Wharton Marketing Matters

JP Morgan Asset & Wealth Management's CMO, Rosa Rita

Fri, 27 Mar 2026 08:00:00 GMT

Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management.

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Groov Founder Dan Cataldi on Reinventing Custom Orthotics

Thu, 12 Mar 2026 08:00:00 GMT

Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage.

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Manscaped CMO, Marcelo Kertész

Thu, 26 Feb 2026 09:00:00 GMT

Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market.

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Zillow's VP of Brand and Product Marketing, Beverly Jackson

Thu, 19 Feb 2026 09:00:00 GMT

Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.

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Canva's Global Head of Consumer and Product Marketing, Kristine Segrist

Thu, 12 Feb 2026 09:00:00 GMT

Kristine Segrist, Global Head of Consumer and Product Marketing at Canva, joins Barbara and Americus to explain how the company empowers millions to bring ideas to life through accessible design tools, human-centered AI, and a mission-driven approach to creativity at scale.

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Ad Age Editor-in-Chief, Jeanine Poggi

Thu, 05 Feb 2026 09:00:00 GMT

Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during the year’s biggest televised event.

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CMO of Liquid I.V., Stacey Andrade-Wells

Thu, 29 Jan 2026 09:00:00 GMT

Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment.

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CEO of GrowthLoop, Chris O'Neill

Thu, 22 Jan 2026 09:00:00 GMT

Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workflows and customer experiences, using his insights from decades of leadership across technology, data, and brand-driven growth.

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CMO of HelloFresh, Jorge Samayoa

Thu, 15 Jan 2026 09:00:00 GMT

Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs.

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Highlights: Resy, An American Express Company | Fiametta

Thu, 08 Jan 2026 09:00:00 GMT

Highlights of interviews with Hannah Kelly, Chief Marketing Officer at Resy, an American Express company, and Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, as they discuss leveraging technology, curated experiences, and sustainability to connect with modern consumers and transform traditionally insular industries.

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Highlights: Liquid Death | Wilson Sporting Goods Co.

Thu, 01 Jan 2026 09:00:00 GMT

Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., covering Wilson’s NBA partnership, player relationships, Caitlin Clark ambassadorship, and technology-driven product innovation.

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Highlights: DoorDash | Take 5 Oil Change

Thu, 25 Dec 2025 09:00:00 GMT

Highlights of interviews with Toby Espinosa, Vice President of Ads at DoorDash, discussing scaling a startup into a global marketplace and the future of retail media innovation, and Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, exploring emotional branding through authenticity and creativity.

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Inside Time’s Best Inventions and Innovation Selection Process

Thu, 18 Dec 2025 09:00:00 GMT

Emma Barker Bonomo, Editorial Director at Time, joins Barbara & Americus to discuss how the magazine curates its annual Best Inventions list, highlighting the criteria, trends, and global significance behind the most impactful innovations of the year.

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Best of 2025

Thu, 11 Dec 2025 09:00:00 GMT

This “Best of 2025” episode highlights insights from Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo; Toby Espinosa, Vice President of Ads at DoorDash; Adam Kornblum, Chief Creative Officer at L’Oréal; and Merill Hollander, founder of Fiametta, as they discuss how data-driven creativity, storytelling, and bold experimentation are shaping the future of marketing, retail media, beauty, and fine jewelry.

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Highlights: Youth Logic | Think Faster, Talk Smarter

Thu, 04 Dec 2025 09:00:00 GMT

Highlights from Barbara & Americus' conversations with Connor Blakley, founder of Youth Logic, about effective Gen Z engagement, and Matt Abrahams, Stanford Graduate School of Business lecturer and author of Think Faster, Talk Smarter, who discussed practical frameworks for reducing anxiety and communicating with clarity and confidence.

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Highlights: Adidas Originals | Amgen

Thu, 27 Nov 2025 09:00:00 GMT

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, and Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, share insights on how iconic brand storytelling and rapidly evolving AI capabilities intersect to drive authenticity, collaboration, and transformative innovation across industries.

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Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

Thu, 20 Nov 2025 09:00:00 GMT

Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape.

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Highlights: Take 5 Oil Change | Think Faster, Talk Smarter

Thu, 13 Nov 2025 09:00:00 GMT

Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn and Dr. Americus Reed, II to discuss emotional branding through authenticity and creativity, while Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and host of Think Fast, Talk Smart: The Podcast, explains how to overcome anxiety, structure ideas, and communicate clearly under pressure.

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Highlights: L’Oréal's Chief Creative Officer for U.S. Brands | Founder of Fiametta

Thu, 06 Nov 2025 09:00:00 GMT

L’Oréal’s Chief Creative Officer, Adam Kornblum, joins Barbara Kahn and Dr. Americus Reed, II to share how storytelling and experimentation fuel innovation across top beauty brands. Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, tells Barbara and Americus how her company is redefining fine jewelry with lab-grown diamonds and a bold, self-expressive approach.

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Spencer Spirit Holdings CEO, Steven Silverstein

Thu, 30 Oct 2025 08:00:00 GMT

Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across North America to using AI, social media, and immersive experiences to sustain year-round engagement—and how the brand is now extending its magic into the Christmas market.

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Amgen SVP of AI, Engineering and Data Science, Sean Bruich

Thu, 23 Oct 2025 08:00:00 GMT

Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, joins Barbara Kahn and Dr. Americus Reed, II to discuss how AI’s rapid evolution is transforming industries—not by replacing humans, but by creating new opportunities that blend human expertise with advanced technology to drive innovation and efficiency.

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Highlights: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events | DoorDash's Vice President of Ads

Thu, 16 Oct 2025 08:00:00 GMT

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to discuss how Yahoo uses data, creativity, and nostalgia to craft immersive campaigns that connect with new generations. Plus, Toby Espinosa, Vice President of Ads at DoorDash, talks with Dr. Americus Reed, II about scaling the company from startup to global marketplace and the future of retail media innovation.

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L’Oréal's Chief Creative Officer for U.S. Brands, Adam Kornblum

Thu, 09 Oct 2025 08:00:00 GMT

Adam Kornblum, Chief Creative Officer for U.S. Brands at L’Oréal, joins Barbara Kahn & Dr. Americus Reed, II to share how he drives disruptive creativity across 17 brands, from the viral CeraVe Super Bowl campaign to the global youth innovation competition Brandstorm, illustrating how storytelling, experimentation, and an entrepreneurial mindset fuel innovation at L’Oréal.

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Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships

Thu, 02 Oct 2025 08:00:00 GMT

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, joins Barbara Kahn and Dr. Americus Reed, II to share how the brand’s Superstar campaign celebrates the shoe’s evolution from sport innovation to cultural icon, while highlighting Adidas’ focus on authenticity, collaboration, and global brand storytelling.

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Matt Abrahams, Host of Think Fast, Talk Smart: The Podcast

Thu, 25 Sep 2025 08:00:00 GMT

Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and Host of Think Fast, Talk Smart: The Podcast, joins Barbara Kahn and Dr. Americus Reed to explain how professionals can overcome anxiety, build communication frameworks, and handle spontaneous conversations with clarity and confidence.

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Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya

Thu, 18 Sep 2025 08:00:00 GMT

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces.

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Highlights: Saucony Sr. Brand Marketing Manager | Liquid Death SVP of Experiential

Thu, 11 Sep 2025 08:00:00 GMT

Highlights of interviews with Ryan Heuser, SVP of Experiential at Liquid Death, discussing the company’s origins, its brand partnership with the Philadelphia Eagles, its approach to experiential marketing, and how its strategy sets it apart from other brands in the category, as well as with Jordan Yob, Senior Brand Marketing Manager at Saucony, on the brand’s heritage, the importance of staying consumer-focused, and the “Marathumb Challenge.”

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Navigating Brand Legacy, Minimalism, and Consumer Identity

Thu, 04 Sep 2025 08:00:00 GMT

Daphne Howland, Senior Reporter at Retail Dive, joins Barbara and Americus to discuss the risks and rewards of legacy brand reinvention, from Cracker Barrel’s controversial logo change to Gap’s viral cultural campaigns and Victoria’s Secret’s ongoing identity reset, offering insights into how companies can balance tradition, modern trends, and consumer expectations.

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DoorDash Vice President of Ads, Toby Espinosa

Thu, 28 Aug 2025 08:00:00 GMT

Toby Espinosa, Vice President of Ads at DoorDash, joins Dr. Americus Reed to discuss his journey from the company’s early days to its rapid growth into a global marketplace, offering lessons on sales, scaling complex ecosystems, and the future of retail media innovation.

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Highlights: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations

Thu, 21 Aug 2025 08:00:00 GMT

Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson’s partnership with the NBA, relationships with players, the brand’s ambassadorship with Caitlin Clark, and the role of technology in product innovation.

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CMO of Resy, an American Express company

Thu, 14 Aug 2025 08:00:00 GMT

Hannah Kelly, Chief Marketing Officer at Resy, an American Express company, joins Barbara Kahn to share how her team leverages technology, partnerships, and curated experiences to connect diners with top restaurants, support hospitality businesses, and enhance customer engagement in an evolving dining landscape.

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Take 5 Oil Change CMO, Doug Zarkin

Thu, 07 Aug 2025 08:00:00 GMT

Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn to discuss how brands can forge emotional connections with consumers by embracing human truth, strategic partnerships, and creative campaigns like "Take 5 Clive"—all while balancing modern marketing tools such as AI.

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Inside Sprite, McDonald's, and Dude Wipes: Branding That Sticks

Wed, 30 Jul 2025 08:00:00 GMT

Chris Kelly, Senior Reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share behind-the-scenes insights into recent brand campaigns—from Sprite’s culturally nuanced partnership with Jalen Hurts to McDonald’s targeted approach in the Chicken Wars, and the unexpected rise of Dude Wipes—highlighting how companies craft relevance through identity, humor, and deep consumer understanding.

Ask ChatGPT

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Founder of Fiametta, Merill Hollander

Thu, 24 Jul 2025 08:00:00 GMT

Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, joins Barbara Kahn and Americus Reed to discuss how she entered the traditionally insular jewelry industry to create a bold, identity-driven collection centered on lab-grown diamonds, sustainability, and empowering self-purchase for modern consumers.

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Adobe's Chief Communications Officer, Stacy Martinet

Thu, 17 Jul 2025 08:00:00 GMT

Adobe's Vice President of Marketing and Communications and Chief Communications Officer, Stacy Martinet, speaks with Barbara Kahn and Americus Reed about the company’s transformation from its PDF roots to a global leader in creativity and digital experience solutions, offering insight into Adobe’s strategic reinvention, generative AI integration, and data-driven consumer behavior research like its latest findings on Prime Day.

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Highlights: Spotify's Global Consumer Product Marketing Lead

Thu, 10 Jul 2025 08:00:00 GMT

A highlight from Barbara Kahn and Americus Reed's conversation with Damian Valdes, Global Consumer Product Marketing Lead at Spotify, discussing how the company designs personalized, tech-driven listening experiences, the evolution of music consumption, and the future role of AI and identity in marketing digital products.

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Spotify's Global Consumer Product Marketing Lead

Thu, 03 Jul 2025 08:00:00 GMT

Damian Valdes, Global Consumer Product Marketing Lead at Spotify, joins Barbara Kahn and Americus Reed, to explore how Spotify designs personalized, tech-driven listening experiences, the evolution of music consumption, and the future role of AI and identity in marketing digital products.

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PhotoRoom's Head of Brand & Content | Co-founder of Ludo

Thu, 12 Jun 2025 04:00:00 GMT

Lauren Sudworth, Head of Brand and Content at PhotoRoom, joins Barbara Kahn and Dr. Americus Reed to talk about AI photo editing, the digital photo landscape, the metaverse, and more. They are also joined by Annie Reardon, Co-founder and Co-CEO of Ludo, to discuss the Ludo founding story, loyalty rewards, rebranding the company, and gamification.

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Meta's Head of Consumer Marketing | Sazerac's Chief Marketing Officer

Thu, 15 May 2025 04:00:00 GMT

Eshan Ponnadurai, the Head of Meta’s Consumer Marketing, joins Barbara Kahn & Dr. Americus Reed to discuss his background in the industry, how Meta connects with consumers, and WhatsApp's campaign with F1 driver Lewis Hamilton. They are also joined by Sara Saunders, Chief Marketing Officer at Sazerac, to talk about their TikTok campaign for Fireball whiskey, responsible digital advertising, and more.

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Ashley Cummings, Owner of Content Connect & SaaS Content Writer

Wed, 26 Mar 2025 04:00:00 GMT

Ashley Cummings, Owner of Content Connect, and SaaS content writer, joins Barbara Kahn and Dr. Americus Reed to talk about her "March Brandness" campaign, and the use of AI in marketing and crisis response.

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Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard

Wed, 26 Mar 2025 04:00:00 GMT

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard joins Barbara Kahn and Dr. Americus Reed to talk about the changes in branding at Mastercard over time, the strategy behind removing the name of the company in their logo, the Mastercard "Priceless" campaign and experiential marketing, and the pace of change in the marketing landscape for brands.

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Asa Hiken, Technology Reporter for Ad Age

Wed, 19 Mar 2025 04:00:00 GMT

Asa Hiken, Technology Reporter for Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about Walmart's immersive commerce initiative, the use of gaming in immersive commerce, digital consumer engagement, and the partnership between WPP and Stability AI.

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Ryan Heuser, SVP of Experiential for Liquid Death

Wed, 19 Mar 2025 04:00:00 GMT

Ryan Heuser, the SVP of Experiential for Liquid Death joins Barbara Kahn and Dr. Americus Reed to talk about the origins of the company, their brand partnership with the Philadelphia Eagles, their approach to experiential marketing, and how their marketing strategy sets Liquid Death apart from other brands in the category.

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Asa Hiken, Ad Age Technology Reporter

Thu, 23 Jan 2025 05:00:00 GMT

Asa Hiken, a technology reporter for Ad Age, joins Barbara Kahn and guest co-host Annie Wilson to talk about CES, Agentic AI, the increasing role of AI in marketing, AI online search, social media, and Avocados from Mexico.

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David Chriswick, SVP of Brand & Communications at Orangetheory

Thu, 23 Jan 2025 05:00:00 GMT

David Chriswick, SVP of Brand & Communications at Orangetheory, joins Barbara Kahn and guest co-host Annie Wilson to talk about what sets their brand apart from other fitness brands, how they keep their gyms welcome to people at all fitness levels, developing the new campaign to freshen up the brand, and the importance of community when it comes to fitness brands.

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Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University

Thu, 16 Jan 2025 05:00:00 GMT

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Barbara Kahn and Dr. Americus Reed about Walmart's "Birkin" bag, and brand dupes & counterfeits.

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Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova

Thu, 16 Jan 2025 05:00:00 GMT

Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova, joins Barbara Kahn and Dr. Americus Reed about the brand identity of Kellanova, building a brand on legacy and heritage, what it takes to standout in today's marketplace, and their college football bowl game sponsorship.

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Whitney Bonrud, the Director of Marketing and Communications at charity: water

Thu, 09 Jan 2025 05:00:58 GMT

Wharton's Dr. Americus Reed speaks with Whitney Bonrud, the Director of Marketing and Communications at charity: water, the world’s leading clean water nonprofit, about the history and mission of the brand, their brand strategy, their messaging using the pantone color of the year, using Spotify wrapped trend to create content around the impact they've had throughout the year, and more.

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Terry Stanley, Senior Editor at Adweek

Thu, 09 Jan 2025 05:00:36 GMT

Wharton's Dr. Americus Reed speaks with Terry Stanley, Senior Editor at Adweek about January health trends, the tone of health brand ads, Dry January, and more.

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Tim Nudd, Creativity Editor at Ad Age

Thu, 19 Dec 2024 05:00:52 GMT

Wharton's Dr. Americus Reed speaks with Tim Nudd, Creativity Editor at Ad Age about the start of holiday ad season, Apple's airpods with hearing aid function, the Chevrolet longform holiday commercial, the draw of nostalgia & emotional ads, comedic holiday ads, and AI-generated ads.

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Michael Lee, Oatly North America’s EVP & Executive Creative Director

Thu, 19 Dec 2024 05:00:23 GMT

Wharton's Dr. Americus Reed speaks with Michael Lee, Oatly North America’s EVP & Executive Creative Director about the story behind the Oatly brand, changing their marketing strategy and creative process, the differences between working for a marketing agency and working directly with a specific brand, the purpose-driven pillar of the brand, and their holiday ad campaign.

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Samantha Baker, VP of Commerce at theSkimm

Thu, 12 Dec 2024 05:00:52 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Samantha Baker, VP of Commerce at theSkimm about the background of the newsletter, how they curate the brands for their audience, holiday shopping trends, their Good For You Awards, rebranding theSkimm's commerce business, social media strategy, and more.

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Daphne Howland, Senior Reporter for Retail Dive

Thu, 12 Dec 2024 05:00:25 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Daphne Howland, Senior Reporter for Retail Dive about in-store foot traffic, the impact of weather on retail sales, Black Friday and holiday shopping, the state of department stores, TikTok as an e-commerce platform, what's next for Temu, and more.

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TL Stanley, Senior Editor at Adweek

Thu, 05 Dec 2024 08:00:54 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with TL Stanley, Senior Editor at Adweek about gifting cannabis, Zevia, Best Ads of 2024, brand collaborations, and more.

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Megan Darmody, VP of Brand Marketing at UrbanStems

Thu, 05 Dec 2024 08:00:19 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Megan Darmody, VP of Brand Marketing at UrbanStems, about where they source their flowers, the experiential nature of floral gift-giving, reinventing the floral industry, how florals play a role in the social media posts of younger consumers, and more.

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Sara Pollack, Pinterest's Global Head of Consumer Marketing

Thu, 21 Nov 2024 08:00:21 GMT

Wharton's Dr. Americus Reed speaks with Sara Pollack, Pinterest's Global Head of Consumer Marketing about the Pinterest brand story, what sets it apart from other social media platforms, how the platform maximizes it's features around the Holidays, "Pinterest Predicts," and more.

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Chris Kelly, Senior Reporter for Marketing Dive

Thu, 21 Nov 2024 08:00:04 GMT

Wharton's Dr. Americus Reed speaks with Chris Kelly, Senior Reporter for Marketing Dive about Amazon celebrity partnerships, the Kleenex brand refresh, the latest Pop Tarts ad campaign, and more.

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Linda Dow Cash, CEO, Two Chicks Cocktails

Thu, 14 Nov 2024 08:00:37 GMT

Wharton's Dr. Americus Reed is joined by Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC, to speak with Linda Dow Cash, CEO, Two Chicks Cocktails about the background of the brand, the transformation to a ready-to-drink product, the growth and expansion of their footprint, how they set themselves apart from other RTD brands, and more.

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Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC

Thu, 14 Nov 2024 08:00:13 GMT

Wharton's Dr. Americus Reed speaks with Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC about disruption in the spirit industry, distribution models, the importance of making a real connection with the consumer. celebrity partnerships, the founding of Weber Ranch Vodka, and more.

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Sarah Barrett, Managing Editor at Wine & Spirits Daily

Thu, 14 Nov 2024 08:00:01 GMT

Wharton's Dr. Americus Reed is joined by Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC, to speak with Sarah Barrett, Managing Editor at Wine & Spirits Daily about wine & spirits sports partnerships.

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Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism

Thu, 07 Nov 2024 08:00:45 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism, and founder of Message, a strategic communications and marketing firm about political ad spending, impact of influencers on the election, Trump's media plan, and more.

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Paul Hiebert, Deputy Editor of Special Projects at Adweek

Thu, 07 Nov 2024 08:00:26 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Paul Hiebert, Deputy Editor of Special Projects at Adweek, about ad spending, ad shift to streaming, the impact of political ads, and more.

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Jud Coplan, Vice President, Product Marketing, Airbnb

Thu, 31 Oct 2024 07:00:52 GMT

Wharton's Barbara Kahn & Dr. Americus Reed speak with Jud Coplan, Vice President of Product Marketing at Airbnb about creative marketing, the Airbnb business model, app development, and more.

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Neil Patel, Founder of NP Digital

Thu, 31 Oct 2024 07:00:32 GMT

Wharton's Barbara Kahn & Dr. Americus Reed speak with Neil Patel, Founder of NP Digital about his background, digital marketing, Generative AI, search engine optimization, viral trends, and more.

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Peter Adams, Senior Reporter at Marketing Dive

Thu, 24 Oct 2024 07:00:58 GMT

Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Senior Reporter at Marketing Dive about the Musinex ad campaign on Tinder, Milkbone's faux movie trailer campaign, and Walmart's holiday marketing, and more.

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Steven Silverstein, CEO of Spencer Gifts & Spirit Halloween Stores

Thu, 24 Oct 2024 07:00:28 GMT

Wharton's Barbara Kahn & Dr. Americus Reed speak with Steven Silverstein, CEO of Spencer Gifts & Spirit Halloween Stores about their retail strategy, changing the look of their stores every year, how the benefit the area and retail space they occupy for the 3 months that the store is open, the Spirit Halloween inventory and logistics model, how they support the local communities, and more..

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Liz Dee, Co-President of Smarties Candy Company

Thu, 10 Oct 2024 07:00:50 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Liz Dee, Co-President of Smarties Candy Company about her family background in the candy industry, how Smarties sets itself apart from other brands, brand extension to other candies, Smarties Halloween campaign, and more.

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Sam Bradley, Senior Reporter, Digiday

Thu, 10 Oct 2024 07:00:49 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Sam Bradley, Senior Reporter at Digiday about athlete influencers, NIL, the latest around the Nike brand, NFL advertising, and more.

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James Kuczynskiia, Creative Director of Brand & Marketing, Duolingo

Thu, 03 Oct 2024 07:00:46 GMT

Wharton's Barbara Kahn and guest co-host Patti Williams speak with James Kuczynskiia, Creative Director of Brand & Marketing at Duolingo about their gamification model, the pillars of the brand, the behind the scenes of their 5-second Super Bowl ad, brand partnerships, and word-of-mouth advertising.

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Meagan Loyst, the Founder & CEO of Gen Z VCs

Thu, 03 Oct 2024 07:00:06 GMT

Wharton's Barbara Kahn and guest co-host Patti Williams speak with Meagan Loyst, the Founder & CEO of Gen Z VCs about young investors, what sets Gen Z apart from other generations, the Taylor Swift phenomenon, and more.

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James Wade, Senior Director of Marketing for Doritos

Thu, 26 Sep 2024 07:00:49 GMT

Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more.

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Erika Wheless, Marketing Reporter, AdAge

Thu, 26 Sep 2024 07:00:26 GMT

Wharton's Dr. Americus Reed speaks with Erika Wheless, Marketing Reporter at AdAge, about Lunchly vs Lunchables, brand collaboration, Life cereal, brand nostalgia, Doritos Super Bowl marketing, and more.

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John Taite, EVP of Brand Partnerships, Made Music Studio

Thu, 12 Sep 2024 07:00:31 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with John Taite, EVP of Brand Partnerships at Made Music Studio, about sonic branding, its effectiveness for brands, how it works alongside visual branding, and more.

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Sara Saunders, Chief Marketing Officer at Sazerac

Thu, 12 Sep 2024 07:00:11 GMT

Wharton's Dr. Americus Reed speaks with Sara Saunders, Chief Marketing Officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more.

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Alyssa Meyers, Reporter for Marketing Brew

Thu, 12 Sep 2024 07:00:10 GMT

Wharton's Dr. Americus Reed speaks with Alyssa Meyers, Reporter for Marketing Brew about brand sponsorships at the US Open and the popularity of NFL team brands, and the latest success of the WNBA.

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Ryan Joe, Adweek Editor-in-Chief

Thu, 29 Aug 2024 07:00:23 GMT

Wharton's Dr. Americus Reed speaks with Ryan Joe, the Adweek Editor-in-Chief, about the Oreo & Coca-Cola and other brand collaboration, and the Google Anti-trust lawsuit.

Hosted on Acast. See acast.com/privacy for more information.

Stacey Andrade-Wells, CMO of Liquid I.V.

Thu, 29 Aug 2024 07:00:11 GMT

Wharton's Dr. Americus Reed speaks with Stacey Andrade-Wells, CMO of Liquid I.V. about the history of the brand, what sets them apart in the marketplace, their brand strategy, the consumer product experience, and more.

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Jeanelle Teves, Chief Commercial Officer at Bugaboo

Thu, 22 Aug 2024 07:00:43 GMT

Wharton's Barbara Kahn & Dr. Americus Reed speak with Jeanelle Teves, Chief Commercial Officer at Bugaboo about their brand identity, the value of luxury strollers, how they utilize brand partnerships, marketing their brand globally, and more.

Hosted on Acast. See acast.com/privacy for more information.

Daphne Howland, Senior Reporter, Retail Dive

Thu, 22 Aug 2024 07:00:11 GMT

Wharton's Barbara Kahn & Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive about Macy's finances and Q2 earnings, the rebranding of Victoria's Secret, and GAP's new stock ticker.

Hosted on Acast. See acast.com/privacy for more information.

Ibrahim Khan, Global Vice President Marketing at The Coca-Cola Company

Thu, 15 Aug 2024 07:00:52 GMT

Wharton's Barbara Kahn and Annie Wilson speak with Ibrahim Khan, Global Vice President Marketing at The Coca-Cola Company about the competition in the soft drink category, the latest Fanta ad campaign, bringing back the Fanta jingle, Fanta's positioning in the marketplace and more.

Hosted on Acast. See acast.com/privacy for more information.

Jason Notte, Adweek Staff Writer

Thu, 15 Aug 2024 07:00:45 GMT

Wharton's Barbara Kahn and Annie Wilson speak with Jason Notte, a Staff Writer at Adweek about sports marketing, the NFL's attempt at international expansion, marketing trends at The Olympics, Nike's latest ad campaign, women's sports, and more.

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Nate Hill, Vice President of Marketing at Stouffer's

Thu, 08 Aug 2024 07:00:45 GMT

Wharton's Dr. Americus Reed speaks with Nate Hill, Vice President of Marketing at Stouffer's about the legacy of the Stouffer's brand, how they determine their space in the dinner market place, "dinner dread", the future of Stouffer's, and more.

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Kimeko McCoy, Sr. Reporter of Marketing for Digiday Media

Thu, 08 Aug 2024 07:00:41 GMT

Wharton's Dr. Americus Reed speaks with Kimeko McCoy, award-winning journalist, podcast host and senior reporter of Marketing for Digiday Media about the rebranding of The Olympics, sports marketing, Nike's new ad campaign, the evolution of influencers, and more.

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Jake Bullock, CEO and Co-Founder of Cann

Thu, 08 Aug 2024 07:00:08 GMT

Wharton's Dr. Americus Reed speaks with Jake Bullock, CEO and Co-Founder of CANN about their brand strategy, Cann's positioning in the marketplace, building brand awareness, creating a new brand category, and more.

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Peter Adams, Sr. Reporter at Marketing Dive

Thu, 01 Aug 2024 07:00:26 GMT

Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Sr. Reporter at Marketing Dive about the Nike Olympics ads, Hyundai's emotional ad campaign, Google's change on cookies, and more.

Hosted on Acast. See acast.com/privacy for more information.

Stephanie Perdue, VP of Brand Marketing at Chipotle

Thu, 01 Aug 2024 07:00:04 GMT

Wharton's Barbara Kahn & Dr. Americus Reed speak with Stephanie Perdue, VP of Brand Marketing at Chipotle about the results of their Super Bowl ad, their long-running "Behind the Foil" campaign, social media marketing, and more.

Hosted on Acast. See acast.com/privacy for more information.

Alexander Lee, Gaming & Esports Reporter for Digiday

Thu, 18 Jul 2024 07:00:36 GMT

Wharton's Dr. Americus Reed speaks with Alexander Lee, Reporter covering gaming and esports for Digiday. Gaming & Esports about targeting and advertising in esports, angel investment in virtual environments, brand and gaming creative partnerships, and more.

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Cyntia Leo, Senior Director of Brand Marketing at Urban Outfitters

Thu, 18 Jul 2024 07:00:33 GMT

Wharton's Dr. Americus Reed speaks with Cyntia Leo, Senior Director of Brand Marketing at Urban Outfitters about brand value, the importance of storytelling in branding, Urban Outfitter's focus on community surrounding the brand, and more.

Hosted on Acast. See acast.com/privacy for more information.

Kimmra Hingher, VP of Marketing, J&J Snack Foods Corp

Thu, 18 Jul 2024 07:00:13 GMT

Wharton's Dr. Americus Reed speaks with Kimmra Hingher, VP of Marketing, J&J Snack Foods Corp about the iconic branding of Dippin' Dots, customer loyalty, how the product stands out in the category, expanding Dippin' Dots into more locations, and more.

Hosted on Acast. See acast.com/privacy for more information.

Sabrina Sanchez, Senior Reporter, Creativity at Ad Age

Thu, 27 Jun 2024 07:00:59 GMT

Wharton's Barbara Kahn and Annie Wilson speak with Sabrina Sanchez, Senior Reporter, Creativity at Ad Age about how companies are recognizing Pride Month, the Coinbase campaign for their alternative to transfer fees, Athletic Brewing Company, dating apps, and more.

Hosted on Acast. See acast.com/privacy for more information.

Ciara Dilley, VP of Marketing for Global Brands at PepsiCo

Thu, 27 Jun 2024 07:00:27 GMT

Wharton's Barbara Kahn and Annie Wilson speak with Ciara Dilley, VP of Marketing for Global Brands at PepsiCo about philosophies of global branding, global retail trends, Quaker's new campaign, and more.

Hosted on Acast. See acast.com/privacy for more information.

Victor Blackwell, CNN Correspondent

Wed, 19 Jun 2024 22:00:54 GMT

Wharton's Dr. Americus Reed speaks with Victor Blackwell, CNN correspondent, anchor, and host of First of All with Victor Blackwell about the origin story of his of his show, and CNN's Juneteenth Celebrating Freedom and Legacy.

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Dante Nicholas, Freelance Social Media Strategist and Writer

Wed, 19 Jun 2024 22:00:29 GMT

Wharton's Dr. Americus Reed speaks with Dante Nicholas, Freelance Social Media Strategist and Writer about digital marketing, Black storytelling in marketing, the importance of authenticity, and more.

Hosted on Acast. See acast.com/privacy for more information.

Sabrina Sanchez, Senior Reporter of Creativity at Ad Age

Wed, 19 Jun 2024 22:00:17 GMT

Wharton's Dr. Americus Reed speaks with Sabrina Sanchez, Senior Reporter of Creativity at Ad Age about defining creativity, the change in level of brand recognition of Juneteenth, and what brands and agencies are doing to celebrate the holiday.

Hosted on Acast. See acast.com/privacy for more information.

David Picioski, Wilson Sporting Goods Co.

Thu, 06 Jun 2024 07:00:57 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co. about their partnership with the NBA family of leagues, player partnerships and relationships, the brand ambassadorship with Caitlin Clark, how Wilson is implementing tech innovation into their ball products, and more.

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Kathleen Braine, CMO, Head of Marketing at 818 Spirits

Thu, 06 Jun 2024 07:00:20 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Kathleen Braine, CMO, Head of Marketing at 818 Spirits (owned by Kendall Jenner) about her background, the surge in tequila popularity during the pandemic, Kendall Jenner's involvement and interest in creating the brand, brand collaborations, and more.

Hosted on Acast. See acast.com/privacy for more information.

Cait Lamberton, Author of Marketplace Dignity

Thu, 30 May 2024 07:00:42 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Cait Lamberton, Author of "Marketplace Dignity" about her new book, affirming dignity, customer loyalty, brand relationship with consumers, and more.

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Asa Hiken, Technology Reporter for Ad Age

Thu, 30 May 2024 07:00:04 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Asa Hiken, Technology Reporter for Ad Age about the use of AI in the legal system, AI Pin's marketing backfire, the WPP partnership with Anthropic, open-source vs closed-source development.

Hosted on Acast. See acast.com/privacy for more information.

Eshan Ponnadurai, Head of Meta’s Consumer Marketing

Thu, 16 May 2024 07:00:26 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Eshan Ponnadurai, the Head of Meta’s Consumer Marketing about his background in the industry, how Meta connects with consumers, and WhatsApp's new campaign with F1 driver Lewis Hamilton.

Hosted on Acast. See acast.com/privacy for more information.

Chris Kelly, Reporter, Marketing Dive

Thu, 16 May 2024 07:00:10 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, Reporter for Marketing Dive about the misstep with the Apple iPad campaign, Amazon's ad business, Bacardi's new ad campaign, and more.

Hosted on Acast. See acast.com/privacy for more information.

Julie Nollet, Chief Marketing Officer at Hennessy (LVMH)

Thu, 16 May 2024 07:00:05 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Julie Nollet, Chief Marketing Officer at Hennessy (LVMH) about the history of the Hennessy brand, preserving the legacy of the brand while keeping the brand on trend, their latest ad campaign for using Hennessy as an ingredient for cocktails, and more.

Hosted on Acast. See acast.com/privacy for more information.

Isabelle Sakai, Global Chief Marketing Officer of Mark Anthony Brands International

Thu, 09 May 2024 07:00:38 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Isabelle Sakai, Global Chief Marketing Officer of Mark Anthony Brands International (the owners of White Claw), about White Claw's new "Grab Life By The Claw" campaign.

Hosted on Acast. See acast.com/privacy for more information.

Daphne Howland, Senior Reporter, Retail Dive

Thu, 09 May 2024 07:00:38 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive, about the state of malls and retail, Crocs & Hey Dude, and more.

Hosted on Acast. See acast.com/privacy for more information.

Keith Sheldon from Seminole Gaming and Hard Rock International

Thu, 09 May 2024 07:00:31 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Keith Sheldon, the President of Entertainment & Brand Management for Seminole Gaming and Hard Rock International, about Hard Rock International's new "Unity by Hard Rock" Loyalty Program and the star-studded ad campaign.

Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Senior Reporter of Marketing Dive

Thu, 25 Apr 2024 07:00:36 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive about banning TikTok, internet cookies, Sprite's new Chill soda.

Hosted on Acast. See acast.com/privacy for more information.

Co-Hosts of the Gen Z on Gen Z Podcast

Thu, 25 Apr 2024 07:00:08 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with AJ Pulvirenti and Lilia Souri, Senior Strategists at Movers+Shakers, and co-hosts of the Gen Z on Gen Z podcast about Gen Z and money, how they react to marketing, branding at Coachella, brand identity, and more.

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Luz Corona, Community Editor at Adweek

Thu, 18 Apr 2024 07:00:50 GMT

Wharton's Barbara Kahn and Annie Wilson speak with Luz Corona, Community editor at Adweek, about the latest news coming out of social media week, the popularity of long-form social media content, the importance of content creators in the coming election, and more.

Hosted on Acast. See acast.com/privacy for more information.

Charlotte Tansill & Adam Kornblum on CeraVe's Super Bowl Ad Campaign

Thu, 18 Apr 2024 07:00:25 GMT

Wharton's Barbara Kahn and Annie Wilson speak with Charlotte Tansill, North America President of Ogilvy PR, Social & Influence and Adam Kornblum, Global Chief Creative at L'Oréal about the success of CeraVe's Super Bowl ad, working with Michael Cera, the beauty brand landscape, and more.

Hosted on Acast. See acast.com/privacy for more information.

Suzanne Kapner, Reporter at The Wall Street Journal

Thu, 11 Apr 2024 07:00:09 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, a reporter at The Wall Street Journal about the changes at Macy's, the brand issues facing Brady Melville, The Gap marketing campaigns, and more.

Hosted on Acast. See acast.com/privacy for more information.

Mark Singer, Deloitte Digital's US Chief Marketing Officer and US agency lead

Thu, 11 Apr 2024 07:00:06 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Mark Singer, Deloitte Digital's US Chief Marketing Officer and US agency lead about the marketing agency space, customizing your brand to your customer, using generative AI in marketing, and more.

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Chip Bergh, Former President & CEO of Levi Strauss & Co

Thu, 28 Mar 2024 07:00:18 GMT

Wharton's Barbara Kahn and Dr. Americus Reed have a live LinkedIn Q&A with Chip Bergh, former President & CEO of Levi Strauss & Co., discussing global retail, online fashion, brand relevance, creating successful marketing campaigns, and more.

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Erica Martin, Marketing Communications Manager, Ford Brand

Thu, 21 Mar 2024 07:00:50 GMT

Wharton's Barbara Kahn and Annie Wilson speak with Erica Martin, Marketing Communications Manager at Ford, about their Dear Car Girl campaign, and their marketing efforts geared towards women.

Hosted on Acast. See acast.com/privacy for more information.

Sabrina Sanchez, Senior Reporter of Creativity at Ad Age

Thu, 21 Mar 2024 07:00:26 GMT

Wharton's Barbara Kahn and Annie Wilson speak with Sabrina Sanchez, Senior Reporter of Creativity at Ad Age about women-focused marketing campaigns, and how companies are marketing during Women's History Month.

Hosted on Acast. See acast.com/privacy for more information.

Emily May, President, Co-Founder and Lead Executive Officer of Right To Be

Thu, 21 Mar 2024 07:00:19 GMT

Wharton's Barbara Kahn and Annie Wilson speak with Emily May, President, Co-Founder and Lead Executive Officer of Right To Be (In partnership with L'Oreal) about their mission, their methods of de-escalating harassment, their partnership with L'Oreal and more.

Hosted on Acast. See acast.com/privacy for more information.

Connor Blakley, Founder of Youth Logic

Thu, 14 Mar 2024 07:00:48 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Connor Blakley, the founder of Youth Logic about the founding of the company, reaching Gen Z with marketing, what brands are getting wrong about marketing to Gen Z, and more.

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Branding & Gen Z with Zora Fabiana Reed

Thu, 14 Mar 2024 07:00:13 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Americus' daughter, Zora Fabiana Reed, about branding to Gen Z, brand identity, brand positioning, new brands vs established brands, and more.

Hosted on Acast. See acast.com/privacy for more information.

Pauline Brown, Longtime Leader in the Luxury Goods Sector

Thu, 07 Mar 2024 08:00:47 GMT

Wharton's Barbara Kahn speaks with Pauline Brown, Longtime Leader in the Luxury Goods Sector and Pioneer in the Business of Aesthetics about the state of luxury, emotional experience, the post-pandemic luxury market, brand expansion, the role of the Chinese consumer, and more.

Hosted on Acast. See acast.com/privacy for more information.

Stuart Weitzman, Founder and Chairman Emeritus of Stuart Weitzman Shoe Company

Thu, 07 Mar 2024 08:00:10 GMT

Wharton's Barbara Kahn speaks with Stuart Weitzman, Founder and Chairman Emeritus of Stuart Weitzman Shoe Company about the decision to manufacture in Spain, brand values, innovative marketing ideas, branching out into the Asian market, and much more.

Hosted on Acast. See acast.com/privacy for more information.

Jeff Scott, Vice President for Hockey Development & Industry Growth at the NHL

Thu, 29 Feb 2024 08:00:45 GMT

Wharton's Barbara Kahn speaks with Jeff Scott, Vice President for Hockey Development & Industry Growth at the NHL, about his background, increasing inclusivity in hockey, and how the NHL is celebrating Black History Month.

Hosted on Acast. See acast.com/privacy for more information.

Jeff Beer, Sr. Staff Editor at Fast Company

Thu, 29 Feb 2024 08:00:07 GMT

Wharton's Dr. Americus Reed speaks with Jeff Beer, Sr. Staff Editor at Fast Company about McDonald's marketing campaign, LVMH's brand entertainment division, and Wendy's dynamic pricing.

Hosted on Acast. See acast.com/privacy for more information.

Jazmyn Williams, Director of Brand Marketing for The Honey Pot Company

Thu, 22 Feb 2024 08:00:49 GMT

Wharton's Barbara Kahn and Dave Reibstein speak with Jazmyn Williams, Director of Brand Marketing for The Honey Pot Company about the background of the company, their marketing strategy, their "Reclaiming Wellness Campaign", and more.

Hosted on Acast. See acast.com/privacy for more information.

Devo Harris, CEO and Founder of Adventr

Thu, 22 Feb 2024 08:00:44 GMT

Wharton's Barbara Kahn and Dave Reibstein speak with Devo Harris, CEO and founder of Adventr, about the brand story, their interactive content software, connective media, and more.

Hosted on Acast. See acast.com/privacy for more information.

Andre Woolery, Senior Vice President of Branded Content, REVOLT

Thu, 22 Feb 2024 08:00:27 GMT

Wharton's Barbara Kahn and Dave Reibstein speak with Andre Woolery, Senior Vice President of Branded Content at REVOLT about Revolt's engagement with the community, how they connect brands with artists, how they incorporate tech and AI into the platform, and more.

Hosted on Acast. See acast.com/privacy for more information.

Alyson Griffin, State Farm's Head of Marketing

Thu, 15 Feb 2024 08:00:55 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Alyson Griffin, State Farm's Head of Marketing, about their top-ranked Super Bowl ad, celebrity partnerships, working with Jimmy Kimmel, and strategic ad placement.

Hosted on Acast. See acast.com/privacy for more information.

Jameson Fleming, Adweek's Managing Editor of Marketing

Thu, 15 Feb 2024 08:00:36 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Jameson Fleming, Adweek's Managing Editor of Marketing, about the Super Bowl ads, what worked, what didn't, ad cost and placement, and more.

Hosted on Acast. See acast.com/privacy for more information.

Andrew Sneyd, EVP of Marketing at Fanduel

Thu, 08 Feb 2024 08:00:41 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Andrew Sneyd, EVP of Marketing at Fanduel about the history of Fanduel, sports gambling, fantasy sports, marketing during the Super Bowl, and more.

Hosted on Acast. See acast.com/privacy for more information.

Jeanine Poggi, Editor in Chief at Ad Age

Thu, 08 Feb 2024 08:00:13 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, Editor in Chief at Ad Age about Super Bowl ad trends, what goes into their ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl and more.

Hosted on Acast. See acast.com/privacy for more information.

Jordan Yob, Senior Brand Marketing Manager at Saucony

Thu, 01 Feb 2024 08:00:46 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Jordan Yob, Senior Brand Marketing Manager at Saucony about the heritage of Saucony, the importance of staying consumer focused, and the "marathumb challenge."

Hosted on Acast. See acast.com/privacy for more information.

Evan Horowitz, CEO & Co-Founder, Movers+Shakers

Thu, 01 Feb 2024 08:00:18 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Evan Horowitz, CEO & Co-Founder of Movers+Shakers about the digital first approach to marketing, Netflix marketing campaign, TikTok, social shopping, and the importance of cultural relevance in marketing.

Hosted on Acast. See acast.com/privacy for more information.

Olivia Morley, Senior Agencies Reporter at Adweek

Thu, 01 Feb 2024 08:00:08 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Olivia Morley, Senior Agencies Reporter at Adweek about the Sundance Film Festival, Cotopaxi's New Partnership, Robert Kraft's anti-semitism Super Bowl Ad, and more marketing trends.

Hosted on Acast. See acast.com/privacy for more information.

Asa Hiken, technology reporter for Ad Age

Thu, 18 Jan 2024 11:00:49 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Asa Hiken, technology reporter for Ad Age about CES 2024, marketing on the Las Vegas Sphere, mixed reality technology, and more.

Hosted on Acast. See acast.com/privacy for more information.

Dave Reibstein, Wharton Marketing Professor

Thu, 18 Jan 2024 11:00:46 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Dave Reibstein, Wharton Marketing Professor about Jason Kelce's personal brand, and Nike's breakup with Tiger Woods.

Hosted on Acast. See acast.com/privacy for more information.

Tracy Garbowski, Executive Vice President of Marketing, Carbone Fine Food

Thu, 07 Dec 2023 08:00:52 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Tracy Garbowski, Executive Vice President of Marketing, Carbone Fine Food about how they got involved in CPG, expanding the awareness of the brand, and the "all that at home" campaign.

Hosted on Acast. See acast.com/privacy for more information.

Age in Media/Personal Brands/Musk & Advertisers

Thu, 07 Dec 2023 08:00:49 GMT

Wharton's Barbara Kahn and Dr. Americus Reed discuss age in media, The Golden Bachelor, personal brands, George Santos, and Elon Musk's outburst with X advertisers.

Hosted on Acast. See acast.com/privacy for more information.

Daniel Reynolds, Vice President, Head of Global Content, Media, and Partnerships at Hilton

Thu, 07 Dec 2023 08:00:17 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Daniel Reynolds, Vice President, Head of Global Content, Media, and Partnerships at Hilton about the importance of content to customers, participative Storytelling, brand consistency, and the Hilton 10 minute TikTok.

Hosted on Acast. See acast.com/privacy for more information.

Suzanne Kapner, Reporter for The Wall Street Journal

Thu, 30 Nov 2023 08:00:39 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, Reporter for The Wall Street Journal about Black Friday and the holiday shopping season.

Hosted on Acast. See acast.com/privacy for more information.

Allison Ellsworth, Co-Founder and Chief Brand Officer of Poppi

Thu, 30 Nov 2023 08:00:19 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Allison Ellsworth, Co-Founder and Chief Brand Officer of Poppi about the founding of Poppi, social media marketing, their distribution channels, and more.

Hosted on Acast. See acast.com/privacy for more information.

Gina Hardy, Chief Customer Officer at Drizly

Thu, 30 Nov 2023 08:00:03 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Gina Hardy, Chief Customer Officer at Drizly about the beverage delivery, the Drizly founding story, how they connect with consumers, and more.

Hosted on Acast. See acast.com/privacy for more information.

Julie Alvin, theSkimm's SVP of Content

Thu, 16 Nov 2023 08:00:51 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Julie Alvin, theSkimm's SVP of Content about the background of theSkimm, how they respond to their audience, and how they marry the ideas of sales and content.

Hosted on Acast. See acast.com/privacy for more information.

James Zahn, Editor-in-Chief of The Toy Book

Thu, 16 Nov 2023 08:00:11 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with James Zahn, AKA The Rock Father, Editor-in-Chief of The Toy Book about the top toy trends for the 2023 holiday shopping season.

Hosted on Acast. See acast.com/privacy for more information.

Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University

Wed, 15 Nov 2023 23:13:09 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University about Coca-Cola's new ad campaign and the lack of success of The Marvel's movie.

Hosted on Acast. See acast.com/privacy for more information.

Annie Reardon, Co-founder and Co-CEO of Ludo

Thu, 09 Nov 2023 08:00:44 GMT

Wharton Barbara Kahn and Dr. Americus Reed speak with Annie Reardon, Co-founder and Co-CEO of Ludo about the Ludo founding story, loyalty rewards, rebranding the company, gamification, and more.

Hosted on Acast. See acast.com/privacy for more information.

Maggie Malek, President, North America, Crispin Porter + Bogusky

Thu, 09 Nov 2023 08:00:41 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Maggie Malek, President North America at Crispin Porter + Bogusky about creative marketing, the importance of culture in marketing, how her military service plays a role in her current career, managing a global workforce, and more.

Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Senior Reporter of Marketing Dive

Thu, 09 Nov 2023 08:00:31 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive, about brand activism, the new Doritos marketing campaign, and Amazon retail media.

Hosted on Acast. See acast.com/privacy for more information.

Anna Banks, Senior Vice President, Personalization and Performance Marketing at Sephora

Thu, 02 Nov 2023 07:00:58 GMT

Wharton's Barbara Kahn and guest co-host Anne Wilson, speak with Anna Banks, Senior Vice President, Personalization and Performance Marketing at Sephora about marketing and advertising at Sephora, as well as the beauty marketing space.

Hosted on Acast. See acast.com/privacy for more information.

Pamela Danziger, Speaker, Author, and Market Researcher

Thu, 02 Nov 2023 07:00:27 GMT

Wharton's Barbara Kahn and guest co-host Anne Wilson, speak with Pamela Danziger, Speaker, Author, and Market Researcher about Gucci, Louis Vuitton, trends in luxury marketing, and holiday retail.

Hosted on Acast. See acast.com/privacy for more information.

Odette Welling, VP of Halloween at Party City

Thu, 26 Oct 2023 07:00:50 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Odette Welling, VP of Halloween at Party City, about their plans for the upcoming holiday, their marketing strategies around Halloween, and trends in Halloween costumes.

Hosted on Acast. See acast.com/privacy for more information.

Steven Silverstein, CEO of Spirit Halloween

Thu, 26 Oct 2023 07:00:13 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Steven Silverstein, CEO of Spirit Halloween about Halloween retail, trendy costumes, Halloween decorations, their Halloween-based fundraising efforts, and much more.

Hosted on Acast. See acast.com/privacy for more information.

Chris Kelly, Reporter for Marketing Dive

Thu, 26 Oct 2023 07:00:12 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, a reporter with Marketing Dive, about popular Halloween marketing campaigns, including Ikea, Burger King, and Jack In The Box.

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Glenn Shimkus, Founder of Prisidio

Thu, 05 Oct 2023 07:00:34 GMT

Wharton's Dr. Americus Reed speaks with Glenn Shimkus, founder of Prisidio, an innovative, mobile first, digital vault set to revolutionize life preparation.

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Jenna Lebel, Chief Marketing Officer at Liberty Mutual

Thu, 05 Oct 2023 07:00:03 GMT

Wharton's Dr. Americus Reed speaks with Jenna Lebel, CMO of Liberty Mutual, about the company, her career journey, and the landscape of marketing in the insurance sector.

Hosted on Acast. See acast.com/privacy for more information.

Julian Cannon, Marketing Reporter at Digiday

Thu, 28 Sep 2023 07:00:48 GMT

Wharton's Barbara Kahn & Dr. Americus Reed speak with Julian Cannon, Marketing Reporter at Digiday, about NFL content usage, TikTok e-commerce, and the Champion brand.

Hosted on Acast. See acast.com/privacy for more information.

Thomas Ranese, CMO of Chobani

Thu, 28 Sep 2023 07:00:45 GMT

Wharton's Barbara Kahn & Dr. Americus Reed speak with Thomas Ranese, CMO of Chobani about their brand, brand value, their marketing strategy and more.

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Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream

Thu, 28 Sep 2023 07:00:13 GMT

Wharton's Barbara Kahn & Dr. Americus Reed speak with Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, about their marketing strategy for their brands including Häagen-Dazs, Drumstick, and more.

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Jay Livingston, Chief Marketing Officer at Shake Shack

Thu, 21 Sep 2023 07:00:49 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Jay Livingston, Chief Marketing Officer at Shake Shack, about the history of the brand, marketing in the food service industry, the expansion of Shake Shack, and more.

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Marty Swant, a Senior Reporter at Digiday

Thu, 21 Sep 2023 07:00:09 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Marty Swant about the future of tech, artificial intelligence, and the cross-section of marketing and technology.

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Nathalie Gerschtein, President of Consumer Products Division for the North America Zone, L’Oreal

Thu, 14 Sep 2023 07:00:51 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Nathalie Gerschtein, President of Consumer Products Division (CPD) for the North America Zone, L’Oreal, about branding an iconic brand, market strategy, product placement, use of AI, and more.

Hosted on Acast. See acast.com/privacy for more information.

Katie Deighton, Reporter, The Wall Street Journal

Thu, 14 Sep 2023 07:00:15 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Katie Deighton, a reporter, for the Wall Street Journal about marketing at Ikea, the branding strategies used by the NFL, and more.

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Peter Adams, Sr. Reporter for Marketing Dive

Thu, 07 Sep 2023 07:00:55 GMT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Sr. Reporter with Marketing Dive, about some of the top marketing stories of the week including: New York Fashion Week, Heineken teaming up with the gaming industry, the latest with JC Penny, and more.

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Tina Mahal, Senior Vice President of Brand Marketing at PepsiCo Foods North America

Thu, 03 Aug 2023 07:00:03 GMT

Tina Mahal, Senior Vice President of Brand Marketing at PepsiCo Foods North America, joins Barbara Kahn and Dr. Americus Reed to talk about PepsiCo's Taste of Greatness marketing campaign.

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Danielle Wiener-Bronner, Writer for CNN Business

Thu, 03 Aug 2023 07:00:00 GMT

Danielle Wiener-Bronner, a writer for CNN Business, joins Barbara Kahn and Dr. Americus Reed to talk about marketing of the Barbie movie, Chic-fil-A's new restaurant concept, and Bud Light's marketing campaigns.

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Emily Arkells, Vice President of Global Digital Brand Experience for Maybelline New York

Thu, 27 Jul 2023 07:00:59 GMT

Emily Arkells, Vice President of Global Digital Brand Experience for Maybelline New York join Barbara Kahn and Dr. Americus Reed to talk about Maybelline's Virtual Loft and the digital shopping experience.

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Lauren Sudworth, Head of Brand and Content at PhotoRoom

Thu, 27 Jul 2023 07:00:56 GMT

Lauren Sudworth, Head of Brand and Content at PhotoRoom joins Barbara Kahn and Dr. Americus Reed to talk about AI photo editing, the digital photo landscape, the metaverse, and more!

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Adrianne Pasquarelli, Special Projects Editor and Senior Reporter at Ad Age

Thu, 27 Jul 2023 07:00:43 GMT

Adrianne Pasquarelli, Special Projects Editor and Senior Reporter at Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about the renaming of Twitter, the massive success of the Barbie movie, Bud Light, and more!

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Jake Bullock & Luke Anderson, Founders of CANN

Tue, 27 Jun 2023 15:34:36 GMT

Jake Bullock and Luke Anderson, Founders of CANN, join Marketing Matters to talk about Pride, becoming the #1 selling THC infused beverage, Branding, Social Tonics, Celebrity Backers & more!

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Emily Vaca, Founder of MINNIDIP

Tue, 27 Jun 2023 15:26:51 GMT

Emily Vaca, Founder of MINNIDIP, joins Marketing Matters to talk about creating inflatable pools for adults, partnerships & collaborations, and plans for the future!

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Jeff Klein, Chief Marketing Officer of Popeyes Louisiana Kitchen

Tue, 27 Jun 2023 15:23:58 GMT

Jeff Klein, the Chief Marketing Officer of Popeyes Louisiana Kitchen, joins Marketing Matters to discuss their campaign "We Don’t Make Sense, We Make Chicken” and their shift to focus on taste, history and the nature of its hometown, New Orleans!

Hosted on Acast. See acast.com/privacy for more information.

Jeanine Poggi, Editor of Ad Age

Tue, 27 Jun 2023 15:15:36 GMT

Jeanine Poggi, Editor of Ad Age, joins Marketing Matters to discuss Marketing News of the week including new Twitter CEO, Cannes Lions Predictions, Ad Age's survey on Black-owned media companies and more!

Hosted on Acast. See acast.com/privacy for more information.

Vanessa Patrick, Professor and Author

Tue, 27 Jun 2023 15:07:22 GMT

Vanessa Patrick, award-winning Marketing Professor and researcher at the Bauer School of Business at the University of Houston, joins Marketing Matters to discuss her new book "The Power of Saying No".

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Asa Hiken, Technology Reporter for Ad Age

Tue, 27 Jun 2023 14:59:41 GMT

Asa Hiken, a technology reporter for Ad Age covering Web3, AI and other emerging spaces, joins Marketing Matters to talk about Target Scaling Back on Pride, Merchandise, the AI Race & Revolution, TikTok testing an AI chatbot and more!

Hosted on Acast. See acast.com/privacy for more information.

Eleanor Hawkins, Communications Strategist and writer at Axios

Wed, 10 May 2023 16:45:11 GMT

Eleanor Hawkins, Communications Strategist and writer at Axios joins Marketing Matters to discuss Marketing News of the Week including the British monarchy's communication strategy through fashion and how brands are celebrating Mother's Day this year.

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Kevin Keith, Chief Marketing Officer at Edible Brands

Wed, 10 May 2023 13:27:39 GMT

Kevin Keith, Chief Marketing Officer at Edible Brands, joins Marketing Matters to discuss the history of Edible Arrangements, the company's focus on innovation to remain relevant beyond major holidays, and the importance of highly visual & experiential products, and storytelling in gifting.

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Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University

Wed, 10 May 2023 13:18:36 GMT

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to discuss trends in luxury fashion, including the rise of "quiet luxury", and the use of NFTs to combat counterfeits.

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Dr. Sheetal Jain, Founder and CEO, Luxe Analytics

Fri, 21 Apr 2023 18:03:40 GMT

Dr. Seetal Jain, Founder and CEO of Luxe Analytics, joins Marketing Matters to discuss emerging trends in luxury, the Indian market, and the importance of creating India-centric strategies in the luxury sector.

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Raghuram Iyengar, Professor of Marketing at Wharton

Fri, 21 Apr 2023 17:19:53 GMT

Raghuram Iyengar, Professor of Marketing at Wharton, joins Marketing Matters to discuss the expansion of brands like Amazon and Apple into the Indian market.

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Mark Gurman, Chief Correspondent at Bloomberg

Fri, 21 Apr 2023 16:30:41 GMT

Mark Gurman, Chief Correspondent at Bloomberg, joins Marketing Matters to discuss Marketing News of the Week including the Barbie-Mattel partnership, Apple's expansion in India, and their growing interest in AR/VR and more!

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Sean Madison, Director of Business Development for Innovafeed

Fri, 14 Apr 2023 23:48:56 GMT

Sean Madison, Director of Business Development for Innovafeed, joins Marketing Matters to discuss insect production, the market for insect protein, and the marketing strategies used to educate consumers and promote the brand.

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David Benzaquen, US General Manager for Yo Egg

Fri, 14 Apr 2023 23:26:14 GMT

David Benzaquen, Founder and CEO of PlantBased Solutions and US General Manager for Yo Egg, joins Marketing Matters to delve into the story of YoEgg - from its origins to the strategies employed in marketing a product that has never before existed.

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Alexander Lee, Gaming and Esports Reporter for DigiDay

Fri, 14 Apr 2023 23:09:24 GMT

Alexander Lee, Gaming and Esports Reporter for DigiDay joins Marketing Matters to talk about Marketing News of the week including changes to Twitter Verification and the overall impact on the Gaming Esports industry, the Content Marketing Power of the Super Mario Movie, and more.

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Vice President of Marketing, Stella Artois

Fri, 31 Mar 2023 22:43:28 GMT

Marcela Garcia, Vice President of Marketing at Stella Artois, joins Marketing Matters to discuss their new brand positioning shift towards casual dining and the pandemic impact on the brand and industry.

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Co-Founder, NYC Next and MaryamB

Fri, 31 Mar 2023 22:39:56 GMT

Maryam Banikarim, Co-Founder of NYC Next and MaryamB, joins Marketing Matters to discuss rebuilding NYC and the concept and mission behind the new 'We Love NYC' logo.

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Asa Hiken, Technology Reporter at Ad Age

Fri, 31 Mar 2023 21:17:50 GMT

Asa Hiken, Technology Reporter at Ad Age, joins Marketing Matters to talk about Marketing News of the week including the US Copyright's Ruling on AI, AI text-to-video being the next generative AI innovation for Marketers, the reliance on Social Media to learn about new AI Technology, and more.

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Mark Phillips, Head of Beer and Hard Seltzer at Diageo North America

Fri, 24 Mar 2023 23:48:02 GMT

Mark Phillips, Head of Beer and Hard Seltzer at Diageo North America joins Marketing Matters to talk about the launch of Guinness' new non-alcoholic beer, trends in the alcohol industry, their St Patrick's Day campaigns, and how they celebrated #WomensHistoryMonth!

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Peter Adams, Senior Reporter of Marketing Dive

Fri, 24 Mar 2023 23:18:47 GMT

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including the impact of the SVB collapse on marketing, the MLS partnership with TikTok, Miller Lite's most recent campaign, and more.

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Women’s History Month, Adrianne Pasquarelli, Senior Reporter at Ad Age

Fri, 03 Mar 2023 17:39:13 GMT

Adrianne Pasquarelli, a Senior Reporter at Ad Age, joins Marketing Matters to discuss how brands are celebrating Women’s History Month!

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Janet Lee, Senior VP/CMO, Mobile Experience at Samsung Electronics America

Fri, 03 Mar 2023 17:38:06 GMT

Janet Lee, Senior Vice President/Chief Marketing Officer of Mobile Experience at Samsung Electronics America, joins Marketing Matters to talk about launching The Galaxy S23 - Samsung’s latest smartphone, her view of female representation at the C-Suite level, their approach to marketing new Galaxy devices in general and more!

Hosted on Acast. See acast.com/privacy for more information.

Associate Brand Director, Bumble

Fri, 24 Feb 2023 17:37:27 GMT

Georgie Coupe, Bumble's Associate Brand Director, joins Marketing Matters to discuss Bumble’s ‘You Come First’ Valentine’s Day campaign with GenZ actor Tara Sutaria encouraging self-love.

Hosted on Acast. See acast.com/privacy for more information.

Shannon Miller, Managing Editor of Creativity, The Creator Economy & DEI at Adweek

Fri, 24 Feb 2023 17:34:44 GMT

Shannon Miller, Adweek's Managing Editor of Creativity, the Creator Economy and DEI, joins Marketing Matters to talk about Marketing News of the Week including the best (and worst) Super Bowl Ads of 2023!

Hosted on Acast. See acast.com/privacy for more information.

Rakuten Rewards, Chief Marketing Officer

Sat, 11 Feb 2023 18:28:53 GMT

Dana Marineau, Chief Marketing Officer at Rakuten Rewards, joins Marketing Matters to talk about their Super Bowl commercial starring Alicia Silverstone for a modern twist on the classic film Clueless!

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Jeanine Poggi, Editor at Ad Age, on Super Bowl Marketing

Sat, 11 Feb 2023 18:25:09 GMT

Jeanine Poggi, Editor at Ad Age, joins Marketing Matters to talk about Super Bowl Commercials, trends, winners/losers, predictions and more!

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Chief Marketing Officer, OURA

Thu, 26 Jan 2023 20:15:20 GMT

Doug Sweeny, Chief Marketing Officer at OURA, joins Marketing Matters to talk about Marketing better lives through better sleep with Oura Ring.

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Asa Hiken, Technology Reporter for Ad Age

Thu, 26 Jan 2023 20:11:28 GMT

Asa Hiken, Technology Reporter for Ad Age joins Marketing Matters to talk Marketing News of the week including M&M’s ‘spokescandies’ controversy, what brands need to know about Generative AI & ChatGPT, Metaverse Marketing and more!

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Chief Marketing Officer and Founder, Cult and Rain

Fri, 16 Dec 2022 18:54:42 GMT

Andy Griffiths, Chief Marketing Officer and Founder of Cult and Rain joins Marketing Matters to talk about the Luxury fashion brand disrupting tradition with web3 innovation.

Hosted on Acast. See acast.com/privacy for more information.

Director of Marketing, Obsess

Fri, 16 Dec 2022 18:50:37 GMT

Samantha Lerner Kobrin, Director of Marketing at Obsess, joins Marketing Matters to talk about their leading virtual store platform helping brands & retailers create custom metaverse shopping experiences!

Hosted on Acast. See acast.com/privacy for more information.

Terry Stanley, Senior Editor at Adweek on Marketing News

Fri, 16 Dec 2022 18:37:26 GMT

Terry Stanley, Senior Editor at Adweek, joins Marketing Matters to discuss Marketing News of the week including Instagram announcing several new app features “Candid Stories”, Top Cannabis Marketing Ads of 2022, Uber Eats Using Humor to Explain Food's Tardiness, Holiday Marketing and more!

Hosted on Acast. See acast.com/privacy for more information.

Lee Applbaum, Chief Marketing Officer, Wheels Up

Mon, 21 Nov 2022 21:10:21 GMT

Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about his journey in Marketing, joining Wheels Up, and how they are working to diversify the customer in the world of private aviation!

Hosted on Acast. See acast.com/privacy for more information.

Nitya Chambers, SVP of Content/Executive Editor, Lonely Planet

Mon, 21 Nov 2022 21:05:24 GMT

Nitya Chambers, SVP of Content/Executive Editor at Lonely Planet joins Marketing Matters to talk about travel trends, innovation in travel, hot spots and Lonely Planet’s Best in Travel, their iconic annual run-down of essential experiences that was just released!

Hosted on Acast. See acast.com/privacy for more information.

Joanna Stern, Senior Personal Technology Columnist, The Wall Street Journal

Thu, 10 Nov 2022 14:22:45 GMT

Joanna Stern, Senior Personal Technology Columnist for The Wall Street Journal joins Marketing Matters to discuss Marketing News of the week including Elon Musk's Twitter Takeover, AI art generators and more!

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Group Vice President, Toyota Motor North America

Fri, 04 Nov 2022 02:01:53 GMT

Lisa Materazzo, Group Vice President of Toyota Division Marketing at Toyota Motor North America, joins Marketing Matters to talk about their new brand campaign, “Never Settle.”

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Peter Adams, Senior Reporter of Marketing Dive

Fri, 04 Nov 2022 01:57:09 GMT

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including Elon Musk's Twitter takeover!

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Spirit Halloween CEO

Fri, 28 Oct 2022 20:08:50 GMT

Steven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc (which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween) joins Marketing Matters to talk about costume and decor trends, inflation, supply chain woes and how he is celebrating Halloween this year!

Hosted on Acast. See acast.com/privacy for more information.

Shannon Miller, Creative & Inclusion Editor, Adweek

Fri, 28 Oct 2022 20:04:49 GMT

Shannon Miller, Creative & Inclusion Editor at Adweek, joins Marketing Matters to talk about Marketing News of the week including Gap removing all Yeezy products!

Hosted on Acast. See acast.com/privacy for more information.

SVP, Whiskey Portfolio at Diageo

Fri, 21 Oct 2022 14:11:27 GMT

Sophie Kelly, Senior Vice President for the Whiskey Portfolio at Diageo (including the world’s best-selling Scotch whisky brand Johnnie Walker) joins Marketing Matters to talk about Marketing at Diageo including the Johnnie Walker’s ‘First Strides’ initiative and their presence in Web3.

Hosted on Acast. See acast.com/privacy for more information.

Leslie Blount, Adweek Contributor

Fri, 21 Oct 2022 14:05:21 GMT

Leslie Blount, Adweek Contributor, joins Marketing Matters to talk about Marketing News of the week including UberEats Halloween thriller campaign starring Keke Palmer, and how Deion Sanders is changing the future of college football at Jackson State.

Hosted on Acast. See acast.com/privacy for more information.

Vice President of Global Marketing for Budweiser

Mon, 17 Oct 2022 15:16:19 GMT

Todd Allen, Vice President of Global Marketing for Budweiser, joins Marketing Matters to talk about Budweiser's FIFA World Cup Sponsorship, purpose Marketing, the keys to long term success in branding and important lessons learned along the way!

Hosted on Acast. See acast.com/privacy for more information.

Jeff Beer, Staff Editor at Fast Company

Mon, 17 Oct 2022 15:09:45 GMT

Jeff Beer, Staff Editor at Fast Company, joins Marketing Matters to discuss Marketing News of the week including McDonald’s adult version of the Happy Mean n partnership with streetwear company Cactus Plant Flea Market and Delta Air Lines launching clothing in collaboration with Issa Rae!

Hosted on Acast. See acast.com/privacy for more information.

President of FORVR Mood

Fri, 07 Oct 2022 15:06:11 GMT

Asha Coco, President of Forvr Mood, joins Marketing Matters to talk about her journey in Beauty, what brought her to Forvr mood, and how the brand is changing the narrative around luxury and self-care for Black women.

Hosted on Acast. See acast.com/privacy for more information.

Daphne Howland, Retail Dive

Fri, 07 Oct 2022 15:00:52 GMT

Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Gatorade getting into the supplements industry with branded gummies, Amazon freezing corporate hiring in its retail business for the rest of the year, Victoria's Secret Branding pivot and more!

Hosted on Acast. See acast.com/privacy for more information.

Jason Harris, Co-Founder & CEO Mekanism

Thu, 06 Oct 2022 18:59:56 GMT

Jason Harris, Co-Founder & CEO Mekanism, joins Marketing Matters to talk about Trends and Memes and how they can affect marketing and advertising!

Hosted on Acast. See acast.com/privacy for more information.

Marty Swant, Senior Reporter at Digiday

Thu, 06 Oct 2022 18:57:00 GMT

Marty Swant, Senior Reporter at Digiday, joins Marketing Matters to talk about Marketing News of the week including Walmart entering the Metaverse with Roblox Experiences.

Hosted on Acast. See acast.com/privacy for more information.

Hrish Lotlikar, Co-Founder & CEO, SuperWorld

Fri, 02 Sep 2022 12:48:48 GMT

Hrish Lotlikar, Co-Founder & CEO of SuperWorld joins Marketing Matters to talk about SuperWorld and the Virtual World in Augmented Reality!

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Janine Yorio, CEO of Everyrealm

Thu, 01 Sep 2022 20:06:17 GMT

Janine Yorio, CEO of Everyrealm, joins Marketing Matters to talk about Real Estate in the Metaverse and the future of real estate!

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Tommaso Di Bartolo, Co-Author, "Navigating The Metaverse”

Thu, 01 Sep 2022 20:03:22 GMT

Tommaso Di Bartolo, Serial Entrepreneur, Startup Investor, Author, Advisor, and Faculty at the University of California Berkeley joins Marketing Matters to talk about navigating the Metaverse, real estate in the Metaverse, how companies can get involved and predictions for the future!

He’s also the co-author of "Navigating The Metaverse”.

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Chief Marketing Officer, Outback Steakhouse

Fri, 19 Aug 2022 18:15:55 GMT

Danielle Vona, Chief Marketing Officer for Bloomin’ Brands (which owns the Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, Fleming’s Prime Steakhouse & Wine Bar and Tender Shack concepts) joins Marketing Matters to talk about Outback's strategy to reach younger diners through NFTs and college sports!

Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Senior Reporter of Marketing Dive

Fri, 19 Aug 2022 18:06:40 GMT

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing News of the week including Miller High Life's New Ice Cream Treats that Taste Like a Dive Bar, Walmart Strikes Streaming Deal with Paramount+, and Virtual Influencers including Miquela, a top CGI influencer!

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Hilton SVP, Global Brand & Enterprise Marketing

Fri, 12 Aug 2022 15:10:12 GMT

Amy Martin Ziegenfuss, Senior Vice President of Global Brand & Enterprise Marketing at Hilton joins Marketing Matters to talk about their First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing!

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Lauren Thomas, CNBC Retail Reporter

Fri, 12 Aug 2022 15:07:47 GMT

Lauren Thomas, Retail Reporter at CNBC, joins Marketing Matters to discuss Marketing News of the week including Everlane's anti-inflation sale, Layoffs at startups such as Warby Parker and Allbirds, Large Indiana employers Eli Lilly and Cummins speak out about the state’s new restrictive abortion law, and more!

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Senior Manager, Honda Marketing

Thu, 28 Jul 2022 11:35:40 GMT

Jessika Laudermilk, Senior Manager for Honda Marketing at American Honda Motor Company, Inc., joins Marketing Matters to talk about the pandemics impact on Honda Marketing, the Honda Civic Tour, coping with rising fuel prices and more!

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Daphne Howland, Senior Reporter, Retail Dive

Thu, 28 Jul 2022 11:24:01 GMT

Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Macy's announcing small-format stores, Walmart slashing prices on clothing and other products, SoulCycle bribing Peloton riders to return to the studio and more!

Hosted on Acast. See acast.com/privacy for more information.

Chief Marketing Officer, KFC U.S

Mon, 25 Jul 2022 01:59:49 GMT

Nick Chavez, Chief Marketing Officer for KFC U.S, joins Marketing Matters to talk about his journey, Marketing an iconic brand, new campaigns, engaging young consumers and more!

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Chief Marketing Officer, Wheels Up

Thu, 21 Jul 2022 02:26:17 GMT

Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about the transformation of private aviation!

Hosted on Acast. See acast.com/privacy for more information.

Head of US Marketing, The LEGO Group

Thu, 21 Jul 2022 02:18:01 GMT

Cristina Liquori, Head of US Marketing at The LEGO Group, joins Marketing Matters to talk about the history of the brand, celebrations for their 90th Anniversary , their 2022 Pride campaign called "The A-Z of Awesome" and much more!

Hosted on Acast. See acast.com/privacy for more information.

Head of Brand Marketing, Favor (formerly The Pill Club)

Thu, 07 Jul 2022 20:35:26 GMT

Lauren Scrima, Head of Brand Marketing for Favor (formerly called The Pill Club), joins Marketing Matters to discuss how they are advocating for everyone who is impacted by the Scotus ruling overturning Roe Vs Rade.

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Suzanne Kapner, Wall Street Journal

Thu, 07 Jul 2022 20:31:54 GMT

Suzanne Kapner, Reporter for The Wall Street Journal, joins Marketing Matters to discuss Marketing News including Old Navy's Plus Size Experiment, Bed Bath Beyond CEO's Exit, and how Big retailers like Target and Walmart have been seeing large amounts of excess inventory!

Hosted on Acast. See acast.com/privacy for more information.

Mekanism, Co-Founder & CEO

Sun, 22 May 2022 01:31:39 GMT

Jason Harris, the co-founder & CEO of award-winning creative advertising agency Mekanism, joins Marketing Matters to talk about Modern Marketing and his work with iconic brands including Peloton, Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab, OkCupid, among others!

Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Reporter of Marketing Dive

Sun, 22 May 2022 00:05:49 GMT

Peter Adams, Reporter of Marketing Dive, joins Marketing Matters to talk about How Coke and Pepsi's rivalry shaped marketing — and where it goes next!

Hosted on Acast. See acast.com/privacy for more information.

Avocados From Mexico, VP of Marketing and Innovation

Thu, 05 May 2022 14:12:08 GMT

Ivonne Kinser, Vice President of Marketing and Innovation for Avocados From Mexico, joins Marketing Matters to talk about how the brand is celebrating Cinco de Mayo, the second biggest consumption occasion in the U.S. for avocados and guacamole!

Hosted on Acast. See acast.com/privacy for more information.

Baskin Robbins, VP of Marketing and Culinary

Thu, 28 Apr 2022 14:00:46 GMT

Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins, joins Marketing Matters to talk about their brand refresh including a new logo, branding and packaging, in its first major re-launch for the U.S. and Canada in nearly two decades! The new theme encourages customers to appreciate life’s moments through the tagline “Seize the Yay.” To celebrate the refresh, the ice cream chain debuted three new flavors and launched its first line of merchandise, including clothing, hats and a bike.

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Instacart Head of Marketing on their New Brand Identity

Thu, 28 Apr 2022 13:55:23 GMT

Laura Jones, Head of Marketing at Instacart, joins Marketing Matters to talk about the company's brand refresh and new logo designed to reflect the evolving nature of the company and match the speedy growth of the grocery delivery landscape!

Hosted on Acast. See acast.com/privacy for more information.

Lauren Thomas, Reporter for CNBC covering the Retail Industry

Thu, 28 Apr 2022 13:45:29 GMT

CNBC Reporter Lauren Thomas joins Marketing Matters to talk about Marketing News of the week! Topics include Netflix's Advertising Plans, Meta opening its first retail store, and Lululemon launching a membership program, part of a plan to reach $12.5 billion in revenue in five years!

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Head Of Global Marketing, Eat Just, Inc.

Thu, 21 Apr 2022 20:03:58 GMT

Tom Rossmeissl, Head Of Global Marketing at Eat Just, joins Marketing Matters to talk about using their Earth Day campaign to name lawmakers on their lack of action regarding climate change, as well as those who deny its existence.

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Liquid Death's SVP of Marketing

Thu, 21 Apr 2022 19:56:14 GMT

Dan Murphy, SVP of Marketing at Liquid Death, joins Marketing Matters to talk about their edgy Earth Day Campaign, and Modern Marketing!

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Kathryn Lundstrom, Adweek's Sustainability Editor Earth Week

Thu, 21 Apr 2022 19:50:08 GMT

Kathryn Lundstrom, Sustainability Editor for Adweek, joins Marketing Matters to talk about Marketing and Advertising news through a climate lens.

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Decentraland, Head of Metaverse Fashion Week

Thu, 07 Apr 2022 15:56:18 GMT

Dr. Giovana Graziosi Casimiro, Content Producer at Decentraland Foundation and Head of Metaverse Fashion Week, joins Marketing Matters to talk about the first-ever Metaverse Fashion Week and her role at Decentraland!

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Anheuser-Busch InBev on Marketing In the Metaverse

Thu, 07 Apr 2022 15:49:13 GMT

Julie Garneau, Senior Director of Business Operations & Strategy at Anheuser-Busch InBev, joins Marketing Matters to talk about launching a Global Brand into the Metaverse.

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Suzanne Kapner, Reporter for The Wall Street Journal covering the Retail & Fashion Industries

Thu, 07 Apr 2022 15:40:49 GMT

Suzanne Kapner, Reporter for The Wall Street Journal covering the retail and fashion industries, joins Marketing Matters to discuss the following stories:

Crowd chaos forces London store to close amid launch of MoonSwatch collection
Luxury Retailer Farfetch invests in Neiman Marcus
Sandal maker Birkenstock is reportedly pushing retailers to pull similar styles from other brands from their shelves

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Chief Marketing Officer, Once Upon A Farm & Stevie Clements, Chief Brand Architect from CAVU Venture Partners

Wed, 02 Mar 2022 18:34:50 GMT

Stevie Clements, Chief Brand Architect from CAVU Venture Partners and Katie Marston, the Chief Marketing Officer of organic baby food company Once Upon a Farm, join Marketing Matters to talk about the brand's refresh including a new visual identity, tagline, and packaging!

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Kathryn Lundstrom, Adweek's Sustainability Editor

Wed, 02 Mar 2022 18:30:00 GMT

Kathryn Lundstrom, Adweek's Sustainability Editor, joins Marketing Matters to talk about how climate change is impacting ecosystems and human societies, and what this means for brands and agencies!

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PepsiCo, Vice President and Head of Marketing

Thu, 17 Feb 2022 21:56:30 GMT

Todd Kaplan, Vice President and Head of Marketing at PepsiCo, joins Marketing Matters to talk about the marketing landscape, their star-studded Super Bowl LVI Halftime Show, the Pepsi Mic Drop NFT collection, and much more!

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Pressed, Chief Marketing Officer

Fri, 11 Feb 2022 20:36:29 GMT

Pressed Chief Marketing Officer, Michelle Peterson, joins Marketing Matters to talk about Black History Month and their Limited-Edition Label Collection Showcasing Black Artists.

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Ulta Beauty, Vice President of Integrated Marketing

Fri, 11 Feb 2022 20:35:16 GMT

Karla Davis, Vice President of Integrated Marketing for Ulta Beauty, joins Marketing Matters to talk about their 2022 Diversity, Equity and Inclusion Commitments!

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Hit/Miss of the Week with Rafael Canton, Staff Writer for Adweek

Fri, 11 Feb 2022 20:32:48 GMT

Rafael Canton, Staff Writer for Adweek, joins Marketing Matters to talk about upcoming Super Bowl Ads!

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Target, Senior Brand Marketing Manager on Black History Month

Thu, 03 Feb 2022 15:00:29 GMT

Flora Ekpe-Idang, Senior Brand Marketing Manager at Target, joins Marketing Matters to talk about Black History Month, their Black Audience Marketing Strategy, and their annual BlackBeyondMeasure campaign!

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Groupon, Vice President of Brand on Super Bowl and Black History Month

Thu, 03 Feb 2022 14:57:35 GMT

Melanie Hellenga, Vice President of Brand at Groupon, joins Marketing Matters to talk about brand transformation, purpose-driven marketing, Super Bowl, and Black History Month.

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Inclusive Marketing with Sonia Thompson, Inclusive Marketing Strategist

Thu, 03 Feb 2022 14:53:38 GMT

Sonia Thompson, inclusive marketing strategist and consultant that helps brands win the attention, adoration, and loyalty of consumers most brands ignore, joins Marketing Matters to talk about Black History Month and how brands are celebrating.

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Snack Nuts for Hormel Foods, Head of Marketing

Thu, 20 Jan 2022 17:04:14 GMT

Rafik Lawendy, Head of Marketing, Snack Nuts for Hormel Foods, joins Marketing Matters to talk about Hormel Foods buying Planters nuts for $3.35 billion, the largest acquisition in Hormel's 130-year history, snacking trends, rebranding the iconic Mr. Peanut, modern marketing and more!

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1/19/22: Marketing News with Marketing Dive's Peter Adams

Thu, 20 Jan 2022 16:56:01 GMT

Peter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the week, and the stories he has been covering. Topics include Campbell's Soup Scented Candles, Oscar Meyer's Bologna Face Masks, and how brands should be thinking about the Metaverse.

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Wheelhouse Labs & Speakeasy Co.

Mon, 27 Dec 2021 02:20:10 GMT

Marketing Matters Spotlight Segments:

Dan Sanborn, President at Wheelhouse Labs and Head of Marketing at Kimmelot, Jimmy Kimmel's Creative Lab. Topics include Marketing & Producing Jimmy Kimmel's third "Live in Front of a Studio Audience" special.
Josh Jacobs, Co-Founder & CEO of Speakeasy Co., a leading e-commerce and fulfillment platform servicing the beverage alcohol industry. Topics include the Transformation of Alcohol Distribution & their Holiday partnership with Bacardi.

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Retail Trends with Retail Dive's Daphne Howland

Mon, 27 Dec 2021 02:13:42 GMT

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing News and Retail Trends in the Holiday Season.

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Vice President of Marketing, Lexus USA

Thu, 16 Dec 2021 03:12:01 GMT

Vinay Shahani, Vice President of Marketing at Lexus USA, joins Marketing Matters to talk about Holiday Marketing Campaigns including 'December to Remember' & 'Emotional Sparks'!

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12/15/21: Marketing Hits & Misses with Marketing Dive's Chris Kelly

Thu, 16 Dec 2021 03:08:09 GMT

Chris Kelly, Reporter at Marketing Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including KFC 11 Herbs and Spices Firelog, Peloton firing back at its portrayal in ‘Sex and the City’ reboot with own parody ad; and Marketing campaigns that struck a chord in 2021!

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Black Friday Special - Marketing Dive & The National Retail Federation

Tue, 30 Nov 2021 17:29:44 GMT

Marketing Matter's Annual Black Friday Special!

Guests Include:

Peter Adams, Reporter for Marketing Dive on Black Friday/Holiday Marketing Campaigns
Katherine Cullen, Senior Director of Industry and Consumer Insights for the National Retail Federation on Holiday Sales Predictions

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Black Friday Special - Butterball & Expedia Group

Tue, 30 Nov 2021 17:24:54 GMT

Marketing Matter's Annual Black Friday Special.

Guests include:

Rebecca Welch, Senior Brand Manager of Seasonal Business at Butterball, the iconic Turkey Brand on their 40th anniversary and Butterball's Turkey-Talk Line
Melanie Fish, Head of Public Relations at Expedia Brands on Expedia's first Black Friday campaign/Travel Trends

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Sephora's Senior Vice President of Integrated Marketing & Brand

Thu, 04 Nov 2021 16:50:50 GMT

Abigail Jacobs, Senior Vice President of Integrated Marketing and Brand at SEPHORA, joins Marketing Matters to talk about Sephora's First-Ever Black-Owned Brands Campaign to Support and Celebrate Black Beauty & How Sephora 'hacked' Google search results to surface Black beauty.

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11/3/21: Marketing Hits & Misses with Adweek's Kathryn Lundstrom

Thu, 04 Nov 2021 16:46:44 GMT

Kathryn Lundstrom, Adweek's sustainability reporter, joins Marketing Matters to talk Marketing Hits & Misses of the week including Facebook's name change to Meta, and Lexus taking personalization to a new level with "emotionally intelligent" ad.

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Marketing Hits & Misses with Adweek's Shannon Miller Halloween Edition

Thu, 28 Oct 2021 01:31:24 GMT

Shannon Miller, Creative and Inclusion Editor at Adweek and host of the Adweek podcast "Yeah, That's Probably an Ad," joins Marketing Matters to discuss Halloween Marketing Hits & Misses including Heinz "Tomato Blood" themed ketchup; Anheuser-Busch owned Elysian Beer offering a Scary Good Beer Delivery service with haunted house members making the beer run themselves; Nike's Halloween sneakers that glow in the dark, and more!

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CEO, Spirit Halloween

Thu, 28 Oct 2021 01:20:31 GMT

Steven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc., which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween (the largest Halloween retailer in North America), joins Marketing Matters to talk about Halloween 2021 including the supply chain crisis, trends, retail and more!

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General Manager, Sir Kensington's

Fri, 22 Oct 2021 17:49:54 GMT

Alex Medeiros, General Manager for Sir Kensington’s and other Unilever-owned, growth stage food brands, joins Marketing Matters to discuss elevating the brand & recent partnerships with Chrissy Teigen, Steven Schirripa and more!

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10/20/21 Marketing Hits & Misses with Retail Dive's Daphne Howland

Fri, 22 Oct 2021 17:45:17 GMT

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.

Stories include:

Beyoncé, Jay-Z, And Blue Ivy Star In New Tiffany & Co. “Date Night” Ad
Ray-Ban And Facebook’s New Smart Glasses
Saks Fifth Avenue Pursuing IPO for its Digital Operations
Stitch Fix Is Making Some Big Moves

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9/27/21: Hits & Misses/Retail Dive's Cara Salpini

Mon, 04 Oct 2021 14:41:36 GMT

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the Week including Pausing Instagram Kids, ThirdLove debuts Activewear, Macy's Thanksgiving Day parade and more!

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CEO & Co-Founder, Liquid Death

Mon, 04 Oct 2021 14:14:52 GMT

Mike Cessario, the Founder and CEO of Liquid Death, joins Marketing Matters to talk about Shifting Consumer Mindsets toward Canned Water through Radically Imaginative Marketing!

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Vice President, Marketing - Mars Food (Ben's Original)

Thu, 16 Sep 2021 14:39:13 GMT

Angie Madigan, Vice President of Marketing - North America, Mars Food - joins Marketing Matters to talk about one of their brands, Ben's Original and the Rebranding of Uncle Ben's to Ben’s Original, removing inequities.

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Senior Brand Director, Absolut Vodka

Thu, 16 Sep 2021 14:34:09 GMT

Lara O'Brien, Senior Brand Director at Absolut Vodka, joins Marketing Matters to talk about their #MixResponsibly Campaign for the Covid Era!

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President, Expedia Brands

Wed, 25 Aug 2021 17:21:50 GMT

Jon Gieselman, President of Expedia Brands, joins Marketing Matters to talk about travel trends, the future of travel, and their new global vaccination initiative with UNICEF.

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Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce

Wed, 25 Aug 2021 17:18:03 GMT

Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce, joins Marketing Matters to talk Marketing Hits and Misses of the week including Amazon's plans to open large retail locations. Tiffani also talks about Saleforce's Annual State of Marketing Report!

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8/18/21: Hits and Misses with Marketing Dive's Peter Adams

Thu, 19 Aug 2021 16:11:38 GMT

Peter Adams, the Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing Hits & Misses of the Week including Beyoncé and Jay-Z are the new faces of LVMH-owned Tiffany & Co.; Ludacris and Jif Peanut Butter collaborate and drop new rap single; and Alcoholic Mountain Dew coming in 2022!

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Head of Sports Marketing, PepsiCo

Thu, 19 Aug 2021 14:55:48 GMT

Justin Toman, Head of Sports Marketing for Pepsi, joins Marketing Matters to talk about their Marketing Strategy - Partnerships, Initiatives & Campaigns!

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8/4/21: Hits and Misses with Professor of Marketing, David Reibstein, of The Wharton School

Fri, 06 Aug 2021 12:57:08 GMT

Professor of Marketing, David Reibstein, of The Wharton School joins Marketing Matters to talk Marketing Hits & Misses of the week including Walmart modifying their face mask policy and Simone Biles’s unprecedented Olympics.

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Head of Marketing, Abercrombie & Fitch

Fri, 06 Aug 2021 12:44:19 GMT

Carey Collins Krug, Head of Marketing at Abercrombie & Fitch, joins Marketing Matters to talk about their rebranding efforts and the importance of culture and embracing inclusion.

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Retail Dive's Cara Salpini on Reebok's History

Sun, 01 Aug 2021 17:45:36 GMT

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about her in-depth recap of Reebok's history and competition with Nike, and a smattering of the Olympics!

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Chief Marketing Officer, StockX

Sun, 01 Aug 2021 17:42:04 GMT

Deena Bahri, Chief Marketing Officer at StockX, joins Marketing Matters to talk about the Marketing Strategy that fueled their international growth!

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Executive Director, Philadelphia Fashion Incubator

Fri, 23 Jul 2021 13:44:10 GMT

Elissa Bloom, Executive Director at The Philadelphia Fashion Incubator, joins Marketing Matters to talk about turning emerging Fashion Designers into successful Entrepreneurs!

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7/21/21: Hits and Misses with Retail Dive's Cara Salpini

Fri, 23 Jul 2021 13:41:29 GMT

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including how some founders are throwing 'business showers' for their new companies!

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Joseph Turow, University of Pennsylvania Communication Professor

Wed, 21 Jul 2021 15:02:47 GMT

Joseph Turow, University of Pennsylvania Communication Professor, joins Marketing Matters to talk about the rise of voice recognition and how voice recognition technology could be used to learn things about us.

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7/14/21: Hits and Misses with Adweek's Robert Klara

Wed, 21 Jul 2021 14:58:44 GMT

Robert Klara, Senior Editor at Adweek, joins Marketing Matters to talk Marketing Hits & Misses of the week including Gap's collaboration with Kanye West's Yeezy label!

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6/30/21: Hits and Misses/Wharton's Katy Milkman

Fri, 02 Jul 2021 19:46:46 GMT

Katy Milkman, Wharton Professor of Operations, Information and Decisions, joins Marketing Matters to talk Marketing Hits & Misses of the week, the science behind vaccine incentives, and her new book "How To Change".

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Senior Director of Marketing, Cultural Engagement at McDonalds

Fri, 02 Jul 2021 16:22:29 GMT

Elizabeth Campbell, Senior Director of Marketing at McDonalds, joins Marketing Matters to talk about cultural engagement at McDonalds including plans for Pride Month!

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6/16/21: Hits and Misses/Sucharita Kodali, Retail Analyst at Forrester

Fri, 18 Jun 2021 13:55:24 GMT

Sucharita Kodali, Retail Analyst at Forrester, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News including Amazon's mental health kiosk, "“AmaZen".

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Executive VP & Chief Marketing Officer, NBA's Atlanta Hawks

Fri, 18 Jun 2021 13:49:48 GMT

Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena, joins Marketing Matters to discuss her journey 'From Ball Girl to CMO' & Marketing a sports team!

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6/9/21: Hits and Misses/Wharton's Cait Lamberton

Mon, 14 Jun 2021 18:52:25 GMT

Cait Lamberton, Marketing Professor at The Wharton School, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.

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Chief Marketing Officer, OKCupid

Mon, 14 Jun 2021 18:47:57 GMT

Melissa Hobley, Chief Marketing Officer of OkCupid - one of the largest dating apps in the world, joins Marketing Matters to discuss marketing, dating, sex and the pandemic!

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Shamin Abas, President, Shamin Abas Communications, Brand Marketing & Business Development for Ultra-Luxury Brands

Thu, 27 May 2021 13:42:11 GMT

Shamin Abas, President and CEO at Shamin Abas Communications, joins Marketing Matters to discuss the luxury experience and the "High Net Worth" customer.

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5/26/21: Hits and Misses/Lehigh's Ludovica Cesareo

Thu, 27 May 2021 13:29:00 GMT

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.

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Katelyn Watson, Chief Marketing Officer, Nurx Inc

Thu, 20 May 2021 13:49:45 GMT

Is the future of healthcare at home? Katelyn Watson, Chief Marketing Officer at Nurx, joins Marketing Matters to discuss!

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5/19/21: Hits & Misses/Retail Dive's Daphne Howland

Thu, 20 May 2021 13:44:06 GMT

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.

Stories include:

Coca-Cola builds on sparkling water momentum with first Aha campaign
J.Crew hires Supreme’s former creative director to ‘disrupt’ its men’s fashion

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Elizabell Marquez, CMO at Dreyer's Grand Ice Cream

Thu, 13 May 2021 00:22:18 GMT

Elizabell Marquez, CMO at Dreyer's Grand Ice Cream, joins Marketing Matters to talk about redefining luxury with #ThatsDazs!

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5/12/21: Hits & Misses/Marketing Dive's Peter Adams

Thu, 13 May 2021 00:13:19 GMT

Peter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news.

Stories include:

Pepsi opens virtual restaurant Pep's Place for food and beverage delivery
Miller sends up hard seltzer craze with livestreamed rocket launch

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5/5/2021: Hits & Misses/Adweek's Scott Nover

Mon, 10 May 2021 22:52:49 GMT

Scott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news.

Stories include:

Reaching ‘Herd Immunity’ Is Unlikely in the U.S., Experts Now Believe - what does this mean for retail?
Casa Blanca raises $2.6M to build the ‘Bumble for real estate

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Monica Mody, Vice President Marketing at Budweiser

Mon, 10 May 2021 22:48:37 GMT

Monica Mody, Vice President Marketing at Budweiser, joins Marketing Matters to talk about heritage branding, free beer for vaccinated consumers, sitting out the Super Bowl, and much more!

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Monica Mody, Vice President Marketing, Budweiser

Fri, 07 May 2021 19:04:28 GMT

Monica Mody, Vice President Marketing at Budweiser, joins Marketing Matters to talk about heritage branding, free beer for vaccinated consumers, sitting out the Super Bowl, and much more!

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5/5/2021: Hits & Misses/Adweek's Scott Nover

Fri, 07 May 2021 19:00:23 GMT

Scott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news.

Stories include:

Reaching ‘Herd Immunity’ Is Unlikely in the U.S., Experts Now Believe - what does this mean for retail?
Casa Blanca raises $2.6M to build the ‘Bumble for real estate’

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Jessie Becker, SVP Marketing at Impossible Foods

Thu, 29 Apr 2021 00:47:42 GMT

Jessie Becker, SVP Marketing at Impossible Foods, joins Marketing Matters to talk about their first national ad push and the future or meat and food overall.

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4/28/21: Hits & Misses/Retail Dive's Cara Salpini

Thu, 29 Apr 2021 00:44:00 GMT

Cara Salpini, is a senior editor for Retail Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news.

Stories include:

Olympic champion Simone Biles leaves Nike for Athleta
Amazon One’s palm-scanning payments are coming to Whole Foods

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Barbara Kahn's Book - "The Shopping Revolution"

Thu, 22 Apr 2021 15:39:08 GMT

Barbara Kahn & Americus Reed discuss Barbara's updated and edited edition of "“The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19”

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4/21/21: Hits & Misses with Barbara Kahn & Americus Reed

Thu, 22 Apr 2021 15:33:03 GMT

Barbara Kahn and Americus Reed discuss their Marketing Hits & Misses of the Week:

Stories include:

Nike’s new refurbished sneaker program
PepsiCo's new venture focus
Fancy Feast’s cookbook for humans

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Crocs, President Michelle Poole

Sat, 17 Apr 2021 00:40:04 GMT

Michelle Poole, President at Crocs, joins Marketing Matters to talk about Crocs comeback!

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Jimmy John's Chief Marketing Officer

Fri, 16 Apr 2021 23:14:21 GMT

Darin Dugan, Chief Marketing Officer at Jimmy John's, joined Marketing Matters to talk about their rebranding strategy, pandemic impact, and plans for the future!

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The Power of Humor

Wed, 14 Apr 2021 19:32:01 GMT

Marketing Matters discusses humor, what makes things funny, and why humor is important in business and life.

Guests include:

Dr. Peter McGraw, a behavioral economist and global expert in the scientific study of humor. He’s also the Author of the new book “Shtick to Business"
Scott Elfenbein, Co-Founder of StandUp4, a non-profit organization launched to put laughter back into people’s homes

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4/14/21: Hits & Misses/CNBC's Lauren Thomas

Wed, 14 Apr 2021 19:20:36 GMT

Lauren Thomas, a reporter for CNBC covering retail and retail real estate, joins Marketing Matters to talk Hits & Misses of the week and Marketing news.

Stories include:

Apple and Facebook Clash Over Ads & Data Privacy
Skinny jeans are out and wide-leg denim is in vogue. The world is in a new denim cycle, Levi’s CEO says
Nike launches refurbished sneaker program
Dick’s Sporting Goods just opened a massive store with a virtual driving range and outdoor track

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Senior Marketing Director, M&M’S Brand

Fri, 09 Apr 2021 15:46:31 GMT

Allison Miazga-Bedrick, Senior Marketing Director for the M&M’S Brand, joins Marketing Matters to talk Super Bowl Marketing and Valentine's Day plans!

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Head of Luxury, Alibaba

Mon, 05 Apr 2021 02:29:19 GMT

Christina Fontana, Head of Luxury at Alibaba, joins Marketing Matters to talk "New Retail", the importance of China, the future of luxury and much more!

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3/24/21: Hits & Misses/Daphne Howland

Mon, 29 Mar 2021 19:58:06 GMT

Retail Dive's Daphne Howland joins Marketing Matters to talk Hits & Misses of the week and Marketing news.

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Toyota Group VP of Marketing

Mon, 29 Mar 2021 19:40:16 GMT

Lisa Materazzo, Toyota's Group VP of Marketing joins Marketing Matters to talk Consumer Behavior, Pandemic Impact, Social Media Marketing & more!

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