Show, and our very first live stream video!</p><p>Killian and Daniel sit down again to remind us why <strong>health, nutrition, sleep, and exercise</strong> are so crucial for a productive lifestyle, and what you can do to stay focused. Study up and learn from a genuine expert about:</p><p>✔️ Resources for learning what you need to know</p><p>✔️ The 4 Degrees of Consistency</p><p>✔️ How to effectively manage your time</p><p>✔️ Staying focused while you work</p><p>✔️ Separation of work and personal life</p><h2><strong>At Our Fingertips</strong></h2><p>40 years ago, one would have to walk down to the library, search the archives, hope a book was in stock, and then digest the information in a short time just to learn something. With the rise of the internet, we have more information than we could possibly realize yet we are <strong>overwhelmed by the choices and the distractions of the world</strong>.</p><p>Sitting down and actively studying something you want to learn is hard to do but incredibly rewarding, especially when you can shut out distractions and take notes.</p><h2><strong>4 Degrees of Consistency</strong></h2><p>These proven categories were shared by Killian to describe the different stages of consistency that are required to improve yourself. The lowest degree is finding the <strong>motivation</strong> to do something, which you can rely on only for a short time before you revert back to your normal practices.</p><p>You can <strong>discipline yourself</strong> to reinforce these motivations and stick to a plan, but you won’t find much success until you begin to build <strong>habits</strong>! These habits don’t happen overnight, they are set in stone after countless repetitions so you can do what you need to without even thinking about it!</p><p>The fourth and most powerful degree of consistency is realizing your <strong>identity</strong>. If you are an athlete, you train because it is part of your identity not because someone is telling you to or because you have to force yourself. <strong>It’s just what you do!</strong></p><h2><strong>Time Management = Attention + Energy</strong></h2><p>Killian asserts that time management is <strong>incredibly easy to figure out</strong> if you realize the connection between energy and focus. You can have all the energy in the world but if your phone is ringing off the hook,  you won’t be able to put that energy to good use.</p><p>On the other hand, if you are focused but neglecting your sleep routine and lacking energy, you also won’t get anything done. Killian argues that time management sort of falls into place once you account for energy and focus, although he still opts to use time scheduling to be more efficient!</p><h2><strong>There is Plenty of Day for Work and Play</strong></h2><p>Respect your work hours, and respect your personal time. Let clients or customers know when they can reach you and when you are <strong>not available</strong>. Even the most successful business owners cannot succeed when burnt out from exhaustion, and that is guaranteed to happen if you don’t set a boundary between your personal time and your work time.</p><p>Killian recommends setting ad blocker software and turning off notifications during the workday to avoid distractions, but he says you should do the opposite for your clients and emails when work is finished. A nice little daily “<strong>end of work ritual</strong>” is nice to remind you that work is over for the day, giving you peace of mind to enjoy your life.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Kilian:</strong></p><p><a href="https://www.linkedin.com/in/kilianmarkert/?originalSubdomain=de" target="_blank">Kilian's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/kilianmarkert" target="_blank">Kilian's Facebook</a>&nbsp;</p><p><a href="https://kilianmarkert.com/" target="_blank">Kilian's website</a></p><p><a href="https://kilianmarkert.com/checklist/" target="_blank">Killian's checklist</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Winning Mindset to Stay Motivated Long-Term as a Business Owner</h1><p>The Peak Performance coach Killian Markert is back again for the second of a two-part episode of The Ecom Show, and our very first live stream video!</p><p>Killian and Daniel sit down again to remind us why <strong>health, nutrition, sleep, and exercise</strong> are so crucial for a productive lifestyle, and what you can do to stay focused. Study up and learn from a genuine expert about:</p><p>✔️ Resources for learning what you need to know</p><p>✔️ The 4 Degrees of Consistency</p><p>✔️ How to effectively manage your time</p><p>✔️ Staying focused while you work</p><p>✔️ Separation of work and personal life</p><h2><strong>At Our Fingertips</strong></h2><p>40 years ago, one would have to walk down to the library, search the archives, hope a book was in stock, and then digest the information in a short time just to learn something. With the rise of the internet, we have more information than we could possibly realize yet we are <strong>overwhelmed by the choices and the distractions of the world</strong>.</p><p>Sitting down and actively studying something you want to learn is hard to do but incredibly rewarding, especially when you can shut out distractions and take notes.</p><h2><strong>4 Degrees of Consistency</strong></h2><p>These proven categories were shared by Killian to describe the different stages of consistency that are required to improve yourself. The lowest degree is finding the <strong>motivation</strong> to do something, which you can rely on only for a short time before you revert back to your normal practices.</p><p>You can <strong>discipline yourself</strong> to reinforce these motivations and stick to a plan, but you won’t find much success until you begin to build <strong>habits</strong>! These habits don’t happen overnight, they are set in stone after countless repetitions so you can do what you need to without even thinking about it!</p><p>The fourth and most powerful degree of consistency is realizing your <strong>identity</strong>. If you are an athlete, you train because it is part of your identity not because someone is telling you to or because you have to force yourself. <strong>It’s just what you do!</strong></p><h2><strong>Time Management = Attention + Energy</strong></h2><p>Killian asserts that time management is <strong>incredibly easy to figure out</strong> if you realize the connection between energy and focus. You can have all the energy in the world but if your phone is ringing off the hook,  you won’t be able to put that energy to good use.</p><p>On the other hand, if you are focused but neglecting your sleep routine and lacking energy, you also won’t get anything done. Killian argues that time management sort of falls into place once you account for energy and focus, although he still opts to use time scheduling to be more efficient!</p><h2><strong>There is Plenty of Day for Work and Play</strong></h2><p>Respect your work hours, and respect your personal time. Let clients or customers know when they can reach you and when you are <strong>not available</strong>. Even the most successful business owners cannot succeed when burnt out from exhaustion, and that is guaranteed to happen if you don’t set a boundary between your personal time and your work time.</p><p>Killian recommends setting ad blocker software and turning off notifications during the workday to avoid distractions, but he says you should do the opposite for your clients and emails when work is finished. A nice little daily “<strong>end of work ritual</strong>” is nice to remind you that work is over for the day, giving you peace of mind to enjoy your life.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Kilian:</strong></p><p><a href="https://www.linkedin.com/in/kilianmarkert/?originalSubdomain=de" target="_blank">Kilian's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/kilianmarkert" target="_blank">Kilian's Facebook</a>&nbsp;</p><p><a href="https://kilianmarkert.com/" target="_blank">Kilian's website</a></p><p><a href="https://kilianmarkert.com/checklist/" target="_blank">Killian's checklist</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#17 How Good Habits Can Help You Succeed With Your Business</title>
			<itunes:title>#17 How Good Habits Can Help You Succeed With Your Business</itunes:title>
			<pubDate>Thu, 24 Sep 2020 09:00:00 GMT</pubDate>
			<itunes:duration>45:51</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/3c793af0-e46b-4968-ae60-b9cd5df39671/media.mp3" length="45420823" type="audio/mpeg"/>
			<guid isPermaLink="false">3c793af0-e46b-4968-ae60-b9cd5df39671</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/17</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa39</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkt/d//zRXwxwvXTBE4Nx7u]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>17</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa39.jpg"/>
			<description><![CDATA[<h1>How Good Habits Can Help You Succeed With Your Business</h1><p>This week’s guest has so much helpful knowledge to share, we had to split it up into 2 weeks!</p><p>Join us as Budai Media founder Daniel has an eventful chat with Killian Markert, a Peak Performance Coach.</p><p>To provide our listeners with a well-rounded assortment of colorful guests from all walks of life, we invited Killian to share with us a bevy of tips about <strong>how to improve your health, nutrition, sleep, exercise habits, and more.</strong></p><p>Most people are unaware of how profoundly important these essential habits and choices we make on a day-to-day basis really are when it comes to our health and our business. Take a seat, grab a pen and paper, and listen in as Daniel and Killian discus:</p><p>✔️The link between health and business</p><p>✔️Tips for better sleep</p><p>✔️ Nutritional advice for business owners</p><p>✔️Staying active to balance yourself out</p><p>✔️ Meditation and mindfulness</p><h2><strong>It’s All Tied Together</strong></h2><p>Think it’s sustainable to eat fast food, get less than 8 hours of sleep, and spend all day sitting down? Killian says <strong>think again</strong>! There is a reason he is highly successful in his business life because he has realized the crucial link between treating you remind and your body right first and foremost.</p><p>Cleaning up your lifestyle and setting simple, micro habits is key to setting long term goals and building motivation!</p><h2><strong>Sleep Hygiene: The Most Overlooked Health Issue</strong></h2><p>From how many hours you sleep and how much light is in your room, to your mattress firmness and your sleeping position, sleep is influenced by lots of decisions you make throughout the day.</p><p>Killian says that when you wake up, you are already preparing yourself for your next night’s sleep without knowing it. He shares with us some tips on how to choose the best sleeping position, stretching and relaxing before bed, and avoiding working or bright screens too close to bedtime.</p><h2><strong>Eating the Right Way</strong></h2><p>Daniel and Killian walk us through several different dietary choices, weighing the pros and cons of things like intermittent fasting. Killian recommends ditching coffee before it becomes an addiction, and instead of using it sparingly when you <strong>absolutely need it</strong>!</p><p>He also stresses the importance of what you put into your body, saying to cut down on refined products and sugar and instead opt for a <strong>mostly plant-based diet</strong>. You can still eat meat and dairy but aim for making at least <strong>80% of your diet unrefined and plant-based</strong>.</p><h2><strong>Your Body is a Temple</strong></h2><p>Killian likens business owners to athletes, saying it has never been more competitive for business owners ever. We must strive to keep our minds sharp and motivated, and one way of doing this is ensuring we hit the gym or stay active throughout the day.</p><p>Even if you hate sports or working out, there is something out there for everyone to stay active like rock climbing or hiking. It’s also important to note that sitting more than standing can <strong>negate the gains and positives of working out</strong>, so be sure to spend more time on your feet rather than your backside!</p><h2>5-10 minutes will make a huge difference</h2><p>Killian says meditating has greatly improved his mindfulness and quality of life. There are lots of ways to meditate, but spending time undistracted and unstimulated is crucial if you want to balance your mind and put your best foot forward throughout the day.<br><br>Keep you remind sharp, read books, listen to podcasts before bed, and amaze yourself with the wonders of what just <strong>5-10 minutes of any activity can do for you in the long run!</strong></p><p>Tune in for Part 2 of Killian and Daniels chat next week for the next episode of The Ecom Show!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Kilian:</strong></p><p><a href="https://www.linkedin.com/in/kilianmarkert/?originalSubdomain=de" target="_blank">Kilian's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/kilianmarkert" target="_blank">Kilian's Facebook</a>&nbsp;</p><p><a href="https://kilianmarkert.com/" target="_blank">Kilian's website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How Good Habits Can Help You Succeed With Your Business</h1><p>This week’s guest has so much helpful knowledge to share, we had to split it up into 2 weeks!</p><p>Join us as Budai Media founder Daniel has an eventful chat with Killian Markert, a Peak Performance Coach.</p><p>To provide our listeners with a well-rounded assortment of colorful guests from all walks of life, we invited Killian to share with us a bevy of tips about <strong>how to improve your health, nutrition, sleep, exercise habits, and more.</strong></p><p>Most people are unaware of how profoundly important these essential habits and choices we make on a day-to-day basis really are when it comes to our health and our business. Take a seat, grab a pen and paper, and listen in as Daniel and Killian discus:</p><p>✔️The link between health and business</p><p>✔️Tips for better sleep</p><p>✔️ Nutritional advice for business owners</p><p>✔️Staying active to balance yourself out</p><p>✔️ Meditation and mindfulness</p><h2><strong>It’s All Tied Together</strong></h2><p>Think it’s sustainable to eat fast food, get less than 8 hours of sleep, and spend all day sitting down? Killian says <strong>think again</strong>! There is a reason he is highly successful in his business life because he has realized the crucial link between treating you remind and your body right first and foremost.</p><p>Cleaning up your lifestyle and setting simple, micro habits is key to setting long term goals and building motivation!</p><h2><strong>Sleep Hygiene: The Most Overlooked Health Issue</strong></h2><p>From how many hours you sleep and how much light is in your room, to your mattress firmness and your sleeping position, sleep is influenced by lots of decisions you make throughout the day.</p><p>Killian says that when you wake up, you are already preparing yourself for your next night’s sleep without knowing it. He shares with us some tips on how to choose the best sleeping position, stretching and relaxing before bed, and avoiding working or bright screens too close to bedtime.</p><h2><strong>Eating the Right Way</strong></h2><p>Daniel and Killian walk us through several different dietary choices, weighing the pros and cons of things like intermittent fasting. Killian recommends ditching coffee before it becomes an addiction, and instead of using it sparingly when you <strong>absolutely need it</strong>!</p><p>He also stresses the importance of what you put into your body, saying to cut down on refined products and sugar and instead opt for a <strong>mostly plant-based diet</strong>. You can still eat meat and dairy but aim for making at least <strong>80% of your diet unrefined and plant-based</strong>.</p><h2><strong>Your Body is a Temple</strong></h2><p>Killian likens business owners to athletes, saying it has never been more competitive for business owners ever. We must strive to keep our minds sharp and motivated, and one way of doing this is ensuring we hit the gym or stay active throughout the day.</p><p>Even if you hate sports or working out, there is something out there for everyone to stay active like rock climbing or hiking. It’s also important to note that sitting more than standing can <strong>negate the gains and positives of working out</strong>, so be sure to spend more time on your feet rather than your backside!</p><h2>5-10 minutes will make a huge difference</h2><p>Killian says meditating has greatly improved his mindfulness and quality of life. There are lots of ways to meditate, but spending time undistracted and unstimulated is crucial if you want to balance your mind and put your best foot forward throughout the day.<br><br>Keep you remind sharp, read books, listen to podcasts before bed, and amaze yourself with the wonders of what just <strong>5-10 minutes of any activity can do for you in the long run!</strong></p><p>Tune in for Part 2 of Killian and Daniels chat next week for the next episode of The Ecom Show!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Kilian:</strong></p><p><a href="https://www.linkedin.com/in/kilianmarkert/?originalSubdomain=de" target="_blank">Kilian's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/kilianmarkert" target="_blank">Kilian's Facebook</a>&nbsp;</p><p><a href="https://kilianmarkert.com/" target="_blank">Kilian's website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#16 Scale Up Your Ecommerce Business: Proven Digital Marketing Strategies to Grow Your Store</title>
			<itunes:title>#16 Scale Up Your Ecommerce Business: Proven Digital Marketing Strategies to Grow Your Store</itunes:title>
			<pubDate>Thu, 17 Sep 2020 09:00:00 GMT</pubDate>
			<itunes:duration>56:14</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/77b341a0-377c-422c-a60f-4c3a7d7add15/media.mp3" length="55290182" type="audio/mpeg"/>
			<guid isPermaLink="false">77b341a0-377c-422c-a60f-4c3a7d7add15</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/16</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa3a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkhi7arMNcojR0BznvwEZ4i]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>16</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa3a.jpg"/>
			<description><![CDATA[<h1>Scale Up Your Ecommerce Business: Proven Digital Marketing Strategies to Grow Your Store</h1><p>This week <strong>Budai Media</strong> founder <strong>Daniel </strong>sits down with <strong>Deividas</strong>, a brilliant digital marketer that helped co-found the <strong>Sugatan</strong>, a leading marketing force in the ecommerce industry!</p><p>Although originally hailing from Europe, he now spends most of his time in the Digital Nomad hotspot of Dubai!</p><p>Listen in as we talk about:</p><p>✔️When you should focus on scaling up your business</p><p>✔️ How to hit the next level in monthly revenue</p><p>✔️ The most effective channels for online marketing</p><p>✔️Developing new products for your ecommerce store</p><p>✔️ Ecommerce difference in Europe vs. America</p><p>Let's dive deeper on these topics.</p><h2><strong>The Right Time to Grow</strong></h2><p>Deividas provides some valuable tips for scaling businesses, coming from his experience growing major ecommerce brands to 8-figure giants. He recommends not getting ahead of yourself and being patient in the beginning.</p><p>As time progresses, you can start to make changes in how you advertise, who you hire, and how you look through your data. Deividas and Daniel even agree that you should wait until <strong>$300 thousand </strong>in monthly revenue to expand your marketing from one channel to multiple utilizing Facebook, Google, Youtube, Instagram influencers, and more.</p><h2><strong>Set Revenue Goals and Beat Them!</strong></h2><p>Epic ecommerce brands aren’t built overnight. Deividas describes the different steps it takes to reach certain milestones like <strong>$1 million in monthly revenue</strong>.<br><br>His process is to make a plan for every new revenue tier, and strategically scale up marketing, hire specialists, find new avenues for marketing, and more. You can also afford to buy more expensive tools and spend more money on advertising the more profitable your business becomes!</p><h2><strong>Facebook, Google, Youtube, Tik Tok, and More!</strong></h2><p>Digital marketers must get creative when it comes to <strong>building brand recognition</strong>. Deividas mentions that all ecommerce stores should start right off the bat with email marketing as it is a simple and cost-effective way to begin your growth.</p><p>The Sugatan Agency utilizes Facebook Ads and Instagram influencers normally, but they are looking for a third heavy hitter for their lineup. Tik Tok is a rapidly emerging channel to consider for younger audiences, but Deividas prefers to look more into <strong>SEO </strong>(a great long term investment) and Youtube, although this has proven more difficult to scale.</p><h2><strong>Focus on One Product or Many?</strong></h2><p>There is a time and a place to expand your offering of products, but oftentimes people disagree on <strong>when you should do so</strong>. Deividas suggests only investing in new potential products when you have the available time and cash flow to. Otherwise, it’s best to focus on your main products and scale up accordingly.<br><br>If you develop new products in-house like Sugatan’s clients, then it can take a long time for new quality products to hit the market.</p><h2><strong>Starting an Ecommerce Business in the European Marketplace</strong></h2><p>One particularly interesting wrinkle discussed this week, is the appeal of the European market. Deividas think that it is a lot less competitive, and you can essentially take what works in America and apply it to Europe which is practically ripe for the taking.</p><p>It is more difficult to break the language barrier with so many different countries, but you only need to focus on France, Italy, and Germany for instance to hit that <strong>$100 million dollars annual revenue</strong> for example.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><br><strong>Follow Deividas:</strong></p><p><a href="https://www.linkedin.com/in/deividas-mikocionis-60413464?originalSubdomain=lt" target="_blank">Deividas' LinkedIn</a>&nbsp;</p><p><a href="https://sugatan.io/" target="_blank">Deividas' website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Scale Up Your Ecommerce Business: Proven Digital Marketing Strategies to Grow Your Store</h1><p>This week <strong>Budai Media</strong> founder <strong>Daniel </strong>sits down with <strong>Deividas</strong>, a brilliant digital marketer that helped co-found the <strong>Sugatan</strong>, a leading marketing force in the ecommerce industry!</p><p>Although originally hailing from Europe, he now spends most of his time in the Digital Nomad hotspot of Dubai!</p><p>Listen in as we talk about:</p><p>✔️When you should focus on scaling up your business</p><p>✔️ How to hit the next level in monthly revenue</p><p>✔️ The most effective channels for online marketing</p><p>✔️Developing new products for your ecommerce store</p><p>✔️ Ecommerce difference in Europe vs. America</p><p>Let's dive deeper on these topics.</p><h2><strong>The Right Time to Grow</strong></h2><p>Deividas provides some valuable tips for scaling businesses, coming from his experience growing major ecommerce brands to 8-figure giants. He recommends not getting ahead of yourself and being patient in the beginning.</p><p>As time progresses, you can start to make changes in how you advertise, who you hire, and how you look through your data. Deividas and Daniel even agree that you should wait until <strong>$300 thousand </strong>in monthly revenue to expand your marketing from one channel to multiple utilizing Facebook, Google, Youtube, Instagram influencers, and more.</p><h2><strong>Set Revenue Goals and Beat Them!</strong></h2><p>Epic ecommerce brands aren’t built overnight. Deividas describes the different steps it takes to reach certain milestones like <strong>$1 million in monthly revenue</strong>.<br><br>His process is to make a plan for every new revenue tier, and strategically scale up marketing, hire specialists, find new avenues for marketing, and more. You can also afford to buy more expensive tools and spend more money on advertising the more profitable your business becomes!</p><h2><strong>Facebook, Google, Youtube, Tik Tok, and More!</strong></h2><p>Digital marketers must get creative when it comes to <strong>building brand recognition</strong>. Deividas mentions that all ecommerce stores should start right off the bat with email marketing as it is a simple and cost-effective way to begin your growth.</p><p>The Sugatan Agency utilizes Facebook Ads and Instagram influencers normally, but they are looking for a third heavy hitter for their lineup. Tik Tok is a rapidly emerging channel to consider for younger audiences, but Deividas prefers to look more into <strong>SEO </strong>(a great long term investment) and Youtube, although this has proven more difficult to scale.</p><h2><strong>Focus on One Product or Many?</strong></h2><p>There is a time and a place to expand your offering of products, but oftentimes people disagree on <strong>when you should do so</strong>. Deividas suggests only investing in new potential products when you have the available time and cash flow to. Otherwise, it’s best to focus on your main products and scale up accordingly.<br><br>If you develop new products in-house like Sugatan’s clients, then it can take a long time for new quality products to hit the market.</p><h2><strong>Starting an Ecommerce Business in the European Marketplace</strong></h2><p>One particularly interesting wrinkle discussed this week, is the appeal of the European market. Deividas think that it is a lot less competitive, and you can essentially take what works in America and apply it to Europe which is practically ripe for the taking.</p><p>It is more difficult to break the language barrier with so many different countries, but you only need to focus on France, Italy, and Germany for instance to hit that <strong>$100 million dollars annual revenue</strong> for example.</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><br><strong>Follow Deividas:</strong></p><p><a href="https://www.linkedin.com/in/deividas-mikocionis-60413464?originalSubdomain=lt" target="_blank">Deividas' LinkedIn</a>&nbsp;</p><p><a href="https://sugatan.io/" target="_blank">Deividas' website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#15 Automate, Delegate, and Eliminate: How to Improve the Workflow of your Ecommerce Business</title>
			<itunes:title>#15 Automate, Delegate, and Eliminate: How to Improve the Workflow of your Ecommerce Business</itunes:title>
			<pubDate>Thu, 10 Sep 2020 09:00:00 GMT</pubDate>
			<itunes:duration>36:31</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/7674a4c1-2d1a-45dd-b2ae-aefa63d6bc76/media.mp3" length="32536275" type="audio/mpeg"/>
			<guid isPermaLink="false">7674a4c1-2d1a-45dd-b2ae-aefa63d6bc76</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/15</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa3b</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jm64WGcBKRArfLU5heSJLun]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>15</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa3b.jpg"/>
			<description><![CDATA[<h1>Automate, Delegate, and Eliminate: How to Improve the Workflow of your Ecommerce Business</h1><p>Straight out of Athens, Georgia in the United States, we sat down with Will Christensen for a productive and insightful chat about the wonders of automation!</p><p><strong>Will </strong>is the founder and CEO of <a href="https://dataautomation.com/" target="_blank">DataAutomation</a>, one of the industry’s premier automation experts, and who better to speak with about what should or shouldn’t be automated. Together with <strong>Budai Media founder Daniel</strong>, this week’s edition of The Ecom Show is a tasty treat for all ecommerce shop owners, entrepreneurs, data nerds, marketers, and quite frankly, anyone else hoping to learn about an often overlooked facet of the business.</p><p>Join in on the fun and learn about:</p><p>✔️How to communicate with automation experts</p><p>✔️ The 15-1-1 litmus test</p><p>✔️ Best ways to hire new workers or find a knowledgeable mentor</p><p>✔️ Most commonly automated ecommerce tasks</p><p>✔️ Who should focus on automation within a company</p><p>Let's jump further on the content of this amazing episode!</p><h2><strong>Create a Roadmap for Automation</strong></h2><p>It is best to figure out 4 different components before you ever hire someone to automate a task. What is the origin, the destination, the transformation process between the two, and finally, the trigger action that sets the automation process in motion? Once you can create a visual guide for what you want to accomplish, it is <strong>virtually impossible</strong> for a real data automation expert to mess it up.</p><h2><strong>15 Minutes a Day, 1 Hour a Week, 1 Hour a Month</strong></h2><p>This fascinating litmus test could be the key to your ecommerce woes. Just taking note of time or labor-intensive tasks can be helpful for you to focus your time elsewhere.</p><p>Keep a log of actions that take more than 15 minutes of time per day, or an hour either each week/month so you can identify a way to automate it and free up your time/attention. DataAutomation’s podcast is actually called <strong>Automate, Delegate, Eliminate</strong> because it is a catchy and handy way to prioritize while organizing your time more effectively.</p><h2><strong>Best Things to Automate in Ecommerce</strong></h2><p>These days you can essentially automate everything (even copywriting, design, and customer feedback). This doesn’t necessarily mean you should automate everything!</p><p>According to Will, the three most commonly automated tasks in ecommerce are order transfers, inventory transfers, and tracking information transfers. He explicitly states that some things can actually cause more harm when automated, like any instance where you can miss out on vital customer feedback. <strong>People trust other people more than automated chatbots!</strong>.</p><h2><strong>Who Should Automate?</strong></h2><p>In any given company, CEO’s normally pushing new innovation or evolution within, but when it comes to automation, Will believes that the people in the trenches should be the ones driving this sort of change. Higher-ups and C-level managers will appreciate the efficiency and initiative, but they also need to make it easier for workers to do this by allocating resources, money, and tools to automate everything possible.</p><p>By freeing up money to hire outside agencies or freelancers in Fiverr or Upwork, you can save your company time and money in the long run. If a task passes the 15-1-1 litmus test, <strong>it will provide real ROI </strong>guaranteed!</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><br><strong>Follow Will:</strong></p><p><a href="https://www.linkedin.com/in/william-christensen-91074a11/" target="_blank">Will's LinkedIn</a></p><p><a href="https://dataautomation.com/" target="_blank">Will's website</a></p><p><a href="mailto:will@dataautomation.com" target="_blank">Will's email</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Automate, Delegate, and Eliminate: How to Improve the Workflow of your Ecommerce Business</h1><p>Straight out of Athens, Georgia in the United States, we sat down with Will Christensen for a productive and insightful chat about the wonders of automation!</p><p><strong>Will </strong>is the founder and CEO of <a href="https://dataautomation.com/" target="_blank">DataAutomation</a>, one of the industry’s premier automation experts, and who better to speak with about what should or shouldn’t be automated. Together with <strong>Budai Media founder Daniel</strong>, this week’s edition of The Ecom Show is a tasty treat for all ecommerce shop owners, entrepreneurs, data nerds, marketers, and quite frankly, anyone else hoping to learn about an often overlooked facet of the business.</p><p>Join in on the fun and learn about:</p><p>✔️How to communicate with automation experts</p><p>✔️ The 15-1-1 litmus test</p><p>✔️ Best ways to hire new workers or find a knowledgeable mentor</p><p>✔️ Most commonly automated ecommerce tasks</p><p>✔️ Who should focus on automation within a company</p><p>Let's jump further on the content of this amazing episode!</p><h2><strong>Create a Roadmap for Automation</strong></h2><p>It is best to figure out 4 different components before you ever hire someone to automate a task. What is the origin, the destination, the transformation process between the two, and finally, the trigger action that sets the automation process in motion? Once you can create a visual guide for what you want to accomplish, it is <strong>virtually impossible</strong> for a real data automation expert to mess it up.</p><h2><strong>15 Minutes a Day, 1 Hour a Week, 1 Hour a Month</strong></h2><p>This fascinating litmus test could be the key to your ecommerce woes. Just taking note of time or labor-intensive tasks can be helpful for you to focus your time elsewhere.</p><p>Keep a log of actions that take more than 15 minutes of time per day, or an hour either each week/month so you can identify a way to automate it and free up your time/attention. DataAutomation’s podcast is actually called <strong>Automate, Delegate, Eliminate</strong> because it is a catchy and handy way to prioritize while organizing your time more effectively.</p><h2><strong>Best Things to Automate in Ecommerce</strong></h2><p>These days you can essentially automate everything (even copywriting, design, and customer feedback). This doesn’t necessarily mean you should automate everything!</p><p>According to Will, the three most commonly automated tasks in ecommerce are order transfers, inventory transfers, and tracking information transfers. He explicitly states that some things can actually cause more harm when automated, like any instance where you can miss out on vital customer feedback. <strong>People trust other people more than automated chatbots!</strong>.</p><h2><strong>Who Should Automate?</strong></h2><p>In any given company, CEO’s normally pushing new innovation or evolution within, but when it comes to automation, Will believes that the people in the trenches should be the ones driving this sort of change. Higher-ups and C-level managers will appreciate the efficiency and initiative, but they also need to make it easier for workers to do this by allocating resources, money, and tools to automate everything possible.</p><p>By freeing up money to hire outside agencies or freelancers in Fiverr or Upwork, you can save your company time and money in the long run. If a task passes the 15-1-1 litmus test, <strong>it will provide real ROI </strong>guaranteed!</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><br><strong>Follow Will:</strong></p><p><a href="https://www.linkedin.com/in/william-christensen-91074a11/" target="_blank">Will's LinkedIn</a></p><p><a href="https://dataautomation.com/" target="_blank">Will's website</a></p><p><a href="mailto:will@dataautomation.com" target="_blank">Will's email</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#14 How to Properly Analyze the Analytics of Your Ecommerce Business</title>
			<itunes:title>#14 How to Properly Analyze the Analytics of Your Ecommerce Business</itunes:title>
			<pubDate>Thu, 03 Sep 2020 09:00:00 GMT</pubDate>
			<itunes:duration>55:27</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/c039b7fc-26fb-4784-957b-29d90112f536/media.mp3" length="50840529" type="audio/mpeg"/>
			<guid isPermaLink="false">c039b7fc-26fb-4784-957b-29d90112f536</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/14</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa3c</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jm/Cdw8J5TTd8mNjrY5tfTs]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>14</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa3c.jpg"/>
			<description><![CDATA[<h1>How to Properly Analyze the Analytics of Your Ecommerce Business</h1><p>Tune in as Budai Media founder Daniel chats with Rumen Dimitrov, an <strong>expert in Shopify Speed and Conversion Rate Optimization</strong>!</p><p>It’s clear right from the beginning that both Daniel and Rumen are <strong>passionate about numbers and data</strong>, and they discuss the biggest problems, areas of concern, and solutions for ecommerce store owners to focus on.</p><p>Rumen says that lots of people would be shocked at how little even the largest and most successful ecommerce brands focus on their data, and with a little fine-tuning, you can iron out all the kinks and make a <strong>successful and profitable sales funnel for your store</strong>.</p><p>You can also learn more about:</p><p>✔️ The Good Clicks vs. Bad Clicks concept</p><p>✔️ The difference between leading metrics and lagging metrics</p><p>✔️ Shopify Analytics vs Google Analytics</p><p>✔️ Trusting the sales funnel and not trying to convert early on</p><p>✔️ Listening to your customers</p><p>Hit play and enjoy the full episode now!</p><h2><strong>Are You Getting Quality Clicks?</strong></h2><p>Daniel and Rumen talk about the misleading numbers associated with <strong>conversion rates</strong>, and how you can best figure out what is going on because every click is different.</p><p>Simply <strong>measuring click-through rates</strong> alone will never help you gain insight into how your website is functioning, and if you are generating lots of attention but making no sales, you are getting “bad clicks”. You can see this as an opportunity and not a problem, however, and figure out where you are losing people during the process.</p><h2><strong>Leading Metrics and Lagging Metrics</strong></h2><p>Leading metrics are predictive tools used to <strong>calculate sales and conversion rates</strong>. Generally speaking, leading metrics look forward to future events, while lagging metrics are used to figure out what has already occurred.</p><p><strong>Understanding the relationship between your store’s leading and lagging metrics is necessary for success</strong> if you want to smooth out any problems and set yourself up for higher conversion rates.</p><h2><strong>What Data Analysis Tools Are Available?</strong></h2><p><strong>Shopify </strong>Analytics and <strong>Google </strong>Analytics are the two most commonly used tools on the market, and both offer their own features. Shopify’s tool is easier for the average person to figure out, but lacks the tools, filters, and specific details that serious data-driven business owners want.</p><p>Google, on the other hand, offers <strong>enhanced ecommerce tracking</strong>, but can sometimes be overwhelming for people. The sheer offering of tools, metrics, and other data on Google Analytics is why it reigns supreme in the online data marketplace.</p><h2><strong>Let the Sales Funnel Do Its Job</strong></h2><p>Another important tip you can glean from this episode is to not try and convert sales to early. Rumen mentions that it is much better to <strong>bring someone to your site</strong>, offer them something of value while collecting contact information, and slowly warming them up to your brand.</p><p>First-time visitors rarely make a purchase, but building a rapport with them over time can be the best strategy for generating sales down the line. <strong>Let them warm up to you and trust your brand instead of pouncing right away!</strong></p><h2><strong>The Customer Knows Best</strong></h2><p>It may seem obvious, but <strong>listening to the customer is actually the best thing you can do</strong> as a shop owner. Rumen discusses the many ways you can do that, like checking out customer service inquiries or offering a discount for helpful feedback.</p><p>If you have a hypothesis that is based on data or customer feedback, <strong>test it</strong>! There is a science to optimizing your website shopping experience, and you can even observe friends or family members testing your website to note inconsistencies or bugs that can be avoided. <br><br>Both Daniel and Rumen agree it’s best to take the time now to optimize your website rather than waiting until mid-November because Q4 and t<strong>he winter holidays are fast approaching</strong>!</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Rumen:</strong></p><p><a href="https://www.linkedin.com/in/rumen-dimitrov-318b10129/" target="_blank">Rumen's LinkedIn</a>&nbsp;</p><p><a href="https://www.rumendimitrov.com/" target="_blank">Rumen's website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How to Properly Analyze the Analytics of Your Ecommerce Business</h1><p>Tune in as Budai Media founder Daniel chats with Rumen Dimitrov, an <strong>expert in Shopify Speed and Conversion Rate Optimization</strong>!</p><p>It’s clear right from the beginning that both Daniel and Rumen are <strong>passionate about numbers and data</strong>, and they discuss the biggest problems, areas of concern, and solutions for ecommerce store owners to focus on.</p><p>Rumen says that lots of people would be shocked at how little even the largest and most successful ecommerce brands focus on their data, and with a little fine-tuning, you can iron out all the kinks and make a <strong>successful and profitable sales funnel for your store</strong>.</p><p>You can also learn more about:</p><p>✔️ The Good Clicks vs. Bad Clicks concept</p><p>✔️ The difference between leading metrics and lagging metrics</p><p>✔️ Shopify Analytics vs Google Analytics</p><p>✔️ Trusting the sales funnel and not trying to convert early on</p><p>✔️ Listening to your customers</p><p>Hit play and enjoy the full episode now!</p><h2><strong>Are You Getting Quality Clicks?</strong></h2><p>Daniel and Rumen talk about the misleading numbers associated with <strong>conversion rates</strong>, and how you can best figure out what is going on because every click is different.</p><p>Simply <strong>measuring click-through rates</strong> alone will never help you gain insight into how your website is functioning, and if you are generating lots of attention but making no sales, you are getting “bad clicks”. You can see this as an opportunity and not a problem, however, and figure out where you are losing people during the process.</p><h2><strong>Leading Metrics and Lagging Metrics</strong></h2><p>Leading metrics are predictive tools used to <strong>calculate sales and conversion rates</strong>. Generally speaking, leading metrics look forward to future events, while lagging metrics are used to figure out what has already occurred.</p><p><strong>Understanding the relationship between your store’s leading and lagging metrics is necessary for success</strong> if you want to smooth out any problems and set yourself up for higher conversion rates.</p><h2><strong>What Data Analysis Tools Are Available?</strong></h2><p><strong>Shopify </strong>Analytics and <strong>Google </strong>Analytics are the two most commonly used tools on the market, and both offer their own features. Shopify’s tool is easier for the average person to figure out, but lacks the tools, filters, and specific details that serious data-driven business owners want.</p><p>Google, on the other hand, offers <strong>enhanced ecommerce tracking</strong>, but can sometimes be overwhelming for people. The sheer offering of tools, metrics, and other data on Google Analytics is why it reigns supreme in the online data marketplace.</p><h2><strong>Let the Sales Funnel Do Its Job</strong></h2><p>Another important tip you can glean from this episode is to not try and convert sales to early. Rumen mentions that it is much better to <strong>bring someone to your site</strong>, offer them something of value while collecting contact information, and slowly warming them up to your brand.</p><p>First-time visitors rarely make a purchase, but building a rapport with them over time can be the best strategy for generating sales down the line. <strong>Let them warm up to you and trust your brand instead of pouncing right away!</strong></p><h2><strong>The Customer Knows Best</strong></h2><p>It may seem obvious, but <strong>listening to the customer is actually the best thing you can do</strong> as a shop owner. Rumen discusses the many ways you can do that, like checking out customer service inquiries or offering a discount for helpful feedback.</p><p>If you have a hypothesis that is based on data or customer feedback, <strong>test it</strong>! There is a science to optimizing your website shopping experience, and you can even observe friends or family members testing your website to note inconsistencies or bugs that can be avoided. <br><br>Both Daniel and Rumen agree it’s best to take the time now to optimize your website rather than waiting until mid-November because Q4 and t<strong>he winter holidays are fast approaching</strong>!</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Rumen:</strong></p><p><a href="https://www.linkedin.com/in/rumen-dimitrov-318b10129/" target="_blank">Rumen's LinkedIn</a>&nbsp;</p><p><a href="https://www.rumendimitrov.com/" target="_blank">Rumen's website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#13 Revealing the Basics and Advanced Tricks for SMS and Messenger Marketing for Ecommerce Businesses</title>
			<itunes:title>#13 Revealing the Basics and Advanced Tricks for SMS and Messenger Marketing for Ecommerce Businesses</itunes:title>
			<pubDate>Thu, 27 Aug 2020 09:00:00 GMT</pubDate>
			<itunes:duration>46:39</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/edbc0da9-aa3b-438e-bbaa-35eaecf0c24d/media.mp3" length="38571770" type="audio/mpeg"/>
			<guid isPermaLink="false">edbc0da9-aa3b-438e-bbaa-35eaecf0c24d</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/13</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa3d</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jl1lMFTNrhhjwe04Ht+x+aW]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>13</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa3d.jpg"/>
			<description><![CDATA[<p>We are keeping it <strong>in-house</strong> in this episode as we speak with two of our very own specialists at Budai Media!</p><p><strong>Ben </strong>is our <strong>Senior Account Manager</strong> who was a guest for our <a href="https://www.thebudaimedia.com/podcast/episode/247dd656/1-ecommerce-mindset-and-how-to-win-at-poker" target="_self"><ins>inaugural episode of The Ecom Show</ins></a> where he spoke to us about life as a digital nomad in Bali and his expertise in ecommerce.</p><p><strong>Zsófi </strong>is an <strong>account manager</strong> and an <strong>SMS/messenger guru </strong>with a knack for learning quickly!</p><p>Listen in as Daniel, Ben and Zsófi discuss:</p><ul><li>The unique backgrounds of people working in ecommerce</li><li>Building your own ecommerce store in any niche</li><li>Owning an ecommerce store during the times of COVID-19</li><li>The importance of SMS/Messenger marketing</li><li>Different tools you can use to engage your audience and keep them interested</li></ul><p>Both <strong>Zsófi </strong>and <strong>Ben </strong>bring their unique skillsets and knowledge to the table and discuss with <strong>Budai Media founder</strong> <strong>Daniel</strong>, for a productive and fun learning opportunity that is guaranteed to help you improve your situation.</p><h2><strong>Be Your Own Boss</strong></h2><p>Both Zsófi and Ben are business owners on their own, having created companies that <strong>bring value to customers</strong>. Zsófi mentions that she decided to work for her own if she couldn’t find a perfect fit company to work for, and last year she opened her own ecommerce brand in Hungary.</p><p>With all the potential struggles and setbacks associated with owning a business, there is nothing like the freedom to do whatever you want, whenever you want, however you want!</p><h2><strong>Adapting Your Ecommerce Brand to the Age of COVID-19</strong></h2><p>With her own <strong>fitness niche ecommerce brand</strong> up and running and a great deal of success selling the entire inventory of fitness gear, COVID-19 significantly disrupted the supply chain for Zsófi and many other ecommerce shops around the world.<br><br><strong>Adapting is a crucial skill for ecommerce owners</strong>, and Zsófi explains how she had to secure another supplier to meet the increased demand for fitness products while people were stuck at home and unable to go to the gym.</p><h2><strong>What Tools and Softwares Should you Work With?</strong></h2><p>Ben and Zsófi run us through their favorite companies when it comes to software, and they discuss Octane AI, Recart, SMS Bump, OptinMonster, Facebook Ads, and Klaviyo among other <strong>industry-leading tools</strong>.<br><br>Knowing the pros and cons of all the potential resources you can work with is another key component to figure out when you own your own ecommerce brand.</p><h2><strong>SMS, Messenger, Email Marketing, and More!</strong></h2><p>All of these important strategies revolve around <strong>enhancing the customer experience</strong>. Zsófi mentions that the most fulfilling part for her in her time as a business owner has been tailoring the experience to be more enjoyable. Carefully designed packaging, responsive customer service, and intelligent marketing strategies are how she succeeds.</p><p><strong>Don’t reinvent the wheel</strong>, just find something that works and make it your own! Make sure to balance your use of these tools and strategies, and remember that people want to feel like part of something, not like they are being constantly bombarded by campaigns, discounts, and messages about sales!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Ben:</strong></p><p><a href="https://www.linkedin.com/in/benerdelyi/" target="_self">Ben's LinkedIn</a></p><p><a href="https://www.facebook.com/benerdelyiofficial" target="_self">Ben's Facebook</a></p><p><strong>Follow Zsófie:</strong></p><p><a href="https://www.linkedin.com/in/zsofiamata/" target="_blank">Zsófi's LinkedIn</a></p><p><a href="https://www.instagram.com/hellozsofi/" target="_blank">Zsófi's Instagram</a>&nbsp;</p><p><a href="http://thehellomedia.com/" target="_blank">Zsófi's website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>We are keeping it <strong>in-house</strong> in this episode as we speak with two of our very own specialists at Budai Media!</p><p><strong>Ben </strong>is our <strong>Senior Account Manager</strong> who was a guest for our <a href="https://www.thebudaimedia.com/podcast/episode/247dd656/1-ecommerce-mindset-and-how-to-win-at-poker" target="_self"><ins>inaugural episode of The Ecom Show</ins></a> where he spoke to us about life as a digital nomad in Bali and his expertise in ecommerce.</p><p><strong>Zsófi </strong>is an <strong>account manager</strong> and an <strong>SMS/messenger guru </strong>with a knack for learning quickly!</p><p>Listen in as Daniel, Ben and Zsófi discuss:</p><ul><li>The unique backgrounds of people working in ecommerce</li><li>Building your own ecommerce store in any niche</li><li>Owning an ecommerce store during the times of COVID-19</li><li>The importance of SMS/Messenger marketing</li><li>Different tools you can use to engage your audience and keep them interested</li></ul><p>Both <strong>Zsófi </strong>and <strong>Ben </strong>bring their unique skillsets and knowledge to the table and discuss with <strong>Budai Media founder</strong> <strong>Daniel</strong>, for a productive and fun learning opportunity that is guaranteed to help you improve your situation.</p><h2><strong>Be Your Own Boss</strong></h2><p>Both Zsófi and Ben are business owners on their own, having created companies that <strong>bring value to customers</strong>. Zsófi mentions that she decided to work for her own if she couldn’t find a perfect fit company to work for, and last year she opened her own ecommerce brand in Hungary.</p><p>With all the potential struggles and setbacks associated with owning a business, there is nothing like the freedom to do whatever you want, whenever you want, however you want!</p><h2><strong>Adapting Your Ecommerce Brand to the Age of COVID-19</strong></h2><p>With her own <strong>fitness niche ecommerce brand</strong> up and running and a great deal of success selling the entire inventory of fitness gear, COVID-19 significantly disrupted the supply chain for Zsófi and many other ecommerce shops around the world.<br><br><strong>Adapting is a crucial skill for ecommerce owners</strong>, and Zsófi explains how she had to secure another supplier to meet the increased demand for fitness products while people were stuck at home and unable to go to the gym.</p><h2><strong>What Tools and Softwares Should you Work With?</strong></h2><p>Ben and Zsófi run us through their favorite companies when it comes to software, and they discuss Octane AI, Recart, SMS Bump, OptinMonster, Facebook Ads, and Klaviyo among other <strong>industry-leading tools</strong>.<br><br>Knowing the pros and cons of all the potential resources you can work with is another key component to figure out when you own your own ecommerce brand.</p><h2><strong>SMS, Messenger, Email Marketing, and More!</strong></h2><p>All of these important strategies revolve around <strong>enhancing the customer experience</strong>. Zsófi mentions that the most fulfilling part for her in her time as a business owner has been tailoring the experience to be more enjoyable. Carefully designed packaging, responsive customer service, and intelligent marketing strategies are how she succeeds.</p><p><strong>Don’t reinvent the wheel</strong>, just find something that works and make it your own! Make sure to balance your use of these tools and strategies, and remember that people want to feel like part of something, not like they are being constantly bombarded by campaigns, discounts, and messages about sales!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Ben:</strong></p><p><a href="https://www.linkedin.com/in/benerdelyi/" target="_self">Ben's LinkedIn</a></p><p><a href="https://www.facebook.com/benerdelyiofficial" target="_self">Ben's Facebook</a></p><p><strong>Follow Zsófie:</strong></p><p><a href="https://www.linkedin.com/in/zsofiamata/" target="_blank">Zsófi's LinkedIn</a></p><p><a href="https://www.instagram.com/hellozsofi/" target="_blank">Zsófi's Instagram</a>&nbsp;</p><p><a href="http://thehellomedia.com/" target="_blank">Zsófi's website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#12 Building an Authentic Brand from Scratch, Starting Retail beside Ecommerce, How to Find the Right Influencers</title>
			<itunes:title>#12 Building an Authentic Brand from Scratch, Starting Retail beside Ecommerce, How to Find the Right Influencers</itunes:title>
			<pubDate>Thu, 20 Aug 2020 09:00:00 GMT</pubDate>
			<itunes:duration>54:57</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/8f20ad6b-a0d0-4028-a208-e845e3ac3e13/media.mp3" length="53326501" type="audio/mpeg"/>
			<guid isPermaLink="false">8f20ad6b-a0d0-4028-a208-e845e3ac3e13</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/episode-12</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa3e</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkkAoIRFUKBPEuBbKNThYtt]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>12</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa3e.jpg"/>
			<description><![CDATA[<h1>Building an Authentic Brand from Scratch, Starting Retail beside Ecommerce, How to Find the Right Influencers</h1><p>Join us as we sit down with <a href="https://www.linkedin.com/in/arron-coote-maicd-b413aa12/" target="_self"><ins>Arron Coote</ins></a>, the CEO of <a href="https://www.bausele.com/" target="_self"><ins>BAUSELE</ins></a>, a <strong>premier luxury watch brand</strong> in all of <strong>Australia</strong>.</p><p>Starting with handmade sign painting and digital printing, Arron began exploring new business ideas. His most successful venture was <strong>growing a massive beauty product empire</strong> that sold products in over 100 countries and 4000 stores all around the globe.</p><p>After selling the company, he moved onto his next big challenge. He was approached by the founder of <strong>BAUSELE </strong>to leverage his expertise in marketing and business to scale it up while making it a household name. On this episode we talk about:</p><p>✔️ Finding your <strong>ideal lifestyle</strong> without feeling like you are “working”</p><p>✔️ Surrounding yourself with the “<strong>best-in-class</strong>” people</p><p>✔️ Starting a business and scaling it up into a <strong>global powerhouse</strong></p><p>✔️ The challenges of being a <strong>CEO for a major brand</strong></p><p>✔️ <strong>Retail </strong>vs. <strong>Distribution </strong>vs. <strong>Ecommerce</strong></p><h2><strong>Don’t Work to Live, Live to Work!</strong></h2><p>Many people are unaware that you can make money while having fun with something you are passionate about at the very same time. Arron mentions that he works <strong>every day</strong>, yet he never feels like he is <strong>working</strong>.<br><br>It is a joyful experience to build a company from the ground up, to learn from mistakes, and to see the fruits of your labor. Finding something you love to do and figuring out a way to make a living should be a fun challenge, not a daunting task!</p><h2><strong>“Let the Experts be the Experts”</strong></h2><p>It can be terrifying as a business owner to entrust someone with your baby, but delegating to the right people and trusting proven professionals in their field is a <strong>massive part</strong> of being an entrepreneur. Arron mentions that micro-managing actually stunts the growth of a company.<br><br>Finding the best people and giving them the creative freedom to learn, grow, and do their thing is crucial. He also mentions <a href="https://www.amazon.com/Who-Geoff-Smart/dp/0345504194" target="_self"><ins>Who: The A Method for Hiring</ins></a> as a fascinating resource for those wondering how to improve their companies by hiring the right people.</p><h2><strong>Building and Scaling a Business</strong></h2><p>There are many different ways to <strong>create a business</strong>, whether you offer products, services, or some combination of the two. Figure your strategy out early on as well as your target audience, niche, and marketing plan.</p><p>Sometimes you have to make difficult decisions, like when Arron and his wife (who also works with him at BAUSELE) decided to offer equity to a beauty niche video blogger on Youtube with <strong>2.5 million subscriptions</strong>. Giving away an ownership stake in a company you own shouldn’t be taken lightly, but in this case, it helped massively expand the business for a relatively low price.</p><h2><strong>Find your Inspiration!</strong></h2><p>Arron mentions the delicate nature of “<strong>wading through the passion</strong>” of BAUSELE founder Christophe Hoppe, trying to strike a balance that preserves his initial vision and dream, while reaching as many customers as possible.</p><p>By rebranding the company and catering more to Australians rather than tourists, Arron and BAUSELE earned the trust of retailers and were rewarded with a 346% boost in sales. <strong>Building connections with celebrities</strong>, major retailers, and brands like Sydney Opera House have also helped catapult the company onto the world stage.</p><h2><strong>Retail, Distribution, and Ecommerce</strong></h2><p>The single most valuable piece of advice Arron offers us is a tried and true principle to live your life by. <strong>Don’t put all of your eggs in one basket</strong>.</p><p>The recent pandemic is proof that you cannot account for everything that will happen. Retailers got hit hard in the first half of 2020, but <strong>ecommerce stores have enjoyed record sales</strong>. If there are major computer viruses, on the other hand, that threaten the security of the internet, perhaps it would be the other way around.&nbsp;</p><p>Diversifying your business and how you make money can insulate you from risk and bankruptcy!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Arron:</strong></p><p><a href="https://www.linkedin.com/in/arron-coote-maicd-b413aa12/" target="_blank"><ins>Arron's LinkedIn</ins></a></p><p><a href="mailto:cootia2107@gmail.com" target="_blank"><ins>Arron's email</ins></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Building an Authentic Brand from Scratch, Starting Retail beside Ecommerce, How to Find the Right Influencers</h1><p>Join us as we sit down with <a href="https://www.linkedin.com/in/arron-coote-maicd-b413aa12/" target="_self"><ins>Arron Coote</ins></a>, the CEO of <a href="https://www.bausele.com/" target="_self"><ins>BAUSELE</ins></a>, a <strong>premier luxury watch brand</strong> in all of <strong>Australia</strong>.</p><p>Starting with handmade sign painting and digital printing, Arron began exploring new business ideas. His most successful venture was <strong>growing a massive beauty product empire</strong> that sold products in over 100 countries and 4000 stores all around the globe.</p><p>After selling the company, he moved onto his next big challenge. He was approached by the founder of <strong>BAUSELE </strong>to leverage his expertise in marketing and business to scale it up while making it a household name. On this episode we talk about:</p><p>✔️ Finding your <strong>ideal lifestyle</strong> without feeling like you are “working”</p><p>✔️ Surrounding yourself with the “<strong>best-in-class</strong>” people</p><p>✔️ Starting a business and scaling it up into a <strong>global powerhouse</strong></p><p>✔️ The challenges of being a <strong>CEO for a major brand</strong></p><p>✔️ <strong>Retail </strong>vs. <strong>Distribution </strong>vs. <strong>Ecommerce</strong></p><h2><strong>Don’t Work to Live, Live to Work!</strong></h2><p>Many people are unaware that you can make money while having fun with something you are passionate about at the very same time. Arron mentions that he works <strong>every day</strong>, yet he never feels like he is <strong>working</strong>.<br><br>It is a joyful experience to build a company from the ground up, to learn from mistakes, and to see the fruits of your labor. Finding something you love to do and figuring out a way to make a living should be a fun challenge, not a daunting task!</p><h2><strong>“Let the Experts be the Experts”</strong></h2><p>It can be terrifying as a business owner to entrust someone with your baby, but delegating to the right people and trusting proven professionals in their field is a <strong>massive part</strong> of being an entrepreneur. Arron mentions that micro-managing actually stunts the growth of a company.<br><br>Finding the best people and giving them the creative freedom to learn, grow, and do their thing is crucial. He also mentions <a href="https://www.amazon.com/Who-Geoff-Smart/dp/0345504194" target="_self"><ins>Who: The A Method for Hiring</ins></a> as a fascinating resource for those wondering how to improve their companies by hiring the right people.</p><h2><strong>Building and Scaling a Business</strong></h2><p>There are many different ways to <strong>create a business</strong>, whether you offer products, services, or some combination of the two. Figure your strategy out early on as well as your target audience, niche, and marketing plan.</p><p>Sometimes you have to make difficult decisions, like when Arron and his wife (who also works with him at BAUSELE) decided to offer equity to a beauty niche video blogger on Youtube with <strong>2.5 million subscriptions</strong>. Giving away an ownership stake in a company you own shouldn’t be taken lightly, but in this case, it helped massively expand the business for a relatively low price.</p><h2><strong>Find your Inspiration!</strong></h2><p>Arron mentions the delicate nature of “<strong>wading through the passion</strong>” of BAUSELE founder Christophe Hoppe, trying to strike a balance that preserves his initial vision and dream, while reaching as many customers as possible.</p><p>By rebranding the company and catering more to Australians rather than tourists, Arron and BAUSELE earned the trust of retailers and were rewarded with a 346% boost in sales. <strong>Building connections with celebrities</strong>, major retailers, and brands like Sydney Opera House have also helped catapult the company onto the world stage.</p><h2><strong>Retail, Distribution, and Ecommerce</strong></h2><p>The single most valuable piece of advice Arron offers us is a tried and true principle to live your life by. <strong>Don’t put all of your eggs in one basket</strong>.</p><p>The recent pandemic is proof that you cannot account for everything that will happen. Retailers got hit hard in the first half of 2020, but <strong>ecommerce stores have enjoyed record sales</strong>. If there are major computer viruses, on the other hand, that threaten the security of the internet, perhaps it would be the other way around.&nbsp;</p><p>Diversifying your business and how you make money can insulate you from risk and bankruptcy!</p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self"><ins>Daniel's LinkedIn</ins></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self"><ins>Daniel's Facebook</ins></a></p><p><strong>Follow Arron:</strong></p><p><a href="https://www.linkedin.com/in/arron-coote-maicd-b413aa12/" target="_blank"><ins>Arron's LinkedIn</ins></a></p><p><a href="mailto:cootia2107@gmail.com" target="_blank"><ins>Arron's email</ins></a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#11 Why Copywriting Is The Number One Skill to Ecommerce Marketing?</title>
			<itunes:title>#11 Why Copywriting Is The Number One Skill to Ecommerce Marketing?</itunes:title>
			<pubDate>Thu, 13 Aug 2020 09:00:00 GMT</pubDate>
			<itunes:duration>54:03</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/a07f7502-c79d-45ae-9c28-d2918599599f/media.mp3" length="56412235" type="audio/mpeg"/>
			<guid isPermaLink="false">a07f7502-c79d-45ae-9c28-d2918599599f</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa3f</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jn6QcAn0sI8LvfmE7Evpthc]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>11</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa3f.jpg"/>
			<description><![CDATA[<h1>Why Copywriting Is The Number One Skill to Ecommerce Marketing?</h1><p>Give it up for <strong>Csaba Borsazi</strong>, our guest for the 11th episode of <strong>The Ecom Show</strong>.</p><p>Csaba is Hungarian, (hence the difficult-to-pronounce name), but he is originally from Transylvania in Romania. After studying the <strong>psychology of business</strong> in university, his desire to learn everything he possibly could at <strong>marketing </strong>and <strong>sales </strong>was left unfulfilled.</p><p>Now <strong>Csaba </strong>is a brilliant <strong>marketer</strong>, <strong>copywriter</strong>, and <strong>content creator</strong> specializing in the <strong>email marketing </strong>niche. Having worked with major brands like <strong>Oberlo</strong>, he now spends a great deal of his time teaching people the secrets of crafting concise and exceptional <strong>copy </strong>on his <a href="https://gameofconversions.com/" target="_self"><ins>website</ins></a>, or his <a href="https://www.youtube.com/channel/UCZ_0SmLnBE82ewjbobjtvDA" target="_self"><ins>rapidly growing Youtube channel</ins></a>.</p><p>On this episode, we discuss topics and issues like:</p><p>✔️ How to <strong>break into the copywriting field</strong></p><p>✔️ Importance of <strong>learning copywriting basics</strong> for ecommerce business owners</p><p>✔️ Lots of <strong>strategies </strong>for finding new clients</p><p>✔️ The best <strong>books</strong>, <strong>authors</strong>, and <strong>learning resources</strong> for teaching yourself copywriting/marketing</p><p>✔️ The future of AI and headline generators for <strong>copywriting</strong></p><h2><strong>Getting Started as a Copywriter</strong></h2><p>Just like anything else, copywriting is a skill you can <strong>learn</strong>, although some are born with some <strong>natural gifts for persuasion</strong>. Csaba was fascinated by learning the relationship between <strong>psychology</strong>, <strong>emotion</strong>, and <strong>sales</strong>, but he learned more while attending workshops with industry leaders than he did in university.</p><p>Copywriting requires you to be<strong> more than just a writer</strong>. You must think like a scientist, a data analyst, a salesman, a psychologist, and a business owner, among other things, so <strong>writing is only a small part of what a copywriter does</strong>.</p><h2><strong>Where are the Clients?</strong></h2><p>Csaba runs through some <strong>great strategies</strong> for picking up customers, often thinking outside the box. After initially starting on Upwork, he then moved to Linkedin with a newly polished profile, although it is not his preferred method.</p><p>You can find customers through word of mouth advertising, cold lead emails to companies, offering advice in Facebook groups, or creating a Youtube channel sharing advice and <strong>wisdom </strong>(his favorite method).</p><h2><strong>What is the Secret of Copywriting?</strong></h2><p>The trick is to figure out the <strong>mindset of your customers</strong> and how to appeal to them <strong>emotionally</strong>. Everyone wants to be successful and make money, but only by getting to the core of these desires can you genuinely sell to someone.</p><p>You want to appeal to the <strong>emotions </strong>of your audience because people rarely purchase anything based on logic. Copywriting has a learning curve, but understanding both the <strong>scientific</strong> and <strong>artistic</strong> aspects of the craft surely helps!</p><h2><strong>Find your Inspiration!</strong></h2><p>Among the more exciting references made is the <strong>5 Levels of Awareness Method</strong> pioneered by copywriting legend Eugene Schwartz. Figuring out how much information you need to share with your <strong>target audience</strong> revolves around understanding what level they are on.</p><p>Some people are unaware they have a problem and are the hardest to target. Others know they have a problem but are unsure of what it is. Then some know their problem but are unaware of a <strong>proper solution</strong>. If they know the answer, then perhaps they don’t know what product will best carry them to that solution.</p><h2><strong>Put Words on the Page</strong></h2><p>One of the most obvious but overlooked lessons to draw from this week’s episode: <strong>just start writing</strong>. Don’t let a crippling fear of making a terrible first draft delay you. Start writing and worry about cleaning it up after!</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self">Daniel's LinkedIn</a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self">Daniel's Facebook</a></p><p></p><p><strong>Follow Csaba:</strong></p><p><a href="https://www.facebook.com/csaba.borzasi.9" target="_self">Csaba's Facebook</a></p><p><a href="https://www.linkedin.com/in/csababorzasi/" target="_self">Csaba's LinkedIn</a></p><p><a href="https://www.youtube.com/channel/UCZ_0SmLnBE82ewjbobjtvDA" target="_self">Csaba's YouTube Channel</a></p><p><a href="https://gameofconversions.com/" target="_self">Csaba's website</a></p><p></p><p><strong>Books &amp; Marketers mentioned in the episode:</strong></p><p><a href="https://breakthroughadvertisingbook.com/" target="_self">Breakthrough Advertising</a></p><p><a href="https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355" target="_self">The Challenger Sale: Taking Control of the Customer Conversation</a></p><p><a href="https://www.iwillteachyoutoberich.com/" target="_self">Ramit Sethi</a></p><p><a href="http://www.thegaryhalbertletter.com/" target="_self">Gary Halbert</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Why Copywriting Is The Number One Skill to Ecommerce Marketing?</h1><p>Give it up for <strong>Csaba Borsazi</strong>, our guest for the 11th episode of <strong>The Ecom Show</strong>.</p><p>Csaba is Hungarian, (hence the difficult-to-pronounce name), but he is originally from Transylvania in Romania. After studying the <strong>psychology of business</strong> in university, his desire to learn everything he possibly could at <strong>marketing </strong>and <strong>sales </strong>was left unfulfilled.</p><p>Now <strong>Csaba </strong>is a brilliant <strong>marketer</strong>, <strong>copywriter</strong>, and <strong>content creator</strong> specializing in the <strong>email marketing </strong>niche. Having worked with major brands like <strong>Oberlo</strong>, he now spends a great deal of his time teaching people the secrets of crafting concise and exceptional <strong>copy </strong>on his <a href="https://gameofconversions.com/" target="_self"><ins>website</ins></a>, or his <a href="https://www.youtube.com/channel/UCZ_0SmLnBE82ewjbobjtvDA" target="_self"><ins>rapidly growing Youtube channel</ins></a>.</p><p>On this episode, we discuss topics and issues like:</p><p>✔️ How to <strong>break into the copywriting field</strong></p><p>✔️ Importance of <strong>learning copywriting basics</strong> for ecommerce business owners</p><p>✔️ Lots of <strong>strategies </strong>for finding new clients</p><p>✔️ The best <strong>books</strong>, <strong>authors</strong>, and <strong>learning resources</strong> for teaching yourself copywriting/marketing</p><p>✔️ The future of AI and headline generators for <strong>copywriting</strong></p><h2><strong>Getting Started as a Copywriter</strong></h2><p>Just like anything else, copywriting is a skill you can <strong>learn</strong>, although some are born with some <strong>natural gifts for persuasion</strong>. Csaba was fascinated by learning the relationship between <strong>psychology</strong>, <strong>emotion</strong>, and <strong>sales</strong>, but he learned more while attending workshops with industry leaders than he did in university.</p><p>Copywriting requires you to be<strong> more than just a writer</strong>. You must think like a scientist, a data analyst, a salesman, a psychologist, and a business owner, among other things, so <strong>writing is only a small part of what a copywriter does</strong>.</p><h2><strong>Where are the Clients?</strong></h2><p>Csaba runs through some <strong>great strategies</strong> for picking up customers, often thinking outside the box. After initially starting on Upwork, he then moved to Linkedin with a newly polished profile, although it is not his preferred method.</p><p>You can find customers through word of mouth advertising, cold lead emails to companies, offering advice in Facebook groups, or creating a Youtube channel sharing advice and <strong>wisdom </strong>(his favorite method).</p><h2><strong>What is the Secret of Copywriting?</strong></h2><p>The trick is to figure out the <strong>mindset of your customers</strong> and how to appeal to them <strong>emotionally</strong>. Everyone wants to be successful and make money, but only by getting to the core of these desires can you genuinely sell to someone.</p><p>You want to appeal to the <strong>emotions </strong>of your audience because people rarely purchase anything based on logic. Copywriting has a learning curve, but understanding both the <strong>scientific</strong> and <strong>artistic</strong> aspects of the craft surely helps!</p><h2><strong>Find your Inspiration!</strong></h2><p>Among the more exciting references made is the <strong>5 Levels of Awareness Method</strong> pioneered by copywriting legend Eugene Schwartz. Figuring out how much information you need to share with your <strong>target audience</strong> revolves around understanding what level they are on.</p><p>Some people are unaware they have a problem and are the hardest to target. Others know they have a problem but are unsure of what it is. Then some know their problem but are unaware of a <strong>proper solution</strong>. If they know the answer, then perhaps they don’t know what product will best carry them to that solution.</p><h2><strong>Put Words on the Page</strong></h2><p>One of the most obvious but overlooked lessons to draw from this week’s episode: <strong>just start writing</strong>. Don’t let a crippling fear of making a terrible first draft delay you. Start writing and worry about cleaning it up after!</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_self">Daniel's LinkedIn</a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_self">Daniel's Facebook</a></p><p></p><p><strong>Follow Csaba:</strong></p><p><a href="https://www.facebook.com/csaba.borzasi.9" target="_self">Csaba's Facebook</a></p><p><a href="https://www.linkedin.com/in/csababorzasi/" target="_self">Csaba's LinkedIn</a></p><p><a href="https://www.youtube.com/channel/UCZ_0SmLnBE82ewjbobjtvDA" target="_self">Csaba's YouTube Channel</a></p><p><a href="https://gameofconversions.com/" target="_self">Csaba's website</a></p><p></p><p><strong>Books &amp; Marketers mentioned in the episode:</strong></p><p><a href="https://breakthroughadvertisingbook.com/" target="_self">Breakthrough Advertising</a></p><p><a href="https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355" target="_self">The Challenger Sale: Taking Control of the Customer Conversation</a></p><p><a href="https://www.iwillteachyoutoberich.com/" target="_self">Ramit Sethi</a></p><p><a href="http://www.thegaryhalbertletter.com/" target="_self">Gary Halbert</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#10 How a Few Technical SEO Techniques Can Change the Course of Your Ecommerce Business</title>
			<itunes:title>#10 How a Few Technical SEO Techniques Can Change the Course of Your Ecommerce Business</itunes:title>
			<pubDate>Thu, 06 Aug 2020 09:00:00 GMT</pubDate>
			<itunes:duration>38:16</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/03414fea-161e-44ed-b503-94f410d8f385/media.mp3" length="37360983" type="audio/mpeg"/>
			<guid isPermaLink="false">03414fea-161e-44ed-b503-94f410d8f385</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/episode-10</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa40</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmpnsqSBHpbyx2qMXVKuADI]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>10</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa40.jpg"/>
			<description><![CDATA[<h1>How a Few Technical SEO Techniques Can Change the Course of Your Ecommerce Business</h1><p>We would like to extend a warm welcome to <strong>Benjamin Strusnik</strong> for the 10th episode of <strong>The Ecom Show</strong>, an expert in all SEO related strategies.</p><p>Since the ripe age of 12 years old, Benjamin has remained fascinated by the online world and its vast potential for <strong>growing businesses</strong> and <strong>making money</strong>.</p><p>Starting with <strong>Youtube </strong>and eventually learning how to code and build websites, Benjamin noticed a large problem with his business model and found an excellent new strategy to address it.</p><p>Now he has emerged with his agency, <strong>Golden Web</strong>, as a leading force in the online marketing game, utilizing the wonders of SEO wizardry to help his customers enjoy great deals of success.</p><p>This week <a href="https://www.thebudaimedia.com/" target="_blank">Budai Media</a> founder <strong>Daniel </strong>discusses with Benjamin a variety of <strong>SEO </strong>and <strong>online marketing</strong> topics such as:</p><p>✔️ Technical SEO and how it can drive new website traffic and <strong>increase conversion rates</strong></p><p>✔️ Full SEO website audits and the <strong>hundreds</strong> of problems that can sabotage Google ranking</p><p>✔️ Different types of <strong>affiliate marketing</strong> (Youtube, TikTok, Twitch, Instagram)</p><p>✔️ The 3 <strong>most common SEO mistakes</strong> website owners make and how they can be easily fixed</p><p>✔️  SEO for niche sites vs. authority sites</p><h2><strong>The Unspoken Problem with SEO Strategies</strong></h2><p>Most agencies focus on two things while improving SEO for their customers. <strong>Content </strong>and <strong>link building</strong>. This is a proven strategy but it leaves lots of money on the table and fails to address the main problems that plague most ecommerce sites.</p><p>Performing a detailed audit can cut down on easy to fix mistakes like duplicate content or slow website speeds, both of which are relatively simple to remedy. You can find and remove duplicate content with helpful tools like <a href="https://www.siteliner.com/" target="_self">Siteliner</a>, which will ultimately help your ranking.</p><h2><strong>This is Just the Tip of the Iceberg</strong></h2><p>The internet and ecommerce are still relatively young in the grand scheme of things, and the algorithms and rules that govern them are essentially rewritten daily.</p><p>Ten years ago <strong>Youtube </strong>was still a limited platform with a small chunk of the population utilizing it. Fast forward to the present day and social media dominates many of the facets of our lives.</p><p>Experts like <strong>Benjamin </strong>think the possibilities are only now being realized, while ecommerce, affiliate marketing, and social media are poised to keep growing and growing.</p><h2><strong>Figure out your Niche, Research your Competition, Boost your Ranking</strong></h2><p>Not ranking on the first page of <strong>Google </strong>can be essentially a death sentence for your business, but don’t panic. There are ways to make it to the promised land!</p><p>The top three rankings for any Google search are where you want to be, with 50% of web traffic going to the 1st listing, 35% percent to the 2nd, and an exponential drop off after that.</p><p>Highly competitive niches are harder to rank in, but this can be counteracted with efficient use of <strong>longtail keywords</strong> and <strong>organic content</strong> to answer the questions your ideal customers are asking. Non-competitive niches are even easier to rank in with a little bit of work and planning.</p><h2><strong>Best Advice for Ecommerce Entrepreneurs</strong></h2><p>Benjamin believes that before you build a business, you should have done <strong>extensive research</strong> in your industry, and select an amazing product that will perform well/serves a purpose.</p><p><strong>Run some ads</strong> to garner interest and reach out to affiliate marketers for free exposure commission deals. This is perhaps the best time in ages to purchase PPC or paid ads as prices won’t be this low again for a long, long time.</p><p>Lastly, consult an <strong>SEO specialist</strong> like Benjamin at <a href="https://goldenweb.net/" target="_self"><strong>Golden Web</strong></a> for some top-notch advice from a tried and true agency, so you can bring in organic traffic with your shiny, new website.</p><p></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Benjamin:</strong></p><p><a href="https://goldenweb.net/" target="_blank">Golden Web website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How a Few Technical SEO Techniques Can Change the Course of Your Ecommerce Business</h1><p>We would like to extend a warm welcome to <strong>Benjamin Strusnik</strong> for the 10th episode of <strong>The Ecom Show</strong>, an expert in all SEO related strategies.</p><p>Since the ripe age of 12 years old, Benjamin has remained fascinated by the online world and its vast potential for <strong>growing businesses</strong> and <strong>making money</strong>.</p><p>Starting with <strong>Youtube </strong>and eventually learning how to code and build websites, Benjamin noticed a large problem with his business model and found an excellent new strategy to address it.</p><p>Now he has emerged with his agency, <strong>Golden Web</strong>, as a leading force in the online marketing game, utilizing the wonders of SEO wizardry to help his customers enjoy great deals of success.</p><p>This week <a href="https://www.thebudaimedia.com/" target="_blank">Budai Media</a> founder <strong>Daniel </strong>discusses with Benjamin a variety of <strong>SEO </strong>and <strong>online marketing</strong> topics such as:</p><p>✔️ Technical SEO and how it can drive new website traffic and <strong>increase conversion rates</strong></p><p>✔️ Full SEO website audits and the <strong>hundreds</strong> of problems that can sabotage Google ranking</p><p>✔️ Different types of <strong>affiliate marketing</strong> (Youtube, TikTok, Twitch, Instagram)</p><p>✔️ The 3 <strong>most common SEO mistakes</strong> website owners make and how they can be easily fixed</p><p>✔️  SEO for niche sites vs. authority sites</p><h2><strong>The Unspoken Problem with SEO Strategies</strong></h2><p>Most agencies focus on two things while improving SEO for their customers. <strong>Content </strong>and <strong>link building</strong>. This is a proven strategy but it leaves lots of money on the table and fails to address the main problems that plague most ecommerce sites.</p><p>Performing a detailed audit can cut down on easy to fix mistakes like duplicate content or slow website speeds, both of which are relatively simple to remedy. You can find and remove duplicate content with helpful tools like <a href="https://www.siteliner.com/" target="_self">Siteliner</a>, which will ultimately help your ranking.</p><h2><strong>This is Just the Tip of the Iceberg</strong></h2><p>The internet and ecommerce are still relatively young in the grand scheme of things, and the algorithms and rules that govern them are essentially rewritten daily.</p><p>Ten years ago <strong>Youtube </strong>was still a limited platform with a small chunk of the population utilizing it. Fast forward to the present day and social media dominates many of the facets of our lives.</p><p>Experts like <strong>Benjamin </strong>think the possibilities are only now being realized, while ecommerce, affiliate marketing, and social media are poised to keep growing and growing.</p><h2><strong>Figure out your Niche, Research your Competition, Boost your Ranking</strong></h2><p>Not ranking on the first page of <strong>Google </strong>can be essentially a death sentence for your business, but don’t panic. There are ways to make it to the promised land!</p><p>The top three rankings for any Google search are where you want to be, with 50% of web traffic going to the 1st listing, 35% percent to the 2nd, and an exponential drop off after that.</p><p>Highly competitive niches are harder to rank in, but this can be counteracted with efficient use of <strong>longtail keywords</strong> and <strong>organic content</strong> to answer the questions your ideal customers are asking. Non-competitive niches are even easier to rank in with a little bit of work and planning.</p><h2><strong>Best Advice for Ecommerce Entrepreneurs</strong></h2><p>Benjamin believes that before you build a business, you should have done <strong>extensive research</strong> in your industry, and select an amazing product that will perform well/serves a purpose.</p><p><strong>Run some ads</strong> to garner interest and reach out to affiliate marketers for free exposure commission deals. This is perhaps the best time in ages to purchase PPC or paid ads as prices won’t be this low again for a long, long time.</p><p>Lastly, consult an <strong>SEO specialist</strong> like Benjamin at <a href="https://goldenweb.net/" target="_self"><strong>Golden Web</strong></a> for some top-notch advice from a tried and true agency, so you can bring in organic traffic with your shiny, new website.</p><p></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Benjamin:</strong></p><p><a href="https://goldenweb.net/" target="_blank">Golden Web website</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#9 How to Grow as a CBD Ecommerce Business</title>
			<itunes:title>#9 How to Grow as a CBD Ecommerce Business</itunes:title>
			<pubDate>Thu, 30 Jul 2020 09:00:00 GMT</pubDate>
			<itunes:duration>47:39</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/b08e9966-aa8d-423a-a672-d1e72a998b03/media.mp3" length="44197638" type="audio/mpeg"/>
			<guid isPermaLink="false">b08e9966-aa8d-423a-a672-d1e72a998b03</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/episode-9</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa41</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlrhJbufBYdd0nEBvtqE7oN]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>9</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa41.jpg"/>
			<description><![CDATA[<h1><strong>How to Grow as a CBD Ecommerce Business</strong></h1><p>Our guest for this week’s episode is Sumeet Harish, out of San Diego. Sumeet is a bonafide expert in CBD, an industry that has become increasingly popular over the last few years.</p><p>Noticing just how unhealthy the world has become, Sumeet found a great opportunity to heal people with CBD. Listen in as Sumeet and our company founder Daniel Budai explore a variety of topics this week such as:</p><p>✔️ The difference between CBD &amp; THC</p><p>✔️ What to expect from this industry over the next few years</p><p>✔️ The secret molecule of the future</p><p>✔️ Advertisement strategies for CBD stores</p><p>✔️ Influencers &amp; CBD</p><p></p><h2><strong>CBD vs THC</strong></h2><p>CBD is a non-cycle activity that helps you calm down; it makes you feel good and helps regulate your body processes. THC has the psychoactive component to relax you more while impairing your functions and putting you into an alternate mindstate.</p><p>CBD is considered safe in the United States and in dozens of other countries already, and it is becoming increasingly popular for people who want to control their anxiety and live a functional life.</p><p></p><h2><strong>CBD is a $20 Billion Market Now</strong></h2><p>Visionaries like Sumeet see the opportunity in this rapidly emerging market to bring recognition and awareness to a product most people are unfamiliar with.</p><p>Erasing the misconceptions and promoting its grand possibilities all but ensures that CBD will be around for a long time!</p><p>Offering THC products for recreational users is a way to make additional money, and it is also important to note that the massive amount of tax revenue brought in through both CBD and THC sales is a convincing argument to support full legalization in the future.</p><p></p><h2><strong>Cannabinoids Can Continue to be Explored</strong></h2><p>When we wake up in the morning, many of us usually drink coffee. The major acting component of coffee is caffeine, which acts to stimulate your central nervous system.</p><p>As for CBD, it is already available in many different products. It is in creams, it will also activate the cannabinoid-system.</p><p>Once the market understands this, there are going to be products everywhere utilizing this incredible molecule according to Sumeet.</p><p>After you educate healthcare providers and your customers to understand your product, there are definitely even more possibilities to explore to expand your sales.</p><h2><strong>Where to Start with a CBD Company</strong></h2><p>For Sumeet, you need to understand what you want to offer to your customers, why you want to be in this industry, and how to study it.</p><p>Next, you should book an appointment with a reseller,  and understand what the minimum order quantity is.</p><p>Get in touch with a merged account to understand how you can process payments. Then you are free to explore the market and figure out the best copywriting/advertisement options, or innovative new strategies to promote your products!</p><h2><strong>Advertisement for CBD</strong></h2><p>Sumeet uses a 3-tier approach. He starts with social media and then moves to Klaviyo in order to get people interested. Emails are sent out each day. If it makes sense, Sumeet also adds SMS. There is a large focus on retargeting to bring back repeat customers.</p><p>The idea is to get traffic as soon as possible and work hard to retain customers using email marketing, which changed the game for the CBD industry over the last few years.</p><p>Email is great for personalized messages, education, sales, and more. Traffic from emails is more engaging than social media/ads, and this the biggest difference when it comes to CBD stores.</p><h2><strong>The Right Approach for Influencers to Promote your Product</strong></h2><p>Influencers are people, and their goal is to make money advertising for their clients. You must start with this mindset and understand the influencer you are trying to reach.&nbsp;</p><p>Have a contract in place and make sure you are protected. Learn from your strategy to improve and grow your business in the long term.</p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Sumeet:</strong></p><p><a href="https://www.linkedin.com/in/sumeetharish" target="_blank">Sumeet's Linkedin</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><strong>How to Grow as a CBD Ecommerce Business</strong></h1><p>Our guest for this week’s episode is Sumeet Harish, out of San Diego. Sumeet is a bonafide expert in CBD, an industry that has become increasingly popular over the last few years.</p><p>Noticing just how unhealthy the world has become, Sumeet found a great opportunity to heal people with CBD. Listen in as Sumeet and our company founder Daniel Budai explore a variety of topics this week such as:</p><p>✔️ The difference between CBD &amp; THC</p><p>✔️ What to expect from this industry over the next few years</p><p>✔️ The secret molecule of the future</p><p>✔️ Advertisement strategies for CBD stores</p><p>✔️ Influencers &amp; CBD</p><p></p><h2><strong>CBD vs THC</strong></h2><p>CBD is a non-cycle activity that helps you calm down; it makes you feel good and helps regulate your body processes. THC has the psychoactive component to relax you more while impairing your functions and putting you into an alternate mindstate.</p><p>CBD is considered safe in the United States and in dozens of other countries already, and it is becoming increasingly popular for people who want to control their anxiety and live a functional life.</p><p></p><h2><strong>CBD is a $20 Billion Market Now</strong></h2><p>Visionaries like Sumeet see the opportunity in this rapidly emerging market to bring recognition and awareness to a product most people are unfamiliar with.</p><p>Erasing the misconceptions and promoting its grand possibilities all but ensures that CBD will be around for a long time!</p><p>Offering THC products for recreational users is a way to make additional money, and it is also important to note that the massive amount of tax revenue brought in through both CBD and THC sales is a convincing argument to support full legalization in the future.</p><p></p><h2><strong>Cannabinoids Can Continue to be Explored</strong></h2><p>When we wake up in the morning, many of us usually drink coffee. The major acting component of coffee is caffeine, which acts to stimulate your central nervous system.</p><p>As for CBD, it is already available in many different products. It is in creams, it will also activate the cannabinoid-system.</p><p>Once the market understands this, there are going to be products everywhere utilizing this incredible molecule according to Sumeet.</p><p>After you educate healthcare providers and your customers to understand your product, there are definitely even more possibilities to explore to expand your sales.</p><h2><strong>Where to Start with a CBD Company</strong></h2><p>For Sumeet, you need to understand what you want to offer to your customers, why you want to be in this industry, and how to study it.</p><p>Next, you should book an appointment with a reseller,  and understand what the minimum order quantity is.</p><p>Get in touch with a merged account to understand how you can process payments. Then you are free to explore the market and figure out the best copywriting/advertisement options, or innovative new strategies to promote your products!</p><h2><strong>Advertisement for CBD</strong></h2><p>Sumeet uses a 3-tier approach. He starts with social media and then moves to Klaviyo in order to get people interested. Emails are sent out each day. If it makes sense, Sumeet also adds SMS. There is a large focus on retargeting to bring back repeat customers.</p><p>The idea is to get traffic as soon as possible and work hard to retain customers using email marketing, which changed the game for the CBD industry over the last few years.</p><p>Email is great for personalized messages, education, sales, and more. Traffic from emails is more engaging than social media/ads, and this the biggest difference when it comes to CBD stores.</p><h2><strong>The Right Approach for Influencers to Promote your Product</strong></h2><p>Influencers are people, and their goal is to make money advertising for their clients. You must start with this mindset and understand the influencer you are trying to reach.&nbsp;</p><p>Have a contract in place and make sure you are protected. Learn from your strategy to improve and grow your business in the long term.</p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Sumeet:</strong></p><p><a href="https://www.linkedin.com/in/sumeetharish" target="_blank">Sumeet's Linkedin</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#8 How Strategic Thinking Wins Over Simple Tactics</title>
			<itunes:title>#8 How Strategic Thinking Wins Over Simple Tactics</itunes:title>
			<pubDate>Thu, 23 Jul 2020 10:00:00 GMT</pubDate>
			<itunes:duration>50:09</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/e3a811a7-c804-4e4e-b14a-822420146313/media.mp3" length="54812738" type="audio/mpeg"/>
			<guid isPermaLink="false">e3a811a7-c804-4e4e-b14a-822420146313</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/episode8</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa42</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jkhl//AItdm35f2/2TrZjzk]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>8</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa42.jpg"/>
			<description><![CDATA[<h1>How Strategic Thinking Wins Over Simple Tactics</h1><p>Josh Boone is our guest for the 8th episode of The Ecom Show. Helping companies with SEO and development of their business. Daniel and Josh went together on a conversation talking about the importance of strategic tactics and even SEO.</p><p>✔️ The difference between the consulting and the agency model</p><p>✔️ Profit margin vs revenue: what is the best to evaluate the finance healthy of your business?</p><p>✔️ Leveraging your business in the long run</p><p>✔️ How SEO can help you integrate with your audience</p><p>✔️ What comes next, after Covid-19?</p><p></p><h2>Consultancy vs agency modeling</h2><p>The biggest issue is the incentive. On the agency model, there is a step where you need a lot of clients. Your big experience talent. Junior staff.</p><p>For Josh, the biggest issue is that the incentives are not aligned with the client. And the agencies are not incentivized for optimization.</p><p>Budai Media has been flexible and working a hybrid model. And we are a big fan of consultancy as well.</p><h2>Change your KPI and test new strategies</h2><p>If you focus on revenue, then probably growth will be in your head. But if you set profit margin or customer satisfaction, you will think differently.</p><p>At the moment our main KPI is the extra revenue we generate for our clients. And that has been very interesting and an opportunity to focus on client satisfaction mostly.</p><h2>SEO connected with your audience</h2><p>Using Search Engine Optimization (SEO) will help you understand even more your audience. And everything should be integrated, with your email tone, SMS, or Messenger marketing as well.</p><p>Make sure your SEO is related to your brand voice and what products or services you offer to your clients.</p><h2>The e-commerce after Covid-19</h2><p>Leave behind your assumptions and test new strategies as soon as possible. Also, make your decisions based on stats, not on assumptions.</p><p>Do not be driven by fear, it most likely stops you from improving your business in the long run.</p><p></p><p><strong>Book talked during the podcast:</strong></p><p><a href="https://www.amazon.com/Supernova-Advisor-Invisible-Exceptional-Consistent/dp/0470249277" target="_blank">The Supernova Advisor</a>&nbsp;</p><p></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Josh Boone:</strong></p><p><a href="https://www.linkedin.com/in/joshboone/" target="_blank">Josh's LinkedIn</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How Strategic Thinking Wins Over Simple Tactics</h1><p>Josh Boone is our guest for the 8th episode of The Ecom Show. Helping companies with SEO and development of their business. Daniel and Josh went together on a conversation talking about the importance of strategic tactics and even SEO.</p><p>✔️ The difference between the consulting and the agency model</p><p>✔️ Profit margin vs revenue: what is the best to evaluate the finance healthy of your business?</p><p>✔️ Leveraging your business in the long run</p><p>✔️ How SEO can help you integrate with your audience</p><p>✔️ What comes next, after Covid-19?</p><p></p><h2>Consultancy vs agency modeling</h2><p>The biggest issue is the incentive. On the agency model, there is a step where you need a lot of clients. Your big experience talent. Junior staff.</p><p>For Josh, the biggest issue is that the incentives are not aligned with the client. And the agencies are not incentivized for optimization.</p><p>Budai Media has been flexible and working a hybrid model. And we are a big fan of consultancy as well.</p><h2>Change your KPI and test new strategies</h2><p>If you focus on revenue, then probably growth will be in your head. But if you set profit margin or customer satisfaction, you will think differently.</p><p>At the moment our main KPI is the extra revenue we generate for our clients. And that has been very interesting and an opportunity to focus on client satisfaction mostly.</p><h2>SEO connected with your audience</h2><p>Using Search Engine Optimization (SEO) will help you understand even more your audience. And everything should be integrated, with your email tone, SMS, or Messenger marketing as well.</p><p>Make sure your SEO is related to your brand voice and what products or services you offer to your clients.</p><h2>The e-commerce after Covid-19</h2><p>Leave behind your assumptions and test new strategies as soon as possible. Also, make your decisions based on stats, not on assumptions.</p><p>Do not be driven by fear, it most likely stops you from improving your business in the long run.</p><p></p><p><strong>Book talked during the podcast:</strong></p><p><a href="https://www.amazon.com/Supernova-Advisor-Invisible-Exceptional-Consistent/dp/0470249277" target="_blank">The Supernova Advisor</a>&nbsp;</p><p></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Josh Boone:</strong></p><p><a href="https://www.linkedin.com/in/joshboone/" target="_blank">Josh's LinkedIn</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#7 What Are The Right Steps to Scale From 6-Figure to 8-Figure Per Month in Ecommerce</title>
			<itunes:title>#7 What Are The Right Steps to Scale From 6-Figure to 8-Figure Per Month in Ecommerce</itunes:title>
			<pubDate>Thu, 16 Jul 2020 09:00:00 GMT</pubDate>
			<itunes:duration>38:07</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/6b89154c-7092-4c41-844a-d341dd7f468f/media.mp3" length="38474686" type="audio/mpeg"/>
			<guid isPermaLink="false">6b89154c-7092-4c41-844a-d341dd7f468f</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/episode-7</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa43</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jn4H5JfsswBLZHSujGfsOwX]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>7</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa43.jpg"/>
			<description><![CDATA[<h1>What Are The Right Steps to Scale From 6-Figure to 8-Figure Per Month in Ecommerce</h1><p>Today’s guest is Darius Kunca, who owns an e-commerce agency to help businesses to grow fast and efficiently using omnichannel approach.</p><p></p><p>Here is what we covered on this episode:</p><p>✔️ What is important to have at first on your store</p><p>✔️ Combining different marketing channels</p><p>✔️ You can get good with creative, but you should know how to leverage it</p><p>✔️ The things that took you to this level, won't take you to the next level</p><p></p><h2>A good landing page is the best start</h2><p>Darius mentioned the importance to have a good landing page to start your business, then focus on Facebook Ads. You need to focus on one channel to make the difference. Some e-commerce owners started with 5-6 channels, and you are splitting your attention between too many channels.</p><p>You have to A/B test on your landing page as well, like button color, for example.</p><p>We have seen in the past that it is important first to focus on acquisition. In the beginning, you should focus on the landing page to acquire your customers accordingly.</p><p></p><h2>The combination of traffic, conversion, and retention</h2><p>The first step is Facebook Ads for one month. Darius’ company develop an advertisement strategy and then go for other channels.</p><p>It is important to track the return on each channel. The main things happen on your website.</p><p>But you shouldn’t focus on ROAS and CPC only. The order should be focusing on Facebook Ads right after the website conversion and KPIs.</p><p></p><h2>Creative and leveraging</h2><p>Your creativity should be one of your focus. But you also need to be aware of a way to leverage it to the next level.</p><p>Because, most likely, there will be a time where you will find perfect creativity for your audience and it will require ongoing maintenance with minor editing.</p><p>At the same time, leveraging your business to the next level while maintaining your creativity on a high level is important, and something you need to have in mind.</p><p></p><h2>The next step</h2><p>Once you have a good brand and product, after 50-80k you can start thinking on emails, but depends on niche and business.</p><p></p><p>Play around with channels, invest money, and never rely only on one channel. The things that took you to this level, most likely will not make you reach your next level with your business.</p><p></p><p>It is important, for example, to have celebrity marketing in mind as well. Influencers are also a good investment for you to aim while scaling up your business to 8-figures.</p><p></p><p>After a while is putting out your name, building a reputation. But that's another level.</p><p></p><p><strong>Darius' final advice: Understand what you have to change from one level to another.</strong></p><p></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Darius Kunca:</strong></p><p><a href="https://www.linkedin.com/in/dariuskunca/" target="_blank">Darius' LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/darius.kuncevicius" target="_blank">Darius' Facebook</a>&nbsp;</p><p><a href="https://adkings.agency/" target="_self">AdKings Agency</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>What Are The Right Steps to Scale From 6-Figure to 8-Figure Per Month in Ecommerce</h1><p>Today’s guest is Darius Kunca, who owns an e-commerce agency to help businesses to grow fast and efficiently using omnichannel approach.</p><p></p><p>Here is what we covered on this episode:</p><p>✔️ What is important to have at first on your store</p><p>✔️ Combining different marketing channels</p><p>✔️ You can get good with creative, but you should know how to leverage it</p><p>✔️ The things that took you to this level, won't take you to the next level</p><p></p><h2>A good landing page is the best start</h2><p>Darius mentioned the importance to have a good landing page to start your business, then focus on Facebook Ads. You need to focus on one channel to make the difference. Some e-commerce owners started with 5-6 channels, and you are splitting your attention between too many channels.</p><p>You have to A/B test on your landing page as well, like button color, for example.</p><p>We have seen in the past that it is important first to focus on acquisition. In the beginning, you should focus on the landing page to acquire your customers accordingly.</p><p></p><h2>The combination of traffic, conversion, and retention</h2><p>The first step is Facebook Ads for one month. Darius’ company develop an advertisement strategy and then go for other channels.</p><p>It is important to track the return on each channel. The main things happen on your website.</p><p>But you shouldn’t focus on ROAS and CPC only. The order should be focusing on Facebook Ads right after the website conversion and KPIs.</p><p></p><h2>Creative and leveraging</h2><p>Your creativity should be one of your focus. But you also need to be aware of a way to leverage it to the next level.</p><p>Because, most likely, there will be a time where you will find perfect creativity for your audience and it will require ongoing maintenance with minor editing.</p><p>At the same time, leveraging your business to the next level while maintaining your creativity on a high level is important, and something you need to have in mind.</p><p></p><h2>The next step</h2><p>Once you have a good brand and product, after 50-80k you can start thinking on emails, but depends on niche and business.</p><p></p><p>Play around with channels, invest money, and never rely only on one channel. The things that took you to this level, most likely will not make you reach your next level with your business.</p><p></p><p>It is important, for example, to have celebrity marketing in mind as well. Influencers are also a good investment for you to aim while scaling up your business to 8-figures.</p><p></p><p>After a while is putting out your name, building a reputation. But that's another level.</p><p></p><p><strong>Darius' final advice: Understand what you have to change from one level to another.</strong></p><p></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Darius Kunca:</strong></p><p><a href="https://www.linkedin.com/in/dariuskunca/" target="_blank">Darius' LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/darius.kuncevicius" target="_blank">Darius' Facebook</a>&nbsp;</p><p><a href="https://adkings.agency/" target="_self">AdKings Agency</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#6 Who Should Work With an Agency and What are The Two Major Factors Why You Don't Grow as a Business?]]></title>
			<itunes:title><![CDATA[#6 Who Should Work With an Agency and What are The Two Major Factors Why You Don't Grow as a Business?]]></itunes:title>
			<pubDate>Thu, 09 Jul 2020 09:00:00 GMT</pubDate>
			<itunes:duration>46:18</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/f3abb1ad-5ab4-4274-abaa-f4cb88de6396/media.mp3" length="40101939" type="audio/mpeg"/>
			<guid isPermaLink="false">f3abb1ad-5ab4-4274-abaa-f4cb88de6396</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/episode-6</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa44</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmbsVeZ+fIRi9Q3PAVOj8ui]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>6</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa44.jpg"/>
			<description><![CDATA[<h1>Who should work with an agency and what are the two major factors why you don't grow as a business?</h1><p>Tim Kilroy is back again! The 5th episode was such a success that we decided to bring him again in the 6th episode. In this episode we explored:</p><p>✔️ Which are the most common issues regarding business and personal growth</p><p>✔️ Measuring the understanding your customer metric</p><p>✔️ Which companies should work with an agency and which not</p><p>✔️ The stuff you know how to do doesn't work anymore, and this happens</p><h2>The Internet makes it look so easy</h2><p>According to Tim, if you follow the x system you will hit 9 figures or whatever. It looks like starting a business is clicking in the right place and everything will magically come true.</p><p>That's not true. Building a business is hard. Success is not inevitable. Success is something you have to be in the purpose of and understand that it happens despite you, not because of you.</p><p>The mindset of the earliest day entrepreneur is that, if I have the right system, it will work. And this is not true.</p><p>You need to have the right team and know how to deal with your customers and potential customers.</p><p>Systems are an engine. You have to put something in place for that system to work. It is not a great vision that creates great companies.</p><h2>The product/service market fit</h2><p>If you are not having success, there are two main scenarios: you've got the right audience, but you are selling the wrong product/service. Or you've got the right service/product, and you are selling to the wrong audience.</p><p>And the other scenario, you don't have the right product or the right audience.</p><p>What makes sense is understanding your customer. How do you measure the return on understanding?</p><p>If you can think about ways to increase your level of understanding the needs/desires of your customers, that will bring the most significant return you have ever made.</p><h2>Does an agency fit your business?</h2><p>There aren't external signs to show you that your business needs an agency. It is more like your ability/availability to source/train and invest on in-house talents versus hiring an expert.</p><p>Most ecommerce companies hire agencies because they either don't have the staff or the ability to manage a staff that performs the desired activity.</p><p>If you can't manage the top-performing professionals in your team, that's a sign an agency might be the best way to achieve the best results.</p><p>Not everybody can manage everything. And money-driven decisions are not well done as well, most of the time. You need to work with an agency because they are better, not because they are cheaper.</p><p>Working with an agency also makes you avoid failure to learn, because agencies already face issues and failures, which prevents you to lose sales because of your own mistakes that you didn't learn before because you didn't make it.</p><h2>It doesn't work anymore</h2><p>Sometimes things you are doing are going really well. And all of a sudden, it all goes really bad. This happens. The first thing you should do is think about the last time you thought "oh, everything is working well" and about what you were doing.</p><p>Likely you were doing something different. And now you are a little bit bigger. You need to go back to the last thing that worked and reevaluate it. You need to check what you are putting and what you are getting from it.</p><p>So, revert back to the last thing that worked. And reevaluate the consequences you did not consider.</p><p></p><p>Books talked about during the podcast:</p><p><a href="https://www.amazon.com/Road-Less-Stupid-Advice-Chairman-ebook/dp/B077NXPL4L" target="_blank">The Road Less Stupid: Advice from the Chairman of the Board</a>&nbsp;</p><p><a href="https://www.amazon.com/Consulting-Bible-Everything-Seven-Figure-Practice/dp/0470928085" target="_blank">The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice</a>&nbsp;</p><p></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Tim Kilroy:</strong></p><p><a href="https://timkilroy.com/" target="_blank">TimKilroy.com</a></p><p><a href="https://www.facebook.com/groups/agencybreakout" target="_blank">Tim's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>Who should work with an agency and what are the two major factors why you don't grow as a business?</h1><p>Tim Kilroy is back again! The 5th episode was such a success that we decided to bring him again in the 6th episode. In this episode we explored:</p><p>✔️ Which are the most common issues regarding business and personal growth</p><p>✔️ Measuring the understanding your customer metric</p><p>✔️ Which companies should work with an agency and which not</p><p>✔️ The stuff you know how to do doesn't work anymore, and this happens</p><h2>The Internet makes it look so easy</h2><p>According to Tim, if you follow the x system you will hit 9 figures or whatever. It looks like starting a business is clicking in the right place and everything will magically come true.</p><p>That's not true. Building a business is hard. Success is not inevitable. Success is something you have to be in the purpose of and understand that it happens despite you, not because of you.</p><p>The mindset of the earliest day entrepreneur is that, if I have the right system, it will work. And this is not true.</p><p>You need to have the right team and know how to deal with your customers and potential customers.</p><p>Systems are an engine. You have to put something in place for that system to work. It is not a great vision that creates great companies.</p><h2>The product/service market fit</h2><p>If you are not having success, there are two main scenarios: you've got the right audience, but you are selling the wrong product/service. Or you've got the right service/product, and you are selling to the wrong audience.</p><p>And the other scenario, you don't have the right product or the right audience.</p><p>What makes sense is understanding your customer. How do you measure the return on understanding?</p><p>If you can think about ways to increase your level of understanding the needs/desires of your customers, that will bring the most significant return you have ever made.</p><h2>Does an agency fit your business?</h2><p>There aren't external signs to show you that your business needs an agency. It is more like your ability/availability to source/train and invest on in-house talents versus hiring an expert.</p><p>Most ecommerce companies hire agencies because they either don't have the staff or the ability to manage a staff that performs the desired activity.</p><p>If you can't manage the top-performing professionals in your team, that's a sign an agency might be the best way to achieve the best results.</p><p>Not everybody can manage everything. And money-driven decisions are not well done as well, most of the time. You need to work with an agency because they are better, not because they are cheaper.</p><p>Working with an agency also makes you avoid failure to learn, because agencies already face issues and failures, which prevents you to lose sales because of your own mistakes that you didn't learn before because you didn't make it.</p><h2>It doesn't work anymore</h2><p>Sometimes things you are doing are going really well. And all of a sudden, it all goes really bad. This happens. The first thing you should do is think about the last time you thought "oh, everything is working well" and about what you were doing.</p><p>Likely you were doing something different. And now you are a little bit bigger. You need to go back to the last thing that worked and reevaluate it. You need to check what you are putting and what you are getting from it.</p><p>So, revert back to the last thing that worked. And reevaluate the consequences you did not consider.</p><p></p><p>Books talked about during the podcast:</p><p><a href="https://www.amazon.com/Road-Less-Stupid-Advice-Chairman-ebook/dp/B077NXPL4L" target="_blank">The Road Less Stupid: Advice from the Chairman of the Board</a>&nbsp;</p><p><a href="https://www.amazon.com/Consulting-Bible-Everything-Seven-Figure-Practice/dp/0470928085" target="_blank">The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice</a>&nbsp;</p><p></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Tim Kilroy:</strong></p><p><a href="https://timkilroy.com/" target="_blank">TimKilroy.com</a></p><p><a href="https://www.facebook.com/groups/agencybreakout" target="_blank">Tim's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#5 What Changed in Ecommerce Since 1997, What Trends are Emerging Today and What Didn't Change]]></title>
			<itunes:title><![CDATA[#5 What Changed in Ecommerce Since 1997, What Trends are Emerging Today and What Didn't Change]]></itunes:title>
			<pubDate>Thu, 02 Jul 2020 09:00:00 GMT</pubDate>
			<itunes:duration>1:00:25</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/8274d9bf-ade2-4f90-808c-08ad26487d8b/media.mp3" length="51935616" type="audio/mpeg"/>
			<guid isPermaLink="false">8274d9bf-ade2-4f90-808c-08ad26487d8b</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/episode-5</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa45</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jk8RmPo1DOZ92QUBKvnatuo]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>5</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa45.jpg"/>
			<description><![CDATA[<h1>What changed in ecommerce since 1997, what trends are emerging today and what didn't change</h1><p>The guest of our 5th episode is Tim Kilroy. He started working on ecommerce world in 1997. Then went to digital marketing, opened his own business, and now is providing consultancy service for ecommerce business all around the globe with acquisition specifically.</p><p>Here is what we covered in this episode:</p><p>✔️ What trends he saw since the beginning</p><p>✔️ Communication quality</p><p>✔️ What changed in the world after Covid-19</p><p>✔️ The entry-level of ecommerce increased?</p><p>✔️ Key trends right now in the market</p><h2>What changed</h2><p>The tactics and channels have changed, but the intensity has not. People wanted to be your homepage in the past.</p><p>People spent too much time with acquisition instead of also focusing on retention as well.</p><p>The customer experience is far for perfect for most ecommerce, which are mostly focused on acquisition and lead generation.</p><p>It is easy to measure sales. Tim thinks that’s why people do that.</p><h2>Communication quality</h2><p>It is important to understand who you are to your customer. This is not mechanical, but more likely emotional feedback you need.</p><p>By understanding the emotions you know what you represent to your customers. While small companies usually focus only on numbers, instead of the whole activity.</p><p>The difference between a small and big company for Tim is patience. Try to figure out what the brand is to customers and this interaction between your company and the customer.</p><h2>Covid-19 and the recent changes</h2><p>We’ve taken down the fever pitch of business and realized that commerce is part of our life, it is not the biggest part of our life, according to our guest, Tim.</p><p>Communication matters today more than ever. It could be communication about the brand, reactions, whatever. But it is significantly more important.</p><p>Customer experience as well is also something you need to keep in mind to be successful these days.</p><h2>The entry-level for ecommerce</h2><p>There are different ways to source products. The bar raised because things are now more uncertain. You need to earn more trust for 5 or 6 months ago.</p><p>You might be worried about macroeconomics issues, but you need to worry about microeconomics behaviors as well, which can counterbalance those macroeconomics issues.</p><h2>What will be trending</h2><p>Mobile experience since we are going into the mobile direction more than the PC direction. You also need to know new payment methods and be aware of how it works.</p><p>To be a great digital marketer, you need to have enormous empathy and understand where your customer is in any transaction. Put yourself on their shoes and think as they do.</p><p>As technology gets better and data flow is more seamless, we are in human-driven marketing more than ever.</p><p></p><h3>Tim’s final advice: keep perspective. While growing your business is crucially important, you should realize that your business is part of something bigger. And you need to think about how your business is contributing to something bigger.</h3><p></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Tim Kilroy:</strong></p><p><a href="https://timkilroy.com/" target="_blank">TimKilroy.com</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>What changed in ecommerce since 1997, what trends are emerging today and what didn't change</h1><p>The guest of our 5th episode is Tim Kilroy. He started working on ecommerce world in 1997. Then went to digital marketing, opened his own business, and now is providing consultancy service for ecommerce business all around the globe with acquisition specifically.</p><p>Here is what we covered in this episode:</p><p>✔️ What trends he saw since the beginning</p><p>✔️ Communication quality</p><p>✔️ What changed in the world after Covid-19</p><p>✔️ The entry-level of ecommerce increased?</p><p>✔️ Key trends right now in the market</p><h2>What changed</h2><p>The tactics and channels have changed, but the intensity has not. People wanted to be your homepage in the past.</p><p>People spent too much time with acquisition instead of also focusing on retention as well.</p><p>The customer experience is far for perfect for most ecommerce, which are mostly focused on acquisition and lead generation.</p><p>It is easy to measure sales. Tim thinks that’s why people do that.</p><h2>Communication quality</h2><p>It is important to understand who you are to your customer. This is not mechanical, but more likely emotional feedback you need.</p><p>By understanding the emotions you know what you represent to your customers. While small companies usually focus only on numbers, instead of the whole activity.</p><p>The difference between a small and big company for Tim is patience. Try to figure out what the brand is to customers and this interaction between your company and the customer.</p><h2>Covid-19 and the recent changes</h2><p>We’ve taken down the fever pitch of business and realized that commerce is part of our life, it is not the biggest part of our life, according to our guest, Tim.</p><p>Communication matters today more than ever. It could be communication about the brand, reactions, whatever. But it is significantly more important.</p><p>Customer experience as well is also something you need to keep in mind to be successful these days.</p><h2>The entry-level for ecommerce</h2><p>There are different ways to source products. The bar raised because things are now more uncertain. You need to earn more trust for 5 or 6 months ago.</p><p>You might be worried about macroeconomics issues, but you need to worry about microeconomics behaviors as well, which can counterbalance those macroeconomics issues.</p><h2>What will be trending</h2><p>Mobile experience since we are going into the mobile direction more than the PC direction. You also need to know new payment methods and be aware of how it works.</p><p>To be a great digital marketer, you need to have enormous empathy and understand where your customer is in any transaction. Put yourself on their shoes and think as they do.</p><p>As technology gets better and data flow is more seamless, we are in human-driven marketing more than ever.</p><p></p><h3>Tim’s final advice: keep perspective. While growing your business is crucially important, you should realize that your business is part of something bigger. And you need to think about how your business is contributing to something bigger.</h3><p></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Tim Kilroy:</strong></p><p><a href="https://timkilroy.com/" target="_blank">TimKilroy.com</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#4 How Great Communication Helps Your Business and Why Personality Tests are Crucial</title>
			<itunes:title>#4 How Great Communication Helps Your Business and Why Personality Tests are Crucial</itunes:title>
			<pubDate>Thu, 25 Jun 2020 11:44:12 GMT</pubDate>
			<itunes:duration>53:31</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/3448bd9c-375d-4703-b502-c3a2f557c373/media.mp3" length="50317109" type="audio/mpeg"/>
			<guid isPermaLink="false">3448bd9c-375d-4703-b502-c3a2f557c373</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/john-hill</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa46</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jl7DJ+EWx4QbQzPpRWERTIg]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>4</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa46.jpg"/>
			<description><![CDATA[<h1>How great communication helps your business and why personality tests are crucial</h1><p>In the first episode of The Ecom Show, we invited John Hill, the founder of Adapted Growth. An excellent consultant at habits, sales, efficiency martial arts and entrepreneurship.</p><p></p><p>This is what you will learn in the new episode:</p><p>✔️ What  and why DISC is the best personality assessment to help you in real-life situations</p><p>✔️ The key to great communication: awareness of your personality and the personality of others</p><p>✔️ What extreme ownership really means in leadership</p><p></p><h2>Explaining and exploring DISC</h2><p>Dominance, Influence, Compliance, and Steadiness (DISC). DISC breaks people in 4 different quadrants. Growth happens outside your comfort zone. Business owners can figurate exactly which quadrant the person you are working with is.</p><p></p><p>Creating a groundwork helps you organize your daily tasks and see which characteristics you have when you are on "task mode".</p><p></p><p>Communication is a huge skill and we don't give enough credibility for it accordingly. The is also important to help you organize daily tasks with your team.</p><p></p><h2>People-driven vs task-driven</h2><p>If you are successful it doesn't mean other coworkers following you will be successful as well. You should understand yourself and other people as well.</p><p></p><p>DISC is easier to use, then you can have the conversation that will help the person using what is needed to. And you can also approach that person using the correct way.</p><p></p><p>As a business owner, It is hard to find good people when we talk about hiring. When it doesn't work, it is more on the owner, instead of the person. The owner needs to think if he/she can work well with that person.</p><p></p><p>Before going into a hiring process, the most important is to understand which personality would work better in that position. Then you can focus on searching for someone with that personality.</p><p></p><h2>Clean feedback loop</h2><p>Build a team that know what is expected from them and what is a success for the whole business. Once you have that clear, your team will most likely act like a fanatic group focused on a common goal: the success of the business.</p><p></p><p>The importance of communication does not stay only for your business, but also for your family interaction and day to day tasks.</p><p></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow John Hill:</strong></p><p><a href="https://johnsmallmountain.com/" target="_blank">John's website</a>&nbsp;</p><p><a href="https://www.salesthrowdown.com" target="_blank">John's podcast</a></p><p><a href="https://www.facebook.com/johnsmallmtn" target="_blank">John's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1>How great communication helps your business and why personality tests are crucial</h1><p>In the first episode of The Ecom Show, we invited John Hill, the founder of Adapted Growth. An excellent consultant at habits, sales, efficiency martial arts and entrepreneurship.</p><p></p><p>This is what you will learn in the new episode:</p><p>✔️ What  and why DISC is the best personality assessment to help you in real-life situations</p><p>✔️ The key to great communication: awareness of your personality and the personality of others</p><p>✔️ What extreme ownership really means in leadership</p><p></p><h2>Explaining and exploring DISC</h2><p>Dominance, Influence, Compliance, and Steadiness (DISC). DISC breaks people in 4 different quadrants. Growth happens outside your comfort zone. Business owners can figurate exactly which quadrant the person you are working with is.</p><p></p><p>Creating a groundwork helps you organize your daily tasks and see which characteristics you have when you are on "task mode".</p><p></p><p>Communication is a huge skill and we don't give enough credibility for it accordingly. The is also important to help you organize daily tasks with your team.</p><p></p><h2>People-driven vs task-driven</h2><p>If you are successful it doesn't mean other coworkers following you will be successful as well. You should understand yourself and other people as well.</p><p></p><p>DISC is easier to use, then you can have the conversation that will help the person using what is needed to. And you can also approach that person using the correct way.</p><p></p><p>As a business owner, It is hard to find good people when we talk about hiring. When it doesn't work, it is more on the owner, instead of the person. The owner needs to think if he/she can work well with that person.</p><p></p><p>Before going into a hiring process, the most important is to understand which personality would work better in that position. Then you can focus on searching for someone with that personality.</p><p></p><h2>Clean feedback loop</h2><p>Build a team that know what is expected from them and what is a success for the whole business. Once you have that clear, your team will most likely act like a fanatic group focused on a common goal: the success of the business.</p><p></p><p>The importance of communication does not stay only for your business, but also for your family interaction and day to day tasks.</p><p></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank">Budai Media's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank">Budai Media's Facebook</a>&nbsp;</p><p></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank">Daniel's LinkedIn</a>&nbsp;</p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank">Daniel's Facebook</a>&nbsp;</p><p></p><p><strong>Follow John Hill:</strong></p><p><a href="https://johnsmallmountain.com/" target="_blank">John's website</a>&nbsp;</p><p><a href="https://www.salesthrowdown.com" target="_blank">John's podcast</a></p><p><a href="https://www.facebook.com/johnsmallmtn" target="_blank">John's Facebook</a>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#3 Building a Local Brand, and Shifting from Dropshipping to Brand Building</title>
			<itunes:title>#3 Building a Local Brand, and Shifting from Dropshipping to Brand Building</itunes:title>
			<pubDate>Thu, 18 Jun 2020 15:35:01 GMT</pubDate>
			<itunes:duration>56:10</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/BzJZz/media.mp3" length="41023849" type="audio/mpeg"/>
			<guid isPermaLink="false">BzJZz</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/3-building-a-local-brand-and-shifting-from-drops</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa47</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jk2I4qjBsZz8blROqq4rwcL]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>3</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa47.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(17,22,22);">Building a local brand, and shifting from dropshipping to brand building</span></h1><p><br></p><p><span style="color: black;">On the 3rd episode of our podcast, we receive another Daniel (not Budai's Daniel). To avoid confusion, let's present him: </span><strong>Daniel Varga</strong><span style="color: black;">!</span></p><p><br></p><p><span style="color: black;">Key points from </span><strong>this episode</strong><span style="color: black;">:</span></p><ul><li><span style="color: black;">Make sure you are ready to </span><strong>develop your business</strong><span style="color: black;"> in a new market</span></li><li><span style="color: black;">Building a brand from a niche and </span><strong>scaling it up</strong><span style="color: black;"> to the local market</span></li><li><strong>People are important</strong><span style="color: black;">, not only numbers</span></li></ul><p><br></p><h2><strong>Adapt to the world</strong></h2><p><br></p><p><span style="color: black;">If you are doing well in your country doesn't mean it will work </span><strong>outside your country</strong><span style="color: black;">.</span></p><p><br></p><p><span style="color: black;">Make sure you adapt your business and you are ready for the challenge to start in </span><strong>another country</strong><span style="color: black;">.</span></p><p><br></p><h2><strong>Building your brand</strong></h2><p><br></p><p><span style="color: black;">You can select a niche and </span><strong>start from there</strong><span style="color: black;">. That's the first step for some business owners.</span></p><p><br></p><p><span style="color: black;">But you can also open a general store and go after the trends. You always want to surf on the wave.</span></p><p><br></p><p><span style="color: black;">Have experience in the local market you are selling or aiming to sell, will help you know </span><strong>what your audience wants</strong><span style="color: black;">.</span></p><p><br></p><h2><strong>Numbers are not only numbers</strong></h2><p><br></p><p><span style="color: black;">Most marketers focus only on numbers. But it is important to remember that, </span><strong>behind numbers</strong><span style="color: black;">, are people.</span></p><p><br></p><p><span style="color: black;">So having an actual knowledge of </span><strong>what your audience is talking about</strong><span style="color: black;"> you will definitely help to improve your business.</span></p><p><br></p><p><strong>You shouldn't be patient with your actions, but you should be patient with the results.</strong></p><p><br></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank"><span style="color: rgb(17,85,204);background-color: transparent;">LinkedIn</span></a></p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank"><span style="color: rgb(17,85,204);background-color: transparent;">Facebook</span></a></p><p><br></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank"><span style="color: rgb(17,85,204);background-color: transparent;">LinkedIn</span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank"><span style="color: rgb(17,85,204);background-color: transparent;">Facebook</span></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(17,22,22);">Building a local brand, and shifting from dropshipping to brand building</span></h1><p><br></p><p><span style="color: black;">On the 3rd episode of our podcast, we receive another Daniel (not Budai's Daniel). To avoid confusion, let's present him: </span><strong>Daniel Varga</strong><span style="color: black;">!</span></p><p><br></p><p><span style="color: black;">Key points from </span><strong>this episode</strong><span style="color: black;">:</span></p><ul><li><span style="color: black;">Make sure you are ready to </span><strong>develop your business</strong><span style="color: black;"> in a new market</span></li><li><span style="color: black;">Building a brand from a niche and </span><strong>scaling it up</strong><span style="color: black;"> to the local market</span></li><li><strong>People are important</strong><span style="color: black;">, not only numbers</span></li></ul><p><br></p><h2><strong>Adapt to the world</strong></h2><p><br></p><p><span style="color: black;">If you are doing well in your country doesn't mean it will work </span><strong>outside your country</strong><span style="color: black;">.</span></p><p><br></p><p><span style="color: black;">Make sure you adapt your business and you are ready for the challenge to start in </span><strong>another country</strong><span style="color: black;">.</span></p><p><br></p><h2><strong>Building your brand</strong></h2><p><br></p><p><span style="color: black;">You can select a niche and </span><strong>start from there</strong><span style="color: black;">. That's the first step for some business owners.</span></p><p><br></p><p><span style="color: black;">But you can also open a general store and go after the trends. You always want to surf on the wave.</span></p><p><br></p><p><span style="color: black;">Have experience in the local market you are selling or aiming to sell, will help you know </span><strong>what your audience wants</strong><span style="color: black;">.</span></p><p><br></p><h2><strong>Numbers are not only numbers</strong></h2><p><br></p><p><span style="color: black;">Most marketers focus only on numbers. But it is important to remember that, </span><strong>behind numbers</strong><span style="color: black;">, are people.</span></p><p><br></p><p><span style="color: black;">So having an actual knowledge of </span><strong>what your audience is talking about</strong><span style="color: black;"> you will definitely help to improve your business.</span></p><p><br></p><p><strong>You shouldn't be patient with your actions, but you should be patient with the results.</strong></p><p><br></p><p><strong>Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" target="_blank"><span style="color: rgb(17,85,204);background-color: transparent;">LinkedIn</span></a></p><p><a href="https://www.facebook.com/groups/129713987605915/" target="_blank"><span style="color: rgb(17,85,204);background-color: transparent;">Facebook</span></a></p><p><br></p><p><strong>Follow Daniel Budai:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" target="_blank"><span style="color: rgb(17,85,204);background-color: transparent;">LinkedIn</span></a></p><p><a href="https://www.facebook.com/ambigiuous2" target="_blank"><span style="color: rgb(17,85,204);background-color: transparent;">Facebook</span></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#2 From Corporate to 7-8 Figure Ecommerce Businesses: How To Combine Branding With Direct Response</title>
			<itunes:title>#2 From Corporate to 7-8 Figure Ecommerce Businesses: How To Combine Branding With Direct Response</itunes:title>
			<pubDate>Thu, 11 Jun 2020 10:59:56 GMT</pubDate>
			<itunes:duration>41:03</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/aLn9D/media.mp3" length="29992355" type="audio/mpeg"/>
			<guid isPermaLink="false">aLn9D</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/2-from-corporate-to-7-8-figure-ecommerce-business</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa48</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jmzO0h/Arg1KNzJ7JhW2a0L]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>2</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa48.jpg"/>
			<description><![CDATA[<h1><br></h1><h1>How To Combine Branding With Direct Response</h1><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode, </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">Roop Singh</strong><span style="background-color: transparent; color: rgb(0, 0, 0);">, CEO at </span><a href="https://fifthweapon.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">FifthWeapon</a>,<span style="background-color: transparent; color: rgb(0, 0, 0);"> talks about corporate advertising and 7-8 figure marketing.</span></p><p><br></p><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">Stop focusing only on numbers</strong></h2><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">You need to measure numbers to understand how a strategy is performing. It is </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">undeniable that metrics are important</strong><span style="background-color: transparent; color: rgb(0, 0, 0);">.</span></p><br><p><span style="background-color: transparent; color: rgb(0, 0, 0);">People need to think there are customers behind the numbers. And </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">focus on the creative</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> behind the metrics.</span></p><p><br></p><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">All about KPIs</strong></h2><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">One of the </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">cold journeys</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> of your customer will be: see the add, go to the landing page, add to cart, initiate checkout, purchase.</span></p><br><p><span style="background-color: transparent; color: rgb(0, 0, 0);">For each different step there will be specific KPIs. And all of them should be measured accordingly to make sure the </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">goals are being met</strong><span style="background-color: transparent; color: rgb(0, 0, 0);">.</span></p><p><br></p><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">Be creative</strong></h2><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">As a final thought, if you are creative, your results will most likely </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">go beyond the goal you established</strong><span style="background-color: transparent; color: rgb(0, 0, 0);">.</span></p><br><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">LinkedIn</a></p><p><a href="https://www.facebook.com/groups/129713987605915/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Facebook</a></p><br><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Follow Daniel:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">LinkedIn</a></p><p><a href="https://www.facebook.com/ambigiuous2" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Facebook</a></p><br><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Follow Roop:</strong></p><p><a href="https://www.linkedin.com/in/roopsinghsood/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">LinkedIn</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><br></h1><h1>How To Combine Branding With Direct Response</h1><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode, </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">Roop Singh</strong><span style="background-color: transparent; color: rgb(0, 0, 0);">, CEO at </span><a href="https://fifthweapon.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">FifthWeapon</a>,<span style="background-color: transparent; color: rgb(0, 0, 0);"> talks about corporate advertising and 7-8 figure marketing.</span></p><p><br></p><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">Stop focusing only on numbers</strong></h2><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">You need to measure numbers to understand how a strategy is performing. It is </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">undeniable that metrics are important</strong><span style="background-color: transparent; color: rgb(0, 0, 0);">.</span></p><br><p><span style="background-color: transparent; color: rgb(0, 0, 0);">People need to think there are customers behind the numbers. And </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">focus on the creative</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> behind the metrics.</span></p><p><br></p><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">All about KPIs</strong></h2><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">One of the </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">cold journeys</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> of your customer will be: see the add, go to the landing page, add to cart, initiate checkout, purchase.</span></p><br><p><span style="background-color: transparent; color: rgb(0, 0, 0);">For each different step there will be specific KPIs. And all of them should be measured accordingly to make sure the </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">goals are being met</strong><span style="background-color: transparent; color: rgb(0, 0, 0);">.</span></p><p><br></p><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">Be creative</strong></h2><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">As a final thought, if you are creative, your results will most likely </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">go beyond the goal you established</strong><span style="background-color: transparent; color: rgb(0, 0, 0);">.</span></p><br><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Follow Budai Media:</strong></p><p><a href="https://www.linkedin.com/company/budaimedia/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">LinkedIn</a></p><p><a href="https://www.facebook.com/groups/129713987605915/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Facebook</a></p><br><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Follow Daniel:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">LinkedIn</a></p><p><a href="https://www.facebook.com/ambigiuous2" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Facebook</a></p><br><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Follow Roop:</strong></p><p><a href="https://www.linkedin.com/in/roopsinghsood/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">LinkedIn</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#1 Ecommerce Mindset and How to Win at Poker</title>
			<itunes:title>#1 Ecommerce Mindset and How to Win at Poker</itunes:title>
			<pubDate>Thu, 04 Jun 2020 10:25:53 GMT</pubDate>
			<itunes:duration>41:17</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/WzPXz/media.mp3" length="30163005" type="audio/mpeg"/>
			<guid isPermaLink="false">WzPXz</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://the-ecom-show.sounder.fm/episode/1-ecommerce-mindset-and-how-to-win-at-poker</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa49</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jm6tfShyLopnsyiGke4ERYU]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa49.jpg"/>
			<description><![CDATA[<h1><span style="color: rgb(17, 22, 22);">Ecommerce Mindset and How to Win at Poker</span></h1><p><br></p><p>Understand today <strong>how eCommerce entrepreneurs succeed</strong> in their business. The stages most eCommerce business passes all over the globe. And know how to use dropshipping well.</p><br><p><strong>Some topics covered</strong> on this podcast:</p><ol><li>How most eCommerce business owners <strong>start their online store</strong>;</li><li>What <strong>dropshipping </strong>and <strong>poker </strong>have in common;</li><li><strong>Successful entrepreneurs</strong>: best practices most eCommerce owners need to have.</li></ol><p><br></p><p>We demystify all of this in this podcast with the Senior Account Manager at <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Budai Media</a>, <strong>Ben Erdelyi</strong>.</p><p><br></p><h2><span style="color: rgb(17, 22, 22);">Starting with an eCommerce business</span></h2><p>The business needs to adapt <strong>new best practices</strong> and keep following the marketing trends to reach and retain customers.</p><br><p>Most online store owners started selecting a few products they would like to promote. After a while, they saw what product <strong>performed the best</strong> and they hit the next stage, which is building an online store to make their customers have their experience.</p><br><p>Once the store has a good number of customers, the business owner starts to implement the <strong>retention marketing strategy</strong>. But this all takes too much time and previous knowledge. That's why some online store owners prefer to hire an agency, to build up their marketing strategy, which is an even better option.</p><p><br></p><h2><span style="color: rgb(17, 22, 22);">Is Dropshipping Bad?</span></h2><p>A recent <a href="https://www.wired.co.uk/article/dropshipping-instagram-ads" rel="noopener noreferrer" target="_blank">article about dropshipping</a> made some people think twice about this way of doing online sales. The truth is that <strong>dropshipping is a way to start your journey on eCommerce</strong>.</p><br><p>If you ever played poker, you know how is to take risks. In dropshipping you are also taking risks. And that's the common thing between poker and dropshipping. But, if you know how to dropship, <strong>what is the problem in doing that</strong>?</p><br><p>Some <strong>really successful eCommerce business owners</strong> started as dropshipping. And then they hit the stage of building a brand, creating an inventory, and manufacturing their own products. And if you can use dropshipping as a step to succeed with your eCommerce, there is no reason to be ashamed of it.</p><p><br></p><h2><span style="color: rgb(17, 22, 22);">Best Practices for eCommerce Business Owners</span></h2><p>During his career, Ben had the opportunity to have his own eCommerce and tried <strong>different strategies</strong>. By hitting the marketing place, he met great people from the online business world and noticed the issue of micromanagement.</p><br><p><strong>Efficiency </strong>is the key and this will have a direct impact on your ROI. You should care about the results, always.</p><br><p>As a final insight, Ben said: <strong>focus on the right thing</strong>!</p><br><p><strong>Follow Ben:</strong></p><p><a href="https://www.linkedin.com/in/benerdelyi/" rel="noopener noreferrer" target="_blank" style="color: blue;">Ben's LinkedIn</a></p><p><a href="https://www.facebook.com/benerdelyiofficial" rel="noopener noreferrer" target="_blank" style="color: blue;">Ben's Facebook</a></p><p><strong>Follow Daniel:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank" style="color: blue;">Daniel's LinkedIn</a></p><p><a href="https://www.facebook.com/ambigiuous2" rel="noopener noreferrer" target="_blank" style="color: blue;">Daniel's Facebook</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h1><span style="color: rgb(17, 22, 22);">Ecommerce Mindset and How to Win at Poker</span></h1><p><br></p><p>Understand today <strong>how eCommerce entrepreneurs succeed</strong> in their business. The stages most eCommerce business passes all over the globe. And know how to use dropshipping well.</p><br><p><strong>Some topics covered</strong> on this podcast:</p><ol><li>How most eCommerce business owners <strong>start their online store</strong>;</li><li>What <strong>dropshipping </strong>and <strong>poker </strong>have in common;</li><li><strong>Successful entrepreneurs</strong>: best practices most eCommerce owners need to have.</li></ol><p><br></p><p>We demystify all of this in this podcast with the Senior Account Manager at <a href="https://www.thebudaimedia.com/" rel="noopener noreferrer" target="_blank">Budai Media</a>, <strong>Ben Erdelyi</strong>.</p><p><br></p><h2><span style="color: rgb(17, 22, 22);">Starting with an eCommerce business</span></h2><p>The business needs to adapt <strong>new best practices</strong> and keep following the marketing trends to reach and retain customers.</p><br><p>Most online store owners started selecting a few products they would like to promote. After a while, they saw what product <strong>performed the best</strong> and they hit the next stage, which is building an online store to make their customers have their experience.</p><br><p>Once the store has a good number of customers, the business owner starts to implement the <strong>retention marketing strategy</strong>. But this all takes too much time and previous knowledge. That's why some online store owners prefer to hire an agency, to build up their marketing strategy, which is an even better option.</p><p><br></p><h2><span style="color: rgb(17, 22, 22);">Is Dropshipping Bad?</span></h2><p>A recent <a href="https://www.wired.co.uk/article/dropshipping-instagram-ads" rel="noopener noreferrer" target="_blank">article about dropshipping</a> made some people think twice about this way of doing online sales. The truth is that <strong>dropshipping is a way to start your journey on eCommerce</strong>.</p><br><p>If you ever played poker, you know how is to take risks. In dropshipping you are also taking risks. And that's the common thing between poker and dropshipping. But, if you know how to dropship, <strong>what is the problem in doing that</strong>?</p><br><p>Some <strong>really successful eCommerce business owners</strong> started as dropshipping. And then they hit the stage of building a brand, creating an inventory, and manufacturing their own products. And if you can use dropshipping as a step to succeed with your eCommerce, there is no reason to be ashamed of it.</p><p><br></p><h2><span style="color: rgb(17, 22, 22);">Best Practices for eCommerce Business Owners</span></h2><p>During his career, Ben had the opportunity to have his own eCommerce and tried <strong>different strategies</strong>. By hitting the marketing place, he met great people from the online business world and noticed the issue of micromanagement.</p><br><p><strong>Efficiency </strong>is the key and this will have a direct impact on your ROI. You should care about the results, always.</p><br><p>As a final insight, Ben said: <strong>focus on the right thing</strong>!</p><br><p><strong>Follow Ben:</strong></p><p><a href="https://www.linkedin.com/in/benerdelyi/" rel="noopener noreferrer" target="_blank" style="color: blue;">Ben's LinkedIn</a></p><p><a href="https://www.facebook.com/benerdelyiofficial" rel="noopener noreferrer" target="_blank" style="color: blue;">Ben's Facebook</a></p><p><strong>Follow Daniel:</strong></p><p><a href="https://www.linkedin.com/in/budaidaney/" rel="noopener noreferrer" target="_blank" style="color: blue;">Daniel's LinkedIn</a></p><p><a href="https://www.facebook.com/ambigiuous2" rel="noopener noreferrer" target="_blank" style="color: blue;">Daniel's Facebook</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#0 The Beginning of The Ecom Show</title>
			<itunes:title>#0 The Beginning of The Ecom Show</itunes:title>
			<pubDate>Mon, 01 Jun 2020 09:00:00 GMT</pubDate>
			<itunes:duration>3:33</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63ad9d57cc3f7e0011681c0c/e/b6ec115b-6db0-431a-aaa2-fdfe1c8dd663/media.mp3" length="3412984" type="audio/mpeg"/>
			<guid isPermaLink="false">b6ec115b-6db0-431a-aaa2-fdfe1c8dd663</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/theecomshow/episodes/63ad9d5cf64ef1001142fa4a</link>
			<acast:episodeId>63ad9d5cf64ef1001142fa4a</acast:episodeId>
			<acast:showId>63ad9d57cc3f7e0011681c0c</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrnQPOaOT09+r1HE1re8eueBahEaYFHtAScYXKYrQObUdS/4W0p8KSukYuUdt9vi6jlG+3Tkruj3sczFLOl7yIGK]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63ad9d57cc3f7e0011681c0c/63ad9d5cf64ef1001142fa4a.jpg"/>
			<description><![CDATA[<p>Welcome to my podcast, The Ecom Show!</p><p>Budai Media sponsors this weekly podcast to bring you the latest business advice from the brightest minds in e-commerce.</p><p>If you’re an e-commerce owner looking to scale your business, this podcast is for you.</p><p>Enjoy the show!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to my podcast, The Ecom Show!</p><p>Budai Media sponsors this weekly podcast to bring you the latest business advice from the brightest minds in e-commerce.</p><p>If you’re an e-commerce owner looking to scale your business, this podcast is for you.</p><p>Enjoy the show!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
    	<itunes:category text="Business"/>
		<itunes:category text="Business">
			<itunes:category text="Entrepreneurship"/>
		</itunes:category>
		<itunes:category text="Business">
			<itunes:category text="Marketing"/>
		</itunes:category>
    </channel>
</rss>
