This Week in Retail Media

Ep 058: Target Roundel's OpenAI Pilot; Netto's Programmatic Expansion; Tesco's Shopping Habits - 21/02/26

Sat, 21 Feb 2026 10:20:52 GMT

Jonathan and Kate discuss if Target Roundel’s pilot with OpenAI hits the bullseye when it comes to shopper experience and trust. From there sights are turned to Netto’s expansion into in-store programmatic before finally looking at what Tesco’s latest research says about our shopping habits.

You can read expert commentary regarding the Tesco Moving Mindsets study referenced in today’s episode on Retail Media World.

Story one:

UPDATE: Albertsons, Williams Sonoma Join Target, Adobe in Testing ChatGPT Ads

https://www.retailtouchpoints.com/topics/digital-marketing/target-among-first-to-test-chatgpt-ads

Story Two:

Netto Expands its Programmatic Offering

https://invidis.com/news/2026/02/retail-media-netto-expands-its-programmatic-offering/

Story Three:

Tesco Media: Is the Shopping List Dead?

https://supplychaindigital.com/news/tesco-media-is-the-shopping-list-dead

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Ep 057: Albertsons' Party Planner; Lowe's Loyalty For Children; Live Shopping Fit? - 14/02/26

Sat, 14 Feb 2026 18:00:00 GMT

Following a brief trip to Japan, Jonathan joins Kate to discuss Albertsons' new role as party planner, why Lowe’s are extending their loyalty program to children and if live shopping is a fit for all categories.

The last few tickets for What’s in Store for Retail Media Networks in Dusseldorf are available here.

Find out more about the Measuring the Store event in partnership with IAB here.

Story One:

Albertsons Creates End-to-End Digital Party Planning Hub

https://www.retailtouchpoints.com/features/news-briefs/albertsons-creates-end-to-end-digital-party-planning-hub

Story Two:

Lowe’s Makes Loyalty Program More Family-Friendly by Adding Kids Component

https://www.retailtouchpoints.com/features/news-briefs/lowes-makes-loyalty-program-more-family-friendly-by-adding-kids-component

Story Three:

Grocery Outlet launches shoppable livestreaming

https://www.supermarketnews.com/grocery-technology/grocery-outlet-launches-shoppable-livestreaming

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Ep 056: BP Coupons; Sam's Club Automation; Morrison Travel - 07/02/26

Sat, 07 Feb 2026 12:51:38 GMT

Kate is joined by Alison Dunham, VP of Retail Media Monetization for PRN to discuss why BP is bringing coupons to gas pumps, Sam’s Club is automating in-store sampling and Morrisons are adding ‘more’ travel options to their loyalty program.

You can contact Alison via LinkedIn.

Alison is moderating a panel exploring the creative capabilities of in-store digital at What’s in Store for Retail Media Networks in Düsseldorf on February 23rd. Final few tickets are available here: https://stratacache.com/en/euroshop-whats-in-store-for-retail-media-networks/

Story One:

BP adds manufacturer-funded digital coupons to Earnify app

https://www.cstoredive.com/news/bp-inmar-axonet-digital-coupons/810424/

Story Two:

Sam’s Club aims to make free samples more measurable using kiosks, tablets

https://www.modernretail.co/technology/sams-club-aims-to-make-free-samples-more-measurable-using-kiosks-tablets/

Story Three:

Morrisons Travel launched with Expedia Group

https://www.retailgazette.co.uk/blog/2026/01/morrisons-expedia-group

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Ep 055: Adam Smith, Iceland Retail Media & Ed Hall, PRN - 31/01/26

Sat, 31 Jan 2026 15:00:00 GMT

Kate sits down with Adam Smith, Head of Retail Media for Iceland Foods and Ed Hall of PRN to discuss what Iceland Retail Media offers brands and how in-store analytics and measurement is going to be key in growing the in-store opportunity for all.

Adam will be part of the lineup for What’s in Store for Retail Media Networks in Düsseldorf on Monday February 23. Tickets are available now.

More information on the What’s in Store for Retail Media: Measuring the Store event taking place on April 15 is available here.

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Ep 054: Retail's Big Show; Dick's Sporting Goods Measures; Airport Retail Media - 24/01/26

Sun, 25 Jan 2026 09:58:46 GMT

Following a successful NRF, Kate and Jonathan are back at their respective mics to discuss retail media at Retail’s Big Show, the importance of in-store measurement, the growth of in-store experiences and retail media in the departures lounge.

Tickets for What’s in Store for Retail Media Networks in Düsseldorf on February 23 are available now.

Learn more about the What’s In Store for Retail Media: Measuring the Store event on April 15.

Story One:

The Sleeping Giant Finally Wakes

https://invidis.com/news/2026/01/nrf-2026-the-sleeping-giant-is-waking-up/

Story Two:

Dick’s Sporting Goods Chairman Ed Stack on House of Sport, Corporate Culture and Fixing Foot Locker

https://shop-eat-surf-outdoor.com/news/dicks-sporting-goods-chairman-ed-stack-on-house-of-sport-corporate-culture-and-fixing-foot-locker/615463/

Story Three:

WHSmith North America Media Network launches retail media network at US airports

https://retailtechinnovationhub.com/home/2026/1/12/whsmith-north-america-media-network-launches-retail-media-network-across-us-airports

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Ep 053: TWIRM at NRF - Dispatches from the show floor - 19/01/26

Mon, 19 Jan 2026 22:33:49 GMT

Kate speaks to visitors to the STRATACACHE booth as well as members of the STRATACACHE team. Recapping some of the sessions from What’s in Store at Retail Media Networks as well as some of the key takeaways from NRF regarding retail media.

Interviewees:

The next What’s in Store for Retail Media Networks event is set for Monday, 23rd February in Düsseldorf during EuroShop. More information and tickets are available now.

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This Year In Retail Media 3: Trends of 2026 - AI and Audiences for Everyone - 10/01/26

Sat, 10 Jan 2026 08:00:00 GMT

Tijmen Willems and Alexandre Lepicq from PRN sit down with Kate to chat through the European Retail Media landscape and what will be making the biggest impact for brands, agencies and commerce media operators in 2026.

https://www.linkedin.com/in/tijmenwillems/

https://www.linkedin.com/in/alexandrelepicq/

Alex and Tijmen will both be at What’s in Store for Retail Media Networks at EuroShop on 23rd February. To find out more and register for tickets please visit STRATACACHE.com

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This Year In Retail Media 2: Trend of 2025 - Measurement Matters More Than Ever - 03/01/26

Sat, 03 Jan 2026 08:00:00 GMT

Chris McLelland joins Kate to discuss why measurement has been a key topic of retail media discussion for 2025 and where scrutiny on incrementality, data use and privacy will take the industry in 2026. Chris shares his takes on why not all metrics are created equal and why standardization is key if retailers want big marketing investment.

Find out more about Chris on his linkedin page: https://www.linkedin.com/in/chris-mclelland-7b1a6250/

More on Walkbase: https://www.walkbase.com/

Chris’s article on clean rooms: https://retailmediaworld.com/privacy-and-data/how-clean-are-data-clean-rooms/

Final few tickets for What’s in Store for Retail Media Networks at NRF’s Big Show in New York are available here: https://stratacache.com/en/nrf-2026-retail-media-networks/

For those in Europe. You can learn more about What’s in store for Retail Media Networks in Düsseldorf here: https://stratacache.com/en/euroshop-whats-in-store-for-retail-media-networks/

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This Year In Retail Media 1: Trend of 2025 - Screens in Aisle Seven - 27/12/25

Sat, 27 Dec 2025 09:00:00 GMT

Kate sits down to chat to Edward (Ed) Hall of PRN to chat through the great strides made by the grocery sector in 2025 to increase their digital in-store retail media capabilities. Looking at the difference between in-store retail media and DOOH as well as what brands and shoppers should expect from in-store digital, the discussion also includes Ed’s retail media resolution for 2026.

Final few tickets for What’s in Store for Retail Media Networks at NRF’s Big Show in New York are available here: https://stratacache.com/en/nrf-2026-retail-media-networks/

For those in Europe. You can learn more about What’s in store for Retail Media Networks in Düsseldorf here: https://stratacache.com/en/euroshop-whats-in-store-for-retail-media-networks/

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Ep 052: Home Depot Squad; Post-Transactional; More Sponsored Adverts? - 20/12/25

Sat, 20 Dec 2025 11:45:22 GMT

Jonathan and Kate end the last regular episode of the year with a look at why Home Depot is setting up a squad of influencers ahead of the World Cup. The duo then lament the current state of post-transactional ad insertion before exploring the increase in sponsored adverts.

Tickets for What’s in Store for Retail Media Networks taking place on January 10 and presented by STRATACACHE with NRF are going FAST. Register for your tickets at STRATACACHE.com.

Story One:

Home Depot provides creators centralized hub

https://chainstoreage.com/home-depot-provides-creators-centralized-hub

Story Two:

Walgreens Advertising Group teams up with Rokt on AI-powered retail media ecosystem

https://drugstorenews.com/walgreens-advertising-group-teams-rokt-ai-powered-retail-media-ecosystem

Story Three:

Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement

https://ppc.land/sponsored-products-coverage-climbs-7-as-retailers-shift-to-dynamic-ad-placement/

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Ep 051: WPP Estimates; NRF YOY Growth; Albertsons Agentic AI - 13/12/25

Sat, 13 Dec 2025 09:49:27 GMT

Advertising spend is to go up, Holiday spend is up and Albertsons ups its AI. Kate and Jonathan take a merry walk through the top stories This Week, In Retail Media.

Learn more about What's in Store for Retail Media Networks at NRF and register for your tickets at STRATACACHE.com

Story One:

WPP estimates commerce media spending to overtake TV this year

https://digiday.com/media-buying/wpp-estimates-commerce-media-spending-to-overtake-tv-this-year/

Story Two:

CNBC/NRF Retail Monitor’s November Data Shows Strong Year-Over-Year Growth in First Half of Holiday Season

https://nrf.com/media-center/press-releases/cnbc-nrf-retail-monitor-s-november-data-shows-strong-year-over-year-growth-in-first-half-of-holiday-season

Story Three:

Albertsons Introduces Agentic AI Shopping Assistant

https://www.retailtouchpoints.com/features/news-briefs/albertsons-introduces-agentic-ai-shopping-assistant

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Ep 050: Omnicom Takeover IPG; Challengers Win Online; Morrisons Screens - 06/12/25

Sat, 06 Dec 2025 17:00:00 GMT

Jonathan and Kate explore the likely impact on the retail media ecosystem of the IPG takeover by Omnicom. Then they discuss why challenger brands are thriving online and why Morrisons are installing 300 digital screens.

Learn more about What's in Store for Retail Media Networks at NRF and register for your tickets at STRATACACHE.com

Story One:

Omnicom Closes $13 Billion Deal for IPG, Creating Advertising and Communications Giant

https://www.hollywoodreporter.com/business/business-news/omnicom-closes-deal-ipg-advertising-mega-deal-1236436486/

Story Two:

IPG Study Reveals Legacy Brands Losing Agentic Commerce War

https://www.mediapost.com/publications/article/411004/ipg-study-reveals-legacy-brands-losing-agentic-com.html?edition=140734

Story Three:

Morrisons joins forces with BMO for DOOH advertising debut

https://www.retailgazette.co.uk/blog/2025/11/morrisons-digital-screens/

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Ep 049: Walmart Results; Albertsons x NBCU; Toronto Union Station - 29/11/25

Sat, 29 Nov 2025 16:07:32 GMT

Kate and Jonathan discuss what Walmart’s quarterly results say about its identity as a media brand or retailer or both. The partnership between Albertsons Media Collective and NBCUniversal is also explored with tensions around new digital signs at Toronto’s Union Station bus terminal and their use of facial-detection technology.

Secure your spot for What’s in Store for Retail Media Networks. More information and a link to purchase tickets at STRATACACHE.com.

Story One:

Walmart’s ad business surges 53%, e-commerce growth tops 20% for 7th straight quarter

https://www.storyboard18.com/advertising/walmarts-ad-business-surges-53-e-commerce-growth-tops-20-for-7th-straight-quarter-84556.htm

Story Two:

Albertsons and NBCUniversal Introduce CTV Closed-Loop Measurement

https://progressivegrocer.com/albertsons-and-nbcuniversal-introduce-ctv-closed-loop-measurement

Story Three:

Digital ad using facial recognition in Toronto’s Financial District draws concerns, expert weighs in

https://nowtoronto.com/news/digital-ad-using-facial-recognition-at-torontos-union-station-draws-concerns-expert-weighs-in/

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Ep 048: Loblaws Potential; John Lewis Bluewater; TikTok Safety - 22/11/25

Sat, 22 Nov 2025 10:00:00 GMT

This week Jonathan and Kate take a look at the partnership between Uber and Loblaws and what Loblaw Companies Limited are saying about their retail media earnings potential. From there, the duo turn to massive signs in escalator spaces in the John Lewis Bluewater store. Finally, Tik Tok takes a turn under the spotlight as the platform releases its Safety Report.

To find more information on and to get tickets for What’s in Store for Retail Media Networks at NRF’s Big Show please visit. https://bit.ly/4oUQVYI

Story One:

Loblaw and Uber Eats team to bring on-demand grocery delivery to more Canadians

https://chaindrugreview.com/loblaw-and-uber-eats-team-to-bring-on-demand-grocery-delivery-to-more-canadians

Story Two:

John Lewis unveils cutting-edge retail media suite in refurbed Bluewater store

https://www.retailgazette.co.uk/blog/2025/11/john-lewis-retail-media-3/

Story Three:

TikTok Outlines Latest Measures To Protect In-App Shoppers

https://www.socialmediatoday.com/news/tiktok-shop-safety-report-2025/805086/

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Ep 047: Uber Metrics; CoOps 1000th Screen; Amazon x Whole Foods - 15/11/25

Sat, 15 Nov 2025 11:02:11 GMT

Jonathan and Kate consider the custom attention metrics being offered by Uber Advertising before turning towards Co-Ops 1000th front of store screen. The dynamic advertising duo then discuss how Amazon are bringing everyday essentials into Whole Foods.

The agenda for What’s in Store for Retail Media Networks at NRF’s Big Show is now available with new speakers added each week.

Story One:

Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar

https://www.adexchanger.com/platforms/uber-launches-a-platform-specific-attention-metric-with-adelaide-and-kantar/

Story Two:

Co-op Media Network installs milestone 1000th front-of-store digital screen

https://www.theretailbulletin.com/food-and-drink/co-op-media-network-installs-milestone-1000th-front-of-store-digital-screen-05-11-2025/

Story Three:

Amazon’s grocery store dreams are reshaping Whole Foods

https://www.theverge.com/news/814454/amazon-whole-foods-fulfillment-concept-store

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Ep 046: Amazon x AI; Walmart Plans Holiday; Retail Media Blockers - 08/11/25

Sat, 08 Nov 2025 14:55:00 GMT

After a week off - Kate and Jonathan return to discuss if Amazon is truly being helpful with their new AI tool, why apps in store are useful and lucrative as Walmart reveals their holiday plans, and what might be holding in-store retail media back.

Story One:

Amazon Launches New AI Shopping Tool in US for the Indecisive

https://www.businessoffashion.com/news/technology/amazon-launches-new-ai-shopping-tool-in-us-for-the-indecisive/

Story Two:

Walmart Looks to ‘Rewrite the Holiday Playbook’ with New In-Store AI Experiences

https://www.retailtouchpoints.com/topics/data-analytics/ai-machine-learning/walmart-looks-to-rewrite-the-holiday-playbook-with-new-in-store-ai-experiences

Story Three:

IAB Europe updates retail and commerce media landscape map

https://ppc.land/iab-europe-updates-retail-and-commerce-media-landscape-map/

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Ep 045: Tesco x AI; Walmart x ChatGPT; Ulta Beauty Marketplace - 25/10/25

Sat, 25 Oct 2025 18:20:30 GMT

Tesco get creative, Walmart gets open to AI and Ulta Beauty goes to market

Description The AIs have it as Kate and Jonathan look at the latest AI-powered offers from Tesco and Walmart before taking a turn on Ulta Beauty’s UB Marketplace.

The stat mentioned by Jonathan during the Walmart discussion can be found here: https://www.linkedin.com/posts/jasongoldberg_ive-shared-this-data-point-in-a-couple-other-activity-7386067170478256129-sRt5

Story One:

Tesco unveils AI creative tool in retail media upgrade

https://www.decisionmarketing.co.uk/news/tesco-unveils-ai-creative-tool-in-retail-media-upgrade

Story Two:

Walmart says customers will soon be able to use ChatGPT to shop

https://www.nbcnews.com/business/consumer/walmart-chatgpt-shopping-partnership-rcna237513

Story Three:

Ulta Beauty introduces UB Marketplace to expand e-commerce offerings

https://www.retail-insight-network.com/news/ulta-beauty-ub-marketplace/

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Ep 044: Loblaw Expands; Instacart's TikTok Targeting; DuoLingo Targets Gen Z - 18/10/25

Sat, 18 Oct 2025 11:00:00 GMT

Kate and Jonathan are in the same physical space - that of the Scala showroom in central London where they discuss the in-store investment of Loblaw, why Instacart and Tik Tok are teaming up, and why Duolingo is speaking the language of narrative advertising.

Story one:

Loblaw expands in-store digital media network

https://www.supermarketnews.com/retail-media/loblaw-expands-in-store-digital-media-network

Story Two:

Instacart brings retail media targeting to TikTok Ads Manager

https://searchengineland.com/instacart-tiktok-ads-manager-463072

Story Three:

Gen-Z-Targeted Language Platform Campaigns

https://www.trendhunter.com/amp/trends/duolingo-ads

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Ep 043: OpenAI Instant Checkout; Mastercard Commerce Media; Ahold Delhaize's Edge - 11/10/25

Sat, 11 Oct 2025 21:40:26 GMT

Jonathan joins from Advertising Week in New York to discuss what OpenAI’s Instant Checkout means for shoppers and suppliers. He and Kate then explore why American Express and Mastercard are launching their own commerce networks and what Ahold Delhaize USA’s proprietary retail media platform Edge will mean for marketers.

Story One:

Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol

https://openai.com/index/buy-it-in-chatgpt/

Story Two:

Powering smarter and more personal advertising with Mastercard Commerce Media

https://www.mastercard.com/us/en/news-and-trends/press/2025/september/powering-smarter-and-more-personal-advertising-with-mastercard-commerce-media.html

Story Three:

Ahold Delhaize USA to launch new retail media platform

https://www.supermarketnews.com/grocery-technology/ahold-delhaize-usa-to-launch-new-retail-media-platform

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Ep 042: Albert Heijn Certified; Pinterest x Gen Z; Casey's General Store Volume - 04/10/25

Sat, 04 Oct 2025 07:38:17 GMT

Kate and Jonathan consider the ‘history’ being made by Albert Heijn in becoming the first retailer certified under IAB Europe’s new Retail Media Certification Programme. The duo then turn to Pinterest and its relevance with Gen Z shoppers and look at how loud adverts need to be at gas stations as Casey's General Stores expands its digital advertising reach through a new partnership with GSTV.

Story One:

Albert Heijn becomes first retailer certified under IAB’s Retail Media Certification Programme

https://internetretailing.net/albert-heijn-becomes-first-retailer-certified-under-iabs-retail-media-certification-programme/

Story Two:

Pinterest mobilizes Gen Z searchers, retail media with new ad offerings

https://www.marketingdive.com/news/pinterest-mobilizes-gen-z-searchers-retail-media-new-ad-offerings/760974/

Story Three:

Casey’s partners with GSTV to scale up its retail media network at the pump

https://www.cspdailynews.com/technologyservices/caseys-partners-gstv-scale-its-retail-media-network-pump

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Ep 041: Best Buy's We Got Next; Target Target Amazon; Rokt x Cinemark - 27/09/25

Sat, 27 Sep 2025 22:21:00 GMT

Kate and Jonathan take a deep, deep dive into Best Buy’s ‘We Got Next’ event before looking at Target taking aim at Amazon’s fulfillment capabilities and what Rokt is bringing to Cinemark’s site. Taylor Swift gets a mention.

Registrations for What’s in Store for Retail Media Networks, part of Retail’s Big Show in New York on January 10th, are now open.

Story One:

Best Buy Unveils ‘Store Takeover’ Ad Spots to Cater to Large Non-Endemic Advertisers

https://www.chiefmarketer.com/best-buy-unveils-store-takeover-ad-spots-to-cater-to-large-non-endemic-advertisers/

Story Two:

Target steps up next-day parcel delivery as discounter tries to narrow gap with rivals

https://apnews.com/article/target-next-day-delivery-amazon-a74689266667b48fc4130848e94b7081

Story Three:

Rokt AI technology to deliver non-endemic messages on Cinemark online payments page

https://retailtechinnovationhub.com/home/2025/9/20/rokts-ai-technology-to-deliver-non-endemic-messages-on-cinemark-online-payments-page

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Ep 040: Netflix looks to Amazon; Google x Criteo; Ralph Lauren's AI Stylist? - 20/09/25

Sat, 20 Sep 2025 11:22:54 GMT

]

This is 40! Kate and Jonathan celebrate the 40th episode of This Week in Retail Media with a new theme song before delving into the biggest retail media-related stories. Why are Netflix looking to Amazon Ads and what will Google and Criteo achieve with their new partnership? From these titanic announcements the two turn to the latest offering from Sam’s Club and discuss who really wants a Ralph Lauren AI stylist.

Registrations for What’s in Store for Retail Media Networks, part of Retail’s Big Show in New York on January 10th, are now open.

Story One:

Amazon Ads and Netflix Partner to Offer Programmatic Buying on Netflix’s Ads Plan

https://about.netflix.com/en/news/amazon-ads-netflix-partner-offer-programmatic-buying-on-netflix-ads-plan

Story Two:

Sam’s Club maps out growth with new stores and digital push

https://massmarketretailers.com/sams-club-maps-out-growth-with-new-stores-and-digital-push/

Story Three:

Ralph Lauren launches conversational AI chatbot to provide styling advice

https://chainstoreage.com/ralph-lauren-launches-conversational-ai-chatbot-provide-styling-advice

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Ep 039: Omdia Predicts Scale; CPG Focussed On CTV and RM; Albertsons New Channels - 13/09/25

Sat, 13 Sep 2025 12:00:00 GMT

Kate and Jonathan look at the ‘explosive growth’ of retail media and what is behind the increase in investment. They then take on why cookies are losing their sweetness and why Albertson’s are matching brand ad spend.

Registrations for What’s in Store for Retail Media Networks, part of Retail’s Big Show in New York on January 10th, are now open.

Story One:

Omdia: Retail media set to capture one-fifth of global ad revenue by 2030

https://omdia.tech.informa.com/pr/2025/sep/retail-media-set-to-capture-one-fifth-of-global-ad-revenue-by-2030

Story Two:

Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind

https://digiday.com/media-buying/spurred-by-retail-media-and-ctv-spend-cpg-brands-are-quietly-leaving-the-cookie-behind/

Story Three:

Albertsons introduces three new retail media channels

https://chainstoreage.com/albertsons-introduces-three-new-retail-media-channels

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Ep 038.5: Interview with Collin Colburn - IAB VP, Commerce & Media - 09/09/25

Tue, 09 Sep 2025 06:00:00 GMT

Kate is joined by Collin Colburn Vice President, Commerce & Retail Media at IAB to discuss how IAB is working with retailers, brands, platforms and technology experts to bring clarity, collaboration and clear forms of appraisal to retail media. Looking at current concerns and as well as opportunities for growth, Collin shares what he is seeing across the marketplace and the areas of focus for IAB over the next year.

Find out more about the work of IAB at iab.com

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Ep 038: Walmart Welcomes Retail Media; BP x Axonet; Waitrose Smart Trollies? - 06/09/25

Sat, 06 Sep 2025 14:08:40 GMT

Jonathan and Kate discuss the ways in which retail media is offering economic certainty for Walmart and reasonable prices for its shoppers. They then turn to the news of BP and Axonet launching a retail media network in the US before looking at what UK grocer Waitrose might be planning with its very small trial of smart shopping trollies.

Story One:

Walmart finds its cushion in advertising as tariffs bite

https://digiday.com/marketing/walmart-finds-it-cushion-in-advertising-as-tariffs-bite/

Story Two:

BP Enters Retail Media Network Partnership

https://csnews.com/bp-enters-retail-media-network-partnership

Story Three:

Waitrose tests AI on shopping trolleys

https://www.retaildetail.eu/news/food/waitrose-tests-ai-on-shopping-trolleys/

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Ep 037: With Darren Cremins, Senior Sales Director - Retail Media and Connected Store UK & Eire - 30/08/25

Sat, 30 Aug 2025 09:00:00 GMT

Kate is joined by Darren Cremins, Senior Sales Director - Retail Media and Connected Store UK and Ireland to chat through why pop ups are, well, popping up, how AI is boosting retail, and why connections count when developing a retail media strategy.

See Darren and Kate in person at the upcoming Retail Media Summit in London on 11th September and find out more about the events we’ll be attending at retailmediaworld.com.

Story One:

Waterstones to open two new bookshops within John Lewis stores

https://www.retailgazette.co.uk/blog/2025/08/waterstones-oxford-street/

Story Two:

AI technology adoption surges as majority of UK retailers now have Chief AI Officers to drive strategy

https://retailtechinnovationhub.com/home/2025/8/18/ai-technology-adoption-surges-as-majority-of-uk-retailers-now-have-chief-ai-officers-to-drive-strategy

Story Three:

41% of ad placements miss the mark without creative alignment – and Heineken campaign proves it

https://internetretailing.net/41-of-ad-placements-miss-the-mark-without-creative-alignment-and-heineken-campaign-proves-it/

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Ep 036: Ace Hardware New Platform; Dick's Studio Play; Amazon Same-Day Grocery Grows - 23/08/25

Sat, 23 Aug 2025 07:16:17 GMT

Kate and Jonathan ask if advertisers will be swapping orange aprons for red vests as Ace Hardware launches RedVest Media, The Helpful Network. The duo then turn their gaze towards Dick’s Dick’s Sporting Goods as the retailer unveils Cookie Jar & A Dream Studios. Finally Amazon and their speedy fulfilment plans are explored.

As always, RetailMediaWorld.com remains your daily destination for the latest retail media-related stories.

Story One:

Ace Hardware debuts retail media platform

https://hbsdealer.com/ace-hardware-debuts-retail-media-platform

Story Two:

Dick’s Sporting Goods grows bets on sports content with in-house studio

https://www.marketingdive.com/news/dicks-sporting-goods-grows-bets-sports-content-in-house-studio/757286/

Story Three:

Amazon expands grocery delivery to 1,000+ cities with same-day service

https://ppc.land/amazon-expands-grocery-delivery-to-1-000-cities-with-same-day-service/

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Ep 035: Shell Shutters Brand; Yelp Looks Local; Nyx Big On Roblox - 16/08/25

Sat, 16 Aug 2025 20:44:08 GMT

Story One:

Shell Shutters Its Volta EV Charging And Media Division

https://www.adexchanger.com/commerce/shell-shutters-its-volta-ev-charging-and-media-division/

Story Two:

Yelp launches Local Co-branded Showcase Ads for national brands

https://ppc.land/yelp-launches-local-co-branded-showcase-ads-for-national-brands/

Story Three:

As AI changes discovery, Nyx Professional Makeup doubles down on Roblox for brand awareness

https://www.glossy.co/beauty/as-ai-changes-discovery-nyx-doubles-down-on-roblox-for-brand-awareness

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Ep 034: Tesco LiveRamp; Home Depot x Yahoo; GoPuff x Disney - 09/08/25

Sat, 09 Aug 2025 15:50:32 GMT

Kate and Jonathan take a whistlestop tour through the most interesting retail media stories of the last week. The two share admiration for the work of Tesco, Liveramp and Orange Apron Media before, inspired by the launch of GoPuff’s ‘Concession Stand’, thinking about when they might order snacks through the screen.

We will be at the Retail Media Summit in London on 11th September and in Amsterdam on the 24th of September for IAB Europe’s Retail Media Impact Summit. Tickets are available for both now.

Story One:

Tesco shops at LiveRamp to woo more CPG advertisers

https://www.decisionmarketing.co.uk/news/tesco-shops-at-liveramp-to-woo-more-cpg-advertisers

Story Two:

Home Depot opens media network to more brands, integrates with Yahoo

https://chainstoreage.com/news-briefs/2025-08-01?article=home-depot-opens-media-network-more-brands-integrates-yahoo

Story Three:

Gopuff partners with Disney on shoppable ads

https://www.supermarketnews.com/grocery-marketing/gopuff-partners-with-roku-on-shoppable-ads

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Ep 033: i-media Launches PitStop; Inmar x UpShop; Consumers Don't Like AI - 02/08/25

Sat, 02 Aug 2025 18:54:01 GMT

Retail media hits the road this week as Jonathan and Kate discuss the merits of new motorway membership scheme, Pitstop, from i-media. Linking promotions to availability is also explored following the recent Inmar Intelligence and Upshop partnership and is a restaurant robot really AI?

As always you can find the latest retail media-related stories at RetailMediaWorld.com.

Story One:

Pitstop: i-media launches B2C driver rewards app

https://mediashotz.co.uk/pitstop-i-media-launches-b2c-driver-rewards-app/

Story Two:

Inmar, Upshop Connect Retail Media With In-Store Execution

https://p2pi.com/inmar-upshop-connect-retail-media-store-execution

Story Three:

Retail’s AI use not pleasing consumers

https://retailworldmagazine.com.au/retails-ai-use-not-pleasing-consumers/

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Ep 032: Latest IAB Report; Co-Op Breach Apology; Sainsbury's Your Nectar Prices - 27/07/25

Sun, 27 Jul 2025 12:50:26 GMT

How do European brands, agencies and retail media networks feel about Retail Media? Kate and Jonathan explore the results of IAB Europe’s Attitudes to Retail Media Report and ask why many still seem lukewarm on in-store. The presenters also discuss how the recent Co-op cyber attack may impact data surveillance and what may result from making loyalty offers a weekly event as Sainsburys roll out ‘Your Nectar Prices’ across all platforms including in-store.

Story One:

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

https://www.exchangewire.com/blog/2025/07/15/iab-europe-releases-latest-attitudes-to-retail-media-report-revealing-key-trends-challenges-opportunities/

Story Two:

https://www.retailgazette.co.uk/blog/2025/07/co-op-boss-apologises/

Co-op boss apologises after 6.5m members had data stolen in cyber attack

Story Three:

Sainsbury’s rolls out personalised ‘Your Nectar Prices’ to checkouts nationwide

https://www.retailgazette.co.uk/blog/2025/07/sainsburys-nectar-rollout/

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Ep 031: American Eagle Snap Map; Morrisons AI Locator; Delhaize Self Scan Members - 19/07/25

Sat, 19 Jul 2025 09:04:14 GMT

It is all British Empire maps, summer BBQs and shrinkage in this week’s episode as Kate and Jonathan get almost philosophical discussing Snap Maps, in-store product finders and self service checkouts.

As always you can find the latest retail media-related news at retailmediaworld.com.

For more summer reading, - take a look at the seven deadly sins of in-store retail media here.

Please give us a rate and review on your podcast provider of choice and drop us a note at team@retailmediaworld.com

The Sam Altman & Jony Ive OpenAI video - https://www.youtube.com/watch?v=rDNyFN_eMec

Story One:

Exclusive: Snapchat taps American Eagle as a Snap Map ad partner ahead of back-to-school season

www.modernretail.co/marketing/exclusive-snapchat-taps-american-eagle-as-a-snap-map-ad-partner-ahead-of-back-to-school-season/

Story Two:

Morrisons launches AI tool to help customers locate products in store

https://www.retailgazette.co.uk/blog/2025/07/morrisons-ai-tool/

Story Three:

Delhaize to limit self-scanning to customer card holders

https://www.retaildetail.eu/news/food/delhaize-to-limit-self-scanning-to-customer-card-holders/?utm_source=flexmail&utm_medium=email&utm_campaign=2528eu&utm_content=photosintkruis4scaledjpg

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Ep 030: Sephora x Lyft; John Lewis Partners Expand; Just Eat Members - 13/07/25

Sun, 13 Jul 2025 12:19:22 GMT

Kate and Jonathan sit down during Amazon Prime Days to discuss how Sephora and Lyft are teaming up to flip the script on fulfilment – delivering shoppers to the store. The John Lewis Partnership’s retail media expansion is also explored along with Just Eat’s new membership program.

New retail media-related stories are added daily to RetailMediaWorld.com.

Story One:

Lyft to Deliver Shoppers to Sephora Stores for a Beauty Breather During Prime Day

https://www.retailtouchpoints.com/topics/customer-experience/lyft-to-deliver-shoppers-to-sephora-stores-for-a-beauty-breather-during-prime-day

Story Two:

Waitrose-owner JLP expands retail media reach with new offsite channels

https://www.grocerygazette.co.uk/2025/07/01/waitrose-jlp-retail-media/

Story Three:

Just Eat launches its new membership service, Just Eat+

https://retailtimes.co.uk/just-eat-launches-its-new-membership-service-just-eat/

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Ep 029: Reddit x CVS; Kroger Instore Solution; David's Bridal gets Agentic - 05/07/25

Sat, 05 Jul 2025 15:15:08 GMT

Reunited! In this slightly longer than usual episode, Jonathan returns after Cannes and a long-deserved break to chat to Kate about the top announcements from the Festival of Creativity as well as what David’s Bridal are up to now. Discussions include the curious corners of Reddit as well as how much agency you need to have to get full use of Agentic AI.

Reddit’s Mike Romoff talks to Beet.tv

Simon Miles’s AI white paper.

You can find the most recent retail media related news at retailmediaworld.com.

Story One:

CVS launches new retail media ad partnership with Reddit

https://www.retailbrew.com/stories/2025/06/13/cvs-launches-new-retail-media-ad-partnership-with-reddit?mbcid=40304929.58131&mid=13749b266cb1046ac6120382996750aa

Story Two:

Kroger Precision Marketing rolls out instore advertising solution

https://internetretailing.net/kroger-precision-marketing-rolls-out-instore-advertising-solution/

Story Three:

David's Bridal introduces agentic wedding planner features in beta

https://www.digitalcommerce360.com/2025/06/26/davids-bridal-introduces-agentic-wedding-planner-features-in-beta/

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Ep 028: Ben Reynolds, VP of Business Development at STRATACACHE, on Cannes - 27/06/25

Fri, 27 Jun 2025 13:40:31 GMT

After a week off due to Cannes obligations, TWIRM returns with Kate joined by Ben Reynolds, Vice President Of Business Development at STRATACACHE. Ben takes us through his first Cannes Lions and what the announcements made at the festival tell us about the importance of data, measurement and collaboration in retail media.

You can find out more about Ben and Walkbase at walkbase.com.

For those in London, members of the Walkbase and PRN teams will be at MAD//Fest July 1-3rd in Central London.

You can find the most recent retail media related news at retailmediaworld.com.

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Ep 027: TWIRM is joined by the magnificent Sarah Marzano from EMARKETER - 15/06/25

Sun, 15 Jun 2025 08:25:46 GMT

Ahead of Cannes, a bit of a change to TWIRM. Kate is joined by Sarah Marzano, Principal Analyst covering retail and ecommerce at EMARKETER. Sarah and Kate chat about what will be top of mind for retailers and brands at the Festival of Creativity and what is fuelling retail media.

TWIRM will take a brief break as the team take to Cannes but will be back in two weeks to report on the goings on in the south of France as well as the top retail media stories making the news. RetailMediaWorld.com will continue to be updated daily.

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Ep 026: Reasons For Loyalty; RMN in the Cotswolds; New Holland & Barrett App - 07/06/25

Sat, 07 Jun 2025 14:58:36 GMT

Retailers, brands and data - Oh my! This week Kate and Jonathan discuss why shoppers are more dedicated to their favourite stores rather than the products they sell before they take to the Cotswolds (Outdoor Group) to discuss their retail media network launch. The last story is a look at the tricky line Holland and Barrett may need to toe with their new wellness app.

This Tuesday Meet the PRN team at FMCG In-Store and Ecommerce event in London on June 10th: https://retailx.events/fmcg-instore-ecommerce/

They will also be at MAD//Fest London July 1st-3rd: https://www.madfestlondon.com/

Registrations are closing for the STRATACACHE Cannes events but we may be able to get you in:

VIP Retail Media Changemakers Experience on June 17th: https://bit.ly/4ljnD4m

VIP In-Store Measurement Breakfast on June 18th: http://bit.ly/438VF4h

Do visit RetailMediaworld.com for retail media news updated pretty much on the daily.

Story One:

Prezzee: UK consumers loyal to stores brands with physical experiences and rewards key factors

https://retailtechinnovationhub.com/home/2025/6/2/prezzee-uk-consumers-loyal-to-stores-brands-with-physical-experiences-and-rewards-key-factors

Story Two:

Cotswold Outdoor Group launches retail media network

https://www.retailgazette.co.uk/blog/2025/06/cotswold-outdoor-retail-media/

Story Three:

Holland & Barrett launches new wellness app

https://www.theretailbulletin.com/health-and-beauty/holland-barrett-launches-new-wellness-app-30-05-2025/

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Ep 025: Meta gets Transparent; Cloudy Dollar General; New Format for David's Bridal - 30/05/25

Fri, 30 May 2025 16:32:27 GMT

Story One:

Meta quietly provides new transparency on retail media costs

https://adage.com/technology/meta/aa-meta-retail-media-transparency/#

Story Two:

Dollar General cloud-enables retail media network

https://chainstoreage.com/dollar-general-cloud-enables-retail-media-network

Story Three:

David’s Bridal Debuts New Tech-Driven Store Format

https://www.retailtouchpoints.com/features/news-briefs/davids-bridal-debuts-new-tech-driven-store-format

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Ep 024: AirBnB experience expansion; Your new AI BF in the Grocery Aisle - 23/05/25

Fri, 23 May 2025 09:13:46 GMT

A quick one this week as Jonathan and Kate look at AirBnB’s expansion of experiences and whether we’ll be chatting to a new AI best friend while in the grocery aisle.

Registrations will be closing soon for the STRATACACHE Cannes events:

VIP Retail Media Changemakers Experience on June 17th here: https://bit.ly/4ljnD4m

VIP In-Store Measurement Breakfast on June 18th here: http://bit.ly/438VF4h

Meet the PRN team at FMCG In-Store and Ecommerce event in London on June 10th

https://retailx.events/fmcg-instore-ecommerce/ and at MAD//Fest London July 1st-3rd: https://www.madfestlondon.com/

Do visit RetailMediaworld.com for retail media news updated mostly daily.

Story One:

Airbnb launches redesigned app, new services business

https://www.cnbc.com/2025/05/13/airbnb-app-redesign-services-business.html

Story Two:

ShopAi and Gregg London Introduce AI-Powered In-Store Shopping Assistant

https://retailtechinnovationhub.com/home/2025/5/18/shopai-and-gregg-london-lay-claim-to-first-conversational-ai-platform-designed-for-in-store-shopping-intelligence

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Ep 023: WARC study on AI; Frasers Group RMN; Chuck E. Cheese Media Network(!) - 16/05/25

Fri, 16 May 2025 15:58:52 GMT

Amni-Channel, Omni-tronic? Kate and Jonathan discuss exactly how we should be referring to the new retail media network from Chuck E Cheese. The importance that marketers are placing on measurement (and rightly so), and why the launch of a retail media network by Frasers Group is exciting stuff.

There is still time to register your interest for th STRATACACHE Cannes events:

VIP Retail Media Changemakers Experience on June 17th here: https://bit.ly/4ljnD4m

VIP In-Store Measurement Breakfast on June 18th here: http://bit.ly/438VF4h

Meet the PRN team at FMCG In-Store and Ecommerce event in London on June 10th

https://retailx.events/fmcg-instore-ecommerce/

Story One:

AI accelerates advertising measurement, but advertisers still lack a complete view of ROI, WARC study finds

https://internetretailing.net/ai-accelerates-advertising-measurement-but-advertisers-still-lack-a-complete-view-of-roi-warc-study-finds/

Story Two:

Frasers Group launches retail media network

https://www.marketing-beat.co.uk/2025/05/13/frasers-group-retail-media/

Story Three:

Chuck E. Cheese Launches Branded Media Network

https://www.mediapost.com/publications/article/405723/chuck-e-cheese-launches-branded-media-network.html?edition=138395

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Ep 022: Our Survey Says...; Shopping in ChatGPT; Google Beefs Up YouTube Ads - 09/05/25

Fri, 09 May 2025 22:44:55 GMT

Kate and Jonathan finally really get their teeth stuck into the implications of AI for the Retail Media landscape with rumours abound that shopping integrations added to Open AI's ChatGPT, and Google is folding AI into its marketing interface. There's even time to discuss a new survey by M4 with some 'interesting' insights into consumer sentiment towards Retail Media.

Story One:

Survey: In-store retail ads help drive sales, engagement

https://chainstoreage.com/survey-store-retail-ads-help-drive-sales-engagement

Story Two:

OpenAI Rolls Out Shopping in ChatGPT Following Rumors of a Big Shopify Partnership

https://www.cxtoday.com/crm/openai-rolls-out-shopping-in-chatgpt-following-rumors-of-a-big-shopify-partnership/

Story Three:

Google adds retail media data to YouTube ads, beefing up pitch to brands

https://www.marketingdive.com/news/google-adds-retail-media-data-youtube-ads-pitch-brands

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Ep 021: Walmart integrates Roblox; EG America Join the Fray; Insights from THG Fulfil - 03/05/25

Sat, 03 May 2025 21:50:31 GMT

Let’s Obby! Kate and Jonathan talk sunshine and Sam’s Club as the retailer launches on Roblox and renames their retail media network. Turkey Hill, franchises and convenience retail media networks are considered as EG America launches their network, and Kate feels maybe too seen as THG extend the cut off time for next day delivery.

Register your interest in STRATACACHE’s evening VIP Retail Media Changemakers Experience in Antibes, France on June 17th here: https://bit.ly/4ljnD4m

Join Chris Riegel at P2PI’s Retail Media Summit (May 6-8th) in Rosemount, Illinois https://events.p2pi.com/retailmediasummit2025

Chris Riegel also delivers a keynote as part of Retail MediaX in London on May 13th

https://retailx.events/retailmediax/

Story One:

Walmart’s Sam’s Club Integrates Roblox With Playable Memberships

https://www.ccn.com/news/technology/walmarts-sams-club-integrates-roblox-playable-memberships/

Story Two:

EG America Launches Retail Media Network

https://www.cspdailynews.com/technologyservices/eg-america-launches-retail-media-network

Story Three:

THG Fulfil: 23% of next-day delivery orders come from first-time customers, after midnight

https://retailtimes.co.uk/thg-fulfil-23-of-next-day-delivery-orders-come-from-first-time-customers-after-midnight/

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Ep 020: Zenapse gets Emotional; Lyft Teams with StackAdapt; and AIPIA Packaging Network (Again) - 26/04/25

Sat, 26 Apr 2025 18:50:24 GMT

Jonathan is BACK and joins Kate to talk through how much we should care about emotional segmentation in television advertising, the future of driverless cars, and just how many initialisms are too many initialisms in a news story.

Register your interest in STRATACACHE’s evening Retail Media Changemakers Experience in Antibes, France on June 17th here: https://bit.ly/4ljnD4m

Join Chris Riegel at P2PI’s Retail Media Summit (May 6-8th) in Rosemount, Illinois https://events.p2pi.com/retailmediasummit2025

Chris Riegel also delivers a keynote as part of Retail MediaX in London on May 13th

https://retailx.events/retailmediax/

Story One:

LG brings ‘emotionally aware’ targeted advertising to CTV via Zenapse

https://www.streamtvinsider.com/advertising/lg-brings-emotionally-aware-targeted-advertising-ctv-zenapse

Story Two:

Lyft Media teams with StackAdapt for programmatic in-app advertising

https://www.marketingdive.com/news/lyft-media-stackadapt-programmatic-in-app-advertising/745437/

Story Three:

AIPIA launches Interactive Brand Packaging Network to transform packaging into dynamic media channel

https://marcommnews.com/aipia-launches-interactive-brand-packaging-network-to-transform-packaging-into-dynamic-media-channel/

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Ep 019: Superdrug Screens roll out; Mamas & Papas App; and AIPIA Packaging Network - 20/04/25

Sun, 20 Apr 2025 18:55:40 GMT

TWIRM is a swift and solo affair this week as Kate looks at the new app from infant retail brand Mamas & Papas, the screens heading to UK health and beauty retailer Superdrug, and the hopes to develop packaging so it plays more of a role in retail media networks.

Story One:

Superdrug rolls out 500 high-tech digital screens to enhance in-store experience

https://www.retailgazette.co.uk/blog/2025/04/superdrugdigital-screens/

Story Two:

Mamas & Papas launches new app for parents

https://www.retailgazette.co.uk/blog/2025/04/mamas-and-papas-app/

Story Three:

AIPIA launches packaging network to boost media and consumer engagement

https://www.packaginginsights.com/news/AIPIA-interactive-brand-packaging-network-launch.html

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Ep 018: ITV CTV Expansions; SMG and Deliveroo partner up; and InstaCart are back - 12/04/25

Sat, 12 Apr 2025 13:44:10 GMT

Back from a week off while our presenting duo were in London for What’s in Store for Retail Media Networks, TWIRM features ITV CTV expansions, the SMG and Deliveroo partnership and InstaCart seeing Red (Media)

STRATACACHE Founder and CEO Chris Riegel appears at a couple of events in May:

1. Retail Media Summit in Chicago on Wednesday, 7 May 2025, 3:40 pm - 4:10 pm

2. Retail Media X in London on Tuesday, 13 May

Story One:

ITV bolsters data-driven advertising platform, Planet V

https://www.decisionmarketing.co.uk/news/itv-bolsters-data-driven-advertising-platform-planet-v

Story Two:

Deliveroo Partnering With SMG

https://www.marketing-beat.co.uk/2025/04/08/deliveroo-partnering-with-smg/

Story Three:

Hy-Vee RedMedia Partners with Instacart to Further Retail Media Capabilities; Kathryn Mazza and Alice Luong Comment

https://www.delimarketnews.com/whats-store/hy-vee-redmedia-partners-instacart-further-retail-media-capabilities-kathryn-mazza-and-alice-luong-comment/deli-staff/thu-04032025-0843/19237

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Ep 017: Cardiff Holland & Barrett Experience; Orange Julius AND Spencer Gifts; Wonder About Tastemade - 30/03/25

Sun, 30 Mar 2025 10:02:08 GMT

Less than a week to go before What’s in Store for Retail Media Networks London and Kate and Jonathan are chatting about Orange Julius and Spencer Gifts as they consider the data to be found in the mall. What the alliance between Tastemade and Wonder may mean for brands and shoppers is discussed as what exactly a ‘cushion wall’ is as Holland & Barret cut the ribbon on a new experience-first store.

Tickets for What’s in Store for Retail Media Networks available here.

Story One:

https://www.retailgazette.co.uk/blog/2025/03/holland-barrett-concept-store/

https://www.theretailbulletin.com/health-and-beauty/holland-barrett-unveils-cardiff-experience-store-21-03-2025

Story Two:

https://www.marketingdive.com/news/wonder-bets-on-retail-media-with-tastemade-acquisition/742583/

https://www.founderstoday.news/wonder-acquires-tastemade-for-90-millions

https://techcrunch.com/2025/03/12/food-delivery-startup-wonder-acquires-media-company-tastemade-for-90m

https://www.adweek.com/commerce/marc-lores-wonder-acquires-tastemade-to-build-an-advertising-business/

Story Three:

https://chainstoreage.com/simon-providing-first-party-data-retailers?

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Ep 016: TWIRM's Gone To Iceland; Convenient Loyalty; Offsite Retail Media Inventory - 23/03/25

Sun, 23 Mar 2025 17:51:58 GMT

Kate and Jonathan take a tour of UK grocery (and Britpop) as they discuss the in-store digital plans of UK food retailer and cultural icon, Iceland. The popularity of loyalty programmes in the convenience space is also explored as is the rise of offsite retail media inventory and ways in which customers care about their data being used.

We are now just one week away from What’s in Store for Retail Media Networks London tickets are going fast so secure yours and hopefully we will see you at The Banking Hall on March 31st.

Story One:

Iceland embarks on rapid retail media expansion drive

https://www.grocerygazette.co.uk/2025/03/11/iceland-retail-media-expansion/

https://www.thegrocer.co.uk/news/iceland-to-roll-out-thousands-of-digital-screens-in-major-retail-media-push/702030.article

Story Two:

America’s Top Loyalty Programs Include 29 Convenience Store, Gas Station Brands

https://www.cspdailynews.com/technologyservices/americas-top-loyalty-programs-include-29-convenience-store-gas-station

https://www.newsweek.com/rankings/americas-best-loyalty-programs-2025

Story Three:

Lidl links users loyalty app data to Meta and Google

https://www.retailgazette.co.uk/blog/2025/03/lidl-app-data/

https://www.decisionmarketing.co.uk/news/lidl-signs-deal-with-google-and-meta-for-targeted-ads

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Ep 015: Publicis Are Acquiring; Do All Retailers Need Apps?; David's Bridal Say 'AI Do' - 15/03/25

Sat, 15 Mar 2025 17:12:59 GMT

Oh hAI! Various applications of Artificial Intelligence are explored this week and Jonathan and Kate roll through the latest acquisitional activity of Publicis, discuss if every retailer needs an app, and just David’s Bridal are doing by ‘marrying’ AI with wedding planning.

The full agenda for What’s In Store for Retail Media Networks is now live! Visit STRATACACHE.com for more information and to register for tickets.

Story One:

Publicis Acquires Lotame

https://www.reuters.com/business/media-telecom/publicis-acquire-data-group-lotame-double-individual-profiles-4-billion-2025-03-06/

Story Two:

Shoezone app launch

https://retailtechinnovationhub.com/home/2025/3/9/footwear-retailer-shoezone-expands-omnichannel-and-marketing-strategy-with-new-mobile-app-launch

Story Three:

David’s Bridal is saying I Do to AI

https://chainstoreage.com/davids-bridal-continues-shift-bridal-media-company?

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Ep 014: Walmart raise their game; Convenient stores; ITV and Carwow gear up - 08/03/25

Sat, 08 Mar 2025 14:41:27 GMT

This week Kate and Jonathan put down their controllers to discuss the possibility of retail media levelling up as Walmart explores new platforms. The expanded opportunities to be found in convenience stores is discussed as is the way in which ITV and Carwow are taking retail media up a gear with their latest partnership

And two Minneapolis-related anecdotes in one episode. Don’t say we’re not good to you.

Jay from ITV is just one of the brightest and best in retail media that will be appearing on stage at What’s in Store for Retail Media Networks on Monday, 31st of March. Tickets are going fast so please register for your spot soon to avoid disappointment.

Story One:

Walmart gets further into gamification with Walmart Unlimited

https://www.supermarketnews.com/grocery-technology/walmart-releases-gamified-version-for-shopping

https://chainstoreage.com/walmart-releases-walmart-unlimited-shoppable-gamified-miniseries

Story Two:

Co-op: Small store ads four times more effective than larger campaigns

https://www.retailgazette.co.uk/blog/2025/02/co-op-retail-media-2/

Story Three:

ITVX unveils new targeted advert solution for car brands

https://www.seenit.co.uk/itvx-unveils-new-targeted-advert-solution-for-car-brands/

Hosted on Acast. See acast.com/privacy for more information.

Ep 013: Chewy has more formats; oOh Media! are on the march; and IKEA loyalty explored - 28/02/25

Fri, 28 Feb 2025 13:20:51 GMT

Kate and Jonathan discuss why far from going to the dogs, retail media is set to prove its pedigree for pet supply retailers. The cross-Atlantic duo also get a bit silly as they explore the continued growth of Ooh!Media as well the correct pronunciation of IKEA and why the Swedish flat-pack retailer is such an exciting prospect for non endemic retailers.

Story One:

Chewy enhances retail media network

https://chainstoreage.com/news-briefs/2025-02-20?article=chewy-enhances-retail-media-network

https://www.digitalcommerce360.com/2025/02/24/chewy-ads-retail-media-network-refresh-plan/

Story Two:

Petbarn enters retail media space with PetAds network

https://www.marketing-interactive.com/petbarn-enters-retail-media-space-with-petads-network

https://www.marketing-interactive.com/officeworks-adds-170-in-store-screens-to-national-retail-media-network

Story Three:

Ikea drops ‘pointless loyalty’ in overhaul of Ikea Family

https://www.decisionmarketing.co.uk/news/ikea-drops-pointless-loyalty-in-overhaul-of-ikea-family

Hosted on Acast. See acast.com/privacy for more information.

Ep 012: Australia Post go digital; Selfridges enhance their loyalty; and Valentine's Day brings creativity - 21/02/25

Fri, 21 Feb 2025 19:33:34 GMT

In this episode Kate and Jonathan tackle the big questions: What is the difference between a retail media network and a DOOH offer (and how do you pronounce the name of that Australian agency?)? Are loyalty programs and luxury products exclusive? How do you break a chocolate heart? All this and a wee bit more are explored and will be explored further in the London edition of What’s in Store for Retail Media Networks, taking place on Monday, 31st March. Tickets are on sale now.

Story One:

Australia Post launches advertising network

https://www.adnews.com.au/news/australia-post-launches-advertising-network

Story Two:

Selfridges expands membership programme to reward time spent

https://internetretailing.net/selfridges-expands-membership-programme-to-reward-time-spent/

Story Three:

Which brand's Valentines Day shows the most love?

https://www.prweek.com/article/1906172/brands-valentines-day-campaign-shows-love

https://www.retailgazette.co.uk/blog/2025/02/retailers-valentines-day/

Hosted on Acast. See acast.com/privacy for more information.

Ep 011: Did Instacart win the Superbowl? Ultimate segmentation; and the endless beauty aisle - 15/02/25

Sat, 15 Feb 2025 22:32:44 GMT

This week Kate and Jonathan take a sporting look at how Instacart have used food brand mascots to boost audience awareness as well as advertiser relationships around The Superbowl. They also discuss how many segments are just too many segments when it comes to marketing, and how they like their aisles (endless) as an Australian online retailer moves into the physical space.

Story One:

Asda expands retail media network with two new innovations

https://www.performancemarketingworld.com/article/1905628/asda-expands-retail-media-network-two-new-innovations

Story Two:

Instacart’s Mascot-Filled Super Bowl Campaign Is Also a Retail Media Play

https://www.adweek.com/commerce/instacarts-mascot-filled-super-bowl-campaign-is-also-a-retail-media-play/

Story Three:

Australian Beauty E-Tailer to Open 25 Stores By 2028

https://www.businessoffashion.com/news/beauty/australian-beauty-e-tailer-adore-beauty-to-open-25-stores-by-2028/

Hosted on Acast. See acast.com/privacy for more information.

Ep 010: NBC Universal and Instacart team up; What is the role of CMO? and LaRedoute see subscriber sales rise - 08/02/25

Sat, 08 Feb 2025 22:46:24 GMT

Kate and Jonathan are reunited to discuss NBC Universal and Instacart teaming up, the role of CMO in the age of retail media following the appointment of Kathryn Mazza to Chief Marketing Officer of Hy-Vee, and what being a subscriber means for shopper behavior.

Articles regarding the responsibilities of CMO regarding retail media are below. Subscription may be required.

https://digiday.com/marketing/the-cases-for-and-against-the-cmo/

https://www.retail-week.com/sales-and-marketing/as-retail-media-grows-the-roles-of-chief-marketing-officers-are-evolving-rapidly/7047667.article

Story One

Instacart and NBC Universal team up to give brands more retail data

https://www.adexchanger.com/tv/nbcuniversal-and-instacart-team-up-to-give-brands-more-retail-data/

Story Two

Hy-Vee Promotes Retail Media Leader To CMO

https://www.mediapost.com/publications/article/402967/hy-vee-promotes-retail-media-leader-to-cmo.html

Story Three

La Redoute rolls out subscription model internationally

https://www.retaildetail.eu/news/general/la-redoute-rolls-out-subscription-model-internationally/

Hosted on Acast. See acast.com/privacy for more information.

Ep 009: Currys, WHSmiths and the low down on NRF's The Big Show - 01/02/25

Sat, 01 Feb 2025 23:08:36 GMT

This week Kate is joined by Alison Dunham of PRN. The two look at Currys extending their retail media network to in-store, a North American WH Smith retail media network taking flight and the trends at this year’s NRF.

Ep 008: Wedding Union for David's Bridal; Saks Acquires Neiman Marcus; REWE Brings Loyalty In-House - 10/01/25

Fri, 10 Jan 2025 16:27:17 GMT

Up a day early to give listeners time to register and attend What's in Store for Retail Media Networks taking place on Saturday, 11th Jan in New York City. Kate and Jonathan get romantic, pragmatic and loyal discussing the top news stories that ended 2024 and began 2025. For more info on the What's In Store for Retail Media Networks event, and to book tickets, head over to our website right away.

Ep 007: 2024 was All About In-Store; Connected Televisions; and Data - 28/12/24

Sun, 29 Dec 2024 22:13:16 GMT

As we head into 2025, Kate and Jonathan discuss some of the top retail media trends of 2024. There is rapping (no really) and ‘wrapping’ up of topics including the rise of in-store, the eyes on connected television (CTV) and the drive for data. The duo look ahead to 2025 with the What’s in Store for Retail Media Networks event at NRF 2025 just around the corner. We will see you in the New Year.

Theme 1: The Rise of In-Store

Tesco

https://www.retailgazette.co.uk/blog/2024/10/tesco-ads-location/

https://www.retailgazette.co.uk/blog/2024/08/retailers-retail-media/

https://www.grocerygazette.co.uk/2024/10/15/co-op-300-digital-media-screen/

Basic-Fit

https://www.prn.com/news/prn-appointed-to-add-muscle-to-basic-fit-retail-media-network/

Hyvee

https://progressivegrocer.com/hy-vee-beefing-store-retail-media

Pharmacies

https://www.retailbrew.com/stories/2024/11/06/pharmacies-are-ready-to-get-more-mileage-as-retail-media-networks

Seven Eleven

https://www.cspdailynews.com/technologyservices/7-eleven-expanding-gulp-radio

Theme 2: Connected Television

https://retailmediaworld.com/?s=CTV

Walmart & Vizio

https://variety.com/2024/digital/news/walmart-closes-vizio-acquisition-1236233418/

Theme 3: Data - Loyalty & More

https://retailmediaworld.com/category/loyalty/

https://internetretailing.net/700-accessorize-products-available-for-25-minute-delivery/

Hosted on Acast. See acast.com/privacy for more information.

Ep 006: Omnicom to join up with Interpublic?; Hy-Vee making moves in store; and IGA buys Inmar - 21/12/24

Sat, 21 Dec 2024 09:05:09 GMT

Mergers and Acquisitions are explored in response to the news of the potential joining of Omnicom and Interpublic. Kate and Jonathan also look at the importance of customer journey in store as they discuss the investment Hy-Vee is making in store and what the buying of Inmar by IGA may mean for their members and shoppers. The TWIRM team wishes our listeners a holiday filled with laughter, joy and great chocolate.

Story 1:

Ad giant Omnicom takes aim at Big Tech, AI era with $13 billion Interpublic deal

https://www.reuters.com/markets/deals/omnicom-interpublic-nearing-merger-wsj-reports-2024-12-08/

https://p2pi.com/retail-media-fuels-omnicoms-acquisition-interpublic-group

https://internetretailing.net/omg-buys-interpublic-to-create-worlds-largest-ad-agency-network-what-does-it-mean-for-retail-media/

https://www.thetimes.com/business-money/companies/article/what-will-the-omnicom-and-interpublic-merger-mean-for-the-mad-men-vszsvr539

Also:

https://www.lbbonline.com/news/ad-execs-react-to-omnicoms-ipg-acquisition-deal/?mc_cid=7dd190abb1&mc_eid=6173311726

https://www.adexchanger.com/commerce/why-retail-media-is-spurring-agency-conglomeration/

Story 2:

Hy-Vee Beefing Up In-Store Retail Media

https://progressivegrocer.com/hy-vee-beefing-store-retail-media

https://www.adweek.com/commerce/grocerytv-hy-vee-in-store-ads-retail-media-the-trade-desk/

https://www.marketingdive.com/news/hy-vee-thousands-screens-advertising-retail-media/735384/

Story 3:

IGA buys media company to streamline in-store promotions

https://www.grocerydive.com/news/iga-acquires-inmar-media-company-store-promotions/735119/

https://www.iga.com/insights/what-the-scanapps-acquisition-means-for-iga-members

Hosted on Acast. See acast.com/privacy for more information.

Ep 005: Walmart Buys Vizio; The Beer Store Menu Goes Digital; Dollar General Does Same Day - 13/12/24

Fri, 13 Dec 2024 18:28:32 GMT

In the fifth episode of TWIRM Kate and Jonathan wonder if Walmart will always be a topic of conversation as the retail giant (or should that be media company) completes its acquisition of Vizio. The offering of drive-thrus at The Beer Store are also considered along with Dollar General’s move to same-day delivery.

Jonathan reveals a bit more about what is planned for What’s in Store for Retail Media Networks on January 11th - https://nrfbigshow.nrf.com/special-programs/retail-media-networks - and Kate mentions podcast producer, Harold (hiya!).

Story 1 (part 1):

Walmart Closes $2.3 Billion Acquisition of Vizio

https://variety.com/2024/digital/news/walmart-closes-vizio-acquisition-1236233418/

https://www.cnbc.com/2024/02/27/four-reasons-walmart-wants-to-buy-smart-tv-maker-vizio.html

https://deadline.com/2024/12/walmart-acquires-smart-tv-firm-vizio-streaming-advertising-1235831495/

https://www.tomsguide.com/tvs/walmart-has-officially-acquired-vizio-heres-what-it-could-mean-for-your-living-room-tv

https://www.howtogeek.com/walmart-bought-vizio/

Story 1 (part 2):

Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow

https://digiday.com/marketing/ad-buyers-double-down-on-walmarts-retail-media-business-as-it-steps-out-of-amazons-shadow/

Story 2:

The Beer Store Adds Digital Menu Boards to Drive-Thrus

https://p2pi.com/beer-store-adds-digital-menu-boards-drive-thrus

The Beer Store adds Digital Menu Boards to Existing Drive-thru locations in Ontario

https://www.thebeerstore.ca/news/the-beer-store-adds-digital-menu-boards-to-existing-drive-thru-locations-in-ontario

Story 3:

Dollar General is testing same-day delivery in some 75 locations as dollar stores lose market share to Walmart

https://www.fastcompany.com/91241382/dollar-general-same-day-delivery-75-stores-locations-test-app-walmart

Hosted on Acast. See acast.com/privacy for more information.

Ep 004: More on Loyalty via NBCU and Walmart's collab; the highs and lows of TV shopping; and the newly minted IAB standards and definitions - 07/12/24

Sat, 07 Dec 2024 13:59:34 GMT

This week Kate and Jonathan run through the CMA’s investigation into UK grocery loyalty programs and, prompted by the collaboration between NBCU and Walmart, explore the opportunities and challenges of shopping via television (or mobile) screens. They also take a look at what the IAB standards and definitions for in-store retail media may mean for retailers and advertisers.

Story 1(part 1):

Supermarket Loyalty Scheme Prices Offer Genuine Savings, UK Watchdog Says

https://www.esmmagazine.com/retail/supermarket-loyalty-scheme-prices-offer-genuine-savings-uk-watchdog-says-278071

Story 1(part 2!):

Morrisons to give customers loyalty points on every product purchased

https://www.theretailbulletin.com/food-and-drink/morrisons-to-give-customers-loyalty-points-on-every-product-purchased-02-12-2024/

Morrisons boosts loyalty war with More Card expansion

https://www.decisionmarketing.co.uk/news/morrisons-boosts-loyalty-war-with-more-card-expansion

Story 2:

Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree

https://www.marketingdive.com/news/walmart-nbcuniversal-shoppable-ads-measurement-black-friday/734070/

Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game

https://www.retailtouchpoints.com/topics/digital-marketing/walmart-nbcu-to-kick-off-shoppable-live-sports-partnership-with-thanksgiving-game

Story 3:

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards

https://iabeurope.eu/knowledge_hub/iab-europe-and-iab-in-store-retail-media-definitions-and-measurement-standards/

The ACTUAL IAB standards and definitions document

https://iabeurope.eu/wp-content/uploads/IAB-Europe_IAB-In-Store-Retail-Media-Standards_FINAL-DECEMBER-2024.pdf

Hosted on Acast. See acast.com/privacy for more information.

Ep 003: Zaxbys takeover Walmart TVs; why Deliveroo are offering dresses-on-demand; and the real meaning of loyalty - 29/11/24

Sat, 30 Nov 2024 11:42:26 GMT

This week Kate and Jonathan chat over the value of marketplace data, reduced pricing and rewards, and why fried chicken in 4K works well for brands, retailers and shoppers. The top three stories of the week include Zaxbys take over of Walmart TVs, the ways in which Deliveroo could benefit from offering dresses on demand, and what makes us loyal.

Story 1 -

Zaxbys Sets Black Friday Screensaver Deal At Walmart

https://www.mediapost.com/publications/article/401371/zaxbys-sets-black-friday-screensaver-deal-at-walma.html?edition=136477

Story 2 -

Deliveroo partners with Hurr for ‘dresses on-demand’ service in 20 minutes

https://www.retailgazette.co.uk/blog/2024/11/deliveroo-hurr/

https://www.retail-insight-network.com/news/deliveroo-hurr-dress-delivery/

https://retail-systems.com/rs/Deliveroo_Partners_With_Hurr_Designer_Dress_Rental_Service.php

https://deliveroo.co.uk/more/news-articles/deliveroo-hurr-partnership?srsltid=AfmBOooL8ZQoWSeW2xArvTQmBXaVLEMaPvIIaFd3kd6H8u9UxMOrCJdN

Story 3 -

Retailers launch loyalty programs at rapid pace amid membership increases

https://content-naf.emarketer.com/retailers-launch-loyalty-programs-rapid-pace-amid-membership-increases

Hosted on Acast. See acast.com/privacy for more information.

Ep 002: CVS and 7-Eleven do audio, The Trade Desk does TV, and an interview with Basic-Fit and PRN - 23/11/24

Sat, 23 Nov 2024 13:59:28 GMT

In an extended episode of This Week in Retail Media, Kate talks to the Head of Retail Media for Basic-Fit, Maurice Ridder along with PRN's VP of Retail Media for EMEA, Tijmen Willems about the plans for the Basic-Fit Retail Media Network in France. Before that though, she and Jonathan take a look (listen) at the enhanced audio capabilities of CVS and 7-Eleven and discuss The Trade Desk's move to Connected Television.Further reading:

Story 1 (is actually 2 stories!) -

CVS has partnered with The Trade Desk and Vibe-nomics to offer self-serve programmatic audio ads to advertisers

https://chainstoreage.com/cvs-adds-store-audio-retail-media-network-offering AND

Gulp Radio, the audio retail media network offered by 7 Eleven will be expanding

https://www.cspdailynews.com/technologyservices/7-eleven-expanding-gulp-radio

Story 2 -

The Trade Desk have announced that it is developing its own Connected television operating system

https://www.thetradedesk.com/us/news/press-room/the-trade-desk-announces-ventura

https://www.adweek.com/convergent-tv/biggest-questions-the-trade-desk-os/

https://www.performancemarketingworld.com/article/1897066/trade-desk-launches-streaming-tv-operating-system-ventura

Story 3 (and SPECIAL EXCLUSIVE INTERVIEW!) -

PRN Secures its First European Retail Media Network

https://invidis.com/news/2024/11/stratacache-prn-secures-its-first-europan-retail-media-network/

Hosted on Acast. See acast.com/privacy for more information.

Ep 001: Makeover for beauty powerhouse, home improver loyalty, and US grocers are smiling - 15/11/24

Fri, 15 Nov 2024 19:13:57 GMT

Kate and Jonathan take a trans-atlantic look at recent news impacting retail media including a beauty powerhouse giving its retail media network a makeover, A home improvement retailer adding an extension to its loyalty progam, and why the opportunities are looking 'ripe' for in-store retail media for US grocers.