What Happens Offscreen

Nostalgia for a Living with Chloe Jankowitz

Mon, 02 Jun 2025 14:23:07 GMT

On this episode of What Happens Offscreen, our guest Chloe Jankowitz, Co-Founder of AF Media delights us with the story of how she and her business partner scaled a fun meme account into a thriving media business.

If you aren't already, be sure to follow @iamthirtyaf, @iamstarvingaf @iamemployedaf, @iamokayaf, and @fearofgoingout.

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

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Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Meredith's Website: www.meredithjacobson.com

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Fandom is Universal with Jacques Keyser

Mon, 07 Apr 2025 13:43:37 GMT

On this episode of What Happens Offscreen, our guest Jacques Keyser, Programming Director at VidCon, shares insight into the similarities and differences he's noticed in 8 years of VidCons in different markets. He also shares how his career journey evolved from early days in talent management and pivoting into event programming.

If you want to connect with Jacques, find him on Linkedin: https://www.linkedin.com/in/jacques-keyser-a1083773/

To learn more about VidCon Anaheim and register to attend: https://www.vidcon.com/anaheim/

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Meredith's Website: www.meredithjacobson.com

Hosted on Acast. See acast.com/privacy for more information.

Ahead of the Curve with Leslie Koch

Mon, 10 Mar 2025 13:00:00 GMT

On this episode of What Happens Offscreen, our guest Leslie Koch, SVP of Creators and Social Strategy at TelevisaUnivision, shares insight from her background pivoting from a data & insights role into a strategy leader. She also discusses her team structure, where she sees opportunity for growth in the industry, and why she’s so bullish on AI.

If you want to connect with Leslie, find her on Linkedin: https://www.linkedin.com/in/lesliekoch/

To learn more about TelevisaUnivision, visit their site here: https://corporate.televisaunivision.com/

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

The Long Game with Amy Neben

Tue, 25 Feb 2025 13:40:34 GMT

One of the original digital talent managers in the industry, Amy Neben, Partner at Select Management, dives into her process of building million dollar companies with creators and what she looks for when determining whether or not someone is a right fit for representation.

If you want to connect with Amy Neben, follow her on Instagram @amynebs

To learn more about Select, visit their site here: https://select.co/

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

Storytelling at the Core with Glenn Ginsburg

Mon, 10 Feb 2025 20:08:13 GMT

Sharing insight from his career journey of over 20 years in the creator economy and entertainment industry, Glenn Ginsburg, President of QYOU Media, joins this episode of What Happens Offscreen. Glenn currently oversees brand partnerships, strategy, creative content development and distribution for campaigns for a client roster that includes campaigns for Paramount (Scream VI and Smile 2), Activision (Call of Duty Modern Warfare III) Warner Bros (Wonka) as well as Disney, Hulu, and Universal Pictures. We dive into his story, break down how QYOU leans into storytelling for each of their campaigns, and Glenn shares some advice for folks looking to grow within or pivot into the creator economy in 2025.

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

From Dad of Six to Dad of Millions, with Emily and Bo of @DadAdviceFromBo

Tue, 12 Nov 2024 16:30:38 GMT

Join us for a special episode with Bo and Emily, the duo behind the immensely popular @DadAdviceFromBo social channels.

From their meteoric rise in the world of social media to navigating sponsorships and balancing life's challenges, this episode unveils the heartfelt journey and strategies behind their success. Discover how they manage brand partnerships, creatively approach content, and maintain authenticity in a competitive landscape.

If you're a creator looking for support, check out Offscreen Resources creator services here: https://www.offscreenresources.com/creator-services

Follow Bo and Emily on your favorite platforms:

TikTok: https://www.tiktok.com/@dadadvicefrombo

Instagram: https://www.instagram.com/dadadvicefrombo/

YouTube: https://www.youtube.com/@dadadvicefrombo

Facebook: https://www.facebook.com/DadAdviceFromBo

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

Balancing Act: Fair Rates in Influencer Partnerships with DJ Watta

Mon, 15 Jul 2024 18:47:51 GMT

From planning bespoke strategies to navigating unexpected challenges, DJ Watta, the Director of Digital and Influencer Strategy at Golin, offers insights into the day-to-day dynamics of influencer marketing. In this episode, he discusses the complexities of quantifying value and ROI in the influencer space, highlighting the need for a balanced approach that prioritizes fair compensation for creators while meeting client objectives.

If you want to connect with DJ Watta, you can find him here: https://www.linkedin.com/in/davidleewatta/

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

When Ari Gold is #goals with AJ Nubla

Mon, 03 Jun 2024 14:55:14 GMT

Join us as we delve into the dynamic world of talent management with a seasoned professional who shares his inspiring journey.

From selling life insurance in his 20s to becoming the first employee at Underscore Talent, AJ Nubla reveals the twists and turns that led him into talent management. In this episode, AJ shares the challenges faced, lessons learned, and valuable insights on resilience, strategy, and the importance of genuine relationships in the creator economy.

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

From Creator to the C-Suite with Phil Ranta

Mon, 20 May 2024 15:59:09 GMT

From creating content with limited resources as a comedian to navigating C-level roles at pioneering companies in the creator space, Phil Ranta’s journey has been a constant evolution, adapting to new platforms and shifting industry landscapes while maintaining that core drive and adaptability.

In this episode, Phil offers insights about operating creator businesses, navigating a range of roles in the industry, and the importance of work-life balance.

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

A Decade of Evolution with Saeyoung Cho

Mon, 15 Apr 2024 14:01:13 GMT

From the age of bloggers to the rise of influencers and creators, this episode’s guest, Saeyoung Cho, discusses the evolution of the creator economy.

With over a decade of experience in the industry, Saeyoung has led teams, tackled challenges, and amplified the potential of influencer marketing. Yet, amidst success stories, she candidly shares instances where campaigns hit roadblocks, unveiling the delicate balance of contractual constraints and fostering loyalty within the creator community.

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

The Creator Wizard, Lena Katz

Tue, 19 Mar 2024 03:24:14 GMT

As a Creator Integration Strategist & Campaign/Casting Lead, this episode’s guest, Lena Katz, discusses her experiences in finding obscure yet talented creators and emphasizes the importance of aligning creators with brand values.

In this episode, she provides insights into her approach to talent recruitment, shares common pitfalls in negotiating contracts, and offers advice for navigating the complexities of the corporate side of the creator economy.

Want to connect with Lena? Find her here: https://www.linkedin.com/in/lenakatz/

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

Finding Your Own Lane with Lindsey Gamble

Mon, 04 Mar 2024 17:59:02 GMT

From leveraging paid media for influencer content to spearheading initiatives in affiliate marketing and collaborating with student-athletes to launching his own industry newsletter, this episode’s guest, Lindsey Gamble, embodies adaptability and problem-solving.

As both an industry executive and a content creator, he emphasizes the value of staying informed, taking on projects that bridge skill gaps, and showcasing one's value within an organization.

For more Lindsey: https://www.lindseygamble.com

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

Treating Talent like Colleagues with Lauren Elias

Mon, 12 Feb 2024 14:29:18 GMT

From her early days at MTV during the heyday of the Jersey Shore to spearheading talent partnerships at Carter Media Group, Lauren shares her journey and insights into the evolving landscape of influencer marketing.

In this episode, we delve into the importance of authenticity, honesty, and human connection in fostering successful partnerships between brands and creators. With anecdotes and reflections on working with high-profile creators, Lauren offers candid insights into the challenges and rewards of the creator economy, reflecting on the importance of building long-term relationships, navigating brand partnerships, and the challenges of maintaining authenticity in a highly visible industry.

If you want to connect with Lauren, you can find her here: https://www.linkedin.com/in/laureneliasm/

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

Building Meaningful Relationships in Influencer Marketing with Greg Alleger

Mon, 29 Jan 2024 15:38:23 GMT

From his unexpected foray into influencer marketing to his transition from agencies to working directly with brands, this episode’s guest, Greg Alleger, shares his wealth of experience navigating both sides of the industry.

He underscores the value of long-term partnerships and the strategic approach to negotiating and fostering meaningful collaborations. Overall, this episode captures the essence of relationship-building, the nuances of influencer-brand dynamics, and the strategic elements involved in cultivating successful partnerships.

If you want to connect with Greg, you can find him here: https://www.linkedin.com/in/gregoryalleger/

If you want to shop Ridge, check out their products here: https://ridge.com/

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

Welcome to What Happens Offscreen

Thu, 04 Jan 2024 20:31:27 GMT

New episodes drop every other week, starting January 29, 2024.

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