60 acast.com The Wilson Fletcher Studio https://wilsonfletcher.com/ en Wilson Fletcher business, innovation,design,mark wilson,stephanie fletcher,wilson fletcher,best,smart thinking, business strategy,UX,UI,insightful thinking,management consulting,programme management,CEOs Wilson Fletcher For change leaders and CEOs, The Wilson Fletcher Studio will uncover insights to help you future-proof your business, covering everything from business design and strategy, through to UX/UI, consumer research, team engagement and more besides. Brought to you by Wilson Fletcher, a business innovations consultancy that designs digital-first strategies, services and experiences that help clients to accelerate service innovation and modernise their businesses, with clients including The Times & The Sunday Times, Sky TV, Lexis Nexis, BBC, SNTV, Lloyds Banking Group and Penguin Random House, and more.

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]]> For change leaders and CEOs, The Wilson Fletcher Studio will uncover insights to help you future-proof your business, covering everything from business design and strategy, through to UX/UI, consumer research, team engagement and more besides. Brought to you by Wilson Fletcher, a business innovations consultancy that designs digital-first strategies, services and experiences that help clients to accelerate service innovation and modernise their businesses, with clients including The Times & The Sunday Times, Sky TV, Lexis Nexis, BBC, SNTV, Lloyds Banking Group and Penguin Random House, and more.

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]]> false Emily North emily@wilsonfletcher.com 5fbd0a8ce833977806ea91a6 wf-studio serial https://assets.pippa.io/shows/undefined/1606218996522-df18b6282f2093765b06aff873d569a8.jpeg https://wilsonfletcher.com/ The Wilson Fletcher Studio <![CDATA[THL: If You Want To Design The Future, Don't Start In The Past]]> Mon, 12 Jul 2021 11:07:41 GMT 12:13 60ec227e8a6c16001365ec0e false https://medium.com/thehumanlayer/if-you-want-to-design-the-future-dont-start-in-the-past-5eeb2274cc65 60ec227e8a6c16001365ec0e 5fbd0a8ce833977806ea91a6 to-design-the-future-dont-start-in-the-past How to avoid creating weak futurestate solutions full 1 9 You wouldn’t dress for yesterday’s weather, so why design for yesterday’s behaviour?

Equally, looking too hard at how things work today will stop you from thinking inventively about the future. There are lots of reasons why businesses shouldn't spend too long navel gazing, instead creating a future for themselves that changes behaviours – creating new ones, even – and so creating new value and resilience for the future. Here, in the next of our The Human Layer series podcast, we explore what it means to be truly future-focused, and why you might have been doing it all wrong.


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]]> You wouldn’t dress for yesterday’s weather, so why design for yesterday’s behaviour?

Equally, looking too hard at how things work today will stop you from thinking inventively about the future. There are lots of reasons why businesses shouldn't spend too long navel gazing, instead creating a future for themselves that changes behaviours – creating new ones, even – and so creating new value and resilience for the future. Here, in the next of our The Human Layer series podcast, we explore what it means to be truly future-focused, and why you might have been doing it all wrong.


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]]> FSD: Empowering Your Organisation to Make Your Futurestate Real FSD: Empowering Your Organisation to Make Your Futurestate Real Wed, 07 Apr 2021 15:16:51 GMT 10:31 606dccbf42bd18093449bfa0 false https://medium.com/thehumanlayer/empowering-your-organisation-to-make-your-futurestate-real-1f8dd763e56c 606dccbf42bd18093449bfa0 5fbd0a8ce833977806ea91a6 fsd-empowering-your-organisation full 1 8 People aren’t stupid; they know that any substantive organisational transformation will lead to changes that might impact them personally, so you have to make the ‘to’ far more appealing than the ‘from’.


In this final article of the Futurestate Design Series, we’ll talk briefly about that last magic ingredient in the futurestate design formula: empowering the organisation to execute the strategy successfully and bring (a version of) that futurestate vision to life.

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]]> People aren’t stupid; they know that any substantive organisational transformation will lead to changes that might impact them personally, so you have to make the ‘to’ far more appealing than the ‘from’.


In this final article of the Futurestate Design Series, we’ll talk briefly about that last magic ingredient in the futurestate design formula: empowering the organisation to execute the strategy successfully and bring (a version of) that futurestate vision to life.

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]]> FSD: Developing a Strategy to Realise Your Futurestate Vision FSD: Developing a Strategy to Realise Your Futurestate Vision Mon, 08 Mar 2021 18:35:22 GMT 14:19 60466e6b44bc23628cfd7824 false https://medium.com/thehumanlayer/developing-a-strategy-to-realise-your-futurestate-vision-699fe02ff282 60466e6b44bc23628cfd7824 5fbd0a8ce833977806ea91a6 fsd-developing-a-strategy-to-realise-your-futurestate full 1 7 A well-developed transformation strategy articulates how you move from the organisation of today to the organisation of tomorrow, without making the futurestate vision a rigid point at the end of a plan (you should have improved upon elements of that future vision by the time you reach it!).


This episode covers the whys and hows of purpose, vision statements, target customer models, futurestate experience visualisations, key transformations and capabilities, principles, KPIs and developing a roadmap: all to help you create your crucial futurestate design strategy.


Sounds complicated? It's not. It's good sense and it's exciting. When put into practice, it's something you and your teams can unite behind.

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]]> A well-developed transformation strategy articulates how you move from the organisation of today to the organisation of tomorrow, without making the futurestate vision a rigid point at the end of a plan (you should have improved upon elements of that future vision by the time you reach it!).


This episode covers the whys and hows of purpose, vision statements, target customer models, futurestate experience visualisations, key transformations and capabilities, principles, KPIs and developing a roadmap: all to help you create your crucial futurestate design strategy.


Sounds complicated? It's not. It's good sense and it's exciting. When put into practice, it's something you and your teams can unite behind.

Hosted on Acast. See acast.com/privacy for more information.

]]> FSD: Why current-state analysis matters FSD: Why current-state analysis matters Wed, 17 Feb 2021 09:55:30 GMT 12:03 602ce8129147d844753b118b false https://medium.com/thehumanlayer/why-current-state-analysis-matters-in-a-futurestate-design-programme-2de8a47ae022 602ce8129147d844753b118b 5fbd0a8ce833977806ea91a6 fsd-why-current-state-analysis-matters full 1 6 'By now, we hope, we’ve established that current-state analysis can’t tell you anything very useful about your business of tomorrow... Where it does help is in identifying how great the gap is between the business of today and the vision for the future.'


Current-state analysis isn't for the faint hearted. This episode unpicks when best to use it, and how, to help you get to your future state.

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]]> 'By now, we hope, we’ve established that current-state analysis can’t tell you anything very useful about your business of tomorrow... Where it does help is in identifying how great the gap is between the business of today and the vision for the future.'


Current-state analysis isn't for the faint hearted. This episode unpicks when best to use it, and how, to help you get to your future state.

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]]> FSD: How to design for the customers of tomorrow FSD: How to design for the customers of tomorrow Wed, 03 Feb 2021 11:49:48 GMT 10:49 601a8ddc1947317a44c30a2c false https://medium.com/thehumanlayer/how-to-design-for-the-customers-of-tomorrow-743091fda511 601a8ddc1947317a44c30a2c 5fbd0a8ce833977806ea91a6 fsd-the-customers-of-tomorrow full 1 5 'None of us know what choices we’ll make, or behaviours we’ll display, in the future.'


In this episode of the Futurestate Design series, we'll be exploring how to engage a future customer in their absence: their 'state' tomorrow – their needs, behaviours and wants – not yet known to us, is there a way to ensure your business will still be relevant to them?

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]]> 'None of us know what choices we’ll make, or behaviours we’ll display, in the future.'


In this episode of the Futurestate Design series, we'll be exploring how to engage a future customer in their absence: their 'state' tomorrow – their needs, behaviours and wants – not yet known to us, is there a way to ensure your business will still be relevant to them?

Hosted on Acast. See acast.com/privacy for more information.

]]> FSD: The Futurestate Design rules FSD: The Futurestate Design rules Mon, 04 Jan 2021 12:30:27 GMT 7:31 5ff30a6474b52204b443a98f false https://medium.com/thehumanlayer/7-futurestate-design-rules-3c1417017efb 5ff30a6474b52204b443a98f 5fbd0a8ce833977806ea91a6 fsd-the-rules Stay future-focused with these essential guidelines full 1 4 'Ignore the usual rules and you can avoid becoming obsolete'


When you're developing your futurestate vision, supercharge your business strategy and release your thinking from traditional constraints that could be holding you back, by following these essential practices.

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]]> 'Ignore the usual rules and you can avoid becoming obsolete'


When you're developing your futurestate vision, supercharge your business strategy and release your thinking from traditional constraints that could be holding you back, by following these essential practices.

Hosted on Acast. See acast.com/privacy for more information.

]]> THL: The value of a vision visualised THL: The value of a vision visualised Thu, 26 Nov 2020 14:04:43 GMT 9:32 5fbd288cf7be0c153a19ac7f false https://medium.com/thehumanlayer/the-value-of-a-vision-visualised-9c9e2b3b873b 5fbd288cf7be0c153a19ac7f 5fbd0a8ce833977806ea91a6 thl-the-value-of-a-vision-visualised full 1 1 Visualising vision is a key part of our work at WF. We use it extensively throughout our strategy and innovation programmes, and it frequently plays a vital role in helping a new initiative to progress successfully.


In this podcast, taken from our Medium-hosted blog, The Human Layer, WF's content strategist, Ella Bowman, reads co-founder Stephanie Fletcher's article by the same name. In it, it identifies why visualising your vision for the business can help unite your team to deliver – with enthusiasm – service innovations within a strategic programme.


When the goalposts are defined, then everyone knows what to aim for.




Hosted on Acast. See acast.com/privacy for more information.

]]> Visualising vision is a key part of our work at WF. We use it extensively throughout our strategy and innovation programmes, and it frequently plays a vital role in helping a new initiative to progress successfully.


In this podcast, taken from our Medium-hosted blog, The Human Layer, WF's content strategist, Ella Bowman, reads co-founder Stephanie Fletcher's article by the same name. In it, it identifies why visualising your vision for the business can help unite your team to deliver – with enthusiasm – service innovations within a strategic programme.


When the goalposts are defined, then everyone knows what to aim for.




Hosted on Acast. See acast.com/privacy for more information.

]]> FSD: Welcome to the Futurestate Design series FSD: Welcome to the Futurestate Design series Thu, 26 Nov 2020 14:04:28 GMT 9:53 5fbfac1ff56c016f67d65a22 false https://medium.com/thehumanlayer/welcome-to-the-wilson-fletcher-futurestate-design-series-d9a307f24e39 5fbfac1ff56c016f67d65a22 5fbd0a8ce833977806ea91a6 fsd-welcome-to-the-futurestate-design-series What is futurestate design, and why is it important? full 1 2 'It’s incredibly hard for members of any established company to think about what the future company should be, beyond broad-brush statements about culture and behaviour. However, ask them about how — if it didn’t have to do anything it does today — the company could interact with its customers (or any other commercial partners), and a whole series of opportunities emerge.'


In the first of the Wilson Fletcher Futurestate Design series, Mark Wilson outlines what futurestate design is, and why it's important for companies that want to future-proof. The series will explore how, using a variety of processes and techniques – so-called futurestate design – your company can not only survive, but flourish. Read by Ella Bowman, Wilson Fletcher content strategist.

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]]> 'It’s incredibly hard for members of any established company to think about what the future company should be, beyond broad-brush statements about culture and behaviour. However, ask them about how — if it didn’t have to do anything it does today — the company could interact with its customers (or any other commercial partners), and a whole series of opportunities emerge.'


In the first of the Wilson Fletcher Futurestate Design series, Mark Wilson outlines what futurestate design is, and why it's important for companies that want to future-proof. The series will explore how, using a variety of processes and techniques – so-called futurestate design – your company can not only survive, but flourish. Read by Ella Bowman, Wilson Fletcher content strategist.

Hosted on Acast. See acast.com/privacy for more information.

]]> FSD: How to approach futurestate design with the right mindset FSD: How to approach futurestate design with the right mindset Thu, 26 Nov 2020 14:04:13 GMT 11:54 5fbfae04bc7df3670bb1b15f false https://medium.com/thehumanlayer/approach-futurestate-design-with-the-right-mindset-aa0d94cef71e 5fbfae04bc7df3670bb1b15f 5fbd0a8ce833977806ea91a6 fsd-how-to-approach-futurestate-design So you want to start future-proofing your business? full 1 3 'Instead of looking for the trend lines or the weighted averages, look for the aberrations or oddities; the things that jump out for being out of the ordinary.'


In this, the second episode in the Wilson Fletcher Futurestate Design series, Mark Wilson outlines the many ways in which today's business is misleading, and how this stops us from truly understanding the shape the future might take. Fortunately, Mark also shares the ways in which you can flex your futurestate design muscles, enabling you to make educated decisions based on future trends or behaviours, today. Read by Ella Bowman, WF content strategist.

Hosted on Acast. See acast.com/privacy for more information.

]]> 'Instead of looking for the trend lines or the weighted averages, look for the aberrations or oddities; the things that jump out for being out of the ordinary.'


In this, the second episode in the Wilson Fletcher Futurestate Design series, Mark Wilson outlines the many ways in which today's business is misleading, and how this stops us from truly understanding the shape the future might take. Fortunately, Mark also shares the ways in which you can flex your futurestate design muscles, enabling you to make educated decisions based on future trends or behaviours, today. Read by Ella Bowman, WF content strategist.

Hosted on Acast. See acast.com/privacy for more information.

]]>