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		<itunes:subtitle><![CDATA[You're asking the questions]]></itunes:subtitle>
		<itunes:summary><![CDATA[Amateur detectives and disco evangelists Flora Joll and Russell Davies answer your questions on marketing, brands and advertising. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[Amateur detectives and disco evangelists Flora Joll and Russell Davies answer your questions on marketing, brands and advertising. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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				<title>WIP</title>
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			<title>More chat about telly, movies and advertising</title>
			<itunes:title>More chat about telly, movies and advertising</itunes:title>
			<pubDate>Sun, 29 Mar 2026 17:00:00 GMT</pubDate>
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			<itunes:subtitle>Mad Men, Bewitched and What Women Want</itunes:subtitle>
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			<itunes:episode>15</itunes:episode>
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			<itunes:summary><![CDATA[Mad Men, Bewitched and What Women Want<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Got Milk Briefs?</title>
			<itunes:title>Got Milk Briefs?</itunes:title>
			<pubDate>Tue, 17 Mar 2026 10:35:35 GMT</pubDate>
			<itunes:duration>36:31</itunes:duration>
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			<itunes:subtitle>The opposite of learned helplessness on LinkedIn</itunes:subtitle>
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			<itunes:episode>14</itunes:episode>
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			<description><![CDATA[Background and the briefs from ChatGPT and Claude: https://undermanager.ghost.io/got-briefs/<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Background and the briefs from ChatGPT and Claude: https://undermanager.ghost.io/got-briefs/<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Expedient exaggeration and Gell Mann amnesia</title>
			<itunes:title>Expedient exaggeration and Gell Mann amnesia</itunes:title>
			<pubDate>Sat, 31 Jan 2026 19:00:00 GMT</pubDate>
			<itunes:duration>31:27</itunes:duration>
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			<itunes:subtitle>In which we talk about ad people in films. Part One of more.</itunes:subtitle>
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			<itunes:season>1</itunes:season>
			<itunes:episode>13</itunes:episode>
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			<description><![CDATA[In which we talk about ad people in films. Part One of more.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In which we talk about ad people in films. Part One of more.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Got prompts?</title>
			<itunes:title>Got prompts?</itunes:title>
			<pubDate>Wed, 26 Nov 2025 00:00:00 GMT</pubDate>
			<itunes:duration>13:27</itunes:duration>
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			<itunes:subtitle>A brief for the Account Planning School of the Web</itunes:subtitle>
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			<itunes:episode>12</itunes:episode>
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			<description><![CDATA[The second half of a recording we did - this bit is us talking about the first brief for the Account Planning School of thr <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[The second half of a recording we did - this bit is us talking about the first brief for the Account Planning School of thr <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Personalisation and AI</title>
			<itunes:title>Personalisation and AI</itunes:title>
			<pubDate>Sat, 22 Nov 2025 07:27:13 GMT</pubDate>
			<itunes:duration>21:19</itunes:duration>
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			<itunes:subtitle><![CDATA[Including getting Don Pepper's name slightly wrong]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>11</itunes:episode>
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			<description><![CDATA[We recorded two episodes at once, here's the first one, about personalisation and AI<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[We recorded two episodes at once, here's the first one, about personalisation and AI<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>The one with Stu about music in ads</title>
			<itunes:title>The one with Stu about music in ads</itunes:title>
			<pubDate>Fri, 19 Sep 2025 18:00:00 GMT</pubDate>
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			<itunes:subtitle>9 of the best uses of music in ads</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>10</itunes:episode>
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			<description><![CDATA[We're joined by Stu Outhwaite-Noel to share some of our favourite uses of music in ads. The article you might want to read about the Nike Revolution ad is this one: https://magnetmagazine.com/2021/11/11/we-can-work-it-out-the-inside-story-of-how-nikes-ad-featuring-the-beatles-revolution-started-a-legal-and-advertising-war-that-eventually-gave-peace-a-chance/<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[We're joined by Stu Outhwaite-Noel to share some of our favourite uses of music in ads. The article you might want to read about the Nike Revolution ad is this one: https://magnetmagazine.com/2021/11/11/we-can-work-it-out-the-inside-story-of-how-nikes-ad-featuring-the-beatles-revolution-started-a-legal-and-advertising-war-that-eventually-gave-peace-a-chance/<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Rubbed smooth of any actual bite</title>
			<itunes:title>Rubbed smooth of any actual bite</itunes:title>
			<pubDate>Fri, 08 Aug 2025 18:00:00 GMT</pubDate>
			<itunes:duration>38:55</itunes:duration>
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			<itunes:subtitle>We discuss a question we were asked: what are the differences between US and European work cultures? We range far and wide despite attempting not to.</itunes:subtitle>
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			<itunes:season>1</itunes:season>
			<itunes:episode>9</itunes:episode>
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			<description><![CDATA[We discuss a question we were asked: what are the differences between US and European work cultures. We range far and wide despite attempting not to.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[We discuss a question we were asked: what are the differences between US and European work cultures. We range far and wide despite attempting not to.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Awards Show</title>
			<itunes:title>The Awards Show</itunes:title>
			<pubDate>Fri, 18 Jul 2025 17:43:33 GMT</pubDate>
			<itunes:duration>39:36</itunes:duration>
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			<acast:episodeId>687a87c6b3ed2deb172d7bee</acast:episodeId>
			<acast:showId>67be063803ca0341bd8aa263</acast:showId>
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			<itunes:subtitle>Guestless so we ramble about awards with discursions into David Foster Wallace and PAYE</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>8</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/67be063803ca0341bd8aa263/1752860582040-686f22a4-6c0f-45db-a4d1-2710577a470c.jpeg"/>
			<description><![CDATA[Guestless so we ramble about awards with discursions into David Foster Wallace and PAYE<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Guestless so we ramble about awards with discursions into David Foster Wallace and PAYE<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The One With Michael</title>
			<itunes:title>The One With Michael</itunes:title>
			<pubDate>Fri, 27 Jun 2025 17:00:00 GMT</pubDate>
			<itunes:duration>28:36</itunes:duration>
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			<link>https://shows.acast.com/wipwip/episodes/685aeb007cd58072a517e265</link>
			<acast:episodeId>685aeb007cd58072a517e265</acast:episodeId>
			<acast:showId>67be063803ca0341bd8aa263</acast:showId>
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			<itunes:subtitle>Michael Lee, CSO of VCCP says beautiful and practical things about AI and junior planners</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>7</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/67be063803ca0341bd8aa263/1750788836952-02db8654-9280-4f77-bdfa-938e7990a5e7.jpeg"/>
			<description><![CDATA[Michael Lee, CSO of VCCP says beautiful and practical things about AI and junior planners. Flora and Russell try and stay quiet and listen.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Michael Lee, CSO of VCCP says beautiful and practical things about AI and junior planners. Flora and Russell try and stay quiet and listen.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The One With Kate</title>
			<itunes:title>The One With Kate</itunes:title>
			<pubDate>Fri, 13 Jun 2025 16:00:00 GMT</pubDate>
			<itunes:duration>50:24</itunes:duration>
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			<acast:episodeId>6845cf29212f7dfe61a70a5f</acast:episodeId>
			<acast:showId>67be063803ca0341bd8aa263</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6ZsFDg+aEXRDJ5ZE5dY6qyyrBYmeeOGYuDIyTHhCxcbaNFc9+TBGV4Qh1aJbFCwM+x4UhFd+IeSBQDkXDFlT1sYPXfLT3caYyFVyDfyfjWshIE9xGN9piO2gzwseTYREZkh]]></acast:settings>
			<itunes:subtitle>In which Kate explains statistical significance but then we drag her down to chatting about ads</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>6</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/67be063803ca0341bd8aa263/1749405431311-67e91cd4-77d7-4198-93fc-9c7eebb93a15.jpeg"/>
			<description><![CDATA[<p>Special guest Kate Waters! </p><br><p>In which Kate explains statistical significance but then we drag her down to chatting about ads</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Special guest Kate Waters! </p><br><p>In which Kate explains statistical significance but then we drag her down to chatting about ads</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>I Briefly Worked With Clippy</title>
			<itunes:title>I Briefly Worked With Clippy</itunes:title>
			<pubDate>Sun, 25 May 2025 18:00:00 GMT</pubDate>
			<itunes:duration>34:44</itunes:duration>
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			<acast:episodeId>6832d57e393e5e6cd8067df2</acast:episodeId>
			<acast:showId>67be063803ca0341bd8aa263</acast:showId>
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			<itunes:subtitle>In which we pick our favourite brand mascots and get more basic facts wrong</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>5</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/67be063803ca0341bd8aa263/1748161888306-c84a8337-e121-428a-9e1a-da11f3b1bd00.jpeg"/>
			<description><![CDATA[In which we pick our favourite brand mascots and get more basic facts wrong<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In which we pick our favourite brand mascots and get more basic facts wrong<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Vanishingly small</title>
			<itunes:title>Vanishingly small</itunes:title>
			<pubDate>Fri, 18 Apr 2025 19:40:32 GMT</pubDate>
			<itunes:duration>27:10</itunes:duration>
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			<acast:episodeId>6802aab16aefdc1cfc1336e6</acast:episodeId>
			<acast:showId>67be063803ca0341bd8aa263</acast:showId>
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			<itunes:subtitle>In which we discuss organisational excellence, vaguely</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>4</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/67be063803ca0341bd8aa263/1740507410509-7925c9ba-a2b1-49fd-bc4a-3f814479a9ff.jpeg"/>
			<description><![CDATA[Lindsey asked us a question about why it's hard for organisations to stay good. We're not sure we have good answers.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Lindsey asked us a question about why it's hard for organisations to stay good. We're not sure we have good answers.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>I can make cinnamon happen</title>
			<itunes:title>I can make cinnamon happen</itunes:title>
			<pubDate>Fri, 04 Apr 2025 18:00:00 GMT</pubDate>
			<itunes:duration>38:10</itunes:duration>
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			<guid isPermaLink="false">67ee23f17401961729c20ed4</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/wipwip/episodes/67ee23f17401961729c20ed4</link>
			<acast:episodeId>67ee23f17401961729c20ed4</acast:episodeId>
			<acast:showId>67be063803ca0341bd8aa263</acast:showId>
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			<itunes:subtitle>A lot of video in this one, apologise to the audio only folks</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>3</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/67be063803ca0341bd8aa263/1743660096280-f6e9aae1-79d2-4d31-b1ab-19097255aace.jpeg"/>
			<description><![CDATA[Our favourite ads from childhood. From furniture to Frosties. Lots of incorrect facts and opinions in this one.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Our favourite ads from childhood. From furniture to Frosties. Lots of incorrect facts and opinions in this one.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>When we say seven we mean nine</title>
			<itunes:title>When we say seven we mean nine</itunes:title>
			<pubDate>Fri, 21 Mar 2025 19:00:00 GMT</pubDate>
			<itunes:duration>15:20</itunes:duration>
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			<acast:episodeId>67dd73711eb5b2f4235a6ffd</acast:episodeId>
			<acast:showId>67be063803ca0341bd8aa263</acast:showId>
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			<itunes:subtitle>In which we very confidently get the title of a book wrong</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>2</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/67be063803ca0341bd8aa263/1742566192606-71c30d11-180c-4e61-8610-31b81c1dc58d.jpeg"/>
			<description><![CDATA[Flora and Russell suggest some books you shouldn't read about advertising. And some you should.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Flora and Russell suggest some books you shouldn't read about advertising. And some you should.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Celebration</title>
			<itunes:title>Celebration</itunes:title>
			<pubDate>Mon, 10 Mar 2025 19:00:00 GMT</pubDate>
			<itunes:duration>36:51</itunes:duration>
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			<link>https://shows.acast.com/wipwip/episodes/67cd4bd6baaeff02dc53b83d</link>
			<acast:episodeId>67cd4bd6baaeff02dc53b83d</acast:episodeId>
			<acast:showId>67be063803ca0341bd8aa263</acast:showId>
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			<itunes:subtitle><![CDATA[Flora and Russell talk about things they're grateful for, professionally]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/67be063803ca0341bd8aa263/1741507522023-35c58ce9-f642-4327-8314-49e149dc8341.jpeg"/>
			<description><![CDATA[<p>Alex asked us a question; 'professionally, what three things are you grateful for?' We try and answer it</p><br><p>Send us questions! wip@russelldavies.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Alex asked us a question; 'professionally, what three things are you grateful for?' We try and answer it</p><br><p>Send us questions! wip@russelldavies.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>What about Marcus Linus Delaney?</title>
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